Work Like Ocean's 11, Sam Bankman-Fried, and the Deepfake Dilemma

so somebody had tweeted out something which was like hey if you needed a side hustle that was gonna generate like three k to five k a month and you could only kinda work like you know let's say like you know a couple hours and during the week and and and you know half a day on the weekends or something like that what would you do to do that if you didn't know how to coat are we good i i'm a whole different guy so far i'm you're looking at a man four days in into clean eating and guess what are you now i'm on time guess what now my kids love me guess what the stocks went up today for the first time into like five months so a lot of things are going well here what are you eating just like i don't know if this is healthy or not but i'm very heavy meat and protein right now and just like nothing bad and not eating late not not doing bad stuff dude listen to this thing that i'm doing it's called my body tutor have you heard of it i have heard this is a is it like a text messaging thing somebody like it's way more primitive than that so basically i pay them either six or seven hundred dollars month i don't remember if it's five ninety nine or six ninety nine and this woman named heather she's like my coach she just calls me every single morning and i have to tell her what i ate what i'm gonna eat today and then she tell and then i write down on my fitness pal what i've eaten the day before and she'll say yesterday was bad or good here's why tell me what you're gonna eat today that's all it is it's a five minute phone call and it's it's amazing it's it's a it's you should try this it's especially quite to try this the fact that i don't wanna try this tells me that i absolutely should try this so i think i might i think i might do it because yeah i don't know it's i'm i'm i'll tell you what i'll tell you what's i'll tell you what's embarrassing what's embarrassing was that a day and a half into just eating clean and just not not like you know oh my daughter's leftover macaroni and cheese alright let me just eat these three spoons before i put it in the sink or like oh there's a free cookie here at this thing let me just grab that a day and a half in i felt a difference which tells me how poorly i been eating if i could feel a difference just from a day and a half of of eating perfectly right what do you eat normally that's bad like are you talking about like process which just clearly just like no sugar and not processed no sugar not processed not like late night snacking or whatever like just cutting it all at a certain time and then not like okay you know no i've been like you know what what'll will happen to me sometimes is i'll be like oh i'm working i got calls i got the pot i got all this stuff going on i'm excited i look up it's two pm i haven't eaten anything and i'm like alright the next edible item in sight is just getting like devoured right it's like a stretchy at that point yeah it's getting got you thought there's party size of doritos was for a party no it's getting got right now and so so you you you've heard of you ever heard of someone doing a line of oreos it's with you when when you get the oreo tray and it's got like three columns and you do a whole line you just take a whole column out in one sitting that's something that would happen before you know just on a i think it's just down mesa i'd like to do oreo cereal you just get a gallon of milk and a sleeve of oreos and just just go to town so i'm with you man i like all that stuff too but you just can't do it yeah i can't do it alright so we got a bunch of stuff let's do let's do some of these topics i don't know where you wanna start oh actually i just see my topics i don't see yours do you have any i had a few we went through a lot of them the other day but well well one thing that it is quick look classic we went through a lot of them the other day the classic no i'm usually really prepared but do you see that conan o'brien thing got acquired team coco yeah you texted this so what is it so he has a podcast network or just his one podcast it's a podcast network but i think he's the heavy hit and it's hundred sixty million or something you said right like a a pretty one fifty to two hundred i forget the number but they have sixteen million downloads a month we have two size yeah we have we have two or three million a month so what does that put us worth and ours is a business like it's the people listening you guys are richer than like conan o'brien audience yeah and we're way better looking and way more funny so you know if if you if you just take his multiple and you say alright divide by eight we don't do public math so that's unfortunately just the problem we're not gonna know how much work because we go into public math and moving on to next topic i think that's twenty million dollars who who who bought it by the way sirius serious body okay so he's gonna like go exclusively to them yeah but honestly i i'm gonna call our shot a little bit i don't think that it's gonna be that crazy that in a year or two we get paid like ten or twenty million a year to license out to spotify or something like that i wanna do it crazy that sounds a little crazy ten or twenty million i think sounds a little crazy but then again like it sounded crazy that you know like for example the ringer when they got bought by by spotify so they were a sports network of podcast led by bill simmons so bill simmons is sort of like the the conan o'brien of that network and they got bought i think for two hundred million and and what's crazy is it's not even exclusive to spotify which is just like wild to me that that's how favorable these deals are in the same way that joe rogan when he got paid by spotify he had to take it off of youtube but he's still on the he's still on apple podcast podcasts which is pretty crazy so when the ringer sold to spotify two hundred million i think they were doing about fifteen million in revenue when they got bought for two hundred crazy that is absolutely crazy and was it only one podcast or no they actually don't it was like yeah twelve maybe or something like that but they've got a few winners it's like three winners and then like it's like one big winner two small winners and a bunch of like long tail stuff that that kind of doesn't matter in terms of of like how how big it is but also i think for them they know the thing is they're were it's not like they were bought for a revenue multiple it's not like spotify i like you know what we're gonna buy this revenue multiple because you know that's gonna get priced at a you know a favorable rate in the market here it was just like we need to strategically move into podcasting okay go get ro go get the ringer go get the the one that got bought that like up our alley is that startup up one gi so they bought kim also for a lot of money they bought anchor that podcasting tool that sucked like not sucked the tools cool but no nobody was using it they bought that thing for like a hundred fifty million which is crazy to me and so they they did they splurge and i think you know that splurge that splurge window is now closed well listen if you're a listener and if you work at serious or spotify or something like this and you wanna throw a we are motivated buy money yeah we do think because people pay me money so we could have that conversation i enjoy commas with many zeros around them yeah down so anyway if you're listening and you wanna make an introduction or you wanna help us get paid can we talk about this okay so i have a few idea so i have a couple things i wanna talk about later i wanna talk you about this new version of plastic surgery that i think is interesting i wanna talk to you about virtual reality project that i saw that was actually doing pretty significant revenue i wanna talk to you about this like bionic reading things and i have a few things i wanna talk about but first can we talk about this meme that drinking a cola meme yeah yeah so sam text me while we're on vacation and i was like dude this is perfect for the podcast because you saw a tweet from boys who who came on the podcast the the same day or the next day or something like that and mo said something like i don't know he pull it up with the exact phrasing is but he he was just tweeting about some business he's like oh yeah i was drinking a cola with the founders of this you know about blah app and and he then he said some business thing and sam rightfully pointed out how hilarious that intro is of like was enjoying a cola with my friends and then we decided to start talking about you know cash flow i met with the triple whale founders yesterday for cola they were exhausted from a day of traveling but we all we all left with so much energy gen khan conquered thirty percent of the world during his reign we wanna do the same except the world is now the digital marketing share but the intro was met with founder stay for ebola that tweet hilarious on multiple levels first of all the better for this founders for cola hilarious who drinks cola i don't know that like who says cola first of all that's like who who smokes and drinks soda still i don't know second who calls it cola third why is that relevant for the tweet so yeah i we be able to do a series of tweets where it's like we talked about something profound but the intro is like you know so i was getting some care with a friend or we yeah it's like it just gotta be like the most random stuff snapping off a beef jerky with my buddy timmy and you tell me about how self storage market is really on under right now it's like yeah it was so it says cola do you think that's what you meant is a cult like easter down for pepsi like it is it's like you know at a board meeting today we poured out a peppermint sc and decided to like yeah that's weird so that is like new like if we ever do a event or a conference it's like that's the passcode like how do we know you're real and your a real listener your real loyal is like you need to be able to come up and be like and tell us story tells us a story that starts with like you know you know so i was eating to dunk ro and you know it just had a question yeah or we gotta like do the most extreme thing ever where it's like so i was doing this thing where you suck on a piece of candy and then spit it in your friend's mouth because it change the pace anyway we're talking about that's important but were talking about like the economic no it's so good it's so good yeah that's my new shit you know my last shit was i have moved straight to the end because of elon and i haven't moved straight to the end that's done and my new shit is yeah we have my buddy we're doing the spaghetti where we take went into the noodle strike on it but when we got touched a little we realized the problem with covid then we started talking about the recession and how it's learning yeah so that's pretty good drinking a cola alright really quick do you think that he was trying to be funny no that's the best part i think he was just saying like i think he was just saying what happened and that in his mind is what happened even the second part of the tweet alone i right to take the cola part out just being like i met with the manager's dr well and you know gen k if you put gen khan into whatever sentence you're saying no you are yeah you you are dramatically over whatever you're doing in life it's like the same way where if anyone's like yeah you know the way that tesla came out with the roadster first so we're also doing like a high end of digital marketing attribution before we go low end it's like no you're equivalent you're making yourself equivalent to tesla and like that's anytime you're like gang con conquered thirty percent of the earth whatever the next sentence is better be fucking lit and it's instead is it's like we're doing the same for digital marketing and a that also was like you know just hilarious to be it's cola is mo was moist born in america yeah he's he's he's born they were i they were born in pakistan and then they moved when they're were like seven or fun something is that like a pakistani thing where they call like soda cola i don't know maybe because actually i have a cousin who came over from india but like when he was like twenty and he would always be like hey can i have coca cola light i would like what would just say i mean like say or something he would always say the full name of things and it was like okay yeah like oh this covered by nationwide insurance it's like yeah it is what do you ask this is awesome we go this forever yeah if it's too much for me alright so i wanna talk about a couple ideas did you see this thing about i have this link in here you can see it's this the surgery that guys are getting that cost seventy five thousand dollars but it'll make you three inches taller do you see this thing they bring your great that's a great thing to text to like your friend who like is a little short you're like hey for the news good news congrats congrats heard about heard about the break the scientific breakthrough oh what happened get to back no they break your femur and they'll put a rod in and it'll make you three to five inches taller and this thing is like apparently just popping off and i've just been looking at this like it's like what are the big problems that nobody wants to admit to but are real i just think that that's a interesting prompt for business ideas so it's like our buddy craig lemons does this where like one of his products is like one of his best selling products right like he's got these d companies that do like i don't know over a hundred million a year in sales as as part of his like bootstrap thing and i think one of their products was like some toe fungus remover and it's like just like the un sexiest thing but it's like common and it's actually somebody something that people really wanna get rid of right or they something that people really want to change and i think hype another one i've seen this now in two places so first i saw this surgery thing and i was like oh that's funny like the article was written almost like can you believe this crazy thing people are doing and in my mind i was like yeah i can totally believe that i think being you're trying just taller fucking awesome yeah exactly like if you're gonna be a impressive plan for like a fake ass like yeah this is this is i'm on board exactly and i was like you know being taller is like you know just awesome like if you gave b three inches i yeah i'd be very happy i'd earn more money and i'd be more liked like that's just a thing like ben how tall are you're like six four right yeah yes correct do you already know you already know the advantage you you're you're so privileged dude you shouldn't even talk to this my guess you're so privileged yeah you're speaking from tal privilege right now check your privilege yeah you need to check your toll privilege at the door i had a a girlfriend one time not like a girlfriend but like a girl i familiar with who said who told me i can't tell if i think you're actually handsome or if you're just tall yeah by the way sam in your course there's a review from me saying like sam's copyrighted course it works i i got three extra inches in two weeks or something like that and did you write that because people keep coming to me be that's so funny it yeah they're like dude that's so funny and blacked out or someone is just impersonating me because i don't remember writing that but it was hilarious basically if you try copy that dot com and you scroll all the way down like on the sales page you'll see like a and it's a sean prairie the and then the review is loved it so much it gave me three extra inch inches totally five out a five stars i thought you did that which was funny but the fact that someone else did it and wrote your your name funny here funny year yeah dude i i knew a guy yeah so this is an interesting question we i know a guy named matt and he's got an app it's called like i forget what exactly what it's called but it helps you with a ke goal you know what a ke is i know i think i i i think a ke is the exercise that you do or or is it the muscle that needs to be stronger it's the exercise it's it's the extra exercise that you have to do that keeps you from pre jacking early i guess that's a oxy more more but i like how you just shortened it you're like if i just essay say half the word it's half as bad the the only thing i think i think women do it which is like supposed to be just like good for you in general but also titans for women for the titans it helps them feel helps helps sex feel better for them i think it's the idea well this guy and he created an app for men to keep you from just jack early and i think he kills it and let me get like a time you doing take a month yeah what i guess let me guess it's doing pretty well yeah it's doing good and so that's like another one that i don't know if that's that big of a market but what else is there i think it is a huge i mean at what ro and him did right so they took e dysfunction and they wrapped a brand that you won't feel embarrassed your you know like associated with around it right like the value of him is is partially the telemedicine piece which is like you don't have to go to a doctor and talk to somebody face to face about this so it's like reduces shame on one end and now the other end of reduces the shame the other way which is you get the package there's no label on it it's like completely discreet and secondly like they made their brand cooler so that you don't feel like a sc for use you don't feel like something's wrong with you or you're broken in some way for using it right like that's like the value of their brand and that's why they built literally a billion dollar brand doing that yeah here's another one have you have you ever like she's graded your foot to get the cows off you don't country like that's the most country thing you've ever said no i have never done that like you with par your at oh i know what you're talking about monkeys i've seen i've seen a girl doing this on this like there's like a like the criminal like a sweet potato peel or whatever and they just like use that on their like to get their call off their foot yeah so i just send it to you in the chat box it's it's basically i bought on the other day because i had just like cal on my foot and it's basically just a cheese grater like a like a for palm ton cheek they just call it a foot the guy colossal foot rest a foot files what they call it it's got almost a hundred thousand reviews oh my god this thing is eighty two thousand reviews on amazon it's just a much greater that they doesn't never seen a product with more reviews than that's like lot has it's whatever never has that many reviews is that crazy it's a ten dollar like made in china cheese they just call a foot file is that insane that probably cost of fifty cents right no more than that but like yeah it's still profitable that's crazy because they're just gonna get so many searches right like for something like this the other one that's the height one that i saw so somebody's doing this on tiktok and the ad is brilliant so they're selling a shoe like a men's platform shoe so it's a insert into a normal shoe that's kinda like a heel but instead of the heel being on the outside of the shoe it's on the inside so your foot just like your he'll gets elevated from the inside like a doctor sc but like gives you two and a half inches and inside of a shape surgery just do that way better right and so the but how do they sell this you how how do they sell this the tiktok ad is it looks like so it's you know this like i don't know if you heard this thing in college like a man on the street interview or it's basically like if you ever watches late night shows they'll go to like times square they'd be like you know do you support you know whatever this thing and then people don't even know what it is they like say stupid stuff but it's basically like dude walking around with a microphone out and about like times square outside of a nightclub or like at a bar and they just like ask questions and so the ad is a tiktok is on tiktok and what the guy's doing is are the girl is oh no the guy's interviewing girls he's like alright be honest the size matter when it comes to height for guys right or like something like that they're like immediately gets you of like okay first this doesn't look like an ad secondly you kinda wanna know what the girl says can and then it kinds of it exactly because it's prey on it in insecurity and so then and it just quickly cuts between the girls and they'll be like and it ranges from a girl being like like no okay yeah and then like say sits kinda like her admitting it and then like the next one is like two girls and be like hell yeah she won't even data guy if he's not six five and she's like no no she's like no tell the truth it's true and like and it's kinda like praying on the guy's in insecurity like oh man girls really care about this they won't admit but they but if you get them to be honest they really do care that that extra hate matters it'd would be like what's the perfect height for a guy and then would be like six one in fact do you know the average guys is my five nine and they're like yeah and then they're just laughing right and it's like four of those cuts of like that interview and then it's like and then and then they do it even better version of it they're like well i've seen one i think that's like the guy's wearing it and they're like did you know that he's wearing this thing right now and they're like no i had no idea and it's basically like people can't tell that you're wearing these things and so they're addressing the objections that somebody would have so first they create the demand which is that like girls will find you more attractive if you're if you're taller then they address the objections which is you don't look goofy for wearing s and like and so they're like oh don't no idea no you can't tell oh my god that's awesome like that's so clever and so they're like and they super cut that together and i saw that i was like man this is a really effective like marketing campaign and it's also an interesting product category that i wouldn't have other otherwise really thought about that's actually interesting yeah that this is pretty cool every that that is a good one that people are embarrassed about they they need to do an add about how like everyone who says their five eleven is really just five nine because no one's actually five eleven like you just yeah if you go to out on the street you're like how tall are you they're like yeah five five eleven six i'm six and then they're like okay cool have a thing right here just stand up and they're like five six even oh it's five eleven five are you six one yeah true never i've never met a six footer of your life it's like a leap six footer in my life dog you five dead does admit it five ten six one none in between god's skip that we went from five eleven to six one but you but you wait six even yeah god doesn't make mistakes but he never made a man six foot even that stamp up wasn't me like what he says there's dixie succeed with that true that's why i'm gonna always say yeah at least six one i'm gonna tell you know tiktok marketing thing that i think is pretty clever that i saw have you ever heard of it's probably probably not it's pretty pretty niche but this thing called far apartments i have it on here it's f a r k a t kt t e so it's basically there's a woman on on tiktok and she's a real estate broker or a leasing broker and i'll tell you how i arrived at this so somebody had tweeted out something which was like hey if you needed a side hustle that was gonna generate like three k to five k a month and you could only kinda work like you know let's say like you know a couple hours and during the week and and and you know half a day on the weekends or something like that what would you do to do that if you didn't know how to code and one of the interesting answers was oh i'd be a leasing agent because if you can get an apartment leased up you get i think the first month's rent or something like that as the broker and so the rent is gonna be you know in new york or san francisco these big cities rent is gonna be like three grand four grand five grand six grand and so if you just at lease one apartment right so if if you get one apartment leased you know that's five k right there that's pure profit essentially and what i saw was that some people what they're doing is they're creating popular tiktok accounts account just showing unique spaces or like in this case she shows like hilariously i think hilariously bad apartments like she walk into this be by alright this this apartment this condo is exquisite it in like whatever you know queens here and then she'll be like you know how many bedrooms is it there's no bedrooms there's just this loft actually it's not a loft actually it's just this like area above the kitchen where there's like a pipe above your head but like there's like three inches to go sleep up there if you can climb up and like oh you know do you like the soothing sounds of water well the toilet keeps running so you'll have that zen vibe and so she's like kinda of making fun of like how overpriced apartments in new york and for like how how little you get for how much you pay which is just a great viral hook right so instead of just doing the literal thing which is go to find an department be like hey guys here's a great apartment she's finds hilariously bad deals makes that her tiktok or or really good deals and then she basically says if you want an apartment come to me and so i don't know if this is exactly her model but because i just looked at it real quick but like i think that would be a model that would work as create content like we've seen this on instagram there's an account called zillow gone wild which is just hilarious to watch which is like it's just like crazy ass homes from zillow and so you can kind of make like house porn or like apartment porn where it's like just really interesting stuff like really interesting apartments or really interesting homes really overpriced really under overpriced whatever and then use that as your lead gen for like by the way do you actually just want a two bedroom apartment like come through i get it through me like here's my listings like you can actually see if you want like something that's not like overpriced here's my listings and like i think just doing something like that you could have have a lot of fun and build a pretty like solid business i mean i'm sure she's doing way more than five k a month but i just be interesting a little model i looked up i looked up this word but i've never heard that word it's a i looked it up a it's a yi word that means poor quality and so but who's this lady what's her handle it's just that it's that word those words a far far o'clock day apartments and that's her tiktok she has thirty seven thousand followers and like you know like here's a huge loft in brunswick gonna have a hundred and eight thousand views on that video right so she's showing crazy these things but then she has her actual she so she's like comedy actress slash realtor if you want my real rentals you know compass dot com go go get them at right like you know crush crush yeah so i thought this is great and it's like completely differentiated from what most people do and so like i'm trying this right now with the milk road which is like i'm i'm really obsessed with this idea of like you if you combine two things that are usually not combined you don't have to be great at either one of the things because you've created a whole new combination right like this happens in food all the time or like you you've talked about this formula food like jumbo doughnut it's like you don't need to have the best donuts just do a huge doughnut and then people will come to you for for that right for the biggest make green you know purple catch up green like you know or burrito tacos right like it's not that it's better it's just so different and so with milk road we're doing this right now where i'm trying to create like basically a it's not funny enough or it just be like a straight up like comedy thing i like it's a lot of yeah it's like this podcast i don't know why i'm trying to go for this like far fetched example this podcast are we the richest no are we the smartest no are we the best prepared no do we have the best insights and research absolutely not we're funniest no but do we have the right combination of like we are having a good time we make ourselves laugh and make you laugh just enough we're like it's business and it's just enough business and just enough make your laugh and that's what like i'm trying that with the mill road now i'm trying do the same thing it's like there's crypto information there's a lot of people trying to be the smartest guy in the room with crypto it's like a a big brains contest you go into a room and everybody's just trying to have this like nine thousand iq it's like well we wanna be smart but we're not gonna be the smartest because who the fuck knows who's the var it's really hard but like we can also be slightly funny and we would differentiate ourselves from everybody else doing crypto content and so i'm i'm pretty interested in this like this like idea of stacking unique skills that are like you don't have to be the best at either you just have to be just dangerous enough at both but if you combine them you're completely differentiated in your market can i ask you about a crypto story really quick that you you would might know about and yeah i need you to explain it to me so do you know anything about sam bank been freed is that is dame right bank been free of course so how old he is he under thirty still he's like twenty nine thirty thirty one i know i know it was under thirty at once but is he still i they are currently the leading sponsor of the mill road so f t x go get your go get your account so he is thirty years old exactly on the not on the dock alright that was a bad joke i made by the way i said i i knew he he's under thirty watts but is he still under thirty oh was good actually i i just didn't figure it out alright so this like basically when he was twenty eight he was worth like twenty billion dollars right yeah he's the and i think he's probably i think him or the guy from buying it they're the richest person from crypto besides whoever satoshi is that's crazy so and this he said in an article of event he's like i'm thinking about spending a hundred million dollars on the upcoming presidential election but i'll probably cap out at about a billion yeah and just like that statement is just a ridiculous statement to like not that it's wrong it's just like a a crazy chain of words added together in one sentence like i i didn't think i would hear someone say let alone a thirty year old how what type of person is this guy to become that rich at like twenty eight he he also has a unique skill stack which is that so he was like a i think a trader or an analyst at jane street so it's like kind of like a smart quiet type guy and then you know i i think i told the story for you know the story about the the kimchi like arbitrage or whatever you know this not exactly i know that like he did some arbitrage but i don't understand why bitcoin to be cheaper in korea than it would in america well it's all about like kinda like access and the liquidity of the market so like some markets like for example japan is where the access was the hardest so like i think let's say this for example the government's crackdown on exchanges you can only get it in the black market or on these small niche exchanges of these foreign and offshore exchanges there's a lot of friction and so because of the and you can access coinbase dot com yeah like at at a given time in japan you couldn't access you couldn't easily buy bitcoin because of that to buy bitcoin in japan you were paying a premium so in theory you could let's say bitcoin priced at thirty grand you could buy bitcoin for thirty grand in in america and if you had a way to sell it in japan you could sell for thirty two thousand you could just infinitely make a two thousand dollar spread and so it's kind of like great how much capital you got poured all into a big bitcoin the us and then sell it all instantly in japan and you're not really taking much risk because you're just quickly flipping it for that premium and so a lot of people were trying to do is i think there was a spread of about five grand in japan or something like that at the time but nobody knew how like it wasn't easy to go sell the thing in japan again if it was that easy there wouldn't have been the premium in the first place what he found was that i think it was in korea that he there was a smaller premium but it was easier to get around and so like what what they did was they like literally flew to career or whatever and they like talk to like local banks and they're were like hey we would like to have an account that will allow us to you know wire money in significant size every day in and out like can you support that can you support that action because i'm gonna basically be transferring in like you know call it two million dollars in and two million dollars out the same day and it just to be the same day just calling that action makes it sound cooler can you support that action that's such a better word of than be can you handle that size that's my new ship that also by the way just being like yeah we gotta be able to do it in size or like yeah they're moving in size it's i'm just say the action instead of the word amount so like asking my wife how much like beef she wants me buy the store how much you want how much action you trying to get on these ribs in terms in terms of oat milk you can eat and we're trying to move size yeah it's crazy my good so basically what what ended up happening was he had this company like whatever alameda made research or whatever but like he saw that the i i think it was like the kimchi premium was like the big premium was like if bitcoin was ten k the us is fifteen k in korea and i think in japan there was a smaller one and so he was he he was able to do in japan and he made like something like twenty million dollars doing this arbitrage in like one summer and it took him like find their find a network of local banks that would let him wire serious money in and out and make sure that they could just repeat these transactions on the same day close so that they had the money they were recycling a small amount of so i think it was like take two million dollars they buy bitcoin they sell it in japan they take the money that they made in japan they need to be a able to wire it back so that tomorrow they can go buy again two point two million of bitcoin based off of the extra that they made and then they did the same next day two point four million and they got it up where they they eventually profit like twenty thirty million so then he basically was like alright him and his like small team i guess like these little crew that was doing this arbitrage and you have money ahead time or was he just like a like a like living with roommates live with much even now he lives like he drives like a old beat up honda or some shit like that he sleeps like in the office on a giant bean bag so there's like tons of pictures of him just like passed out on a bean bag in front of his desk and he's like it's actually like two bean bags like upper body on one feet on the other creates this tiny little sb spf bridge in between them and like that's just the way the guy works and he's like you know he's vegan he he's he's like he he practices this thing called effective alt i think is what you call it and so so that's his thing which is like his goal is like this philosophy and the goal is make as much money as you can so that you can give away as much money as you can like that's the point of making money is to give it away in the most effective of manner possible and so it's like earned to give is the like name of the is the name of the of the like the the the the philosophy of what they do so one of the things he's trying to do is like yeah that's what he says he motivated by so he's like you know he's donated like i think it donated like he's donated two hundred million already of his like net worth and he he's and he's you know this thing about like i i'm willing to donate up to a billion dollars you know in the next one is to like you know another way to make change i don't it's not all political like it's like where does the dollar have you know the most effect in that sort of thing good yeah he did i also read an interview or is it you told me where he was like i don't even care about bitcoin like i'm just doing this to make money like he said something to the he's he's not like particularly bullshit yeah so there's a lot of people crypto that are like very missionary like if you listen to brian armstrong from coinbase he's like he like lived in buenos aires and they saw like you know what happened to the argentinian peso and he was like it's not right like people around the world are you know don't have access to like economic freedom and you know they live in a place where their currency gets dev derailed like crazy and like there's a better way and it's crypto i believe that to my core and i'm gonna like coinbase is gonna help more people like get into crypto because i think crypto is what matters in the world and sam baker freeze just sort of like you know not that his mission is different his mission is like i'm an effective alt twist i'm trying to give away as much money as possible so i need to make as much money as possible and in order to do that i'm gonna just oh you know whether you're selling this or that like cool people wanted an effective trading platform for crypto i'll build that you know i know this product in this need because i have a trader so i'll be able to like do it that way that's baller man and there was a be of the other piece of the i just say the the other piece of the effective alt is like they really use like they they wanted it to be evidence based that like you know every dollar going in is like having like you know sort of like the greatest possible impact is like one of their their big things like how measurable is the impact dude this guy is great there's a a funny meme of him going around basically this guy his name's sam bank for google and he looks like he'd want him to look so he's kinda like a chu jewish guy who wears like new balance shoes in like high socks and cargo shorts and like an army green t shirt and like shaggy hair and a huge time x watch like he that's like it looks like a watch look yeah and he there's a picture of him on stage and it's like this beautiful interviewer and then on his left is like ja and on the right is like some other model like heidi do you k i i forget like these like you know smart like business women who who are just like the most gorgeous people you've ever seen and he's sitting in the middle and they're all like looking at him and it's like get you get you a person who will look at sam bacon freed like ja looks at him or something like that and it's hilarious yeah yeah and he's just kinda hunch over oblivious of the whole thing it's great i see it's like what makes him special i know that's hard say i haven't met him we've met some of the other like kind of people the team like for example their head of strategy is like twenty five years old or something like that it might be twenty four and he's like the head of strategy there he like started off in customer service and is now the head of strategy and so i think they just like if i could just kind of comment on like what you see as the culture for them is like they go hard what i mean by that is like they're like they're really sharp they're like kinda like quan and then they like work like it just seems like they work very hard and they they move as fast as crypto moves which is very very fast and they didn't like there was no like invisible walls for them like the company is based at the bahamas they grew like crazy when they wanted to do marketing they're like okay go get steph curry and tom brady and like you know larry david and that's gonna be our spokesperson or whatever like they they like pulled no expenses they named they like bought arena like he called somebody i know the guy who like we met the guy who did the athlete rights for them and basically he was like yeah he got we got on a call and i was like okay i like what are your goals with like you know sports sponsorships to help you know f x how are you gonna measure this he goes how much does it cost to have the yankee stadium named renamed to f t stadium was like yeah i don't think that's even like for sale like what about every ad inside the stadium and he's like that's a lot man like maybe we should just like kind of like crawl before we walk in before we run and he's like i think it would be most effective if we go get tom brady and steph curry and yankee like you go do that and then tell me when you have them you know like that was essentially to call and it was like you know name your price and like that's what they did and guess what they got all of them and it it's like a pretty impressive strategy where it's like there's not like any like you know tip toe around in i love the those people i call them the freaks and i love them i love these freaks love freaks what he also is one of my favorite twitter follows like i don't know if you do follow him on twitter he posts awesome threads that are like not like again it's not propaganda for his company but it actually is effectively propaganda for company so you he'll just be like you know here's my thoughts on like raising money here's what actually happens and he'll be like yeah investors they want us do this and at first i thought that's just self serving bullshit but i realized actually the game theory is this and then he like just talks he he'll just lay out these long threads and like he's like look i'm not saying this is f a point of view this is like my late night thoughts about this topic and when you see him think out loud you're like oh wow this guy is just incredibly sharp and he sees both sides of it he's kind of like an independent thinker and so he's one of the best follows on on twitter do you think working with him do you think that he's he's obviously has some intensity but is he like a hustle hustle like let's work like why like elf this alpha type of guy no he like a i don't get that vibe i don't get wolf of wall street i don't get the he's not gang khan took over thirty percent of the thing it's like it's more like obsession meats like you know we i don't know if this got cut i think this got cut out of our previous podcast where we were like we kind of admire the like as burgers personality because it has like the ability to like focus really intensely and the ability to like think not like think for yourself and not think just like oh what is the norm what's societal norms like let me just go with that so to me what it's like when he says that let's go get the yankee and tom brady it's not because like let's go swing our big d around here and let's go show who's boss it's like well it seems like the most effective thing to do if we're trying to build trust would you go to the most trusted athletes and like get them and on a cost you know a cost per you know fan basis they're actually the most effective even though the total gross dollar about as high right like to me that's how his brain works not like you know it'd be sweet dude if we go get like go get the fucking jake bro like it's not that and so and hard he's like like who what's has the largest reach okay if that makes sense yeah just whatever number one of that charges do that right look exactly like well if this has the arbitrage then like let's put all of our money into it and like let's hedge it over here like that it's more like that but and so don't join and so i think that when they in the same way like the intensity of the company is high but i don't think it's because it's like bro we gotta grind if we wanna make it you know like you know oh you take weekends off you know soft you know like it's not that it's more like oh i haven't eaten in thirty six hours because i've just been like really interested in this problem and i'm staring at my screen and i forgot to eat and i forgot to shower and i also i guess i'll just sleep on this bean bag because that way i don't need to commute because commuting waste at least you know an hour a day and like why would i waste an hour of my day like you know i'm just i sleep on this bean bag in fact it's economic or whatever you like i think that's more how the brain works where it's like this hyper is what i would call it do i wonder what he's like as a ceo like do you think holds one on one meetings and like because he just does not look like well we should have him on him and the put head whatever they wanted to come on the pod so i think they're i think they're protecting him a little bit like he's now super busy with like he press applications or whatever like so i think they were trying to have like they're the number two guy in the company come on the pod and so that this this guy brett so i think he'd be really interesting too but i you know everybody wants sb spf because he looks like he he's the zuckerberg right like cheryl might be the the secret weapon and the one who actually runs the show but like z is this like alien character that people are fascinated with him and they wanna like poke them and be like oh look it moves you know and so well i would love to get sam on i wouldn't mind having a guy who is his bop you know the guy who works for him as long as the guy coming on would be cool we're only gonna ask you about sam is that cool yeah like oh you know i don't think you understand the assignment that we don't care about like you that's not annoying right yeah dude it's like if i meet someone who's like oh man love the podcast i'm like dude great so so glad to meet a fan and he's like like sam so awesome what's i like to hear out sam like oh fuck you dude i'm busy like i'm like gonna start talk about sam whoa we've had a couple of guests and they're like cool i they like say like yeah i worked with steve jobs and like lay wait alright let's just let's just only focus wrap your current thing so as long as they're okay like if they understand the assignment that it's strictly a like we're just here to like learn like joe ro had this guy who worked at spacex and they talked about what it's like to work to elon for elon and i was like oh just let's just only focus on that thing the all go to space stuff is cool but just tell me what it's i'd like to work with elon and that's what we as long as they i understand that's the assignment i'm on board our software is the worst have you heard of hubspot see most t are cobb together mess but hubspot is easy to adopt and looks gorgeous i think i'd love our new crm our software is the best hubspot grow better here's another kind of like interesting like intensity teamwork work thing that i think is you know close enough transition have you seen this business called a eighteen a i think it's because i think it's just a letter a and then dot team is there a what you know that's like a and a famous tv show right you remember mister t mister t or whatever yeah yeah that all i know is that much i don't i've never seen anything so so it's that same oh like i think they're kind of playing all that branding a little bit in in the sense that like the idea is based so they just raised sixty million dollars and they raised it from n nfl so i i really are really in them and and said good things i respect that effect so maybe me pay attention now this is an idea that's been around it's been tried but maybe the time is right now and so that's why this is interesting to me so let me kinda give you my backstory of this idea and i wanna hear what you think if you think there's a good idea of about idea so i once heard naval on a podcast talk about like the future of work hey he was basically like naval was like you know i don't buy this whole i i don't believe that we're gonna live in a world where you work nine to five sitting in a desk in some office for one company you work there for thirty years and you already you see that shifting like instead of working in a place for thirty years then getting your pension when you retire and they like you know have a cake cutting ceremony in the in the in the lobby for you they send you off to your death like okay now people started to hop jobs more and then people started to work you know remote and freelance and the ball's thing was like he said i think the future of work is like oceans eleven he goes you're gonna have your crew the same way that ocean's eleven is this badass team of like you know you got the pick pocket guy you got the ninja you have the like the comm guy you have the planner you have the like you know the guy who can go gather intel you have the hot girl who's the distraction if you have this you know you got brad george clooney alright so that's the team and it's like you're just gonna get a message which says alright guys round up like we got one we got a mission to go on and everybody meets up and do another stuff and it's like what's the mission oh like in know oceans love so we're gonna rob this bank or whatever and then it for for work it's gonna be like alright here's this brand that's trying to whatever they're killing in the us to try and expand into india and so you might be the oceans eleven team that continuously gets called on to take a brand and expand them into india and like you you wake up you get a page you know your pager basically goes off says we need you the bat signal is up you all congregate you've all worked together so you know you you come as a group who's good at accomplishing certain types of emissions you do those missions you rate each other you rate the company that hired you they rate you you rate each other on your team you go on your way and you get called in for the next mission and the money hits your bank and so neville kinda describes this thing and he's like you won't just have one team like you'll probably float around with a couple teams like if you're the pick pocket you've got like three teams that can call on you and and it just works that way so you get reputation that's built not on a resume but through this like verified ratings of like i've actually worked with this person you have not continuous work you get called on when there's a mission you'd sprint you crush it then you relax until the next mission you can work as much as little as you want you may or may not even know the identities of the other people you could be like my name is my nickname is just whatever star wing and i just go in and people me know me a star and i just that's how i work and like that's the future of work so that kinda of fascinated me when he he described it he did it in the naval hallway way which was like you know one tenth of the words i just used but twice as interesting and now i'm starting to see some startups ups pop up that are doing this and to me a team is is an idea of that where they're like oh you wanna build an e commerce website well we have the designer the front end developer the back end developer and the like conversion opt optimize and like they'll just swoop in and they'll just do it for you and like two weeks you'll get a better product than but whatever and here's the big lump sum payment you you do for that team this is so amazing i saw a meme the other day where it was the guy he goes i i so look forward to the day where i'm just sitting at a bar and a stranger walks up and says i'll put together a team and i look at him and respond i'm in when we leave and maybe was just like that yeah that's leaving in the duff bag you yeah i'm put together i'll put the team together you in dude this is awesome their site is amazing this is one of the best landing pages i've seen in a long time it's a dot team look at the landing page it's it's pretty good the hear hero image is really good and then yeah these just distinctly describe what they're doing so you just get on you just log on and you see it it's a relatively strange concept and they describe it in like two sentences wonderfully this is awesome i'm not sure i don't i think it's quite bold to say it's the future of work i don't think that that's what it is but i think it's like a a subset of freelancing that's gonna be amazing yeah exactly but in the same way like the the gig economy made it so that you know i can like a thing that didn't happen ten years ago or whatever like was you wake up you like hop your car you open up your phone this guy wants a ride over here drive over there pick them up drop off cash at your bank you know you he you made sixteen dollars for that ride oh you you wanna go you wanna stop working because you wanna go pick up your daughter from school you swipe to log off you're off work now wanna get back on later you know at midnight and take people to the airport alright you can do that again like that whole gig economy thing where your phone just gives you jobs what gives you work that will just pay you small micro like payments off your micro tasks that's pretty cool and that's like a thing that uber and like task grab and door dash all brought to the table so i feel like there might be the next version of that which is like for highly skilled cross discipline like i know i i could do this for example like i have three or four people where it's like that's the great developer this is the great designer i'll be the marketing guy and this go be the you know whatever them the problem is that person they're not available like to do stuff and this is creating an opportunity for them to be available but if like i've gone on i've gone into the shopify marketplace and i've used upwork and oftentimes when i use upwork it's just like a guy in india who's like the face and he's got like a team of like eight guys and like run that kinda of what's already happening they just package this in a far more sophisticated and sexy way yeah they did in a more sexy way and i think it's more for premium like things so like in the same way that like if you don't want the india thing but you want like sort of like what an agency does but what typically what agencies do is they specify they they specialize in one vertical so it's like we do seo we do facebook ads we do copy and what this is saying is like no you're trying to launch a marketplace you're trying to launch a new n marketplace what you're gonna need somebody who's great at email marketing you're gonna need an engineer who knows smart contracts you're gonna need a designer you're gonna need a social media person so like whatever they give you the six cross disciplinary people that are good at building marketplaces and that's just like a different cut of the same idea of agencies this is awesome this is one of the cooler companies i think i've seen lately this is amazing yeah how'd do you find this because the guys i follow in fx they were like hey this company growing really fat like fast was there i forgot what they said but it was like growing super fast and i was like how fast and you know that's why i started looking it and it it reminded me of that like that dreamy idea that all had brought up and i was like oh maybe now with covid maybe now the time has changed we're like there's enough really talented people that are no longer like locked into jobs because they're rebel they've got like all the right people if they go to like they're team it says that they're their featured advisors are the guy who started fiber which is crazy the guy who started fiber also started lemonade that's pretty wild the ceo of upwork so like they've got all the right people on board wow yeah this is an amazing company this is a bad ass fine i've never i've never heard of these guys yeah that's cool alright take another idea off this list and another topic of this listen let's do that let's do that one yeah i literally never redo doc i just signed this is more like i just need to verify with you do you also do this like dude when i get a doc sign i'm not reading it i'm not gonna lie you can scan me pretty easily the south have you seen the south episode where like it's like what they do is they create like you know what a caterpillar is no so it's like how do i wanna make the take shade of six people and and the i they sell their mouths to the person's butt and you're just gotta stay there okay and apple apple does that to people because it says it in the terms and conditions and itunes when you sign up and the whole episode is like well stan you didn't read the terms and conditions of apple before you click yes that's crazy of course like you have to go do a caterpillar now because that's what it said i can't believe you didn't read it and it's like this whole thing but dude i been getting doc lately where they literally just send me the sign page and they don't even send me yeah yeah so we are like hey here's the doc that it's just a one underline and it says sign here i'm excited why why yeah it's it's called the signature package and basically i've got into context of a company that i've invested in they need me a sign paperwork for some reason because they're raising a new out of new valuation at a higher valuation and they literally just send me the signature packet and like i have it's four or six things and i'm just it just says like sam par i've been a line signing and i have no idea of what i'm signing and so yeah like a yes i do that because i just don't read the stuff and b sometimes they don't even send me the stuff to read because send signed i have no idea what it means do you get that yeah i i'm been getting those and i'm like i'm like alright it's one thing if i'm not gonna read it for you to not even write it it's like whole level another level of arrogance here and like you know poor form that we're taking because like lawyer at f u dot com and this just like sign this nerd law firms name fuck banks what is that those guys do yeah yeah because based on new york yeah why is see more butts asking me to sign this stuff but they're messing with yeah that's crazy it's like you know when people when people really wanna get us to respond they're like v moe money are they're like paypal palace money being like i'm being super creative to like to reach you to get you to read my message or whatever like it really doesn't really work i don't really like that and it makes me feel uncomfortable and like you know generally the people i want to meet never do that so i'm like you know generally this is not a good signal for you the other day this these guys were emailing me to try their stuff and they're like what are you soft you're not up for the challenge and i just i just like i am not up i am not up for the challenge and they just replied with okay it's not you correct i am not up for the challenge i think people they hear us out here and we're joke around and they're like what if i take that joke to the next level and i make it weird and they don't know me and they somehow think that's gonna work it's like this works as me sam known each other for like ten years and the jokes are meant to be jokes so they're not serious it's like then you can take the you take that save idea you make it serious and you do it from a stranger it's like no no that's not the same thing yeah it i i actually don't like the annoying the other day this guy sent me an email and then the subject line it said like you know like you're a sea word sucker and he's like major open ed and i was like oh i don't i don't like that that i find that to be inappropriate and not cool like i'm not board with that and that's what he said but but i can totally see how somebody would listen to this podcast and think they'll love that yeah or like like like why why you're approaching me it's like we we're we're we're that's what we're doing we're like i love this copywriting and you know just do what you gotta do and for the hustle i was super annoying getting people to be conference speakers like yeah but i don't like what it happens to me yeah but i didn't awesome like a little bitch like people will call me that they're like what's up your little bitch like dude i don't know you was doing that order somebody was doing that somebody who worked for us was doing that right yeah yeah yeah i have not called them out but they called us a little bitch and i'm like dude your intern don't talk to me like that like my friends maybe call me a little bitch like what are you talking about for it was like i think it was an intern that called us at oh i know i think it was a bra you a bra you you ago a little bit i wasn't gonna call them out you're like i'm not gonna call her out oh i'm not bra you in which case it was a bra you he was our producer and he he'd be like time to work you little bitch or something that dude don't you have to me like that i'm a talk to you like that it's it's like why are you calling me that yeah yeah brady came in really hot you came what's this yeah i no i mean i love him and he could talk to me that now that were friends and not coworkers but me are coworkers i was like dude i was like offended i was like please don't call me that the the that i don't like that z deep faint what's wait no what's history of the that's a longer one i went down this rabbit a hole of like the history of the internet like how it came out pretty crazy this is crazy stuff i'm i'm not gonna do that one right now that one that one's too long but the okay so it's lin deep fake so people know about deep fakes which is like i think i think a lot of people who listen probably know about deep fakes but if you don't it's basically the way that you can photoshop a picture to kinda like edit it and make it look a certain way and it looks real but like no that's been photoshopped you can now do that with video which kinda of means corner download it's not yet there are some but like you know in a small way like the snapchat face filter is essentially like a a bit of a deep fake there's this i seen a big one or or the one where makes you sad and cry no is that on yeah or i it's on instagram i think they like show someone's face and they're like hey sean why you so sad why are you crying and you're like what i'm not crying at all but like it looks like you're crying and inside crying it's like that's one version of it and then there's like this there's this app i forgot i always call us some moves or something like that like some dance app but like may say you take a picture of yourself standing there and then it'll make it look like your body the may it'll make you look like a great dancer you you could go on something but i think you might have done this or it's like i i think that's you owned it because i did it it looked like it was break dancing yeah you're like break it's like yeah just jamming out on wednesday it's like whoa sam can break dance then it's like looks it's not quite right away a minute and it's like yeah that's like deep fake basically it's a deep fake video and so this is but they're getting better and better like you'll see them do this with like oh my god did you hear obama saying the n word it's like what no and then he watched his video it's like it's a deep fake but they could like mimic his voice and his lips moving and talking doing something and then this is happening it's like it's becoming a big problem in the porn industry because people are doing this is like oh there's some girl in my college and i'll just take her picture and i'll make it look like she shot this you know sex paper or whatever and people are like dude that's like you know really f up but like the technology can do that can do that now it basically makes make it look like somebody was doing something that they never did and so this becoming a problem and there's one with z the ukrainian part whatever president and present whatever he is and like there's this video going around of him talking and it's a real there's a real video and then there's the deep fake video where it shows like a trail powder of cocaine on his desk they're like and the russian propaganda are saying like look at this your president's breaking down he's using drugs that's why he's saying all this crazy stuff and they made added some stuff in the background of the video and i'm like oh man this is just gonna get super crazy of like how do you know what you can trust if you can't trust your eyes in ears anymore like how are we gonna like prosecute crimes how are we gonna prevent people from like just completely sets sla your reputation right how are we gonna prevent people from like you know like the this was what people said that the russians were doing with hillary like during the election was like they were showing propaganda like hillary said this about black people and they're were promoting that in like predominantly black counties where they were trying to sway the vote and i get them to not turn out for hillary and it's like it was fake right but i was like misinformation and so to me i'm like this deep fake thing is gonna be like a real real problem and was i think there's opportunity well there's one answer that a buddy was trying to work on which was basically a way to like certify the off like the the original mint of the video so it's like you can basically encrypt the original video that if anybody wants to see like oh this video of this guy saying this crazy thing is this was this the what was originally shot from the phone and so he was trying to do that but really what you need is you need the phone makers to participate because it has to be done at like the hardware level because any anything else it could be tampered with it's like well if it's just a video file i encrypt and i could just like encrypt it later i could edit it first then encrypt it so it has to be done like as it's being shot the i you know apple and google and and samsung or whoever these people are they're gonna have to bake it in where like every video comes with a seal of authenticity mh and then that's gonna be a cat mouse game of like can that be faked because you could put somebody in in prison for like a fake murder you know like that's how crazy this is gonna get if we don't have a way to fight against deep fakes by the way go to you're the chat of riverside and click the link i just sent you tell me what you think about that be fake that's you you dancing do that great yeah you said announcement well well you guys have been taking this time to chill your boys have been learning to dance to get all my level and it's a video of you okay so it's get get get sway so sway is the name of the app so git sway dot app is the name of the thing fancy hilarious although major little look a little chunky here you look you look a little bit like will ferrell on this video so you know well yeah you could dance but it also looks like you put on like the covid thirty i i was that that was pre influencer well but it's like glitch it's like it's like it's like it's not the it's not your actual thing it's like because you're moving so fast it's like it has to make it fuzzy it can't have like a really sharp like lines it's pretty good obvious they're just pretty good i mean click left go to the left one there's another one i mean there it's pretty amazing for just like a free app what do me what do you mean click left there's no left there's on video to your left on the next picture to the left on your profile okay i mean like the it's it's a pretty amazing what's the app called gets away yeah yeah i think it's pretty amazing anyway else i hope some smart people out there are working on i'm curious what people are gonna do the only solution i know is doing it at the at the hardware the operating system level and even that's probably not perfect but if somebody does figure out a perfect way to do this that's gonna be very very valuable technology and i saw the obama thing yeah they made them kinda say some crazy shit yeah man i i i agree it is kinda scary well ben what do you think how'd do we do we got get very very ec very ec but like all very interesting stuff and and the cola stuff was was all time can't can't wait to drink a cola with you guys what was your one it's your favorite non cola doing the cola one which ones you like i think even care of also is my favorite it's just simple and amazing it's so unexpected i think my favorite was actually we're were eating spaghetti kissing in the middle well all a sudden we my c cofounder we're doing the kissing the spaghetti thing where each one end put in your mouth give me in the middle and what we realized was that the recession yeah i didn't realized yeah that's a good one the most phrase like but the thing about cofounder is it's like you don't address the first part and you gotta do this like in a keynote that's like a product like a c job product arrangement man i'd never address it and never look at the office grabbing each other's butts and then it hit us why up there no alright this is great