Why Everyone Is Wrong About the Metaverse, Gaingels, Companies that Don't Advertise, and More

you see all the best people are crazy you can't be not crazy and be the best when there's crazy people out there who wanna be the best i feel like i could rule the world i know i could be what i want to from at all in in like a day zone on a road less travel never looking back yeah i'm gonna actually start by asking you a question i was just talking to a ben about this would you send your kids to a school and let them get hit or like not hit but like it's not the right word but like if you're acting like an asshole they can grab you by the collar and kinda push you against the wall are you okay with that no you're not okay with that i'm not okay with that and it it's not because i don't want my kid to get hit it said i wouldn't trust the person who would be doing the hitting to know the the right way in the wrong way and the right where the line is because i just think about it this way if you're the type of teacher who signs up for that like if you're the type teacher who goes to this specialty disciplined school this specialty abuse school to teach like i just don't want that person to have a screw loose and i'm not there to see it so i would rather air on the side of no you can't hit my kid or like rough them up in any way unless i'm kind of like i know this person that trust us person there or whatever like like for example i think if it was a coach of some kind and the coach was really tough on my kid i don't know about by hitting but like you know kind of punk my kid totally cool with that as long as the coach is legit but i've seen a whole bunch of people and actually grown up now and look back at some of the teachers and coaches i had to kind of did weird stuff and now that i'm an adult i'm like oh this was just a totally flawed person at the time i really like i thought they were the authority i thought that they must know things that we don't know and then now i see them on facebook and they're posting like crazy anti back stuff and they're like you know like prep and stuff like that i'm like oh you know you kinda always just had a screw loose and at the time i thought i was i was in the wrong for not not you know not playing by your rules or whatever i went went i my i went to all boys high school and i was a you know i was a jerk at the time and there was times are like the guy the disciplinary and like you just must to have your shirt tucked in and i would if i didn't have it un i got yelled at a bunch of times so he would come up and like give you like a horrible wed like they would grab me by phone nowhere underwear and lift you up and like what if i told you son about this and or like if i like you know i was disrespect disrespectful a couple of times and they just would grab me by the shirt push me against the lag and they're like if i hear from this again you're over you know what i mean and i loved it was it i every school it was just a boys school it was just an all boys catholic college prep school at saint louis where ram i'm from that was your case school yeah you would all boys i swear and what about like before that i went to in saint louis the way it works is most people in my area go to private school and like so that i went to a catholic k to eight and then eight to twelve all boys college prep catholic school at the time it it was like nine hundred dollars a year san ambrose my great school so it's like that's just what everyone did alright what do we what do you wanna talk about today can we talk about your tweet that went viral that was pretty cool your boys done it again another hit how many how many people did reach five million something like that wow so yeah what the what you wrote honestly wasn't even that interesting so very pretty cool it i would say it was pretty cool i think the reason i only thought it was pretty cool was like because i know you and i know how you think the cooler there was two cool parts about it this the the the the the one it was okay it was good it was like a eight point five out of ten insight number two the thing that's a ten out of ten was the fact that you just thought of it like that that you just it was a pretty original thought i think and like you broke it down that was a ten out of ten and one of the other thing i was a ten out of ten was that you reached amazing people so bill act bill act if you don't know five or ten billion dollar person kind of a little bit like a god in the hedge fund world he actually retweeted it and he said incredible incredibly interesting insight or something like that yes i thought that was amazing i thought that was so cool and i think that for the listener the takeaway here is like i know you and you're kind of a big deal now but like three years ago you weren't the big deal and now you're basically like one you're you're like if you dm bill ac or loads of other people or you call their email you have access to them and that's pretty amazing about the internet it's it's true it is amazing how these things were well i'll tell you some cool things that happened i don't know why i wanna tell you this but like i i i guess i would never really if if i just think of this like a podcast i would never say this on the podcast because it sounds like why you're bragging but like if i just think about this like i'm just talking to sam i'd be like dude you won't believe what happened and so i tweet this thing out it and i i guess for people who don't know what it is i guess i tweeted a thing that was like the it was about the med which is like the do term you know ever so you know already i feel lame even talking about my it's lame to talk about a tweet it's lame to talk about the med i'm multiplying two lanes together but basically what happened is facebook rebranded or i renamed the company to meta and so it was kinda of top of mind for a lot of people and i've been hearing a bunch of people talk about the meta kind of in the investor circle like i remember when we had who was it that we had on here mike maple i think it was and he was like he was talking about big trends that he had kinda bet on in the past and we said what trends are you betting on now and he said like you know the shift to remote work this other thing and then he goes and the med and like we didn't even really talk about it on the episode but i remember stash that away as was like this pretty legit guy said he's betting on the med and like i don't even i don't know what a med company is and so i just kind of stash away as like something i should probably go look into at some point and so i basically wrote her thread that was like hey i think the way that people think about this is is wrong so i thought about it originally i thought about it the way i think most people do which is the med is a place if you've ever read or watch the movie ready player one it's kinda like oh there's a virtual world like second life or like you know whatever this is virtual world we're all gonna go out live in hang a video game it it's like a video game life basically and that's what people i think they're just call with with the with the headset yeah like you're plugged in so it's some some version of the matrix already player one or people have these different mental models from like books or movies that they've seen and i said i don't i i actually i don't think it's a place i don't think that the meta is just like one giant minecraft world that we're all gonna go live in and hang out in and play in and work in and all that stuff i don't think it's like one company creates this this game and we all go live in it i said instead so what if it's not a what if we're wrong about that what if it's not a place what if it's a time i was what what does that mean a time i basically describe this like parallel so in in the ai world for artificial intelligence there's this idea of the singularity and it's this moment where like kinda like technological progress just sort of escapes us it just it it's it starts accelerating faster than you know we can imagine and in in rough speaking terms this is where the doom day people think you know it's after this that basically the robots you know the artificial intelligence takes over and humans are done and then other people think it's utopia where artificial intelligence can just invent things it can create cures for cancer and whatever else and humans will be saved and like we will all have to just we all just will have hobbies we don't have to work because ai just takes care of everything but there's this idea of the singularity and it this moment in time where ai basically surpasses this threshold so i was basically arguing whether my my idea was i think the meta actually a time it's a moment in time where we care more about the things in our digital life than in our physical life and care more doesn't mean like oh i don't care if my body gets hurt or dies right that's not really what i but like if you spend all your time working online and then you communicate with people who are also online and you don't even really know them in real life you're not talking to your neighbor you're talking to this person on twitter or this person in a discord this person on reddit and then you're watch all of your entertainment is streamed to you online and all of your assets are digital assets like cryptocurrencies and things like that so you you know your money is digital like once everything goes digital more and more things go digital at some point there's a tipping point where you basically your identity your assets your social life yeah it's all online and i said that to me is the med and it won't be one company it'll be a combination of companies that are all doing that and i kinda gave some examples like you know a filter in instagram is basically like a a better superior replacement to cosmetic you know getting plastic surgery or wearing heavy makeup right like the digital filter matters more is cheaper more accessible to more people because ultimately you care how you're seeing online almost more that you care how you're seeing in person right like i know plenty of people that would never they would never post a photo of them with their hair messy in the in their sweats and their oversized t shirt they would never post that on instagram but they'll go to the grocery store like that because who cares i don't care what these people think but i really care what those people think so what i was describing was that this is already happening there's this long running shift that's happening where you're caring more about your digital reputation your digital identity your digital assets than your real world stuff and i said so some people this is gonna be like sound like the worst thing ever some people i think this is the best thing ever and my argument is it's not even neither the best or the worst just the way the things are going and it you'll make of it what whatever you choose so anyways that's what we do this which usually tweet this on like friday or thursday and what happened at first nothing really happened it kind of did how i thought it would do initially so initially i was like oh it's kind of an interesting idea but pretty like nerdy in the weeds and i don't think was gonna care and it kind of didn't do much at the beginning and then something happened and it just started picking up steam like it's it's getting more like yesterday it had even more mentions because this you know fred wilson is the vc yeah the vc from union square he's had this blog like for a long time i think it's like fred crazy years or like that it's been blogging for like fifteen years i've read his ideas for so long and he made a post his post today it was the med he goes i read this really insightful thing and he just embedded my tweet he's like gonna made me think but lot and so then it gets the new spike of people or whatever and so yeah so i didn't expect i wanna know what house he likes so okay so the first thing is after many people followed you because of it let's see i started at one seventy eight a hundred seventy eight thousand followers and i now have a hundred and ninety three and a half thousand so one ninety three point five we don't do public math we can add this fifteen thousand new followers the post itself has about twenty thousand plus likes but i'll tell you what was that's that's that's okay that's the that's the cool part that's numbers but here's what was fun i get a call from we'll have to bleep this out but i get a call right after i post it about fifteen minutes later i get a call from and you know basically i'll bleep that out but basically a a famous person who has stuff on netflix and they're go dude tripping out over here i i go what and they've never called the tour so were friends we he had after i so i did that club house thread a while back and this person at dm me saying hey that's like that's so on point blah blah blah and they said hey if i ever come to san francisco you know for for you know you know some some my prefer my my hollywood work then then i'll i'll i'd love to you know hang or something and i just i was like i yeah right and but i gave my number and so i get a phone call from the person and then they say dude i'm tripping out over here you know like it may me a little bit anxious like this this like what's gonna happen like i think you're right but i don't know what it means if you're right so anyway you have this like little conversation so that was kind of fun and then it starts going into a bunch of nfl players start following and i'm like why would they care and so a bunch of pro athletes followed and and so then i'm you know it slide into their dms or they're sliding into my dms i'm just basically it's like clear the calendar all day i'm just gonna be answering direct messages because really so because i don't know who's in here but i know a lot of values in here so professional athletes yeah a bunch of people from the tech industry which you would expect and then anyone intriguing from the tech world yeah yeah i think for i fred wilson i felt pretty good about like a bunch of the guys would had blocked me from the club house thread some of their partners well the the people who blocked me probably didn't didn't didn't imply they didn't they didn't unblock me for this but some of the other partners messaged and said hey this is you know this is great and i said okay i'm i'm glad i'm not just permanently banned from from from your officer that's awesome i think that's great so this is cool stuff happens and then you know the other thing is that a bunch of people and i realized this later which is i thought kinda like you know even if you you have one of these put there's goes viral who cares it's like ultimately what does it lead to it's fun but you know who gives a shit but i've seen now months later there was a lot of people who are like like let's say i wanna go invest in a company they're like dude i remember that thread that was epic and they're just like you're cool right as you just get the stamp because in a world where it's so noisy there's so many people if you do one memorable thing that people respect and like you get in it's like that's the shortcut in their brain that says okay i like this person yeah i trust this person yeah they're cool and it's like just from that that's not like i wouldn't have ever predicted that so anyways i call these like my little serendipity engines it's like i put it out there in the world and i could never predict what's gonna happen but then all these like kind of second and third order consequences end up happening where you end up meeting somebody going to dinner or doing a deal like it's just all this weird stuff that you can't predict so fun day when this happens but also such a weird thing dude like i couldn't imagine even if you told me five years ago ten years ago like this would be a thing in my life that i care about i'd be like what you talking about why don't i care about that yeah i think it is pretty unique and i think that i met this guy and named blake i don't know what his name is blake b but i went to oklahoma city when i was driving through and i had like a m meetup up or like a sam park meetup i don't know what it was and i hosted like twenty people for breakfast and this guy came and they're like what what would you tell us if you if we wanna i forget what the what even question was and i go man get on twitter it's where it's happening and he's on it now and he signed up whenever i did this thing a year ago now he's got like fifty eighty thousand followers fifty seventy i forget what's his name blake bird you probably see him in like the little circle jerk have yeah and he was at the meetup he didn't even have twitter i go dude tenant right now to start posting this shit you can meet people it's pretty amazing you you you know what's it's crazy also somebody i'm pretty sure somebody sent it to z because somebody who's very close to him like respect like like was like yeah this is awesome and so i'm pretty sure that person was gonna share it with with him which is kinda crazy right like i literally i watched the keynote of him talking you know he gave basically a thirty minute presentation and i actually wanna talk about this so he gave a thirty minute presentation saying we rebranded meta here's why here's what it's gonna be like not just like here's not just like here's new products we're gonna build but here's what the world is gonna look like here's what life is gonna look like he gave this cool presentation i don't know did you see this presentation a little bit it bored the fuck out of me oh really i thought it was amazing you got bored from that a little bit i literally like somebody opened the door and was like hey you wanna see what life's gonna look like in twenty years yeah i just find you're go incredibly un likable well yeah he's kind of robotic but like so i still hard to watch i i definitely yeah there's definitely some cringe factor for for sure but but the the funny thing is i saw that and i was supposed to have this call with ben and ben's like i gotta like i you know i gotta have to take care of the baby real quick like just you know i'll be online in like twenty five minutes i was like okay cool i was i got twenty five minutes to kill and i just watched this thing and i just tweeted it out and like to me it was like a throw away thing it wasn't like a planned drafted edited thing and so anyways it's crazy how that works but i wanna talk about this this meta thing so not even what what he predicted or what kinda of z laid out but what do you think about facebook changing the name of the company in general and like i have kind of a theory on why but but i'd love to hear what you think i think that if i was facebook and i wanted to recruit the best people on earth i would do like what i've learned running a business and this is something that every business says is they say like an entrepreneur of a twenty person company you even tweeted it about ben levy like i just call ben like blank but what should i call them so this is something that everyone says is true but it's not which is that titles titles matter people will be like oh titles don't matter just call yourself anything no they're actually really important and they matter a ton even if you're a ten person company if i was z and i wanted to create a company where people wanted to work which i think they're struggling to you right now i would change the name of the company and i would have a ceo of facebook i would have a ceo of this a ceo of that which means there's like a vp there's like a president and that's and then i would give all these people their own kingdoms right and that's how i would continue to grow so that's what i would do is i would if i that's exactly what facebook did or google so there's a ceo of google there's a ceo of youtube a ceo of this of that of that of that and then which each ceo there's like a hierarchy for people to climb and you gotta give these people these ladders that's why i think it's a great idea that's that's on point so so basically i've heard will call it maybe three or four different theories so one theory this up is is this real so that's one what i know i i just in in kinda of nerd circles you know i've just heard a couple people will talk about this and i kinda like i here's what i think it is but let's start with the let's layout the theory so theory one is it's a recruiting why would you do this right they said it's a recruiting thing and it's basically a mix of what you said which is when you create a parent company now you have like more you created basically another level at the exact level you created a wall you it's like your neck was compressed and now it's stretched out and it's like oh you just created this breathing room so that person who's otherwise vp can now become ceo and it's like that might be the difference between them like i know for example the person who who you know was head of or vp of i don't look at for title ceo ben look a fiji fiji sumo title so she was she was in charge of big blue which is the facebook app and and then and there was chris cox before her and they and they ran kinda like multiple products they were kind of like in charge of like the suite of products but their titles weren't ceo it was something else and she left and now she's the ceo of insta cart so she like left the big chip you know the the the trillion dollar company to go be the ceo of a maybe ten or twenty billion dollar company i don't know what insta insecurity valued at or something like that and and so you now you lose that key talent and maybe it's because you looked up and said this that guy's never gonna leave this guy was super young he loves this shit you know where where do i go how do i go up i can't go up anymore and even the stock price we're already at a trillion dollars what am betting on go to ten trillion like i need some upside and i i need some some resume growth off here so that's one theory i like that theory i think that's true but i wouldn't say it's the number one reason okay so let's go to the the other theories then there's the the skeptical theory which is dude facebook's brand is trash it's the philip morris of you know it's facebook equals cigarettes and they're just trying to run away from all the bad news and all the bad branding and so they're gonna change in theory so a lot of people think that and there's a there's a there's a subset on that which is if if mark hires a ceo of facebook the app then the person who get called into senate is that person to go sit in front of senate and talk all this stuff and they can get sort of like hammer it out there but z as you know chairman or whatever of of meta it's like you know when the google guys did this they sun are now or whatever has to go go in front of congress and larry page can just go and and he's you know could be ceo of alphabet and not have to worry about that stuff so did you know that did did you know that one of the google founders i don't know i don't i think it's larry do you know he can't speak he's got like a voice sir sergei he's got is larry is larry yeah i think it's larry so over over the years if if you go and go to his name type in like his name on youtube and you'll see a video of him ten years ago and you could hear it progressing and then like a maybe five years ago you're like oh this is really bad i'm pretty sure at this point he can't talk at all but if go this is so interesting google his name and watch a video of him and you any video that's online it's probably res up that you could start hearing his voice you you know i'm not making fun of him but he sounds like kermit at the frog like it's a really weird voice for how he looks it's definitely a been that way for a few years i think he can still speak but it's basically it's his vocal horse are like partially paralyzed if i remember correctly yeah crazy man it's so if i was him i wouldn't wanna go speak either i mean it seems really embarrassing i mean he shouldn't be embarrassed but i understand you know some other the way that i'm just reading it right now it says fourteen years ago he had a cold and then he got like a horse a horse voice from the cold and he just never recovered he went to a doctor and they said his left vocal cord was paralyzed and it's a nerve problem that's causing your left vocal cord not to move properly anymore and then like when i first from talk i was like across the is broken right because he's super soft spoken right so you're like wow was just it sounds like it's speech it sounds like the video since yeah it almost sound like the video was in slow motion or something it was really you know it sad sucks yeah it's crazy so i think it has happened on his right vocal two now hash thyroid that's wild yeah it's it's shit anyway but yeah so if i would say i wouldn't wanna speak for the the senate either and ben looks about fiji title was head of the facebook app so so the that's that's one theory which is it's such bad news as a re rebranding i think one of the cigarette companies rebranded to like alt or alt or something like that it's like it's like wrong of that so okay so that's like another theory and then there's the third theory which is actually the theory that i subscribed to which is this is actually just a mission shift and so i remember when i worked at twitch and this is the second year i was it was right before i left so i was kind of like you know basically i was on pate maternity leave i wasn't even really working at twitch at that time i was on pate maternity leave and i was thinking okay i think it's time for my next thing but i got a phone call from emmett who's the ceo and emmett it's great and you know i got a ton of respect for him and he basically said hey i wanna see he he messaged me something that said like hey you have time to talk today like i wanna bounce something off of you and he called me and he basically said you know this funny thing has happened which is at like i think eight to ten years ago very early days of twitch we had we set out like this big north star mission which was a million creators getting paid to create on on the platform and so it was like one million he's like and at that time we might have had like you know we were in the thousands or tens of thousands or something like that like a million just seemed a million people getting paid like earning money doing this it just seemed like wild and so he's like you know so so that million was like super far away he's like and then you know last year like we hit the million and he's like it's this really weird feeling like you you hit this ten year goal and there's like this amazing part of it which is holy shit we did it and then there's this numb part of it which is like wait it's like now what what do you do when you hit the thing that you thought was like you know if it's like when elon takes man to mars okay what's the what's the next step right like if you get to the moon where you you gotta start thinking what do i do now and so he said you know one of the most danger he told me on the phone he goes one of the most dangerous things for a company is achieving your mission because you have to reinvent your mission you have to reinvent yourself and think bigger he's like and so he was like on a brainstorm with you some ideas on what that could be what could be the mission for the company next ten years and so we had a good good brainstorm or whatever and and so i think that's what this is i think facebook is now used by like everybody with a cell phone you know facebook or one of the facebook apps they they the mission was connect you know like connect the world or whatever they literally did it they connected the world everybody is using like not only one but multiple products so many people use facebook that when sarah worked there i think they were sending satellites to india because they just literally needed more people on the web in order to get ran out of ran out of people with with internet and so like dude you you know it's that moment where you're you're tam your total addressable market becomes your actual market share it's it's insane and so to the point where i remember once we're having lunch with alex the founder of calm and he just started cracking up i was like what he goes i just realized he's like dude think about how many facebook accounts shut down did churn just due to death he's like every day there's probably like a million people who just die and stop using the service and he was just like catholic he's like that's insane to me he's like that if you're at that scale that's how many people that's pretty well literally just die and stop using our service that's like more people than ever have used our product will die today on facebook so anyways i think that this is a mission shift basically i think they achieved the mission one and it's like what's the point of the company now is it just to make money and and i think a lot of people building zuckerberg pretty evil i i actually don't think he's evil i do think he likes power as evidenced by like you go read those early like text messages that got leaked of him talking to his buddy at college and he's like dude he's like you know these dumb fucker are just giving me all other the information or whatever like it sounds really evil but i think he just liked being kind of like the puppet master a little bit but fundamentally i don't think he's money hungry i don't think he's driven by money and early on with i remember when facebook ipo he put something in their prospect perspectives that i really liked and i think other people kinda rolled their eyes if you just hate everything facebook does but i thought it was pretty cool he goes we don't build great services to make money we make money to build great services and he's like there's is a big important there's an important difference between the two yes we care about money but we care about money so that we have the profits to invest in building great services to hire the best people who can build the greatest services and the greatest products in the world and i think that's what they're doing now he said they're investing ten billion dollars this year in their virtual reality augmented reality stuff for for like you know kind of the meta which is an absurd amount of money to be investing into this you know that's like that's why some people think like you know this stuff is gonna be worth someday if you if you started a company in vr you'd be hoping it'd be worth ten billion dollars a day he's investing that as one year's r and d which is insane i wanna talk to you about a bunch of different things but but i and i wanna ask you out to your real estate guy your real estate buddy but someone said they like when we ramble about normal stuff and i wanna get we can make this really quick but did you watch u on saturday i did oh i watch okay part of it yeah i watch ham okay so i want it doesn't matter it doesn't matter if you're in into u or not i want you all to do this so a few weeks ago a few months ago we talked about this woman named rose nam nam jonas nam goo her name is thug rose she's just this little white haired lady with like a a shaved head really cool and she was mu to herself like i'm the best i'm the best before the before of the fight and it was inspirational it was and and then she knocked out this woman and it was like inspirational because she's very end she's very cute like there's everything to like about this woman there's this guy who's kind of the same thing but the opposite so there's this guy that is about to be the best but he's not the best first not the best yet his name is ka okay and he's this there's for some reason there's a huge c group of u fighters c if you don't know i i don't wanna sound like a fool i'm not incredibly well research it's like a subsidiary of russia it's a region of russia they're mostly i think so they're they're they're white and they look white but they're devout muslims and they're russian i don't know how like if they consider them through russia or not but we americans would say oh you're just a russian muslim that's what they look like and they're known to russell a lot of them are from this area called dag where if you imagine your head what afghanistan looks like that's kinda what this area looks like and it's in russia and they basically have gone through just a ton of war lately in the last like twenty years thirty years so there's this guy named comes up and he had a clef lip or something like that so his lip is all crooked and he is so scary looking and he comes in and he he knows how to speak english now but his attitude and what he says he says the same thing who do you wanna fight next and he goes oh brother i'll smash everyone i'm going to kill everyone i'm gonna take their soul and he's been saying that this whole time and he's been in four fights in the u and he's been punching the face one time this weekend just absurd i'm sorry which is absurd this weekend he fought the best chinese guy i forget he left him with lee he's just he's a little bit older but he's considered the best out of china and he picked him up and he walked over to the side of the cage where dana was and he yells dana get off your phone watch this and he gets on top of the guy and choke some unconscious and so and the in the interview afterwards in the ring and outside the ring was his brother i'm just here to smash everyone to kill people what do you mean go are you gonna everyone brother i kill everyone i'm don't here to kill everyone brother i love this i kill that's all he was saying and they go what are you gonna are you gonna fight the number one person he goes well they're gonna have to give me the number where person because i'm gonna kill everyone no one will be alive and then he even and something he goes he goes they go you know where you get this mentality or something he goes i'm crazy man he goes i goes i just you go he goes you don't you all the best people are crazy you can't be not crazy and be the best when there's crazy people out there who wanna be the best and i just thought that's not true it's absolutely true goes i'm a gangster he goes i'm a gangster i'm crazy and i think there's two there's a few things alert here the first is i think a a lot of that is born i think a lot of that is just an act that you've turned on because in in his case i imagine he's seen a lot of tragedy in like fucking war and he like yeah created this tough guy persona in order to just to survive you know he be he and the second thing is i think you could tell yourself that consistently and you kinda can become it and the third thing is this these guys these zac standing guys and also the for some reason this weekend all russians won peter jan wan he's russian all these russian well they're crushing it they've got something in them i don't know what this russian attitude is that i've noticed about these guys but it's this it's this very quiet although it comes out even though he talks a lot of shit he's still really quiet it's this quiet subtle confidence and i love it when if i watch them their video over and over again fade had it they've got this quiet confidence and i'm in love with that i'm in love with it yeah they have a ten that's pretty crazy the i was watching i was going through i just browsing on tiktok and this clip came up related that like in the nba most of the nba is not like that like there's hey this not russians in the nba but b kinda of silly is one of the only sports where people go and say i wanna kill everybody now in in any other sport they don't really say that on in the press conference right they might say it trash talk on the field when there's no microphone to pick it up but in the they just literally say it to the report and the reporter writes it down and publishes the post or whatever and it's one of the only sports it's one of the only sports you can't play right yeah yeah you can't like play it you know it's like if it's like it's something but something's static going two cool little nuggets here so early on the the found of the is pretty pretty but it was started by some of somebody else and then dana white who's currently the president of the u pretty famous guy he's like a part of the show basically he goes to every single event he sits cage side he's he's every like and they do like an event in a different place every weekend and so this guy's he's now a billionaire and he so and he's a he's a very outspoken guy like imagine the commissioner of your favorite sport you know they're usually pretty buttoned up guy usually ex lawyer you know they they just say you know we as the nfl are committed to upholding integrity and blah dana white will post like oh this tonight's is gonna be awesome and some somebody in an instagram comment will be like this fight sucks that's too expensive for the paper view and then fucking cloud yeah he'll be he'll literally be like you fucking clown like shut up you fucking clown and then that's like he says that it's like what what ceo of what company is able to just say that to their potential customers it's insane this the the whole sports savage but he said something early on because the bet that he made the investment that they made they bought the for about two million dollars and he wasn't his money he convinced his two kind of childhood friends the fort who own casinos that's their background that's how they've made their wealth convince them let's buy the u and then they ended up pouring in like fifty or sixty million dollars at a loss to keep it alive to promote the thing and he kept believing and kept believing and kept believing they kept pouring millions and millions of dollars in and it looked like it was not gonna work and then it has now since turned around as a public company and it's you know it's it's all working now they sold it for for you know over four billion dollars so i think it and i was and i was looking at it it it's a great company it makes like three or four hundred million a year in profit and they asked him dana what gave you the faith that this business would work when all the evidence just said the guy who who the guy who did this before me failed nobody else has done this in america and and you guys are bleeding like forty fifty sixty million dollars why did you continue he goes because i get people and he goes i understand humans he goes let's say we're out on a playground and there's a football game going on over there there's a soccer game over here there's a basketball court over there people shooting hoops and i said oh my god that russian guy fighting that chinese guy guess where everybody's attention goes he goes everybody looks and then everybody runs over to watch the fight he goes that's how humans are wired you can't help but turning and looking when a fight breaks out and that was the whole like thesis that was the the underlying psychological nugget i loved that you know that that that is how he he was thinking and he goes he goes in he goes and by the way this is a sport that transcend sends every country yeah football is huge in america go to the uk nobody cares we have fighters who are like the pride of the uk a huge we're huge in in in the uk we're huge in australia we're huge in africa or huge in china like this can get bigger than any one of those sports because we can tap into the global population because fighting one person punching another is a universally known sport you don't need to even know the rules it's not like basketball or football or baseball like it's like if i try to watch cricket i don't know what's going on i don't know the rules but with two people are fighting i understand the premise i get what's going on and and it's like you know this this historic barbaric thing so anyways i love that business side of of the as well so if you're a u person that you know i'm talking about if you're not that was pretty cool and this weekend there's a couple things there's i say it real quick that the main thing is this guy kumar ooze african immigrant comes to america in college kicks ass the american dream he's fighting against a a a devout mega trump supporter so that story is very fun the second fight is rose units who i like she's fighting the best one from china she's they're both amazing and then the third one is like these both midwest and hardworking working guys who are just gonna stand there and bash they're just like bang they just stand there and bash each other's brains and so that's a cool fight this weekend alright what do you got let's do you something else let's switch topics here i have would have a couple things on here let's do a quick idea actually so so ben had this idea that i like he goes he goes you know my brothers is a real estate agent and he goes real estate agents are really competitive with each other you know in in any given city they're they're fighting for kind of like the pie is this big you know it's either my client or yours there's not a whole lot of you know there's not a whole lot of ways for real estate agents to collaborate with each some like to do deals together like if i'm the buy side and you're the sell side great we can i'm confident we can get our clients to hammer out of deal but for the most part it's a very kinda doggy dog world all agents are like the sports agents whatever but he goes with real estate agencies like there's something interesting that that you know might be a niche little business and he goes and so i called it real estate buddy which is basically when you're let's say you're in real estate agent in florida or right now california you're real estate agent california and a bunch of people move to texas that agent california is not gonna help you find the home in texas but maybe i helped you buy your your california home and you don't know any agents in texas so what if i had basically a buddy in every state that if my client is moving there i can pass you to them and and basically i get a share of the commission and they get a free referral free a trusted client basically that somebody else put the time in energy and to build up trust and so you could create this network of leads basically and and partnerships across borders where there actually is a big incentive to collaborate because other otherwise both sides benefit from this whereas normally it's extremely competitive world so i thought that's a little interesting of a of a niche business maybe something like that exists i'm not super deep in that world have you we use bigger pockets like to learn you mean you yeah you have bigger pockets pockets says the it's like a real estate kinda of like media company and it like a hot plus podcast big it's buying real estate i think that could be potentially a huge business i don't think it is huge but bet it could so if you look at the reason i see them all the time is when we look at our podcast rankings were like on a good week we'll be like ten eleven twelve thirteen fourteen fifteen in the bid business categories on a bad week will be forty city and bigger pockets is like always number three and then they have another one that's like number six and they got another one that's like number eleven like they're always in the top ten most listen podcast bigger pockets has three or four of them and then they got this forum that costs what's free but you could sign up and get extra stuff i'm a three hundred dollar a year paying member and i think what these you guys are doing is there like built this business and media arm or whatever whatever and then they just use all their cash flow to go and buy more real estate it's it's an amazing company i love bigger pockets i think if you wanna build a community this is the company like and make money from it this style and you wanna do it like with a style where you get a lot of people these guys are one hun this is the model this is a the perfect model on how to do it yeah that's actually a great point because bigger pockets has existed for a while and it's always been important the main guy i think joshua josh do or something as an name he sold it at some point i think i don't know who owns it now let me see if i can find out so basically he sold the thing not for a ton if i remember correctly mccarthy how get thing to sell he's sold n pe and this is such a valuable property so it was just like a forum yeah and i don't know the full i he could want he could he could raise this is like angel he could raise like a massive fund yeah exactly and so i think he had like a meta there there was some story like he had like a medical emergency for his kid or something so we had to take time off and ended up selling i i don't know how how it all went down but i think you could compete with this i think you could build a better bigger pockets it would be hard i'm not talk easy but i i think that they would be extremely valuable and if you're gonna if you're gonna build a community or a media company in any niche this is one that i would i would bet on because you know if you're not gonna go for something new and sexy like crypto or whatever you know this is where a lot of money is to be made and there's always a new batch of people that wanna learn about making money in real estate how to buy real estate so there's always a new group of people who are looking to like you know learn connect blah blah blah and and maybe bigger pockets is pretty like established with its crew but you know who's number if i said who's number two behind bigger pockets certainly there is somebody but i don't think it's as household of a name right now and i wonder if you could take some other angle and do it by the way can you talk to me let me let let let me tell you about something that i let me talk about some real quick something that you've never are you maybe you're about to say i'm gonna say a house something that's not a household name and is huge in our little world there's this group it's a guy or a group of guys called gang angels this is exactly what i was gonna ask you about okay i've been tell you i'm getting dinner with these guys tonight okay so angels like no offense angels i i think you guys are wonderful i met you it's a really weird name at first so i guess it's not spelled this way i guess it just means gay angel okay so it's this i think it's one person who started it lorenzo i think his name as he's gay i guess based off of doing some research on them and i think he was a successful entrepreneur i'm meeting him tonight i don't know his whole background but he started this group called game angels and i believe it was an email list of gay give give him the headline first why is this interesting and then didn't give the background yeah you're right so it's this group of people or this guy who's got this it's out of fun but it's like a investment group and this year alone the rumors that they're gonna invest around four to five hundred million dollars and previously they've invested collectively over the past years like three hundred million dollars so like next year two years their total investment is gonna be like a billion dollars which is basically like a three billion dollar fund kinda like that you invest if you have a three billion dollar fund i'd imagine you invest at over five years so like that's like the numbers we're talking here yeah basically the like a very large this is startup investing so this is like a very large technology fund that i have very large bigger and it seems like a niche french thing it's like oh that's cool like a lgbtq fund what do you like two million dollar fund and you're you're investing in you know some some cool companies like no how are they deploying how are they getting four hundred million dollars in a year to deploy and then how are they deploying get this i don't think they get any money if you google it's it's spelled gain angels like gain like g a i n and then joel games and if you look at their portfolio and if you just google games angels and click news you'll see all these tech crunch articles that it says you know and this company raises money from a reason this this this in gan this this this gains they'll say for every article and then go to their port do you see their portfolio page it's legit yeah dude they're everything gauge isn't at everything they're in everything and what they do is they find companies and they write a page about it and then they send it out to an email list and people invest and they get a twenty percent carry in it and they take also a fee of like eight or ten thousand dollars per deal that they take out of that money and they use that to as their like finder fee so they could pay their lawyers and things like that and that's the whole business model and they've got like this web of like five or six or seven people who will also send the deals that gang angels can access to to their audience and those people who send it to their audience also get a stake in the of the carry and that's it's a very simple business model are most of the investors gay or that's just the most of the people who started it gay what's the stick can i do it if i'm so here's a yeah so here's the thing why it's kinda crazy is it must have started like they like mostly invested in into gay and lesbian and transactional or you know what whatever lgbt you know whatever the what is as it sorry i'm not me i l b b l i'm just struggling l g b t q yes is that it that's the new there was another one intro music i think maybe you just stumbling over lgbtq is it's just whenever if i just can't say it properly that so it started with that that was their thing but then like they invested it like they've invested it yeah they invested in home which is the company and i invested for testosterone yeah and that's like a pretty masculine male i guess you could say like well maybe if you're transitioning you would wanna take testosterone but they invest in like lyft so like i don't know where like how the the lg d whatever just like just give it lg lg b t lgbtq thing lines up with the with the whole with with like other other companies but that was definitely their angle and it's not anymore but it's a great angle because you know there's not a lot of gay lesbian investors and then they're like hey look that's our whole stick like let us in i understand it totally works do you remember do you remember when you stopped using gay as a as a term for like you know just meaning like whatever like something is lame or something is stupid oh yeah in high school and do you remember what got you to stop or what when you realize like wait that's not cool when i had like gay friends i was like oh that's not very nice is it and and then like i talked to my nephews and they're like in the my sarah's in their sarah's nephews and they're like fourteen fifteen and thirteen and i was just curious and i was like hey do you guys ever insult someone or does anyone ever insult someone for being gay and they're like what do you mean i'm like you know like do you like yeah you yeah like you know like you say hey man really gay you're gay and they go but like why is it bad to be gay and i was like it's not you just answered you answered my question thank you and and they just it's just not part you know what i mean when you're case when we were younger that's and it it was crazy yeah well it's i don't think young people like and that's insult people for being gay i think it's pretty crazy yeah i think that means like in twenty years because probably when i was ten that's like what everybody in my school with you know that was like a common thing to say and so i think that means in twenty years it went from just common and people did it without even thinking to like the it it would now be kinda disgusting if would be like it's not even like a it's not even an argument like wait why would we do that like what i would you i refer you know like why would i why would i try to use that as an insult that doesn't make any sense i have like in my head there's like the n word and then there's like the f word like you know what i mean like i wouldn't never you know what i mean if i heard someone say that i would be like fl gas i'd be like what it'd be like when i was a kid it was like the word like you know if i said the word if it was like the that was like the c word now like i wouldn't say you mean the british people i australian people they say it yes but like it's yeah it is kinda crazy how that how it's changed i mean obviously it's good yeah remember as a kid we gotta give a shout all time and then the person who first told me like hey by the way you know that's it's not cool right i was is was this guy who who actually just just i think yesterday or two days ago or something the news came out that he's engaged he's gay and he's engaged it to to this guy he's been dating for eleven years so the actor cal he when i was a kid i was in a movie and he was my older brother in the movie and so we like would hang out on the set all the time and i remember saying it when whatever i was calling so i was trying to say something was stupid or lame or whatever weird i don't know what i trying to say i was this little kid it's probably like in sixth grade or something and he was just like he was the first person had never even brought my attention to he he goes you know that's not like you shouldn't say that when you just means something's things like weird or not cool like you shouldn't say gay and you should say something else and he wasn't out at that time i don't know he even knew at the time but he brought that to my attention and i felt i remember feeling so dumb because i looked up to this guy i thought he was so cool and i was so nervous i about set with yeah he was totally nice he kinda like we're just hanging at a big brother view yeah he big brother me was like like by the way like you know you shouldn't do that i think about it oh blah i was like oh that makes total sense like i never even thought about this like and and in that time and even in my my world where i lived houston texas it's not like even i went back it's not like i was the last one to know nobody even really thought about it but he was like in hollywood and i think it was like you know people in the west coast were people in the cultures tend to be like little more like kind of forward and liberal and progressive with that type of stuff so sorry i remember hearing that and being like oh man i just made a fool of myself and like yeah that's silly i don't know why i do that and i just stopped after that and so you know came full circle yesterday but anyways we could do another another topic what else you got alright let's do it one more alright i'm gonna tell you about actually do you have one you wanna do you want me to go let's do this one that's about companies so i had this idea i i i don't even know what it is but i was reading that tech tesla was doing something called giga fest do you know what giga fest is yes so basically if i remember correctly they and a lot of people like liberal media got angry because they're like tesla's throwing a a festival on the during a pandemic but basically they rented out a town in germany and they're doing like a conference or a festival and like what's happening is it like drinking in music or is it like car technical stuff do you know i have no idea so okay honestly it doesn't even matter what it was i just saw the name and i thought man tesla's doing another smart thing like they basically took oktoberfest and they just re rebranded it for their thing and it's gonna i assumed it's gonna be some combination of like fun as well at like you know between music and food and drinks and all that as well as like you know things that are relevant to you know building cool cars and then recruiting talent and just building the brand and having people have a great experience to the brand and i started thinking why don't more companies do this and i my first and i well certainly they're not the only ones and i started thinking about other examples of this so there's like the macy's day parade which i i don't even know like what how that got invented own i don't know the backstory but since i was like i was a kid i remember that there's always the macy's day parade on tv and it's like why did macy's get in on that or we've talked about michelin star restaurants right michelin tires you know the the entire company basically inventing a a food restaurant ranking system so that you would have a reason to go drive you know far out places to go try these amazing restaurants they created demand for for for driving long distances through the michelin star and they just got their name and and all that and you know there's the forbes thirty under thirty list and then there's like in san francisco every year if you live in san francisco you know dream force it's this like full like kinda it shuts down half the city and there's sort of like a parade and there's like big bands like youtube come and perform but it's like for the most boring thing it's like a sales crm dude do you wanna know why people most more people don't do this yeah i think a lot of people actually try and it just doesn't work alright so the fortune five hundred fortune five hundred is that basically just means the top five hundred companies in the world at this point do you even think fortune five hundred means fortune magazine no right sometimes it does over overtake the brand like michelin michelin star means more to me than michelin tires do you when you think have you ever shopped at a macy's of course i i shopped at a macy's before yeah have you been out a macy's in twenty years not ten yeah ten years probably cut up so a lot of so there's one i think a lot of times people do this i always work with like creative people and maybe i'm just sometimes a pe around this stuff a lot of times they get give me these ideas and i'm like this is just fucking stupid and i don't think this is gonna increase sales i'm just trying to survive at the moment and and it doesn't work i agree it's not for when you're in survival mode which is where well i spent most of my career in start is like you're you're not in survival mode or you're in survival mode if you don't turn if you don't make this work it's gonna just die you don't have time to plan a parade with a music festival and like all the stuff it wouldn't make any sense and here's reason why this isn't a a good idea though this isn't a good idea a lot of times because most companies they're just fucking lame like imagine like i'm trying to think like just like this window blind company hunter douglas like they're gonna have like what a blind fest like i don't know i mean i can i think there's some cool shit like you know blend tech the blender have you heard a blend tech the blender and they had will it blend that was awesome i loved willow blend you remember that youtube state channel yeah yeah of course the i love will it blend but a lot of stuff is just lame and i don't wanna celebrate it now a few boring things that i think could work is what's that vacuum company everyone loves dyson dyson yeah dude i'm i'm about to i'm like been staying up at night i wonder if i'm gonna buy one wanna these seven hundred dollar vacuums have you ever used one of them the handheld one yeah it's like a little wall amazing one yeah i have to amazing everyone you you have one did you pay seven hundred bucks for they're so satisfied dude i feel like i get seven hundred bucks of value every time i i use it so like dyson has like is like boring and and i dig i would do that i can't i have to think of like what else is like boring and awesome but dude any any company could do this all you have to do is attach your boring name to awesome this and it does work it does work to an extent now it's not gonna turn a bad company into a good company but it does take a boring company and make them slightly less boring it makes them more relevant and in general i just feel like those same dollars just go further so like i see so many dumb billboards or just like useless events or useless like ads you know on the all over the internet and i just sort think ben you know for like two hundred thousand dollars you can throw like a whole music festival you you you could do like some amazing things with two hundred thousand dollars and that's what they'll spend yeah but i don't wanna go to like flu or cl bleach and imagine dragons like i just don't give a shit you you need you might did you wanna go to a tire restaurants reviewed tire tire company restaurant review reviews no you you didn't maybe but like when i think of like like cl and like the killers like i don't think like i'm gonna buy more bleach dude mister bright side although maybe maybe i don't know oh that's a good point credit for that one i don't know i'm not sure if if it could work maybe but i think and also think a lot of those things i don't think they're as successful often like whenever i was thinking of like fortune five hundred or michelin i'm like i'm don't fucking that i don't associate that with the magazine and the magazine it's still gonna go bankrupt anytime so anyway i don't know like i think my mentor secret fashion show is a good example also of like going overboard on these kind of events and like just put your you're not directly trying to sell your thing you're creating a spectacle you're attracting the type of people you want like for example we have an ad budget for this podcast where they're like dude hubspot just great they're generous they're like you guys are in our our hubspot podcast network we wanna help you grow so they gave us a little bit of a little bit of of cash a of money with this thing i can't think of a thing to do with it exactly because and what what's the plan right now plan is to go spend a shit ton of it on spotify ads right and that might work in and other podcasts and and other podcast platforms and that might work i don't know we'll see i guys wanna work very poorly so i'm saying with that same amount of money can i say how much money or now hundreds of thousands of dollars a quarter so hundreds of thousands of millions maybe we could say like in the range of a million dollars a year right so i don't know like let's take our audience our audience is kind of this hustle type mindset our our audience is this person who likes it they like investing they like building shit they wanna make money they they like here in about billion dollars companies and billionaires and things like that like what could we do that would just get i don't know like if we got fifty thousand people to pay attention to something i think that would be a huge win right so what would be a either an event or a stunt or something that's of service to people the equivalent of what red bull did right like red bull is like dude we're we're an energy drink we're all about sort of like you know this is kinda badass ass lifestyle alright we're gonna put a guy in a wing suit we're gonna take a guy like what like i do though women well i just thinking about this i don't know like i just one okay let me think of one i think that we could do what of people who are in startups what do people who are into building businesses what are they what are they super into that that's it's i've gone through this mental exercise and i'm it's i got i a i a dumb hard for me i have a dumb simple one i remember these people set up a a head shots i thought your computer screens like i covering your face or something oh there you go i remember this like a fitness company did this they they park their van outside of the salesforce tower and everybody who's coming in they're like do you wanna get your body scan real quick or do like this b bmi test to do this test loved it just hired hired two people to stand outside the fucking like tower and they just got a bunch people in and they like while they were there they got said what is this all about who's doing this why do i get this free thing and they got to learn about their learn about their body while then being so ups sold into like signing up for these scans and personal training and a gym membership after that and i saw somebody else do this with heads shots they're like you know what like your picture online just like looks like shit sean but we do what's that so what do you wanna do for us yeah so i'm saying we could come up with something where let's say we had i don't know if you ever seen those like three three sixty degree cameras you can rent these things for like a thousand dollars we could have a pop up in a city in in in new york and all you gotta do is if you show that you're subscribed to the pod you can get a free epic shot done for you and we just pop them up you know near downtown or a bunch of people live and that thing would cost us know i don't know three grand total for the day but might have like a thousand people have like a unique experience or two thousand people have a unique experience or maybe we can have like a b going over you know going over miami and the b is gonna you know air drop you know some like cash or the b is gonna display some qr code or something like that and there's a giveaway inside i don't know like some make million dollar bills yeah some kind of stunt or whatever like let's say something that's like on hear you i'm on board i've just been going through this and i'm like what is worth pulling off like these are bad ideas i gotta admit the ideas i had just now are best but i feel like if i brainstorm for an hour which i'm gonna do i feel like we come up with a great idea and it's a better use the same that the ads i'll do the same i think i think it requires both to be honest and i'll do the same i think and this is like a good example of whenever i talked to people and they're like well i'll start this company once i get funding i'm like if you had the money you wouldn't even know what to do trust me the money's not the issue right and that's how i feel right now i'm yes the market i not the issue yeah like we got the money we got the people i just don't know so like i just which has kinda fucked up ram ram remit talks to people about this all time he's like once you're rich what are you gonna do and people actually struggle with this all the time right i struggle with it i had this phrase i used to say our startup which is you can always run out of money but you can never declare creative bankruptcy and that was that was always my rule was like i cannot have a conversation with somebody who says oh i i can't think of an idea i don't know what else we could do it's like you've declared creative a bankruptcy and like now you must go out that door and never return again and and and just my rule so even if those guys said i don't declare bankruptcy those guys had outside magazine asked us if we wanted to do the adventure i don't think you're replied yet by the way yeah yeah i sent you you see it i okay and they're like well what else they're like what else do you wanna do and i'm like i i i have no idea i i i feel like such a punk i can't think when like they're like look we can go anywhere as long as this you're there and back in three days i can't think of a thing it's fucked up like might be able to who does our audience look up to warren buffett like he auctions off his like lunch thing every year for like a hundred grand or whatever it's like dude sausage there's no way it's only a hundred grand i think it is so it might even be less but like i know like andrew wilkinson did his i think it was like it i was like i don't know two grand or something to get lunch with him you know when many people would wanna do that like we could just host these we can get people to like come and be able to hang out have a have a lunch with cha off or something like that we could do a giveaway that is we spend the money here but then we dang that in front of people in order to get them interested and excited about what we're doing now those are kind of disconnected to what we're doing but i refuse to declare or creative a bankruptcy as my my answer we just gotta think about it i because this it's been bothering me as well where i'm like mh what what should we do because if you if you're listening to this imagine this we have hundreds of thousands of dollars of budget and we would we want a whole bunch more people to subscribe to the podcast and just get down with the mission like realize that there's a cool podcast out there that they might like the reason you like it there's a whole bunch of other people that would like it for that same exact reason they just don't listen to it yet they never heard it they don't know that they should try it and so how would you turn hundreds of thousands of dollars into hundreds of thousands of subscribers is the question and and so you know if you have ideas obviously my ideas kinda sucks sam refusing to have an idea right now so we need we need ideas ben what do you think we should do like the teacher calls on you in the worst person no this is good because i was actually talking this this morning with darren and jonathan but it's hard here's one idea that we had was we had this tiktok go viral but it did well on tiktok do you see that sean what what was it it was a rob d thing what's his name jacob like texted me on saturday night and he was like hey it made this supposed to tiktok got like a hundred thousand views yeah which just like good so what we were saying is what if we just put up ten or twenty thousand dollars and just said hey we're gonna put out the video files from my first million anyone can access the raw video files and if you wanna make content for us great and at the end of the month we'll give ten or twenty thousand dollars to whoever gets the most views on tiktok or instagram reels like a ninety nine designs contest that's not a bad idea that's actually a really good idea twenty grand to if and in in order to be submitted to the contest you have to you have to post it on twitter or instagram yeah and that's a great idea actually so a consistent twenty grand a month contest for the best clip yeah you can produce it you can just put it out there because you have a big audience but like whatever yeah do whatever you want that's actually brilliant right i i'd seen i think that's the greatest idea yet right right now he almost what greatest idea ever he threw yet in there just save himself i was so close yeah let's do that alright i'm gonna publicly brainstorm the ideas on twitter that's how that's how we're gonna do no i'm gonna add that one to it i'm gonna create a thread i'm gonna add these ideas to it and then i'm just gonna continue until we have a winning idea it's just it's a rolling twenty thousand dollars and every single month one person gets twenty thousand dollars and the criteria is the people who are posting the best most interesting most of the viewed m video content my other idea is i i guess i'm just into contests but it's like hey if you wanna join this contest show up to downtown preferably somewhere we're not a lot of people from so like saint louis cleveland austin whatever and austin actually i austin's a bad idea but okay we're gonna give you a category so it might be food it might be exercising fitness but you got you have twenty four hours and whoever can make the most money wins this contest and we'll give you an extra twenty thousand dollars so essentially an entrepreneur entrepreneurship contest i got a better idea fuck your idea here's a better idea alright here's a great idea okay so sam how much does it cost to the sponsor like an open bar at a bar like set up a bar let's actually let's say let's do this there's we pick ten cities around the country and we say hey in these ten cities if you're one of us there is a place where you can and you can hang out with other people who are like that like like us at the ball like you know like you we say a lot of drink for three grand yeah exactly we're gonna put up fifteen hundred dollars and we're gonna do this in ten cities and we're gonna do this every friday for the next you know let's call it three months or whatever it's like you the winter winter fast and we say great we're gonna do that so we're gonna do that twelve times that's a hundred eighty grand but basically you've created a and all you have to do to get to redeem your free drink to redeem a drink is you just gotta show your subscribe to the pod show bartender boom you get it we just call we get we have cool bars or like whatever's like your favorite bar in austin your favorite bar in new york your favorite bar in san francisco whatever and we just make that hour little watering hole and people who are into our shit can go and hang out there and it's not that it's like the biggest mass idea but the spark that would come from a bunch of people a bunch of our fans getting to know each other hanging out having drinks bringing in their friends i think a lot of good would come of that a lot of goodwill would be think bad that expensive i think that's worth doing i would say that the video bounty is to me the most interesting i think that's like while wildly interesting yeah ours that that's not a bad idea i've done that for years and years on all type of stuff it worked really well for product hunt it worked well for us and yeah it works what what have you done in that well like for the hustle we've done meetups forever and then when i'd started my roommate business we had meetups every single week for like two years and so it's basically anyone who's ever looking for a roommate you come that day and we'll have a party with like a hundred and fifty people who are also looking for housing right and in order to come you gotta download our app and another one that doesn't by the way is it's like it's like physically hard i remember being like so i was like exhausted all the time yeah for sure i remember this agency reached out and they had to emailed this before and being like hey we're creative a ad agency it's like yep into the into the trash pile like i don't i don't know you i don't this is just some outbound sales and whatever i don't care and one reach out they go they they sent they sent a package with invites like they sent us like a physical mail to our office a bunch of flyers inside cheap flyers you know just flyers whatever they said hey these are these are ticket entries so this gets you entry to this party tonight as well as a free drink we rented out butter this bar in san francisco that's like pretty famous and and they go we're having a meme battle tonight it's like a rap battle but for memes and we're really like what and basically they got like they and then they would email the office manager and they say hey did you get our package we sent over a bunch of invites make sure that people know that's for you guys you guys can come and get you know free drink and it's great you know send five or six people they have a great time and happy out today and so they all do was a email and a flyer and they sent that and then i went there and it's basically like they rented out the bar it was a tuesday night so like bar was like yeah sure you know it's all yours go ahead and they basically had a projector on the screen and they had a guy i dressed up as a cat and a person dressed up as a dog and and they would go it was a the the battle was it was a five round battle and basically one would show a funny video clip like a tiktok length thing the other person would show it and then the crowd had like that's awesome little handles where they could vote for the dog or the cat like who's was who's was funnier here and it would it would go five rounds and then the winner would went at the end and that was it's just silly and then the whole stick was the guy would come on at the end he'd be like hey by the way that one the third one that was actually a viral video we made we're rubber republic we make amazing viral videos eight out of ten videos we do get over a million views like we're good at the show we've got a these companies enjoy yourselves tonight and if any of you guys ever wanna have a video go viral come find me or the guy dressed up as the cat and i was like and we worked with them we did a video with them it got over a million views and it was all the ones talking about john dicks all over bib yeah yeah exactly that was brett so they made that video for us and so we and so they were so good and i was like oh this little sales funnel they did was actually genius and that's pretty good you know because one client to them is worth tens of thousands of dollars so you know renting out this bar and inviting people from these twenty companies and then hoping one of them ends up with you as a as a client is a is a great way to go alright let's do ben let's let's could we please make one of them happen alright let's roll yeah you get you tell money back to yeah it will work on your fired yeah down let's do it alright let's