We Got Drunk And Came Up With 8 Business Ideas

alright boys here we go we're doing double liquid death crack open a tall one crack open a second tall one it is time for my favorite episode of the year bar none do we have a famous guest no is this is this episode full of insights questionable is this the annual drunk ideas episode of the year yes it is sam we're here how do you feel i feel like i could rude where to know i could be what i want to from at all then and like a zone why are you so amped what happened this morning because it's my favorite episode of the year and i'm drinking double liquid d's is that is that literally just water you've never had one no is it just carbon it's carbonated water that's all right this is like the austin national anthem is drinking there it's like i still wanna go to the hips bar but i have to you know cold plunge and put sunlight into my eyes in the morning so i i don't actually drink that's a drunk idea so we had that guy we had the founder of liquid death on the pod years ago like right when we first started and explaining like his idea and they're like yeah that's really dumb now the company i think they're getting ready to go public are they yeah exactly it's the success story it's it's like that one couple on the bachelor that's still together after forty two season it is the one idea left standing of all the drunk idea so for those who don't know drunk ideas was this concept we had and a stroke of genius many years ago which was there's a bunch of ideas we wanted to bring up on the podcast as like possible business ideas but they're bad and we know they're bad but we had to bridge this gap how do we still get this half baked idea off our chest knowing that it's not really a great idea using the cover of alcohol one of the time tested methods of saying dumb shit is to say that you were drunk and so even though neither sam nor i drink call it drunk episodes and it's basically where i show up buzzed slash tips y high on my own supply and i pitched sam usually it was me pitching sam really bad ideas in him reacting but then i peer pressured sam into to coming up with these it was hard for you right well i'm not exactly like a prepare to be funny type of person i'm not exactly a funny type of person in the first place but like you love like preparing this stuff and your best one ever was actually called the the very long distance girlfriend yeah dude that's a bang i was looking through the old list just now and i saw the the secret camera roll where you don't want to put some pictures on your main camera roll in case anybody clicks it so there's a calculator app that if you push in the the the right numbers in the calculator it turns it into your photo with your secret camera roll back there how is this not built yet what are the what are the computer science departments that stanford for waiting for that this is not built yet i i don't really understand the the hold up how do you do this like you have way more than i've got three or four you've got like eight can i just go first and just start start off with a bang yes alright so it's a it's a new year and you know with the new year everybody's trying to establish better habits yeah so this idea is called habit island it's actually a remix of one of your old real ideas called hostage hostage have that's the hostage which was sam's weight loss guaranteed business idea where he just comes and he grabs you puts you in the back of a of a white van and it takes you away for thirty days it deprive you of enough of food so you guaranteed will lose weight well let me just say when i say i like this idea that's selling it short i love that again and to the point where i have now take the baton and ran with it like i'm the anchor of this four by one hundred relay what do they saying water when he goes not only can do that but you yes i could do that not only do i love it but but yes i love it this is the only podcast hosted by millionaires that will quote water boy and her into that combination of of redneck and green wall alright so habit island what is it i know so many people that wanna start putting these good habits together they they listen to humor men they listen to peter they're they they subscribe to brian johnson they're they're paying attention to brian johnson's as a nighttime e elections they got like all kinds of health in their world they're trying to improve their habits so have island what is it it's a place that you go here's what we're gonna do gonna buy an old school prison right a def prison but we're gonna jazz it up a little bit alright you're gonna check yourself in and not only you're gonna check yourself in you're gonna leave a hefty check at the door when you check in because this is kind of like pre hap so it's you know when you when you have a drug problem you go to rehab to try to sort of help you recover and fix your habits well this is pre hap this is before you have a drug problem this is you were just normal person but you wanted to level up you wanted to level up all of your healthy habits proactively and so you check in and guess what you wanna establish a a habit of sleeping on time sleeping early lights out at nine thirty and no wifi f prison wide so you know on habit island we just force you into all of the habits that you need it's forty two days it's a forty two day experience they say twenty one days is enough to establish you have it double that and we're going forty two and so we just force it so like you know you wanna wake up and you wanna cold punch guess what showers are only cold from certain hours of the day or there's just a plunge and you're just gonna go single file line hop in hop out get your plunge done it's pure pressure everybody's doing it you wanna eat shitty or do you you you wanna fixture if you're habit about eating shitty there's no shitty food we're only serving super veggie here and we're on the brian johnson diet by default there is no other food in this island so like hospice this stuff you really have no choice we're taking choice out of it and we're just reprogram you with badass habits what do you think is this idea it's great have you ever heard of like our friends jack does does some i've had a few other friends doing they go to silent retreats have you ever heard of these so basically our friend jack goes the one he goes to one in bali but i've got other friends that go to one outside of austin and they're silent retreats for five days not only are you not supposed to talk they actually only feed you light food so bananas and like fruits and very light food and you can't even make eye contact with people right and i've got friends that go and do the and and and some of them your name is supposed to reit so no phones obviously but you don't they want you reading and they come back from these things and they they act like they're transformed have you heard of people going into these well yeah they say they're transformed but they don't ever say it for the better or not and i i always questioned that yeah i can't yes yeah well those are also upsell on abbot island so if you wanna go sensory deprivation for five days just for a small extra fee we have a room the word we'll just put you in and you can come out in five days as see how it goes i like the silent meditation idea we'll just gag people so they can't talk for for you know a couple hours we are going to just a lot it's a a la carte menu actually you could just sort choose how transforms you wanna be and then again it's baked in and you have handlers that are handling everything i say this is jess but like every great drunk idea there's a sliver of a phenomenal idea in this idea am i right or am i right yeah no i'm into it it's i mean you're just you're this isn't breathtaking that you're just talking about grown up fat camp and i'm on board with that i would love that stuff exactly see you have you have little gift to to sort of reframe that i like that that was nice yes alright let me tell you about something really quick have you paid attention to some of these fake ai influencers i have some of them are really fascinating so there's this one call the what's her name it it's karen and care majority i think we actually talked about it a while ago and so basically it was this is not particularly a totally fake ai person it was a real person she's a real person and she made sexy pictures whatever that was like her real stick then she took two thousand hours of her video content and teamed up with someone and they made a fake ai version of her but you could talk to and she'll send personal videos to you whatever it's kinda killing it in week one i believe she did seventy two thousand dollars in revenue in i think she's using fan view which is like a only fan style subscription platform well anyway it's worked well but you know she appeals to men whatever but you know who makes more money doing the same stuff but just doing a different way is the tate of the world and so we need a fake take and i've noticed that there's been these guys on twitter that are fake guys so there's one named derek guy have you seen derek guy his twitter handle is a die work where and he gives fashion advice oh he's not fake he is real right he's a real guy but we don't know who he is like you can't find a picture of him and like you don't know too much about what he's done you know that he's a real guy and he gives great advice and by the way i subscribe i paid money for a die work where like newsletter and then there's wall street playboy which i also paid for it's anonymous guy talking about wall street which i'm not even a part of but i find it so fascinating because the anonymous angle what i think we should do or not we up person instead of these like attractive women doing the fake ai things we need a fake a fake tape fake take okay okay because what's the biggest downside of becoming andrew tate or becoming dan aria you have to be them you absolutely have to be them like i don't wanna go to jail at romania i don't wanna get canceled and to say the stupid hateful shit in order to like get famous i don't i actually wanna do any of that but like i like the idea of having a really big audience i like the idea of selling hustle university i don't wanna live that life i don't wanna trap myself in that box so i've been following this one that you have on here emily pell green which sounds like a bottled sparkling water but it is actually as you wrote here a twenty three year old fun loving girly from la did you recommend that that's amazing and basically what this person is doing so she's this fake flu she's she's a ai she's a ai generated a girl but she looks real but she's kinda like too good to be real in fact they intentionally made her they actually asked ai to generate like the average man's dream girl so you know there's like guy hot and girl hot like girls think of certain girl look is hot and guys think of certain this is guy hot it's like kate upton versus kate moss yeah you're well said and so you go she's got like two hundred thousand instagram followers and that's in like a year and basically what they do is there's a real person behind it who films the video but then they deep fake it to switch the body in the face of this ai girl and there's like they show the instagram dms and there's like celebrities politicians athletes sliding into her dms like i don't know if they don't know if she was not real or they just don't care i'm not sure but when i saw this i was like oh okay you know we thought ai was gonna take the job like jobs of like you know blue collar workers and stuff like that because i saw all those boston dynamics robots that like your robot dogs that can lift boxes and stuff actually ai is coming for like the instagram thoughts and like that that's who's going first is is like only fans in instagram models but i like your twist here which is everybody's doing hot girls nobody's doing ultra masculine guys right like yeah just train a gp gp five i know you're in the middle of a training run just pause you need to watch these videos of entertainment i want club and that guy who chops wood on tiktok and is hot and like you needed to like train the most powerful a ai i need like ten thousand gpus pointed at that and it's gonna come out with just this absolute savage gentleman fifty shades of gray motherfucker who is gonna just take over social media and get tons of subscribers yeah we need to fake tate a fake her mo whatever it is someone who says what they have to say but makes it so i don't actually have to live that life so you know i could talk to talk but i don't to walk the walk and when they get canceled because like what they did was they were like oh this emily pell grade she's brit guess what she's got a sister fiona on blonde if you're into that right you just she's that case she's gotta be paste all the different variants of what people's dream personality and body and face are and you create all the variance yourself one of the people who is behind one of these things they were an agency and they had a higher influencers and they were like this is a pain in the ass these influencers are suck right and so they just made their own and that's comp they like pivoted their agency like start making these and that's like the whole thing this is the next social network movie right like you know that the social network movie starts with like zuckerberg getting rejected from the like the what of the houses of the f at harvard and he like you know as his revenge is like i will create the social network that everybody on earth will use instead and that's what's gonna happen here it's like i'm so sick of these influencers wouldn't it be a shame if i replaced all of them and controlled all of them right like when video is shame if they just did everything i ever wanted well you know at my whim and that's gonna happen here and the reason this is interesting is like i because i know based off my behavior i am buying advice or buying content from these anonymous people i'm not buying porn from these people yeah like it's gonna like roast like that someone was i mean maybe in the future one day this i've never say never i'm not dogma mad you know i'll open minded it but like i just think that these anonymous twitter handles are actually really cool you know the car dealership guy have you seen what he does yes i've seen him i bought a car from him yeah is crazy you bought a car from him he's got yes i don't hundred i'm never gonna pay five dollars a month well like got got car from you literally bought a fancy suv for man and you don't even know who is i don't i don't know if you know who he is or not i don't know who he is and i ask him for advice he's got six hundred thousand followers now and he does his car i know and i wish i didn't know life was better when i didn't know sometimes it's better than not know alright let me do the next one what do you got i'm gonna hit you with three names of ideas and i want you to pick frivolous lawsuit company user will lose it jim or better than google i wanna hear the frivolous lawsuit and then better than google alright frivolous lawsuit so i don't know if you know this but like my e commerce business got sued recently and i didn't come to you i didn't cry in her shoulder but it didn't it didn't feel good can you say like a ballpark reason it's the same reason every e commerce business that gets to any scale to get sued every single one ada compliance you know how outside of buildings you have to have like the ramp for like anybody in a wheelchair to be able to get into your building but how does that pertain to a website websites have the same thing dog they have a accessibility requirement by law which means it needs to be like let's say so let's say you can't see color it needs to allow for like the gray gray scale shit or let's say you're blind it needs to be able to be used by screen reader so basically the text to speech needs to be able to navigate like if you move from mouse it'll say hovering over menu click menu got it okay under the menu you have this this this this and so there's all these little rules around this and it's like a total conversion killer if you do it right because like first ship to put this ugly badge on your site that like takes the place of where you would put your upsell or like your pop up that's like hey check out now or give us your email address instead it's like ada compliant and then you have to do all this work that's like not gonna drive sales in order to maintain compliance did you have to pay a lot of money well we're still negotiating but like on average these will settle between ten and twenty grand okay got it there just a law firm out there that all they do is they filed the suit they use the same six plaintiff names it's like i'll just make up a name like you know rebecca jones i was like oh wow rebecca jones has sued three thousand companies this year and why is that because there's a law firm whose whole business is and it's like a major offer firm but there's like a major law offer firm in new york because whole business is they just file these cases nonstop every single day for every site that they could find that does they've automated the frivolous lawsuits in the e commerce space and you talked to any e commerce owner who's like you know been around for a couple of years or has you know does over ten million in revenue and they'll all tell you the same thing yep we got hit with it pain in the ass can't fight it just settle ten fifteen thousand bucks and install this app this app cost a thousand dollars a month that keeps you compliance it's a whole bracket and you know it'd be one thing if this was actually like you know legitimate complaint but these are not like from people who actually have you know any actual issue with the website alright how do i make my pain into my pleasure what if we did this to the ai companies because there's an infinite number of ai companies right now all with a huge amount of funding and there's a huge gray area around what's legal and not legal when it comes to ai so for example you got to chat and you say hey make me a picture of two brothers who are plumbers that like to eat pizza i guess what it's gonna show you mario and luigi it's gonna generate that art that's not their ip they can't just create art of mario and luigi but they do because that's what they were trained on i am stunned that somebody not just suing every ai company and being be like i'll settle for twenty k go ahead or fifty k settlement but otherwise you're just gonna be wrapped up at this it's gonna hurt your future fundraising it's gonna be an issue for you it's gonna more people are gonna come attack you if if i make this loud i think there's a lot of money to be made if you hate your life and or asshole and wanna do that does something like angry drunk that's like an angry drunk i think it's like oh that friend he is struggling that he does things that none of us can defend and if you talk to any lawyer who's like hey can you help me with this they're like let me guess it's blah blah blah blah blah blah and you're like yeah how'd you know they're like because they're the only ones doing this because they filed ten ten thousand of these a year and they own another law firm that it helps defend out companies let me let you bake man what else you keep going the second one the better than google alright better than google so i'm talking to my wife and i don't know do you know about this mug the stanley mug you know it's it's insane i think they grew from seventy million in sales to seven hundred million around that in twenty four months that is correct in in not twenty four months in twenty nineteen they were seventy million and then twenty twenty three twenty twenty two twenty twenty three either they're at seven hundred so like three years that's that's insane did you know the backstory of this by the way it's pretty fascinating no i i know that it it it's an old i mean like i'm from missouri in in missouri it's like car heart and stanley so it's like car is what construction workers would buy and that's what i would i remember for christmas we would go to the hardware store and get a new coat from car heart and then in in the stanley mugs used to be thermos that you'd put coffee or like soup in for lunch or for construction workers at lunch yeah nailed day exactly so how used take a hundred year old brand that was like construction workers would use it to keep the coffee hot all day while they're on on sight and then a couple years ago this mommy blog out of utah was like we love these we love these bugs and they're like we love this drink and then they they gifted it to some influencers they were like hey on behalf of us like they're called the buy guy i'm massive on behalf of the buy guy they gave it up and somebody at stanley noticed it and they reached out they're like hey thanks for doing that hey you know do you think your audience would like this you guys seem to be big fans of this jumbo water bottle and they were like yeah we are they're like how about we do this how about we give you guys five thousand of these cups to try to sell through your site okay so they scramble they get warehouse space they post it and in like five minutes or something like that that sells out and then they do it again and it sells out again and then stanley was like whoa there's just like cool mom market that we're not really touching and the moms were like yeah this is great because mom wants to be hydrated we're all like chronically dehydrated this you know this drink is cool it's whether i have iced coffee or hot coffee it's like this mug is great but the color suck and they're like what do mean these are classics you know who doesn't want like dark moss green and like you know construction red and they were like no you need pastel pic and so they created some new colors and then it fucking took off and it became the thing and then all these crazy moments happened i don't know you saw that one where it a car caught fire and burned did you see this video what the stanley mug survived there's a stanley mug and the cup holder and it's untouched the whole cars like scorched like the whole car is black and just like destroyed and she's like she picks up the stanley mug the the straw is a little melted but the cup is still good and then she shakes it and the ice is still inside it's like this kept my drink cold even through a fire and then the got the stanley was like holy shit this is amazing and they were like get this woman on a plane out here they bought her a car and they gave her like a bunch of stanley and like it went super super viral all these mugs have this stu remember the analogy bottle the we're gonna go way because in the drink drink ware history algae bottle what what was the whole thing with algae model you could run over it with your car it wouldn't break do you remember that was like there i didn't even know that no that's the basic which by the way like we tested it it definitely broke but that was like the phase you things are so strong they're truck you could run over it with car to will break right because i problem i'm having with my water bottle well yeah or being in a fire in your brennan over it oh you yeah you know this stanley would just like like okay your marketing plan arson alright so back to my better google idea alright so my wife is in these groups these facebook groups that are always tipping her off on these things and i'm like what is this group and she shows it me and i is this called better than google and she's like yeah there's like this influencer she has this group for her like kind of fans or whatever but they call it better than google and i was like because she's like because if you ask a question here you're gonna get a better answer than google like you're gonna get ten thousand moms who have actually tried things care are not sponsored and are gonna like answer your question and i was like i finger to the lips my wife and i go this is a drunk idea need to go write this down because better than google one of it one an amazing premise and so true dude do you remember back in the day this app called jelly that came out no what was the creator of twitter was like my next act is this company called jelly and he came out with this app and this app was like it's kinda like ko but it was like you know cora is old it's like desktop based and cora is just full of indian people like this a completely full of indians like i think half the daily users are like in india india or something crazy so jelly came out was gonna be the cool version of it it was you asked a question on your phone and it'll ping your friends like any of your contacts as well as one degree removed so it's only friends and friends of friends and jelly for like seven days was the greatest app of all time it was like somebody would ask a question about like you know what microphone is best for podcast and you would get like tim ferris to reply and then you know because he's a friend of a friend somebody the problem was it was just a bunch of tech guys who don't actually have that many you know sort of day to day life questions like you know in the same way that you know i call my mom once a week to say hi and know just chat did a good son whereas my sister will call my mom ten times a day asking for her opinion about like which you know which tri she should get from ross like you know she just has to like get an opinion on everything and so i think women is the right market for a product like this people who want an opinion on everything and wanna discuss and wanna get answers and and want high trust recommendations so i think this idea of a vertical google where it's moms asking questions to other moms dare i say trillion dollar idea i don't know but that's that's what i'm thinking what do you think better than google that is the best thing i have heard in so long there there was another phrase that we had said recently but i was like that's a beautiful phrase this is the top better than google that is such a funny that is like if duck duck go can get like a hundred million users for guys who are like i don't want google to have my cookies like then better than google can work alright any doubt out there to bt g just go to duck go and tell me that this shit will work do your tech go user voice again privacy everything it's fine i don't know why they're like a car oil else i don't wanna we'll go to have my cookies you like kevin from the i my location it's like can at home bitch always i know your location bad with at google's brilliant man this is us i love better than google's this group all has seventy thousand people i just requested to join am i gonna be the only guy in it yeah we're early dude you gotta do with our friend aid our friend just change his profile a gender on facebook to female by the way it had twenty three hundred posts last month sorry go ahead crazy engagement right yes yeah come on to something so so my friend is her friend switched their gender to female on facebook because they were like yeah you need to see the ads that are being served to women like if you wanna be good at business like you is a non starter you're trying to use facebook and instagram as a dude but you're not even it's like you're on the outside of the club with your you're against the wall trying to hear the music it's like might as well just come in you you only get like flannel shirt ads so that's literally all i get it just adds for final shirts on sale flannel shirt as you scroll it's like you sure flat we got another color if that's the problem it's one long conversation from the final company you yeah it's like we have both colors red and black oh cool yeah both this this is awesome i love better than google you got any other ones so we need to create sean box or sandbox or m and i'll explain why so i put the link in here man no not man has gotta be dane at for someone so it's not a thing anymore but my friend neville did this thing years ago then i bought one before i was even friends with him where all he records this video of him and like we even see the recording where he's like alright is camera on the camera's on alright good hey everyone and he starts talking and he creates this mystery box where it has three letters written in there about like different copywriting techniques that you can use as well as like a letter from him on something he learned that month and he goes i'm only gonna sell i think a thousand of these and i'm gonna charge a hundred dollars because i gotta like actually make all of these boxes and it's a ton of work and he sold out right away and he has all these photos of people consuming the box because it felt awesome and he would get these like he would just use usps pop packaging so it's like felt like it literally came just from him right and i've and i've heard about ago ago is that big newsletter subscription that we've talked about that does like a billion dollars in sales and we call them a newsletter subscription but they actually make a shit ton of money from literally a physical newsletter and newsletters are all the rage right now i think we should go the opposite route and literally create something on printed white paper a physical newsletter i think you could charge a hundred to two hundred dollars a month for it where you actually type something out and you could put like a book or something or something interesting that you've consumed that month and i think you could charge a lot of money for this for sean box did that dm you about this idea yesterday because some guy literally yesterday it was like you need a sean box i've done this for other people here's what it could be and i was like what i don't really understand that send me an idea he goes i'll send you google doc tomorrow so this is a coincidence as they say i think this is a cool idea your price sounded a little bit high but maybe not right maybe if you put in enough value in the box right because like the problem is you just kept saying you literally type words on the paper and i'm like okay yeah but that's like saying and then you stand on the stage and the words come out of your mouth it's like alright so what's in the box so what what's in the box that you gotta say like that if you're gonna say that phrase that's from the movies so what neville would do is he had three envelopes one had a swipe file where he would print out the best ads or sales pages that he saw that month and he would explain why he liked them i believe the second thing was like a lesson that he learned and the third thing he said he was this is a mystery i'm not actually gonna tell you what it is and so he wouldn't tell people what the third thing was and i don't so i don't i i don't actually know why he would warm normally sense but he would do these things and he would take pictures of him like actually putting the labels on the box and so he felt like it was coming straight from him and people love them it was so funny to get these and he would like sometimes he would hand right stuff and just literally like copy it like a fax machine or it looked like it felt like a fax machine copy it felt totally analog in old school and the whole point of this is instead of the inbox email inbox let's just do the exact of the mailbox and we and we can take it one step further you can't even buy it online you have to send a check to sean's house you have to print off a coupon you've got ride in your leg yeah know that one no we're gonna take we're gonna take it a step further dude ridiculous stuff gets noticed that we're gonna like that last drink that you just didn't need and now you tomorrow is is messed up alright yeah you took it one drink too far but that's a good drunk idea i kinda like this idea a printed out newsletter it comes to your mailbox out of your i like the idea and this is cool i didn't i didn't know about this i remember back of the day there was a service that did this of a part with tim ferris they ended up dying it was a quarterly subscription by think was because they try to make it yeah they try to make it too like like big here's what i want yeah and here's what i like i remember when i started the hustle that's what i wanted do i was like we gotta seem big let's say we all the time and i'm like no f that like now that i know that like mom and pop is better than big you know big corporate company vibe keep it keep it lame or not lame keep it kinda like a like a thrown together that's the way to do it right i wanna see a usps box i wanna see some of the tape all messed up when you like tape everything in there that's the way to do it so i got an idea for you i'm drinking this liquid death and like you said this is probably the best a best case a scenario of a drunk idea which is like it's just sparkling water but it looks like a beer right that's what this is it's sparkling water but in a beer can and so if you're at the bar and you just wanna drink water but you don't wanna look like a wu you get like with death right and then it's like i don't know man but it actually worked out they shane shane gill on some podcast he was like what's liquid death and someone explained to him he's like where do they make it flint michigan like what like is it it kills you you're like that is that the water of flint that's good so i in that same vein less remix right what is it great idea great artists steel ideas and copy them or something like that that's the that's the phrase we're gonna do that so not about you but ever since i gave up drinking i really don't miss don't miss much about it did you do did you actually give up drinking or is it you're like oh i'm been drinking four months let's just keep going it's the ladder by that ain't as cool as like you know saying i gave up drinking and someone asks why and you're like ugh you don't wanna know i have a dark sign yeah so the the idea here is the one thing i do miss the one part that's really fun about drinking that you can't really replicate not drinking is taking shots or just having that celebratory moment with a group of people where everybody get let's do shots we're doing shots no i don't wanna do the shots we're doing it we gotta do it get ten shots let's do it every get your shot boom you take it you're like oh god that was rough give me the lime right that whole thing i missed that i like that when when when have you done that my whole life when i've done that i was always the the let's do shots today guy right like i was the tri hard guy at the bar i was always trying to do shots yeah but went at what era that was like probably fifteen years ago that you're doing that yeah but i missed it i still miss it to this day that's how this idea is mh so shots are one of the great bonding mechanisms that humans have ever come up with up there with you know fire and hugs and i feel like we've us healthy sober dies with two packs we're we're missing that part of that ritual of bonding and so here's what we're doing just like liquid death put water in beer cans we're gonna make healthy shots that go in bars so here's what it is it's a shot you take that's just like fucking turmeric ginger like all the shit that gives you the same like face puck up feeling of like a vodka shot or like a ta tequila shot but it's just gonna be good for your your gut it's it's actually just a gut shot and oh we're doing gut shots yeah got shots gotcha and people are just gonna go nuts for it that's the that's the last part that i didn't tell you people are gonna go crazy about it have you ever had some so someone sent me some non alcoholic gin and it was i drink i tried it and everything and it was the worst it was horrible and then our friend justin mayer amazing entrepreneur he's got this new order or this new non alcoholic wine called shirley as in like surely this is a dumb idea no i'm joking justin it's alright but like i've had some of these like non alcoholic beverages i think it's so stupid other than non alcoholic beer have you have you chosen some of these alcoholic here so you die like this one gin is is exactly what you just said because here's the difference is beer i drink a lot of non alcoholic beer because i find it like it tastes great to me like i actually thoroughly enjoy that taste and it and it feels good and there is like a placebo buzz to be honest that you let me ask you a question when you were drinking were you drinking a lot of gin regularly was that your go to drink did you enjoy gin no it was more light didn't like normal gin not gonna like fake gin were you drinking a bunch of white wine back when you were drinking heavily it had good times no exactly so the reason you like the non alcoholic beer is it reminds you of the good times and these other drinks that shit though no does anyone actually like whiskey like people say they do and i'm like i don't believe you i think you're lying that's what i'm saying they drink whiskey because they have this sort of like status thing plus they like getting drunk shots you just like the bonding moment of taking shots together and the almost right of passage of taking a nasty rough shot together this is a good idea i'm telling you i know a good idea when i see when this is a good idea your idea is stupid this is not a good idea you're just telling me to bring like a juice bar into a normal bar alright that sounds like a good idea yeah went proven do more do you want me to keep going you do you do one more alright wait let me pick just stand back and let's let the man cook okay i think it's really what needs to happen here i said i set i'm gonna let you bake how that was my attempt to try to be cool it was cool so fucking lame right what's still shown what's oil today on the pocket yeah let them fry let them fry do a divorce island oh island easy idea again quest not even maybe a drunk idiot maybe just a good good solid idea a lot of people getting divorce we all know that past marriage is ending a divorce hard to get back on the horse if fear ever talk to a divorce person it's hard to get yourself back out there get in the dating scene you got baggage you don't wanna start you know you're going back to level one of relationships after you've been in this like you know deep deep relationship we need divorce how we need a place that you go it's sandals it's a sandals resort for people who just got divorced it runs quarterly so every season there's a spring divorce island there's summer fall and winter class it's like y comb but just for people who recently got divorce and you apply to get in and then you go and you're gonna be with a bunch of other people who also recently got divorce even ratio guys to girls actually maybe it's maybe it's actually a little screw maybe we go sixty forty to make it a little bit better and it's just a place to in the just the slogan is get back on the horse and we actually offer horseback riding on divorce doors also as one of a first aid option and yeah it's just a place where you know everybody here in the same boat this is a safe space everybody here has the same intentions everybody here would love to find love again but everybody here is also ben there's no stigma because hey we're all on equal footing we're all recently divorced so a few a few episodes ago you're suggesting how you should buy it school campus and turn it into a college or redo it then you said you wanted to create habit island and for some reason you went with prison you said you're gonna buy a prison there's good value yeah that's straight about how you play okay so now you're talking about an ireland i think you need this start acquiring land my friend it sounds like you need you need your own little disneyland divorce farms doesn't have quite the same but there's gotta be just some shitty resort that's struggling and it's like look you don't have the best beaches that weather can be a a little temperamental here we really need to ref this listing but we just don't have the capital you know what you're never gonna win the the the the luxury resort vacation game but you can become number one in divorce getaway ways if we just reposition the product and that's what i think we should do here cool can i give you just a quick one for the road what do you got actually i'll i got to for you i got two for the road the nothing coffee it's a coffee shop where you know instead of at the where it's like do you wanna tip twenty percent thirty percent whatever it just says double or nothing and it's basically you flip a coin and it's either gonna be a free coffee or you're gonna pay double for it and the double goes to the barista why is this a great idea i've never heard the phrase asymmetric upside because that's what i'm offering here here a coffee really only costs a a coffee shop like forty cents or something but they let's say the price the coffee was four bucks if they can get eight bucks out of every you know every other customer here on this coin flip that's a lot of extra dollars coming through the till and worst case scenario you're just giving up a free copy it's only cost you forty cents of the downside and so i think that there's it's a good bet think it's gonna be like a slot machine we're gonna slightly skew it so it's double or nothing but i didn't say it's fifty fifty it's actually gonna be more like a seventy thirty chance of you paying double maybe maybe that's a little too aggressive whatever the legal limits are for slots we're gonna go all the way to that and it's a place for people who like caffeine but also like to take their chances the the tipping thing at those places is crazy the the place that i go to the default that it starts at the low end is thirty percent if i owned one of these places i'm just gonna fuck with people and make the default three hundred percent and then the second one is four hundred percent and third one is five hundred percent i saw one the other day these guys are getting out of hand i saw the screen and it said do you wanna fit fifteen twenty twenty five percent and then it just had the amount of student loans at that person at the cashier owed no what was like is that true i think that's drunk ideas that's a wrap it's gonna be a little while till we come up with some new ones and we have another one of these but if you like truck ideas you gotta go to our youtube you gotta comment because sam never wants to do these and i'm always one be like people love it in reality i have no idea of people love it i love it and i assume that people love it so i need you to either tweet at us or our twitter handles are in the description or go to youtube and just do us to favor say more of this more drunk ideas has gotta bring it back because otherwise there's no way gonna let me do this again alright that's the part i feel like i could rude to wear i know why i could be what i want to put at all in it like a days off on a go less travel never looking back