We Bet This App Idea Could Be Bigger Than Reddit

sam i wanna start with an idea today i have an idea that i genuinely believe is gonna be big if somebody doesn't i've tried to convince one of my smartest friends to do this but they're already a little too rich and too happy to to go try something new so i have putting this out there to the university if anybody does this more power to you i feel like i could rule to where to i know i could be what i want to put at all in it like a days off on a goal let's try funny thing about this idea is that it started off on one of our drunk idea episodes which we do from time to time where we take like i don't know half baked ideas kinda of bad ideas but maybe there's a nugget in there that's interesting and we call it drunk ideas where we we both get a little tips we would pretend to be at least and we we'd pitch each other ideas what was the drunk idea so the drunk idea was called better than google do you remember this one is that the facebook group it's the facebook group i joined it i love it are you to yes i love it they didn't they didn't accept my request oh man i i'm sitting here pending still so like here's an example yesterday there was this woman who like wasn't that pretty and she was like twenty three years old and she was like can i or should i get botox now will i look prettier and she posted her interface and there was like all these very positive not necessarily positive like you do or do not need it but like you know we're not gonna make fun front of you but here's the pros cons the premise of this that is to back up a second there was a instagram influencer i think it's her name's is amber lancaster and amber lancaster is a instagram mom she's got you know a million followers or whatever and she had created this group and i think she kind of like created but she's very hands off with it it's not like a very calculated thing that she did and so the group is called better than google and the premise inside this group is like seventeen thousand kinda like millennial mobs like moms like her audience people who you know because i that's to my wife i was like what is the group and she's like well it's just a bunch of moms who are like we're all kind of like in our thirties we all wanna have a good life be a good mom biggest spouse what's good tv shows be healthy like we just have like a certain set of things we're just trying to have a a certain quality of life and in doing so if you put a bunch of those people moms together then they could really help each other out it's better than google if you ask a question here you're gonna get better than google type of answers here's an example question has anyone found an effective way to get rid of cellulite i'm pretty petite and i work out daily but my legs still have cellulite and it has thirty comments of people discussing how they did or didn't get rid of cellulite a hundred percent it's like a media company it's got juicy content just like clickbait laying a click worthy content but there's no editors no writers this is just people's real life so so woman went on there and she was saying my husband is cheating on me i found out i confronted him about he got really defensive and i wanna file for divorce but then over the last few days i noticed he was he knew he like reference things that work in my private messages like my messages to other people like how is he reading my imessage and then the world's greatest tech support was in the thread where it was like alright you need to log out of your icloud you need to do this you need to do you might have a second ipad that's connected to your thing and that's how always he's be able to read this and they really helped it's like think i figured it out there was a ipad and whatever that's how he was reading my messages and so now i can do whatever that's a better answer than you would get if you just googled the sort of same thing and it's more trusted and trust is the key here so when i originally came on this drunk ideas thing i was just laughing better than google is just like a you know what a funny way to create a google competitor it's like what's better than google machine learning artificial intelligence it's like ten thousand moms who are bored and scrolling on their phone and it's it's kinda true though the wisdom of the crowds is actually you know a very strong force and the more i thought about it the more i realized this is actually a really good potential business idea here's why so i've long since had this theory that whenever one thing gets really popular it creates a craving for the opposite so we see this in many ways i have a classic example of this was facebook became the biggest social network in the world and facebook was basically photos but it was permanent and public right you would post your albums there everybody could see them and they stayed there forever well as facebook got more popular it created the need for something like snapchat where you would have photos that are permanent and not public private right and so snapchat succeeded but it wouldn't have succeeded unless facebook had already shifted the way that culture was working and almost created a craving in people for the opposite and i think you see that today where the more the world got woke and you know you can't say this and you can't say that and you have to use these pronouns do this do that and then it creates a craving for a character like an andrew tate or even a donald trump or somebody who's oh he's a straight shooter he's just gonna call it like it is and those people become very popular because they're a counter punch to the way the things are going or the the the other strong opposition so similarly i started to think about this i said man in an ai world a lot of shit's gonna change and if you're gonna just type into you know a a box and it's just gonna give you the answer and it's gonna scrape the internet is gonna give you some generic answer that's gonna be big for sure that's there's definitely a market for that but what's the opposite of that what craving does that create and what i realized is it's gonna create the craving for almost like the the old village wisdom right how how you can get answers from a bunch of humans so you could see their name and face and they could tell you things that are their personal experience rather than generically the right answer and i think that if somebody made an app that was the same premise the better than google premise and it was a community of you know ten thousand twenty thousand moms we're gonna answer questions that would be a really powerful app i think it would be really addictive because you would get the type of content like the botox question by the way one key thing is you can share anonymously in the groups you go anonymous and then you post about the in in the marriage and that's that's part of why it works so i think you would need those features but think about how valuable that would be for a second like if i could pick any one customer segment to have like a rapid community of it would be moms like it would be people that control the household budget in america that would be the most valuable audience segment that you could have and i think this is the way to get it do remember cha gotcha was that like the old search engine that was kinda like this like yahoo answers type of thing yeah so i'm just pulling this up right now but basically i remember it when i was in high school and so that was about two thousand eight so it was launched in two thousand six it went bankrupt up in two thousand sixteen and so basically it was a service and i i didn't actually realize any of this but it raised six million dollars including from jeff bezos and they had five thousand freelance guides meaning people who they hired and i would send a text message to cha cha i remember this was during the world cup and i was like testing it out and i was like what's the tallest and what's the shortest player on this particular soccer team because i was just testing it out and i think i paid them two or three cents or something like that and they would messaging me back and like three minutes with an answer but at the time it was amazing and i'm just reading their their page out it looks like they actually had raised up to sixty million dollars and the and they had something like one point seven billion questions a month of people that that people were asking and it was like magic back then because we didn't have google on our phone i didn't have a smartphone and i remember this being amazing and eventually went out of business because google is just better but i just don't know if it could ever make any money i i think i paid like two cents or something like that text my well that's the that's the beauty of it you don't need to actually pay for an expert answer or so so like here's some different analog to so you have a cora which is a bunch of more i would call a tech type of community and then you have gl g which is highly paid intellectual information right and there's a different customer for that for the customer for that it's gonna be a hedge fund or a some sort of investment maker or something something like that and then you have google which is the general search and you know google's market cap today is i think two point three trillion and if you think about like search on the internet so the big the general search on the internet google was two point three trillion and then you can like silo that into different things like searching for restaurants it's like yelp and i don't know what yelp market cap is i mean billions but it just hasn't grown a you two billion right so you know the search for restaurants and handyman in in your area became two billion out of the two trillion and then glass door which was like search for you know good places to work and and then you have search for jobs and then you have search or whatever and there's a thousand tiny search engines and these are all like single digit billions companies for the most part that got created and so i think and then we have duck go which is kinda like the for the you know tech savvy person who cares about privacy and likes to not be doing the mainstream thing here's duck go and we've talked about them before about how much insane amount of traffic that they have so i think that while search and this kind of question answer thing feels like a solved problem and even the community questions and answers like you would think well whoa why not cor why not reddit it dude my wife is not getting on cor and reddit it reddit this just like it repel women like dude isn't it funny how reddit works so reddit is i don't remember what they are now but two years ago they like the sixth or seventh most popular website and yet if you asked people do they use reddit a very common answer it was like what's reddit it's a very strange thing i love reddit by the way i use like i do it's made for do like us right yeah yeah guys with body odor right it's not made for the millennial mom who wants to go in a high trust place and not get trolled and not get spam and not get like you know made fun of and not like she doesn't get all the weird memes and they kind of like it's just different it's a different culture and so i think that this kinda read it from moms angle which you you couldn't really if you had pitch me that generically i wouldn't believe it as soon as i saw better than google i thought man if somebody really created an app that's supposed to do this and they seeded it correctly the the beauty of this was it was seated with only followers of a certain type of of instagram influencer which created a like minded community of of of members and it excluded the general controls of the internet if you could find a way to do that again i think that thing would scale and i think that they would be really really valuable the value per user would be really really high let me play the the pessimistic person right now are you gonna devil's academy yeah i'm a devil's za avocado i've built a handful of things and one of the hardest things that i've tried to do that i've not been able to pull off is getting people so like i i own i own a variety of facebook groups some of them have eighty thousand there's one or two that the most of them have like two or three or five thousand one has like eighty thousand get and when we started them i to do facebook group because facebook is where the person already was when i when i started a lot of these it was like two thousand fourteen fifty and my reasoning was that getting someone to go specifically to a website like for example let's just say that you had like a a food recipe website and then they're like well let's just create a a community for our readers to talk so getting people to go to my recipes dot com slash forum and to actively participate is one of the hardest things i've ever had to do and i've i've never actually pulled it off and so i think there are people who do know how to pull it off i think there those people are rare getting getting people to come to a a destination to type new content and to register for something that is one of the hardest things to figure out i think when it comes to mostly internet based companies i agree i'm not saying it's easy i'm just saying i think there's a billion dollar idea here but like most billion dollar ideas it requires threading the needle i'll give you one other analog to this so in terms of shopping you have the big retailers i could go to you know target dot com i could go to macy's dot com whatever and then amazon came out and amazon was like we'll just aggregate all the products and it amazon's the the google of that space right it's the general shopping search then there's etsy and etsy is like a complete counter to amazon it's never gonna be bigger than amazon it's always gonna be some tiny fraction of amazon but a tiny fraction of a giant number is still a pretty damn big number and what etsy did was there like cool we will do basically mom buying from other mom so how do we do handcrafted goods how do we do things that are personalized kind of the non scalable non generic products only and you could see the maker here she is you could trust her she's got you know her little shop and so let anybody create a little shop and sell to other people who like to shop kind of that same like you know flea market type of vibe and etsy totally succeeded because it was so different and i think in a world that's going in a hyper fast speed towards ai just tells you the answer it's hyper intelligent this is generically the answer for things i think it's gonna create more than ever the the desire for more of the etsy feel where it's like yeah cool but what if i just wanted a hundred other people like me who might have been through something like this to tell me their recommendations so another thing that's really popular in this group will be like hey i got like an amazon gift card what are your best best finds on amazon for me here's my waist size here's my my chest size here's whatever like what will fit me well and they'll just be like oh here's really good amazon finds that are like clothes that are actually like pretty good fitting and actually last long but are still good on a budget how are you seeing this stuff are you like hey wife give me your phone and like you see role on hers or is she like saying like oh hey show me things right so first it was her showing me and me being like swat away the phone don't care who cares about this like and she's like no like this lady was looking for somebody and then she asked the group and then the group found that person that she had bumped into it the bus i was crazy they knew it because of the description of the shirt that he wears and somebody said i think i know that guy and i'm like oh whatever who cares about the story and then the fourth to fifth time i was like okay every time i paid attention to what my wife is really into i'm like early to something that's actually like a very valuable investment what's another example of that i mean the the e com brand that i started was was very much in this this vein but in general there's like this is not new like stanley mugs right stanley mugs now are like all the rage and like two years ago she just kept talking about this and like kept be so excited and wanting to show me about this like oh jumbo oversized over expensive mug that she bought but this is like one of like a thousand examples of these types of things and so yeah anyways i this this type of stuff i i've learned that i should not ignore because she's is really high signal when it comes to so she's a consumer and she's a specific type of consumer that is the opposite of me right i am like an internet native person i i'm the early adopter of product she's the opposite but the things that do kinda pass her filter there's something there are you still your wife the same way by the way like are is that a signal for you no no it's and why is that i mean my wife is a young millennial or an old gen z i guess she's thirty one and so typically it's with like tiktok trends so like for example remember the hawk thing like i i i had to be like dude what the hell is this about like what is this thing she's like your urban dictionary yeah if it's like there's some new like singer name like charlie x sup she's like so this woman's gonna be like a a huge deal and i'm like why she's like just all my friends are talking about it and it's popular and tiktok and so she she we we do it like that so no but not like business stuff like you know like those golden goose shoes do you know those shoes those are so stupid was like like fucking dirty shoes that are seven hundred dollars no they're so dumb so she was like really early on that too on that train and then i another one no because she's vegan and that was like another thing that she was vegan like a lot like a lot earlier than before the plant base became like a bigger deal and so i used to be like okay you know great high maintenance where do we find like milk or butter or like any of the things that you need to do stuff and she would find these niche brands or be like oh i really love oat oh these really great and this is before oakley was like in coffee shops and all that stuff and old was this it's this brand that's like i know it like a swedish brand or something like something in in europe and nobody ever heard of got this funky bottle and i remember you know whatever like seven years ago and she was showing me all these plant based products and then these creators who were really small as the time but there are plant based creators that are now all huge because plant based recipes became very popular another version of this was kayla it seems who we we talked about on i don't know how you say last name but she's like the fitness influencer yeah so when i was like hey do you wanna like do like i don't know like like should we get a trainer was work out together she been doing that shit too did she buy the pdf first she bought the pdf i'm like you're using a pdf workout she's like yeah it's great and i'm like a pdf you paid for a pdf you don't pay for anything and she's like i just really trust her i'm like who is this random woman in australia like who is this person and then sure enough she then creates the sweat app sweat app then becomes like a multi hundred million dollar app and again i was kinda of like dude why are you pay test as random instagram influencer like she's not even like a real trainer like why don't you watch these videos or why don't you go to this this official certified thing but no her trust was in a certain type of person and i kinda wrote that off but then later i learned like actually that's just the way the world is going that's where people are gonna get their information that's where people are gonna get their trust from you know kinda no you're and knows your world sarah was like that with me with em emma chamberlain do you watch emma chamberlain i i don't but i know about it her dude this woman is the best i'm like she's like casey neistat sat for chicks and i'm like going back and like watching all of her old stuff she's so darling like i'm all about it by the way are you still using open every day as a search engine yeah not just out the search engine i tell you about a crazy thing that i did with open or chat basically yeah it was nobody else gonna care about this but i think whatever i give a shit and i think you will find this interesting too so i've been playing around with the idea of writing a movie and so i was but i've never done i've made a movie before not a filmmaker do never play do never in script i've never in a screen play i thought about play but i had a specific idea for a movie there's a movie that there's a book that i wanna buy the rights to to turn into a movie and so i've been like down the rabbit a whole trying to do that do i know what book it is you don't don't say it if do i know what is yeah i can't say but yes you you would definitely know it and it's like the rights of bounced around from big studio to big studio and it just never got made for one reason or another oh covid happens and then production dies or oh this this person's is on board and then they get canceled then that their project stalls out and i'm like i can't believe this has not been turned into a movie yet and so so anyways i'm in this like really like interesting path right now where i'm trying to acquire the right to like create a movie but along the way i was like hey maybe i should like figure out how movies are even made and like how this works so aside from like normal chat gp stuff where i'm like how do movies get made what's the name of the person who doesn't know how to do anything but provides the money and the the will to make it happen i'm like that's called an executive producer and like i had a a kind of amazing magical experience with chat gp so here's what happened i've used chat to like question and answer i don't know this tell me do this or explain this to me what i hadn't used it for was as kind of a creative assistant have you ever used it in that way or can should i describe what i mean by that yeah like sometimes what i'll do is i'll upload like i use the i'll download i i got this tool where like for example scott gallo i love his writing he's got a hundred blog posts i got this tool where downloaded in pdf all of his blog posts i uploaded it all to chat jb i called the voice scott i'll write something i'll say rewrite it in scott's voice and i won't use the whole thing but i'll just one or two nuggets i'm like that's it's a cool sentence and i'm gonna be inspired by that i'll use it a little bit like that yeah that's sick and so i did the same thing and i was like you know i love i love aaron so aaron so wrote you know the social network and west wing and newsroom and a bunch of cool things he's known for his like snappy fast paced dialogue that's witty and specifically there's like a bunch of like really nuance things he does where one character says something to the other the like let's say in the the big the beginning scene of the social network so the beginning scene is z talking to some growing he's on a date with so you know there are more people with genius iq living in china than there are people with any kind living in the united states that can't possibly minutes what would it capture for that well first an awful lot of people live in china but here's that question how do you distinguish yourself in a population of people who all got sixteen hundred on sat i don't know they take sat in check they don't i wasn't talking about china anymore i was talking about me you got a sixteen hundred yes i could sing it on the pell group but i can't i mean you actually got nothing wrong road crew in invented the twenty five dollar piece where you get into a final club before i get into a final clip you know for a woman's perspective sometimes not seeing in an alcoholic which is a good thing this is serious on the other hand do like guys for real group well i can't do that i was kidding yes i got nothing wrong test have you ever tried i'm trying right now it's two crew get to a final club to no are you like whatever delusional maybe it's just sometimes you'd say two things i want i'm not sure what i'm supposed to be aiming at but you've seen guys who were recruit right it's an awesome first scene should she's still catching up on the sat in china but he's like move to the next part and it creates these little misunderstand this a little bit of tension and it's part of why the dialogue really keeps you because yeah it doesn't feel rehearsed it feels genuinely like two people kind of at a quick rally conversational rally put the ball back and forth it makes a non fast paced scene feel fast paced exactly this whole scene is like seven minutes or something long is a long scene which is a long time in a movie for just two characters just be talking to each other that's usually like breaks a rule of film you wanna break it up with action and movement and all these other things to keep people's attention but he doesn't do that anyway so i upload that scene and i say here's the screen play for that how did you upload it you upload the screen it turns out all movie scripts are like available online like the actual original script is just there online so i go and grab the pdf i put it into to chad you're my creative assistant we're writing a scene for this movie here's the situation two characters and let's put them in a whatever coffee shop alright first i said explain to me what makes aaron so dialogue so good in this first scene and then it explains it i said great using those characteristics write a new scene for this and what it did so it spits out a scene and then scene kinda sucks but it's spits it out instantly it's a like there's this trade between speed and quality and even though the quality was quite bad the speed was incredible it was like took two seconds so then i could just start to inch inject the quality by giving it feedback and so that i'm like cool but i don't think it's believable that the character would say this for the first line i think it should do this and then it goes sure i've taken your suggestion run it again i said okay cool but like maybe instead of coffee shop put it in a in a restaurant and changes the restaurant because i want the waitress to say this and then it does it again i say cool but give me an alternative just like no not that but i don't really know why just give me another alternative it gives me another alternative and i say okay cool but make it faster and snap beer and actually i want the one character to be a little bit of an asshole tries to does it again and i what i realized was i was doing this and i just kinda step step back a second and i said wow this is amazing it's what do i have here i have a on demand creative collaborator it was one am when i was doing this i could have called somebody and be like hey do you wanna just wake up real quick and just start riding with me so in the moment where inspiration struck i was able to like instantly have a genius creative collaborator who had who spit out instant first drafts which let me not have to have the blank page which is the biggest enemy to any creator right instead of being the author i got to be the editor so now chap is the author i'm just the editor who's like no something else try again tweak this a little bit this way give me another variation with this happening and it would instantly instantly give me another one back and i thought wow the difference here would be let's say i had a human been doing this hey they wouldn't have been online let's say they let's i caught them the next day when inspiration was half as much as it was in the middle of the the night there then i would say can you write a draft this that would have taken a week then they would come to me after a week again my my i'm out of flow i'm now worried about ten other things in life and then they would have given it me now i would have to as you say bubble wrap for them might have to give them feedback but i kept bruise their ego they just worked so hard all week given me exactly what i asked for so now i have to say hey i really like part of it but i just think maybe we could like would you be okay if we tried something like this not to say this is bad but i just wanna try just for you know and i'd have to do all that and then i'd bubble wrap it and then i give them the advice then it take another week to get the second draft and now oh the second draft i have to give half as much feedback because if i really push it even further if i say nope still try again bruised egos so i'm like wow you have a on demand creative assistant who can instantly mimic and learn from any input i give like write this in the style of this write this in the style of this pretend this person as a director has no ego takes feedback instantaneously and creates the revisions instantaneously and by the end of it i actually had a dope scene that was written and a dope opening scene to a movie and i'm a guy who's never written a screen play before for me to have done that without ai would have been i don't know hundred times harder so i thought that was pretty cool how was the output the final product the final product is pretty good it's like i mean of course it's not you know aaron working but like it's a hell of a lot better than sean so you know i i got a super superpower to be able to do that and i would say it is on par with like the average or slightly above average from a a professional who i would have paid tens of thousands of dollars to write me a script man that's like i guess when i watch a movie i kinda take for granted that someone had to sit down and write all that crap out that's so much work like that's so much work that would be so much when and so when we tell that story sylvester stall alone doing how fast did he do rocky he wrote the first draft three and a half days that's insane to me that's the insane but also if you watch rocky you're like okay it's this is not rocket science the script is not like super sophisticated either it's still a lot you're making a whole world but let me tell you two other things so on that note so you had so writing the thing that the the other cool thing i got out of it you know what i wasn't writing i was watching like they did videos of aaron work talking about his process and one of the things he says is he's like people don't understand to get one good idea he's like my brain is a ro flipping through fifty thousand bad ideas and he's like i have just exhausted so many dead end paths that this could have gone to find the one path that kind of works and i thought that's such a good analogy for how all creation works i i'm sure you feel the same way about marketing ideas or business ideas like your brain flips through fifty thousand perm mutations of what you could work on and how we could work what the business model could be and then in the end it pops out and it's like oh hampton is a great idea dude you know like congrats it seems like it just worked right away so yeah it worked right away because my brain went through the idea maze on a speed and i bumped into so many walls and i flipped through so many ideas of communications with and could not have been until i finally me figured out one that that would work yeah and it's like magic how it comes up and it's crazy that the you know we talk about the shower thoughts and it's like it is weird how i spend so much time thinking about something in all the perm mutations and then when i'm out on a bike ride just like wait didn't i think that you know i just kinda all it it is like a magical process and if i had to do that for a script for money that would be very hard do we have to do a show real quick yeah let's do it speaking of writing speaking of writing speaker writing if you're trying to get your writing out there the way that sam did it the way that i did it the two businesses that we built that we sold and and probably i don't know some of the the simpler easier would you say simple the simpler easier businesses that we ever made the simplest the simplest was a newsletter business and if you're gonna do a newsletter business back when we started it back when you started the hustle for sure you built a bunch of things we three engineers on staff i had three engineers on staff and we had to build everything and then i had like two or three growth people and they spent half of their time filling out excel sheets to try to just track all the information right or build a referral program or you know go and then you had twenty people in ad sales right like going just trying to generate revenue you have we have i think we had like fifteen people and ad sales and then we had like three people supporting them all just so we basically when we sold the company we're we're gonna do about twenty million dollars that year in revenue and we had something like thirty five people but only two writers and it wasn't insane it was insane like it was actually only two writer was just in case the first writer got sick base yes it was fifteen hundred words a days it it was not that hard and so we had to build all of these tools it was a pain in the ass let's do a little bit of math on this just real quick so do you remember what your op your payroll costs roughly were for writing that one newsletter that had two riders but it had eighteen you know had thirty three other people in the company that we're doing all the other functions so two riders probably each made one fifty so add about twenty percent to that for health care so we'll just round up to two hundred thousand dollars so two hundred thousand dollars or three riders is six hundred thousand dollars and then we had roughly thirty people beyond those guys so what's like eight million dollars yeah something like that so eight million bucks and just even just the engineers part right because i remember you were building like a tool that would segment the audience you were building an ab b testing tool you were building all these little features to to be better at your the news newsletter you lived in san francisco at the time a san francisco engineer even with the sam special scrappy find somebody can go this is the dream two hundred grand each alright so you're buying basically six hundred grand just on product cost and the products weren't even that good like you know like i'm not a tech company at but exactly it was hard not or competency well instead how much does have cost a month i think be i like ninety nine bucks a month or something like that and they got like a free plan too and so instead of spending six hundred thousand a year you could have spent thirty nine dollars a month that's the that's the price of the most popular plan the scale plan and with that you get the ad network so they'll they'll do your ad sales for you you get subscription so you put a pay wall in and you can actually do subscriptions you didn't have to build that feature you get a website builder you get all the email automation so that when somebody signs up you know sixty minutes later you send them this and one day later you send them this and then after they refer friend it automatically sends them this you have the referral program which was huge for you huge for us and required basically like one and a half to two people to run on our side you you didn't have an engineer to we didn't have an engineer because bee hive was out when we started the mill crow so we just used bee high but half of these features didn't exist when we did the no road so i remember when we're building it we were like hey do you have this automations feature do you have analytics that will do this and this do you have surveys or polls so at the bottom of the email we would always write how was it and it was five stars three stars or one star and we use that to basically give feedback to the writers on like what worked what didn't in each newsletter and we could actually measure the quality of the writing the quality of the of the content and now they have all those features so if you wanna do a newsletter today no brainer use b hyphen it's b hive dot com b e e h i i v dot com the only downside is their name spelling is really hard but everything else once you pass the name everything's is gravy alright let me tell you a a quick story about someone i spoke with the other day and it was kind of a life changing conversation so for hampton we have this podcast called money wise so we get people to come on and they explain all their finances whatever the beans about the beans you know what mean they yeah i'm still on that one thank you that one's down my and they like break down their whole portfolio whatever but this woman i talk to have you heard this company called solid core no i i've described as that person i never a company level i bet your wife has heard of it so her name's anne so anne is probably forty one right now and so let me tell you her story because this was like mind boggling to me so anne started her career at the age of twenty five she started a profit because she was out in a run and she ran by a homeless shelter and she was like you know i would love to figure out a way to help these people running has helped me get over a lot of issues in my life i should start a running club for these guys and if i make them get up or if i encourage them to get up early at seven am to get them to this run maybe that's gonna encourage them to make the rest of their day better and hopefully they'll get jobs whatever so she starts this thing called back to my fee and it's a non profit that does something like six million dollars a year in revenue so which is like in like corporate sponsors she does out over the course of five years so at the age of thirty one she goes to la and she takes a pilates class so have you ever seen like a reformer pilates it's like this weird like machine where it's kinda like yoga on a machine sorta it's i i've never done one but i've heard it's like incredibly challenging it's awesome they're they're they're really awesome it's mostly what women do and but after talking to anne i'm actually gonna start doing it because it sounds pretty great and she goes to this class and she's like a pretty intense runner and i think she did weight lifting and she kinda got was like i get her every six months i just i just expect that that's part of the process of being an athlete she starts shooting these classes and she's like this is awesome and the class was really cute and darling whatever and she's was like i wanna do this and so up to that point she had saved a hundred and seventy five thousand dollars and so she moves back goes back to her hometown of washington dc and she was i wanna start a studio and i'm gonna retire from my non nonprofit which a lot of people called they're crazy because they're like do you wanna start like jim like jim sucked their horrible businesses she's like no we're gonna do a studio business so she quits her job i believe in august and by november she started her studio she started with a hundred and seventy five thousand dollars she said she transferred her hundred and seventy five thousand dollars in savings put all of it into the business account and spent basically all of it except for ten grand over two months building up the studio and so she launches it and solid core that's the name of the business it's like that pilates thing but it's kinda has like a berries kind of edged to it you know like barry's boot camp where it's kinda like cool like all black letters the music is just like forty percent too loud yeah yeah like it's like it's like into club yeah yeah it's like cool and she starts this thing and in month one does ninety thousand dollars in revenue and the reason she started it was she was just doing the math she's like look like the way that this business can work is i have my pilates instructor i don't even need like a front desk person the front desk person doesn't need to be there because we have classes going throughout the day and if i have like fifteen of these performers and i do eight classes a day that adds up to three thousand dollars a day i think i could fill this up seven days a week and get a ninety grand and she does that the year did you tell you how she did that kinda ninety grand month one was her like how did she get the customers to come to this new new place yeah just like flyers and stuff just like telling all her friends like it was like super grassroots and if you do the math it it's it's it wasn't that crazy i think her math was something like i need fifteen people in every class or something like that and it wasn't that crazy and she also was really good at branding so these women would go to these classes and they're like this is awesome i'll see you guys next tuesday today you know what mean like they wanted to do it over and over and over again so in month one it does ninety thousand dollars in revenue she says that she kept growing it and by year two she goes i was able to pay myself a million dollars in salary she was this thing took off because my costs were so low i basically just had to build out the studio which wasn't terribly expensive expensive and i had to build buy these reformer which are like the machines and she's like our cost basis was awesome we we had a very efficient operation and so by year so we're in two thousand thirteen she launched it by year two thousand sixteen she has eleven studios still to this point has not taken any outside funding keeps growing it by in two thousand and twenty shit happens where like everything hits the fan covid happens they have to pause the whole business for a couple years however leading up to that she had taken a little bit of funding and along the way she had taken pe where she took a little bit of money off the table so i think it was something like she was paying herself like two million dollars a year but then took off i think she raised eighteen million dollars of which six went to her and then she raised another like twenty million dollars and then another ten went to her and then finally after ten years she eventually has sold the whole business for something like two hundred fifty million dollars and across all of the round she had taken off the table something like ninety million dollars and so this woman's like crazy successful however the big takeaway that i had from this lady and i have never met someone with such a great growth mindset and let me give you an example after i sold my business i was interested in real estate i learned everything about real estate or at least enough to kind of feel confident investing in it i start investing into it and i get scared i got real nervous i'm like man i just put down a lot of capital like this isn't exactly working like i thought it would be working like it's not always up to the right and i got bail and i got afraid and i bailed and i've done this many times so if you're done this we're like you learn about something like you'll learn about like let's say fitness and you're like well if i do this for six months but then you're like in month one and you're like this is never going to work she did not have that i've never met someone like her that trusted the process so much and she would tell people like in year two or three she's was like i'm building this business to sell and so we're gonna do this and then by year five we're gonna be here your eight we're gonna be here your ten i think we're gonna get like two hundred million dollars and here's a an example of what she said when she originally took out she had saved ten million dollars she bought a piece of land and developed a home in the dominican republic for like four million bucks in total sold that property after like two years to albert pool for like nine million dollars and i was like that's crazy when you you did half your net worth on this she's like yeah i just like studied a bunch of experts i read a ton of books and i just like felt like i knew how to do it and i've never met someone who has such faith in the process and i was so inspired by that and now she's got over a hundred million dollars or around a hundred million dollars and she's investing in all these interesting deals and she's like yeah well you wanna allocate ten percent of your portfolio to this this and this because i need a little bit of a high risk stuff in order to off balance my conservative stuff and that sounds very logical and academically that makes a ton of sense but when ten percent is ten million dollars and you're doing two million dollar bets or whatever that's a very nerve wracking thing but she was so good at dividing her emotion from like her logic side of her brain and trusting the process i was incredibly inspired by this woman you have to follow some of the stuff that this lady's has to say she's so interesting also she looks very cool got a cool haircut at she's like a walking brand she will kick your ass is divide but i get from her she's a very strong looking woman yeah very cool so crazy story i didn't realize how big this i mean it's crazy there's a a fitness chain this big this successful that i just never heard of dude it's even bigger now by the way i believe was it k r i think k bought it and now there's rumors that they're gonna try to sell it now for eight hundred million dollars so her business i guess it's not hers anymore she sold in two thousand twenty four the projected to do a hundred and fifty million in revenue and fifty million in profit and anne on the pod was like i have the most profitable fitness studio because we do we we just kept it lean like we just don't have too much excess stuff well it just seems like they must have figured something out on the marketing side that's they're just not spending a lot on marketing right we should we they'll be like and of course the annoying answer everyone i got a lot of word mouth it's like god damn it word mouth is like the worst to answer to hear because you're like great nothing that i could do about that alright like i have to go back to the drawing board and create a more viral concept i have to create a a more remarkable concept i have to make my product so much better it's like the the last thing you wanna hear is a marketer is yeah it's just really organic it's like saying i i i was genetically blessed unfortunately that's how it feels to be at least on the other side i whenever never i hear that well we don't on with the money podcast we don't talk too much about like getting customers all stuff but we should have her on here because i would i i did like off air i was like how did you do that and she goes i am world class at branding and community that's what i do i know how to do that i i was built to do that and so she didn't tell me all the tactics but i believe that's how it grew that stupid answer word out but we should actually have her on and ask her all about this she's super fascinating and if you google her name she she's very transparent about finances because she's like young women aren't taught this and so i'm just gonna like be transparent about this so like she's under talked about she's not talked about a lot i never heard i never heard of her never heard of all the course so super i'm glad you put it under my radar this is really cool the question i have is it seems like your takeaway was i've never seen somebody have so much what did you say like so much faith or what did you call it like first you said growth mindset used a trust process but okay to business made ninety five thousand dollars the first month the process was trusted do you have to trust it's working right away like to me trust the process is it's not working it's not working it's not working it's not working and then month twenty nine it finally turns to the corner that's trust the process but that's how how people truly feel in reality so like with my with the hustle when we were doing when we crossed a million dollars a month i still felt like fairly uncertain if you talk to i mean i talked to you talked to a lot of people i talked to a lot of people like you could have a big business and you're still like it's still catering i don't know if this is gonna work out you know what i mean you still have but you still kept going is that like you're abandoned ship right so i think it's pretty even if you have doubts doubts to me of course you're gonna have random doubts at creep or you're gonna have some uncertainty will it you know will this work if it starts working will this last those are natural questions i i guess like i think a lot of what she did is awesome and then in fact the first thing you said about having a growth mindset to me made a lot of sense as in she just had it had the confidence and faith in herself to go do something completely different put her entire life savings into it and trusted in herself that she would make this work i think it maybe that's more what you mean no i mean that and like when i was asking her about new initiatives and things that she would get into like she was like well i wanted to learn a little bit about stock investing and like so i started i studied all the earnings per share and i learned what all that meant and like i bought nvidia a while ago and it worked out and so i guess what i mean is she was quite good at acquiring information and then trusting that that information was good and trusting that the way she learned was good and trusting that the process that she learned about would give the outcome that hopefully you wanted okay that makes more sense to me okay yeah i like that in fact i had a kinda similar idea so i'm writing this essay by the way you you had this in one of your emails you're what's it called tuesday two talk to tuesday yeah where that guy hoffman his last name was hoffman where he said something like no good business is a good business or what did he say lauren hoffman he basically was like i forgot the exact wording of the tweet but it was every business looks like a shit show on the inside the successful ones and the unsuccessful ones right when you i think you said there's no such thing as a good business on the inside yeah every business looks incredibly messy and like upside down on the inside and i found that that's true at least in my experience like i've never been a part of a company where i'm like wow it feels buttoned up it feels figure it out it feels like this is just firing and all cylinders this is just a well oiled machine you didn't feel that way with twitch dude no twitch was twitch honestly this is due to sell a little bit bad but you know when when twitter started getting big and suck came out and it it was a little bit jealous or had but he was like they drove a clown car into a gold mine that was twitch wait sucks said that yeah he'd never heard no that's awesome it's one of the the one of the first non politically correct things he ever said which is like just the honest thing which is these guys are driving they they drove a clown car into a gold mine and twitch very much was the same way which was twitch could get a hundred things wrong internally but it didn't matter because they had a network effect they had a moat and they had basically once you build a marketplace play once you get a marketplace to work you can now screw up so many things and they just got more popular as gaming group so it was like i would see just bullshit going on internally just wasted wasted efforts here wasted efforts here bad strategy here and then covid happens and everybody everybody's at home playing video games online boom business takes off and you see you know we're trying this thing to create growth trying trying this to create growth nothing is even working nobody has any fucking clue to grow this thing fortnite becomes the biggest game in the world played by everybody and twitch grows like crazy top of fortnite because what emmett and the team had done early on they got right and even then probably i'm sure i i wasn't there but i'm sure many things fell broken or figured out that time but they got the core thing right which is they created the biggest marketplace of supply and demand of content creators for video gaming content and consumers and that gave them the the the privilege the right to be wrong so they got to fire so many shots on goal after that that didn't even have to work out didn't have to be well executed because the more popular gaming got the more people were online street online being content creators the bigger twitch got and and so they were just then the analogy we used internally was we don't create the waves right when every time somebody did the growth analysis it's like all the things that cause growth were or exogenous factors it was not some feature we created that drove growth necessarily it was the popularity of a specific game or it was a new device gets released and now the new playstation drives you know a big boost in whatever or the new gaming pcs or the chips get better which make it easier to stream while you're playing because the graphics cards can now handle both and so there was always these exogenous things in analogy we used internally was we're we are the surfer we are out there pad waiting for waves and when the wave comes it's our job to be ready to surf it and not wipe out but let's be clear we don't create the waves and internally we all wanted to create the wave because you want growth to be a button you can push but in that business that's just not how it worked and by the way a twitch diehard person would totally disagree i'm sure they would be you know shaking their fist saying no no no we we were great internally and you know we improved the conversion rate and the discovery rate and the retention rates and that that all causes growth so there is like a counter argument it but i think on the whole i know what i saw i i i i know what was going on inside of there it's not like i by the way that's what i thought i would find i thought i would go from my messy startup where i'm an idiot and i created a huge mess over here and i got twenty people and i don't how to do anything oh i'm gonna go to this company that could pop by amazon it's a multi billion dollar company with seasoned executives now i'll go learn how a business is supposed to look on the inside and instead i was like man this is not not it we're on a tangent what were originally were you gonna say do you remember oh i'm writing this essay called who's your elon and and i i wrote this because i have this philosophy that you are what you admire so pick and choose what you admire because you will your body will start to gravitate towards that and i think as founders the default the factory setting that you get wired with when you decide i'm gonna be a founder is cool then you should wanna be elon musk steve jobs right those are the that's the north star would you agree for most people like it's just the default factory setting for entrepreneurs yeah and before elon it was z and before z it was steve jobs and before steve jobs is or bill gates or whatever like that's kinda like the the the transition here and so elon today he's the go and it makes sense he's built bad companies that changes the world tesla spacex paypal open ai even actually he helped create start he's the richest entrepreneur in the world he's the most famous entrepreneur of the world he seems like a badass because it goes after these hard problems in these big markets and he's just doing cool shit electric cars launching rockets that will land themselves on a on a tiny boat in the middle of the ocean like he's incredible convincing dozens of women to have his children and then convincing the rest of the public that it was cool that he was just doing his part to save civilization instead of like just imp everybody around them so so he's incredible but also i don't wanna beat him right because like his family life is a mess he seems super stressed and like his schedule is not the schedule i would want like if you want those trade offs great more power to you it's not the trade offs i would choose and so i think doesn't need to tweet out where zach was doing like the surfing thing on fourth of july and was like that's cute i'm busy working yeah i prefer that's he could have his parties on his yacht i prefer to work oh my god that was the lame shit i ever heard also somebody reply with a great tweet great a thing they they posted the analytics of how much how many tweets and likes he had done that month and it's like i prefer to work and he's like tweeted lights like a thousand times that month it's like where you're not working yeah anyways i i think that elon is great in many ways if he's your if he's your north are more power to you but if he's not it's important to pick who is your north star and i guess you were talking about this woman anne and how we kind of admire that she was able to just like fearless go in and learn new things have the confidence learn just enough to be dangerous but also move on and like have multiple chapters in her life i realized that that was that was my answer is somebody who's more of a poly somebody who has they walked into disneyland and they said i wanna ride all the rides they don't spend all their time just like perfect one ride they're like i only have certain amount of time on this earth i wanna i wanna go ride all the rides who are examples for you so like the historical example is like ben franklin so ben franklin like you know has a he had a scientist era he invented like he invented the bi the franklin stove and then he created the best newsletter of its time right he invented a newspaper the the pennsylvania gazette and then he was a founding father and he was in politics and he helped write the constitution and convinced many women to have his babies of course that's a prerequisite he then was the ceo of the us postal system for it a period of time and then in music he invented like a musical instrument he he had like he he influenced many people mo art beethoven said that ben franklin influenced them no a way what ai guy right like what a what a fucking legend and so i hear that and i'm like dude that sounds that sounds epic like if i could think of what what does the top of the top look like that's really cool and there's an okay modern day examples we had jesse it's on the podcast and when jesse episode you can go watch it it's i don't know what episode number but go just go on youtube and just detroit jesse it's sort my million this is a guy who was like i'm gonna be a rapper he's a white jewish rapper and then he becomes a corporate jingle writer and then he's an entrepreneur who creates a coconut water brand and a private jet brand and then he's like fuck i'm gonna get really into health and fitness and running and it becomes an endurance athlete he lives in a monastery with monks he has david go come live in his house he wrote books he married sarah blake he's got four or five kids seems like a good dad when i called him to prep for the pod he was like rap you know w that herding sheep trying to get to the soccer game or soccer practice that day and you know i just find that really interesting people who've had these multiple different arcs and careers in different zones and genres there's a guy neil centurion who i really admire he's in san diego how do spell his name neil and then sent s e n t u r i a he's got a great book that not popular but i met him and he gave me a copy of his book it's called there for your baby and you know neil stories like he was a hollywood script writer then to try to make a buck he's like dude san diego booming and he got into the real estate development game and built help like kinda of fund and build a skyscraper in downtown san diego and then he met a kid in an elevator who had a good start by idea invested in and it became c and then he started a dozen companies and some work some of didn't summer in biotech somewhere in consumer like he started a whole bunch of things and he's into art he's you know he's got multiple chapters and when i met him we went to his house he's like oh yeah i'm writing this book now about this woman who created the biggest po scheme and i think this should become a movie and he was like this guy's in his like seventies and he's says he's still going he's still got ideas and energy energy and exists for life and he's like doesn't count himself out of any pursuit and i think i like that i i i like people who don't count themselves out who don't feel like i can't do it because i haven't done it and that limiting belief is just one i don't want in my life if you google this guy there's not a lot of news or information out of him but there is a san diego tribune article and its title is why having fun is good for the soul yeah it's about him i'm down with that i'm down with that i very da with that are you have you seen the ben franklin tv show on apple you know i watched the trailer of it and then i just didn't feel it cooked is it good aye should i watch it if you're a history nerd it's awesome and oh okay but he just fucking party he was like like they're trying to convince the french to like join the american revolution and do you know that scene in the office where michael scott and jan go to this dinner at like an apple tuesday con to convince that man to do their business and jan wants to get down to business and michael like cox for like two hours right yeah he's like hey guys i wanna get a baby back ribs and he starts taking get the baby back ribs song and they all get drunk and he's party and then at the end he does the deal and michael's was like fucking told you jan this is how it works right that's that's what ben franklin did he basically went over over there with james madison and and james is all buttoned up and they're like let's do her thing and he's like no dude we're gonna party let's go to the parties and they get wasted and like their scenes where like him and other diplomat diplomats are like pissing together on a when they're like drunk at a party and like while they're peeing he's like hey so the american revolution you know we could use your help like it things like that like you see right he was like a pretty smooth dude and it's pretty awesome it's a great show and all i thought his biography by walter isaac i i thought it fucking sucked i'm one of the few people that i thought it was sucked his sucked but his auto is pretty good but yeah ben franklin alright he's the man okay what else we got i'll do one more quick thing this is just a quick funny thing i don't even wanna say it's funny interesting so rejuvenation do you remember when we talked about that is that the steroids allowed olympics that that that was that's the enhanced games which is sorry got mixed up which is this is the free first this is the reverse aging brian johnson thing yeah so leader board we originally found brian that i take pride in that i've said that many times we kinda got we are on a couple people early brian's one of them dude you keep saying it and it actually destroys the value that we had in finding them early because it's kinda like jason cal the third investor in uber it's like it would have been cool if you're like you know jason was if somebody else you know jason is actually the third investment uber but when jason says you know as the third investor uber a thousand times it's like dude did we get it it's you're now you're over accommodating i think that's what's happening here with we discovered brian johnson look i don't have that many discoveries so i feel good about this particular one but brian johnson we talked about him them a a bunch of times we had him on the podcast you went to his house really interesting guy originally when we talked to him we brought up the rejuvenation olympics and we talked about it and this website was super jan but now if you go to right now it it's much better it's still honestly sucks i just dm them and i'm dude did your website like i don't know how to use it but it's a lot better than before rejuvenation olympics is this leader board where before he didn't have a partnership but he would say like go and buy this like eight hundred dollar blood work and upload your results here and do it if you do it three times we take the average and we're gonna create this thing called the rejuvenation olympics where they used this one blood work to decide how slow you're aging and so the people who are aging the slowest based off this i think it's true diagnostics based off of their test they have a thing called like a doom pay score and it like measures well let's just explain the simple thing normally you would expect in one year of chronological time you would age one year of biological time so the idea with the rejuvenation olympics is in one year of chronological time so one calendar year do you can you age less than one year can your body aids less than one year of kind of like cell damage basically yeah and the top guy here his average pace is point five six so every year he's only aging half a year yeah and and so it's like an interesting thing and it's actually a super interesting business for a few a few reasons one he actually has a partnership with true diagnostics but in order to do the to be verified on rejuvenation olympics dot com you have to take the average of three tests each test is very expensive and then in order to stay on the leader board you have to like continue doing averages so you have to like do this freaking test every quarter so actually the expenses at but well true diagnostics five hundred dollars living forever priceless well it definitely has a price if you look at some of these guys because if you look at like the you what i i got curious and i went through the list of the people who are top on the rejuvenation olympics and most of them are like like you'll see like what's that dude's name peter dia or whatever yeah like rich guy brian johnson is near the top rich guy it's all like these like healthy people or healthy rich people or who spending a lot of money or it's like a bio hacker so like someone who's like job is to do this stuff and they like blog about it and they make people do it i'm here say right now brian i love you but i will not use this website until you link their names to an instagram this website is useless to me unless craig mc mcconnell i need to be able to click and go see who this guy is i can't use the sign to until that happens that is your only feature i need we are on the same page my friend because if you look at the instagram of the link so there's a woman named julia gibson clark yeah so rough roughly eight thousand people have like done this test and and she at the time when i was doing research if you go to view all rankings let's see she's still up top she's like the topic yeah okay so she's number two i did research on this woman she's just a lady she's just a lady who's was like fit and someone else picked up on this and they're like who's says julie gibson and clark woman and they did this article about it her and she's like i a hundred grand a year like i exercised five days a week but like and i just eat vegetables but like i'll just go for a walk sometimes or a rug like i just live like a decently healthy lifestyle and she's like number six or number seven on this list and i thought it was awesome that this fifty seven year old woman who's not a very wealthy person who isn't like a professional at doing all this shit she's just living like a pretty well balanced it seems life she's number seven and she's kicking ass and if you click on some of the photos very attractive woman like she it looks like a very healthy woman but it doesn't it look like she's got eddie like classic surgery she makes a hundred grand a year she eats vegetables for snacks so i can instead of eating like potato chip chips she'll just eat carrot sticks and she takes just a couple vitamins in the morning and that's basically it and she actually and she lifts weights twice a weeks twice a week and she goes for runs twice a week and then the other day she's just walking a lot right and she's killing it by the way i have to apologize to everybody i did an interview with brian johnson probably like a year ago now i don't know how long it's been been like six months been like a year i went to his house i did a three hour interview with him we had professional cameraman it was great and i was so excited about it i came back i started editing all i did a bunch of interviews la and i started editing one by one and you know i entered at five of them we released them and the brian johnson one was kinda like my finale and i'm so excited about it but i was also like it's kinda like higher stakes and higher steak almost because i thought it could be great but it would require more time and patience in the edit partly because of the way we filmed it with multiple cameras and whatnot and i put it off i got busy and i started doing other things and then i just didn't do it i didn't release the episode and so this earlier this week i asked diego i said diego it is now out of my hands i said i'm giving you this episode you are gonna edit this and we're gonna release this even though it's bit a year better late than never and i said the year away i have been the blocker of this because i initially i was a perfection about it which is weird because i'm never a perfection i just really wanted it to be good and then later i was like well now it's been seven months this some of the stunning things you talk about don't even make sense anymore but i but whatever i'm gonna i told him i said you don't have to ask me about it just edit and make it good and then we're gonna release it so i will i will write my wrong and better like than never here dude no one would like no one cares or would know that it's a year old right well there's something he says that baby like oh we're gonna launch this and it's like it's actually been launched now or whatever like you know a year later you know he's first age he looks younger now so you know it might throw people off what do you wanna look like him what i wanna look like him yeah just red like what do you say like exactly like him like i don't look like me anymore or just like my body your body oh hell yeah dude it all he needs is a tan he looks so shredded he's got an insane body he just needs a tan but actually it's smart that he doesn't do the tan because like what i've realized is that brian johnson is of marketing genius and no shit whoever he's hired to run his twitter account which i don't think it's him because his personality is he's really nice guy but he's not like super he's not like super mimi but his twitter game is now like really good and smart and like memes well i think he hired a meme dealer and he's got somebody doing his twitter because he's it's very smart what he's doing no he seems like a guy who could like study it and like implement and by the way i'll put one thing in the i might be fooled by this who knows but there's a lot of people who were like oh he's just doing this to make money no no he made a lot of money he i believe he did this because he gave his life purpose after he already made a bunch much money i agree and it gave him a purpose a higher mission of a more ambitious thing to do and he got really into it and i think he's a hundred percent genuine and even if he released products that are associated with it i think it's only to help this cause like and i'm normally very skeptical like when motion will do things and they say their mission driven i'm like cool is mission code for money driven like what are you talking about here in this case i actually think brian johnson is one of the few truly mission driven people in this and i think a lot of people the more popular he gets more people will wanna tear him down and i'm just gonna put out my position which is i believe that he is super genuine about everything that he's doing meaning see i believe he's genuine in his intent and i believe his he is actually mission driven when he's doing this does anyone doubt that oh there's a lot of people who are like you like you know he he named his olive oil like snake oil because so many people were like calling him a snake oil salesman because they're like oh you're just trying to sell us supplements and pills and and blah you know the one thing i think that might happen is i don't think he i think he might be more experimental in everything that he's doing and not publish everything i don't have any reason to say that i just i wouldn't be surprised if that was true because i think he's truly gonna be on the cutting edge and also there's some responsibility in what you put out there to others and maybe he waits until something is proven to be effective or safe before he tells people he's been experimenting with i think that might be true i just think that you have to be really rich to tweet out how many boner you're getting in the middle of night and like he does this whole experiment where he's trying to improve how much directions he gets in the middle of the night and it's like wearable worth wearing have you seen the wearable it's like a ring it's like a little like little fitbit that's how they measure because it that was my question when he started putting in the data i was like is there someone watching how do you know well how are you measuring this and then he showed the device like it's like a little rubber band around a stack of dimes exactly we're like that's cool but why is it so big i don't think gonna need all that is the on but baby here yeah is this is this a bracelet doesn't put those how does that work would you measured on my wrist well i'll be made it thus far you got one of our rare dick jokes alright is that it that's a pod that's it alright alright i feel like i could rule where i know i could be what i want to put at all in it like a days off on a road travel never looking back