Unbundling Disney, Why CNN is Just Like the WWE, YouTube Creator Camps, and More

the only thing i think people love more than their kid or i love as and and nearly as much as their kid is their dog and and so i am surprised that there's not a place like disneyland zealand for dogs that is basically the happiest place on earth for dogs dude next thing is kinda weird let's see if it works yeah know once your prediction let's do it let's predict it now do you think this goes anywhere you think it becomes worth something or now so the background here is our friend is this guy named the cuba who goes viral all the time for writing about like storage units self self sees the self storage guy on twitter his handle is sweaty start i'm an investor in his so i'll disclose that i don't know what that means here but i'll the we'll say it he created he made this thread like as a joke or he made a joke about tomatoes i don't even remember the joke how he could grow tomatoes and sell them or something and people like made fun of them and it went crazy viral yeah and then he created a tomato n project called tomatoes as a joke but kinda not a joke do i think it's gonna go anywhere i know like well executed where you're like this isn't a joke the art is amazing the art is great it's great in the sense that it's like well executed bad art like it's a tomato that's a bro that's a guy so do i think it's gonna go anywhere of course not no i don't think so do you it's a chance like i don't know if you saw that he he posted a tweet from this account that's called i think cosmo da or something like that did you see that tweet that he posted or somebody here he's like oh this just got interesting and that that is one of the most popular n curator accounts they own like tons of punk and board apes and whatever and it's supposed to be snoop dog snoop dogg is the one who i don't think it's saying who writes the tweets because it's like a totally different writing style but he says it's snoop dogg snoop dogg says it's him and they funded it obviously with like millions of dollars worth of purchases and so i thought that was kinda of interesting that he's got some some you know some heavy hit in this this n world that in collector space together how did he do it so like he told me that i think there's like either one or two or three like there's like four thousand i don't remember some like single digit loads styles get usually it's ten thousand or eight thousand but doesn't matter but let's just say ten thousand because that's what much the projects are how do you literally make an image because like his images are all different is it like some code where you're like well you have like eighteen different features and it's and it swaps them yes exactly so you have all these traits like hair eyes nose mouth body shirt pants whatever and then each one might have ten variations twelve variations twenty five variations so there might be twenty five hairstyles and then you go through and you you so you have an artist make twenty five hairstyles and it's just a hair part and then they say you say the ra you say okay this is the most rare hairstyle the golden mohawk i only want that to appear one percent of the time so you put that in all into a program and it spits out a collection of ten thousand variations ten thousand combinations of these things and with the ra so that some of them have the super attributes and then some of them have very common attributes so that's how all these work what program do you use for this i don't know what people use i think it's maybe just one smart contract or maybe there's a special app for this i'm not sure what what people use hang about me that's crazy that that's that's crazy to me but it's it's gotten so easy that like you know nick can take his tomato meme and and get it done now he hired a good artist because the art he has is like actually like really good three d arts really really nice but you know you see a different ten thousand art collection drop you know every four hours or something in the crowd okay so like i bought one yesterday so if you go to open see dot i i saw this it it's really it's funny like these are such a it's such degenerate gambling but i saw this thing go if you see it on twitter early you should basically go mint the thing or buy the thing so i saw this thing called chain runners it took off right away i saw people i saw interesting people on twitter talking about it i think now the first guy who really took i i think i their guy kinda think kicked out kicked it off in the tech industry was i founder of fig who this guy's z and so the founder of fig which is like a multi billion dollar design company he is a big nfc collector he he owned one of the most rare crypto pug so he changed his profile a picture to this or or like you know posted about it and immediately like i start start seeing every vc doing it so i bought in and you know i may double my money in a day and you know you can get in and out of these things very quickly there's another i'll tell you about another one of these this is kind of in the weeds so i almost regret doing this early on in the show but let's do it there's just thing called wolf game so go to wolf dot game and i think this is kind of a sign of something that's to come it's a little confusing when you when you first go to it i only understand let's say thirty percent of it right now but i the part i understood made me think oh shit this is something new so what is this so crypto is now going into gaming and what does that mean it means like in old way of gaming you would put like let's say a game like world of warcraft people who played world of warcraft would spend thousands of hours grinding that game playing that game leveling up their characters earning new stuff and they would get zero economic value for it so you would you would put you know thousands of hours in and you would get zero dollars in return but hey you got the shiny helmet and your character now says level sixty congratulations and it's that was still good enough people did that people all are around the world do that then games like fortnite come out fortnite says hey you can play this game it's about shooting each other but you can have your character have all these special i special costumes they do nothing for you in the game they're all you know it does make your character better but if you buy our in game currency called v bucks you can buy these special like capes and swords and helmets for your character alright great people spent billions of dollars on v bucks and and bought tons of stuff in the game and if they decide like many peep many people who were twelve years old playing fortnite and dropped you know a hundred and eighty dollars in the game buying stuff now if they're tired of fortnite they wanna go play a new game that that money is lost you can take your items to another so why is crypto gaming gonna be big it's gonna be big because when you buy an item in a game you're gonna own that item and then other games will allow you to bring that item in so it'll make it'll make it way more valuable to buy things in games because you're gonna be able to use them you're gonna be able to so resell them later if you get tired of the game and somebody you wanna sell it that doesn't exist today in most games and secondly you'll be able to take it with the other games alright so now let me tell you what this wolf game thing is what wolf game is is it's almost like a gambling system so you imagine if you go to the website it's like a little pixelated art like eight bit it it it looks neat like it looks like kinda of punk rock a little like i all this this whole this whole genre of people online it's totally is like the freak what was you know what i'm talking about like the like the steampunk type of vibe yeah yeah that's definitely like this big overlap of like steampunk and crypto so neat here's how the game works in in in a in a very again i don't even understand the full game but here's how it worked when i when i went to it you could buy a sheep so let's say you buy a sheep if you if you stake the sheep in the in the barn you made meaning and you put your sheep in the barn every day you're gonna get every sheep produces ten thousand wool and and so your sheep is kinda like working for you it's like farming wool for you okay and we'll we'll has some value wool is like it's the in game currency it's like v bucks so so you buy a sheep the sheep produces wool for you okay that's interesting you could also buy a wolf if you buy a wolf or you own a wolf here's how a wolf works the and this this is the story of the game the story of the game is if you put your sheep in the farm they're safe because the farmers have made a truce with the wolves to say do not attack the sheep in the in the farm and in exchange for the safety it's like a mafia in exchange for the safety you get twenty percent of the wool as a wolf as a as a bride as a pace so crazy if somebody ever takes their sheep out of the farm they can keep one hundred percent of the wolf for themselves but there's a random chance that the wolf will come eat your sheep and take all of the wool and maybe take your sheep or something like that and so the wolf would didn't get a hundred percent there's a small chance that you might lose your freaking sheep and so you could play it safe and pay the tax or you can risk it for a bigger reward and you can lose your sheep and so the whole game is basically about owning these sheep owning these wolves and the the like random chance of random probabilities of certain things happening and the whole time you're accumulating wool which has some has some value in the game right it's the it's same game currency and i thought this is very interesting it's kind of a stupid silly game but it's interesting because it's a game that didn't just like add crypto at the end it kinda started with this like the game is designed around buy this character the character earns you money by this other character that character steals money or collects attacks and it's basically a game that's made to make you money and i don't know if you know what's going on with ac infinity but this is like a because i mean the the the the fin and the infinity thing is like the biggest money maker in the world right now it seems yeah they've made like on an over two billion dollars the game has made over two billion dollars in like a year and it's this new model called play to earn and played a earn basically just means normally when you played the game you played just for shit you know shits and giggles but now if you play and you do well in the game you actually are earning the in game currency which is like coulda be cash out at any time and so there are people we have a friend that has a team of people in the philippines just playing the game full time he pays them a salary and they play the game for him and they it's like a investment property they make back twenty five percent yield on top of his the salaries that he pays them he pays us to play this game all day i i think i can i i i can imagine because you know people will obviously see this so like kinda of fucked up i think a lot of people will have a bad reaction to so i don't wanna say their name my i didn't ask them in advance alright that's amazing do you wanna alright well so like right now i'm looking at a sheet and you've got one two three four five six seven eight nine ten things here honestly they all seem pretty good jeez just wanna like sorry of banging through some stuff yeah let's do it your boy went to disneyland last week had a ton of time we i had to skip one up episode of the pod but that made me get exposed to a bunch of new ideas and i got six so i haven't able to work i've just been sitting there you know dope up on ben drill so i got all kinds of of crazy ideas that i wanna bounce off you disneyland about disneyland okay so i got this text from sean saying i'm at disneyland or no maybe there's a tweet it was a tweet i saw tweet you i'm at disneyland and all i wanna do is land on d of disneyland dad i wanna dad i wanna f of disneyland yeah have you seen this of account d from disneyland no but they're standing it's basically just like hot dads that they take pictures of that are like happen to be that day and they're always like doing something that's hot to the mom like oh he's you know wiping the daughter's mouth because you know he didn't just leave it dirty you know he he's picky he's changing a diaper or whatever it's like that's what's hot that's awesome isn't so that was my goal i did not make it on a deals with disneyland and then pretty upset about it but you know i will recover okay so disneyland is kind of amazing and when i was there i was pretty blown away and my wife was blown away so my wife doesn't really care about business yeah she's interested in it but she's not like i'm not about it like you hear me even she like basically grab my arm halfway through the thing was like this is maze she was like i'm kind of blown away by this guy's entrepreneurship to create this place because disneyland alien is kind of a one of a kind type of idea and it's meant to be you know the happiest place on earth and it really is for a lot of people when we are there you could really see how happy people are and in doing research for this i went and watch this documentary about the starting of disneyland and in the comments are at the end of the video he goes that's what of disney but it means something different to everybody in the comments say what it means to you and the youtube comments are like eu it's like essays about what disney that meets to these people it has like a huge emotional register alright so let me break you break you make out some of the numbers so let's start with the numbers and then the backstory some of the numbers so disneyland does about three point eight billion dollars a year of revenue every day about fifty thousand people come to the park so you know just roughly speaking they make about just over two hundred dollars per guest per guest per year and that's does not counting the hotels the flights and the and a bunch of the auxiliary stuff so i take it into the park is like a hundred and twenty bucks and then you spend like another hundred bucks on food and merch while you're there and i like it was a hundred dollars when was a kid yeah actually it started so i went back i was what was the initial price of this because disneyland prices have been in actually like crazy there's a chart showing inflation of disneyland and it's like just up into the right disneyland started at three dollars and twenty five cents to get in back when it when it launched at nineteen fifty five so you know the the minimum wage back then was seventy five cents and i think the average person's income was like four grand or something like that so you know everything has gone up but now you know they they basically have a off peak peak time so if you go to peak time it's gonna be two hundred something bucks got normal is like a hundred fifty bucks and low is like a hundred dollar or something like that so so what what happened so walt disney basically his story is kind of amazing so he he grows up and he he's actually from your your hometown don't know if you know this probably do but he's from missouri know that apparently there's a place in missouri called electric park have you ever heard of this no because this is the inspiration for disneyland when he's is eight years old he goes to this place called electric park and electric park was kinda known for two things one it was a it was an amusement park and the second is it was really clean and that's like one of the biggest things about disneyland is disneyland is really clean so imagine having fifty thousand guests over to your house but somehow everything stays really really clean and that was like he's fan about this when he designed park electric park in in kansas city yeah i see it when he when he designed the park he made it so that i think every thirty feet there's a trash can because he watched guests at amusement parks and he would see that if he if the trash can was further than thirty feet away or whatever they would just be like fuck they just leave it on the ground or throw it on the ground or whatever just dispose of it in a bad way but if there was a can within thirty feet they would like make the effort to go toss it and so he made us that at any point and i tested this out when i was i was i would often like check okay my thirty feet within trash hand and showed off like it's actually like legit there's always a trash can near you and this place is super clean so he goes to electric park and he wants to be a cartoon he adds working out ad agency and then he creates his first business it's called la and he's basically doing these like kinda like animated cards but you know a bad business deal leads it starts working but then he cuts a bad business deal where he's owed a bunch of money by one client and then they don't pay him and the business goes under and so he says okay let's go to hollywood and and and he tells his brother let's go to hollywood and let's create another business and so they go and they create disney brothers cartoon studio and this is where they create mickey mouse this is where they creates snow white that's the first big hit so the company goes from like in debt or doesn't make no money to making millions of dollars off of snow white that was like the big win and so he's like okay this is kinda working and the business is doing alright it's not going gang buster but it's a float and he's working on his next story he's working on pan he's working on a couple other stories and he's always had this crazy idea about amusement parks ever since electric park and he takes his daughter to the local merry go round and he's like this is like so boring like why isn't that there something more grand than just this merry around like my daughter loves this but like this is so boring for the parents and this is just one ride like what if i made a place that was you know what if i made a place that was fun for both the parents and the kids to go to which is like a similar theme with all pixar movies and disney disney movies which is like the movie is enjoyable toy story is enjoyable to an adult and a kid it has like two layers to it both can enjoy a different piece of it and so he's like and so what how did they actually come about this kinda they actually like figure out the idea so they started by doing research they went to every theme park they could find they went to the world's fair they went to whole bunch in places getting inspiration and ideas and mitch and thinking about what is bad about this experience what can be made better so things being dirty blah blah blah and he's like okay he starts thinking about the design of the place and electric park had this train that went around the whole park and so if you go to disneyland that's still the thing there's right way you enter this a train and the train will take you around the whole circumference of the park and he's like alright i'm gonna and he used to tell people one of these days i'm gonna build at a amusement park and it is gonna be clean and he takes two guys off of pin and he says hey listen i want you guys to start start working on like secret project x and he's like you know it's a shame that when people come to hollywood there's nothing to see here like people all around the world have heard of hollywood they come here there's the sign where it says hollywood in the and the letters on the hill but there's nowhere to see hollywood hollywood is i'm i'm so out of it is disneyland in la it's in la yeah i was in it's an anna anaheim okay i for something reason i thought it was in florida that's disney world god it oh you're like not in disney you know in the disney world at all okay so he i mean i know a little bit but i come on disney world the that's an easy confused no no that's that's fair that's fair so he bay disney came first so he basically is like guys if if anybody came to even see our animation studio they just see a bunch of dudes hunch over over drawings it's not that very not very impressive let's build something amazing in hollywood and you guys get super excited they start doing research but then reality hits they have to they're working on ping pan they gotta to ship they're working on fan they gotta ship it then world war two happens so all of the all of world war two happens and then he comes back because he hires the guy kim to work in his studio and kim like this junior kind of animator guy and kim invites all the coworkers over to his house for like a barbecue or a birthday party or something like that and in the back in the backyard of his house he's like oh by the way you guys don't know this but my hobby is i build these little trains almost like the steamboat out train like it's like a life sized thing it was very small it's like you know one one like whatever one link of a train basically have you have you because this guy's name is ward kim if you google him he looks like a cartoon and you could see his his train too so walt goes to this thing he's blown away the he's seeing the train it up close and he's like dude board built this thing okay we're the whole mickey hey he says when he comes back to the office he sends a memo he says mickey mouse park is back on and he tells the shareholders shareholders say don't do it movie studio is already on on edge this sounds like a big distraction it's against the charter of the company we don't want you doing this he says okay no problem i understand i'll create a new company so he just creates another company to create the park he's like i'm still gonna do this but if you don't want in i'll i'll do this myself and and he calls it like red law or whatever something like that which is like you know walter backwards is is kinda of the gateway way he names it he starts working on it and so he's like alright how do i fund this thing he thinks he's gonna take five million dollars to build disneyland and in actuality it ends up taking seventeen million dollars to do it and so he's like alright do i fund this he he takes his his life insurance policy and he takes a big loan against that that gives us him you know a hundred grand or so to to go do this then he sells a house that he had in palm springs so he that's like the next seed money yeah like he goes through that pretty quickly then then he goes alright i need some bigger money how do i get millions of dollars for this okay he goes to abc b the tv network and he says hey abc b you're struggling right now you don't have much tv programming i will create this dis this program called like whatever like the wonderful world of disney or something like that i'll create a tv show for your that'll air every sunday if you invest in my park idea so disney basically puts down half a million dollars plus another about six and a half of loans and bonds and they own thirty four percent of disneyland and so that's how he got the next seven million bucks and then he did the same thing with two other companies and they he sold some sponsorships he a he like accumulates together the seventeen million dollars hustle his way he hustle his way to doing it the other thing that they did was he was like alright you know this this thing works because he's like i i gotta i gotta have like the the rides work automatically and so he created this thing where if you go to now you sit in a ride and you go and it's sort of like a it's like a a stage play that plays out but it's all synchronized when you're little like roller coaster cart enters this room the lights go on the character makes a sound and then when you leave the room at all folds back into its thing and that's called an electronics and so basically audio an electronics was like the thing he wanted to do which was like he wanted live animals but it's too much work so instead of live animals he created these robotic animals and he said i'm gonna synchronize the movements to music on a loop and there's just get one guy who was just working on only this and he was kinda in front of a green screen trying to make this like puppet do this thing synchronized to music and eventually they finally figured it out and that was like the big breakthrough so okay let me fast forward a little bit they opened the park they build the whole thing in less than one year they open the park and he only invited like fifteen hundred people to it or something like that like invite only launch but somebody counterfeit the tickets and so double the number of people showed up with counterfeit tickets on day one because double the number of people showed up everything breaks the plumbing breaks because there's too many people using water in the park more than the load was able to handle so he the they come to him they won't we got a problem the plumbing is broken you have to make a choice toilets or water fountains he's like toilets for sure and so he there's no water there's no drinking water that day the asphalt was still so freshly poured that like women's high heels was getting stuck in the cement oh no because it was like c in it was basically a giant disaster and he does some p he basically says look we you know we had to work out the kinks give me a month and basically they give me give me some time and this thing will be smooth and sure enough within a month the the baby is you know humming and in seven weeks he does a million visitors so it was kind of an immediate hit once he did it because it was such a famous idea it was disney right off the bat or at this era at this point how famous were they they were like mean they were a big deal they were like semi famous they hadn't had like the i mean nowhere near what they are now but like they were semi famous really the abc show which he was doing while he was building the park was almost like the hype video for the for the park launch but he just grind in the whole time yeah crazy amount of work and so he he creates this thing and you know it's basically the sixth or seventh both visited tourist destination in the world now and you know it's out of crazy place i think in which is kind of shocking i think disney or the theme park division prior to covid was the most profitable part of the company wasn't it except well not profitable because they had a a lot of expenses but in terms of gross profit yes because they had a lot of revenue and a lot of expenses but now disney plus is like the bigger thing because disney plus is like pure profit disney parts space basically it took all that ip that people love and created a streaming service that's like before that before covid before plus i like disneyland it wasn't it wasn't a a project it was like a major a value creation it a lot of value was created there i wanted to know is this a is this a loss leader or is this a a cash cow and it's it's more like a cash know it's hard to tell because every company like accounting makes everything look like it's like losing money you know what i like accounting can make something look amazing or terrible regardless of it but you know the parks division parks and resorts was doing you know billions in like i don't like thirty billion dollars a year or something crazy like that so it was you know obviously became a smash success when he wanted to do disney world in florida he creates five stealth companies because he's like disney was a hit he's like i'm looking for the second location if anybody finds out where i'm looking the price will go up so he creates five shell companies he starts buying up land in florida sure enough it leaks out the day after it leaks the price per i think acre went from like a hundred and eighty dollars an acre to eighteen thousand dollars an acre basically crazy he couldn't buy anymore once the news leaked and and you know he had this like kind of a inspiring vision so he's like disneyland i want this to be the happiest place on earth and he's like i want people to have no problem no problems with there want this to be an escape from your problems you know you know in real life at disney world he's like he created this thing called ep con which i don't know if you ever heard of ep cop but ep con is basically it stands for government agency no it does sound like it though ep code is like right next to disney world it's a huge dome looking thing and it stands for it's an experimental oh is it it's experimental prototype community of the future that's something something like that of of tomorrow and that's what it stands for and so what he did was ep con is basically like it takes the cutting edge of what the future looks like and it creates like a mini simulation of the future so you could go and see the latest what the what the future is gonna look like in terms of technology i've been once when i was a kid yet and it's kind of amazing and so and he's like you know but all of these projects he i'll i'll read you some of the quotes that i thought was pretty great for him as like an entrepreneur he goes i want this to be the happiest place on earth i compared his have fun together he goes with when it came to ep con he's saying where is it he goes i want this to be a living blueprint of tomorrow i want this to be an always evolving thing ep cut is never gonna finish because tomorrow will always be different than today disneyland itself will never be completed it won't go it will go on as long as there is imagination left in the world and so since then you know they built the park for seventeen million but obviously they pour in like hundreds of millions of dollars every year to upgrading the parks changing the the rides and the themes and all that stuff in order to to cut the continuously evolving so that's that's still amazing i originally i i i brought up six flags to you a while ago do you remember when i brought that up yeah so the guy who invented i don't know if he invented but he he inspired me and he kind of in invented the genre a little bit of email newsletters it's a guy named bob pitt and he had this accelerator called the pilot group and basically he funded a bunch of entrepreneurs and he taught him like he's like here's what i think you should do and like five or six relatively big name companies came out of it like pure wow daily candy thrill which is on multi billion dollar media company called group nine and like two or three others that you someone here would recognize i i forget what they're called and he did this newsletter thing and he like made it huge prior to that he was the ceo of six flags that really yeah which is kind of interesting and before that he invented or he was like on the founding team for mtv he helped he was the first ceo and president of of mtv and his big thing was being prior to started newsletter businesses he was the ceo of century twenty one real estate which is a multi big billion dollar thing clear channel outdoor he was a ceo for minute of aol and then he was the ceo of six flags so impressive it was a killer company when he ran it and i think pre pandemic they he raised they had too much debt but it was making good money so these companies i think are pretty bad ass actually and they're gonna roar back right now if you started working on this two years ago you'd be in a awesome position right and so i wanted to talk about some of the like kind spin off ideas so that's you know that's that's the backstory of disney but when i'm there i'm thinking how could this be better and so i have one one tip for disney disneyland itself which is obviously the absolute worst part the only part that takes away you're happiness is at disneyland is waiting in lines so the average ride you know you're waiting thirty minutes to forty five minutes just to ride this ride for ninety seconds and especially if you're waiting with like a little kid and the kids don't understand that you're waiting they're like i wanna go now i want it at my turn like my daughter just it's my turn it is blush she's turn now let's go and i was like well they do kind of nothing to make the line experience better well don't they have a fast pass that everyone buys they used to and they got rid of it because a bunch of reasons i think hey was buying it so it became less useful that be they got a bunch of shit for it like oh you know kind of elitist it's elitist exactly so they had to kinda back off that so they do have this thing called the vip tour they you can pay for that basically takes to the front line of everything but you have to pay it's what is it it's basically you pay six to ten grand a day for a group of up to ten people got it and so if you're willing to drop you know a thousand dollars per person you can do you probably just feel like a huge douche though like doing that totally totally yeah because you're just looking at a bunch of sweaty crying babies you're like get out of the way p yeah exactly and so but i got you know probably just feel good so i think the thing that they that disneyland lane needs the so there's psychology that's associated with this there was this ted talk that got popular back in the day i don't really remember if exactly i'm kinda gonna butcher it but this guy was like there was this problem which was like with a a subway station or train station and everybody was so annoyed with like i guess like how long the train took to get from one place to another they people hated writing the driving train so they they commissioned this like bounty they said request for proposals you know guests are not happy because the trains are are running too slowly and most people the common way to solve this was engineers are like we have to do all these we have to do this massive engineering overhaul to make the train go twenty percent faster thirty percent faster it's just to require billions of dollars and the shut for two years while we rebuild the train with this new infrastructure that's gonna be faster and then one guy i was like a psychologist and he was like why don't we just wait make the ride more pleasant so that you don't feel the the slowness of time he's like you don't have any food carts on the train like there should be a food trolley that's walking through the train for pretty cheap like stacks and he's like the person will see the the trolley then they'll the focus will go away from just waiting for the train to arrive to at their destination to like waiting for the trolley to get to them and then they'll buy lady they'll be eating the stack and like that was like two a two dollar solution that would that actually like improved the writer experience by like you know whatever some amazing about percent i think it's rory sutherland who created this that's it royce sutherland i if i remember correctly yeah that's right alright i i knew i this guy he was so he's a marketing agency guy and he was the boss of og v one of the big advertising firms and their whole stick is just like perception and i think the the the talk is all on perception and and this exists everywhere so like instagram i remember when they first came out one of the things that was a magical experience on instagram was aside from the photo filters was that when you would take a photo you'd say post it would like instantly load and post and people were like how did you do this like that's incredible and you know at back then iphones are so bad and the connections are so poor that it would take like multiple minutes to upload a single photo onto the internet these guys are doing it in a few seconds like took we're probably actually uploading it well there's no no they were they actually were so first he was like dude why don't we just like say it's done and then it'll happen in the background and like whatever but people would go check and they say oh it's not posted to here this app doesn't work so what they did was they realized oh every what everybody does is they wait till the captions done to start upload they wait till you the photo the filter the caption until they start uploading the photo what they did was they separate and they would do it all on one screen so what instagram did was they would that you take the photo and filter it and then they would say next next you hit a button and then you'd start to write your caption and they need people take like two minutes to write their caption like they're trying to think of what to say and during that two minutes they would just upload the image in the background so the image was already uploaded back that like during that wait time and so they instead of making you wait they did it while you were already doing something else and that was like a big thing so this perception stuff actually does have impact in products that's was what i think needs to do i think they another example of that is when uber first came out and maybe they still have this when you pull up your phone or when you use to pull up your phone then it would show you all of the cars in your area crawling around the map oh yeah they're so close to and i think that was fake actually and it was fake it wasn't real yeah and it wasn't real but it would make you feel like they're everywhere and if you just click it now it's about to be here and sometimes i don't remember why if it was random you would open it up and there'd be no cars around here you're like oh f f i'm gonna go to lyft but it was fake and this idea i there's a great book called the design of everyday things by don norman yep and it's a famous famous book and in one of the principles of great design is you need a feedback loop for example if you were to click a button on your computer like a submit button and it wouldn't tell you it was submitted or something like that or when you close a door you don't hear a click right that lack of that lack of feedback it it it's annoying and it it's disturbing it bothers you and so this is kind of in line a little bit with that yeah totally and so i think what disneyland needs to do is they need line entertainment they need something to happen in the line to keep you occupied they need to extend the ride essentially into the line they these to be things built into the line little characters that come out things that drop from the ceiling you know little magical snowflakes that fly out every two minutes you know candy that gets thrown into the crowd whatever something needs to happen in the line that's my my one tip for disneyland okay besides that i thinking in why aren't there more of these so disney was built in nineteen fifty five and you have six flags you have like kind of like smaller adventure parks but what what are the other opportunities here so i think if you take the the elements of it you have a target which is let's say a kids you have ip that they love so you know they're excited to go see mickey mouse and lion king in aladdin and buzz light year from toy story at all these characters that they've seen in the movies they get just see them in real life that's the big thing and and then you have rides and you have food and you have also you have parades and and amusement like entertainment that way so what other niches are like do you think that there's other business opportunities as somebody who is like a walt disney somebody who is a creative creative mind could go build today what do you think is out there yeah i i think there's many and i think that we've actually talked about a a few so the the the first one which people laughed at but it's kind of amazing was the museum of ice cream and i i thought that was amazing another one is mia wolf meow wolf is this business that has locations in arizona new mexico and vegas i think i don't remember where else supposedly they do north of a hundred million in sales and it's basically like in it's like if circus sole was a museum and you could walk around and like touch different art and it's kinda like all in your face and it's kind of interesting i think you can do that i think that there's one thing that i think is kind of amazing that's out right now which is it's called the van go experience and so i like van go stuff my wife is like a huge into that and so we pay money and we go to the van go experience and so i i do think that there's like little niche things that you can do related to this i think that like what i would do is i would look at what the most popular exhibits of science museums and art museums are and i would make something special a lot of it for example do you remember like fifteen years ago the body what was it called the bodies bodies bodies i think that's all it was that way it was like a huge hit success and you go to all the science centers or whatever they're called science museums throughout the country and they have like real life bodies that you can that like cad that were donated and they dissect them and they tell you how the inside of the potty works that i mean i don't know if that's a mains stay somewhere but like that's in a good example what i would do is i would look at all the science museum and all the art museum exhibits that are long the longest lasting as well as all the broadway stuff that's the longest lasting and i'd be like alright well those are all hits like why they hits right right things the ip that people love yeah i think if you i think i think that the trick here is un unsettling so i don't think you wanna make the full theme park i think you wanna un bundle components and either just remix those or just do only that thing so i'll give you some of the ideas i had while i was waiting in line for forty five minutes for a ride i came up with all these were the ideas i came up with sitting in line so the first one was target market the only thing i think people love more than their kid or i love as and and nearly as much as their kid is their dog and and so i am surprised that there's not a place like disneyland zealand for dogs that is basically the happiest place on earth four dogs i would take my dog there if i could just have get give my dog like an amazing day i would do it you know i don't know about you you're a dog guy too i don't know if you have that that pull ideally it'd be local not like you know gotta fly to la to go do this maybe it's maybe it's more like a traveling circus but why is there not just an incredible set of experiences that dogs love you know dogs have a blast and you could see your dog doing it and take pictures them and give them give them what they to serve do you think dude it sounds like an insurance nightmare but more than an a amusement park with like based on roller coasters yes it so much worse you have a fu food dog that is like won't hurt anyone i've got like a eighty pound pit who's well behaved but if you ever wanted to hurt something he'd kill it and i it sounds like it'd be so challenging to like i mean i would be stressed out about that constantly okay great we got some liability concerns alright what else we've talked before that ip how do get great ip so disney obviously use the disney portfolio of ip mickey your mouse goofy donald duck whatever what of the one of the new forms of ip so i think if you ever use youtube for kids you're like coco mel and blip these are characters that they watch just as you know and just as much as like you know disney movies because so they're on youtube they're invented by like kind of individual people there and then they got all rolled up by this thing called moon bug and moon bug owns a bunch of this stuff and then moon bug got rolled up by that thing that kevin mayer is doing seven millions i think he was the former ceo of disney then he partnered with blacks stone and blacks stone gave him two billion dollars or something like that to go buy all this ip so he bought reese witherspoon spoons movies studio for eight hundred million he bought ko mel and he bought blip bought about you know about all these different i you know different forms of ip so i think that youtube channels have ip that people care about that is if you if you if you combine them all together and there was you know the way that disney does is like there's different areas of the park for each world each character theme i think you could do it that way dude yeah i'm i'm board with this keep going religion is another one so take there isn't isn't isn't there doesn't that exist isn't there like like a muslim version of this i india never heard of it i thought that there was but in the south they have there maybe it's christian there's like a christian theme park have you not heard of what had in mind now it's like a bible i think it's like a bible theme park there is it's in the yes it's like a christian i i i don't the holy land experience is one of them and then there's a holy land and then there's ark counter where like a real life size noah arc but there is this thing called a holy land experience it's based out of orlando florida yeah okay i don't know if that does well or not but i could see a religious themed theme park doing well right the the mary go around that's mary you know you got yeah yeah got jesus jesus is you know jumping ride whatever you you know you you you just go totally totally fun with religion and try to okay so it's a non nonprofit so you could actually go and look at all their expenses and revenue it looks like it brings in ten million a year in ticket sales yeah i think it could do i think you could do lot better than the them setting it up as a nonprofit tells me that you their ambition is probably not not not huge there with it so i think you could do that with any different religion okay what else the other side of it is like you un bundle parts of the experience so maybe the parade is amazing and like you know the parade is is one of the experiences that you could just offer individually or maybe like museum of ice cream i think that's a good example is it takes the go take cute photos in front of all these different backdrop and with you in some costume i think it un modeled that and it just offered that there's no roller coasters it's just a photo part and so i think there's a whole bunch of things here and i think this is gonna get bigger because as the world gets increasingly digital there's gonna be this demand for real world experiences but the real world experiences can't be something that i could do digitally just as well it has to be unique and it has to be sort of exhilarating in a way that is a it's a reason to get out of the home it's a reason to get away from a screen and so things like we've talked about in fitness like tough mud or spartan race things that are like you know photo things like a museum of ice cream and now i think that theme parks are another one where there's a big opportunity to do this well so i used to work for that tv show i've talked about a bunch of american picker and we had this store and it was in nashville it was a really small store maybe four thousand square feet or less it wasn't very big at all and people would complain all the time feel like oh i thought it was gonna be huge it was tiny and people would come from all over the world australia europe all over the south i mean people from the south love this crap and they would come and they would it was free to come and they would just wanna look at all the items that they'd seen on tv right and i remember correctly on a and this was in two thousand and ten ish when we a good day we would sell thirty k in t shirts in mugs just at that store we would crush it just off that store if i was a mister beast or someone who wanted to partner at mister beast or there's a bunch of these youtubers they do a lot of interesting things there's just one guy i think his name is pet cock i forget his exact name his this older guy in youtube with twenty or fifteen million subscribers and he shoots every gun so like any type of gun you can imagine he has like shot it like an old revolutionary gun or some like a weird experimental shotgun and it's got a huge following but he's in the middle of like he owns like a pot of land where it's like it's like you know you could do anything you want right same with the there's a couple of the guys named there's a another youtuber named roman who's got he's based at ohio he's got this massive plot land and he's always like inventing all these weird go kart and shit or mister beast always does this weird like epic stuff if i was a youtuber i think you could create like these epic experiences do you remember that thing called do you remember wood word no what is that so wood was this it started out i think in pennsylvania and it was called wood word camp and it was a sleep away summer camp in wood pa and it it was a huge outdoor skate park with bunk beds and stuff and as a kid you would pay two three i don't remember thousands of dollars it was expensive enough that like my parents that or would have i've done it and it's in this rural area and they you pay all this money to know to this like sleep away camp and do skateboard and bm max and do all this like crazy shit as a kid that you like think that like that you see on rocket power or whatever and it crushed and it eventually was sold to powder or what is it called powder it's like the largest veil resorts it's one of those it's like the largest private equity land owning and resort companies in the world and they eventually bought it for a lot of money and so anyway i think i think there is a lot of movement here you saying the mister beast thing just reminded me have you did i talk about this movie this documentary boy state on here did i talk about this no have you have you watched this thing no a boys boys state unbelievable documentary gotta watch it it's it's on if it's on hulu or apple tv plus or something like that i got got recommended to me i watched it i loved it so what boys state is it's a camp it's a one week camp i think in texas and austin it simulate texas politics so you get there and it's like on day one you get divided into like kind of their their version of the democrats of republicans it's like you know you you joined team blue or team red and immediately they become like super fucking tribal and like hate the other side which is hilarious because they just like arbitrary completely arbitrary so what this documentary is is it follows one session of boy state hold on one second if you and you could i'm actually looking at the notable alumni from it's like everyone like so i mean there's like hundreds of famous people who went who famous politicians who went to it yeah exactly so you go there and you you get divided up to you on the blue or the red team to democrats or republicans they call it something else i forget and then the documentary follows what happens that week which is you you run the party basically nominate people so you can say i wanna be governor i wanna be treasury i wanna be you know vice governor whatever the whatever the offices are so like there's a handful of roles you first you first you know debate or you nominate yourself and then you give a speech you debate in your party to be the nominee for governor and then you run against the other other side and and so it's it's kind of an amazing documentary because it just shows how instantaneously these games these politics games just completely infect your brain and change the way you act and like these kids who are like i don't know how old they are they seem like they're in like eighth grade or so i could be wrong on that but they're like they're acting just like a politician act they're like making promises they're talking about what's wrong in the country and one side loves gun the side hates guns and it's literally such a simulation and then at and then they follows the the election and the election happens and it kinda culminate and like you know it follows these five characters and it culminate and one of them winning the thing and it's just a crazy documentary so i think that that experience of a camp is kind of interesting too to me i think this been going on for like seventy years and like you said a whole bunch of like famous politicians went and actually did this when they were kids and when knew said mister beast that reminded me of like why isn't there a creator camp like okay what why we talked about boy scouts going under and like who's gonna replace boy scouts if mister beast basically said come to this one week sleep away camp and create become a creator like create your channel and like it's all about you're gonna be here we hand you a little selfie stick with a camera and you're gonna create your vlog content you're gonna create your channel you're gonna create your brand you're gonna have your fans you're gonna follow each other's channels and like it's just a place to like come to learn how to be a creator and that that's actually a fantastic idea because if you look at the stats i think that either you or me or one of us shared something where they asked like fifteen year olds what they wanna do when they grow up and like twenty or thirty percent like a shocking large number so they wanted to be a youtube creator and the second largest thing i think it was a twitch created like it was still the same thing yeah basically it's a video like a youtuber basically is number one and that that's just kind of all encompassing of like an online content creator and it used to be back of the day like athlete musician you know politician the scientists astronaut and like ten about ten years ago you know it flipped and and youtuber became number one and people you look at that they shake their fist to say this is what's wrong with the country and other people say other people who realize you can't pass a judgment like that it's i sort of like is what people if that's what people want that's what people want you just also i if kids kids if kids are actually gonna follow through them what they would say when they're were younger there'd be a whole lot more marine biologists in the world exactly exactly like i would be a dinosaur right yeah it doesn't seem like there's exactly that many vets out there exactly so i think that's a great idea as like you know if a couple of youtubers got together i think they could have you know i and i think it's fan service too so i think you would just become more famous you build fan love and you'd print like i don't know twenty million dollars every summer running your camp it's pain in the ass but you could do and i i think like i went to a space camp from nasa when i was like in fifth grade two really the state of texas sent every fifth grader to it so it's kind of amazing what yeah and they only did it once so we i was just lucky to be in that timing as one of the that when i was thinking kid so badly it's an amazing thing you go there and you get be in a rocket ship and like you could play commander and like you all this stuff but i feel like for many jobs there's a version of that like i think people are fascinated with prisons i think they're fascinated with the police i think they're fascinated with the army and like if you could create like amusement parks or simulations of that where you get to take your pictures you get to touch the stuff you get to see how it works you get to learn some things people will pay for that and i think you're gonna see more out of home experiences like that get built can we move on to the shitty billy of the week yeah or do i go a different one yeah it's good it's just a crazy story i don't even know what the point it is i point of this one let's go to a different with the video was a different one alright let's do a quick one quick idea this i saw this i it kind of caught my eye this guy what's i give him credit real quick somebody somebody sent this to us in the facebook group and i thought was wrong interesting so it's just a special names dot cn n so what's the guy's name the guy's name mike mike bin share this so special name dot cn what is it basically there's a story that came out of this girl who paid her way through college she's basically made a few hundred thousand dollars and all she does is she names chinese babies with american names so so basically in china every chinese person typically will have a western name so you know if their name is hard to say they they kinda know that for for business purposes and travel purposes it's just easier to have to like be like yes i also go by mike alright i go by emerald or i go by you know samantha and so but the problem is you know it's not your native thing so if it's like if i try to pick a chinese name right now i i might pick something that's really weird or off like it doesn't sound quite right and so you see these things were chinese people would name their baby like rolex would be like their western name was like no you shouldn't have picked that one like you know that's kind of a strange name if you were trying to have like an easy western you actually like backfired so what this woman services she you could go to special name dot cn and the site is hilarious if you go to the website it's like are you on the website it's like yeah looking at now look at the counter it says the baby we named and it says a million they've they've named over a billion babies but the english is is off yeah and and well the actual sites in chinese i think it's google translate that you're looking at and yeah you just say boy girl i think you submit some information or a picture of the baby and she just closes her ride basically it says jasmine and it knows so you you you pick five attributes like nice honest kind eager keen and i did that and it gave me the names zachary caleb or harvey and it says the famous harvey are harvey fires stone harvey ball and then caleb caleb carr i don't know who it is that a famous actor i don't know know zachary taylor i guess the american president yeah it's pretty funny and so this site i i thought what what an example of niches make riches and like just solve a simple problem for people and you know this girl's made you know hundreds of thousands of dollars just off this website and i thought that i was like how does it make money just ads really cool side hustle for a college kid it just make they just make money through ads i think yeah i don't know exactly i i thought you pay her to do it but maybe you're saying you just got a name right away i just got a name i was doing it on my phone so it might be ads or it might be a premium up sell and they and they and and the logo is just this generic looking white lady like that's like the spokesperson if that's her or not that's definitely not her so let me do this oh yeah i know it's like a cartoon you yes is awesome so this this is a hilarious little side hustle that i that i loved okay let's do let's do the shitty billy of the week i read the story and i was blown away this is not really this is interesting only in that it's a train wreck did you see this story about this venture capitalists that came out just now so there's this guy named michael go he used to be a partner at sequoia right like the one of the biggest venture firms ever is he the one who stole money from them no he got fired because his girlfriend came out and accused him like sued him for our like accused him of of like sexual abuse she said you know he's i've been in relationship with him for eight years or ten years or something like that and he's extremely abusive sexually to me and blah blah blah she's a stripper that he met somewhere and then she became most girlfriend and then whatever and the the the suit he he didn't lose the suit he you know she kind of like he got a credit or whatever but you know still sequoia was like you know we decided it's best apartment ways so a story came out in the daily mail you know it's good because on the daily mail which was just like you know just the the the trash of the trash but it's the junk food you can't resist and basically there were some wild shit about this guy says here's the allegations that are in the article the article says michael go he basically after he left sequoia he goes to montana it he basically sets up his like estate in montana he owns like i don't know hundred thousand square feet of like space you know of of of houses in in in in montana he is like the big fish there he owns a bar under the bar he created this thing called the boom room and the boom room is where he takes like you know girls that he meets and he so this guy on his fourth wife the article talks about this spreadsheet of five thousand women that he slept with and it's just have you have you done the wait say that again say the five thousand thing again a spreadsheet of five thousand women that he slept with is okay says do the math if you so if you if this has happened over a twenty year period yeah three hundred and sixty five five days times twenty is seventy three hundred divided by five that means he had to have sex with a different woman every one point every yeah every day it has have is that crazy what i don't believe that that doesn't make sense to me i don't know if it's i don't if he did it or already didn't sort like the wilt chamberlain did this one's where he claimed slept ten thousand women and people were like that means you slept a two of them a day like this doesn't make any sense yeah here's response by the way like he was like yeah sometimes it was three though exactly most pure of response ever so this guy is guy's wild so so he basically he there's tons of someone so what happened was he had created this like security company to cover his tracks and it's like a private security company and he hired these like ex military people to run for him and they were kind of like his fixer fixtures they're the ones who came out and expose this whole thing and are now suing him for eight hundred million dollars and they're suing him because he basically made them do a bunch of stuff that like got them in trouble so he'd have to pay off women that he would sleep with and they would have he'd be you need to do this like i i'll put money in your account you pay her off and and eventually one guy so he had a friend who the story is he he brings his daughters over to the friend's house with their babysitter but then he leaves with the babysitter he has sex sexual with the center and the friend is like dude what the hell are you doing you just have sex with the babysitter center in my house like this is messed up and he's like he calls him a pe file and he's like dude like i don't you know don't don't bring up my my flaws and like you know there's a one time thing in blah blah blah and the guy's like oh this messed up and he's like starts threatening the guy he threatens the eye says if you come out and say this i'm gonna like ruin you and the guy's like you know if that he then sleeps with the guy's wife as like you know part of this part of this process so the guy gets really pissed and he's like threatens to basically expose him for all the stuff that he's doing while he's meanwhile like an investor and all the stuff you know leading this professional the guys worth five billion dollars by the way so he's he's he's a he's a multi billionaire himself so the guy goes to his like security guy and says we need to kill him we we had this guy's getting too he's too big of a risk he threads to bring everything down we gotta kill him and don't and the and then basically like in the article is like don't like communicate anywhere except for wicker this like self deleting text messaging app and the guy goes to him and says hey hey like talks off the ledge no let's not kill this guy whatever but though that was like one of the allegations and and so people have come out against this guy but he bribes the police and so like multiple police chiefs have like lost their job because they failed to investigate this guy because he basically bought them off and he makes think much you think you'd have to bribe a montana cop to shut up like a million dollars i mean yeah i think i think nine out of ten police officers would take a million to shut up oh in my deep experience private cops i i have no idea yeah i think like half a million dollars would do right like for a lot of these women it's like jewelry like he he's slept with one woman and then she got the husband found out got divorce and then he paid for he bought her a five bedroom home and also paid for her side of the divorce and you know that was like one of the things they did so he just had this like elaborate web of you know crazy like this crazy sexual life layered on to crazy like payoffs and bribes and cover ups and then like a whole company dedicated to like the private security company whatever that means and then like police bribery like this is like a crazy ass three part movie and then you look at this guy and he's just like this you know cookie cutter white vc look guy it was like such a wild story i thought and yeah sometimes truth is stranger than fiction so i i've read a i i i read a little bit about like odd billionaires and i've maybe interacted with one or two before and does it do have you ever met someone who's like in the hundreds of millions or billions of dollars who has like some weird shit where like like they have a like for example this is like public knowledge peter t basically employed this this three lawyers big shot lawyers and they're and the basically when he was out as gay by ga he employed and this is a a great book by ryan holiday i figure forget what it's called but he employed these three lawyers and i forget when he was out but something like o nine and he goes however long it takes your full time job decade yeah yeah he goes just wait for ga and those guys to screw up and when they slip up tell me and we're gonna pounce and the employed these guys the whole time and there's some crazy stuff about peter t like for example in the book they said that he has a black mercedes with the engine on everywhere he goes in the world like that's what it like he always he's got a team and they they they have to have a car like at all times and he also has land in new zealand because he's a little bit nervous about apocalypse and so my question is have you do you think you've ever met like a billionaire or someone like that who's got some these weird ass things like a like a security force who does exotic things like this i'll fix her yeah i think so so i worked with this guy i talked about him before i worked with this crazy kinda with the filipino guy yeah in indonesia crazy guy in indonesia that was i talked about before i mean he's like a drop in grade school self made i think it was worth five hundred million dollars kind of i at his peak and five hundred million dollars in indonesia is like you know ten billion dollars here in america and and you know he he had a crazy elaborate like business like his he him as my boss was really weird like he was a really insane boss i told you but he had a giant projector in the office like on the wall that had everybody's computer tracked and your productivity was like this like he bought the software from boeing and basically used it to like show like your yours little square would flash red if you weren't being productive enough and i don't even know how it was like measuring that like just how much you were typing i guess i don't know and it was like this intimidation thing on you know he had four women that just managed his email like if he you did good and a beating he would walk in the next day and just hand you keys to like a new mercedes that's outside and he's like this is yours driving it around and like you know he did crazy shit like that like i remember a meeting once where a a friend of his came in from singapore and they're were basically just openly talking about like a insider trading slash pump and dump scheme that they were doing and i was like whoa that's like crazy legal and they were like yeah it's great we're gonna make so much money it's this is is gonna work it's gonna be said that you said this is illegal i i didn't say i was sitting there in the room be like in my head i think this i'm twenty years i think it i was twenty one years old i i didn't know shit about shit at that point but i knew enough to be like i think this is wrong what they're talking about and then he would you know every day would after work would take every to the bar or whoever his kind like insider crew was and two girls would be there and those were like you know his escort for the day or whatever and like this just the way he did business and he he bribe officials and he did all kinds of stuff he ended up in jail ended up dying in jail he i actually died this year and you know this was like a pretty crazy life and the i worked with guy for only like three months and then i left and i came back and start startup up here but like you know like i was wild lived a wildlife that's awesome yeah i've have i i don't know if i've have any first firsthand out knowledge of or if i've like been friends with people maybe i have and they just haven't told me but i do believe that like people like this guy this go go guy i don't know i i remember this this go guy is like on some jeffrey epstein shit right like this is a modern day jeffrey epstein situation maybe i guess it's not under underage girls i guess that's that's the difference but like basically you know just like a hair of women and cover ups and bribes and intimidation and he's got this bunker and he's like bright been police and like if these things are true which you don't know if they're true or not but the thing came out it's pretty crazy it's it's a wild story yeah this is crazy i i didn't know about this i i would believe i just based off what i believe this is very this could be very true like this doesn't shock me like knowing what i know a little bit like and i have heard like rumors of people who i'm like secondhand hand or third hand connected with that they're freaks and like i hear some stories about what they do to cover it up and i won hundred percent believe this and silicon value valley were very successful like things that i didn't realize until i kinda got closer to i'm not inside that circle because i'm not like in that that tier but i had a couple of friends in that circle and it's like two things that are way more common than i ever would have thought swinging swinging is like super common in silicon valley dude it the swing life's weird it's weird you know what this pineapple thing by the way tell me so i i learned this from tiktok i don't know this is real or not but basically like this this the silent symbol for signaling to others if you're a swing or not apparently is a upside down pineapple so if you go to a house and they have a picture of pineapple that's upside down it's a wink to anybody else who's in the lifestyle that hey we're down i had i had no idea that's crazy or if they're wearing like pineapple or something at a party i've got a girlfriend who does it and she and and she tells me about it and my wife are like i was like sarah like you know like i'm not interested in this just so you know like i don't wanna do this this is this and she's like yeah maybe there but it's so fun to hear about yeah exactly i'm like uber uber i do i've got a couple friends that are into it down here in austin where i live these guys have this company you know on it aubrey marcus and then he's got this other guy named kyle who is a friend or works there i'm not sure the relationship but they like they mix work and play and they're open about their other they have open relationships and they talk about it kyle kings i think his name is and they talk about it on the podcast on their podcast that they they share they share relationships yeah it's i mean you know more power to if it's your thing i what i'm saying is i didn't know how common that was or like swing or that lifestyle but it is very common amongst like successful silicon look at valley people same thing with drugs like you know might either micro dosing or normal dosing of certain drugs like i guess like there's a certain level of party that i just never did and had never had the urge to do that i think is like pretty common amongst it looks like this group of people and like yeah good for them dude i've i'm i'm such a p i've been out with like some like really powerful people who i looked up to and i saw them the whenever i've seen them do coke i'm like oh i i don't i don't really like you as much as i used to like you exactly it just like it been me uncomfortable i i didn't feel i i didn't like it but this is crazy the it and it is way more common than i than i thought living in silicon valley i think what it is is like if you're a nerd and you're now worth a billion dollars or hundreds of millions which is basically the same thing and you could do anything you want you will you wanna do stuff and also if you are young and you have money you have to up the ante consistently so dan aria has this new book out and either in the book or an interview about the book he was saying out he's like man i've had every woman that i could ever want i have private fancy chefs i drive the best cars i fly private i do i do the fanciest stuff none of it makes me happy anymore because i have to go bigger and bigger and bigger in order to help my dopamine and make it work and and and now like none of it makes me happy so i just like i'm i try to be simple now although like it's really hard i i but all the items they don't they don't bring me joy away speaking of make happy i there was this thing that i saw that i thought was pretty cool it's not really like a business idea necessarily but i think it's worth of read so let me put a link to it worship with the link one sec grab it basically there's this guy i on wanna a give him credit because it's a very interesting read and i'll explain it while i'm looking for the link so basically there's this guy who dan lou i think is his name how do you spell damn normal and then l u u and go to this link so go just search or never nevermind i'll just slack it to you so go to this link and this guy this post and basically what he all he did was he's like hey you know there's there's all these like claims that you'll hear commonly you'll hear them over and over and over again and they referencing studies and they have fancy names and then they reference studies and that people take them as facts and then if you're he's like turns out if you actually go read the study the claim is either way weaker than what people use it as like i think or it's literally the opposite it gives four examples and i love reading this like i i wanna go through them real quick so one is on happiness which you just said so we had talked about this before which is people have this thing where they say there's there's a link between happiness and and income and basically the the thing you'll hear in pop sciences beyond seventy five thousand dollars you know you're happiness this doesn't go up beyond that amount so what does this mean and it's total don't chase money and don't chase money you should you're is not gonna make any happier here and so he's like as he goes and he's like because it's become common knowledge that that money doesn't make people feel happy how much is enough you know people have different things if you google it if you say happiness income it'll say household income of seventy five thousand dollars after that your day to day happiness doesn't rise it goes this happiness correlate income like study it was actually done multiple times is that just one time and and you know the problem is like when people looked at the graph it looks like happiness supposed up up up up up and then it flattens out because like the problem is it's on a log scale and like most people just don't know how to read a log scale graph a long still graph means you're going up by factor of ten every time sorry so even if it's even if it's flattening out that might be going from ten to fifty it just doesn't look like as big of a jump because it's not like the the increments are a log scale so basically if you actually look at it if you actually look at the and you know this got published in dan gilbert like book on on on behavioral you know economics and stuff like that and basically if you actually look at the chart the chart shows that if you look at it on a non log scale which he puts the graph here it's basically like the more money you have the mortgage satisfaction goes up and there's no flattening out it doesn't go up at the same rate so yes it's true that going from zero dollars to thirty thousand dollars to seventy five thousand dollars gives you a bigger jump in happiness they're going from one million to two million or two million to four million but the happiness does keep going up your sat life your satisfaction does keep going up on on all the reported scales it's basically like you know there may be some point where you stop getting returns but we haven't found it yet you know like on average people have not found that yet so you and and actually there are things that like that i and and if you dig in he he actually pointed it out something that there's there are some things that that contradict contract the claim so what people used to say is oh yeah you'll get that money then you'll return to what they call your set point of happiness so you get all this money you win the lottery yeah within a few months you're back to your set point of happiness if you're depressed before you'll be depressed after and and he's like you know it turns out that that's not true winning the lottery actually does make you happier if you look it if you actually look at the study the second thing is the the reverse they also say true something bad happens to you people will say that oh you're so resilient you'll bounce right back to your your previous level happiness he's like actually if you go look at the study it actually does show that disability divorce loss of a partner or unemployment actually have long term negative effects on happiness and even like unemployment after you get re employed it still persists and that's what the studies actually show he's like it's kind of amazing you you know how this can happen like the study literally says what the answer is and that people will summarize it as something completely different like they'll either take a very weak effect and make it sound like it's a total like strong effect or it'll take something that said no correlation they'll say it's a correlation he has four examples or usually what happens is like there'll be a time where someone has one cute line in a study and then a news article cites it and then a thousand things site i there's another example of that yes have you heard that it's a crazy stat i don't remember exactly somewhere like half of americans can't afford to five hundred dollar bill if i emergency he came out so i i went and red i was i was like i don't believe that that's true and i went and and looked at where i i started i researched this a while ago and it's bullshit it's that's that that's a it's a what happened is there was a study done and there was a line in the abstract saying like you know like this could be as bad as it it said something like a non commit like perhaps or maybe or like something like that where it's like i forget exactly how the scientists or the the the how she phrase it but it's it's not true it's not a fact it it was like a it was just a line and so many people side that and ran with it too you believe it's true another example is i believe the food pyramid so the food pyramid i if i remember correctly they were it was like a hypothesis or something it was like we just we think this might be true and like some people were just kinda ting it was like it was like a a project someone was tinkering with and i think it was who the world health organization took it and ran with it and they're like well you know we don't know if this is real and in fact in the nineties they had to change it because they're like well we actually put like all fats and all carbs in the same category when they're like you know it was just like this overs simplification that some people were just tinkering with and someone ran with it and there's loads of examples we should actually do an entire podcast just on examples of reps another one is like dude have you ever heard that you could see the great wall of china from space yeah that is that not true it's of course it's not true if you could see the way while try it for space why couldn't you see like a highway yeah true the height i height wouldn't really matter because it's so easy to get these one liners and run with them and you get the really cool you could find a lot of them in in interesting studies and i've actually been learning peter ate this guy named peter has this really good blog post on how to read studies and so i read health studies all the time and you can go and read them and they'll make these broad claims but you'll say oh well you tested this on only twenty people and they just these twenty people like called you are checked in with you occasionally for the like three weeks like they called you every other day we don't know what they were doing throughout the like there's just so much information going on who knows you know exactly what happened it's not good enough to say it's the fact there's a there's a name for a effect i don't remember the name of it but it's describes this phenomenon the name doesn't really it's a dunn kruger dun krueger is a good one that's in this in this thing that he talks about but there's an effect like this which is like there's something that happens when you read a newspaper story and you i say a day you read the newspaper you say okay this is good informing me and i trust this this must be true if it's here and then you read about something you know about and you actually see oh my god like i actually know about this and this is actually either not quite right totally off or misses it leaves out some important information so you would think that people would once they have that experience they would like readjust their trust in the rest of the newspaper and the name of the effect is is some kinda like amnesia effect where like you you turn the page and then you resumed trusting the next thing that you didn't know about that's in the newspaper it's like even though you just sort of prove to yourself but like this should not be the you know the record to canon of like what's true and what's what's not about a subject but there's this like common effect which is that people will experience i don't something they know and then as soon as they get back to something they don't know they sort of rebound yeah i forgot the name of that but i've seen this to be true you know for me for me i i i i hope at least at least you know that was one of the biggest changes of my childhood was i used to think of something was in the newspaper we're on cnn that like yes that's what it and you know what it chain and you know what it changes it when you become the person writing it so i became the person writing it you know i created a website and i would write stuff and i saw people cite it sometimes you and i will say stuff and we're saying like around or we're saying i heard this crazy story about x y and z and hopefully we think that people are saying like you know this is just banter and like we don't when we do know the facts will say it's a facts but oftentimes we're like you know i think it's around blank and i'll see people cite us and i'm like well you took that out of context so i i i was just i wasn't well research on that i which just kind of i kinda knew it and once you become the person making the news you see that it's bullshit and that's why i believe that fake news even though people are like criticizing trump for that and like that is actually real it's very easy to make fake this is you know and what's the difference between you know cnn and the wwe there's not much and make up storylines for entertainment and and and so like you know the all these three letter acronyms the nfl same way storylines for entertainment and like if you say that the news is just reality tv right it's storylines loosely based on reality that's very different than you know getting your information from it and i get it it's tiring to go try to get accurate first firsthand information a lot and people use shortcuts so that's why that's why the system is the way they it is but you know the sooner you sooner you realize that the news is just entertainment the faster you'll either stop consuming it or consume it with like a very severe filter that says this may or may not be true i'd like to cross check this again if it's important i should go dig into it if it's not important you know i should kind of like you know take it with a grain of salt this is great