TikTokers Making TV Shows For $5,000 With Millions Of Views, and Other Ways To Make $ Online

the company that we talked about where we said oh we met this girl she was a college student at nyu they got they did that club house thing where they did shoot shot and i met it and i was like wow you're a star i don't know what this idea is she was doing like some web three version of the bachelors like oh that's a terrible idea but this is hey that's okay that this is your terrible idea you're gonna do amazing things i think they might have already pivoted into something kind of amazing or found something amazing under their umbrella and it's the show so the watch one has in in four weeks fourteen million views two million likes at a total budget of i think two thousand dollars hundred a hundred and ninety thousand followers alright we're live brother that's been dry for me not a lot of research and ideas going on are you the same dry season it's dry season yeah i i know what you mean but i can't say i relate because your boys wet really you have stuff i'm just dripping with concepts you know actually i have all the stuff prepared and then like typically in the four hours before we record i just come up with a whole different set of things that i wanna talk about the first one is okay so i don't know the full backstory of this but i i do think it's kinda cool so i saw a tweet that basically said there's like five twenty one year olds who are building you know some next generation media company oh okay what are what are you guys doing well basically it took them one month and they launched a series of original tiktok shows so not just like themselves on tiktok but an actual show so there's one show called buying time it's where they buy and sell watches like kinda like on the fly and you get to see them like buy or sell and negotiate the watch what's the name of the company so the name of the company what is their name so i thought it was related to that mad realities thing it might be so to say it sounds like that i think it is related to them i'll try to try to go find it yeah it it it's either produced by them stairs or they're like in the network i'm not sure but they're in in their bio for all the shows it's at mad realities right so that the brand that we the the company that we talked about where we said oh we met this girl she was a college student at nyu they got they did that club house thing where they did shoot shot and i met her and i like wow you're a star i don't know what this idea is she was doing like some web three version of the bachelor like that's a terrible idea but this hey that's okay that this is your terrible idea you're gonna do amazing things i think they might have already pivoted into something kind of amazing or found something amazing under their umbrella and it's the shows so the watch one has in in four weeks fourteen million views two million likes and a total budget of i think two thousand dollars hundred a hundred ninety thousand followers and what are they doing on the show and does that too by the way some of these numbers might be a little off we got we got brandon in the researcher he's running on the hamster wheel in the back here he's trying to get all the data but sometimes i mess up kind of reading his data so so numbers are directional for or anything i ever say okay but i did watch this other one keep the meter running so said keep meter running school you like this concept they get in a cad in new york and the guys are alright where you trying to go and he's he's like where do you like to go new york why don't you take me there he's seen this it's sounds good he's like take me to your favorite favorite place you know let's go eat are you you want lunch have you eaten today and the guy's like no i i i don't need to end of my shift he's like let's go take me your favorite isaac he's okay he's like yeah just keep the meter running and they basically drive to like you know the little the like halal town part of new york to get out and you hear this he's he's like he's like leave the meter running they go inside the eat he asked him about his kids and his life and how he's ended up with a taxi does he like it and they're just enjoying me and then they just do that the whole day also two point four million likes hundred sixty thousand followers budget it's really really great man that's it's a really have you seen it i've seen it it's like if humans of new york was a talk show and and so they definitely find some gems of like human beings you're just like by the end of you're just like i just love this dude i just want this like taxi driver to have a easier life and it's a great he's happy too which is the best part it's not it doesn't make you feel guilty because they're sad they're very happy and content with the simple life and most of the people who are watching tiktok have like ten times more going for them than than this guy and are ten times less happy and you know discontent is scrolling tiktok basically at the time so it's like one of those things that makes you feel good so it's a feel good show then they have this other one called einstein it's basically this guy he calls himself the einstein of wall street it kinda looks like einstein got gray hair puff out to the side and he just explains stock market shit in like simple terms and this one has million likes and a hundred thousand followers and i'm just like this is really really cool they're basically prototyping the shows that could be produced into real shows or this might be it and the reason i wanted to bring this up is because a twenty one year olds doing cool shit love it b if you think about like what's the next generation like you know you worked on that show or worked with the guy from american picker so like there's all these like random niche shows right like yeah these guys they go into fucking storage units and they like you know they have to cook a meal a out of what's in there you wanna say who the fuck out of this why am i watching this two two a half hours those shows are gonna happen on tiktok not tv and they're gonna happen like a thousand fold and you're gonna get a thousand times more experiments just using tiktok the second thing is i have this framework that i learned from by buddy silly which was the doors versus windows so when i saw this i was like they got like you know millions of views but they kinda don't make any money and it kinda goes away so i don't really see the opportunity and at first i kind of wrote it off like yeah that's the problem with tiktok man you can get you can pop off but like then what so what and i think that's so what drives away a lot of people but there's another part of me that's like of course this is valuable of course if you created a show that people like and millions of people watch it there's going to be value there on this platform that's growing and taking over like the entire social media it's like the fastest growing company in the world of course you being one of the fastest growing channels on the fastest growing you know media app is a is a very valuable thing it's just not clear exactly what that value is how you'll capture it and in a few years it'll be like wow this person makes a hundred million dollars off tiktok that's crazy right the same way we say about mister beast on youtube and people on twitch oh ninja makes how many millions of dollars on twitch that's crazy just for playing video games and to me this is a a windows versus doors thing when the the analogy goes that like this most people i only wanna work for window on window opportunities window opportunities where you could see straight through you can see what's the value on the other side and you see what's inside then you can open open the window or break the window whatever hop in and take the value but a door opportunity is like a door is hey you can't see what's on the other side you know there's probably something but you don't see exactly what it is and it's good to go for window opportunities because you could see exactly what's there but it is bad to be the type of person who only will do things and only take massive effort on window opportunities and you never know knock on doors and when you knock on doors it's because ninety percent of other people have just walked by because they don't know what's inside they don't they don't wanna make the effort and i think this is a doors opportunity where people on tiktok are gonna get way bigger than most people realize they're gonna figure out how to make money even in these like fifteen seconds of fame moments that they're having and huge brands are gonna be built this way and i just think it's a door opportunity we haven't we haven't heard the five success stories you need to hear before it becomes a gold rush and every starts to copy it that's true i think though in some regard you like i work in media the industries so do you like it's a pretty like tried and true method of like getting an audience and making money through advertising so i have faith that they'll figure it out the thing that a lot of these companies where they screw up there's basically i've been thinking a lot about this but i there's like one or two mistakes that you can make in well i mean i've thought of one or two mistakes that you can make in business that are like basically irreversible so most decisions are reversible not all but most and a few that are not is if you screw up your cat table and you raise too much money and you have a company like buzzfeed that makes like three hundred fifty million in revenue maybe like fifty million in profit i think their market cap is a hundred and fifty million right now because like they're like i don't know how they're gonna you know i don't know how the the markets work like this but they're never gonna like live up to the hype that they once had of like five billion or whatever it is same with like bird scooter bird scooter maybe not a horrible company do you see what their market cap is today it's it's like seventy million dollars is they right what is it no forty forty million dollars wow forty million dollars and so a company like the like this house is worth more of the bird isn't that crazy the founder the founder owns house the founder bought a twenty million dollar house isn't it that nuts like the hustle was basically almost worth more than bird and bird soul or raised i think like a billion dollars right to be fair the hustle was way cooler than bird i mean hey dude scooters littered all over the city like i fuck with that i you know i i like write a scooter oh nice so we get your socks on but the the the point being with this with this person's business they could i think they could kill it as long as they don't raise too much money because if they do then i think that they're gonna they're gonna die and gonna be horrible did i ever tell you the story about elizabeth murdoch calling me no what was it so the week the hustle launched i wrote this blog post saying that we launched and i get a call a a cough and it was this australian lady she goes hi this is elizabeth murdock and i knew right away who that was but i was like wait like rupert daughter like the owner of fox liz she was up yeah i was like liz what's what's up what are you doing calling she was hey i saw your blog post and i think what you're doing is really cool i i think she said either she's launching or she already launched this company called i think it was called vertical networks and it was exactly this thing where she goes basically i negotiate a deal with snapchat and they asked me to make content for them so i'm funding people to make content and you seem kinda like a loose cannon who's pretty funny can i like i don't remember i don't wanna put words in her mouth but she was like can i buy you or like fund you and you just make content for us on snapchat and i was like that's interesting so i get in touch with like the guy running the company the name's tom he's awesome and he was like yeah so basically just like move here just start making content all day for snapchat and i was like i don't mean it seems like a lot of work i don't really wanna do that i've got a girlfriend who probably gonna get married too and he goes alright well no big deal we'll find someone else and so they find someone else and it's a these four guys or three guys and they started a youtube channel and a snap or a snapchat channel and then a youtube channel and it's called yes theory have you heard a yes theory oh no way that's that came from that yeah isn't that crazy so yes theory is this it's like three guys and their whole idea is like they do crazy shit where they like and these guys are like they're they're my age but i it's the time when they started they're like twenty five and twenty six so like these young like good looking dudes and they would meet someone on the streets of venice this like k and be like hey do you wanna go to rome right now or they were get they were get getting into an uber and they're like hey uber driver do you wanna go to hawaii this second we'll we'll go and just leave your car they we'll just pay for everything and they do these crazy things like this and it's a good great show and it started this way as as one of these snapchat shows and so what these young women are doing with this like with this media company it's the same thing that like has worked before in the past yeah that's that's really cool i didn't know i didn't know you do that you were so close to a whole different life i don't regret it man those guys like have if you filed their story dude it they get burnt out like because they would do this crazy stuff at first it was like let's go skydiving or let's make a bucket listen do it and then it was like let's go to the most remote place on earth for twenty four hours and then let's go live on an island with people who have never seen white people why is it that you always hear about youtubers getting burned out but you never hear podcast really getting burned out because we don't do shit we just sit here and talk like we don't do anything like dude my friend noah ka has this youtube channel where he has to go and like among many next and shit he like knocks doors that asks people how they got rich dude i don't even if i don't see corn flakes at the grocery store don't buy it i'm i'm too embarrassed to ask the clerk at the counter where they are like if if if it's out on amazon or easily available at a corner store i don't buy it like i can't imagine knocking on a door and asking them how they got rich it's hard it's exhausting actually like no is cool he's he's a friend of ours but isn't it kinda like no you're above this like you're no you're rich we should be knocking on your door and asking you how you got rich isn't the point of being rich that you don't have to do this bullshit like yeah but he's you know he's he's just trying to broke boys he's trying to play the game he's trying to get popular i don't know he's just trying to get popular and so it's working and and he actually has this new series where he interviews old people and who are rich and asked them if it was worth it and that's actually a very very cool series that one that one's cooler it's also more like a podcast it's yes but yeah dude you tubing it's just it seems too hard of a job so anyway yeah i'm board did what these young women are doing but before you move are you ready to move on in the next one yeah let's go to something else wait but before you do i have to i wanna say something to our listeners i'm gonna say this every episode now until we hit like five hundred thousand subscribers i wanna present a a gentleman's agreement do you know what a gentleman's agreement is sean i was born under a gentleman's agreement it could a gentleman's agreement i don't know what that would be actually i actually know know what it beats so like the non it's a non paper contracted agreement so people tell us all the time that they get addicted and they get obsessed with this podcast that is awesome and so it doesn't matter if you're on youtube if you're on spotify or you're on itunes whatever you're using right now if this is our your the first episode you're listening to you get this one for free but if it's the second episode or more that you've listened to here's our gentleman's agreement you go to your youtube app or whatever you're on and you click subscribe or follow or whatever it is and you do that for us we make this for you where you're like little research laboratory rats we're doing all this crap for you just go and do that for us because the more you do that the more views we're gonna get the more hyped we get the more dopamine we get and the harder we work so that's our gentleman's agreement if this is your second plus episode just go and do that for us right now that's all that's my gentleman's agreement and and the goal is you said five hundred thousand what youtube subscribers i think we should just say five to the i think we should just say five hundred thousand youtube subscribers we've gone from twenty thousand to a hundred fifty thousand in the last year hundred fifty to five hundred this year twenty twenty three alright down five hundred so where's our plaque i don't know dude i want the plan broke like where is the plaque you know we been talk about participation trophies like it's a bad thing i want it i want that yeah you say eighty percent of success is just showing up what i showed up where's is my plan yeah we were supposed to get a fly in a hundred thousand you got sent to the hubspot headquarters somewhere da mesh is sitting there polishing our plaque showing it off in his party's like it's his where is the plaque i need to know there's a conspiracy and i need you know and i told i told the people on twitter because i said hey wish who should keep the plaque me sam how are we gonna do this we're remote it's only one plaque they said they'll give you a bunch of them and then people said small boy stuff you're worried about a hundred thousand hundred thousand subscriber plaque and i said you know what you're right we're gonna take the plaque we're gonna take it to a field and we're gonna destroy it because it's totally small boy plaque we're not we're not celebrating until we're at a million but we need the plaque to destroy office based style like that is the that is idiot i have no problem destroying your plaque yeah you frame yours my my point is this is our gentleman's agreement and i'm gonna i'm gonna bring up on our agreement every single time we do a pod so that's it that's all i'm gonna say we can know the next segment i do think you totally miss misuse you general agreement but whatever it's that's best okay what you had a thing about coffee and also should we talk two after things happened after our previous episodes number one tim ferris tweeted it out our podcast cool moment tim ferris maybe what was one of the first podcast podcasts i ever listened to love that guy he listened to our section where we're talking about him and my experience meeting him and all that your experience meeting him and he said first he emailed me just goes hey heard the heard the pod loved it he goes so funny sam was talking about how oc ocd i am about editing things he goes normally i am but you edited a great thumbs up don't worry about it and i was like okay good and then by the way i hope i was i hope you didn't take that as disrespect it was supposed to a compliment yeah an admirable thing tim ignore the words we say we're sucking up to here alright whatever we say we might make some foot faults on that but we just badly wanna be your friend alright that's just all that's that's all that you need to take away from any of this alright second thing we did this episode with billy mc the guy from fire festival and i think you like hit him up and hung out with him afterwards is this true yeah he on the pod or either like before after i forget i told him where i'm i'm basically visiting family right now and he said oh yeah i'm right down the street from you and so i texted him and i just said thanks for coming on yeah like i'm we're i'm down the street from you and and and he said great you wanna go hang out right now i go yeah sure let's just go we'll go get ice cream what you guys do we went and got we got tea because it was past three pm and i wanna drink coffee by the so i got that is the move don't do coffees anymore ice cream to take people at the ice cream it's i want lazy it's an amazing move i didn't wanna lick a thing in front of them i think that's weird but you gotta get spoon yeah yeah yeah and so we went and hung out and we talked about like i i can't talk about it all but we talked about like his family i just wanted to ask them i was like tell me about how you're raised like tell me about your family so i won't mention that stuff but we talked about family stuff and then we talked about like prison stories which he like mentioned on the pod a little bit and then i basically told him what i said here which was this idea that you had on the pod that's really stupid man i bet you you could charge startups ups twenty thousand dollars a month and be like a consultant just do that and he goes yeah let's talk about that and so we talked about that about like what we would do if if we were in his situation and what i think he should do and i talked about the mistakes he made and like why did why are what were you thinking and he he basically expanded on what we talked about in the pod which was like i just didn't wanna look stupid and i lied and i it was embarrassed and i just got into this you know i just did something bad but yeah hung out with them and here's my takeaway i understand why people believed them very believable very charming like every time like you just take you to ice scream after all dude yeah like i got wind and dine and i could honestly see myself becoming friends with him but at the same time i'm like are you doing it again so you know and that's when i told him i was i was like it's hard he could i think he was i think he was entertaining enough and i think he he seemed fun like of why not be friends of them and hey even if he does it again it's that's my fuck up friend man everything's everybody's got fuck up friend who just keeps fuck up he might be yours it's okay if that's the worst case scenario let's say it's the worst case scenario he kind of you know steps in in pup poo again makes makes the bad decision let's say that's the worst case scenario that's it's alright no no no sweat i feel like you're a little scared to just be friends with this guy just be friends with them dude our software is the worst have you heard a pub hubspot see most t are a cobb together mess but hubspot is easy to adopt and actually looks gorgeous think i love our new crm our software is the best hubspot grow better i'll be friends with him i won't do any business with them for a long time until like we've you know he's pretty i wasn't in public together are you saying i already did i already did no i hung out with him in public no and if someone if i was if i was with him and someone said something mean to him i would be like dude you gotta don't do that right now please me say that about my friend billy yeah i don't think about my friend billy because here's the deal that's what i'm talking about dude he served his time so i've like a volunteered i'm i'm a saint by the way i volunteered at prisons before so like a real saint i've like worked with these types of people before everyone gets gives a second chance and been five years or how much did you serve four years that's a long fucking time that is a long time that is college except like you don't leave your door room ever you know like it's the worst and you know i think he paid the price so it was really exciting to to kinda hang out with them what did you think about the pod with him yeah i thought it was good i thought he was you know likable and i thought he was interesting and i all the same things you thought i thought he's likable about thought he's interesting you know i thought he's you know owned up to what he did and they didn't try to deny it or deflect it or give some bs excuses he was just like yeah i'd messed up i did it and i think that most people who lie don't lie because they're evil they lie because they're insecure and they lie because they're afraid i know this because anytime i lie is because i'm insecure or afraid and and so you know i don't really like i think that's a completely understandable thing and i think he did it at a scale which was bad obviously that affected people that was bad but also you know put it into perspective you know like what did he do he lied to professional investors who you know in their diligence didn't uncover it they're fine you know the no no harm done for them there were some people that went to this festival that got disappointed that's you know unfortunate but you know okay but that was a bad really bad party and then i think the worst thing was like the the locals of the island i think we're sort of left holding the bag in some way i don't know the full details of that but i would say that's probably the most kinda harm done from it and i don't think that was his intention at all right i his intention was to try to pull this thing off and he he tried to fake it until you make it and he faked it and didn't make it and like this what happens when you fake it didn't make it right so like i think that he rightfully got convicted i think he served his time and i don't hold that against him go forward i was just giving you a hard time because feel like you like the guy but you're trying to add like slightly tip toe a bit around it and i think you're honest feeling is like my and he's fine and you know like let's let's move on with life and see what he does from here that is my honest feeling i like him and i'm eager to see what he does but i'm still like i'm still arm length but here's here's what the fascinating thing that when i hung out with him i call it like the resistance so i've said this before the world wants us to be vanilla they want us to put put us in his box and people who state of you what where you go to this people who resist that i'm fascinated by them even if they are truly a saint or if they're a criminal there is like this lore this fascination that i have with them no matter what and i think we all do we all like that you know people who are like there's why cult leaders are awesome you're like oh my god you're convincing me that there's like another way at living and right and he he has that same thing and there's levels to this is what i'm learning and his level of like he he kept telling me he was like i thought i could pull it off and in my head i'm like you're fucking insane everything every little bit of of evidence points to you not being able to pull this off but there's something about you that you think that you could pull this off even when all the odds are against you and you're delusional you still believe it and there's something incredibly fascinating about this and it's so interesting that that he raised twenty five million dollars for a festival when he was twenty five years old and he was just like yeah this is what we're gonna do i only look forward he was i think he said on the potty because i only look forward to like what's gonna happen and i like i was like that's fascinating to me because that is not what we're are we're we're we're we're we're bullied into this box and anyone who resists that i think is inc interesting to me i think you are you touched on something very very true i used to say this all the time i go i feel like the world is ba robbins but all thirty one flavors are vanilla and i was just because i was like i look around and it's all vanilla vanilla over here another vanilla choice over there another vanilla choice over there every living is very vanilla lifestyles and i'm not gonna pretend i'm some renaissance man adventurous but in my own way i feel like i fight the good fight against vanilla i try to choose to live my life in a way that makes sense to me even if it is non standard and that has and that that is something like deep inside deep inside the core i feel that i feel that that's what i meant to do that's how i meant to live and i take great pride anytime i do something non vanilla i try not to do it just for non vanilla sake but actually sometimes i do that too just to push it right like you have times i just go and i go eat the you know caramel ribbons or the the the bubble gum flavor whatever i don't even like it the bubble gum flavor taste tastes nasty but i'll just do it just to remember remind myself not to be totally vanilla and so i am with you on that and that brings me to something that you tweeted out that i wanted to talk about it's called the adventurous this is a how sick is that you tweeted something out about this you go this you out don't of what you say this looks awesome i wanna do it i go to the website immediately i'm like this requires leaving the house not gonna do it but let's just check out what other people are doing copy is so good the copywriting is right i'm just gonna read it out loud because i think it is worthy of of a little oral speech here so we're are the adventures this is what it says on the website we're fighting way to make the world less boring our planet used to slap us about the face cheeks with iron fist of adventure every day maps had edges to walk off whole continents late undiscovered but now the entire surface of the earth that it's scanned by satellites and shovel into your mobile phone tag with watery about what restaurant serves the best mocha latte f a shit we live to find ways to make the world a bit more difficult to bring chaos into our over sanitized lives to create adventures where you don't know what will happen tomorrow or even if you'll make it because we think there's no greater moment than those seconds as you leap into an abyss of uncertainty and potential disaster okay so this is our art fellow artists out there you remember the episode where sam declared that he's an artist and he's gotta create it this is this is really amazing copywriting i think this is like such a good example for the swipe file of a like you know in my power writing course i'm gonna like use this as one of the examples of an us first them us first them frame where status quo breaker which says the status quo if they took something good which was that wow your mobile phone has you know like the full map and you can get directions you can find the best restaurants you can and they're like you cuddle little baby you are o you living this over sanitized life don't you remember what you were put on this earth to do and how life used to be back in the good old days and i think that that nostalgia the us versus them this is amazing copywriting are you gonna actually do one of their things yeah i i messaged them and i and i said like i was like hey i'm gonna try and brag to you because i wanna impress you but here's who i am and i like listed off a bunch of credentials i go i'm not asking for a discount also very copy how do you brag without how do you brag while nodding at i know what i'm doing here i know i'm doing i just wanna say this a loud likable brag i emailed them i go well i'm gonna list a bunch of accounts accomplishments because i want you to know who i am i'm not exactly as somebody but i'm not exactly not as somebody here's what i got and i and i listed it out and i go the reason i'm explaining this is i'm gonna pay full price i'm not asking for any type of discount or anything like that but like i wanna do one of the america one and i want to baby like bring a bunch of friends and like tweet about it and things like that like when are you doing in america one because they don't basically what this company does is you pay nineteen hundred dollars or something like that it's pretty cheap and then they either give you a car or a motorcycle or maybe a bicycle for different races and they host these races like in mongolia and they drop you off at point a and then it's like you have three days to travel three hundred miles to point b and they literally just say alright everyone bye we'll meet you at point b figure it out and like one of those things is like you have to drive a mini bike which is like a fifty cc which is a very small motorcycle it's basically what they wrote on dumb and dumb another one is like a car is a rick shot which is like a well you know what yeah yeah and so like they do these crazy things and yeah they're amazing in sean go to their fa faqs for the event this is another like really good a really good way to like explain how to do copywriting because their faqs they're discussing go to like click one of the random races and then go to like the faqs they're discussing really serious topics in an incredibly conversational way so they'll say like they'll say like we plan on doing this unless covid ruins it then it just ruins it like they just like talk to the really here's an example i clicked mongolia and it says the route the section one the route mongolia is big really effing big and driving through it as any of you ex mon mongolia rallies no is brain squash awesome thousands of miles of in endless horizons mountains dirt roads nomads blah blah blah so riding through it on a motor motorbike designed for children is simply res i don't know what if that means mongolia calls to the soul like a shit and then it sort of explains what's going on and then go to the go to the faqs and you'll see like they're like you pay nineteen hundred dollars with that comes your little mini bike some of which are good some are bad but that's part of the excitement and then like like they and they just like explained it's like what will i eat mutton noodles question mark whatever you bring with you buy all the route or are lucky to be offered lucky enough to be offered along the way period next week how good is that yeah this is really cool who's behind this is this like and just the guy i think it's just two guys like two friends like these like i i watch their videos they had make launch of videos for each one and just two guys it's really fascinating so i wanna do one i don't wanna travel to mongolia because like by the time they have it maybe i'll have like a kid or something i don't know but like i would like to like i like if they were like if i go to colorado or canada or like mexico i would do it we're more of like a convenient adventure yeah so look like cold the wild in my backyard yeah so they could do that speaking of like levels and like content have you seen coffee z i've seen coffee zillow yes can we talk about this yeah let's talk about it let me give you the background about this guy so james coffee z he only has one point something million subscribers on youtube so he's not huge huge yet but he's growing quickly and yeah small boy stuff yeah and he basically his whole thing is he wants to uncover internet scams not just internet but mostly internet so guys like fellow podcast guests ty lopez like he'll do a whole thing on ty lopez or whole whole do a whole thing on andrew tape or whole thing on dan lok because like another internet guy which are like typical he he answers the question that i often google which is is x person legit exactly and he's trying to answer that question and and usually he's going and saying they're not legit here's here's what we know so he this with you know bunch of people and now he's doing moment on logan paul logan paul had a thing called the crypto zoo i think it was called which is like this crypto project that has all this shit going on and but the point being he has the most attention to detail shit i've ever seen like i i saw this on casey neistat sat casey neistat i'm like how are you making just your commute to work so fascinating it was like because he had all these interesting shots that were so thoughtful this guy has the same thing where they'll be like a robot sitting behind a bar and it's just like you know like oh i had a tough day at work copies hill was talking to like a fake robot and i'm like how is this interaction so freaking good or he'll like fly in people who worked with logan paul and he'll interview them in person and make this whole like thirty minute video that's as good as sixty minutes and right so fascinating and it just shows you that there's levels to like the game and people who turn it up a notch i think they're rewarded yeah this guy his production quality has gotten like kind of insane recently and i think that you know he's thriving on some of the big you know questions or controversy he's sb spf logan paul who else did he do jake paul i think he did what's his name annotate things and things like that yeah he's he's cool he's he's good i and i i really like this niche i think he's carved out like a really strong niche and brand like visual brand too so i think he's done a a kind of an amazing job with with his videos and his content but he kinda has pigeon told himself and there's just one move that a lot of people make the liver king made it when he said i do not take steroids and now this guy is he does the same thing where he says i do not make money through advertise through ads because i want you the reader or the viewer to be supporting me so i can make more genuine shit and i'm like no don't shut that off you may feel that way you may feel that way today but like casey said has this funny thing where he was like dude i had a hundred million views before i turned ads on my youtube because i thought i was being like an artist and that was stupidest thing ever because like i had i was so broke at the time and i couldn't like make more videos and had i done that would have i made an additional million dollars or whatever it is and that's how exactly how i feel out i'm might do just take the money you could take the money and still be cool and ethical and by the way we can put like a before and after on the screen like if you go back into his channel three years ago it's literally him in a messy bedroom it's like holding a mic up with his hand and you know it literally it looks different his background looks different and that's like you know how we started and this you you can see the jump up in quality in three years is like pretty insane to be honest with you three years isn't that long dude it this podcast is three years old i think and like just like the other day you like didn't even wear a shirt when you recorded like like that's for like we we said already i don't even have a camera that works yeah i mean like this guy this guy killing basketball hoop by me now so where we you up like it took forever just to get a video camera that works and we still call it a video camera like cam quarters is broken yeah i that's not to get a cam order yeah his per his progress is is wonderful yeah that's amazing alright what else we got what other what other content you wanna do i don't have anything okay wow the well the well run dry okay let me give you one have you seen this a website gently dot com no i think this is kinda of a cool idea basically it's you know like people you you do this probably you'd probably buy like kind of vintage leather goods or whatever off of like i don't know whatever some like ebay or posh mark or do there's all these secondhand hand marketplaces that that exist so i just named three or four of them the real real right there's like all these different places you could go what gently did was pretty smart was they just said alright how do we make a search engine so you just tell us what product you want we will go search all the different places and then we will just send you text message alerts as we find good deals on that thing here and that brand of that item that you want i think this is pretty smart and then they cut a deal with all the different of marketplace which is hey if we send you the the customer we bought we could bring the customer the buyer to you how do we get you know our ten percent kit cut or whatever it is off of that purchase i think this is anytime you have like a fragmented set of places where something is the one stop search for it and search and look they did smart there's like these alerts so as soon as you put in that you're interested in something they'll just constantly alert you about this thing it's sort of like this like highly targeted you know ad that they're they're sending you each time and then you can go and you can buy the thing and i think this is pretty cool save customer bunch of time brings these marketplaces customers and and does it in a way that's like actually like pretty seamless so i thought this is a actually like a pretty cool idea i'm gonna sign up for this you are right you stereotype tight to me correctly you made some bold you you you made a stereotype and you're one hundred percent correct i was looking at investing in it and i was like alright let me just try using this thing and i was like oh i don't have like hobbies or tastes like you know i don't there's not a i don't know any of these brands i don't buy any vintage goods or like you know exclusive designer things and so didn't really know what to do it looks like it's trying looks like it's kid well it looks like it's for women mostly because it's posh mark that's mostly women i think only women or mostly women the real real mostly women i actually just wanna to the real yesterday they have a story where i'm saying it's mostly women i i believe but no i i like this i don't know if this could be a big business when the margins be like nothing yeah because you're taking a cut of a cut i think that's the the hard part you have to have like really high volume but i do think there's a it's a it's enough of an interesting wedge where like they'll probably need a second miracle meaning if they they have the first miracle is getting this popular where people start using this all the time and then the second miracle is gonna be something like you know they they create their own you know supply on the on the marketplace or they create their own marketplace out of this or they they gotta do something maybe it's some subscription i i know they have to come up with some other thing that's going to gotta make this work so so i do think that that's the that's the second thing alright let me give you an idea now you've used click funnels correct yeah i have i've made a lot of money using click funnels i you what is click funnels great at why would anybody use click funnels quickly spin up drag and drop landing pages that can also accept money and the landing page well there's a bunch of landing page builders that are drag and drop why click funnels is it better design is it you faster easier to use what what is the benefit it's mostly horribly designed it looks like it was designed with like a set of crayon and the reason it's like perfect yeah looked like someone like just got like a run a blue crayon and like a whiteboard it they just like turn that into a website so no it does it just has a three or four features that are exactly what you need for getting money quickly on a website and i think you know one of them the way i would just describe it it's it's called click funnels for a reason which is that they are they're specifically funnels so they're like designed to convert a customer through a funnel which the funnel might have those fun might be like first we're gonna grab through email we're gonna optimize for or grab email then once they grab the email we're gonna then offer them this upsell or we're gonna then ask them to pay and if they don't pay then they they'll go here and the whole point of their software is to get your money to become my money and there that's like what they do they they go you have someone on your website how do you get the money in nor bank their bank account into yours and they make it easy so you check like perfect you can explain you're part they you accept an email you get the sale you do an upsell you do all this stuff and they're una bash they're they they they're una unresolved whereas the funnel will be like upsell it'll be like upsell one then if they say yes hit them with upsell two if they say yes them with up upsell three if they say no hit them with down sell down one down sell two down i like what the hell are there i i literally don't even have enough products to like fill your funnel i don't have down products what are these but it works it works it was quite a works and i think click funnels does over a hundred million in revenue or something like that they throw that hundred million number around a lot i think it's way more than nine more annual thing i think their churn is really high that's that's the problem with these things is like the churn like that attitude of like make your bank account my bank account that doesn't exactly have the most like the best longevity but yeah your customers are kind piece of shit the marketers you're bullying them yeah i think so i think somebody can make a click funnels two point o in fact i think we could make click funnels two point o like i think if we used our brand we could create a better click funnels which is one think i did russell b he had a he was like a content guy i mean he he like had mastermind minds and shit like that but he had a huge list and then he like launched the software and it wasn't great at first in fact it's really that great if there are any developers or designers that don't use crayon you build us a click funnels competitor we will we will promote it because click is honestly a very useful tool it is very super useful good at doing the job which is the your money to buy money thing which is exactly what a lot of people want and it's simple and and that's that's the beauty of it when you make a click page it's like there's no navigation there's no footer there's no scroll it's like yeah it's a giant box that says give me your fucking email and it says it's like a flashing button and then it says if you click this thing with your email something all goods gonna happen and like they'll might something good i i guess i'll put my email in and for some reason i don't know why this is still a thing when you sell a product there all of the product images are like pictures of dvd and pc game boxes do you know what i mean it's a box that always it's like a cd dude my like i don't even own a thing that could accept a cd why is like this this like product always like a set of cds yeah exactly still looks like it's because it's info right it's the equivalent of an info commercial but online so i think some somebody click quick funnels i also think specifically for e commerce there's not really a click funnels for e commerce there's a bunch of people who think they're click funnels for e commerce and trust me i am in commerce i have tried to build funnels using s gun builder all of these guys nobody done it nobody has made it simple nobody has made it stupidly obvious where you hit the customer over the head with the offer and like that's all you really need to do and i've looked at so many of these and nobody has nobody's made it dumb enough everybody makes it too smart and and so i think there's there's generally like a click funnels like two point o and i think that there's click funnels for e commerce is a is an opportunity that's out there and i think you would need like you'd either need to be a russell brunswick type of guy where you are going to independently build your brand as a smart entrepreneur entrepreneur marketer type dude or you should partner with or like we we like someone like us who already has that audience in that brand can distribute a product like this and get it to i don't know probably somewhere between like three and six million arr just off of our audience it's is actually good but of the product that actually has to be good have you heard of well so another thing that click funnels did like the these guys are really fascinating and at first i was a hate on them and then i was like oh no they're alright but they they're what their conferences are in are are a little cringe but still cool like i respect it but they make money off info products and this was so fascinating and so smart so a lot of big software companies they're like dude i'm not gonna sell anything but the software because like this one thing makes so much profit and revenue like i'm just doing this one thing and they were like nah at that see we don't have a lot of money to spend so or bootstrap our marketing is gonna be profitable and so they write like guides and do all this stuff and they'll charge like a hundred dollars for like a book and when you buy that book you're automatically like get a you know a month free of click models funnels and they basically when they hit a hundred million in revenue it was eighty million in subscription revenue and twenty million in info product revenue and they would create these info products and sell it and that's good because they would acquire a customer for a breakeven amount for an info product and automatically add them into their subscription revenue for their software and that was really fascinating i thought it was a great idea and it they they've proven that it can work really nicely yeah i think in general breakeven marketing is a phrase i've used and every every single company i've built which is like what is a version of our marketing that itself is a not a cost center as a profit center it doesn't have to be the main marketing channel but like we should do something like for you hustle con it's a good example of this right yeah i'm gonna do hustle khan it's gonna get people to find out about the hustle it's gonna take people who like us and make them love us and make them super evangelist and it's gonna get all these speakers to come speak that'll become content so that's marketing there but you were like yeah but this is not just like a money pit now we need to make money on our marketing and i just feel like most people don't really consider that but it like at twitch con when i was at twitch is the same thing twitch there's this thing called twitch con it's this like i know thirty forty fifty thousand people something show up to this thing it's all off that and they they don't really try to make money off of it but the merch store at twitch con literally the line is like it's like imagine like the say of conference center or whatever which is like a you know a three mile long building or some shit like that the line is the entire three miles it's like the craziest line you've ever seen people waiting slowly like hours to go in to buy your hoodie and i was like this is crazy how much should we make off this and like it was like you know run by this like two person team it wasn't really like the main focus and like you know the the event itself you know has sponsored stuff that they did have revenue but like i felt like there could be so much more that was done there was so much more like potential to commercial that thing i get it which is like in your company of twitch sides you don't need to worry about making a couple million bucks off this thing but if you shrink that kills me still kills me yeah exactly exactly it's like well first of all you should've have just been able to sell more merch just like by being more efficient like you know how many people didn't wait in this four hour line you know that that's just like one thing all altogether the second thing is if you're not twitch you're not generating you know call it billion dollars of revenue your click funnels or the hustle or your a normal sized business these these break marketing things a marketing event that makes you five hundred k or one point five million or something like that that's actually quite meaningful compared to it losing five hundred care or losing a million dollars which is where most companies default too and i think just with a little bit of creativity you could turn a lot of cost centers into profits centers or at least break even when it comes to marketing dude there's this attitude that i've been having lately so i've been working on this like new project and i've switched my attitude when i was starting the hustle i was like i'll do anything for any advertiser to make any amount of money like whatever dude i you what i mean like i'm like i whatever i just need i need pennies give me pennies i'll do it all and i'm like yeah sure like you know you know the rules said no cbd but like you know like what's i have an eraser we gonna erase that rule and now i've been like saying like nope this is what it is i say no to everything and like ugh this person wants to join i don't really feel like it let's just raise the price really high so they don't wanna join or like you know what i mean or like like let's legit like this this this type of attitude it's made it's made the businesses so much more successful having that attitude and like it's it's pretty fun for you know you know like there was this hot girl that i knew and i was like and she was like joking and she's like my motto for getting dudes is treat a mean keep them keen the demeanor i treat them the happier and more they want me and i was like it's the greatest thing you ever i wanna do that with my life of course it didn't work with women but it's kind of worked with business is treat a main keep them keen it's like more we say no the more they want it and i can't believe it's worked that way dude r is just an underrated strategy in general let me just spot that out there i don't know what the hell she's talking about but it arrived that made feel good maybe think that she's got her shit together dude trade him mean keep them keen now you lived in australia a keen it means like you know like you like them yeah you shouldn't need a dictionary for your catch phrases like i was my personal opinion right like you didn't know dolly part was though so like you don't really know anything alright i got a bone to pick with the fitness industry so you're fit i'm aspiring to be fit yeah and a lot of the products i feel are geared towards people like you it's like bro you wanna be ripped it's hey do you want you know girls do you wanna bare butt and flatter stomach you know that's kinda like most would take me that's you and then that's the female version of you i feel like ninety percent of like ad dollars go towards that when it comes to fitness would you say that's true yeah just people who wanna look at and naked so you're struggling with your light bulb there by the way i know so there's this thing there's this compass that lets you show how to center it perfectly so that it floats but it's not not participating people are loving that big by the way you're gonna sell a lot of them in the videos they're loving that light bulb yeah i know i'm not shouting out who made this because i'm gonna make our own this is this this is the start of our merch store i've decided we need to do merch we're too we're too fucking catching to not have merch is points bro we just gotta get the coin business coins dollar bills whatever alright so so anyways fitness okay ninety percent of dollars i feel like go towards getting you spring break ready but my trainer for example he works he works me on the garage and in doing so there's a whole bunch of people that passed by and i gotta say the most interested group of people that passed by are not looking to get ripped shredded jacked sw whatever words you wanna say that those aren't the words that they're interested in they wanna be knee pain free they wanna be back pain free they wanna be foot pain free and i feel like the pain free version of of exercise is a little under marketed and for every you know p ninety x or beach body program i think that there should be a even bigger version of that that's just helping mom not have knee pain when she walks or gets up from her chair and and i think that what happens is there's a lot of workout programs that would say we could do that that's what ours our program is great for that like we both like these over toes guy he's great for that but there's still this leap that the person has to put together that oh if i do these exercises then that will be the the benefit that i get out of it whereas somebody else might be trying to jump higher or run faster and i think that in the same way that the you know that vitamin brand ollie how they instead of saying we provide vitamin d or we we provide magnesium it's like like we sleep better yeah yeah immunity sleep better you know whatever they they basically just go straight to the benefit and i think that there should be a juggernaut of a fitness company that is simply trying to make it so that you are back pain and knee pain and foot pain free neck pain these are common pains that people who are you know have a ton of money have a ton of motivation to get these things fixed and it's just a lightweight exercise program i've been telling you about this remember i was like my instagram feed is just full of shirtless dudes like stretching their hips and like doing like stretches like it's just this whole they caught it mobility now mobility is the new pain free you know or mobility like the new abilities i think i think it's the right idea but i think it's the wrong frame i don't need shirtless dudes stretching their hips i need mom saying i woke up every day and i had this problem i just i just thought it was i'm getting old that's it and then they put me on this you know twenty one day program by doctor knee and doctor knee thank you so much i now walk pain free i walk my dog i could play with my grandkids thank you so much doctor knees and we need doctor knees as the brand and we need the testimonial that being ripped shirtless guy stretching his hips it needs to be you know what do they call it this the silver tsunami or whatever like it needs to be somebody with a little gray hair saying how they used to not be able to just you know do simple stuff in the kitchen and and get out getting out of bed and now they can i i mean i don't know what else to say other than yeah i agree the company was it called what was the thing that it's like i i have one is it hyper i forget one of the one of those like either hyper or the companies they said i remember they're seen their pitch when they raise money they go we wanna be the nike for recovery and right i don't i think is the the is hyper price i think that'd be challenging to pull off because they're just kind of selling a a product that's a bit comm now just like this vibrating thing but they've done a pretty good job at the branding but i think that that pitch was quite interesting and i actually think it has legs i think challenging but it has legs and i think you could also have like a nike for you know like pain free like like i actually do think that that's like there is something quite interesting there with that yeah the way calm did around meditation if someone did around just getting rid of pains that you think you have to live with but actually can be reversed do you have pay i know but like like for example my trainer he trains he trains me but he also trains my mom he trains my neighbor who's like the ceo of a big tech company but that he also trains his mom and in fact my neighbor who's the ceo of a tech company he will miss sessions all the time because like you know whatever he's on calls and shit like that but his mom never misses and she's never worked out like she didn't have a gym membership she went from not having a gym membership having a personal trainer and when you see what he has her do it's like is this a library like you're stationary for like ninety percent of the workout and it's like yeah she's sitting down flat footage she's just trying to push up from like you know her toes because her toes are incredibly weak and that's causing a whole bunch of structural issues so he just perks toes then ankles then he gets to like to the calf and the ham then the you know and he he's just working his way rebuilding it and she's like mowing her lawn now like she couldn't like walk basically like she from my neighbor's size to my house she basically couldn't get there each day and now she's literally mowing her lawn and and that's kind of a credit kind of a crazy recovery why don't you just get ripped just do that also well try your boy likes cheese okay there's a little bit of problem i never had a burrito so i i but if this should do a shirtless pick because oh so i like it got really strong and then over the past like eight weeks i've lost fifteen pounds and i'm trying to like i just like to try to do so now i'm trying to get skinny and everyone's like how are you doing it and the answer is i just don't really eat you just be be hungry all the time and my my trainer my trailer was like well what's your goal and he i go i wanna look at naked and live forever and he was like cool well one of the proven things that makes that people live for a long for a long time is calorie restriction so just not eating a lot so if you wanna live for a long time you just gotta get used to not eating a lot so i'd be getting used to it and it's not so bad it's not so bad but it is kinda bad it's pretty bad i'm on that warm buffet kick bro i'll try to lift on ninety five rich happy tell great stories eating like shit but enjoying every every meal as you drink like a coke zero a coke zero that's my splurge i drink a coke zero and i drink a f that's my drink you ever drink a yeah here's another service someone who has the exact same life scenarios as you but is fit will send you a shirtless picture every day and say there's no excuses oh you're you're a mother of three here's a mother of three who's fit she's gonna send you picture every morning what's your excuse now oh you're entrepreneur sam is gonna send you a picture every day i'd say yeah i'm also an entrepreneur what's your excuse it's gonna be called shameful foley shane safely dot l y shameful yeah and we we simply ask you what's your excuse what look we started actually like a nice guy hey we understand life's tough what's holding your back the realities of life is time is it money is it your kids is it your your unsupported husband what is it and then we find you an exact match who to overcome that that thing and they just guilt you every morning if you're on your phone right now listening to this go to tiktok or maybe also instagram but for sure tiktok and type in the word papa sc so it's p a p and then sc s w o l l i think or s w o l e there's this guy on tiktok who came out of nowhere and he has at this point like three or four million followers or maybe even more i forget i looked a few months ago and all he does all days he has one video and he just walks up to the camera and he goes go to the fucking gym go to the fucking gym go to the gym that's all he says and now he's selling t shirts and mugs and all those stuff and he it three times a day he makes the same video every single day just says go to the gym go to the gym and it's hilarious have you seen this yeah i've absolutely i've i see this guy he just walks up to the camera dramatically says this one thing and everyone everyone goes crazy it's the best let me tell you about a diff a different tiktok thing that i think is pretty dope alright let's let's wrap it there i still got some more but it's there's too late the upset of bring them up and bring them up now alright