if you ever listened to this podcast or you like this podcast or it's the first time listen to this podcast i swear to god i swear on my life this podcast is amazing today this episode specifically i can't guarantee care you all about all the rest of them but today's episode is amazing everything that you've ever liked in any piece of content that's around business life motivation inspiration people doing cool shit it is in this episode i swear on my life you will love this episode and i've never said that before this is the first time and it's probably the last time ever do that because i don't wanna die the last twenty minutes are by far the best make sure you get those last one minutes i feel like i could rude where i know i could be what i want to put at all in in like a day's off on a road less travel alright we're live sean how you doing how am i doing did you know it's funny some days i wake up and i'm andrew hub gods son i wake up i stretch i get my so as loose i get outside i get some sunlight and a cold plunge i saw i do everything i meditate i focus i pray i don't even believe in god i'm just praying to the universe i do everything and then some days i like today where i wake up and i just wage war for my boxer in my bed i don't get out of bed i open up my laptop i'm like oh what's coming in what's coming into the inbox i'm ready i put on my armor and i just start i'm launching ad campaigns i'm fighting off a cease and desist i'm texting somebody i'm i'm diligent like a deal and three hours fly by i haven't brushed my teeth i haven't changed my clothes i'm like i'm just still sitting sitting in bed i do a zoom call they're like are you in bed i'm like brother i haven't gotten out of bed yet i just started i woke up and i was playing the game and i if i'm honest with you if i'm totally honest with you i've never feel more alive than when i'm in that second mode i'm sorry you ever forgive me i just feel more alive when i do it the wrong way it usually starts with like something bad that you see like a fire like why the hell are we spending this much money on this or what exactly what it wage war it's because i'm like something triggers me i'm like exactly why are the numbers lower than they should be f this i'm gonna a single handedly change this dashboard right now or you know somebody text me saying whatever did you see this or hey you know we get an email in that's like hey you're screwed i'm like not only am not screwed i'm thriving hold on just give me ninety minutes on this and i will turn this around and i just like i don't know it's just it gets something in something comes out of me that's just more valuable than all of the good healthy stuff years ago we talked about a company on here called jam bees and i felt it was the stupidest idea that i've ever heard i think it was underwear that you could wear shorts bro i'm not gonna flash the audience but just so you know i'm pot in jam right now and that's what i was gonna ask were you wearing jam i like i thought it i was the dumbest idea and you're like oh i own a bunch of jam b's i bought thirty pairs of jam i even cut a deal with him for the milk road to advertise but i was like pay me and jam credits he gave us two thousand dollars of jam credits to run an ad and i was like dude i'm eating off this two thousand dollar you know store credit right now i've never been more thrilled speaking of eating i see on the top of our document that you have something called the insane pizza business yes what's what's alright you're gonna know about this i didn't know about this so our buddy valve tweeted this out he goes the biggest pizza chain in the country is one i've never heard of hunt brothers pizza yeah and here's the hook these guys went in and basically found a new way to do the pizza business they've spread to nine thousand stores and i'm pretty sure this is my guess work i'm pretty sure they're doing over five hundred million a year in revenue and they're growing very very fast so what hunt brothers is if you're like me and you're a dainty little flower that only lives in you know metropolitan areas lives places yeah exactly we cut our nails over here okay so so i've never run into a hunt brothers but apparently if if you've never worn shorts before there's a direct correlation of how often you worn shorts and how often you've eaten hunt pizza venn diagram is a circle yeah so alright so basically what these guys do is they created a pizza restaurant that is only like fifty or a hundred square feet the way it works is they put them into a lot of times convenience stores gas stations places like that and the owner of the gas station now has a little pizza shop inside so he can pop in a pizza it takes five minutes it comes out kinda like you know bro hot and they can sell them by the slice or as they call them by the hun and they sell a hun of pizza a hun of pizza is a quarter you know one fourth of a pizza and they sell it for like you know a hun is two eighty nine or you can get two hun for five forty nine or you can get two hun for free if you go to our youtube channel and subscribe nice segue thank you very much job i really just do this too amaze myself at this point two hacks for the price of a like i dig it alright so so what these guys are doing they they basically you buy the the france you buy the equipment for ten grand so you give them ten grand they give you the thing but then after that there's no contract there's no licensing fee there's no royalty so it's very different than a traditional franchise all you can do is you have to buy the ingredients from them and so the way it works is you buy the ingredients from them they they have like i don't know distribution centers across the across the country they have like i don't know what is it like a hundred something you know sixteen regional dispute centers a hundred trucks that are delivering pizzas daily to out of each center to to do this and it's crushing in the south in rural areas really a lot of areas it's like the dollar store out the dollar general or dollar tree really have thrived over the last decade and one of the reasons is like there's a whole bunch of places that are kinda stranded stranded land people don't build enough retail there and so you know the dollar general becomes thus spot it becomes like the store you can use it's like where you go and get a gallon of milk yeah exactly and so what these guys are doing is like there's a hunt brothers inside the gas station there might not be another restaurant for like ten miles yeah or there might be just very few options and so the hunt brothers becomes like you know to the defective facto restaurant choice have you ever been to a town that's been like that yeah my buddy my best friend in college my buddy trevor he was from a place called lander wyoming and and and i was like i've never heard of lander and he's like we got five traffic lights told yeah there's one street that has like stop you know stoplight lights and there's five of them and that's it we went there and it's the only time in my life i've ever been like yeah let's just drunk drive it's fine there's no cars literally really got drunk and we drove there's not a single car on the road because there's nobody in this town there's like nobody there's human alive he would leave his car key in the car in the ignition what do he just a guy go to a store he just come back out and like the car the key already in the ignition dude a lot of times they'll leave their car on like when i go and visit my cousins in these areas they'll leave the car on he bought his car used and he was one day at a gas station and this giant native american guy came up to him he was like brother is this your car and he's like yeah it is and he's like hold on he goes back to his car he has a keys he's like i used to have that car here's the key here's like an extra key i've had for that car for a while it's a it's a crazy place so anyways it's places like that where hunt brothers does really really well i thought this is a pretty genius model because what they did was they changed the footprint so in the same way that five hour energy said let's not sell an energy drink in the fridge where we're competing as red bull and monster let's get let's create a small shot size you know non refrigerated sku that we could put right up at the front by the register they changed the footprint and because of that they were able to compete in a category because they became a category of one where the only energy drink that's a shot size at the register and what hunt brothers is doing is they're like we're gonna create a new category forget domino's forget pizza hut we're gonna be the pizza that's in the gas stations and it's ironic when i was researching this i thought like you like oh this must be like isn't it gross dude people love this pizza though like dude i they're like honestly it tastes better than the pizza i get domino's like the the the amount of like love that this brand has it's almost become kinda one of those it's so bad it's good yeah it's like white castle it's like white castle where it's like it's just it's it it's distinct so if you want it that's the thing that's gonna solve that problem but right it it doesn't feel good and just here's the math on this so a normal hunt brothers location might drive ten grand a month of revenue okay now remember they have no royalties they have no licensing fees they don't charge your a marketing surcharge all they do is is they just charge you for the ingredients it's about fifty percent gross margin so that means on ten thousand per location they're doing five grand a month per location in the ingredients five grand a month times nine thousand locations that they have is forty five million a month that's it over five hundred million a year and they're like dude this is it's working like now we're going into military bases and basically like anywhere where you you couldn't justify a full restaurant build out we we can still survive like we're like the cockroach of the industry we can if we could survive in places other people can't so like you know domino's might make seven hundred thousand a year in revenue and hunt brothers won't do that they'll do a hundred twenty or a hundred fifty or two hundred so they do less revenue but they're only a hundred square feet or fifty six square feet right it's like tiny and so they can just fit into places other people can't fit and i just think this is a it's an amazing business i was blown away by the scale and i think that there's actually many other businesses out there like the five hour energy example like hunt brothers that if you just change the form factor and you figure out how to do the the sort of like the mutually figure forget out what is like there's a type of parasite that's mutually beneficial it's like a like you know they're there's fish that that that live on top of whales they're like we eat the thing off you but then we get all this other free stuff that's basically hunt brothers because if you're a gas station you put one of these in people will come in well we'll guess what they don't just buy the slice they'll also buy a drink and then they'll buy this and whatever and they're like you know for for a long time gas station space subside on you know oil beer and cigarettes and now there's like a new one there's like a fourth horse pizza pizza is now here and so this like fresh food enzyme gas stations is has become like a a big win win for them and they've been around forever it looks like on wikipedia they started selling pizza in nineteen sixty two changed their business in nineteen ninety one to the current iteration so they've been around for for a long ass time they did a thing called pepe i think i was like pepe yeah wholesale food or some shit like that and they were doing kind of the same thing but without the front facing brand so they were doing wholesale food wholesale food basically you know selling food in in wholesale to to other places so they had that kinda like the supply chain side of it but they didn't have the brand and so the brothers came together and they were like what if we made the consumer brand for for this and it's kind of like a b b c model right we'll we'll give the brand to these gas station owners to these convenience stores and then we'll supply the wholesale food like we already knew how to do what's even crazier is how weird things become cult so for example have you had canes cane chicken raising canes or raising cane sorry raising canes like it's okay it's fine but it just has like a crazy cult it just very really weird how things kind of catch on like and i'm really fascinated by that because raising kain is fine i guess like it's really weird how they serve their stuff in styrofoam still and they just give you like a piece of bread like that's just kind of odd and that's weird that it it it's now a cult thing amongst young people and it's weird that this is also one of those things but it takes like thirty years because it's almost like you have to grow up knowing that it's a thing and then when you're growing up it's gotta be like the nostalgic thing that you post online about do you know what i'm saying it's not a game plan you can execute because it's not predictable and it kinda takes twenty thirty years to do it but when you do it you it's like it's like when you it's like those people who you know get hot and they're in their thirties or something it's like what that's what that's found money how'd you do that and it's like these brands that they kinda just were like low stakes brands that survived but then twenty five years later years later they become trendy and they're like we're what the fuck we're trendy now these mom jeans are cool now alright at sweet i just had these because i liked them right and that's basically what happens to these brands is twenty five years in they get this gust of wind that like picks them up and makes them cool all of a sudden do you remember x fl like the alternative nfl and they had crazy names of their jersey like he hate me your x fl name is sean found money p that's sound money that's your that's your new nickname now the guy who got hot thirties you're officially found money that's cool i didn't think that this would interest you and i like you more because it does i'm trying it's actually part of my my p team was like hey you need something relatable bro yeah if you give the caller can we find a blue collar business for this guy to talk about here yeah sean you know we're hit we're taking in the numbers because you didn't know who dolly was we gotta re revitalize it we gotta make people more related score is dropping i got my like my fictional p team over here like guys we need something let me tell you another thing that is probably even more random so listen to this so in two thousand thirteen this twenty nine year old swedish software engineer he posted on reddit in a web development subreddit and he said i'm f around with google maps and their eight new api and i made a small application i'd appreciate your feedback and suggestions and you click on the link and this it's a thing called geo guess have you heard of geo guess no alright this is gonna blow your mind and so his original application was a small thing where you basically see a random street view of google maps i've seen this and you have to guess where you are and so they'll drop you off like you can do like a it depends how hard it is but it could be a barn and you see like gram ass and you see like a half of a road and then on take tiktok these guys were like this is rural kansas and then they'll like drop the pin and there with like twenty feet of it like i can insane yeah and so like it could be easy so it could be like times square or the you know athens or something like that but then it gets more complicated where you'll get dropped in some place in ghana and you have to look at the license plate and you're like the license plates are yellow i know that's a thing in ghana and i also know that like these cars are this model of car they quit selling that in ghana this might actually be this other location and so it's like a contest basically it's a game and it does okay and so up until two thousand nineteen it's only doing okay it's i believe it's a swedish company and all the revenue is public and so two thousand nineteen the company did four hundred and sixty seven thousand dollars in revenue and sixty one thousand dollars in profit so he's five years into this business six years into the business or or sorry three years the business and it's doing okay and like barely a full time living well the pandemic hits this thing explodes and so check listen to their revenue growth two thousand twenty two million twenty one ten million twenty two eighteen twenty three they did twenty one million in revenue and eleven million in eb and the owner took out nine million dollars in dividends and so at this point this thing it's called geo so in two thousand nineteen two thousand twenty the pandemic hits people are sitting at home originally it's just monetizing with some advertising not doing that well he decides to put up a pay so you have to pay for certain games and his revenue blows up and so does his traffic and so at this point this guy geo this website it has fifty employees and does and it has fifty million registered users and if you go to their traffic on similar web it's like twelve or fifteen million a month totally and there are all these youtubers and tiktok who are famous now because of it and so there's a youtuber that i was looking at and i've i would watch his videos he has something like one point three million subscribers and in fact geo has created a world cup so it's a hundred thousand dollars in prizes and they do this like in person event and these guys get dropped off in the most random locations and they in at sometimes within seconds they can guess where they are to within like a mile it's insane that this guy has built this company and it's just amazing that something so small and so silly has become such a serious business this is an amazing find kudos to you love that you found i had no idea this was a business i had seen the games of the guy's guessing right like this there's there's one guy i mean i can't even describe what he looks like but he's like ingrained in my mind i see him all the time on dick tiktok cruz just like he's like a god at this and it blows me away when i didn't realize this that there's actually a business for this i just assumed they're using google google maps i didn't even know that there was a there's a website that does this and that i went to it i tried to sign up to play i wanna play while we're doing this and it's you cannot play you can't do pay until you pay and the pricing is hilarious it's like two forty nine a month to play like five minutes like you get to play once a day but if you pay two eighty nine i'm like for extra like forty cents you can play unlimited in my brain's like screaming the value just for forty more cents i get unlimited play and so yeah i wanna do this i we we we should play a game of this i'm do you an account we should we should play one no i i didn't i didn't sign up but i should the guy the guy's youtube you're thinking about and take tiktok i think his name is rain and i think he he has over a million subscribers on youtube and his views are huge and so and he's not the only one there's tons of these guys doing this and it's really actually wildly exciting to watch it's very strange dude we should sponsor this there's not many things i think we should sponsor there's not many places where i wanna be a big fish in the smallest of ponds but if there's one it's this nerd olympics of geo guess to be able to go and sponsor this thing for like you know nineteen ninety nine get get to my first really banner somewhere it's awesome right we are we are the official podcast of geo guess there is what i would like to be it's really cool what these guys have done and the cool part is is that just like in the uk so in the uk there's a website called companies house where you if you're a company that does i think ten million in revenue you have to display your reports or your financials i guess in switzerland norway is he swedish i think it's swedish sorry in sweden you have to do the same and so it was actually a little bit challenging to find these numbers because i've gotta do all these translations but you can actually see all of their numbers for their revenue and things like that and so you can go back and track their growth it's really fascinating i'm surprised i mean i'm surprised at many i'm surprised things doing twenty million a your at revenue i'm also surprised that it's only fifty percent margin what do you think what are this guy's costs what what is happening here i don't know how much is hosting cost you would know you you had one of these sites not ten million dollars like somebody to get this brother in aws plan like what's going yeah i don't know fifty employees costs five million dollars maybe or yeah why don't we you have fifty employees what are they doing i don't know man you gotta look at look them up on linkedin but i know that he but on is if you go to the geo guess career page they like list all their people i don't know i think they they have a bunch of a advertising stuff so i think they have an ad sales team because if you go to their like employee list it's like developers of course but then like account managers things like that so google increased their maps api cost fourteen x so it went from a dollar to fourteen dollars per thousand api calls so that's gotta be that's gotta be why and that's why he put the pay pay wallet in because he's like google's forcing to me and by the way five years ago so he puts the pay wall up here's a post on the subreddit for r slash geo guess title why the pay wall is the worst idea ever it that so first of all i understand that google increased its api fees by this and i understand that you needs to make money however i don't understand why all of a sudden there's a pay wall i can't do i can't play at all every single map every single thing is why do a pay while do more ads do you seriously think users are gonna pay a subscription fee i think ninety percent are gonna leave and never come back this move was in no way intelligent especially because geo is not the type of game you're gonna completely talk you're gonna keep playing and keep talking about the pay is a is a great way to make sure nobody ever plays your game again so congratulations on ruining what you had spent years building and your best achievement it is now your worst flop ever five years ago again well i would say that the owner's knew the the the the broker of the owner's new penthouse overlooking stockholm really disagrees that that was a flop sorry i can't hear you from the nineteenth floor penthouse yeah yeah dude this is amazing and this is like the you know internet do version of like a revenge bot when you get this when you get this type of hate comment and then you're you know you're proven absolutely correct this is this is revenge yeah he gets a found money award i don't know if i used that correctly but we'll just assume i did still workshop it yeah so anyway pretty pretty sick right geo guess what do you i got a quick i got a quick one for you so this is my side hustle of the week it's not quite a blue collar side hustle it's actually a white collar side hustle so this is a you know this is a a ivy league side hustle so saw the story the other day that alex ea i don't know how you say the last name who is a sophomore at brown university so shout out to alex coolest sophomore at brown this person is basically flipping you know high end restaurant reservations i my story was basically like the guys basically created a ton of accounts on res on open table calls in calls in using fake voices fake names and he's getting reservations at car and all these cool new york restaurants like the hottest of the hot place he gets some months in advance and he's flips it for seven hundred fifty dollars or i got a restaurant i got a reservation at car and he flips it for fifteen hundred dollars and he says that in the last year he's made seventy thousand dollars flipping restaurant reservation seventy grand as a side hustle doing this and his his screen name on appoint appointment trader is glorious seed seventy five oh my god which i know you were thinking about for baby names and was your second choice but gloria seed is just a phenomenal name with yeah that i'm bad this kid that definitely was the nickname when she was or bay in her mother stomach my glory seed the the quote i love it was this alex said it's like some people play candy crush on their phone i played dinner reservations was this in like was this in like the new yorker where was this yeah it was in new yorker but it was like buried halfway through the story so the stories to me was wow some sophomore is making seventy grand flipping high end restaurant for reservations that's awesome but the new york article was like like a fifteen pages long and it was all about like how restaurants are really busy now it's like who is the editor of this like you you know buried the viral story of this you know in nine pages in this is ridiculous that's an insane what do you think about that i mean so i think someone doing that i think they're gonna be incredibly successful i think this will get shut down as he shouldn't have talked to the new yorker yeah exactly what are you doing oh you want the only the only explanation that would make me respect them more is if this doesn't actually work anymore and then they're like alright well let me just go get some free p as my like back end bonus out of this because like the arbitrage is going away or it's not working as well anymore yeah i had like two crazy months during the pandemic or after the pandemic you know stop and everyone wanted to go to these restaurants and my run rate was seventy grand but let me just give feed this to the new yorker and get some free press that would be a cool story if this was actually working really well and you went to new yorker to go talk about this silly move don't need to do that and yeah i'm like you this is actually a waste of talent a waste of time and talent but it does show me that you've got talent and congratulations you will be successful but you're kinda wasting yourself right now it's not a waste for a twenty year old it's it's a it's a worthy it's a worthy cause if you're a software in college but yeah like this like it'll be done it's probably already dead he probably already got glorious seed probably is already banned from the from that website i think when i was a sophomore in college my friends and i had a genius idea to try to win the mcdonald's monopoly game and unlike the movies were the guy who actually did it he like figured out how to win we just tried to brute force it you know how he figured out a win right he just worked at the he worked went the he worked at the place that made the pieces so it i would have respected myself more if i had contacted the the place that made the pieces and been like hey man i'll give you a thousand bucks if you tell me where where boardwalk is instead we were just like hey we're just gonna dig through dumpsters and go go get the go get the pieces that people throw out and see if we can win and i i i ended up making like three grand that that year when did you really yeah we like found some i we like won something it was like worth like probably like a thousand dollars but i wasted like a semester of brain power of like extracurricular brain power doing this and i thought i was winning and you know what's it's like winning a carnival game it's like i won the bear it's like dude you spent ninety dollars winning that bear you know you coulda just bought the bear for six six bucks right that's basically how i treated my college career a bunch of you know it's really dumb really dumb side side hustle ideas that kind of pan out but if i had just done like something useful with my time i would have made you know ten times more in the long run did you really i mean winning a thousand dollars on that thing is kind of like a rush have you ever won the lottery or like any type of scratch off i've won like raffle i've won like poker tournaments i think on scratch i've never had a big win i've played a lot of scratch probably got probably down a couple thousand bucks lifetime on scratch with my game do you really you still buy them not anymore because my wife looks down on me for doing it but either there was like a three year period of my life where like if i saw a scratch you know i'm buying i have not bought a scratch off thing or a lottery ticket in my entire life that lines up a guy who sold his company and then put it all in his like a cd and never touched it congratulations i have i've been missing out so i'm a pretty degenerate gambler and i just spent and i've have i have a lot of you know like anyone who's to degenerate about anything you have stories that are it sounds like your rock bottom and you're like where that's just scratching the surface of what i've done like you i've gone on river boats and i've you know over drawn my account and i've you know i've done really dumb stuff when i was in my early twenties gambling so i i love gambling and if you take me to a casino i'm a i'm a happy i'm happy as a clam but i went with my mentor my investor who's billionaire i went with with my my my my mentor michael birch and we go to vegas for like a conference or for for a meeting we're gonna go meet rupert murdoch actually and so we're there for this big meet big meeting and we're staying at the wynn i think and we go you know we go down to the to the floor and any degenerate knows like there's a certain feeling that comes over your body when you walk the floor for casino when you enter the casino it's like something about the air the sounds it like physiological does something in my body for sure and so i'm like michael you wanna play i'm like let's let's find we got you a hours before this thing let's let's gamble and i'm just like i wanna a gamble but i'm also know i'm trying to hang out with him and i'm trying to be cool and whatever and you're only like twenty six or twenty seven i'm twenty five years old maybe he's forty or something like that forty forty i don't know how he is and he's like you know a thousand whatever a ten thousand times wealthier than me and smarter than me he's he's everything better than me and so that became very apparent because he's like i was like do you gamble and he's like not really and i was like oh why like you know you don't like it or whatever he's like why would i gamble like you know the house has an hedge right and i'm and i have these chips in my hand and i just put the back in my pocket and i really haven't gamble because i was like oh so the rich successful guy admire just pointed he's like yeah like this is a losing game why would play a losing game and just him saying that you know my mom has told me to stop gambling like i've had friends been like y you should you know why don't you just not do it and then nothing has ever sunk in except for this guy just being like why would i play house says i thought you were gonna like like right when you walk into the casino you turn your hat backwards and you're like i'm took your shirt and you're like poke shots here i have a different dialect i'm like prison mike yeah the office or date mike yeah it's like date mike nice to meet me i thought you're gonna just like chase like thanks for holding my money and let's start saying that to people speaking of money we got to get a shout out to one of our sponsors be behave yeah what's not a gamble starting newsletter on bee behalf you know what's not a gamble putting your content out there for the world to love hey you know who's making money instead of you know pissing it away tyler dan the ceo of bi who just raised a crazy amount of money thirty three million dollars announced yesterday and then opened up with some community around he's like oh by the way like if you wanna invest behind and you missed out on the fund and then he just posted in two hours they crossed a million dollars of community rates no guys created amazing like p r halo you know he's creating a cult believers it's pretty impressive i think i'm one of the believers i had the opportunity to invest in this when they first started and i passed i don't remember what the valuation was i what was it ten it was under ten i think we both passed under ten i realized my sins and i came and i said father forgive me let me invest after i started using the product and then i was like i was so i using i still really really wasn't fully convinced because like i know how big this market is how big because newsletters is this too niche and then hey they kept shipping updates so fast and building some features so well i was like okay i've learned enough times in my career like just don't bet on like a workhorse founder and a team that ships this fast for a product you love and you use just like if that if those boxes are checked just invest it's okay you might be surprised on the upside with the market which it seems like i guess is the case here because they've they've really taken it off but i want i normally do not sell i would have a policy actually i think these should be a official m mfa policy which is we do not celebrate fundraising news fundraising is not to be celebrated i mean think about what you're saying when you celebrate fundraising it's either a combination of congratulations now the game is starting like you don't get cheered for to start the game you get cured when you win the second thing is it's congratulations you gave up a piece of your company alright like you shouldn't really celebrate fundraising too much i thought this was an ad for them where we're supposed to make them look cool but here's why i like because he said something he had a great quote and if they're if i'm a sucker for one thing it's a great quote and he said like you know in his slack to his team he's like alright guys money's is in the bank but the rent still do that's so good i don't even know fully what that means but that sounds like some mafia shit and i dig it which is some version of like cool we got all the funding but like we still got like this doesn't mean anything we still gotta pay the rent we gotta put in the work and actually deliver and so i like that line that's the only reason i'm willing talk about the fundraising because said the rent still do and i think the rent still do is just like a a a great great slogan he also had in the tech article he goes look we're only two years into this and we have a billion emails going out and like that line does in itself isn't a lot but the fact that this guy is this i don't like using the word cocky because that's negative but he's so confident i love i love what he has and i don't know what the valuation was for this maybe it was it's probably north of a hundred million dollars so he's right i'm wrong i lost on that one so kudos to b lehigh and if you wanna start a newsletter b hive with two i's they still need to change their name though b lehigh dot com alright okay so what else what else you got let's talk about nick gray so nick gray the hottest thing going on the internet right now so nick gray is a good friend of mine good friend of yours i've known nick for a little bit now he's the weirdest person i've ever met so one time sarah and i or new york he dm me on twitter i've never met him he goes hey i wanna take you to washing washington square park and can give you tour we go there and we still start hanging out and he pulls out a blanket that he goes keep a picnic blanket in my bag at all times and he like lays it out i'm like alright cool and then he goes hey do you wanna throw the frisbee i always keep a frisbee on me and he has a frisbee and then i was like guess and you go we get done with and he goes hey do you wanna fly kite i always have a kite on me and so he pulls out a kite hey do you wanna kiss i got little yeah that's the next one and i'm like this is the weirdest guy i have ever met and then i get to know him over the years and i realized it's totally genuine you're just a weird guy and this is its act so fast forward a years later nick has written a book called the two hour cocktail party he's by the way oh none of this is an ad we just we admire this guy's weirdness he lets us freak flag fly we dig that and he just did something interesting which is what we're about to get do to yeah and so he starts getting a little populate in internet and he tweet something out last week here's the tweet i'll read it verbatim him he goes i wanna go on a blind day and i wanna go to tokyo next weekend here's the qualifications if you're a woman with a passport who likes sushi and japanese food and you could ride a bike in a big city let's go and i'll pay for everything but in return you have to film stupid videos of me for my socials and then he puts out an application where you could sign up on like a google doc so i i called them do you know how many applications he got to this four four hundred women applied oh my to go with and he sorts through all the the listings and he sends me like his top five and his top ten and he does calls with them to figure out if it's what he says a culture fit he's like i wanna see if it's basically a job interview he's i wanna see if this is a culture fit and so this post study writes about or writes on twitter it gets something like two million views the original the original tweet and people are so bought in now fast forward a few days ago he's on the date he picks the girl up until recently he never showed the woman but he is tweeting out and documented the whole thing saying i just picked up flowers for her i'm about to go pick her up at the airport i've scheduled a ramen dinner for us and then we're gonna do this this and this i'm nervous and he's like explaining his inner dialogue publicly each tweet is getting hundreds of thousands or millions of views and he's saying exactly what's going on eventually he shares her face and they look like they're having a blast and i talked to him and people are reaching out to him from all over japan and like he shares he goes we just got this amazing dinner reservation because this man owns this restaurant who's hosting us or we're gonna host some meet up with all the people who are following along and the date goes so well they've extended the date so right now it's wednesday i believe they're still there it was only supposed to be a couple days they're five or six days in he has netflix and amazon reaching out to him about a show for this it's just like one of the most viral things that i've seen about such a weird topic and people are so bought in i've got so many people messaging me saying are you following what nick just did nick just shared that the date going well i'm so invested into this i that's exactly it and i'm am so invested into this i love this on so many levels the main thing is just i love that knicks just being himself and i love that he like there's there's many ways to be rich we've talked about this before you could be rich with money you could be rich with time you could be rich with friends nick's life is rich with fun and adventure and i think that that is something that that's why this is resonating because i think there's a deep part of all a lot of us that is like am i making the most of my time on this little blueberry right like i you emma am i am making the most out of my time and life and i think what nick is done with this tokyo date to me it's not about dating it's not about anything it's this guy is like living he's having he's having an adventure he's having fun and we wanna go along for the ride and so i think we should actually go tweet by tweet with this thing go dive deep for anybody who's not following this so two tweet tweet one we'll put this on the screen on youtube so you can see it all and you could see pictures of her and so go to go to the youtube channel words my first million you'll you'll see it so alright so if tweet one is he goes i wanna do blind date and token next weekend you read that out he puts a google doc let's read the google doc you open up the google doc and it says nick reyes tokyo blind date do you like sushi do you like exploring new cities do you like blonde guys with glasses come to if so come to tokyo for a blind date next weekend it'll be fun possible itinerary you arrive april twenty fifth you leave april twenty eighth it's now may first they're still going it's like that you know you we play spin the bottle and they got you know seven minutes in heaven there it's been eleven minutes what is going on in this closet over there i must know so he says if you've never go tokyo we're gonna do some touristy stuff blah blah we're gonna go to shin at night go to some hot springs team lab tea tasting this park east table will try two or three restaurants maybe before we'll we'll talk we'll walk a lot shop eat explore why i'm doing this i went to tokyo last summer and it was excellent but after a few days i wish that i had a a fun cute friend traveling with me just to say that out loud i i'm not even saying that and even a part of me you know clint stuff but i had to read that those words okay i just wish had a fun cute friend traveling with me alright so i wanted to talk to your stories with and also film me for my dumb instagram reels logistics i'll get you a fly i'll get you your hotel room is this crazy i guess but it also sounds fun yes exactly that's the sweet spot of life feel free to check me here here you how to apply blah blah and so you had to email him to apply so you said he had how much four hundred women apply four hundred which must just take a minute a moment to admire that yeah so you can go on a dating app as a guy and normally it's you send four hundred messages to get one back he sent one message out and got four hundred women coming inbound yeah work smarter not harder friend you alright so so that's sweet one he also tweeted out the conversion rate between the japanese yen and the us dollar and he was like all of you people thought i was gonna be spending a lot turns out it just turned in my favor and he's like it's like tweet out like the the cons inspiring to help nick gray with this date so he he's giving updates kinda play by play so he's like i'm flying out here's what i'm gonna do he's like here's the agenda he's like she's you know i'm i'm in on my way to the airport she's on her way to the airport i'm gonna pick up i'm gonna get flowers he does a poll on twitter should i bring flowers yes bring the flowers no chill vibes guess which one won to poll which one fifty five percent brings flowers forty five two two tri hard dude forty five percent of twitter is are our losers that's an easy he's promoting his blog he's like by the way i'm traveling here's my travel pack of must haves he's got refreshed tears he's got his eye mask he's got like some i don't know some tape i don't always bring a tape this things are getting a little crazy here he's got a toothbrush okay so he's going step by step as to how he's gonna do this okay so now he picks her up and he never shows her face he never shows her face like like like her hands accepting the flowers or the back of her head as she's taking a picture in awe of the tokyo skyline so let's read here he's out there airport he goes i he's like he's like my my blind date so he goes waiting for someone at the airport is humbling you're scanning hundreds of people's face is trying to find the one person who you've ever ever met before each passing person is no not her not her no not her until i see her come out i pump my fist in the air and call her name she runs over and we sort of half hug we could look at each other's square up and full smile i i think we're both thinking the same thing wow you are real she might have been thinking but that i think that's hilarious at least i have a feeling deep in my stomach that is yes she is real that's a relief i knew she she'd be real but you never know what are what are people on the in the internet saying about us she asked me i say it's ninety percent hype and ten percent worry that you're gonna cut out my kidneys i like those odds she says damn whole rom come we're going full rom com this is great i send her on a side quest while i handled the train tickets to get us back to downtown tokyo we board the train to start talking conversation comes easily our ramen tourist starts in two hours the comments blow up people are fully in fully in subscriptions on notifications on i gotta do this so then he talks about i i booked a ramen tour for two reasons if it was awkward for us to talk then somebody else would be leading the conversations the tour guide and it would keep her awake till nine pm through the jet lag so we meet we do this we do that we tell our tour guy that we're on a blind date he believed he believes that we he misunderstood or we must have this he he said but you said you just flew in how did you meet i explain what's going on with the date the guide is confused but he likes it and he likes us she and i share a glance and smile the ramen is good and i like her end of chapter dude he's doing great right now these shades of nick gray is actually the name of this name dude this is this is incredible so he's going and i love that there was there was one that he was talking about who's was just like honestly i'm exhausted i kind of over plant like my nervous energy around this made me like schedule too many things i'm feeling exhausted i just said good goodnight and like you know honestly i'm just i'm just totally totally proved out tomorrow i'm gonna act a little bit differently i'm just gonna settle in a little bit and every day step by step has just been thrilling he did a meetup up so he's like i'm hosting in tokyo meetup up for us anybody who's following the blind day and they'd be post a picture in the park there's like twenty people there he's holding his book it's his date him and twenty random people in tokyo who are like fully invested in this day that came for a meetup dude to listen to this so i'm one of the two hours ago he posted it's late i'm always late we are running through the side streets of tokyo's most up scale neighborhood to make our dinner reservation she's wearing eyeliner and i have on my least wrinkled shirt it'll be our last big meal together and i wanna make it special and two hours will cry over a plate of kobe beef i get a message i like to treat you and your date to a fancy dinner in tokyo i love the stories you share and i'll pay for everything please enjoy but what's the catch the foreman man i don't know has the travel company at those reservations nice nice reservations are hard to find in tokyo the catch that will like it and we'll share i grab her hand and i risk a jay walked to sprint us towards the skyscraper you have the royal option is the only thing the waiter says before a train or a a train of lobster shrimp and beef sent our way we eat and joke about how ridiculously the amount of food is and we have a sense of excitement and dread about how this meal will play out and it's a picture of this massive amount of food overlooking tokyo and he's just writing this these almost poetic posts the entire time as he goes it's this is just great this is great and i texted them and i'm not gonna blow his story but i think they like each other and he said that he said that he'll come on the pod he said he goes i don't know if i want to and i go okay no pressure and then he replies back he goes actually you guys promoted me for a long time i'll come on and we'll talk about it and so he's gonna come on but it seems they like each other i'm so in i'm so in my first marriage let's go i i i've been waiting for an opportunity to turn our whole podcast into a dating show and i think the time has finally come nick you're the man this is a reminder to everybody step up your adventure do something fun do something a little bit out of the box and good things happen in your life i i really do believe that he created a situation to get lucky that cool things would happen that that you know whether this date works out or not is sort of irrelevant he's gonna have a great adventure a great story to tell and he he opened up the door to where maybe maybe maybe luck can walk in what if he mar this woman i don't know i don't know if my little heart can take it if he i only got two ventricles brother i would fill it up too much i i had a person come to my house one time and they were bringing their new girlfriend and i find out that they're staying in my there's they stayed at my house for five nights i found out on the third night that this is a blind date in the first time that they've met and they got married a few weeks ago that's great alright do we have anything else i got a little little bit of a i have a one one sort of life advice type thing i like let me hear so this is a not new actually we were we did podcast with scott gallo which maybe it's come out by the time this comes out i don't know exactly and scott said a bunch of things he talked about his business he talked about his money but he said one thing in the middle that has stuck with me days later like i can't i honestly i can't really remember a bunch of the stuff he said about money but this one little phrase stuck with me and i kinda wanna give it some extra shine you know and they said we talked about don't bury the lead to me this was actually the lead and we had talked to him about when he was younger and he was going he's pretty open about going through tough times he talks about when he went through a divorce he talks about when he you know hadn't it made it yet talks about his insecurities and he said something which was like he goes you gotta keep your sales up and i was like kept your sales what did you mean by that keep your sales up he's like you know like even when things were going poorly i i didn't let it i didn't let things go poorly even if i felt down i didn't take actions that were down he's like so even when things weren't going my way i i got down but i didn't stay down he goes i kept my sales up so that he's like you know i started eating right i cleaned up my room i would make sure every day i would go out and i would talk to people and you know he's like i just did little things i would try to be kind and try to be generous to somebody that day even though i was feeling kinda low and i felt like things weren't going the right way i started taking actions you know i kept my sales up so that when the next gust of win came i would be ready and that's what happened the win came and i was ready because i had my sales up and i just thought that was a beautiful life metaphor for and just a a a great philosophy to have which is like you gotta keep your sales up because the things that happened that are good in your life are not fully you know you're you're doing they're not your creation there are tons of market conditions and luck and you know contributions from other people that help you out that come your way that's the wind and you can't control the wind but the thing you control is having your sales up so that when the win comes you actually get a benefit from it like if you're in such a lull or you're in such a low point or in you're in such a fun that even when the win comes you weren't ready for it it passed you by now that's that's on you and so i just love that metaphor that philosophy of life and i wanted to kinda of bring some attention to what do you think about that it was good to hear from him about it because he had a lot of first of all he was a late bloom in terms of traditional success so he told the story about how he had a bunch of companies that actually we're doing good but he lost him he got fired from them he told the story about how he didn't have a relationship with his father and his single mother there was it was a hard upbringing he got divorced and he had his first kid i think when he was forty or something like that a little bit later in life and he was like i have to make money to provide for this kid i can't just be jerk off like i've been messing around a little bit too much and it was good to hear that advice from him because i admire him and he was sort of a late bloom and so i know that he experienced hardship and they actually is living this life of of of keeping your sales up and so that's why it was particularly special it was better to hear that from him this versus some like twenty eight year you know what i yeah yeah if you see like a twenty four year old on tiktok talking about this like you have the right idea you just don't have the scars to prove it and i thought scott has the scars to prove it i just love the phrasing you know even when i was down i didn't stay down that's so powerful dude you you know you're allowed to go down but you you're not allowed to stay down and also like a lot of these little things i i never had the words to explain it but it resonated with me because like you know i'll do things where you know if i'm filled a certain way i'd be like alright i'm making my bed this morning or fucking i'm going for a run i don't like running i suck running but i'm going for run i'm a run till i cramp and it's like alright i'm a run till i like why do those things on the surface making your bed seems like a nothing action and it's like dude make your bed not gonna help you you know go get that girl or not gonna help you you know recover from this breakup up or go get the job or go get whatever help turn your business around but like anybody who's actually done it knows that actually those things are linked you don't know how they're linked and this phrase to me is a great way to link them it's like you know i'm not just making my bed i'm getting my sales up today and all of these little actions i'm taking i'm getting my sales up and i now i kind of like at the end i can connect the dots of like what were all those actions and little habits that like instinctively in my gut i knew were the right thing to do but i didn't couldn't of logic and told you why that matters now i know why it matters it's because that's getting your sales up so that now that when the win comes you're ready there's this awesome video that's not very popular but it is like it's so good it's the guy from s snl i think it name name's is tom bennett he made this now dude it's a it's a essay it was a essay for it was a blog first and then they turned it into actually they turned do a movie this way we really blog post became you know blog movies oh dude it's one of the best blog posts ever it's one of the the video is so good okay so this this guy aaron is the guy who wrote it it's called how to lose weight in four easy steps yeah and it goes i spent the last past year losing eighty pounds of getting in in shape a lot of people have asked me how i did it specifics on my diet how many times i worked so i thought i just answer all my questions here it's just four easy steps ready here we go number one no beer there's probably one you've heard it before but every time you drink a beer it's like eating seven slices of bread that's a lot of bread number two portion control it is especially true when you go to restaurants and your real comes cut in half and ask the ask the way to right away for a takeout container so you can save the second half for later number three have your heart broken and not just broken shattered into bit etsy bits tiny little pieces by a girl who never loved you and never will and then the rest of the post is basically about the heartbreak and i was like wow i've ever reading that intro and i fucking cleared my calendar i was like i am gonna sink into this blog post this whoever wrote this this is genius level writing and i loved it and the whole step three is like get your heart broken and then like start going for walks to feel better and so you start going to the gym and you previously thought that gym rats were a bunch of bros and now you realize that they're your family and you start making puddle and you start eating chicken and more chicken and you make more puddle and you repeat every day and then suddenly let let's read some of this is beautiful let's just reseller so who never loved you and never will don't join the gym at your work start going to the gym regularly even though you don't know much about exercise and you're way too weeks to do anything except for live they five pound to do the elliptical machines with the old people do it until your sweat makes a puddle on the floor then go home go to bed early and do it again the next day and again and again listen to stories of your ex girlfriend fucking around with gross and terrible people stories from your friends who think they're they're doing you a favor go to the gym and make more puddle of sweat buy boot buy books learn about muscle groups how they work together start eating healthy start eating start planning eat meals try to forget her more puddle and just keeps going and keeps going and then it's like you know it talks about the obviously see if i can find one more at the end here and then eventually he he yeah he meets a girl or something like that at the gym yeah you make puddle after puddle and eat single chicken breast and work and sleep and the weather gets warm and the weather gets cold and all you know is taylor swift songs by heart and the only thing that exists in the entire universe is you and the gym and there's a different sort of happiness it comes at night when you're the last person in the gym and it's you and the girl who does weird leg exercises you end up walking walking out at the same time her name's is melissa she works at the building next to you she's worked there for two years she asked you for dinner on friday promise it'll be healthy the leg exercises she's doing by the are called pivoting curt lunges and then it goes into the you know the love story and it ends with step four no sugar yeah no french juice yeah no sugar one of the best posts i've watched that i remember when first one i you get teary eyed it's because it's a it was guess it was a blog post didn't know and then it was a youtube video and then i guess a whole movie the it's youtube the youtube video it gets me teary eyed and it gets me so motivated whenever i watch this so that's a little a little bit similar to scott gallo always keep your sales up this was just like the most positive episode we've ever done yeah positivity baby that's it that's the bot alright we have a big announcement possibly the biggest announcement of the year from us so pay attention turn the headphones up we are doing a challenge called my first muscle instead of my first million this is my first muscle it is a fitness challenge that we're doing we want everybody to get involved with it sam tell them how it works and why we're doing it alright so here's what it is summer's coming up we got this thing called the pod pod we've been sitting here i think we're on six hundred fifty of episodes or so we wanna get fit so it's a challenge it's a race actually it's a hundred push ups one hundred squats one hundred burp bees one hundred times a hundred times a hundred that's your first million and it's hopefully gonna be your first million muscle so here's what what you're gonna do you can do any order you could start with burp you can start with spots it doesn't matter but when you do a burp you gotta go nip to the floor your test has to touch the floor and then you hop up and when you jump up due to the top of the burp your feet need to leave the ground and you should film yourself doing it and when you film yourself doing it you have to time yourself too and then have to share the video with us at my personal mail pod on twitter exactly or you tag me and sam directly either way so just to summarize turn a timer on best case scenario you film it too but at least turn the timer on and do it you have to you have as much time as you need to complete one hundred push ups one hundred air squats so no wait and then a hundred burp and you can mix it up and you could do them in whatever sets a five or ten or however you wanna mix it up you just gotta get it done that's the challenge you've heard of seventy five hard you've you've heard of the mu well this is our version of that my first muscle and sam are we're gonna be doing it gonna film it we're gonna post our videos of us doing it sam what do you think you're your prediction your time is gonna be yours super guy i'm gonna break twenty minutes that's my goal and i think i'll be in the ninety percentile twenty minutes i think this ninety percentile i think the winner will be fifteen minutes i predict that i will be far above twenty minutes i think i gonna be closer to thirty five to forty minutes if i'm i did a little test run i did a little test run i i went eighty percent seventy percent and it took me like forty two minutes and so i gotta i gotta that was just v one that's okay i was a nimble it's a costco sample of it i just need to now iterate get better there's two things here the first is just doing it so i think doing it i have a feeling you're gonna see thousands of people doing it i think it's gonna be cool to see that you're gonna do it well let's talk about the doing it first you brought this idea from jesse it's about the mis a hard physical challenge that you do something that that makes a little bit scared that pushes you past your limits it's good to do these and instead of having everybody come up with the musk we wanna give the community one that we can all kinda share all do together and i don't if you're out of shape don't let that be the reason you don't do this if you can do push ups on your knees do push ups on your knees alright you're right not win the prize but get it done you'll be proud of yourself when you get it done and i think there's immense there's an amazing feeling on the other side of doing this and that's what you wanna be now let's talk about the prizes so if you wanna be eligible for the prize you gotta do it legit and you gotta have a video camera we are doing it otherwise we don't know if you're you know this is not the gentleman's agreement you gotta actually show some proof if you actually do this thing we've seen some amazing videos come in so a couple people heard about the announcement early and started doing them did you see these girls who did them in their peanut butter and jelly costume was awesome there's a guy who's doing it out in a field in a just a set of overalls that's hilarious it's amazing alright and so here's the prizes so we got the company plunge dot com we got them to give us two cold punches i think these are like six or seven grand a piece so they're gonna give away we're gonna give one to the fastest male one to the fastest female and then we got nike shrink to give away a bunch of bumper plates and a whole bunch of workout equipment that's gonna go to three other people who are the three other people well we're it's our to discretion we're the judges and we're looking for three things we want we're looking for creativity so best dressed is one area i'm looking at another one is creativity on the video and the last one is just inspiration this is the rudy award so for whoever really like we watch the video and we are rooting for you you will win a prize as well but we're all winners if you do the thing because i don't know you had the option not to could have easily chicken out could easily said it's too hard could easily said you're too busy but you didn't take any of those excuses you're the real winner and to make sure there's no excuses we have a timeline on this it's gonna end on may twelfth which is this sunday so you don't actually have a lot of time to get this done so if you're listening to this you might go do it like in the next thirty minutes and just get it out the way exactly alright i'm excited my first muscle let's we gotta get rid of pod pod pod pod is a plague it's getting so many people don't be caught up and pod mod and we have to say one last thing in order to get any of the prizes you have to subscribe to our youtube channel and to our podcast on spotify and on itunes you have to subscribe that part is the gentleman's agreement we're giving away all these prizes and we're trying to make everyone get a little bit healthier all we ask for an exchange it's just a right it costs you nothing and it means a lot to us so that's all you have to do check it out my first muscle challenge do it post it tag me and sam on twitter i'm at sean vp he's at the sam send us your videos we can't wait to i feel like i could rule word i know i could be what i want to put at all in it like a day's off on a road travel never looking back