The World's Richest Fashion Billionaire, A New D2C Biz Idea, And Working With People You've Never Met

alright let's do this what what topic you got today i've got a billion of a week million dollars isn't cool you know what cool a billion dollar alright so i'm gonna tell you some facts about this billy of the week and i want you to see if you can get who this person is alright okay i'm game so steve jobs pro so one one time steve jobs approach him on advice about designing the apple stores and when they discussed each of their products steve said to this guy i'm not sure if the iphone is gonna be very popular in twenty years but i'm certain that your products are definitely going to be popular so that's one interesting thing about them intriguing okay he's had multiple tennis matches with with roger federer he lives in a hundred and fifty year old castle and last year his company did eighty four billion in revenue and twenty two billion in operating profits and this is mike give it away this year his company was the fourth largest company in the world and oftentimes he's number one on the richest person in the world but louis vuitton guy the louis vuitton guy what's the name renee i don't know how it's how to say his day because it's fresh we're gonna call bernie but it's it's bernard ar null i don't know the tea silent sorry but it's it's usually not a hard tea but we're gonna go with yeah is that a hard tea or you got a soft tea i don't i don't know bernie ar you are the man so so steve jobs really went to this guy dude yeah and a lot of people really respect this guy so i'll i'll like give you a little bit about his background but some facts about them so he owns forty six percent so the louis vuitton empire called l so it's a multinational luxury goods deal market cap of four hundred thirty billion oftentimes him elon and like bezos go back and forth but he's kind of the odd man out because he's not like he like dresses really nice and he like looks as like a right someone who owns louis vuitton would look he's like has his black turtleneck and the nice sports jacket but he's been called the i believe it's like the the the the wolf in cashmere sweaters or something like that because he's like he's pretty ruthless but he like dresses nice but yeah i'll tell a little bit about them so at twenty it's kind of an interesting back to call you the denim fox right the denim fox yeah yeah yeah i wish the juggernaut is think the dog and the canadian talks that's what i'm known for the denim dog so listen i have twenty one bernie joined his father's construction company after finishing his engineering degree and by twenty five he was the ceo of the company the company wasn't small at all at the time it was doing something like ten million in revenue which is the equivalent of forty million now and have a thousand employees but right when he joined he like he said let's expand so we got into like some he started investing investing the profits and some finance businesses and to real estate things like that then in nineteen eighty one he goes to the us and he starts expanding the business and eventually he like specializes in specializes in town homes sells a bunch of them makes the equivalent of seventy five million dollars now which was twenty five million back then or that's what he sold his company before i don't know what he made from it but there's an interesting thing that happens so he's in the cab he's in a taxi in new york and he asked the taxi driver if he heard of the president of france and the taxi driver was like nope never but i know all about christian dior who you know dior like a like a luxury a luxury brand and he started thinking he's like okay so this guy who's like just a normal guy in new york doesn't know who the president of france is but he knows all about christian dior like maybe i should explore like luxury brands and so he he buys the holding company eventually of dior and it was like all like he got inspired by that first taxi cab meeting he raises a bunch of money buys it fires a ton of people turns it around sells like the the other brands at do owns and it's a really good success and that's like his first big entry into luxury brands then in nineteen eighty seven he gets the idea to buy louis vuitton and he does the same thing where he raises a bunch of money and he buys it and he fires a bunch of people and definitely turns was vuitton a a big deal was it doing was a very successful at time or was it like distressed it was kristen or was like distressed when he bought it they both were distressed but they were both brands and so that kind of brings us to like the big point here which is do i mean louis vuitton has been around for hundreds of years or at least a hundred years i think from it since the eighteen hundreds but they they were kinda manage so have you seen that movie with i think it's lady gaga lady gaga where she like is the yeah is that say it lady gaga unfortunately she you seen that movie where she plays like the wife of like the gucci guy and like murders in i saw part of it yeah you still the spoiler to be honest with you yeah it i was only dee but you know big fan so they it's like manage so like a lot of these family businesses they like have great style but it's kinda like you know like a a singer managing their own career like maybe like you know the left part of the brain doesn't actually work well with business but it was all creating and stuff and so it was the same thing where it was definitely mismatch he raises all this money and he just turns them into an operation powerhouse and then he just starts going on a on a on a spree he starts buying all this stuff so he owns all these brands he owns you know i don't freaking buy any of this shit so i'm gonna look like an idiot talking about it but sephora which is like a big makeup thing fe which is another popular thing bulgaria mark jacobs like if everything that a woman aspire to own he owns like a huge portion of of that market but i wanna tell you about a few of the things that interest or that make me interested in this guy and first have you have have you heard about him do you know all anything about him i'd only seen him because he's at the top of the rich list and he's you know l l h but i didn't know i didn't know this backstory so go on so what interests me about him is i think peter t has this book what's that book called zero to one zero to one and it's awesome i i really like reading that book and it it kinda had an impact on me where he talked about like extreme personalities and having extreme results and all about like an engineering culture yada yada yada but there's one part of the book where he lists out all the mo he's like you can have like you can like know like a secret that no one else knows you could have like a patent you could have technology that no one else has whatever but and then he mentions there's just one moat called brand that's a huge mo and i think he's like i never understood brand so i don't invest it there's one said and he says this is definitely about not for me i don't get it i don't understand it and i always thought that was funny because when a lot of like tech people discuss mo they talk about like technology networks effects yada rarely do they discuss brand well this guy bernie that's truly what he understood where he was like no they're like that's where all my margin is because i can create a brand i'm gonna create luxury goods i'm gonna get luxury margins yada and not only that it's gonna live for forever so louis vuitton by the way was founded in eighteen fifty four and he bay his whole thing was like in ten years they'll be far fewer luxury brands and the ones that survive will be more important because people are getting richer and and richer and if a brand has been around for fifty years he thinks it can be around for another fifty or a hundred and fifty years so that's like a whole s and i thought that was interesting and he has this rare combo of operational excellence and also like good style and understanding brand because typically this might be an over reaching statement but a lot of times these really rich people are like maybe like what's his name warren buffett might be a little bit like that where he like sees like what a good business is and he's like i don't care this could probably last for a long time let's just do it i can look at the spreadsheets and i understand it and then other times there's people who are like this is a sick brand and they just totally but they totally mis it and they're not numbers oriented but then you got a guy like this guy who like does a pretty good job of like being pretty ruthless that like you need to be in order to make the business usually profitable and very successful but also like understands like vision and right some of these intangible things basically like how to make shit cool which is very very very challenging it's hard to have just that let alone both of those features so i thought that guy was interesting and he has a few interesting quotes and i'll wrap up so luxury goods are the only area which is possible to make luxury margins for me luxury is how do you create desire and then he says i'm optimistic long term pessimistic short term so interesting interesting guy he here's another one i think that's like something about being rich without being famous he has some some quote like that and he's not quite a rec loose but he like owns this island in the bahamas where spends most of his time obviously flies private and is somewhat under the radar compared to bezos who's in the news with his you know new girlfriend and things like that this guy's pretty low key in his business he owns like all the voting shares and all that and he when he dies he says he's giving twenty percent to each of his five children and it's run like a family business so in that regard he's pretty low key and out of out of the out of media mostly right yeah okay i can't i can't really fully find it but he had said some there's some french phrase which is like the only is there something about something about being you know be happy you know basically is it it was was something around the idea of if you wanna be wealthy but not rich and he had some cool french way of saying but i can't find it off top of my head here it'd be like maybe be a lot cooler if you did but that's sure would well that's my that's my billy of the week dude i have another like weird internet culture thing that i was kinda of related to like your engineers i was thinking about this and i think that what i'm about to say is incredibly not normal but i think for you it's normal and it's incredibly normal for me and it's probably a normal bunch of our friends so i was thinking about this we got we i have this new re researcher that you're trying to steal from me a little bit okay and he i met him to a friend of a friend but it all started on twitter in the twitter dms and without talking to this person like whether phone or or zoom or whatever meeting in person we just like text and we hire them and we do a business exchange and like you put a lot of trust in one another and i've realized i've done this like twenty times where some of like my best coworkers and best some of my best friends in fact it just started like to internet culture and we very rarely exchange words and we've done like some relatively big business together where we're like exchanging tens of thousands of dollars a month or we've invested one in other companies or whatever you so i've done it with the partner on my latest company joe we basically were facebook friends have you ever got yeah maybe only like six times but like we knew each other for like five years before we really like talked a lot in person i've done it with this guy diego who i'm helping him with his agency business i know they i heard a funny story from about you on this so somebody who work with you goes yeah sam gave me the login to his instagram or something like that or to linkedin i don't know what it was and what is it that you requested back from this internet stranger or sam i asked for his social security number i asked for his girlfriend's social security number i asked for a picture id a book him and his girlfriend and a utility bill so i knew exactly where he live the so far school background checks like dude what is your plan okay let's say what is he gonna do alright let's say you post something or changes the password what are you gonna do with this utility bill and his social security number what is your what is your revenge well i don't know but i know it's scary enough that if someone has that i i don't know sign them up for a credit card i would i would show up to his house for sure i would come a crime yeah i don't know but i don't know maybe it's like scary enough that it worked but have you done this have you like done business with a bunch of it's anonymous people because you actually get to know them but internet it's like a weird internet totally that's like very normal now at this point which is strange shouldn't almost feels like it shouldn't be normal but it is i don't think it's normal for most people i mean it just seems natural see i feel like i know these people i see their writing or i hear their podcast podcasts or they they email me bunch of times and we go back and forth and then they're in my slack and then search sure enough it's like hey you know here's everything yeah here's the keys of the castle and once you get that they once you're working together or you're doing things together that builds even more trust and it just layers on and then you beat up four years later and you're like you see him in person and then you're like nice to meet you you know you don't know what to say it's like nice to see your nice to see your body i gotta dude doctor to say nice nice to see your face finally yeah like sick legs dude i'm i'm okay not meeting these people i i like it how it is if it ain't broke don't fix it like i i enjoy these types of relationships yeah we have this feature not a bug right for sure and we have this one dev i have this dev working on a project that i have and he's in hong kong and he's in high school and he built this amazing thing and i don't really know anything about them other than i wanna work with you for a very long time and like i would just the he sent me some of his work and it was so awesome and i just realized this is super odd and also amazing and i don't think a lot of people realize that you could like do business like this because i'll tell my family and they'll think i'm crazy but it's become so normal at this point that i don't even i i forget that it's not normal amongst others right right yeah totally i've also a lot of my real life friends i just sort of like shifted more to online i'm like hey let's we can hang out ten times more through the group chat and through a bunch of a bunch of these little like like you know apps or things like that i feel like i get to know them better that way almost and you know anybody got time to hang on person anymore and now we know why the birth rate in america is declining rapidly but yeah this is basically like is a thing that i do and and i thought i should bring that up because i don't think most people realize like how some of that stuff happens and it's actually quite random how it happens but if see like a nineteen year old who's like impressive or like a twenty one who's impressive and like writes well and is like clever in my dms some this sounds like creepy but i'm like i'm i'm i'm interested in giving them a shot on something and so it's really cool how these like little projects actually turned into like pretty meaningful things after a while right yeah their i b's interesting young boys and it's another a michael jackson song pretty io pretty io pretty pretty little things or what alright b no disrespect alright i wanna tell you about somebody interesting i met recently too so did we talk about chris spa on the podcast yet yeah so we have this great friend named andrew wilkinson who has maybe close to a billion dollar empire and chris is his partner in crime and i had never met him until we went to that event vancouver for the show and you guys are really similar you guys are very similar me and him it'll you have similar some some similar parts of you yeah yeah for sure a couple of a couple of observations i would say about him i wanna i want you tell me if you because you've interact with them you've you've met him only a couple times but yeah we're both very interested in these kinda like high performers especially in this case it's a high performer who went and built their own island and did they won in their signature way i think that that's particularly what's interesting to us like if somebody just like i don't know some vp at google i'm a lot less interested than somebody like chris who basically made their own be i think he he you know andrew met when he was working at a bank he was like a banker not like a cool investment banker but like a go to the bank i need to write a check banker and they started talking about cars because andrea drove up in a cool car and they both nerd out about cars and then they were like okay what's going on you know what do you need for you're getting like a line of credit or whatever for your business what's your business chris was like yeah i'm like studying to be like a cpa or like i'm about to get my my license to be an account or something like that and andrew was like hey you wanna i'll just leave here with me and like can i work with me you know chris happened at the bank he didn't say it like that but he you know he offered him a job he's so you should can work with me like i need help but he at the time andrew just had meta lab his design agency was doing well and had gotten to maybe a couple million dollars a year of profit you know let's call it i of four or five years in something like that so so he hadn't started what became tiny which was acquiring a bunch of other internet companies and so chris tells the story here's some of the things i took away from this this this meeting so one interesting part of the story he goes so my first at work i show up andrew's out there i'm just like waiting at the door and thirty minutes go by andrew's out there andrew rolls up in a uber with like you know one pod hanging out of a zero or whatever and he's got he opens up the trunk he takes up this giant box full of papers and he's like he's you're here okay fantastic here's all of our papers for like you know here's the business finances i gotta go to a meeting and there's no office space for you so i talked to my neighbor they have room in their basement so just go knock on the door tell him you're with andrew and like there's a desk in their basement and like here's this box of papers and he's like andy left and the chris is like man i made a huge mistake who is this guy what what is happening here he goes he knocks on the door he's okay do you give like a basement desk for me like yeah you come on in and it's like when you see the guy with the whole his boot you know you're there me right the hole is good exactly he's like so that's how i started and then i go okay so then that time he's just doing a metal app so what this become tiny and he goes well we looked at the business and the business was good business was generating revenue was generating profit i like okay well what do we do with this profit what we supposed you know should we reinvest this in some way into the business like could we grow could we should we hire people he goes i don't know what do all agencies do he goes agencies hire a bunch of people and then buy fancy offices they put a basketball hoop in the office like you yeah put a a play pit in the office and he's like that doesn't seem like a good idea we should not do that that's kind of the only thing they agreed little let's not do they well okay we can't follow agencies to figure out what we should do like you know how should we think about this and they well look we're a business that has clients and we have you know like service team and then we have some profits like we are a boring law firm let's just pretend we're a boring law firm let's not try to be a cool agency let's be a boring law firm and not get too high on our own supply okay so what what could we do with these profits if we weren't gonna like try to just get flash year and flash year with the design agency and that's where they decided let's buy a better business than our current business like let's buy a business that has recurring revenues maybe that has less service oriented more product and let's use the profits from the service business to buy increasingly better businesses so i thought i like that story of that frame i enjoyed that and and what was the first thing that they bought was it dr so no that wasn't the first thing i i don't know don't know exactly what the first thing the bot is but honestly it was probably another agency is my guess but you know regardless now that's kind of the start of their journey so i had never met chris andrew talks a little bit about about you know he never really know what people are like here's my observations chris had the juice and it was very surprising to me that chris had the juice because normally in these partnerships there's like the outgoing face of the brand that everybody knows and then there's like the quiet silent but deadly operational partner finance partner whoever partner that's like doesn't really care about the spotlight and usually is more reserved i would say most of that is true but at this dinner i thought it was remarkable that he was kind of like this like it was shy but he still had the juice and i've never really seen that combo before like i think he would have rather just been at home where reading take a book but he had this thing was just like i'm at the dinner so the flip is the the switch is flipped and he was like super talk and not well not because he's mister charisma or he's not like dripping with like you know he's like the charm he wisdom it feels like he was he was just like i would call it honest he was just like he would ask a question and if you sent something they he'd be like hold on hold on so is it like this or he'd be like but you're saying this is that because you think that or is that because your parents taught to you that why did you say that asking one of pointed that's what reminds that's one of the ways in which you guys are similar is you ask those same questions i do and i saw i was eating it up i was loving it and i was like oh this guy's is right at my alley the other thing he did those was like me times ten as he was like mister framework exactly you guys are the exact same way for that reason i've called about the dinner i was like bro you have just named fourteen different like cognitive biases and one dinner it's crazy like he'd be like it's like the tri stand fact mixed with the thing that you know the the the the the the like you know the sucker bias and it's like what are you talking about you have to like an index an index of mental models i was like this i was like did you download twitter threads and you just memorize them like how do you know all this and i be so top of mind for you and that's really how he thinks he he it truly seems to think that way which i thought was really interesting well you know why so andrew told me this i don't know like the what chris's story is but andrew said they basically were like building their own companies and like reinvest the profits into building their own things and then they read the biography of warren buffett i think it's called snowball or something and then they read like a charlie mu book and they go oh yeah let's do this instead and so they start buying companies at work and they have the you know like i think tiny website says we buy wonderful companies that's basically i think exactly what buffett said at one point tiny is just we buy wonderful internet companies and then they're but berkshire doesn't have internet in it right and so they basically stole you know a lot of buffett really great ideas and also have you read a charlie mu book or anything by charlie mu yeah yeah for sure dude there frameworks about everything there's like one called like poured charlie alma act i think it's called and it's like eighty eight different frameworks i started reading it and i'm like do i need a story here but yeah it was a very strange book people say they love that book and i'm convinced that who says they love that book hasn't actually opened it because when you open it it's not even like a book it's like a have you have you have you actually opened the book yeah i read the whole thing and i i found it very hard to even remember hard to read dude this like guess it's like losing rules yeah yeah it's like the table of contents if that is long it's it's a very challenging book to read but i what i remember from the book and then hanging out with chris is like oh you read a lot of mu because you guys are right sort of similar in that framework and another thing buffet does is like he'll say things i forget exactly what he phrase but he's like you know why kill a mice why kill a mouse when we can go and shoot an elephant like he'll say things like this or hold yeah create some analogy picking up in front of a steam role or things he my told to me we're talking about something and he goes so is that like dia sword that lays the beast and i was like i was like what the fuck are you talking about like i was like i don't know what that is what are you saying in english and he's like no like you know the story of da have this some greek guy and i was like no i don't know any of these things what are you talking about yeah like did i need an analogy for your analogy but i've noticed that chris the limited of the time i've been around he does the same thing where i can tell who he's read and he's really good at what he does and i he's also naturally like that he just like instant frameworks and analog and things like that he can take complicated things and make him quite simple totally and he i think he's really really like super curious which i really respected about him like i i felt like when he was asking questions he wasn't doing it to make conversation he was doing it because he actually really wanted to know the answer he was genuinely interested and i think that comes comes off and i think that is a huge like saving grace for i think people overthink how to be in social situations and like you know the the easiest hack is just simply genuinely be interested in the other person everything else will work itself out that's how i felt about chris and i i really like that we had a interesting different conversation i'll share one one little tidbit that like can take a dinner conversation from surface level to a lot more interesting and i forgot who was talking was a ceo of something and she said something and i go i go let me ask you a question a little bit little bit of a weird question can i ask you and she's like yeah and i go growing up i said what you said was really interesting just now and it made me wonder why you why you wanted that so bad growing up who's love did you want more your mom or your dad's oh my god and and you know immediately like it's like you know take taken it aback by the question and then kinda answers and then and people open up about their like they they open up about their relationship with their parents and also like it's kinda like where that chip on your shoulder come from is really what this question is asking and i stole this from tony robbins rob robbins asked this question and i saw that like in most of it he does he's like live kinda coaching sessions or whatever with people during his events and he had asked this question and i immediately found like the actual answer to the to the problem and since then i've like kept this question in my backpack pocket and i asked it from time to time it's a very revealing question hard to say without sounding like just like a pre prick yeah do you have like your like glasses like in your mouth like yeah exactly you got the tip of the the tip of the yeah the glass needs to go into the mouth and you have to be wearing a turtleneck neck but if you do happen to have a turtleneck on it is such a good turtleneck question that's ridiculous and it worked oh it worked and then the whole the whole table kinda shared their answers to it and it went from like alright we can either sit here and we'll go one inch deep or like we ended up fifty feet deep and i felt feel like everybody actually felt like they knew each other and and it was like after the fact that i was like what do you do again is like you know you're trying to it kinda reversed the order of how most of these like kinda networking dinners go and i've been to a lot of these and so like i appreciate something that can break out of that the surface level you know surface level stuff fluff that's not really that interesting dude i was at this one dinner recently and this guy who was a younger guy and he was like a fan of our stuff so he was and he like clearly like was learning how to interact with people like he was like an internet guy who read how to win friends and influence people and the first thing that he said to me and my wife was like he was trying to do what you did and he asked us like when didn't you guys first have sex and what was it like and i swear to god and i like i i was so frustrated and i was like i'll answer your your question but you gotta answer minds first how much money is in your checking account how long is your dick and what was it like when you saw your parents having sex for the first time and he was like what i go yeah that's weird i don't wanna talk about that don't be weird and he clearly had like red like a book on how to do this and then he like saw something you said and i thought that would've have been a good idea and it wasn't it was a total middle there's something you gotta do right you can't just ask out of the blue oh he did the only reason this question worked on ours was because when somebody explaining the chip like they have this chip on the shoulder you're basically it's a natural question to ask where did it come from and then they give you some bullshit answer you say alright let me ask you different question and you're you dig in that way you can't just go up to somebody be like hello i'm sean nice to meet you hey i was curious what's your deepest darkest secret right like doesn't doesn't really work like that yeah it was weird man it was weird it's one of these guys i'm it was horrible but you pulled it off this data is wrong every freaking time have you heard of hubspot hubspot is a crm platform where everything is fully integrated well i can see the client's hold history recall support tickets emails and here's a test from three days ago i totally missed hotspot spot girl adam him why what else you got okay i'll give you one other chris little gem that that came out of the the talk somebody was telling a story about somebody else and and it was kind of a story that was like one of the call like a rom which space like it's a rough it's like like a like it's like a it's like a tale about like your you you know you could tell a tale of like your drunken days and this the the the crazy thing that happened that we almost got arrested then we ended up but it's like it's a story that doesn't have a lot of like it's not like a meaningful story it's entertaining story and and so telling the story about like this business realm so somebody was like gonna get rich and then they like went almost broke and then now they're okay and like you know whatever happened and he goes and and the the takeaway was you know that you know that person they said you know the yeah they could've have they could've have sold the top and made a bunch of money but they said you know well if i had done that then i wouldn't have blah blah blah blah and he said something that has stuck with me which he goes do you think that's the right lesson to learn out of that and he goes he goes i wonder that sometimes she goes people always talk about like how the lessons that the this chris and he goes he was a question i've often asked he's like is is this person somebody who's learning the right lesson out of things and i and i thought it was so funny it was like a blunt thing to say and so i loved it already the second thing was it's so true i look around the people around me in life that i encounter and very rarely like if if like a lot of people have go through experiences and think they learn a lesson but if i was to measure like the hit rate of are they actually having the correct takeaway out of a situation it's shockingly low and i think that that is one of the greatest indicators of success is are you actually able to learn the correct lesson from your life experiences nobody's a hundred percent on that because we all have weird things where we'll blame other people or we'll glorify ourselves and not realized that we just got lucky well we'll do weird things like that but i realized oh i wanna only be around and work with people and hire people who are high on this score i don't really care how much experience you have but if you don't take away the right lesson from the experiences you're going that you have and that you're going to have your rate of learning is just gonna like it'll be a different rate or you'll just end up in some weird trajectory where you'll just do dumb shit because you're taking away the wrong lessons from your life experiences and i i just never heard somebody say that out loud and it really stood out to me and it's like and now i see it everywhere that's a that's a really good question i wonder if that is something that he came up with or like was inspired by and that's it's a hard thing a really unique that's a really unique lieutenant kind of as an off offhand comment this one wasn't one of his like frameworks or like go to's i could tell it was just like he's was literally just asked the question because he was because it was he hurt like it was kinda like that's you know when somebody starts to sentence and you kind of your brain is trying to fill in the blank of the last thing they're gonna say and then they say something totally different like that is not where i thought you were going with that that's what happened in the story it's like ninety percent of it kinda made sense and then the last ten percent at conclusion was like some other weird conclusion and he was like what is that the way that was the conclusion and the i feel like the conclusion should have been x but you're saying their takeaway was why what and and and so i don't even think he really meant to that way or he really put that much weight into it but that was my my golden and nugget of that dinner was that one question and and i can't i literally can't stop seeing everywhere now like my kid does something my wife does something i do something and i i started to think back i was like in what areas did i take away the wrong lesson like i don't know if you think back in your life can you think of an example where if you if you're honest with yourself it's like yeah actually i kinda learned the wrong i i kinda i did not even learned the right lesson from that and was that the right answer there's a few things like you know how that phrase like fail fast like i used to believe that that was cool i thought i'm like i'd rather succeed fast like like also yeah i'd like i'd rather not fail and like how could i succeed faster than i fail and i remember thinking it like for years i was thinking well it's okay i tried something and i'm like but like if i'm a baseball player and i take lots of swings but i don't get any hits like that's bad that's not good that's very bad so the lesson here is i should swing and also have a high batting average and i remember thinking like oh just shots on goal that's all that's all that matters but i'm like no i need a score too and so for years like i thought it was okay to fail i'm feeling fast i'm moving fast i'm breaking things whatever and then like maybe i shouldn't break things and i should actually like succeed fast and i remember like that like it changed like five years ago yeah totally yeah i could think of a bunch of examples of my life where i've i've i think messed that up but now did you that's not the case did you learn the lot the right lesson when you got roasted by some people for posting your private chef dude you posted this picture of this nice looking food and people are like dude your blood glucose is gonna spike and you're gonna be so unproductive because you're eating rice i thought that was pretty funny all the all the you got yeah like also that wasn't rice whatever it was people were like giving you a hard time i thought it was pretty funny you only two of them there's three four reactions reaction one so i what did i do i posted a tweet that was just like a delicious meal i was so happy was having this meal i said best life decision was hiring hiring a family chef and there was four reactions there was the predictable positive which was oh yum looks good there was mine predict predictable negative which was hey douche bag people are struggling in the world you're posting this like nice flex you know asshole so there's predictable negative there was the predictable next question which was how much does this actually cost you know like i when one goes into this which just fine question no no problem and then and then there was just like you know whatever the the sort of like the the the random or like the the interesting the i think the person who had the right answer from it which was you either should just move on if it's not interesting to you or if it is interesting to you you should be like yeah that's something i want in my life me put bring that back to the front of my brain as something that like you know i kinda want and i thought that i thought it was very funny i didn't even know i wanted that until i met somebody who had a private chef and i was like wow this is incredible so you're telling me like instead of them having to cook three meals a day and they're they're you know also they have wife and kids like you know instead of their whole family have to cook three meals a day do grocery shopping do the dishes to end up with a meal that doesn't taste as good isn't as healthy and takes up you know probably on average three to five hours you know per day if you average it all out including the the groceries and the cleaning and the cooking and the all of it and you know but by the way three hours it at out of your like you know people have only have like sixteen waking hours right like this is it's a really significant chunk of time per day i was like why i saw it and i was like oh that's a goal that i didn't even know i should have but i want that and i want that way more than i want you know a a ski home in tahoe or like a fancy car or those types of things and then i for i didn't do anything about it for a while because i assumed oh you gotta be like a billionaire to have that no you can get for as cheap as maybe a a thousand a month maybe and i was let me do the math like how much do you actually need to do this and then i did the math was i think i can do this now and then i just did it and my life got way better and so i posted it because a just whatever it's twitter i didn't really think too much about it but like you know there is a benefit in seeing somebody's like somebody do a a decision in life or have something in life that is attractive to you and brings it you know to your attention and it makes sure you think about do i want this do i not can i have this can not you know i think there's some value in that too so anyways that's that's my story on the tweet i thought it was pretty funny i thought it was hilarious i i was frustrated you didn't like holler at some of these people i almost started rip replying to them for you yeah i haven't decided if i'm a heel or a face yet so to use wrestling terms like i'm tempted to just be a heel you know like it's way easier in the world i would say like what's his name the the dude who loves baby keep a keith for boy yeah like i called them out i i don't like like guy well you like him because he's a heel which just like right you know he basically doesn't mind pissing people off telling people telling people off whatever it is and like that's his brand and he and some people are like man i love it sketch tells like it is or he's funny or you know he must you know he he basically has his aura i'm better than you like like many great wrestling villains and and he'll tell you how much he suck and so people some people hate that allows the majority of people hate that and then as a minority of people that love that and find him like interesting and either way you can't ignore them he he's like a you have to take a position because it's so polarizing it's not just like you know vanilla and i would say you actually do a lot of what he does where right i don't think you think you're doing it because you're like i didn't say anything bad it's like bro you put a period at the end of that line that just you know you put a period there you're saying like that's a middle finger you know that that's not a period do you know you're doing it when you're doing it or not all the time maybe some of the time but i think i don't like like i'm kind of a stick with language like i like using certain words so if someone like says something and they end it into question mark my reply will be like i don't know if you're asking a question or if you're getting me to a agree stupid or do you know what i mean like i just like i just like or when people like sensational things like we'll just say like well this happens all of the time like for example someone reply replied you and they go i've been seeing a lot of this lately my example what i wanna reply with is like oh okay well what are some other examples right do you like i it's like i just don't like when you say i i was like like what yeah just curious so like like what are you talking about i'm a i'm a sick with language i don't like when people say this always happens or this never happens or these people are everywhere like things like that i don't like that phrase this is so common that is becoming an issue i'm like well i i actually don't think that it's any more common than it has ever been anyway so i'm an asshole about that we wanna do one more topic yeah let's do do you have one no i blew my load early oh wow just all way out bernie add the internet thing what you think it is that i generate so many more ideas that you let's go let's get did you mom not do your daddy i love you if we look at the three years that we've done this i think it ebb and flows i think that each person goes on dude dude each person goes on a three month like weird dude one hundred percent i think you talk more but i don't think that i don't think that you necessarily bring more topics right right i think that when i trying leave that when i thanks for your permission when i was selling the hustle you carried me when you were selling milk road my shoulders got tired that's all i'm gonna say these still come nothing milk road yes that's all i'm gonna to say so i think it ebb and flows there was a there's a guy who basically took every idea from the podcast and put it in a database that's how i know i win because he took every idea from the podcast and took put in a database and he said it was seventy five percent be twenty five percent you but that's specifically on ideas not that's maybe ideas yeah yes like this bernie guy that's not an idea right come on that's that that's you're just definitely the king of the bill of the week i think you somehow know a bunch of these old ass motherfuckers in different spaces and and you you you find these guys i don't know how you find these guys or how you think of just wick wikipedia grow yeah but like why don't even get on your radar you'll be like this guy used to own this coal mine and then he bought the shoe factory and then he owns like you know you ever read the saint louis post and i'm like nah you know he owns that i'm like i i don't know how you found this guy but you know more power to you i just fucking books can i give you okay let me give you a couple let me do an i'm gonna go rapid fire i'm i'm gonna just empty the chamber here on some some things that have been on my list i have a d c idea that i'd like to do pass but i'd like to do that means i'm not gonna do it but i want to invest and advise somebody who does who's really good wait do you still wanna launch an e com store i don't know i'm torn i don't wanna operate it myself but i do wanna like inc them i i do wanna like inc them in hire a ceo that that would run them in theory but that might also be difficult so i am a a a gut health one so gut health is this is nothing new so let me just start this by saying oh bro this that exists yeah i know it exists almost every d idea you've had exists gut health is a a trend that is going up up and up and it fits a sales model that really works with d what do i mean by that you mean you could just buy over number again you never know if it actually works so what works in d a d pro a great d product is one that is gonna be high margins so maybe can you get to seventy five eighty percent gross margins well with supplements you can get to eighty eighty five percent gross margin so that's fantastic on the product itself the next thing that works in d is that it's a repeat purchase or it's to consumable so something that somebody's gonna buy many times they'll shop from you again and again because either they ran out they aid it they drank it or the you know the deodorant stick ran out whatever it is unlike a mattress unlike a mattress so so you want something that people grow out of or it run out of and so so high repeat purchase rate well supplements have that as well health and wellness has that as well you want something that is a is a problem solution fit so basically you want something that is not just like a kinda nice to have fashion item what works better in what's what sells better is something that you can just say do you have this problem we have this solution and this is why you see if you go scroll it down to the bottom of a new york post article you're gonna see a toe fungus ad why is a to fungus ad always there because guess what people have to fungus it's a very easy problem to point out and people are looking for a solution and willing to buy something that tells that that promises them that it's going to go away so probably do you remember the prop the best promised solution ever is claude hopkins he invented the advertising for toothpaste in the nineteen twenties and he said rub your tongue over the your teeth you feel that film now brush with our toothpaste crest now rub your tongue over your front teeth right that was the best problem that's like an easy to understand like oh i see exactly what you mean well in this this solves it why that one's even better is when you get to be the one diagnosing the problem you have way more authority and you're basically creating a new problem category for people that they weren't fully aware of and so this happened is why i like good health a lot five years ago i didn't hear anybody talking about gut microbiome leaky gut i personally leaky gut i'm sure there was some that i love that phrase it's beautiful branding i have i have a board i a family member who's just like oh i'm super worry about leaky got and i'm like what and she's like yeah i bought every book i watched these youtube videos and dude to scares a shit out of me and like now i drink outside i do this i do that i'm like interesting somebody just like created a problem taught to you about it you might or may not have it no way to know it's a beautiful bunch of solutions and it was branded in this way that sounded horrible i don't wanna leaky you gut it's a it's a it's a it's a it's a spooky it's what it is it's a spooky phrase just like cleansing like i'm gonna do on a juice cl like bro i don't think like this juice is like a pipe cleaner and it like it's going through pipes i don't know if that's how it works so i so i bought this domain drink guts dot com and i have this brand called guts and guts is basically a drink that that you drink for it's like it's like a protein powder and you drink it for gut health and it helps with digestion so a lot of people who are either cons or go to the bathroom all the time it helps with weight loss it helps with sugar control it helps with those those sorts of things so yeah so i think i can think you made this brand and i just needed an amazing marketing ceo and so i'm looking for that have you have you a ali i've heard of pop drinking pop before yeah so pop is basically it looks like a soda or a seltzer it looks exactly like this i'm drinking spend spin thrift right now it's just like water with a little bit of fruit in it it looks just like that except it says like probiotic on the cam yes which always turns me off by the way i'm like no i don't know dude so turns me on probiotic dude you know who's antibiotic you did i'm antibiotic have not pro probiotics i'm neutral in the antibiotics at least but i'm definitely not pro but you know how do you feel about accidents yeah accidents are you pro dude i'm was it michael scott say he goes i wouldn't say i'm super but i am a little suspicious ali pop due know how big they are i think they're huge dude i see them at every grocery store a hundred million plus and they're a by poop or poppy you seeing this one no what's even more it's like a gut health soda over like a robotic like lac leroy and i see that one popping up at whole foods dude when i think probiotics and i think diarrhea like you're gonna do something to my poop like yeah so they're gonna think that's where the branding opportunities come in to to to fix that god doesn't exactly help your cause here i know but i think it's a loud splash name that can be almost like so bad it's good and i don't think it's very trade i think that's the the problem with but i kinda wanna work with a designer just to make a fake t like packaging of this i kinda wanna crowds outsource this idea through m mfa so basically i'm like let's find a marketing ceo through this i have i have a guy in mind let's get somebody who's a design agency like let's make the packaging for fun and and see what we could do somebody who's like a supply chain guy let's go find the formulation lab like let's just like crowds this idea i think that would be like i'm what here's something i wanna test so this what you're saying reminds me so we're in the fifty fifth minute or something like that of this pod and you're saying like something where you wanna you're saying a call to action i'm curious how many people you're gonna get last episode or two episodes ago i we were talking about my airbnb and i said marathon ranch dot com i go yeah i at airbnb can see that at marathon ranch dot com and i just kept talking i was curious how many people went to the site do you have a guess oh i mean i would guess it's low i'm gonna give you the homie guess i don't know hundred visits so we set it at minute thirty eight or something like that like not in the beginning it got like three or four thousand views and right not one not one booking by the way not one booking not one to be clear yeah one time i shared it on twitter and i got two million impressions not one booking so not one booking so it didn't help me at all but i'm curious i bet you you'll get maybe fifteen qualified people messaging you one time you talked about the thing you wanted a woman to holler at you for this woman brand that you were working on and people started holler at me to get to you and like four of them were like instagram women like models like wearing t bikini and shit like trying to reach me to talk to you and my sarah was like saw my phone i'm like dude this this lady like she's like what are you looking at like check this out this lady just dm me be i talked to sean it was it was a pretty funny yeah i also like that you say holler still it's like that still staying tight and i think somebody cool i'm a dang i'm trying to bring dan back remember dan i was t when i get home from school so you can just email me sean at sean p dot com i'll put it in the when show notes of this like in the description of the podcast too i heard a assistant that just reads all my email and triage it into buckets that's like action item needs to reply read this and in case you're interested and then she filters out a bunch of crap it's amazing that went from being horrible at email like i i don't see stuff i should i see a bunch of stuff that's trash i forget to reply to things i'll read it on my phone think to reply later and never never remember to come back and reply later i had a horrible system and now shout out to my assistant andrea who's helping me so much with that it's it's like literally overnight game changer i got an email from her saying sean would like to schedule time to speak with you in vancouver and at first i was like what fuck shu are you kidding me there's some groceries yeah i was like really and then i was like okay this is awesome and i messaged you i go who who where'd did you get this person from very interesting she did a good job by the way you're called to actually thing just reminded me i think we should do two things two upcoming shows i'm gonna put it out there now it's time for another drunk ideas episode which is where we come up with ideas that only sound good if you're a drunk so half baked kind of bad but maybe good start up ideas so we should do a very long distance girlfriend and the best one ever yeah exactly very long distance as girlfriend was was an all timer the second one is i think we should do our version of the bachelor so i think we should get m m's most eligible guys and gals basically submit your application we need a photo we need we'll we'll put up what we should put up like a dating site which is basically like we we ask a couple of questions and then we take the best and we present them on on the show and then people could reach out to them and they will get like a bunch of inbound of people who want to actually date them and let's see if we can get somebody married out here let's see if we can get somebody to fall in love the second time done that by the way we had one m m marriage but did you and more the one m divorce yes avoid and that's not a joke we joke then we take it away you see what i did that on twitter where i like tweet it out like ten of my friends who were single and yeah that's a great idea we should just do that as a a crush a crushed alright i'll tweet that out after this just do this this comes out that's let's make a look to me he he wants to do he wants to call it hot millionaires in your area no i would you're about does your area hot m we what can we call it so what what should we call it it could be maybe something with singles maybe something with let's see what else we don't know we gotta get your good name no no don't give up you could do this i don't know we could change the word singles which shingles is there anything there that's the thing that's always at the bottom of the website it's like hot singles in your area so just call it that like it's hot singles in your area too much competition on that name dude that that's the most competitive term on the internet it's gotta be like m m most wanted and the but it's most wanted because you you know they're wanted in in a dating sense yeah wait we get it we get it mfa want that's fine that's actually great that's actually great we're gonna do that and then better than shingles it's i don't know i i like i like changing words you know called twitter shit it's classic and then this month sean we probably should do like a merge thing yeah i'm working on it i'm i'm going all in on on just creating great content i don't understand what content that's new with merch it's like merchants content to be like we're not gonna get rich selling t shirts but we can make awesome t shirts that are like as good as great content like it makes you laugh it's interesting it's cool it's fun it's in you know it's it's meant for fun not meant to be like you know our patreon alright i'm went down no if that's speaking patreon put y'all a little bit bitches patreon is like certified small stuff yeah i do i don't wanna be like i don't wanna have a patron alright that's the pod