The Total Man Lifestyle Explained & Two Of The Best NBA Players' Backstories

what else is traits up the total man the total man does not get caught up in b drama the total man does not act like a whiskey so when things you know if it like david go is like i broke my foot good i'm finishing this hundred mile run like and the the stories they collect and pride themselves on are not about lifestyle balance are not about like someone came over from my house of day and they she said this to my wife she goes because it's okay to not be okay and i go total man would never say it's okay to not be okay this lifestyles i feel like i could rule to where i know i could be what i want to put at all in it like a days off on a road travel never look you're turning into sasha fears with that trying to calm down alright we're live i don't know who sasha fears is i bet she's amazing it's beyonce when she goes on stage she has a staged character she calls sasha fears she gets into that mode so no matter how she was before going on stage she's like that wasn't i'm a new person now and i'm doing my thing that i do with this it's hard that's hard and when to drink top chico we take a big swing of that and you would become sam fierce where do you wanna go from here you drive i i got a couple things that i wanna talk about so i think the i think this episode is not gonna be for this for the faint of heart i think it's not gonna be for the sensitive i wanna talk to you about a concept that i've seen two concepts that say the title the the title of this episode is gonna be i'm not racist but it's not illegal right like i'm not i'm not trying to be sexist but that's what this this episode so okay so i'm tell you saw so i'm doing this workshop that is clearly not a webinar today right after this with our boy and nick hub and how many people signed yeah can you take a guess take guess how many people signed up for a webinar hundreds five thousand people have signed up for this no shit really you point pulls weight i think is one conclusion but the second conclusion is i saw i got to see up close to personal how nick marketed did this thing so nick does something i call mob marketing he basically anger the model who the humor and he's at twitter he's at sweaty startup and he's got a big following a couple hundred thousand followers and some people love them and a lot of people hate him he's one of our only friends like we have this group chat of people who are own got big on twitter he's the only one of us i think that gets like death threats on on a daily basis dude his home address gets posted all the people will post his home address they'll post pictures of his wife and they'll talk about how he's evil they'll post on linkedin separately not even tagging him the next day being like couldn't sleep at night just thinking about how much this bothered me with what this guy said and he'll say things that definitely ruffle feathers he does it i would say it's some overlap i can't you know it's hard to get into the mind of like you know the joker that matter what's an example post it's like someone so he'll be like i've never met someone who has purple hair and also has their life he's like i'm not saying doesn't exist but i'm over eight and so it's like some people think it's funny some people secretly kinda not along but they'll stay quiet about it and then a bunch of people are like dude what are you saying here and they're offended aid or they're like offended on behalf of somebody else and then he'll do that again he'll be like you know he'll he'll say i run my company i have you know twenty people that are making five dollars an hour in the philippines and it's the best decision i made hiring my my international staff is has been you know absolute game changer i'm never hiring entitled americans who care about a b and c again you know whatever and then people are like you're what are you anti american and then they're like wait five dollars an hour in the philippines do you feel good taking advantage of this labor and he's like well you know i'm paying them double what they're were making before that otherwise they wouldn't take this job i i not forcing anyone into anything but okay if that if you wanna protect these people who like this job okay sure but the point is is he posts up that he knows he knows real truffle feathers he takes a very polarizing no approach to it and i would say in our world in the business world this is not common elon kinda does it but not really and he's the only he's the only one i could think of that's like maybe maybe there's a bunch other examples but on the on the business side it's not that common and the pull trump political side even it right trump on the political bit trump did it before he he was doing it as a business person well i think he was i don't know maybe he was because his whole business career was kinda pre social media so it's hard to say right like i think he always was this guy but you know when you do it in dinner parties it's very different than doing it out loud on twitter where anybody anywhere in the world can follow you and and hate you tucker carlson is like this all all of their like media pun that get really big at hannity and whatever they take a very polarizing view on things bench shapiro right and then you have tape and this kinda leads me into a so first i kinda noticed this mob marketing tactic i was like this is very effective i don't know if i would wanna do it it sounds like it you know is a lot of like kind of firefight fighting and i've been able to make it work without doing it so i don't don't really intend to go do this but it is one tactic that does work the the other thing that i've noticed with this is it ties up this idea i call total man and i think total man is a new lifestyle that is popping up and i'd like to tell you about it so here's the idea with total man is this a trademark phrase i tried to buy the domain that's taken i'd like to own this domain and i think that this is going to be is it either already is or going to be the next big kinda lifestyle brand trend whoever owns this total man thing i think annotate kinda did it so i'm i'm a little bit late to the to the game here but basically if you look at the following individuals david go joe rogan jo willing tate donald trump even the qb to an extent they all subscribe to this like total man lifestyle what is the total man lifestyle so here did i get did i get left off that bullet point you you or you're like half of them like i think you i think you definitely you're not total man your half man but half you might be ten percent no yeah you might be trying to get to that to the level okay so here's so my trainer even said this he's like he's like i'm just trying to live the quality like i wanna be a quality man you're and i wanna have this lifestyle i thought quality band that's a good phrase and i thought i said let me just sharpen that a little bit total man i what do you mean by that he goes he's like i just wanna have my finances like set i wanna have i wanna be wealthy i wanna i wanna be fit like i don't wanna be out of shape i don't think it's cool to be out of shape i'm gonna push myself to be in phenomenal shape and you know i found some other characteristics that these he didn't say these but basically somebody who's una so you see this with nick when the bob comes adam him he never apologize or backs down he pushes back again trump does the same thing annotate does the same thing they doubled down instead of back pe so they're una why because they live by a code i think you do that too they live by a code it's an internal code and the internal code could be a little bit flawed like irritates us some wild stuff but the fact that they have a code is actually quite admirable i think people are attracted to somebody with a code because they themselves don't have a code and so you it's sort of like life is easier when you just around people who who live by their code what else is traits of the total man the total man does not get caught up in b drama the total man does not act like a whiskey so when things you know if it like david go is like i broke my foot good i'm finishing this hundred mile run like and the the stories they collect and pride themselves on are not about lifestyle balance are not about like someone came over from my house in the day and they she said this to my wife because it's okay to not be okay and i go total man would never say it's okay to not be okay this lifestyles right i think there's a one life and and so let me keep going he knows what he wants out of life and then he has it so it doesn't matter if what you want is a bug got and you know three model girlfriends what matters is that you wanted it and you sort of whatever quote unquote manifested it i think that's another trait of the of these people that do this total man lifestyle and lastly they have strong hobbies joe rogan goes bow hunting you know go just pull ups for fun these people have strong hobbies and lastly they charismatic and they care about being charismatic so to me i think that you're gonna see a bunch of mega influencers and a bunch of brands being built like in the same way that there's like right wing conservative like that became a lifestyle on an identity and a bunch of brands got built for that population i think you're gonna see a bunch of people you're already seeing it with entertained and others david go and others that are trying to do this total man lifestyle and then build a bunch of products for other guys who wanna be in this want wanna be a part of this religion and i think about this and this isn't anything this isn't anything new i'm reading like the biography of arnold sc right now and but you know he like something he was in the church of the total man would do is go read arnold's for s biography for for fun yeah well it means he's an ec person but he was you know he was selling workout plans and things like that because people were like oh you're on the he would he would do these photos shoots for in fitness magazines of him holding a surfboard on the beach in la and he in the biography he's like i've never served in my life like like i i could barely swim like look at me like if you seen a bulldog swim like happened a lot and like he's like you know i don't really like i've not like that but people wanted to look like him they wanted to be around these hot girls they wanted to live in la and he would sell these plates so of course this isn't isn't anything new we're just seeing a different generation generation here's what i think is new i have this belief that like almost everything that becomes a big trend is in response to the world being a certain status quo in the other way it's a pendulum that swings and so you had an era where it was like the world was very conventional and traditional and blah blah and then you start to see a bunch of unconventional unconventional things and this is people having different genders and pronouns and purple hair and all all this stuff and you see a big a big movement in that direction and then you see like i would say therapy and empathy and all these words have never been more popular and amongst men and women and i think in response to that i think there's an under current of people who feel like it's all too soft the world's getting too soft we need hard men we need we need the total man and and so here's how i know it works everything i described is the opposite of toxic masculinity it is basically being a man became something that got labeled as toxic masculinity and now i think there's a bunch people trying to take that back and be like hell no we embrace masculinity and so that's what i see happening is people basically flipping that on its head it'd be like i'm not i'm not gonna apologize for being manly in fact i'm gonna double down on it and then there's just wave of people who have been craving something like that and i'll give you the example i remember when snapchat came out and i underestimated snapchat at first i thought oh just disappearing photos for kids and is this just for you know bleep picks like you know what what is this is this this is gonna be a real deal what i underestimated was that snapchat was the response the pendulum had swung at when snapchat came out facebook was basically at the peak of its powers or it had like sort of like was was facebook and instagram like the top and what facebook at instagram were where every photo is public every photo is permanent every photo looks good and just trying to make you look look cool and what was snapchat it was the exact opposite it was every photo is private every photo is imp and it lets the because of that you get to be silly you get to let your hair down and you get to just send goofy pictures instead of pictures that make you look cool and so that there to me the need for a product like snapchat only be only came out because the world had got so instagram applied so facebook fight where everything was public permanent and and and pretty and so i think that you see this anytime you noticed that the world goes in one direction you could sort of anticipate that two or three years later the counter culture response is gonna be there the opposite is gonna become popular and so this is like a way for me to get like when i think about how to be ahead of the curve on trends i start to think about what what feels dominant today and in three years what would be the opposite because i think there's gonna be an emergence of that counter culture do you think of this am i just am i just doing fake astrology there trying to piece things together no your theory i think is is exactly right you know there's been things that i've been interested in like have you heard of the the light phone it's l i t e phone yep i i looked the buying one because i i've made that why because we're so well i guess explain what it is but it looks like we're so heavy the light is it's like a three hundred dollar phone but it has the screen of a kindle so no colors and i think you can only download i think it's can only do spot i think it's just spotify i think it's just google maps and then phone calling and you might be able to text but you can only text like a nokia see typed in like yeah in order to see you gotta hit one three times right and it's came out like maybe ten years ago at this point eight years ago and they didn't really hit right away but it's getting more and more more popular another one that i've been preaching about forever and it has it entirely taken it off yet is duck duck go so duck duck go is a search engine it's just like google but it's you you can't be tracked and so if you google duck dot go internet searches they actually have a graph and you could see like the number of searches per day and is growing exponentially right yeah so your theory i think is totally right i think anybody who think that or whatever is gonna know that's thing be like yeah duh like but when everything goes to skinny james guess what's guess what's coming back next which is all and whatever the loot you know the bag stuff they're the high waist and loose stuff or whatever but you have an issue here's a here's a flaw with this premise this particular one it's that a flaw you're stuck in this california bubble man you gotta you gotta come to where i'm from in missouri i think like you know this is this has been gaining momentum now for a little while i think the difference is is that california types you know the people who like if if if i'm from like a place that's generally right of center now the left of center people i think are also craving a bit more than before right before it was like kinda cringey guys and then they start evolving a little bit to being a little bit more holistic and so for example do you know who andy for stella is yes so he's in our world and that technically we compete against him in the podcast charts but i had no idea who he was but he was the he was the he's the number one business podcast typically in the charts each week and he talks a a ton about like politics and stuff and i i believe he's right of center but it's met mostly a stereotype of just the way he looks in some of the phrasing that he uses his podcast used to be called the m msn ceo right and then i started listening to him and i'm like oh you're way more ec than i originally judged you for and you're actually really interesting and i think that that's what's happening is that there's people who don't entirely fit into the previous bubble of of of whatever i would stereotype these guys as be right which is like lower iq big ass meat heads it's like no you're actually way more thoughtful than i thought totally yeah i think that's that's totally true so i think this i'm keeping an eye on this and i think that they've been very successful like david go is kinda like stunning popular now and same thing with andrew those jo you saw andrew introduced tape came out of prison and did an interview do see this interview on bbc just it ended mid interviewed it well there's a the full thing got posted on like rumble or something like that like what hap yeah no i didn't watch it i mean it's kind of a headache the thing about him is like he started out like if you listen to his messages is like maybe seventy percent is like good like you know a man is someone who exercises they give what they want but then like there's like thirty percent where i'm like oh bro like i don't wanna be associated with that like that you crossed the line there but yeah some of the stuff he says is awesome so for example yeah the the the bbc so it's woman she comes into his home and she's interviewing him and she goes you are you know how how can you say these things that are you know toxic and dangerous and whatever you've been named by the uk commission committee of whatever as the most dangerous man in the united kingdom you he's like dangerous man in the united kingdom he's like he's like he's like what am i preaching that that is so dangerous he's said he's like i don't i'm muslim i don't drink i don't do drugs i tell people don't drink don't do drugs i say work workout i say work hard get rich and you know like like build yourself into quality individual who lives by code and he's like you know that's what i that's what i preach what is dangerous about that she's like well you said on an interview that if your wife does only fans are entitled to half her earnings or whatever or like that you know if your wife is your wife that she is your your property as a man or whatever and he's like and he's like did you listen to the actual interview she's like you said that that is that's what you said he goes yes but what's the context of interview the context interview is are the kind of the podcast is i'm me and several women went are on a podcast were joking around because one woman says if my man owns a car and i'm dating him that's my car i own that property too and then he countered as a he's like he's like i basically as a joke countered if i'm dating the girl and she has only fans then i i get half of that too and he's he's like well the same logic right and he's like so that's what i said and she's like so you're saying it's a joke he's like yeah i'm saying you're taking a completely out of context and he's like you know he's kinda like trying to defend himself and they're arguing back and forth and he's like he asked her a question and she's like no i'm asking the questions here he goes no you're in my house i invited you here i'm doing you the favor you know you're better begging me for interviews and i i let you in here we are equals there you do not hold any authority over me we're were equals fast you your question you you you can choose to answer if you ask me a question i don't have to answer either you know that's how this gonna get to conversation and she like was like rejecting that premise and then you hear their handlers in the background that are all like getting really nervous about how the whole thing's going because it's like going off the rails the bbc handler or the handler because it he he has them yeah he has people who are like you know i wouldn't say maybe handler that's where right word but like you know he has just like kind of whatever is p type people that were like he's answered the question already like why like you repeated the same question six times like just move on to the next thing like where you're stuck here like he's answered it he's not gonna answer it differently he's it five times now just move on to the next question and so they were like you could hear these voices in the background in the une edited version like even they take a break like hell we got the camera camera died we gotta reach reset the batteries hold on and then you could see what happens in the break she like me like no doesn't make i she's like looking at her notes only and then go like good interview are he and his end was like we don't have to do this stick it's fine it's fine oh this is good actually i want people to see how this goes he's like i want people to see her like you know how how the mainstream media how they don't they don't do their reason that they lie blah a lot he's got his like spiel during the break there's like maximum tension it's like that's actually probably the most interesting part of all interview so i i'm not gonna i'm me personally i'm not convinced i'm willing to sign up for that i don't wanna i i'm not i don't wanna deal with that headache agreed i'm willing to make sacrifices to some parts not of my code it's just that my code is like not that hardcore maybe it's the right way to put it but i've met a lot of people who run companies that you know that are worth hundreds of millions and some that were actually worth billions and i'll see them like do certain things that are common now about like like they use phrases like bring your wholesale to work which is like kind of like a a funny controversial statement to some people because some people like just bring your work off to work like we don't we we don't need stuff yeah or no there's like a crew and then there's like they'll do like certain things that are typically like that you see a lot of better get categories as well and i'm like dude i you don't believe that and i i see him say they'll say things privately like yeah but i wanna win and this is the game i have to play in order to like hire all these people and i don't know how i feel about that when i hear about that i'm like i had a funny experience with so what we got acquired by twitch now in a two thousand person organization in twitch literally i think you know five percent of the staff has like you know purple hair like and and that'll be that as an hawk i just mean like we're in san francisco we are the stereotype of when people talk about like kind of like left leaning social media companies like people think this about twitter or facebook i would say twitch probably more like that than in terms of both the that so i'm in a meeting and i joined like three minutes late as i do as you know that i this that tend to be three minutes later yeah every time and there's a presentation on the screen i don't really understand what's going on i'm like what is this presentation about and i'm i slack somebody and they're like it's like know just kind of like updating our copywriting whatever i'm like oh i love copywriting what what are we talking about and it was talking about like how we use genders from now on it's like we only say they and then wolf and then they were talking about women they're were like we don't say women we say and they spell this word w o m x n and i was like i was how do you even say that it woman sense i don't know what is that or is it just women like what do you say for that and like this is now how we say this and i was i was like what does that mean like sorry dumb question like like what is it who's who's offended and what does this mean and i like oh this is inclusive of like people who were maybe not biologically born women but now are women and so this is like the inclusive term and i was like so i was like how i was like how you say this and and like all of a sudden i could see i could feel like a bunch of heat on me like why you asking all these questions and like there's kind of an under current in the way i'm asking the questions which just sorta like this are you sure like that's kind of all i was like i was like wow this is overnight we're just changing like this is we don't say that and now we say this like this is a pretty big change no and and so hearing this and i'm like okay i guess you know that's cool and and then they funny thing this is the company that tweeted out for international women's day they tweeted out international woman or whatever like they tweeted it out like that and then they got tons of blow back from the trans like the lgbtq community being like don't do don't use that phrase just call us women why are you trying to make it seem different i was like oh my god they're back like their attempt to to like you know play actually backfire and i like wow this is really like this is there's a bunch of land like don't even know but then what of the executive where you like hey executive team what do you think you can't ask that but i was like i said it in a different way i said we're talking about like you know questions i was like amazon has this thing where when you are doing your yearly planning one of their questions is what are the dogs that are not barking yet it's from this old sherlock home story of like a crime occurs in a house there's a break in and there's no clues and sherlock can't figure it out it he fears it out because he's like well the dog was here right so surely the neighborhood heard the dog and they're like no the dog didn't bark he's like that's it that's the clue watson and he's like what he's like if the dog didn't bark because he knows who the intruder was that means this was an inside job and so he figures out who it was because there was the dog not barking so they have this thing in amazon which is when you're doing your annual planning and they said what are your dog's not barking basically like what are you not hearing that is actually telling you something or it's a different way of saying like what is something what is something that's not being set out loud but could signal something that's worth yeah idea yeah and so i said i go i think we should decide how world we're gonna be and like we're like is there a line and what does that mean and who do we wanna i we should say it out loud what we wanna be and then literally like luck my slack just blew up of like d i me like like a abort a fucking don't looks like that don't sound like don't bring this up like what are you saying dude like this is like you know a new side and one girl goes she goes she goes i didn't appreciate that we don't use the word woke anymore and i go i go we who like there's a company policy you can't use the word woke i was like i didn't even mean it as an insult like i thought it's just like a yeah because at the time it it really wasn't this is many years this is like four years ago or five years ago now woke was woke became a little bit more derogatory over time at first it was stay woke it was like a the kids were saying it as like y if you're not you're not like a awake to what's really gone on dude i think twitter had t shirts it's said stay yeah it was like a positive thing and then it turned into a a later so somewhere in the middle of that and i was like we should say i won't and she's like we don't use to work well anymore so you know i appreciate if you don't do that i guess who who's we is there a committee that decides words we can say like that sounds pretty non woke to me and if she links me like a v article i'm like oh you read this v article you decided that i can't say this and i was like oh this is just too much for me and i was like there's only one piece of advice that i needed and it was a piece of advice i got on this podcast from a guy very early on daniel gross he's super smart guy he got acquired by apple and i go what was that like in that acquisition you were there for three years what what was the best advice you got about navigating that and he goes don't give yourself brain damage and i go what he goes yeah when you get acquire this is a really tempting thing as an entrepreneur to like i'm gonna i see things that are wrong in this organization or that i'm wanna be a challenger voice and not just like another another person who just follows you know the the company line and i'm gonna challenge you know maybe our innovation cycle or a policies or anything i'm gonna i'm gonna be the one who brings change he goes it's just brain damage don't don't try it and i was like oh i'm doing it that i'm gonna giving myself brain damage how the woke story end it ended with that one person telling me that we can't say say these words anymore which was backed up by nothing and i was like oh cool so you read this article and so you decided that i am not allowed to ask this question they again gotcha just making this clarifying great yeah thank you you know whatever head of important thing inside the company like yeah i'm glad that you're i'm glad this is how this this this works and you know what do you think without calling out well emmett is the ceo and he seemed i don't know him but he seems like an awesome guy with i don't know if you can answer this without calling him out but what do you think he thinks or someone like him can say someone like him someone in his position someone in his position with his name and face when would they say yeah i don't know i can't speak for him but i i guess my impression of it was basically i think he's mostly shielded from this stuff so like i don't think the most of this gets to his plate and then by the time it does he's he's a total man he doesn't care about drama like i think he's he's like a renaissance band he's a little different i think two things i think one i think he's mostly just like he i think he's gotten a lot of ceo coaching to where he doesn't let his first reaction be his response so like something comes up now instead of reacting he responds that he usually responds with the question and he'll just ask them tons of questions and he's like i'm in the spirit of literally understanding what you're saying and trying to figure this out tell me what does that word mean like and they'll be like it just i mean it means it inclusive it means and you say well like no like can you please like use an example or can you like from can you explain that from like you know base principles like what are you talking about where what are the boundary lines like let's make sure we're all talking about the same thing and he does look kinda like a soc sarcastic method where he would he would end up just like fat out anybody who wanted to bring something up and he would get his understanding of it and the decide is important or not but i think most people are sort of intimidated by him and then in the process of trying to debate him on something would sort of like nobody could really a very few people in the company could really like hold up to any debate already scrutiny from him in in a conversation i saw it just many many times and he was trying to dial that down because he knows that that's sort like you know already he's in a position of authority plus he's like a you know world class or debate because he had this like wide breath of knowledge to like pull from so he already knows he's like you know he does that he's just gonna shut people down so he's try not tries not to do that but i saw you know most people didn't wanna bring it up to him dude i just avoid all of this this shit like i can't stand this stuff and it's just i just don't care is it really what guarantee is the part of the job for zuckerberg or or nam or anybody who runs these networks it's like the one percent of trust and safety or like angry people that's constantly angry about something that's gotta be the worst part of the job that's not why they created these networks as to like be public policy maker in their own like kingdom but it is amazing how they and get around it because i could i could tell z doesn't care about that stuff but he still plays the game yeah and sucks a man he's never had a controversy he's never done anything not a lot of these guys have it like they've done pretty good with navigating some of these topics and i'm amazed that they don't react by saying oh you guys wanna form this union or you wanna like protest over this you're all fired like this is a machine you know we don't need this we don't need this this is of the middle put the right like then he he say something in an email which is like y let's not do it this way and then he got fired from his own camera what happened i don't i don't know what happened he i he he was he wrote an email to the staff about a trend he noticed in the workforce which was new hires had to introduce themselves using their preferred pronouns he says this is completely unnecessary for a woman who clearly woman tell us that her are she and her and a man who's clearly a man to tell us those pronouns are he and him he understands that the practice is rooted in kindness but he says in the long run this approach does more harm than good because you're forcing people to behave a certain way and that's the opposite of inclusion and then and so then he says first there's a tiny number of peep of people at boys of peeps so you know already maybe that's a fire offense it's tiny a tiny number of peeps at mailchimp who would consider the self transgender forcing either with orders or guilt the other thirteen hundred ninety other peeps to adopt new communicate the dime the immunity has never had to use in our three hundred thousand year existence and our hundred fifty thousand years of spoken language in order to making things slightly more comfortable for an extremely small group group of pee is completely illogical so then got fired it was probably for the peep thing to be honest i'm not like into it i never bought the company was like like bed we need to talk yeah he's like but i didn't mean to heard the the trans people goes what no look we need to talk talking about those peep yeah he stepped down as ceo shortly after and voluntarily and then also then somebody came up out i was like by the way there's no policy that's said they have to do that like shit we one time at the hustle we wrote an article on sasha gray sasha gray used to be like the famous porn star and we wrote about how she was trying to change her image around to not be that and every single night at like midnight our time i would get all this traffic from japan because i guess i was morning time in japan it was all people searching for versace gray and they're buying our article yeah and i found out that she had hired this company called like reputation dot com to like boost that article so it showed up first so we're getting all these people searching sasha great x x x and they didn't get what they wanted to but whatever you're like photos at the bottom of this blog post it's photos inside our newsletter if you subscribe dude i didn't realize guess i realized it but someone posted this infographic on twitter of the biggest websites and it was like google was just like the largest it was like bigger than everything combined right but then like i think four of the top ten were were porn sites and it's it's while i mean imagine working at one of those companies can you imagine that what would that be like just sitting in the office it's weird imagined it many times no so i've i've been i can't talk about these but i've been i've had very interesting conversations with us a few people that own only fans based businesses recently and they're absolutely crushing it to the point where i can't talk about it because i would be kind of like it's like do we do you mean do you mean the the stars or like the ancillary things all most i'm talking about the ancillary things right now but they're all crushing it the platform is crushing it the stars are crushing it and the the cottage businesses that get built around this to help this to to be a part of that ecosystem but they're are doing so well that i sort of if i talked about them i would be coming between them and like millions of dollars people a lot of people would wanna compete with this the the strategy is that they're doing but i will say one thing that i've learned that was pretty interesting so i always assumed that only fans was popular because you're sending like i don't know nude pics or videos to guys and that's like the thing that's what they're paying for and i was always a little curious i was like aren't like free on the internet why would you pay for this and like there must be something i don't know and i just kinda wrote it off as that do you know why they make so much money you know what the actual money maker is inside of a of an only fans account when these girls say that they're making a million dollars a month you know what actually drives that i've never i've never subscribed one i guess you probably have subscribed to a few doll that you're like researching it but i've never subscribed to one you know i'm a married band and i did not do that but you didn't need to because i got i talked to the people who like run they like run the accounts or whatever like what a lot of people able don't realize is that a lot of these accounts are just they're bought so like girl has a public persona she doesn't only fans she kinda gets exhausted running the thing because it's like a lot and it's like emotionally exhausting dealing with all these guys and whatever so she's so somebody come approaches her and says we'll buy your account for you i'll give you two hundred thousand dollars right now for your only fans account and then i'll give you you know x percent of the profits and i'll run it you just have to put pictures in a dropbox folder and you give a good content and i will give you money and that's how it goes and then and so what what what actually people us i was like why do people pay for these pictures and videos like again porn free that's like one of the the rules of the internet is porn is free so what what do people really want and it turns out that they want like the girlfriend experience and so yeah they not through the content but through the chatting and that the chatting has all kinds of weird things like is it one group chat or individual individuals and so they hire farms of chatter so basically what only fans is built off of like a lot of the the the money is made through is giant like customer support you know call centers essentially in the philippines talking to you know it's basically like dudes in the philippines talking to dudes in the us pretending to be the girl and so they it's just like they have this army of chatter that will chat with these guys and tease them a flavor them and then upsell them and boom to ching got the sale they're and they're like salespeople they're they gotta clear they get commissions and all this stuff it's insane and what how within that okay so one of the highest ticket items what's the you know if this was the the the county fare what's that top stuff stuffed animal at the top and it's basically like the number one is pretend to be my girlfriend for like you know a month and it's like text me as if you're my girlfriend and it's like that's the that's like the top prize but there's other weird stuff underneath weird so weird that i i can't even say this is a family show and so i can't even say some of the weird stuff that they want but it's not what you would think it's not like super true it's just like sending sending pictures back and forth like i'll give you one example one example is the guy who's the customer sending pictures to the only van person asking for their opinion a rating of them and that's like a service that they pay for and so there's stuff and and i guess like the two things stood out one is it's like the free market at work baby it's like you you can really see what humans are all about when you talk to this to these people because it's like man people are into all kinds of crazy stuff these are like they're real desires and these are desires they wouldn't admit and i've been a bunch of these people or you know they're the person their doctors and they're were the ceos and their there there are other people like you know human desires got revealed they were always there and they got revealed because only fans gave a better avenue to to realize those desires which is kinda crazy to me and the second thing is i think it's wild how much money is being made in this space and my reaction to it is not kind of like like i think you were asking what's your reaction to no my my question is not who cares it of it exists my question is you getting involved into it what how does it make you feel and how does it make your wife feel and are you like not it well okay you're you're you're contemplating i'm learning i have talking to people because i find it fascinating i have contemplated investing in some of these because i was like i would not wanna operate this but y if you're if you're already down there in the sewer let me know if you got something now know i hand it up here you know like i i will i'll provide sports dude do you realize tell hipaa that's so hypo critical why is a hypo critical i'm i don't purse i would not personally enjoy operating this i i also would not i like in operating a deli or an ice cream shop or whatever i'll go i'll go eat a scoop what's the problem with that if they need resources they need capital or they need advice i'll give them those things i don't wanna operate so to me that's fine my wife i it's also it's the critical of me by the way if i consume porn and to also shit on it so i'm not acting like i'm whole if i'm not acting as though i'm h than that but it is a conundrum i told my wife by the i was like hey and think about this and she goes okay don't tell me but if it makes funny of that's fine period cool yeah i would also say that it's really funny i find it like amusing the way that the ecosystem works for where it's like what you think it is is some woman with an account who's putting up content and guys want that and then she's chatting with them and it's like actually this like whole other thing there's agencies that control the accounts the agencies are ninety percent dudes the chatter are like you know these call centers in india and the philippines and i find an amusing i'm like that's hilarious that that's what this like that that's how this like evolved and i find that and i always i always get their reels on instagram at night in bed so like i trying to keep my phone so i i like if i'm scrolling on my phone at like ten pm it's normally like rip guides and dogs in the day and then even in the evening it's hot girls that pop up on my real or you like when you're scroll through cigarettes instagram right and i'm like wait what is this and then you click on their profile and it links to a link tree which goes to well the five thing is you see it because what they one of their main growth tactics is they pay meme accounts so accounts that just post funny jokes ninety nine percent of the time the way that those accounts make money is only fans people will pay a lot of money to get posted one time at night on those accounts and then you could delete it in the morning and that's how they grow their their own social following and so through these meme distribution channels and so that's a a funny part of but hey anyways i don't even know didn't plan to talk about this one but that's a funny little tangent so alright listen i don't know if this actually is gonna interest you but i'm gonna try to make this interest you because anything that uses the h word history you're not into right that's not but the total man should understand history his history he actually listen he actually you know has been alive through all of history met so i'm reading this book it's called like killers of the flower moon it's basically about the nineteen twenties os indians it was native americans they were given this pot of land when they were like you know like the government it was like hey you know we're taking the shit over here here's your plot land turns out it sat on this oil and so they all got rich and white people take advantage of them and kill them and to steal their money and i was reading this book and they keep talking about the pink tits have you ever heard of the pink never so they were i kept talking i was like why don't they go to the police and they're hiring these guys called the pink so pink tents it was basically a guide named alan pink ten he started this company in nineteen fifty and he started it because he was walking through the woods one day and he saw a bunch of like counterfeit and he got curious so we starts watching them and he starts figuring out what they're doing and then he calls the police on them and they're like well we can't really solve this he goes give me a few weeks somebody gonna i'll i'll keep an eye on them and i think i could figure out what they're doing where they're going and i'll be your detective he does that and they get arrested and he's like i love doing this this is very fun and so he keeps doing it and it starts like a small like little mom pop business where he goes to other people he goes do you want me to help you solve this crime just paying me a little bit of money and i'll go and i'll go and do it and we'll report it to the police and we'll give them all the evidence that they need so he does this for a handful of years and eventually he works his way up to like these the government american government is paying him money and it gets to the point where his people this is pre secret service his people protect a blanket so we didn't have the secret service back then secret service was invented after a lincoln and got shot i'm doing a great job she yeah she she can't win them all it turns out yeah can't want them all get a what them all it turns out yeah that is actually totally true he's had a bunch of losses but so he so he was like failed to protect a president but for some reason the government still liked them so they start giving them contract so anyway fast forward to the pink tens are still around and they've done a bunch of controversial shit so like as they grew companies like carnegie like the titans of industry would hire him to basically like when they were unions that would go and strike they would literally sit outside of a gate of a factory and like like protest and shit and then also fight and so the picker tits at one point killed like twenty four of these like protesters it was like a huge thing and so like here that says at their peak they had more agents than the standing american army that true that's the same dude they had tons of people and their motto was pink ting don't sleep we don't sleep and their logo wasn't wasn't open wasn't an open eye and so they like it was just like we're are we are there all the time and we will always find out what's going on you know i thought that mighty ducks ducks fly together was the top but this we we don't sleep might be better than ducks fly together you yeah we don't sleep but so this company was traded in eighteen fifty i think i said i was reading about coincidentally this other thing going on with like amazon amazon was having some issues with union stuff and dude amazon this company still exists and amazon hired these pink tens so basically what they do now so the company was sold in like two thousand and five or something for like four hundred million dollars so not a significant amount money for how long it lasted but because it kinda peaked in the early nineteen hundreds but dude there's the hired but look at their website if you been their website no ten doesn't com it just says our story and there's literally a picture of abe lincoln that's but you're it so be have a about owning you're loading your failures these guys love it yeah yeah it just says wolf chase we've learned from our mistakes nobody nobody feels faster than us yeah they think fail fast to risk advisory investigations detection embedded smes i even know what that is that sounds dude so listen to what they do so they basically they'll hire these guys so pink like there's like guards and i guess i know what they like blue blue jeans and a plaid shirt and they like go to like they'll go to starbucks hire them and they'll go to the starbucks to get a coffee and they'll just try to listen in and you'll hear like guy talking to his coworker here like hey we should union utilize or you know fuck this guy let's do this and that and they go and report it back to like corporate headquarters or they'll try to figure out like when amazon was launching a bunch of stuff they'll go and just walk around the office and like because anyone talking about shit shouldn't be talking about and they like report it they still exist google hires and facebook hires them they still like monitor or monitor this stuff and it's a really it's a fascinating that a company as existence since eighteen fifty or whenever it was and they're still like working and b i started thinking about like private police and security companies and there hasn't been that many like interesting security startup so one of them that i actually invested in and it's called deep sentinel you know what deep sentinel is it's the security it's a security thing where you like it's a security camera where it'll talk it'll like there's like a human watching on the other side deep sentinel whole thing like they make a joke they go ring awesome for watching your shit stolen and like i i have deep sentinel at my house and like one time a drunk guy came out to my front door thinking that i was we were his airbnb and like the camera like catches him and he says hey sir what are you doing here and they call the police so i walked down at like three am and i see the cops in my house like taking away this guy and so anyway that's kinda cool another one is called banner man have you heard a banner man i have heard of this it's such like bodyguard right dude we used to do it all time so it was a company that went through y comb conferences well i don't know i'm trying to figure out the site still up but basically the when you host a conference by law as well as like practicality like you need it you have to hire security you you need security guards and we would use banner man and we would hire like and they have like a menu it's like armed ga two hundred dollars an hour non armed ga one fifty just a huge scary looking guy hundred dollars an hour like you could like hire than by the hour and it was so easy it was like uber for security it was awesome but there hasn't been that much new startups like in this space but here's the pricing unarmed guard fifty nine dollars an hour armed guard ninety dollars an hour off duty police hundred forty five dollars an hour and they're armed that's it it so i just get a big scary guy walk with me for fifty bucks or eighty bucks an hour or whatever it is i'll do it for free yeah watch scary anyway i'm just like interested in this space and i thought like the pink thing it was while that this shit still exists do you know how much they sold for is that or do you know anything about the revenues or anything like this is a crazy no and i've looked everywhere and the founder he he says on his linkedin he goes i don't need use linkedin anymore that's like what it said on his profile so founders a alive yeah name's johnny chin how is it alive of eighteen fifty no i thought your talking out fucking banner man no bigger no that for sure dead how much is it cost i don't how much well you said they sold to somebody right was it four hundred million dollars in nineteen ninety nine four hundred like ninety nine but it's pretty fascinating that it lasted that long it got sold so basically and i was doing even further research on this the like there's this like the security industry it appears as though it's like a handful of big players and then tons of mom and pops but the handful of big players there's like three of them and they each do like ten billion dollars a year in revenue and what they do is they just acquire tons of like mom and pop businesses and so now the biggest ones you'll you'll probably recognize a lot of their t shirts because they'll see them at like concerts and shit like that but then there's a bunch of private ones so i'd heard black water no that sounds good though so dude this guy his name's his his name eric prince very controversial guy i haven't read his book but i want to but he was controversial because he started like a it was basically a private security company but they did ship her overseas so they would like protect like princes in saudi arabian shit like that and then also when i iraq and all that shit went down they would do government contracts and so they would eventually like you know do army shit so they would like protect like a con and eventually kill a lot of people and they were like hardcore and air prince became a billionaire doing this in the and he eventually sold it to private equity for billions of dollars it's called black water very omni ominous name i love that name yeah but there's like a there's like a bunch of interesting players in the space but not that much like of these like tech startups so i think it's really interesting and fascinating industry i'll give a quick shout out to this genius restaurant so it's guy joshua good field tweeted this out there's a restaurant that basically named all of its like the number one the number two the number three office supplies so it'll be like mini dry erase board or like pack of pencils so you can hilarious you could expense on all meals from this restaurant it's kind a being wired mouse five dollar french fries yeah exactly that was a genius little little marketing hack so shout up to that and then do you are you watching the nba finals so i got a little little human interest story for you no but but tell me about it is pretty crazy so the two teams that are in it miami he heat never nuggets so the best player on both the teams have just like crazy backstory so one this is the guy in the heat jimmy butler he you ever seen the movie the blind side i love that movie that's my favorite movie it's his life so babe the guy got kicked out of his house at like thirteen and was just crashing on friends couches and then this white woman just took him in and she just like joined their family and he's like yeah she's you know she didn't have to do that she just did it he calls her mom like you know his brother brought her her real kids or his brothers and sisters like that's just like the way it was and he was not like unlike the blind blindsided with the blind side it was like it's pretty clear this guy had like nfl talent like he was just like a free athlete and it was huge and so any coach would kinda tell you that not to say that's why she did it but like it was kind of like possible but jimmy butler was like he wasn't like he he went to a junior college then he transferred to market then he barely got into the nba and now he's a star but like it was not obvious have you heard do you know who the real parents in in blind side that you know it's real people he owns tangible bull chris he owned a shit load of kfc and like long john silver and shit right i googled him he sold it for four hundred million dollars all of his franchises good things happen some people good things having good people but and so why jimmy butler what so this woman this woman that took him in single mom also so single mom with seven kids did this took him in basically put a roof over his head and he hands up grinding his way to the nba and this you know it doesn't make anything think he also was doing something really really funny so back when covid hit the nba to keep the season going they had to create a bubble and many sports had to do this they created a bubble which was like a didn't they add disneyland yeah they did a disney world i so they did in world in orlando it was like you live on on campus nobody comes in or out if food gets delivered it gets delivered in a like sealed box thirty feet away and they gets you know like given to you and they just like tested everybody of daily and if anybody ever had anything they they got kicked out and so during during that process jimmy butler realizes y know supply demand is out of whack so he starts he's making coffees he brought a he brought a fancy coffee machine it starts making coffees and people are like y can i get some coffee that the coffee here sucks i want i want the good coffee he's like yeah cool man a hundred dollars that's one thing hundred dollars like the price these guys else to go like these are players who cannot leave this bubble and so and they're like alright man okay and they are giving a hundred dollars for this coffee and so he creates this brand i think it's called big face coffee he and now he's like so he he and during the bubble people want her know what's it's like and there's a lot of the guys was like vlogging so this was like one of the story stories y jimmy opened up a coffee shop he's just like you know killing us on this coffee he's like yeah i make the best coffee best coffee in the world hundred dollars and and so now he's that creating a spin off brand of actually that that that coffee brand kinda cool and he's see the guy that that big white guy the giant white guy so in y so he looks mean that guy looks mean i saw he got into all town in serbia somber bo he got into it with some dude on the on the sidelines too i saw yeah that's funny that was the owner of another team he makes like bullied an owner of another team so so this guy's he's awesome so he basically his story is even crazier i think so this guy's born in the middle of nowhere serbia he's got two older brothers and he's he he's even though they're really tall he only likes one sport horseback riding so so he's just falls in love with horse he's always on the horse track or whatever but because he's so tall like you know when he wasn't on with the horse as he starts buying basketball and what's interesting is that nobody would have ever known this guy except for the fact that there was one team that's had a business model and their business model was basically let's find prospects that might have like nba we don't care if we win now but let's just find like big dudes got a lot of potential that like might get bought out by the bigger clubs and they're like kinda like house flipper they're like let's buy this guy let's see if we can turn like you polish up the asset and let's flip them to a bigger team in europe or the older her writes and maybe we get there maybe the nba team off to buy buy us out and they've done this with a couple of guys and so the guys reading the newspaper one day and he sees that at some youth basketball game like say some eighth grade game some kid you know had like twenty five points at twenty five rebound and he's like so he goes and he finds this guy and he's like hey you ever thought about putting pro basketball he's was like no he's like come with me so like i know age thirteen he like leaves his hometown and joins this like team and they're like so you're so then you think the story is because he's the best player in the nba now so it's like he must have been he's he he's the best now he's best way the world right now and so it's like not policy he's like seven seven foot one something like that and so they're like he you would think oh he must have been dominating in serbia and then like you know he went to the he's like you know tier four league like you know he must be awesome no he didn't even play the coach was like this kid is so fat he is just so out of shape i will not play this guy and so he's only allowed to go to practice and they're like until you can run like until you're in shape where is not gonna work he's like what do i do like love what's your diet and the guy was drinking like two gallons of coke a day he's just i was addicted to coke he just loved coke drinking coke and so they were like you gotta stop that like first of all and and so he he stops drinking coke he loses like thirty forty pounds in the course of like a few months just by changing that like one habit and we're going and running every day in practice because he won't they won't give him the ball he just have to run on the side while everybody else practices and so he's doing that finally he starts playing he becomes like the top player on his team like as soon as he like was able to get in shape he was the top player and his team and he gets drafted in the second round like basically he's like one of the last picks the nba draft if you go watch the video like oh i wanna see when they got drafted like you've seen when lebron gets drafted he gets on stage he shakes the commissioner hand he smiles the light bulbs are flashing like people know this is the start of the a star is born what was he just like walk by and they're like here take this half here just take that one even better they just cut to a taco bell commercial and at the bottom ticker it just said pick number forty one nicola y and it just like it goes across the screen and it goes away and it's a cheesy to crunch ad if even have that starting moment because nobody thought this guy would turn into anything and then he's basically become you know the best player in the world somehow see it's like twenty seven twenty eight something like that he's he's pretty young still and he actually wouldn't have even made us to the nba like this team in barcelona was gonna buy him that was gonna be the flip it was like he goes from the serbian team to the barcelona team and the day like the day before he was supposed to sign the contract that goes already the lawyer just had to finish one thing he played in the game and he was so terrible that the team backed out so he had no choice but but to go join like nba team that had bought his rights or drafted his rights he's said i guess i'll go the nba then like you know i don't really know anything's gonna come up this but whatever and so he goes and he's this a very stoic guy like in all his interviews they're like they have these narrative the media has all these narratives they're like how is becoming a new dad helped you become a better basketball player and just look at something i'm doing like what it does that's that's not how that works he's just like he's like just very matter of fact like you know like like the kinda like dag andy guys in the usc he's kinda like that but for basketball so he's a fan fascinating character reminds of this quote that i heard from this this vc i was like you know what's he had this twitter bio it's got nico nico i don't know how he santos i don't i know exactly you saying from general catalyst yeah from gc exactly the guy he invested snapchat super early on and i was like nico why is your bio why is your bio quote what it is and his quote was talent is everywhere opportunity is not so talent is evenly distributed but opportunity is not and i was like why is that what does that mean because it's true he goes talent is everywhere but opportunities aren't evenly distributed and if i do my job right we're gonna distribute opportunity to more people who have the talent and i think about both these guys the two guys that are starring they be like you know they're kind of like one little bounce of the p chip away from it being a zero and instead they get to be world famous basketball players it's like if this guy didn't get discovered while playing in like a youth farm league in serbia or jimmy butler didn't get you know adopted by this woman like who knows if they would have ended up actually even getting their shot it's like that's how fragile like you know like success and failure can be dude it last night i wouldn't hung out at this like have you heard a flow track or flow sports sorry floor sports yes so flow sports started as it was basically this guy would go they started out of ut university texas this guy would go to film track meats and wrestling meats stuff that wasn't gonna be broadcast another stuff that wasn't gonna be broadcast and he was just like he was a track feel athlete and i think they had friends have a wrestlers and he's like but you know i'm i'm a fan of running and like people love that shit but just not on tv so he starts filming this and then he puts it online and and he forms a company and people start buying and paying like a hundred bucks a year to watch this stuff and it's been around for thirteen years now and now they do over a hundred million in revenue and i was like what's the fastest growing segment and he said motors sports so was like nascar shit he's like no it's like these like it's like the pre nascar so it's like with the year old kids they be the thing called dirt track so it's like it looks like a buggy kinda and they're all it's like he's like it's grassroots but he didn't say it but it's like redneck neck shit and he's like that's our fastest growing segment but we have like eighteen sports i think they have wrestling grappling running across country tried to feel whatever all this stuff and so we i went hung out their office because had a little party and i was with like three different guys who had won gold medals in the olympics one guy in the d one guy in the mile and some other guys and first of all here's what was interesting one of the a bunch of the i was like hey do still run know they're like maybe forty now and like you still run and they're like not a chance like it was my job and like i don't wanna do that at all anymore like i'll exercise and go for walks and i'll lift weights but i don't wanna like run like i used to run i'm done with that and the second thing was interesting is like you dude these guys are all freaks like one of guy his name's trey hardy you can look them up his body is crazy and they are freaks of nature but it's cool being around people like that who are a the best in the world that's something like they literally if they won gold medal at that point they were the best in the world at what they do and it's so fascinating they're like hear the stories like they would tell stories are like do that guy we go to the hotel and he'd be wearing flip flops and he'd be like hey i bet could touch the ceiling and the ceiling was fifteen feet high and he would just jump and he just touch a ceiling and they were like we just would see a little like things like that this guy would do shit all the time he'd be like watch this i bet i can back flip but he would back flip but he would jump so high in the air and like we would just see these like freak stuff all the time and so i was thinking would you give up any of the success that you've had so far in order to be a broke but olympic medal winner or like the best athlete or whatever in the world because i was thinking about that and i think i would no chance on the the gold medal well best athlete in the world yes i would do that that's but there's a lot of sports where you're you could like be the best like nc w wrestler best like no us like an overall athlete no no if it's if it's i'm i'm the fastest mile or nc you know nation you know national champion or whatever no chance i've said this before the olympics are for suckers oh you are so crazy because i'm hanging out with these guys and i'm like congrats we're the best bobs litter the world has ever seen you've dedicated your entire life to there's absolutely arbitrary thing that got you that got you nobody that got you you know no no skills beyond this to dude i'm am so i so disagree because they'll they were asking me advice on business shit i'm like hey just so you know i'm like the hundred thousand most successful person in america maybe like that's what i wanna do i wanna play a game where the hundred thousand person wins and has an awesome life not where i have to be the best person of the world and even then k i gotta start over at age twenty seven and create a new career because i'm done with the thing and my joints don't work anymore these guys had shaved arms and shave legs i was just karen at does calf muscles and i was dude i could see every vein of your form that's so awesome i a kill to have that i want them that vascular like look at that vein pop i just love cool his business ice is great but then he said he wants to put butter on my chest and i didn't understand very much they kept say that i really nice the ball cast at the top of my late like dude they their cap muscles were just so solid a little tennis ball stuck in there i just saw that i'm like so i remember i was thinking it this one guy and i told saf i was like that i bet that guy's wife is so hot i like she just she's like you said to your wife okay i'm absolutely you dude they're so lucky well and then she's like well he worked hard and i was like no the wife that wife is so lucky can you believe that she gets to see that bond like i was just thinking about that shit man and i just love these olympia it's made i don't give it all left just to be to be a gold medal and in the high jump so i don't know where we go from here this is the total man episode that's a say of loving man dude i do i like i catch you see a guy with like you know like some sick calf muscles you gotta admire it you know yeah i guess you guess you do you don't do that yeah definitely not the way you'd like there's been several people that come on this podcast and i'm like a pretty just imagining them without their shirt on right back like that like pretty yeah do you got some sick packs broke you how you get some of those things yeah i see i got a big packs i just wanna ask a bunch of questions i don't know where we go from here that's far or something i feel like i could rule to where i know i could be what i want to put at all in it like a days on on a travel never looking back