The Super Bowl Special

he paid twenty five k for the team it's now worth something between two and three billion so today's episode is gonna make me incredibly uncomfortable because i know nothing about sports i was just informed yesterday when sean texted me he said last night last night he goes let's do a special on the super bowl and it's the sunday and so that's when i found out that the super bowl was a sunday i know nothing at voice and how did you find out did i text you this yeah you what do you mean you texted me and you said let's know i sent you a voice note your favorite voice i hate voice notes i'm not a fan of voice notes but you sent me that and that's when i learned it was the super bowl i know nothing about this look i know what you're thinking you're like look you're this macho man you look like you're a descendant of dennis menace you're the nobody what says macho man since literally the macho man was a character in the eighties i don't what you're thinking you're this all american hon you're love sports and you're partially right i am an all american hon but i know nothing about sports you're don't hate to do it at all here's the problem in high school sam looked like a nerd and hung out with the nerd and developed nerd hobbies but then sam now looks like a jo but he still has the nerd hobbies so you're the high school quarterback you're the varsity city qb but you still like you know go under the bleach and you know like smoke weed or whatever i don't know what what what what your like crew was doing but but yeah you you you you fake you fake like sports i looked like napoleon dynamite in high school there's no way that i was like i knew anything about sports i don't know anything about about sports so i'm gonna be what little of are you in there was a hitch a history club that i that i took pardon in you and then wilson yeah i participated in the sport track field where i ended up getting a scholarship for for college and cross country i was a cross country track field guy i'm sorry i'm sorry i played the best sports a sport requires like a ball and you played you know you played things that just require moving a little faster than normal this bro slight increase in pace i have said that i think exercise you should work out so you can either kill and eat everyone in the room or be able to out overrun them therefore i only watch u boxing and running i'm just trying to i'm just trying to kill an e run that's all i'm trying to i'm not trying to like play with the freaking ball yeah you got fighter fight flight as your hobbies but anyways either way we're doing the super bowl episode and we're gonna do a little different so if you listen to this episode here's my prediction you listen in this episode i guarantee you i promise you at least three kinda like smart alec know it all comments when you're watching the super bowl with your family and friends on sunday because we're just gonna give you a couple little tidbits that you're gonna be able to say which did you know or you know actually and everybody will hate you but they'll have to admit that you knew some good shit so that's what you're gonna get out of this episode it's all the stuff around the super bowl and that's where we're gonna start so sam i know this was tough for you to do research what what were you able to pull out did you have to first look up the rules of the game or what i i kinda know the rules four downs six points and three points like we called me you said super bowl and i was like called the super bowl no i you said the super bowl was the sunday and i think i asked the lakers for it but no i i researched the more interesting things which is the rich people who own the team that's the dude the best part about sports is watching basketball i'm trying to guess who the rich people are in the front row and googling them and reading their wick wikipedia that's the best part that's basically what i did yeah one of these people does not belong it's like oh here's a celebrity in the front row here's jay z oh this is ninety year old guy with a thirty year old wife oh let me take a wild guess at who this individual is and how they belong here that's significantly more interesting so let's start with the owners because i think that is the the interesting place to place to start so the the two so i went through i did this thing i was kind of like little over the top but i went through and i created a spreadsheet it's not done yet but i'm gonna have it done by the end of today because i just got like really into it last night of every owner of in the nfl and i basically have all these columns like did they inherit it or are they self made how much they buy this team for what's it worth now what does that mean in terms of its annual appreciation for how long they've held it and there's a couple you know that was a pretty interesting process the two teams that are in this right they both of them were kind of like inherited wealth not self made but the chiefs owner story very interesting did did you just check that one out oh i can tell you all about it i've known about them because story so basically the the philly guy not interesting yeah i mean basically the guy's grandpa started a movie theater it expanded they bought other things and it's just like a nice story but not like particularly that interesting and now they he was like a the the guy who owns it now he was like a professor professor of social social policy somewhere and then was like i'd like to be rich i'm gonna join the family business and join the family business and like you know i guess the most interesting thing was took out a loan against the company's assets to buy the eagles for a hundred eighty five billion dollars and it turned out to be a great great buy great great you know bet that he took so you know props him for that but this chief story is kind of like like something from the wild west and some so is this is pretty exactly what it's from and this guy is really fascinating so the basically the grandson owns it but it all starts with the grandpa so in the early nineteen hundreds who gets the billy of the week is it it's the grandpa right million dollars isn't cool you know what's it's cool a billion dollars the grandpa paul yeah the guy who runs it now he's fine he just seems like a square he's just like a straight edge straight edge like nice ceo type but the the the the the the founder the grandpa he's got the the perfect name so have you heard a is it called the wildcat kat is that a better or wildcat hat you're i think that's that's a it's a great name for what they used to do so basically in the early nineteen hundreds his name's h l hunt that was his name and if you google him he looks like a crazy person so he almost looks like us the serial killer version of the kentucky fried chicken guy like he wears like a bow tie because i got like colonel sanders was on season four of you yeah and colonel sanders like to drink jack daniels that's what this guy looks like he's got like piercing blue eyes and he got like a like a shit eating g and he's a wild guy but basically he started he was born in the early nineteen hundreds and he was like a high school dropout out i don't even think he graduated elementary school but he was this kind of math genius type and he was yeah math prodigy and he was a gambler and basically he ran for ran away from home at the age of fifteen drifted across the country doing odds and then like odd jobs eventually he had like fifty or a hundred dollars he gamble it plain poker turns that into a hundred thousand dollars versus is something like three million dollars takes that money and he starts buying oil leases so it's kind of almost challenging to understand today but in the early nineteen hundreds right when like cars were getting popular america was basically like the middle east where we were finding all this cool all this oil here and so people were like buying plots of land in ohio pa texas in order to find oil well that's what this guy was doing was trading oil leases and he was mildly successful but at the age of thirty six he was like man this oil business sucks because i make a little money i risk it all sometimes i lose sometimes i win it's like i'm still gambling i wanna out and so he sells all of his stuff and he was fine i'll do one last thing and with the with the money he has from selling his stuff he buys his plot land in texas and it turns out to be a lot ticket where it's the largest oil reserve ever discovered it's in texas and twenty years later he becomes the richest man in the world but throughout all of this this guy's a crazy person he ends up having fifteen kids with three different women some of them were total degenerate the kids some of them like like three or four of them died from like drugs a plane crash their crashed motorcycles crash cards they're just like these crazy kids but a few of them were awesome so one of his daughters started the rose hotels have you heard of that yeah yeah that's famous yeah it's like a big thing another one lamar which i think is the dad of the current ceo of the chiefs he's like credited as naming the super bowl so like he was like pretty important in sports but this guy's crazy a few examples he was like he ended up being the richest man in the in in america but he he was like the bad news here is he was like a crazy racist and he believed in like yeah he's like really racist and he put footnote here yeah there's a a big foot though here so basically he would like there is a do do you know how like do you know how like amongst the black community and like the fifties and sixties like getting into islam was like popular and they would wear like like muhammad ali other yeah yeah yeah and that was all because of a a big what's the guy's name elijah muhammad he like started just like thing in america i don't know everything what it stood for but part of the thing was we need to take black americans back to africa to our homeland first of all shout out to history club in high school look at this look at you it was and wheel and dealing with history right now keep going well i know all about that this i know a little bit about this because elijah in muhammad was homie with malcolm x and i i i read a lot about malcolm x so anyway part of like elijah muhammad deal his s was like we wanna separate the races and this h l hunt this southern white guy i was like hey so do i that's awesome i also wanna do that and so you know elijah muhammad was like you know we wanna go back to africa and have her own thing h l hunt was like great i would like that so he funds that so you know he's definitely a little racist a lot of racist he also is accused of being one of the conspiracy conspirators behind the killing of jfk this lady like at like a deathbed confession tells a story she's like i was in the room with london b johnson and h nhl hunt where they said this bastard jfk after tomorrow he's no longer gonna be on our back he's not gonna embarrass anymore we're gonna take care of this of course it was it's kinda nonsense but this guy had his hands and everything and he was this if you google him he looks crazy not crazy in a bad way but like a wild man he looks like a degenerate it a little bit and i don't know about you sean do you know any of these like southern texas like entrepreneur types they may no not personally so i know a few of them i know this group of know this group of guys and they call themselves capital men and they're just like make a little that sounds powerful it's awesome right they're just like that sounds a little awesome yeah i'm gonna steal i'm a damn we just found colors ourselves it's a greatest just a couple of couple of capital men yeah what do you do i'm a capital guy basically like there's this whole like industry of these guys that have like the southern swoop and like that haircut and they got a little like wild in their eyes but they like are into like hedge funds and into like you know because a lot of them it's rooted in like buying and selling oil and being these like rough and tumble oil guys and then once you get big enough then it kinda like comes into like buying features and options to oil and then it's like let's do all this other stuff with money and try a hedge fund so there's just like it's like rooted in that but the some of these southern rich entrepreneurs they have this like the thing about silicon valley tech people is although they're smart and rich they don't know how to spend their money and they don't know how to have fun and these usually my southern friends that are like rich successful they'll don't have that problem and so this guy rich rich people to look at valley called themselves venture capitalist come on capital men is capital like god damn that that could mean anything that could mean i i could see that meaning politics i could see that meaning money i could see that meaning like we got we're the guys who got the money above the people who got money and it's like you know like we're the real capital capital guys it could also just be we're real men with a capital m i'm like this could go in any direction and i am i am kind of interested in all of them this is fantastic and so to social so this guy's named h l hunt people who do that like initial initial cool last name like what's the name of that guy who did the that big heist and like jumped out of a plane d cooper baby d cooper angel hunt like throw a name like that at me like like god i was s sp por yeah like goddamn damn i just need one of these names l l cool jay yeah got cool jay man that was one of the all timers so to summarize this guy he's a wild man he there's two quotes that he's kinda credited with saying that like you and i have probably heard of the first is if you know how rich you are you aren't very rich i don't know if you ever heard anyone say that but that's like one of the things you can tell me money ain't rich you and that's and the second thing he said is money's is just a way of keeping score so those are like two phrases that dude he also coined the term super bowl his funny his funded yeah so it's like there they also came up with the name and the branding around the super bowl so that's pretty amazing he paid twenty five k for the team it's now worth something between two and three billion which is fantastic investments you know it did did phenomenally well you know one thing that's really interesting both these guys so both of these you guys so he paid twenty five k it's now worth let's say two and a half billion the eagles guy bought it for a hundred eighty five million now worth also about let's say two and a half three billion that sounds like this incredible return and it is for sure but the but put that into ten percent a year what's that ten percent a year what would be so these teams average these seems that like you know you hear these crazy stores oh you bought the team for two hundred grand and now it's worth three billion dollars is say like yeah he did it forty two years ago or whatever and so the math on oh when i was calculating these from most of the teams it's just fifteen to twenty percent annual appreciation compounding and it's like wow this is this is this is like you know sam's way of life is just like let compounding you give me fifteen percent a year i'm gonna get weak at the knees the fifteen percent of that's your same word dude yeah just whisper by year twenty percent compounding get a collapse yeah that's a that and it's just really remarkable to just see it kinda play out that way it's like because it's not this incredible hockey stick yeah like you know not this spike in value it's just if you annual analyze it fifteen to twenty percent a year for a long time it shows you how warren buffett so rich the guy just been compounding twenty percent for like sixty years and that's how you get whatever ninety billion dollars or something insane like that what year did they buy it they bought it because i imagine there's a world where like back you know whatever year they bought it it was kinda like buying a soccer team now where it's like i don't know man it's like kinda got some traction but i don't know if this is gonna be part of like the the fabric of of of society yeah yeah yeah you know like dana white in the in twenty years it's we're like so we're just gonna get a bunch of big dump gorillas in a cage and make them a fight to the death and like it's gonna be a a legitimate sport you know what i mean yeah yeah so these is are rich though they're worth like fifteen billion dollars now so they're they're a very rich family okay so let's do some other things now let's zoom all the way in i got a little niche business that's kinda interesting so when i was thinking about football or thinking about z bowl from a like a a business point of view you kinda it's a different lens you take a look at it from a different angle one of the things i noticed when i was watching the playoffs this year i was like dude all these things that i just take for granted because there's just a regular part of the game i'm like they didn't just happen that way somebody decided we're gonna do this right we're gonna sing the national anthem before every game and everybody's gonna stand up and they're gonna take up their hats with their hand on their hearts and we're gonna do this and then the jets are gonna fly over the game and it's like why are these airplanes flying over the stadium i don't know if you seen this like they do the like fly over and it's like again these aren't just they didn't just happen to happen somebody somewhere in some room was like we're gonna do it this way and these things cost money to do that take time to do so i'm like what's the strategy here and i read this article and it it kinda said it while they goes the nfl has draped itself in the flag and and it's so true basically like the from a branding point of view the nfl basically would you watch a game the pom and circumstance makes you feel like this is a patriotic event we are all proud to be you american like that's like the like they they should just play that song at the beginning of the games in in fact and so i was like where did each of these come and so i started looking into it a couple crazy things one the military basically pays the nfl tens of millions of dollars per year to do this stuff because it's basically a giant recruiting event for the military so they that the fly over they have to do these anyways as like part of their training missions so they're like yeah it does cost you know between like you know eighty k to four hundred k to do these fly overs but we have to do these as part of routine training anyways so why not do our training over the games so we get this visibility and we get this sort of like badass thing because if millions of people are gonna watch these games like the super bowl watched by a hundred million people that's super positive branding it's a it's it's like c benefits like what is that like parasitic relationship where benefits both it's like the nfl gets this association with like true bravery courage patriotism america and the military gets like visibility with this like and because i everybody sat down and watching and it's like a free commercial for them and so then i was like okay that's those are interesting what else look i just kinda like it's kinda like when a white girl posts a picture on twitter of her pip and it's like who rescued who my god you the sam special for me today that is amazing that is the funniest thing you said in a long time wow i'm gonna ask you questions about that joke later because i'm so impressed by that joke dude that was great nice tattoo by the way i wanna show the tat i don't know if you could you could flash the tat on your leg sam sends this sam sends a a text message we we'll post this on the on the youtube of the reveals so it's basically it's like like a napkin covering that whatever the tattoo is you can see there's a tattoo underneath don't know what it is and it's like wiping it and then it reveals sam's dog hit on on his leg huge face a huge pit space it out takes up his entire right leg and and as that reveal was happening i was like i am prepared for this to be anything like this tattoo you could've convinced me it was fifteen different things and i would've have been like i i guess that makes sense i guess that's what the decision was today like oh yeah it's a map of my favorite you know my favorite motorcycle trail through the midwest yep sure alright like this is my favorite brand of beef jerky cool no that's on my thigh yeah it's a portrait of macho man randy savage yep got it it's just slim jim like i just i got the slim gym logo i you go with flowers but they're all just slim gyms instead of flowers like alright oh just take a nice one yeah dude so do you know the best part about the whole america thing in the super bowl my favorite one of my favorite videos and i'm i'm the type of guy i cried during the star span banner if it's a good one that time it gets me worked up and there's this one i kinda feel that too i i get worked up or at the metal ceremonies at the olympics i always cry i always get worked up right the nineteen ninety one version of the star span bang banner with whitney houston it's like one of the best videos of all time have you seen that yes i've gone down these compilation marvin gay at the nba all the marvin one the way the houston wants the best and it's so impactful that the library of congress they have this like compilation of like the fifty greatest moments in american history and that which super bowl thing that her performance made the list which is like a really big deal right so this whole this partnership they've done a really good job of making it a thing and so now nfl that's a beautiful line they've draped themselves in the american flag and by the way if you're like a band that's struggling to make it here's your hard pivot here's your sellout pivot just specialize in the star span banner and go perform an epic version of the star span banner in every college football game basketball game just go be like the best wedding singer the cover artist of the national anthem and just specialize in that have like the most badass performance of that because i think you know that's that's one way to not be a you know starving artist okay so here's here's another crazy thing you've seen at the beginning of the games they're gonna have this giant flag on sunday and the flag is literally the size of the football field it is a massive massive flag again somebody makes that so your boy goes through and says who the hell makes this flag sure enough there's like one lady in utah who is the like one of the biggest providers for this thing it's called fifty star productions lady in utah and she has one employee who handles sew this thing and he literally goes yeah i just do it in my basement i don't even come to the office so there's just a giant bitch it's you these things if you google fifty star productions it comes up with a listing like her google page is a picture of her garage yeah yeah exactly like i am pretty sure my friend this is his aunt because like it looks exactly like his aunt and like he has an aunt patty i'm pretty sure this is patty so wow crazy thing but she specializes in she's like yeah i'm gonna just do this so she was like i'm gonna go for giant flags and it's not like she just was like you know some cute old lady who was knit and somebody happened to be like i'll buy one from you no this is a business she was like she start off by buying the flags she would buy them for forty k and then she would rent them out for these events and like basically had a rental business and then she's like alright these flags on buying their low quality then this big problem which is that they like if there's a giant gust of wind the flag turns into a huge sale like it's like a giant hates the people up who are holding exactly it's like james and the giant peach happens at the nfl game so they switched it what she does now is they it's like actually like fifteen different pieces that latched together to create the flag but when you zoom out you can't see that it's latched and so that makes it way easier to transport it adds a little airflow so that the that it doesn't make the people fly away or whenever and she rents these out for seven thousand seven seven thousand dollars per event and she does about a hundred thirty to a hundred fifty events per year so she does about a million dollars in sales a year with her and one dude who's her stitch guy and and that's their business and then she has like these two competitors super flag and this other guy that's like no all our flags our flags are the shit and so they're like competing against each other to be the giant flag at all these games because now every game does this every football game does this basketball games do this it is a is a like a random niche that that she is like number one in and what a sick gig she probably gets to see all these stadiums go backstage and like walks by beyonce when she's done signal in the national anthem i mean this is awesome this yeah beyonce said nice flag to her yeah she so she's my like this is my blue collar side also of the week because i just think this is like such a smart little thing and i also think that you could like somebody could compete with this i got a little idea here which is okay she fixed the airflow problem and making it smaller so that it's not like this giant heavy thing that you have to like transport in and out of the stadium but you still need three hundred people standing around it to hold it top so that it like because they can't put it on the floor can't flag can't test the ground and and so the why you need three hundred people that is it really just for that symbolic reason or is there i think you wanna pull it so it's like straight it's like tight and so it looks good but then also it can't test the ground as i learned dude i don't know if i told you my i have two embarrassing stories from elementary school one of them is i got assigned flag duty just i went i on the ground when you're was put on the ground when i was working on the clip and then the person's was like no no and i was like what and they're like you can't touch the ground and i was like oh this just like a you know the floor is lava like are we playing imaginary games here and they're were like we have to burn this flag now and i was like already the only brown kid in the school and now i have to burn the flag like jesus this is not gonna look good for me at lunch today so funny i can see you like getting it like all they get to the pledge of leaders and then just not knowing what to do just put that again and everybody was looking at me i had no idea i was just f with the clip trying to like figure it out i was like what what's what's the problem and it made no sense to me i was like okay look yes i did something wrong i guess but like you guys are weird about this dude i think this symbolic stuff is a little funny i mean there's like people have american flags for like beach towels like you know what i mean like if it could like rubbing against your crotch we could set it on the ground sometimes yeah exactly exactly i can find this client in pull have you heard of hubspot hubspot is a crm platform so it shares its data across every application every team can stay aligned no out of sync spreadsheets are doing databases hubspot grow better some other things about the super bowl that i think are kinda crazy let's talk about across ads so several ads kinda get a lot of attention there's a bunch of ways we can go with this i have some stats i have some hot takes but i'm i wanna hear your your take first on ads do you have anything interesting on ads it's at six million now is it six seven seven million for thirty seconds plus it's the cost of actually filming it which is typically involves like any wolf ferrell or something so that's like another million easily another million if you if you go that route yeah it seems worth it though like a coin based did something cool i do i mean your internet traffic spikes right away what's interesting is that what i didn't realize when i was researching this is they test it a lot of time so they'll release multiple youtube videos early on and just see like what's the traction and then go with the winning one so that's kinda of interesting but it actually seems worth it in a lot of cases so so i did some math on this last year with the coinbase base on so the coinbase one went nuts so if you don't remember last year coin based at an ad that was pretty funny there's two two ads i think were really interesting ads that that people have done so coinbase based ad where was just a full black screen so there's no branding on the screen and there was just a qr code that was bouncing around the screen like the old dvd like screens saver type thing where it would like you're kinda wanting it to land perfectly in the corner but it does never really does and they just had that on the screen for thirty seconds or a minute or something like that with with music is just a flashing qr code and and they came out and said that twenty million people visited the site in one minute as that was happening like but kinda crazy so you can probably assume that maybe like a little bit more than that eventually you know came it crashed their app which was like unfortunate for them so you know it it was so good that it crashed our app was kind of the thing and i did some math on it and i think maybe it it's hard to estimate this stuff because you don't know how many people are just gonna check it out and be like okay i'm not interested signing up for crypto right now or like i already know what coin basis is you gotta like discount but basically does assume for a second twenty million people go ahead and come to your site and you can assume some conversion rate so i don't know what you wanna do convert three percent yeah even three percent probably a little high but like one let's just say let's just say one percent so that's two hundred thousand people that sign up and then for something like coinbase they have like link an accounts so let's say like you know another you know let's even say twenty percent of people link their account afterwards now you got forty thousand linked accounts but that's just during that kind of one minute time span but let's just start there their average user is worth forty five dollars to them per year and so that's one point eight million of like kind of like what an if if these people perform like an average user so you get two million two million back out you've probably spent you know seven to six seven million total on the ad that doesn't work out great there but they tier one there's all this p r about coinbase base if people talk about the ad and blah blah blah things of that maybe the lt tv's is higher maybe it's a little lower because they're less than intent i don't know i think it's pretty hard to break even i emailed somebody who who was an investor in hint hint water and during the super bowl few years ago hint bought an ad last minute and they emailed out to their investor they're like y by the way check out remember that we bought an ad that's why i asked them him i said can you share like like what did they say if it worked or if it was good here's what they said set for what it's worth they said it was great in so many ways we got seventy percent of the country because they bought like not the whole nation they got like you know three of the top markets they go you know the normal price would have been about five million dollars we got it for one million so we got a a huge discount because we get we've got a last minute buy they say you know you never know they go when you buy that way you don't know when you're gonna end we ended up right before halftime time which is a golden spot and direct to consumer numbers were were were good but not off the charts on in terms of sales traffic was off the charts and then it's like yeah but it builds awareness and then my employees loved it they were like oh wow your friends are texting you saying i saw your guys super ad you know overall you know it was great experience and i think that's the the thing is it's it's kind of a hand waving it's kind of a hand waving thing the the top advertisers are always you know cars beer snacks and then finance stuff and you know those are the categories that i think take off now did you ever see the reddit ad from a while back i thought this one was awesome what what reddit did was they bought somehow a five second ad in the super bowl so it just flashed on the screen and it was just an image with text it looked like a reddit post and it was a reddit post from this subreddit which i have you ever seen called superb owl no it's the same spelling as super bowl but somebody had created it on reddit and it was like oh yeah there's a reddit for super superb vowels like just fantastic owl and so we go there it's just pictures of these really majestic owl dope owl and it gets all this traffic during super bowl of week because it's r slash super bowl and so they they put up this image it's super bowl i get it yeah and so i i can share this this image but i'll read you what they what they wrote but it was really smart they go wow this actually worked if you're reading this this it means our bet paid off these big game spots are expensive we couldn't buy a full one so we spent our entire year's marketing budget on five seconds of airtime one thing we learned is that our from our communities is that underdog is gonna accomplish anything with they come come together around a common idea so who knows maybe you'll be the reason that finance textbooks have to add a chapter on attendees maybe you'll go to super vowel and teach about the and learn about the majesty of owl maybe it'll pause five second can adam and take a screenshot powerful things happen when people rally around things they really care about and there's a place for that it's called reddit and so really smart that they kinda flash something people like what was that and then it goes viral on social media as like oh that was a really smart thing really here's what that text said and so they saw this like traffic you know whatever some crazy traffic spike but here's what's what's weird coinbase base had said they couldn't release this article like bragging about it they were like our downloads were up three hundred percent over last week and i was like three hundred two it was like two eighty seven percent was at two hundred eighty seven percent that's it like you just spent millions of dollars on an ad push with a hundred million people watching and you only tripled your downloads from the previous week when nothing was going on that seems like really weak to me but everybody all the news articles promote that as like incredibly successful campaign and i'm like to me that needs to be like twenty x thirty x fifty of a year this was last year when like there was a bull market and like coinbase was already one of the top finance apps in the country no it jumped from ranked a hundred sixty eighth in the app store to number one during the six and i was like how was that i don't even understand how these numbers work so something might be wrong in these numbers it doesn't make a lot of sense i think it's not worth it what's crazy by the way there's about forty to fifty minutes of ads in the super bowl and the game's is only sixty minutes long so the ad load on the super bowl is crazy it's like forty to fifty percent of the entire show is ads so if you compare that to like you know i think a tv ad load is about fifteen percent so fifteen percent in an hour you're gonna see fifteen minutes of ads for this you know in an hour of game time you're gonna see you know for every hour of game time you're seeing forty to fifty minutes of ads which is kind of insane youtube for example is three minutes of ads for every hour of video that you're gonna watch sure just to show you like as a comparison how those things go which is pretty pretty wild yeah couple added don't know a couple other things on ads real quick okay so here's here's my other part that i think is is good on that there's a bunch of ads that are not commercials and basically there's ad inventory that's not commercial so have you ever seen you know like at the end of the game they do the gatorade bath the where they they they dump gatorade it on the winning coach so that just happened organically that wasn't like a paid stunt but gatorade was like oh my god jackpot and so every year that happens now gatorade doesn't have to pay for it and they basically get ten seconds of like a native ad of gatorade in the winning moment like right when the team is like you know it's the peak of the peak they're they're about to win and it's confirmed and gatorade gets on the screen every single time to me that's actually the best ad in the super bowl because of how it's done it's zero cost and they get everybody to watch that thing right when it happens but they don't pay now they don't pay their of court well their sponsors they don't even sponsor the the game but they sponsor just like the nfl in general to have that camera there but they don't sponsor they don't pay anything extra for that moment the better thing is the you ever seen the thing where the at the end they interview the quarterback you just want the super bowl what are you yeah going disneyland i'm going to disney world do you know the backstory of this no it's pretty it's pretty cool so michael is who was the ceo of disney he's at dinner with george lucas the creator of star wars and it's tim it's george lucas and it's some couple that had just completed like the the first round the world flight by by a person like an nonstop around the world flight and so they're all at dinner and the foods taking a little time to come so there's some dead time here and and iceland is like okay well what a bunch of great stories that that table would have right but for some reason there was a lull and at a love what do you do he goes he goes well now that you've accomplished the pinnacle of your aspirations what could you possibly do next and and they go well we're going to disney world and they all started laughing and you know he's the ceo of disney and he's like yeah he's like that's a great answer and his wife goes that should be your slogan and he thinks about that and the super bowl was coming up i think a couple weeks later so they call up the agents of the two quarterback that are playing in the game john loa no he feel safe and they say hey we'd like to make you an offer which is that at the end of the game when they say how does it feel what are you gonna do you know like you know they ask you that question we want you to say we're going to disney world and he's like we'll pay you seventy five thousand dollars and we'll give you a free trip to disney world if you do this he offers both both the guys the same deal what year what year this is eighty five i think something like that okay or maybe eighty seven okay so phil so phil sims ends up being the winning quarterback he and he at the time he was like telling his agent he's like no i don't even think about this shit no like this seems like bad luck to start planning my my victory celebration and his agents like dude come on like seventy five grand like that's a big deal back then he's like he's like you know this is a good great bonus for you all y'all already do say this one line if you win what's it to you know and your your whole family they'll take you out to disney disney world no problem and so there's this amazing clip we can put the clip in the youtube video but it's a it's a link to this i'll put it in here anyways you you can see it but it's basically the he's like running away from the field and he turns back it like it looks like it's from a movie basically and and the reporters like you know what are you gonna do now and he goes i'm going to disney world we're going to disney world and he says that became the thing and so then every year disney would approach the whoever they think mike get the interview at the end and they offer the deal and they say hey whether you win or lose you're gonna get this money but if you are the winner we want you to say this and so they pay the loser and they pay the winner and the winners you gotta say it and now it's become such a thing that patrick mah homes one of the quarterback is in this year's super bowl says it probably he tweeted out like years ago when he goes man it must be the best feeling to be that quarterback who gets to say we're going to disney world i can't wait and it's like wow that's the battle great marketing right and and it's also it's a it's awesome and b it's painful everything that i think is this is it's like learning that same really bro yeah it's all fake that's wild it's all fake it's all nonsense but that's all that's crazy what what a smart move that's a really wise move and so i have i have prepared for you you know we have our drunk ideas podcast which which we should do another addition of drunk ideas where i pitch you you know half baked bat you know kind of bad ideas that you'd only think are good when you're drunk i have a new addition called drunk cmo so now i'm the drunk cmo and these are my drunk id idea drive my drunk marketing ideas for you i want you to just rate them right you know great you know okay or terrible okay so here's my first idea i'm the drunk cmo i come you say hey boss i got an idea for from super bowl you say great or bad i say let me hear your idea yeah go ahead whatever i don't hear idea alright so here's the deal somebody's gonna score touch touchdown and all eyes are on them it's a celebration moment if you know players in the nfl if they celebrate too much if they dance they get fined like twenty thousand dollars fifty thousand dollars here's what we're gonna do we're gonna go to all the wide receivers and we're gonna tell them look not only will we pay your fine we're gonna triple whatever you get fined you get to keep that but here's what you gotta do you're you're gonna have a branded celebration so i don't know what our brand is let's say we're a beer brand you're gonna run to this we have a fat guy in the in the seats right next to the ends enzyme you're gonna crack over a cold one and you're gonna chug that baby you're gonna for that on your just you're you're just gonna do a shoe right there on the spot it's gonna go crazy viral you're gonna be seen as mister fun as like you know this epic badass and we're gonna get our product placed in that right item great you know depending on one of our product is you know if we're dude wipes you're gonna go take this and you're gonna take this wipe and you're gonna wipe you know right there right yeah whatever our product is your slim jim you're gonna snap open a slim jim that's the idea we're gonna brand the super bowl celebration what do you say but the i a great idea i mean so i don't pay attention to sports things that i remember is the rams doing the what was their thing called the where they would like you know like when they would celebrate the the ram saint ranch the dirty bird i i thought it was the saint louis rams ram from they would like dude like the the hud where they would do their stupid thing and then also randy moss the pulling out a sharpie and signing the ball and throwing it out these are like iconic moments i'm on board with this this is whatever the brand is i'm i'm going to those guys i'm saying hey we haven't we bought seats in the end so you just gotta go grab the thing from this guy and do the do this celebration we got you in okay here's the next one hey boss i know taco sales are down for us this year but i got a big idea i could save us i could save us here in the fourth in in in the quarter our earnings are coming out earnings calls coming up taco sales are down stay with your boss tacos for tails during the coin flip if it's tails everybody gets a free taco anybody could go there and just say tails at the window and get one free taco everybody's now rooting it's not fifty fifty baby we're gonna have the power of america on our side rooting for tails we're gonna take that moment of the game or we're gonna turn it into a marketing moment dude i would say drake more often these are great when i was a kid when i was a kid they had big mac land you know the cardinals we had mark maguire and if when he was on his home run thing if he hit his home run in a certain section you got a big everyone in the stadium got a big mac and so his big mac land was like the when it was awesome i loved it and whenever he hit a home run in that section they would have the spotlight over mcdonald's so that everyone knew we gotta run a big mac clan yeah in also awesome alright boss it called taco for tails tacos for tails you're in dude if anything is lit like that i'm automatically in i love t t's okay so here's another one hey boss you know that car companies like us we spend the most on super bowl ads right but we don't get the budget got the budget for that kind of thing are we gonna spend twenty million dollars this year on super bowl ads for our car what are we kia yeah yeah we're kia and so you know what what what are we gonna do here is what we're gonna do i don't know if you notice boss but this is this new trend of when players arrive for the game the cameras kinda show them walking out with their outfit as they're walking in with their beats by dr headphones and their briefcase and they're like coming in for the job and it's like in the pre game there's not there's just they're trying to fill times so like oh patrick mah homes is here look at it mean he's entering the building wait a minute this whole entering the building thing say it with a boss marketing moment why don't we put them in baller cars that are just tricked out beyond belief and they're gonna we're gonna film the actual arrival at the stadium and i think actually it's rolls royce who should do this but they should the rolls royce needs to transport everybody in badass rolls royce to the stadium and the quarterback get the best whatever the phantom triple whatever let this is for a luxury brand lamborghini whoever it is you gotta you gotta get the players to show up in style because tv will pick that up of them showing up there needs to be a freaking fog machine and it just needs to look crazy it's so we're brandon that moment and actually i got my buddies here from louis vuitton they're also gonna just put just drip everybody's outfit out because this now this entrance is a red carpet entrance and we're gonna we're gonna own that red carpet entrance from from the moment they arrive at the stadium what do you think paul just look the thing about classy is you can't try too hard and now you're trying too hard that's not classy i'm sorry bottom i'm sorry i'm sorry okay i'll do better it not a great idea unless we're talking about like what do i wanna soup up acr i mean like what are we gonna do here like like i've learned enough like i've seen enough summer limo in my life i don't think you can make those things cool i'm out alright boss listen i don't know i don't know if it's if it's me i know it's my allergies i don't know if i've been drinking too much but i'm just i'm stumped on ideas here i i i'm i'm i'm a cmo with no ideas why do i write with to be ideas i just i just can't i'm i a writer's block i just got no ideas so here's what we're gonna do we're gonna go name mister beast our temporary cmo for the weekend and we're gonna give mister beast our entire budget and we're gonna say mister beast you take our ten million dollar super bowl budget and you do a video on your own you come up with your own super bowl marketing campaign that is different than whatever's gonna be in the super bowl this guy gets a hundred million views per video and people love them and he's not just it is gonna stand out we're gonna and instead what we're gonna do actually here's what we're gonna do we're gonna buy airtime the kinda like the the fifteen second or thirty second ad slot and it's just gonna tell people to go watch mister beast video or it's gonna be mister beast on the screen and he's gonna be clicking upload and then you have to go to his channel to see what the actual video is what do you think boss i'm out i'm out talk too many steps that's too you're getting too creative for you're trying to win an award not make me money i do like the awards as a cmo i kind of build by whole reputation not on theaters but on industry awards peer i hear a marketing person brag about an award i'm automatically out i cannot stand those types of people i really funny little award idea with the coinbase based things and they were getting a bunch of props for their ad do you remember what happened last year when the coinbase ceo came out and was just like people have been asking so here's the backstory around the ad he made up this whole story he said this whole story where he was like you know we just wanted something cool everything seems so cliche we got all these pitches from ad agencies about celebrities i never he's like side note i don't even understand why people would buy a product because of celebrities status so i've never made sense to me and he's most programmers got to say dunk on he was just someone would just tossing up the basketball and this woman comes in and just dunk the rain his face and so he's like you know the team came up with this idea it required no budget it delivered this epic return because was so different no agency would have ever thought about this and this woman comes in and she goes except an agency did think about this my agency we presented it to you on eight thirteen slide nineteen is our is our idea for this and then people and then all the ad agency people were like get him they were like we never get respect and so they all were like this is about client agency respect and they made it like a bigger deal like they tried to create like a b movement but for agencies and it just didn't catch up but like people tried and then he had to come back and be like the but the the week move so so all of it was fine i actually have no problem with any of it until this point whatever he said i have no problem with what she did cool great great move on her part two the small boy stuff was at the end he comes back and he goes oh i i'm so sorry the team was working together so well with the agency i just thought it was all one team the the collaboration was so good that it just seemed like it was all our own internal team they were so integrated did like bro that's like me said that's like i walked on my sister once when she my mom was like go tell your sister to study and i walked in and she was sleeping i go mom she's sleeping she goes i'm sleeping i'm reviewing in my head and i go oh she's studying in her head it's like think the world's worst excuse was i the team was so so cohesive i just thought it was us yeah that's why he off of credit dude i like that guy brian i'm a big fan of his he got dumped on there he that was a that was a that was a loss in that on his part that's the only like big loss i've seen him having urls else but we all take our l's right we got yeah you got pocket full l's alright here's here's another one let's see okay so now the ad concept stuff if you had to create an ad that you think would work what would you do to make a good ad for the super bowl oh man i'd probably just make a bunch of them and just run them on tiktok or youtube and see which one is doing okay and just do whatever that one is yes that's a good testing but like what do you think would actually make a good ad but would make an ad that actually gets able to convert matt damon strategies yeah epic story matt damon or what i think is i think what somebody should do this is not allowed because they reject these ideas but i think you gotta create some drama so i think you wanna have a sort of like a will it or won't it moment and so like you know i wanna see a mouse in a tank with a snake and there's just tension it's like what's gonna happen in here and there's like one safe place the mouse can go and it's like this is a triple ad and it's or eyes like is the mouse gonna what's gonna happen to this mouth are like there's a man in a box and he needs your help the governor that's the premise let's go this r of that i think you gotta have some drama and i think maybe run it at the beginning of this show and then you have like the youtube channel words live streaming you god go to go to youtube and see what see will it or won't it what's gonna happen i'm working great as will it or won't it concept this is awesome it's a great concept i remember going to a bar once isn't always by the way a great marketing thing that happened once was i went to this bar and the bar owner was like dude we need to come up with a way for people able to like buy more drinks or something like and i was like oh you could hire dancers you could do this that like you know make this club like he's said don't get the money for all that is said we went back like a month later and he had done the most genius thing this is in australia i've ever heard of a crab race give no did but they did the one does a what does a winner not get eaten or something well no it's it's kinda like it's just the most random dumb thing but everybody got so excited he took a giant bowl he filled it with these like mini hermit crabs and each hermit crab he just took a sharpie and you wrote a number one three be on it and then basically he's like it's time for the crab race go buy a drink and pick a number and so everybody gets to buy drink pick a number and if crab wins the race so they basically put the crabs in a bowl they put in the middle of the circle they remove the bowl and there's outer ring and who it whichever crab gets to the outer ring first wins and that is the hero crab he gets to like come back next week and like defend his his championship and anybody who bet on that crab gets like whatever either some money or like free you know like free shots for like you know you and all your friends or whatever it is and so it just created this hype people start dining every week for this thing i don't i don't think he invented it i think other bars do this but he like he brought that concept into his bar it's first time i ever seen it i've never seen it an american bar do this and i cannot tell you how much excitement this this one simple thing drew we need that for this podcast the end of every episode yeah well that's a that's really awesome that's a great idea people in the comments on youtube should bed a number pick a number and did we just and then at the end of the i then like every other episode of or whatever we like do the reveal and we we show who won yeah we should do that we should do that this podcast guys we should do something this pod call your crab guy and love about a guy sorry okay i probably one of my favorite forgot one of my favorite ones dude you might you'll appreciate this as a dog guy have you seen the puppy bowl i love the puppy bowl genius genius idea that the who's the animal planet did i think basically what happened was they were like the like you know the head of programming it's like hey what are we gonna run the sunday to that that we'll get ratings and they're like against the super bowl great yeah let me like thanks for the impossible task what can i come up with that's gonna run on sunday against the super and still get viewers and that's when they created the puppy bowl which is kind of actually the same ideas as the crab race that basically it's a bunch of puppies with toys and there's a rep and basically if any puppy randomly walks into the end zone with a toy the ref is like touchdown this guy's score you miss one low hanging fruit that i thought was pretty obvious super blunt sunday and what do we could do with that i know i don't know yet but super blunt sunday it all starts with the phrase i like super blunt sunday surely we can work backwards from the name kinda of guy i know yeah anyway good pot people are gonna have some facts yeah you you get to be a note at all this sunday and just remember everybody loves to know it all that's a roll in