The Guy Mafia, Agency Affiliates, Mini Katanas, and More

okay next one hosted buyer meetings on a plane b decision makers get a free vacation if they agree to have back a number of conversations on a flight it's like the time share idea it's like so you get a free flight but it's trying to get out a plane a full of vendors it's like that movie snakes on a plane there's this snakes it's just b software vendors just way to just barrage you for for the next seven hours anyway maui so here's i'm gonna tell you about something that's interesting there's a guy who i love and his name's are nun do he started cb insights do you know him yeah listen to the todd love the guy yeah he's a great guy he's one my good friends and i was thinking about this so there's a lot of things that second time or third time entrepreneurs think about that a mostly first time entrepreneurs don't think about one of them being distribution so they'll think like i'm gonna make a cool product and it'll somehow get into people's hands that's false so you gotta have marketing baked in or like it's gonna be part of like the idea ideological face marketing the second thing is pricing they think oh i'll just charge five dollars a month and i'll get like millions of people to buy this and then you actually start doing an you're like wow this is incredibly challenging to get thousands or tens of thousands let little millions of people buy something that's really hard and so i've been thinking about that pricing thing so things that fit my wants and my needs and my skill sets so for example content there's industry dive which probably only has five or ten million people a month reading their website but they make shit for like people who own grocery stores like content for people own grocery stores versus buzzfeed which makes stuff for stay at home moms who like cat videos buzzfeed worth hundred million industry drive does the exact same thing way smaller audience makes are sold recently for five hundred or six hundred million dollars so like i'm thinking about like those that price is like that that the different ways of packaging and so a nod from cb insights he's got this company that's brand new it's only ninety days old it's been way low key and under the under wraps and i recently discovered it and i asked him so it's called yards stick so go to yards stick dot com and tell me what you see it's called the yards stick so it's the word yard like a backyard and then stick is s t i q he's getting a little chewed on us let's see okay so yards stick powered are by cb insights learn what software buyers really think about their vendors great time great headline yeah and then it says access thousands of analysts led conversations what software buyers to quickly understand pricing competition evaluation criteria and subscription and satisfaction so basically they interview software buyers and they get the scoop on how do you really feel about x tool and then they summarize it so that you can you could see how other people think about this tool before you buy it exactly that's it and they charge like something like forty the way they charge yeah it's really smart and i'll explain how this works but they charge like thirty or forty thousand dollars a year for this and i think this could be a hundred million dollar year business and they're just that i'm i'm downplay but right now the mvp is just interviewing people and showing transcripts eventually i'm sure is really smart i remember you talked about this back of the day because there's that website what is a g two crowd yes exactly and there's basically like software is a massive category and people are like oh which crm should i use and it's like oh you know it's hubspot fighting with ten other people to try to be the answer to that question and so reviews is always this thing that people are trying to like i think people in general want the idea of a review but it's hard to trust reviews nowadays you don't know if the reviews are faked you don't know if they're from people like you who have the same problems as you and the website like you know g two crowd these are ones they're pretty bad and i've seen seen several people tried to create a new software review site to compete with them and they have to do two things one they have to actually be better at the reviews and two they have to rank higher in seo for when somebody searches for you know whatever x tool alternative or what's the best which is hard sales tool for me to use and it's really hard to beat their seo and so they're fighting a very uphill battle this i think is smart for two reasons one they already have a bunch of customers that they could just sell this sell into with this two the idea of instead of saying okay well whoever reviews it hopefully they're good reviews they're like no we're just gonna hire people to do these conversations and like the math works out if we get these brands to say what they think about these tools you know we might only need to invest i don't know two hundred thousand dollars into the into the to a collection of that data and that gives us like like a better review to a better content system and it what you've nailed everything and there's a third thing though which is basically g two or software reviews dot com or a lot of these websites the way they typically work is they give it affiliate fee or some type of like advertisement fee they they collect that from the brand who wants to advertise on the website which means they have to go and get traffic and they've got come convince these brands to give money whereas this business yards stick it does exactly what i said before it changes the way they package it and so there's go no you're the customer you're gonna read this and you're gonna get value from this you're giving us thirty grand a year and so we're just gonna make shit for you and it's just that's our that's our that's our exchange and so that's what we're gonna do and so basically the background behind this business is this is something that i didn't know about until recently and probably you didn't either because we both had small companies and so a small company in this definition is anything that's below a billion dollars in in market cap or value meaning typically the people who buy this shit have five hundred employees and the reason that's important is when you buy a software provider or you buy a crm or you buy like some type of what's it called where you like your customer like you do give customer feedback like or you like interact with your customers and your customer service agents use it do a business i don't know if customer happiness i don't you know whatever like the software is like a zen desk or something like that so but like picking the wrong software if you are a five hundred percent company it will cost you like so much money and so you have to do actually a fair bet amount of research including like who invested in this company so i know they're not even gonna go out of business and i never even million years thought that i'm like dude i'm just gonna google like what's better gust or zen and like we'll just pick one and then we'll switch if it sucks and so what yards stick is doing is they actually just it's a non and seven other employees are the the early people starting this company and they basically just ask like seven questions to people who have bought software in the last two years and they say like who else did you consider who you pick what price did you pay would you renew what your customer satisfaction and then the people who purchased this yards stick product are either investment bankers so people who are like making investment decisions from the public market or or private markets and they wanna know what the customer satisfaction is or people who are going out and buying software and they could see these other reviews and it's just like a really interesting business because there's there's a companies like gl you know gl it's like you get paid two grand an hour gl calls back in the day yeah you get paid two grand an hour to like answer questions but that's one to one and so what they're saying is like no we're not gonna do one to one but we'll just make it sure so you could just read like dozens and dozens of interviews anyway interesting company for all everything i said but secondly it's an interesting company because this business is only ninety days old and i think if you go and sign up for their email list now it's kinda like you can watch like a big business being built in real time yeah this is really good like i'm jealous i didn't think of this idea i kinda wish he had just done this outside of cb insights i feel like this could again been his next hit i think it's gonna be green as cb insights so i think there's a slight you know although it's good to be able to sell into those same customers i think it would have been worth it to you know spin this out but you know that's a that's a com more complicated decision by the way this guy on he has a giant list of startup ideas have you seen this no i'm trying to find the list i remember seeing it on twitter one day but here well why look for like about the the background behind a nun is he started cb insights they're close to a hundred million in revenue he's kind of a shit head in a really good way for example he signs he he writes their daily newsletter and he signs the newsletter with i love you or in his twitter file it's profile it says please sign up cb insights i owe people money and like he is like like kind of like a cheeky like mischievous guy it very very likable and that's and his content amazing and so that's a non is really interesting if you if you wanna know what speaks to our heart you gotta be somebody who's trying to do something so you gotta be ambitious or successful in some way and the second thing is a little bit of a shit head so you know like have that i don't like to eat my wings without sauce you gotta have a little dipping sauce to your personality if you're gonna if you're gonna get me on board and he's got the sauce alright so let me tell you some of these ideas so i don't have the full list i remember seeing this like a year ago or something like that we should get them on the pod but let me just read a couple of the ideas that were tweeted out from this list okay so first one tough mud for kids so here's what he says really any sort of manufactured adversity for semi affluent or a affluent kids prepare talk about wanting their kids to have perspective resilience and reduce their entitlement and get them off screens tough motor for kids super high margin unsure if you know unsure exactly how it work but money to be made for sure okay did spartan spartan races now spartan races i'm i'm signing up for one they actually have a kids version right now tiny spartan i don't know if house was called but you know we can pretend your name start up idea duo lingo for teaching finance or accounting teach the principles of accounting or finance via a ga of unified do a style app what do you give that one yeah that's cool okay next one hosted buyer meetings on a plane b decision makers get a free vacation if they agree to have a number of conversations on a flight it's like the time share idea it's like so you get a free flight but it's you're gonna get a plane a full of vendors it's like that movie snakes on a plane there's snakes it's just b2b software vendors just way to just barrage you for the next seven hours the way to maui it just tons of coke and and does everything that like a forty five year old guy named todd wears type blue jeans and brown shoes whatever they need like yeah this is jennifer she wants you to call her jenny and she happens to like you yeah i think it's actually i think you actually could build a business that way if you sign up for a free trial you get to go to first class that'd be great yeah this is actually a kind of a genius idea okay here we go viable google doc travel so friends often share their travel plans via google docs you know here's what did in iceland since they're friends i test your judgment you know the idea would be let me just buy the whole itinerary with a buy now button my vacation plan is done awesome pre okay that's a small business but cool win loss reporting for employee hiring and attrition so when somebody doesn't accept your job offer the service would would dig in and find out the real reasons why when somebody leaves the service digs in and finds the real reason why it would maybe be an or s synthesized the insights over time today the process is very ad hoc that's a great idea that's a great idea it is a really good idea wow that's a that's a solid one okay here's not a solid one but more fun the nike of baby diapers so create high performance premium diapers use sodium poly to make them super absorbent like astronaut diapers other tech increase comfort make clean easier why because parents spend a soup amount of money under their kids okay dude anytime anytime you say it's a nike of something it's like when i see a rush restaurant the side of roads says world's greatest coffee or like the best pine town i automatically buy it that's my rule if it said it's the world's greatest if you're just bold enough to think that i i'm gonna try it i'm it dude i had the same realization yesterday where i was listening to some talk where johnny iv was talking and and i i knew somebody who met johnny iv like used to hang out with johnny iv regularly they like lived near each other in san francisco and i was like oh what's johnny iv like for those who don't know he's basically the the head designer at apple for like all the great products ipod you know whatever macintosh you know iphone and all that good stuff so these guy's like the basically of the greatest product designer in the world these the guy steve jobs trusted the most at apple i was like what what's he like they're like oh you he's kinda like you would expect he's like you know he's he's got sort of a drive but but funny personality he's a he's a pretty focused individual like he's not like effing and around a whole lot you know he works really hard and they'd be like yeah john they come to the bank johnny had an idea i was like oh my god what's this johnny idea i don't remember the specifics this was like eight years ago or they just set up for every idea but it'd be like a closet that's beautifully designed what does i mean and then i realized i started using this i'd be like you know what you guys should do like i was giving somebody advice that i was like you know your when you guys is a e com brand i was like when you send your package you should put in there just like beautiful pamphlet just like super well done that just will make somebody to read it the know your story but just just a beautiful pamphlet and i realized i was like wow if you just say like a beautiful fit a beautiful and then just like generic thing and say just super well done the idea goes from like a whatever idea to like that's a great idea yeah i could see like when honestly it's not totally bs s there is something to it if you said like you know let's just make like a really like just a hilarious youtube video it's like actually that is the correct strategy you know but there's not much more to it this is a crush can you can you do something that's actually beautiful or really well done or really funny but honestly that's not a bad business plan for most things to just say just a beautifully done just all the details nailed and like when andrew will andrew wilkinson says we try to buy wonderful companies right and like our beautiful businesses we wanna buy beautiful businesses why is like a job board yeah like wonderful you're right that is it's wonderful he's like okay we're gonna bake this cookie but it's just gonna melt in your mouth and they're like okay alright i'm in it's like you know otherwise it's just a cookie and so i think there's something to this but alright i'm gonna keep going by way i feel like i'm reading this guy's diary it just you know i feel feel wrong just taking all these startup ideas here so rapid fire this gonna be like on twelve specific content for us but i'm gonna read it let's just steal it well i know but i'm like i wanna just use them all now on wanna a binge eat this whole like tub of ice right here let me give you a couple more happy cam a highlight reel of the best moments of your life how a wearable camera that records audio in video only when you're laughing if have the conversation to who you're with in great moments alright fictitious yeah even the great ones gonna miss once in a while yeah just show a little ballots here yeah okay how about let me pull up another one okay how about this he also wrote bad start up ideas i think so bad but sexy so startup up ideas that suck you in but they're actually bad startup up ideas here we go yeah personal crm always a big bad one reach into the choir yeah so you're there's recommendations it well it it in most cases it's bad but hey look that's what you be that one yeah it's something gonna be like a college campus like craigslist and then like laundry on like delivery laundry here's one what are my friends up to right now apps these horrible promise you hey what if your friend was two blocks away you didn't know this with this app you could have met up with them no wrong dude by the way did you know that girls share their location on their iphone with other girls like my wife does this with their friends so do you know if people like safety purposes i don't know why they do that but like i was out with like my wife and a bunch of her friends and they all did the same thing with themselves like that group of friends and other people like they know their where their real time location is at all time hold on why what why are you go to the car my friends go to the restroom restaurant but she wanted somebody to go with her trying you up with dude it's crazy i don't even know how to win that i don't even know where the feature is on a phone i don't know click a thing and it says like share location for an hour or share indefinitely yeah seems like a trap yeah not gonna happen to do list software yep that's one a classic start idea that everybody does glass door for vcs a website that rates vcs nobody really cares very much about re vcs are they're infrequent decisions for most entrepreneurs they'll take money from who they can get yeah in in most cases founders are lucky enough to have a good choice they probably already know who's good okay so those are some more bad bad startup of ideas but he's got a bunch here i'm not gonna we should have him on yeah and the guy is interesting he's pretty he's earned his he's earned his spot for sure i forgot to remind you that these last few times you being the listener about our gentleman's agreement so like have you ever yes there's like have you ever gone to seven eleven and you've seen like like an alzheimer's or like a sick children's like bowl and you like leave a quarter and you take a piece of candy right so that that whole thing works and they use this thing called an honor system a gentleman's agreement where you put down a quarter and you take a piece of candy and it's just it just works that's kind what our podcast is like a little bit with subscribing to our youtube channel so sean and i spent all this time we talk about stuff constantly about what we're gonna do on the pod i live in epic life actually just so i can talk about it on the pod i dedicate my life to this and all i want in exchange is not even a quarter it's just for you to click subscribe on youtube so if you're listening to this on itunes or spotify whatever just go to your youtube and just click subscribe that's all we want because that helps the algorithm we get a little bit higher and then we'll just it helps our ego i mean that's really helpful if you're making the choice between alzheimer's children and us make the right choice choose us yeah it's great it's crazy sixty percent of our youtube views come from people who don't subscribe and that's crazy i can ask them is are you not entertained do you not want more of this click subscribe alright so that's that gentleman's agreement reinforced whatever we've been doing it lately so if you don't do it you're gonna it'll look silly i think you should do alright okay i wanna talk about a different little trend that i've seen on twitter and i call this the guy mafia and you saw that line i thought that was really funny i mean i called the guy mafia just the mafia but the guy mafia well so what what am i what am i calling the guy mafia you've probably seen this trend like i be like it's kinda new but it's basically a whole bunch of twitter accounts that are branded like car dealership guy mobile home part guy strip mall guy self storage guy right there's like and they're basically just saying it's an anonymous account so you don't know who's behind it the promise basically hey i'm in i've been in this this this space for a while i got you know i've been doing this for ten twenty years i will share insights but also kinda like industry secrets about the way our industry works the you know the the the dirty laundry and these accounts are blowing up they get really blowing up really fast i just bought a car from car dealership guy did you really who this guy is i just i i i just dropped dude i almost bought a car from him too i almost bought a car from him too tell people who he is well i don't wanna say his his identity he did he is he tell me his identity but who he is too so his car guy on twitter basically he's always just treat tweeting out about like you know insights into the car market right which i like following right because i wanna know about the car market without doing any work so here's one that he tweeted he said mark is literally flooded with buick they're rotting on car lots like trash you could score a deal on these if you're willing to suffer the embarrassment of being seen in one buick are on a hundred buick are at a hundred and twenty one day supply for context toy toyota is less than thirty day supply ridiculous the simple people terms day supply means the number of days it would take to deplete the current new car inventory at the current rate of sales and so immediately i went let's go look at a buick yeah these guys are very influenced i'm telling you right spent a lot of money on a car through the through this guy that i never saw so what he's doing with his like service which so okay let me give you the the full idea then then i'll break it but here's it will use him as an example so it creates the car dealership guy and i don't think he's been at for very long so pull up kind of the the december twenty one so december twenty one so that's one year basically he added ninety three thousand followers in the last thirty days oh my god is at two hundred and twenty five thousand now literally when we wrote this thing like you know two days ago we would do the ruth research for this she was at two nineteen so like two days is he added six thousand dollars this guy blowing up and what he's doing is he's putting out insights like okay y here's what the used car prices are doing here here's what the market is here's which models and makes are are hottest right now here's why g wagon are selling for this and here's where i think that's going here's what's happening with auto loans and here's what that means for the industry all that good stuff okay so he he gets the following because he's putting out interesting stuff secondly he then says okay well what do i do with this what do i create a a newsletter paid community you know people are like the sam sean playbook you know they opened up their little like red red book and they're like is this what i wanna do but actually he got some good advice from a buddy of mine who said screw that don't don't make a newsletter then try to find ads and the sponsors are paid he goes just help people buy cars yeah building on a toyota trust on twitter people will buy cars for you in fact go buy me a car so my buddy is like i wanna buy a toyota sequoia and i think there's like toyota sequoia who's was telling me he's like some crazy things where it hasn't been updated in like fifteen or eighteen years or something like that like the last update was like a two thousand four or some shit like that and there's like a hundred thousand person waiting list for the toyota sequoia it's something like crazy number like that and he's like yeah but i bet there's he's gotta be one somewhere in the country you know what i'll get i'll buy in any color any goofy color and this guy because car dealership guy is has a background as a dealer he can at least we think access the car dealership the car dealer network so basically they can buy cars they have like their own little ml system right so they can buy cars out of auction and and what that's how dealers acquire cars and then they could sell those cars at a retail market and so what he's doing is he's just buying cars out of the auction not really applying the retail markup and just charging a flat fee as a concierge for purchasing the vehicle which we talked about before we talked about negotiating his negotiating car price as a service from a guy who like knows the in and outs of car dealerships and he was a time of month who to talk to you what to say things like that this is like that but more in deaths so i told the guy i was like hey i wanna escalate and he's you wanted to escalate i said i wanna escalate and by the way hilarious thing i go i was like you let me just rip i was like i'm i'm gonna go test drive these cars nothing i was like let me just go read the reviews online real quick but if you search for like reviews you get these like it's like dude is this just like some seo optimized website websites so i go right let me go to reddit and see what people are saying let me tell you how people on reddit feel about cardio dealerships the same way that people in prison feel about pe files like people on reddit do not like escalate escalators they are like dude i've never met a non jerk in an escalate right like escalate smoking cigars drug dealers and desperate house and then i was like hey guys category number three indian podcast there we go and so wait are you using the hybrid one or the electrical one or something like that no no no no you gotta go full on to have itself you know they have great self driving technology i actually looked at one too i didn't do that much research to be honest with but just got the the big one so the the the extended version so anyways the my point is a lot of trust but anyways bought a car with this guy so dude you live in the suburbs of san francisco and you drive and escalate you're warp into something i don't know exactly what it is there's definitely a stereotype that you're fitting to you're like the tony sop dan i can't believe that of these other guys so we have strip ball guy who you know he's basically like little strip malls are like i don't know i know what you call like these little like b class shopping centers there's the franchise wolf franchise wolf is a guy who talks about buying franchise and what franchise is doing oh crumble cookies is exploding like crazy here's what's going on with that franchise that's a great that's a great niche to be him because interested franchise buyers are super super valuable that's that customer a lead who's interested in buying a franchise is worth tens of thousand dollars to these companies secret cfo another great name that's you can go with the guy but i like secret cfo so i like franchise wolf i like secret cfo these are great names great brands and i think they work for a couple reasons number what about the the watch guy i talked to him i almost bought a watch from him he just post him know about him yeah there's a it's a he's it's a watch guy it's called i think just watch guy actually i i see anyone like every day right now and by the way this the watch is gonna get flooded it's already getting flooded because people see it now that we're talking about it and breaking it down everybody who's like i am a dental h dental hi guy you know like there's gonna be like just like a ton of these coming come out but i honestly and they all use cartoons as their avatar by the way i sent you in the riverside chat the luxury watch guy and he does the exact same thing he goes here's what i'm seeing this rolex retails for twenty thousand it's a eight month wait and so therefore what we're actually seeing is people are buying it for thirty five thousand or right this month mostly because of the crypto guys this particular model of rolex is going way down because they're selling it because i need to forward rent and by the way if anybody wants to do the the n nxt guy you know for for for crypto you know we'll hire you for the bill we'll pay you to build this account if you're good so so so basically this is the trend okay so why do i think this works number one the the value proposition is in the name you don't even need to click to the bio they're a walking billboard for what value they're gonna provide to you what what they're gonna teach you about i think that sets them apart from just like oh this is steve you know steve irwin win you you know you don't know that he's the nature guy right like you don't know that you have to there's still a leap phase you have to click in and read the bio then you get the then you understand the value here it's right on top second thing they promise basically data insights and industry secrets and people really like industry secrets and so you can go viral with some of these like here's the dirty little secrets about buying a used car or buying go about what happens when you walk into a car dealership i sat in these rooms for thirty years i know what conversations the butt the seller is having when you walk in like a fish and it's like i gotta click this i gotta read this and at the end it i'm gonna trust them as a niche expert i think those are the two kinda like core reasons that it works it's also just a focused feed so versus my account sometimes you're gonna hear me talk about sports i'm gonna crack a joke i'm gonna complain about my kids and then sometimes i'm gonna sweet tech stuff and in reality people just kinda want you for one of those things at at up upfront upfront a focused feed is gonna do better so i think that's why these are these are working and and i think all of these people who do this are gonna make at least low millions of dollars and a few of them who really learned how to capitalize capitalize on this are will make tens of millions of dollars of a business that basically the core of their business is just this twitter account where they are the you know the gas station guy like i saw gave it was mobile home park guy tweeted one interesting thing about mobile home i ins insta followed i have no real desire to buy a mobile home park but i kinda wanna know about it be smarter about it and then turns out the guy d it's my friend i'm like you you this he's like yeah hell see what the hell going on here and so you know you never know what's going on the it's your dad your dad's doing at this side hustle i yeah i think this is a really really good insight that you've had and i completely agree i think someone like a the car guy i think could make tens of millions of dollars let me give you now let me give you the so what what i do about this let me add to it right so by the way another good thing about this you can have ghost writers or contributors because you're just under this anonymous umbrella brand so it's that's another benefit here okay so what can you do with it so first i think avoid the you know let me do shout outs let me do paid ads and a free newsletter let me do a community like if somebody says the word community you should farm them in in this if you're doing these you got like you wanna do it where exactly i you actually get towards the transaction maybe a high ticket course can work but like i i do think you wanna be more like the car dealership guy who's actually doing this or you wanna be the strip guy and you wanna raise a giant fund off of that well dude have you asked why because i'm the same way i would i almost sold my car recently and i had him give me a quote on it to tell me how much they're selling for and then i go oh i and i made a hundred thousand dollar plus decision because of his advice have you asked yourself why do we trust just these guys like they don't even they use the cartoon it's the same reason people trust us from this podcast or from twitter which is that i think when you get to see somebody think out loud which is what writing is or or talking on a podcast and they're not talking to you you're over hearing them and they're not selling you anything they're just giving give give give give gift right this the gary v playbook right the jab jab jab hook is give give give ask and so that's what they're doing right now they're just in give mode and i think that's the absolute right way to be give give give give give insights insights insights and then there's a surprising number of wealthy people who will say hey can you help me i wanna do this i wanna buy one of these i wanna get your opinion on this and they will come to you hat in hand like me and you did to these suckers like suckers to these guys okay so that's the first thing secondly i think that i would get away i called it the guy mafia but i'm calling right here it's time to start the gal mafia we need we need car dealership lady we need strip strip club queen we need we need the female version ml m queen yeah exactly we need the it's called network marketing or some shit like that by the way that's how that it's like when you meet somebody's who's proud of being an ml you're like wait you know you're an ml they're like yeah i'm i'm like i'm great at network sales what the fuck network sales if you can say the word i have a down like if those words have come out of your mouth yeah yeah yeah you're him that's what the that's what the that's what the twitter profile it should be like this does the wear down line make you weak at the knees if yes you're at the right place my friend right if i presented you the shapes circle square and triangle and you're you immediately gravitate for triangle it's like those like passed the course i best ever okay so i think you should branded it as a woman whether you're a guy or a girl to be honest with you i think you know catch away go i think i think that's the first opportunity second you go find all all the valuable niches so luxury watch sneakers cars gas stations real estate i mean what else there's franchises is there's dude put our women using twitter i surveyed my audience and i go select if you're a male or a female and it was it was ninety three percent male it was all due it was probably all dudes is looking for a father figure like it was all young men our our our like have you me and silent did the meet up it was like literally a hundred to one men to women it was crazy if you're a single woman you gotta come to our meetups you will love it do you have any women followers you think like it it's or is all twitter this way no i think it's more us than it is all of it i think twitter probably skews but not to the ninety percent that's like that's kind of a crazy ratio there but okay by the way so here's here's my crazy ideas okay first of all i think twitter's is the wrong place to do this i think it works on twitter for sure but i also think linkedin i think that there are other networks where you should probably be able to do well with this i don't if linkedin allows like anonymous accounts or like fake names maybe it doesn't but the second thing is honestly i think there could be a whole social network that's basically just you know you join here and there's just verified like people who are industry insiders that you get to read their content from and and and subscribe and follow them i think you could literally like it is not likely to work but it's more likely than a lot of stupid social app ideas because it has really clear value prop so anyways that's my like long shot idea around this so yeah i think this is a really really good insight that you've had and i completely agree that there's a massive opportunity here i try to make the argument this summer that there's gonna be a billion dollar empire started on twitter just like there has been on youtube and all these other things and i think one of these people it wouldn't it's not out of this world that one of these folks could be that person another thing that i've noticed on twitter and i didn't entirely plan this but could be because you brought up i'll bring it up have you noticed people doing affiliates for agencies so basically who a question that you and i probably get asked a lot is like who's a good accounting accounting firm or who's a good growth marketer for newsletters or you know there's like eight questions that you and i get asked all the time and i did this with my body tutor so my body tutor they were hey do you just wanna like earn money every person you send to us because you're already sending tons of people like i go hell yeah give me a look a bunch of like a bunch of shout i was like are you getting kickback here what's going on i feel like you've tweeted i haven't i just started doing it for my body tutor because they're like dude you send us so much like we'll just give you some money if you want but no i've i've not who have i tweeted out lately i just i just call out them and it was one other one that i saw that i was like jason it would it was your diego my video guys guys yeah yeah no no i no i just like i'm just like fucking dude you done what i told him was i go hey if you're good you for free right i go do it for free for me and if you're good i'll tell people about you and so i made them do it for free for me for six months and so and so i was just like i'll just share you with you but then you and i have friends and i've see people do this and i think they're making hundreds of thousands of dollars a year by referring people to certain agencies and the right way to do this is to find a product or a service that you already a fan of and ask for affiliate or go and start the thing with someone and just being an affiliate and i think that there's like this world we had neil patel on the pod and he basically founded an agency and the reason why he was considered the founder was he did start it but he wasn't running it but a lot of the early leads and probably a lot of the leads to this day came from neil patel dot com because people were using his website to search like seo stuff and we haven't seen people do that on twitter but it actually is really good because twitter on unlike the other social media platforms is ideal for link clicks and that makes it really easy to attribute growth and i think that there's a lot of people making a significant amount of money referring people to these high ticket products and i think we can continue to see that and it might be a lot pretty quite quite big i've thought about doing this so one thing i've been thinking about doing is host milk crowd okay we sold the milk crowd got some time what do i wanted to do next i kinda wanna focus on the pod make the pod bigger better all the all that good stuff one of the ways i think but the pod you know the pod itself yeah this is free if you're listening to this right now you've paid me you know zero point zero dollars so how how does this ever you know become something that that you could justify saying i'm not gonna go build another business i'm gonna do this instead and one way is that can the pod basically provide some kind of win win value for people so this is one thing i was thinking about was like i kinda wanna buy a bunch of businesses that like of people that i've worked with like either you know like go to my accountant or go to my lawyer or go to my estate planner and basically buy the a majority stake in their firm and in exchange be like cool there are a lot of other founders like me who also want estate planning who also want legal help who also want trademark help who also want accounting and basically just build a m mfa style like back office set of businesses and instead of an affiliate like actually own them make sure that they're they're great like trust in them and and then drive a bunch of value to the to those businesses and then in return a bunch of people founders like me who are constantly asking for recommendations about i'm trying to find a good blank and i've burned through seven accounts before i found one when i like same thing on the estate plan side same thing and so it's like don't not everybody have to redo that work and so that's one thought i've had as to like a cool business to build that just kinda helps kind of founder entrepreneur you know types and yeah just like own those own a own a collection of those businesses that and then you know have audience you know people in this audience who want that want those same services be able to just go find who we use yeah and the the cons are like can you possibly vet the right people and have like actually quality but the pros are like this is pretty much what ran richard branson did with virgin and so it's definitely possible i often wonder why like more celebrities like the kardashians stuff like why don't they own an equity stake and more things than they do it doesn't seem like they do for a lot they have done for one or two things that ended up being quite big and so i wonder like what's the strategy like where where's where does because every celebrity has thought about this too and so i think like well where's the down where's the where's the things should shake like i you how much how many if you're gonna take equity stakes you know how much how many things can you promote and how many things can you you know you're better off basically in in those cases like you're better off finding the one or two product categories that you can own a large chunk of and go big right this is like skim for for kim kardashian this is kylie lip stuff this is conor mcgregor whiskey irish whiskey it's like you know he took the irish whiskey and i like oh i'm gonna put this on blast i'm gonna own a chunk of this i'm gonna put this on blast i think they sold it for five hundred six hundred million within three years something like that so you know that was like worth a lot more than like affiliate linking out to twenty services or trying to own tiny chunks of twenty businesses and then have to use your clout to promote twenty different businesses that's kind of exhausting so i think that's why wanna gonna do different traffic yeah i well let me brainstorm or do you wanna go is your paint infotainment really good both of my things here i think are pretty good but i can save them because go to the end go go go alright which one do you want paint infotainment yes or the katana store the katana stores is a horrible name so what is that actually one the i've seen this is this the guy who keeps tweeting about his youtube page yes yes i i thought that was beautiful and i kept i'm like wait in katana is this a joke like you literally just sell swords yeah exactly okay so i see this guy i've been i i've seen this guy for a while now and so you saying i think his websites called mini katana dot com so it's mini katana but what does you song a tech deck like a like a like a tech deck but a sword was a tech i don't know what that is you remember the mini fingers skateboard no i thought that's it's like got like two feet in length instead of like a full samurai sword is like you know five feet or whatever this is this is you know like half the size of of an normal thing maybe know two feet instead of four i didn't know this i didn't know the standard size of a katana if i'm yeah i realized i said that and like you know the katana guy is gonna come after be here and that's not you want on your bad side alright so if you go to this website you'll see that it does about one to two million monthly visits which is a lot that is a lot of traffic for an e com store i i he tweets about their revenue sometimes wow the the website is actually awesome it's like the supreme of like swords yeah actually that's a good that's a good thing so i think this business does it does he said eight figures it does at least ten million a year in revenue i think it's would be get closer to twenty four so i think it's probably closer to twenty based on the traffic and one of the main ways that they do it is through youtube okay so really there's two kind of like hardcore takeaways that i have out of so this i'm calling my i'm calling this my new theory my updated theory on what it takes to have a great e comm brand by the way taser are dope i'm i'm gonna buy me a fucking sword he's our you went from making in fun of this to add to cart in like six seconds okay yeah i'm gonna buy me a gold sword who does like call this these stranger things lost which is basically if you wanna make it an e comm one of the things you gotta do is find people who are strangely and una obsessed with a certain lifestyle and then you just need to sell them things so so you you know that's that's the whole model right so here's an example katana store right so it's like you have this people yeah people who are just obsessed with japanese culture for some reason and they're always a door like never die maybe being guy who loves japanese culture right like is you're finding white people who are super to japanese culture not japanese people and and so you're like and and and there's people who are really into something that's kind of irrational and i remember me one time i met this guy who was the first product guy first product manager at twitter he joined me twitter was maybe like ten fifteen people total and i was like i remember talking to him and i was like so was it obvious at that time twitter was gonna be huge he goes no like twitter was it was like basically nothing at the time it was very small it was just kind of this thing the tech people were doing but even the type people who were using it kinda felt like well this is stupid right like we're all just text messaging what we're like what we're having for lunch right now like that doesn't seem like the next big thing and he goes but luckily i had learned a very valuable of lesson which is anytime you observe a weird behavior people doing a phenomenon where people are in masse just doing this thing that makes no sense i first your first reaction is say that's weird and you kinda judge it because but i've learned you gotta lean into that phenomenon if people are playing video games there's a reason exactly this reminded me of my experience when i was in college i remember freshman year of college i walk into my buddy to dorm room and i was like i see him playing video games and he's got his back to me he's playing i don't know star craft at the time i think and then i'm like oh and then he turns around and i'm like oh sorry i like i didn't realize you're in a game and because he took off his headphones he turned around and i noticed that the game is like still going and he's not he's not touching on the mouse anymore and i was like what do wait what are you doing what are you just like in like a demo mode what is this guys goes no no i'm not playing i'm watching you know you're watching in this two thousand ten i'm gonna go two thousand no two thousand seven or something like that two thousand eight and i'm like you're watching somebody play video games hey he goes yeah i have i always do i i'm like you woke up i was like it's eight thirty in the morning you woke up at eight thirty in the morning and started watching somebody play star why don't you just play he's like no this is a this is like one of the best players i just wanna watch him and i was like nerd like i was like i was like hold on let me go get four friends so we can make fun of you together is this not gonna be fun alone and i literally when i got grabbed by roommate i was come see what nobody's is doing this guy literally what i was like juno is your friend he's like well did you start like making fun him but you actually like sit next to be like well hold on love on let me like why just with a dragon you know like yeah well yeah why did you go left you should've go and you have gone left he went right like you guys the best player on the korean server so they they played this match last night korean time whatever i'm watching it now and i was like you are the weirdest or and about this guy is the weirdest guy you know he he does like many many weird things this was wonderful and i ever just laughing and out of make a fun fast forward ted years i go and i i'm like announcing in our linkedin or whatever like hey we sold our company be to twitch super excited join the exec team at twitch he call i get this call from tiffany tony calls me you know we're twice a year i get this call from to i pick up i'm expecting congratulations and just goes you little bitch and i'm like what hey he's like you used to make fun of me for the shit and now you're mister twitch and i was like oh yeah that is right i forgot about that dude you were way ahead of the curve i should listened to you like i could agree to twitch if i i'd like if i had leaned into this insight that people wanna watch other people in video game yeah i love a guy who holds the garage for ten years by the way dude he was he was ready i let the cut of your ji guy about it and so anyways that that's kind of the the the this learning of if you see people doing the stranger paper like i remember seeing people wear those vi five toe shoes or you're like you're gonna run barefoot why do you do that like and they're like super into that lifestyle i saw a video of joe rogan talking about people who hunt white bucks or some shit like that like you know with some certain type of dear i guess it goes dude people don't realize how crazy this lifestyle is and he started explaining that people will build fields of like food and like lounge areas to try to attract these bucks in to hunt they like spend months building these like you know in man caves for bucks just to attract them and then they hunt them right and i was like that's crazy that i've bet people getting people getting cold ice baths every morning peep ice baths every morning just like you people who i'm met a guy i usually actually makes five million dollars doing a woodworking course wood woodworking away and it's like why because people who are into woodworking are not just kind of into woodworking you can be really into woodworking and so this is crazy if you see the strange obsession that is the basis for a store our software is the worst have you heard of hubspot see most crm are a cobb together mess but hubspot is easy to adopt and actually looks gorgeous think i love our new crm our software is the best hubspot grow better so that's the first thing second thing these guys are crushing it with youtube or organic content they built their youtube channel up to two million subscribers i think this is one of those like really cool growth acts i think it's worth going and looking at where they just do these unboxing they got like you know like cute girls who are into katana like nerd out about katana as they unbox them it's like yeah i can see a bunch of dudes are getting really into this channel that makes sense to me like i think that's gonna be like i think there's a lot of people who are gonna like this brand and like this content there so i think they're just doing a really good job i think it's really good like ten out of ten execution at like a five out of ten opportunity but like you know still nonetheless the lot you can kinda learn from this dude i'm looking at their youtube i don't understand a lot of these references because it's like anime based but they don't do that many videos it looks like they do one or two a month and they all kinda hit the they also do i a lot of tiktok maybe so i think they do they do tiktok they basically just move their facebook ad budget into hiring a full time female creator to do this content and that sort of thing and so yeah i think they're it's it's a really cool really cool so i just wanted to the guy has shout out because i figured forget his name but on twitter he's like showing all the back end like he's taking screenshots of their youtube and he's a really really good follow he's really been fascinating name i forget his name too i'll find it but he said something like he said something like they they got something like two or three hundred million views in the last year and they only started this past year and he's like we're getting eighty million a month isaac what's his his name is isaac he's the isaac med mb and his bios has scaling a sword brand to nine figures with organic video marketing well that ain't exactly what we just described about like perfect description yeah he did a really good job he's really cool also i like his profile picture a lot he kinda looks like a mad man he did like a good clear head shot but he kinda looks like a mad band instead of like a tri hard and i just appreciate anybody that's not a tri hard by the way pet peeve i feel like all of twitter is so cringe and tri hard and i don't know if anything changed or i changed but do you feel this way like i feel like ninety percent of tweets and including my own tweets i'm like is there a tweet that's not cringey i think that we we're the tri hard and now we're over it and we're making fun of people that are doing the exact same thing that we did yeah i love that you you use the ladder climb up and then you pull the ladder up behind you yeah yeah yeah i think that's what we're doing you know when i did it it was cool but when you do it that small boy stuff yeah i think i think we're just beam haters which is cool which is fine it's it's a match it's a natural thing let me explain i'll wrap up with one quick thing i posted a a researcher job so basically i don't really have a researcher you do and i'm en of that i want that i need a little help because you're you're you always come at fire i need a little help coming up with good content for the pod and by the way if you wanna see the job just go to my twitter and like scroll down you'll see like a google form but so i i tweeted this out i got like three hundred applicants and in order to apply i was very specific i was like if you screw up one thing on these directions like i'm not even gonna consider hiring you i was like you have to like job application well yeah because i was like dude if you're not gonna sweat the details on this then you're not gonna that's what i said i if you if you don't do a good job on this i i i don't believe you'll do a good job on anything else and i made people i was like i was like really simple and come up with three ideas and make it in a google doc and put the google doc link in this form make it so it's readable so i just click it if it's not readable i'm not even gonna ask to like i won't even look at it and i got hundreds of applicants about half of them file directions and about a good chunk twenty five percent we're actually pretty legitimate what do i do with like these hundred like decent people you know it's kind of like an interesting this is like an interesting business problem or a a biz an interesting problem if you have people so we did this with apartments so our my first business that was an online company was basically look in san francisco an open bedroom for a twelve hundred dollar a month apartment an open bedroom in a three bedroom house that gets like five hundred applicants and all five hundred are interested in living in the same neighborhood they're all interested in this ad so they clearly have similar interests which just group them into their own thing and move them into their own part apartment and that it's the premise of my first company with this i'm like man i got like three hundred people one hundred or are somewhat qualified what do you do with this group of people if i can it seems like such a waste that i'm just using one of them you know what i mean yeah unfortunately not a lot of people need a research like i think you just need to translate it to like something like most people don't have a podcast that requires researching random business stuff so what could these people do that's what's a job that's more common that these people would be really good for is it like chief of staff type roles is it like something like that you think i don't know i i have i i just started thinking about this ahead of time like right before december recording but i did think this is like the the the application process is and this is just a little small thing imagine if you're burger king or something or some huge company you get like you know a million applicants a year i'd like kind of interesting where if you you can only hire a couple of them and so you're like are wasting ninety eight percent you know in the same way that ford decided to make charcoal out of their burnt wood that they were using to heat their furnaces when they were making iron can what can my charcoal be you of these two hundred ninety nine applicants that i don't actually hire yeah that's a great question i don't have an answer i don't have sorry yeah sorry people like this is the let down but yeah it's interesting the thing to do would be like what what common job do these skills translate to and then you have now a cohort or a pool of people that are you know somewhat vetted that you could create like a job board or some sort of like matching marketplace or service where people could just hire you know people like this for for that common job but i'm not sure well i wonder like like the people who have enough probably don't care but but like the people who like the the engineering companies or some someone who's getting like started with getting an engineering company or it getting engineers to apply what they should do is just like be like hey i'm sorry you didn't get the job but here's like five other gigs that are kind of cool and just take like the thirty thousand dollar referral fee do you know what i mean so our buddy brian hoover kinda did this he he was hiring in a a a researcher or like a analyst for his fund and he's like dude i got like hundreds of applicants i interviewed them and he's like these forgot how many let's call it thirty just for an example he's like these thirty were really good i just i can't hire thirty i only needed one and so he emailed me and a bunch of other people who had funds he's like do you need an analyst like here's our kind of vetted analyst that we thought were good if you need one like i'd love to help these people get a job like he wasn't asked for any money because ryan's is a nice guy and you know this not how he's looking to make money but like it was kinda great at the same time i was so like i'm not looking for the sloppy seconds like these these people weren't good enough for you why why are they good enough for me there's a part of me that's like that too so i think you have that challenge if i'm a tech company i'm looking for engineers that's fair and i hire these people and you didn't hire me but you know facebook didn't hire you but google should and i think google's got a little problem with that so you have to find some way around that's fair signal problem same thing with investments if i send an investment to you i'm like hey great deal not doing it though you should yeah you should invest in it this it's like that those are the worst in those are worst emails because it just sometimes it's true it's like oh this is just a me or it's your stage or whatever but a lot of times it just adds like a negative flag to it for no reason well and the answer to this might be there's nothing i could do fuck them sorry guys like you gave you you did all this work for me and you're just not you're not gonna get the job and there's some guys who have applied for like eight jobs that i've had throughout the years and i feel so sad i'm like sorry yeah you again we're not hiring that many people right so it's just a hard hard thing to do alright let's wrap it up there good episode and you haven't she guys couple this