The Easiest Way To Make $10,000/Month, PassionFlix, & More

i i got asked this question this guy i was like hey he dm me he goes sean big fan what the whatever the next sentence you typed to me i'm gonna do it or i'll die trying and i was like guy and then he's like is like i'm am gonna get to ten thousand dollars a month of passive passive income profits after you know and you know i'm thinking either a i start a newsletter b i do this other thing and this is like all like kinda like stuff we don't either stuff we do or like topics we talk about e commerce newsletter or this other thing which one do you think it's gonna get me there the fastest of the best like which one one's the best path and i was like i don't know dude those all seem pretty hard to get to ten k a month like you know if i if i want it if your goal is really ten k a month you know i don't know a job we'll probably we get you but if let's take that off the table for a second listen assume if you don't want a job or you don't have maybe the degree to get a six figure job i was like i would just do a product type service dude sean so here's the deal we are officially more we're we're popular enough that you have to get your podcast set up right so what i'm gonna do is i talked to ben we're having someone come to your house in my house and they're gonna put a two camera set up so they're gonna like cut back and forth but you've gotta make that room and they'll they'll help you but you're gonna have to make that room look good and it's gotta it's gonna be ready every time dude that's great also related to that i found a new house that i might move into that's way nicer and i was like my main motivation was to make this podcast look better i was like you know i kinda like a scrub on this podcast like you know like right now i don't have my haircut down i'm my beard trimmed don't have my my room nice i was like if a hundred thousand plus people consume this every time like i would never god in front of a stadium like this like right i wouldn't even let three friends come to my house and look at up my office like this why do i let a hundred thousand people see the office see see the recordings to like this simply for convenience but there's that also i found on i've ever used pure space it's okay airbnb for rentals that are not houses like not necessarily houses to stay in it's like just for of a venue and there's a a place near for seventy five bucks an hour for recording podcast that's like a two camera set up with couch and stuff like that it'd be great for in person stuff but if we're not in person you know it's just me sitting on a junk i'm gonna do it i'll come out there and we'll finally do it ben wanted me to come there but i didn't wanna fly but whatever i'll do it i was talking to hubspot or someone and i was saying like hey yeah give us budget to make our studio nice because we're like the lowest maintenance people you have i was like example two weeks ago sean recorded a podcast but literally just one air pod because he didn't have a mic in the other pod ran out of batteries so he just uses his pod at his laptop so like i think we're due we we're owed one that's hilarious also what i was gonna say oh there's this guy i wish i could give my shot shout i don't know what his name is but i kinda wanna steal his idea so this guy has this course it's an on demand course that is only about how to make her video camera go from like a before to and after and i was like oh this is the smartest course i've ever seen ben knows the i don't think ben knows his name yeah his name is kevin shen kevin chen yeah actually i shouldn't shout bleep that out i'm gonna make it my own competitor course so bleep this guy out i'm gonna copy him no but i you're you're a set up sucks dude it's like it's like a fat that given course and i to lose weight i'm the before story just wait see my you're the way before story there's like we all know there's the way before there's the before and then there's the actor i'm currently in before you should the way before was the one air pod recording on no be the last week no light yeah and we're we're i'm gonna do the after and then i'm just gonna turn that into a it's a one hour thing and it just says here's the thing to buy and then because here's the problem i've watched a bunch of these youtube tutorials and then they're like go get the sony a five or you can get the a six or you can get the d three forty and say alright well we'll do which one and then you buy it and they're like yeah just connected to your computer and then okay so you now it looks good and i was like yeah but you like there was like seven things in between there that like everything went wrong and they're like okay you know you wanna there's one guy computer confusing there's some people will show you how to put your lights up or whatever but dude this is the new like your webcam is the new face like your new business here basically yeah it's your suit it's like what people see like this one time this guy told me he goes he goes yeah dude i he's like i spent he's like i i gotta go get my haircut i'm again i was can you spend on a haircut because i was like i he has nice hair i was it kinda made us out sound like a big deal like i can't do anything today i gotta go get my haircut and i was like i just kinda like you know it's like in the middle of another task i'm getting my hair i think that's kinda how i i know like if the great clip just so happens to be in the mall that you're at yeah exactly like which super cuts do you go to and he was like he was like yeah i got to this one place she's been cutting my hair ears i go i i have a standing appointment and i i was like damn dude you're like really into your hair it goes your hair is like half of your face i was like gosh shit so true yeah but you're not into the other half either so it's all good right like your i was like damn but he's right i'm just leaving it fifty percent the super cuts like i ain't right like good hairs like an extra two inches of height this far as like you know that goes so anyways dude speaking of about talk about even speaking of being really good looking did you see the tweet that happened today so this woman this like good looking woman and her good looking husband they hey she's married dude bad they're both handsome they're they're they're hands beautiful couple and they she sent me this message basically and i shared the the screenshots on twitter but basically a year ago you tweeted something i sent you the tweet i actually forget what you do you remember what it was no i i didn't see the tweet what was the original tweet should be interesting it's it matter she said it was like really cringe that she even replied to it in the first place but here i'll pull it up so basically you said i have zero interest in buying a fancy car you know what i want a personal in house chef i can't think of a better way to spend money than a chef how do i start want how do start getting one next week and she replied like hey hire me i'm a chef but i've got about thirty two other skills whatever and this guy dm her and she said that they were just talking about like i guess the chef business or something like that yeah i mean it was clear what was going on in the guy go but he like she sent she's she sent me the first message and it just they were just like talking shoot the shit they like she he's like hey whatever the thing you're talking about i'm super interested tell me more about whatever that was well if he's from indy he's from indiana and she's from ireland and so she's in europe he's in america and they start talking back for the dms then they get on a call and she said they hit it off and after two weeks of just constant calls he booked a flight to europe and for two weeks they they like had this great time and then now a year later so they're she moved to america it's been a year about since that tweet they're getting married in a couple months and it was all because she said that she listened to m and read the hustle she started listening to this she started commenting on your stuff and my stuff he noticed that and then they're like i think his in was like talking about like the pod and like oh you like them too and it totally worked she sent me a picture of the they're they're both i mean they're both tens is it's a good looking couple so our new tagline is m getting you paid and laid yeah there you go yeah and i am sure all of our listeners are as good looking as them yeah i don't think so but they they they they did a good job but i was i was showing this to my mom but i'm like see not it it's not just neck beards that listen to this like it's actually like you know like a real people who like shower and stuff but it looks good i'm happy for these people so shout out to them maybe we should do a date night every nine months and we should just bring together listeners and it's just be dating and let's just see what happens it's gonna be like like right like like you know greg and steve everyone's gonna be named like chris and tucker like it's gonna be all guys like so it's not only lady for a man yeah you yeah exactly i see we got the tagline too so perfect that is a pretty cool model them i'm glad that that happened that's kinda crazy that that happened and but ben producer ben young producer ben we need your story did you do anything bold when you met your wife did you do like this guy i was pretty bold move right i slide the dms yeah figure out some excuse to call each other every day then book a flight go over there and fall up get married that's kind of amazing did you either you guys do any bold moves we were set up on a blind date and it was my boss at the time ceo my actually my boss is boss a boss ceo the company i was working for i ran into him one night and he was like oh do you know katie showers you have to take her out and so he sent a text to both of us that was like it sounded like a work email and he was like katie i have cc ben here he's a great employee and we'll take you on a nice date and i was like alright well i guess i'm locked in why did he know that you should take out a date well you it was she mormon too yeah yeah this was utah so we're all almost everyone in the store is more how tall is she she's five a lot little there that's why like you guys about the tall white ornaments you should pro again you're describing everyone in the state of utah though like the whole population is tall white mormons you said it like it was a movie twist you're like but here's the thing i'm mormon she was mormon everything swear it's like the end of the sixth sense it's i kicking came us and i'm guess with all things all movie that goes that's awesome so no no no no gravy i'm sorry dude alright i have wow some i have something interesting that i saw sean i posted a link to this subreddit to to this reddit post that i saw right before i logged into this the to the podcast and i leaked it you so basically there's this sub called fat fire that i like i've sent it to you and every once in a while you get these amazing stories about people because they reveal like their income and things like that and i've been following this lawyer he's a thirty eight explain what fat fire is yeah so fat or what fat fire so fire stands for financially independent retired early traditionally it's like a movement of people who wanna save like five hundred thousand to a million dollars and live off of like third third thirty or forty thousand dollars a year that's not exactly what it means but that's like traditionally like with the stereotype fat fire means you wanna retire and early and be it financially independent but you wanna be doing it fat so you wanna like you know save like twenty million dollars or something like so you wanna start a company sell and retire and so it's people who wanna retire while they're young and do it by still living living lavish and it sounds douche but it's actually quite interesting it's all like entrepreneurs bankers tech people who like work at a it's just like risk people shit and which is always fun like the v and so there says guy he's a thirty eight year old personal injury lawyer and for the past four years he's given an update every couple of years and he explains everything that's going on in his business and so his background is basically that he was a normal he went to a good school and then worked at one of the big law firms which is like something that you like grind for eighty hours a week and hopefully climb your way up and eventually you make a million dollars a year after ten or fifteen years but it's kinda boring and you're like kinda like the your boss's bitch for a long time and it just kinda sucks and so he goes you know what screw this a friend of his got hurt and he goes hey i'll represent you just pay me whatever is fair and then he did and he won and then a few other people started coming to him just word mouth and so he was doing this in the evenings while he was still working his main job and after a year he quit to do his own thing that's when one is income from his moonlight became bigger than his normal things so fast forward now i believe it's been about eight years since he's been doing this so two thousand fourteen to two thousand twenty two and he's listed out his income as well as his net worth breaking it down by assets for every single year so in year one it was three hundred thousand dollars two six hundred thousand eight hundred thousand one point two million three million five point six million six million six million and this year so far three point three and it's gonna be eight million this year and that's personal income basically he it he has his post where he breaks down exactly how his businesses work what his current plan is what his growth challenges are what his marketing is and basically he's got like five attorneys that work for and he's slowly built up to that he gets a little bit of cut of all that they have they have three hundred cases that they do a year he talks about grow challenges which is that they're struggling with the crm they don't have a crm everything's done manually manually and it's a lot of work and one of his goal is goals is to automate a lot of stuff but it's incredibly fascinating for two reasons one this is a sick business right like it's like just a thirty seven year old smart person but he doesn't seem like that particularly extraordinary but he's like killing it now he says that his net worth is currently five point eight million dollars and his kids have a trust of one point seven million and then secondly why this is cool for a couple reasons one alex her mo had this business alex mo was a guest here he had this business called jim launch where he basically worked with gyms where he they you paid him twenty or thirty thousand dollars and he set up your whole crm and he set up all the automated emails for onboarding and just kinda set up the automation flow so much to do that for these personal injury attorneys this is awesome they have way more money than jim's and probably just as many of i i have no idea but probably i don't know what do you think about this post it's pretty cool right i can find this client in info have you heard of hubspot hubspot is a crm platform so it shares its data across every application every team can stay aligned no out of sync spreadsheets or doing databases hubspot grow better this is great i don't go on fat fire as much as you do i do it from time to time but i don't like i don't know i need to like add it to my feet or whatever but yeah this is a great thirty eight years old fifteen million dollar fifteen million dot net worth not five fifteen point eight and then the six million in annual income is actually the more stunning part like i'm not surprised that a lawyer at forty can have fifteen million in in net worth it's the six million in annual income that's sort of like stunning which makes me wanna understand this personal injury lawyer business better like he says like you know i do no marketing i basically just hand out business cards plus i get referrals from my existing clients but that is a ton that is a ton of like take home from your like your legal practice i don't think that's common so i wonder what he's doing that's uncommon like he talks about look these cases basically like you know it's not about more cases like three hundred cases could end up being worth more than three thousand cases because you you know you get paid based on the outcome you know the the profits of the of the cases but man i kinda weird like this isn't no i don't surprising so this guy's in southern california so maybe he's in san diego so it's a pretty big city but i think if you look at the top twenty cities in america if you look at the billboards it's always personal injury lawyers and there's this one guy in in austin in austin's like a top fifteen city maybe and he says that his earnings are i i figured forget exactly what it says his earnings are but i looked him up on instagram and he's got a collection of like fifteen ferraris he was the newspaper because he had a birthday party for his daughter or for himself and he had like rod stewart or someone crazy and he spent like three million on that and i talked about his home and he was donating checks for two or three million dollars and that was in austin his name was thomas i think something thomas and i think i know a personal injury attorney in saint louis and he's got a mansion in miami he's got a place s saint louis where we're from i mean i think some of these guys could could really roll in it and re netting ten or twenty a year yeah this is it's wild and i like that idea of the the the ji launch for x you i think you're right with lawyers like i see this right now my my father has senior living facilities and he's always like you know i'm house biz and he's like oh it's good or bad but his thing is always just like you know we have a a sixty four bed facility and every bed in the facilities so like let's say so this there's like a a senior living care center so basically what he does his model is like he'll buy one so say it has thirty two beds but it's permitted for up to up to eighty and just the current owner like doesn't really have the motivation or the construction experience and so he'll he just looks for that for ers he's like alright you have a good business and i can expand i can just double the number of beds which will double the net income of this roughly which will double the value of this property if i buying it for four this will be worth eight to ten by the time i'm done with it and i gotta put in two million in construction just round numbers just for for argument sake then he has a a management company that will actually like run the thing because was like dude do you know how to run a senior living facility like isn't that hard and weird and he's like well like i don't go there like i i heard this i found one really good property management company and they run all my properties and was like wow okay she's like yeah she's been doing this for thirty years that's what she does and like she you know she gets to cut and then the other thing who's saying who's like you know it's all about occupancy right just like any hospitality type of business you know every bed they pay us on average let's say six to eight thousand dollars per month so you know if we just get like four more bookings you know these are that that adds an extra whatever you know thirty thousand dollars a month or whatever to our to our revenue which is which is great and so he what he'll do is i'm like so every time i ask him how's business going he's just like it's good we lost two clients you know we we're we're gonna we're gonna place another one today and i'm like i'm like how do you get clients and he's basically like oh you know we kinda like she networks with the hospitals they know her so they send her to some people like do advertise at all he's like no how do i do that and i was like oh shit i was like like if somebody google searches like you know senior living near me and like yeah your city name like do you come up he's like no and and there's like these ag like these search engines that they like they seo ranked to the top but i was like i knew a guy like if you just did like dude i knew a guy who owned one of those searches go and he was making a couple million bucks a year and basically he would come up on top on google and then sell the lead for two hundred dollars to your your guy and he would buy that lead and then hopefully close them to make eight thousand a month exactly and so i was like you should either be buying these leads you should set up some referral system you should take you know local newspaper ads local magazines like you know i don't know gotta do something on the marketing side he's just like i don't know that like basically he looks at marketing the way i would look at what he says which is we'll like just do a renovation and like take it from thirty two beds to sixty four beds and then get the permits for the memory care from the city and then do this but it's like what like i i gotta read this manual and figure out like what color the elevator buttons need to be like i'm out i just can't do this i'm i fail and like that's what dude set up google adwords account like feels like to him and so i think there's that arbitrage which is basically how many people are there that are injury lawyers senior living centers pool construction companies that just simply don't know digital marketing and like can you build a either a lead gen business or go like consult and help them and like take a share of the increase in revenue like gym launch it just seems like that is one of like that is one of the easiest ways to do it so i i got asked this question this guy was like hey he dm me he goes sean big fan what the whatever the next sentence you typed to me i'm gonna do it or i'll die trying and i was like go and then he's like he's like i'm am gonna get to ten thousand dollars a month of passive passive income profits after you know and you know i'm thinking either a i start a newsletter b i do this other thing and this it was like all like kinda like stuff we don't either stuff we do or like topics we talk about e commerce newsletter or this other thing which one do you think it's gonna get me there the fastest or the best like which one's the best path and i was like i don't know dude all seem pretty hard to get to ten k a month like you if i if i wanna if your goal is really ten k a month you know i don't know a job we'll probably we get you but if you let's take that off the table for a second listen assume if you don't want a job or you eat don't have maybe the degree to get a a six figure job i was like i would just do a product type service he's said like what does that mean i was like okay even just skip product ties just a service i was like totally you basically find one niche of a business and figure out how what you can do that helps them make more money i was like maybe it's just email marketing services for e commerce companies maybe it's lead gen for pool construction companies maybe it's you know this it's like you know the the gym launch playbook where it's like yeah i'll just do sales calls for you and like i'll help you close ex you know new customers every month or you know i'll make your website convert one percent better you know through a series of experiments and you pay me a flat fee of for for grand a month and like that one percent for you is gonna be worth at least ten x more than that you know these are the simplest things i was like and then what do you do how do you get clients like let's assume you don't have any money you create content that just talks about like for example if you're doing conversion rate optimization for an e commerce store you're just post check out what these guys do in their add to cart you know in their cart shopping cart that improve improves conversion by eight percent check out what these guys do with their email pop up check out what these guys do with their checkout buttons and we did this change and this change this percent or like here's a collection of the best you know whatever designs for landing pages and people will see that and they'll be like oh yeah that's smart and they'll one time you do it they'll be like that's smart the second time they'll be like those are smart third time you do it be like he's smart let me just hire this guy i just want this problem solved and like you could do that and you can get to ten twenty thirty k a month of profit and that is a way better path than like i think what most people think about doing instead yeah and also i hate that question because i get that all the time to i'm like i don't fucking know man what are you good at like i i i you know i i don't know like go play the nba like i i i i have to know like what your attributes are i hate that question i'm just like you know what i mean it's a stupidest question ever i cannot stand that because they just want me to like tell them what to do you like that one they just want me to tell tell them what to do but it would you have zero context it's just useless bull crap advice yeah i i i can see that but also i don't know i kinda empathize like i empathize i'm unless think it's stupid i can can i can understand why you asked that and think it's stupid i understand why you're doing the stupid thing i totally get it yeah i i would about i asked that question too and now i know it's it's not the right question yeah but then you gotta follow up with what is the right question well you just need more contacts you know who's stupid now who's stupid now stupid i never said i wasn't either dude did you know that elon musk do you know what elon musk has a sister what kind of amazing subject is that no i didn't know that i only knew about kimball musk okay well she's brother elon got a sister and she owns this thing called passion flick dot com it's basically like audio erotic i believe like like like you know like it's the tagline is familiar yeah the the the the more patio video got myself alright yeah i guess you could always close the tab just listen the subject or the tag on is passion flick get your passion on romance on demand for six dollars a month and it's basically romance novels which we had talked about in your ears i guess yeah like audiobooks but i mean do we do we get credit for this like does musk or listen to the pod because we've been talking about this for a long time and you i think you should tell the story because the pod is much bigger than the first time tell your story about the romance novel thing tell first the story about how you did it for the hustle as a marketing stunt and then what you did with with our buddy alright so for the hustle when we the very first article we ever launched we had to come out with a bang and i knew this guy who basically would pla others other people's books on how to sleep with women and he would get a filipino to rewrite it to it passed the kindle pla like filter and then he would game it by buying reviews and he was making fifty to sixty thousand dollars a month and like i would joke with them but i was like dude hey this is super unethical and b you don't even sleep with women like you don't know anything about this topic i can't believe you're like living this live but whatever he was making money and so we wrote an article about that when it first came out and to prove that it was legit because a lot of people didn't believe us we go find and watch we're gonna copy this and do and do it and instead of doing in like the how to sleep with the women category we did it for romance the romance category because if you look at the the the liquidity of the marketplace on amazon romance novels has the most amount of buyers and also like the most amount of transactions like these women are always buying this stuff and so we like looked at like what the popular categories were and there was like women who wanna have sex with like a werewolf there was like women who wanna have sex with like military people and so we made like a like right yeah and so we made like a military guy rich billionaire guy right that's fifty shades of gray a vampire that's twilight right that that's not fantasy that's what so we made like a military vampire werewolf guy like combined all of them and then we found like like the title what you did yeah well we found well we did it for the title we found a book that was good and we just like pla it and then like made the title like in the description about like a vampire werewolf military guy a billionaire forget like it was like a joke we did all of them and then we gained the system so in a couple weeks or in a week we were the number one best selling in a particular category and we like changed our linkedin so like best selling author and yeah because it because we were like how do we get like speaking gigs now and what which i didn't know at the time but we actually pla the largest romance publisher in the world harley quinn books and they called us i thought they're were gonna like sue us because they sent this angry email and and and then in the email or on the call they're like look we get it you're you're you're making you're not really making fun of romance novels you're making fun of this like kindle thing which we agree is silly but you're and use us an example no big deal we get it but you gotta take it down so we took down so whatever and so i've always been curious about this industry and so about two years ago three maybe three years ago my friend ramon and i we created this website called captivating don't know what was it call the first book was called captivating claire what was this that was the book of the book that we launched cap clear what was the book was short boat romantic we launched our website called short but romantic dot wordpress dot com and we basically we got someone on five we got someone on by the short but romantic dot wordpress dot com is the least short and least romantic possibly have chosen yeah this is horrible and it's a we we create short but romantic and we and we got someone on five to write like a part one of like a like a sexy story thing like i frankly didn't even read and then we got another five guy to na it and then we put it on the website and we said part one of like captivating claire or whatever it was and it was like read the story and then at the end it said do you want part two sign up here for twenty five dollars a month and we'll send one use one of these every single day and we put ads on facebook four and i made like i found like this girl that i went to college with and i it was like hey can use your face on this this website not act like you're the author and like you're the one behind it because it wouldn't look good if it was me until we did and we got like five hundred dollars in revenue in like twelve hours because the ad rate was crazy if you went to the website people were commenting on this saying like the story is amazing i love this i want more of this you saw right yeah i remember the i remember seeing the prototype and i it was like dude sam as a genius man like i love how you spend these things up i love the names that you pick i love the like the speed to prototype speed to launch i love the way that you did the test which was most people would go and spend months trying to find an author and write a book and you were like you know you should just were like okay werewolf military you know blonde girl named claire claire wants to feel captured no claire wants to feel you know con contemplated note captivated yes sorry i captivating claire claire wears a red dress and she bumps into this billionaire and his hand raises her thigh and that's it regarding it or i was that like i saw the website and i just saw your fingerprints all over so i was like i remember being so pissed and i tried we invested in our buddy for this i like dude this is a great market to be in and if you're kind of growth hack you're gonna do this and if nobody else is doing this was like there's so little competition because most most serious people could never bring themselves to do this so it's just you're gonna compete with the other not so serious people that are out there on earth and like i would put our skills up there with any of them yeah absolutely and it was a good idea actually but the thing that was the the thing that was the thing was like i don't give a shit about this neither did he you know like this is was exactly what the we weren't exactly fueled by this passion to create these like sex novels and so we kinda like shut it down but a listener a podcast listener did something like this and he spun it up i think the ten thousand in revenue a month like really fast right yeah that's what i think so and then also there was a difference i think there's a difference between like literal audio porn and then like romance novels and this i think passion flakes that you love what elon musk's sister is doing is the the romance novels on demand five nine ninety nine a month so i actually this is a great idea you know i makes say i think is a good idea if you're a good at internet marketing and you're like you know got a good sort of sense of humor about yourself i think that this is a a business that will work if you apply up pressure it's hard though to like stay excited about it for a long time unless you just love selling widgets fact our buddy ramon the first time i met him you introduced me to him we go out to a lunch and he's telling me his life story it his life story is full of like substance it's like you know i was raised in the netherlands and then like you i had this you know i was kind of like out on my own at a young age and then like i have i'm a single father to my son and blah blah like whatever he you know had a bunch of things that were like you know these journeys throughout his life lifetime that were like you know these he's i made to you i train mma like he seemed like a dude who like you know he really kind of like you know was self made in many ways and then i was like so do you like i kinda expected him to be like you know so that's why i'm working on this thing that has like this deep meaning also and i was like so what was your last business he's was like oh created a soap opera blog and i sold it for ten million dollars and i was like what i was like because you love soap opera he's like i've never seen one in my life what the hell and i was how did this work he's like and there's a he's the second episode of this podcast so if you scroll all the way back to the second episode i think it's ramon it's one of the best episodes ever that's been on the podcast buzzfeed but basically he's like yeah i just went on facebook and there was a arbitrage opportunity where like you could buy facebook page likes facebook wanted to promote pages so you could get you could advertise a page for like you could get a like for like a cent and i just figured out oh cool once i get them to like my page i could post a link and then i'll get it to my website and like okay that cost like seven cents to get them to my website and then google adsense cents can it give me nine cents or twelve cents or whatever like there's some like money arbitrage there so he's like so then i just had to figure out what is the you know what's the best categories like so i spun up like twenty two facebook pages about every niche i could think of and yeah his is it was like it was like wwf f wrestling and like soccer and like politics and just a bunch of crazy stuff yeah oh every interest you could think of and he's like okay which one's the best and he said the top three i think we're wrestling number one was like right wing conservative politics which yeah know turned out to be like what facebook you know really like over ran facebook also and he was like i just don't wanna do this it doesn't make anyone happy yeah he yeah so that one he's like i'm a scratch that out he goes then the next two are wrestling and soap opera and he's like alright let's do stop i can think wrestling he never really told me that part but whatever so details so he he's like alright well what do people care about care about like spoilers like what's gonna happen on tomorrow's days of our lives and it turns out you could just like buy or like you could just sign up to get the like the sneak peak of like the synopsis of what happens tomorrow and he would just like publish that as a long form thing and he'd have he hired some people to write for it and so some women were writing for this stuff whatever so he was doing that and he ends up selling thing for ten million in cash basically it was making like three four took off a month in profit it was very profitable yeah and so you you you met him he he reached out to you from the hustle he goes here's my story you know i wanna tell it and you were like no way this sounds fake and he's like well here's my analytics and here's my bank account like go ahead look and you were like what and you guys yeah you guys like best friend so you introduced me you're like hey i you and the email you go sean meet ramon i you're like sean's a good buddy smart guidelines like you know normal intro up you're like sean this is ramon i trust ramon with my life what incredible i didn't remember that and because it's it's stuck out to me right i was like so bad was just one of those writing things i'm like wow that i was amazing and then at ramon and i also now trust ramon of my life he's just that kind of guy and so he told me at that meeting he goes i was like so you just you just you'll just work on whatever or like for your next thing you know are you gonna do something like so opera up or whatever he goes you see this cup and it's like a little like you know at a restaurant the the water cups are the shitty plastic ones he goes if i could just move this cup from here to here and it's like i make ten i make a dollar doing that then i'm the i'm a cup salesman like these this else sell anything like and so what ended up happening was he was gonna do this romance thing and you guys spun up this test and it started to work and but one of his other businesses that he had bought was like started to work even better and so he just kinda he tried to with for a little while but because he's like when that other one was equally as weird it was a dog ramp business for wiener dogs so they can get on the couch yeah eventually it's even worse than the plastic cup he's like dude do you have a wiener dog no how well if you did do you know that to try to jump on or off the bed they could get hurt i i guess so yeah we make we make sell ramps for weed dogs to get on and off the bed i was like what yeah and he was like yeah we'll do like you know seven million this year i was like what hell and so you know then that business grew like crazy or whatever and so i was like wow this guy is like you know this guy he was just so different than everybody else is silicon valley i loved it i loved to how different he was he lived here but it was like an alien living in silicon valley like he just did not have anything to do with software or venture capital or like high tech stuff it was literally like a like a cup salesman why wander on silicon valley making millions of dollars selling like the most arbitrary like you know gadgets like you know fidget spinner to to you know like elderly when i first met him he was wearing like sweatpants pants and like a shirt holes in it and like old jordans and i and he's like a huge like big white dude and i'm like and mean he has an accent you know and i was talking like what who is this guy and we start walking back to his car because i was going my mouth office and i was walking him to his car and i see he had a brand new tesla at the time the nicest fancy is tesla was like a hundred and fifty thousand dollars i was like oh sick car he goes he was like thanks bro had to pay all cash work because i don't have a credit score at us like what i guess you're legit yeah and we we make him sound bragging but he was the opposite of brag like you'll just be like like he'll just show up with something or like like i don't know like he'll do something that you're like that makes no sense whatsoever and then when you dig in it's because he like always takes the hard weird path to do stuff in this hilarious way and it's what makes him incredible i love it yeah he's crazy like he'll he'll put diagnosed with like a hernia disc and then like on the way home from the doctor like signed up for an iron ironman and like what are you doing why you're choosing i did the iron man with him you choose violence i did the iron man with him it was me him and su and mer ramon literally got last he got last that the he he was so slow he didn't train at all he just showed up and when he got what and when he showed up he had this bike and he was like hey show what shelby how i used these shoes that clip into the pedals like he didn't know how to like he was like riding his bike for like the first time like taking the tag off of it and it's an higher bit it's really hard and he got dead last but he finished like it like there was they were like the golf cart was rolling behind him and it was getting dark at night and they were gonna try they're were about to pull him off the course buddy like push them off because i'm finishing it that's incredible alright let's do let's do some other ones i got some okay i got i got an idea and then a really i got a a a bad idea that i have and then a really good idea for a company that i just heard about which one do you want a good one i would like the bet we a bad one and a better one you want the better or the bad alright so the great one there's a company called ghost that i just heard about so this story to me is kind of incredible so if you go no it's a new one so g s t g so g h s t so it's ghost without the o i think it's ghost dot i o is the name of it oh this is already two two new age for me i'm out no no you're gonna you're gonna appreciate it you're gonna you're out but i'm a bring you back go so i heard about this because this guy who's like a vc somewhere he goes back in twenty twenty our team started to notice a big shift that was going on with like stores like walmart target like any big store was that basically you remember when covid happened and like the supply chain shut down and like the fucking ship got stuck in the canal and like everything was just bad like shipping container prices went through the roof and so everybody had like a shortage right when demand went like through the roof because everybody was at home everybody was ordering tons of products and we're all getting stimulus checks and stuff like that right so that's like demand went way up to shop because people couldn't go do experiences and supply went way down and it was like this crazy situation and so what happened was retailers basically they ordered more to try to catch up because nobody knew how long the pandemic and stuff would go and also like the stuff that got delayed like finally showed up but what that created was like this huge glut of excess inventory over a trillion dollars of excess inventory was kind of like the the guess and so these guys these these capitalists they sort of noticed this trend and they posted this twenty six page pdf called the inventory apocalypse is coming and they were just like look we are looking at this like a combination of people returning things the supply chain glut and then brands over ordering to try to keep up with like this the explosion in e commerce right like there's just too much inventory on hand and this is all playing out now like that was in twenty twenty twenty going on something like that now at twenty twenty two if you go look there's these amazing charts of like if you notice all every brand is like discounting like crazy right now they're like oh forty percent off summer sales semi annual sale like liquidation whatever and it's because everybody has way too much inventory to hold and so and like target and walmart i think have come out and said some crazy public numbers ben see if you could find it like how much excess inventory on the shelves some absurd number so anyways if you guys put this out and at the same time this startup gets started by this guy josh and d and and and d is kinda well known in like the kind of like commerce world and so they they go and they start this company basically what they do is they they're creating like a marketplace or a clearing house so any it's called ghost because it's like any retailer rather than doing a huge discount which kind of like it kind cheap your brand it sort of just pulls forward revenue that like your customers probably would have spent full price but like in order to move inventory you kinda like you you gave it away cheaper and you you know you sort of eroded your premium prices or whatever it basically connects them to the liquid refrigerators of the world so there's like tj maxx ross marshall like those types of companies but there's also just like international versions of those companies there's like boutiques and and wholesaler that could carry your stuff there's basically like a way to like get rid of inventory that's on your shelf that you're directly selling and you could sell it wholesale for somebody else to kinda move you'll take a discount with them and that's better than giving a discount to your customers who like then they'll get trained to expect and wait for thirty forty percent discounts rather than paying the premium price i'm back so this is awesome dude there's you come back in their site has five words on it and it's beautiful i look at their site and it's literally five words we make your inventory disappear and the but the way that it looks i love it there's like a a a a smoky cloud like a go like a like something evaporated right behind yeah and then basically what it seems like what they're do is are creating a private marketplace so this is key right like it's gotta be private it can't be public and it's a marketplace between your retailer who has excess inventory and these wholesaler and liquid refrigerators who will take this sort of like excess inventory they'll pay you know they'll get it at a huge discount and then they'll flip it on their own that's their business so it's kinda connecting these to through through this b b marketplace and i think the thing is growing like crazy so i think they said let's see in the first year i believe they got to multi million dollar net revenue so not gm profit and they're like not even launched yet like you gotta like sign up to do a demo and shit like that with them but just knowing what i know about like what's going on in the e commerce i could tell you this thing is gonna be i i need to chase these guys down to go invest in this because this is a real problem and marketplaces are the best type of internet business but like you it sort of feels like all the it's like all the good ones are tail the good guys are taken it's like all the good marketplaces are taken like someone did it for you know amazon did it for he ebay it for that you know etsy does it for crafts it sort of feels like there's no marketplaces left i think this could be that one of those multi billion dollar marketplace that comes out well it's on a marketplace it's just software isn't it no it's a marketplace buyers and sellers they're connecting the don't char the retailers but the so the the fee they don't charge a fee to the people for using their software it's it's just they'll set it up for free which is probably it's a huge integration process they set it up for free and then they make the transaction they make a a a transaction fee that's my guess so i think it's probably similar i think one of the closest analogy is a company called fair which also does something similar so fair is like i have a e commerce brand i want other retailers like you know susie you know gift shop to carry my product well it'd be consume time to continue me to go find all the susie corner shops contact them sell in my services create purchase orders and like manage that whole thing so fair created a marketplace to do that and it's a like ten billion dollar company or something like that it's like one of the one of the faster growing startups that exist this is doing that but more on the like larger liquid types like more like the t maxx ross like types versus you know just like kind of so and so boutique shop that wants to carry your stuff dude this is aesthetic yeah you're right i in this is actually amazing i'm eager to see how this plays out there's nothing on on the internet about them though so like when i research it i can't find a thing yeah i think they literally just came out of stealth yesterday basically so that's that's how we saw it let me tell you okay now can i tell you my bad idea it's also in the e commerce space so how do we wanna to it let me sell you let me sell you on this let me turn on the charm a little bit sam you're good looking at dude in fact i would say whatever you wear tends to look at i feel like if i almost wore the same shirt it wouldn't look as good right because you got the body you don't need you don't need to go pay you know crazy amounts of money at you know whatever scotch and soda our favorite brand here at my first million you don't gotta go pay for the fancy stuff because honestly if you dress it basic blacks and whites neutral colors you'll look good and in fact you there are a lot of people that are out there that may not be as fit as you but they do subscribe to the same philosophy which is they're kinda just wanna opt out of the fashion game like i went to lulu le to go i just wanted something that's high quality that fits well and i went and i found a pair of shorts and a and a t shirt and the shorts were eighty five dollars and the t shirt was like you know whatever seventy seven dollars for one right and so if i just wanted to have really awesome basics like high quality basics that are premium premium like material and fit but i don't care about the brand name i'm not looking for the status where would i go today to get that do you have a a place in mind where i might go for something like that for playing t shirts clean fresh teas those are my fa ten dollar t shirts that fit pretty good and that's mostly it for for for basic shit and so there's there's that there's like let's say it metallic i think it metallic does this with i think i don't know if you're also an investor in metallic i am but like nobody but i do it with cool stuff like handbags and scarves and like a lot of designer type of stuff it's like a wider selection but i think that somebody can go create the costco for clothes and what do i mean by this i think you can create a business model that flips it on its head instead of paying the four x five x six x seven x markup that you pay today would you go buy a shirt if you buy a shirt for twenty five dollars that shirt probably costs five dollars to make is that so yeah so you're gonna you're i think on average you're gonna be paying some between something between three and four x is like a normal markup and then if you once you get into like lulu lemon and luxury you're gonna be paying more like probably six or seven x of my guests here they're probably so you could go find their their actual like margins but like let's assume that's what about like louis vuitton thing what about like a five hundred dollar gucci shirt those are different you're buying those literally for the status so let's let's put them as a separate category i'm focusing on more of like you go by something from nike or from lulu lemon or aloe yoga or like whatever these brands that are like you're just trying to have a high quality version of a of a fairly basic thing but there is like some status component what i'm saying is let's strip away the status so i'm saying basic girl yeah you create a company called neutral and neutral basically just it opt out of the fashion game it says first of all i don't need your status i don't need your brand name second of all i don't need your fancy designs third i don't need to pay five x markup because what a waste like what if i just wanna pay for the actual cost of the goods and so what it is is the membership like costco where costco model is you pay whatever a hundred something ish bucks a year for the membership and then they give you all the groceries at cost plus ten percent and the ten percent is just there like the labor and the stocking and the the stuff it takes to actually like move the goods around and so because of that you get credible value at of costco moms love shopping at costco for that reason they're not sacrificing on quality they just are sacrificing on the fluff the the packaging the branding the shelves the store experience and they say screw that i don't need to have a fancy display in the store i don't need to have fancy packaging like just give me the stuff raw i'll pay the at the actual goods cost plus ten percent and i'll pay you the membership fee because hey for me i make back the membership fee within the my first month or two of shopping with you i think somebody could do that with all basics for clothing and just say we're gonna go get the same quality as like whatever the highest quality you know fit and and materials are for like you know these fancy lulu type brands and just provide it at the actual cost so you you'd be buying like that same shirt for for eight or nine dollars and as a step up from like haynes and h and m or whatever but you're getting it at and you and the marketing is that hey you're paying nothing for the brand name in fact there's no brand on this it's like brand less right all you gotta do is pay the membership fee and make this happen now the counter argument is there was a company that tried to do this called brand list to try to do it like home wear and shit like that they i think that's a business i think that was harder i think i think it i think it's amazing i think the problem there's basically like i ask myself like two or three questions when i'm like looking at which projects to start the the it's basically like do people want this and can i pull it off this one falls into the second category do people want this yeah obviously it's not gonna be hard to get people to buy this shit can i possibly pull that off that's sounds so challenging like your experience seems challenging pulling it off like like what like getting the products like just the logistics of the having the tons and tons of skus like that seems really hard trying to get members to sign up profit seems a bit of a challenge is cali able to get to or do they have any profit or no i mean i can't really say if they they're profit not but like you know they're doing well as in they're growing so they are getting members to sign up people are buying into the value proposition they're retaining the question is like you know there's some payback period and is that you know if that payback period is like you know one month wow this is one of the best businesses ever if it's twelve months okay you know it's gonna be it's gonna be more cash ten well type business you have an e comm company do you think would you ever work on this i wouldn't work on it just because knowing what i know now about commerce i'm like oh there's easier ways to win but if i was gonna work in commerce i think an idea like this is a better idea than ninety nine percent of e commerce ideas i think you'll end up with subscription revenue i think you're differentiated and i think you appeal to the lowest common denominator so you're like you're not like everybody needs shirts so like there's some brands like cuts and fresh clean teas these brands have scaled to like a hundred million plus in revenue in i don't know three or four years and you look at it you're like dude really it's just a t shirt brand and they're doing just the t shirts like you know well like this they're not offering it at the factory cost and they're not offering it on subscription right so that's a key difference here but the fact that they've been able to scale that much without it to me is like extremely impressive and it just sort of speaks to the fact that like everybody needs shirts and it's like an everybody problem whereas like like my e commerce are like we talked about ramon dog ramp thing like that only works if you have not only a dog but a small dog not even really a small dog like a small dog that might get hurt and can't get up and downstairs are bed very easily and you want a dog applies to me that applies to me like i have three of alpha menopause ramps in my house because like my dog is like this tiny of little baby dog you have like this massive self sufficient dog that like you know was like a college degree so like you know your dog doesn't need like a a a a hand me down to like they are like a ramp like you know get help them up you know onto a couch sorry dude my dog the dog doesn't even drink water from a bowl i to like carry her to the sink and i hear tuck smell bowl my is a small bowl and she drinks only fresh water from my hand dude just keep it outside for a week it'll tough it up like that's crazy see that you do this are you so soft dude you you just interviewed this guy roll who like does all these interviews and shit and you're like like the least like you don't even leave your house yeah he was like he was like yeah i did this competition it was you know fantastic challenge three hundred mile run across three nights and like i was like what like i like i'm gonna target last week yeah like no i didn't my i insta discarded from target last me but like i had to step foot outside to bring the groceries into my home and it was like my cold got a little cold how are your dog's that bad you know whatever you know like dogs start to look like their owner like you know my dog is like a spoiled little brat and i'm a supposed a little brat about life too out of there good we we we sued each other well when my dog was young like every once in all like i would just be like i'm just not gonna feed you until you behave and it worked i'm if my dog doesn't eat dog food nor to eat like chicken or like anything that normal my dog only eats clover four percent cottage cheese that's freshly scooped into her bowl mixed with a little bit of dog food with an appetizer bone before it do you want me to do if you don't do that she's like cool i'll die my i'll just die you if you're fine blood on your hands if you just want die like she'll go five days without eating unless she gets her cottage cheese no mike that's your fault that this is crazy i can i give you for sure it's all how old does the dog once it gonna when will it die oh well bro god i mean like how long like how long do will you haven't really die how long do you own this animal for forever a hundred years that's how long i'm it of my dog wanted my my dog is getting close to dying and i'm gonna be hilarious but i'm getting it i'm getting his face tattooed on me and i'm just i'm gonna have a tattoo of a massive pit pull face on my body and i think it's gonna be like the greatest like ever they're gonna like people are gonna i i'm i'm just gonna be like this this like walking walking like what the fuck are you like this like yu boo tech guy with pit tattoos on them i'm gonna be like driving the people are gonna be like they're not gonna know what the to think it's gonna be wonderful yeah that's gonna be not even in your bottom three worst tattoo words at like twelve year we should leave we should leave but you gotta just stop the recording when we crossed whatever that line is you gotta just be like like we won't even re realize that it stopped recording your own dude i cut you guys off like i gotta really it's an elementary school teacher like sam we took a gold gold star off your chart after that comment yeah by the way you weren't here the other day ben and we were like talking about something and we were like shit this sucks with that been like our moral compass we don't know if this is right or wrong keeping you guys on the straight and narrow alright well what do we think i think that was pretty good