The Business of Strip Clubs, Black Friday Boycott, and Three Twitter Scenarios

alright we're live sean you look nice we're both updating our studios looks like yours got done first yeah sorry to steal a show but we switched it already so i don't know what i don't know what else to do the grand reveal would have been cooler if we vote did it at the same time but whatever well that's alright it's yours isn't entirely done mine's gonna get mine's getting worked on this weekend dude so basically for the listeners we're making our studios look nice whatever and it's like totally limiting my options for like my lifestyle like i like i'm i'm not thinking about this i'm oh shit i need a bigger house so i could have like you know a guest room as well as a podcasting room as well as like potential baby rooms it's it's in like what if you wanna travel this freaking podcast it's podcast no like like poor b i can't travel over for two months at a time or you can just do it in both houses dude i'm thinking about like my lifestyle and like where i wanna live which i've talked about a lot of on here i don't know what to do i don't know where i'm gonna end up i don't i don't know what i'm gonna do it's driving me mad yeah by the way we should do a episode that explains how we thought through when we when we do the the full studio when the when the whole thing's done like mine's like you know seventy percent done yours zero percent done so far when we're done we should do an episode explaining you know how we thought about it how we pulled it how we did it without a big headache all the shit we bought how much at all cost we should do a full breakdown as a separate like video on youtube alright i'm down yeah we gotta and we'll pi out the guy who did it kevin yeah but yeah we could do that okay cool let's jump you wanna what what topics you she do you wanna go first alright i'll start off with something interesting i wanna give an award that i'm calling the chad bro chill award to this guy named eric lang so listen to this guy's story i just randomly only came across this because my my friend alex showed it to me but it's kind of like a a true rag riches american dream story so hear me out so this guy named eric he's twenty one years old and he starts dating this woman and she sees that her her place of work is not exactly treating her respectfully and he says you know where this woman works i think this is an interesting business and i think if i created a business that treated my employees a little bit better i think i could retain them better and build a better business so he's twenty one years old somehow he's accumulated all this this these really nice baseball cards over the past ten years of collecting he takes him to a convention he sells his baseball cards and he now has forty four thousand dollars in cash and he goes i'm gonna go and start my business and what is that business it's a strip club he was dating a stripper and this guy eric he he takes out with the story enjoy that yeah yeah and so he takes this company and he like buys he has one strip club he starts another eventually he takes it public yes this is a publicly traded company that owns it's a bunch of strip clubs and that symbol is rick it's just rick so now at this point it's eight hundred million dollar market cap and it's basically a free cash flow got a wonderful cash flow yeah a wonderful cash flowing company it's eight hundred million dollars in market cap does something like three hundred million in revenue and like eighty million in cash flow and it's kind of interesting because they basically buy mom and pop strip clubs which is i don't know if that's like an oxy but just pop and pop yeah yeah yeah something like that yeah you know it's like you're just like your standard you know local mom and pop strip club he buys him for one or two times revenue puts a little operational process in there and he's also got a crazy clientele tell where guys like drake and pip and all these people like wrap about his strip clubs you know and i wanna be honest i've only been a one strip club in my life i went to one strip club ever it was in vegas like four years ago have you ever been to a strip club same story i have actually a funny story with this so we go to the for the first time to a strip club i think twenty one years old baby and you know i didn't know what to expect i i didn't know if this was the start of a of a new hobby or if this was you know the start of a of of a bad day and and and so we go you know in vegas there's the guys on the street who are like boys looking handsome you guys want you know free limo free drinks and you're like yeah no questions yeah yeah yeah it sounds like a good offer i have no further question we get in this limo where we're like hey do we get to choose where it goes it's like nah don't you want to get this like place five miles away and you're gonna go into our establishment and so we we get dropped off at this place we're like i guess we're at a strip club now like wow i guess we probably should have thought that one through we go in and it's it's four friends and my buddy i i won't say their names but so we go in and i'll just tell you the characters there's me i'm the the the group i'm like the j i'm the i just i'm just there to make jokes and i'm like oh this is this is i'm gonna thrive here this is gonna be so much so much funny material but i'm not the i'm not the one who's sort of the most i'm not the most prudent i'm not the most kind of aggressive when it comes to to to women minute there's one guy who's like the ladies man everybody this guy always gets all the girls and when we go to the strip club we're just sort of expecting him to take the lead it's like y ball's in your court here you you tell us you're the man you tell us boys what to do and then we have one guy who's been in a relationship for like ninety five years just got out it looks like a dad and we were like you know okay you just stay at the back you're you're not gonna know what to do here you you've been in a relationship for ninety five years we walk in and within two minutes we're like hey we're dad we're the dad go like where he's gone and we see him while we were nervous just like ordering drinks at the bar like as if that's why we came to the strip club was like to go get a drink at the bar and we're using the free coupons the guy gave us up from the street we're like trying to tear him and be like just count come of any drink and like we're like what's the spirit technically and like you know like because they're like it's said applies any spirits and then we're like where'd do to go and then we see him holding hands with a stripper walk into the back okay we're we're like the back we can't even see them anymore we don't know what i'm like how does he know what to do back there we were all just like you know be followed but now we're all like sort of like challenged it's like okay a challenge accept we don't see this guy for like forty five minutes so we let fifteen minutes go by we soon as we gonna come back this guy's know to be found and we're like what is going on what is he doing back there and then so we kinda get nervous we go back and so each of us picks a a a stripper and we all we each go to the back so ladies man goes with the you know some super hot in the same room no we don't know you just go behind this curtain now we don't know i don't know where my friend is i don't know if ever see him again so ladies man takes the hottest stripper goes in the back spoiler he ends up falling in love with her he literally falls in love with the stripper he's like dude she's the best and like he's like but he's like know it's not about her looks like her heart was hope be here well he he up love that's what happened to him that night i go back with one but now they've got three kids and i'm like so how does this work here i got questions you know me right i i started like i got question so i start i'm like how does this work what does this do or what if i sit here can i sit anywhere like kind like do i tell you or you tell me like who's in charge and i'm so many questions she literally asked me if i'm a cop because and of like no i was just a curious guy so that's my experience back there i just use it as an interview an un recorded podcast basically and then our buddy the dad finally comes out we're all done we all just like fifteen minutes seventy five dollars later we're like i i don't know what the hell just happen happened i'm i've spent all my money and he comes out and we're like dude what what what happened back there and he told us two things so we go we asked him two questions we said where did you go for so long and how did you have the confidence to do that and the second was why you big her because she was like not she was like you know she was not the best looking you know in punch and so she goes oh i just asked her for a tour and she tour building thing he's like we didn't lap dance no no way and i was like oh you we thought you were doing something cool and then we all prop peer pressured and it turns out we were wrong second we were like why'd did you pick her he goes oh i know you get to choose he goes i thought it's like you're honor like one chooses the wizard that one like the epic lied and so forever we just oli said that the one chooses the wizard whatever you end up making a bad decision that's hilarious i actually lied i i i didn't remember the first time i went to a sharp club it was neville my buddy in that in texas was taking me to my thursday six pm flight and he goes let's actually go at too i wanna we let's go out to eat i go alright cool because i got i got the perfect place in mind and so he takes me to a ship club next to the austin texas airport called the landing trip at three o'clock on a thursday and we get there and i'm like what what do we do and i remember and he's like let's just get lunch or something so i ordered like chicken fragrances and fries and the lady comes up to me as i'm sitting down like puts my like her hand on my shoulders like hey you need anything and i was like yeah like catch some ketchup ketchup would be nice and she like is like all like defeated and brings the ketchup and and i remembered texting my girlfriend at the time now wife and i was like hey sarah i'm at a strip club we're just getting a lunch do i like tip them extra because i didn't all i did do was eight lunch it is only six dollars like what do we do it was same thing incredibly awkward situation very uncomfortable but i care i read i read about this company and i thought how interesting and this guy his name's eric he the ceo of the company it's called the what's it called it's called rick it's called the rick that's their that's their ticker it's called rc hospitality holdings the ceo is pretty present on on social media he's is his twitter handle i think is rick's ceo and and so you know he's he's pretty active and i think the other thing that's interesting is like we were gonna do this with the milk road because stripper know a recession is coming before anybody and so we were gonna stand our writer to talk about like hey what's going on in the markets i was like oh just go to strip club and just ask the stripper they'll tell you like we'll be one week ahead of the news and he's was like what i was like yeah they know like the tips they they understand like what's going on they know the psychology and the state the the psyche of all men and then they they know where they're at financially as well dude well he does his earnings call on twitter a one time he did it and the host was liquidity that twitter guy and he he does his or and let elon i don't know but he elon musk was like at was sat through one of the earnings calls and it's incredibly interesting he's also trying to they're also coming out with a like a new like only fans thing called ed admire me which is like an only fans but for their dancers he calls him entertainer and so like if you're an entertainer at the show club you know you can like create a a small side hustle with your clients and right i just thought this was like i was like well this this is like a pretty fascinating pretty fascinating business i never heard of i never in a million years thought a strip club conglomerate would be publicly traded and pretty fascinating pretty fascinating company yeah alright well i don't meant much to add the sort of wand chooses the wizard was my the ending of my knowledge not folks i at that point i i i retired for the game by the way are you doing something for black friday like for your my family no are you like selling discounts and stuff what as an e commerce owner what's your opinion on black friday so i i don't think i'm doing it wrong because everybody else is like black friday black friday biggest time of the year people are sending memes in the group chat that's like like you know the three hundred the spartan when they're charging and they're like we're ready we're ready for black friday and for two years in a row black friday has been you know a big disappointment and the reason why i think i guess like people think about black friday it should be what it should be is like basically november should be double your other sales month so you should kinda get a two x with that two x you're gonna get have a lot of profit so like that's i think that's why they call it black friday because you end up in the black i don't know if that's sure not but like yeah that's somebody told me that just take that up you generate a lot of your profit for the year during this kind of like this this last push of the year that's how you go from the red to the black and and i think it requires you know a large like you know repeat customer base so black friday is basically an excuse it's a sort of a trick in the mind of a consumer that like it's a license to spend when you didn't even need to spend and so you get a lot of returning customers coming back so without having to do more marketing necessarily you're gonna get them back but you're also steep discounting then if you're marketing at all like you're you have your marketing spend you have your discount so i'm like where where is all this profit that other people speak of hasn't worked for us we've had way bigger months outside of november both years this this year's doing good but like i don't know i don't i don't get all the fuss about i i like it more as a consumer that i do as a e comm store owner but then again i might just be a crappy operator and there might just be like a better way to it but i'm doing they're like the best just to thinking you i'm sending an email every like forty two minutes it's like you know that's what you gotta do is just keep spamming the hell out of everybody discount the things like crazy and you know hoping and pray people show up do you buy stuff as a consumer for black friday yeah i i shop you know that brand's thirty two heat or thirty two cool but like costco costco performance wear brand no but that's awesome you must know these guys basically there's like a i think it's i don't know if they're made by costco or they're sold in costco but called thirty two degrees is the name of the brand and so they make like you know like a under armour lulu style thing but like the cheap version but on by friday these guys have had the most ridiculous sale like you'll just get a shirt for four dollars or six dollars that's normally like you know thirty dollars since like eighty percent off they just move they just try to move all their inventory during this part of the year and so for the last couple years i have dropped like five hundred dollars and bought like and got like huge boxes arrive at my house like it's furniture and inside is just thirty two degree stuff that i just give out to my whole family and i wear you know throughout the year but that's the only thing i did on black friday and then sometimes i'll go screw amazon and see what they got dude i think we need a boycott black friday black friday is the worst i think it's just we are people by you know george carlin said this funny thing he's got this whole like skit it's a famous comedian on on stuff and he's like a house is just basically a pile of stuff at the cover on it and you buy a second house it's really just you can store more crap you can store more stuff i i am so anti stuff at this point in my life i don't wanna buy more stuff and we need to get like all m msn listeners to just boycott black friday i hate these this idea of buying stuff that you don't really need that just you then you gotta go and pay more money that you know what's the worst the biggest kick in the ass is when you gotta pay money to have someone come and throw away the boxes of all the stuff that you bought off amazon that is the worst feeling i cannot stand that and i refuse to do it now i have a trash can that's a metal trash can that i just burn it all i hate buying more stuff i cannot stand all this stuff that we buy up by friday and i refuse to do it and i think gotta get everyone to to not do actually burn your trash yeah yeah i have i have videos so be doing a sarah sarah like has this like funny meme that she shares with our family it's like you know no matter what happens we can't we're never gonna change them but dude i'm not paying money to throw away amazon boxes i refuse to do that that's crap yeah i paid like six hundred dollars to have one hundred junk like come haul away a bunch of boxes for crap that i bought so it's the worst i'm not gonna do it like but like this isn't vietnam you can't like go burn your trash no idea you can't do that i i think legally you can i think you can you're not inevitable you're lot of fires in your yard man wow incredible i wanna talk to you about twitter so shocker this twitter thing that's playing out with elon running twitter is wildly entertaining and i guess i guess like there's two things i wanna say the first is you know before when i heard about elon musk and how we did things i admired him but there was a part of me that felt bad it's like man i'm just a lame duck compared to this guy like this guy achieving the incredible this guy is you know must be just this execution machine he must be this like strategic genius and now i see him running twitter i don't feel so bad after all i don't feel the edge edges but take it off a little bit are you from like if we if there's a scale and all the way to the left is ao c and all the way to the right it's just total fan boy where do you rank i'm more towards ao but it's not like so black and white like right obviously the guy is super smart obviously he is super successful all obviously he's done some amazing things and he built some really amazing products that those are i mean ina i find him corny and i find him to be a vi signal and as sometimes he gets them like crossed you know like gets a signals crossed he'll be like you know you know would be like like yesterday he tweeted something out like there are he like reinstated trump and they were like oh why don't you reinstate alex jones jones yeah i saw that and he was like like then he like wrote a poem and then they guy was like what and it wrote a poem about like you know the chill suffering of children blah and then they go no but really like by the same logic of why you would reinstate one person why would you not reinstate you know alex jones you know what i don't agree with him but i'm just curious about that policy decision and he goes you know my first child died in my arms i felt their last heartbeat beat and i will never you know so i can't i i will never allow somebody who from who like use the suffering of children for profit or fame or gain in some way right fair sentiment you know okay great very emotional sentiment that you know that's fine but at the same time constantly be talking about free speech and and like how you know it shouldn't be one person deciding you know whatever it's like well that's you now deciding you know where you're drawing the line off of your random personal experience that traumatic and sad you know it's a little bit train right and said like you know whether you disagree i agree with it's just sort of irrelevant it's sort of like his vi signaling knowing about like his like sad experience got crossed again on the crossfire with his vi signaling about how hardcore he is about free speech he said this himself i'm hardcore about free speech i'm am hardcore that as long as you're not doing something as long as you're not like you know breaking the law with what you're saying then you should be allowed to do this and so there's you know some things there anyways point is i think he's obviously really talented he's probably gonna have a have success with twitter but you know definitely has like you know i consider myself to be somewhat impulsive this guy is like impulsive to the max and on one hand i think there's like a a kind of a brilliant method to his madness of what he's doing like he basically came in and just did a hardcore culture reset he's like let's just get rid of everybody who's in charge so day one fired the cf ceo cfo cmo all of them walked him out the door alright that's day one the leaders are shot the leaders yeah they're out next he like basically cut like half the employees then he cut another half after that trying to be like y this is gonna be hardcore work environment and like none of that soft shit anymore and like i think ripping the band off the way he did while harsh and like you know not that graceful just like doing it via the email saying like you know reply hardcore by three pm or you're out you know probably could a been a better a better way to do it but like nonetheless if very effective and balls z so i like that i like that too along with that comes cutting a bunch of the burn down so trimming a bunch of the fat making it a more financially healthy thing but now i'm like okay what are the scenarios like how can this how can this play out like what what are the different ways that this can go and like what's the bet and so i kinda wrote some of these out i'll give you my my three scenarios okay so i'll do them from and i and i'll rank if i agree with which with each of the three i'll i'll rank most likely so you you want me to go from worst to best or best or worse least funny to most funny okay least funny most at least funny lease funny is the the mid case the the base case the expected case so he makes twitter more financially viable right he's cut down costs he adds this you know eight dollar month subscription that it you know let's say he can make it more and more valuable so people opt in it makes it a little less dependent on ad revenue the initial reaction where advertisers pulled out gets like subdued a little bit people come back to the platform they realize okay he's not you evil or gonna like you know there's not gonna be other people in impersonating their brands and they come back so he he resets the culture resets the cost structure makes it more viable makes it a little more moderate like he gets rid of a little to like the the the hardcore left lean he cleans up some of the bot problem he gets some like solid wins like oh you can edit your tweet you can post long form videos you can like you know just make search better he he just improves the product in ways that the power users will appreciate and the end state is you know he gets out kind of a one to two x on his money you know from where it is today like don't billion i don't think this is the likely scenario this is a very this is far too reasonable this is a reasonable scenario so yeah and and personally you know he gets a kind of a a win you know a moral victory you know it's net positive for the company twitter's net positive you know moved in a positive direction and financially wasn't disaster no this is like this is like asking picasso not to paint or john lennon that's to make music like it it just that that that's just an unreasonable request regardless if it's if it is in fact reasonable for most it is incredibly unreasonable for this human being and no well i'll say this he came in and did the hard part where he gutted the fish and he changed the culture and he's gonna recruit good talent but he's got but in order to do this he would need to replace himself as ceo within the next six months basically and then that person steward it from there he did the deep cuts he did the hardcore like shock therapy and then somebody's gonna take it from there if this is gonna happen because i don't think he's gonna do that over a three year span you know running a steady ship okay now let's go to the generous scenario the best case scenario what he says he wants to do okay so what he says he wants to do if you heard his like stated plan like what his goal is with it i heard where he said he wants to make it like the like the town square he wants to make it like an everything app and he wants to add video and a bunch of other things like that yeah i think the everything app is the the the strategically what he's trying to do so what he basically looks at wechat and for those who don't know wechat is basically whatsapp plus youtube plus bill pay plus amazon plus like everything rolled into one plus v yeah it's hard to it's hard to fathom if you if you don't use it it's basically like it's the wechat is just a connector between people and then all the things that people do let's say i wanna send you money i could do that let's say i wanna message a business i could do that let's say i want to pay my utility bills for the month i could do that on wechat let's say i want to post a video or watch a video or something like that i could do that and so we we wechat is like this super app and there's been a lot of people that have been waiting for when is this gonna happen in the west and it never happened like all these things were siloed into different apps and there's people who sort of like oh that's sucked to have eight different apps this should just be one app that just does all the things everyone nods like yeah all in one makes sense but then the reality is like go build deal on one app people aren't just gonna ditch you're not gonna be as good at those things that those other apps specialize in plus people are just gonna change their habits and just ditch eight apps for one because you want them to so so his idea is to create the super app da you know daily active users would need to go from like two hundred million to a billion so it becomes like a facebook a whatsapp a youtube epic big twitter jumps to that like the big boy table because basically right now twitter is of like the eight or ten social networks which include facebook snapchat instagram whatsapp reddit and a few others it's the least popular in terms of users correct and and so you know i was the best case scenario he goes for the super app maybe some things go his way like maybe tiktok gets banned in the us and twitter quickly grabs short form video although facebook and youtube would probably have something to say about that but like you know maybe they go for that you know he he cleans up the bot problem he improves the ad platform like both being and you have tried to run twitter ads it's gone awful compared to facebook and i think it's it's good i think i think it just sucks like the actually actual system does suck i just i just bought twitter ads yesterday and like i kept getting airs when i was trying to set it up so like the tech is bad but a lot of people are saying that right now because fifty of the top one hundred advertisers have pulled back and usage is all time high that their c is five or ten times better than it used to be six months ago oh wow okay that's interesting that's a good good but that's not necessarily a sustainable thing or a that's not a win for twitter that is a loss for twitter that is yeah well no one's they're advertisers yeah yeah yeah that that that's not actually like a a win for them yeah exactly but let's say he like gets it to be a facebook level of ad system grows it you know he has to figure out something with short form video or something that's more appealing like but let's say he does it and the end state is it's now like culturally up there with all the other social like the big social networks the the sort of facebook's youtube's tiktok of the world it you know he turns the profits around because he's got this lean leaner team that's doing that and it's like a ten return and he's the goat everything's everybody's like god this guy did this too this is like you know the next level thing now he owns one of the big social platforms he single handedly turned that shit around and he did what nobody could do did what jack couldn't do he did what whatever couldn't do he did a dick costume couldn't do he did it and he did it like as his third job side hustle this guy is the goat this data is wrong every freaking time have you heard of hubspot hubspot is a crm platform where everything is fully into integrate whoa i can see the clients whole history calls support tickets email and here's a test from three days ago i totally missed hotspot spot grow better fairly unreasonable as well i actually think it's more unreasonable than the first scenario that you gave right well it should be because it's like this like amazing outcome okay so now what is the the bad case the worst case scenarios i think it's basically like there's this super cycle like going downwards like a downward cycle so it's a lot of what's happening in crypto right now one thing in crypto blew up and then people who had taken loans to invest in that thing now their loans they're defaulted on their loans so the people who lent the money they're out of money they blow up then the people who had stored their money with that bank or exchange now they lose their deposits it's just just like daisy chain of bad news all stemming from a lot of leverage in the system and some a few people being reckless or fraudulent and so let's say in this case what it would be is like tesla stock i think is down fifty percent from last year or more he's personally lost a hundred billion dollars of personal net worth tesla stock is not the more attention he puts on twitter people feel like he's taken his eye off the ball so basically overall economy is going down we had enter a recession people slow down buying these like really expensive tesla stock is crashing he still has this interest payment he owes he owes a billion dollars a year and just debt service on twitter and i think twitter's net profit was less than that so he can't even currently the profits from twitter can't even just pay the debt let alone any profits above debt and so let's say advertisers keep pulling out on the twitter side the initial spike from elon watching elon chaos goes away maybe he even makes some mistakes maybe the maybe they they fired to many of the infrastructure people there's the fail whale maybe it gets hacked because the security system is now more vulnerable as they make all these quick impulsive code changes and they fired a bunch of long time engineers and so you get maybe hacks maybe leaks dms get leaked maybe if maybe the it the the site is going down meanwhile tesla stocks going down meanwhile he owes all this debt if all of this starts to happen basically like a financial sort of like c occurs and you know elon ends and and he's getting sued by ex employees he's getting sued by advertisers who said hey our brand got damaged because you verified some fake account for eight dollars that then said you know we don't like jewish people or whatever right like you know that's so he's getting sued on all ends eddie elon ends up you know fat and broke right so that's the like worst case scenario on that side react to that one so you know you and i both watch u and boxing and stuff like that and there's this like famous sentiment that says like basically all nearly all champions they leave the career on their back meaning if you don't get out on top which only a few people have ka be may weather george saint pierre only a few people have these are if if you don't follow that these those are like the best people and they all quit when they were winning if you don't leave at the top which very few people do you get knocked out and with with the injury that devastate demonstrates your life and you end up like muhammad lee and you can't talk and i think that that is the same what what what's true boxing and u is also true for business and if we look at history that tends to be the case of people who keep pushing and pushing and pushing inevitably you're gonna lose at one point but the bigger you get if you keep taking these really big like bet the farm type of risk you're just gonna you're you're you're you're gonna lose more and more and more and i think that there's some examples of like a jeff bezos saying like alright this is this this fucking worked you know i gotta pass on the torch i don't think a guy like elon has the ego control in order to do it and i think that what you are saying for this final scenario is more likely to happen than the other two i don't think he's gonna be able to hand over the reins and i think that potentially this will be a i don't the the the phrase isn't career ending but like a maybe like a power ending move or or something like that right a fall from grace yeah fall from grace i i think that could definitely could happen i i i think that even you know you think about a guy who's worth a hundred billion or whatever he was worth and you think like well there's no way a person like that can blow that and i actually think that regardless of the fortune size you can't blow it and buying a fifty billion dollar asset that isn't quite working wonderfully is a really good way to blow it and i think that i think that that that could be the case here but i don't think he'll admit because he's just like he's he's he's crazy i don't think he can admit admit a lot of like weakness or fault yeah his core assets tesla and spacex are like high risk like assets they're not like these you know it's not whatever the railroad company that's just like steadily a steady utility company that's just gonna you know print you know cash and growth two percent a year you know these are these are these are themselves pretty volatile assets that the market has really pumped up and as the market has turned like those are going downwards for short now how fast and how hardcore core and you know if he keeps selling tesla stock in order to keep twitter alive it's gonna be like elon distracted his priority is twitter he's selling the stock and what else he's you supposed to where else he's supposed to get money in order to like fund a money burning business like twitter and so so i think you know there are some downside scenarios do i do i think ends up broke no i think they that we're gonna grow do i think that he goes from where he was richest man in the world and probably considered the greatest entrepreneur in the world two two years from now twitter ends up as a disaster maybe bankrupt or sold takes a you know twenty billion dollar loss there plus tesla stock in the meantime as has lost him maybe another hundred billion dollars or more and he's no longer the has been in the world he's no longer seen as this you know iron man invincible type of dude he's been a hit with lawsuits and me too and you know news leaks constantly i is what i predict is gonna happen in the next two years sure it's gonna be he went from golden boy to now he's gonna be guy who can't do anything right it's just gonna be constant leaks and hit pieces i think for the next two years for him i think the elon case study is not necessarily how smart a human being you know i think of elon before and i was like this guy's a genius he's amazing i actually think it's more a case study it it is he is intelligent i think that there are prop there there's definitely other people asked smart him i think what this is more so a case study of the capacity to suffer and what i am am continually shocked by is his ability to suffer for longer periods of time and to add more suffering just you know just like they're just people just dump and suffering into his it is in his truck and they're just toss it on there and it's like when is this truck at a break and i'm shocked it hasn't so far but i believe in like there are everyone has a limit and i'm just shocked we haven't hit it yet maybe this is it but it's pretty amazing like if you talk to people about him i do and and he'll even he at one point he said death would be a relief to me someone was like are you afraid of dying and he goes no it's a it'll be a relief and i think that he's just has done a a decent job of being funny and laughing in in spite of suffering but i think that he's lonely and i think that his life sucks i think he i had i think he lives a generally unpleasant unhappy suffering life and that's what he's chosen to do and there's gonna be a limit to it and i think that this could be that limit i think that is true of of all the greats there are most of the greats right they're sort of pure souls you know so i think that's that's true for a lot of people one other signal that i think is kind of in his favor or kinda bullish do you know this guy george h or hot love him we gotta get this guy in the pod this guy is one of those freaks that i love he is a total freaking weirdo and and and just he's he's a punk rocker is what tell people his background and and then i don't know if you've been following what he's doing with twitter but i gonna tell you so years ago when sean and i both lived in san francisco i think he started out of like a hacker house didn't he where like it was just a hacker house with a bunch of like computer guys and he starts building a self driving not a self driving car but technology that you can add to most cars and it's called comma dot ai i believe and he starts a self driving car and he makes these crazy predictions and like there's one story of like a journalist coming to see his self driving car technology and he's driving throughout san francisco and they're like this is amazing when did you get this to work he's like oh just this morning like he's just like a he's like a cowboy that builds the stuff that is incredibly illegal unregulated and he just plow through and he does it anyway raises all this money it ends up flaring out and not working out and he quits and leaves but he's very outspoken very opinionated clearly a smart guy and a kind of a punk rocker in terms of like self driving cars he makes fun of all his competitors including like ge and ford and all this stuff and so he's kind of a a loose cannon but kind of in a good way in my opinion so two things one i i don't think comma has has flame out like i think it's still going i don't think it got has not become the winner but he did resign as ceo president or whatever so the company still alive but before that you know his backstory i think he was the first guy to jail break an iphone so so jail broke like a tesla too i think he jail broke an iphone then he hacked the playstation so he hacked sony which was pretty huge and then and then he was doing something with a tesla and i remember at the time there was some story i sorry i don't have this in front me but there was some story where elon basically offered him a job or something like that yeah so elon offered him it is what he claims elon offered him twelve million dollars minus so basically he's a i'll give you twelve million or let me explain differently he did a demo that showed he had the self driving car technology and it wasn't using at the time what was the kind of the core technology for the vision system which i think was mobile mobile i was the the hot company it's what tesla was using george h made a version of that without using mobile and mobile i was kinda limiting it kinda sucked and kind of expensive to tesla wanted to get off it so he says that elon made him an offer which was i'll give you twelve million dollars for this technology minus one million for every month that it takes you to do the task so like if you give it to between today it's twelve million if it takes you nine this just a a pissing match between two people ready to take that play that game exactly exactly and he's like if you can create a driving system that replaces mobile that tesla us using at the time and then they kinda walked that back and whatever and say and they they basically discussed you know do you wanna come work whatever no so then he creates common dot ai which was the idea was like you you don't need to buy a tesla that has like self driving like what about all these other millions and millions of cars that exist what are they gonna do just be left in the dust it's like no i'm gonna build a retrofit system so you could put this on a honda civic and install this thing on the top and this thing in the dash and then it it will be able to be self driving right like we'll install the cameras in the in the technology so that your car can be retrofitted to be self driving that was the dream of that system so he's this hacker guy brilliant brilliant programmer also very very entertaining guy like he's sort like we've talked about martin sc live streams where he like looks at stocks and finance and things like that and then just scott george does the same thing he'll live stream himself figure things out so the day he's the real deal i think i mean i think that examples like that it's you're the real he's i i don't think he's full it i think he i think he's a loose cannon but i think he's the real deal yeah agree so the other day he goes live on on twitter live streaming video and he's like let's see how twitter works sorry i'm just gonna like i've never looked at the twitter source code but like let's and i i don't work there so i don't have access but like just right click inspect and let's see what they're doing okay so what is this okay this is the login prompt what if i remove this and he starts messing with it he's like so how does this work and he's like trying to play with it he's just talking live all he's doing platform is this on so he was doing it on twitter he at least streamed it live on twitter as the video then he go he he does twitch a lot and things like that so then he tweets out to elon he he tweets out about the hardcore he tweets out elon like hardcore email and he's like this is great this is like exactly what it takes to win and like you know people should be jumping on this and immediately he starts getting backlash people are like oh yeah you know so this guy asking you to work twice as hard for less money and you know or know for without giving you extra pay like oh yeah we should all just be slaves to this billionaire and people are like dragging on him in the comments and he goes dude can you imagine the excitement of getting to work on this right now like this is amazing screw it i'll put my money where my mouth is hey elon i'll do a twelve week internship i'll work for free and i wanna come help you fix twitter and he took el elon goes sure let's talk and then george goes back you know here he comes to pissing she goes my number hasn't changed which is just a hilarious thing to be like you know you call me and let's let it be known you have my number that's what he said he goes my and that's what it his reply he he goes great my number hasn't changed and then like god and and then so so he agreed to so he's there now so he he joined twitter he agreed to elon gave him the problem he goes you're gonna fix twitter search you have twelve weeks to do it and so he's publicly trying to fix twitter search right now and he's tweeting out every day the shit he's doing and he agreed to work on this for just the cost of living s he said i think he said he makes he he's gonna make two two grand a week i think he's what he said cost living san francisco so eight grand a month and this is a guy that like is a multimillion millionaire basically cannot be hired for a job he's a he's like you you know an entrepreneur that could snap his fingers and get funding again well and he's tweeting as he goes i just saw him tweet something and the first line was i don't know if i have the authority to do this but and eddie he like said what he wanted to do and i was like i'm in you got me that's a beautiful first sentence i'm following your journey and one of the things he did he goes alright i'm trying to fix the search thing but i need somebody to he wanted somebody to do like just a front end design task which like most programmers most real programmers aren't good at that stuff and so he's like i wanted to just auto complete like you know when i open search he goes for some reason it shows me like just this random follower of my name he's like no it should prompt me on the ways that i can search like search people search for hashtag search for my search within my likes like show me what the things i do he goes don't send me a resume don't tell me it can't be done just send me a code snippet that i can plug in and it works if she if you do that you're hired that's the interview so it's wildly entertaining to watch this guy do it and i think this is part of the bold case of well if elon can get like real hackers and real people who are like ready it's kinda like a movie when it's like oh the old guns they go to his house he's retired but he agrees to dust off the old boots and get back out there like it's hey job like picking can we have a final mission for you yeah exactly like if he can retired you're like yeah know this is oceans eleven we're gonna go do this shit it's like a free month gig just get off your ass and come do this it's also the bear the bare case though because that sounds great and all when you're just getting something going it doesn't sound good when i have all types of private stuff in my dms that i would not want to be public you know i share like intimate things like you know like i'll complain about other people or i'll like say like hey how are you solving this problem i can't figure it out i don't like the fact that people are are doing things this way when there's already three hundred million users and there's a lot of like payment information and like intimate information on this platform so i would say it's also a bear case yeah by the way on that he so elon goes all the messaging should be encrypted i should if a gun was to my head i should not be able to reveal what's in somebody's dms so we need to go into end encryption and he he told the employees that and then he goes and then i have same thing i reached out to the original founder of signal he's willing to help us you know like think through how to do this you know like i like help us implement this end encryption quickly and same thing he's like you know basically like oh that guy that the guy from who started signal he sold he was the guy from whatsapp right sold it to facebook then regretted it and was like f this these guys are like basically screwing with my baby they're they're reducing the encryption they're adding an ads they're mining the data whatever quits out of principle and start signal a like completely encrypted messaging tool because he like really believes in this i forget if he was the one who founded it or he was the thunder he was maybe the main main funding tool whatever he was involved he was involved do you put like fifty million in but yeah that's the that's another example of people you know getting getting kinda like world class people involved but do realize i gotta go do the work every day for like the next five years who who's who's that person gonna be the last eight weeks or so have been kind of a gift gift from god in terms of just like drama people and i'm just chopping at the bit every morning to go and look at my twitter app or like to go and look at the news i'm i'm loving this man this is a soap opera and i'm on board i said i was board originally when elon was doing twitter and now like with f t x and all this other drama i'm back they got me back like this has just been awesome it's been a dopamine hit like every single day you know i'm and i'm feeling i'm waiting for that next hit every morning i check it and so this has been just dude i'm going the other way i i can't resist sometimes what's that the the is it the r kelly thing where he's like my minds telling me no he's like my pot is saying yes sir like that's the that's how it feels like my mind is like this is all a distraction unrelated you create read a book go outside go build something this is the of what you stand for go read a book have you ever read a book in your life i yeah the other day you told me about a book you were reading and i was like oh that's great you you're like yeah i'm only five pages in though you literally were telling me about a book that you were reading and how it impactful it's been and then the next sentence with you said that you were five pages in do you remember that it was like about like yoga or some bullshit it was like for the better and now you're telling me to get off twitter and read a book i didn't know you read books tell you where's was last time when was the last time you read a book from beginning end from beginning to end okay that is that is a bit of challenge i read probably one book a year from beginning to end and i read probably ten books from beginning to thirty five pages in a year so yeah by way i think that's the optimal way to read books i got most books you can get the general principle and if it if it doesn't compel you to finish it you should have no problem putting it down saying i took what i i took what i needed from that and i'm ready for the next you know interesting little nugget or principal because these books are a lot of filler tell me about this this jet thing that you've had on here twice now by the way our and so we have this document is called an amd md b master stands million dollar brainstorm i don't know if you saw this it's across two hundred pages so we've i'm sean and i have this document that every day in the morning we like write our topics it it's it's it's fifty thousand words now and two hundred pages leading we've i've deleted a bunch of topics office like once we're done with that i just delete him it's pretty wild how long this documented it is but you've had this thing in your about jets what what what about it okay so i forgot who was saying this maybe andrew wilkinson somebody else andrew he was saying this about empty legs so basically private jets are obviously really expensive really awesome maybe you never fly private on your own dime no have you phone private private on anyone else's dive either i flew i flew private a a couple times one time andrew paid for it how was it it was sick like yeah like you know like there's things that like maybe like fancy socks and like that's basically it that's like things that like it doesn't matter just buy the cheap ones it they're just as good as the fancy ones and then there's things where you spend money and it actually makes a difference and unfortunately for all the plea out there flying private one of them i'm a leap too by the way i don't fly private it cost too much but flying private it is game changing yeah when i did i was like okay this is awesome i kind of imagine to be similar to the strip club experience where i would constantly feel like i need to be doing something to like maximize the opportunity like i can just imagine myself standing up for just stretching repeatedly like i don't know i is there caviar i don't even like it i read i read a newspaper when i flew when he flew i read the wall street journal i've never went read the newspaper in my life i picked up the newspaper and i opened it up i opened it up and just had it and i and i like flopped it like smack it like get the crease out of there that's what i did when i flew private and it was an amazing experience but yeah i feel like i would need to like pick up some new hobbies and like wear leather if i was gonna be flying private so you're gonna get into sid so he had tweeted this thing about empty legs so basically private jets i think some really high percentage maybe twenty five percent or thirty percent of all private jet flights are completely empty it's just a jet relocating from one place to another in order to be ready for the next flight and so there's this arbitrage then of empty empty legs we're basically like hey this was gonna fly anyways it's just gonna cost you know forty grand to do this flight and it's getting it's you there's no value it's just a burn could you basically give people the opportunity to hop into these empty legs and so i found there's a website or there's there's several but like there are websites that will let you fly private you don't need to own the plane you don't need to sign up for some membership it's literally just like hey if this is going from here to there if you wanna go twenty grand and it's like it's this is yours you know you you and six people can go on this thing that's kind of interesting have you seen have you heard about this no but one time or i i've i i have a little bit heard of it and one time i was like you know what i'm gonna do i'm just gonna call the airport so there's was one time that i needed a flight from nashville to new york and i just called if you just google like your city the city you're in plus executive airport and i remember i called them like hey can you put me in touch with like a like a broker like a flight broker and and they did and i talked to i hey i need to go to new york and like a few hours tonight is there any pilots that need work and can fly me from nashville to new york and there was a guy willing to do it for sixty five hundred dollars and he's like that's you know that's the cheapest we could do for sixty five dollars and it was like like a crazy hack that i didn't think actually worked and it did right so like right now in four days from i'm on jet dot com right now but yeah there's a place in texas going to fort wayne international in indiana it's going there anyways and it just says negotiable right you could just like you can go do this or right now like let's see when is this one this is in two days so in two days if you're in poland you wanna go to italy you know fifteen thousand dollars and you can have this private jet flight if you happen to be going there and you get the whole plane yeah i think you get the whole plane because it's it's empty how many does it seat let's see see you can click i make it is it if it's a small one when you can see you know seven people alright so this is okay this one is going from turner burrow where is that turner to west new york new york to miami basically okay so new york to miami tit burr tina burr okay let's see this one seats eight eight and how much this this so the one to miami seats six it's fifteen grand so you know basically that's a price of a first class ticket right like for a for a lot of things might be a finance experience with a bunch of friends so everyone pot up two grand i mean that'd i'd be that's a pretty cool experience yeah i thought this is kinda cool and another like kinda this is what airbnb did was like they took something that was excess capacity and found a way to turn it into like a took to fill more of that excess demand right so do you know do you know dennis dennis hex said mh so he's my good buddy here in austin and he once a week he goes hey i just got a notification austin to i know to say like somewhere new utah like it's a it's a gulf stream like you know it's normally a hundred thousand dollars they have it for twenty grand and they could see ten of us you had a bunch of friends wanna to go and do this thing he does that all the time and he actually like actually like pounce on them okay so what else we got you got a couple others life after selling you wanna do that alright let's let's this is just the an interesting thing so i always read the subreddit called fat fire and it's interesting because you don't know if anything fat fire means people who financially independent retired early so people who wanna do that but fats meaning they wanna retire with a lot of money and not work again and that's an interesting sentiment like most everyone wants to do that they go oh i would love to retire and and be rich and not have to work at the age thirty that sounds cool right there's this common theme of people doing that and they get depressed and that sounds like oh boo like why you know who fuck those guys who cares but it's interesting nonetheless and there's this really interesting thread that i found so click where it says follow up yep but the the reason why this is interesting is like you are seeing such a such a clear journey that someone is experiencing and so this person wrote a post we're basically about a year ago they wrote a post saying hey i sold my company i made twenty million dollars until that day i i hadn't sold a single share i wasn't living paycheck to but i was living a normal life after the sale i basically had nothing to do with the company my wife kept working and she would just basically tell her friends that i was working from home but in reality i was just playing video games all day while our kids were at school and six months later doing this i am so depressed i hate my life i have nothing going on i'm sad i need to go see a therapist yada yada yada he writes another post ten months later and it goes hey this is just a short follow up to the post that i previously wrote but the crux of it is for this this moment in my life is so good i love waking up i love doing what i'm doing all day and it just i feel like i've got comrade and basically what this guy did was he sold this company made enough money was depressed for a little while and did the exact same thing again where he went and started another company and he has ten employees it's cash flow positive it's not huge yet but it's enough to pay for the ten employees and i think it could be big what i realized was i love the hunt doing it and another person said my number the amount of money that i made it wasn't anywhere near yours but i pulled the trigger and i sold the company i made a little bit of money and i basically retired and i float around in my pool day i played a video games i read and after about three to four months i was miserable i was so sad and now since then i started a small business it's never gonna be that big but i basically took one of my hobbies and i turned it into a small business and it has a lot of challenging problems and i've never been happier and i thought this topic and this these this the thread who knows if it's real everyone could be exaggerating but it's incredibly interesting because you get to be a v and see other people's lives where they anonymously say their true feelings and i thought that this was a really interesting insight that is rarely not uncovered or discussed in such a clear straightforward way where you see like a very like post one i'm sad post two i'm not sad and i thought it was like a really interesting insight and i i went through this not as much with my company i i was happy i took i got some chill time but i went to the same thing i'm like what do you do what am i supposed to do all the time and it's actually quite depressing and it's and it's not a topic disgust because who the fuck wants to talk about a guy who saw this company doesn't have to work and now he's sad but interesting nonetheless and interesting because a lot of people want to do this and it's cool to see that it's maybe not all that fulfilling and basically particularly type a's who have the ability to do this you have to have like a way to contribute you know like i've talked to i have a few stay at home moms in my life who like after their kids went to school they're like my life is pointless you know like i i don't contribute to anything previously i i it was contributing to my children's lives now they're in school they don't need me what the hell am i supposed to do i'm so sad and now this is like a really good example of that but in the business world so i don't know what do you think about this so i literally had a conversation like this yesterday with the guys who help and set up the studio they go you know i heard they they're saying i heard this and they said alex from said this too like he he's never been as sad as after he sold his company he was depressed kind of like either saturday chris i i don't don't know the exact phrase but basically the same same gist of it sole sold company and then that was supposed to feel the best right but i actually felt the worst thinking what do you think about that do feel that i go no i feel excited like i feel super excited and i'm like oh are you joking like the anything is possible now right like sure i have you know a bunch of free time and if it if it was always gonna be doing nothing that would be that would feel a little bit that would feel bad for sure but for me i'm very very excited about this period of oh i get to figure out what's next and everything is possible and everything seems interesting and i'm over the background is is you had a project that you recently sold we'll we'll do a whole pie on it at another point now you've got some free time yeah and i've had that before when we sold bib the first time and the same thing like you know i've never felt that but i have heard this now from a bunch of different people and i remember michael birch who's been on the pod and was was kind of a mentor an investor in in my company he he basically said the same thing you know when we sold be for eight hundred fifty million dollars you know next six months we're not not very fun like you know it was like a huge come down and he's like you can't really talk about it because p who boo poor billionaire like what what do the nobody wants to hear it and i think people take the wrong takeaway from this i think what people takeaway away is oh it's not all that it's cracked up to be to sell you know maybe maybe that's not a good thing i don't think that's the right takeaway because i agree with you i was happy that i did and i don't regret it at all and it was everything plus more that it was cracked up to be exactly i think the real takeaway is that humans need you know a purpose and a direction where they're gonna direct their talents and their energy and their focus without that you will be sad and so the question is and and sometimes in between things you won't know exactly what that purpose needs to be and that figure it out period can feel uncomfortable some people get sad of that that period because they they are so used to having that purpose but that isn't like this not just sad equals bad sometimes it's feeling bad equals discomfort equals being out of your comfort zone equals growth and so i think the the the better signal or the better takeaway is yeah when you when you do realize that hey man i've been filling my time and focus and energy with one thing for so long i take that away and now i'm gonna fill it with something else something new something something that can be exciting but the period where i don't know what that is that's a little that's a little uncomfortable and i'm gonna have to go through that until i could find that thing again and that's okay that's a part of the process to figure out the right thing rather than just filling it right same way that when you break up we'd let's say you're in a bad relationship or even an okay relationship but you break up because you know it's not the one you want you break up yeah it kinda sucks to be alone and single there is a period of time where that does suck but that suck is required for you to work on yourself figure out what you want make space for the next person and then when you meet that next person you it's even better than it was before but it was you couldn't skip that single step if you just never did that you would never have the better relationship in the second time so that's kind of my the way i think about it at least so i i'll try to be really tactical here so i i've got a handful of friends who made enough money that you know they're they're they're pretty much set and they built these like great companies and they came from nothing and then they sell and then then they they wanna start something again and after six months they're like this can't ever be big or it's not drilling fast enough or it's just too hard and i'm like man like had you thought that about the thing that got you to where you are you never would have gotten to where you are like you're kinda being a little punk and you're being soft and you need like get past that and i think that that is like a really big challenge that people go through and the way that i combat that challenge i i think i've done a good job of over overcome that challenges first of all to getting that first sale regardless of what you have i think is awesome like it's addict and if it's it gives you that dope the dopamine high but second what i did is i took my lump sum and i invested it just like boring eighty twenty you know stocks and bonds and then well not entirely eighty twenty because i do have like some just in like you know just cash sitting there but that account i haven't logged into in like a year and a half like i just don't log into it and i keep a certain amount of money in my checking account tens of thousands of dollars and then i have my credit card and i just assume that my net worth is tens of thousands of dollars and so if i want something i've gotta go earn or i'm like well you know i would love to go and buy x y and z i better make my company work a little bit better or you know i think about it like that and that has been a nice little hack that has helped me kinda like look like that that little silly though right because it's like then the money is serving you no purpose no utility well it it why do you want the money so bad if it wasn't gonna benefit you well because first the the cash flow that i make on a monthly basis covers my life and more so know that you don't even look at that account no so the way i have it set it up is a certain amount of my cash flow goes to my checking account and that's my spending money that's the the account with tens of of thousands of dollars and then one but once it hits a threshold it automatically goes to my other account which is my investment count that i don't log into right what the thing is the investment account then is serving you no purpose is it not improving the quality of your life at all right well yet yes or no yes in the fact that like when i got my deal done i wanted a car and i wanted a house i bought those things and i didn't really and then i wanted to buy some clothes i think i bought like two or three thousand dollars or maybe more with of clothing and i was like alright like that's that's like pretty much all i i don't really want much else and oh and i took a trip i it it was a ten thousand dollar trip to hawaii and so collectively that sum my car was a hundred and ten thousand dollars it wasn't like crazy expensive but it was kind of expensive collectively like i spent that amount of money like buying the initial things that i wanted and then after i was like you know i don't really want more stuff i don't want more things and so it served me but now i don't want more stuff and if i if i if i do want something extra in the back of my head i know look i could go and get the money to spend but i'd rather just go and earn that because that keeps me hungry and it's kind of more exciting and more fun and i appreciate it more so in my brain on one on one hand i think i only have i'm only worth sixty thousand dollars or seventy thousand dollars because that's when what's in my checking account but in reality i'm like yeah it's and when emergencies happen with my family it's all covered but i try to just look at that sixty thousand or seventy thousand and that's all i have okay i like that that makes sense but you don't like that no i like it i think it's good i like using i do this a lot i use my own psychology for me rather than against me it's much easier to just understand how your brain works and then use it to your benefit then try to fight the way your brain works and say no brain think differently and react differently to situations you know what i mean it's like the same way that if i publicly go on here and say i'm gonna do something then i know that my brain is gonna not want to fail at that because the social pressure is gonna make me wanna do it so i just use that to my advantage i'll go and i'll say i'm gonna do the x and i call my shot because now i know i'm gonna use that feeling of social pressure to help me do the thing i want rather than try to talk myself out of caring what other people think no i i i think that's a good way to live i'm i'm we're gonna do yeah this is like now we said so we actually have to do it but we're have to do a total pod about like what you're gonna do next but i think that i think the best thing that people like you and me and people who sell stuff the best part of the situation is okay i have a i have a little while to breathe and think no one very rarely do people get that they sometimes they'll get it if they get fired and they get severance but most people the average american doesn't get it until they retire if if they can retire and even then it's like dude i'm now i'm old and like i don't right i don't have a lot of income coming in so it's like what what you know what's the point but so i think the best part of selling is you have time to reflect and think the worst part is if it if you do that for too long you get stale and you're gonna i think you're have a highly likelihood of being depressed and sad yeah the we we've used that phrase before worked like a lion i think i think naval all was the one who who came up with this but like you know a lot it's worth repeating because i think that this is this is what you're describing a lion will find what it wants right it finds it to pray it sprints it catches it then it feasts and it toast and it celebrates you know the that that that feast then it relaxes it sits and it waits you know there's a rest period and then there's a a observe observing period where it lurk and it waits for the next pray and so his business is the same right you had a period when i had a period where we were sprint to catch the the the win we both caught the win then we feast it we celebrated we did you know got that out of our it's important to enjoy it's important to learn how to enjoy totally thing then you rest and you reassess and you go and you're looking for the next pray and then for you you just found your next one and you started sprint and i'm still in the i'm in the the rest and and and reassess period rhonda that and that's what i told you was enjoy that rest though you you you have to you do have to enjoy and i think you truly do need like a period to to rest and like embrace it which i know is it's very hard for you and most people no that's easy for me that's what saying i get when other people say that's difficult for them but like it sounds to me like a snowflake thing to be sad about like not to like minimize their feelings like i kinda get it but no is like it's like what's your is like i what's your perspective it's like my perspective is like dude i can't like i'm so happy with how that turned out that was awesome the next thing is going to be awesome and then this period is a new it's a different type of season in the same way that oh it's nice in the winter because you kinda bundle up and you you wear your your fuzzy socks and you you sip on your hot cocoa or whatever it's a different season and that's to be enjoyed for its own purposes and like you know don't feel bad for myself and then and therefore i don't want anybody else to feel bad in the same way like i think people too easily are willing to feel bad about themselves i feel feel bad for themselves or to themselves or whatever like it's it's like a form of victim hood right like i understand how it would be easy to think that way but i do not think that way i choose not to no i i guess what i mean is you have a pattern sometimes of jumping into projects and going all in and i'm like you know like maybe just like if you have an idea just wait like three weeks and then and and then do it you know like yours yeah like you know like i you started the milk road over a weekend you're like well you're you're all in on one or two other things and then over the weekend we're like i'm doing this and you went all in on it and thankfully it worked but you could see how that could be both an advantage and a disadvantage but that that's kind of the point that i think is is very very staged advice for me because it's super easy to start something you can start something in an hour but once you start something and if it's gonna do anything it's gonna take weeks or months to make it work to get it started and then once it's working now it's years to like you know pay it off particularly a daily email that requires you to do something every single day daily emails are aren't they i mean they're not that hard but they're they're challenging they're they're unlike other businesses but but even if it wasn't the daily email i guess either way starting is so much easier than finishing that like you gotta be careful that like just because it it would be easy to get it to try it's like the the test is if i'm gonna do something it's a it's a it's a multi year arc for if this is gonna be a good in a good scenario choose wisely you know that those are very very valuable years of of of prime prime and the same thing with people taking jobs or anything else it's like you sure you sure you're gonna give up like twenty percent of your prime to that or like people who wanna wait i'm gonna wait a year before i go do the thing i want are you sure a year right you you know valuable that year is to you like this year in your twenties you know what that's worth like that's not just like yeah that's not that's not nothing right like a year in your twenties is i kinda think like you're sort of like twenty twenty to to kind of like your fifties space so that thirty year window is you know worth like eighty percent of the time you of the of the total time in your life and so like you know each of those years is is very very valuable do not do not do not throw it away doing something you don't wanna do i'm i'm eager to hear if people like this type of content but i think they will right what do you think yeah we again if we like it they'll like it who are our customers the people the level we do alright we should i we should wrap it up