sean i wanna show you three things things that i've read in the past week or two that have inspired me you want me to start with this i'm gonna start with the strangest one i'm gonna get it out out the way yeah i feel like i could rude to where her i know i could be what i going to from at all in it like a days off on a road travel never looking back you listen a few of avant podcast not the full i listen to clips do you the full thing i listened to the full thing sometimes and there was one that would happened the other day that i sat and watched the entire thing i think it was two hours long you're gonna laugh when i tell you who it is but his episode with kid rock was awesome so do you know anything about kid rock i'm gonna say i don't know anywhere near as much as you know i could dude i could safely assume that i hands down i bet my life savings on that i have been a fan of kid rocks forever i been a kid rock fan for a very long time and kid rock is a very fascinating guy so he's like born in detroit had this whole like rap thing it's kinda wrapped whatever it was whatever you would to call that genre but the reason he's fascinating is the guys who sold a lot of records in the late nineties are some of the richest musicians out there because cds were like twenty two dollars how much how much were cities when we were kids like twenty bucks right yeah cds these were like really expensive really expensive and they cost like a dollar they cost like a dollar to make and so kid rock has sold something like forty million albums which is a shit load of album and he went on theo theo podcast and about halfway through he start talking he starts talking all about business and he's done some amazing things so let me tell you a few amazing things that kid rock is done kid rock at this point he's kinda like nickel back where people make fun of him or they make fun of you for even kind of liking him and it's kind of a joke dude he's a super savvy guy so listen to a listen to a few things that he's done have you ever heard of the kid rock cruise no so kid rock has a cruise that he does every year and you pay like you you pay like three thousand dollars and you go on a cruise for like four or five days and he goes on the cruise with you and he plays music every day for the cruise it's an amazing like what's your the name it's the kid rock chilling the most cruise yeah what you needed to say that it's so funny what he does and so he's been doing this for like ten years now or fifteen years now i think since the two thousand ten or so and so that kills it listen to a few other things he's got going on he has the kid rock rodeo that's his new thing and so do you know anything about rodeo i mean you're just embarrassing me at this point no i don't know anything about right i don't know anything about kid rock i don't know about his cruise i don't know about his rodeo you can you could skip the questions of do i know about kid rocks extensive business portfolio i do not you've never been to a rodeo but you've never been i lived in texas for ten years and i did not really i used to go to them in california at the the the cal palace do you remember the cal palace i was outside that's a great example by the way dude the cal palace this veggie like literally two miles outside of the city of san francisco and you go just two miles outside of san francisco and you're at the rodeo for the night and you're in redneck neck heaven and so i used to go go to it all the time it's so fun i used to go to dog shows there they have dog shows they used just to go and watch like the the dog shows that look at all the swiss mountain dogs that shit it was so fun and so anyway kid rock now has the kid rock rodeo which freaking kills it because rodeo is up and coming you know who owns the pb it's the same company that owns never yeah endeavor because it kills it well kid rock has started his own rodeo and it has like teams which is like kind of a new aspect of rodeo and it's also killing it and i and he starts talking about the business of this rodeo this guy is super super savvy he talks about how a owner came to him and was hey we're gonna start this new rodeo do you wanna buy a team it calls twenty million dollars to buy into the into the league and just start a rodeo team he goes no i don't wanna do that but what if i just help you start the whole league and i own the league with you and that's what he's done it and now he has a kid rock rodeo where he goes and he performs at the rodeo it's very very fascinating and then finally have you ever been to nashville nope okay for so on in nashville in downtown nashville where i used to live there's a street crawl called broadway and that's where all of the hon talks are hon talks are basically like these kinda crappy dirty bars with bright lights and they call it nash vegas it like looks like it's las vegas i we to go on saturday and saturday nights and try to like meet all the bachelorette parties it was like a thing when you're in college and so kid rock about ten years ago started this thing called the the kid rock hon ton and at this point that bar it sells something like fifteen thousand beers a night yes yeah i don't know how many beers of normal bar sales but that number sounds like a lot it's a huge amount man and the business is doing i i was reading about it the business does something like this one bar this one location thirty million dollars a year in revenue it's insane this what it's a one it's it's like a three story bar in in this main strip of nashville is kid rock our billy of the week actually kid rock is so fascinating and on this podcast he breaks down a bunch of the businesses and he's like a lot of people think that i'm party and stuff like that he goes i i don't even drink that much i wake up at four am i do a cold plunge i do a asana i do a workout i swear to god this is what kid rock is saying he goes mike my morning gratitude journal he's like then i do the next day dude he's so much more put together than a lot of people give them credit to like him credit for and this podcast with theo von with kid rock it's so good you have to listen it it's hilarious does he talk about all these business things on the pod or you look those up no he talks about a bunch of them he talks about he's like a really savvy business guy in austin reef our friend austin reef kid rock and is like i guess he has a family office if i had a guess i bet kid rock is worth about three hundred million dollars austin reef went to kid rock house in nashville because he was organizing a thing for startup up entrepreneurs because he wants to find cool companies to invest in listen to this his home his home in tennessee is a replica of the white house this guy it's basically like a redneck with all this money doing exactly what they wanna do it's hilarious and he talks about his white house home on in nashville and i'll tell you one last thing so i'm such a kid rock fan that i heard a rumor that his when i went to belmont university from two thousand eight eighteen to two thousand twelve i heard a rumor that his son went there and so i did a little googling and i find out what a son looks like and so i spent months on the campus just looking for bobby junior that was his name because kid name is bob bobby junior and i i spend months i'm like i gotta find this kid would as soon as i see them i'm gonna go up and i'm just gonna shake his hair that and tell hi just the most the lame thing you could imagine well i finally see him on a friday night when i'm just blackout out drunk like i barely remember it and i see him a go bobby huge fan and i'm slur my words i love your father i put my arm on his like shoulder and i go here take my number and i grab his phone and i and i type my number in his phone and i text myself and then i just try to like force myself to on this kid to be his friend i think i was like a junior he was a freshman and i just looked like the biggest asshole and i just try to force myself on him and shockingly it didn't work but i've been a big i've been a big kid big kid rock and for years and this podcast was awesome with the von you have to listen to it okay that's a great sales pitch also i like to take my number i think take my number is just very underutilized way of forcing a connection with anybody yeah you do you have a phone take my number yeah it's because i grab his phone so i could text myself to make sure that i got his yeah the real number yeah it was so embarrassing that i did this but yeah that that's my kid rock story alright amazing but i'm tempted to just send the podcast right there and and just go try to book kid rock as a guess but i'll i'll give you a couple things and i'm i'm into nowhere near as entertaining as that right now but you you know my understanding was kind of like what you're saying is i'm watching some different content weird content new info diet and i wanna tell you some of the things i'm doing with my info diet so i'm gonna give you the the chapter titles of this and then you get to pick which one you want me to explain so so here's the chapter titles of how how i'm consuming the content number one older is better number two look to the left number three more with less and number four oh actually have five four pay for learning and five early arbitrage exploit which one do you want me to talk about number one number five number four alright number one is older is better okay so older is better in general i'm trying to get away from the news feed right the news feed is in many ways like the actual like news i don't watch the news for for the same reason which is you know the news is a entertainment program designed to basically just like find random problems in the world and then just shove them in your face and twitter facebook instagram they these are all kind of the same way where people are like here here's my life and you just throw you know here's what i'm thinking right right now and it's useful to a degree but it's more addictive than it is useful and my solution is not to just go detox and be like oh i just put my phone on silent and leave it in the other room and i just you know enjoy nature that's not really me either i gotta substitute it with something else right and so my substitute is i found i was like what do i wanna read that's shorter than a book that's as informational as like you know reading an annual yeah like a s one or like a annual report for some company like like an investor would like a warren buffett would but still has some juice still has some story and i found that annual letters annual shareholders letters or annual reviews of people is just a really fascinating place to go look i get what's the difference between an annual review and an annual letter so one is typically when you have shareholders or lps that's when you're writing an annual shareholder letter right because you you have your your investors or you have your shareholders that you are looking out for so this is like buffett letters jeff bezos letters i'll give you a really good one that i found the knicks sleep letters you've probably never heard of this guy who's this guy fascinating guy when i when i did the podcast with mon he mentioned nick sleep and like i don't know the full story i just started looking because i found like ten years of this guy's annual letters but the short story is him and his him and his buddy basically started buying stocks started investing on behalf of the people did so well over like a ten fifteen year period that they ended up just like you retiring at his portfolio at the end was like amazon costco at berkshire hathaway it three stocks by the end and i just love somebody who can absolutely crushed the market he absolutely crushed in terms of performance and did it without like going like working really hard or going into some obscure rabbit hole he just identified correctly early on that amazon costco and berkshire were good bets to to be in and he just stayed with those rode those pony till the end is is pretty pretty insane he did other things but like that was where he ended and i found that fascinating how big was the portfolio did these guys got filthy right i know exactly how much yeah how much assets i have off the top of my head but you know basically in in a in a very short period of time you know got filthy rich so i just i just started these letters i just read the first one last night so pretty much fresh cool i like nick's sleep when you google them the first thing that comes up by the way is his legendary letters exactly the letters is what and i think some people have like maybe bound it into a kindle book as well like and you know whenever it's something like that like the last time it was like this it was the bo letters yeah it's a cruise the bo letters well this guy was like one of the best copywriter writers he wrote a bunch of letters from jail to his son it's like dude i'm in this sounds like you know season two of prison break mixed with you know my copywriting course i'm in and yeah like give give me that and so i i'm really into these annual shareholders or or annual reviews so we have a few friends side bulky does this every year he posts a annual he'll review on his blog and he just goes back and he just says here's what i did this year here's some of the highlights here some of the low lights whatever nathan barry from convertkit does the same thing he posts on his blog and he'll be like you know think one my family thing two convertkit thing three i bought some airbnb b's here's the occupancy of my airbnb there's so much money i made all bad but this was a pain in the bs ass and i just feel like people who are sharing that type of information is just very interesting to me and it's a very quick read and to me i'm like i'd rather spend thirty minutes reading that than thirty minutes aim scrolling on twitter so that's my older is better that was my number one alright what's number you said the last one early arbitrage exploit so i tried to put all my power words in there to look you because i wanted to talk about this have you seen air chat i don't know exactly what it is so all i know is that it naval has some type of new social media thing and it's invite only that's all i know not invited only anymore so as i don't know two days ago they just opened it up to everybody and they pivoted it it they've had a kind of air chat and beta for a few months i checked it out i was like this is okay it wasn't super engaging like it was kinda confusing ux and it was just a little bit slow to consume is it like twitter but better okay so the the new one i'll tell about the new one because i forget the old one it's going anyways the new one is basically like imagine twitter but it's voice first so you to post you just talking to your phone right so you don't type you just talk but it auto transcribe it using ai and it speeds it up like one point three x or something like that so when you like when you're scrolling the timeline it just starts to play somebody's audio or you could read it but it plays it a little bit faster so it's actually per it's like you're almost listening as fast as you could read in a way which is kind of interesting and you get to hear their voice and the people will reply or whatever so it's the the generous version of it would be oh this is a really cool new like social media format and new formats are interesting right twitter was a short form format tiktok was a you know or vine was a six second looping format tiktok was a different short video format like formats mean things and that's where the big the big breakthroughs come so maybe it's one of those the other side of it is like it's kind of like if you turned on accessibility mode on your phone and then open twitter it's like hey can you just voice to text like can you just read me my timeline which is not great so i'm not sure if it's gonna be a hit or not but here's what i do know just like in the early days of club has when an interesting person in silicon valley starts a new interesting thing and they invite only their interesting friends that place is a very interesting place for like the first ninety days for the past ninety days who knows if it's gonna be successful or not you get a call option on that and so i'm like fuck it i'm all in on air chat for the next like seven days let me just go let me just throw full force let me completely ignore twitter completely ignore youtube podcasting etcetera and let me just air chat the hell out of myself why because it's neville friends which is probably the most interesting group of human beings in my world in the business and tech world that's who's using it so all the content is interesting because the people are interesting and there's not that many people on there so if i'm even remotely interesting i'm like in the top point one percent of interesting people on this app and the same thing happened when club house came out i didn't think club house is gonna be there forever but i had told my buddy jason who i always thought jason's an interesting guy i was like jason quit your job and just be on club house like ten hours a day for the next thirty days once you're gonna work at your company we had gotten acquired so i was like just check out you're at twitch just check out cares no nobody nobody will know trust me as two thousand people in this place nobody does anything just stop doing work and just get on club house twenty four seven and he's like well you know like i gotta no trust you'll get more value out of this and you will your job and that's exactly what happened he went there he was honored her all the time he's an interesting guy he made a bunch of friends he ended up raising like a four million dollar crypto fund out of it made a couple million bucks doing it returned their money and like none of that would have been possible like he raised money from a bunch of club house friends and he made like you know lifelong friends they go on trips together in real life now and it's these early arbitrage when somebody awesome curate something in many ways hampton was like this you're an interesting guy you had an interesting idea and then you curated early group of people and you were like hell bent like i'm gonna make this a great experience for them and so that those first hundred days we're gonna be like the best hundred days of this whole product forever just because of what how that early day exploit hope not i mean it's okay it's just like a dating date like there is a honeymoon period for products for people for relationships where you know let me get that door for you me take let me take out the trash for you let me it's wednesday let me send you a little gift right you behave a little bit differently at the beginning of relationship than you do seven years in do you think air chat gonna be better than club house since it's actually gonna work too early to i've been only been on for like two hours so let me let me not do a hot take conclusion just yet but it's interesting for sure what's the fourth thing pay for learning i don't if i said this one pay for learning so this is instead of me going out there and trying to get smarter about something in this case ai i was like wait why is it that as as adults we don't ever go to school go to class or have tutors and so i told you this before i hired an ai tutor yeah and the guy you know people are like what what is an ai tutor and i was like dude ai is changing so fast literally every three weeks there's a new mind blowing paradigm shift in ai okay great there's thousands of companies getting funded i can't even keep track of them there's new models being released there's in a new talk that drops a new interview that drops where sam all says this interesting thing i couldn't possibly keep up with it it's a full time job to keep up with it so one way is you go read a newsletter or you join maybe a group chat or something like that that's good but what i decided to do was like do i use how do i spend money in an interesting way here how do i basically paid this guy five hundred bucks an hour and i say your job is every week you're gonna come to the table and you're gonna tell me here's the four my most interesting things that blue my i live in ai world he lives in ai world he's has to brings to me three four of the most interesting things he's seen and then i usually ask him question like hey i saw people talking about this what is it or cha said this thing i didn't even really understand what the hell he talking about or hey in my business i have this problem is there an ai tool that could actually solve this and then he'll go do the research and he'll come back to me and he'll he'll answer it and so this has been just like such a hack to be smart about ai but shave my time commitment like you know yes i'm paying this guy five hundred dollars for one hour of his time i'm kinda saving eight to ten hours of my time because i now literally don't have to think about it i put it out of my brain i'm gonna have a focus sixty to ninety minutes with him and he'll tell me everything i need to know have you ever used a gl g do you know what gl g is i know what gl yeah i i on i was the other side of gl you're an expert i did it too i remember basically gl g originally was started because it was like bankers who were going to either take a company public or wanted to invest a large sum into like let's just say let's just say mailchimp mailchimp gonna get acquired by intuit and they're hearing rumors about it so they go they would go and find people like me who use mailchimp like services and ask us questions like if mailchimp raise the prices what would you do right how would you react just so they can get like an idea for the market well there's gl g now there's t there's also intro and i also have been an expert on those and you could charge like two or three or sometimes five thousand dollars an hour like crazy amounts of money to be an expert do not i've been using it on the other end where i've been paying money to like get insights yeah if it kind of feels like it's cheating so like you can you can tell gl g or tejas or whoever that you wanna talk to your competitor or someone who works at or worked at your competitor and you can get so much information from them i read this i think i told you about steve cohen i read this book about steve cohen he basically is one of the largest hedge fund guys out there and one of his guys went to jail went to prison for many years because what they would do is they would use gl so much that they would be defend the experts and fly out to the experts home and get them to reveal a bunch of confidential information that they weren't allowed to reveal and then they would go and trade assets on that information which is insider trading it's so powerful that i've been able to do this it it's like been really amazing to be on the other end of paying these people i'm shocked i haven't done this for years yeah have you ever paid money i've never done i've never done it on one of those networks because to me i'm like paying somebody two thousand dollars and i outright like it makes sense for most of those customers because they're making very large investment decisions so if i can get better alpha better information for you know two thousand five thousand ten thousand twenty thousand dollars doesn't matter when i'm taking a ten million dollar position or a eighty million dollar position on a company i've never been in that that position where i needed to do that that's not what i sell what i do so scale i play at so like how do you justify paying you know for yourself like what are what are you paying for and how how are you justifying paying that much money i'll give you an example so let's just say that let's just say alright so hampton hampton the peer business a community business there's like five competitors out there a couple of them are quite huge i'm curious how they're acquiring users so you could just sign up and say i wanna talk to the director of marketing at this company and they go and find a former marketing executive or a marketing leader at these companies and be like so you know how and you don't have to you don't tell them your background or what you're doing and you'd be like so how are you guys how are you guys acquiring customers like could you just do linkedin ads oh linkedin ad didn't really work so instead we did x y and z and you can just ask all these questions and hopefully save yourself a year of time of making the same mistakes at other people in your industry so for e com you could be like what i'm not well versed account but i guess could be like you know what about shipping from your own warehouse versus hiring another person's warehouse you know things like that you could just ask them all these questions and it's made my life so much easier right yeah i i think it's more of like a scalpel than it is like a blunt force hammer where it's like you really it's a it's a very precise instrument you only wanna use it for very specific types of questions where the the trade off makes sense and there's many jobs where that makes sense and then there's many like in the com example you'd almost never do that realistically as an com part person but if you are like i've been on there and people would be like hey you use triple well and we're looking to talk to an expert who uses trip well and we wanna know did you evaluate three or four other competitors and why did you choose triple well over the competitors and say yeah i did that by usual i evaluate to the competitors here here's so here's the difference blah blah they really couldn't do that because they're not an operator so when they're making a big investment decision they have to they wanna they wanna go in with like real information versus random theories on their side where they they weren't actually an operator in the space right let's do another you everything i've got a book that i i think you should read so i read this book years ago and i just recently reread it because it's so good and i bet you've never heard of this person i'm i'm gonna ask but i know the answer is no kirk cor that doesn't ring about kirk corey does it that kinda does ring about who is kirk cor alright so kirk cor he's born in the early nineteen hundreds like nineteen twenty or something he's an our armenian immigrant or born into an armenian family where he like he's born in fresno california but spoke our armenian didn't even speak english he eventually drops out of like eighth grade so he's like this like you know he's not the richest yet but he's the rags part of the story where he's comes from nothing i think his parents were like farmers or something grew at poor learns how to fly a plane because world war two is coming up and he doesn't wanna be shooting guns so he goes into the air force and learns how to fly planes and he spends the war flying planes after the war he's able to save up enough money to buy ces one plane for five thousand dollars i think he saved up like two thousand dollars he buys a plane and his first business is flying people from california to las vegas this is in the fifties and sixties las vegas is like not really a thing yet but gambling is legal there and all these rich hollywood folks wanna go to vegas for the weekend he's their guy he flies him out there so he flies him out there and he starts getting into gambling while he's there as well and so through his gambling as well as his very small business of flying people out there he starts buying more and more planes and over the course of like fifteen years he kinda has a meaningful business to the point where he's like forty three or forty four years old and he's making the equivalent of like two million a year in profit and so he's got a good business well he sells this airline business for ten million dollars which is like the equivalent of ninety million dollars today he sells it in his forties and that's really where things start taking off with that money he buys plot land and he turns it into the pink flaming mango hotel which is one of the first big epic gambling hotels in las vegas then using the what's what's so funny just the flaming i just that's hilarious yeah that's his thing and by the way while there one of the waiters who worked for him has a son and kirk always treated this way really nicely and so he eventually named his son kirk ag his first name being andre so andre kirk ag the famous tennis player named different yeah it's kirk corey because he's known it's like a he's a good employer he's a good guy takes his small little casino par and keeps on growing and by the time he's in his fifties and sixties he starts buying other companies so he buys mgm which at the time was a lot it was it was a a production studio movie studio and then after years and years of doing this he just par all this to eventually he's like eighty five years old and he buys ten percent of gm and then at eighty eight years old he tries to buy the entire chrysler company and he almost gets it done at like thirty billion dollars but what's interesting about this guy kirk corey never had formal education so he's i guess he's a a wall street guy who's not actually on wall street he's a banker type but he buys all these companies with no education he's very private so there's like three or four interviews ever about this guy and he's got balls of steel he just like he's a nice guy but he's a heart negotiator and he's just puts his money where his mouth is and he does this until the age of like ninety four when he dies so the days die the till the day he dies he's making deals and he's really low key but he dies with like a net worth of like fifteen billion dollars and if you like you know you and i have big kind of been into the whole capital allocation type of thing this is the guy and he's done it without any background no pe very fascinating guy i have to apologize to kid rock i thought you were the bill of the week actually it's this guy this guy is the affiliate of the week wow it is a incredible story the andre ag thing just was the cherry on top for me i gotta say thank you for adding that one and it seems almost impossible to me when it's by the way i'm clearly wrong but it seems almost possible that a guy could just like start charter flights for people he's like a pilot pilot turned billionaire that sounds so like the amount of here's capital he had to a mask to end up owning ten percent of gm try to buy chrysler for five billion dollars like how the hell did this guy compound at that rate for that low that's so insane the book is called the gambler it's a really good book but basically he's like i'm a gambler at heart i love gambling is he's like i i'm in it for the thrill but basically he caught a couple trends the first being obviously airlines weren't popular and so like his airline was kinda ricky dink and he just kinda bootstrap it for like fifteen years and so it's kind of inspiring he started the airline when he was like thirty two right when he got out of the war it wasn't really a hit until forty four and it wasn't that big of a hit it was a good business but it wasn't like some epic epic thing but he sells it for ten million and then two years later he buys it back runs it for three more years and then sells it again this time for a hundred million and the the trend that he caught was that airlines just weren't a thing and so they were kind of bootstrap thing they weren't they didn't have these massive barrier entries like you would think of today or you have to have tens of billions of dollars i mean starting the airline today it seems just like insane it wasn't like that and then the same thing with las vegas where gambling it wasn't exactly like that where it wasn't like that big of a thing las vegas was i think he the plot of land he paid for i think it was eight hundred thousand dollars and then he spent another like couple million dollars to build the pink flaming ming and he just got these hits early on where he caught these trends you know vegas airlines things like that and he caught them all early on but here's the inspirational part of in my opinion he wasn't really a baller until his mid to upper forties and he was in the game for literally ninety five years when he died yeah i think the you know mu brian when i was talking to him me was like you know there's three variables that matter when it comes to wealth he's like it's all about compounding so he's like it's either the rate that you're compounding so the percentage gain every year it's the length of the runway or it's the amount you started with and you could pull any of those three levers you either start with a huge amount then you don't have to have a high rate or a long time if you start with a low amount which is where most people start then you need a high rate and a long time or you need like expose a high rate and not that long time those are your variables to play with and you know if you look at buffett buffett thing is that he compounded for the longest time so he basically you know bought his first stock when he was eleven years old and yes at ninety five now he's you know if he hadn't given his money away he'd be the wealthiest man in the world or you know one number one number two number three somewhere up there and it's because he had an eighty year runway so it's not that his rate was that absurd it's that the rate was consistent and it was eighty years and and so it's like you know one of those things for compounding is like how how long of a runway do you get and for most people you know like for buffet and for others it's like the bulk of their wealth is always kind of in the last the last two or three turns of compounding because that's how compounding works if you're doubling every ten years then doubling you know when from seventy to ninety is gonna be doubling a huge number at that stage and people say that and and you're right when you say that but it almost discredit buffett if you read his biography or read any of us his early reports or his annual letters man even when he was like thirty five or thirty eight he had something like fifty million dollars in assets and people are like well he didn't actually make the billions didn't come until his fifties or sixties he was killing it for a long time like like he starts can be true right fifty million is still killing it and fifty million is not the same thing as ninety billion yeah yeah yeah that's for sure but if you like read about him he was like i think he said when he graduated college i think he had a hundred thousand dollars of his own portfolio which in the forties that's like having like two million dollars and he was killing it from a like a really early age and then his early compounding was like thirty to fifty percent for like six or eight years in a row i mean he was kind of the man from the beginning if you ever read about him when that episode comes out you'll like it that mona is basically like a buffett historian and a among historian he knows year by year what he was doing what he was investing in how much he had he like has chart it out he gave me like an oral history of warren buffett in a way that i really never seen and i loved it because i've met a lot of people who are super successful and then they it's like they're not kind of like students of the game in the same way that i am where i'm like oh did you ever go back and read all the letters and kind of d them they're like no i was just doing my thing right or like i know great investment like do you do like detailed kind of models or like do you write memos that like you did you go back and review them and you track your hit rate like nerdy stuff that i like to do and often very often i would say more often than not the answer is actually no i don't do any of that shit i just like focus on what's in front of me mean just do that thing so it's really nice when i see somebody who wins with the same place style i have where they they kind of are a nerd about it and they do like to go back and kinda chart things out and break things down and and kind of analyze it a little bit themselves and other people and and try to use that to kind of reverse engineer you know some lessons so there's pretty cool to see that what was your takeaway away after he said that like i said i think it was reassuring in a way it sounds silly to say but it's true like whenever i meet a more successful person than me who does things the way i do them i feel good inside right like i i feel a little reassured like oh that's cool like this person like it reassure me that my method can work right i already believed believe it could work on this why why why that's what i be doing it but it's even more conviction that this works i don't need to shift what i'm doing in order to make it work when you see somebody very similar to you maybe similar demeanor similar philosophy similar approach similar work habits you know i i like finding people who who have a match because it's very hard for me to change my nature or to change my style or change my habits so it's actually better for me to double down make them super strengths and find other people who've have won use with those same strengths and to look and learn from them and what they did versus right try to become some different guy playing some other plays out that i'm not familiar with it that i'm not good at that i haven't done for fifteen years already let me wrap up by telling you one last thing and this one is is gonna be short because i'm not terribly well versed on it you would know this guy better than i would actually what's his name mike nova nova the crypto guy what's his name mike nova regrets nova regrets so i think he started or help start fortress which is a massive hedge one right yeah he's got this new podcast called business un titled right now on youtube i think it has three thousand subscribers even though they're like thirty or fifteen episodes in his podcast is so good it's him interesting dude it's so good it's him and this other guy named mike barry mike barry i believe is a real estate guy it's a chain of hotels or something like that really high in hotels it's sort of like the all in podcast where it's like billionaires is talking about stuff and that's one of the reasons why it's exciting but these guys have like a like all in is not even remotely i wouldn't even use the word blue collar at all to describe those guys or what they think of themselves this podcast they kind of do have that vibe where they're like born they weren't born wealthy and they still remember where they count came from and they're talking like their small business owners except the numbers are absolutely massive it's a beautiful wonderful podcast you gotta listen to a few episodes i'm so jealous of this thumbnail style oh man i see this and i just wish this was our thumbnail style this is like dollar bills it's just fucking awesome dude it's great man it's a real you hadn't said this i wish i could just i wish i could have just you could've have just shown this to and i'd be like let's steal this because this is so so damn good of a of a thumbnail style well they only have like three or four thousand subscribers how many subscribers do they have in their youtube i think it's like thirty eight hundred or something like that yeah you're saying we can't steal it nobody else yeah we could steal it it's really good this podcast is so good i like and they have amazing guest like they even had they've had snoop dogg on recently or they'll have the founder of e or a bunch of like really big names and they just shoot the shit and it's wonderful it's so good and they tell stories about starting fortress capital and i guess wes eden who started fortress i think he eventually like bought railroads or something like that and they tell the stories but they have this weird blue collar down to earth kinda of style that i've been digging it's really good alright that's a big big endorsement i like that i gotta ask you what do you think about the fact that so many people have podcasts like it's pretty remarkable when we started this was four years ago roughly four years ago i think and we were not early to the podcasting and we were like a decade plus late to the late felt late at the time but i would say since we started it it's now like incredibly common if you're anybody like the number of people who start a podcast is is that are kind of like interesting people from other other walks of life right like investors business people athletes whatever it's kind of amazing like one of the content when i was gonna talk about i was chase red has i new pod with lebron james you saw this i saw that that's awesome right it's like lebron is podcasting this is amazing what the hell is going i love the athlete ones a lot of the guys are do it up now too tomorrow us has one i love them so what's your take on this like what what where does this kinda like where does this go or like what what do you think is gonna happen with like everybody starting to podcast a i love it as a fan like i enjoyed listening to them b i don't think they're gonna last that long i think it's a lot harder than people realized to do it for a really long time i think when you and i or when you first started this the common thing was you guys are gonna run out of stuff to say i hadn't really felt like that much there sometimes times where i'm like what else can we talk about but in general that's all that's only happened ten percent of the time and i don't think they're gonna run out of things to say but i do think that it's it could be a lot harder work i mean you're signing up for something i'm shocked that tim ferris has done it for ten ten years i think that it's it's a lot harder to do it for many years and people understand do you agree with that yes and no i think that i think there's a problem with it i don't think that's the problem i'll tell you what it is but but on the running out things to say i think most people will choose interview which is a kind of infinite runway format like oh you just bring somebody on and you talk to them and then you asked them questions you bring another person on ask them what we do when we don't have guests on is a lot harder for to to have longevity with because it's like how many interesting things are me and sam gonna be able to say of original content versus an interview or reacting to news so i think reacting to news an interview or reacting to tv shows like that's always gonna be a format that has like infinite runway i think most people will do those and they won't run out of content i think the problem is that how many podcasts on average are you listening to it at any given month five and you're a power user of podcasts that's funny yeah i mean maybe less three to five right not not a shelf space is just really goddamn small i don't think i don't think most people realize this i i think they think it i don't even think it's a discovery problem i think it's a discovery problem because people cannot consume that many podcast podcasts so for example i think what a lot people do is they're like oh yeah use twitter or use instagram oh tiktok comes out i'll i'll use tiktok like they kinda think everything social media and your if your experienced before was well if i'm just interesting like people can people follow me but it's like i can follow literally like five thousand people on instagram i can scroll through in one instagram i'm sitting and i could see content from two hundred people in that like you know that thirty minutes but my so the shelf space is huge on every other social media but the shelf space is tiny on podcast podcasts people listen at one two three on average in rotation and so the question is can you break into enough people's top one two or three podcasts and you're going up against the habit they might have had with other podcasts for five years the hope would be they expand the the market that new people start listening to podcast podcasts and i'm sure that's gonna happen to some extent but i think just like the supply demand is so off the demand is so small of the number of podcasts somebody will regularly listen to that it doesn't matter how many of you people create a podcast it's gonna be very hard because the shelf space is too small but you do realize that it's over two times the amount of people listen to radio than podcast podcasts i mean if you go to where i'm from and you talk to some certain people they they're like what's a podcast like it's still the music dude yeah but right it's not like am radio but there's still a lot of market for podcast podcasts particularly amongst like a general population like someone who cares about lebron like i bet an athlete will get significantly more new but what what i'm saying is i think the best podcast in every category are gonna grow like you're saying like there's still ten x more headroom for them to grow let's say however it's just that there's all like the number of winners is very small in podcasting versus on instagram there's so many winners so many people who have following either small like just enough to keep you hooked enough to keep you engaged it's very hard to be a winner in any category like let's say i wanna start a true crime podcast or a business podcast or a sports podcast the the ones at the top are gonna keep getting more and more and more and more and more downloads because like you you have an audience now so it's easier for you to do it to do it from scratch when you don't have an audience i think it's basically impossible yeah even people who have an audience look at like even people who are who successful or have some audience it's very hard to to boot a boot a podcast up i don't know i think i think it's the shelf space problem is my my take of like what what the limiting factor here is it's just that there's only so many number humans who listed to podcast podcasts that number is growing but the number that's not growing is how many different podcast podcasts they're gonna regularly listen to because they only have so much your time but they're gonna dedicate to ear entertainment right is it good the jj and lebron one i would say it's amazing and i mean that in the literal definition of the word not like the content is amazing it's just like i am amazed that this is happening i am amazed that lebron james is sitting down and explaining to me like the the marching go screen it's like what's the go screen and he's explaining what this is what how it works whatever i think they really need to work on getting the like like they need overlay it's like way too as and o's like they need the overlays where you're gonna be able to see an actual clip of what they're talking about because it's like so abstract that the average version you're not gonna be able to follow the other thing is i think it's gonna be hard for them to resist so what's happening now already you could see is the clips where it's just lebron talking about the turning point where he you know when they before winning his first championship it's a story time with lebron stories out with lebron is always gonna get ten to a hundred x more views than lebron and jj red explaining this defensive coverage and how to how to how they make adjustments to it right because it's like one is just a juicy story and the others like really hard math that you need to learn the basketball basketball equivalent of math and so i think what's gonna be hard is their editors gonna be like alright cool we should just like hey asl lebron like if he think it's better than jordan because that's gonna get ten million views like it's is so there for them and it's gonna be interesting to me to see do they stick to the spirit of what they wanted to start with which is as and o's real basketball talk no hot takes no no it's not an interview with lebron james which would always do well it's like them talking about you know spacing on the wing you know like random like basketball x's and o's tactics it'll be very interesting to me to see like six months from now what's happening but you know what even if it's just a mini series even if they just did like twelve of these still phenomenal amazing for jj red amazing for lebron brand because i watch us i'm like oh shit i get why they say this guy's got crazy basketball iq like j jj red will bring up some play that happened four years ago on lebron the man too right he he's such a he's so good but he'll bring up something and lebron will have like perfect photographic memory recall of the play four years ago on a tuesday night in orlando and that's just kind of amazing so for his brand it's like what the last dance kinda did for jordan where it's like oh man jordan just amazing lebron is also like playing the legacy game where he's building his brand of like dude lebron knows shit man his basketball iq was the greatest of all time like he's trying to beat the greatest all time in other ways and so even if they only do ten episodes and never do it again mission accomplished dude but what i liked about jordan was that he didn't give a shit like he cared like you know if you asked jordan to come on a the podcast he'd be like dog that's beneath me like the not a chance and i kinda like that podcast weren't kid at the time he went on oprah and he's smiling and he's you know given away stuff on oprah like he did the things that were the equivalent podcast at the time right like he was very image conscious you know the great quote about jordan the the the they're will you take a stand politically like you know who do you support for this election and he said republicans buy shoes too yeah and so he's like i'm not gonna comment jack shit about this because i'm i'm here to sell sneakers it's like alright you know the guy was very image conscious i'm don't give a shit about sports but anything of the lebron is part of honesty honestly i would listen to it i appreciate like the best talking exactly there's appreciate greatness also it's was just fascinating to say oh that's interesting what would you do if you got the a list a plus plus star in there still active in their game to sit down and do a podcast with you what would you do and how would you do it how would you just up the vibe they're popping wine the drinking wines do they're both into that but that gives a different casual feel they film it in a certain way as a content nerd there's a lot to pull from it who's purchasing it do they own it tommy alter and jason gallagher i think is the the producer of it yeah they the it's like a collab between jj j's media company that he does with tommy and lebron media company uninterrupted and so they came together to to create them i mean a huge poll for jj right oh dude that's like yeah it's like travis kelsey dating taylor swift or something else it's like travis kelsey is great you're one of the great tie in jj wren it's a great basketball player but goddamn damn that's a great pull still yeah that's a good pull alright is that is that the pod yeah that's the bottom alright that's the part yeah i feel like i could rule to where i know i could be what i going to from at all in it like a days off on a road travel never looking back on