this is the most popular episode we do every year it takes weeks of planning i'm out fifty bucks because i got this new jacket on we're all dressed up and why because it is the mill awards it is our end of year episode where we go through about fifteen categories right actors they got the oscars and musicians they have the grammy well what do business people have they got the million awards and this is where we share a bunch of different categories like our best and worst investments of the year you know where do we take a big l on an investment where do we win on or we'll do a category like person we would most bet it all on who would we if you have to invest our whole net worth on somebody who we bet it on we got me sam and andrew wilkinson we're all here we've been doing this for three years now these episodes are always the favorites this one went long we're gonna do it as a two part so in part one we have categories like billy of the year best business that we think somebody else should go do our favorite moment from from the podcast this year and the biggest change that we are making personally in our game in twenty for twenty twenty four and in part two we have a whole bunch of categories like our favorite un sexy business and wild predictions for next year so enjoy the million awards twenty twenty three i feel like i could rude where to know i could be what i want to from at all in it like a days off on a goal less travel okay what's up guys is my favorite episode of the year andrew wilkinson is here sam is here sam you're looking dapper andrew you look at dapper sam i gotta say the whole dressing well thing i'm bought in now i see it you don't look like a science teacher you don't look like you're from a different era you just look sharp my friend yeah i couldn't find my cuff so i thought i was gonna look like a farmer on this thing thank god i found them right before we started do you guys remember how trump had like the cl football team into the white house and they use like the lincoln gravy bowls for like barbecue sauce that's how i feel right now with this person who bought me tiffany crystal for my wedding this is the first time they're being used and where they're being used for whole foods brand lac so shout out to that person andrew you feeling good you're ready to do this thing feeling great yeah i'm this is the best of dressed in you're we're happy that you did it here alright so this is the mill awards we've done this this is now sean four years running we've done this or is it three i think four thirty three i think it's three and we've got we've had eleven or twelve or thirteen categories we're gonna do favorite m gas we're gonna do bill of the year biggest change we're make for twenty four the person we bet it all on we're gonna do a bunch of different stuff and we're gonna try and go somewhat fast for each category but sure we're gonna have interesting stories for each one sean you wanna kick it off where do you wanna go yeah category one this is the familiar award for our favorite m m episode or guest of the year sam start us off who you got alright this was a tie no it's not a tie we're not gonna have ties but i'm gonna say the top two that i had was scott gallo so by the way we have a clip that's gone viral on on youtube where it's a clip from the scott gallo pod where he's talking about much he made i'm talking about how much i made and people are just ragged on us both so hard because they say that we sound so depressed but i'm gonna give it number one to kevin ryan kevin ryan's the founder of guilt business insider mongodb d i think kevin ryan was the best episode i think he was the most wise person and well balanced personally had who's had crazy success you know what else he did that i liked at the end of the episode he was like here's how i set up my company to maximize like kind of the gain i get out of these companies been paid the least taxes and i tell you what no rich guy i ever says that no risk guy ever tells you this is the structure i use and he said it on on air he's like here's what it does it lets me live in a high cost state and i'm effectively only paying fourteen percent and my kids are only paying zero percent on what they're getting out of our our capital gains due to usps so he owns the share he he's like i only work on projects that a q usps eligible and long term capital gains i'm not looking for cash flow income because he's like i got your point where i i have that like you know david day needs settled to so you have to get to there he's like but once you're there he's like you you take your q usps you live at a high cost state you then gift your stock to your kids trust so you set up kids trust you gift your stock to them before you raise a financing round so you're taking only like let's say a hundred k out of your lifetime gift tax and your kids now own sbs eligible stock when you sell you're gonna end up paying only the state tax so you'll pay fourteen percent california in new york you'll pay no federal and then your kids will pay zero percent wherever you know likely whenever they they get it out of the trust at their at their given point of time you're getting usps you know the ten million dollars tax free for you times each of your kids i can get to fifty million tax free if i got you know three or four kids or whatever and i was i don't think they've got i don't think they have q sbs in canada land do they no we don't have we have there's all sorts of other stuff and benefits and stuff but there's a great saying on this stuff whales is only harpoon whale only get harpoon when they surface right and he just surfaced in a really obvious way and you know there's just some anal re retention irs guy listening to the str right now strike that all from the record what what's yours andrew my favorite was sarah moore so sarah moore she's a crazy story she'd had a really troubled childhood basically got adopted by this wealthy family they ended up putting her through a harvard business school and she went out and she bought this business called egg cartons dot com and this story was just incredible i feel like so many people hear these wild stories about tech bro billionaires you know raising a bunch of money and hitting it big making trillions of dollars and i think her story is much more realistic for a normal person you know anyone she really kind of is a testament to the fact that anybody can teach self business and can go by a business that it's really not rocket science and i loved how simple and tactical all of her stuff was she's so said a lot to story i'm trying to stay low key and under the radar and i think it's been our one of our most downloaded and viewed episodes with like five hundred thousand thousand to that i'm so oops well so the smartest thing she did is he like she did the the michael jordan like i'm retiring this is the last thing like you know i'm never going out again and now if she it it immediately as soon as you said that in the intro i was like i have to listen right there's definitely episodes i kind of check out of or don't do that was a great let lean i i i think that's a great one the by the way there's a quick follow up to that because that store that that story the sara story was falls in the category of kinda like too good to be true so you know look at all the elements it's basically like here's this super hot woman who grew up you know super poor couldn't even get to college somehow ends up at her business school there must've have been something happening there a family i get adopted her along the way that's like the plot of the movie blinds side then it was buys a business but has no money remember because she grew up super poor so bought the business with zero dollars cash down how she found the business was she you know hired fifty interns off of craigslist and like snuck them into the harbor business school like library to work with her on this it and the app applies this business egg cartons dot com for million you know it's a million multi million dollar business super stressful there's no pictures of her on the internet there's no interviews over her on the internet alright we're like the only guys who would like done this so there was a lot there that like i came out big thinking did i just get elizabeth holmes this i i might have oh god this i might be part of the documentary here alright let me let me at least make sure i look good if this gonna end up on netflix one day and she flew out after the episode she's like i gotta meet you so okay why and she's like i just i need to know who i'm dealing with here that's so she flies out we go get lunch here in the be in california she flies all the way from boston and everything checked out it was if she is elizabeth hole she's the greatest elizabeth you've ever seen you know she looks like when she shows like she told the story she showed me the old photos on here you know she everything and she's like i'm so glad you know people have been pretty respectful because i said on the upset please don't bother me and we we did a form instead of her like email address like here type of questions in this form and then we'll answer the form how many how many messages did she get a lot she had said after the first appearance on it she got like like the netflix bravo like other people had reached out to like can i do we wanna do a show on your or movie on you wow alright well kudos us to sara more what what's yours sean alright my m guest year is gonna surprise you guys is connor price and connor price is a was a guy who was working in a warehouse he was stacking boxes in our friend's warehouse in ramon warehouse and he was like a wannabe be rapper white guy and you know like that's kinda cliche but he actually made it and he made it in a very interesting way he figured out how to go viral on tiktok and he was not a social media guy he refused to even post on social media was too shy his wife was like you gotta do this is a great way to get the word out and let's just have some fun with it and she kinda became as like his manager and they now have racked up i don't like a billion views on tiktok going viral and the reason i say connor price is not just because that's an inspiring story but i took away one big lesson of like the it's like i realized that the puck has moved and i'll give you guys the short version of it i think era one of marketing was sort of like let me interrupt the your programming in order to tell you about my product right that's commercials that's like radio ads that's how things used to work era two became hey let me send this to an influencer they'll kind of hold up the product and make a post about the product so now i'm not interrupting your programming i'm kind of using this trusted influencer but it's clearly you know still an ad though you have the content is buy this product it's great and what kind of price is doing is a little bit different he he creates a little skit and in the middle of the the payoff of the skip the hero of the skip the one that saves the day is this dope song and the fifteen seconds of the dope song and that gets people to go and actually want to go find the product and now i see this everywhere this is how mister b sells chocolate too he doesn't hold up his candy bar and say this is a delicious candy bar you should go buy it he says i recreated willy won chocolate factory and inside this factory is he makes like the product is baked into the content the content is entertainment around the product and now that i see that i can't un see it i see it everywhere and it's part of my kinda of core business strategy now even we changed like that instead of saying we're gonna stop we're gonna tell you about this thing we created a segment called the thrill of the show we we teach a lesson or entertaining story and then we tell you about the product in that story and that's how i think marketing goes down connor think of a shout up to his a wife too just a total shark in the best possible way yeah she was hardcore alright you wanna move the next one billy of the year how do we describe this one just a billionaire who's fascinating it's just someone who's ball out of control you don't even have to be a billionaire you just have to have that that billionaire str the ability to to walk with subscribe and play the game a little differently so somebody who is super successful but in a way that we really respect we'll go with andrew first two you got so mine is very obvious it's sorry the landline over there you still have a landline dude did you go public if you the gate the gates the the gate of my house it's like the super old school system so i have a landline just for that dude you won't you better only be talking to presidents on that thing yeah it's red it's red like the bad phone so mine is pretty obvious it's charlie mu i think we all know who he is for those of you that don't he's warren buffett longtime business partner he just died last week i think he was fifteen days or something short of his hundredth birthday he was ninety nine and the guy was completely sharp to the end i think a week before he didn't interview with jesse or what's when name becky quick from cnbc and i just wanna tell you a story about this guy this how sharp this guy was so chris i were having dinner with him one night and all of a sudden this guy burst into the room and he's like charlie i got i'm doing a deal right now i need to know an answer to something and this guy walks in he's like thirty years old and he just starts rattling off a bunch of questions he's like okay we need to do it at five point six percent interest for this many doors and charlie just asked a couple questions and i says okay good cool and know the guy just like says buy to us and leaves and charlie explains that it's this neighborhood kid who he's a acidic jew tried to convert him to judaism twenty years ago going door to door with a bible with with bibles and they ended up becoming friends he mentored him they he started buying apartments charlie backed him on this and now they own a billion dollar real estate portfolio of los angeles apartments and he's just this neighborhood kid his name is avi and and they built this huge business together and charlie started doing this since he was ninety years old his ninety year old side hustle is a billion dollar real estate portfolio god damn andrew is this gonna be like a a couple that's been married for eighty years and they both died at the same time he is is warren gonna like is he distraught you think in the same way a marriage would be i don't know i mean yeah buffett really old too and i think if you think about the actuarial tables they really don't have much or buffet wouldn't have much time left but hopefully he keeps going for years he named to or he said he has a successor and everything lined up but i wasn't sure if he's gonna be like a marriage where like he's gonna go like next week but i guess we'll see funny is they've had successors since they were like sixty everyone's been saying they'll die at time so they've gone they've cut a lot longer than i've everyone thought alright mine's palmer lucky the ceo of and so we had palmer lucky on think two years ago now it was an amazing episode but here's why i like palmer lucky he says what you wanna say if you're were a billionaire but you'd be too afraid to say it and so he has got a lot of really good quotes of him and he's kind of a loose cannon in a in a few ways like him and jason cal have gotten into it but frankly i love it so he's got this great thing that he did he spoke at a conference recently and he goes do you guys know what the number one profession that children wanna be it's social media influencer the next is professional gamer the next is a youtuber and the problem is that you can't tell kids to follow their dreams when their dream suck which would is like a great lie and he goes do you know what the number one dream for kids in nineteen seventy one in nineteen seventy one was it was an astronaut we had just gone to the moon these guys fighter pilots phd mathematician superman who all were also really good good looking and well spoken it was the ultimate american hero ideal for a kid to see that and say that's what i wanna be okay then i say yes you we should tell kids to follow their dream when it's social media influencers i should tell we used to tell them their their dream suck and don't follow their dream so he's got these really like articulated wonderful points that i appreciate he dresses silly he's got a mo i'm a big palmer lucky fan yeah i like that one that's now two years in a row andrew gave him the nod last year for billy of the year and now sam comes in again with palmer i love it he's we gotta get him back on man he was he was really good on the pod he had super interesting ideas and also like he said speaks his mind he says that he flies commercial and that he prefers to see to sit by the bathroom he goes because that because my my grandpa he goes my grandpa was a pilot and i just love being around everyone i don't truly believe that but he can continually con claims that's true what's yours sean alright my billy of the year is gonna be an entrepreneur who i think has a i don't know how close they are to the billy number i think they're probably close when you include their wife that's a little hint for you i wrote down a couple of bullet points on why this person is a bad and you know you're a badass when your a couple bullet points goes to the roman numeral thirteen let me just read these off in rapid succession okay this person has been a rapper an entrepreneur an investor an author they are a motivational speaker they have a badass ass wife who's even more successful than them they somehow married up even though they're super successful themselves four kids and when i called this person to prep for the podcast they were on their way you know they're taking care of the kids taken them to their soccer game yelling and how to get lat where's your shoes you where where'd you put your shoes yesterday and that just told me they're they're plugged in as a dad versus you know four other people are raising their kids they own an nba team they're part owner an nba team they built a coconut water brand a private jet company they discovered david gag before he was david go they they actually invited david to live in their house and train them every single day for thirty days they're like running so they created a running festival they'd like pickles they're creating a pickle brand they created a fake mount everest because he's like i can't go climb everest but i'll take this mountain and i'll climb at fourteen times and it's the same height as everest he came on the pod and had one of the all time classic lines about some other competitor of his here he goes keep the money warm thank you thank you for keeping the money warm for me i'm coming and keep the money warm has just it warms my soul he is just having fun out here he's got great life philosophies that about having adventures multiple times a year to for to have a life will lived he he also got angry at me for asking him what his monthly burn was yeah he calls sam out for badger him we had to cut it out of the episode because he got to badger i did badger i i said i'll ask whatever i want and i respect to your i like i ask you to say no question seven different ways until he fine you will he didn't wilt was like that's personal shit sam are you pissing me off and he he is jesse it's slur that is my billy of the year that's a good one yeah i i had him on my list i thought you were gonna pick him so i i backed off i think jesse's an amazing person he also has this calendar i keep getting facebook ads for it and i'm gonna buy one where you like to what did you say he goes i'm fifty years old i only have thirty summers left i'm planning exactly i'm gonna spend them it is exactly i think was called big ass calendar alright category number three what is the biggest change you're making for twenty twenty four but before we do it we have to say what we said last year andrew you said being better at responding to imessage you were like i've i've gotten my email system under rep but you know you're like i have so many text messages i'm bad at replying it makes me feel like a bad person and a bad friend sam you said i'm gonna be less of a dictator you said i'm gonna lead this company without being a dictator and being less metrics obsessed i'm gonna be more vibe driven more calm i nailed it by the way just for the record yeah i was gonna say and i said i know i'm i don't know why i think i said something else but i think i said knowing when to use my impulsive ness and when to ignore it that so those were our three sam you wanna go first so you said you nailed it i nailed it i've i've been way less metric focus i try not to talk about sales or anything like that ceo i'm a vibe ceo you know i'm not the ceo but my ceo is metric driven but i'm not as much so i i i calm down and i think i'm very easy to be around at this moment but next year so i making a few changes one i'm gonna move eventually i think i'm gonna do the most tuxedo guy tuxedo thing ever i think i'm moving into like greenwich connecticut that's sound a joke that's serious so that's gonna be a big change but you know what i'm gonna do in two thousand in twenty four is i'm gonna get i'm trying great grayscale scale you know i you guys know what grayscale is that's when you there's like if you go to just google and you'll see the directions on how to do it but if you type in on your phone like color you should see it where you can switch your iphone to only be black or white so i'm doing that right now because i've been using my phone to read books to my daughter and i hate having that bright with all those colors because she stares at them but the bigger switch i'm gonna do is i'm gonna get a dumb phone have you guys seen dumb phones it's like a nokia or a light phone i cannot stand phone addiction it's really bothering me i'm totally addicted and i'm afraid to set a bad example for my children so this year i'm gonna move to a dumb phone which is similar i guess to what you're saying andrew you're breaking up with email so two well two thoughts on that freedom jump to that so one the bright light you get at night you wanna actually peter t recommends recommend switching your phone so that it's a red screen instead of grayscale i can teach you how to do that you tap your power button twice and you can make it a shortcut to make your screen red and red light doesn't affect your night vision so that's what i do that said there's been studies on color and if you d your phone if you make a grayscale scale it's less stimulating you're less likely to click into stuff what i've done is actually installed something called freedom and freedom plus screen time basically block everything i've been doing that but with opal you know opal i think it's the same thing yeah similar so it's like i basically have no ability to get through it like there's i i i i have not been able to figure it out and so i have no email on my phone i've blocked a lot of texting i've blocked every basic basically every fun app and i feel like an addict like i i feel like really irritable i'm going through withdrawal right now but the change i'm trying to make so i i nailed texting last year i got this amazing app called text dot com which is basically like superhuman for texts dude you've been you've been tweeting out like lakes you're like good like i you like refer five people and you get a t shirt or something i love it i love i absolutely love it but the problem with that is that i've now gotten so responsive with text i'm so good with text that i'm getting more text so you know you send more emails as you get more emails i'm now getting too many text and because i built my email system last year i don't respond on email as fast and so i'm getting more and more text so i have that problem the big thing i'm trying to do this here is i'm trying to break up with email fully so what i've been doing for the last two weeks is i can't access my email and my assistant sends me screenshots literally of any important email that she thinks i need to respond to and i just tell her what to do with it and what's interesting about that is when you're in a flow state when you're working or writing or doing something you'll often have the thought oh shit i have to remember to send that email and so you jump over to superhuman you send the email and then you know you might see ten other subject lines and before i know it i'm like down a rabbit trail reading like a pac hem mccormick newsletter or responding to a problem or something like that and so what i'm what i'm hoping is that this new system will only be the things that i absolutely need to respond to and there's no additional distraction so we'll we'll see how it works let me just tell you two one for rich guy things that's andrew did that are true rich guy thinks not these fake ass not these wanna be rich guy thinks first thing is he said you know what peter recommends which is great he didn't say you know what my doctor peter recommends he ran to me that yeah recommends to me when i see him because again he's my doctor so that was the first great thing you did you didn't brag when you could brag the it's the wards not sad it's the dogs that didn't bark right that that you really gave yourself away as being truly comfortable with yourself secure person and i appreciate that the second thing you're basically at the stage of trump and others that are just like i just get my email printed out and put on my desk and i just quickly mark with pen and then somebody goes i don't what is email actually i i actually don't understand how the system works it just shows up on my desk you're basically at printed email and printed email is like you got louis vuitton you got like get a broken bags you got at the very top of the luxury pyramid is printed email and you're basically there you know it's crazy though it's really not it's not in the inaccessible thing like so i have an assistant in the philippines and it's like a thousand dollars a month and she does it right so it's like it is something that a lot of people is not that it's an expensive it takes a certain level confidence in your lifestyle that you're not missing stuff right you you are not lacking something and so you're able to do this that type of system so it what's interesting though is i've done this i've been in this cycle for fifteen years right of getting overwhelmed usually once a year i get overwhelmed that i dial everything back and sam i've actually had a flip phone i've tried the dumb phone the end of the day you need to order door door and uber and do basic things so it didn't work for me but i had this moment where i was going through one of these cycles and this was in twenty ten and my friend asked me out for sushi so i i live in victoria canada and i and vancouver is about i don't know a thirty five minute flight away or a two hour ferry away and so i go for a sushi with my buddy and i'm in this mode where i put my phone in my car and i don't look at it so i go have sushi we have a great time we're catching up at the end of the sushi i get in my car and i look at my phone and i've received an email from mark zuckerberg mark zuckerberg at the time was famous but not famous famous not like he is today and i'd emailed him because i heard he was coming to vancouver and he didn't respond for two days and then at eight eight o'clock at night or seven o'clock at night i got this email that said hey do you wanna go for a drink from him from zach and there is and i checked this email at eight thirty or nine and there's literally no way to get to vancouver after nine pm the ferry leaves at nine pm there's no flights etcetera and so i missed my opportunity to go up for a drink with mark zuckerberg one on what while he's out of his element in my hometown and so i always think about that story whenever i block my email and do all these things i still always think about that that's insane that's so funny to imagine somebody who's like yeah i really wanna make this lifestyle shift have to he'll be good i'm gonna get off my phone but you know what if mark zuckerberg just emails me and i happened to be at sushi i missed the one time he's in my own hometown in my neighborhood you know and then like jessica was there afterwards that she wanted to hang out but then i just didn't have my phone on me but it actually that's incredible it's a very sad story it's very a difficult way have you tried to like catch up with him and be like mark hey yeah i was doing a dump thing you know what it is i'm i'm walking around men park and until i see you you have to do the andrew what i want you to give up next year at least when around me maybe sean as well is that stupid thing you all you and chris always do where you can make everyone put their credit cards in at the end of a dinner you did that with b sean and i'll why i won't name the other person but in the dinner at that one time it was probably six hundred dollars and i don't know this personal this person's finances but i i know they aren't where you are and this guy had paid for like a six hundred dollar meal and i don't wanna be a bitch and be like call everyone to put we were at sushi and this person doesn't eat fish it's something they paid for the meal with the don't eat i i think a sushi awkward it's born so what basically the story is we were all out for dinner and chris and i said hey we're you instead fighting over the bill let's just all put our credit cards in we'll let the the waiter choose the card i wouldn't on you we didn't have to what what are what what i noticed one of the weird things about making money is that there's this weird dynamic that happens where when the bill comes if you pay the bill you're showing off or you're implying they can't afford it and if you don't pay the bill you're an asshole because you can afford to and so that's why we do that well so canadian of you yeah but well alright john what's yours what am i biggest change okay biggest change i'm making this is something i started to do but i'm doubling down on it so this year i turned off two profit streams that i think combined we're making like one point two to one point five million a year of profit i just turned them off nothing was wrong with him as turned them off i lied actually there was something wrong with them they were just okay they were just okay me meaning it wasn't something i really love to do wasn't something i hated to do it was making good money but it wasn't making amazing money can you say what those are yeah one of them was my course so i i was teaching this like power writing course and you know i was only teaching it basically two to three weeks out of the years you know roughly ten days on average a year but it would generate you know whatever million bucks a year of profit and but i didn't like being a course sales guy like i like teaching but i'd rather just kind of like maybe just do it for free on the pod or something like that do it do like a master class episode instead so i i just decided i'm not doing it and i was like okay that's just like less coming in this year alright then that matters to me so i'm like but i'm willing to do that and i also just announced that i'm shutting down my rolling so i'll only be investing personally now i'm not taking any more outside money just because it was like kind of another thing to manage like here's a group of investors i gotta like these updates i gotta keep it like you know i gotta keep it organized oh should i do this deal should i not do this deal i just decided i'm just gonna invest my own i don't i don't need to do this anymore and with that comes like a study stream of fees and carry that would come with a fund by i turned it off again didn't have to turn it off just chosen to turn and the reason why was i realized i was talking to somebody that was i had one day like you know what's like a christmas carol movie where like he gets visited by the ghosts and they're like they kind of tell the story like i talked to one friend who's in a bad relationship and they're not getting out and i'm like dude this is not what you want they're like yeah but it's not terrible i'm like but not terrible isn't your goal and they're like yeah but like you know i don't know who else is out there when if i meet somebody else then maybe you know i'll feel and i'm like you're just not gonna meet somebody else because you're dating this person and then i met another person who was in a job they did like same thing it wasn't a terrible job they didn't quit and they would they'd be open to a better job but they weren't seeing a better job because they were so occupied with the one that they had and so i just kind of realized if you want something great you gotta make space for great you can't just wait till your current thing get so bad and you have to end it or that this new amazing things shows up at your doorstep and it'll be obvious to switch and you gotta just say no to some some things that are just okay in order to literally create space so that a better thing can come and land in your lap and and be there you have the time you have the minds share you have the availability to take the meeting and something better lands and that's exactly what's happened this year better things have landed because i've done that and so now i'm like next year what else is there that's like kind of in that middle tier it's good not great bucket that i should just i should just get out what's it gonna be i'm thinking about what that what that might look like i i don't wanna say just yet but yeah there's there's maybe some other things i could do to free up more time or create some space what do you think about i actually well i am yeah it's funny you mentioned that so one of the problems with having to fund or raising money is that you owe people things right there's people that are given you millions of dollars and i shared a moment yesterday where i had a really busy day and i woke up and i actually felt really excited and creative and i made this big list of all these things i wanted to dig into that i was excited to learn about and work on and then there's a really wonderful guy who invested in a fund that we raised and he gave us i think five million bucks or something and he wanted to get on the phone and understand what was going on with an investment that we made and so me and chris had to stop everything we're doing and talked to him and we had a you know we had a really nice chat with him but it interrupted my flow state it interrupted what i really wanted to be doing in my day and the problem with raising money is that at the end of the day there's people who can call you and you owe it to answer the phone and they can interrupt you it at any given time and especially in a rolling fund there's like fifty of those people and so i feel this same way i really think that when you give your time to something like that you're taking away from something else but that's we're gonna get to best investment me we can go right there but some of the things that you're doing contradict that and same with me totally yeah like i'm doing the twitter subscribers for example but the thing about it is that i actually enjoy a i don't nobody can email me and say i'm a twitter subscriber i demand your time i've made it very clear that i'm only doing an ama once a month i don't respond to tweets necessarily i don't guarantee any response and so most months i spend an hour doing an ama that i find really fun anyway so for now i'm gonna continue doing that but but i've certainly considered that oh by the way i have an up i have an update on my biggest change for last year that i said we're was gonna be less i was gonna learn when to use my impulsive and went not to totally failed at that we there was a business idea that we had that we were like oh maybe we should do this business and i was like here's the reasons why i'm super excited about it but i was like you know what old john would've have just started it now new shot here's what i'm gonna do this business isn't going anywhere i'm gonna give myself a two week cool down period where i've i've done all the meetings i'm kind of like i know what's there i have the information i need but i still have to decide is this a business because you you know you don't date a business you kinda marry a business for like at least a couple of years and so i said let me give myself a two week quote on period to get off the impulsive this and i made it two days ended the impulsive of this period before i had my first customer and i was run in and it was so good and i was like oh i definitely didn't do the thing that i would have advised me to do which is to say if you still wanna do this in two weeks then you know this is a great business for you and i i kinda failed it that i gotta admit so still working on that one i i able to keep that one on the list for this year and then possibly shut on your rolling fun let's do person you'd bet it all on so mine was between two of our guests actually jason yan an austin reef jason yan had started block works it's a crypto media company i don't even like crypto but i love jason and i love his media company he scaled it to i don't know tens of millions in revenue and then austin reef started morning brew who was my competitor now i've gotten really close to him because he's in my core group at hampton but i'm gonna give it to austin because he's already sold most of his business morning brew i think he was twenty six when he sold it at a seventy five million dollar evaluation the company now is doing high eight figures in revenue i think whatever austin re does i would i would blindly put money in i i would i would invest in him blindly well that's not who i thought you'd would pick austin's amazing but that's a well you've come circle you're you your former competitor now turned dare i say hero well look i love these people that have the perfect balance of optimism and pessimism you know like they're like optimism optimistic pest pest pe like where they think something amazing are gonna is gonna happen but they're fairly conservative and they plan for the downside so he's interesting to me cool you got andrew who would you bet at all on so i mine's not really a business person necessarily you know i've been thinking a lot about like ai disruption and i think that if i had to bet it all on one business that would be incredibly hard because i think in ai there's so many second order and third order consequences and levels of disruption so my thought was actually if i could just be an investor in a podcast someone with a personal monopoly and my idea was andrew hub so i think he's got a incredible brand and he's doing the thing that he loves and is kind of babe for he's insanely likable he loves talking about all these interesting people about all these interesting things people have this incredible affinity for him and they will basically do anything that he says if people advertise with him where he talks about a product everyone will buy it which means that his ads like we tried to buy an ad for aero press a year ago we just got an ad for press literally yesterday and i think we paid some you know very high number because his audience is huge did be so results from it yet i don't know yet i can report back but anyway he his business i'm like that is a completely un unacceptable business unless he gets hit by a bus or something the best line was from rob die we asked him how much it cost to advertise momentous on the pod on on hub pod and he goes i don't remember how much it was but i could tell you whatever it was it probably wasn't enough because he moved the needle for us that much yeah that's amazing alright my person i bet at all same you're sitting down yeah it's you bro maybe be you it'll be you and let me tell you why let me tell you why not just for the reasons that you think you're talented but there's a lot of talented people you're smart but there's a lot of smart people out there i this year have really come to appreciate more than ever and i think it's because i've moved out of the i'm gonna be ceo and operator role to more like i'm gonna be investor and other trust other people to operate you know these businesses that we own you the underrated trait that i had been severely underweight in my little mental model was like are is this person gonna be focused are they gonna get distracted is this person gonna be loyal and are they gonna take this seriously and when it comes to that like we have a lot of friends that are you know they're talented and they're successful but they have shiny object syndrome i'm one of them we have a lot of people that will if they if they do something they kinda know they got ten more shots on goal and they're just gonna keep trying different stuff until they figure out the little thing that works every time you talk to them if you catch up with them every quarter they're gonna have a new narrative you're not like that and i've now learned that people like that they just win and the peep the people the people who are steady and solid and i and i feel like to have a certain level of seriousness about them when it comes to doing something like i don't really care what it is like when you were writing your blog post for the hustle early on even before the newsletter just like yeah we're gonna write a blog post that needs to get a bunch of people to subscribe and follow us and you took it incredibly seriously and when you're hosting events you took it incredibly seriously and when doing hampton you take it incredibly seriously you you do one thing you take it very very seriously and if i'm gonna bet it all on somebody that's really what i want is a certain level of seriousness it's something i it's a trade i've come to admire like we hired a cmo into our e commerce business and he's got chris and he's amazing not because he's the most talented marketer and like if you go on twitter every day there's he's like e comm guys i don't know if you guys see this was just my feed of guys just bragging about this like campaign they did and this new ad technique they did and he's not like that he's just blocking and tackling every day with a certain level of seriousness and the beautiful thing is i know this guy's gonna stay focused and only work on this he doesn't have three side hustle he doesn't have his own podcast rolling fund he's just gonna stay focused on this for the next four years and when he does that it he takes it seriously and he's gonna like do all the obvious things he's gonna win bigger than the kind of like talented person who's all over the place and i know that's a big contrast to me because i'm more of the talented person all over the place but i've seen the value in the other side now and i'm like that's who i need to surround myself with because those people win well i appreciate you i love the love and i love you for saying that that's very kind i why we had a m we like we did these m mfa meetups recently and i called in one to to one last night sean and apparently the thing is is they put on their badge who they like more you or me and you'll never tear apart bro i don't even wanna know this results they'll never tear apart obviously every brown person every indeed person had shot but i was shocked maybe i shouldn't have been shocked you were you were a fan favorite so by you liking me and them liking you they are now my fans too maybe i hope but i appreciate that thank you very much i think that i'm focused will change your game sean and if you want you know like this is a little crew but you know what i'm supposed to like rub one out before you have before you like do something bad which you're but some that you're not supposed to if he love love you you could do that to me i will help you i'll be your hand i'll keep you focused don't know what that offer was that was kind i think i just offered my hand to you yeah i i got you alright alright what's the excellent one best business for someone else to go into yeah what you what's a great business idea that someone else should go do do you know what we said last year i think mine was a washer a washer and dryer that's two in one yeah andrew said empty empty leg flights and then sean said school for starving artists like turn art into commercial things for example photographers yeah alright so i don't think anybody did any of those three so what do we got this year boys we got we get stand it up alright i what's yours i've got a pretty i think it's practical so since the beginning of this pouch on i've said that i think privacy is gonna be more important and it's gonna that's is a mega trend i said that things like duck go are gonna get a lot bigger i think they have gotten huge but not as big as i thought because it hasn't been easier than it's been more like a a vitamin not necessarily a pain killer i still think it's gonna get big the that space and i think in particular what you're gonna see is companies who are tailored for it's gonna start with first like executives and people like us who are have audiences and it's gonna be something like where they protect your information online so i've gotten like i've signed up for a few of these services and i'm alerted if one of my passwords gets hacked or they'll say like hey we know where you live because we saw you post a picture of your car then we did google maps and we see your car in front of the house and we just predicted where you live and we and and and so i'm using a bunch of these i'm testing a lot of them out i think these are gonna be really popular so for example cyber health dot c i've not used these guys yet but i like like the premise that they provide but i think what's gonna happen is there's gonna be it's gonna start with like five thousand or ten thousand dollar a year services that are a little bit more towards executives and then it's gonna trail down and i think gen z is gonna be all about privacy in the next ten years so that's what i'm interested that's a great one i like that one a lot i i totally agree with you this feels a little semi tie like anyway this sam on to something here i think you think you might be on to something andrew what you got what's the best business for someone else to go do so i love this one i think i would do this if if i was gonna start a business and my idea is ai tinder so imagine you go on tinder and so so what got me thing about this is dolly and all these image generation tools can now create photo realistic images and i don't know if you guys have seen them but there's now instagram influencers who a beautiful men and women who make ten thousand dollars a month on instagram dude i just kept getting this i kept getting this lady come up with my twitter and i'm like this lady is very attractive what's her story like why do i keep getting the same person going on in my story and it they didn't say she was fake but i'm like this is definitely fake this person's not real then i had google and it and she was fake yeah i mean and and they they can i mean it basically you can look at the image and almost not no so my here's my idea so you basically generate like thousands and thousands and thousands of fake digital men and women and then you have tinder and you basically you make it like a casino right so you're swap you're swiping and let's say you match with a a really hot digital girl and then you have to text with her and there's some sort of algorithm where you have to win her over to exchange photos and start talking or whatever and i just think if you ga dating right i mean it's kind of it's something that like you know people and relationships can even do this right it's just kind of like scratching an itch i think that's something that would just absolutely blow up but you're saying they know it's fake right you're saying you know it's fake the game is to it's almost like you know flirting as you're getting better and like people might see this as like creepy and it's like no these bots can train people how to not be creepy right because you're never gonna get another photo if you're creepy we've talked about replica do you remember replica it was like very good digital girlfriend or her boyfriend and they like changed part of their algorithm or something about like what they allowed people to talk about and one of the one of the guys killed themselves like one of the customers killed themselves like these people fell in love with these women these fake women so it's pretty wild yeah that's crazy alright best business of for someone else could go do okay had a couple ideas i think anything in the guns in ammo space i think is a great one but i didn't wanna pick that one i think distressed venture capital andrew i think you guys are on top of this which is a bunch of companies that are good products have revenues but they are not gonna be able to raise their next round and they're gonna go die and you know creating a business around that is good but the one i picked is tiktok shops so i don't know if you guys are paying attention to this kill the number one book in the world right now do you know what it is it's the shadow work journal number one book in the world what is the shadow work journal you ask well this this goddamn book that you can't you you know it's just going crazy on tiktok it's basically what and what it is is tiktok not just launched the ability to shop they launched the ability for anybody to be an affiliate of any product without having a relationship with the company so created this giant like you know network sales thing like almost like an ml tiktok has turned into a giant ml so basically you can as a creator just find a product in the shop that's eligible for commission you make a video about it and you get a commission every time they go buy it that's why this this journal is the number one product in the world is sold over half a million copies of this journal yeah it's sold tiktok tells you how many it's sold half a million this is crazy and that's that's through the tiktok shop then you have amazon it's the number one book on amazon too so you add another half a million on that right that that's easily a million copies of sold of this of this one journal and this is like in two and a half three month span that's not very long and you know i'm the type of person where i meet people like i meet boys and you know he's like yeah did facebook ads for native deodorant i was like okay well what it's like yeah back then you know the clicks were just super cheap there weren't very many people advertising on facebook especially a product like this it was just mobile games or something and you're like damn man that was the the gloria era of facebook guys now it's also expensive now it's so competitive you if i was doing this at twenty twelve that was the time and you know oh i wish i bought bitcoin back in twenty eleven or twenty twelve when my friend first it back us you know a hundred thirty dollars that was the time i always wish i was there back in time well guess what there's a golden arrow that's happening right now and it's tiktok shops right tiktok shops is currently in that like it's very cheap it's not that saturated and tiktok is very motivated to promote these things and tiktok customers are not like fully acclimated to the fact that now a bunch of the tic times they see are selling products and so the conversion rate's gonna be higher and these windows don't last for very long but they do last you know then when you you can go make hay during these periods and so i think if i was you know twenty three years old there's nothing else i would rather be doing than trying to create something that's gonna sell through the tiktok shop platform tiktok is even paying for like they'll subsidize your product so if you have a sixty dollar product it'll be for sale for thirty dollars but you're still getting sixty because tiktok is subs products that they wanna promote and and giving you the full value of them so you're getting tiktok to pay for half the half the products sometimes or or thirty percent of the product sometimes it's pretty insane yeah this is wild and i see that guy i isaac from mini katana or whatever what's it called katana yeah yeah mini katana like sharing all his tiktok shop details and it's wild it's pretty crazy kinda like when the iphone came out people start making apps for the app store but you could see the charts you could see what's getting downloaded and the same thing with shops you can go see what's selling well and how many units it's sold and you can kind of either use that to either create a competitor or like just sort of like abstract away and be like oh it's this type of product that's doing well at this price point that's doing well on tiktok let me go let me go after that alright that is part one i gotta go take a pee break get some water take a but we got so many trophies still on the table that have to be given out for the million awards we got six or seven of my favorite categories we saved the best stuff for last so after this go listen to part two of the two thousand point three million olds i feel like i could rule to where to i know i could be what i want to put at all in it like a days off on a goal less travel never looking back