ego is great he has a very aggressive bedside manner an aggressive bedside manner is like the nicest way possible it's calling a guy dick these guy's definitely an asshole and you know they're like oh you know it's like he's just very direct he's very he's very honest he's a straight shooter and those are all just ways of being like this guy will tram you i feel like i could rude where to i know i could be what i want to put at all in it like a days off on a road less travel sam are you i don't know if you're ready but i'm gonna ratchet up the intensity a little bit here i'm gonna start high intensity on the podcast i'm gonna talk about some high intensity individuals would you like to hear about some high intensity individuals i wore my high school let letterman jacket if you're not if you haven't notice i've shocked you haven't made fun of me so i'm ready for high intensity if you can't tell i look like a like the big man of campus right you look like a bundy right now like just dreaming about the good old days so i i i don't know if you're ready for this i wanna be i i i wish i could have took state that's the vibe i'm man and so i'm ready for some intense stuff i'm gonna tell you about some people that i think you know of a couple of them i think you know a lot about but they're all tied together and they are all what i would call all in individuals they're all insane they're all kind of insane and they're insane in the same way which is that they are all the way in on what they're doing and i was reading their stories and i was kind of inspired they're all very different stories but then i realized no no it's actually the same story it's all about being all in okay so who are these people first i wanna start with a guy named e du i think you know who e can du is but i don't know do you know his full story i don't know his full story he kinda is shrouded in mystery a little bit i know that he's been on top of the game since he was probably thirty or thirty five and he kinda controls it seems like almost la a little bit a little bit yeah so he is the managing director of silver lake and silver lake is a giant private equity investor that investment in technology so they have seventy two billion in assets under management which is i'm pretty sure that's bigger than every venture fund combined did you say seventy two yeah seventy two so if you take out the vision fund i'm pretty sure this is bigger than like almost all vcs combined okay so who is this guy and you know he's got a crazy track record i wanna talk to but like first i just wanna give you a few quotes again about these all in individuals and i give you these quotes because even though i don't do anything like this guy i'm not fun manager i'm not a managing director of a private equity i have no desire to be so i do see some of these descriptions of him and i'm like it'd be nice to be called that it'd be nice to to have that be a true thing somebody could say about me and sometimes you just gotta hear it you just gotta hear that level twelve exists for you to even like unlock that part of your brain okay so let me tell you something so he goes goes to school goes to georgetown it goes to morgan stanley and then he is known immediately in the like banking world they they're they interviewed some people and they go he came in as an entry level junior guy right early twenties and they go yi was immediately comfortable at the grown ups table and they go he just carried himself very differently it's not that he had the experience it's not even that he was smarter than anybody but he carried himself like i belong in that conversation and i'm gonna show up that way and i'm not gonna just like label myself as a as a junior here and i'm just here to learn i'm just happy to be here didn't never have that energy the next thing that that i heard ego is great he has a very aggressive bedside manner an aggressive bedside manner is like the nicest way possible to it's call a guy a dick guy's definitely an asshole and you know they're like know it's like he's just very direct he's very he's very honest he's a straight shooter and those are all just ways of being like this guy will tram you and aggressive bedside manners is the next thing other so nineteen ninety nine he leaves his banking in the banking world to join silver lake and he's like i think technology the internet this is nineteen ninety nine's the the dot com boom is happening he's like i think this is the next big thing i'm gonna go here until he goes and he's like he does a very smart career move and you if you see this career move you know this person's a winner which is they join a thing that's working but instead of staying at the mother they're like hey what's the next frontier and they're like oh we need to expand into europe he's like cool you got like plans or like a person in charge of that they're like not yet we wanna do that next year we're gonna do a search to find somebody he's like cool i'll move there now and i'll do it and so he moves to europe and he builds out the whole european business for investing in european tech companies exactly and one of the big tech companies that he invested in europe is skype so skype was a european company skype had already had its run up but then it had you know kind of fa and so he partners with c a sixteen z at one point and he buys skype out for one one point nine billion dollars and people were like this is like it's hard to turn a technology company around it's kind of on the decline it's riddled with lawsuits right now this is a messy buy and he goes in and he basically he's like alright gonna do two things we're gonna hire a great ceo we're gonna settle all these lawsuits and we're gonna actually invest in making our product better because the product been at atrophy for for whatever for so long and so he immediately settles the lawsuits tires a great ceo starts with vest in the product and in eighteen months he sells the thing all cash to microsoft for eight and a half billion dollars so one point nine to eight and a half billion you basically triples their money but on a like billion dollar base like principal amount and so immediately makes a name for himself after doing the europe thing with that and he's doing this at a time when there's like a bit of a power struggle at so for like and by the way he's only like thirty five at this point i don't know how old he is exactly he's probably let's see yeah he's probably thirty eight or thirty or early thirties lost my guess so two thousand and eight financial crisis happening and the founder of silver lake this guy glenn hut one of the founders and he's like this crazy guy if you go watch interviews him he's like mustache he comes into the office with like barefoot he never wears shoes he's kinda like one of those like you know one with nature founder type guys but he's in private equity which is usually like suits and you know cut you know cut third type of guys by the way i think the other guy i think all three of the founders are like hippie the other one roger mc i think his name is you know who he is i didn't look him up too much but yeah i saw him he's a little bit of a hippie like he's in like a grateful dead cover band like if you like more people know him i think as the as a musician then founding this multi to be because if you're if you're in the nineties and you're doing technology then you're early right and you're early because you're believer in something you're usually an early adopter you're not you usually it's like the mba come later right the the the business school kids come later and the once opportunity already to find which is crazy because silver lake now is known as this like buttoned up place of course as as as is microsoft now and facebook now and all the things that at one time was just like college kids just living in a hacker house type of thing so two thousand eight financial crisis happens like glenn he's getting real stressed out he's like i just need to take a step back e du like i'm here i've been here i'm ready for this and so he starts to step forward he had just done the big he just does the big skype deal so he's kinda riding the the wind of that that's that's like the big news basically in the in the industry they're they're out to raise a fund and he's like i'll hope you raise that fund you can use this tracker in my name and i'll i'll be one of the but i need a see it at the top and so there's a bit of a power struggle the other founders don't really wanna step back he wants to seat at the table power struggle there's sort of the coup and even and four new guys basically become the new managing directors and the founders basically all end up stepping back but a pe firm there's not like one owner it our pe firms a little bit like law firms where there isn't ever like an owner but as who rides you get an equity stake and so it almost becomes a partnership not like this it's a partnership either way but usually you raised a new fund when you raise a new fund you define who are gonna be the how is that pie gonna get split up and so as they raise fund your fund the guys who were the main principles of the first might now have a smaller state because the new people who are doing all the work are gonna have the big stake in the new fund so that's kinda what happened so anyways he could gets it and then he starts doing just crazy aggressive stuff so just if you hear this guy's strategy here's what he says so in sixteen years they've basically grown the thing like crazy since since that all happened they've they've you know added like i don't know twenty five thirty billion of of assets under management during that time and he says my goal is to be the best risk adjusted risk adjusted investor tech investor in the world what i'm trying to do is find one or two bets per year i'm looking for all in bets opportunities that i can't say no to have one or two bets per year and that's it i spend my whole year just trying to find one deal that is worth doing and then when he finds it he just pushes all the chips so he did this like with alibaba they put in like a whole bunch of money at thirty five billion in market cap and then they six x their money from there because alibaba became a multi hundred billion dollar market cap company and he was like just at the time they're like we see this as a google sized opportunity and this is like this is the google of china we need to be in this and p other people thought thirty five billion was pretty valued at the time he didn't think so another example of this is he went to some conference and he spoke on stage and he's like i don't usually do this but you know whatever it it'll be worth it i'm sure so he gets off stage and he bumps it to michael dell backstage first time he meets the guy about a year later he does the biggest tech buyout deal in the ever which was taking dell private where it's like a a multi billion dollar buyout where they took it private and ended up you know revamp it it was the biggest deal i think ever at the time he's also made some pretty like crazy bets so some of the some of the some of the crazier things this guy's done so first i'll give you some personality crazy things so he sucked at golf but he wanted to be good he's like golf is like you know the business man's sport i don't wanna be good so do you know what he did to get good at golf we heard the story so they have a gym for all the like employees or analysts at the company and he just goes and he just locks the j he shuts the gym down it's like there's no more gym i'm gonna convert this and until like kinda like over a weekend or whenever he converts the gym into a golf practice like a practice facility essentially and then the employees was like hey where do we whatever are our gym like that was a key perk where where where do we go now he's like i don't know go across the street go ask black if you could use theirs so for years the analyst all went across the street to other firms like hey can we we use your gym you can turn it into his own private golf simulator we can't do it anymore that's kind of an asshole move right i mean an ass kind of an aggressive move i mean what it is i'm wonder what his employee said like hey that's kinda lame right like like what about us now he's like eight handicap golfer he's got memberships at golf clubs around the world that's standing of that story another one he's kind of like he gets criticized because he kinda wants like power in like the hollywood world like you said i think he's like a power player in la i don't know if that's true or enough but he became the biggest back of w e he also did a bunch of other things like the joke was you know he's buying things so he can get you know access to be oscars like this guy is just like a the absolute you know sort of like savage individual another thing that he said so he goes he goes i'm not trying to take the most risk but i am trying to be very concentrated in my bets he says just the way he phrase this i like he goes we get paid to hit singles and doubles then we steal third and we come in we we come into home on a past ball and it's just a different mindset then i'm trying to hit home runs he's like no no we hit singles and doubles then through our kind of good operations we steal third and then we we we get to score we get to home on a past which just basically like you know the market kinda continues to grow and we benefit from that is is how i read into that so i realized like that he he's he did not like people were like you haven't done any investments recently this was back in like twenty twenty one and he was like i think everything in tech is over valued all the unicorns i think it's gonna be really rough for them he goes every private ticket company in the world right now if you combine them is three hundred and fifty billion dollars if i could buy that whole asset class i would i would do it tomorrow because i'm pretty sure that that will two or three x but picking any individual company is really hard companies that are valued at a billion dollars they might not go down just thirty percent on a correction it'll go down to zero there will be no bid for these companies which is kind of what what exactly played out in the coming year and so he stayed away from late stage so i just really thought guy i was great he's done a few other deals that are interesting so in april of two thousand twenty so two months into the pandemic he invested a billion dollars into airbnb i don't remember the exact valuation but my wife worked out that worked there at the time and at the time we were at home thinking oh well airbnb is going on of business they that that whole company is dead and they and when they invested it was crazy and i think it was what was an eighteen billion dollar valuation yeah was something like that i was like originally like ten to twenty and it was also like he structured it intelligently i think i think there was like it was like debt they had like you know like a warrant or something like that it was like a good structure i don't i don't know they didn't release all the details but the one interesting thing was he got criticized because he had never met the ceo he made the investment sort of side i'd scene and injected a bunch of capital to the business when it needed it and people were like that was a is that a rash move people doubted it but everybody's done a it's done fantastic since then you know he owns you know he put you know they own five hundred million dollars of manchester city soccer club like they own a lot of different stuff which is kind of you know i don't know it's interesting to me let me tell you one other thing about this guy so he said something that i found interesting they talked about the w media and he goes i love aria emmanuel he goes i talked to ari emanuel every single day which is just crazy like i don't even talk to my own business partner every single day let them alone some investment i made and he goes and people were like you talked to ari every day about what and he's like they're what are you guys talking about he goes well you know ari ari averages is a ninety second phone call he's like so we have a ninety second phone call but we're texting and calling every day and it's usually ninety seconds it goes sometimes it's a specific ask like hey we need this introduction or we need this this analysis or whatever he's like but i don't like to do formal board meetings every quarter too slow i like the pace that ari moves these ninety second phone calls every day which takes me to the next all in individual aria emmanuel so you you know our emmanuel and a lot of people know him because he the character in entourage is based off of him but there was some things that about him that i didn't didn't fully know that that where it's kind of interesting did you always one of three brothers and all three brothers do really interesting stuff so there's a book that i read years ago it's called what's it called something america the brothers name emmanuel i believe it's called brother's emmanuel a member memoir about american family and i think it's in that book r e emmanuel so r emmanuel is probably a billionaire he's one than probably the the shot caller in la his brother is ra emmanuel who i think was the mayor of chicago and on obama's cabinet or something like that a political power player and in the book ari and rag ram i think ron is his name they go ram yeah they go p a lot of people know us but they don't know that our third brother zeke ezekiel he's the smartest and the more successful brother and his brother ezekiel i believe i'm gonna screw up the titles he was head of what's the head of like health for the government under obama he basically made made the the obama a care right like he was the arch architect yeah of the affordable care act i think he also has done some major things i don't remember exactly so don't quote me on this don't turn this into a shorts but i think he helped pioneer the heart transplant and things like that like he invented like things that save lives and he and the two brothers are like zeke the smart one we're just more like stubborn and bull headed a little bit so that's hilarious they asked him they were like hey if you watch like entourage like what do you think of our gold is that is that you and he's like well they got some right you know i am very aggressive and there and there he's like you know i didn't go into an office with a paypal gun and shoot everybody so you i didn't do that but you know they they got a lot of things right unfortunately and he's like they're like hey how have you change over these are you still as aggressive and he goes look here's here's what i have to say do you need to know when you're on the field when you're on the field you're there to compete you're there to win and you're you're there to kill but you he's like the one thing i have learned is i've learned that i'm not always on the field and sometimes i'm off the field and i need to behave a little bit differently because that's the only change that's happened to me in like thirty years i thought that was also funny as an aggressive person we know somebody who worked with them and they told some pretty hilarious story so apparently this guy's day is like this so growing up he was like d i think so he he had to go to like a reading teacher for like three hours a day or something like that and he's like hey today i used to cry all the time i used to feel so embarrassed by it he's like then i just realized whatever this is my superpower i'm gonna win a different way okay i can't read these contracts i can't read this stuff so i'm gonna surround myself with i'm gonna basically work differently and i'm gonna surround myself with people who could do those things for me and i'm gonna do other things that only i could do well and so his day is basically he's like walking on a treadmill he's got the earpiece in his ear and his assistant is just he just has like a call list it's assistant is just getting people on the phone that he wants to talk to for like thirty to ninety seconds at a time he just immediately hits someone up calls him and in ninety seconds makes the point hangs up and then he's on to the and the next call is ready in his ear and he just goes to the next one which is and i think it starts at like six am i think i read an article where he's famous for he would do something like two hundred calls a day and it starts at six am and he's talking to people all there just making deals somebody told me he was like they're in his office and he just has a a bag of almonds and he just whatever he wants his assistant attention he was throwing the almonds bag of almonds at her he just hit her the end with an all man and you would turn around he's like next call i did the next call what a douche exactly all these guys all of all of them have the same trade all three of the people i'm gonna talk about okay so he also had the classic story the same store but there's it's like there's something about working in the mail room so like david ge barry dill or manual all have the same story which is basically started off in the hollywood mail room and use that as their like feeding around it i was thinking about this i was like what is it about the mail room if you think about it what is the mailer so the mailer room was basically it's the shit nobody else wants to do so it's already a filter it's gonna filter out anybody who doesn't really want it because it's so un that's interesting thing number one interesting thing number two is the way it works is you're basically making copies of scripts and stuff then you gotta drive it around town you give it to clients you deliver the paperwork you get the you go fetch lunches you hand off the lunches to somebody who's in a meeting and if if you do good at that then you could become an assistant then you can become an agent and then whatever but you like you learn the town and you're work seven days a week and so the guys who ended up making it they basically use that as their opportunity to build like an incredible network because the job is kind of networking and so they used that the like used every rep of that instead of just being whatever i'm mentally check out to actually build their power network and that's kind of like you know part of how all through of those guys you know rose to power can i tell you the last one now the last all in individual yeah yeah for sure i'm i'm i'm into us okay so you know this person well but i don't know if you know the full story i didn't know the full full story till i research this but dana white so i want you to tell me kind of like a little bit about what you know and then i wanna fill in some gaps of new things i learned i was looking at this alright so dana white i think he was a boxing instructor but not like coaching real boxer like it was like a jazz sized class in boston he was in boston and he moves into this bad neighborhood and white bulge who was a big gangster at the time he comes to dana office or his his jazz size gym whatever and he goes hey man you're in my hood you owe me a thousand a month or something like that and dana white doesn't pay him because he's like oh i'm a tough guy and he paid this guy and then eventually he realizes that why he's the real deal and he owes him ten or twenty grand and dana is like dude i have nothing so he moved vegas to flee he went to high school with these two rich brothers the fat brothers the fat brothers they they come from a wealthy family so they owned like penny casinos like we're like people like at it was like a low class thing at first where it was like their parents own this this casino and it's almost at a gas station i think where like people would put in like penny slots from there they owned a few other casinos i think the station casino or golden nugget i forget what they're called and so they get money it starts working and so the two sons lorenzo and fort tito they or no lorenzo and what's the other one frank frank they they they become kinda of guys in vegas they actually start a few companies and they buy a few companies one of them was gordon beers which was a cider and beer company they were one of our first advertisers at the hustle and they so they start making deals data comes to them and goes hey man this thing called the u it's kind of a sport i know you guys you brothers are somewhat into i went to one of these events they're pretty amazing the guy selling the brand in reality what we're gonna get is a crappy little octagon and just the name u it's two million dollars let's buy it they get commits to doing to do it dana gets four percent of the equity the other guys get the rest but they fail for four or five years so they're in the whole like thirty five million dollars they come up with this brilliant idea to have a tv show called the ultimate fighter in order to promote the events the events are kind of popular but like that's not really making money they create this event called the this tv show called the fighter they convinced spike tv to air at the time spike tv was a pretty big deal but not that big a deal and they do this series and they're like dude we're gonna round of money we can't afford this series anymore then forrest griffin and stefan bon have their famous fight and at the time it was a huge deal i was a kid i remember watching this fight i get a phone call from a friend being like dude you gotta turn this fight on this is so amazing at the end of that fight their the winner is supposed to get a thousand dollar contract but at the time it was or a hundred thousand they called it a six figure contracts back then that was a big deal to get a six figure contract the fight is so good even though one guy won but it was so great they give both of them six figure contracts from there the you kind of took off that was like the turning moment and so dana and these two brothers two brothers are kind of the business like brains behind it and they're really low keep behind the scenes but they run this business and eventually it sells for four billion dollars to our emmanuel company and now it's like the hottest thing going is that like very good very good off the cuff i like it i wanna fill in a couple of little details here that i thought were interesting stuff i didn't know so you're right dana grows up in boston but he and he goes to college twice drops out twice in the first semester he's like this shit just ain't for me and so he ghost college drops out twice he ends up as a bell hop so he's a he's a bell he's a bounce he's a bell hop he's like doing asphalt laying like you know that's what he's that's what he's doing with his life he wants to be a boxer but he sees a guy come in who he knew as a boxer and he looked up to and that guy was just totally punch drunk and he's like oh shit i can't do this so he's like maybe i should teach like boxing classes like boxer size instead of instead of actually trying to be a boxer so that's kinda like the opening now he's doing all that and he would describe that he wants to he's like i wanna maybe get into boxing promotion and he's like i'm not sure exactly but maybe i could be a boxing promoter but he's a bell hop at the at the what of the hotel and he describes the day that he quit and he's like i was just sitting there and he's like actually we used to get paid pretty well for being a bell i forgot what it was like you know twenty two bucks an hour or something back then he's like it's not that the money was so bad he's like i like the guys that i worked with but he's like am i just gonna do this shit forever and he's like i had the realization that every day that i do this i'm not doing it it's another day that i'm not doing the thing i want he's like because before he's used to feel like you i can always someday go do something and he's like you know what screw it he goes he says so he here's here's what he says about he goes he goes if i had to tell you one thing and he's given a talk later he goes it would be to take the risk he's like because when i quit and i actually went for my thing guess what i realized i can always come back and be a bell hop like this life i have is always here because it's the bottom it's not where i wanna be anyways what do i have to lose i worst guys there i could just come back and get another job like this he goes but i will never get back this window of time i have right now in my twenties that like i can go and take a shot at something and so i was kinda like his mindset and his mentality so he quits and he's like i wanna start so he starts trying to he's doing the boxing thing he's trying to trying to be become a promoter and then you're right the the mob thing happens here's he said about it goes these guys show up and they're like hey you always twenty five hundred dollars and he's like he's like in the movies it's cool when you see like mobs and mafia if it's real life and they want you shit super scary he's like that it's not cool hey and he's like so i he's like i was like i have no way of paying this he's like so i'm just gonna he goes i go home that night just go to delta dot com and i bought a one way ticket it to vegas because i left all my shit there it looks like my tv my dresser like i just left her there i know i couldn't do anything is that as i just ran away basically from these guys once i realized that they're pretty serious i bought a one way ticket it to vegas and the guys who were behind it was it was white bulge who's like the real deal he's from the movie black mask but and he's the the character behind the the departed yeah exactly it like when he first when they first came in they were like hey you always was twenty five dollars he's like i don't owe you that for what i don't have it like do want me to do and then couple weeks go by and then they call them and they're like you owe this money by tomorrow one pm or else and he was like oh shit okay i gotta get out of here somebody left basically that night a couple other things i thought he was friends with the fort they actually didn't know each other or like they they only knew of each other nice school but they weren't friends what he said was basically they they knew of each other and then you they they liked dana because dana was kind of like like basically he tells the story is like we had this class that we all hated and he's like dana realized that the teacher was like really like up tight and so there's it's kinda sucked to be in that class but because the teacher was up tight like one little thing could distract the teacher and throw them off so he's like dana would go to the restroom and it would kick this door really hard and he kick the door really hard to make this huge sound the teacher would go like become ira irate like who what is that who's doing that and go try to find the person dana would run away but the class would basically half of the class would go by with no teacher because like teacher would be looking for somebody so he used to do that like every week and then one day he did it but his shoe like flew off and he was like oh shit i don't like he's like he just had a jet so the teacher from the shoe and realized it was dana and danny got in trouble but the is always like locked that in their mind they're like man he took a bullet for us basically so years later they're at a wedding and they immediately meet up and they're like dude i haven't talked to you it so long and know how what what do you do he like learns what the do he learns he does one of the thing dana says he's like yeah i teach this like boxer or size class i'm doing ji and i think lorenzo was like you know what i'm doing good in business but like i'm not really doing anything fitness like i wanna trade and dana is like alright sure i've heard that a million time nobody actually shows up lorenzo the next morning is there ready to do jensen that's how they actually got to know each that's how the fort started to fall in love with like you know fighting or mma so what happens is while he's doing that he becomes an agent same thing as already emmanuel becomes an agent first before he becomes a business owner he starts to representing ortiz like tito and chuck lad but the u fcc is like so small back then even though these guys are the big stars they're so small but that in doing that he's negotiating a contract with the owner of of fees like you gotta pay tito more look at how much money this guy's is bringing and he's the face of this you gotta you gotta you gotta step up and the guy's like the guy's negotiating negotiating he's like finally he's just like look dana there's no money alright this all thing gonna fall over like you're not wrong but i have nothing to give and data's is like in that moment like basically should have been a disadvantage it's like shit my main business is gonna go down the drain you know the owner can't pay him can't pay my fighters like this is over but he turned that disadvantage in advantage he's like then he that's when he approached the fort t to be like hey let's buy this thing the one funny thing is that owner had his business so bad that they didn't even own u c dot com he had sold it to just get a little bit of cash to user friendly computers and the dana had to go buy it back from user friendly computers dot com and like get back to u c dot com domain which i thought was amazing and i think when they bought it dana was like what did someone asked dan and they go what did you get when you bought it he goes well he had this like octagon basically just like a cage and like mats which is not very expensive but it was really just that name i love that name u c so much we had to had the name exactly and then he's like you know they had put forty million more dollars into it he felt so bad he's losing his friend's money and they were trying to make it but it just wasn't working yet at lorenzo calls because was like dude i can't do this anymore like i can't keep bleeding money like this if you could like can you try to sell this thing dana is like okay my buddy needs me to sell this and so he's like he calls everybody and he calls back lorenzo the next day he's like there's not a lot of appetite for this thing i think the best we could do is get six or seven million bucks for this and lorenzo is like okay let me let me call you tomorrow next day he calls them who knows what he had for morning that back that morning for breakfast but he's like fuck it let's keep going like you know let's put in another ten million one last chance to turn this business around and then that's what they used to create the ultimate provider that last ten years he's in fifty they're fifty in they were fifty million in well it was all funded by the family's casino and previous successes which i think they were really rich but i think they were not rich enough that fifty was i mean fifty was a a significant sum and when it sold for four billion those guys the brothers each own forty forty percent of the the business basically at the time dana made three hundred sixty million on the sale and like had a you know ten percent ticker some other crazy things about dana so it takes a pretty rough dude to like build the u and i think this guy kind of like a no holds barred kind guy well have you ever met any of the u fighters i think you and i have been around them because we have a friend that has been around them they're they're they're all insane because if you think about what it takes so what would it take to get in your underwear and fight to the death in front of a million people you have to be an animal you don't have all your screws and and so data has talked about he goes think you guys understand like someone will say something homophobic or racist and he's like dude that's like not even close to as bad as it gets when when you're working with these guys they're they're insane and the drama happens every single day you only hear about a small portion of it but it u would not be it would not exist it would not be what it is if it wasn't data as like force of will some other ways that he's just all in so do you know he's like a band blackjack player from multiple casinos and which is funny because it's like you can't really have an edge playing blackjack the only edge he has is that he's willing to bet absurd amounts of money and then he wants to walk away there's well there there's stories about him like before it was hugely hugely successful he's like i made a million dollars last night a casino yeah exactly of course as anybody ever gamble those you'd never tell the story about losing the million dollars you only tell the ones where you you made the million but his strategy one things he'll do he goes and he bets seventy five to a hundred thousand dollars per hand and if he just wins the first two hands he'll walk away bounces which is just like it creates the casino because they you know they're they need the the la law of large numbers to catch up and he's like if he makes two hundred grand he'll just immediately bounce and like i got him when he starts to get the hole that's when they you know that's when they get them him know it's he's just kind of a impulsive individual a couple of other things that that i thought were kind of interesting so he's like growing up he dad's alcoholic and here's what he said he goes my dad was never around and if he was around he didn't want him to be around he goes he was not a good guy he goes but i wouldn't change anything if i didn't grow up like that i would not be me right i had the tough that that built in me would not i wouldn't have that if if i had just had like a nice you know safe upbringing the other thing he says he's like i didn't have a car so he's like i just bike everywhere i went in boston he's like so i bought a walk in and i would put on tony robbins and i listen to you know the giant within he's like every day i would just ride around on my bike kinda like working myself into a frenzy listening to that thing just getting anywhere i needed to go and he's like it was my kind of escape from like the shit ness of my life he's like and then i started buying those tapes for anybody as gifts because it was like so impactful to me which i thought was dude isn't that funny though so dana dana white is is a tough guy right like i think that he's a type of guy who you don't wanna mess with physically or in business like he's he's he's a he's a legit tough guy and even he listens to self help stuff i always thought it was funny i was i used to be ashamed of like listening to a tony robbins or something i was like i wanna talk about it and then you realized that like even the bad the bad is like consume a lot of this stuff in order to get pumped yeah the people who have improved themselves seem to have done something to improve themselves yeah insane one other thing he had the same thing like the mail room thing so he said i didn't know this part of the story but for three years that doesn't really talk to you about he's like i worked under a guy he's like i basically did an print apprenticeship and he's like i told myself i'm gonna spend three years with this guy because i know if i spend three years with this guy i will know everything there is to know about the fight business he's like today i'm not the guy who can go be the next don king or go become the next big promoter of the fight business i know that's where i wanna go but i gotta learn i gotta earn my stripes so he did his version of the mail room he's like he worked for this guy he's like for three years i worked harder he's like you know the whatever my actual wage was like per hour must have been just ridiculously low with the number of hours put but and he's like but i did every job there is he's like i was a cut man i was a corner man i was a referee i managed the talent i would read all the contracts even though he never even asked me to he's like i put in three years so i could know the ins and outs of the entire business so that that prepared me to do what i wanted to do and he's like i i knew that's what i needed you haven't actually explain how they're all the same they're all just man y all in individuals right there people who basically ari is a good example of this so ari kind of had already made it w me was the biggest agency one of the big one of the top two agencies in hollywood right and he'd already made it and i talked to somebody a him i'm like why did he buy the u like and to buy the u he raised like he tapped his network he raised every dollar he could but then he basically had to like leverage and mortgage w me so he kinda put everything he had worked for at risk to buy a very high risk asset at a very high price which silver lake was the to title in i think silver lake was the fund or one of the bigger fund exactly so silver lake sees what ari doing and they're like if aria emmanuel is going all in on something he will not lose he will not let this fail are emmanuel mortgages everything he's worked for to go all in on this bet dana has options to sell the business and actually had an option to sell for almost a billion dollars more he said but he turned it down because he wanted to work with ari because he knew ari is the guy who's all in and the future upside of this thing is gonna be bigger with ari even if today's payout is a billion dollars less and so they all shared that trade of why they all wanted to be in business with each other and why they all wanted to back each other and the fort vertebral brothers no different same reason they wanted to back dana and do this deal was they're also wired like this so to me that was the commonality amongst all these people and if you watch a you a big u fight you're gonna see aria emmanuel you're gonna see his girlfriend to his left and then to his right you're gonna see e and then a few seats down is gonna be dana they're always they always sit in the exact same spots for all the big fights and you see them and i remember seeing ego there and i'm like who's that guy that's always there and that's how i learned about him dana said when he sold the u c's like i kinda fucked in my head he's like i spent two days i just like like i just had like a bender in my hotel room because i was like what do i do i have three hundred million dollars in my bank account my best friends who have been doing this with me are gone now i'm doing this on my own and we kinda made it but i'm used to being the guy who is fighting for fighting to make it what happens when you make it he's like it really screwed my i head for two days and i was like alright well i guess i'm just i'll just go back to it exactly what i what i know how to do i just go back to doing exact like just don't change anything just keep operating the same way and so what do you know about the potatoes the potatoes i didn't look up their history too much when i thought i wanted to know their personality a little bit a couple little bullet points i have here they work out every day together the brothers at seven am i like that i just like that as a brother lee thing to do the second thing they attend all meetings together so they're not like delegate divided conquer they're like no bro we're going to all the meetings together they both sit there they drink a diet doctor pepper and they attend almost every meeting together as well and then they like ball out they got the yachts and planes and art and their cousin till for also is a baller and so like they're just kind of a crazy family that made it while while it's the time of vegas i was gonna say do you know who their cousin is their cousin cousin is till man till got famous because he he i think he bought in to land which is i think is it a steak steak restaurant in texas from there he bought many many other things including like bubba gum shrimp and like a ton of like those not fast casual but like apple bee like not nice but like kinda nice if you're broke and you wanna go out to eat type of situation and then eventually he bought out the whole company after taking it public and i believe now it's one of the most profitable privately held companies where he owns one hundred percent of so there's a lot of a lot of privately held companies that are quite huge his company is one hundred percent owned by him i think it i read his biography i think it is something like three million dollars a year in eb and he bought the houston rock as well so he's like but he's he's known as being a real asshole the other ti guys all the interviews i've seen with them they seem shockingly they're still sharks but they seem shockingly well well mannered and calm and and and they they they seem like really easy going if that is such a word that could be described these types of charts yeah they they are incredibly respected i'll leave it one last little quote i liked from dana so he said he goes you know about the risk thing he's like you know he's like you can always go back to your job but here's what you can't do you can't go back and get this opportunity again you can't rewind time you can't make get back your youth to take risk he's like i realized that i didn't wanna be on my deathbed with a bunch of i should he goes he goes and goes not everything i've done is worked and what i've learned is that even if it turns should it's not just that you learn how to win sometimes the most important learning is i thought i wanted to do this but it turns out that's not what i wanna do and i thought that was a really wise thing that most people don't say what's he referring to walking away from the u it might have been like it could've have been anything could've been like when he wanted thought he wanted to be a boxer that he goes in and he realizes oh actually like only through trying this that i learned that that's not actually the thing i wanna do oh this is dana this is dana talking and so i thought that was good because everybody talks about oh it's okay if you fail you'll still learn but rarely do they explain this that one of the most important things in general in life is just figuring out what is the thing you actually wanna be doing most people go their whole life never never finding that and then they're in their thirties or forties or fifties and they feel like it's too late to even try a do thing they're so far down one path they don't wanna go back to the bottom of the mountain and try a new path and so i thought this is so important to know is like early on when you're not that far up the mountain use that to your advantage because you can go back to the beginning and choose a new path and that sometimes going down the path it's not just about becoming a better hike it's about learning this isn't a path i like and the only way i could have known that was by trying my biggest takeaway from these stories is loyalty so i've heard dana and the lorenzo brothers talk about their little trio their their three person team they're crazy loyal to one another and i was always en that i didn't have like a brother that was about my age who i wanted to partner with or work with and so i read about the lorenzo brothers a lot and i'm very en of that that they've had they seem like they've had a healthy relationship with their parents who are business people and then when they brought in dana they are all crazy loyal to one another and they never disrespect one another publicly it's all it's seems like a great partnership and that's been my big takeaway from from these guys is loyalty even dana i don't like many of the things that he's done and i'm actually not a trump supporter but he was like trump was nice to me in two thousand and eight or something like that where nobody else was he's like no one would no one would help us trump helped us i remembered that therefore i i'm gonna repay him now i don't think dana is a straight up guy all the time like i said i think he's done a lot of mess up stuff but his value of loyalty his his how he looks at loyalty i appreciate at least and when it comes to those three those two brothers yeah you're kinda like that too where like loyalty is a deep rooted value i feel like if someone's loyal there or dis to you even in a small way i feel like that goes really deep in your core is that right i don't forget so if someone will do something someone like do you remember that story that i explained about how i asked a reporter if she wanted to freelance for the hustle and she said that's cute and i like have always held the garage that i wanted destroy her i went and re reread the email she didn't say that's cute she said that's so sweet i appreciate you so much but i'm not interested but for some reason at the time what i read it and i i went and reread it the other day what was to say i was like maybe she actually wasn't being rude but for the last ten years i've been waiting for this woman to make a mistake and i wanted to bounce on it just to get revenge because she dismissed me i've been wanting to do that so bad and i'm so thankful that that hasn't happened yet because she actually wasn't rude to me i reread it but the point being is if someone's dis to me i wanna destroy them and the people who are loyal to me yes i i go all in on them because if you don't look i moved to san francisco with not knowing anyone the way that you get ahead is you have to have a a group of people who you do everything for and you expect them to do everything in return and once you find that group of people it helps you so much not just in life but or not just in business but for everything else it helps so much and we have a friend who is so incredibly loyal that it i sets a standard of it's almost annoying you know who it's almost annoying i don't feel bot that he buys the best gifts and i feel like i've gotta go get like it's not about the gift it's like i know that if i was in trouble this guy would drop everything he would drop everything more than my dad would drop everything to come to come help and he way would say send location send me location exactly is a send location up there this guy is loyalty his level of loyalty is like next level and i don't even know why it's not like it's ever even been tested in that way i've never had to send me location but why do i feel that way i no idea but the but i do you can't convince me otherwise because he has shown it in the budget like small ways that you know that the big way would always be there and but man it's paid off wonderfully for him he was successful in on his own but he's been he's definitely gotten in a head but then there's been times i was with him one time and he wanted to ride a skateboard i go ramon don't ride the skateboard dude you're forty years old you're about to hit your head do not do this he does it anyway he gets a concussion i we gotta take him to the hospital we have to we'd take care of his kid while he's in the hospital for two or three days and so he's been repaid a little bit in his loyalty but he's paid off and i and i and i've seen i'm like i feel like i owe you so much that i will do anything in return to to get you back and so it's helped him so much and so anyway i respect that about these guys is that how loyal they are i was thinking about his a little philosophical thought experiment for you you know you know the phrase a fu money like oh he's got a fu money and i think a lot of people aspire to have that but an interesting question is what are the other f like you know maybe you know sam you can be like i have f fu health right because if you're if you're in absolute pristine healthy you have physical fitness or you're you're extremely athletic or mobile or whatever right you can have a few health like what else could you have it i think ramon has he has f fu loyalty right we're like it is is he is just full a fully abundant and the loyalty that he has brothers others and that others will have for him because me and you and everyone i'm sure that he's friends with we would all go to bat for him completely and i just as a thought experiment it's like what are the other versions of fu that actually are more valuable than having f money have you ever thought about something like this that's a great question so what else what are the other options besides loyalty like my trainer my personal trainer he's got like f happiness where like the guy's happy no matter what's going on which is kinda of the way that a few money works it's like dude he'll do whatever because he like he does doesn't give a shit he just doesn't care my trainers like that with he just doesn't give a shit there's traffic oh i'm having a party in my car oh this person cut me off well oh i'm you know whatever he just makes his own version of of like he's always in a good mood no matter what is going on he's completely unconditional he's completely invincible i think you have it i think you have that i aspire that well in my opinion from my perspective you have that i was thinking the other day i'm like went does sean never get rattled or does he ever get like stressed and unhappy and there's been stories and i've seen it firsthand where someone has said something to you rude or you've had something didn't break your way and it and it it was a tough break and you're you're hard to like get down i mean i've been with you when you've lost a bunch up and i've seen you loop make a bunch but i've seen lose in a variety of bets that you've taken you don't get rattled you tweeted out something the other day you said your your puck butt hole what was it i was like everybody's got cl number it's a it's amount of money where it makes your butt puck her up a little bit it's good to know where your puck number is right now and just keep note of that i was like said because i had just wired a bunch of money and like sorry that i was like not that i was like worried at all i'm gonna lose but i was literally like let me just double check the routing number let me just make sure i got that right which i don't usually like i don't usually bother to be like okay u palms are a little sweaty let's go ahead and i hit the button like if you ever i do that with thousand dollars i two thousand dollars like animation when you're gonna send an email you know you know the one i'm talking about where the monkey finger about to push the sand and it's sweating and it's trembling because it's like you're about to email your whole list let's just are you sure you got all the details right that's like that's the puck number for for some people with their email list and so i think everybody's gotta know it your number was high i i i'm like that with a thousand and so when i think about like why am i stress about certain things i definitely try to think you know there was who was i think it was jfk he had a photo of abe lincoln on his desk and he goes i just always try to ask myself what what would abe do sometimes when i get stressed i think what would neville do and what would sean prairie do like how would they handle this neville is another person who has no stress there was one time when he was trying to he had never owned a house and he was thinking about buying a house and had never thought about finances because he's been making a great living for years and years and years and he never thought about money he buy whatever he wants and he was thinking about what house he wanted and he was just gonna pay cash like or something like that where it was like a big investment his first big investment and then he was talking to my wife and i and he goes i couldn't go to bed last night i because i was thinking about buying this house and i can't buy exactly everything i want and i actually have to like second and guess some of the things and then he we were just sitting there we didn't say a word and he looked at sarah and he goes is that stress and we're were like yeah dude that's much stresses like finally you experienced it at the age of thirty eight years old and you go it's kind a dude like voice asian what is this thing where i stayed up like for an hour or last night just thinking about this and you and neville have that same thing where you have a very high tolerance it's crazy when you see it because people take pride they're like man i don't tolerate no disrespect and just like what are you really saying there what you're really saying what do you say you you tolerate it you can't disrespect me if you say something that says something about you not me what well you can't bother me like there's a great way tony robbins said he goes how cheap is your happiness meaning if all it takes is somebody doing something really little to take your happiness away your happiness is cheap you you got the tj j maxx of happiness right you are the low you are the dollar store of your of your your mood is in the dollar store right anybody can go get for so little someone could just take the grocery cart in front of you that you wanted and now you're a little bit pi right right like don't be cheap with your happiness be expensive be luxury i heard a very funny story about you and if this violates anything we'll delete it so i was with ben last night for at ramon birthday we did a little birthday thing for ramon ben told me this funny story about how you were thinking about writing a book and you meet with this amazing author and the author asked you something or maybe he was like why do you need my help and you were like well i think i could do it i think i'm i'm talented enough to do it i just don't have the time right now and i just would rather you do it and you said something that i guess the guy thought that you were being rude and the guy in the middle of the meeting goes well stop the conversation i'm out of here this is not a good fit and instead of being insulted your your takeaway was wow i really respect that about you you did a great job of like standing up for yourself where that what happened here's the you're what happened extensively here's the story of what happened we be with this guy he's a book development guy so basically there's there's somebody in between an editor a publisher a writer book development guys just the guy who's gonna help you think through the concept and it flesh it out right so i'm like who's the best in the world of this right and a question i will always ask who's the best of the world of doing this i wanna talk to them so i read this guy who's the best in the world of doing this anybody asked me was not why do you wanna write this i didn't say i don't have time what he said was what do you wanna write about and i goes right oh i go i think i could write about anything i was like i could write a book about storytelling i could write a book about marketing i was like i feel like this actually the the problem and maybe i'll write multiple i don't but i wanna i was like i have so many ideas i want you to help me think through which of those ideas he goes that's a nightmare guess he goes up he goes that's probably the worst answer you could give to somebody like me goes i want somebody who spent ten years twenty years of the life only thinking about one thing that's the thing that they needed to pour into a book the guy who's like oh i could write about any anything and everything oh god that's gonna be miserable for me to figure out and he like i did the meeting like he in the meeting no he but he goes that would not he's like he's like that i don't wanna do that that's not a fit for he didn't end the meeting but he's he's just was like i'm gonna be honest with you and i go i i was like all you did was make me want you more i was like that's exactly what i want out of my development guy yeah push back because the the speech i had given about what are the things i could write about and why it was a good speech it was at a plus speech was the only sixty seconds long but i was like i made a strong point there and when i ever ever and ever somebody can say the truth in the face of my persuasion i have an extreme amount of respect for it's not about generic pushback it's about truth the guy said the truth thing which was that's not what you want when you're writing a book what you want is i my whole life has been building up to this one book in this one moment and this one thing that i can't wait to pour out of me because i've i've refined it in my head for ten years and i was like that's actually right and i wanna work with you even more now but i also agree with you and that you're completely right thank and i was like i i like thank him profusely for that the same thing evan the other day on a tax call well by the way my my point being is i think that's a really healthy way that you approached it let me tell you about a more offensive thing that happened that was also not offensive to me i've been looking for a a tax person and i was like so i created this whole like tax data room and i sent it to a couple of people was like hey i heard you're good take a look at my situation and tell me what you think and most of them they're like hey took a look at this i did three calls first call door number one guy goes hey took a look at everything looks really good i have two suggestions of maybe if you did this instead you could save some money so okay thank you for your suggestion person number two says hey this looks this looks great you know congratulations on all your success you know i definitely think we could handle this for you we have other clients that are similar and i feel really confident about it i okay thank you for that cool not quite what i'm looking for but but okay thank you third third door i get on the all this guy goes alright i took a look at everything and i'll be honest with you you have way too much complexity for how much money you make i was like thank you i feel the same way but a part of me my ego was like did you look at the numbers that they they're going up that's actually twenty twenty two twenty twenty three is better better twenty point four gonna be great like my ego wanted to be like are you saying i'm a broke little bitch because like that's what i heard the well you heard that lady that that ryder say that's cute and she didn't actually say that in my head what i heard was you're too poor for me thank you like you know i i i don't really wanna do this and i felt that for like fifteen seconds but then more than that i know and i let myself have the feeling for fifteen seconds of like my ego like being deflate like a you know a pin prick my balloon there but i was like what do i actually want let me remember what i actually want and i hired the third guy of course i was like i totally agree can you help me fix this up and he's like and then as we're were talking he's like actually now that you told me more a lot of this does make sense because the shrek trajectory but like you know i still think we need to simplify and i still think that like you know you really gotta ask yourself do i really wanna optimize all this for taxes or would i'd rather just spend my time making you know actually growing the business of making more money and i'm like you sir are exactly what i've been looking for and even though that first punch hit me right in the gut and i wanted to get defensive i have learned that that gets me no absolutely nowhere and i just let that feeling go in fifteen seconds that's actually the tip by the way everybody has the same feelings it's just that some people hold that for like ten years some people get mad for three days and then the goal is like katie do you just have the feeling for thirty seconds and move on and like i don't think that should be the goal dude rage is an amazing motivator i have achieved a whole lot remembering being dumped by a high school girlfriend you've had great accomplishments but you should probably remember that like you want all those accomplishments because that you think they're gonna make you feel better at feeling rage is not the better you seek so using real with that we can deal with is not way right just remember you be the thing you want the feeling you think the thing is gonna give you if using rage if there's not the way abs aren't built in the kitchen they're built by an eighth grade girlfriend telling you that you're not good enough just remember that abs are built by a crumbled up valentine's car yeah yeah bro can i tell you sorry i was in seventh six or seventh grade and i really like this girl rachel and i was like i wrote this like poem valentine thing like basically i folded it up i cut it out i'd write this thing and i show it to her and she i i show i i don't don't know what i did but like i basically gave it to i think i was so nervous that i didn't even say anything i was like handed her a note and i'm standing there she opens it up and she reads it and she's like oh my god sean this is so sweet and i'm like it worked and she's like this is amazing who's this for and i was like god and i'm like and in my head i was like i could just be courageous and to be like this is for you i love you actually turns out that i seventh grade love you and it said i was like it's for chelsea i just made up a name and she's was like who's chelsea i was like she doesn't go here but she like my and i was like and i was like she's just like what i'm like yeah you know that that improv concept she was at that i met she goes to another school she's was like this she just made that was elaborate laugh for three months i kept up this char that there's some girl that i met that likes me and i like her and that note i showed you what that was for her that's what that's where i was that's where it i was how i don't have abs by now that was pretty devastating cheers really speak down somehow that didn't even work for me see you gotta use that rage to get those hap although she doesn't really hope she listened to rachel i hope you're listening to this there was no chelsea there was you were chelsea there was no chelsea now she knows that's awesome that's it that's the episode that's the pod i feel like got the rude to wear i know i could be what i want to put at all in it like a days off on a goal less travel never looking back but