Tech All-Star Game, Milk Road Pro and Big Box Strategies

we're like yeah we're just gonna do the same thing but a little bit cheaper it we're calling it the echelon it's pretty wild that they pulled this off i saw them originally at ces i was like cool peloton booth and it was echelon it was it was the same thing it was the exact same thing i feel like i could rule world i know i could be what i want to put at all in it like a days off on a goal less travel ever what's going on yeah you know lots of things going on where do you wanna start you drive what he got alright i got a couple quick like random ideas for you okay so i'll call this the big box strategy okay here's my big box strategy so i saw recently that kevin hart was like hey our new thing is live at walmart and i was like new thing but is it this looks pretty much like athletic greens and sure enough it kind of is it's just athletic greens plus kevin hart going into walmart like lower price point basically how much is it athletic greens is like eighty bucks a month yeah the athletic greens is expensive let me see greens me see his thing vita hustle is his is the name of home god and literally it's like a picture of him drinking his greens and electrolytes on the camera or whatever so anyways i saw going into walmart and i had had this realization the other day when i was walking around a costco i was walking around a costco and costco is amazing costco if you have a costco deal i talked to anyone who was costco deal to like costco drives insane volume it will make us as a company it also might break us as a company because they cut like pretty ruthless deals and if you ever like lose costco or they like they don't go through with their purchase order like you might be screwed but picasso could drive ton of volume i walking around and i basically saw in costco if you go look every electronic like piece of equipment that's there is is like a it's not a chinese knock off it's like an american knock off of an american product yeah it's like they're light mattress nine sleep it's like what's this is this is just like eight states wait put on here i have a three hundred dollar costco mattress in one of my rooms at my house and whenever guest stated and they go where'd you get this mattress they ask about it all the time like like a two hundred and eighty bucks at costco so so basically they have a lot of these like you know blenders you know like fitness trackers things like that it's they have like they need kind of like they needed a certain price point so there's a strategy which is basically you take the highly desirable thing that's kind of too high price point like athletic greens or another one or a ring i don't know if you've ever looked into buying an order ring but it tracks your sleep it's whatever it's cool ring that tracks your sleep and it's like it's like seven hundred dollars or something like that for this ring and maybe they've changed the pricing now but like i think when i bought it it was seven hundred dollars or okay let's say it's say five hundred dollars the same so five hundred about five hundred bucks for like the the kind of like the generation three we ring they they've sold like a billion dollars of uber so there's definitely demand for this product like they're the cumulative sales is is that high well you go to costco there's no uber ring and there's no replacement for uber ring i think you could create a company that just says i'm gonna make a ut oo ring like thing for costco and that's the entire business plan is just to do that one thing and if you do that one thing you'll be more successful than ninety nine percent of e commerce stores you gotta think smarter and not work not not like try to work so hard so like similarly i would go in and i would hunt down what are the products that are not yet in walmart or costco places that drive insane volume targets another one that there is proven kind of like high end new york la lulu drink a lulu lemon peloton type of customer that that that buys a products like that and you just bring it down market and like just making it a little worse like they're gun and like you know they've they've that they've done this with a bunch of them and go figure out which one is not there like for example the mattress thing it's actually not there yet there is no eight sleep mattress there there is no we're a ring there yet at least last time i walked around and i think that's a just a simple strategy for e commerce have you heard of echelon echelon no you should lick up echelon so echelon is a fitness company they started i peloton it looks exactly like peloton i don't know when exactly they started but they it's i it's an american company i think too so if you go to echelon fitness it i think they maybe have changed their branding but before it was the same red shoot as peloton fame as peloton it it and it was a peloton but cheaper and they now they yes and they do the guy who started i read this interview with them so basically he they have the the mirror the fitness mirror that was really popular called mirror they have a smart rowe which a few companies that and they did the peloton bike now they have a smart treadmill and they just did the same thing but cheaper and at first it was all the same branding but instead of peloton it at echelon they're on track to two hundred million dollars a year in revenue this year i think it's a bootstrap company like i think they just said like whatever you do so it says peloton rival echelon fit fitness eyes one billion dollar valuation so maybe they oh they they recently raised some money but they we're yeah we're just gonna do the same thing but a little bit cheaper we're calling the echelon it's pretty wild that they pulled this off i saw them originally at ces i was like oh cool peloton booth and it was echelon it was it was the same thing it was the exact same thing it was pretty funny and they do they have a ride with pit so like pip the rapper is like the guy that they chose they're in walmart costco target things like that whereas you know lulu the le company mirror and peloton was like fucking walmart people not a chance like we we want skinny people to get skin you know like it was that was their whole shit and they would be exact like peloton but the seed is wider yeah other sorts of people yeah that's what they that's what their motto is other sorts of people and anyway yeah we are your type yeah we're gonna make you look like the before picture instead of the wait before picture and so anyway pretty cool that they've done exactly what we talking about kevin hart thing it's kinda stupid it's kinda cheap though right if if i'm if i'm kevin hart i don't know if i would be doing this a hundred million dollars is gonna be stupid because that's what he's gonna make some off this thing i have a meaty topic about your old company the milk road and how i think that you guys have just made a huge mistake i'm gonna bring that up in a minute and i wanna get your opinion on it but before i do i wanna talk about something that's not business related at all but it kind of is and i'm gonna get to it i've been working on like different body stuff like i love like experimenting with body and this is like a little vain of me to bring this up but i posted these pictures in our doc and they're about two months apart and basically what i've been experimenting with body wise is like getting super lean and like somewhat skinny and then like gaining weight again but without getting fat you know they call it like a like a dirty bulk that's when you eat like a ton of food and you but you get muscle and you get fat i've been experimenting with that but look at the difference in the two pictures that i shared and if this is on youtube we'll put it on the screen i guess like it seems a little weird but i guess we'll do it dude we're making this a thumbnail if you're gonna bring this up we're getting the clicks so welcome all of our thumbnail viewers who clicked because you saw before and after of saying well the it's not the the pictures aren't that shocking but here's what i've been testing just a difference of two to three hundred calories a day for two months so you go down to like nineteen hundred to two thousand or nineteen hundred or twenty one hundred ish that's my window when i'm getting skinny up to like twenty three twenty four hundred that's the difference three hundred calories a day two hundred calories a day that's the difference that's like a twin or like a pack of m and m's that's a that's not a large slices cheese or something yeah that it's not a significant amount in my case it's mostly protein so it's a little bit more protein is that crazy how big of a difference i can make it is crazy i saw you post that on ig and i was i was i had a great joke or something i i remember i had a great joke and then i was like you know i'm not gonna make this joke this but this would be getting wiser i said i'm not gonna make this joke because some people get real sensitive about their body and they don't they don't want jokes like even a funny joke won't won't come across as well so i said let me just let me just hit the like button to move on and carry on here but i do have a question just say it just say it come i don't remember it right now it was something about like you know what either when a person's like super fit then you have to like pull them down when someone's like fat you like bring them up so i was i was i was gonna make funny in some way but you know i remember what it was at this point i have a question for you doing third or the thing that stood out was you were basically saying this a two hundred calorie difference and i was like that's kind of stunning it's stunning and and by the way that's not so i i i typically waste stuff i've been traveling for the last six weeks so i don't waste stuff but i track everything so a lot of its eyeball balling so i could be give or take what do you what are you track everything in my fitness pass so i use my body tutor and i meet with them weekly and we go over like the plan and they give me like the plans to use and then i have a trainer called central athlete and they tell me what workouts to do and so i just track everything and they review it all right and so you what's a typical day of eating for you right now so right now i prefer getting a lot of protein early in the day so i'll do roughly a hundred grams of protein first fasting are you just doing the like thirty you know thirty grams of protein within thirty minutes like because i've heard both schools of thought intermittent fasting people like i don't fast tim ferris in the four hour our body was like no protein right away right when you wake up i don't fast because it i'm hungry in the morning so i i don't fast so i get up around nine thirty i'll have a cup of yogurt so that's like fifteen grams of protein i think and then i'll maybe eat like a banana and then i'll go and get a really hard workout in and then afterwards i'll do i use a a scent or momentous pro protein and i do four scoops with just water and i drink that and then i won't eat till dinner and then worse a lot right it not supposed to be like one per thing is that's i could one serving one or two and so each scoops like twenty grams of twenty five twenty five yeah so so you just get a hundred grams right there in that can the body even absorbed that much protein powder at once i that's what i was wondering so i don't know i i think that the preferred method is to get that protein from food and chicken but i just like doing it so i just like drinking it one and i feel really full and then at dinner time i eat chicken and vegetables and usually like a dessert oh so there's no lunch that's my lunch is like the the protein i i just feel a banana a thing of yogurt you drink a shit load protein powder and then you later for dinner like we're talking like six pm now or something like that right yeah i'll eat like maybe thirteen hundred calorie meal you have a huge dinner of chicken and veggies and chicken fish and veggies and the veggies will be something green and also like a potato and then i'll usually do like like a piece of candy or ice cream or something like a very small serving of that like last night had chocolate covered almonds like two hundred fifty calories worth and that adds up to roughly twenty twenty three to twenty three hundred twenty three to twenty four yeah that's crazy i'm been not crazy like that's so different is what i should say because obviously it works so maybe i'm crazy for not doing that but here's the say like so little food it it's not that much food sometimes if i have a really hard workout i'll do a banana and a bagel but i'll just do a plain bagel like three hundred fifty calories of carbs right before i go out i'm not like i don't know if this is the right thing to do i think i think the probably the right thing to do is to get like proper food but i just don't know i'm looking at this photo it looks like the right thing to do to me right like what what what else what are we measuring here i i yeah i don't know instagram like that's how you measure your health and that is working right now so here's the thing though that i've learned and this is like changed my confidence in life and in business and everything learning how to manipulate your body like like that's what everyone wants to do is either get skin or gain weight like everyone like wants to do something with their body once you learn yeah how many people are happy just like yeah yeah like everyone wants to improve their body in some way what i want yes but the thing is is like what i've learned so i've been going hard at this i think like it was two years ago i texted you and ago i go i'm gonna become an instagram fitness influencer it was a joke but not entirely a joke but i was like i wanna figure this out and so i just wanted to and learned how it worked and once i figured out that it's like a mathematical equation life became so much better and i just it was just like you do this you do this you do this and you do it for three six twelve months or whatever whatever you likely are gonna see results and then what it did was it gave me so much confidence that it's i realized wow this is just like business business is actually the same thing you do this you do this you do this and the likelihood of getting some type of result is high hopefully you'll get your desired result but you're gonna be better than when you started but then it's like that became the truth for me it it was as if i had bad eyesight and i put on classes like that became the truth with so many other things you do this you do this you do this and you trust the process you hire a coach or you develop your own plan you follow the plan and you have to do it for three six twelve months whatever and it's really fun to start seeing results and then what's particularly with the body i think emotions would be next but with the body it's like oh wow i could manipulate that and then also with money we do it with money i can manipulate money by doing x y and z then it becomes like i can do anything and so right like once i've conquered the body part it feels awesome it feels so good that's exactly that's so on point and by the way the opposite is true when you want something and you don't figure out how to bend reality to make it happen a little seed of doubt gets planted in the brain that's now there that says you're like man i i could do anything i put my mind too and there's a part of your head that says really or is it like that diet or is it like sleep it earlier or is it like you know making money whatever the thing that you wanted to do that you didn't you didn't yeah actual you didn't manifest into reality by by doing it i'll i'll tell you a little sorry this is is very much released to a conversation i had yesterday with my trainer so tell you my trainer and i said i swear i wrote a number on the on the mirror i just went in there i wrote fifty three you say fifty three what like what do we do fifty three of something fifty you push ups what little what is this i got out fifty three days left because goes what do you mean i got oh i had his realization i eight weeks away from having the body i want that's fifty six it's fifty six days where did you start and where did you you at your peak you were like two eighty no no no i'm i'm based at the same weight i was at the start you just like muscle and fat a little bit but like no was two twenty and i'm currently like two twenty nine through to thirty so it's like actually went up and wait a little bit but the composition changed a bit sorry you you just looked horrible when you started now you look awesome so you look a great compliment but actually no you can see you can see your biceps you look you look significantly different from when we first started so so i told what i said i'm i'm am i i'm many weeks away from everything i want he's like oh that's great and i said so i'm just i'm keeping track right now just put i'll just keep changing this number every day that i eat exactly the way i want this number goes down and if i don't we go back at the beginning and we we start i don't know if we go all the way back or if i'm just gonna like add three every time i'm if i i slip but i haven't slipped i haven't had to think about it alright so anyways we're talking and we have this philosophy so we my sure we have this philosophy we're we we both are very into mindset and what's cool is what happened what i had experienced previously in my life was i'm really into mindset things i'm basically like you know don't san francisco there's that angry jesus guy who walks around with the mega yeah being like jesus lives he's alive he's alone there's like this guy just walks around soma like in the heart of like where all the startups are there's one guy that just walks around like that he's famous everybody knows him i was kinda at with mindset stuff i'd be like life is what you responds about how you react right like there is no meaning it's except the meeting you're giving it like you know take their mood is your choice like like you know i was just like walking around like nobody really cared and in fact most people were generally somewhat annoyed with my my ongoing conviction in like the mind the power of the mind and how important is to master the mind your wife's like yeah i get it sean if you think you can i think you can't you're probably right i get it because she's like just eat your fucking noodles yeah i think you can take out the trash like i tells you too you know yeah yeah that's kind of she lance and i'm like but is there the trash already taken out would we really think about it yeah that annoying guy and so and so then i'm sorry i my i meet my trainer he's like like he's got his mega i got my microphone and they touched we were both into the same things i'm love you that's he's like i read that book i'm like in the morning do you sit down and think about these things because he's like i go i you're like more annoying than like two improv kids or two vegan take it out exactly we're too front of vegans they get out exactly right yes and yes am you're just constantly like trying to one up each other we're just like yeah leave each other talk so so normally that's the thing and we and to hype ourselves up we're like dude it's so nice to talk to another black belt it's like there's a lot of white belts wanna run around here and you try to help him out but they don't even really wanna learn the technique it's so nice to talk to another black belt listen you know what's nice about it i don't even have to say the thing actually i'll say two words three words about the subject enough said you actually already know you've read the thing you've actually practiced that we already agree there's no defensive and so we just implement and want your workout that day just back padding yeah just like today we're working on our triceps yeah so so while we're out of this conversation he's been he even been telling me this thing he's like he's like bro i like he's like i like big weights and thin books and i was like what he's like i like big weights to pin books and said we'll we'll crack each other about that he likes lift weights and he's like i like thin books meaning i like to just understand the premise of the book and move on and i appreciate books that are thin i said and so what we've always talked about simple simplicity how do you simplify a concept so that you understand it so that others can understand things this is something i always try to do and we've talked about like what's simpler than a book a thin book what's simpler than a thin book you know a blog blockbuster what's simpler gonna a blog post a tweet what's simpler than a tweet a little catch phrase what's simpler than a catch phrase a gesture and so we had been playing with this idea you're doing too much just do less we were like there this phrase that i've been saying on the pod and and off the bottom the the the season i'm in right now is a season of intensity is the strategy so for me that applies very easily with the with a body of diet thing it's like i don't need a new strategy i need a different workout program i don't need a a new coach i don't need a new diet i don't need a new anything i don't need go get get a new app to track it all i simply need to do is execute the very simple plan with much higher intensity and so i just had this little thing where i just just this just if you're you're on youtube see this i'm just turn in the knob the dial and just turn the dial and now what i'm working at sometimes he'll just he'll just go hold on he'll just turn up the dial that just i know what that means i know exactly what i need to do i need to multiply the intensity i'm bringing to the current situation i'm doing the same thing whether it's on food or whatever just there's all i need to everything i want is on the other side of this little gesture alright cool i looks like a rubbing a nipple your neighbors are just like why is this guy doing like a problem i is i'd be careful with that one and i said i only hear there's two possible good interpretations of this and so so the reason of coming full circle to to the thing you said which is what i told him i said look i wanted he's like you know you gotta know your why i i said i know my why my why is because i know that if i can do this now there is an unstoppable feeling that comes from knowing that you put your mind to something and you did it i said i don't really care i'm already married i got two kids i don't need to walk on a beach and like be attractive that's not a thing for me what i do care about is i can't have there be an area of my life that i wanted something in and not have bed reality to my will like i can't not have done that right and so once i have done that it's just yet another yet another area of my life that i was able to to do that just dial up the intensity and get the result and that creates the unstoppable confidence it it further their confidence to the point of being unstoppable because this the only area of my life haven't yet done that and so i highly recommend for anybody the area where you have struggled that's the that's the place to put the emphasis that's the place to try to overcome not even for the thing but because you wanna be the type person who could do that thing that's at least what's worked for me so far and why i a lot more momentum that i had in the past because been the past i was like i really care if i have abs absolutely i'm not sure if that that matters to me no you definitely care me it feels good i read this stupid article on vice and it was like gyms are built for skinny people and i can't go to the gym because i'm fat and people stare at me and i thought and this is for anyone listening who's fat right now out of shape go to the gym you wanna know why when i have never been to a gym and seen a fat person and i and thought that person's gross i've only thought dude that's sick they're they're getting after it they're trying in fact i get in inspiration when i see someone way because i'm like bam the first steps the hardest they're actually in a harder spot than i am so if you're listening to this fucking go get fit it feels so good to like achieve a goal and to make progress it feels awesome and so i've learned a lot over these past few years like get my stuff together and it feels amazing i i i've i've enjoyed this tremendously so i wanted to bring that up really quick and what's cool is like once you like basically if you're like out of shape and fat you only need to do like like for example if i if sean you were like i just wanna get strong i'll be like well just do this this and this it's really simple like do five reps five sets of this this and this it's it's quite simple and then eat this much food and then once you get like down to that like eighty or ninety percentile of fitness and then it's like alright we're gonna do really small judge adjustments and you're gonna see like bigger changes so it's really fun to like see like alright i just need to like get to this point and that's easy and i'm gonna do a general plan that works for everyone and then as you get fitter it's like oh you're just gonna dial this a little bit dial this a little bit and that's really cool to like see those little small changes three hundred calories a day what that what does that mean or eating a bagel instead of a banana for your before your workout does that change anything like these little small things it's been really fun to like see how that works and i think maybe just gonna get older and my body doesn't respond the same so it's like these things actually matter but if you're listening to this that's what we have to look forward to if you're out of shape if you're already in shape it's really fun to test those small dials i have one topic sean so yeah last week or this week maybe milk road your old company so sean started a company called milk road it was a email newsletter that was a daily news newsletter for crypto enthusiasts it was awesome still as awesome you guys you sold it and so it's not you or i don't actually know what your involvement is but you launched this thing called milk road pro i believe so the launch for was cool it happened i actually don't see the date but i'm looking at like the newsletter when you launch that this week and it's like three hundred dollars a year or twenty dollars a month or sorry ten no it was ten dollars a month ten dollars a month and a hundred and fifty a year whatever and what you get is you get market insights and deep dives from milk roads research team weekly we recap and everything happening in the space quarterly funding breakdowns cool awesome first before i give my criticism i think it's sick that you guys tried this second do you know if it's working i know a little bit so i wasn't involved in the launch of this or the the details like what it is the price all that stuff so i wasn't really involved in that i knew they were gonna do it and i was like cool cool idea to try let's do it and that's all i know about that part i don't know the results of it just so far so if i've been in this situation so i had the hustle i launched a three hundred dollar a year thing the biggest mistake i made or a big mistake i made was instead of charging three hundred dollars a year i should have made something that i could have charged thirty thousand dollars a year yeah and i dropped to zero you you dropped a zero over here you ahead come get that yeah i dropped i i dropped two of them two zeros and the difference between those two price points is it it it it's a ton but i actually don't think that the work is as big as a difference in price points or at least the f the at least the effort that goes into that and can i give you a few examples of what i would have done instead if i was the milk road the first thing and by the way i'm in the seat here i don't know anything they probably i'm sure maybe they thought about this and there's reasons why and there's probably some strategy so this is totally a guy who doesn't know anything about the strategy the first thing i would have done or these are all different ideas of what could have worked i would have researched the first thing tell me what you think about this not a crypto job board that's that's stinks spend there done that i would have done a crypto job crypto salary benchmarking meaning as any user that signs up i would have asked them where they work what their job title is and how much money they made and then i would have took like what the benchmark is what's the benchmark is for different salaries and i would have packaged that and try to see if i can sell that to hr departments at crypto companies which i don't know if they're actually hiring a lot right now so i'd have to do more research but i i think i would have done something like that there's a few companies that have done this there's salary dot com and then there's pay scale i think pays scale does something like two dollars or three hundred million dollars a year in subscription revenue when they sell into this what what's your what's your gut instinct on that one and you're saying instead of milk or you're saying this is a part of it what what it was is the idea here instead of these are these are things that would would've have done instead of what what what was is that that's a cool idea i think you know the crypto the number of crypto companies that i'm mature enough to care about salary things i think is a little early for that i feel like something like that's gonna work in a few years not not well that is a good time to start then now right yeah fair enough and then so when i'm thinking about these new ideas i would think most of my ideas for what you guys should have launched are data related the reason i like data is a i actually think that's within the core competency of a company creating newsletters i think creating a software platform would have been a horrible idea because that's not within your core core competency i also would've have looked at what data can i get from my users and what are they clicking on in order to like track different data and if possible i would have tried to make something that my advertisers would also want to buy but that's actually quite hard and that that last one i don't think i could have done the second thing i would have looked at is sentiment analysis again totally i'm a total outsider here so but i wonder if big banks or big buyers of crypto stuff if they would care what does the little guy think like the retail investor and what i would have done is and i think there's a few i think there's it's called santa they do like four or five billion dollars in revenue and what they do is they look at behavior analytics of like different crypto markets and how it works i think there's au there there's a few more that like look at this but i would have like seen because the thing with crypto is it seems like a lot of stuff happens in discord and if anything happens at discord a gray hair guy is not gonna be able to figure that up right yes true and so i'm wondering think definitely sure could could milk road have figured out what the little guy is talking about before it kind of pops and get sentiment analysis package in a more professional way than discord what do you think about that i think that's a good idea i think there's the should we've been doing this thing called the fear and greed index from the beginning which i is it's basically a it's a meter that just shows what's the market's mood and this is kinda like based on the like from the stock market this has been the the case for a long time which is you know the market is very moody it gets extremely fearful it gets extremely greedy you kinda wanna be buying when it's fearful and you wanna be selling when it's greedy if you wanted to time it or at least is not buy when the market is feeling super greedy but like you it's good to know where where the sentiment stands because you could sort of price is very very linked to that and at the beginning we didn't have any first party data that we used an existing fear ingredient index that we just scanned it and designed it to fit our brand but i'm pretty sure at now we have probably the biggest ability of anybody to poll for that exactly i was outside make coinbase base or others could could do it but they're not they're not doing it but in terms of media like we're one of the biggest i think we are the biggest newsletter for crypto so i think and we get a lot of feedback like if we say hey tell us x they'll like we'll get tons of responses of every email and so i think that we could have basically built our own fear and greed index or built that out like baby per coin or per project for n t like what is the sentiment around this what are the whales saying so like just create a covert of whales and their sentiment that take that data and package it up for any of the financial like institutional money that's in the space so i do think that that that has a possibility and that is a thirty thousand product not a not a a ten dollar month product and then what i would have done is like looked at that analysis and the data and then also had my researchers and writers give context around this and to explain their sources and why they think it means what it means and i think because the research they do in this pro thing is actually good and the problem is when it's gonna be super low priced i think that it's really hard to go that extra mile on any one topic because you know the the the reader may not even be that sophisticated or have that much skin of the game and then the writer has to churn out lots of content for a wider base but if you know hey this is a narrow group of people that really care a lot about these specific things you could go be the best in the world at delivering that type of intel and you host conferences and a handful of other things around that and that is a thirty thousand dollar a year of product i think now yeah pack packaging all of that is challenging and pulling it off is challenging but i don't think it's like significantly more challenging than the work that they already have to do it's just packaged differently and the last two things that was the sales work is different so in this the sales work is easy you put a link in the newsletter today and you say hey you wanna hear read this section go check out pro sales work is easy content work is is about the same but the the value obviously of the sale is what matters so the other case you have to basically go and meet with the head of research at some some firm some blockchain investing firm or some traditional you know hedge fund or whatever and you have to basically do an enterprise sale to get them on board correct the differences and this is an advantage is that milk road is small and your burn is small so you only a couple deals two sales yeah maybe could could make a meaningful difference and you just start you start small and you start slow and i think that and i could pull off you're not a avi vc find a company that has to grow and support you know a million dollar a month team the last two things something that has always interest me is organizational charts which sounds boring but with crypto the well the this is combined with two ideas but with crypto you don't always know who's behind stuff because you like a lot of it's just like someone's face that's a n or something like that and you're not exactly sure who's behind it what i would do is i would have done org charts that explains here's who's behind each thing here's the team here's their contact information and here's the story behind it as well as our prediction of like is this like interesting or not interesting should you trust it because if you're if a bank or a or or a buyer or a fund of some of these companies wants to know like what's the real deal behind them it's really challenging to get a surface level or even a more than surface level view on it without doing lots of your own research so if you have data that can actually pinpoint this is actually legitimate it's worth diving deeper into and here's some more analysis on that or this one just is nonsense run like something like that and your customer being either a someone who wants to sell into those companies or someone who wants to fund invest or purchase something from them it kinda gives you a little bit more quantitative and qualitative information on are they worth the time do you know what i mean yeah yeah i i know what you mean that one's i i like that what i like that one less than the other one so i think these are all good ideas i like the theme of these data driven core like basically once you require a this corpus of data it just simply becomes more valuable over time but it has to be updated and refreshed but it's not like new it's not new content in the same way it's building a stack of content i was talking to a or i reading this post about zoom info you know what zoom info is yeah it's basically just like here's everyone's email address is that the like dummy version of it yeah they're publicly traded though they do like a billion dollars in revenue i don't know what their market happens so they're big but it's what did i provide beyond that it's basically actually like it's for salespeople right like hey salesperson here's how you do you're prospecting i think the high level view is basically we have mapped out every employee at every company in america and we know like what they do we know their contact information and we know a little bit of background about the company right and the way that they started it was the two founders they said we spent seventy five percent of our time just calling the front desk of all these companies to confirm that their phone number was correct and that was how it started then we went and got a a bunch of different data sources and we combined them to make it a little bit more readable so you could have more data on different companies and then finally they created a i don't know what you call it like a viral loop whatever it's called where people could access some of the data but they had to submit their own data and so in order to get a discounted price and that kinda created this loop or now they have so much information on different companies how they work if you google like a company and then revenue you might find zoom info that will show up but it'll also say like their contact information where their offices is and things like that and so they started just by the two guys just phone calling and so these company data businesses can be cool because you can brute force your way to get like a nice little mvp so anyway that's my my spiel on milk road i i i think that i don't know the background of what the owners are doing so i could be totally off that's what i would have done and said though so here's a tool that's pretty cool that's related have you ever heard of particle dot com no i'm gonna go to it now though so particle just without the e so it's p a r t i c l dot com unlock the power of driven product development yeah what it should say is see how much any e commerce store does in sales is that's what it does right that's like the layman's term like again zoom info is like hey you wanna sell shit we'll tell you who to reach out to and here's their email address right like the they have to sort of mask it can make it sound a little fancier here than it is but it's very functional very useful and similarly particles pretty so what they did is for pretty much all all the major e commerce stores they what they did is they they have a way to go to anything like kinda shopify store and estimate with fairly high confidence and is not perfect but it's directional correct what that store does in sales within that what each what which sku they they sell like a you know what's the top selling sell tell sell top selling products bottom selling products that sort of thing and so you could do really great competitive research and market research to try to figure out where are their gaps at the market oh okay this company is doing really well but there's not a lot of competitors that also sell that there may be an opportunity to go in there or hey you know we're doing really well with these three products but our competitor they have this other product line that we don't have that's doing really well and so it's cool thing that they built using basically like seems like crawl and scraper to go onto an e commerce store and sort of estimate the the volume of of sales for repair probably it's not perfect it's like you know because i i looked at it for like our brand and a couple of other brands of people i know and so you know the sale the exact sales number like if it says fifty million they might do actually seventy million or sixty million right it's directional is directional it's like it's not five hundred that they do probably but and it's not five it's more like fifty it's more like fifty and but the product level stuff seems to be more accurate where you know again relatively like product a is more popular than product b by by double right okay interesting what what does that what can we learn from that how do we if they sell this thing for like i know twenty grand a year to your point because if i'm a retailer and i can be smarter about my inventory purchases i'll bake back the twenty grand and you know one or two purchases just by just by by having this in intel if i didn't have it earlier so it kinda makes sense how these companies are are able to charge so much is this company big particle yeah i think they're pretty big i don't know too much you know you can't search them on the platform unfortunately but it seems like they're seems like they're doing pretty well who's the owner of milk road now what are the names again mike kendall and mike ten and mike ab bravo launching us to clip they don't listen to podcast and they don't listen to any podcast podcasts and so like in fact when when we first met him i was like think it's podcast blah blah and then he's just like wasn't really that shouldn't the podcast i was like you listen to art pod any pod it is a podcast he's like no i why would i i really why would i do that like hey was just like i just feel like i should just work instead of listen to other people talk about work okay oh well to shame absolutely right that is what a successful person would say if you guys are listening that's what i would have done this is what i learned from launching my product on i mean we were trends was successful but i realized we could have had two zeros at the end of our revenue probably if we would have done things differently yeah good feedback i like it what else you got okay well that was amazing let's just first start with that great idea next you with a guy with your idea you're getting those bat packing reps it nice yeah yeah can't stop won't stop never quit no days off i mean i'm a let it slide you said bat packing that's what i'm gonna do because i'm gonna i'm a nice guy so with ideas like this i think i should be in the tech all star game what's the tech all star game you asked it's something i wish existed so i tweeted this out and i think that i laid out my case for why the tech industry needs its version of the n nba start day so tech is getting pretty big in fact somebody pointed that somebody who's not in the tech industry pointed this out to me they go yes weird i feel like tech the new shit everyone in hollywood he's like talking about he's like you know like the facebook movie was dope he's second then they came out with silicon valley hbo and they have like you know they have the the we the we work movie they got the there movie they got the uber story they got the like it's making its way more into pop culture and what happens when something gets into movies is those heroes become heroes so the the the the protagonist in these and these things becomes like a new arc archetype that people wanna follow him and so he was pointing this out he's like i think tech has just crossed over into this thing where the cool tech people are now popular you see this with elon musk mark zuckerberg they're like how their household names now jeff bezos whereas you know i couldn't have told you who the ceo of ibm was growing up like i had no idea but it's that's changed out so he's like you still can't name the ceo of ibm but couldn't i tell you what ibm was life yeah i used to not be a of the name who the ceo of ibm was i still i still can't but i at least wanna know i definitely used to not be able to so i think somebody should create this i think somebody should create a weekend event that's produced like a like the nba all star weekend and get the best talent in the tech industry to compete so here's how i think you you're gonna have like a like a like the lay up contest or like the base the base hit derby no no no it's gonna be a hack real simple so it's a hack that's the main that's the main attraction that's the that's the game is a hack and what we'll do is each so you get you only get invited if you're like a legit awesome tech company so you go from like the top like okay facebook you get to send a team or maybe a couple of teams and but so does i don't know fig you guys have made it congratulations you get to participate in the thing and so the ceo of each company gets to recruit one engineer one designer and one marketer for their squad they get to come and they're gonna compete in the weekend hack and them they gotta build something awesome and they have to pitch it at the end if you get to kinda see these people actually like watch them cook a little bit like let me see you actually do work like are you creative are you interesting can you build something cool can you sell can you pitch i wanna see see that in action i think it would be a phenomenal recruiting event for companies i think it would be just a great like kind of brand builder i think it'd be fun for these people because i don't know most tech ceos jobs are actually like just deal with problems and not even the fun types it's not even like product problems it's like people problems and lawsuit problems and and shit like that so i think it'd be in a nice diversion for people who got into this because they like to build shit and that this how they actually started their company i think that you the way that elon and soccer sort of competing now i think it's gonna open the door to more direct competition friendly competition agree amongst tech people and then i think you do the fun gimmick games right you have the whatever the the the speed type contest you have who can do x while they're drunk whatever and you come up with like some random ass games for other people to to try as well you broadcast the whole thing and i think that like you could kind of if you had the right like if i'm i was trying to think who has the incentive to do this so none of the companies of the incentive to do this only somebody just like stupid like me has the incentive to do this where i'm like yeah this one what i'm gonna spend my time on for the year and like i don't need money so i can just like do this and like i think the whole thing it would be profitable because you could get sponsors for the whole thing and i think either me or somebody like eric thorn i thought would be great at this because he's got a lot of great connections and he he comes from the sports world so he like appreciates that part of it and and sees that it's missing here i also think that vc funds like sort of like recent horror whatsoever whoever could use this as a excuse to create like a a festival or a affair that's different than a traditional boring conference so nobody's gonna do this but i think this is be a fun idea i wish this existed what's your reaction do remember the silicon valley sports league no what is that it was awesome it was like a wreck sports league and we did soccer one season another season it was flag football and it was awesome it was basically different companies would pay ten grand per season and you could have ten players playing and it was like really fun way to like hang out and you know get to know your team and like play sports and it would at the time i was at apartment it was like apartment list versus i forget whatever company was like nearby and you like it it was awesome it was really yeah it was really fun and the guys who started it used the profits to bootstrap their company and it it was sick and i they said they made millions of dollars from it hey you've not heard of that no but i'm on their website right now i don't know if you've been there in the while no look at this banner image this might be the worst banner image i've ever seen it's too evil looking tech guys pretending to play football against each other the guys holding the football not like how you would hold the football when you run first of all tiny hands and can't hold a bowl and the other guy looks like an absolute h that's actually coming to take your data and sell it and not like play sports at all this is whoever the artist who did this hates the tech industry they like lost their they're two bedroom loft in san francisco because they they raised the rent so that like some tech live there and now he's on the street doing art like this you just have to make a boxing though you gotta get you gotta get to the you gotta get to the box i mean the youtubers are doing but now but people aren't gonna do the boxing thing like even like best case scenario is this elon zuckerberg thing it's also not even gonna happen it's not gonna happen and they too much to lose and it's too hard to be good at box you've seen this with the youtuber thing jake paul actually like dropped out of life and has been like trains boxing for years to look okay and like imagine a tech a interesting tech person is like in their forties or fifties typically or they're like the sc twenty five year old that like like spent their whole life building the thing and not working out like i just don't think it's gonna look okay i think it's gonna look really bad and sad when do you watch it why don't you just do this what's holding you back i mean it's fun yeah it seems fun but i think it's a yeah it's a fun idea if i knew that i could get the right people involved maybe but you need the ap you need the a players to do this i'm not interested in apartment list head of growth versus you know feed finder you know his customer success guy like you know we're not doing that it needs to be z in his team elon and his team and then you know like it needs to be like top people doing this like the airbnb founder like that's who people would wanna tune in because you don't get to meet these people you definitely don't get to see them work you only see them giving rehearsed interviews about how they started something ten years ago or like why they're not ruining the world right now like that's the only thing that's only context we see these people in you don't really get to see them in a context that makes them likable favorable and like you know an admirable but you on a roll right now so we just let you rattle these off i have three like iterations there brandon pretty much feet i thought the feet feet finder was the gem too i was just like that was on my list as an idea but i research just somebody just told me feed finder crashes it and i go i what is feet finder and they go i think it's only finder for feet i said bookmark that will look more at that later is that really a thing for you finder oh my god you're right it is yeah the safest place the safest largest easiest website to view by and selfie content great yeah oh my god dude this is why age you're right they do kill picture oh wow yeah that's some page they get four million yeah we'll save us for another time oh my god that is a page don't go to feed if you're with your family alright let me give you another quick one so related to my only fans and now feed finder curiosity okay so ben sent me a link to something called only page dot com and page as in like the girl's name page and i thought this kinda interesting so i go to it and it's basically only fans so there's some model name page and she's like hey subscribe to me and do you get my content you get the same things as only fans but she's hosting us is that golfer the what i don't know what what's her full name i don't is she a famous athlete i had no idea i think she started as like a mediocre athlete a mediocre golfing but she's golfer but she's really good looking and so now she's in the news and stuff all the time for just being like this hot athlete her name is paige s i forget her last name but something like that i mean the variety of content here you scroll down it's golf instruction and it says warming up and she's just bending over on a putting green it says the mental game and she's talking about and then there's just broad tutorial i don't know how many guys are subscribing to watch a broad tutorial for that you know that the the broad techniques but you know this is she knows what she's doing let me just put it this way i sent you her wikipedia it's paige sp neck so i guess she was a former professional golf player she's a division and golfer and then she just got famous for being pretty good at golf and then people are like you're very attractive and she was like i guess i should so lean into that one she's talking to her mentor she's like i'm i'm pretty good at golf but i'm amazing at boobs like wait if i should go with this and they're like you know what you should you should focus on your strengths and and so anyways what i thought was interesting about this is this is basically a direct to consumer version of of only fans it's what shopify did so like you before shopify it's like you could list your your products on somebody else's marketplace amazon walmart whatever so that's like one alternative you could be an amazon seller you put your product on amazon amazon is the storefront people go to amazon they find your product that's how only fans works people go to go to your only fans it's hosted on only fans only fans is the tech platform where you make your purchases through this is interesting somebody must have created for there must be some company behind this or she built us herself which is a shot like a shopify version of only fan she has her own branded domain her own store and she's handling her own customer relationship with customer so when they like for example when you sign up somebody's only fans you don't get their email address if they turned you could never market back to them that way but with this theoretically she could and so i thought this kinda interesting i wondered like shopify turned out to be a very big deal in the like kinda like commerce landscape clearly only fans the niche is doing you know billions of dollars a year as a product like i don't know i don't know what you would call it category can somebody create the shopify for that that's kind of interesting to me so i don't know i don't know the company seen this the company behind her page it's called use screen so u screen dot t tv they'll letter u and then screen dot tv and it's the all in one membership platform for creators delight your die fans with exclusive video content in a vibrant community across your own mobile app and website and on their home homepage they list like some youtuber with two million subscribers they live they list at yoga company it's kids aren't is that what it is there's dogs aren't there's yoga there's like some german guy there there's like a pregnancy blog and now page yeah why she's like their big she's she's buying selling yeah so she's so it's a company that's doing it and it looks like she just found like a coarse creator company and was like or a worship platform yeah yeah yeah she's like yeah we're gonna do that we're gonna go ahead and just only pay three hundred dollars a month there there thing says a hundred fifty million earned by creators each year that's pretty interesting that's that's not like a small number they said they have nine million end users so like members on the other side of the the content yeah so i never heard it have you heard this no i've never heard of it and it looks like they're killing it because they just made maybe some policy changes that would not allow like k majority or something to like appeal to that type of creator but it's smart so if you click their leadership team to have a big team it's a it must be a big company they have got a huge team it looks like they have fifty to a hundred and fifty employees so it must be working and if you look them up you can't find any funding information about them the company might be killing it and we just wanna make a chrome extension that's just called the honesty filter and it just changes the website homepage to like say what it actually does like you know like there it's just say monetize your body yeah with less fees than only fans yeah and like you know the the zoom info get people's email address and spam them like you know these are like companies actually do but if you go like if i can a zoom info what does it say so the guy who started it his name's pj it looks like he on his linkedin he says they're north of twenty million in an arr they're bootstrap and it's based out of washington dc this is a legit company and before that he had a web hosting site anyway this guy this thing is bootstrap is that we said yeah that's what it's linkedin says yeah so they're probably doing they probably take like i wanna say five to ten percent of this so maybe something like ten to fifteen million a year in in revenue for them yeah and he says that he's killing it it says in linkedin is over twenty million in arr it says fast growing and profitable bootstrap saas business revolution the way that video based entrepreneurs make man get off that's what it says so yeah pj oh you gotta turn the chrome extension off oh got you there so kudos a pj like chrome extension called true dot and and they're chrome button the chrome store that's his side hustle good job pj at at screen i don't see page on their home screen i don't know why i wouldn't see that she's it has four million followers on instagram you got the guy on here with in the front page with one point eight on on youtube we gotta put page on there but that's what she's using so her name's page sarah nick or something like that well maybe with your new body i don't know maybe you scream ice cream we all scream for sam's screen you know what i'm saying yeah yeah and paige what's up that's a joke my wife who's listening that's a joke but i do see that page is recently divorced according to wikipedia no i'm just joking she's like a nine i'm a four that won't ever work out unless let we could figure out a way yeah on screen or you screen whatever it is good job kudos to you guys they're taking that business of people who don't want to deal with these people i don't know why more people don't do this i guess you have to have a really big i mean you need a big audience pay just four million instagram followers but does only fans even drive audience do do they drive a significant amount of no they don't they intentionally don't drive discovery so you it's kind of like shopify anyways you promote yourself there your storefront but the thing is it'd be like if every shopify store was on it was called shopify dot com slash store name and if you couldn't collect your you know the the the emails or phone numbers of your customers so you couldn't like you know set sell more products to them or whatever it's all done through their through their platform yeah and you screen advertisers that they have like a community platform i don't think i wanna be part of that community but just the pay wall part might be worth it so if you're a creator i'd be like yeah i'll accept their money but i don't wanna like you know i don't wanna like talk to the on a regular basis that'd be weird yeah that's a good fine what where have it go from here i think that's it i think we wrap it up alright well that's the line by the way really quick that's the pod that's that's the pod i know i i wanted to tell you something really quick i just got a text while we were recording from jason yan at block today i got asked to leave the bank because i was laughing so hard at the at sean's taco bell story they were like sir could you please leave your call outside because i had headphones saying and was laughing so hard so so loud i said yeah yeah no you need to listen this podcast and they were like sir what are you talking about the the taco bell story it water taken off his airpods and pointed out loud for the entire bank here it's like well you gotta hear this story that shot tells about make an eye contact with the guy who's farting out the taco bell and can i please deposit five hundred dollars no apparently that was a hit a lot of people like that taco bell story congratulations you should do more uncomfortable things i i i went and replied to a bunch of the comments on youtube if it comes from the the channel name that's me so as i went reply to a bunch of them because i had said like we were we read and reply to every everybody company yeah know people got mad you we read all the comments no there's a lot like it there's seven hundred comments per episode which is a lot to reply to i did it for one and i was like okay i can't go do that for the next one so i think it's gonna be kinda like i reply to i read all of them and reply to i don't know a hundred each time because it's it's now getting i read all of them i read all of them and a lot of them they got mad at us for being they they call us all a bunch of cock for liking z they said you're z cock yeah koch army what's up we have tattoos on the inside of our wrist dude isn't it crazy whenever whenever whenever sucks working out that zach is now on the liberal side of this stuff somehow we're like you know left of center because we like zuckerberg that's so funny that he's fallen like on that side of this argument yeah yeah yeah they got get it they got mad at us by anyway that's the pod we'll read all the comments that's the pod i feel like i could rude where i know i could be what i want to put at all in and like a days off on a less travel never look back never