Steph Smith: “This opportunity is totally overlooked”

alright we're live with steph smith steph smith this is your eighth time on the podcast is that right i know it's wild yes you sent me a document in advance and had a bunch of stuff but there was one topic that caught my eye it's called the silver tsunami which basically just means that we are living way longer than expected if it's cool to you i kind of just wanna talk about that topic this entire time because like there were so many stats here that kind of shocked me i feel like i could rude where i know i could be what i want to from at all in in like a days off on a roll give me the background you tell tell me what's in the background what's the silver tsunami and what's like the one sentence summary of this entire topic i mean the the simplest summary is just we're expected to live way way later and i think there's this kind of misconception that we've hit some sort of basically plateau in aging right so in the last i think several decades the stat is for every decade we've added two to three years to the average lifespan which means that you know we are expected to grow older compared to our parents compared to their parents etcetera etcetera right so you can just go to i mean the simplest way to look at it is if you just go to our world data life expectancy you can see around nineteen hundred something fundamentally changes and we're just growing way way older that has to do with child mortality but also just again extending that maybe like fifty year period and so what that means is that you know you have this cohort of people you called it the silver tsunami who are just gonna be around for a lot longer than maybe people expected and that impacts tons of things that impacts you know the pensions that people were expecting it impacts the kind of nursing homes you need it impacts the kind of health care people think about you know in that later age it impacts like a lot of young people who then you know at least in theory have to support those old people and so this whole silver tsunami is a little bit overlooked so alright so i wanna go through the story so the story of what has changed and the story of what to expect in the next well i guess if you're listening to this you're probably at least eighteen years old all the way up to eighty years old so for but let's just say the average let's just say the average is twenty five or to thirty five years old if you're in that demographic what to expect and then after that we'll go through the different business opportunities or potential issues and other things like that that might exist if all this comes to fruition yeah so maybe let's start with a really simple that i got this from a book called longevity imperative that i read recently and he's from the uk so he's uses uk data here but he says in in the uk in nineteen sixty five the most common age of death was the first year that's perhaps not surprising but today the most common h to die is eighty seven so that's a really simple just encapsulation of how things have completely flipped on on their side but then let's move on to maybe cohort data so i'd like you to guess the chance of a newborn girl in japan as of twenty twenty data what is their chance of living till twenty close to a hundred percent ninety eight so ninety nine point six percent chance now i guess the same for living to forty to forty ninety five ninety percent ninety nine and the chance of making it to sixty ninety eight i don't no no that's too high thirty five again ninety six percent so if you think about it a woman in japan born in twenty twenty or as of twenty twenty data has a ninety six percent chance of making it to sixty that's like pretty close to a hundred percent obviously there's not a hundred percent but the point is your calculus changes when you when you fundamentally expect to live to sixty so what whenever i think about my life it's kinda messed up so i actually think that like i'm only gonna live to be seventy five which means at the age of thirty five i'm nearly halfway through my life but then when i like calculate so i do this weird thing with my net worth where i edit in these calculators and i'm like alright at this if i have what i have now and it grows at eight percent a year that means at the age of forty have this at the age of fifty i have this and i'll drag it out to like a hundred and ten and i'm like holy crap at the at age a hundred ten i'm gonna have this and like the number just like massive right and so in some ways i assume i'm gonna live to be like a hundred and ten and other ways i assume i'm gonna live to be seventy five which is actually totally that range is problematic what age ages do people like you and me so we we do a lot of stuff that is good for our health and we have resources what are we gonna live to then well i think yeah the even just like the average lifespan in america is long longer than seventy five but i mean in theory it's gonna be a range but that's part of the complexity here where so sam you're also thinking about this from the perspective of like you sold a company you have a nest egg and so you can imagine how that nest egg grows over time but you imagine the flip side for like the average american who expects to retire at sixty five well if you're only expecting to live to seventy five then you can can probably save up for ten years of life but as soon as you're living to eighty five maybe even ninety five like then you are in theory having to save about for thirty years of life and the way that again like our economics real estate all of that isn't release that up for people living substantially longer and by the way the lesson i'll say there is one thing that i was surprised by in the book is one so this isn't surprising america is falling behind some of the other like g seven nations around longevity but i thought it was because generally people were dying earlier but it's actually due to these things called diseases of despair so just like alcoholism drugs etcetera but if you remove those americans are living just as long as you know the comparable nations and so what are some other crazy stats around on this because you you had some like ridiculous stuff so like for example you said something like america was spending some absurd number for nasa and getting to the moon which is awesome i'm in favor of that and then you compared it to how much they were spending for longevity or expanding life and it was like a fraction of the amount is that is that true well so i think there's a couple different stats there so america i think like health is like twenty percent of gdp which is huge but i think the stats specifically that you were looking at was shared on twitter and it was basically that point eight percent of the us budget is spent on kidney dialysis which was basically three times nasa so all these people need dialysis it's like i think medicare spends over fifty billion dollars annually on dialysis and other related treatments which is just wild and it's i think an example of how you know like when health goes aw and all these people are living to old age the budget that's required for it is just blowing up and so one are the opportunities here let's start with one that maybe the m listener base won't be super stoked on maybe the four female listeners but one really interesting one is menopause so menopause is when women's o stop working so it obviously impacts anyone with o once you get to a certain point and here's an interesting stat again from that book below the age of fifty five cardiovascular illness is a more likely cause mortality in men and then after fifty five again around that menopause stage it basically reverses because what menopause is is like i'm obviously overs simplifying it's just like an of super super accelerated aging period for women what age is that typically happened fifty yeah around like fifty or sixty like in that that range i think sometimes even earlier sometimes in forties but i haven't hit it yet so not haven't experienced at firsthand but what happens because it's like kind of a fundamentally your hormones are changing one of your most significant organs is just no longer producing eggs your body ends up having all these symptoms people often refer to thirty four symptoms of menopause and just due to the nature of like you could say tam six thousand women in the yet us hit menopause every single day so if you think about people who all of a sudden are facing this thing that they've never faced before kind of like pregnancy and interestingly there's all of these companies that are oriented around people getting pregnant and having that done successfully there's apps like flow there's dude flow is a massive business isn't it yeah i mean at least even publicly on their site they say over three hundred and eighty million people use it and what's flow do so flow is a period tracking app or at least that's how they started but also i think they've expanded and like even when you track your period i use it right it'll give you suggestions on like are you bloated or like you should you beating this this or this it's actually pretty simplistic but three eighty million people use it because it's just like again the tam is so big of people who care about this thing and so where are the different opportunities you think in with that i mean there are some companies that have sprung up already one of them is called bonafide fide or be bona fide day another called gen but basically like all of the symptoms the thirty four of them that women start to face like hot flashes but that's just an example of where i think even just fundamentally it's there are less female entrepreneurs there are less entrepreneurs over the age of fifty right who are starting companies and so i think it's a completely overlooked space because once people hit this age they're not really trying to start a company and then all the other people aren't really aware of how significant this transformation is for all of these women for literally billions of women around the around the world and so i feel like it's just totally overlooked you they're they're you know we use this phrase one chart businesses because you just see this chart in it like you said well they're that thing's obvious just getting to that industry you have one here you say in the in the united states the you the us bureau of labor statistics predicts that nursing will be the fastest growing occupation between two thousand and twenty and two thousand and thirty growing a number by two hundred and seventy five thousand jobs that's insane that's insane talk to you about this nursing thing yeah well i mean i again it's like a pretty clear trend that comes with a bunch of people getting getting older like everyone's talking about ai and that's great but what about the billions of people around the globe that are you know sixty five plus that are just gonna need physical human support so nursing one area also the the rest of that stat talks about in japan the number of nursing homes has risen nearly fifty percent over the last decade and japan is interesting because it's kind of like this early case study where they've hit this silver tsunami a little earlier than a lot of other countries why has japan hit this first like i all these stats are like japanese stuff is always referenced when it comes to getting old why japan i think they just hit the declining birth rate earlier than many other countries and so you know another interesting you could say an opportunity maybe just an interesting thing for individuals to explore but because japan hit the like silver tsunami a little earlier they have this interesting thing where they're giving away free houses or super cheap houses sometimes free they're called ikea a k i y a i was in japan this summer and we did a walking tour her and they took us around and they were showing us these houses and they're like see this house and it was like in the middle of osaka it was a little rundown for sure but they were like this this house is free and we were like what do you what do you mean but because there's so many of these people who have grown old unfortunately passed away and then there's also some social aspects of the ikea where in some cases not all because japanese people really care about status if let's say they grew up in a poor neighborhood their parents passed away and then they've moved into you know a different social strata they don't wanna claim the house because they're like i don't wanna be associated with that neighborhood and there's over there's tons of articles on this over eight million ikea that are being given away by the government or again sometimes for very cheap so well have you heard the the theory about osaka and how a lot of people are lying about the age oh yeah the blue zones and tau yeah there's a book called the blue zones and basically like i read it ten years ago or something and i was like this is my bible for like living a along healthy life turns out now this is a i believe a hypothesis so i don't know like what the it's i'm kinda of hitting like a headline a little bit so i i have like actually research it to to definitively say but the idea is that someone studied osaka population and they found that too many people claim to have the same birth date in osaka yeah to the point where the only way that this could be possibly true is if many of them committed fraud in order to say that they are of a certain age they can start receiving social security and other like benefits that you get when you hit a certain age and so it potentially puts a lot of like this idea we study this particular population for old health or or you to old people and like looking at like wow they're so healthy when they're just liars that they're actually a lot of younger they're a lot younger potentially the they've said they are what are some other stats about those i love i love talking to because you just have like you you actually have the data and the stats instead of just like guessing okay so we didn't really drill down as much on the i mean you talked about nursing homes and assisted living so let me give you one more from nam walk which by the way a great newsletter walt hi runs it and people i feel like m mfa listeners would love it it's great because you talk about these one chart businesses i've done a thread on something similar and i call them digits but he calls them just numbers right so basically every single day actually he sends a newsletter of maybe five or so different just small paragraphs and each paragraph is just like one statistic and i like his because some of them are really important like you know this silver versed tsunami and how that's gonna impact things much greater than ourselves but then sometimes it's like there's this random durable that it has invested homes in south carolina or something like that this is awesome yeah he sent this paragraph about assisted living so let me just read this out is directly from unlock from two thousand four to twenty twenty one the median annual price of assisted living increased thirty one percent faster than inflation and has hit fifty four thousand dollars per year this is the crazy stat to me there are thirty one thousand assisted living facilities in the united states four out of every five are run as four profits and half of all the operators in the industry are clearing annual returns of twenty percent or more than it cost to operate with eight hundred fifty thousand older americans living within assisted living the rents are getting jacked up so i don't actually know how assisted living businesses are valued like is it considered like a real estate valuation where it's just like a a way that finance are paid for real estate or is it considered like a proper operating business like i guess you know all like hotels are classified this real estate yeah you know what i mean so i i would assume that's such that's the case of which twenty percent is is fantastic twenty percent were operating profit on a on a proper like a like internet business that's not that great but if it's on real estate that's really great however when i read this i think yeah that's lucrative i don't wanna no i don't either i don't use so let's ever you'd have a funeral a day you know what i mean well i mean i think people are in this for quite some time so you could say again purely from the business perspective that you have this recurring revenue for years you know before obviously some eventual very unfortunate farm would love to invest in a nursing home fund but i would not wanna operate a nursing home well what i'll say is i mean my i have parents that are getting older and there's also tons of assisted living for not just elderly write people with mental illness or who need other support mental or physical and i think what i've seen from like exploring the space anecdotally is that most of the options really suck resin like you you don't really feel great about sending your parent or loved one to these places and so i i haven't explored this deeply enough this might exist so if if folks are listening and and they know of this i'd love to hear about it but like imagine the the premium version of assisted living where you feel really really good about sending your grandparent your mom your sister whatever it is to one of these places and obviously the you know the price would have to go way up but people are already like this status saying they're spending fifty four thousand dollars per year as the average and so you know for the wealthy fee like wouldn't you pay five times that to send your loved one to something a lot better yeah and i think people do like i i know people who have people in nursing homes and they spend twenty or thirty thousand dollars a month it's insane it's absolutely insane why haven't there been any new startups in this space like for example i got sick a few years ago and i had a iv in my arm for i think thirty five days and i used to have a nurse have to come to my house every three or four days to to change out the iv and typically these nurses that did this they i was in i wasn't normal they it's mostly older people who they work with and finding these nurses was a nightmare like finding them via my health provider nightmare shockingly a large percentage of the people and this is when i was in new york i got sick over summertime and i how i get this and shockingly a large percentage of these businesses where mom and pop businesses and so it was actually quite hard to operate like they didn't have a web portal that i can interact with i had like call them all the time to schedule them why hasn't there been interesting technology based startups in this space i mean i'm sure there are some that exists but i i'll kind of revert back to what i said about even menopause like this is not a sexy space right the the problems that people face at this point in their life most entrepreneurs have not experienced right so like they are not thinking about what an eighty year old might need because they've never been eighty right and and so i think it's a little different where if i'm you know in gen z i'm very i'm not but if i were i'd be very much i'd be more likely to wanna create a business for people that i understand and so for that reason i think this this these industries haven't really been tackled as much here's an example of where i think you could merge knowledge from a younger base with you know the assisted living facilities i don't know if this would work but there's this idea i'd also read out live by peter and he talks about the cent to cath right and he talks about how he works with people and he tries to get them to basically the fitness level of people two decades younger and actually what he tries to do is to get them at the fitness level at the elite top two percent of people two decades younger and he talks about in his book how you know when people first hear that he's like you know most people think it's impossible right like i can't even get in the top two percent of my age let alone two decades younger but he gives all these examples and the one that all cite is have you heard of robert marsha no what's that so he's unfortunately passed away he passed away a hundred and nine but he at hundred and one was still cycling and he he broke some records at a hundred and one and you cited that wasn't enough so he then worked with a bunch of trainers and tried to break his existing record at hundred and three he hit twenty seven kilometers an hour on a bike and he continued competing until he's a hundred and five if you look him up on youtube there's all these videos if him like getting past to finish line and there's all these reporters like coming in trying to fill him because he's just like he shouldn't be doing the things that he's doing at hundred and one three or five and so he gives several examples as in peter does in his book of these people who at eighty ninety even over a hundred like robert who have kind of not just competed throughout their life but in some cases like didn't take care of themselves and then got on this regimen and completely like shaped reshaped their fitness and so you could imagine what if you could send your loved one or they opt into this hopefully to a place where it's not just this idea of assisted living where you kind of go there to die what if you go there for like a revival what if you go there with a v two max of fifteen and all of a sudden you leave with it at twenty five and you're eighty like that is really cool and it kind of merges some of the trends that we're seeing in like the kind of more new age fitness and longevity with this massive business around us assisted living so when i lived in austin i would say austin is probably the most fit place i've ever been in if you like go on the trail and like lady berg lake like everyone is jacked and like muscular and like women there tend to like lifting weights more than i've ever seen in different like cities like it's pretty wild like everyone's into it and so amongst of my friends like being healthy is it's definitely a lifestyle that we're all bought into when you're doing this research is there something where it's just like so like in order to do what you're saying you you need i think there needs to be like a it needs to be part of like the fabric of society whereas right now it's not so for example i love watching prison tv shows it's a confession i'm sam paula i like watching competitive tv shows and one of my favorite things to watch our in different european countries as well as in china and parts other a few other countries in asia they make the inmates do exercise our where like you have to like get out of the cell and you must do a routine and the idea is like if you care about your body and exercise you're gonna start caring about other things and hopefully you'll be a better person another example is i've got this front named anne and started this company called solid core which is like mh a pilates business that she sold for hundreds millions of dollars her first company was a profit a taught homeless men how to run and the reason she taught homeless men how to run is because if you learn how to get up at five am it care about fitness you're likely to care about other things and thus hopefully get clean and sober and get a stable job whatever and so anyway i'm on board with what you're saying but i don't think i need get a this black actually happen at least in america not for a while and a lot of people listening to this podcast are coastal people they're basically like coastal elites you know they they live in new york they live in san francisco like you or me they live in la where they're used to like seeing the the fit stuff but if you go to missouri where i'm from or you go to other parts in the midwest this all fitness stuff ain't exactly a thing like for example i had a family member who got diabetes and when the when he saw the doctor like he was like like i got really sick and hospitalized and like the doctor was like yeah you have diabetes and the person was like well what do i do and the doctor was like oh just like it just eat healthy like you know what mean he was just like just like like it was just it was like i don't know man like figured it out like the and the doctor was fat right right so anyway my point being is like is this realistic that any of this can actually happen or that any of this or the or that like if you started some of these businesses that people would actually take to it yeah so i think this is actually an opportunity in the sense that if you think about yeah like you said we're coastal elites we're also highly competitive like i think the people listen to this podcast are the same so what do we gravitate towards seventy five hard you gravitate towards like hitting new pbs on str you go to doctors like peter who only sees like you know a few dozen patients a year and it's a quarter of a million dollars exactly exactly so i agree but i actually tweeted this the other day i was like how much better would a lot of people's lives be if they just moved for three miles a day i know that sounds like a lot to some people you could even break it bring it down to one or two but like we don't need seventy five hard and nothing against it but like we need someone someone commented we need thirty moderate because if you actually it takes a little bit of time for people if they're really out of shape to get here but if you get into even moderate shape you can run three miles in thirty minutes right and if you think about that's half the length of a yoga class right like it doesn't take that much of your day you don't need the hour plus morning routine you just need something really really moderate right and that's obviously like you said it's what does james clear talk about like keystone habits you do that and everything else unlocks and so i think there there's some sort of very very average and i mean average in a good way program that should be out there that is not seventy five hard like that is something way way more approachable that the average american can do and maybe it's not even three miles at this point maybe it's one and then the second year you go to two and then the third year you go to three but i say like because like i used to hate running and there's all these you said something do you even exercise i'm i'm probably gonna hit around five hundred miles this year in running and then soccer been etcetera but it took me here's here's the real takeaway for like the average person who hates running it took me probably a year and a half to like running which was way longer than i thought right people talk about the runner high and like if you just do it enough like it'll it'll kick in took me a year and a half of pretty consistent running for some switch to flip where all of a sudden it was enjoyable tell me some let's keep keep just rattling off some of these interesting stats and it's okay if it's not related to longevity well let's talk about one thing real quick on the like longevity side and i think one of the reasons that i got into running was because i had started using str and i had data another example of people getting data you used the cg g before right it continues to of levels so i used one of those for a long time i've also done a lot of tel length i think it's telling me you're anyway like measuring those cells i do a lot of blood work i do a ton of i do a ton of blood work actually probably quarterly i track my weight every day for the last four years i think for three years i've tracked almost everything i've eaten on my body or i use my body tutor which is like nutritional service but i track all of my food on my fitness pal but yeah i track a lot of stuff you do a lot more than the average human but cg what i just said sounds like a lot it adds up to roughly ten minutes a week wow like it's not that hard well let me just quickly share this one thing on the cg which is dex com which is one of the companies that manufactures them i think they have like forty percent market share or something in that range their new products sell is the first over the counter fda approved cg this was just as of like last month end of august and to me this is really interesting because i think before i can't i don't know exactly how you got one i think you needed a prescription but you could get that if you're overweight or you had diabetes most people didn't seek it out i've been testing one for the last two weeks and i love it like i i'm obviously not affiliated at all and by the way cg that stands for a continuous glucose monitor which basically you put this little like quarter size got it off bundle little thirty from my sweater but yeah you like you basically inject that into your arm and it measures your blood glucose levels and so you can just like put your app to it at any give a point right and it'll will tell you what your blood glucose monitor is your blood glucose levels are yeah exactly so each one lasts around two weeks i think a lot of people just do it for two to four weeks and they get a lot of data around you know like what's your resting or fasting glucose level and it basically does the same thing that dex does which is a lot of people will say oh fifteen percent body fat and they go do a ad dx and they're really like twenty two it's like very like harsh thing dex were very harsh and cg are very harsh too you'll think oh i'm gonna eat healthy i'm gonna eat a salad and then you eat just a little bit of cra in your salad or a little bit of i'm like dressing like some type of sugary dressing in your salad and your blood glucose spikes or you're like i'm just gonna eat steak and a potato or like something that you view as like a whole food and your blood glucose monitor like sort going off like an alarm because it's shocking how some of this stuff peaks your your blood yeah i the reason i love it is because of what you're saying so we are a family at home with an eight sleep i've gotten an apple watch my husband's bought like four or rings like we are similar to you and let's he put all his orders ring i mean he just buy he's like they get a new version he's like i need the new version it's i i don't know but point is like we we've used a lot of this technology and my problem with some of it is that it is so broad that you're like okay i slept bad last night how do i fix it and i think the the most major thing people talk about is alcohol but you know on a more granular level like what changes should i make this like you said it's so reactive where you can see exactly what spikes you and sometimes it's not very reassuring where you're like okay like you know i can't hide basically is the idea and so i've i've really been enjoying it and i think the fact that it now is over the counter i think there's what levels is the company already kind of doing this but by the way i i did invest in levels so i i will promote it levels dot com i think you can yeah you can go to their website right now and you can get one of these things that that's that is my plug and i'm letting people know so we we both have a stake here just let everyone know but go ahead well i was gonna say so dex come the company that that sells these s and they have a few other more expensive cg they have an api i don't think it's fully open but i think you know you can apply to use it and very simple idea i hate to even use this like comparable but i think there should be a str for cg now that more people are using it even during just that trial period of a month of learning like i think being able to kind of socialize what you're learning but also compete in a way that's what str is like you're congratulating each but you're also seeing other people's pbs seeing in the equivalent version with the cg you see like are you spending your day in range like how big are your spikes what's your done effect which is when it's basically your rising glucose after you wake up i think that there's gonna be some sort of commercialization socialization of this i don't know exactly what it looks like and maybe just one example of where you can already see this before stella existed is you heard of the glucose goddess no what is this it's this just this woman she's got five million followers on gram one million on youtube she got she has a recipe club where she charges five dollars a month and she recently released i think it was just as of the last few months a product called anti spike dude her website is awesome i love this woman is that her in the main photo she looks like seventies this woman is like a cool haircut yeah i know she's like cool to look at this lady is cool alright so go ahead who's is this lady she's cultures of the glucose goddess and she basically is an educator on on glucose and i think or as in specifically like your how your body reacts and is this a big business well so again she's got so she just released anti spike which is our first product i have no idea if it's good or not i think she said it's it's four ingredients it's like cinnamon mu berry leaves and two other things and that website which is separate from her made one is already doing over a hundred thousand views a month so i don't know what her sales are but she's definitely getting traffic there and i think you know that's just like one example where people are like really engaged in this channel what's what's the point of this why is keeping my blood glucose from spiking good for me when your blood glucose is high it's basically doing damage to your organs i think like basically the gran impact your artery walls they also like if you over time have too much blood glucose when your body is secret securing insulin to bring it down your insulin resistance goes up and basically like i think a lot of people are aware of type two diabetes like that is one way that your body breaks down with high glucose but again like just having a an elevated glucose level over time just impacts like yourself specifically and and how they operate so there's a few things that you wanna pay attention to it's like how high the spike is but also i think the more important part is the area under the curve of your spikes so how long does it take for it to bring for you to bring your glucose down but the point is that like i've started do this for two weeks and similar to you it's like an endless stream of questions around like how high is too high and like what does it mean if i have like a double hump and what it mean if my glucose is higher the next day and so i think there's like a community aspect and i also think like if we think about the marketing side of this i think there's probably some genius business where you actually use something like est cello as a loss leader so it's around fifty bucks for one for two weeks and you could imagine a business where you'd you'd have to map like get this really right but you give them the s for free you make sure like they have to use it for two weeks and jot down what they're eating and their lifestyle and at the end of that two weeks think of all of the information you have about that person's metabolic health the way they eat the way they exercise and there are so many different businesses that i mean you mentioned some of them like you have the health concierge that they sign up for after that you have someone who educate them on you know their nutrition and they're exercise maybe they get a personal trainer maybe you have some sort of referral with specific gyms in their area maybe you have a deal with dex com directly for their next cg because they're probably wanna gonna wanna keep going i think there's there's something genius in that you know loss leader idea given the price point of it being around fifty bucks or two weeks you know what one of my friends did and i think you know i'm just a am so yeah get it during covid i believe it was called wearable challenge dot com and the way it worked was i then mode him nine hundred dollars mh and and i would have to send him proof so basically i sent him nine hundred out the goal of the challenge was to keep my blood glucose level below i forget the metric would something like one fifteen makes sense that roughly makes sense the range is like eighty to one forty healthy but a lot of like health geek are like that's way too broad and they say like one twenty well so whatever the threshold is like one fifteen or one twenty i forget like i anyway it was like one twenty whatever and i had to send him proof that day that i did not go above one twenty and every day that i sent him proof i got thirty dollars back and so by the end of the challenge if i had a one hundred percent success rate i got my whole nine hundred dollars back if i did it well or if i screwed up which i actually screwed up like four times i think it was like four times on accident where i was like like this particular fruit i'm able to have a little bit of that it is and and i like it was like shit or another time was like raspberry flavor dressing or something like that that totally made me spike and it was pretty brilliant and i think justin said that it was like fairly successful i don't know why i shut it down yeah so anyway that was like a cool business built on the back of that one last thing i wanted to ask you about what's this what is was all this posture stuff that you had and and by the way i think it's crazy that you're like all all of a sudden into all this health stuff because that's not the stuff that i knew because when i first started working with you you are naturally you a very thin person yeah i think when you're naturally thin you don't really give a shit about health because you're like i'm skinny they're i'm healthy and so now i think it's cool that you're into all this stuff well that's exactly right i think there's this like misconception that if you're skin you're healthy and as i've gone down this rabbit hole i was like oh i'm i was not healthy and i think actually one of the things that triggered me was two years ago i did qb bio so you guys have talked about that before it's like one of the full body health scans and my cholesterol was high and i was like why is my cholesterol high and at first i was like oh it must be genetics right like i must have a history of this and then i found out neither of my parents have high cholesterol and my dad is like not very healthy at all and i was like how do i have higher cholesterol than my father and so it was like this i think that was the impetus but i think generally that's why i i encourage people like i mean do your own research not affiliated or at whatever but like doing something like a cg like you said is like you just cannot hide getting your blood work you cannot hide you you get the data and no matter how skinny you are you you you see the results and by the way like i wasn't surprised in a way because i wasn't exercising properly like i wasn't eating as well as i could but on the posture side it's just another one of these like spin off of of health but i spend way too much time online i think a lot of people do too so i've got a bad case hopefully improving case of nerd neck some people call it forward head posture but basically it's just because we're we're hunch over at a computer all day long and i haven't done a ton here at like i'm kind of on the like very early part of this curve but i have played around with i'm not using it right now pulled up there's this thing i don't know if i vouch for it or not yet but this thing called better back i'm looking at it i agree any any anytime that you have to use one of these devices i tend to get nervous that it's legit but go ahead what is it well that's why i don't really so it has helped me sit up more basically like it runs around your knees and your back and i like it better than something there's things you you can put on your back that like zap you and stuff and i feel like that's really unnatural but this actually just because it's like fixated around your knees you just sit up straighter the whole time you're sitting so there's things like for those listening it's basically like a strap when you're sitting down it wraps around your back and then attaches to your knees and then doing that it kinda forces you to sit up yeah exactly there's other for the women the four your four female listeners there's is a sports bra that i haven't tried yet called form which apparently like folks like taylor swift views if you look at her posture a decade ago is way way worse so there's like there's a small part of me that believes that something like that works they're use this you like ten like your timing just like this like shirt that i mean for me it would be a shirt that's gonna make me have better posture what is i haven't tried it but it's it's a sports bra that people vouch helps your posture but i think generally as i've just explore this a little bit it is function of your muscle right like if you have strength in your abdomen and your back like you're gonna sit up straighter but there's a video i shared we can include all this in the show notes this is actually just like an email i sent or i'm gonna send to the internet pipes crew this month but like it's a video from brian johnson around his posture he worked with a posture coach for several months and then tim ferris has recommended something called the ego sku method which i have not tried and what's this brian johnson video what's how do i just make my posture better there's three different exercises that he does every single day and he shares them in this video that improved his posture and what's this ego ego es it's a method that i think you need to like work with the practitioner for which is why again i'm not i don't i don't think i'm vouch for this in any way but it's just something that came out dude there's this great it's ted talk that you should watch it why sitting down destroys you i think it's by roger hampton i believe that's the one but it's a a ted talk that has millions of views and he basically goes through this idea of how he worked i i think he worked in in the amazon he worked with some like indigenous tribe where they didn't have a they didn't use like a lot of chairs or something like that and what he found was that basically the people who in in today's age we don't really do this but we used to where if you stand a lot you squeeze your ass like i imagine you gotta a you got a little penny in your butt sheets that you're trying to keep from falling down on the ground that's basically what you do you like squeeze your butt together when you're standing and there's a reason why our glut typically tend to be our largest muscle it's because we supposed to use them a lot and how we don't really use them too much anymore and so instead when we stand we kind of lean forward and he was like no you should actually when you stand he was like a lot of babies actually if you watch like a kid you'll notice they they they do a good job at this but you squeeze your butt together and and and and you flex your abs as opposed to just falling forward and if you work on it you can actually hold that for like a fairly long time when you're standing and that's the proper way to stand and so it's not just sitting that will just show you but standing incorrectly you know what i mean yeah totally well even in the video i did watch brian johnson and he was talking about how most people when they think they want good posture they like tilt their head back and that's bad as well like they're kind of like oh i have good posture like this and you really wanna be more like head your the back of your neck should be absolutely straight so yeah dude steph are there are there any more of these stats of storylines that we should dive into let's do this idea of barbell sports just because we're doing this whole like fitness longevity stuff so all i wanna do is share kind of a frame with folks which is like you know you've had a bunch of the you know you call tier sports that everyone knows soccer basketball baseball that have existed for a long time they're in every school but now you're seeing all of these more niche sports pop up pickle ball's is the most famous example but there's also sports like tech ball have you heard of tech ball what is tech ball t q ball so it's i don't know how to explain it the best version i think is like it's a mix of soccer and ping pong so imagine like a big ping pong table and then you're using your body and it's like a large ball to basically lob you know the ball over the net there's crazy videos on youtube of this this tech i think tech itself has four million followers on facebook some of their videos on youtube have millions of use because it really is just like freak of nature kind of stuff people are doing almost like flips to like to get the ball but the reason i mentioned it is because again this frame is what did pickle ball do pickle ball basically took tennis or something like it and it made it more accessible right they changed how bouncy the ball was they changed the size of the court they changed the way that the paddle feels so that just about anyone could play right tennis is like pretty pretty hard to do well and there's a version of of people who who wanna do it but pickle ball basically open the aperture so more people could participate so i think like if you take an existing sport and you make it more make it less agile so more people can participate that's one direction and then tech is the opposite the same way that in like fashion you have fast fashion and then you have the premium brands and basically nothing in the middle succeeds i think it's like an interesting parallel where tech is like you actually make it way harder right so that some people who just want to like prove that they're extremely agile and that their competitors and their winners gravitate to sport something like that because they just wanna be the best and that's a much more again shareable sport because you're clipping this thing up and you're basically showing like look at this freak of nature what's patel all my friends keep talking about this thing called patel and i'm like is it panel or patel i always thought it was patel before hearing people play here's what reminds me of one time i went to a conference in europe and there was this like white michigan lady who was like we had been living in germany or something like that for like two years and she was this influencer asshole and she was talking about how she had this brand deal with the odd adidas dos and she's talking to me i'm like dude were from the we're both with the midwest and i'm like what the hell is adidas she's like adidas you don't know adidas the the the the shoe brand and i'm like do you mean adidas and she's like no i mean adidas so that's called adidas and i was like dude you asshole just called adidas you know i don't know what that means and i always thought that patel it was somewhat like this fancy guy talking to me about patel i'm like are you trying to say the word paddle is that really what you've been what the hell does mean and i think it's actually called patel well it's my long story zero i don't know what it's called like all the best players are in spain and i think i i don't know i don't know if this is one of those cases where like you know how countries will have their own name and then other countries will be just be like actually we're not gonna call sv which is what you call yourself we're just gonna call you sweden and and we're just like imagine if i did that to you sam i'm like i know you think you're sam but like i'm just gonna call you scott yeah i feel is is weird so i don't know what i don't know if patel is correct or it's just the american version of battle but that is i played it while i in new york it's like also kind of like tennis but there's a wall behind you and the wall is in play and it's blowing up totally boing up i think that's another example of the latter example where you take something and you actually make it harder so that's just a frame and like maybe one other example of where you make something again you're attracting these like go hard people is everest have you heard of everest yeah so one of the guys who started this company mark is hampton and i've gotten no go ahead what's the call or to explain what it is it's basically just for the people who wanna climb everest but can't make it to everest it's just this competition where people like run up and down any hill as many times as possible that equates you what it would be to climb everest this is an interesting frame because it's it's actually what can you do with no equipment right like running you can do that with right and what can you do anywhere but running is boring for a lot of people just like pure pure play running so this is an example where you can do it anywhere you've got a hill i am gonna do one of those this year the the it's called twenty nine o twenty nine dot com i'm doing one this year you do it with me when is it he's sending me the list of he's led me pick one and a ten one for free which is like a big deal i think it's like five grand but but talk about a bit it's expensive it's really expensive because they give you like a glam tent setup like it's like kinda like a high end camping thing i i could get the price wrong i think it's i think it's thousands of dollars i i i thought it was five thousand but i could get i could've have gotten to but he's sending me the the with the schedule and they have them in like maine and utah in all these places it looks pretty awesome i mean i'm down i don't think i i honestly don't think i'll be able to complete it so he told me when he was creating it you said that the rules are to or you said that with lot these sports you want it to be hard he said he said you wanted it he's like we made it hard enough that only twenty five percent of the participants will be able to finish okay and like hard yeah maybe i'm not down i feel like i really hear so even in setting my goal for the half marathon i'm like one of those people where i'm like i probably should set a more ambitious goal but like i really wanna hit my goal i'm gonna feel goal it's not even that that's what i mean it's it's nine minute mile four for the half i think that's good i don't know if who cares like really i mean i'm five three so five three female so what does have to do that take well i mean it's i think it's just like you know it's my first half i'm like you're better if you're shorter by the way are you is that true yeah yeah so a lot of people i so i looked into this because i was always curious i believe strike length and height are not necessarily correlated so the length of your legs is not entirely no you'll have to link this up to verify that i'm right but the length of your legs is not necessarily correlated with the strength or the the length of your stride it's how much force you're exerting against the ground and so you can have similar height or different height people have very similar stride length depending on how much force they put it against the ground does that make sense it does but i had no idea i was using look at me i was this whole time i was like you're using as yeah i know no and and in fact if you look at some of the fastest marathons thunder in the world so if you or even like the five k ten k a a lot of them particular you know these ethiopian women are quite short and i would argue i i bet you if you looked up who won the five k ten k marathon this year in the olympics i bet you the top ten finishes of each on average was five three height so that's a bullshit excuse okay okay i'm on i'm guessing getting that excuse but you and if it's not true i'm like here's here's a don't say that i was gonna ask you when you're were talking about living forever i think a lot of people who live to be old i think they're smaller so if you look like there aren't a lot of old giants year and so yeah what always freaks me out is i'm six two two hundred and five pounds or so so i think i may be the ninety percentile of height i get nervous that there aren't a lot of examples of tall people who live a long time yeah but i think like so probably the references you're thinking of are people who are like hundred plus i think it's probably pretty common for people to live into their nineties yeah but so i i'm trying to be i'm trying to get it that one twenty one thirty range come on what's the oldest of like oldest human who's lived probably one twenty something so yeah one twenty two so like you're you're aiming for oldest human to have ever lived i don't think that's gonna be crazy uncommon for our generation to have a hand to so you have this stat there you say that yep you said that you are more likely to be a billionaire of which there are something like three thousand you're more likely to be a billionaire than you are to be someone who lives be a hundred and ten or above of which there's like eight hundred or one thousand or something like yeah exactly but i think that's gonna be way more common like you had a lot of really smart people in this podcast and they were like i just and they they they just tell these stories where i'm not smart enough to understand the data but i talked to smart people and they say things like they don't think it's gonna be particularly uncommon to have one ten one fifteen one twenty in the next fifty or so years well there's actually like yeah in the book they kind of break down that basically the calculus around if you make it to a hundred there's a certain percent chance that you make it to one ten versus one twenty etcetera we don't know one thirty because people haven't really made it there but if you just do the same math around like okay instead of having a thousand people to make it to a hundred if we then have a hundred thousand people make it to a hundred or a million people make it to one a hundred then like you just you take those same percentages and you're like oh actually yeah then we're for sure gonna have like let's say instead of one person making it to one twenty something you have let's say fifty right and in that case it's like well then we're gonna get some data on it likely you know not all of them are just gonna drop at one what is it one twenty two some of them are gonna make it dude all and all of this buzz me out because it makes you realize it's how short life is like a hundred years is not a long time it's not a a time times at at thirty years old we you know you are you're you're a good chunk of the way through your life already even though i feel like a child still yeah it's just it's life is i think i i felt this particularly when i had a baby because i saw how fast she grew where we're at the stage now where every two weeks like there's like a a different brain like so some like just the other day she woke up and she now knows how to high five or like little small things are like oh wow now she knows how to mimic she really can mimic and then i'll look at photos of her just three months ago and i'm like she didn't even have really any hair or like the idea of like mimicking that wasn't even part of the equation and so you go through this thing of having a kid and you're like that's nothing like it's just like this it's going so fast a hundred years is nothing or i do the math and i'm like at the age of forty when she's forty i'm gonna be seventy five which means if i continue having kids for the next six years i'm gonna be in my eighties but when they're in their thirties and forties and that just seems insane to me that seems insane right by the way have you seen this smile curve around happiness no how old are people just generally tend to be happy so people tend to be happy early in life and then in mid mid years there's this like they call the smile curve because like generally they become a little less happy and then that curve goes like up and up and up as people get older which is really interesting i don't know exactly what to take away from that other than takeaway is that you spend your thirties and forties giving a shit about what other people think climbing the ladder yep and you wanna flex on others and and then but when you're ten and fifteen you care about that a little bit less and then at the age of thirteen forty you sacrifice your values in order to appease other people and to climb up this ladder and then at the age of fifty sixty seventy you have grandkids kids and you realize none of that fucking matters that's what and that's what i that's my assumption yeah i mean people can interpret a lot from that but i agree i think there's something around like you learn a lot about what to care about and what not care about and then you're happy steph smith thank you very much for doing the product we appreciate you thank you by the way can i say something really quick which is just last time i was on just a shout out to the listeners like we talked about so the product that i had launched a year ago internet pipes for like thirty seconds at the end of a an hour plus long podcast how much revenue did you make off that off that i'm pretty sure it's hard to tie directly like but for sure six figures which is crazy so i just wanna shout out to to the folks and all the people who listen who are in internet pipes and all that so internet pipes dot com it's like it's a it kinda started as like a book but now it's a community right the community we run events that are kind of weird and quirky weird fruit tasting we did like electric shuffle board documentary screening so it's cool we can do a code do people mess events no no no it's a one time thing and then you're in the community you get access to the events that we do monthly emails so again i'm the one i'm sending is on longevity last month it was just took our idea from trends and you did it on your own you said it i didn't say it but actually the point was around internet pipes was meant to be a a little different in the sense of trends was like here are the trends internet pipes is meant to be here are the tools so that you can surface your own trends as well like you know behind the scenes how the sandwich this this is awesome you owe me a dinner then totally that's a fair more than more than a dinner and we can set up that's take i'll accept a dinner that's a fair trade and if future people wanna join they can sign up we can set up a code why don't we just do sam a am i'm on your website right now sam is a good code it looks like it hasn't been used alright internet pipes dot com use the code sam steph we're giving you all this plugs smell thank you you guys are the best alright i'll talk you a little bit alright yeah i feel like i could rule where to i know i could be what i want to put at all in it like a days on on a try have a looking bag we'll