Steph Smith: Jobs of the Future, Fractional Real Estate, Mouth Tape and More

d to hearing aids i think that's actually gonna be a big deal and they're profitable i mean i'm just turning you want yeah they were know i'm say again are oh my god how far how far away from the coast did they live are they inland i feel like i could rule where to know i could be what i want to from at all in it like a days off on a road let's track alright we're here steph miss here before we talk about steph smith and all our ideas we have two things sean you wanna yeah i gotta come clean i have a like a very late disclaimer i have to give so a few episodes ago maybe like four or five episodes ago we had talked about a business id that was like a children's play base basically you go there and you like yeah it's just a points to play you pay pay membership and you go play with all these cool toys inside anyways i was like oh it turns out like interesting business it's a franchise thing blah blah blah anyway anyways my and knew you you you just went there you didn't know anything else about to go there ben went my business partner went there he was telling me about it and he's like yeah like you know i talking to the guy and here's their occupancy here's their if that's true then here's what they would be making well i went and looked at the website and before and after and basically meetings like bookings to like inquire about a franchise got booked out for like four and a half months after the pod and i just wanna say i have no idea if this is a good business or not that was a estimate that was a single experience it was hey this that's kinda cool that could make money i do not endorse this i don't know if it's good or bad i can't say either way and i really hope that a bunch of people didn't go buy franchises of this thing thinking that i was vouch for this so i just had to say i because i saw all those meetings get booked and i got a little nervous i was like wait this is not a i can't cosign sign this i can't vouch for this either direction and i just needed to say that up upfront so please don't mortgage the house and c buy a franchise of this thing did they reach out to you no they didn't no i don't think they knew i don't what happened than m effect well and the second thing is so we have like these sources wherever like i'm about to talk about something help related or like i don't know in your case in that example the franchise related or real estate related we have like three or four buddies who will like text and be like hey we're thinking about talking about this what's your opinion on x y and z they'll kinda give us some insight one of those guys his name's adam bourne i met adam because he was like he basically ran a lot of tim ferris stuff and one time he had this conference called two twelve he invited me to go and they would rent out like the four seasons and one time i checked into my room and it was so big i called down to the front desk and i was like hey who do i share this room with is that and it was a four thousand square foot four seasons penthouse the presidential suite but i had like a sixteen person dining table at movie theater and that's how i met at he invited of me they come to his event and so i've always asked him for health stuff well he just had a book come out it's called you can't screw this up i'm trying to think of the best way to summarize it but it's basically have this thing written down it's basically ryan hall james clear tim ferris like that style of writing and like that like i don't know simple hacks but that's kind of a bad word but i don't mean it that way but like these simple hacks on how you can create healthier diet habits so the book is called you can't screw this up he also worked with arnold sc and that's who got he got to right the forward so i just wanna give a shout to adam he's a friend of the pods so i wanna give him a shout out but steph smith what's good nice to see you good to be here one of the all time all time favorite guests this is i think appearance in number six so if you love this one go go listen to the other five that stuff's done steph is great because she brings ada dossier i can't even call it a document it should be on google dossier dot com because it is a fifteen page document of trends ideas small like you know observations that might you know half ideas that might become something which makes you essentially the perfect m mfa guest and you're you're also cool fun to hang out with so thank you for coming back yeah good to be here every time i come on i get way more nervous than any other appearance because you guys have me up like that sean do you know how i met steph no it's tell me the story i will forever take credit for steph smith's career it nothing to do with how long she works what i do no matter how hard she works no matter how smart she is it's all of me i've i i i'm a couple so basically she had this blog it's still is it steps smith i dot io mh yep it it was a really good blog and she had this headline and the headline was to be great just be good consistently is that its stuff basically what was it what is it exactly yeah it's like how to be great question mark just be great repeatedly be good repeatedly oh yes be good and i was like i dm i was like steph this is the best headline i've ever read this is a really good headline like we're launching this thing called trends do you wanna join us and she was like maybe and i was like look come for us for a couple years and i have a feeling you're gonna like go and leave us and that's totally cool and come to be like a tour of duty now it's been about a year and a half and a year since she's left she's at injuries h one of the biggest vc firms in the world how is that going it's going great yeah we just hired a producer which is nice because for a while i was kind of hacking it together myself but yeah i feel like the podcast finally is taking off and we're trying a bunch of different formats it's actually like i feel like i'm easing into it i'm finally having fun like when i listen to my first million you can tell you guys talk about it it's like the best job in the world i'm finally easing into that which is nice what's it like working there i mean when i think about working there i think of like like the tv show billions you know like it just like fun shit all the time but is it just normal company bullshit i mean it just like is it more normal of a job that i think or is it as spectacular as i would imagine i mean it's kind of both because day to day it's totally normal because you're just doing your job you're just doing work do you go into an office or you remote i'm remote they do have offices i go on every so often just because i started working remotely a year into my career and so for the last like eight years or so i've never had an office and so it's like a novelty for me everyone else is sick looks sick of the office and i'm like oh candy boss you're like oh you just sit here all day wow yeah you can't leave this box i know it's crazy i'm like oh call well like how special i think the way sam talks about like when his wife sarah worked at facebook and he's like and they and when you weren't in a place you just sorta of get used to everything and you kind of optimize for convenience and so like oh they're all hands meetings on i can either go down to the cafeteria and listen to it or they have like a streaming option because there's plays all around the world like alright whatever i'll stream it for my desk yeah that's easier i'll eat my salad here and sam i was like no you need to go sit front row with a pen and pad and when he says any questions you need to like jump out of your chair and just ask him a question every single week until he invites us over for dinner like that was basically saying it like master plan until you're is best kinda think you should be doing the same thing like what's the point of working at entries in h unless you're just like at the office every day just waiting for some like awesome mark and entries moment to happen or just like you're there when he just yells at somebody and it just goes off or like you know they're doing a blood you know the like the the twelve year olds old's come in to give them blood and like you're like yes this is the weirdness i came here for is like like every it's like every movie ever where there's like the big boss at the conference table and it's like who what channel let's put this together and then the managers like oh what am guys bring your guy here let me talk to that person or like mark jason's is gonna say like you know who thought to do this the number on this is blake and blank and you say actually sir it's six four seven three what did you say it's six four seven three because this come with me yeah it's like for six weeks i've been leaving crumbs in the kitchen to see if anybody would clean it up and finally somebody did let's pull up the security footage with steph smith you're promoting you're at the top now and these are the fan fig this is what i think is gonna happen if you but you just gotta be there i can't believe you're not there every day you should be every day in the office that's the real upside of your job it's not your salary it's that you can go hang out with some of the smartest people in the world but you gotta do the hangout part not the like just when we're on calls then we i gotta hover yeah you you're right i got a hover around the office just like you do on the internet you gotta work you gotta be able to about this if you told like twenty one year old you that you would be in this position and you'd be like would you just stay home and just gonna do your own thing or would you like go be there and hang out and lurk and like you know just be ser about like what's gonna happen you know the twenty one old you would be like oh i'm going in i'm gonna meet these people i'm gonna see what's up but i think it's easy later to be like casual about it yeah i got embrace i feel like sam if you're in the office you like go up to someone grabbing a snack and be like hey what's up how's it going and i'm like so awkward i'm like i need to romantic comedy bumping into everybody and dropping all the papers that you're holding and then being like let's queen is up together not even for the romance just to like you create a little like intersection between you and indian and these people yeah i when i was at twitch when we got acquired i literally i even told people there openly i was like i'm not here to do my job i was like i'm gonna find whatever the most interesting things are happening here and i'm just gonna go be in those meetings and do that like you're not gonna be that work right like and it worked amazingly like your friends with emmett me and emmett you got i i got i was like this is the most interesting guy in this building so anytime it's like you need to go talk to you know jerry on the fourth floor no they just gonna hang out and emmett it's i was gonna stay in the meeting like yeah we do the meeting with him everybody gets up and leaves and i'm just gonna stay there on my laptop next group walks in i'm still there i'm just gonna hang on see what happens it's like no one's gonna say anything or i remember when ninja got poached so like the top streamer on twitch got poached and there was like i know there's secret meetings happening about like what should we do should we like counter offer or what is it's like a code bread moment and there's a but i wasn't in those so i just wrote up a plan and i sent it to like the three top executives i was like here's the plan for ninja i know i'm not even on the team but then they were like attend this meeting tonight at eight pm and i was like i'm in i got into the cool shit by just like not doing my job and that's that's my recommendation to you if you're gonna be around he's like nine thousand i iq people that's the real upside of your job don't do your actual job do the job of hanging speaking of speaking of which steph are they actually do you think that the talent there are they actually significantly smarter than any other like pretty decent tech company i would say yes i i would say i've worked at i mean not that many companies but it's a direct shot at you sam he's she's i really ever went for you and market no i worked i careful like at least five five companies where i've been a full time employee and i would say yes she's like this job was a lot of checkers and now i'm playing chess what the fuck knows jesus is know about newsletter well you you guys have something bigger this you were like oh get nervous for this more than anything else i'm curious do you feel nervous when you are in one of these like asics and z like whatever meetings like are you like these are yeah these are like totally people i used to follow on twitter and shit like that now i'm in this room yeah definitely i mean i think there's an element too where i don't represent the company running this podcast but in a way the the podcast is like an asset to the firm and i'm like they hired i mean i'm glad they did but they hired a twenty nine year old who like candidly feels a little out of place amongst these people who have been you know like mark dr basically like invented at the internet like he created the first browser or the the white scale browser and so i'm like i do feel sometimes a little out of place but i feel like i'm a year in i'm i'm getting used to it i think he should get yourself more credit you're cooler than everybody i've met it asics and c so you know i i think i think they're lucky to have you as far as i'm gonna i'm gonna bring in one of those nick crane name tags that says cooler than you sean thinks cooler than everyone here exactly this is why i knew she was a good hire because i was like in my head i was like oh she doesn't on how good she is yeah this is a deal like got god she doesn't know yet seth where do you wanna go from here let's just start with the first idea so this one i think is really interesting because right now i think a lot of people listening know that there's this issue with commercial real estate all these office buildings you know are up for sale were at least people are leaving and like the highest going down of like vacancy ever basically especially cities like san francisco i think this like thirty five percent vacancy and going up as soon as people's leases roll off as soon as they can get out of their lease so they will so it's like mh you know it's just a it's a disaster is this thing so a lot of people think okay well then let's go change let's swap those that commercial real estate for homes apartments etcetera that makes sense but i think there's this huge opportunity for fractional real estate so click one of where it says see here click one of those and tell me what you see alright sure you wanna go i'm just describe i'll just describe it so it looks it's something called temple immersive and it basically looks like a yoga class of some kind it's like dim lit candles looks like a hot yoga class but then on the roof is this like crazy visual where it looks like you're in the forest and the whole thing just looks super cool where do you think this is like what is this building i mean i have no idea this looks so i mean this it looks like the lobby of an office building in a way it's a huge they make it look like a temple yeah so this is a club a night during the the night a night club so i mean this is just one example obviously of where real estate is used from what saturday friday saturday sunday that's it like seven pm to two am and then throughout the week it's not used at all and so the thing that i found fascinating i went to this called temple immersive in san francisco and i talked to the woman they just opened up and i was like how'd do you find this like did you reach out to bunch of clubs and they were like no the club reached out to us like i guess it makes sense but this club has just all this real estate that's being unused and i was just thinking about what other i guess one this could be applied elsewhere right like in any city someone can go contact bunch of clubs link them up with yoga studios pilates studios etcetera but then i was also thinking what else could this real estate be used for and another trend that's been taking off is raid rooms if you guys heard of raid rooms no but i like you gotta smash it right yeah yeah there's there's one in s f as well but basically people is losing their jobs yeah it is it called like the raid for mobile cell or market street market you have here in this city is the rage room yeah cvs is due to re brand okay what is this ray room shit so people will literally go and yeah like sean said you just smash it so like they'll give you a bunch of plates they'll give you like old electronics they'll give you stuff and i think depending on what you choose you pay a different amount and you just get a session in this like empty room and you just get to smash stuff which you just don't get to do in normal life and so i was thinking i was like you know not just do yoga studio but a lot of this real estate like go convert like a club during the week to like a a raid room people we have i always thought like these little things were where wouldn't be that interesting but we have member of hampton and he's tweeting about it his name's raleigh williams i was just gonna bring him yep dude so he he i think he's in utah and he created it it's like i don't know i thought escape room was like a brand but i think it's also like the style and so he created like a version of a escape room and what did he do sean he sold he sold it for about thirty million dollars he created a business you sold her for twenty six million dollars and what he says is basically he's at a law firm and he doesn't love his job and he's like okay should i do something else like which i do he reads an article that's talks about the the how lucrative escape her were this is back in twenty fifteen when escape rooms were really like just sort of like the new trend it was the new new like fro basically so he looks it up he finds out how much money these make and he's like okay i think this is a good business but i don't have enough money to go build it out but in the true entrepreneurial spirit he doesn't let the lack of resources stop him he becomes resourceful he's like alright can i build an escape room inside this like a abandoned bus so he goes by the by this nineteen eighty four blue bird bus and he converts the inside into an escape room and now he's got an escape him on wheels he could drive it up to companies offices and do the corporate off site right there and so it wasn't perfect in the sense that like if it was a hot day or a cold day it kinda sucked to be inside of it but other than that it was like this like super efficient because he ever allowed him to get real like cash flow going i think he said like the bus itself was making like five or ten grand a month of like you know free cash flow and so he starts opening up more and so he builds out his first real one he opens you know five six more or whatever then he starts adding to the back of the so there's like real estate so he's getting the the real estate with the escape and he's getting more space and he created a tram lean park and an axe throwing things so basically just like this kinda like out of home entertainment is what we call like this category and so he just bundles these together and over that period of like twenty fifteen to twenty twenty ish he's built this thing up and then he starts selling them off so he's selling off you know in in chunks of pieces and he basically said that he made twenty six million dollars doing this i think through a combination of the sale plus the distributions along the way but i i might be wrong maybe it's both he had said he had let's see he spent ten million building these out and over the over the years it was about twenty million in distributions from that's crazy so you know kind of an amazing outcome and an amazing return for this guy yeah these yeah i i didn't think that these would be and then i like met him and it's started learning about a nice dude because people should go follow him on twitter how do how do you know him i just don't through twitter i saw some i i like i've been going back and forth with him a little bit and then he listens to the pod so you know he had reached out at some point stuff talking about this pay transparency thing this interests me a lot yeah so in the last couple years there's been a bunch of laws that have changed across states i think colorado is maybe the most well known where companies have to depending on the state disclose certain aspects of a job related to pay right so it might be a range that a specific job requires also things like even if you're in a job you can request your band and you know why you're paid a certain amount and how you compare it to others across the company and so that's changing it's still changing it's like very much in flux i think there's at least a dozen states that now require you to share those pay ranges for example but this one girl hannah williams she's twenty six so super young quit her job she's making like a hundred and fifteen thousand dollars a year and then in the last year has just been doing the kind of man or in this case moment on the street and all she does is she goes up and she just asked people hey what do you do how much do you make but her social accounts have blown up so she has over a million followers on tiktok again in in a year four hundred fifty thousand on instagram and she's on other channels as well and so an article was written about her in january and she had already made six hundred thousand dollars since her switch and so i'm sure she's made way more now with the accounts being the size they are but this is one of the the cases we've talked about this before when there's like regulation change there's like a rule change a line in the sand is drawn and then that has implications and this one's so far ranging right because it it impacts any job within these given states so if you go to her profile she's doing a really good job so you go to her profile and tiktok and you click that link that says stan so check this out so here's how she's making money so the top link is an indeed link where it says get a job as a nurse and so she's getting affiliate thing then she has a market research guide which is learn how you should do learn how much you should be making and i guess that's so she can collect emails but then click attend and attend la and nyc workshops so she partnered with capital one to do local of like seminars at their banks like because some of their banks have cafes and then she also has i think i believe it's a subscription database where you can see individual salary data packed with contextual information this one is awesome this is how you do it also s this is how you're doing and sam investments stands a good use of stan here for the putting a a link of the bio that lets you lets you make a bunch of money yeah this is cool we've we've talked about levels that fyi on the pod before which is a similar concept which is a crowds sourcing salary info so you can if you're an engineer at facebook you can go find out am i getting paid what other l four engineers get paid or should i be working at google and what would i get paid if i was over there i think they're they're doing an awesome job at this when we had mentioned this on the pod somebody did this for doctors they were like we i think we had said you should somebody should do this for nurses and doctors and then they they were like hey we're med students and so they went and did this for doctors who created a database i think they got acquired by levels actually either after hearing it on the pod and then take an action on it so definitely think that there's an opportunity here and i like sam what do you call it regulatory inflection breakage inflection inflection is the eyewear word the inflection which is time there's like a law change there's well there's like multiple inflection so there's like a tech inflection which is like uber exists because everyone now has an iphone or and you have gps in your phone then there's like cultural inflection which is like teens feel comfortable filming themselves and then there's regulatory inflection which is this drug is now legal or this patent is about to expire or you now in colorado have to disclose your salary band therefore opens up new opportunities so this is another one you have here that i was gonna say the so you guys have talked about hearing aids on the pod before so as of october the fda relax their rule which basically met hearing aids could be sold over the counter which is bullshit that they're not sold over the counter it's fucking bullshit like it's been bothering me so much that in glucose monitors i'm amazed that they're not sold over the counter i've been trying to get a hearing aid and they make me go to all these appointments and i miss them a pissing really yes another fun factor around hearing aids which i feel like is inter related to the fact that they can is it now already that they can be sold over the counter or is it this coming off no they can okay so it's they already can but apparently ninety nine percent of hearing aids or custom hearing aids are three d printed already and so there's a few companies that basically own this market currently but the reason i love this is because three d printing is the epitome of like tech hype cycle started in the eighties then got way over hyped wasn't ready everyone thought it was dead but it's like come back in these really niche places like hearing aids we talked to people on trends a while ago that we're using three d printing for like dental implants yep things like that and so i feel like it's it's something that actually is like overlooked because people were like three d trainings instead wait what are you sean you said yep as if no you know people doing this for teeth yeah one of my best friends one of my best friends from college he's a the he's a surgeon and he's a ent surgeon so your nose throat and what he i was like well he was in med school so this is like over the past like you know eight years or whatever he's been you guys has been in school forever and i was like how's he going and he's like you know it's fine but like i'm having the most fun because now i run duke three d printing facility i'm like three d printing like just like for engineering like you making toys what do you and he's was like no like the medical three d printing and i was like wait i thought med i thought three d printing is like not even a thing for normal shit you guys are already using it med and he's was like dude i surgical implanted part of a a skull that i three d printed the other day like you know we take your jaw shape and then were able to like create like the perfect shape that we needed for this implant this this the surgical process and i was like wow i had no idea and they're doing this with a like basically it's interesting some technologies take forever to get into medicine because it's like the high stakes spot and for some medicine is the only justification for putting in the time and the money that it takes to get the technology to work and i think that's kind of where where three d printing is has gone where it's like it started as like this hobby thing but then the real commercialization so far has happened on the the medical side i think the same thing's happening kind of in vr people trying to be doing the hobby thing for a long time but one of the better more commercial use cases of vr is you know doctor training flight you know pilot training things like you know you know imagining construction yeah exactly anything where you need to sort of visualize and and plans i you it's worth the money to develop a a a really high quality vr simulation because it's cheaper than doing a real a real prototype of it hey know i didn't know i i didn't know you had the side you i got friends and i got friends of hospitals as they say well you're idiot indian of course of course you do you're the odd man out but you know you're you're shelling webb three for years turns up you're a practical guy as well who put the blockchain in your brain baby yeah do the do this well i also for this hearing aid i met these guys that were doing seven million a month in sales on their hearing aid brand that i never heard of and i was like oh maybe this makes a lot of sense way like d to hearing aids i think that's actually gonna be a big deal was it bootstrap they i don't know if they're fully boot but like yeah they're not like venture act it's like but they made bootstrap and then like they're uncle google games some money to keep scaling it that's that's it seems like that certified vibe and they're profitable i mean i'm just turning you want yeah they were you know i'm again are the warm oh my god how far how far away from the coast did they live are they inland alright let's let's get going let's do the let's do just jobs in the future i think this is a a good one what yeah and i also love that you're branding this steps list well done way to wait to i had to i love sarah's list but yeah this all comes from i guess two things one people think ai is taking all of our jobs i personally don't fully agree with that we don't need to dive into that well what's the fit what's the official stance at a sixteen z right now is there like a is you guys sixteen z we're tech money yeah did they just like is there like a poster where it said like web three is future they just like put x over it they just wrote ai no comment no comment but what i'll say is we even on this pod i've talked about different jobs that don't quite exist or maybe are starting to exist i've talked about chief automation officers sean you've talked about this idea of like a mental fitness coach and i guess this idea of steps list is partially i wanna share a few ideas today but i also wanna hear from the listeners like what are the jobs that you think are as you know some people might say a little more anti fragile but also that again like don't quite exist yet we're early the types of things we would have talked about interest with the stat you have here because i think the stat actually makes it clear that these aren't just like like oh cute things on the fringe it's like no this is the future yeah so apparently eighty five percent of employment growth in the last eighty years came from new jobs so k between nineteen forty and today eighty five percent of employment growth came from jobs that did not exist in nineteen forty did they not exist because like ai didn't exist or did they not exist because it's by new com new businesses like new businesses that real the job title didn't exist is what you're saying yep so even you know simple examples of this that i think anyone can recognize from even the last few decades before two thousand eight two thousand nine the idea of a social media manager did not exist the idea of a ux designer did not exist and those are jobs that truly like what tens of thousands hundreds of thousands of people now do these jobs and so there's going to be versions of this i think it's a little more brain racking to figure out in the age of ai because you can always ask like oh well is this gonna disappear in three years instead of thirty but i think actually there there's maybe like frameworks to think about this so for example i think drones are kind of hitting that we talked about three d printing hitting that stage where a lot of consumers own drones but a lot of companies are also starting to use drones and so like what within that that industry could exist it could be like drone technicians there's a lot of drones people are gonna need fix those drones is there like drone traffic control there's aircraft traffic control so why wouldn't there be right safety inspector charging installation bubbles exactly exactly and so my question for you guys is like anything on gore like well let's start with the ones you talked about before so you you said it quickly but i think it's worth repeating because you're were on i don't know a year ago when you said it so chief automation officer you said that at that time this was kind of like definitely pre ai being like the thing that is talking about yeah what does a chief automation officer do and why did you think that was a cool job like a job of the feature yeah so i mean a lot of companies will have a cto the cto typically though is so wrapped up on like what's our infrastructure is you know cybersecurity what's our our how are we tackling that and how are we keeping our you know our company safe our data safe what they often aren't focused on and maybe some people would argue this as the role of the coo but is how do i actually take the technology that exists today like ai and enable every single person within my company to understand how to level their jobs right so like to become three x smart productive because most of those people unfortunately either aren't plugged into the technology don't have the like excitement to actually implement it within their job or honestly it's just one of those like you don't know what you don't know steph can i give you let me give you a compliment i remember that pod that we did where you talked about that at hampton the first tire we made was an automation expert really the very first hire his name's is grant all he does is automate stuff so he's basically a zap plus air table expert yeah and because one of our values early on was we wanna grow to be big but we don't wanna have to hire loads of people so let's right away start automating stuff and it was because of that conversation so the very first hire we made was an automation expert that's awesome and you know what it is fucking awesome the it is on the bottleneck is not typically like you have to create new things it's that they're basically you're bridging a gap there's a duct tape but a ton there's a process we're doing that's kind of tedious manual repetitive or a low value add but needs to be done and then there's tools that could do that if you knew they existed and you knew how to pipe them together and stitch them together so that they actually work and what this person does and i do this at our company almost by accident which is like for our e commerce companies like i just discovered yesterday there's somebody who just has to like spend hours a week just like square cropping photos so that they look better in shopify from what the photographer forgive them and i was like wait you do this for how many pictures and they're like yeah sucks and i was like you know there's this tool that will just bulk you bulk upload and it'll do that and then it'll put them it'll pipe it to you here in slack and you could see you know we'll use a different tool to pipe it into slack and you'll see if there's one that's off because you could just kinda skim this with your eyes and and you'll just be able to fix the one off that's not good but ninety eight percent of them will just be done well the first time automatically by this one tool and they're like oh shit that's like yeah thank you that saves me a bunch of time and now i could go do things that are actually gonna drive a little more growth versus just like some bullshit that had to be done and how many of those are there in every company there's a ton of those and ten and the problem yeah the problem is sean is even let's say that hypothetically you only have ten people even though you've been ten people for three years just ten people has created enough habit that even getting an automations person's in now it's gonna be like man where do i start so doing it with ten thousand people is like an impossible task that's why we were like let's get this right away let's do this right away yeah should be like a ratio like if for every ten employees you have you have one chief automate or not chief automation officer but someone who knows how to automate and just pair them with teams and you they literally do user interviews they sit down they say hey let me shadow you for day let me just see what you do and then from there i bet anyone myself included who tries to automate what i can they would just pick up so many things of like why are you doing that at all so i think you should also have this for team collaboration have you guys have read this book five dysfunction of a team yeah by patrick something i don't even know who is it's a great book honest i love that think other people like a narrative right other people i think don't really like it's kinda like fiction it's a it's a business advice book but it's written as a fictional story which is cool because that's not usually how those are written and it's basically describes like there's a company you know ac inc and they go to this like team off site and they're trying to figure something out i know you have these like four personalities or five personalities whatever and and it shows the like different ways that a team could be dysfunctional and once i worked in a bigger like you know i've worked in kinda like two person teams that's what i'm in now well i i think the takeaway of the or the what the you forgot this part where says the point the the reason the book's call that is successful teams all look different but every dysfunctional company the saying and and here's the five things that they all have exactly and you kind of identify them but it it identifies it and and the way the book's written is kinda cool i think it's said was sort like it's it's here's a situation they have two people who both have kinda like valid perspectives or one person doesn't realize that the thing that they're saying is causing the other people to feel a certain way and causing all these like second order effects anyways it's a good book for like management i guess but when i the i guess my real takeaway is like i've been in a bunch of companies where they do these and it's like shit builds up and then they're like we need an executive coach we need a team off site we need to like break down all this scar tissue that's being built and like dysfunction that's in the team and resentment that's in the team and what all these things that are not allowing us to perform at our best i actually think that company should embed this in the company so i think there should be somebody that floats around that's basically like the the chicken billions who's like the the team psychologist or whatever it's sort like that but instead of one on one what's her name i love that lady yeah i stop watching the shit after season one so i i i forgot but she's awesome she's wendy ring yeah so basically instead of that it's somebody that just sits in meetings and takes notes and every week they just deliver like sam do you know that you do this and you say this and that that's making these your did you notice that that makes these people feel this way and it and then when they walk out of the room you know they're not gonna go do the thing you want and the way you want because of the way you set it or this person just didn't have that information and they were put on the spot maybe you should put in a process that gets the information on a dashboard that everybody sees beforehand or whatever right like somebody that identifies dysfunction because let's say for every ten people you hire if you can make that team ten percent more efficient you've basically created one extra employee without that payroll and so i think that the numbers would the roi would be there if you had this but i'm surprised this doesn't exist so i think that's a kind of a job in the of the future is basically like a collaboration expert so somebody that like is a is like a a internal you know compass team compass to figure out like you know how where are they you like that word do you gotta use that word do here yeah yeah i guess i'll just keep you a abdul as a guy and piss everybody off sam what do you think any jobs that stand out to you what are you guys hiring for i don't know fucking know but nothing that like some of the ones that are like bullshit that you see out there and then i see their titles and i'm like oh you don't you're not actually good at that is community manager like community manager is like a title that i actually don't think most people know how to make community so that's kind of like a nonsense one we here's one from the podcast that we've talked about like we have like a podcast producer so ben wilson right now and we have you know people will have like social media manager they have like all these different functions but what i told the team was like i think we just need like a band manager it's basically like yeah if podcast podcasts are as they get more successful they're kinda like a band you have the talent they're the face they get on stage they perform and then there's all this shit that that needs to be done like whether it's like we're going on tour we wanna sell merge we wanna like develop this cult following of fans that just love us because we just do dope shit that like is fan service fan love then you have the recording stuff that's gotta get done and you kinda just need somebody who's like a hybrid of a business manager or an agent as well as like somebody who's kinda had got the community building skills of a community manager mh and that's what of a a band manager is for bands and i think that you're gonna see this more for for podcasts and youtubers is like it is is a role that's sort of like the the band manager like the milk boys and whatever they have that it's like but most others don't have it underneath them yeah for sure what are the what are the what's the what are the list that you have here head remote and then cyber what are those so head of remote is kind of similar to the thing that you mentioned sean but it's like there's so much dysfunction at companies especially the ones that transition from being non remote to remote totally just copy and pasted a bunch of things from the office and they don't actually know how to build a remote organization from the ground up how to do things asynchronously and so it's kind of crazy when you think about how macro a shift that is for like you know thousands of people to be doing things all one way this is switching to a totally new way and to have no like expertise from someone to actually guide that so that's the idea of head of like a and some companies already have a great get remote work officer r what would they do it's like well people like i know in our company it's like well first they have to it's kinda like it there's like well they need to have like a good home setup sam you talked about this like we need to not look like dog shit on camera with whether internally or with our clients and our customers so like how do we make sure everything's everybody's got like a good zoom setup okay secondly like how do we create some best practices around remote working and and how to like you know through stuff that's different now that we're not all in the office i could just like look each other and talk to each other real quick and how do we set boundaries for different time zones how do we plan meeting you know like all of that i think is is definitely in occasion based pay i mean isn't this crazy like to your idea with hampton and sam of the nice background the same companies that had these really strict clothing rules like you have to show up in a suit and you have to look this way are letting people sit with their macbook under their chin with like dirty ass background behind them showing up to their business meetings trying to win a client and it's like where's your digital suit you know like right they don't care they don't even think about that because it's so outside of their field of view but that's just one example and i do you guys do that in an a sixteen c because like when i imagine asics c like that's a khaki pants that that's a khaki pants type of place well i don't know i don't think we have a clothing code but we do like lulu le abc b pants is like the official pants of manitoba valley you're here's something that a sixteen z does do that i never like put together as related to this but like their design team will create every quarter are these beautiful zoom backgrounds that the the company uses and they actually look good you know i feel like a lot of zoom backgrounds are like the company's logo kinda awkward like photoshopped in the background and like like around here corner and they again they refresh them every quarter everyone has access to them so there's at least that visual consistency but i don't know if we have a clothing code but i hope some of your bosses and employees listen to this and i just want them to hear me say this it is me and sean making fun of you guys not stuff this what it's a with threat there that was awesome you're like it's like on tv like put the camera on me put the camera on no on me and you look down the barrel and you to deliver some like rest sling promo that's what i thought you're about to do but you know i'm trying to cover sam's version is like look at me and he's like you're great yeah no one believes in you more than me well i i had a friend that lived in china and i used to like text him all the time and i'd be like dude your government sucks what's going on with that and that i would reply with by the way whoever's reading this it is me saying this yeah don't disappear my friend invest in the cool zoom backgrounds and stuff you know they got the i think what like seven hundred million in management fees then those management fees gotta go somewhere so as i'm glad they're put them to good use yeah but i mean just to summarize on the head of remote thing think about i think maybe the easiest way to think about it is there's all these macro tech trends right like remote work ai automation cybersecurity right like the idea of like chief security officer didn't exist like ten years ago right because that just became such an important i guess concept within especially tech firms what's the so and what's this food engineer one well i wanted to ask you guys about this because yeah never talked about anna do you guys remember that yeah was so funny canceled i know but i still think the concept of like a food engineer will exist i think this one's a little further so give this story sean yeah so a lot of people know david fried now because he's on the all in pods so he he he kinda got a lot more more popular or famous but just awesome guy i used to work at google created this thing called production board which is his like kind of thing incubator start studio whatever and they build things that are kinda like hard tech so it's like in things that interface with the real world they have like hardware they're making food or making you know biological you know substances or whatever like they're they're creating real world things and he had this company called canada that he created that was basically like the coke freestyle machine in your kitchen so you would have this device this nespresso machine that sits on your countertop that can make like a thousand different drinks exactly to your specification using basically like the equivalent of a printer cartridge so it's like you put in this cartridge that's got all these like micro flavors and then you hook it up to your water supply and it's like it just takes water it makes it cold hot or bubbly and then it pipes in the exact dose of flavor to create whatever drink you wanted you want tea here it can make hot tea you want sparkling water that's like flavor like you know blackberry boom done and so it was this an awesome idea that is it it it'll also be good for this sort of like the the world in a way because a lot of the supply chain has basically spent bottling water or soda putting it in cans putting it on shelves putting a cardboard around transporting it to the store transporting it to your house then transferring the the trash of the dump i was like dude what if we just took the water spot everybody already has to their home and we let you make whatever drink you want very cool idea that and then out of nowhere just suddenly got canceled and they were like yeah unfortunately to scale up we needed a lot of money and you know in this funding environment we couldn't do it that's a bullshit excuse who can't raise i mean i mean they got like the top tech project in the world yeah they also maybe an interesting way of framing that idea was also it was it came from the idea that they had done research and they'd had realized that basically every drink out there whether it was tea whether it was wine whether it was beer ninety five percent water like not just ninety five percent water but even the chemicals that go into it i don't remember the number but it was something like there's only through like thirty or so flavors that you need to basically generate every taste yeah i don't know maybe something for yeah we should get him on or i'm a tweet know i wanna know what really like not what really happened like there's a scandal but like tell me more because clearly he could sneeze and raise thirty million dollars for an idea so like i'm surprised if it was like it must have been there and his sneeze his sneeze will be lovely flavor i i i feel like he must not have believe meaning like the team must have realized it's not feasible or something like that there they must have proven that the thing is not feasible or not economic in some way for them to not be able to raise money because just on the concept i feel like they could have raised more money mh so so i think you know that's a that's interesting one what what went wrong but he said that he was gonna send us one and then like is a or someone at the company was talking to us and they just quit remember and not said us when they were like we want you guys basically their idea was like if you could make any drink flavor on the spot okay then what happens to drink brands and his idea was like drink brands become software so they just become brands so like yeah yeah we would create a drink flavor you know sam's you know you almighty root beer or whatever and it would just be like a specific dosage of flavors and that somebody could just buy it for a dollar on their own can machine and it would just flavor like dispense the drink and we would make money for every one of those like flavors sold basically everyone one of those drinks sold that was the the kind of the concept so they wanted us to make one and they were like come down to our facilities we never got her around to doing it and now it's gone did you guys see the freestyle machine for condiments yes i did see this dude sign me yeah sign me dude this stuff is it's have you been to like hot pot in asia where they have the sauce bars no that it's well if you go to hot pot in taiwan like they're literally there'll be pot like a like a style of food or like a yeah yeah yeah it's like so basically you get a big pot of hot water they give you broth of a certain sort and then you basically go shop thing on this wall and you you pick oh i want some like some noodles i want some like beef whatever and you pick it out and then you basically cook your own soup but as part of that they have rice and other things and they have they typically have this huge sauce bar thing of like maybe like twenty to thirty different things like like garlic or ginger soy sauce like po sauce whatever and you make your own sauce and so when i saw this coming i was like this is genius because like this is existed in asia but only on these like hot pot okay right yeah i i i kinda love this i i really do want the future of food to be a lot more interesting i think i i think it's gonna be you have so in your jobs that you got food engineer i got that one cyber what does that would mean if you have you explain that one yeah so basically i mean a lot of people even if we relate this back to ai are worried that like you know there's just gonna be a lot more cyber quote unquote crime people like replicating your voice like getting your bank details and i think this idea of of being a cyber act is basically act assess risk for anything right how risky is it for us to deploy you know this celebrity voice in this way how risky is it for us to i don't know like open source are new ll like there's going to be all these implications of things i guess be becoming a lot more online if they aren't already right and so this idea of a cyber act is like there's already a ton of act that figure out how much insurance should cost in you know the typical world like if you buy a flight and i think there's just like this huge white space around risk that people have not calculated yet did i tell you guys about eden data no no so i met him because he's joined handed at his name's taylor and he i don't know if he was playing up to my ego staff but he told me he created this because of an article that one of us row on trends i i i i don't know if that's sure or not but he launched this thing called eden data and in just two years it's now doing like six or seven million dollars in revenue and basically what they do is if you are a small ish startup so like fifty to a hundred people you have to have a certain type of compliance in order to sell software to enterprise companies and so the service that he provides is and this is like an overs simplification but there's basically like a fifty to a hundred point checklist of all the things that you need to do and a lot of these startups ups that can't afford a full time chief security officer and so instead they pay eden data eight to or seven or eight or ten thousand dollars a month and he's got a team of outsourced people overseas who goes through your website and goes through your entire like the checklist and make sure that all fifty or hundred things are done and they have like templates to do it and then they stay on top it and they monitor it in case any changes have to happen so now you when you go and pitch like this enterprise company to sell your software and even though you're a small startup you've already done all the stuff that needs to get done and and i think it's i think it's only two years in i think it's gonna do eight million in revenue this year and it's like a service that's it's subscription it's like a subscription consultancy almost and he's killing it's a crazy company with huge margins damn i have it pulled up your digital security side kick yeah when i see companies like this i think like i'm mean in the wrong we're talking to somebody i was doing this i wanted to do this for rich people it was like just an overall security audit for rich people and yeah like everything like your house security your bank accounts security your crypto security like just somebody who's gonna come in and try to like just poke holes in your stuff and at a certain dollar amount of net worth like it definitely makes sense and you're not the expert and you have more to lose than you have you know than the cost of the service like you have a lot more to lose like asymmetric downside basically and i think that i've reached out to tons of people i've reached out to tons of people doing it and the problem that i saw is that a lot of them for some like they're all like ex military eyes too it's like and so like i remember i was talking to pop i was like pop after the was like what do you do for security like can you walk me through it goes i got this guy named chad when did this this and this and then i talked to chad and it it's a little bit mom and pop yeah there it's not like just like i could just log in and you could just tell me what to do or it can just get done you know there's no like plaid or whatever that other software where you like you just log in with your bank accounts and it just does what you need to do it was very much a manual process and it was like fifteen grand and like this person's gonna do this and so i do actually agree with you i think there's a start i do think this is like a fragmented that's a it's a fragmented service and i think that one great company can can right and do all this all the stuff you need to do some of these other random trends you have don't mention the one i wrote don't mention because i got something in that space so don't don't mention that one but do do some of these other ones i'll start with a mouth tape yeah so mouth tape i first heard about this like six months ago because some guy on twitter was like i tape my mouth shot every night for the last six months and take best thing i've ever done the hot dude the hostage tape guy will not sound be aggressive with it we have his guy who's got a company he called the hostage tape and it's just tape for your mouth and he told me he's gonna launch it and i'm like this is dumb and then six months later he's like five hundred thousand dollars in sales yeah i'm like great and then he's like a year later two million dollars in sales and he's like just rubbing it into my face i don't think he's an official sponsor but andrew hub men has been talking about it and we in my household we like to call him father drew as a joke but if father drew promote something in this day and age yeah he's like bro oprah in a way where like if he says bro science oprah if he says it's good he's gonna you're just gonna take he's like yeah so that's i mean these are just like i don't know where this goes i don't know what opportunity there is other than going in sling some mouth tape maybe rebranding it but that's one trend the guy's company called hostage tape and like i saw it was like oh this the worst this is the worst thing ever like it awful what do you do but he's pretty as was your we lost idea i remember wasn't it called hostage yeah aha s up right kidnapped you and this thing don't feed you for four weeks you should partner yeah this guy's crazy so whatever kudos to him yeah but i guess if we didn't even mention do you guys understand what's good about mouth tape like what it makes you breathe through your nose and breathe through your nose it's better for you than breathe your mouth okay speaking of health benefits another trend that i would love to see take off because then i would have called it it's lu teeny beans so hurt health haven't you been talking about this being forever for the last year i just i went into a but i don't know all the american gross like protein bean yeah so it's got did you been talking about this to me forever you keep telling me about this bean i've been out with you a bunch of times percent more protein than chick piece two percent or two times more fiber than at m eighty percent fewer calories and almonds sixty percent fewer carbs than pistachio thirty five grams per serving obviously they cherry pick this data and compared to like the the best option for them but these beans i think they're like originally from italy or they're popular there but i just have seen this over and over and over someone who traveled a lot where like ed ed moment was not popular in north america twenty thirty years ago like no one knew what it was right it came from asia and so now when you go to restaurants it's like a very thing how would you like to invest in the next rhonda sam do you remember when bobby at at hu khan would go around pitching people joke and he's like his pitch tuna no water dude no i thought it was hot dog water was tuna no water dude the have you guys had chick p pas of course i don't like it makes you fart like crazy and it makes you it just you it'll give you the number three seven like forty percent of any calories as almonds but seventy percent more gas it's like that's the you know pitch okay so you've been calling this for a little while i see i mean this seems like a good like d product idea to be honest there's like one company doing it this one buy or whatever yeah bra they also do i think the chick p pasta but i just think maybe there's something in the supply chain or like how hard it is to you know procure this stuff but to me they're they're pretty cheap they taste really good you eat them plain will they at least this company will do flavored version so they'll do like rosemary garlic or does it give you gas i don't think so you didn't do an ab b test so you can well you can admit did it i don't think you did it's a safe space it seems like you can stay it so for every episode this is great it's really great okay alright i'm gonna buy somebody like this idea yeah i'm gonna try these out and see see how i feel about it by the way the this is a type of product that when we say on m mfa there's gonna be thirteen people that start this for six weeks and then yeah nobody six months later we'll be doing it for whatever reason it's like and in the same people that tell us they're gonna come back in eight weeks and they're gonna say actually what you think about this yeah yeah it's if if my dm history has four different ideas from you that you were pitching me for investment like it's probably not gonna work sorry it's a no forever it's you forever forever no yeah i'm still at lied it's the no forever let's do can we do one more around these advent calendars because i feel like that's another case where like i've i don't know someone in the community is gonna jump up sean do even know what admin though this just some like catholic shit what is this yeah yeah this is this is as catholic as as catholic can so is adamant adam in december so yes so we a catholics i'm catholic are you catholics seth no oh he then sorry the catholics oh yeah you're not one of us but it's okay the we have lent which is like forty days and that was when like jesus like walked around in the desert you're not supposed to eat meat and shit like that and then we have advent which is the thirty days leading up to christmas and oftentimes there's an advent calendar where it tells a story about like what mary and joseph jesus parents like what they did like with the donkey and the mule and how they got like all these gifts from people whatever it tells that story and each day you open up the calendar it's like the kid's favorite thing there's a piece of chocolate in the calendar yeah i'm sure you've seen the admin calendars like at at some point it was a religious thing then capitalism got involved and then you know every everyday kids are opening in a little chocolate i that's swear my the advent calendar was those little calendars that are like you peel it and there's like you peeled the calendar for each day oh yeah yeah i've been walking around because that's what an advent calendars for for for a lot a long time my whole life i would say this one you like peel it's always wish chocolate inside that's the idea usually that's the when you get it like target or whatever and yeah it's like a couple dollars but it's like the most simple you know you you buy it for your kids so what's your idea here the better advent calendar that's my idea five minute ads yeah no so this comes from i gotta give this guy nam paul k yay yeah he he didn't sound like a catholic no no no so this is it i don't think this has to do with religion but i actually got this for cal this past year because here's the thing i've been calendars yeah i i guess it was tied to religion but they happen around the holidays and so people are scrambling to figure out last minute like what should i get my family as a gift that's kind of thoughtful but fun and a lot of people get admin calendars but they get these like shitty versions that are like you know expired milk chocolate from the year before what paul did is he created the sake calendar and so if you click that's the best way to celebrate jesus birth too he he created the socket calendar where basically every day for the month of december or you can use it after you open your little advent calendar but it's not little it's like it's like the size of a printer kind of thing and you get this like special sake that he has handpicked from japan this is partially like his job his existing business and he sells them for three hundred bucks and every year he sells five hundred of them which he caps and you do the math that's like a hundred and fifty thousand dollars just from that one one drop that's for and he doesn't get that much traffic like if you look at his existing site gets like two thousand visits per month so not something he would typically be able to make much money from but that's one example that just got me thinking especially since we're like what six months ahead of christmas what advent calendars is the my first million community what are you gonna make mh that is way cooler than the expired milk chocolate i mean i've seen some stuff like hot sauce calendars lego calendars but it's gotta be something that like someone can open either for twelve days because some people do the twelve days of christmas or all of december i this is actually cool yeah i've actually think this is like this is really this is really cute and cool and awesome you have a picture of this person who has a binder full of condiments like individual packets and i see your vision here and this is actually cool i see i i smell what you're stepping in and i think it's awesome well miss so the tweet you're talking about sam what's that broom is this girl nicole nicole who says her tweet just says organize my sauces and it's like do you guys remember you if you collected like playing cards back in the day or or coins they had those binder with the yeah with the little i don't even know what they're called but this tweet got four hundred and sixty eight thousand likes i think it's probably one of the most popular tweets of all time and it's just her organizing her sauces from around the world so these are not for use this is just like collections that one is for collection i feel like the advent calendar you it would be for use yeah wow this is crazy what i like about you steph is like you find things that i would just scroll by but you're pretty good at finding interesting things and applying them and like connecting to like five other things yeah when i pass something and i think this is stupid you write that thing down and make it sound smart it's amazing i waste my time q and evernote know that it's just full of random internet shit but and but what what you do something that's different is you actually remember it so i like bookmark so much stuff and then i just like forget all about it you actually remember it and then you like it's just the difference between like good and great in terms of like whatever the skill set is that we have you like actually are organized that the you know what makes someone good versus great is like being organized you are very very very organized with this stuff and that actually helps your like thought process i would think when are you dude when are you just gonna bail and start creating some of this stuff i feel like you started this train sam so before i joined the hustle i was working at a company and in my last year at that company i said and i must have been what twenty four or something twenty yeah around that i was like next this is the last job i i'll have right like after this i'll go and do my own thing but then ever since then i just kept keep getting offered really cool stuff that i get oh i get to more money well i get to be paid to like go research trends and go down these internet rabbit holes that i'd be doing anyway okay great oh we got acquired now i'm at hubspot and i get to build this like cool creator program okay great and more money yeah now i'm at a sixteen z i get to talk to interesting people he had more money i got to be this interesting person with more money in my pocket it was a amazing yeah i agree yeah yeah you're learning this sepsis sitting that she's like how can i get the things that are in their bank account to my bank account my daughter doesn't that's where she she's three years old and she says this thing where she goes this is my best day ever like and i'm like she might actually be told the truth this might have been like the best day ever her like this is the one and that's how it feels is whatever she gets raise at this is my best day ever guys well i i like we're steph you know we're talking about like how much money like you've had like you're like we were going to an exercise of like at twenty we had this at twenty three you've had a nice run you've had a very nice run a very very nice run compared to where i came from so yeah like you were saying earlier sean like twenty one year old knee would have said yeah like this is where you'll be this is how much you'll make these are like the opportunities you'll have yeah it's pretty wide are you are you even thirty no oh my god what would what would one your you say like what would the reaction be well it's funny because i would i feel like i still have like throughout my whole life because i didn't grow up very wealthy it a very like money orientation not that i need that much but just like oh my gosh like you have that much money like go by car like go by nice clothes go you know go like use the money that you've always wanted but never had but it's funny because now that i have more money i'm still like just as cheap as i ever was so i don't know if that stuff ever leaves you sean do you know that stuff's half tie are you tie tie tie my my mom's from taiwan yeah do you know that no i didn't know that you know supposed to be super or what why you're telling me that ad at our old company when someone found that out and i was like yeah i mean i i could see that i and then there was like people like steph are you lying to us you're canadian i've had some well canadians not i know that was the joke they're like quit lying yeah why are you lying about being taiwanese is jordan was like there so there's a huge spectrum i don't know why like what it is about the way i look but some people when they hear that i'm half asian are like yeah of course like i knew that and then other people are truly shocked jordan was one of those and he went to sam or no he asked me and he was like does sam know this your secret saying yeah that more about them than about your the way you look it's just like what what is their level of exposure to different places yeah versus anything to do with you yeah yeah by the way this you're this thing about being cheap i read i was reading the story yesterday about this guy who made a bunch of money and they're like what was your first purchase he goes i hired a consultant to help me spend money and he goes you know i had learned over twenty five years how to make money it took me a long time to learn how to make money and i was just very honest with by myself that i have no idea how to spend money and i could shorten that learning curve if i get a coach to help me spend money what was this coach called a wife i'll be here all night i was gonna say isn't that like for me thing too i feel like he talks about that all the time right like you gotta learn to spend it's like it takes reps what was the coach actually called i i mean i don't know was like i don't know it's i actual job title but you know spending consultant let's call it i i i've know but when do they like teach you how to do i think it's i don't know i mean he didn't go into details on exactly what the guy said but let's just pretend for a minute that he did i would imagine he does two things one is figures out where your psychology screwed up about money because everybody's got like this it's like you know people like body d morph i think everybody has bank account d morph two like you know you think you need more money than you need you even when you have money you still act like you don't have money and like you it's like all this like weird stuff it's like dude you're you're fit now why do you still think you're fat like you know you have to sort of like retrain yourself to see something different in the mirror i think that's part of it like just just talking to figure out what are the ways your your brain is a little screwed up about money let's identify that first some people spend too much some people don't spend at and then i think the second thing would be like alright what do you really want so let's try to outline your like dream lifestyle or your you know the things you really want identify those and then let's calculate like okay how much those costs could you afford those now could you afford a a step in that direction and like giving you the encouragement to pull the trigger on the things that you actually want or setting certain rules like you have to spend this much per month what are you gonna spend it on and like also on the protect downsides it's like hey we're gonna set aside this amount of money so that you're like safety reflex is satisfied like we agree that logic a biologic logic this amount of money being here untouched means you're safe okay cool so now we can talk about this other spending part without triggering your like fight or flight mode around your your fear of of financial safety i i what was this where where was this article yeah i wanna look this up i i need one of these things yeah you should look it up i don't know i don't know if this exists maybe like for the future i don't know if his recent episodes are the same but ram remit early podcast episodes would do that same topic like millionaires who are fret about eight dollar blueberries at whole foods or like i remember one episode where this guy was like i think at at at least ten million dollars and was picking up like a stroller on the side of the road things like that where it's like clearly like yeah you haven't upgraded your thinking or your mindset to where you are dude i just made four hundred dollars selling used gym equipment from from like from some stuff i'm not using and i'm like this is my best day ever hundred bucks yeah is like the best my best day ever like it's like i feel more happy about that four hundred dollars did i do making much larger sums yeah and and the best part is that i paid three hundred dollars for it five years ago now i got four hundred dollars it is like the best high i read this thing that was like this guy timer who created he's got this company called causal and it's like this six excel competitor but he his blog post i really liked where he was like he's trying to figure out in a nerdy way how to decide if you should buy something or not and so he's like he's like well i break everything down into kind of like i don't remember the the the exact message but it was something like this it was like the frequency of like how frequently am i gonna get the benefit of this and then like what's the like magnitude of the benefit and so he's like something that's it doesn't have to be a big shift but it's gonna happen all the time or like ten times a day or something like that like you know let like i bought a phone case that just feels better in my hand and was like a great purchase because like the hand feel of my phone is something i'm i'm touching my phone all the time and just making that feel a little smoother a little better was like did what what's that case call by way i'm looking very let me look can feel so it's the oh my god do know how much it costs yeah is it gonna of plug for you guys moa i think is the name of it but it's got this like this is not like plastic feel so this feel right here is like it's almost like the feel of a basketball it's like a almost like a like a like a attraction kind of like feel mh because i was like i hate the plastic feel of cases like i i think that feels cheap and and and i don't i don't enjoy i didn't don't want the leather ones either i was like what else is there and found that and so he he identifies like if you're gonna do it if it's gonna be frequent then the magnitude needs to be less if it's gonna be infrequent then the magnitude of the joy it brings is gonna need to be high and you can kinda multiply those two together to figure out like the value of that item and then you sort say okay that's the value to me that what's the price to me and you sort of use that to figure out you know where should you where should you spend versus not and what people mostly get wrong in that is they under count frequency so like a better pillow or or something like that is great because you're gonna sleep on it every single night versus yeah a nice bag louis vuitton bag that's gonna sit in your closet like my wife's bought a louis vuitton bag and she literally never takes out she doesn't want to get best up it's was like wow that's the you know most expensive you know six thousand dollar thing that just sits in a closet for no reason versus things that you can joy out of all the time and so i've i i bet if you guys looked at like what's the best purchase you made or your you're you're most satisfied with this year it's probably something that you interact with somewhat frequently or it was like a one off life changing experience that was just like crazy magnitude yeah what was that article call i wanna i wanna read let me i need some good money therapy in my life money therapist that's the title yeah yeah i need some good money to yes send me an article but steph i appreciate you doing this you're always coming with fire you're you're a twitter you're a twitter person still right twitter person's steph smith io is the handle and if you wanna support my day job go listen to a sixteen c podcast we're doing some cool stuff there that's just what it's called a sixteen z podcast right yes mh alright we appreciate you thank you thank you care yeah i feel like i could rule where i know i could be what i want to put my all in it like a days off on a goal travel never looking back