SPECIAL: A Breakdown On Why Most Startups Take Longer Than You Think To Build (with examples)

this episode is brought to you by the hubspot podcast network but what is the hubspot podcast network that's right it's a new thing by hubspot they started with our podcast and now they're branching into more and more podcast with experts in different business areas so you might have a podcast by marketing or sales or operations or customer service and we're gonna go over through the different podcast podcasts on this network some are more entertaining some are more informational some are a good mix of both that's what we try to do here and hubspot goal here is to have on demand mentors so if you're an entrepreneur your a startup you're scaling up you're gonna be able to hear practical tips and inspirational stories by listening to the different podcast on their network which by the way i think this is a smart idea too many brands just try to sell you their thing hubspot they i love their approach here they're like let's put out great valuable free content and help more companies succeed and the more companies that we help succeed the more will eventually come back to us sort of like a good karma kind of thing so listen learn and grow with hubspot podcast network hubspot dot com slash podcast network most people underestimate what they can do in ten years i've always been obsessed with time i've i thought about that quote for a while i've always been obsessed with can you get done ten years worth of work in six months what would happen if you dedicated fifty years to something instead of three to five years or however long a lot of people look at the typical time it takes to start a company and in today's episode i'm gonna do something a little experimental i'm gonna go over examples of people who took longer than you thought to start something why that matters why you should do the same but also i'm gonna give you very specific tactics and strategies for dealing with going through a a long time going through that that period where you're just getting something going and it stinks for two three four five six years gonna show you examples of people who dealt with that and and how to actually get through that this episode it's an experiment i threw this together because i study this on my own and if you like it let me know my twitter handles the sam par and i'll do some more but let's get into this first one and actually before we do this podcast i'm not i'm not here to tell you not to start something or not to do a project instead i'm here to convince you that it is likely gonna take longer than you think to start your business to well accomplish most goals i think it takes longer than you than you might think and that is okay i'm not trying to tell you not to do it i'm trying to tell you the exact opposite i'm trying to tell you to do it i'm just trying to normalize that instead of having a six month plan i think you should still have that but you should also have perhaps a ten year plan and in my line of work in my own life you know i because we host hustle khan and because we have this podcast i see a lot of people who have multi billion dollar companies who are by traditional standards successful financially at least and when you do something for years it really builds up but it just doesn't feel like that and i want this podcast to show you what the things that you likely admire or at least the people i admire what it was like earlier on and how it seemed like the same hell that you're going through and how things just take time to do and so i wanna normalize things taking a long time things that succeed often they succeed slowly and then it feels like it's all happening all at once and i'm gonna show you examples of that admittedly a lot of my examples are tech companies and and we're talking five or ten year span sometimes i think that's even too short i think i can show you a lot of examples of companies taking fifty sixty a hundred years which is great as well but a lot of my audience is tech folks so we're gonna start there and so we're gonna get in some really fascinating stories the first story is about tim west the founder pandora the music streaming service they're one of the first apps on the iphone they recently sold a couple years ago for like three or four billion dollars it was quite big it was a publicly traded company that made hundreds of millions even billions of dollars a year in revenue very successful tim in two thousand fifteen spoke at my event hustle con which if you google pandora household count you could find this whole talk and he told the story about starting the company and it's incredibly fascinating so pandora became quite popular in around two thousand five two thousand and six most people don't know is that the idea of pandora app tim started working on that in about nineteen ninety eight and then in year two thousand he raised a little bit of seed money and he started the company and what they did at first was they hired a whole bunch of part time musicians and they would go through and listen to hundreds and then eventually thousands of songs and they would assign attributes to those songs and he created a pretty large database i believe it was just on excel at first and they would assign attributes to a song and then you could listen to a song or tell this database a song that you like and it would pop up with a variety of other songs that are very similar to that first song and that's how it started except it didn't work for like six years so we started working on it in two thousand or nineteen ninety eight raise money in year two thousand they hire all these people and then eventually after two years of raising that money they ran out of money and tim actually had to convince his team to work without pay for two years which is hell and in this story i'm gonna play a story or a clip about tim explaining what that was like but then also at the end of this podcast i'm gonna show you the speech that he gave i a recording of that speech that he gave to employees to encourage them to keep going and it's it's pretty moving so let's listen to this first story by tim west from pandora so we kind of forged ahead kept analyzing more songs and sort of refining the the the front end to this matching engine this was not two thousand and one though and and everything had gone to hell in a basket the dot com boom collapsed the music industry was on a complete sham and app servers at its apex and in our first efforts to go raise money it was pretty clear that was not gonna be easy to do and so realizing we won't have to make our money last he began asking our employees in the course of two thousand and one to work for an ever smaller share of their salary until by the end of two thousand and when we weren't paying employees at all we called that salary deferral back then which incidentally is illegal in california apparently we couldn't afford an attorney though we had no idea that we were breaking the law and ultimately we have fifty people work without salary for over two years to keep this thing going and we we managed to make it through the whole dot com valley by essentially you know this group of people that sort of hung in there by the end of two thousand and three at eleven maxed out credit cards i think i owed like half a million dollars of personal debt and we owed close to two million dollars of back salary to all these employees five of whom were actually suing us for having done that i sort a personal obligation for five years on a large commercial office space in oakland and i was a musician you know so it wasn't like if it didn't work out i go back to my lucrative band days and pay it all back quickly it was gonna be mexico for me for sure but we we hung in there and eventually after i pitch pandora a three hundred and forty eight times i found a series b investor in two thousand four march of o four raised a nine million dollar around which i still don't quite know how it happened and we paid out two million dollars of salary that day so this was a minute long clip so it's easy to think that that well it was only a minute long clip but he's talking about six seven years of his life and it sounds easy but just think about that that's college plus some that that's a undergraduate degree and a graduate degree of being incredibly broke of having to convince people on a regular basis that they should work without a salary having to give us pitch he said he pitched three hundred and sixty vcs was constantly turned down it it's just a it's a it was a hard journey and add that hard journey but do it for like five years it's it crazy how long things things take next we're gonna talk about web flow web flow is a website builder but it's does way more than that but that's kind of the the the the gist of it and there worth something like two and a half billion dollars it's it's a wildly successful company they make likely hundreds of millions of dollars in revenue they raised hundreds of millions of dollars of funding and it's really fascinating company and it's founder his name is vlad in two thousand and nineteen he tweeted something that i've never forgotten and he talks about his journey to starting his company so listen to it so the company officially or the the iteration that the or the the type of the business that it is now launched in two thousand fourteen he actually started working on this as an idea and then like actually started working on it actively like quit his job in working on it in two thousand and four but it didn't really notice any traction into the two thousand and fourteen listen this he he he tweeted this out and if you google vlad web flow twitter journey you'll find this two thousand and four which is a list of of of it's like a it's like a bullet pointed list of his journey listen two thousand and four idea two thousand and five first try fail two thousand and six married two thousand and seven second try fail two thousand and eight third try fail two thousand and nine kid number one two thousand and ten day job two thousand eleven kid number two two thousand twelve fourth try yc which is y comb incubator says no two thousand and thirteen yc says yes we get funding two thousand fourteen hard work begins very fascinating story and i went and found a one minute clip where vlad is on jason cal podcast is called this week's startups listen to vlad explaining that journey of building and how long it took and what what do you had to go through check this out who started this company when in late twenty twelve and you worked on it for a couple of years and then you were gonna quit because it wasn't working is this true so actually the this last attempt was the fourth attempt at having it starting the company so the first attempt was in two thousand four i believe i'm getting the the yeah the timing right then two thousand six then two thousand seven and then again the last time in two thousand twelve all the same corporate entity or they were all different entities different cofounder first two were just by myself second one was different cofounder one of whom is actually working with lo great this last time hopefully last time yeah last and final time was started in late twenty twelve and the like that's around the time where so the same c cofounder is now one of them is my brother one of them as a coworker at intuit it that's when i almost went bankrupt and the company went bankrupt because we we first wanted to just bootstrap we wanted to do a kickstarter campaign and i only had like three months of family runway to like invest in the company it ended up so i kinda promise my wife like oh we're gonna get funding within two yeah of of course i mean not not a big deal leave this you know well paying job and just do the startup up thing but then wind ended up going more than twelve months without funding oh wow so that's where and my on fumes on fumes and my daughter ended up having really like critical surgery and i was like catastrophic health insurance and so we almost kind of fizz out about six months after founding wow this was like pre y comb pre funding and everything we were like about ready to give up go back to our jobs wow you are a real jedi samurai it didn't feel like it at the time of course it doesn't you go watch the seventh samurai when they're in the mud go watch you know luke skywalker or lose a hand crazy right so things take time and that time is multiplied by the struggle which makes it seem even longer now if we agree that things take likely longer than you think how do you actually get through that well i'm gonna actually show you a few examples and strategies that i think are worthy of your of your consideration and this first one this this so what i'm gonna do is i'm gonna show you a clip that kinda sets the stage here they're i'm gonna show you three different strategies for getting through this this first clip which is gonna set the stage here it's a little cliche it's a steve jobs clip but it's gonna talk about passion but i'm gonna tell you something after this clip that might surprise you about my opinion on on passion but first let's listen to what steve jobs said steve jobs founder apple you likely know who he is you know i don't have to justify why he's worthy of of of listening to check it out people say you you have to have a lot of passion for what you're doing and it's totally true and the reason is is because it's so hard that if you don't any rational person would give up it's really hard and you have to do it over a sustained period of time so if you don't love it you're not having fun doing it you don't really love it you're gonna give up and that's what happens the most people actually if you really look at at at at at the ones that ended up you know being successful on unquote in the eyes of society and the ones that didn't oftentimes it it's the ones that are successful loved what they did so they could persevere when you know when it got really tough and and the ones that that didn't love it quit so he talks about passion you haven't you have to care about what you're doing i believe that to be true but i think that there's a twist here when a lot of people hear this they think you actually have to care about the product that you're making so if you work in technology if you work at if you start airbnb you you probably should care about travel or or helping people with extra space make money i think you should or at least i think that's one strategy and that's people who care about their product or their mission of the company but it's my opinion that's only one way of going about this i do agree agree that you should be about what you're doing i don't think you actually need to be passionate about the product i think you can that's one way to do this i would say the second way is there's caring about the journey is about finding love and meaning in the grind if you start a plumbing company or or electrician you may not care about plumbing or electrician or or or electricity union in people's homes but you could actually care about creating jobs for blue collar folks or making customers happy or just building something you know what we need to talk about crm the three best letters in the alphabet the hubspot crm platform is what i'm talking to you about today they are the sponsor of this podcast and i wanna tell you how the hubspot crm platform can help you with little features like i don't know reporting because if you're gonna build a successful company you need be create a remarkable customer experience and to do that your teams need fast and accurate insights to make decisions if a team is using multiple systems the data informing your decisions can become incomplete so hubspot built differently it's it's handcrafted from the ground up it's not just a bunch of little things that are stuck and glued together so this is a single system that is united across all the different things it does that gives you a single source of truth so check out how you can scale your company without scaling complexity at hubspot dot com and i'm gonna show you examples of people who you know and admire who have said that's what keeps them going and then the third way and there's many ways but i'm only gonna talk about three the third way that you could find passion is you can actually and a lot of people i know don't agree with me so and i'll i'll acknowledge that but you can care about the end so you acknowledge that what you're doing is just a means to an end but the end is so important to you that you're willing to keep going and i'm gonna show you a wonderful example of about that so i'm gonna show you two examples ish for each one so let's start with this first one caring about the product mission let's go back to tim west from pandora so what i didn't tell you was prior to pandora tim was a musician he loves music i've hung out with tim a bit and he talks about music oh lot he loves it he also cares about helping musicians make a living when tim was a musician he was pianist and he helped write background music i believe for movies and he didn't really make a lot of money and so he was fascinated with the idea of helping musicians make a living he was also passionate about using music to change culture so in the earlier that you heard about how we convinced people to work there without salary for two years well at hu con someone asked him to give that speech that he gave to his employees on a weekly or monthly or annual basis convince him to stay and work there i need has something interesting he goes wow this is so stressful i was so scared to do it back then all the time let me close my eyes and see if i get the moment i'm gonna give you that speech and i was in the audience at this talk and it moved me i was like on whatever he when he gave it i was like i'm gonna work there i'm on board check this out check out tim's west speech this is what he gave when he was trying to convince people to work at pandora without a salary and in this talk you can actually hear why he's gonna continue going with this mission you could hear in his voice how attached to this mission he is and why someone who care like it's very obvious someone who cares this much would keep going and you could hear in and his total of voice how much you care to check this out yeah i think all the questions have centered around how you convince fifty people to not take salaries in two years will you just imagine this crowd as the fifty employees and give that pitch that you gave and also talk about how how you evolve that pitch over time fuck that's hard how do that know that pitch you know what if i go back to that time start shaking and sweating and get all nervous in my heart pound i i might not give the whole pitch picture let me you what i would focus on i would i would say that we all know here that what we have created is unique and it's solving a gigantic problem no one in on earth is gonna do what we've done and when you use this product we all know how magical it is it will find its home everybody in the planet loves music there are millions of musicians that produce great music and they can't find each other when this thing finally finds its home it's gonna change culture and how many times in your life you a chance to do that that's what this is about i love that when when when he gave us talk i was like that's how you do it it was great now let's go back to vlad from web float when jason and this we can start up ask him why he come going he goes there is two reasons the first reason was blind optimism i just always felt like we are right on something and he talks he's gonna talk about that for like thirty or forty seconds and then the second part jason cuts him off a little bit so it's a little bit shorter but he just says well since two thousand and three year two thousand four since college i was obsessed with no code so no code i mean i like it but i don't like care about it that much to dedicate years of my life you can just hear even though it's short he's was like i i just i couldn't stop thinking about it about how that could change the internet and that's why he kept going he actually cares about the product he cares about the very niche specific industry that he's in let's listen what kept you at it in those moments what is it about you and your team that you just would not give up two things one of them blind optimism like in the moment it just felt like oh it's right around the corner that's gonna work out like it didn't to my wife it didn't feel that way it but spouses i me yeah the the amount of commitment that's required is just nuts to think about especially not seeing like everything like all the all the potential promise like the vision i had in my head for you know for this product for this movement etcetera so that that's part of it sort of like blinds you youtube reality and make has you make like putting dumb financial decisions like i pulled out almost all my money from four one k which is like a huge penalty when you do it yeah yeah on exactly which you know i wouldn't advise friends to do but you know in the moment it's like merritt it's just like yeah another place to get money okay to pay the bills etcetera the second part i think is you know what you mentioned around like the impact of like this this vision of what no code can do this started in two thousand four when i wrote my senior project on on this idea because i was working an agency and i saw what i was a intern that was translating designs into productions so you hear that short bit at the end where it was only a few seconds he talks about how he just was obsessed and he cared about no code and that's interesting if if you care about what you're doing you know i i know i've got friends who care about dogs and so they create dog companies i've got friends that care about travel they have travel businesses if you care about it it keeps you going but that's not the only way to go about this so another way to to be passionate and to keep going through through years of heartache and years of pain to achieve what you wanna achieve i actually think that there's some people that just love the journey they love the grind and the first example is travis cal travis travis cal started this company called uber which you definitely know and prior to that he had a bunch of other businesses but i'm gonna show you two clips the first clip is by chris sa this is at a a conference if you google chris sa traffic travis cal you'll be able to find this clip it's at the un undo oh sorry it's at the collision conference and it's a great clip and in this video it's a video clip so you you can't see what they're doing but chris sa is telling the story of this time right when uber started they were in tahoe at chris sa home and chris sa dad mister sa was there and mister sac and travis plate we we table tennis it's like or we tennis it's like a video you a video game where you're like playing ten seconds against one another and travis is using his left hand for most of the game but then he he goes i have a surprise and he switches hands he goes i'm not actually left handed and you'll hear chris describe that it's a it's an amazing story check this out so it's nearest year's day two thousand ten i believe travis a ceo of uber and we are we are sitting around my house we're a little hungover from the night before and my dad challenges travis to a game of nintendo we tennis and travis was like okay mister sa and so my dad's up like taking swings and you know like working up a sweat and travis is holding a remote and just doing this and he's beating up on my dad my might dad's like what the hell is this and like after a couple games lose my dad's visibly frustrated he's like i'm sorry mister sake about but in like a princess bride moment he's like i'm not actually right handed and then and my dad doesn't score another point again he's like what the and this best theory eyed is literally like okay mister sa here bear with me for a second and he pages over to the global leader board and travis while being ceo of uber is ranked number two in the world at we tennis so is there like a common trait and i are they are they all the kind of people that could kind of annihilate your dad and and tennis i ask you would you ever wanna compete with travis clinic after hearing that story and then awesome that's a good story now it's clear what motivates travis is competition he likes to win not everyone may care about winning as much as he does but that's what drives him that's why he wanted to go so when he faces a challenge he she goes i just wanna compete and i just wanna win and he did it with uber he did it with table tennis or tennis on we and later in that story chris actually says that he did the same thing with angry birds he was ranked really high with that but this is just how he's always been in fact prior to starting uber he had when he was a kid when he was eighteen he had an sat business where he would teach kids how to succeed on the sat and i found this speech that he gave years and years ago and it's a long talk it's like a forty five minute talk but i remember listening to it and there's is literally a fifteen second clip where he mentions his sat business and a way that his voice in flex and the way that his voice changes it was like wait a minute the most exciting thing of this whole talk was him bragging about how he got so good at the sat that he could finish a thirty minute segment in eight minutes and then later he actually talks about his how you would get a perfect score but just listen to his voice when he explains his sat now in this part of the story he's talking about what he was doing prior to uber and he just brings up this sat and even laughed at himself because he realizes how silly and nerdy he is but i just found the fire in his voice to be incredibly inspiring check this out okay so brief history so i started sort of like a hobby hack code dude my first company was when i was eighteen it was actually a company called new way academy it was sat prep old school no technology i burned out on filling out bubbles you know with a pencil a b c d etcetera but man i can kill the sat i've been timed eight minutes on a half hour math section okay okay alright sorry how funny is that i wish you gotta see this video this is from techno media so if you go to youtube travis call startup up lessons for the jam pad it's at twelve ten twelve twenty in the video it's amazing how he lights up about this it's it's it's funny it's fascinating and when i heard that i was like oh my gosh you remember at eighteen that you could do eight minutes and the eight minute sat section like you're just you're fascinated with winning and that's cool that's what motivates him and not everyone's actually focused on on winning some people they they they like the diff a different part of the grind so mark cuban mark cuban started a company that made him a billionaire i believe he started it when he was about thirty eight but he it was called broadcast na com he sold it for billions of dollars or made him a billionaire and prior to that he actually had a company called micro solutions it was an it integrations business which basically means i believe he started us in the nineties or actually late eighties when companies won a new software it was an ordeal and he would help them pick software and he would help them install it so he didn't make the software necessarily but he would master it and figure out how to install it and with that business he ran that business for seven years so from his mid twenties to his early thirties and when he sold it he made about two million dollars which is a lot of money but he had a business for seven years and he eventually became a billionaire i mean took a long time and when asked about that he gave an amazing answer so this is actually a really short clip from the podcast how i built this so if you google how i built this mark even you'll you'll be able to see it and in this clip he's talking about how he would kinda be a work early on in the host guy ra i believe his name is ask him why he would do that and mark explains let's check this out and you gotta realize that you know my my personality is such that i i would start learning software or working on a an application that i was writing and i'd start working on it and i'd look up and it'd be thirty six hours later you just a work a holiday i i not even a work a holiday it's just went when i didn't look at it and say okay i'm try to work twenty four thirty six hours or whatever i looked at as saying okay this is this is fascinating and this is intellectually challenging i wanna solve this problem and if i don't do it i'm not gonna get paid and i'm gonna lose all this time so solve the problem and and that's what i would do so you'll see mark didn't talk about necessarily winning i mean i i listening to him i i think he cares about that what he talked about what drove him back then was he just wanted to solve the problem it was fascinating it's just a puzzle that doesn't exactly resonate with me but it it resonates a lot of people my wife's left that that way she just loves having a challenge i i i have a friend who's an accountant and they just love finding the air they're obsessed with that i'm obsessed with things similar to that i just if i start something i just have to get it done and i feel so proud of myself i just love that that part of doing it and i don't care if it's painting a house if it's building a company i don't care what it is it just i'm driven by starting having a middle and then finishing i'm obsessed with that i can't go to bed unless i've done that in this case you heard mark say the same thing he's obsessed with just solving that problem and mastering that so that's the second way that you deal with passion and going through long periods of time of hard work you you you have to actually enjoy not necessarily the work but the act of going through that work and you don't necessarily need to enjoy the programming or the the product or the mission of the business but you can enjoy the grind now the third way is a means to an end now i i think a lot of people won't entirely agree agree that the means always justifies the end that's okay we don't have to agree about that but what we can agree on i think is that for many people that's a motivating factor is that they are willing to put up through hell for a long period of time because they have a bigger purpose and a bigger journey i'm gonna show you a great clip by cha off and i'm gonna explain that in a second but two older examples of this are andrew carnegie and john rockefeller i've read their biographies big fans of them and andrew carnegie he started a steel business us steel i believe and he was kind of an asshole to work with i mean he was known for his efficiency which means he wouldn't put up with unions he was a union buster he worked as people really hard and a lot of people think that he was kind of evil for doing that but he ended up writing about even at an early age like thirty two he's like just wanna get wealthy so i can give it all the way to people in need and of course that's like some weird dichotomy because maybe if you treat people poorly in the process but and then give it away is it worth it that's not important but that's what he thought and he did that's why there's a carnegie mel university there's most libraries in the country he's probably had it a little bit to deal to do with that because he gave so much money for libraries same with john rockefeller john rockefeller at a young age in this early twenties john rockefeller started standard oil which was the largest oil company in the world that he was the richest person ever lived in by if you like out up the money with you know historical inflation things like that he he goes it's my duty he goes i i'm skill that making money it is my duty to make as much money as possible so i can give it away and in fact he did the rockefeller john rockefeller arguably the largest philanthropist of all time he did he gave it all away and that's what he was motivated i don't think he actually cared about oil well he said he's like i really care about oil i just like the active building but then also i just wanna give it all the way i because he was a a devout bad he thought it was god's will that he make all this money and give it all the way to people in need and and and he did now i'm gonna show you i obviously unfortunately don't have clips of carnegie and rockefeller saying that but i do have this great clip from this famous investor named cha started at aol years and years ago then he started working at facebook where he made he became very wealthy because he was early at facebook then he started this vc fund and this vc fund it was called social capital i believe it's still called social capital and now they they've done a lot of crazy stuff and not everyone agrees with them but he's done like pretty spectacular bold moves to make to make money and in a great clip that he gave at stanford the google cha stanford the they they hosted this great talk he explains his mission and he says my whole mission is to get as rich as pop pop possible and accumulate all this capital and then deploy in the way that i want to and later on you don't you're not gonna hear in this clip but he talks about he actually cares most about climate change that's what he cares about and he goes i just wanna get as rich as possible and impact and and input it towards climate change check out this great clip here's the thing there's about a hundred and fifty people that run the world anybody who wants to go into politics that's they're all fucking puppets okay there are a hundred and fifty and they're all men that run the world period full stop they control most of the important assets they control the money flows and these are not the tech entrepreneurs now they they are going to get rolled over over the next five to ten years by the people that are really underneath pulling the strings and when you get behind the curtain and see how that world works what you realize is it is unfairly set up for them and their pro now i'm not gonna say that that's something that we can rip apart but first order of business is i wanna break through and be at that table that's the first order of business and the way that i do that is by proving that i can do what they do as well as they do it and then do it better than how they do it because at the end of the day they are commercial fucking animals okay and they'll open the door out of curiosity and they'll let me stay because i because i add value and then once i'm there i can open the door for other people who can try to do the same thing so my entire goal now is that is to be in a position to aggregate enough of the capital of the world to then real allocate it against my worldview and i'm not saying my worldview view is the best or right but it is mine and at the end of the day there are a hundred and fifty other fucking guys with their worldview view and they don't give a shit what you think about their fucking worldview view that's the truth and so why not me why not why not one of you why not and so in my life now i'm just kinda like why not why the fuck not in that clip you'll hear that he's clearly also motivated by some type of chip on his shoulder and wanting to prove people wrong which is a whole another conversation but you'll hear eat very blatantly una says i wanna get incredibly rich so i can do i can use that money for the way that i wanna use it now later on like i said he said says climate change but that's what motivates him that's what kept him going for him mean he's had a a very long career and he's still like he doesn't have to work anymore he's he's already a billionaire but that's what motivates i mean keeps him going through years and years of hard ass work and so i've just showed you examples of people going through hell and taking a long time and this episode started with me talking about time but then it also starts about going through like hardship but it's all rooted in this idea of i'm trying to personally elevate my own perspective and i'm doing it by doing podcasts like this i'm just teaching what i'm learning and i'm reading a great book i there's this author named robert greene he's got this great called the laws of human nature and he's got this chapter called elevate your your perspective the law of shorts sighted ness and it really hit me so i started reading more of his books he's got another great called mastery and i wanna read something about this about this book which and and the idea of mastery is in order to be great in order to be great at anything business or anything it takes time and you need to become a master and it's challenging i mean it's really hard to do this but you have to actually care about what you're doing and you have to dedicate a ton of time to do it so let me read some stuff that he talks about so twenty six hundred years ago an ancient greek poet wrote become who you are by learning who you are what he meant is the following you are born with a particular makeup in tendencies that mark you as a piece of fate it is who you are to the core some people never become who they are they stop trusting in themselves they conform to the taste of others and they end up wearing a mass that hides their true nature if you allow yourself to learn who you really are by paying attention to that voice and force within you then you could become what you are fated to become an individual and a master he goes on to say you must engrave deeply in your mind and never forget your emotional commitment to what you are doing will translate into your work if you go at your work with a half heart it will show and the lackluster results and in that lag way in which you reach the end if you are doing something primarily for money and without a real emotional commitment that will translate to something that lacks a soul and has no connection to you you may not see this but you can be sure that the public will feel it and they will receive your work in the same lackluster spirit in which it was created if you're excited and obsessive in the hunt it will show the details if your work comes from play place deep within it's authenticity will be communicated so that's the episode on time i hope you liked it my twitter handle is the sam par also in the reviews you can leave a comment on itunes and let me know if you like this and i can do more of these please share this on your twitter facebook and instagram feed so we get more views and i appreciate you listening talk soon