Shaan's Apology To MrBeast, The Answer to 'What Startup Should I Start?', and Steven Bartlett Explained

i have to formally and humbly apologize to mister beast so here's the situation alright let's jump i have a bunch of topics here i gotta start with an apology i have formally and humbly apologize to mister beast so here's the situation we've talked about it a little bit before back when we did camp at my family we invited mister beast and i should say invited meaning we invited ourselves to his house basically in order to do it we were like oh yeah we're gonna do this he's like yeah that'd be cool but you know schedules the crazy i i'm interested but you know not in la because i'm in north carolina we're like oh coincidence what town do you live in that's what we're doing it and so we went out there had a good time one of the things that happened was i made him i'm we were touring dukes campus and we're on on their basketball court and i made him a bet that i could i could make a half court shot before he did for ten thousand dollars very stupid bet he he he stood again nothing and used to gain everything oh he could get ten thousand dollars also oh i didn't know that you had to pay him ten thousand dollars alright yeah yeah was we're ready it first so so put ten grand up he's i i had learned this over the course of a few days he's like me he's a he's a bit of a degenerate gambler like i think his company to have like a separate bank account or it's like piece you could gamble this but don't don't touch the main stuff and that's all money he already won from gambling so they're like look that's your house money to play with petty cash petty cash i think although i think the petty cash was like seven figures if i was giving them correct so anyways bet this amount hit the shot glorious moment and then it's like we're so busy there we'd go back to do it the camp and it's like yeah cool you know i'll pay you and i was like great yep baby that's what he does and so he didn't right away and so i was like and everybody all the other people in the triple like y that's always was awesome awesome moment did he pay you and i had to just be like don not yet but he's he's good for for sure right he's good for it and and so that became the running joke was like no no you didn't pay yet but but he will and and i brought it up on the podcast because i i talked about this on the on our end of your awards as was like a highlight moment was saying dude i bet you i can make the shot in half court of cameron indoor stadium this hall c you know college basketball stadium and just having the balls to make that bet and then having the the the the luck of hitting it was a high moment and i said the low moment was following up like three weeks later and be like hey man hey hey get that but yeah no no rush but you got that money this wasn't a fake bet this was a real bet bro like you know first tenet in a joking way like i'll bitch better pay my money then three weeks later like hey did you pay and so then i was like oh man low moment was being the like having to follow up and being like they're basically begging for the cash so did you i was like he was cool the whole he was like yeah my bad i'll have my assistant pay and i was like yeah no problem cool and so that i said that joke on the podcast and then people have been referencing it like like later like people will i don't know why listeners reference that they tweet about it every once in a while and so i guess he saw this tweet recently and this is now like many months was like six months later yeah and he was like somebody was somebody tweeted out this whole story this whole thread they go you know i i realized why the mister beast not paying you stories like didn't sit right with me and it's because you sean also stood be up you said you wanted to invest in my thing and that we should talk and then i followed up three times over email asking be like hey you said you wanted to invest and like let's talk let's talk and you haven't replied to three of my emails and like you're ghost me just like he's goes to you not cool and if you wanna you know make things right you should take that call and you should invest in my company and so he kinda put this out there as a at a bit of a balls tweet thread and mister b saw it and he too he dm he's like what are talking about like i paid you like a while back what do you mean and i was like what oh and i went dude you talk so i had given him a bitcoin like a fresh bitcoin wallet because he's like i'll pay in bitcoin i was like no problem and i've given him a bitcoin wallet and i'd never checked this thing because like you know who checks like a random bitcoin wallet you created it he paid me back in november and so for months i've been like telling this joke about the like hey you know just i i know you probably meant to do it but you you didn't do it yet just you get a chance no no worries when you get a chance just love you think he's pissed at you no i don't think i don't think he was a shit in the same way that i didn't actually give a shit i just thought it was funny like like the other thing we learned at at that camp with with from that guy husband min house the the the comedian he goes comedy is all about low status and i remember that and i took that i was like oh my comedy is usually trying to be cocky funny like somebody says something and i say how dude not like you know like you were like you don't know about pop culture and i was like bro i am pop culture right like it's more cocky but actually what i learned from hu was that low status is actually a more a funnier more end enduring way to to to you know sort of win people over so telling this story about like yeah that i had to follow up and it turned from this cool moment to this incredibly lame moment that was a low it's a it's trying to do a low status comedy thing but then i realized i'd been wrong with the whole time he he paid me in november yeah so so yeah whoops damn dude that that's a nice that's a pretty big mess up you're just dis this guy yeah i was sla the dude left and right just saying you know at least i paid my debts right like i was i was joking around like that but but incorrect he paid alright we have an end happy ending happy andy for involved yeah i i was shocked that you were saying that on there by the way i chose damn that didn't pay i was like i'm this is gonna make explain that is yeah i didn't just say it apparently people ask they was did you pay and then i'm like what gonna say yes no if i didn't think you paid i was gonna say no i wasn't just like proactively billing being like by the way call out you know that that's not how was i appreciate you know who i sometimes you know it's just the people listening it's just sean and i basically in a zoom right now we're on a riverside so just us talking and it's very easy to forget that there's other people who will hear this i found myself saying stuff i'll you real comfortable you get very comfortable and i admire joe rogan i don't listen to a ton joe rogan but do watch some of his clips and he does a really good job of he rarely disrespect people he'll say like oh they just have a difference of opinions all good or he'll say someone will bring up hey did you hear how this person was talking trash and he'll just say oh you know that's funny that's funny he does a really good job of not picking fights and i saw on your thing on your list you have this kind of fight that started and it looks like i started it i and i don't want it to come off that way but basically on this pod i tried never just like pick fights or if i do pick a fight it's like i'm actually gonna go to battle with this and you have this what's the guy's name steven bartlett thing on there yeah yeah that's wanna bring that up yeah by the i i i actually wanna say this you're right that when it's me and you just talking like this and there's nobody else here it's really easy to get comfortable you forget oh cool hundred and fifty thousand people are listening right if i was in front of an audience if i could see a hundred fifty thousand people there's no way i would feel as comfortable and as loose making jokes or or saying something or like i'll do this often it's gotten me in a lot of trouble actually yeah you say is bad and i decided as long as i'll as long as i'm saying something that i actually think i'm gonna carry on in that way because i don't usually think negative things about people well the way that i do it nowadays and the pod actually taught me this which was if i'm gonna talk negatively about someone behind their back i'd better be ready to say to their face and so i work really hard to only say things privately that i'm okay saying to that person or even publicly sometimes and that's the takeaway i think it was have you heard the story of like a blank lincoln basically he like talk trash about some guy and they're like i challenge you to a duel and he's like shit i don't wanna go to a duel and so he he's like dude i'm sorry i'm afraid i don't wanna fight you and then he's like that's it i've never talk trash about people and i remember reading that i'm like that's a good sign and talk trash is easy i do it every once in a while just because i'm human but if you're gonna do it you gotta we gotta be able to say to their face and so that's kind of my role that i try to live but it's very hard to to follow but alright well you wanna talk about the bartlett thing yeah yeah okay so you tee it up because i think you you tweeted it out so what what's on your mind there's well nothing i was just curious but basically there's a guy named steven bartlett he's got a pod that's quite good it's mostly a youtube thing i think but pretty good he's interviews interesting people background is he had a company called social chain which there's a long story about it that we've talked about before where he basically owned among other things a bunch of twitter handles and he could help make a product popular or a tv show popular by sharing it amongst all the twitter handles whatever it's an agency it was relatively successful was definitely successful he was like kind of a prodigy it ends up getting acquired and the company that acquired it did like some type of reverse merger it goes public at its peak hundreds of millions of dollars an article came out on thursday and by the way this guy steven he worked for sean as an intern when he was twenty one years old and we've said fun stories about that an article came out that said this thing was sold for eight million and i shared i go well this thing was only sold for eight million i thought this was like a publicly traded company for hundreds hundred millions i'm a little confused what's the story here and people got pissed not at me they got pissed at him saying this guy saying he's built up a three hundred million dollar company and they listed tons of evidence saying otherwise and i didn't actually look into the evidence i don't know the truth but people were really angry at that and it was it was it was pretty wild to see yeah i think the so you i think you framed it well there's basically two things going on here one as somebody gets really famous the target on their back gets bigger and so he's become more and more famous he is a very big kind of social media presence i think he's got like a million followers on instagram or twitter or something like that linkedin dan he's big as well he's he's on shark tank of england yeah he's on dragons dan which is like shark tank in in europe so he's like well known there he wrote a book he you know he's like doing things he goes on he has his podcast he goes on these like tours basically where he like speaks into he's guy forms him i call him the black gary he's like very much like gary uv in my opinion and in the same way that some people not carry v of like bro you didn't build your you know you didn't build a business you're that was your dad's business that you were just the marketing guy for and he's like well actually like the business is really small and then i started wine library tv and it grew much bigger you know there's people who come out and say oh you're not as you represent yourself and so when you see this headline that oh his agency sold for seven million dollars you're like bro what seven million like what why are you representing yourself as much bigger than you are and the explanation i think is kind of simple so here's the explanation his agency was called social chain when they got acquired they renamed the larger company which didn't have as much of a public pricing brand social chain group and so social chain group was a bigger business that did many things had many agencies underneath had some you know had some other things that there's was a e ecommerce there's was a big e commerce business that was with there they sold there like a mattress company basically and most of the revenue like comes came from the e commerce side and a smaller slice of the revenue came from the agency size and even a smaller size came from his specific agency called social chain i think when he sold when when when social chain got acquired or whatever by the larger group think they were at roughly nine million a year in revenue something like that and that was maybe two years in and it was like a great ups start story it's a it was like twenty employees all under the age of twenty five doing this cool disruptive social media you know marketing at the time and this you know twenty fourteen twenty fifteen and then you go quote acquired by this bigger thing those guys had an e commerce business and so naturally they're like oh great marketing agency is a good business to have it'll help our businesses plus it brings in you know rev revenue alone from its service business and i think where he went so i think the the simple explanation is yeah his business got acquired the overall business did a bunch of revenue his agency did not but you know he was a key player in that overall group i think he was c ceo of the group of the group the group was you know one of four or five divisions so he was kind of like a division head at of of a larger company okay great where i think he went wrong is there's like a clip of him on dragons and the other guy's like do you even know anything about business and he goes know anything about business i built a three hundred million dollar company by the age of twenty eight and that's like the clip that the guy you know some people on twitter circulating me like okay i didn't you're full of shit dude you didn't build a three hundred million dollar business there was a three hundred million dollar business that acquired your small agency to that i say they are correct he did get yeah i mean to me that's like a very maybe it's just relatable because i've been in those situations where kind of like i feel insecure in a moment and i can imagine being a young guy on tv and then the other investor says what do you know about business i can see your insecurity flaring up in a moment there and try to say try to puff your chest out and say the biggest thing you can even though it's not technically true it'd be like when we got acquired by twitch it's like and you know i and then i ran a division at twitch it'd be like me saying i ran you know i built or iran a five billion dollar company right that would not be true that would just be like you know puff my chest out in a way that's misleading so i think i the i was a a builder on a a the three billion dollar company you're you were a builder right i was a part of a company that that was i joined a company thirteen years after it was founded and you know i was early but but i've i felt that for example i've i i i feel silly about this now which is that when we got acquired the deal was set the deal was i know was no like no p like no no disclosure of the terms but somehow it got leaked to tech crunch and i think a couple others that we we got acquired and they put a price in there of twenty five million and the price was not twenty five billion it was less than that but the answer answer's gotta be no comment but i i was like i could have corrected it so i could have gone and said no it wasn't that i didn't even have to say what it was i could've just in retrospect i could have just said it's lower than that but i can't disclose instead i just said hey i can't say anything about it i i'm not i'm not allowed to say anything and twitch also said that i'm not allowed to say anything it's just sat out there and a bunch of people were like wow great exit twenty five million and i'm like yeah that would have been a great exit it's still good but less good than that so that's not the accurate number and that's still just what sits out there today is that people think that that's what the number was and it kinda benefited me i remember in some ways and every time it benefited me i felt guilty and just like was also a weak move to like take a representation that makes something you did seem greater than it actually was so i didn't like that and but i can under i can relate to this moment where you like the ego part of you or the insecure party of you wants to feel like something is you wants to say no i did a great thing so you know i i understand where he he's coming from in that and that point of view but i don't really see what the controversy is besides that i think it's just like is the dude more famous than what he did with his agency yeah probably but he's famous because he's amazing at creating content and he's a great like he's he's a great brand builders he's built his own brand old to he he's only twenty eight maybe yeah he's like he just yeah mid mid to late twenties or something like that so i mean i'd say you're doing alright dude yeah he's he's he's he's pulled he's pulled it off i think i think the haters have a point yeah he did over represent he did over represent in some ways yes that's true every time he says i built a company with hundreds of millions of dollars it's not really true you know and then he probably knows i he's a very hate guy not because i dislike him i actually like his content but i think he's hate because he's young he's good looking he's successful he's pretty no i don't know cocky but like confident i mean you know it's easy to hate people so yeah he's he's he's in some regards a very hate guy yeah when you have everything that people want that's when i know okay you've got money fame looks charisma you know whatever body what would you what what else is there yeah i'm not sure i'm not sure he's really missing anything so so yeah there's there's a natural visceral visual reaction some people have to that which is like either a it can't be all good there's gotta be something wrong and i'm gonna find it or be fuck that guy i'm tired seeing him on my instagram feed what what's this financial freedom thing that you wanted just talk about let me do let me do too okay so i want to i wanna do this story about this this woman i met who i think has a really cool cool business so a couple podcast episodes ago i said hey i got this idea for a d business it would be best run i think by a woman who's got it because it's a it's a product for women and it uses my my my joke which is like i don't know how to pitch it exactly so i'm it's like a normal thing but beautifully done like like just imagine like you know it pens but just beautifully done right like and it's true like that's part of the stick of this product this is just like it's well packaged and well made beautifully done and so anyways i got a bunch of inbound and i i joked about it i was like oh to our four female listeners if you're out there this could be an idea for you and a bunch of people replied maybe twenty thirty forty people said hey what's the idea i wanna hear about it here's my background and one woman had a really interesting background so her name i think this is what is this sarah michelle something like that she started this business i'll pull up her her name yeah sarah michelle so she she built this business called n p reviews i'm guessing you've never heard of this but no here's why it's interesting she basically built a coarse prep business and sold it for more than ten million dollars in two years and i just think that's kind of a bad ass move to pull off you don't hear of a lot of course base businesses that sell at all let alone sell for eight figures in two years and what she did was basically she built like cap like kaplan like the test prep thing for nurse practitioners so and so it's called energy reviews as in nurse practitioner reviews pass your nurse practitioner exam the first time stop stressing and start studying smarter with our proven exam review courses awesome exactly so she basically says y you're in school to become a nurse practitioner you have a the the the big test is coming up it's like you're a version of mca or ls sets if you're a lawyer the nurse practitioners have that same thing and it's like great take you know work with us and you'll pass they have a ninety nine percent pass rate amongst their students so they're like you know don't worry she's like don't worry i was in your shoes wow i was stressed about this and i pass and if i could pass you could pass i've helped so many people pass since then and what she does is it's basically a funnel where she's got ads about this content about about you know this exam or or becoming under nurse practitioner which leads you to this landing page which says don't stress we got you ninety nine percent pass rate if we help you pass your upcoming exam and then she funnels you to a facebook group so basically it's like joined the group of twenty five thousand other people who have passed this exam and you joined the facebook group and you buy it one of the courses so you can buy this like three hundred dollar month one a hundred thirty dollar month one a dollar month one everyone you want that fits like whichever test you're planning to take built this thing up sold it to a company called blueprint that basically is rolling up these test prep things and i just thought that's an amazing exit and i'm i'm super impressed and here's why it's awesome if you go to the bottom right it says powered by k that's a hundred dollar a month software that yeah anyone can get i a thirty the president of k job listens he messed yeah he dm he dm me as well so it's a a hundred dollar month software they have like a thirty day trial so you could even like not pay and just like get your get get courses like spinning up and then make it some money so the website it it's fine looking but it's not like you couldn't make this without a designer the copy is pretty solid very clear problem copy good copy is very good like yeah i haven't read it at all but it looks decent look at the like the just a headline just a quick copy thing so put this up on the screen on youtube so go godaddy p reviews dot com i just wanna point this out so the headline says past your nurse practitioner exam the first time so what is it you know leading with a the outcome or the benefit you want versus talking about yourself she could have said we are a test prep you know a six week test prep program get with a live online classes and a community blah that's how most people pitch their products they talk about themselves she talked about the outcome then the second thing stop stressing and stops start start studying smarter with our proven a anc c and a and p exam review courses okay great stop dressing so hits the emotional like the emotional state you're in and tells you you know the emotion the better emotional state you're gonna be in and then after that she bases is like i did it you could do it i've helped these five hundred people do it here's some testimonials from them here's some pictures of their faces and they're holding up their like certificate that says i passed and they're like thank you sarah you helped me pass my exam and then she's like the there's there's like a founder letters i've been in your shoes feeling anxiety as you prepare for your nurse practice boards you're not alone the stakes are high and these tests aren't easy you get need to review corp of course to help you master this i get it because i've been there i remember how i felt studying for this that's why after passing both of my exams i decided to create a review thing to help others too since these launch have have helped thousands of people ninety eight percent pass rate here's you know how it works blah blah blah join our facebook group and check it out just a really well done really simple product really simple idea and i think this by the way this idea could be done with any like trade that has sort certification so personal trainers get certified for their like health you know stuff and they take this these programs that they to get certifications certification for whether you're you know dental h speech therapist there's on guard tech it could be anything ongoing professional education and anything that there's a you know finishing school for so like med school nurse nursing school whatever cosmological or whatever it is being the test prep for that and obviously you should not the biggest one like kaplan makes a few billion dollars they offer they offer prep for advocates and offer prep for nursing nursing school but you just carve out your niche and you're the more trusted face or the more human brand and it's beautifully done our software is the worst have you heard of hubspot see most crm are a cobb together mess but hubspot is easy to adopt and act looks gorgeous i think i love our crm our software is the best hubspot grow better dude this is why i hate that question when people ask me if you could start over again with nothing what would you do and i say i would do the same thing and they go does that still work and i would always say of course it does now we have an example milk crow did the exact same thing within the last twelve months and i have another friend named ben to do you know ben he silk road now yeah he had a oh that's what we're doing we're calling it milk road now it's the milk road of of like the sort like the milk road for jobs just happened proceed in five years yeah andre the giant it was just the sam par of wrestling yeah that's what we're gonna do now i like that he's a big buff guy he's pretty much the say a par of wrestling triggered body do wait like i say i would do the exact same thing and now you're an example you did the exact same thing and then now there's ben and ben goes well i'm just following i i heard he goes i heard in the pod that sean said he just copied you so i'm gonna copy sean copying you and you know what it's working it's working got this ai newsletter and it's working and there's a handful of businesses there's a bunch of businesses where it's basically the same thing all the time but a little bit different and maybe not even better just a little bit different or in a particular niche this course business this is another one of those where it's just the same thing her website is i think it's only like eight or nine or ten pages she's got the webinar she's got like the different offerings the facebook group it's the same thing that you can do in any case and in some cases this could be a home run i bet you know like i sold a little bit early but morning brew is doing i think they said seventy million in revenue industry dive sold for five hundred dollars those are all home runs same with the course business i think there's a world where you could do the exact same thing it could be quite huge although ten million dollars is is awesome so that's why i think that whenever people ask that question it's stupid or i hate it because you're just looking for an easy answer and you're looking for permission to not to do something because you want me to say it's outdated or it doesn't work anymore and my answer to that is no no it works it it works don't ask permission just do it right yeah there's a there's a better version of that question that question is sort of like the question when somebody asked elon musk they're like and elon your great inspiration to many entrepreneurs out there what words of advice do you have to somebody to encourage them to start a business and he goes if you need words of encouragement to start a business don't do it and that's how i feel about like if you're really clueless about what ideas should i do first of all this whole podcast has hundreds of ideas of and examples of ideas you could do don't overthink it you could just do any of those secondly you should have a running list of irritation and problems that you experience in your professional and personal life that you're like god if somebody made a way that made this better or made this easier or made this faster or made this cheaper i would buy it that's a great source of startup of inspiration if you're just like i don't know maybe sam will tell me how to be a successful person that's not what successful people do now have said all that i'm doing it again i have a little example of this okay so i've talked on here about my my personal trainer and my personal trainer is my buddy j you you've met him before awesome guy has become a great friend and has delivered a ton of value in my life as you know i basically was not working out and was like you know on this steady climb of like you y i'm gonna gain fifteen pounds a year for the what was your what was your was your peak weight two fifty two twenty not too they're probably a two thirty was was two thirty weight and not like oh i'm bulk what wasn't muscle mass those put it that way and and so anyways get in touch with jade and i'm like hey i wanna make a change he's like awesome how often are you work out right now i'm like zero times of a month and he's like cool okay let's let's start there and so he came over and took me from like zero to now working out five days a week eating better you know seeing a bunch of you know great gains and results getting stronger fitter healthier more mobile all those things i'm playing basketball again my life has got a lot better and so i'm like dude you help me with this one area i really wanted help in in my life how can i return the favor okay i know i'm paying to you but but how can i help you even beyond that and so he's basically always wanted to have his own successful business and he's like he's like i see what you do i think that's awesome i want kind of the same i'm thinking about e commerce or this or that he goes i want that i want that and i go alright dude i got it for you i have a idea that i think will work that i think will make it'll be successful which is great because that's what we want we don't wanna fail the second thing is it will lead to a lifestyle that i think you joyce not a ton of like front work tech it doesn't take a ton of capital upfront and so i'm basically take this out i'm gonna create i'm helping him create a milk road for personal trainers and so basically it's gonna be a newsletter that goes out every morning to other like it could be fitness enthusiasts easiest but i think start starting market is just other trainers so train the trainers as the thing i keep saying and because i'm like dude you are awesome with workouts you're awesome with mindset stuff you find all these interesting like i don't know links to like cool like oh andrew hub said this thing about the supplement and check this out you know blah blah blah and i was like dude i feel like if you just kinda published your daily you know your daily what's what's going on your day to day as a trainer that would just be an awesome email to receive if i was another trainer so we created this format and we created this brand what i'm gonna do is i'm gonna help the url yeah so the url there's no sign up yet but i just got the domain it's it's so the email is called the daily pump and so my daily pump dot com is gonna be the email so go go register for this because i want feedback on it but i'm gonna build this whole thing in public so milk road i didn't build in public i was like oh this is a good idea i'm gonna sprint on this and basically one year built the thing up into the largest crypto newsletter are in the world and sold it and so you know how a had an awesome outcome there and now that i did that i know how i would do this in like ten other spaces i don't really wanna go do that because it feels like i'd be just doing i'd be on the hamster wheel just plant playing the same level of the video game even though it's probably smart i have the the knowledge now of how to do it it'd be too boring i don't wanna do it but this has a different like meaning right if i could help him build up this business i think that will be you know like just helping my friend out with something that i know would really be helpful to be impactful to them and so so that's what i wanna do and i'm gonna share how we build this thing up you know sort of step by step and my it's been a really interesting process because he's not from the start up or business world and so a lot of times at at the beginning i was like oh yeah we should do this and he's like yeah yeah dope and then he wouldn't do it and i'm like i got frustrated and i i this happens to me with a bunch of people who i i'm like dude you i meet somebody there they're like oh i wanna improve my situation i'm like yeah you gotta do this or i'd i'd back you if you could find something i'll bring the capital you do the work and they're like yeah yeah yeah and then three weeks later i don't hear from him and i used to think oh it's because they're lazy i actually realized it's not because they're lazy they're not lazy people in fact usually the person i'm trying to help they're working ten times harder than me and they're day job right one guy was a plumber and you know it's like okay this this guy's doing much harder work it's not that he's lazy is that they're afraid and they're confused so they're afraid to fail and they're afraid to look dumb if they do the wrong thing or saying the wrong thing to me and they're also just confused they don't know where to start they just never started something like this from scratch and for me and here we spent now fifteen years doing this it's very easy to think oh dude i just spin up a landing page i would set this up on bee behind and then i would go over here and would do this and then i would i would not focus on that other stuff and i wouldn't care about advertisers like get to twenty thousand subscribers and like i would scrape this email list i would do this ad and i would and they're like dude i don't i've never run a facebook ad i've never done a landing page never done any of this stuff i don't wanna talk about that stuff publicly i i kinda regret it a little bit because like you had this at the road i didn't i had it a little bit as well where like people in south america or other countries were just like popping a copy they would like translate it and then just send the email like thirty minutes later and in one regard it's flattering but in another i'm like and sometimes it's harmful but other times it just pisses me off most of time it just pisses me off it's not harmful but i don't i've changed once we got audiences i was like i wanna talk about this stuff and so i get nervous about that now i don't think you have like whether this thing succeeds or not it doesn't impact you other than you wanna help your friend so i wanna help you i think if i talk about it publicly it's gonna keep me invested in it it's gonna keep me engaged because i'm gonna have to like keep reporting the story and i also think it's easier for me to justify the time because this takes time for me to help and i already had a pretty busy plate but if i can say well you know what i'm i'm able to use this for stories as content that that then then i don't have to separately make other content so that's my selfish justification i also think if somebody was gonna copy this blueprint i wouldn't do it in personal trainers that's only because he is a personal trainer there's thirty other niches where this would work better than for personal trainers and i think that because it's specific to him and it's it actually fits his it's authentic and it fits his his actual like where he is a master like in the same way i'm like dude well i don't get it why don't you just blah blah what i realized was he probably looks at me and says the same thing he's like dude i told you to increase your protein and intake and just eat these macros you'll get the body you want six months but here i am at your house and there's a chick chipotle a wrap what's going on here right like that's the equivalent like or he'd be like you should wake up and do this morning cardio thing fast cardio it only take you ten minutes sounds so easy sure enough i he shows up i got some excuse as to why i didn't do it i'm like oh i just forgot that like a beginner is always going to go through these stages and i just stay patient with him the way he's been patient with me now i do those things when he says them much better than i did at the beginning you gotta get this page up though you gotta get this page up by tomorrow or i'm gonna get before this before this thing is done but the cool thing that i've been doing by the way is i've been posting i've been texting him one thing every day like y you gotta just do i'm like the way you get like you give me a workout of the day it's like sit down for go to the gym for an hour and you're gonna do this workout and i just gotta listen to you follow your blueprint and it's gonna get the result i want because you've done this you've mastered this this your black belt in this i was like i'm gonna do the same thing on the business side i'm not gonna hope you get hope you figure it out i'm not gonna leave it to you to to figure it out i'm gonna give you one thing a day to do it'll probably take you about an hour i'm gonna give you your daily workout each day and and so that's how been doing it one day one little text message at a time and i'm like his business trainer the way he's my personal trainer so it's been kinda interesting to see how that's why worked and that's been pretty effective to be honest i'm eager to see if you regret this or not he'll pull it off it's gonna be at least mildly successful because he's got a massive head start because we're gonna be talking about it but i told him i was dude i'm not gonna give up on you i was like if i was like you would you could've have given up on me and then like dude this guy's not this guy you paid him himself yeah i pay him but like you know so there's obviously a little difference there but like there's a difference between you show up and do the dub or you go the extra mile he goes way the extra mile with me so like you know my kids are raging out he'll be holding one of my kids so i can get the ball out in while he's training me or like he'll come in on and off day and just make the gym better just just a surprise and be like look i want your environment to be dope because you're gonna just get that extra five to ten percent juice and enjoying your environment and you know a trainer doesn't have to do all that they don't have to come in and rearrange your gym and and take help you with your kids or show up you know stay for two hours extra because whatever you know that sort of stuff so i've got this friend named nick gray do you know who nick gray is he's the party guy so nick gray is my good friend he yeah he started a thing called museum hack where he took he had another company that like made parts for private planes or something like that he sold and then he started a thing called museum which was private tours and museums he sold that now he's got a new thing called the two hour cocktail party it's a book on cocktail parties and how to host the perfect cocktail party it's honestly quite good i used his techniques he's doing this new thing that he just showed me where whenever he goes to a bar or a restaurant or museum or anything he takes a picture of the food or the the front of the building and he reviews it but can you see the go to the md link i i have in there look at what he does so he posts a review of the place but he puts his book in the picture and he's been and he's been testing this and over the past couple months his photos there's like analytics on it they have two million views on his pictures and this guy nick he's crazy so he just tweeted at this thing he was i'm gonna host a conference for all my girlfriends he's got a lot of ex girlfriends because he dates a lot and he's very charming and it's so girls love them but he's really nice and so he stays fred solve ex girlfriends one time this guy for his fort birthday party he rented out a a water park and there was like thirty of us and i swear to god i'm not exaggerating four of the guests were his ex girlfriends and they were all hanging out together and he's like i'm so this guy crazy but look at this you can you see the link to as google is google funny this is the funniest growth hack i've seen in a long time so he has a blog is effective i would never do something like this he's got this blog post coming out tomorrow or the next day and it's i i think if he just google nick gray g r a y you'll see the blog post i i don't know the name of his website it's probably just nick gray dot com and he's gonna like reveal the results but he was showing me i was like nick white i i would just have to eat with them the other day and he was it has book with them he pulled it out his bag and he was take a picture like what are doing he goes check this out and he showed me is google reviews he goes i have analytics on this that my video my photos in the last couple months i've gotten two one point eight million views one point nine million views is this hilarious or what so funny that's this is such a funny and it's it reminds me of somebody the story is better than the actual growth act so somebody tell said this about pinterest too they go yeah pinterest man they were such grinder i remember they used to go into the apple stores and change all the default default home homepage to pinterest dot com on the max that are sitting on the table yeah and who knows if that works i'm like dude this guy spending hours driving to apple stores to try to get like five impressions on his website and think that nobody's gonna be like oh you know i went there for an iphone but you don't what really wanna do what was that website i've saw on the demo computer i'm gonna go sign up and make an account and become a daily active user like that doesn't happen but the story the hustle story is makes it worth and i've done i've done several of those where the hustle got makes it sound like you were going to the nth degree even though it made zero sense to do so he has reviews of everything there's one of panda express of lulu le of charlie subs vans the store any store that he goes to he's taking this really good picture of like the front like there's a great american cookies it looks like it's just like an annie ants in the mall he takes a picture of the front and just has his book in his hand there's this guy on yelp that sarah and i follow because he has his he like test all the good food places in new york and san francisco and he had a newborn when he started doing it and all the picture of his newborn eating the food and then it was like you see the baby get like one year old two year old three or you know i start like getting to know this kid and we're always like look that guy's been there and it's actually an interesting hack that i think it actually i don't know if this one will work because but there's like these weird personalities that i've seen on yelp and on google reviews where i start to get to know them and i trust the reviews and it's actually a really fascinating platform to hack and i wanted to bring that up because i've never really seen like insights like this and i think it's incredibly fascinating yeah that's super cool do you know what i'm doing right after the top of the hour yeah you have can you talk you wanna announce what what you're doing yeah yeah yeah so you do this by way how'd you pull this off alright so we have this guy named michael harris nicknamed her i don't know i'm gonna interview him and find out his story so i don't wanna like reveal his whole story because i don't know the whole thing but basically he's one of the c cofounder of death row records and when i sometimes sarah and i and my wife we volunteer in prisons and we work with this thing called the last mile i've told you about the last mile my friend chris he's a tech guy started it it basically helps teach inmates how to do text so hopefully they can get a job once they let out well a lot of those people are like convicted murders it's it's wild and through that i met michael and he basically went to prison for thirty years stuff at the in his twenties and before that he made up to a million dollars a day selling crack and cocaine i think and helped discover den washington and sponsored or funded broadway plays and things like that and part that into music and thus created death records which shu knight and he has all these stories about snoop dr too hot so we're gonna talk to him and figure out a story are you a little bit intimidated to have this conversation incredibly because yeah i don't know you you're not like the big a big pop culture guy but like basically like there's you know that he's a growing me he's pop culture dude you know who dolly part was but basically like i there's a lot of like i read a book about easy e it easy and dr death row had a beef and i don't know like where that stands and like if i can say who i'm a fan of and who i'm not a fan of so i'm a little nervous because this guy it's not like our friends or our enemies on twitter where we're just gonna argue of course this guy will never do anything bad but like you know like that's it's a little bit more real it's more capable or sure don't make the mistake of don't make the mistake of like referencing somebody by first name if you don't know them to be like yeah i was reading about ease and it's a ease yeah easy but n i don't know i'm just trying to seem cool here it's like what people they stay they're coming to visit the bay area and they go hey i'm gonna be in sand fran this week and i just have to tell him i hey man listen just as a friend nobody says san fran here so you're just outing yourself as a tourist as soon as you say that and that's how i feel so i feel i wanna be respectful and i but i also wanna like let them know that like you know i've listened to all this music i've read all a lot of books about it but purely from an academic standpoint you know what like there's from two way different mothers yeah yeah yeah so like that's yeah so it feels like a little funky but like i was talking to in the other day because the reason i got in touch with he he wants like launch some podcast podcasts or or or he's a brainstorming and he asked talk to me and i said yeah and he starts talking and i'm like hey you realized that like when you're talking to me about this drug trade and things like that like you talk about delegation and empowering your coworkers and things like that like he's this is business stuff you wanna come on the pod and so i thought it'd be cool yeah we've had people who've made you know originally this podcast called my first million because it was let's interview people who've made a million bucks in many different ways so i interviewed right you know a business person then i interviewed a poker player and then somebody who made it through selling you know weighted blankets online and somebody who made it doing you know deodorant somebody made it doing one hundred got junk and like a whole bunch different things now we have somebody who who did it in the in some some new ways selling crack cocaine record label and who knows what else that's i think it's gonna be amazing i'm joking around just because i know if i was in your position i would feel a little sq going into it like just like how do i not say something stupid like i know this could be great this this is one things are are tough it's when you know it could be great but you also know it could easily go not great if you don't build rapport or you don't really know how to guide the the conversation properly because it's not your standard interview right if we brought somebody on who built a saas company to you know twenty million dollars we'd be like cool i know the same i know twenty questions to ask you that are all safe you're gonna give me twenty answers that are all safe and i know exactly how the conversation gonna go and it really can't go anywhere that's out of my comfort zone in terms of a question or a or a topic to talk about whereas this one's gonna be you know the zip code is out of your comfort zone so you're you're not gonna i i i know how i would feel going into that interview that's why i wanted you to i wanted you to come because i thought it'd be fun since you are you're you're even a few more zip codes way than i am you sure so are you sure you can't make it you should yeah yeah exactly death road records names a bit crude don't you think everything think is something softer like milk road for example no yeah i unfortunately i got another thing scheduled at that time but alright the the pod by the way the gentleman's agreement is working by the way i went to a party with a bunch of twenty three year olds sounds a lot worse than it is a friend turned twenty three he asked me to go with jeff party on an island yeah yeah it was at like the lolita like taco taco but no he i had so many people come out to me and said hey by the way i honored the gentleman's agreement that's because the show we have this thing called the gentleman's agreement we make this content for free and but it's not actually free to listen in exchange you gotta go subscribe to our youtube and it's working we're getting like eight hundred to a thousand new youtube subscribers a day so yeah this basically three x of the number of daily subscribers we were getting on our youtube channel who are thought that that's the everyone told us to do this the whole time and we're like you're at idiot bill no one follows that yeah we also we we kind yeah we say it a lot now but for like two years we never told anybody to do anything so we're just kind of we're due yeah we're do