Shaan Challenges Sam to Ignore His Limits, Michael Rubin is the Billy of the Week, and More

people people dm us a lot of interesting ideas my reply to all of them they go what do you think about this i always reply with two things i always say it's an amazing idea and then i say when are you launching i feel like i could rule to where i know i could be what i want to from at all in it like a days off on a road less travel never learned let's let's start the episode here alright what i've got actually two interesting things to tell you the first this company reached out it's a famous publication that you know of and i don't wanna say it out loud yet but they want us to go to baja mexico to ride motorcycles and film a series on like a weekend adventures are you interested in that what four like yeah i what's what's the catch you want me to come out here and surf and ride motorcycles what's free they just had i guess i could talk about i haven't asked if i can talk about it's just like it's a they without giving too much weight they have a just a web series that goes in like on tv it gets per web and tv they have a tv channel and they have this whole series where they it's all about like nine to five workers like normal yu jobs and you have adventures friday to sunday so like what all can you do on a weekend oh okay alright that seems super alley and kind of a alley too but you know that's that's their suggestion you have a better idea on like a weekend adventure it's an adventure publication yeah i don't do motorcycles that's my only thing i do motorcycles and after kobe i also don't do helicopters but i love surfing surfing is a cool thing i suck at it but it's fun so i would do that well if you come up with a better idea than than pitch it okay but they like it's all paid for and everything oh okay great yeah let's do that why not look at your fitness this influencer life is already coming in handy so you the what i wanted to talk about was you're getting really fit too do you and i think it's pretty inspiring come enjoy influencer coming from an influencer like you the fitness world that that means a lot to me hardly but do you so do you think it's do you have you has your body or i know your body has changed as your brain changed do you think and your attitude of course that changes first right yeah the attitude changes first the brain changes first the body changes you know slowly over time but yeah for sure but i like okay if people if i took off my shirt you know nobody's gonna be super impressed with me just yet but i'm pretty impressed with me and that's kind of my own opinion i i hold in higher regard than anyone else's so yeah i basically i went from like kinda like i don't know i was i would you be like he's fat would fat was i fat i might have been fat i didn't think of about like see photo and be like what the hell i look fat here i'm like every photo i fat maybe i'm just that's kind of like what i reached the conclusion of at that time you were getting overweight i think that like i think that you know there's like a like a like a definition of obese like you know a body fat percentage and and i guess if we use obese and fat yeah i would say you are overweight but i don't think you're overweight now yeah so and and and so now i've been training hard for like a year i started off doing two days a week three days a week and i just cranked it up to five days a week now with the trainer it was always supposed to be five days a week but the the days i was supposed to be doing on my own i was you know really half ass it or no ass it so so i would say on average i was doing like three or four days a week before and now i'm doing five or six days a week pretty intense and i gotta say i don't know why you're bringing it up so i don't know where you're going with this but it's amazing and i could talk about it all day because it's like the best thing i've done all year so you know if you're if you're if you're listening to this and whatever investment you're making right now and your health i guarantee you that if you upped that investment you would only thank yourself and that's kind of where i'm coming from here is like yeah i'm i'm super happy with making this shift and it's totally great i have this the reason i was bringing this up is i had this friend who is incredibly wealthy like i would have to imagine like thirty million dollars wealthy and he he was like i wanna get in shape what routine are you using and i'm like that's a bad question who cares about the routine if i was you i would just hire a coach it'll be like four hundred dollars a month and he was like wow that's expensive and i'm like dude you've got one body in one life like i for me my fear is when i see someone who's my age or forty fifty sixty and their body hurts so they can't walk and they and they like struggle to sit down on the floor or something like that i'm like that's hell right like you're just you're in this you're in this shitty home that's falling apart and you can't get out and i was like what you know you just bought this fancy house why not also buy a fancy body and that's to like look good naked but but like feel good and so i was just thinking about it and i and i think we talk about investing and i'm like i think that's that's gotta be the best investment for sure they're we have a we have a mutual friend i can't say the name on here because what they said is funny but i'll share what they said so they're wealthy they're probably like i think they have like you a hundred billion dollars you know in the bank and and and they said this thing they're they're like always doing kinda like fitness c stuff they're not like you wouldn't look at them and say oh yeah this person's clearly like you know ripped out of their mind or they're not just like super ja that's that's not that but they live a very healthy lifestyle and whatever wherever they go like in their day their workout is like a key part of their day and they don't sacrifice it they don't get they don't get too busy for it and so i asked him about that and i said you know man it seems like you're really taking the seriously he goes yeah you know the way i look at it is if you're rich you have no excuse to be fat you're what he goes look if you don't have the money and you're all all you're you're just you're you're trying to support your family you gotta work two jobs you gotta shop at certain stores you know mcdonald's you know you you gotta eat what you can afford sometimes okay fine like still that not great you know i i want you know not be in that situation but like i definitely understand because if you're rich and you're fat that's on u bro and and that's how i feel now was like when he said it i like you that's actually so so true which is if you had all the resources but you didn't make the investment that matters that's sort of silly right and so that kind of that that kind of was one little seed that got plan in my head i'll tell you something else that's been funny my trainer recently so your app you're absolutely right in what you said which is it's not the workout routine it's not the it's not what you do it's not the workout program right it's not like somebody has some for most people it really doesn't matter like for most people even if just walked fifteen thousand steps a day and you ate only maybe twenty three hundred calories you're gonna like look pretty good and you're gonna feel probably good if you're not working out five days a week that's your problem it has nothing to do with the routine it doesn't matter what you did in the routine like just start with doing any workout and then make it better over time and like yeah when you're when you're sam status then the actual routine does matter because you know you're you're already at the kind of ninety ninth percentile you're just trying to optimize at the end and try to get certain details to to pop yeah then your routine matters but for most people it doesn't matter but i'll tell you something my trainer told me that was counterintuitive he goes i we were talking about like my body has really changed my arms have changed my chest to change but my stomach still looks like the stomach of a guy who's not super in shape like i'm i don't have like a six pack that's not even bro and so so that's what i said i was telling him i was like oh yeah but that's all diet right and he goes he goes you know every says that he goes they say you kinda out train your diet all all the stuff he goes and i get what they mean he goes but i'll tell you what intensity over diet all day and i go what he goes intensity over diet watch he goes don't even touch your diet right now don't worry about your diet don't feel guilty when you eat something don't like count every calorie don't go way out your chicken breast like don't do any of that shit all i want you to do is commit to cranking up the intensity when we're you're here in this this part of the gym so he's like if you're like let's say zero to ten what's the intensity of your workout today like on average say oh you're gonna like eight he's like great all we're gonna do is we're gonna take that to a nine we're gonna make every workout at least a nine on the intensity level and sometimes we're gonna be hitting nine and a half and some we're gonna even hit a hand but right now i just want you to focus on a nine and he goes watch what happens and he's been so right which is that it was really hard to just change my diet but it was up much easier to just crank up the intensity in working out and it's not that the intensity will all of a sudden and shed my fat it's that when i put the intensity in here diet becomes a much easier decision because i really like laid it all out during the workout part and so the desire to like throw it all away for you know this like pleasure these chips or this whatever like it's just not there and now i at first i thought he's full of shit i did not believe him but now that now that i'm actually trying it i just said hey let me let me follow what you say you're my coach i understand what you're saying and this is now applied to many other things in my life so now even in business we're i was talking to to ben about one of our business plans and it's like oh should we do this or this or this it was all about the plan the how the you know what is the strategy and i basically said fuck the strategy let's just take our intensity up you like what i said whatever strategy we're doing let's just agree that like right now we're probably executing any of our strategies at at a seven or eight let's just execute any of these bullshit strategies at a nine and a half let's just see what happens and this is just working in all areas of my life now because now when you put a nine nine or nine a half intensity you kind of like wanna figure out the right plan right it's like if i'm gonna put in this intensity it'd better be on the right thing and your brain will solve the the which path should i choose problem in a different way because of intensity i don't know if that makes sense but it's a little no it does my pack the this weekend i went to f one formula one racing in austin it was like the hot thing to do and i went with this guy have you heard of what's it called jungle scout you know jungle scout yeah yeah we've talked about it it's the tool that basically if you go on amazon and you wanna see what products are selling how much yeah how much of this insta pot gets sold every week jungle scout is little extension you can click on it'll tell you what how much sales the products on amazon have it's kind of expensive but it's a cool product so it's a big business like you know if you just google it like i you'd you'd have to if you could put the pieces together that they're not far from a hundred million in recurring revenue big business yeah and start as a google chrome plugin which is interesting this guy greg he's neville good buddy my buddy's neville so that's why i got brought into this thing i went with him and he's very nice very kind easy to talk to but incredibly intense and here's just a tiny example of what when i see this and i'm like i i like i always see like whenever i'm around certain people i always noticed this when when when intense people do things like this so for example the race that just ended some people i don't know how they got onto it but they got onto the track i guess they just went on and it took photos and he's like let's go and he just starts walking over and i'm like well there's no like gate and like every and minute and i imagine like huge stands and then you walked down the stands and there's like offense that's quite tall and he goes he's like well let's go i'm like there's no there's no gay and he goes no we're just gonna jump the fence everyone was staring at us he just walks up without hesitation puts his hands up there climbs up on this fence and just hops he goes come on let's go and i wouldn't i'm i'm i don't like confrontation that much i don't like doing a lot of things that like people stare at me and i was like what you just did it like you you didn't even think twice and i've been with people who are like really successful entrepreneurs and they'll be like a line and of course this is like jackass this just like a jackass move and they're like no no we're not waiting in line we're we're just gonna we're gonna walk in and we're just gonna we're gonna do this and that's like an example of that intensity have you ever noticed like dude probably have friends that do like dude you're like this you're an intense dude i've noticed this from you and the line example is perfect when we were going to do our live show member in miami and the airport was just packed i don't know why i was like six in the morning airport was so packed we got there early and we were still gonna miss our flight like the security line was like two miles long and we waited we waited we waited and then you were like you just like some switch flipped inside you that was just like okay we have all the reasons to like do do like just to miss this flight basically it's like alright we got here early look it's just a long line there's nothing we could do you know the airport is packed to covid just it's all that circumstance and then i literally we didn't even you didn't even say anything you were just like okay i'm gonna go and then you can just left the line so you gave up your spot which was like a risk because we waited for like an hour and a half you gave stuck to the the pre that you go to tsa pre pre check you're not tsa pre check you just hand the guy your ticket and he's like bro there's no pre check on this and you were like oh yeah my my wife check it was she's we it didn't print or you're like you're like i'm check he's like looking at he's like there's no check you're like i'm check it just didn't print right and then he's like your will just dominated his and then you just got through the line and i was like my sean she'll say there i'm like shit if i go and say the exact same thing that may work and so i i was like i need to crank my intensity so i went and i bought clear at that moment i said i went and spent two hundred bucks buying clear and then i like clear they'll escort you to the front of the line and like take you through tsa and then it was like you called me and you're were like dude you got a sprint because you were at the gate you're like you got a sprint so i didn't have my shoes on because it's the security line or whatever so i'm holding my shoes didn't even have time to put it back on i'm in my socks and i sprinted it to the gate like i've never sprinted it before and i hate running so i hate i hate ran my way the way there but it was your contagious intensity another example we wanted to build our podcast studio and i was like we had kind of been talking about it and it got to that dangerous point that happens where you have an idea a thing you wanna do and then you've talked about it but you're not closing you're just somewhere in the middle and this is where dreams go to die and i think most people it would just sort of like it would either fade and you just don't do it or you kinda half ass it and i remember like in a twenty four hour period you just blew up my phone you were like dm me like pictures of every other podcast like how about this this this just tell me of these three which one do you want i like number two number two and i'm like yeah share number two you're like great number two okay i found the chair on amazon actually let's drive to these three places and like let's go pick it up today what time are you free are you free in ten minutes be at your house and you can we picked me up we drove to ikea that we drove to another furniture spot that we drove to this boot legs spot in oakland and then while we're at the boot like spot in oakland it was like not really happening and then and we went to another spot and then literally the sales lady recognized your intensity she came up to us it was a big furniture story she comes up she goes you guys look like you're you guys look like you're ready to buy know what she said she said something like you guys look like you know what you want and you were like yes i'm looking for this red chair because i have a show and i wanted to pop in the thumbnail and it's gotta look like this and she like ran into the back and try to find us one and then did you like got the whole thing done and somebody meanwhile somebody was painting the whole wall you're were like we need to paint the wall so like hired some guy to go paint the wall over the weekend and by monday that was a friday by monday the studio was done and i share this because that's a level of intensity that you die i know you have that i've observed in all of my successful friends they have this at this trait are not all i shouldn't say some people are doing style but very common that people who are success have this level of intensity when they do something massive action and and it's contagious it's contagious to the people around you and like the lady in the store there's there's this principle that's kinda like so i'm reading this book sorry to go to tangent here but i'm reading this book you every everybody's heard it you've heard it think and grow rich by napoleon hill have you read love it have you actually read the book years ago but it's one of those books that you should reread every five years probably i should be it it's amazing i've had the book for like ten years i never even opened i was kinda like oh i i get the idea and so i actually started reading it two nights ago and he tells a story of this guy who wanted to work with thomas edison he's like this guy had a clear idea he's like i wanna work with thomas edison he goes notice two things he said he knew exactly what he wanted it not just like i wanna a job in a lab it's like no i wanna work with thomas edison this guy is an amazing inventor because the second thing is i don't wanna work for him i wanna work with him as a business partner and so he's like you know problem is i have no qualifications and i'm literally not even in the same city never met the guy have no access to him i don't know anyone who knows him but he didn't let any of those limitations those limitations were sort of irrelevant to the guy so sure enough he buys a a train ticket he goes to thomas edison as he barges through the door and he says you know mister edison i'm here to work with you like i i think you're great and i think you know we we'll do great work together i'm here to work with you and and like what the fuck like you know we're not even hiring but like and he said something edison has a quote in the book which is like even though this man had no qualifications and i had never seen this person as it's a complete stranger there was something about the intensity of his presence that told me this person has their mindset set on something and they're gonna make it happen and that sort of reminded me of this like common thing that's i've i've seen in a lot of people and in myself in situations which is once you get to that level of absolute certainty and you carry yourself people will literally just start to respond to you differently because they just see this person is like on a mission they are a man on a mission and like i may i either need to get out of the way or i need to get behind them and help them do this and that has like served i have one crazy story that served me well but is that ever happened to you or have you ever seen all yourself for others yeah i call it being an animal and like paul graham i or he's the one who who he was basically he's like a lot of people talk about who you should hire in your early stage start he goes basically the one word you wanna use to describe them is are they an animal right and do they just get shit done and i remember like i remember talking to my friend jay who went and worked at this company called tees spring which grew very very quickly and i was like was it like the work for walker the guy who runs it and he goes he's an animal like for example we wanted to do this partnership and we have been working for weeks weeks i'm getting in touch with these folks and he just googled like their customer service number and then just right there in the meeting he goes guys watch this and he just calls them and goes hey can i talk to this one person hey this is walker i wanna make this happen what do we gotta do he like and and that's an that's a very easy example do i i have almost the same story when i was in college i had i've talked a little bit about this before but my for very first business idea was was to create the chipotle for sushi so the same kind of fast casual model but for sushi eat done for sandwiches for burritos for chinese food but nobody ever done it for sushi so that's the idea problem was i know nothing about i know nothing about the food industry i had in fact only tried sushi for the first time like a week before that and that's i even had this i like sushi she's fucking amazing how do i do more sushi in my life and and so one day i skipped class at me and my buddy trevor we were sitting around in at our apartment and i was like you know and trevor loves to watch food shows like chopped iron chef he just love watching this food shit i never understood it because again i'm not a foodie i was like why do you wanna watch other people eat food that seems like crazy to me but you know i got hooked because the shows are great obviously and we're watching a throw down bobby play and there's a sushi chef that comes on and he's like he know obviously he knows a shit about sushi otherwise he wouldn't be on the food network he says his qualifications were like you know i'm in la i got my restaurant but i also run the largest sushi academy for training chefs so we were like oh guy runs the largest chef training thing for sushi chefs and he had like this swag to them but and we had interviewed three chefs locally and they were all like you know think about like a traditional japanese sushi chef like zero kind of out outward personality very conservative traditional conservative and they just looked at us like you like kind of like be searching the name of su su sushi like how dare you even suggest this fast sushi no no thank you and so we i saw this guy and he had he'll he had a big personality which is why he's was on tv and i said we need a guy like this i go and he's like trevor was like yeah where we're gonna find them i go he's right in front of us we need this guy and he's like okay and just so he's quiet for a second and trevor just google's his number he's like turns his laptop and when he goes here's his number and that's like you know challenge accepted like if your friend shows you that it's like or are you you're gonna it's like hey that girl over there there you gotta go now now you gotta go approach that girl so i picked up the phone and i call and i don't know why it's said this i didn't i didn't have this planned but it's exactly what you just said the guy walker said he picks somebody picks up the phone and i'm so used to getting the run around that i didn't expect it to be him so i go i need to talk to philip yee how do i make that happen and then he he goes so i didn't say may i please speak to the which by the way that's the right way to ask which is how do i make this happen it just exactly because there's always a chance came out and it came out because i had already worked myself into a state of intensity and i was kinda nervous and so like i was just in this heightened state and so that's just what came out hey he goes is philip talk to me and i hadn't planned what the fuck i would say after that and i was like oh i said philip you've never met me but i'd like to start a business with you and i know that sounds crazy but if you give me ten minutes to hear me out here out my plans i think you'll find it really interesting it might be something that will will extend what you're doing in la seems like you a great thing going i think this will really take that and and really blow it up and he goes he goes what's the plan hold my at this time yeah i was a senior in college so twenty twenty one wow and he goes so what's the plan and i didn't have a plan i go i go you know what it's gonna be easier for me to email this to you what's your email address and i bought myself two days to like create a plan and send it to him and later on you know so he a bunch of stuff happens he flies out to beat us it we're going to school north carolina he flies to our college dorm basically and meets us we fly to his i live on his couch in la he's he like vets us but he basically puts us through the grinder to see are we the type we want it which i i don't know how the story is gonna end but at that point to me that's a success already it's a success already we turned this joke of an idea into like well it might be a funny idea to you when i say i'm starting a shoes sushi restaurant but you know this food network shifts on board or he's like kind of board he's talking to be at least he's flying out here next week so we gotta prepare for that i'm not going to class right i gotta prepare for my chef and so later months later when we we finally struck a deal with him we close it to and he's like dude you don't know how many people he's like because celebrities eat at my restaurant like you don't know how many rich celebrities come to me they say oh this restaurant is so small you don't even have a liquor license you need you need to expand i'll put up the money you need to expand he goes and i never did business with any of them and here i am with three dip shits in college and i decided to go into business with you and everyone thinks i'm crazy but you know why and i go why he goes you remember what you first said to me and i was like no and he goes he goes you called and you said i need to talk to philip how do i make that happen he goes that he's like there was something in the way you said it that just told me this guy gonna do something this guy's gonna make something happen and he goes he goes if you literally had not said that phrase i don't think i would have even ever heard you out because this is just another one of these people who say i wanna start a restaurant with you i'd like to partner with you blah blah and i was like wow it didn't realize these things make that big of a difference and i don't think it's the words i think it's the intensity that will bring you to do the right thing and say the right thing at the right time that's great i like the how did it end we partner with him we go live on his couch would train in his restaurant in la and so you know first first day i go there he shows me the process for making sushi so i don't know if have you ever seen how a sushi chef rolls a role of sushi just like the yeah guess so like they use that like a piece of wood hey a little bamboo there's a bamboo roller basically but before you do any of that right so the seaweed lays down and you gotta put the rice on now the rice is sticky rice see if you've ever had for pain sticky rice so how do you use your hands how do you grab the sticky rice how do so this a little problem right i didn't even realize there's a problem right i'm said they're watching them for an hour i first he says just shadow sit here and watch me so okay i'm watching them and he's just making sushi i'm kind of getting but i don't even know what i'm looking for like any amateur when you look at something you don't even know what you're looking for you don't know what the details are that matter until you try something and this is why he was a genius teacher one hour in he goes the the next customer walked in it i'll tell you it was in a second he goes he goes alright sean you're up and he moves out of the way and i get to go stand in that spot we're in my stupid chef coat and i don't know anything about anything i've just been watching this guy i thought it would be a long time because traditionally in sushi if you've ever watched like what's that gi dreams of sushi yeah it's like a five decades the traditional is right if you spend five years just mop the floor you then you get to touch the veggies then you get to touch the fish and the last thing you ever touches is the rice because actually sushi means vinegar rice it's sushi is really about the rice not about the fish so so i didn't expect to be doing it and so one hour in and he throws me in the fire and not only he throw me in the fire he throws me the fire with this guy who sits down and i look up and it's daryl from the office if you ever watched the office it's darryl and daryl are regular there so he kinda knew like with wait daryl guy daryl from the office is he's the warehouse guy he's a black warehouse guy oh black dude ben robinson i think his name is i don't know that's his name maybe that's his name it's is something like that but daryl i know daryl of so so it's daryl so i'm like oh fuck i gotta make sushi and i make it for daryl sushi it's like the guy's staring at you you're two feet away from each other they're like there's no hiding in the back of the kitchen to make it i'm making it in this guy's face and and so here daryl phil sorry enough daryl and so i so i first i just freeze i'm just standing there i'm looking down at the fucking bamboo i have seaweed bamboo and rice and i'm like okay how did he do this and then i'm freezing and then he walks away and i'm like shit okay i gotta figure this out for before he comes back he comes back out to me he hands me a shot of a of sake and he goes drink the fucking shot and roll the fucking roll sean and i saw so i take a shot and then i'm like okay i grab the rice because i'm like gonna spread the rice on the on the seaweed i grab the rice and immediately i know i've done something wrong because the rice is so fucking sticky in my hand that as i try to rub it onto the seaweed to place it on the seaweed it's like not gonna leave my hand i just ripped the seaweed and my hand is like a rice glove and he goes he's laughing and he he said he goes you know every time before i roll the roll i dip my hand in this water and i clap he goes that clap is not for show that clap is you wet your hand and you clap and that removes all the moisture that like kinda like splashes the moisture off your so you just just enough so that when you touched the rice it's not gonna stick your hand and i was like oh shit and then he kinda showed me how to do the first one or whatever and so that was kinda like my first experience was feeding him and like that same day got us if you ever watched lost the guy hugo from lost came in and he ordered food or whatever it's crazy anyway so that's that's part of how that story ended i have you heard of i wanna talk about intensity and in billy of the week because i came across the sky that is incredibly fascinating and one of the most intense people have ever read about have you ever heard michael rubin michael rubin is that the fan guy yes so he's interesting because he's a young guy he's probably not yet fifty but if he is fifty he's early fifties and his name michael rubin he's been a baller for years and years and years and so this guy is incredibly fascinating but not a lot of people know who he is i think he's worth like ten billion dollars like you know he's worth a a ton of money you like jack do money and yet he's like pretty under talked about and so this guy listen to his story so i was reading reading about so basically he's in the news now but i'm gonna explain his background so at the age of twelve he started a ski tuning bit shop in his in his parents basement and then tiers years later at fourteen he got twenty five hundred dollars in bar mit gifts and he leased a an office or a shop near his parents house and by age sixteen he was already in a hundred and twenty thousand dollars in debt and had to settle with creditors and his dad had a pay them get give them bit bail amount for thirty seven thousand dollars and he was basically said like i'll bail you out but you have to go to college and get stop this nonsense so he goes to college but then after a couple of semester he drops out and he already has five new ski shots and it kind of kicks ass and he eventually sells it and then at the age of twenty one he's business called k sports is an an equipment close out company by age twenty one as a million dollars in sales two years later age twenty three fifty million dollars in sales at the age of twenty at twenty three nineteen ninety five he per purchased forty percent of the women's shoe company rei have you heard r it was around in like the the nineties and early two thousands and then eventually he started this company called gs commerce he kind of pivoted into this thing where it was called gs gs commerce and they would buy brands and they would kinda be the logistics and back end that make these brands amazing and he sold that at age like twenty eight for two point four billion dollars netting him a hundred and fifty million dollars personally that a few years later he bought the business back and he formed three different companies the first was shop runner have you heard a shop runner no shop runner basically was kinda like amazon prime but for all non amazon stores so you could spend a hundred dollars and get free shipping on loads of different stores he started rule la la which she probably wouldn't have heard of but i bet your wife has and then he has and then he started fan he sold shop runner recently for two hundred twenty eight million dollars fan ends up becoming this massive business and so basically if you buy like a rams jersey it's made by fan and they've basically work with the nfl they they're like the official merchandise basically of like all major sports but here's where shit gets really really wild so fan turns it now at this point i believe it's three different large businesses so there's the main fan business which is they basically have licenses with an nfl nba ml b they make shirts and stuff like that and and just normal merchandise i think i believe if it's not publicly traded it's nearly publicly traded and worth eighteen billion dollars the second thing that he did was he spun out this trading card division have you seen that there just no news because this what is what is called he raised it's called fan trading cards and so basically he raised three hundred fifty million dollars at a ten point four billion billion dollar valuation and so basically there's companies like tops everyone knows tops they make cards i think they also make a bunch of other stuff like gum and random up things but tops plus the other three big dogs in the space i forget what they but i'm if you're listening into a baseball cards huge so collectively those make like two billion dollars a year in eb like so it's a fairly big business until you're like ten billion dollar trading card company right it is pretty frothy but like it could if you know can be a billion dollar a year in profit business totally so he raised money for that and then he has the second thing called candy digital which is making n t's for sports and they just raised a hundred million dollars at one point five billion dollar valuation and so he spun all of these off and now he's also the owner of the seventy six and the new jersey devils the sports team pretty freaking while and if you follow on instagram which i just started following him he's homie is with meek mill and he like helped get him out of prison and he's spends a lot of his time michael rubin spends a lot of his time with prism reform incredibly incredibly prolific very very very confident very fast moving very intense incredibly interesting guy seems like a good guy and dude door is open for for him to come on the pod this guy this guy grew i've seen a lot of his interviews and and i like him a lot and i think what do he did with fan is like i always viewed doing things in sports like if you wanna do sports and music it's like it's actually so hard to win because it's like oh yeah i'm passionate about sports great you and you know two one two billion other people and so it's really really hard to do what i'll call obvious ideas and sports it's like yeah selling the merch selling jersey so selling shirts so for him to build such a large business in what would be such a competitive space is really impressive to me it's very impressive and what i when i was watching interviews with them so gary v is a partner on this on a couple of his things like i don't know if he's an investor or he gets a small stake i don't know what how the how the thing is but he's he's mentioned in a lot of the articles as like either a c founder or a founding team member something like that and basically i've hung out with gary maybe only three or four times including the time we had on podcast of i've hung out with them in person and he has the same energy that i've noticed michael rubin has where there's basically like this thing that i have and i think every human being even these guys they just don't have a lot of it where it's like a self limiting belief where it's like well you know i can't do this because of this this and this and i've noticed with gary he's talked like one time he told me he's like i wanna my next thing he's like i'm gonna create all these restaurants and they're actually gonna be completely free and the way they're gonna make money is am mx or whoever is gonna sponsor it like he was just brainstorming he's like i'm gonna do that and in my head i'm like well that's really dumb i mean free rush restaurant that's the stupidest thing i've heard of but i feel like nine out of ten things he does i would say that's a really dumb idea and they work you he said he said to come out with these what's his n thing it's v friends v friends like if he told i'm like carrie this is really dumb or you know like this is not gonna work and it's in been incredibly lucrative and and very successful and they don't have this limiting belief where it's like this won't work for this reason for this reason it was just like well why not like it it it logically it makes sense i think this can work anyways this is very timely so let me tell you why by the way i've noticed a lot of these coincidence is happening in my life where i'm thinking about something where i'm doing something and then somebody who's like like minded they're almost experiencing the same thing just in a different way we trade these stories so same exciting thing alright so i told you i'm reading thinking and grow rich there's a section there that i remember you know i just like stuck in my head it goes he goes to be successful one needs to be success conscious and i was like i don't even know what that means i don't think most people know that means but the interesting part is the second line so what he says after that he goes he goes and people who fail all fail for the same reason they take their current limitations as real limitations right they're they take the perceived limitations that are that they're perceived they're they're feeling now and they treat them as real and what you're saying is exactly that which is that everybody yeah oh i need to do but i don't have the time but i don't have the money but i don't have the experience but this person said they would get back to me and they haven't got back to me yet but this but you know the port is closed right now and so the shipment gonna be delayed like there's always these limitations that feel very real in the moment and then what's what successful people do really really well is they sort of just ignore all those limitations they ignore all the limitations about themselves and even the thing when somebody says no to them they're like okay cool like what does your boss think about that how about i talk them let me see what they have to say how about i go to your competitor let me see what they have to say how about i ask you again but there's someone gonna ask more playful and later on at night out over glass of wine now you're gonna have a different answer like they don't take no for an answer on any front you know on their own limitations from there they don't take no from themselves and they also don't take no from the world and so i noticed that and so i yesterday we were finishing up our workout and and we have a kind of like you know like it's we trained the body but we train the mind at the same at the same time and so we were talking about this i said man i this great thing and i know i could share it with him because he's he's the type two that like to eat this stuff up and he goes oh that's great and i go but you know what i don't wanna just sit here and say that's great because what what what really means when i say this and we're like yeah yeah yeah that that's true is we kind of do this thing where we're like yeah that's true other people fucked that up but you know not me yeah just like this inherent like yeah other people really need to get this but they don't get i get it so i said no no that just like we just did reps in the gym on our you know shoulders and and lats and whatever else i said let's get a rep right here i say what's let's get a rep right now what's something that you want that you just have some random limitation that you it's not even like you haven't been able to overcome it honestly you're just not even aware of it you're not even like saying it out loud once you say out loud you probably find a solution to it but you don't really do it i said i'll go first i said man i ever since i went worked out at sam's gym i want my garage gym to feel like that i already had the weights i'm already doing the workout but it doesn't feel the same his gym feels amazing to be in he's got the floor finished properly he's got this he's got the fan on the wall he's got the music system it just feels great i want my gym to feel like that and i said i want that and the what's my limitation i hired this one contractor he's been really slow getting back to me with a quote it's like well i could think of ten ways to solve that problem right now but like i just kinda hadn't put my awareness on what was what was a random limitation that was standing of the way of me and something i wanted and i i told him my trainer so you gotta do one now what's what's what's something you want that you have a limitation i said let's get a rep and this is a very powerful way of thinking which is when you get advice don't just be like yeah advice let me write that quote down let me tweet that quote out it's like no no apply it in the moment get a get a rep doing the thing and so so let me ask you let's do it live what's the thing you want in your life and then what's the thing you want that you're not kind of like it's not being realized fully right now it could be anything could we something relationship work wise money wise fitness wise whatever something small something in your house whatever what's the thing you want and then try to shine that light on what's the limiting what's something you've just let limit you for no reason that gary v wouldn't that michael rubin wouldn't okay this sounds silly it sound absolutely it's perfect alright it's usually the silly things i've had a fear of camping for a long time and i wanna spend more time in the wilderness because i like the idea of but like i'm kind of afraid of like being out at nighttime in the woods by myself or with a small group okay great you want a camp and then you're afraid and then so if you shine the light what's the what's the limited what's the thought that goes in your head is it i don't have x or i'm afraid of y what is it i've just not i've just i've not bought like a camping equipment i've not looked at where to go i've not told the buddy or two that i wanna go do it and and then i've i've not take i've just not planned anything make it more personal why haven't you plan anything what's fear fear of what fear of being out at night in the wilderness by myself and that's the perfect stopping point because whenever you say the fear out loud it sounds really fucking stupid it's like i'm afraid of being outside at night by myself like first of all not gary i'm not gonna be by myself i'm gonna be with somebody who's more fun of fred secondly like whatever it's not bad scary i could do it right so like that's the best part of like when you finally find the thing and you say it out loud it just sort of dissolves because it's like well that sounds silly like it doesn't have it doesn't have as much power once i say it out loud once i shine the light on it it's like sc away well you gotta get your gym set up then and it's not that hard i sent you the link i know yeah i everything the the the limiting thing was i don't know how to do home improvement projects like i've never not handy dude do you know how to cut like a slice of bread that's all you have to do when you lay down floor you can even easier that i could pay this guy to do okay that'll solve my problem oh the guy is not responding okay and just let it fizz there it's like what no i want this look why i want this why would i why would i just let this wait and we we all agreed that that one comment to and most of the things you want is you've come up with an used to wait like i'll give you another example i hope he doesn't mind me saying this but i had this guy who kinda was like an apprentice for me for a few months and i i basically was like hey he was like hey i wanna learn about content and stuff like that i said cool you come help me research and write stuff and i'll teach you some things and after a few months he went on his way and i was like cool go out there in the world and since then he i think i could say his name so this guy this guy chris i don't even know how he say his last name chris h his look i don't know it's crazy last name red type guy works at goldman right red hey guy exactly so he was a college student at the time so when i was talking to a student at yale and it's after guy i've talked to him super nice guy after i did the apprenticeship he grew his twitter following from i think like two thousand followers he just had a hundred thousand followers yesterday or two days ago hey text me he's like dude i hit a hundred thousand like thank you you know i learned a bunch of stuff you showed me kinda like what good writing looks like and i was like dude that's honestly it's fucking amazing like you're a college kid and you did that like that's that's super impressive and he's like you know but i'm thinking about like where do i go from here i said well it's real simple like what do you want like i'm not i'm not gonna tell you what to do next like what do you want to do next and then go do that thing it's really that simple hey he's oh you know i wanna start a company and i said okay cool so did you take that banking job i was telling you not to take he's like yeah you know i've been here for a little bit i i don't think that might but that might not be the long thing long term thing for me i think i wanna start a company someday i said oh you're waiting he's hey i'm just you know like i said okay why don't you just quit your job and go do that he's like well you know and he gave me another reason for waiting i said okay so why don't you just go do it and he goes well i you know if i did do it i'd wanna do it with my friend he's really really smart super smart guy but he asked to wait a year because he's graduating and he's not graduating yet so you know i thought i'd i just wait you know a year i said wait a year ten percent of your twenties you're just gonna give away oh was precious asset just pissing it away just waiting wait wow i was just like and he's like yeah you know and then also you i wanna i'm making good money right now i wanna save up so have enough runway you know money money is always like you know it it it does matter at the end of the day i said how about this how about instead of telling me a bunch of reasons why you're not gonna do the thing you wanna do you just start telling me some reasons you are gonna do the thing you're gonna you wanna do try that it works much better trust me and i was like kind of a dick about it but it's really that fucking simple and i notice this and it's not just him i know this because i do this i'm guilty of waiting for bullshit or coming up with the reasons to wait and so whoever's is listening to this that i needs to hear this don't wait my trainer let me wait wait is a weight on your back and stop waiting so i had a friend who and and we can move on after for this but i don't know if people well i think people will like this but i had a friend who on i do this all the time so if i have friends or people who i care about in on april fifth i'm at the point where i've saved money to move forward with the prototyping process i feel like i found the right engineer to partner with it's a decent amount of money but i think i could do it i wanna know what your thoughts are on how to launch this i text it back and i go if i was you i would do this this and this right this morning i i texted them this was april fifth i texted them today how'd the idea get turnout out he said too expensive for me to commit my life savings the cost and manufacturing and marketing of a physical product we're way big and much bigger compared to starting a software or internet company oh wow so you start a software company loa know i love it was not to say i'm figuring out what to do and what i'm gonna stop being a worker be and then i'll probably i can't say i'll i'll probably quit after blank ipo right don't even know what city i'll be in next year and it's never gonna happen it's never gonna will never happen oh no it will never let's imagine lovingly for this guy it is gonna happen it's gonna happen once he stops thinking that way right once he stops being that way once he changes that'll change and so i or she i don't know i don't know what it is but basically yeah there's a there's a funny thing with that and you know i i i i i always wonder like do you be a dick or do you kind of like empathize if you care you be a dick and why is that if you care well like look it's like look do you want this or not and and often oftentimes i say to people i'm like you really want this i don't know if you actually want this and i think that you just think it's cool to want this and i don't think it's cool to one you want to either do or you don't you wanna talk about if just wanna talk about it just tell me you just wanna brainstorm right or you just wanna shoot the shit right but if you're telling me that you want this then i'll i'll hold you accountable actually i'll i'll say why haven't you done this right he goes he goes you know i treat people the way they told me they want to be so you want fit right so then what if you're gonna complain about doing this sets well the guy who's fit does this so i'm gonna treat you from the place you told me you wanna be and a you at any given time you could come and say i don't want it anymore i change my mind i want this instead of cool i'm happy to change my treat i'm happy to treat you differently when you tell me that you've changed your mind that you don't wanna you don't want this anymore that you want something else you are totally interested to them but let's be clear i'm always gonna ask you did you change what you want it because if you still want that thing then i'm gonna keep treating you like the person who gets that thing and that person doesn't do or say these things and so i'm not gonna entertain it i'm not gonna be the shoulder to cry on i'm not gonna be the one who sympathize and pat you on the head and says i understand why it's tough for you why it's so hard because it's not so hard for that guy and so be that people people dms us a lot of interesting ideas my reply to all of them they go what do think about this i always reply with two things i think that's an amazing idea and i always say it's an amazing idea and then i say when are you launching yeah it's always great amazing like just asking for you're just asking for permission so i'm gonna give you permission amazing there's no reason why this can't work oftentimes there's a lot of reasons that didn't matter when are you launching right and i do similar mine says sounds cool right they say have this idea what do you think i would love to hear your feedback your thoughts happy to jump on a call i don't even reply to any of that i just say sounds cool let me know when you launch it so i could check it out yeah i always say something and sometimes i i i'll reply months later like i'll save certain conversations and i reply right do you wanna talk about one more interesting thing on list have one thing from this deb beers thing that i just yeah i've been dying to hear it okay so okay so let me tell you the story this kind of blew my mind i gotta open up my notes for this because i i did you know proper proper research for this so why don't you put your notes in this document so i can see that it's just really long it's like two pages at notes i didn't wanna blow it up for this but let me just tell you this story i got you full and un unidentified attention you can't even read the you gotta listen to me hate saying alright so somebody in my family is was thinking about getting engaged soon so the whole like engagement ring process was going on and they were asking like you know all the questions you have because you don't usually you don't most people don't buy ton of diamond rings or something things like that so they're kinda like you know what's the budget you know the i see there's these four c's cut clarity you know which one should i care more about blah blah blah blah so and and and then they did this thing they went to a jewelry shop and they try some said just go try some on see what you see what you what you like and so you you're not gonna buy it from there go to a nice shop to try things on so you could see what shape you like what color you're you like what different prices will get you that sort of thing and they go and they came back and they said hey you ever heard about this lab grown diamond thing and have you heard of this yeah yeah yeah yeah basically there i mean that's all it is it's diamonds grown in the lab i mean just the way that like now you have you know for for many different types of products for meat they're trying lab grown meat so what if instead of farming animals and killing them and you know contributing to a lot of you know global warming you could just take a stem cell from a cow shoulder and grow a filet mignon right that's the promise and there's a company called memphis meats that's doing it and it tastes it looks identical to the meat to steak it tastes identical because it is identical singular molecular it is identical to a normal stake not the problem right now for meat is that it costs like ten thousand dollars a pound or something crazy so you know it's not economically feasible yet and and then there's this company i was looking at potentially investing is called vitro labs and they're doing this with leather they're saying hey instead of killing animals for or leather what if we could have a cruelty free leather let's just grow the skin in a lab and they're signing deals with you know what's big big name luxury brands you know the the sort of who's who luxury brands that they wanna offer a a vegan product but they don't wanna sacrifice the quality of the material so they said hey let's get you an identical material molecular matching material for that okay so i've been interested in this lab grown trend and diamonds with the latest one so i said oh interesting diamonds it's not the new it's not new it's actually much more commercially forward it's like out there and people buy this stuff it's growing in popularity compared to meats and leather which are kinda like still in development so so i start started looking into it i was like i was like is this kinda like well share what's going on and here's what i found the diamond industry itself is mostly bullshit and a lot of people know this but i dug into some of the history i here's what here's found that kind of interest me so before eighteen seventy like diamonds weren't even like there they were not even a a a a a considered rare so so are sorry plentiful sorry before eighteen seventy day were rare because we didn't know where to find them so like you know the mah raja in india would would have it in his crown or you know some egyptian person would have it in their in their garment but it was who's was so rare that you didn't even see it around it wasn't even a thing it wasn't even businesses around but then in eighteen seventy they find this huge deposit in i think south africa and so now diamonds become this like they realized oh diamonds are actually not in short supply there's tons of diamonds they found this huge thing and so all these miners go like a gold rush basically and they start my they start establishing diamond mines in south africa and then like six months later year later they all realize like shit there's now too much supply we're flooding the market with this stuff and it's we're all going out of business nobody can afford nobody could afford to to run the mine because we're we're flooding so much supply so the miners the but no so the miners like damn if everybody else just stopped i could make a bunch of money but it's like the prisoners dilemma nobody wants to be the one that stops so they all keep going and they all put each other out of business and so there's this guy cecil roads it comes around and cecil road starts buying up the minds he's like i need to aggregate all this supply in south africa so he starts aggregating it all he basically buys minds from one of the farms is called something something the the brothers were called dab beers that was his last name so it becomes the deb beers like mining an exploration group or something like that some name like that so that's where deb beers the diamond company comes from and so deb beers became this over the next hundred years deb beers becomes as monopoly they control ninety percent of the supply and the reason diamonds are considered rare is because dab beer owns all the supply and they just limit how much they produce from the mines they could produce ten times more but instead they intentionally restrict supply at the mining level then they this is so mono is crazy so then they created this group of two hundred p only two hundred people were allowed to buy from them called site holders and they said oh you're invited so so we control all the supply so we decide who we sell to and we only are gonna sell these two hundred and then you can go sell to merchants now we're gonna they could kinda hold these two hundred people accountable and say hey why is this person over here selling at this low price cut them off and like they just cut you off and if a new mine popped up they would go like the mafia and they'll go and just sort of like through violence intimidation or like even just like market tactics they would basically like put the mind out of business and take it over so like let's say you discovered a mind that had a bunch of yellow diamonds they would flood the market with yellow diamonds apply crush your economics you'd go out of business and then take over your mind and so they they would just find whatever you produce and they would just flood you and so so all the way up until about the year two thousand they owned ninety percent of this thing but i was like i was like why is this so if it's not rare where does the value come from and so the story is basically diamond mining wasn't big business right now away it was gonna okay is a good business and then it started to like kind of like plateau and p it wasn't really growing that fast at nineteen thirty six they say we gotta do something we got all this diamond production but with there's not enough demand now for the diamond production so they go down madison avenue and they find this ad agency and they find this one guy so everybody who loves diamonds today and girl's demanding a diamond engagement ring it's because of this guy george lock back in the day and they hire this guy they say look we need you to create demand for diamonds and at that time before nineteen thirty six people were not even giving diamonds as an engagement ring it wasn't even like rings weren't even a an engagement process it was like very rare that people would do that most people just kind of did an engagement as sort of a different sort of agreement and so he does a big study and he says okay look what we need to do is this we need to get men to buy the diamonds for women and we need the women to believe that diamonds are the way that your man can show you so for women it's like if you want the man to say he loves you we need diamond to represent love diamond equals love that's like one side of the board they said on the other side men the bigger the better the more expensive the diamond the more of a man you are so it became diamond they came out worth and it was it was like some like ridiculously obvious statement that they came out with right so they they had a bunch that they've done like diamonds are forever is was named i think one of the most i think it was named the marketing slogan of the century or something like that i last hundred years it was voted that diamonds are forever was the best marketing hook created because it created this like demand for diamonds so why is that so so so there's a bunch of like aspects to this so first how did they build demand well it was basically in old school influencer marketing so they decided alright we're gonna make diamonds look like the gift of love and so they went to hollywood and they went to all the producers and they said we will give you producers here's a beautiful diamond for you to give your wife here's a diamond for your for your for you on your your bracelet or your necklace your earrings or whatever and they basically said hey we will give you these diamonds for free producer but you need to have a scene in your movie the climax of your movie where the man professors his love for the woman he needs to open up a box with a diamond ring inside and then she needs to have an amazing reaction like she needs to be won over because the guy did that and so they went to all these movie producers in the movies now all have these scenes and you could go back and watch this montage of before this nobody was doing this in movies all of a sudden every movie this is the key scene the guy pronounce his love for what for the woman and gives her a diamond and she says oh my god i love you too and kisses us him back and so they like use that kind of inception then they went to fashion designers and i said hey would it be a shame if if if if you didn't say that the trend next year the big trend is that diamonds are in with the let's call it the trend to diamonds so they created this thing called the trend to diamonds and they just got all these fashion designers to ambiguous say there's a trend of diamonds so now you have the the the high art people saying this and then you have hollywood showing it and that was like the main sort of brainwashing mechanism of of the world at the time no social media no nothing and so then they said so then you know the ad agency starts getting you know clever they're like alright how do we make the diamond proportion to the man's success what if it was you have to spend one month salary on this and they went with one month salary and then they upped it to two month salary and then they had an advertising campaign that said how do you make two months of salary last forever buy a dime oh man look amazing right and then and then they were like okay but hey we all know that diamonds are actually not that rare right so we can't have people resell these so they said oh first of all if you make it the the the the ultimate gift of love the woman won't wanna sell it the guy won't want to sell and then even if they do here's what we'll do dealers the you the the merchants who sell this you cannot take diamonds back because diamonds even though they are like seen in the world is like a store of value it's like just jewelry it's like you know jewelry is kinda like a safe way to store your wealth it's like a car if you take a diamond out of the shop it's lost fifty percent of its resale value and the dealer doesn't want you to know that so they won't even make you an offer to buy it back so they've banned merchants from like making offers to buy it back because they didn't want the merchant to tell the customer hey once you buy this thing it's worth half and so they said don't even make an offer and and so they they kinda like killed the resale market and then they created this diamonds are forever campaign so that you would not wanna sell your diamond and they did this country by country so like you can look in any country you could see this chart so it's like the us goes through this curve where no one's buying diamonds to like seventy five percent of engagements are all through diamonds and then ninety percent it gets to like ninety for something percent are our engagements are done through diamonds in japan they they're like i we we have no market share in japan they go they do do the same marketing playbook there it goes from five percent of bride have a ring to sixty percent in twenty year in a twenty year period and d beers own seventy percent of that market share right and then they started creating other marketing gimmicks like the right hand ring it's like if you're an independent woman you you know you don't want this ring on your left hand that shows that you're kind of owned by this man wear a right hand ring you need a diamond on your right hand that says that's the right hand ring the twenty fifth anniversary ring the upgrade ring like you know just show that you're doing better than you were before and so they created all this like they literally fucking created the demand and they restricted the supply it's kind of unbelievable so that that's kinda like the that's amazing the core of it there's some other stuff like you know there's like sort of the blood diamonds thing which is like the bad p r around it which is that these diamond mines were a kinda shitty conditions to be in but b they were like basically using profits from the mind to fund like war in the area like militia war in the area so that's kinda like you're basically funding conflict in way and so the the diamond industry tried to like after that movie blood diamond came out to tried to like clean up their image but then lab grown diamonds started coming out and and so the lab grown diamonds come out and it's like oh shit so first they created a marketing campaign that says real is rare and they basically were like if it's real that's what makes it rare which is what makes it valuable so if it's a lab grown thing that's nothing and then they refused to acknowledge it they refused to sell it they refused to care about it but customers were like dude this is it's indistinguishable from a diamond then naked could i cannot tell what's a real diamond like mine from the earth or or made in a lab because material again the composition is the same it's not like a fake it's not like a fake diamond it's the same material it was just grown in a lab rather than grown in the earth and so you always get the the shane c commercials right and they say like you don't wanna get them from a lab from a lab it's it's it's just like every other one right they're all exactly exactly it's not special and so the problem is it's still growing in popularity because they sell for about thirty percent of price you can get like a way bigger ring that looks identical to a diamond ring that is made of a diamond but it just happened to have been like it's like do i want my coffee sourced from you know canada or from philippines or from africa like it's kinda like where is it sourced so some people care but it's growing a popularity so then dab beers and the diamond industry they like did the last kinda like stone cold killer move for years they were like lab grown is fake it's bullshit don't buy it they but they but it was just growing a popularity anyways so they're were like alright shit we gotta it do something else so then they created sign up called light box and they start producing lab grown diamonds everyone's like oh my god does this mean that lab is legit and they're like no no no no lab is for people who can afford diamonds so we're gonna sell ours so they under undercut the price like crazy so normally a lab grown dime will cost like thirty percent or forty percent the cost so it's like a fifty sixty percent discount and but they started pricing they here's that like a ninety percent discount of a real diamond just to ruin the market value of at the per brand perception of lab diamonds and they said this is for they said they came out in a state but they said this is for emotionally shallow events like a sweet sixteen or like a qui narrow party by the by the lab grown for that don't you know so there this is their latest tactic to try to like keep up this big myth this big lie that diamonds are this rare valuable precious gem and it's like actually this complete bullshit this is amazing research so this is a good one this is a very good story and what but here's the thing where we are at maybe it will change is us in our thirties we all do the same thing which is right before we get engaged we say this is bullshit yeah i will not stand for this i will not pay this amount of money right my budget i'm gonna set it really low i'm gonna get a fake one or i'm gonna get a lab girl like i will not buy into this and then you get into it and you say she's wants it's gonna make her happy she's gonna make her way yeah and we all refuse to buy into it well well more of more people are starting to to go the other way but but yeah it's it's amazing that this is still the majority right given now that lab grown is visibly identical and you can get a way better better looking diamond for for cheaper price it's amazing that that like the really the utility doesn't overwhelm but like the branding is that embedded it's that strong after so long and and actually there's one other part which is that eventually you know the diamonds do the they the dab beers did lose their monopoly i should say so like in the year two thousand they basically broke up the monopoly because they're getting a lot of public pressure as a monopoly the the buyers were kinda sick of being like constantly threatened by dab beers and then people found new minds in australia and all these other places where they couldn't like you could kinda just in africa you can kinda like c people but in australia it's a lot harder to like go c something a minor in public to like just fucking give you their mind and so and so they've changed a business strategy so but and on the last factor by the way is there's this guy the family that kind of like created the real monopoly is the oppenheimer family and they've run this thing for years first guy oppenheimer he they they're they're very wealthy so the the business i think is like a ten billion dollar business i think they sold half the steak for four or five billion recently and i also think they own like fifty percent of louis vuitton or something like that they they own some other stuff too but but anyways they couldn't the the the the in the family there's no one to take it over anymore no one wants to run the business that nobody none of the young generation they didn't want they don't want the business there's nobody there's no air and so they're like shit there's no air business is still good but it's getting harder and we don't have somebody to fight it and so they actually switched strategy so they broke up the monopoly and now they shifted from like ninety percent market share to thirty percent and then they started rolling out their own retail stores and profits have gone up but they're kind of like their you know they're their control has gone down to power has gone down and i would have to if i had to bet you know i'm a i'm a very amateur historian and so i've read a lot of these stories if i had to bet i would bet that once you break up a monopoly for a family owned business i would argue that the odds the the odds are the family are now actually going to get richer it seems like what is what what do you mean well so for example standard oil this is the same thing in the nineteen twenties teddy roosevelt said nope standard oil you are the d beers of america you own eighty percent of oil production you can't do it anymore so they broke it up into five or eight different companies and some of those companies are exxon mobile bp right con and like five or six other companies that you probably know of and it made rockefeller get significantly richer because he owned a small stake into each one right and they all competed with each other and they boost the revenue boost their profits and they all made and and he made significantly more money because of that and that was the big source of his wealth is when they broke up the company and i would say that if facebook and instagram had to compete with each other it would actually make zuckerberg richer same with youtube and google if they had to compete it would probably make them better and thus the owners a little bit more rich exactly i i i agree that's why when people talk about breaking up facebook it's like well you know what this gonna do right like they're all gonna become more valuable and the services will become better but it does open up more room for competition whereas when they have an absolute strangle hold than you know it may not be as as lucrative and it may not be as could of a product but it's very hard to break break in yeah that was great that that was that you well there's also like an opportunity here right like as i learned this i was like okay i know this is not new but if i just sample the population it's like on one hand you do two surveys one survey they did was hey did you know about lab grown blah blah here's what here's like look you can't tell the difference look it's made of it's actually the same material composite the same material as diamond it's just grown from lab rather than mine in the earth hey you don't have to worry about the like ethics of the mining because it's not not mine from the earth seventy percent of like millennials are like yeah i'm totally open to that that sounds great but then at the same time the market share hasn't caught up yet so i think that even though this is not a brand new thing i think that people could create really valuable brand i i'm curious if somebody listen to it wants to go and basically take a education based approach to selling this because i think the more you educate people the more they wanna like the more willing they are to buy and if you're the one who educate them you get that first writer of refusal to sell them sell them their first lab grown diamonds on and i think i would bet that millennials won't do this but what's the generation after that zeke i believe they would am the eighteen because you know they're so politically correct and they're very they they they they have a high bullshit detector i believe and for me and my friends a lot of us were like this is not the battle i'm going to choose right i'm just gonna i'm just gonna you know buy my way out of this and and and we'll fight a different battle right with them i don't i would argue that there's a good chance that something like that could happen i don't think it will happen now but i think in ten years when the eighteen year olds get in their twenties and thirties and i would bet money i i i would bet my money i think that i could work as well so i'm bullish on this too yeah that's great alright do we wanna do is a good story that that yeah we that that this is gotta be our our our youtube clip that was a very well research and very good story good job very much so that's the episode we'll see let's see if this one's a hit i think it was kind of interesting what do you think then i thought it was great the dab beer stuff is super super interesting and and the intensity stuff the the sushi story was great loved it good have intensity you dunk on somebody this week he's said did you really can you dunk how tall are you he's mormon men of course he can dunk so i'm six jump apparently it's like the basket isn't isn't it isn't it the basketball of of the like i whenever all my mormon friends they it seems like they always are playing basketball on sunday all of our churches have basketball courts in them and so even like non mormons play basketball pictures lot now are we talking six four you could do wind mails or we're barely scraping the dunk through or was so you know like when i was younger around i in high school i could do like tomahawk and in one eighties and like pretty good dunk but you know over the pandemic i didn't i didn't play basketball for like almost a year and a half so i didn't know if i still had it and last night i just drove i was going down the lanes actually a buddy of mine jumped with me and i wasn't planning on doing them like that but i was just i was there and i had to do it i dunk on him can you please send me a video of something like this chair is i'll i'll tell of yeah you you think your guy that would lie at all but i would love to see this i don't think that your a guy that would even exaggerate a little bit yeah not i would love to see this i don't have the video of me dunking on the guy but i'm sure i have a video of me dunking so i can yeah can can i send it to me i would share that in a heartbeat i would love to brag about that i i are you're six four we've never seen ben real life by the way you're six four yeah last company i worked for was all remote and we had a off we all met each other for the first time and everyone was blown away they were like oh i didn't know you were one like i if i was one percent the company told me she's like you have short energy i can't believe here talk wow i know i dude i saw this really hilarious tiktok yesterday where this girl just goes oh i'm i go around on live streams and i just give people compliments for i i call it i i go we love our short kings and she goes to tall guy's streams like normal height or taller guy streams and she goes we yeah we stand our short king we love our short king with kiss face and the guy as you clip together their reaction and they're just they're all like we love our short king and they get excited they're like wait what like i'm six i'm six i'm six and a quarter like i don't know who you call a short king and then like and everybody gets like super butt heard about it right away it like really fucks up their brain and she goes it's hilarious just call them like my short then please send me a video of you duck it on fools i would love that that would make that would make my day i'll send to you right now sean sam how how tall are both you six six ones yeah we're we're both we're both of similar height and weight i think i mean we're i like when when when people meet both of us they say you guys are much bigger than we thought and i would say that when we're together we look big and tall and sean you look taller than you are i think too good i don't know what that means but i'll take it it's better than we call a short king well i think this because you got big hair that's right that's right you know what i don't get do you do you guys feel tall at six foot and six foot one no i don't if you feel average height right like to me that's like six foot six but like if you look at global averages or even american average like the american male height is like only five times right or something i'm fine yeah yeah it's like it's short you guys are super tall which i don't know there's a disconnect well then you're a giant i guess so yeah by that logic no i don't i don't feel tall i feel i feel thicker than the average person that's for sure as you are so ben when you dunk on the guy did you like scream do what did it feel like i mean i've never dunk on anyone i've only i've dumped a volleyball once that's the closest i ever got it was like i actually not volleyball i smaller than i mean it's pretty good that's that is pretty good i was like a high school so wasn't it great the guy was a friend of mine i had we we've been playing some pick up at a mormon church actually and i just won like four games in a row i think people like morale is pretty low so i just played it cool i didn't say anything i just kinda randomly by the way i'm not being prejudice it's a thing that mormons like it's like i've always known that there was basketball courts at the church and it's like your church is like a community event right you hang out there after church yeah we have weekday events there sometimes especially for like youth and like yeah people play basketball there yeah yep yeah so it's a thing it is a thing sam form thing to go dunk on someone polite as you did like it's such a moral to politely done just like and then like to drink a coke i don't do right lot many latter saints many many members of the church and too drink a lot of soda because you don't drink coffee or tea but i don't yeah whenever i go to utah like i'll go to the drive through at these like soda places and they've got the best sodas like the weirdest combinations i love it so i'm i'm tim mormon man i'm an honorary member i hope sam for pepsi guy coke i coke zero all the way all day ben coke or pepsi i've i've actually never had either in my entire life what oh amazing that's amazing okay great i i saw this great reddit thread that was like brands if their slogan were true like it's like a truthful brent brand slogan and the pepsi one was is pepsi okay i thought it was so fucking clever it's like the thing at the restaurant you order a coke and then they hit you with is pepsi okay alright that's the episode let's see we've we gotta cut those in the clips so we had a bunch of good ones see you i feel like i could rule the world to know i could be what i want to