SaaS CEO QUIT His Job To Start A Trash Company

Date
Duration
66 min
that's a great idea i'm glad i brought this up i should do this i love how you were like you gave me a great idea but the thing you said was completely different than what i said that's how that's how this works that's how this thing works you to you that's a little yes and there for you told my best being i feel like i could rule where i know i could be what i want to from at all in it like a days off on a road less traveling alright we're live sean what are we what are we talking about you're kicking it off well maybe you should introduce yourself i don't even recognize you because it's new year new you am i right sam save me new year new year same shit as always yeah nothing nothing will change i i have i didn't i purposely didn't set any goals this year i'm just gonna go with the flow well why what do you what do you think it well i wanna talk about new year's resolutions and stuff at first i have to apologize we did not put out a lot of content over the last week or so normally who cares no big deal and i thought well you know this is good let's take a little break spend time with the family you're a new dad i'm an existing dad let's just be quality home home bodies here and family men family first right but the thing is about family first is that the time i need podcasts the most is when i'm with my family this might sound crazy to people who aren't podcast cats people but i know there's other people like me out there who you love your family you spend a lot of time with your family a little too much time sometimes with your family and you need these little mini breaks i was taken out the trash and i was then i had like walk my dog and i was like i went to my favorite podcast channel and they didn't have anything new for me and i was like damn this is what i needed i needed a little break from the family world just to go and escape who's your favorite podcast i like bill simmons he's it's because i like to just listen to basketball stuff or or sports things and so i will and i've be listening to him since i don't know two thousand and six or something he's like the first podcast ever ever heard so i have this familiarity built up and when there's not a new episode i hate it and i realized we're that person for some people out of there we are there we are there escape from family card or escape from the boring you know chore and i know that it is holiday but i bet people needed us more and we weren't there so next year we will be there that's that's my commitment to you guy out there who's who's has to run errands and deal with a bunch of bs we should have just done reruns so we have done a rerun and it been alright just our voices actually just as asmr of us saying not since just gibberish for hours did you have you ever had seen this louis ck k skit or like are one of his bits from his stand up thing where he talks about being a dad now that that you're dad you're gonna start to appreciate this one joke it's not even that funny you know some people were like it's so true that's that's hilarious this is just it's so true it's not even that hilarious what do he saying he talks about he's like the greatest thirty seconds in the world he's like you get what the greatest thirty seconds in the world is he's like when you put your kid in the car and you fuck get him into the car seat you finally clip it all together and then you close the door and you have like thirty seconds while you're walking from their door back to your door and that thirty seconds of silence and salt is everything in life and it's so true this was the the first week that i experienced where i was like oh a break would be nice because my my baby has been perfect mostly but like she goes to like a week of growing and she'll cry more than normal mostly she doesn't cry at all and i remember there was a day where she cried for like an hour and i was like alright i understand why why why people request breaks because before i was like why don't i ever wanna leave this today i've i've i'm getting so much dopamine from it now it was the first time that i experienced the brakes so i'm slowly understanding some of these things did you know how chill i am when mine like our our nanny will be like i'm sick or whatever she calls out sick or you know hey my my daughter's visiting from college can i have the day off and dude i get i in my head i'm like yeah course no problem but in my soul i'm like in enraged like how dare you make me spend all day with my kids how dare are you how i have to look after for my own like ill this is it's injustice that has happened to me that don't you feel guilt you don't feel guilt you're like the guilt being why am i so reliant on this person i experienced that a little bit we have a night nine i'm past that i've fully accepted that that is the way i need to live and that that is a necessity and actually a right of mine a core a core human right and american right of mine by the way right up there next with aioli being just flavored mayonnaise night nurse is beautiful rebranding it's basically just this young woman who i have no idea what her credentials really are but she just like plays at her phone while she lays on the couch next to my daughter and when she cries at this point now it's only one night a week or one time a night and she gives her a bottle and then this goes back to sleep and i'm basically paying someone a full time salary to live and sleep on my couch right because they call a nurse i think there's hooked up of medical compose in ain't there called it just called like sleep sitter and it's a babysitter said we just pair you know to help with one one one moment while we sleep it feels a little different than night nurse yes beautiful rebranding by the way i think the the aioli for this is got a vehicle pair by the way they're like what a word what a fantastic word okay we can move on yeah o pair is a a beautiful one too by the way do it we're thinking get about getting no pair and i was like wait so we just get this like young twenty three year old who's just gonna be living at our home and it's kinda weird it's it's pretty weird when do you think about it it's weird right okay so now i wanna talk about resolutions so in the past do you do resolution you said you didn't do it this year is that part of like chile yeah so so so what i do is i have four categories and i named them all f's because it's cute so family fitness fun finances so i'll usually have a finance goal like i wanna make this much money i wanna launch this thing do this that's a business thing friendship would be the last one and i was so excited for myself there but okay finances works too that that that's fun that's fun so forgotten fifth effort that's fun so fun is like trips i wanna do this with friends whatever family is you know sarah and i wanna achieve this thing together we wanna communicate more i don't know whatever it is and then fitness is you know this much weight lifted this whatever normally i do that right now i've not set it and i'm said i'm gonna do quarterly but i'm not gonna start it for another month yeah oh dude i'm in i'm on i'm in the same boat i have a very very similar exercise that i do i think mine are like you know work play love and you know whatever fitness or health yeah know something like my branding is is a lot better you should do family fitness finance it's fun well i just don't wanna use your thing now you're like i'm gonna do sam's news resolutions today just kill me now alright so it's so so i agree with what you normally do and i normally do the same but i don't know why i had a extreme aversion to it this year and so i looked up some alternatives to new year's resolutions resolution so the version i think came from a bunch of thread boys on twitter i think honestly there's just like a lot of content on twitter right now of people being like just wrapped up the annual plan annual review of twenty twenty three in my predictions and plans for twenty twenty four and i was like just just too much for me i can't i i need to just get away with that yeah and no one had some and and in general i would say if i try to think of alright what is what is the new stuff i'm gonna do it's such a small boy attitude to be like yeah i waited till the a waited till the first to do the things i wanted do it's like no i like anything i wanted to do anything i realized i should do a decision i just made in in that moment and started doing it immediately i just did it on november twenty first instead of january first and so i think what your alternatives okay so a couple all terms you tell me if you like these or not so saw this on tiktok this is definitely such a a sort of gen z approach to life they go here's resolutions goals ugh alright what are you by my dad bingo card new year's bingo cards so here's here's how new year's bingo card works i i don't know how many things are on a new bingo grid i think it's like sixteen squares so you just come up with sixteen but also leave a couple blank if you can't think of them gen z that's how we roll you just come up with some things that you might do this year it's a maybe it's a micah micah on a travel micah backpack back through central america might not though might start dating somebody also find alone and that's blank you just come you know you come up with squares of things that might be fun to do this year got it and then you just see if you do them and if you do them bingo you just try to you shade it in you you shade in the square and you see yeah you get a bigger card and it's a low pressure vision but it's like an actionable little vision board and i was like i think i kinda like this by the way on my bingo card this year if i were to do it i they're in houston they're doing a zero g flight and it's five grand and they take you up into this you i've you seen that they take you up until like a seven forty seven that's like empty and it's like full like pillows and you float for like twenty seconds at a time that's gonna be on my bingo card this year i'm i'm scared of it but i so i might do it might do it what an attitude what what a new what a refreshing attitude to the new year right so the gen z bingo card alright here's another one this has come from the the psychology world here are my new year's anticipation what what is that you just say things are looking forward to this year you just brainstorm you just say oh man i'm looking forward to that that would be so fun though would be amazing and the reason why is these psychologists did a study and they found that actually more joy is derived from the anticipation of an event from versus the actual event itself and like i just had this one my kids for christmas like we did the elf on the shelf thing and just in general like the build the whole build up to christmas day and the idea of christmas morning and opening up all your presence like i got twenty five days of joy out of that from them because the anticipation and then on the day out of here they woke up they started ripping presence open they didn't even know which one to play which toy to play with and and it was over like an hour and then they were like okay can we have cartoons with breakfast now and i say yep alright i guess back to the routine and and it was kind of done and i just realized these people are right new year's anticipation might be a thing because instead of planning and committing like some some brute alpha saying i'm gonna do this you just say oh i can't wait to have some x x experience i can't wait to do why and that that might be a little bit more more fulfilling what do you think eight alright eight i give that that's good wow okay i thought you were pretty yeah card bingo card is cool and i you know anytime you said if you say i read a study that said this it's like saying it's like when a restaurant has a sign that says world's greatest cup of coffee i have a rule that if i see a restaurant that says world's greatest blank i always go to it that's my rule i think if you have the audacity to say that then i won't give you the i'll try it so that that if you say yeah so like here hearing someone would say a study once said just makes me weaken the knees and gets me a hot bother so i'm gonna know the funny thing by the way so i saw that and i was like you didn't see a study on it that's so i was like who i was like for the first time ever i was like yeah i'll take the special right like you know the way to read special you may never ordered the special i was like let me read the study and i scroll down and it said university of scranton i was like pretty sure it's a made up town from the office i don't think scranton exists and so oh oh d mi flynn came out with a study this year so this is probably bullshit but nevertheless that's that's where the study came alright here's another one there's this guy on on twitter that's he's made his brand all around the idea of obsession you know this guy no i don't i wish you ocd guy what's what's what is it know basically it's like a good version of oc ocd he's like anyway he's all about being obsessed and so he goes he goes my he instead of new year's resolution he goes my year of obsession he goes i believe that a one year obsession can change your life that's awesome that's an awesome sentence right that's like actually a pretty powerful sentence i'm in i read it i was like i'm in and i closed the tab i was like i even wanna anything else you say is gonna make me like you less than that first sentence morgan household had the guy we had on he had this great quote he said people don't remember books they remember sentences and i try to make like memorable sentences that's a memorable sense that's a beautiful sentence and i think that that is so true that one a one year of obsession really can change your life if you just said this year i'm gonna be obsessed with x and you just started to just rev up that engine of obsession and whether it's around you know working out or it's around having fun or it's around you know this company that you're gonna start or whatever it is creating content whatever it is i think that's just an amazing attitude it's diff for some reason it's different than a that's the best i would even say the year of like identity where you i mean obsession is actually better but it's like a year where you change your identity i remember like do you remember like three or four years ago when i was kinda p and i was like this is the year i become a fitness influencer and i was joking but i was like i was gonna i i was i was gonna make fitness part of my my identity right it's the same thing obsession identity it's that's a that's beautiful that's a beautiful sentence that's a nine that's a mine okay you're in on that one so okay but other one forget forget looking forward do a new year's reflection so and just forget the to the to kinda to do list of here's a bunch of promises i'm gonna break to myself you know like which is what the news resolutions tend to be instead just triple down on the reflection so really take a walk down memory lane open up your camera go through your camera roll go watch you know january february march april write down with some of your your best experiences were you know just do a little bit of a journal entry kinda to end the year send a few thank notes to people or moments or you know people who or or you know experiences that you had with people just talking about how great they were or you know how much appreciated it having them reflect on you know maybe every everybody i think everybody always says oh man i learned so much and i grew so much and then if you ever say awesome what what'd you learn if the writer's block occurs suddenly suddenly silence silence sweep over the room try to actually assess out like what did i really learn and what were the big learning moments for me this year this happened and my i learning was x and i did like a monster reflection exercise the other day so fun and i think that people should do this in a more intense way forget like the method just just do it in a more intense way just like i'm gonna actually really try to dig in so i've been doing that every year for a while and i would just put them in google docs but now so like if you're listen you're less don't know what day this will go live but if you go to the anti nba dot com you'll see my reflection and the anti nba that's just my personal blog i barely ever share i don't give a shit who reads it not that many people read it because i don't really share it but i started doing this publicly now just to reflect and my family will be able to read it in ten or thirty years which is awesome right imagine when your mom was coming to india if or coming from india if she instead of just telling you the stories you could read her blog what she thought then and so i've been doing that a lot lately it's awesome it's really fun and it's awesome to go through your camera roll because your camera tells you exactly every month what's going on really relationship hack learn for this from tony robbins he's he basically said once a month he's like me and my he's like it's very easy with your wife to like or your your partner and just to to kinda like get get into some routine where you're just like mostly your focus and energy is in your work or your kids or your whatever and like that kinda dating time has gone and people try to do to try to like you know reign night the spark with like oh it's date tonight but like you're both kinda tired and you know you already have had a bunch of conversations not that much of new stuff to share it's okay what's new you i don't know the same things you've been going through we've put together the month my balls weren't in town and they're were like hey sam here do you guys wanna watch a baby and you could have a date night and we're like yeah but could our date might be we're just gonna go upstairs and scrolling on our phone yeah that sounds great sam gonna turn on a bath and sarah's gonna leave the house yeah like that that that was our version of date night so well i have that all the time in that case but tony robinson said that he does actually exercise called flooding which is he's like real romantic he's like just sit down and basically open up the you know the camera roll or the videos and just watch together you know something from like a year ago three years ago whatever it is and just kinda flood those memories together and it will almost bond you because you'll both ex you'll both experience what you've already experienced and it's a kind of like low low bar way to it's sort like the minimum dose you need to get like sort of a maximum impact in terms of close you feel with somebody and i i've been doing that it's it's pretty awesome don't do it every month but like a different time time you should blog this just play create like a blog that no one that you don't care if anyone reads and and kind of forces up to write on there it's pretty awesome but dude whatever i write something everybody reads it i guess like super fucking upgrade don't share it it's just it's just like you know like i you know my big thing is i read a lot of history it's crazy people used to like journal and diary remember when you're a kid and if someone told me about like having a diary and i'm like dude that's what like chicks do i'm not gonna write a diary now we're just gonna rebranded it called it blogging and it's way more fun you know do i have it here not still in the other room right now but i bought not like a journal because you know most journals are very small and that's great but like actually writing in a journal can be kind of it's kind of horrible it's kinda limited i bought one of those artists sketch pads like a huge like fit card stock canvas thing this thing is amazing it's a absolute pleasure to write on and draw on i don't feel limited in any way way better than the trip i i really love this i leave it on my desk days and i just have it there i could take notes on one side i can scribble an idea on the other and it's just the idea of a sketch pad it's just way better than he's like yeah but in twenty years your kids are gonna be like why did dad just make these stupid s's with the six lines like what is the what is that what is that doodle he keeps through a dumbass s that everyone does well like why does it keep y'all tubes like over and over i again dude there's no chance my kids care about what i was thinking when i was thirty five years old or that's the reality i will or maybe maybe one day one little thing but but no alright last last one here for new year's so we got the bingo card we got anticipation we got the obsession we got the reflection the last one is just this one's actually not it's kinda of the best one to end on but the magic word and the magic word is you pick a theme for really just the month so you you forget the year yours too long you just say alright january my word word of the month right now the the theme of this month is gonna be playful flirting i'm a flirt with everybody right you just come up with whatever the word is i'm gonna take every situation i'm gonna try to infuse this word into it or as as often as i can i'm gonna try to have this be the theme right i that's great what yours gonna be just like pizza that's what my i think my ranch is pulp yeah what doesn't get better with ranch for rich that's so funny yeah i think january is just carbs no i i think word is good well no matter of which one of these new year's you pick just remember january twelfth january twelfth is national quit states it's the second friday after the new year by that time i think like more than half of people have completely abandoned their all the guy who the founder of that that company sliced pizza there they're like a yeah a nationwide like pizza delivery thing he's like he he said something like january twelfth twenty fifteenth he's like he's like hey sales will be down for the next two weeks but then our biggest day of the years coming he's like is that real super super bowl of pizza delivery is on national quit day when people give up on their on their diets by the second week of january and then move on so yeah that that is what it is second friday of of jan that company by the way is killing it who would have thought who not i not i is the not i not i alright let me bring up a juicy topic i got a big juicy one i got one that when i was researching this i kept giggling and i kept laughing as a by this topic it it is it is awesome it has made me so happy and let me explain why so i've got this friend i met him hampton i think he said that you knew him through one of his software companies he won some contest we did his name is spencer scott and he owns two software companies the software company that i think he spoke to us about it's pretty funny you go to like your website so for in our case let's say m m pod dot com and you could see who's on your website and you could video call with them and it just pops up and it says hey you in austin if you have any questions i'm here in real time you can ask me questions whatever he's got these software companies i think they probably do for five hundred thousand dollars here year in revenue who makes a great living well something happened to him and the way that he reacted to this it's just hilarious so spencer lives outside of dallas and apparently there is an issue where the trash collectors come and they leave their trash bins like they come and pick up the bins and they leave them like all over the place and so seeing that he's like a scrappy entrepreneur he went on looking at a photo of that like we should post a photo of this on the youtube channel there's somebody's trash cans like one looks like you got in a world star hip hop fight it just got beat up it's on the ground another one is just at the neighbor's lawn and then one is where it's supposed to be and he's like this is how they left my trash again today and it makes and it made the neighbors really angry apparently people he had heard like people complain about this and so the the group i guess it's it's it called wiley texas paige wiley texas yeah it says whatever whatever his neighborhood is like residents and then it's in in the little town that he's in and he explains this like in a really funny way he goes we've got my my new my neighborhood is mostly one of these fancy neighborhood gated it's a gated community we've got twenty four hour security hell we even have forty eight forty eight hour security if you take into account all the karen that live in my neighborhood and report stuff like we're just full of security and yet our trash it's just so annoying that once a week the the company picks it up and our cans are left all over the place so he makes facebook post in the neighborhood group and he says hey neighbors is anyone open a switching trash services to a better option my wife and i are mildly frustrated with cards and we've made jokes that we feel we are like unpaid employees every week we play a fun game but where's well though trying to find our trash cans which are either in the ditch or hidden in our neighbor's yards whatever and then a hundred and fifty people commented on that and so this guy spencer scott he calls himself he's like a joe jehovah's witness a b2b sales apparently before he started a software company he would go door to door selling internet services or i think phone lines things like that so he's just like a like a door to door sales guy then you got to software and he's a pretty scrappy guy and he goes hell i think i'm gonna do this he finds out that the trash company is actually charging something like fifty bucks a month for three hundred houses he does some math he goes this is kind of interesting and so we start sending an email or and see makes a new post in the facebook group and listen to this he goes in order for this to work we need two hundred houses to sign up and commit to switching vendors i and this is a great post by the way i know this is a huge ass and you're gonna you're gonna be taking on a risk on a new startup but i can assure you we're gonna be light years better than cards and this is a good part if we aren't i'm sure they'll take us back i've got everything lined up including two advisors who've been in the industry for years what do you say you wanna help us start start a trash company with me and so we creates this website where he just googled like referral programs and i linked to the website where tim ferris he actually made a blog post where we talked about harry's their their pre launch strategy and so he made this count if you go to his website his website is is it lone star trash dot com right by the way it's hilarious this website and so if you refer a new customer you get a t shirt if you refer ten customers you get one free month of trash pickup and so within like twenty four or forty eight hours he sets up a stripe a stripe account he collects fifteen thousand dollars in sales and so with that fifteen thousand dollars he says shit i'm in business he goes out and he buys two hundred trash bins because that's i guess how many customers he got for month one and there's a picture of all these trash bins in his driveway then he goes on facebook marketplace searches like within five hundred miles and he finds a trash like a trash garbage truck for sale for forty grand apparently am i didn't know they allowed this but they give you a line of credit up to sixty or eighty grand for seven percent interest he uses that and he buys this truck without ever seeing it so he calls the guy and he's like hey do a facetime with me whatever spends two grand gets this truck ship to his house now he's in business and tomorrow is his first day in business and he's two tomorrow he's gotta get about four am it's one day a week it's got with a i'm gonna go with them not tomorrow but over the next few weeks we're gonna i'm gonna get a video i think we gotta go do this but this guy has started a trash can or trash business and so in so let me see i have his math here he was like was i think a bad year is gonna be about a hundred and fifty grand in revenue i think a decent year will be two hundred and fifty and i think a great year will be three hundred fifty and if it works well i'll expand to new regions and it's crazy fascinating that he's doing this and he's doing it mostly in public where he's like tweeting out all the stuff that he's doing and it's just so funny that those guy's doing this because he's like making a joke about it so for example he bought hoodies for himself and i guess the one employee he has and there's what's the t shirt say it says tries a it's his great days start with a good dump picture of his garbage and i i had him like interview for to get information for this pod i asked him all these questions that i wrote down and he's taking a very technical like tech analysis towards this he's like look at the search of the seo for the largest company waste management they have this many pages but the second highest in the country only has six hundred fifty pages i think i could rank there by doing x y and z and it's crazy fascinating and get this so one truck holds i gotta remember this one truck holds two hundred bins worth of trash and those two hundred bins worth of trash cost two hundred fifty dollars to dump so the costs are gonna be the the truck the cans which eventually pay off pretty quickly and then labor so right it's a pretty fascinating business and i cannot believe that he just went all in on this and he's making it happen i appreciate people who do this so much we i love this story and i feel very invested in this i've invested in a lot of companies but i feel invested in this i need this to work lone star trash i feel like we should single handedly pump this and to all listeners in the where is he dallas he's thirty minutes outside of dallas and he explicitly said he goes when you talk about those pod on the pod i'm afraid that too many people are gonna go to my website and there's a buy now button and i'm just gonna have to like go through all the work and refining them and telling them we can't service them so i have to remind people he was only servicing one region right he's he says my neighborhood has i think three or four hundred houses and then there's four hundred houses in the sister neighborhood he says the trash collecting companies currently charging thirty three dollars per month per bin so most houses have two bins so it's sixty six bucks a month so let's just do the math here sixty six bucks a month just his neighborhood that's twenty six k a month three hundred sixteen thousand a year double it for for both and that's like sort of six hundred grand of potential revenue if he got everybody to switch of course not gonna get everybody to switch but i do think he could do pretty well so here's should we brainstorm a few marketing tactics but it's actually could be potentially bigger than than we think so he goes he goes i he goes i talked he goes basically i went and talk went on facebook marketplace and i found all these trash guys who are selling these trucks and i just played dumb with them i was like he's like i didn't even play dumb i am dumb i don't know anything about this and so he makes friends with all these guys on facebook marketplace who are selling trucks and he's like i fly up there and i meet one of them and he's like this guy is in oklahoma you would think that he's just a country pumpkin his business did nine million in revenue two million in profit he owns a plane that he flies around in and he starts talking to these guys and he learns that there's a small town mckinney which is north of dallas i guess it's a small city they they just went out to bid for them to get a new trash collector it was fifty thousand houses and the contract is twenty million dollars a year and that's a relatively small region outside of dallas so it potentially could be bigger and we know we talked about wayne his a billionaire who started auto nation blockbuster and waste management now we used to own the florida panthers and then we talk about bradley jacobs who's a multi billionaire who started also with trash businesses maybe it could be bigger than we think spencer if you're listening into this which i i'd be stunned if you didn't listen into this giant segment about your company me and sam we haven't talked about this i don't know if sam school with this but we're gonna buy your next truck for you sir we're gonna invest in your company and we will fund your next truck and that will be the m trash truck how many other podcasts do you know they'll have their own trash dude i would one hundred i would i would i would put up twenty grand to exactly we're both in for twenty grand will buy the next forty k truck whenever he's ready to to expand this we'll come in at a low valuation here right give us a you know five hundred thousand dollar valuation and we as this podcast will then single handedly promote this neighborhood by neighborhood as you expand but i think you should do a couple things so here's a few free marketing ideas for them do you know can you design the the bins like could he paint the bins could he color the bins in a different way or or design them so that if you're using this trash company your bins will look different i don't see why not i mean like a bright pink one or something like the lyft mustache back in the day remember yeah you would go through san francisco tv's cars driving with the fluffy mustache on it like what the heck is that and then somebody would have to tell you right it it was so weird you had to ask what is that and then as soon as somebody knew they were happy to tell you oh that's lyft it's a ride sharing company you could actually just request a ride on your phone and then the driver will show up like that that's his card puts the months i on that means he's a attacking and it's like whoa okay interesting and the lift i have a lift mustache right here i admire this marketing tactic so much i stole a mustache off a car and i have this thing and so you'll have to have like he could have like he could paint like cookies on on the bin and then the truck will look like cookie monster or something where it's like silly when it like goes into exactly truck the truck and the the bins need to become his marketing assets and so the bins should look like you've made a choice that you have decided to go with the local provider who's all about service that's has fund blah blah blah right so big the bins fun and interesting in some way great idea idea first step second step he should go around and basically fly after that other company puts spins out and you know let's say they're knocked over or then the wrong spot he should put a little thing that says we would never do this to you where a new company started by a guy who lives here i was so frustrated and tell your little founder story put it as a slip inside of every trash bin because you're you're really just marketing in this four hundred house radius right so pretty easy next thing don't know if you know the sam kids love garbage trucks the garbage trucks fire trucks they just love them so take the truck on tour it's like the wiener mobile do you remember that the oscar meyer winter mobile yeah exactly we go to school where this is the oscar buyer for playbook and so in our town the fire department for christmas they always like they'll bring the fire truck out they'll like play music off they'll put a santa on top do the same thing every holiday you're putting a your your trucks get a drive around it's gonna be themed and it's gonna like you know create an occasion for the fact like when when a garbage shirt comes outside here i grab my kids and we run outside because they love to see they love to see it pick up the trash whatever and so use do something that's gonna get the kids to do it so for example go around let the kids ride in the truck or or drive the truck or something like that or let to get out their hose and wash the truck so you could like spray your hose at the truck while it's going by create something that's gonna get kids excited to see it if families decide is it so that they know who you are tell your story so i think if he does this he could literally get like eighty percent of the neighborhood on board because the other trash does no marketing whatsoever and it sounds like they're not doing a great job there's a little bit of an opening here to to go in and and and sell a better service i think it's just fascinating i think that like obviously the margins are gonna be way worse than software but you have a recurring element here every i mean the the size of the market is every home in america and also like just somebody's doing like you remember how we talked about pink pink was a window cleaning company yep and for some reason they just have cool hats and people have their hats they sent they sent me one i wear it's awesome the like what he's doing with great days start with a good dump like that little silly stuff or like the fact that his website is kinda of funny and how it has a a affiliate program this is brilliant i do think he's missing that branding though in the the there's no like like you know pink is is got its it's it's color it's got its name it's got whatever there's like the two guys in a truck kinda like moving company that's another good one where it's like you know two two dudes in a truck he needs something like that yeah but keep in mind i'm pretty sure he started this three weeks ago so he's like he's like look why didn't the figure out yeah i decided this was my mission eight weeks ago i'm all in like just you know you can't stop me to so we'll crowds this dude if there's a design agency that listens us to the pod you need to do a free a pro bon o free full branding and you know where's red ant red ant i need you to do take on this project for free in exchange for marketing collateral that you did this truck this a this trash company this local trash company in texas branding we need a design company to let's crowds source all everything we need to make this happen and he said so i had him filled this out on twelve fifteen he goes i came up with this idea sixty days ago so what's that that's a a so in october fifteenth he came up with the idea and then he got customers at that fast i i just can't believe this it's just so funny and he's got all these pictures of all these bins in front of his house of him and his wife cleaning the bins it's that it's just this is art also tiktok he needs to go on tiktok and tell the story don't know if you've seen but like so somebody posts this tiktok the other day they go oh you're worried about oh like you know you wanna start posting on tiktok but you're worried or what do i to say or how do i look or whatever and then woman goes do you know what i watch on this app i watch i watch guys cut sand i watch women clean houses i watched and he's like i watch a massage therapist i don't even get the massage i watch other people get massage dude was like i watch chiropractors and fruit getting crushed yeah cracking next opening up avocados like the other you know what are you waiting for and i think that is a a you know mark and recent did it's time to build as this rally cry there's like the equivalent one like do you know what i watch i'll watch anything is the rally crime tiktok and i think he's gotta tell the story of like this dad this father of two who got so annoyed with his trash company that he's just decided like alright f i'm doing this he says that he goes his goal is twenty four customers in less than eighteen months which is around about a million dollars in arr he said he's gonna hit a thousand cup customers in the first six months in his first day driving the truck he's he goes i screwed around with it a little bit to test it out but i really like i'm just getting going tomorrow for the first time and then listen to this listen to this guy's his humor he goes i go are you looking to hire for certain positions he goes yeah in fact as i as i'm typing this i'm sitting at the bar at dave buster watching adults play the claw game anyone who wins i slipped in my biz card and give them an invite to make twenty dollars an hour driving my trash trucks this guy he's great man he's great he he's great he's yeah he's full of humor this is awesome this is a a really cool thing that he started as just like stupid idea but it's got legs and i think that this is gonna be awesome this can make because i think spencer also wants a bit of a bit of fame a little bit of content frame course i yeah yeah yeah not just that i think he you from meeting i think he has an urge that i have a very primal urge side which is like i just wanna live like i just wanna do something different with my life you know like i just wanna do something different than the like path like okay get it i do the path but i really don't wanna just do the path i think spencer has this which is what leads somebody to do something like this and i my it sounds like he's already pretty all in but triple down go even further all in re brand yourself as trash daddy tell your story to the world like do the unnecessary like you know every sunday have a theme you know like remember how gaga used to do this with sp he used to put a truffle in every box like you know every time you ordered you get a little chocolate truffle with it like just keep coming up with surprise and delight ways to go do the absolute unnecessary because that's what people pay attention to the thing like leaving a toy trash truck in people's mailbox or something like that eggs sam brilliant i should be doing this frankly this is this is my tip of better get out of the way yeah yeah he's said right graves i'm the travis call i need to take this thing over this needs to be my business k his ass on no i think this is awesome so i what's his handle his just if you look up spencer scott i think his handle is aka spencer scott on twitter this is gonna be a really fun journey for us to follow along and we're early in the we're early on this and we're gonna help make this a thing this is awesome by the way spencer if you're listening holler i i know i talked you about this before but now it's public record yeah that was awesome okay wow what a segment what a way to start off the new year that was that was amazing that's what this podcast is all about if this is your first time listening to this podcast that's what this podcast is all about yeah finding cool stuff alright i wanted to tell you another just like fun product real quick this is a quick one click this link to this thing birdie birdie dot design is the name of it dude i can't tell if these things are popular like is this like a yellow cab where like i've noticed one in they're everywhere or they have they always been everywhere we talked about the this type of stuff a while ago it's everywhere now i've i've never seen it you've seen one of these in real life no we'll go ahead and explain what it is okay so i'll explain it into the context into context of this one of the the running jokes on the pod is that it a completely valid business model is just x beautifully done and if you're pitching somebody you really don't even have to say much more than that you're like what if it was just headphones just really well done and everyone else or a thermostat just thermostat can't argue with somebody who is just saying we're just not gonna do it you know all the bad ways you could do this we're not gonna do any of those just beautifully done and nest is a thermostat that's just is is beautifully done this is a air air quality monitor that is beautifully done so go to birdie dot design and you'll see it it's this white circle with a small yellow bird like the twitter old twitter logo and when it's it's like when it's pointed up like a c clock that means the quality is good if the air quality in your house ever drops rather than you know beeping like an annoying smoke alarm or having tons of numbers and and strange colors and you're like god you get stressed out the bird just changes positions just to tell you that hey the air quality is not great right now and then you're look in your app and it'll tell you all about it so this thing is awesome i think it's big in europe it's not actually they're like just now like actually i don't know if this is true but they're expanding to the to the states now i think it's bigger in europe i think this is a fantastic idea beautiful website the currency is dk k what's dk k some type of monopoly money i don't know yeah danish k fro yes i forget so yeah this thing costs two thousand an unknown amount of dollars three hundred dollars three hundred dollars that's three hundred it's beautiful it's a piece of art it's wonderful so we've talked about this with steph smith steph smith said that these air quality control like monitors they're gonna she she said they're gonna explode she's and then she went on and said she goes i predict that the subreddit called air quality is gonna be the next big thing it only has four thousand subs but it's doubling every six months and i think that with wildfires and all this other stuff that air quality control is gonna become a huge thing and i keep seeing people tweet this constantly they have these little digital meters and i don't know what the measurement is but they say co2 is this number and it looks like a little digital clock in they're everywhere man people are traveling with them i'm seeing this everywhere now that told us about this yes exactly so she was saying like you know she's like i noticed that sleep our slash sweep sleep quality went through this crazy trend over the last like in a four years where sleep became like you know the v kind of health trend and she's like i think air quality is gonna be next look at the growth of the of the air quality subreddit the products on amazon that are there and it's kinda like an immature space and i think this is a wonderful beautiful product design for a product that's that's in that space yeah i mean i'm looking at the amazon ratings right now i mean some of these products have tens of thousands of reviews this is gonna be a thing man this is gonna be like the next version of ring i think these air quality controls but the thing is about it is i don't know if this is pseudo science like like i don't know the truth of is like get your life on it well that's the know beauty of these products right that's the beauty is it's like a dog vitamin it's like i don't fucking know if this works like but like i'll buy that insurance like right but don't you love your dog yeah how do i get c o two out of my house i can tell you i don't know breed less i i don't know remove the car from the living room i don't know how to do it it's it's coming from me i think it's like dog's far outside yeah i i don't i don't know how to do it but when i see it i'm like that sounds important it's like the word leaky gut or a juice cleanse they're like well if you use those words i guess i have to do it right i don't know if i have leaky gut but i sure as hell i'm willing to like take any product that will stop it you know just in case alright i've got one more quick thing yeah you go i need some advice so i own a facebook group you know one of my hobbies is i have facebook groups i'm one of the only people that i that actually do that i actually have three or four i've got a couple that are in the sixty and seventy thousand range but i have one that when trend shut down i just posted in there and i said i don't know what i'm gonna do with but here's a facebook group i call it i actually i'm not gonna say the name it because i don't wanna get flooded with new people joining and i just said this facebook group is gonna close down i just made a new one you guys can all hang out in there it's got three thousand members most of them are people who have small businesses doing hundreds of thousands of dollars it's mostly like those types that that size of business i have no intention to monetize it but i wouldn't be lying if in the back of my head i'm just thinking this could be something i'm missing out here the group has a lot of of traction people post every single day are you member of it think what what did you call it let's let's give it you wanna give a plug or you wanna give a plug it's called yeah terrible name i think it's a hilarious day and it's in the tagline it's shipping products with the bold fast fund energy it's a comedian people who built and talk business that are bold fast von the artist formerly known as trends where a pirate of people who care about talking nerdy business stuff showing out project questions and could with our fellow pirates and mostly because trends kicked us out and we're a bunch of d gen we need a place to go to and so i created this group it's got three thousand members dozens of post per day if i wanted to monetize this which i i actually am not sure i will at because i don't wanna work on it what would you do the real answer is kind of a boring answer i would absolutely not bother monetizing this i'm not going to there's a one percent reason why you have a incredible business that you already you own and can focus on any ounce in of mind share and time share that you spend on not that business on some really secondary business is dumb and wasted i agree so i agree that's the first thing but but we are a podcast where we talk about stuff right right yeah so for for the sake of argument i'll tell you what you could do so i do think you should probably should've call it it's something like the artist phone really known trends i think that's like a better better name i think you could simply reboot trends that's the first simple obvious idea right so let's not let's not you know over complicate things people liked trends these are people that already were in trends and paying customers of trends trends is now free slash like you know different let's just say so there's an opportunity to do this i actually think this is true about many businesses there is this window like i don't know three years after a company has been acquired where you can literally just start the same company again this this is so common i see this all the time people can literally build the same company and the guy we sold the milk road to he did the same thing he built a company sold it for forty five million dollars and then he built the same company sold it again to forty for from another forty five million dollars to the same company and then finally they were like hey non compete this time like you can't do this again to us and people really really underestimate how much you could do this especially a few years after a company been a a product's been acquired because by that time the team has changed the products would folded in know like a whole bunch of stuff that has gone aw so i think that's the easiest thing if you do i believe they shut down trends because i think it had five hundred thousand people on the list on the email list and hubspot was like dude to like trends charges three hundred dollars a year it probably makes i don't know what it made but let's say five million or six million dollars a year and we have four hundred thousand people saying they're interested but haven't bought it yet we can make way more money just making it free and right a portion of them will buy our software and so but like many entrepreneurs would be like yeah but five million or six million dollars a year with two people running it that's pretty dope i would like that as well the the next thing is i think you could use it for growing hampton so the way that y comb uses hacker news so program basically creates hacker news hacker news becomes the most popular forum or message board for developers and you know he could've have been like guys we're gotta do a job board and then we gotta like you know to sponsored post if that we gotta make a paid tier that paid tiers is gonna have certain permissions he's like no no i already have one of the best business models in the world where yc can basically invest in young hackers for like you know at that time they were giving you like eighteen thousand dollars for sec six percent of your company or something like that all he needed to do was just keep the thing free and keep it awesome so that it became just like a an an asset you know there's just a marketing asset out there for yc that existed for yc and i think that that was the right move and that's what i do if i was you for hampton you've given me ideas so look here's how i think about some of these small projects i think i don't wanna spend a second doing it but what i love about little projects like this is there's people in my family there's people who want friends with i'm like i don't wanna spend a second doing this but i will give this to you as long as you keep it awesome and it makes a little bit of money for yourself you could just pay yourself with all that money i don't care but as long as this thing lives and it's great i don't need to make a sense from it i think what i can do is make this a thing where the community stays amazing and once or twice a month i can have a sponsor that pays a small enough salary for the person running it to make to make a living while keeping the community great that's a great idea i'm glad i brought this up i should do this i love how you were like you gave me a great idea but the thing you said was completely different than what i said that's how that's how this works that's how this thing works you have to that's a little yes and there for you told my best fans inside there sam just yes ended with a huge leap didn't you say sponsor it's yeah yeah i said the word sponsor oh you're talking about job post on hacker news that's why i'm saying to the other what program didn't do i did you go that's where i you stop listening and then you said sponsorship that's a great idea for the records i'm not gonna i'm not gonna spend any more than ten minutes a month this thing i'm not actually gonna do anything but it is fun this is the point of the podcast is to think about this stuff we'll see what happens but i'm not personally gonna spend a second with this but you know what i mean all these young blood that we have in our true who i would love to work with in some capacity and i don't have an option to work with them or something i'm just thinking about it i'm just i'm gonna start doing yes it like to my wife that says like hey let's go do this yeah let's do that and we're gonna do it differently than what you saying you're gonna know what i say it's instead yes sand is my new thing yeah that's a great idea and also at that time we're gonna do the salad like you're like what do you gotta eat for dinner and i'm like well i had a thai for lunch so not that you're like tie that's a great idea i'm so fucking such time so fucking funny i'm gonna yet say the shit out of people from now well the beautiful we don't think yes handing people is instead of our art they can't like argue with you because you're like oh are you trying to be a buzz kill and not yes and here are you trying to like stop our flow like guess i gotta go with this not going the direction i want but guess last thing you have camp m m coming up on wednesday i had to bow out because i'm committed to this whole this whole being parent thing you know whatever that thing is the whole this all you know being a person that day they added all that nonsense science i'm committed to it i saw the flyer you made for it and i i did not have any fo until i saw that the airbnb founder is going in particular the airbnb founder who interviewed me for my job at a airbnb and then fired me four days later one day before i was supposed to start he's going and i would have loved to have gone to see that guy he by the way he fired me for just cause he was right i was wrong why how'd you get him ben ben is the easy answer so we we went into camp m m this year with a a fresh mindset new year knew us and m is basically sean and ben you went and found last year we did two years ago fifteen people including mister beast maybe twenty people you last year we went to a kind of a crummy house that was just huge and you somehow got us all nike and then we went like basketball shoes and then we went in like played marriage story sucks here's what happened last this year let me just yes angie real quick so yes completely different last year ben was like why don't you host an effect why don't you host like a a conference or somebody there's so many people that you know are in the kind of podcast audience twitter audience that would love to come i said yes but a couple of problems a i don't really like big groups of people like i really have a bad time when i go to events with like a lot of people in them it's just socially not something i enjoy second conferences are kinda boring and if i don't wanna like if i i hear oh you're invited to come to a conference either you're gonna watch people talk or you're gonna get to talk on stage it's not again i have that spencer scott urged to just do something different with my life so i said why don't we do something the different i said what would what would be the instead of just saying no let me instead ask what would be the event that i would love to go to i'd be looking forward to and i was like oh what i would want is just kinda like a summer camp for adults where it's kinda like a summer camp like i used to go in the summer to play at a basketball camp so i love basketball i would just go something that's super fun we're gonna play and then we hang out and we talk yeah we do that after but like the main thing is we're gonna play and we're gonna compete and we're gonna have a lot of fun and that all the guests you know it's a small number of guests but that all of them are like the twenty most fascinating people i know we tried it last year it was amazing mister beast i tweeted out the i said here's my my dream for an event and i had three bullet points and i put out a google form and in that google form there was like two hundred people replied of which a hundred ninety nine we did not invite to the event but one of them was mister beast and i didn't even know he followed us i thought it was a prank when i was like oh yeah sure your twitter handles mister beast yes whatever and then his email was like a real name but it was kinda like a like a yahoo or something like i was it's gotta be fake then i get a d so i don't reply the next day he dm me says so we're doing this or what and i like you know spit out my drink and i was oh shit oh okay yeah yeah we're doing this where do you live oh north carolina funny coincidence we're doing it there so i was like i wanna make a easy for and we still happened to be doing it in greenville north carolina exactly and so we we went you were there it was a great time there's twenty seven people and we we invited this guy who trains a bunch of nba stars like ky irving and trey young and he's got he used to train kobe and he came down he basically was like kind of the our our coach and it was a bunch out of shape you know business people plus a couple of entertainer so like you know people from the the entertainment world out that joined as well anyways this is a good time so this year we wanted to do it again but we made you know came up with some differences so i was like even less people last year we had twenty seven people this year we cut it down i think seventeen which was we really only trying at fifteen but we we ended up a seventeen we we said well we don't wanna do it with the same exact group every single year because again the point of this is we're trying to rotate kind of like you know just people we we wanna use it suddenly as an excuse to meet people we wanna meet and by the way you forgot we all lived or it was only two nights but we all stayed in the same air it was just a huge house it was like a family's house that had all their like like i i shared a slump i shared a i shared a bunk bed with ramon and the sun and and then they had like a lake that we were swimming and it was awesome it was a crappy like inside house but that's actually made it amazing it made it really fun well it was the best house in raleigh north carolina but that says more about raleigh north carolina but it is the house so so it was but so this year we were like art we're doing it again and we came up with kind of a dream guest list now why did i say that ben was the way that we got the airbnb b guy to come because ben somehow just like he is the twitter api like he just consumed so much content that he you know i was like you know it's like a like ai search i was like who is a super interesting business person who also loves to play basketball hey he's like oh i think the airbnb guy plays basketball every weekend i was like how could you possibly know that owns the san antonio spur san antonio spur and i was like oh wow so we reach out to joe joe is he he finds me as email i cold email him and i say hey you don't know me from you know don't you don't know you my name's sean but you don't know me from john you know here's the he here's this event that we're doing i think he would really like it yeah we'd love to have you and he calls me and he's like basically calls me ask me some questions but i tell you it's just like are you in are you like an insane person like do i wanna be around you for two days or not and and so he's coming there's you the the guest list kind of amazing so i'm gonna do a recap of it afterwards but what a what a thing to manifest like you know jeff's mock came on the podcast and she said this thing she i was so you you run a a venture studio an idea lab like what do you call it she's like oh no i don't call anything she's like i have a team of people that are like my little manifestation company like if i wanna make something happen they just help me make it happen make it come make it go from idea to a thing and now that's how i think about what me and ben it's not like a holding c like a manifestation code what is the life we wanna have or that we just sort of make it so and this is one thing that you know i would wanna have as my kinda like annual annual thing that i do yeah hope yeah they gotta tell you so just i'm flying out tomorrow right so i'm like alright i gotta get my my haircut and my beard i gotta get gotta get by the way your haircut looks quite good you should do that notice my hair might look good but my beard looks untouched why is that what happened let me tell you a little story so this is a little i didn't think that well i think that and so i i go to this barber shop normally i have this guy comes to my house customer hair and as like a routine so i don't need to think about it but he couldn't so i was like i'm gonna go to this place i go and this i'm like great yeah i got this big event just stayed it you know little standard f haircut trimmed the beard a little bit and we're good right he's like i don't do beards and i was like pretty sure i booked that what do you mean he's like i was like this is at barber shop right like what else do you do if not hair beards he's like he's like i just don't wanna mess it up i was like i also don't want you to mess it up but i needed alright whatever weird but okay then he's like what do you want for a haircut i show a picture and he starts doing it and super nice guy but i noticed that his hand is like really trembling like he's cutting my hair and i'm like okay this is interesting i feel bad for him but you know sam i also feel bad for me because you don't want get haircut out unless somebody who's hand is trembling with clippers i'm like okay this is now a high risk situation i'm about to go to my biggest event of the year i hired this vlog guy to follow me around i'm not trying to have an f up haircut but i put i put my faith in this guy we've did it the haircut turned out okay i was like you know what beard forget i ever said it not doing it and he's like he he at the end he goes thank you so much you were you have been so kind to me and i go i didn't do anything what do you mean i just stand here got my haircut he's like i was so nervous i have never done that haircut and i was like hey man what's the hell what this afterwards you got the most basic haircut that every guy ever house this is the standard guy haircut what do you mean it this a barber shop you work here right like did did i just ask a customer to come my hair buzz bizarre experience he's like i was so nervous he's like i've done one of these before and i totally screwed it up beyond that she's amazing points that he points in this woman bianca goes she had to fix it for me she's so good with the clippers i'm like to what it i could come mike what's happening right now you should absolutely one you should tell me should start a trash company to fit right in dude not outrageous experience am right i was laughing so hard i was like what just happened to me this is like a comedy skit it's gonna be wednesday friday i'm this is the i i just got fo for the first time last night when i saw that joe was gonna be there i'm bummed i can't go hopefully you you do good and hopefully you get some good podcasts yeah that's a lot of pressure i'm just gonna try to have a good time that's my goal no or make videos bingo carter alright that's the pod i feel like got rude to work i know i could be what i want to from at all in it like a days off on a roll less travel never looking back well

Episode Notes

Episode 537: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) talk about alternative New Year’s resolutions and Sam meets a SaaS CEO that quit everything to start a +$1M trash collecting business. 

No more small boy spreadsheets, build your business on the free HubSpot CRM: https://mfmpod.link/hrd


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Show Notes:

(0:00) Intro

(1:00) Shaan's apology

(6:00) “F” New Year's goals

(8:00) Gen Z Bingo Cards

(10:00) New Year's anticipations

(12:30) Year of Obsession

(14:30) New Year's reflection

(20:00) The magic word

(22:00) Lone Star Trash

(31:30) Marketing advice for trash daddies

(40:30) Birdie

(45:30) Sam needs advice

(53:00) Camp MFM



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Links:

• Year of Obsession - https://twitter.com/zachpogrob

• Anti-MBA - https://www.theantimba.com/

• Spencer Scott’s Twitter - https://twitter.com/AKASpencerScott

• Harry’s pre-launch email - http://tinyurl.com/ycw

6xc25

• Birdie - https://www.birdie.design/


—

Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com

• Hampton Wealth Survey - https://joinhampton.com/wealth


Check Out Shaan's Stuff:

• Try Shepherd Out - https://www.supportshepherd.com/

• Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant

• Power Writing Course - https://maven.com/generalist/writing

• Small Boy Newsletter - https://smallboy.co/

• Daily Newsletter - https://www.shaanpuri.com/








Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.

—

Other episodes you might enjoy:

• #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits

• #209 Gary Vaynerchuk - Why NFTS Are the Future

• #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto

• #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett

• ​​​​#218 - Why You Should Take a Think Week Like Bill Gates

• Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More

• How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

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