Rob Dyrdek Tells All: Net Worth, Houses, His Investment Portfolio & Health

so does that mean that like the vast majority of your real wealth creation has been in like the tent last ten years no in the last like few years but you weren't you you were broke i was i would consider myself broke i would say i start from zero almost in two thousand and sixteen when i launched the machine i wouldn't say death broke i mean you're a millionaire you you would you were you're worth at least ten i would say i was probably worth like you know fifteen or twenty us an up bro but to me i was like it broke to to a future billionaire a millionaire is broken i feel like i could rule the world i know i could be what i want to from at all in and like a days off on a less travel sean say exactly what you just said to me when we finished our recording with rob beard i said i think that was the best episode of m family we've ever done i i don't know i don't know if i'm just on a high right off of it but i believe so people can tell in the youtube comments they should tell us i to me this was the best episode we've done four hundred something how many you done jonathan something something like four hundred episodes that was the number one my favorite the best episode we've ever done the from beginning to end i'm shocked so like you asked him we we started getting along really well and you said rob what's your net worth and i was like damn is it gonna answer that and he gave the full answer we're not gonna say it now but you it's somewhere in the middle somewhere but he gave the entire answer where he broke it down he talked about his i i've just actually shocked that he said most of the things that he said and it was amazing in a great way in a great way stories of two companies that he's built and the stories were phenomenal we talked about net worth what he does with his money how he thinks about investing we talked about like how he kind of went from beginner at business and making all the mistakes to now being really sophisticated and how that all happened in really short about time we talked about his his house the forever estate the dream that he's been building around and how he does it was we we touched hit all the bugs had the inspirational the tactical the entertaining the humor is it had everything that i like in an episode but in one so i'm i'm i couldn't be happy right now so if you use youtube whether you're listening on on podcast podcasts or you're actually watching us right now let us know in the comments what you think or if you're not a youtuber just tweet at sean and i it's sean vp like vice president sean vp and then the sam par and add rob to it and let us know on twitter or if you're a youtube youtuber let us know there i'm very curious what you guys think and tag rob if you can give us a wave of feedback i'm gonna send it all to rob after after the pod to to show him the the love because i know people are gonna love this alright without any of further build up here's the episode with rob du alright we're live sean you missed it because you're late you're always late and that's dear that's his whole thing is timelines and he was talking mad shit about you because you're using his face and his time template that he talked about in the last pod i am human optimization was the big the the line from his last time he was on that's been i think it's like in our trailer now and rob if you are human optimization i am human on optimization i am the opposite yeah and look the beauty of you know time mastery is it's times like ability and and understanding that life is this living experience but nothing brings me greater joy then to know a man that was using my time data for customer acquisition and knowing that how much i collect my data and how how specific i am with mastering my time would be seven minutes have me waiting for seven minutes just but makes it even more it makes life more grand to me to know that for you knowing how much i respect and use my time so thoughtfully that you would steal a little bit from me even as fun me you know what a man it's very fun okay that is well played i appreciate that dude we were talking about a bunch of stuff before you had did rob i wanna talk about that in a second but you came on i think two years ago or a year and a half ago i remember i just reread the comments a minute ago everyone said the same shit which is the exact same thing i thought which was rob's just a skater he's smart and does good tv shit and all that stuff but we didn't realize that he was just profound and that pod i felt like one is your what it does you're coming out as like this like human optimization thing now i've watched you with so many other people and you've i've gone more in depth on some of your stuff is that true was that like the the artist formerly known as prince moment you guys get all the credit thank you that's what i was looking for hey because because because let me give you this you led out was trying to talk to me about you did you did no depth of research to seeing what i was up to you led out with some skate talk and tv talk and then i went on like a twenty minute rant so that you could understand the depth of how i operate yeah then the entire conversation changed for an hour you know what i mean and that to me is like the funniest part of the experience was i said okay they didn't even they have no idea who they're talking to let me let me lay this out real quick and but again i i'm so thankful that you guys the conversation turned to because it was also like i have been collecting the data using my rhythm of existence but i'd i've never shared it before so even then sharing it with you and then you guys rep repo it it really began to like create the wave and then you guys put out a little thing that was about how would rob monetize his data and so you put out this entire thing about how to build an app and and what i would need to charge in order to create a business out of it and it really started the wheels in me of realizing that man i need to turn this philosophy first into than a usable digital product that's more intuitive that's deeper than an app that's actually a software that allows people to realize this level of harmony and overall happiness that i've created through this system in which has led to where i'm at today of continually pushing the philosophy forward and ultimately creating a software was inspired by you guys we get all the credit that's nice there's actually a couple listeners who after they heard that made their version they were like dude he was talking about this sounded so awesome he said he might share but we haven't seen it yet so i just went ahead and i made my own version it's it's linked to google shape that was kind of a gen version but i definitely inspired i mean many people took to look inward to be like hey how i trading my time and it seems like you had the kind of the complete balance you were like i have my time that's with my wife in my kids and then i have my work time and then i have my body you know you head it all so i think that definitely inspired a lot of people to look at it but it also inspired some people to try to build their own version of that tracker so that they could have the kind of the you know what what gets measured gets managed it's that type of attitude around around their time yep and and again i think it's it's so much more complex than that right because times alive and your time and experience your present basically your whole life leads to this present moment in time and then the energy that you feel at this present moment in time is ultimately the quality of your reality that you're in right so time ends up being this much more important aspect of learning to manage and then you're changing all the time the world's changing you're selling companies you're starting new companies your kids are growing all these things so like managing your time and how you stay balanced it is constantly changing as well as you change so it's this ongoing focus in my life that it's this constant assessment and an adjustment to lead me towards a better probability of a better future experience and that's what's difficult when somebody makes their own app there's sort of a philosophy and a rhythm and a process that i'm creating in the software that makes it much more in intuitive based off of the type of personality you have and the way your life rolls to get it to actually work because otherwise it just feels like you're making checklists and and making data and then it gets too difficult and it's over before you join sean we were talking about andrew lieberman and the reason why we're were talking about him is because i like to skate rob is a skater hardcore obviously professional skateboard order and lieberman loves it and we were talking about that and i don't know if you know what momentous is sean but it's like there they were one of the main advertisers on the he pod and it's andrew lieberman says like this is the only protein that i like so obviously i bought a ton that's what i drink every day oh and rob was like and i is it jeff it's he the ceo i i'm supposed to talk to jeff is the ceo yeah yeah yeah i'm supposed to talk to jeff because ken ride out introduced us who was also on the pod and anyway rob was like yeah yeah you know that's cool it's amazing to see what how past that business grew because of hub men's promotion you know i c founded that company not too long ago it just crazy off facets it's grown and we are like wait what rob you c founded momentous protein yeah and look in in and here's the thing with momentous protein i c founded it with matt wan in two thousand and sixteen the when they brought it to me he had a vision for creating basically the most premium supplements that the market had ever seen the ferrari of supplements it was called project one at the time and mats was fore going his first year of harvard to build this company he was eighteen years old and his father mark wan hadn't been one of the big investors in my professional skateboarding league so i had a relationship with him and said you know i would do this project with his son first thing we had to do is brand it right it really like create a name and and a soul into what is the absolute pinnacle of supplements momentous right and all the way down to where i even you know went through the whole process of even making that logo you know like to me the m is like this timeless extraordinary logo and rob that's you in photoshop or this is like a creative agency pitching you guys how does that happen you take it make a this is literally an ill trader of the agency sent some logos and me cutting up the agency's logo and being like no get rid of there was a circle in the middle i'm like no this is like look at this it forms like an m in a mountain like i literally cut and pasting in my illustrator the momentous logo love it and so we launched that company and what happens we don't sell a thing we don't sell a thing what do we got we got the most overpriced like protein in the entire industry it's like it's like thirty five percent above every other protein like literally nobody buys it nobody buys it now you what do you got you got a eighteen year old ceo this kid doesn't even every single day is another thing of like oh that's what happens in business you're you're if you wanna talk about the headwind of no man's land in the pain of launching a business with an eighteen year old genius right because he's brilliant but he was eighteen and didn't even understand anything about a company and you can't advise somebody into running a company you know what i'm saying you have to fight the fire learn the battles to ever learn how to operate a company long story short this this business never got off the ground for years and i finally now he's older i'm like look man you've got to make a decision you've tried everything you've done all different types of partnerships you've made all different types of verticals of product it is the ferrari of supplements it is absolutely the purest and invest you kept it real but you just can't find a market for it you either have to sell it or you have to find somebody to merge with but you gotta move on you're you're now twenty three you learned everything go fig take this skill set that you learned and apply it to a business that has a more relatively faster growing opportunity what were the sales what what what were the annual sales when you you had that conversation i wanna say a few million and just losing money year over year and how much did you put in yeah how how much did you put into it to start i put in shoot i wanna say not much like two hundred thousand in the first like at the beginning to get it off the ground and another hundred thousand three hundred thousand maybe do split equity when you do that like a fifty thirty percent of the business okay okay so so now man raised so much capital any which way but loose you know now i'm on the board i'm in board meetings like and there's i'd tell you what nothing has painful as board meeting after board meeting when there's no revenue growth and you're just burning capital trying to figure out how you're gonna tell a story to raise more capital to keep the dream alive that went on for a significant amount of time we got incredibly diluted and then the it it was just like hey man you gotta make a decision here on what your life looks like forget about this company forget about this investment you fore go going to harvard to build this company so you essentially like stepped away from this big education which always like in the beginning i was like his kid's too smart to go to school while he should just go start the company he doesn't need to go to school as i have kids and i'm older like seventy years later i'm like man i i was like the bad uncle by advising them did not go to harvard i'll do this company with you gassed him up right like i i think he should have went to harvard in hindsight but again diluted all the way down he went out and found amped the business that jeff was running at the time that i actually man i i looked at in two thousand fifteen and almost did a deal to own half of p lotion and and the amp product because of how much i believed in the ip of of what they developed because it was built through this bio form group that i was doing deals with back in fifteen in my early days of hustling and they merge and in that merger then they did a deal now they're joint companies that the whole company becomes momentous and then they they lock in that humor bin deal and then the business exploded overnight overnight wow do you know how how how much did it grow by man like twenty times right like it is now poised to like now make a real run and i would attribute it to the one for one media to consumer that anders hub was to the product right so we could never find an audience it didn't matter how much ad spends we did where we spend it we had deals with nfl teams at ml teams and all these athletes and all this stuff but it was when it finally landed with someone who's core media is their authenticity in the science side of human optimization then he's saying hey andy has this massive platform then he's saying this is the very best supplements because they are in fact the very best supplements when you tie those together boom that thing goes that's a amazing story what do i have now i don't know what do i have now like four percent you know what i mean like how so now you know call it nine years later i already gave up on the brand don't even like claim it like looked at it when they merged as an exit and now it's just like completely exploded but you know and yes i'll get like a return on my three hundred thousand that would be significant to you know probably a regular investor but you know for me in the c founding games could've been you know i looked at selling that business for a hundred million in under five years and having twenty percent of it when i when i measured that out in sixteen versus you know selling it eight years later and making a million dollars wherever i end up getting diluted on the end and like okay cool you got like two and a half times your money but that's like that's not why you play the game of your creation mh i think that was my perfect i might be my the favorite story that's everyone shared on this pod for a couple reasons one you told it great two it had it had all the the drama on the elements to it and three you're very honest like most people that come on this pod were like how much did you put in they're like a hand wave were were like oh it's doing well now and then they're like yeah doing well but they won't say that last part which was like yeah but you know it's been eight years i got diluted and honestly i'll make kinda fuck all on this and and i i really the game i'm in you know that's good but the game i'm in is to create create x very honest i i want people to appreciate that because that is we do we've done a hundred plus guests of people that are from all walks of life people that are post economic they already made it they have no incentive to to not fully be honest with with the situations and it is very rare to hear that so i i really really like that i got two follow ups for you on things you said there the first is you said you kinda think maybe you should've have gone to harvard and i think there's an interesting question that applies to a lot of people which is like should i go to college i kinda feel you know people who make it and they're like you know that's not where you learn it you learn it in the real world it sounds like you were kind of in that boat but you said maybe you change your mind as you've maybe richard or with your own kids what what's the thinking there what is it he should've gone to harvard because the company wasn't working or you came to appreciate something else about the value of college i think i've come to appreciate the value of college above all and as someone who quit high school and started his first company in seventeen you know what i mean like i think about the but do you appreciate college or harvard and top twenty colleges well harvard obviously has a higher level of like prestige but but what i never understood even back that was the looking at business in a multi dimensional way learning everything about business understanding product in and supply chain understanding brand and marketing in customer acquisition understanding management and hiring and teams and understanding sales and then understanding operational side really understanding the financial side knowing that all of those have to integrate into a financial model that you've got to bleed you can execute because that's how a business actually becomes successful is when you project what you're going to do when you actually do it not project a fantasy so you can raise money right and i think that going to business school you at least leave with the fundamentals of that and and have a general knowledge that when you step out into the real world and really try to build a company you're you're at least going to have a foundation of what you're launching off of versus what he did what i did when i was launching all these companies when i was young all the way into my thirties or what he did at eighteen you're you have such little general knowledge of how it all works because you're such an opt especially when you're really smart you can figure things out fast but there's just too many things that you don't know when it comes to like the complexities of building something like a business right and then my second question was this is nerdy on the protein side but how did you actually go about creating the cleanest supplement i've thought about this many times which is there is definitely a market for people who want this is the highest quality pure grade best best for you products and they'll pay the extra twenty bucks per bag to get it and when you you look i think the supplement industry is notoriously dirty because you know the places of where they make stuff the you know you it's if you test these things they don't turn out very well so did you guys do anything radical to actually achieve that result or was it just finding the right partner and then that was it it it was it was first like the people who help develop it right we're all like trainers and for the forty nine in the celtic fix right then it's all the certifications that make the i can't think of their exact name like grass and info sport whatever these interest support or whatever they may be but these certifications that are very expensive right so now like the layer of it what does that do manages keep putting pressure on price and margin right because there's just a certain point where it's like man it's so spent more expensive to even the people that really care is it making enough of a difference right for the absolute premium and to me absolutely we'd find a consumer and that consumer never showed up until hub mint said to that audience which converted sam and now has sam talking to jeff like you it's like that level of authenticity the product backed that up but it we never found that level of media that could validate it to reach a large enough consumer base that would be willing to pay that extra amount of money it's a dice when you launch a business to do it like that we need to get in the certification business i think yeah that sounds like the real business in theirs this is cruelty free certified inc yeah we we we will certify everything for y'all for for the low low price by the way it's funny that like joe rogan is like bro oprah but now superman is like doctor phil or doctor a or something like of the of this kinda like the guy media game where it's the the the doc if the doc says this is the way to go if he says this is clean you know you can move a lot of product like an unbelievable amount of product in a short amount of time but look you think about it's like when you think about the depth of him and how he approaches it like you know how deep it is so it's like you he's earns that respect from you and and so it's like you don't have to you don't question whether or not nike going to put as much effort and innovation as they possibly can into a running shoe you don't even look into the technology you pick the color and which one feels the good you know that they're gonna do all the work to get it there developing that level of authenticity is incredibly difficult you know because there's a lot of other people that are tube es that do not have his depth which in turn does not allow or his process that you believe in which in turn doesn't allow them to carry the same weight that he does and what that was probably just a straight cash deal when you guys bought that ad spot i would imagine right yeah i'm not entirely sure i was involved in the company at that point i'm not i'm not entirely sure what the what his deal is but whatever it is he he got underpaid whenever it is hey whatever it was too little looks i am not privy but what it is but whenever it is they got a deal you don't i mean it's like just know that what's what are some other venture creation that you've been up to that was one amazing creation story you got me hungry for another you got any other interesting things you looking and how many have how how many have you been done have you done you've done dozens of these i've done a bunch i've done a bunch you know what i mean and that's and here's the beauty of it too it's like i've made so much money right that you can play the game more honest right but in your you're not really you're judging yourself off of your irr but once you get to a certain point you're playing the game for the speed of the irr and the scale of the irr and its potential because when i started the game i wanted to build fifty to seventy companies and make you know own twenty five to thirty five and sell them for between you know fifty million and a hundred and fifty million and make twenty to thirty each but when you know you sell a company for two hundred million and get you know a hundred and fifty million you're like well that's way more fun like how do i how do i move this number from fifteen to thirty million a deal to like you know fifty to two hundred million a deal you just begin to change as you're sort of evolving and what do less deals you wanna do less deals right and then you you wanna be much more focused on the opportunity and then focused on all the lessons learned would i start a supplement brand with a eighteen year old ever again i would not you know what i mean like and so let me give you an example of it been an opposite version right so i was approached by a really really seasoned ceo who had just built a company and sold it it was a footwear brand called great okay so i also owned a pair of those man right so so you understand him as a brand and hit him as a brand builder and as a ceo like you know and he had an idea he wanted to share with us and it was in the beauty space and he essentially presented to us this concept of filtered shower water is this overlooked cornerstone of creating your beauty routine like your water is filled with all this garbage that dries out your hair and dries out your skin it does all this stuff yet for some reason no one's approached beauty and filtering the water right so we do all the in and again so okay wow this is super interesting then now you look at it from a business model right then it's like wow now it's reoccurring revenue so it's a single bit of hardware that now the filters have to be replaced so now you've got this reoccurring revenue now it's a super experienced ceo that as as a depth of knowledge in in d t so it's not like you know a lot of times you'll find a an experienced ceo that came from retail who just oh it's i wanna build an amazon business right because retail so hard like anytime you find people trying to transition to what they think is an easier way to create sales is always a red flag but but again now he has the understanding the knowledge and now it's like is this space battle so we do the research what do we do we go and look at the entire space of all of the filtered shower heads the entire market it is tiny tiny tiny under a billion dollars right and he wants to charge a hundred and thirty five dollars for the unit thirty five dollars for the filters you know you can go to home depot and get a shower filter for like nineteen bucks you know there's like one premium one that's sold by a beauty company that's you know kind chrome or whatever that's like ninety nine dollars a hundred dollars but no movement and so when you look at that opportunity you look at it like it it's as clear as can be where it's like man this is either pure white space and there is a real opportunity to like make this matter in beauty and make a massive business or it will like literally just not work it is like so pure but then the the tantalizing side is well boy if it works man think of the friction it takes to get a shower head in but man think of how low the churn be on the subscription because it'll be way more friction to to take it completely out to stop your reoccurring like subscription every two months and put back your old shower head that made it this incredibly compelling concept and and by the way for the listener this is basically your shower head so well i don't even i don't even think most people know this but the shower head it's not that hard to remove you can gotta do it yourself and what you're and and it's jolly is this jolly is that i say told me jolly and you basically they give you or because i've seen this company to killed it in year one i think they did four million in sales in the first year you basically they send you a thing a new shower head you they send you a wrench you put it on there and then you put little like filters and packets and i think they smell nice or something like that and they might have some type of other good stuff in there but the the premises is that for all the really hardcore health nerds they're afraid of some of the chemicals and minerals and that are in city water and so they want this to be better and i have friends that have like what's that one like charcoal water filter that's made out of metal that is they they do that for their home like they do these really like ten thousand dollar projects for their home and what this product is is that for a shower head did i summarize that and think of that's correct and it's the efficacy of it right and then how do they launch the company how were they able to go to four million and now this year you know they'll do close to forty million is that they opened it up by putting in your zip code so you could see all the contaminants in your water nice so how they did all their initial customer acquisition is they got all the data of what it because the water departments have to report all the contaminants in the water and so they scraped all that data you put in your zip code and then you got a complete report of all the stuff in your water that's how they did customer acquisition for months before they even had the product out you know what i mean then they did pre orders before it launched right then what were we all hanging on for what's that first quarter of churn the churn was at like you know one point two percent like of the subscription it's like everything about it and then it was just growth month over month over month then they just keep evolving they launch an air one in the grocery store they have a giant display and you can buy them an air one right the it's like the entire process of how they did it overnight because you gotta think how do you value a business like that that that that business is valued at at two hundred million plus in a year and a half because how do you really look at that where it's like yes it's selling hardware month over month but then it is stacking subscription dollars so it is it is this extraordinary hardware subscription service that is incredibly rare that has made it so valuable overnight he built the company with three people where the primary investor it's profitable and never raised another dime ever again chef's kiss what's size check you do on that one yeah i did eight hundred in that one so that's i mean that's that's that's substantial right for an early stage start up i mean you know i i go i'm i'm a love the place but i'll go up to ten you know what i so when i think eight hundred i think it's like kind of small what's been the biggest bet like where where have you plowed in something like ten million into what type of bet was that you know when i my professional skateboarding league my production company merged with nit surface and created thrill one media and then we sold thrill one media for three hundred million right of which we got two hundred million right and this was sort of like the the layering in of my production deal and then the group that bought thrill one i invested ten million with them to buy me and then did a separate deal as it relates to having a bigger stake in the production company that i sold and my league and the overall sports property because i knew during that that transaction i knew i was gonna negotiate for a bigger television deal so i basically leveraged my ability to go and get a lot of value for the company so i got all this equity back they just paid me you know close to two hundred million so i used ten of it and to invest in buying me so that i could turn around and hopefully make another not not nearly as much but hopefully like another like hundred to a hundred and fifty off of it a couple years down the line and and when you say we is that like d family office or is that right you don't have a fun right yeah it's just your family office just my money like no i this is all in my money so i and i just run it like a family office and i just look at that as where i would deploy venture capital right so if i just deploy capital into real estate and ventures that i have a much more control over and or i have a higher leverage or position but it was amazing think about this in the closing of the deal it was the most money i made in one shot right and the most like i had invested it one shot an adventure so with the like here on my you know closing that deal in the zoom call it was the most i made and the most i invested in in one one one here here what you know whatever like i whatever my like final check off on was it but again what are the stakes of it it's whatever you know what i mean i look at it as it's fun and like i'm underwriting the business because i went and signed a massive television deal so i'm underwriting that entire roll up and it's amazing partners it's dana white and the the fort tito family who owned the usc so it's like even being close to them and knowing them for so long just makes the joy of of even partnering with them fun and exciting and i dedicate very little time to it right like i still help sort of adding the vision and how to continue to evolve and grow it but i you know continue to shoot television at an even much higher scale like now i'm shooting three hundred thirty six episodes a year up from two hundred and fifty two that's still at four percent of my time that's you know essentially five hours a day four times a month for ten months right like is essentially what it is but it's under written the entire roll up it is you know a billion dollar television deal over a seven year period with the production and everything involved i get all my talent money but then i'm also leveraged into the roll up in the production company again to sell it again and it's just squeezing water out of a rock you know what i'm saying it's like you're looking at opportunities inside every deal you know there just isn't a world where i'm just looking at like where are the ways for me to add leverage create opportunity in each one of the ways that i look at every one of these deals each and every time who are some of your business advisors mentors friends that are helping you develop this muscle because you know you go from and and anything you wanna do you go from a white belt to blue belt eventually you're you you can become a black belt and it sounds like you know when you started you were more wipe like everybody and now you know looking at structures looking at ways double dip looking at ways to you know measure okay i want irr but also i should be thinking about the gross dollar amounts and maybe fewer deals but bigger deals who have you learned a ton from that you you you respected either as a friend or mentor on the business side man i you know i don't think anybody plays the game like this that i know that's in my circle you know i think it's a it's that experience and it's that like continually looking at every deal multi right and i think like the gift that i actually had early on is i used to look at media and marketing multi dimension right so like in the early days i would you know be able to look at like a television show and how are all these ways that i can monetize it right like how do i own the rights of media and then i could sell that to different people like i always looked at opportunity multi dimensional but i didn't understand how to build and create value in business so i never looked at business multi dimensional and i just think i at once i taught myself really had to look at business holistically and how to create and build businesses to sell creating value that then i began to look at you know how can i see all of the opportunity in these different angles in order to create the most value for myself and a lot of times under right risk you know what i mean like if i didn't know i was gonna go and sign that meg television deal i wouldn't have put into ten million but i but then i said well what if i go and sign this deal how much additional equity will you give me for my ten million right then they're like oh if you go and get that deal then we'll give you twelve extra percent you know what i mean like then it's like i just literally overnight made my ten million worth like sixty million and under it off of the deal that i'm going and making hundreds of millions of dollars to just do you know so it's like you're and at the end of it and keep in mind through all of this i work less now than i've ever worked you know what i mean through optimizing my time and getting more and more efficient of how i use it i work at at at about a forty hour week to manage my family office all of my venture portfolios and shoot television and a podcast what do you think you're worth at this point so you have you have liquid that you have obviously ill liquid what do what do you think the the kind of the old the and word then net worth is is at and do you do you have a goal with that and last podcast you go i need to be a billionaire like i deserve so like yeah where are we at remember that line it was a beautiful line no no i don't but that's really funny it's like i'm you know i was doing because you gotta think like you know i have this i i know in between our last call i i have this hired an amazing ceo that came from a family office structure i needed somebody that understood business but understood sort of the dynamics of a family office but was also young and and excited to go on a journey to a billion dollars right and so i have modeling for just my cash flowing assets that take me to a billion forget about any of your venture stuff and building out sort of your pathway through the business side i have modeling out to the year two thousand and fifty that i have fully integrated on all asset classes that i'm even investing in now where you make the billion dollars you make it either slowly over time at compounding or in big chunks right so if today my net worth of all of my assets is a little just under three hundred and fifty million right that the the pathway there's the slow long pathway to a billion that's easy through compounding right because because the just like seven percent or eight percent correct right and and with the the buildings now you gotta think about the way the buildings work and the real estate work is i'm getting five to six percent cash like tax free cash but i'm still getting seven to ten percent equity growth over the long term but and and some of those are you know so you know call it with the cash fifteen sixteen percent irr but a lot of the buildings that i've sold i ended up with like thirty five and and forty two percent irr right and what do you do with that ten thirty one exchange it and and you get new buildings on an ongoing basis so like that real estate even side of it is compounding in a unique way and then with my cash you know money markets are giving you five percent right now close to five percent and then i keep a significant amount of liquid dollars in in sort of n high yield funds that kick off around a blended ten percent that aren't gonna grow but you get cash for your cash you're making so much cash off of your cash then you're making so much cash tax depreciate cash off of your off of your real estate portfolio i look at that i call the modern cash flow portfolio where it's just that cash is underwriting the expense of my life in the family office right and so i don't even like when i have these big x sits and when you know all the money i get made from tv i look at all of it through the lens of how much am i actually making post tax per hour so okay it seems like i'm making a lot shooting television so efficiently but and how much time i actually work on the dirty machine and the actual venture side of the business when you look at long term capital gains versus ordinary income but boy when you look at the amount of time i spend on that cash flowing portfolio in real estate it's a couple hours a year and so what do you have as a as a dollar per hour goal like what do you what is good for you what is bad for you right so like everybody has a like you know if i do something that that's saves me a hundred dollars i go return a blender to the store that wasn't a saving of a hundred dollar it was it was a loss i'm looking at a million an hours the goal you know and that's your goal like as it relates to energy and effort that's put into right and and you know because i i it's fascinating when you look at how much money i make from television and then what that ends up being post tax and fees even though it seems like a limited amount of time because i and it's only four percent of my time but seeing all of them through that lens it's a way more interesting way to view at all you know what i mean and again it goes back to time because what life do you wanna live i right and and where you get time where could you buy time back but ultimately where are the places where you make the most money and people don't believe in them like this idea of passive income passive income is not buying a building that you've gotta operate and you're constantly dealing with like trying to keep it rented and things breaking and trying to make decisions that's not passive income in real estate passive income is when you give money to an operator and they give you cash back for your money that's when you're doing nothing now you're you're what you have to get good at is evaluating rules and creating principles for the type of operators you'd be willing to deploy capital with so that you know that their world class and that you what they say they're gonna do that they do which in turn all you're doing is readings statements and putting a little bit of time to think through strategy future strategy a few times a year that's the the difference on the way you choose to get into an asset class and based off of the last pod you you're saying how like i i think you said i think your forty seven now right i think you said into your late thirties you'd screwed a whole bunch of shit up i think when you're trying to raise money from i forget the the the vc or pe company but you're raising money for something and you're like dude my business sucks i'm losing money turns out i'm i was wrong so does that mean that like the vast majority of your real wealth creation has been in like the last ten years no in the last like few years but you were you you you were broke i was i would consider myself broke i would say i started from zero almost in two thousand and sixteen when i launched the machine i wouldn't say dead broke i mean you're a millionaire you you would you were you worth at least ten i would say i was probably worth like you know fifteen or twenty and that tells so not broke but to me i was like a broke to a future billionaire a millionaire is broke why yeah but but he he described it he was like in my thirties he's like i i spent this this you you said phrases like i had nothing and was and and i but i would tell you that the majority of this wealth was all created between two thousand eighteen in two thousand and twenty two over that four year period right and now it's exponentially scaled right i don't even you know when i think about sort of how i've i i'm i kind of i very conservatively value the ventures that get me up to the three twenty five zone i could easily push those to i could easily say those are are you know push me closer to four right and but it's also like then okay what is how do i wanna continue to create like bigger opportunities in the future because i'm always like five years into the future the same way i understood in two thousand sixteen here's the strategy the strategy worked only it was bigger than i had anticipated than all these other additional things had happened i had the clarity of like this is what i was going to do but then that clarity the universe conspired to create more opportunity that i capitalized off of and got to the scale that i could have never imagined in such a shorter amount of time and all it does is make me see further and clearer on how i can get the scale even bigger which leads me to believe compounding i become a a billionaire over time but i i believe i can create some ventures including the software that i create that and the platform that i wanna build speak to that core audience that i believe i will be able to monetize it at a much higher scale and a shorter amount of time with my existing portfolio of assets and if you google your name you'll see like you went on a little bit of a buying spree where you're buying like i think four really really nice homes in la but i thought there was a quote saying you're not gonna live there that's rentals a is that true and b what type of real estate are you actually buying that you consider cash flowing real estate versus just personal i yeah so i would never buy a house of rent that's like the i didn't think so i i thought it said i i i thought it said that you maybe it was like on the what's it called like the dirt or like the real something something like that yeah really what i did and this the this will give you an like clarity on how much money i had and how dumb i was in two thousand and fifteen okay i had met my wife all i wanted to find was a forever home i had like realized in fourteen like i had began to develop learning everything about business and everything because you gotta think in two thousand and thirteen i was dumb as dirt i was at the bottom i didn't understand business didn't understand anything i hired all the consultants and all the groups and began to formulate everything i needed to learn to speak the way i'm speaking today and the strategies of what money is where do i want to invest it never even been heard of multi family units in two thousand and fourteen right i then took all of my money at the time i had the all the money i had to my name in two thousand and fifteen it was twelve million dollars in cash moved it all to cash like because i had money in all these different brokers that didn't know what it was here i am in two thousand fifteen with a vision for like how i'm gonna create a venture studio the dirt machine and the whole thing and i'm looking for a forever home or a place to buy and i find the most heaven sent peace of land that god has had ever created an a gated community in beverly hills that is a like this gated community to a private road to a four acre promo with uno unexpected views of the entire la basin hollywood sign of the most extraordinary property i have ever stepped on in my life and paid ten million cash for it and then took launch this dream with two million you know because i was like oh man this is my destiny to build a house and live on this land forever it just land it was just land just land call it forever estates and i i have sense and so in that neighborhood like where it is i have bought multiple houses and remodeled them in the neighborhood while i continue to design forever estates as it's called and kept it all these years carried the cost you know two hundred grand a year just to carry it spending milk like built a whole designed a whole house as the architecture team fired them hired toyota the best architects in the world out of south africa and we have just been designing and designing and designing it was part of the vision of like i'm going to spend the rest of my life and forever is states like that's where i'm going to live there is no better piece of land in the city of los angeles it's the most extraordinary poem i rented a house for three and a half years bought a house for six point five sold it for like nine five two years later after remodeling it bought another house for for eight put two million into it this house that i'm in now is two doors down from the entrance to forever the estates so when i begin to build it at the in the fall that i can be there every step of the way but what how hold on begin to build it in the fall with how long are with time are we talking this has been eight years and we're we're been to build it this is the forever take forever estates yeah hey and what world say to me they're like this is crazy and i'm like man i'm going to lit there forever and when i build it i don't even wanna think about the cost it's gonna cost me twenty million to build i don't even wanna think about it i needed to get to generational level wealth to even like i didn't want it to be a burden that's why i kept buying houses kept working on the design and then now you've gotten to such a scale what's the strategy now well want i'm putting it into a trust i'm paying cash for the house to build it and then i'm going to pay rent to the trust and then it's going to build an endowment so that this home can be in my family forever but run it be self operational that is so it doesn't have to be tied to the estate that it will be ran and then there can be family meetings in forever estates for hundreds and hundreds of years into the future right and you can't even get to that way of thinking unless you have kids unless you create generational wealth and unless you get to that time but that all happened over five year period you know what i mean that is an extraordinary transition to go started it started with the horrible decision i mean ten ten terrible terrible you took look i put i could've put ten think i'm gonna say you know how many build how much money i had invested in buildings in two thousand and fifteen one hundred thousand one hundred thousand i had invested one hundred thousand and was making you know seven g's from that one and and like i put instead of putting ten million into a cash flow which one i would've have been set for life if i would've put that ten million into the buildings that i put back in two thousand fifteen that got like forty percent irr like and we're kicking off like nine percent cash i would been like set for life from the compounding and the cash flow of that one thing oh no oh no i took ten put it straight into liability you know what i'm saying that now i'm carrying the cost of paying the taxes and double homeowners fee because it's a double lot so i'm just carrying two hundred grand a year up and and then i'm paying all these architects on an ongoing basis to continue to design and develop it absolutely ludicrous you're amazing are you taking adoption i i think you're fifteen years older than me you know i could be your your teenage and you're taking up your yeah i wanna go to forever estates man forever states for you is gonna be more like a decade of state it sounds like the way it's taken but that is like hey and look even hey if it lasts forever what's a decade man that's that's the drop of the bucket but but think about it it seems to me i don't even it's just another part of seeing my life completely in multi dimension because it's like it's my relationship with my wife and kids in time it's the health that i have it's how every part of my existence has continued to expand and get better i didn't get better in just business i didn't get better in just i got better in like all aspects of my existence on an ongoing basis so that house if i would built the house i designed five years ago i would have been so long because i got every six months i would get a completely new design get it vr and as i changed and thought about and got clear on what i wanted the future to look like and how i would want family meetings here in two hundred years like it allowed me to keep evolving and keep evolving to where when i finally got to this point where i'm just about to get the final permits it feels right on time to me i love that right and and it's like i'm healthier happier wealthier wiser and i know that i'm just going to get healthier happier wealthier and wiser till the day that i die and right now what's my goal one million hours of life one hundred and fourteen years and fifty four days so where am i spending a a significant amount of my wealth understanding every single aspect of my body and having a very deep longevity plan that allows me to to enjoy life and live at a high level at the ripe old age of one twelve so someone i'm get the one fourteen just fall off a cliff i oh my god rob you're amazing so i was gonna ask you about longevity like perfect segment right yeah i wanna ask about that too and what i was gonna say is very similar to that which is what what when i sold my first business and had my first bite of like financial success i was able to get physically fit it it was definitely a little bit easier i could hire some people but also like i felt a little bit calm and i had more time is this new focus on longevity and focus on all this stuff is that because you now are financially successful and have more time or do you think that you always had this this bug and what are you doing now health wise i have been doing it nonstop for as long for for twenty years i got my first blood panel and started optimizing into my blood work in two thousand twelve so for me the what where a big transition was in two thousand and fifteen around the same time i had made the decision that like i was in the best shape of my life but my body was always and i had made this decision that i started having a doctor come to my house five days a week and all i wanted to do was build a perfectly structured physical system and there was no timeline to it and and really what it led to is tri a ton of different therapies which in but in the process allowed me to learn every muscle in my body how the fashion system works what are my neurological deficiencies what are all of the things that i need to retrain in my overall system internally as it relates to leaky gut and and blood brain barrier all of these sort of things that lead to inflammation that lead to to heart disease and all these different things that that reduce your quality and length of life i had been doing over a decade so now the way i approach it is so sophisticated because i know every single aspect of my entire function holistically of my body my mind my time my energy so it's a different level so what happened when i had got to this scale of success i refer to it as peak top it's the same psychological chaos that happens to a drug addict at rock bottom where like you finally make the shifts in you where like you don't you can't be a drug addict anymore and something shifts in you mentally i finally got i'm i it happened to me on the other side where like you started getting more and more disciplined and healthy that you all of a sudden we're like why would i ever not just be extraordinarily healthy for the rest of my life and what happened from that point i have not missed the day of getting up at five am i have not missed the day in the gym i have not missed one day meditating i have not missed one day eating supplements eating clean i have not had a drink i haven't had any sugar i haven't had a snack any of that or since i hit that like nine months ago the data that i shared with you guys as it relates to the quality of my life numbers how i filled up my life work in health your to ten and then my disciplined numbers what percentage did i get up at five brain train meditate get in the gym eat clean and not drink and take my supplements it is one hundred percent across this entire year and then my qualitative numbers are at the highest they've ever been so every single day i wake up feeling extraordinary right and i grew into that and then the most success i had it i didn't have to then decide i wanna be healthy i had been working when in two thousand sixteen when i designed my vision for my business and my financial success i designed a vision for my life success and my health success so what happened over the last seven years is i got better and better and better at all of it which led to this foreign state of where you have an incredible depth of knowledge of your entire reality and your current state and your future state so you're just continuously predicting the future in creating higher probabilities of being healthier happier and wealthier in the future while living extraordinary in the present what's been like the the eighty twenty of that like the the the things that have made the biggest change on your health i mean look not drinking not eating sugar and intermittent fasting and eating a lean protein and vegetable meal to me is everything is everything because your just your body begins to clean itself you feel better about yourself you make sharper decisions you go two layers deeper your emotions are more check like things happen inside the family different things that are uncontrollable you're able to like like control all of those better that just pure diet alone in avoiding all of these processed foods and and alcohol like in being committed to that will absolutely change your life because it gives your mind more depth to to be able to execute at a higher amount at a higher level and the limited amount of time that you have to execute sorry have you seen this guy brian johnson what he's doing look i look at brian johnson and as this guy's outrageous it's too much but i with all my judgment because i'm more like if i wanna told myself five years ago hey this is what they're gonna be doing i'd be like that guy's crazy so i look at n i i feel like brian johnson's crazy but i'll probably turn into brian johnson in like seven or eight years you he's wild man he's wild yeah brian johnson just has that look you know what i mean he looks like a futuristic like o you know what i mean so i was thinking i looked up the other day i'll go all he needed all of these stu is tan if he tam everybody be like this guy is amazing oh he does tan they're like you're you're a vampire bro so just he looks like ai all like the new ai versions of people like coming out he looks like ai person she might not even be real he might not even be real you know he's a he's a mid journey but i do look at like that aspect because you've gotta think about anything think about the way that i talk about business it's knowledge and experience and an understanding and then a continual evolution and growth of under and in the whole like applying that to my relationship with my wife and family applying that to my health applying that to business applying that to investment applying that to building my my family office like all of that way of thinking is based off of gaining knowledge to take something from not understanding it feeling difficult to then making it easier than continually optimizing right you're just incrementally making it all better what what are i love the way you think and i love the kinda of pursuit of greatness and pursuit of excellence for yourself and and have a vision for yourself i also know that it's inspiring but also hard to relate to perfection and so i'm curious what are the current flaws or bugs in your software that you're still debugging we all have some bugs in our software that's running we we're we're hunting them down and we're trying to squash them one at a time what are some that are still still in your your system it might be in business it might be in health might be in you know for me oh nice bag of chips is still a bit a bug in my software you know maybe something oh sometimes when i'm with my wife i'm not as present as i should be i'm on my phone but i know that's not really me and who i'm gonna be but i'm i'm still catching up to myself in that way what are some of those for you i you know i and it's gonna sound like extraordinarily though say yeah i tried to help you man i i tried to serve way vulnerable here no no again i'm not there is no there is nothing i i'm not i'm not racist but this is like you're you're t this yeah no no i'm not there is no like to me it is i still get triggered like and we'll get angry like when my expectations are mis managed at a high level i'll i'll get mad and get like in snap right like i have i'm not even kidding you like even when i get triggered i'm trying to stop the triggers to avoid saying something like letting it come out right like i'm really but i still feel the trigger my goal is to get to like don't even let things trigger you like when you let people get angry but you gotta think part of like the evolution is like there's certain people in your life that do that to me that i had to let go of right and continually optimized for those people and this is the this is embedded in my soul this is embedded in my soul when i feel stuck when i feel stuck when i'm working on like trying to do deep work or do it and i feel stuck all i want is pizza and wine all i want is pizza and wine it's not even like a matter of like acting on it it's like my soul feels like it needs it needs a glass of like wine and it it's like because whenever i get stuck it's this this psychological thing of like just but let it all go let it all go so even though i don't act on it because i've just evolved beyond it i still when i get stuck i the feelings are are existent in there but but i'm telling you it's the the commitment of where it went a hundred percent health and no alcohol and no sugar in that level it it eliminated so many things it eliminated me being like you know short with people it eliminated me like making rash decisions right not thinking through stuff and just shooting from the hip you know which is a a recovery you know i used to say like you know du enterprises are money's fearless right because i would invest so reckless when it was really our money's dumb but that reckless like let's just push it forward like let's just let's just start and go forward is still something that i fight on an ongoing basis because i'll get excited and energized and see it and be like let's do it and i've got control that impulse just to that i've that i've learned to control in this state at a much higher level but there are very little and here's the thing i i look at it as like how kobe was relatable to me because it was too much discipline and how tom brady like man why would you not take the off season off like i used to look at that as this impossible level and to me i know that i'm i'm am reaching this un relatable una unsustainable place it's why i put out a podcast earlier this year that was the most unrelated podcast part one and part two because i just laid out the depth of like actually how i'm operating and what i've learned along the way to get to this level because i do want to i want to be the proof that you can get to a place where you never get angry you never have a negative thought where you are completely harmonious and balanced in all your relationships and time in health and happiness where you are happy and filled with gratitude seven days a week every single day even under unexpected du rest i i'm living in and i know it's possible i wanna continue to be proof that it is then i wanna build the product services and tools that other people can use to get to this level in this feeling because to me it is heaven on earth it is true happiness is really the output of this existence that i've created in a relatively short amount of time let me run this trend by you guys that i'm seeing and it's related to this so i live part of the time in new york probably the most of the time in austin texas and i also o a ranch out in texas and what i'm noticing is that in os austin is almost like la a little bit where we have all types of health freaks you know it's like it's really cool to be around those types of people and i eat really healthy as well and i'm noticing that my extreme health friends they're doing something like that like a redneck neck family like where i grew up what they used to do which is they buy a cow so like you like go in with either you or your neighbor and you go and purchase a cow and someone slaughter it and then you get like the whole cow for the year and i noticed that zuckerberg i think two years ago he made this commitment that he was only gonna eat what he killed or i think even grew and i'm noticing that my health friends are doing this now and i've seen a lot of tweets recently where people saying like you know what i'm eating healthy but i still feel bad but when i go to europe i feel good and i i did some researchers the fda and the european the eu how they like measure food it's a little bit differently like the the pre conservatives and things anyway have you i know you're into health now and i know you invest in a lot of health and wellness stuff my prediction is that in the next five or ten years i think we're gonna see a couple brands where you can buy meat online i'm even seeing people like revolt against like whole foods meat do you eat just meat off the shelf from whole foods or do you get it from somewhere special i think there's gonna be an interesting brand that does this the next five or ten years yeah look like my meat is not so special to me you like i when i and so how i do it how do i do it i get meal delivery seven days a week right and i get from what brand it's just a local chef here so okay i get that's all organic right grass fed and so i get a salad fed beef yeah yeah so that's it tastes so bad man yeah and so look so so to me i'm that's my baseline and then i have breakfast wednesdays with my wife i have friday night pasta with my wife sunday night sushi like i have sort of the rhythm of dates that i take my wife on and so when i look at that particular protein if you will at this stage like i'm i look at that as as as as much as i'm willing to dedicate into what's in my body until i can get to a point where the data shows me the impact of having daisy in the backyard and me cutting daisy up and sp off a rib is going to deliver more nutrients that's going to add to a a longer higher quality of life i would need the data to take me there one day as opposed to getting that nuanced and the delivery of the quality of that protein where at this point for me that's enough as it relates to what i'm capable and my personal capacity could dedicate to the quality of the food you know i think this is gonna be a thing sean if you not know there's a company that just raised money from peter till it's called coop and they're making the tesla of chicken coops so normal people could have a chicken coop in their backyard shot i believe any trend yeah that the guy coop guy he's the i crack guy right same guy yeah h aj dude i'm so fascinated with this me but listen listen right now fundamentally would you have your own chickens that you slaughtered an eight chickens if it was no it's for the eggs it's it's it's for the eggs yeah it's for the eggs eggs makes bro you you you you just told me that a shower head company is gonna be worth billion k and you just bought a ten million dollar piece of land when so like with you might have an air in your judgment thanks like i i know your biggest weakness as you sick of the shower but come on yeah look for eggs maybe the beef i you know i but i don't know i'm not i don't i'm not you guys when you look at trends on an ongoing basis you you refine your lens of like the things that were improbable that ended up working when they're harder to see you know what i mean i i think my even lens is is always ties back to the probability of the unit economics and the reoccurring revenue aspect of it you know like i look at it so much more through that lens because even when i think about coupe right if you're selling a single unit hardware now you've got this incredibly small customer base in the very beginning that are the ultra healthy and then they're they're they're it's like a a mattress like in the direct to consumer mattress game as soon as they buy one they don't need another one for for you know fifteen years right like it's it's would suffer that same sort of consequence versus five years ago coup would get you know a hundred million dollar valuation based off of like there's gonna be coupe in every house in the world it's innovation it's like the tesla of eggs you know so right my lens isn't as refined and i always go back to like like how much revenue the idea could create from a long term value perspective versus those tough hardware businesses that are minimal margin and you sell warrant you know so what what trends interests you now where what do you think are to be popular in the next five years and where are you invest investing your money for what interesting trends are you looking to invest in yeah look i don't invest in anything i'm invest in real estate and and businesses that i create and right now i haven't even invested in a new ventures since jolie you know because to me i'm i do think when i look out into the future like like as it relates to the type of stuff that i would do would still be related to bio feedback you know health customization all of these things that that help lead you to optimizing your overall health and well being you know i do think like you know you gotta think those those glucose monitors that have that sort of come out to kinda give you an indication of like what your blood sugar's doing when you're eating food that they're going to evolve that to eventually become dopamine and cortisol and it's gonna end up being a cornerstone of like how you even your life is actually feeling based off of what your your blood is saying in real time i think that's going to be something that really makes a big impact on the world in into me i wanna i wanna time in into creating the existence management system that helps you manage how all of it fits together to lead to your present moment in time and help you optimize for guiding your life to creating higher energy present moments that you use with purpose and whether that's to to be on your phone and watch tv with your wife because you're tired or it's for you to be out for present with your kids so that you can actually experience it or you wanna be able to design and use the present to design a better future for yourself like it's really about how do you become as healthy for develop healthy and understanding and the knowledge of yourself develop the ultra awareness of everything about you so that you can continually live a consistent state of joy because feeling joy over long periods of time is what it creates the feeling of happiness sean we could wrap up with whatever you want to but i know that people in the comments are gonna be like why is that douche bag bringing up me what the fuck they're already good i already know they're gonna blame me in the youtube comments that us sorry just curious rob i wanted you to can can you can you finish with a two minute crash course on something i've been i look interested in you and you know very well which is production companies so i noticed i don't know anything about hollywood or tv production but i i my my ears perk up when i forgot who was they bought reese witherspoon spoons production company for some hundreds of millions of dollars then i saw that peter churn in from the churn group he's doing a roll up of production companies he's put in a billion dollars to work rolling up production companies and i thought oh that's interesting i read some interviews and he's talking about why he thinks there's a you know growing and sort of ins demand for content and then you know i just look at people who create netflix show i go look at you know oh love is blind this numb ranked number one on netflix who created this i was a small production company like is this like the startup up game where you you create the next hit show and you become a billionaire or is it a a ruthless business can you just just describe what creating a show or or creating a a production company is like if that's a good business to be in or not as someone who sold their production company for two hundred million and who had an offer on the table that fell apart for four hundred million recently it is the worst business that you could ever get in in your life is like and and i'll explain to you why it is a shoot which you kill gain and the distributors control all of the money so like in your you have a hit show and you have this flourishing production company and then the show gets canceled and your company's worth zero mh right it is and then the problem with shows is like they don't pick them up for long periods of time i have a five year sixteen hundred and eighty episode order of television it is unprecedented in all of production it does not exist but why is it hard for me to turn around and sell that because it's one single show and now they look at the and it's so expensive because it's made the the production company so profitable but let's just say that didn't push you away a production company is built like this right you you've got to build the infrastructure that allows you to have your camera equipment you're finishing equipment you're licensing for your music you've got to basically then go and and give a budget to a network who's gonna give you five hundred grand for an episode and now you have got to figure out how to pull twenty to thirty percent of that in margin right so it gets an incredibly difficult to do and the only way that you can do that is look at all of the different ways that you can scrape margin out of that budget by owning vertically integrating so a lot of times there'll be people that that you know have you know television shows and they just get paid an executive producer fee right so they will make a lot of money like jeff t who's one of the executive producers on my show you know makes millions off of ridiculous and doesn't just off his executive producer fee nothing where we rolled in our executive producer fees then built out the entire post and finishing and music division to push our margins up to be able to to create a sell asset then we had multiple shows and then the call it the long term sustainability of ridiculous created the value that allowed us to sell it right and so even if you you launch an a production company and you have love is blind and it's a hit show you're not making that much money off of that show you are now hoping to stack shows and then end up pulling off of that margin that you get to split right and then then you trade on eb right so when you sell the business you're trading at like you know six times eb five six times eb and then a lot of times now they won't even buy you outright they will partner with you incentivize your long term earn now because they don't wanna just like pay you you know five times six times your eb and then all of a sudden like the show goes away right they and and you were the creative force behind getting new shows right so it it's a lot more like complex and and when you think about like the big dogs doing it they're looking at it more from they're buying the creative minds that are making the new content all the time so when you if they believe long term in content they're just and when you look at that aggregate you can have a couple of them slip and have a couple heroes in there and when you see all those together you can bet that that thing's gonna generate a ton of cash because the industry itself is built around being incredibly lean and then being being profitable because they're only worth their profitability and then they can accordion you got a big show and all this staff and the show goes away boom you bring it all the way back down because you you put so many people under under the show itself so that's where the bigger vision is for them to look at and is there an opportunity for creative and people in the space in this day yes because endeavor doing it churn ins doing it a lot of people are doing it but it's extraordinarily difficult and and the gatekeepers or the distributors the netflix the paramount the you know you can attempt to create your own platform and distribute it yourself youtube digitally whatever it is but it's expensive and difficult to build audiences and then you're really looking at those distributors as the gatekeepers to the quality of the asset that you're creating and whether or not someone will make it to decide that you're worth to purchase all of that incredibly difficult in my opinion to to make have perfect answer exactly i was looking for rob this has been amazing but i got one somehow where should people follow up where you want you want it on your pod your twitter email list how can people get more rob you know rob's just at rob du across social you know on a dot com and just you know i got billed with rob but really i'm not out pitching nothing i'm just out trying to figure it out keep evolving but one day i'm a come back on with my software when it's done well first i'm gonna send it to you guys first and and then when the book and the philosophy out and the software is out then it's gonna be like how do we convert the listeners into changing their lives from being erratic in the harmonious high quality existence with the existence operating system you know but that's all in the future now i'm just glad to reconnect because i'm thankful for you guys for kinda starting the spark of the whole thing and and really i'm even thankful for you posting all the data and using the customer acquisition from the stuff that i sent you you know i sent you all the new stuff that say you know what happened saying man not know so basically he came on he did the rhythm of the existence she sent us the the excel tv we post on twitter and it was kind of over and then like a year later i was like alright i'm gonna start building my email list and i was like how do i get fans of the show the the the like minded people how do i get my type of people to subscribe i don't just want any subscriber i want the right type of person i was like would the right type of person be in into i was like oh dude the robbed the rob your the that that rhythm of existence sheet the time tracker i think they would be nerd out about that like that's my type of nerd and so we put it up as a lead magnet which i was like hey come you know put your email in and get the you he'll share his thing with you and we started spending a bunch of money rob emails me like out a six month degrees bro you're blowing me up with this sheet you know it's all good but you gotta update the photo you're using the wrong photo from from over here and so we update the photo i was like oh man i feel bad we take the whole ad down we start putting putting something else up but it was a it was a a moment of embarrassment don't feel bad because it it to me just perpetuate like like for me it just continues to push the narrative of like level of discipline and commit and data driven so and rob you you said well you you subscribed it was good in that we yeah we we're preaching your grasp spool and makes you look like a bad ass wasn't nothing bad there i just shoulda asked you first and i forgotten to do that i didn't do that and that's why i felt i was like oh my bad yeah i don't think i appreciate it and thought it was funny but i was also like like this is great then i was like interested in the data from your perspective of like okay well i wonder how many it converted just to kinda understand like how many well there was nothing to convert to right like since you had the doc it was just the views of the the the pdf was like what i was interested in and yeah i i don't think it ran for too long i think it had maybe five thousand ten thousand hit something like that so you know a good a good amount for sure but i'm not and and again i love that is just another data point from my spec that's i was like hey use the new stuff make it feel more inviting like right make it feel more exciting for people to see it to because i wanna you know continually lead to perpetuate perpetuate it but again i rob getting trigger down by the way this is him working on that trigger i'm not getting angry yeah i was talking to somebody yesterday about triggers they were like they're like man he just pushes my buttons i was like dude you're like a blackberry you're just covered in buttons i was like you you the problem is not that he pushed your button you got so many buttons to push like you wanna be an iphone no buttons nothing to push and what what can someone do to you now you're unstoppable got and it's possible for everybody to get there awesome well we we appreciate this dude last time maybe video and audio had like half a million views i have a feeling this is gonna crush it so we appreciate you okay till we meet again till we meet again to you guys thank you i feel like i could rule world to know i could be what i want to put all in it like a days off on a less travel never looking back