Recap Live Event, The Art Of Hosting, Obsession With Time & More

at the beginning of the show we do this thing where we're like put your like raise your hand if you're an entrepreneur most of the hands go go up with okay keep your hand up if you've launched your business alright like fifteen percent of the hands go down okay keep your hands up if you have more than a hundred thousand dollars of revenue okay it's hands it down a million dollars of revenue ten million in revenue thirty million in revenue and we just keep going up to see kind of like who is who is the no small boy stuff competition of that of the crowd because we're like there's the people who are there they already kinda know our story and they know our bits we don't know them and so that might be actually more interesting and there was a guy who was one of the people who's got like he was at the kinda like thirty forty fifty million level he's like yeah i i sell gear to fire departments around the country i know he's like you know like we're like like hoses he's like hoses and uniforms and you know nozzle and and like you know just stuff for the fire department and did he say that he did fifty seven million in revenue of that is that what like that i don't remember the exact number i it was something like that i feel like i could rude where i know i could be what i want to from at all in in like a days on on a car we're live what's going on i'm back home the live pod is over the show the show is over let's talk about your time in austin the live pod we should talk about a little bit we might be airing that that episode we we gotta go back and listen to it to make sure that there is nothing that we had to bleep out but did you think about austin seem if you had a great time had a great time dude i know more people in austin than in san francisco somehow so i think i don't know if that's about austin or that's about me i think it's more about me not leaving the house here in san francisco but when i left my house and i went to austin and i saw tons of old friends you and a bunch of the crew had a great time stayed started off in a haunted hotel and then moved to a better hotel and then yeah it was a good time you came in on something like a wednesday you left on a sunday or thursday and sunday or something like that tuesday five days tuesday tuesday it's a sunday you had you you spoke at two conferences you were on the chris williamson show which was that guy interesting yeah but what what was cool having you here was i felt i felt i missed our times in san francisco the two thousand twelve to two thousand like eighteen era where it was like it felt like all of us were doing the same stuff then when you came in town we have everyone we we we had like three or four dinners of like eight friends and it felt like oh wow this is it feels like it's happening again and actually it feels like it's not happening to the extent of what we experienced then but there are a lot of really special people here and it felt really cool like to to appreciate that oh yeah you're right i think people should do whatever we did in our kind of like twenties which was moved to the city where there's a bunch of other people that are chased them the same dream as you i think that's like a that's an amazing like you could pick a city based on weather based on location you could pick it based on cost those are some factors but if you're in your twenties and you're the type person who listens in this podcast you're sort of watch entrepreneurial you're ambitious i think the move is move to a city where move to a place i don't not even was say city move to a place it's could just be a house in the town you're in where you will be around other people who are chasing the same dream as you it is massively underrated like you will not only get smarter faster but also you bond with people and it's like those bonds don't go away you you will always kinda remember when you were all at the very ups start phase of what you were doing and we did this live pod in this live podcast and the con so was me sean and andrew the content was fine enough whatever but well when we we'll talk about that later or we'll just aired the episode but what was cool was i met people i think we had five hundred and fifty or six hundred people it was sold out and i met and so we stayed out sean and i and andrew stayed afterwards and like did like a meet and greet with everyone and you always talked to these people and i'm amazed that these people would fly in from all over the place i met a guy from malaysia i met people from all over mexico america north america who came and they were like i came here because in my town i'm a weirdo and it feels nice to be around non weirdo and i was like what do you mean and i looked at twitter afterwards and i saw pictures of like so like basically we didn't let people into the venue until ripe fort it started and in the line i don't know if you saw there was people interviewing each other like for their own content channels there's like people are like oh i met this person who's doing this i met this person who did this i met this lady did you meet this mexican lady who moved to from like mexico city to ann arbor and she flew down from michigan it was her and her twelve year old daughter do you meet those people did love that that they were she's like hey love the pod this is my daughter she listens as well we listened together and i was like oh amazing you know what are you i asked the daughter i was like what do you what do you like about the show because she was she was quite shy in the moment and she was like i just yeah i like that it's fun it just gets me laughing and then you know i just learn different things and it makes me wanna go do like it makes you wanna go do stuff i was like you know that's the that is the actual sales pitch right you'll laugh you'll learn up that and it'll it'll get you excited to go do stuff and the mom was like you know thank you for the pod because it's the only like it's the only podcast we can listen to together that we can vote that we both enjoy so it's like become a thing we do and you know that's probably not that common but that was one of my like golden nugget kinda moment takeaways from the whole thing yeah that she was my favorite person i but but anyway my point is that it was cool that like and what you were saying is what we saw a very micro version of that with five hundred people was like go to the place where those other weirdo like you and like cool stuff happens and and that's always really fun i'm met a lady who was like yeah you talked about me in the pod and i recently sold that thing for thirty million dollars and she was like waiting in line for like thirty minutes to talk to me and i was like what can i wait in your line like i wanna i wanna i wanna learn about you i wait your line exactly let me yeah let's do some of the interesting people that we met so there was a guy at the beginning of the show we do this thing where we're like put your like raise hand if you're an entrepreneur most of the hands go go up it's okay keep your hand up if you've launched your business alright like fifteen percent of the hands go down okay keep your hands up if you have more than a hundred thousand dollars of revenue okay hands go down a million dollars of revenue ten million in revenue thirty million in revenue we just keep going up to see kind of like who is who who is the no small boy stuff competition of that of the crowd because we're like there's the people who are there they already kinda know our story and they know our bits we don't know them and so that might be actually more interesting and there was a guy who was one of the people who's got like he was at the kinda like thirty forty fifty million level he's like yeah i i sell gear to fire departments around the country i know he's like you know like we're like like hoses he's like like hoses and uniforms and you know nozzle and and like you know just stuff for the fire department and did he say that he did fifty seven million in revenue of that is that what he's like that i don't remember the exact number it was something like that in the was either the thirty or fifty million something somewhere there he said he had an exclusive right to sell in nine states so like you know beautiful business right because he's gotta a basically a monopoly on selling in these in these certain states he's like won the contract or whatever and really profitable business that you know who even thinks of like who even thinks about who's the who's the b to e commerce fire departments and it just gets you thinking wow how many niche businesses are there because you just kept meeting one after another do you have any others that stood out i got a couple more we went to dinner so we had a dinner the night before one business that i really like that i'm eager to see it's gonna work out or not is called boom and bucket and what boom bucket does is i i don't know if it's rental or if it's for selling quit selling but i think is it selling so basically if you are if you own a or if you need to buy a tractor or like like one of like anything caterpillar so like dump trucks i guess boom bucket whatever you know whatever has a bucket and carries right name there's a market yeah it's a really good name it's a boom bucket and it's a really cool website and so they i think the founder his name's adam lawrence he previously was the coo of bolt bolt was like this like high flying start up one click checkout startup to be determined if it's gonna work out but they raised something like hundreds of millions of dollars at multiple billions valuation he left there after being there for a while then he went start a boom bucket and he's telling me all about i it's only a year old or two years old still new so they're still figuring out if it's gonna like take off or not i think but really cool business that i actually think we'll work once they can kinda gets to to to you know what marketplace you need supply demand it's really come on but if you the site right now so boom bucket which also sounds like an amazing name for a bar in austin like you know bar with like you know dollar dollar shots and like you know the axe throwing in the back i feel like that's actually in austin people just have that their backyard the axe throwing thing that's like that's what it seemed like so no bro we all have call plunge and sauces that's the so the first thing on here is a two a two thousand twelve caterpillar four twenty f for somebody out there they're like oh my favorite model been dreaming about that one yeah seventy seven thousand dollars ships nationwide you click it and it's basically like here's the thing it was probably used in construction for concrete you know here's the specs we inspected it here's what we found that was great about it here's what needs work it's got a residual oil build up on the engine valve cover no active leak scene and so they're adding value by doing inspections and do it close up and detailed photos of the equipment and then they say great you can buy through us we will finance it to you and we will take care of the shipping to get this to you this seems like a great idea i don't know anything about this niche so you know take that with a grain salt but love the name love the idea and i love that this guy went from like the most silicon valley vc thing you can do like a network effects vc funded multi billion you know unicorn that's either gonna become a hundred billion dollars or go to zero and he's like i'm a move to austin grow a mustache star selling tractors online dude he had a he had a thick beautiful mustache and he was wearing cowboy boots i mean he looked exactly he looks like you want him to look he looked like it uses was a disguise yeah i was trying to blend in in austin so this guy's is awesome his name's is adam lawrence i love adam i've i've i've gotten to know over the past year so he was cool who else was was interesting another one that i thought was cool guys were in the meet and greet line they come up and they're like hey love the pod blah blah blah no questions just wanna a picture or actually they have one question they were like you know we do franchise marketing and i was like franchise marketing what say more and they're like basically five percent of mcdonald's stores use us as their digital marketing agency and social media marketing agency and i was like five percent of mcdonald's franchises that's like that seems really significant there yeah it's going great and this is actually the second time i heard about it and this is kind of my rule of two which is if i hear about the same thing from two completely separate people it's like well roll up the sleeves time to go out of rabbit hole you plug the nose take you heard someone talk about the same business or the same like literally the or the same style business same style of business so our buddy c had told me about this these businesses so there's a two businesses called one's called scorpion marketing and the others is called ferocious marketing okay i see a it normally seems like a little bit of an over compensation but they actually sound like badass businesses yeah i need like a i need like a like a like a ra llc you know what i mean it's like feel like thai floyd fever marketing or something i need something like that i love that hey we're from dengue yeah we're the boys over at dengue fever we're happy to help we're making hot you know what i mean angus is con incorporated i'd love the kill competition so yeah had told me that one of those two i don't remember if a scorpion a ferocious does over a hundred million dollars as just a kinda like google paper click plus you know basically google ad agency plus maybe maybe facebook ad as well for franchises like they go to every you know goodyear year tires in america and they're like y you need to have a good presence online this is what we do we help goodyear tires franchisees make more money in your location you pay us whatever ten grand a month and we take care of your website your marketing will make sure you're visible on yelp and then google when people are searching for tires blah and that's what they do and then they go do the same thing they did it in tires and then they'll do it in job juice and then they'll do it in in one franchise after another and so i kind of love this model i think that this like this idea of general like generic agency but agency that is tailored towards franchisees i think is great why franchisees all are gonna have the same problem set you're gonna have a cookie cutter customer i love that you typically if something is a franchise it's got scale already so you know that niche is sort of validated third it's the easiest marketing pitch in the world once you get started which is that yeah we do you know over you know if five percent of mcdonald's franchisees use us or we're the largest agency for mcdonald's franchisees we are the number one we serve over a hundred and fifty store franchisees guess what the hundred fifty first is way easier to sell to once you got to the hundred fifty right it's like it it becomes a snowball in terms of your marketing your operations can get streamlined because they all again cookie cutter customer they all need the same thing and then lastly that type of customer a franchise they basically put like their net worth on the line to own these franchises they typically are not like these brick and mortar franchisees they're doing that because they're not super tech savvy or online savvy and so i think it's the perfect kind of customer and you could just provide clear roi from month one and i think you could do this in a lot of niches like i think you could do this in like senior living like my father has a senior living facility and he is like he basically say like the entire business is just how's our occupancy you know if occupancy is at fifty five percent versus sixty five percent versus seventy five percent versus eighty five percent that's like this that's a swing of like ten million dollars just in that that question right there oh wow and so i'm like great hey dad what are we doing for well how we feeling that i'll keep it right like you know what are we doing and he's like well don't really know how to do online marketing because most people who own senior living facilities are not the most tech savvy he's like so we need like a like a come die with us marketing like we host a coffee and donuts like brunch for the local hospital nurses because that's like their number one source of deal flow right now and then there's these search engines like like place for mom dot com or something like that and you know you you try you tell them hey i'll pay you for leads but they just don't bring you that many leads and so somebody who can basically solve the search query for like you know senior living austin or memory care austin or whatever the person who can rank you at the top for that search is gonna be the difference between fifty five percent occupancy and seventy five percent occupancy i think and so i think if you found a niche or a franchise like that doing the the sort of digital marketing for it i think becomes very appealing yeah you just have to run it which can be challenging running those companies are is very hard but getting customers i think is actually easier than but what's the one thing saying running a company easier if you had good a good way to get new customers it is like for sure number one like you know advil for all aches and pains when it comes to running a business is well at least we're getting a bunch of customers you like you know easily we have a reliable way to do that every other complaint from there is like you know just a a little little bump and bruise another interesting person who you met for the first time was nick gray so nick gray was like the we we asked him to like mc event and then he ended up just attending every other like dinner that we had and he like emptied it hardcore and what's interesting about nick gray you guys should look him up is he's in like real time you can watch him like become an authority on this very strange topic of like hosting small gatherings right and he might be able to turn this into something substantial and just to give you an example of what happened we had this like fancy restaurant booked for this one dinner it got rained out because it was like the table was partially outdoors so we went to this kinda crappy bar and then we moved to another bar next door that was also somewhat outdoors but had a roof and and andrew one of our guests was like oh man is that gonna be cold and and and nick was like yeah it might be cold hold on and he ran to a shopping mall across the street and bought like a hundred dollar long sleeve t shirt and goes i got you and how impressive is that use the ultimate third party host which is no surprise because that's what he does so his i don't know him you him very well i just met him and i'm and just i've just got my first dose of nick gray and i can't wait for my second dose so basically it sounds like he ran a company called museum hack which was basically a kind of like a night adventure company so you would go to a museum the tour would be hosted by a local stand up comedian or magician or somebody who's got such show and yeah and basically he paired show ship with something that needed show museum tours and it was a good company i think it was making a couple million like maybe one two million dollars a year of profit he sells the business takes the proceeds invest it into i think did you say all of it into tesla or like just a lot of it so previously he had made money because he he his him and his family started an aviation parts business so they made like the screens that go in like private jets like a like the navigation screens with the earnings that he had from that business he invested it all in tesla and there's these funny pictures of him during the new york marathon years ago and he would hold up signs that says by tesla because he was like trying to just show and just a tesla bomb yeah yeah yeah and then he killed it on that and then he started this museum company with this proceeds he put it into cloudflare which has not done well but you'll see him all the time it's really funny you'll see him like someone will be like what's the best service for this and he'll just reply on twitter i hear a cloud cloudflare is really good you should check out cloudflare like he's like promoting it and with his book he's does the same thing he's at this book called two hour cocktail party if you go on google photos and look at the reviews of any bar in austin he's been there and he's reviewed it and when he reviews it he takes a picture of his book in front of the sign or the food of that restaurant as like gorilla marketing that's all he does he does little that guy he told me about this guy as this kinda like super social guy that's in austin that's like now doing this thing called a two hour cocktail party and and he sold bike i don't know ten thousand plus units of the of that book and he was like and i i couldn't tell at first i was like well is he idiot or a genius and i think this is a common game i play where i beat somebody and i i'm playing the idiot genius game and in the case for idiot was like wait so he like sold his company and that was all in on this just perfect this like owning this little sub brand this con this contact brand around hosting a two hour cocktail party i i can't tell you the last cocktail party i hosted so so i was like he spent three years writing this and he was all in and then all the things you told you about the way he was promoting the book and books in general i'm not a great business model so i was like what is this guy getting at and that was my like is he an idiot but very quickly i've shifted into know this guy's genius and here's why so first of all it's a real problem hosting a hosting a party a hosting hosting any kind of party for forget like a specific way to our content party but hosting a dinner party is something that is valuable if you do it kinda stressful when you do it and there's a difference between bad good and great that comes into a bunch of details and the details are things like when you invite people how do you prep them for it what does the email you send beforehand that reminds people even that this is happening what it's gonna be about and how they should show up and that when they show up like how do people have to introduce themselves oh he's a big you yeah gotta have name tags name tags help because whether you name tag name name tag gotta i have name tags okay what what else do you have to have he's like well you kinda want the event to flow versus just having it be like well whatever happens if we break out into to random clicks of people that already know each other or a giant group where it's kind of awkward you know what's gonna happen and so he's like has his little systems i'm gonna have some unstructured time and structured to conversations and then back to unstructured after the structured because the structure gave us all something to talk about in the unstructured time he's gotta and it it goes into little things like hey you know if you host something at your house like peep nobody knows what the trash is and so they're opening all your cupboards of your house trying to find shit now they're just going through all your shit and then i just leave it on the counter and now your house is get now the party's looking like a a college wrap party just put a label where the trash is let's just do that and you got all the little reminders and tips and tricks for a host okay so solves a real problem that's kinda stressful and kinda valuable if you do it right like we've both been to parties where the magic happens the conversation just gets really interesting you meet three or four people that you're like become really good friends with you did this actually like this is how we met was a you host or a dinner party at my office and so like you know the the right dinner party can lead to some really great things and the wrong one is just forget okay so now why do i think it's actually genius i think he's got a win win scenario and what i mean by a win win scenario is that whether this becomes a big deal not he wins the first part is by doing this he is building like the ultimate friend group network i think andrew called him andrew wilkinson call them a friend billionaire he goes nick's a friend billionaire there and he'll and nick nick nick won't brag it but i be like what you do is he's like was at a friend's house i was like oh he was like oh matt mu wag the guy who started wordpress yeah we were just i just at his house all weekend and like what do don't match he's like oh i'm at a at of dinner of this and he like has so many stories like that and when you are a friend billionaire or what does that mean that means you you know a lot of cool people so you're constantly inspired by the people around you had a lot of people who you know got you back into love you and you you have a bunch of of like real connections and like real a real social life which i think is like i think it's kind of like in one of these like silent like you know epidemics that's going on right now is that most people i know have like a really weak and feeble friend group maybe i'm just in that that world i i don't know but like a lot of people have this feeling of like great i work from home i live at home i eat at home i order food on door dash and like i don't see another human being for like yeah i can go seven days without seeing another another like person with a pulse or even if you are seeing people it's all transitional transactions like great i live in s or la and i go to berry boot camp and every everybody rushes in and does the thing and then it rushes out and like this like what hap like where am i supposed to make new friends you know that's not really like that easy for most people so anyways i think that what nick has is is actually quite rare so whether that all this is is he makes a bunch of friends has a bunch of fun experiences and you know he was showing me this video at his phone he's like check this out he's like last night after a re hung out i was on my way back and my friend texted me and said you gotta check this out it's flooding in my area but it's created like this almost like fake surfing thing like it was like flooding on some street and the water was running really fast but there was like a lip in the in the road and so he could you could go on a boo board and basically feel like you're surfing and they just did that for like hours any other these fun videos and i was like cool i was just like on my phone scrolling what you were doing that right like this guy's not watching billionaire he's gonna have he's like i an experience billionaire so i think that's the that's the bottom of the win of if nothing else he gets that but at the top i'm like dude i kinda think this should be a local franchise like i think that he should basically turn this into like the modern day toast master like i think if he wanted to this could be an enormous business and it could help a lot of people because he could basically say look open up a local chapter like toast masters and it's just dedicated to hosting awesome get together of awesome people i'll train you how to host them right you fly out to me you you attend one of these as part of your training and and then go wherever you live and start hosting these things and you know pay your membership dues to to be a part of this and let's let's create an international wave of people who wanna get better at hosting things and having an awesome social life i think he could create the next toast matches what do you think so toast masters so for those you don't know toast masters i don't know entirely how they describe themselves but i i knew it as like a public speaking club so you spend fifty or a hundred dollars a year something like that and you get to go to a local chapter where you like everyone practices public speaking but i think they weave in some type of leadership component where you can like learn how to lead but it's all related to public speaking there are non nonprofit so you can look them up so toast masters has sixty three million dollars in assets of which it looks like about thirty five million of that is just cash and then they did last year something like eighteen million nineteen million in membership dues but sorry twenty five million in membership dues and about thirty million in aggregate in total revenue so like not a nice that that's very nice so definitely worked yeah exactly and i think that like you know there's a lot more people who wanna be able to host a party and build an awesome kinda like social life for themselves than there are people who wanna get better at public speaking and so i think this actually has a lot more legs and it it reminds me of the game so i haven't read his book but but neil the way neil strauss wrote the game and was like hey do you wanna get better at you know like meeting women if so you know this is a book that's gonna tell you a bunch of awesome yeah know sort of war stories plus techniques that that can help you do that and i think that this reminds me a little bit of the game it's got the benefits of the game without the s factor of of the game and so for that reason i'm in and i just gave him i just gave them i just gave him the thought leader triangle with my hands for those who are and i you start with the the pyramid of hands going upwards and then on the on the inflection point of the sentence you gotta flip it down did you meet anyone else that was interesting or have any other thoughts about people you met or experiences there's a couple high level thoughts so couple high level thoughts the most so we do the meet and greet for like i don't know was it's almost like two hours or something after the show just like people are you tired after that i have this thing where relief gives me a lot of energy so i was so relieved that the show was over that i felt like people had a good time and then i didn't like my my trip was over i was gonna go home and get to just like be in my bed and not have to be i was traveling with my two little kids which is you know it has its own challenges i had no less than ten people referenced the size of the cotton candy that your children had they were like my wife wanted to see the show so she brought my kids were two and three years old to the show and that's like you know that's like you know open it up a a a a lighter inside of a natural gas factory like you you kind of know if this thing could comb bust at any second and she just had a a backpack of bribes which i think actually should be its own product from traveling moms it's just a pre made backpack full of like little dollar store toys that you can give out every fifteen minutes to be like alright be preoccupied don't scream and cry and think about everything and just unbelievable amounts of crazy candy that they never get to eat like a bathtub size container of kinda had a seven layer lollipop it looked like you know those like dude someone told me they're like we saw sean's eating sean's kids eating a kebab like a hot dog or something because it was of lollipop sour patch kids it was like a you know when the shake builds like a a ninety five story like apartment for himself in in dubai it was the the shake dubai tower of lollipop it was incredible yeah i had a bunch of people to tell you about that but anyway what were you saying so i would say in the meet and greet line the most common i would say the most common question i and i don't know what you experienced because you had your own line and i had my own line so maybe your yours was different i got a lot of people being like hey whatever love the show can take a selfie and then got one question for you and the question i was like oh this is this is gonna be it's probably gonna be a doo right but they're they won't you know they're gonna they're using their one shot on this question and it would the most common questions the most obvious answers it would be like you know i'm trying to decide between this or this you know what do you think i should do but what do you wanna do i really wanna to do this alright well then you should probably do that one or like i don't know he's like what if you like i and do you want do you like do you like one more than the other like do you know do want one more if you do if you did know what you wanted what would you say i know you don't know what you want but if you did now what would you say and they're like b i'm like cool do be that right or it to be like yeah and i and i hate giving that answer because it's like you know not that we're someone's hero but don't meet your heroes because like yeah we just give you the most obvious right obvious answer the or the second one is like i'm doing this and this and i go oh cool what are the results they'll tell me i'm like what were the results last year okay well just yeah keep going sounds like a forty exactly either it's working yeah don't don't mess it up or sounds like it's not working do you wanna like you're asking me for investment and actually you should be asking for advice right because it's not working you know the same thing was like i'm doing these i got these two ideas i i one company i do this and another company i do this and i'm really it's really hard because blah blah cool sounds like get two two companies like do you think do you think the optimal strategy is gonna be to do two startups at once or one like they're like yeah one probably cool so which is the better business like which one do you wanna do which one is working better and then they're like well no but see this one kind of feeds into this one and i'm like no it actually eats away at all of your time and minds share it doesn't feed into anything and they're like i'm like you know like you elon musk can can run two companies at once he might even be to run three but until you have you know like until your palm is like you know a physics textbook like you know until you could until unless you're built the way he's built like it's probably not the optimal strategy for you like if you're in this meet and greet line i'm just gonna tell you right now probably don't wanna be ceo three startups ups at once and so the obvious answer for most was like what if you just focused on the one that's that you like more or is working better like i think that would probably work better than trying to make both of these these fledgling things work and so i felt almost silly that that that was the case and what we're saying here about everyone was searching because we met like a bunch of successful people for example probably one of the more successful people we met was this guy named a j patel who is like thirty two or thirty five or something like that and he started a dog supplement company which whenever i hear about that like that's a greatest thing ever because who knows if like the product works but he originally sold a portion of the company at like two hundred million dollar valuation and then a few years later sold it for six hundred fifty million dollars in valuation and he seemed pretty like zen like like he kinda had his act together but still there was some things where he was like trying to figure out what to do next and like he he had normal questions that everyone else right had and on here you had every everyone's searching yeah actually i wanna say one last thing about the previous thing about most common most of the common questions have the simplest answer that's not a knock on those people what i meant is dude this game is not as complicated as we make it i have the same i do make those same mistakes and it and it all it takes is just a third party with like a fresh set eyes just like well sounds like you just pick the one you want to do right or like suddenly three things try focusing on the one and it'll probably work better or like you know whatever and so i think that it's useful to almost have that be your own coach in that way and save yourself a lot of heartache because that it wasn't a knock on those individuals it's that is the common problem is that we we we don't have complex problems we have simple problems and a simple problem doesn't need a complex answer it needs a simple answer so that was my point there alright the so the second thing yeah everyone is searching it didn't matter who we were hanging out with net worth zero net worth hundred k net worth one million ten million hundred million and and a and the billionaire we had dinner with so everybody was searching searching for meetings searching for what's next searching for what they should be doing with them their time searching for a better challenge searching for a way to to solve their problem it just felt like everyone's searching is specifically a lot of people were searching for like direction and it really made me like it really highlights to me the value of when you know you when you have a clear direction the value of that to like to be grateful for that and find people who are good at figuring that out because i think if you stay in that searching state for too long that shit's dangerous it's like an inception it's like we can only be in the dream for an hour before we forget that it's a dream you know we gotta do that thing where we fucking cold plunge ourselves to get back out of it and wake back up it's like there is it's okay to be in a wandering mode or a searching mode or kind of a thinking mode like what do i wanna do but after six months after twelve months after eighteen months like that shit becomes you get lost in the sauce and i felt like there were kind of a lot of people that were lost lost in the sauce that the that there their search was sort of like almost indefinite and i think that's that's dangerous that's interesting and that's actually really scary that's that kind of a because it's one of those things where goes on for too long it gets even worse and then you know you're like you know as deep in it and you're like oh no yeah you freaking how to even start the engine it's like this car hasn't been on for a long time does the engine start and i think you're good at this i think the way i think you're really good at this the way you are very structured helps you because i think you're very like regimen you're like for the next three months i'm gonna only talk to people and figure out what i want and after three months i'm gonna have a conversation with myself and shift into the next gear and because you're this is my read of it at i i don't know what goes on in your head but my read of it is no that's exactly box things and you know this there's an argument to be had for like just wandering around and letting you know you can't control everything but i think having these creative constraints these like time box constraints helps keep you honest like am i really am i even learning from my wandering at this point or am i just have i forgotten like my my my head for my feet i do even remember what the hell i'm supposed to be doing right now and so i think you know you had a period post hustle and pre hampton that was like your searching period but it was like i think you knew you were gonna search you knew you were gonna wander and explore which meant don't jump into something really fast but also don't let that last forever is that right yeah what i'm obsessed with time so like even when i was twenty years old i had this document i think if you google like my name and then ceo doc you'll be able to find the spreadsheet and i would map out i i think i had thousands of them of all these biographies of people i read and i would type in like when they started their apprenticeship when they got successful and the time it took to do that i was obsessed with time and the reason times important is i think that the constraint is incredibly necessary i read this book by robert greene and he talked about urgency and that was the first time that i learned about the importance of urgency and so that's why i'm obsessed with time and so usually what i do is i have this thing called worry time which is very similar to like searching time but worry time is like here is the period that i can worry about this these following things so like it could be like you know i'm not sure that here i'll make a list of all the things going on in my life that are that are happening right now that i'm not sure about like it could be like this podcast it could be my relationship it could be anything and it's like alright on sunday from three to eight i'm gonna worry about right and i'm not and then i'll like set aside to worry about it and then i'll set feed into every moment of every day and be this underlying worry or anxiety that just sort of like plagues you yeah so it's just like you know like have you ever used heads space the meditation app there's this like got saying go ahead yeah i like com too but andy the guy who would narrow it be like alright today we're gonna we're gonna do the meditation whatever now the cloud is above you let's put all of our thoughts and feelings and worries in that cloud above us now let's just walk a few feet away now we're away from the cloud we can acknowledge that like our worries are up in that cloud but we're no longer under it and we can go back under it when we're ready and worry about it and so that's kinda where i came up with like worry time and so i have worry time and i also do the same with like searching time so it's like alright i'm gonna search for this and then in three months i'm gonna say did i find it or not no okay fine we'll give another three months and then once i find it it goes searching done we are no longer searching so i actually turned off like this is just a very small example i turned off the twitter dms of my twitter handle because i get all these interesting opportunities but i said nope we are done with opportunities i have the opportunity we are going to pursue that and then at a later date we'll open back up to pursue new opportunities maybe but right now there's no nothing new right and i like we my wife and i were joking but it's not really joking is like my rule right now is no new friends i don't need new friends i have the friends that i want that is perfect i'm not gonna go out and hang out with new people no new friends because you know like the searching time is done for now and we'll open it up at a later day audition will come at a later day for new ideas and new friends dude that's great i i love the way you said that i do a similar thing but without i i i hate the word time i'm the opposite of you i i wanna get off the concept of time altogether but my but in reality the result is actually very very similar what i do which is i i focus on the word constraint so how can i use a constraint to my advantage i love this because naturally i'm always constrained right like i don't always have every resource at my disposal to do what i wanna do right let's say i'm traveling and i don't maybe have the time or the equipment to get of the gym to do the same workout that i was doing before then how do i get excited about the constraint okay i got this wall i have the floor i grab got my suitcase interesting i can air squat the suitcase and then i can you know do these like i could do a push up challenge we're gonna do a hundred push ups in the next five minutes and i'm gonna see you know if i how far under that time i can get and you know you do that and you've used a constraint to your advantage to have a better experience so i i always have the thing which is i'm not going hour to hour i think that's a really i think time creates a lot of stress in people's lives so i wanna use constraints without the stress of time what i say is like alright i'm trying to have an experience right now what kind of experience do i want i wanna a sweaty workout experience okay how can i now use an ex use a constraint to ratchet that up and make it even better right like and that's i wanna do so i i'll do the same thing we're i'll constrain myself alright i'm gonna turn off dms or i'm going to do no do a no new friend season and i'll i'll use these words like season just to sort of time box them how but without the sort of urgency or stress of like the thing you did where you're like how successful were these guys by thirty dude that what it just made me feel miserable so i had to like tweak that a little bit for myself where i didn't wanna always feel perpetually behind in life and so my way of doing that was focus on alright i'm about to walk into this room what kind of experience do i wanna have and get good at choosing that and then be like how can i use a constraint to to like level that up to enhance that rather than feeling constrained by lacking some resources that i otherwise would want to make this happen i think the time thing is important because you do compare yourself to others and comparing yourself to others everyone says it's bad i actually think in some ways it's really great because you see what's possible just like if you're like an athlete or you're like i wanna be like this athlete i wanna be strong but i wanna be stronger than them or faster or whatever but whenever we do these events and i meet all these amazing people like an a aj like a sue like an andrew wilkinson and i hang out with them and i think i'm behind i'm way up this it and that's the and that's dangerous that's that's dangerous that's the thing i referenced the day when i said there's the there's the the science of success and there's the art of fulfillment what the comparing yourself will help you in the science of success it will motivate you it will put a chip on your shoulder it'll get light of fire under your grass but it's not gonna help on the art fulfillment side and so what some people try to do in life is be like let me solve the success thing first and then i'll do the happy thing after that and i think what you do if you look at remember my back to my everyone is searching thing what ends up happening is people solve the success thing to try to throw a bunch of money at the happy thing it works to an extent but not all the way there the kind of disillusioned and they just sort of fall back on well let me just go do more success shit at least back then when i was only focused on success i felt better and i know how to do that but more that i know how to be happy and and so or or it's like i thought this number would give me the answer turns out i was just one more she five times that yeah it's actually it's not it's not fifty it's actually one fifty somebody said that was wrong they said it's always three times more than what you got like people always thinking at three times more than then i'll i'll i'll chill out after that i'll i'll really move on to that next phase and i think while i i don't think that's a whole new path i don't think you end up at a bad spot i do think there's probably a better version of it which is like can i do happy and successful at the same time is that possible well we were talking and and i'm gonna add him here but it's nothing crazy but we were had dinner with andrew andrew you know his company as of friday i don't know what to say it was worth eight hundred fifty million in canadian and i was like we were talking about like what's next and or like we were talking about like just personal like motivating factors and he was like i was motivated because i wanted to feel secure financially because for some reason i was felt insecure as a kid and you know everything comes from like issues we had as a child and i was like do you feel secure now and he was like you know what not really and i'm like wow you don't we we're still not gonna feel secure at that number like you you always need more and i always and i couldn't decide if i felt negative about that feeling or positive but i have realized that that might be the learning is that like you don't feel secure a lot of people don't feel secure regardless of what they have or what they don't have like it's the it's the same feeling of it's not enough like it can taken away but i view it a little differently it's more like the security doesn't come from the money that feeling you want is it gonna be is it gonna change when the money changes in that in that way right like i feel secure now and i have one one billionth of whatever he's got right like it's like you know he why because i just view i just view it differently i have different insecurities that he's got right like but on the on the financial one i'm like as long as i still got my wits about me in my two hands i'm always gonna be fine if i got my brains i got my hands i'll always be fine so what do i care i can lose all my money and crypto i can lose all my money in this this business could tank podcast i could say the wrong joke get canceled on the podcast tomorrow still got my hands in my my brain alright i'll be i'll i'll be i'll be alright and so if you it's like fitness right like if i put you in any fitness test i think you would feel pretty secure but like yeah i don't think i could be like sam we're gonna do a like i if you invited me over you're like let's do a hard workout you know i'm not eating that morning i don't my i i gotta be light on my feet i gotta i gotta do i hey let's cr team working one day let me take some of that like you know i'd be stressing out because i don't have the vendor security whereas i think if i invited you over for a hard workout you'd be like we'll see right or even if somebody even if david go invited you for a hard workout maybe maybe at that stage you would feel feel a little bit of the the lack of security but i think for most people in most situations you would feel feel pretty secured so i i think it's everybody's chasing a feeling they think the feeling comes from a thing the feeling doesn't come from the thing feel the feeling comes from you and comes from practicing having that feeling and i think until people g that they're just not gonna have the the type of feelings they want up happiness and all this other the shit speaking of which we have a very sturdy audience i was putting my hand around on people's backs take a picture got a bunch of my broadcast but yeah we had a whole bunch of broad budget lift shows what's going on there was a there is a bunch of sturdy ass people maybe it's a a a text this thing but there a bunch of big old boys that we were talking and and women like every like there were so many strong people i i probably said at least twenty times like you know it's like you're awkward is the meat greet are weird i don't what to say to people this so it's usually like oh i like your shirt or you look huge you're yolk but i said that so many times yeah yeah we got we have a interesting interesting demographic there's like the people that looks like you the people that looks like me and then there's the people that look like neither of us but it's kind of amazing how well distributed it's like bunch indian dudes bunch of really strong white guys and then like then and then the other group which is a blend of of normal people we had so many indians and so many indians with the really thick accent so i guess they just moved here do you think that we are are we popular in india because of the topic or because of you i mean there's a lot of lot of business topics out there they don't all have that i think you is where's chu from what's he he's in is he indonesia he's from sri lanka sri lanka i mean i don't know do they they probably love him too but like the six million people underwater or something like that like very like i don't know how many of them even have access to like you know know about know about him but yeah if if he goes to like the cult phenomenon on him naval biology like they really really look up to to to the people and the like it's like if you go to in china then was popular the person was kobe bryant it's like kobe bryant was the star of stars because of some combination of like he's got the thing that they want like crazy like athletic plus they pipe those lakers games into china and like only lakers games for like a period of time and so he was just been everyone in china which is they're a black day exactly and he's was just like look like a god compared to them right and it's like i think you you like people who are they're like you and so you feel like you could be them and then there's people who are so unlike you that you're like you are so different i just i i am an awe of what you are it's like the bj york effects of bj you know from iceland which only has like five million people and like bj music sucks but every once in a tomorrow she would be like number one on the charts is because like everyone in iceland really cheer for her because she was like doing something interesting in america or like bruno mars if you go to youtube and look at bruno mars videos on youtube then i have like three and four and five billion views on youtube because everyone in the philippines because he's like filipino is like that's our guy you know what i mean so i guess that's why we have a really nice indian contingencies because you're their guy whereas with me it's just a bunch of like you know like guys from ohio but whatever dude can i start speaking of ohio can i do a little bit here on jerry spring what bottom rip died two days ago i think yeah his story is kinda crazy do you know much about jerry's backstory wasn't he the mayor of of someone in somewhere in hotel state ohio or something since when he was really the mayor of when he was the mayor first and then talk yes so basically his career is like he at twenty five he's the advisor to robert kennedy during his presidential campaign who i think died or gotten or something yeah then he's like okay goes on to do like kinda like local city politics ends up becoming the mayor of cincinnati for a brief period of time gets fired because he's solicit a prostitute i think and got busted for it and so he's like sorry like yeah it shouldn't have hey for an export or something so now he's like out of the political game and he's you know in his thirties i guess and he's like what do i wanna do next and so he he gets casted it onto to local tv to do a political show go you could be like our political kind of like talk show type of guy so he does that for for a little bit and then he gets his own show so he's i i i don't remember what year this is like i don't know ninety one or something like that and he gets his own political he's doing his own political talk show three years go by kind of un spectacular and then the moment happens a new producer comes in is like hey look it's political show it's going nowhere let's switch it up and the and the jerry spring show it is born so the producer comes and he's like look we're gonna shift it towards controversy dirty laundry and basically like we'll cap well we'll make captivating tv but putting scandal on air and we'll have like was it fake though so con there's there's different opinions on this i read a bunch of like reddit it post to people who are producers on the show or a good win on the show here's here's where i think it netted it out which is they would cast for scandal people would say yeah that happened to me the producers would intentionally not fact check anything and so you could either it could've have either been real for you or you could've have just been like if i had do this i could get on tv i get a flight in new york i get to go basically meet me and my my whatever person get to go on vacation in new york all all expensive paid we get to be on tv and you know that'll be that and so for some i think it was like truly real for a lot they were like kinda like make it up or they would embellished so it'd be like yeah i cheated but like actually they weren't best friends and i didn't see like we knew each other first and blah blah blah and he actually knew about it already he's not finding out on air but like whatever we'll kinda recreate that and was it daily or weekly so he was think it was a daily show it at its people wow it's higher rated than oprah so he becomes the number one daily show and for the first time in people so so here's some that you kind of amazing thing it goes eighteen years on tv jerry knows it's stupid but he's like this is what people want and i'm gonna give him what they want and i i had a few takeaways from this whole thing right so first of all jerry jerry jed just that's iconic it's just so iconic and i love it yeah that was it was it was the pre world star yeah dude where world star world star lives in the shadows of jerry so here's a couple things that stood out to me number one he gave people what they wanted not what they what he thought they should want and in fact he started with what he thought they should want oh here's the latest on the local political issues and where we stand blah blah blah any pivoted and he pivoted the right way and i think his entrepreneurs there's a great like gary hal quote what he says no more never has more money been lost than trying to market to somebody what they should do versus what they want to do and as a marketer you gotta internalize that now there are some people that are not in my cult that that hate that phrase they think that's terrible that the world is terrible because of that they say no shouldn't we strive to be better shouldn't we strive to help the world be a better place and and not that like these sugar filled cereals and these like you know dopamine social networks and all this stuff and so some people hate that that's true and they're fighting against it as an entrepreneur i'm in the camp of you are here to serve customers you're here to give them what they want if you wanna win you give them what they want you get if you wanna win really big you give them what they want in a way that no one's out no one else is giving it to them or maybe even that they didn't even realize that they wanted people didn't know they wanted this and you're the first to provide it but that's the game of business and to me so so anyways i think he's a great example of giving people what they want two he pioneered a new format so in his whole format of like putting this dirty laundry on air and the fights the bounce the like the you know the the the the pregnancy test for the dna test reveals like this guy's a goddamn innovator number three he became number one he be bigger than oprah in in his prime and lastly what i love was he dude he did five thousand episode he got his friends to win too so his security guy steve who became like a charity character on the show like their best friend steve says you know the most wonderful things about jerry and steve gets his own spin off show later after the after the jerry spring show so i love that he kinda brought friends along the way and that they when he eats they all eat and there was a few few good examples of that and the other funny thing about this and people people liked working for jerry people i can tell you yeah like it was like the opposite of ellen like ellen is scene is this like you know america's sweetheart and then behind the scenes was like you know a menace and apparently jerry was the opposite it's like you're seen as a menace to society and actually it was kind of a sweetheart from from what people said now maybe it was just the guy dies and no one wants to trash but like that's what i found the last thing though that i thought was interesting was that in a weird way because this show was really popular like in the early nineties his show was actually the the first show to expose people to like to people being gay or trans or like all kinds of stuff that's like oh lgbtq like and he was like this is the for a lot of people in america they had never met heard of anybody who was in any of those categories and so he kind of was like the band aid rip off moment for for a lot of america on these things which i think is also kind of amazing the real world was kinda that too or i went to i went to an all boys high school and and like i remember being like fourteen or fifteen and for some reason the high school it was like a good the the culture of the school like young men felt fine coming out and saying there again i remember like meeting these kids and was like the first time i've ever done that and like matt like someone who admitted it to being gay and at first i was like you know back then you you would make fun of people and then you realized though that that's that's horrible you obviously we shouldn't do that and it they're my buddies and then it goes back to and therefore because i love you i'm gonna make fun of you just like make fun of all my other friends is full that yeah yeah and and because i love you i'm not gonna shoot differently we're all boys and we're just gonna tease each other over someone has braces someone you know like man whatever it doesn't matter we're gonna make one of ourselves and and that's just a way that's the way that young boys show that we accept each that's how we show love it was just a mini it was a mini jerry you know jerry was first you know like like well we're not not gonna make fun of this person because of this and that we're actually going to do it because it shows that we're gonna it's normal we're gonna normalize it so who knew jerry was so progressive you know what i mean the guy was a robbie we got rosa parks smart martin luther king we got jerry spring these are he's like he's just one of many in a lineage of pioneers breaking down social yeah saw he died dude he seemed he always seemed really likable i remember watching him like did you watch it like did when your grandma like baby you or something like like what i remember doing like i was just home after school by myself yeah like at like it was like four o'clock when you get home school you watch jerry in oprah i remember watching all or when he stay at home from school being a say you watch m yeah staying over for sake watch prices right and shit yeah i loved m mari was the best too he's gonna die too i just looked him up while we were talking he's eighty five i think so the legends the legends it's it's a it's a passing generation salt earth type of type of people who's doing this now is there like a thing now like where does this happen does this happen on tiktok or like twitch or youtube or something i i i don't see that's a good class of content even though it's a you know another great one like this my sister still listens to this day when she drives her kids to school cheater on radio this the show with a really bust cheater like the like that's still a thing oh it's a big it's a it's a big thing in the fm morning radio space which is a very small thing in the world now i think that is actually mo it was joey g you remember joey g the host is it just one i was like like every city just borrowed this format joey g was like the more famous host and at one point he got stabbed you you don't that episode gets stabbed duty like it's stabbed and like but think about think about that era of like the two thousands and nineties the reason it was cool was we don't know if it's fake because there is no one brian tweeting you know what i mean you like think it's fake but like no one has a platform to like expose like that they went on the show and so that's kinda why it's hard to like recreate some of these things was like we didn't know like i i wasn't sure wrestling with fake not until like you know five years ago i i who knew you know what i mean held out her it's tay yeah she's fairy and vince man anyway maybe maybe there's a way yeah no one no one knew but no that's a good question i'm looking it up now cheater so so he was tv show joey record the tv show version and then the later host was peter guns right the radio version is basically they call the wife calls in it's like i think my husband might be cheating so then they call the husband as a woman i don't know how i don't know actually how the people i gotta ask my sister what the oh the actual format because don't know how to dude solve how the trick of that net easily because like i mean you don't have to get a cold call from somebody but like yeah down so i'm not sure exactly what they do or maybe they called oh i think what it is is they're like he might be cheating with my friend rebecca and they fake call as rebecca to try to like to catch her in the act and then they just do they hit the button in three way call merge the wife as she just goes off on them on air it's a it's incredible content i mean like everybody who's who's a contact creator out there like if you're not studying cheater you're not even trying if there's a subreddit called public freak out you ever go public free out i seen that i've seen public free cat on a that's my favorite subreddit that's my favorite that's my version that's my version of jerry spring public freak out and popping where they just pop like z and shit i love that big fan of that one and public freak out i was on the front page of popping one time i had a picture get sixty thousand views so just whatever my doors from kinda that on linkedin where how do i dude i swear just morning again i had to get like a sis removed from my like head and i right before i went under surgery i was like hey doctor brian can you do me a favor here's my cell phone number can you take some picks while we're in surgery it sent to me i wanna post him on this subreddit if he did and i got sixty thousand views i have a i have a a folder right here on my safari or mike chrome so it's called brain and it's like i like like before app before during an after photos i was number one i'm popping so no big deal i think it's literally no big deal actually that's the cool part about it i guess that's the episode we did a recap and we talked about jerry ringer alright that's the episode i feel like i could rule word i know i could be what i want to put at all in it like the days off on a road travel never looking back