Ramit Sethi: His New Netflix Show, How To Stand Out & Spend Your Money

will say like the show came out it was number nine on all of netflix the first day number six the next day and like the reception has been insane like way bigger than i ever thought like how many how many messages are you getting oh dude i've given up on like like i usually get about a thousand to two thousand messages a day just generally like including dms emails everything because i i'm on my newsletter and all this stuff when i open up instagram in the morning it just keeps refreshing like over and over in my dms i feel like i could rude where to know i could be what i want to from at all in it like a days on on for me what's going on man we're live what's up sam or meet from how to teach i will i will teach how to teach what what what am i saying why can't i think of the name of your is this your intro you're giving me you don't even know the name of my company you better try that again i will teach you to be rich you know why i confused at all times because one of my favorite books of all time is felix dennis and i always confused you you too this is how to get rid rich well right but you wanna know something even more confusing my new netflix show is now called how to get rich dude what's going on what's so you just had a show come out two days ago or three days ago right yep how how's netflix how's it been are you like have you noticed that like the revenue of your business or the podcast downloads that you have are they going up the reception is like out of control like i'll i'll i'll give you the numbers but like i thought i thought it shows great i did not expect for it to be top ten on netflix the number of emails i've gotten i just gave up on even being able to be on top of my dms it's just wild podcast numbers right now the podcast is number twelve on all of apple i'm very proud to say we have displaced ben shapiro so you know one big at a time we're gonna take it together and number of social media followers is fantastic just like the best part of all is people are posting pictures from their family rooms all over the world and it's like you can tell a lot by seeing a family room you know you can tell just a ton about someone's life and then you see the same show in every one of those photos it's it's kind of like cosmic it's like humanity is all watching the same thing which is pretty cool you what percentage increase of downloads per episode has your pod gone from that it hasn't even been out a week so i can't even tell you yet but well you can look at your current your current numbers can't you of the podcast i don't know i guess i'm not as sophisticated as you again yeah i mean i would've have thought that you know how to log to things but yeah i understand i i guess i overestimate underestimated your ability what wasn't i can only be good at a couple of things and then the rest i'm pretty deficient at them so i've known you or remit for a while now and i've been following you for it feels like a decade i don't remember what year you started doing it but it feels like you've been i mean you've been you were like one of the og bloggers so like basically i started about twenty years ago oh it was twenty years ago wow so basically i know my best friend is neville i met him because i was a fan of his blog and i found his blog because of noah blog i found noah blog because of probably like tim ferris and then i probably found tim ferris because of you it was like this illuminati of like business y financial bloggers but a little bit lifestyle and you've been doing that you were like the og i remember you like would teach classes like you wrote a blog post you would like you hung up flyers on the stanford campus you know like i'm gonna do personal finance class or something like that and then that kinda like par into one thing which led you to another thing now you've got this pretty big business i've talked to a lot of people who work for you it's a pretty like amazing company that you built then you came out with the podcast and you told me you're gonna come out a podcast and i was like okay this sounds interesting you're a little late to the game you've been doing this for twenty years well let's see your podcast is actually amazing you you did something that i've always wanted to do but i didn't think people would do it so basically you could explain it to you like tell or people tell you all of their finances and they put their faces on the video so like it's not really anonymous then you part that into you've had a you know all these books along the way you've part that into just a brand new netflix show that's now one of the most popular in the country i mean you've done a lot of stuff right i i love your intro it's like better than any intro i can give myself so thank you it sounds so linear the way you say it like i sat at a chess board and just like mapped it out but if you go into the the details of it like it's actually crazy for example yeah i did hang up flyers and i did try to get my friends in the dining halls in college to come to my free event and nobody came for like a year and a half nobody would come to my events like i would struggle to get people to come to get a free class on money and i you know i got like a handful of people over a year and a half and the reason for that i later learned is that people don't really like going to events about money it makes them feel bad about themselves and so i was like okay you know when you're young and you're like really hungry you go this isn't working like the world needs to hear what i have to say and so like you can either give up and sometimes you should or you in my case i was like these kids are so lazy they don't even wanna come to a free class i'm just gonna start a blog and so that that's the path it wasn't like flyers and then netflix show there's like a lot of trying and failing in between the two but so you're only in your twenties when you're teaching that i mean what the hell did you know about money i had gotten pretty good at money actually so i started my dad you know came from india as my mom did and my dad it's pretty pretty actually savvy with money he got me to open up a roth ira when i was like fourteen fifteen years old he helped me do it with a custodial account and i took my scholarship money which i got for college that first check and i put in a stock market and i thought it was a genius nineteen ninety nine and everybody so cool and i lost half of that pretty fast funny enough though i kept investing because i was working at a pizza place i was doing some sales thing and so i was investing i used to think investing meant picking stocks so i bought three stocks when i was in high school one of them excite at home bankrupt another one j u why the hell was i buying telecom stocks i don't know bankrupt and then a third stock of a little company called amazon dot com which i've held since then and it's like awesome now the lesson for that everybody listening everyone goes oh that's so cool ram ramirez so cool i just gotta pick the next amazon and sam and i go no you don't you're never gonna pick the next amazon that was complete luck do not do that strategy and the real the real lesson there is don't try to pick individual stocks pick a nice target date fund or index fund and then let it ride and you will have more money than you know what to do with of course that's you and me if sean were here he'd be telling us about some crypto shit that we talked about last time which of course went down by sixty five percent and before we continue i just like to give a big shout out to all the people on youtube from the last episode we did who they didn't like me very much you know they're the crypto guys you saw the comment i fucking read every comment dude i love it and they go disguised such a old fu dud and what i really wanna do sam is come on here and and and let's go to the comment section and just see what happened all these folks who lost sixty percent of their money i wonder if they're wonder if they think the same thing yeah anyway it was a fun episode last time we i don't know if you heard the episode i always give sean a hard time because his opinion in my opinion on investing are are totally opposites but not totally opposites but we agree we disagree disagreeing a lot but on the pod i was going sean so look if i made a bet with you or like if i was a a genie and i said you can only you can start your own company and invest your own money in your own company but you can't buy crypto you can't investment in startup you can't do any like cash flowing things you can't do anything all you could do is put it into this the one thing we'll call it in an index fund but whatever it is and you get a regular return of eight percent a year now it's regular it's not you know the theoretical bit is that it's eight percent but it's rough it's lumpy but let's just say eight percent every single year but you can't you can't invest in anything else out in your business would you do that and he was like one hundred percent absolutely not and in my head i'm like dude that's like the greatest thing what are you talking about that's the greatest thing okay i heard that episode i was laughing so hard i loved it actually it's fun to hear two people with totally different opinions i i will say although i'm a like you i'm a huge fan of index funds and average returns of seven to eight percent are actually phenomenal if you understand compound interest and time that is a lot of money does eight percent double in nine years approximately so seventy two divided by your return rate if we say ten percent nominal it's about every seven to ten years it doubles so yeah you're right in the range and that doesn't sound like a lot if you're putting in like a thousand dollars two thousand dollars but what people forget is that you don't just put money in once you keep contributing so it's like you've got a a train that's going faster and faster and you're pushing the train it starts to go really and at a certain point you can't stop to train it's humongous so anyway i love hearing the back and forth i personally was one hundred percent with you i'm like eight percent all day baby i love average returns that's fantastic but you know some people they think differently or they get a thrill from investing i don't get a thrill from investing i get a thrill from staying in luxury hotels that's what i love but my investing is very boring well so my money right now i basically have you know i sold my company to hubspot stock and a lot of that was hubspot stock sell sam you can tell us i no i i don't like to talking about it sam so transparent with every other number on this show except for how much money is it his bank account sam what's up with that the reported number was twenty seven million and okay you know it was it was it was a right around there but here's the thing is that no i'm gonna i'll i'll reveal that a little bit here's the thing which is the sale i have received a whole bunch of hubspot stock and six months or you guys can i think we sold february of two years ago so you guys can go look at it i think the stock was three hundred and sixty seven dollars when we sold and then over the next year as a bunch of my stock was like you know i got it monthly or quarterly or something like that as i was getting it it almost tripled so or doubled than a half so when it went up from three hundred sixty seven dollars i think to eight hundred and seventy dollars and so the price like kind of materially change of course then it went back down to like three hundred now it's back up but so the the price materially changed because of that but here's the deal so i own hubspot stocks i haven't sold a share i didn't sell it when it was at its peak i was like i'm just never gonna log in and look at it we own airbnb stock because my wife worked there and or works there and we we got a bunch of that and then besides that i just own like the normal eighty twenty whatever i don't even know what what it's called the normal vanguard index fund and then like some type of like you know bonds whatever's the the the normal bonds besides that then there's a little bit of real estate but besides that it's like nothing i don't really own any i've never actually sold the stock in my life yep and awesome that's awesome i think it's awesome somebody many of by fred box it is awesome no no no no no they don't know what they're talking about they see they they get the thrill out of tweaking their asset allocation and i go listen if it's a thrill to you great but if they actually understood how much it truly cost them they would be shot you actually deeply understand personal finance so you know that kinda like making turkey dinner for thanksgiving once you put in the oven you let that thing cook do not fiddle around with it you're just messing it up but it's really hard even for super smart people especially entrepreneurs who love control they really feel the need to fiddle around and it's so counterproductive with investing so you said something totally with you you said something awesome on your show which is people confuse alright i forget how you phrase it but you said something about making money versus managing money and when i first started making money i was like oh great now i now i'm very confident i feel like i'm pretty good at making money i'm in the ninety nine percentile of income like making income and then i was like well that's pretty easy i could do this real thing and i can do this deal in this thing and then i started getting into it and i'm like shit i'm not great at that because i'm creative and i can invent things from scratch but when it comes to investing that's not always it's more about like due diligence and about like running financial model like for a a real estate company oftentimes just more close to just being really good at excel than it is like you know inventing something from scratch and you said that on the show the other day when i was watching and i i thought that was like amazing and i didn't actually learn that until i've made a few expensive mistakes of managing versus making that's cool yeah that's totally true and i think there's three there's making managing and spending all three very distinct skills and everybody primarily focuses on the first making money i understand why people wanna make more money the managing money feels very dry and therefore people are incentivized and driven to make it sexy and mess up do things and then spending no one really consciously thinks about you know i say people everybody teaches us how to save nobody teaches us how to spend meaningfully so those three models would be good if anyone's really thinking about how to live a rich life specifically around their money it's like think about those three models and think about what it would take to be really good for each i don't i'm not good at the spending thing and like there's been multiple times where i've called you and i'm like i'm gonna go to europe and you go i'll i'll i'll tell you what to do but only one rule no budget or i'll be like i wanna dress better and you say great i have a list of cool stores one rule no budget and yeah you're pretty dogma on a on a handful of things and you're someone to you to you i wouldn't say that to a school teacher i say sure rich dude who sold his company for a lot of money so i go listen if you're gonna be if you're gonna be looking at the price tags and and you're gonna be looking through the money lens of cost imagine you put on a pair of glasses and it's cost i go i'm not doing that with you you're too rich you can't be looking at cost there are other money lenses for a guy like you to use which is totally appropriate but when did you feel comfortable spending late twenties as i started to make it a practice to get good give you an example because fitness we both love fitness dude i follow all your videos i'm like this guy what are you doing the combine or something that was hilarious so sam sam posting all this like insane stuff he's dope doing like sixty inch vertical jump or whatever it it's like crazy your squats are like out of this world i'm like god this guy how does he do it anyway you know i had to have a little fun with sam so i go hey sam nice three seventy five squad why don't you try practicing for a spelling bee and try something challenging sir dude i called you a douche should everyone thought we were actually angry at each other yeah yeah yeah yeah so but but you're and you've always been comfortable i mean like dude i just feel guilty buying a two thousand dollar like jacket i and also it doesn't necessarily bring me joy which is the whole other thing but i also definitely feel sense yeah that's like i think val that's by or that's a valid thing but i don't i don't i feel guilty you don't have guilt around some spending no never let's talk about why so when i was in my late twenties i was like okay i wanna learn how to get fit i never knew about fitness when i was young we didn't even use the word protein in my house like it was not a thing really yeah no like that's if if you told my my parents that a coca cola has forty grams of sugar they like you might as well tell me there's a billion gram because i don't know what that means you know what i mean like that means so same so so now i'm like really confused because i'm like how does sam looks so good if he didn't even like protein i learned like i age well i was a college athlete but and so i knew about fitness and then once i started once i left college and got fat then i married a woman who like cared about this stuff and she kinda like taught me issues like you know just because it says low fat that doesn't mean that that's good for you and i was like oh it true or like this lives longer yeah i was like this sling jim is me like it's good for you this is keto right like i didn't know you know what i mean it's like coke is yogurt therefore it's good totally okay so when when i i didn't even like i didn't have the college athlete thing i did you know i did well in school or whatever but when i when i graduated i said i wanna start like getting fit and it was like my mid twenties i a friend at work i was like dude can you show me how to like work out so i was pretty skinny i was a really skinny guy and you hear clues in the world whether it's with work or with fitness or whatever the world gives you clues as to where you stand and that can be true even in meetings like if somebody shows up five minutes late repeatedly that's a clue maybe you're lower on the power tote pole and you've kinda gotta learn to read the clues to know where you stand and i remember multiple people when i was in college calling me skinny now as a guy that's actually not a good thing to be called at least i didn't like it and so i just thought i'm genetically skinny you know that's just how i am skinny indian guy but i didn't wanna do it anymore and so a friend of mine show me how to work out and he was like okay do you like to eat like spaghetti i was like yeah he's like do you like bread i was like yeah he's like do you like milk i was like okay he goes yeah you need to eat all of that and i was like and that that was just like oh what i thought i was doing was actually not getting me the goals i wanted so i started to eat more i actually started to track it and i realized what i thought i was eating was totally off base just common for all of us but it took me until my late twenties when i moved to new york and i get there in like everyone looks great yeah just everybody looks good fashion wise fitness i'm like did everyone attend a class that i was absent for how to hell does everybody know how to hem their pants correctly and so i lived right by a gym it took me four months to get the courage to walk into that gym and say i want a personal trainer it had nothing to do with money i had money but i knew that once i said that i would actually have to follow through and so i finally got the courage four months i walk across the street going to gym pick this the random trainer who happened to be walking by he was actually great strength trainer and i ended up training with him for about five years and i learned so much before i switched over to body building and training a little different but that that was like starting to pay for value and i realized oh my god they're you can get better results you can get faster results sometimes if you pay for a different restaurant you get a better experience and that was important to me well at the same time there are other things i just don't care about and i don't pay for it at all on the show there was there's this couple they're like maybe only thirty eight or thirty nine there but they are grandparents i forget their names yeah monique and daniel yeah and i and they're very likable but i got so angry watching them because on the show they you sit and i i hate this experience that what you what you did with these people because it happens to me sometimes they sat down and they expressed everything they want in life or at least everything they want help from they say we struggle with this and you say alright here's the plan does everyone agree to the plan and they go yes we totally agree to this plan this will help us get to where we wanna go that plan includes selling a whole bunch of stuff from a storage unit it includes not spending a certain amount of money and so not buying i think he was spending five hundred or six hundred dollars a month on video games or something crazy and then you fast forward two weeks later and he orders this big box and they open the box and there's literally like eight pairs of jeans and like a hundred and twenty dollar pair of shoes and you're like what the hell man we you said you wanted this and we agreed that the actions are this and and then he tries to like justify he goes but i need these genes and there's literally eight pairs of them then there's this other woman who has this one point one million dollar house she goes i'm i'm you know my kids are grown now i don't need this huge house i'm gonna sell it and get a smaller house just because i don't wanna take care of this fast forward a few weeks later she sold the house she went and bought a two point two million dollar house that's even bigger and she goes yeah but i need this and yeah it pissed me off so much so that these people were doing this and i was like what the hell guys where is the discipline in this and i think that that's like a huge difference between like some people and other people that like achieve certain things i just wanna like nail it in their heads like you guys you realize how like you're you're a hypo to yourself right now you know what i mean well i so i'll tell you you know when i was in my early twenties starting with my you know showing people how to invest and stuff i was super judgmental like super and it's like oh my god like you need to open up a roth ira do you understand how seven percent compounds and i could actually see people's eyes glaze over i could basically see their soul leave their body i'm just like oh this isn't connecting but i didn't know how to read the clues i thought if i push him harder if i show him another chart they'll get it and i can tell you that that doesn't work and so when you're saying that you hated this i'm actually smiling because i kind of love that i love when people say one thing and do another because to me it's like that beautiful contradiction of humanity all of us say we want something and we do something different and to me it's like a puzzle okay i know that you're doing that in the domain of money i totally get it i've seen it a million times so how can i figure out a way to reach you which gets you to see the contradiction and change your behavior not me to impose it on you totally different view and i think much more effective that's what you see on the show yeah well you are patient and like it just but it's still and it angered me because i liked them they're very likable and you want them to win it's like ram show it's it's kinda like queer eye for the straight guy but for like money like you like root for like it's like oh we're going from zero to hero or like we're taking like someone who's like you know cute but you know we take the glasses off and all of a sudden choose a model you know what i mean it's like like a like a high school movie but like you root for them but i'm like you guys this is so obvious these steaks that you're making it's anger me that you're this is gonna make you not achieve what you wanna achieve and that like earth me so much watching that not earth but it's frustrated me well i like that i like i want you and i want all the millions of people watching it to feel something and that that alone is a win because money we don't usually feel anything except overwhelm and shame so i like that you're watching this and going god is so obvious now i will say you have built discipline over like decades yeah you have been practicing at it right for a long time some of us don't even grow up with discipline in our lives like i grew up with discipline around reading a spelling book literally for two and a half hours a day i i could do that and i did very well at that but the discipline to be empathetic i didn't really grow up with that i was like a type of guy so i think that it's fun to watch them and like it's fun to watch people have to find their own path to get where they're going and you know what people are people some people do it some people don't that's kind of the beauty of humanity not everyone is going to succeed and that's that's how it goes the other interesting thing was the same couple that i'm referring to if they had this so these folks i think their annual their household income maybe was ninety grand a year and this woman about that this woman quit our job did this woodworking thing which is awesome but they had this storage unit that i think cost four hundred dollars a month and we open up the storage unit and it's sorry folks if you're listening it was it's garbage it was like an old used microwave it was like plastic like toys and like containers from target like it was just junk like the amount at which they probably spent in two months was worth more than the entire stuff and and it was like dude why don't you saw this microwave and he was well i need it and it that that also bothered me because dude americans have so much crap this this couple i think is very is very normal is very average and i was shocked at how much stuff people have and it made me wanna go through my closet and just get rid of everything i'm like dude we don't need any of his junk not only does it drive me you happy it brings you down it was just so much stuff was that normal that you sent people with so much stuff yeah okay so i had never gone into people's houses until a few years ago with my business and i had had offers from producers and stuff to go into someone's house but it was always just sort of like go into this couples house and then like finger wag at them and tell them all the things they're doing wrong it's just not my vibe i don't wanna do that i'd actually ask them like what do you love spending on let's go do more of that come on you want a nice bag cool let me show you how to get more and finally there was a producer who is a friend of mine and she said like come on you really gotta come out this one's special so they drove me to new jersey and i went into this young woman's apartment it was a new apartment complex very nice he had it jeep outside and the minute she opened the door i thought to myself i should done this ten years ago because you can tell so much by going into the entry way of someone's house okay at the time i was living in manhattan most of my friends had somewhat similar apartments to me we kind of live in a similar way when i walked into her apartment there were beautiful candles like nice dip tea style candles they're probably fifteen or twenty of them those are very expensive so i'm taking it in okay cool she loves candles there was a gigantic tv okay that's pretty interesting and i asked her to pull up on her phone and read off the top ten emails in her inbox it was like target pier one you know whatever stores this starts to tell you a lot about someone it's basically clues and like you may see a living room i see how much percentage of her net income is going to fix costs and i'm able to start to figure out what's really going on with her with folks like on the show you can totally see the amount of stuff people have and after a while that stuff starts to control them when i ask people like what's your rich life almost nobody says a bunch of ten dollar items from target i can guarantee that they might say i love a beautiful sweater i love trips with my kids etcetera i go cool let's spend more on that and let's cut back on the stuff that you don't care about and that really resonates with people yeah it's just like i i've grew up in missouri i grew up with in a very normal household all my friends growing up or normal and then i go back and i look at like how i grew up and where my friend like oh my like my parents have a stereo that still has a cassette tape player like and i don't think they've turned this on in fifteen years and it's like i'm like hey mom and dad you should throw that away it doesn't even work and they oh but you know we're gonna i'm like you guys you don't have a tape don't even have a consent yeah yeah play anything else this is a great it's a great lesson is we have to be very very conscious of the things we buy because once they come into our home and once they become part of our identity it is almost impossible to get rid of them and everyone listening is like oh yeah those those people why don't they just give rid of and i'm going just look in your closet you know my wife is a personal stylist she goes in people's closets she helps them do closet cleanse she does all their image and stuff like that she will show me how many trash bags she fills with clothes to be donated sometimes it it's a small closet six trash bags one client i think forty bags that were taken out and donated it is really hard to get rid of stuff that's why i you know for me i go i'm gonna be super careful about what i bring into my house clothes electronics whatever when i get it i want it to be the best and then when i get the best i wanna keep it for a long period of time like you don't have to do the same but i would say develop your philosophy as to what you're gonna buy and how long you're gonna keep it for otherwise you're just gonna end up inundated with a bunch of junk we had neil patel in the pod and he like people got so angry at him because he goes i spend i think he said he spends two hundred thousand dollars a month in monthly expenses and he broke that down and then we had another person come on and do the same thing i think i think i spend me personally i think i don't have a kid i think we spend twenty to thirty thousand dollars a month and i remember like when i was twenty two starting my company i spent two grand a month including a rent like nothing and i remember thinking like if twenty grand a month i i can't even i can't even imagine what i would spend with twenty grand a month now that i spend twenty or thirty a month i think oh yeah i can make a dent with a hundred grand a month like i could i i i could i could use that and anything about that i actually think it's challenging but maybe i'll find my way one one one day how much do you think you spend a month and have you found thresholds of like this doesn't feel any better than this lower number oh this is a great question well i think that thresholds are to me less interesting than what are the things that i love to spend a lot of money on and what are the things i don't care about and i'm like extremely polarized and i actually want everyone to be polarized so for me the worst is if people go i spend a little bit here i spend a little bit there or i try to cut back five percent here and five percent there i'm just like that sucks that's not an effective strategy and it's not even fun so you you say concept of you you you say don't do five dollar problems do thirty thousand dollar problems i think is that right don't ask three dollar questions ask thirty thousand dollar questions and people go like what you talking about ram i go let me explain most people ago over coffee and can i get an extra dessert and i go that's irrelevant if you wanna buy a coffee or two go ahead that makes no material effect on your finances over the long term but thirty thousand dollar questions are things like what's my savings rate for example do i save and invest twelve percent per year okay great what if my partner and i make a agreement every year we're gonna increase that number by one percent if you just made that decision alone that's worth hundreds of thousands of dollars okay more than all the coffee you'll ever buy in your life combined what's my asset allocation that's a three hundred thousand dollar question what is my debt payoff date if you have debt i guarantee you do not know the exact month and year you're gonna pay it off you should know that so for my spending i love talking about this because i always encourage people to to come up with their money dial what is the thing you love spending on should we just do this right now yeah yeah let's do this with you sam okay what is your what what do you love spending on what's the one thing flying first class so when i when i fly when i fly i like to if it's above three hours i it's first class i don't get of it i don't i don't like fancy hotels but i like nice airbnb because i like apartments over like a smaller hotel i like spending on like when i like to go out to eat i love leaving huge tips so if it's a good service i like doing like a hundred percent tips love it i like toys so like four wheelers and motorcycles i i love action sports and things like that what else do i like to and i like services that your gym yeah i got my gym oh so that yeah i so a gym would be somewhat like a toy but i love services so i spend four hundred dollars a month for a trainer i spend another six hundred dollars a month for like a doctor who i can just ask like or sorry nutrition so i can ask questions do nutrition cleaners someone to come and cook i love services and like an assistant someone who do my laundry like all types of services but not too many things love it okay great so i think for everyone listening let's let's highlight a couple things on that first question play along with us so what is the thing you love spending money on most people's answer is eating out that's the number one money dial number two is travel number three is health and wellness number four is convenience you basically have like all of those but that makes a lot of sense you've been very successful financially so you've added money dials most people start with eating out okay fine pick one of your money dials which you would say is the one that gets you super pumped super excited services so convenience great love it i i'm the same convenience is my money dial i love it i'm obsessed with it people think like i'm a serial killer when they hear how i dial all my stuff in but like i don't care that's what i love okay here's the question number two if you were to quadruple the amount you spent on that money dial what would your life look like and feel like i think it would actually be awesome so like for example right now i have a service that does my laundry and brings it to my door and then i have this wonderful woman who cleans my house but she doesn't put my laundry away and so i what i would love to do is just say hey i'll pay you more money just make sure that my closet is always organized and my clothes are put away because my clothes will just leave stay like nicely folded on the floor in my closet so small things like that or or like if my dog goes to the bathroom outside like i sometimes i also forget to clean it up and then i'll realize there's a bunch of it and i'm like i gotta go clean it up it's nice to have someone to come and just handle all of that so someone just to handle all types of cleaning and organizing my house i i would love that okay i think i like your answers but i think you gotta dream a little bigger you could get all that with like a hundred bucks a week dude i same space everybody everybody look at sam's face he's like lost right now go ahead i'm gonna take you with me on this i think i'm quite bad at like dreaming big yes that's why i'm here alright i'd say what do we do now what else would you do i said quadruple not at a hundred dollars a week i would have an assistant come to my home twice a week and we would go through my to do list love it what else think about traveling think about cleaning your car think about how you travel with your family it would be awesome to fly private occasionally with my whole nucleus fam my my nuclear family and who would coordinate all of that right now me well not in this quadruple scenario who i have i'm gonna say amanda me and my family wanna go from saint louis to new york around this date hook it up there's gonna be eight of us just tell me when show up or and have a car there love it love it and then you mentioned that you love tipping which i love to too i am a huge fan of huge tips i've told people like part of your rich life very likely should be generosity how would that fit in like the person who cleans your house what might you do in terms of spending more there i would probably so like over christmas i gave her a two hundred dollar bonus i think it'd would've been cool to say here's a thousand dollars just thanks there you go alright love it this is awesome okay for again for everybody listening the question is you already identified your money dial the thing you love now what if you could quadruple your spending now i'll tell you what i loved about sam answer and then i'll tell you what was different about sam's answer than most people's answer so sam was immediately like oh he knew exactly what he would do he's like my clothes sit on the floor of my closet which by the way his barbaric sam that's so he goes i'm gonna get someone to hang him up okay great by the way i all i feel like most of my friends my closest friends are indians the indians set friends with like neville they're always imma there's never cluttered of course there's never cluttered oh yeah well yeah and they their clothes are yeah well it's that thank you for saying that imma i love that i'll take that the imma i was just at neville house today and i'm like neville you never have clutter you just it's always everything's perfect wow neville my man okay he's gonna be so happy to hear this man it's like two people talking about you behind your back and actually saying nice things no he's imma that's the best okay what is different about sam's answer than most people is that you know he's talking about fairly expensive things right private jet etcetera now don't let that turn you off i'll tell you what the most common answer i get i told you that people go eating out and i okay if you could quadruple your spend which is why i call it a money dial you could turn that dial up like a ser doll what would it look like and most people have the same linear answer they go well i'd probably have to go on a diet because i'd be eating up four times a week and i go and then i go hey listen would you still eat at chipotle and they're like they stop for a second and they go oh probably not it's a human tendency that we just take what we're doing and we do it times four same thing but linear and i wanna stop them i wanna dimensional it i go would you still eat it at chipotle they go no i go where would you eat and now they're thinking there's a guy in dc he goes i have a list of every michelin starred restaurant i go who would you take with you and he gets very quiet he goes i'd take my family because they can't afford to eat at places like that and so when you're thinking about your rich life it's so important to understand where you are today what's important to you and if you can spend extravagant on that thing what does it look like feel like smell like taste like because you need that crisp vision otherwise what are you working for why are you gonna invest and save and once you have that vision i wanna take my family to new york i want us to go to central park and all have a picnic there and you can see what you're gonna eat and then and what you're gonna do and it's just like so beautiful it smells fresh in the fall that's when it becomes much easier for me to say okay we know you wanna spend extravagant on that now show me what you wanna cut customers listening on so that is the way that we start to craft a rich life what does your you know your the phrase like everyone thinks or a lot of people i imagine see i will teach you to be rich and they think this guy's a douche and then whenever you change it and you say wait hold on i've never i've never heard anyone say that that's actually well shotgun me now i'm just kidding they say all yeah they they they go they go yeah they the the number one way people introduce me on reddit is they go hey you should read this guy's book it's called i teach bridge i know it sounds like a huge scam but it's actually not and i you know it's been twenty years or whatever ten years i go alright fine i accept well you come up with this good line that is one hundred percent redeem yourself which is it's about living like what's your rich life which is totally great because you're like no it's money's is a component but like what your rich life to be anything and so that's actually quite redeeming your rich life you said is like convenience so what is your like i don't know how do we say this without sounding lame your convenience stack like what is your what is your like okay what what's that look like and what's and what's your budget for that i have an unlimited budget or that are important to me quit yank in my leg quit being academic how much do you spend on month for like this amazing setup well i don't first all i don't think on a monthly basis so you know i i don't want anyone to be thinking on a monthly basis except for your conscious spending plan so in order to have a bigger perspective do you think on an annual perspective minimum so for me i would spend well if i factor it all in probably hundreds of thousands of dollars per year on convenience so three hundred down for you is three hundred thousand or the right number or is it on the up upper side of that it's hard to say let me give you an example like if i stay at an amazing hotel which i love would that be part of convenience would it's quite pricey or would it be part of like luxury or experience i don't know but i'll i'll tell you like the big components of it so i wanna wake up in the morning and i want every single thing in its place so much so that if i go blind i know exactly where everything is so that means my food is ready that means that my calendar invitations have the link in the same place which takes me to the exact same thing it's all convenience my meetings are scheduled when i travel i have an assistant who's amazing when i travel is that me to a w two employee or yeah or okay w two a very experienced seasoned executive assistant who knows how to work with other executives who knows how to work with everybody in my life so she would be responsible for everything from day to day meetings scheduling haircuts complex travel planning interacting with a travel adviser things like that and she knows my preferences so we documented it all she knows if i'm flying a four hour flight this is the type of seat this the exact seat i'm gonna sit on and what i love about having an assistant is they become your basically your spokesperson or your right hand person and so they have to be able to interact with people at ceo levels and at every level so that that's super important for me when we when i travel i have a travel protocol it gets activated so it means like she will handle my email a little differently if i go if i'm going somewhere i'll have food sent ahead to the hotel if i'm staying in certain locations so it's like healthy food i can try to stay on plan as much as possible things like that so we over time we just document it and it just becomes like part of an sop didn't you need to have like on like working with someone like that i still have it it's called delegate and done and this is like how to hire an assistant like the thirty five plus things that my assistant does and actually how to run our meetings like exactly how we run our weekly check meetings yeah we have all that stuff all templates it's all it's awesome i'm gonna buy this this is good alright what else we'll give you a link for the show notes but that's for people who are like i want a sis a smoothie running system i want an assistant who's smart i'm not looking for the cheapest i'm looking for the best and i wanna empower them to be able to handle everything for me that that's awesome what else what else is there oh training so i a personal trainer he's awesome and like i go there and train with him we have goals for the show for example i knew exactly what i wanted to look like and it was funny because i went in to get fitted for some clothes my wife was styling me and i went in and i was like okay this is the size i'm gonna be and i was way bigger than that size at that time were you were you're like or muscle a little i was bulk so i was more muscle but i still had put on some fat and i knew i was gonna start cutting and they were like trying to be very polite to me but they were like we would recommend you don't go like that small and i was like listen i'm a professional and i know exactly what i'm gonna and they were like trying to be really polite about it but i could see them exchanging glance with each other i was dying i was loving it because you know everyone says that like when you're going in for a wedding fitting or whatever you're like yeah i'm gonna lose like fifteen pounds and like no one does so they're like of course i was like not telling you to lose weight but step on the scale and subtract fifteen or just be that yeah you know i was laughing so hard because my wife we've like we've trained and like we know what you know kind of what it we trained for our wedding for example so we know the process and i was very confident and my trainer is awesome etcetera and so i went back in for the the first fitting nobody believed me i was like just do what i said please and then i came in for the next fitting and i wanted to play a trick on them so i was like from the fitting room i was like oh my god this doesn't fit at all but it actually like everything fit perfectly and so that is an example where like getting help right for convenience for what's the look what's the training protocol that kind of stuff is is important was it what's filming the show what you thought it was gonna be i mean what's sean always wanted to have a netflix show what i mean what what do people i should talk to him about it yeah okay so i have filmed before like in in a studio with my crew things like that this was completely different like it was on a hold another level so i'll give you some examples the week before the show started filming they finally found an office in la literally one seven days before and they designed it and they were like come on in and walked through it and give us your feedback on the design so first all they designed it in twenty four hours that means they took a blank office and put a full design in there so i walked in and i was like it looks like a white person is selling their airbnb like it has like all geometric shapes on the like wood i'm like no it's not me like a limb left love sign like a neon sign yes exactly i was like so then yeah yeah exactly work i was like we're not doing this no not for a in netflix show so then they were like oh well do you have any suggestions for us of course i had a pinterest board of like interior design home offices that i pulled out and my style is wood stone japanese design minimalism and basically like an unlimited budget and they took one look at that and they just started laughing because like dude what are you talking about we have a budget and we have like two days to finish this office so anyway we hash it out we came up with something that i think looks pretty good and when i went in the first day the crew when i'm shooting just in an office which is a totally controlled environment there could have been like thirty people that is huge multiple cameras sound producers makeup it's embarrassing like having it's yeah it's like it's like you're performing it's like you're acting really not just like shoot shit or not shit shooting the ship you know whatever you do when you normally record you're like having conversation with someone dude it to thirty people around me i don't mean like dude i feel like a yeah like an animal in the zoo yeah well i it's funny you say that i like day to day doing like what we're doing right now i love it i feel really comfortable chatting with you or doing an instagram thing but being in the limelight especially in public or for things like my birthday i have never felt comfortable i like actually dread it and even for for my yeah for my fort birthday i was dragging my feet like dragging it even though it's like rich life and like i always love bringing my friends and family together and my wife noticed this and she's like like what is wrong with you and i go i don't know she's i was so indecisive if she goes do i'm gonna just plan it for you and when she said that was like the magic words like yes please because this one thing in my life i just feel so uncomfortable doing and once she started to do it like it all took off i was thrilled so this show was like for the first few days i felt a little uncomfortable the other unexpected part was going to people's houses okay people open up their houses it's the most intimate thing you can do in america is to open up your home and talk about money like most more americans would be comfortable talking about their sex lives than their credit card debt that's actually research and so to really know how to make people feel comfortable with a camera crew and producers and all that that that took some learning but overall i thought the crew is amazing they really helped me feel good and and kind of come into my own do you get paid directly to do it or are you hoping that like the or is this just marketing for everything else you do i get paid i get paid as talent which is what they call somebody who would be a host so hollywood term is talent and then i'm also an ep or executive producer on the show as well so that's great there is yeah yeah and will they fill you in on how many people watched it or is netflix i think they're like notorious for not like telling you stuff right correct they they there are some things that they release but they don't typically share actual numbers i will say like the show came out it was number nine on all of netflix the first day number six the next day and like the reception has been insane like way bigger than i ever thought like how many how many messages are you getting oh dude i've given up on like like i usually get about a thousand to two thousand messages a day just generally like including dms emails everything because i i'm on my newsletter and all this stuff it when i open up instagram in the morning it just keeps refreshing like over and over in my dms and i'm like what am i supposed to do with this i don't even know you you have been like on i've noticed on twitter i've we've been friends her a while on twitter you've become more polarizing and i have a feeling that part of that is on purpose is that true like you mean polarizing because of politics yeah but also like for example i agree with you for the home so like you and i agree that buying a home you should do it because you want it not because it's a good investment because the number show it's actually not a good investment it could be a good investment but that's mostly luxe every once in a while but do it because you want to and at best assume it's a good great store of value but it's not necessarily gonna be like a wonderful return you know but like you'll tweet like look at this i think you'll say like look at this moron they think x y and z what are these idiots gonna believe this or no no hold on i do not say that but i do not say that i would never call some you say that about political stuff you say that about political stuff sorry i i but so but you are harsh on the home buying thing and you're also harsh on other topics you're not harsh on that thing the home buying thing but you're like you will call people morons for mostly political stuff i think but okay i i guess i have something against right wing extremism so yeah i'm pretty straightforward and direct about that which is like i don't accept it and like fuck that and if peep and i talk about raising taxes on the rich including me i go yeah we should i should i pay historically low taxes we should and people are kinda shocked when they hear a guy with money going oh i actually enjoy paying my taxes i feel really good about them and we should actually raise taxes people like what the hell they also feel shocked when they hear a money guy saying like buying a house actually might not be the best investment so it's funny i will say like when i talk about real estate i definitely mix it up and sometimes people will go like ram remit you're so negative about buying a house and i go the fact that you think my advice which is run the numbers on the biggest purchase of your life is negative tells you how far the overt ten window has shifted that if someone says you should actually calculate the biggest purchase of your life that's being negative i go no no no no no no you have to run the numbers and as you and i know sam a lot of times it's like not that great of an investment index funds could often not always but often outperform more also more often yeah depending on the citi and like for for everybody listing i lived in i've rented for about twenty years i have made more money renting than i would have owning and i've rented in san francisco new york la in new york for example i kept a very close eye on the real estate market it would have cost me two point two times more to own the equivalent unit same neighborhood same view same size same number of bedrooms two point two times and so if it was a three thousand dollar apartment it would have cost like sixty two sixty four hundred a month when you factor in all the phantom cost interest opportunity cost maintenance i just took the thirty two hundred i just put in the market and made way more money and less hassle but your political thing that's like on your list of things to do to stick out right you have a list here of how to stand out and you say unconventional decisions stand out talk politics yeah yes talk what politics yes that that's what i talk about it yeah yeah so i i had this youtube video i did many years ago which was like why i don't talk about politics i think it's still up on youtube and i was like hey guys i am like you know i'm not gonna talk about it and i had my reasons and two thousand sixteen happened and i was like no way no fucking way not in the country i grew up in where we have comments like let's ban muslims until we figure out what's going on i go what the fuck this is this is crazy i stu and you know what i studied in college right i studied propaganda social influence and persuasion cults i studied that and i start to see the same dynamics happening here i go if i can't speak up a first generation successful guy who was lucky and also worked hard became successful you know in in the ways business and all this stuff if i can't do it then who can and so i started it and people flipped out the first few posts i made were like stick to finance i go first of all they always are the same type of people who tell me this and and they expect because of the way i look they expect me to kind of roll over and play so you're you're right you're right i come right back at i go i'm gonna stick to anything this is my feed and i'll tell you exactly what's going on by the way happen to know a little bit more about this than you and they are shocked shy and i post their comments to me it's quite illuminati when you see so over the last like five six years i've actually had like thousands of conversations thousands of political conversations why because i actually don't get the chance to talk to people like this in real life people who go like we should like cut all taxes taxes are theft and then i go like tell me why like what about the roads you drive on who should do that and i i really get to understand get inside their minds and sometimes i post the conversations because i want you to see a lot of people go we should like we should reason we should have conversations i go take a look at these conversations like i'm very patient with them but yeah i do think that people are afraid to talk about their genuine political beliefs or to say like this is actually wrong because they're worried about what's gonna happen to their business my business is based on my reputation and i go look if you're gonna leave if if you don't agree that young people should have access to voting rights then don't buy my book i'm totally fine with you leaving my community and i believe that but you have a list of other things on here and some of the things i i wanted to talk about so what's the dns list do not sell list and how does that make you stand out so well when you so let's the the whole concept just standing out is the world wants you to be vanilla i sold that started of your business have you noticed i see i i say that line all the time on the spot i still i appreciate you saying it okay yeah thank you everyone make sure you hear that credit no i i give credit but you you that line does the world wants to be vanilla i use that all the time and i'm vanilla by the way i could say it no i don't actually i don't think so okay look vanilla means the world wants you to be like everybody else and it comes out and peculiar ways right the world wants you be vanilla they go sam you're throwing money away on rent you should buy a place vanilla and for some people buying a house makes perfect sense but if you're twenty three years old you don't know where you're gonna be in three years it doesn't make any sense the world wants you to be vanilla they tell me remit you should stop cursing on your youtube videos i go but that's how i talk and sometimes i hear stuff that's crazy what do you want me to say you want me to stop because of the algorithm no i'm not living my life by an algorithm the world wants you to be vanilla when they told me remit you shouldn't sell programs that's scam you should give it all the away for free i go no this is a profitable business and i'm totally comfortable charging thousands of dollars for programs that are gonna change your life start a business find a dream job one of the things we did was we decided early on that we are gonna be highly selective about who we allowed to be our customers oh i remember that highly selective yeah didn't you have like a guy like i i'm going into credit card debt buying your stuff and you go your banned you can't buy our stuff anymore yeah i oh no i've been thousands of people thousands the dns list stands for do not sell that's we have a very extensive list of people who we simply will not accept their money so policy number one is if you have credit card debt you cannot join our flagship programs those are the expensive ones why two reasons one if if you actually understood how credit card interest rates work you would never spend two thousand dollars on a program you would pay your debt off first get financially comfortable right and then come back to us and two the type of people who join with credit card debt they often have a lot of pressure on like they go this has got to work i'm down to my last dollar i go no you can't make huge changes in life if you have that kind of pressure so slow it down here's a free chapter from my book and like please don't join come back when you're ready we'll be here if they still join we bet we bet ban them for life and i think for any entrepreneur listening you don't have to do the same thing i do but the point is if you really elevate yourself you hey i'm spending tons of time building the best product or service in the world therefore i'm gonna be selective about who i allow to join my business like hermes very selective about who they allow to buy their bur back think about elevating yourself make sure that you're actually good enough to elevate yourself and then be selective it actually builds a much better and more profitable business you say don't be the first mover wait to write a book start making money file your natural tendencies so for example i love slow long term thinking so that's what you're gonna do and you'd so you'd be horrible at starting clubs in miami and then you have a framework of fast deep and long what so if i i agree with the first mover thing the write of book thing i actually agree with two running a book seems like a pain in the ass by the way and what what talk making you money what do you mean well i think that sometimes we people believe i need to build up like this huge long audience before i start making money and that's actually what i did and i in retrospect it caused me a lot of hardship because i was writing for free in two thousand four five six and when i finally sold something for five dollars is a four dollar and ninety five cent ebook i was petrified of selling i had a pretty decent sized audience and a lot of people got pissed off at me really mad because they basically saw me as the free information guy and when i tried to redefine the dynamics of that relationship people do not like that it would have been much better if i'd started off and i was like hey this is actually gonna be a business it would have taught me like focus on the metrics that matter focus on things that matter and it also would have set the expectation with my audience so i went through a lot like i went through two and a half three years of people un unsubscribe for my list every day i was using awe weber at the time so you can see the reasons that they unsubscribe so every morning i woke up there's like seventy five people they're like you suck you're sellout out and i was like wait what i still give away ninety eight percent of my stuff for free i'm selling a five dollar ebook and they were furious and that was my fault not theirs we i have so many people who asked me they're like i'm gonna do a newsletter when do i monetize i usually tell them or a podcast whatever i usually tell them i'm like this is a huge general but for a newsletter maybe when you're at five or ten thousand people then you could have an ad ad if it you could have an ad in it if you're just selling like product fucking do it right away like day one have it in there yeah and they're like yeah i should do it that early it won't i like turn off my audience i'm like no you won't but you need that money in order to do more shit and i'm like also if you turn off your audience doing this it's the wrong thing i remember casey neistat casey neistat my favorite you know he's i love him he had this video where he said i was he talks about money and he goes i was like at peak fame in like two thousand sixteen and he goes i was still broke because even though i had even though i had all of these downloads people thought i was famous i didn't have any money mh and he goes i thought i was being a cool artist by not having youtube ads on but i went back and did the math that was like four or five million dollars a year that i was missing out on and i was fucking broken and it i was an idiot so if you're an artist out there don't be a fool take the money because then you can keep doing more art listen to sam i wish i had learned that sam like early on i did not i the same sort of thinking like oh my gosh monetizing will turn people off and what i didn't realize is first of all if you're turning them off by trying to make a living then you've got the wrong audience better to know that early than later and a lot of times people actually like it like they want to know what you recommend so that was interesting but most of all if you have money it enables you to build a better business better people better design better talent better all of it and i didn't get that for a few years i wish i had we'll wrap up in a second because i know you we're at we're we're at the hour but one last question which is sometimes people come to me and they'll be like you know my personal brand is really tied up in my company's brand and that will make it hard because maybe i wanna sell my company so have you ever thought about selling i will teach you to be rich would you ever sell it and is it sell being so tied to you i don't think it's sell in the way that i would need to maintain my reputation i have had some interest in selling the business i remember i got invited i was at a party in new york and this kind of mysterious guy comes up to me and he had a very generic name and he he was like oh nice to meet you but he knew a lot about my business like more than any normal person would know he knew like the way i structured my funnels he knew basic conversion rates i was like who in the hell is this guy he goes hey i'm gonna be in town in a couple weeks i'd love to get together for breakfast i was like cool so you know i was like pretty young guy i was working out a coffee shops stuff like that he invites me to the four seasons in midtown for breakfast i was like what the hell you knew how to take go man you like fancy hotels yeah i was like okay let's go so we get there and it's four people including me at the table three other can ambush so i was like cool like this is weird but like let's let's see i don't know what's going on here so i'm chatting with the guys very nice and one guy's kinda like silent and the other guy is sitting there with his arms crossing and just listening and i'm trying to figure out like what's the power dynamic here what's going on and at one point one of the guys the guy with the crossed arms he wasn't saying much he mentioned that he like vacations in north carolina or something like that and i go oh like how far the place from the airport i don't know why i that question but we're talking about it and he said something like it's like a five hour drive i go wow that's a long drive he goes oh i don't drive i take a helicopter bingo oh got it okay god it now i understand what's going on so they wanted to buy a percentage of the business over fifty percent and they wanted to you know basically hyper monetize it now my business could make a lot more money if i got more aggressive with my offers we don't really run facebook ads so for us to win on facebook we would need to get much more aggressive than we're willing to like i have a brand i have a reputation also i already have the name i will teach you rich i actually love when people come they expect to get this hard sell and they're like oh this guy went to stanford he has a netflix show like you can get his book a lot of it for free like it's you know it's it kind of you're like oh i'm surprised i didn't sell i told him point blank and i even thought to myself like what would i do with the money my life is great i had an assistant i had a trainer i was like i'm good like what am i gonna do with extra money i'm actually really glad i did not sell because the business went through a big growth spurt in the next few years but now i have the dream that i love i have a one hundred percent bootstrap business i work from home my team is amazing and like i get to go on talk shows like this talk about my philosophy and then people email me with their success stories i'm like dude it does not get better than this i appreciate every day that i have this business is there any financial or business goals that you have a as a north star where you're like you know in ten years it would be cool if we did this i'm in a i guess i didn't expect netflix to happen like i was not gun for it it just happened so i wanted to reach more people that was my goal and i've now reached more people in the last week than i have in probably ten years which is like my still trying to sit with that so i probably need to recalibrate where i wanna go but i'll tell you like one thing i know like from doing the podcast is when i started the podcast i sat down i wrote a vision document i never really do this and i wrote it because i knew that we were gonna have to get a lot of people involved like editors and guests and everybody i was like you know what i need to just write down my exact vision so i was like here's what the podcast is here's twenty sample titles that i wanna do here's the type of people here's what it's not it's not a podcast about compound interest calculations and when i wrote that i realized that the number one the podcast has to be fun for me if it's not fun i'm not doing it and i would imagine you have a similar thing like once you make a certain amount of money you go okay like what is the other meaning it's gotta be fun and if it's not or it's not like reaching the right people i'm just not into it wanna i you know for for everything bad he's done he said something amazing which is kanye west said something he goes i do dope shit and or you know there he was there's a story of him with dave chappell and dave chappell you you know kanye backstage at dave chappell show someone calls kanye and dave is returning the story and dave goes or kanye goes hey yeah i can't really talk right now because i'm backstage with dave schiff patel watching never seen before clips of the show right now and then he goes yeah because my life's dope and i do dope shit and he just hung up at and then he like and then and then he like you know like in the past couple of years he gave this interview he's like money's cool but like i just wanna do dope shit and he like keeps repeating this like listen i need to start talking like this now i'm like i'm like what what kind of celebrity shit do i need to say now that have a show like what i need to know meanwhile i'm just this internet door who sits on twitter i make a joke about real estate or asset allocation and then i'm like alright that was a good day i go take a nap on the couch i'm like i gotta learn what these guys are doing well me and sean i have a joke but i i i truly live this way i'm like would my twelve year old be proud of the shit that i'm doing now you know what i mean like i might do because like i've heard you talk about this it's it's crazy when you said it like that would my what your twelve year old self or my twelve year old self like i heard you say this the other day i went home i told my wife and i told her like my twelve year old or even twenty year old self would not believe it would not believe that i'm married to you would not believe that we travel the way we travel that i have a business like this like a team that's like awesome you can like talk celebrities shit yeah it's awesome yeah yeah by the way i'm getting these dms from celebrities like athletes you know i don't know anything about sports right saying and they're always like i saw you tweeted you're like i'm from the fill or something yeah i'm from the eagles and i'm like is that a basketball team and like they don't even reply i'm this is i'm like dude i'm not equipped for this world like all these oh dude is so funny when when when email me when the the first time they email me they were like oh hi like you know we'd love to talk to you about a project do you have representation or should we like speak to you directly and i was like what the hell representation like i didn't even know what they were talking about like i didn't have a entertainment lawyer i didn't know how to find one i went on google i literally typed entertainment lawyer and i looked through the list like that's how i founded an entertainment lawyer and like i had to learn this industry like seriously from the ground up and then it took me like a couple of years to truly start to scratch the surface because in silicon valley it's very different way tweet someone they'll take a meeting yeah it's like but the dynamic the industry dynamics are different like subtle things like for example engineers are kind of regal as like the most valuable okay well what's the equivalent in hollywood that's not obvious from the outside and what are the like cultural more it's not obvious so dude i'm just at the very beginning of learning this stuff but it's actually really cool to be a student of a new industry and learn like oh that's how things are done here and oh there's actually kind of a reason why we've just gotten popular enough now that some of the agents you know like the what's at c and i forget the other three yeah there's like two or three of them where they're actually starting to talk to us and i i'm incredibly turned off by the whole process i i find it to be very off putting and i like i had to remind myself well you know there could be a reason why this exists and then i started talking to him like well these guys seem pretty nice and they're making a lot of sense but then and back of my head i'm like these people are fucking sharks they're gonna steal from you they're gonna like so like like you what i mean like it's like this hard dichotomy wait we gotta talk about this like if you ever wanna like chat about it because i know i know these folks and do you like totally legit yeah that's like a weird question are are they legit is like is a recruiter legit i mean it depends for what you're going for yeah something if you you know you're in a unique perspective because number one you have this huge podcast you and sean have built this amazing thing and like the personality the events you've built is like crazy i mean i watch from the early days and i've really gotten into your podcast in the last year and i'm just like oh you guys are like firing on all cylinders you would have to you guys do best how half fast it is by the way our events are way more half ass do you think really dude the photos was looking incredible it's great they're great but like if they're thrown together yeah really you just show up and just like hang fuck that's insane okay anyway it looks great and then you're you know you already have money so you're not like super profit motivated unless it's like the right opportunity it's you and sean you got hubspot involved so there's a lot of unique things but one thing i learned in hollywood is take the meeting always take the meeting which is different because i turned down nine out of ten things i'm just like nope nope nope but if you want it's all relationship based way more than tech way more just to give you an example a lot of lawyers p r firms in hollywood they will not even take your call even if you're ready to hire them like you have a fat check they will not even take your call if you're not referred by an agent or someone else like that mind blowing that pisses me off you know i love jay len jay len has this you're not into cars i don't think but he's got this really cool show call we having a honda accord not count as being in into cars unfortunately not my friend it does not but he jay jay len has this thing called jay len garage and he tells you the history of the car and why it's cool and he's got this funny bit where he talks about ferrari he you know jay len probably has five hundred or a thousand cars and they're all like historical important and he goes someone was like why aren't there any ferraris here he goes i refused to buy for ferrari and he goes why he goes because they you have to get on a waitlist list and you have to like get on a waitlist list to buy one in order to buy the next one so in order to buy like for example let's say there's like a gt two fifty which is like a thirty million dollar car they only made five of them whatever it's like this really rare car and it's like art and he's like i would love to own one because i think they're awesome but they make you buy the entry level one then you have to get on a waiting list to buy the next one and you can't sell it you have to do all these rules he goes i refuse to bow down to that bullshit and i'm not gonna play that the game i just wanna i i i just now he's like i realized it's not like the every man i'm not like the every man but in some regard like i just don't wanna like jump to the hoops i just wanna say if i'm willing to give you money please let me have it and so i refuse to buy a ferrari for that reason same and you're like hermes i'm like dude i'm gonna get on a fucking list to buy this shit that's all shit yeah yeah yeah i i agree i respect that he is like no i'm not gonna play that game i love that at the same time i also understand why a luxury business does that so there's a a couple of great books on luxury and and there's this phrase when the ceo of volvo sees two volvo on a city block he's happy when the ceo of porsche or rolls royce sees two he gets worried and i think that that's right on luxury is a totally different beast it's a totally different way of marketing you don't want too many people to have it and so you create these barriers by the way i listen to this this rolls royce podcast so i like i love i'm not like rolls royce to me the look of it is a little ga for me and also i'm not really a car guy but one day i'm gonna buy a sweet car like it's gonna be amazing what he gonna to be like this fucking guy told maybe bentley maybe rolls royce like i love the craftsmanship of it like the perfection of it and that's like that's one of the reasons i love beautiful clothes like their handmade hand stitched everything is absolutely perfect i've gone to the factory in italy where i saw the absolutely beautiful well lit factory floor and i saw them making these beautiful cashmere sweaters and i go i appreciate that they are paying well that everything's done by hand they have a school in sole mayo where they're teaching the next generation of artisans and craftsman that's fantastic so i have a love of craftsmanship anyway i'm listening rolls royce came out with a podcast which is genius because if you're gonna buy a five hundred thousand dollar car you're gonna listen and research every last detail you can about the car and yeah i just i'm obsessed with the details of the leather and the color matching and you know if you get a custom color on a rolls royce it's now your color nobody else can ever use it from rolls royce if they want it they have to ask your permission to use it i'm like okay that's cool not not for me today maybe someday one day what's the let's wrap up here but tell me what's the what are the luxury i wanna write him down i wanna read them too alright so one of them is called the luxury strategy another one is called cap on luxury and those are two that i'll get you started i think those are really good ones cool what are you reading right now i'm reading a lot of stuff about the mob about the mafia okay so i like crime stuff i am what else have i read recently it's lots of crime stuff unfortunately i'm reread a book on joseph kennedy joseph kennedy you know father of jfk k he's a really controversial person he basically got rich off insider trading then became the first head the sec made insider trading illegal incredibly unfavorable to his wife but kind of a really good father so a lot of like interesting things a lot of people don't know that joe kennedy was like the seventh richest person in america so jfk was like not just wealthy but really wealthy so i'm reread a book on him and i'm reread a book on the american capitalism between nineteen ten and nineteen twenty it was highly unregulated so like the andrew carnegie of the world jay gould john rockefeller they were really fascinating because it was like super cut throat and so i'm reread about that yeah let me just share what i'm reading right now too one is called unreasonable hospitality and in that's the guy who used to run a very high end restaurant in new york another one is called customers for life this is by a guy who ran an auto dealership just like really nitty gritty business i just love that i got one called the power of the past this is awesome for anyone who listens to my podcast you'll hear me talk about money and class class has not really talked about in america but it exists it's the power of the past by jesse str and then color of law is when i'm reread on real estate red lining and race in history so anyway those are a couple few books i'm reading but me i like this yeah dude i was just thinking i i've just wrote to note we i should have a podcast just on books just asking like interesting people what they're reading and why oh dude i would i would love that well i've just we first listener and i'll definitely come on that's a great idea yeah i i mean because that's always like one of my favorite parts is people with the reading and why but dude i appreciate you doing this man you're you're the man i thank you for your friendship thank you for doing this congratulations on the show it's freaking awesome my wife and i were watching thanks all day yesterday really oh my god i sent you the video of us you sent me that dude to to know that you guys are watching this which i spent like years doing kept it quiet for that long and to know that it's like inside your house and the two of you are connecting over it like honestly the highest praise for someone who creates anything so thank you it means a lot it was awesome and i appreciate you doing this thanks for everything thank you dude that's the pod yeah i feel like i could rule to where know why i could be what i want to put at all in it like a days off on a less travel never looking back