your random tweet about your mother law gets to him and he writes back dear smith so both bed bath and beyond and myself would like to invest in your business if these are your designs they are outstanding and then the best part and believe me i know pillows i feel like i could rule the world i know i could be what i want to put at all in it like a days off on a rollers alright we're live sean i've got three stories i wanna tell you about dick kick this z episode off you ready i'm ready first one years ago this is gonna be fast years ago i was trying to get this one entrepreneur who is the ceo and founder of this very famous media company then i'm now i'm not gonna call out and he ignored me he never got back to me i probably said him fifteen emails well i'm currently in brooklyn staying at an airbnb right now for a couple days not an airbnb different service and visiting family and i log on to the netflix on the tv and guess who's house i'm renting right now that guy i am currently staying at his house right now should i do anything to like is there anything like should i look something up on youtube somebody goes to youtube account he sees it like yeah you can just most the whatever the what is the most petty thing you could do like just change his wifi password just send them for a loop and be like what what is happening right now i don't understand this so i'm in his house so i like go i go to an netflix and i see his the image for like the or i go to some youtube account or something and i see the image for like a thumbnail i'm for his account and i'm like i know this person and then i start picking up the other details i'm like oh he's logged in into all the stuff i know exactly who this is so i'm gonna have to figure out a way to get his attention i it's gonna be borderline creepy regardless of how i do this even if i do in the most tasteful way i'm gonna take my shot i'm gonna leave this guy a message i it's not mean i'm very happy i'm happy but i'm gonna leave them a message hey man really love the place i'm trying to pee in the sink but there's no stool do you know where you do it yeah so i'm gonna have to do something the second story that i've gotta tell you about is that we need to get our people listening to this right now to subscribe we just crossed four hundred thousand followers you tweeted it out that we're gonna make out when we get to a million is that right no didn't say i didn't know i said specifically these other podcast made out when they crossed fifty k and it's a very uncomfortable video watching them in slow mo kiss and he's like the guy's kissing the kiss each other and one guy like resisting it and the other guys are i'm trying to do the bet and he's like i'm just getting teeth there's just teeth can can you and can you move something i just i'm getting a lot of teeth right now and by the way it's a finance podcast yeah hey it's great the video that they make out on it barely has any views yeah and they never like it barely worked that is the funniest part of the whole thing i saw that the video is was twenty five thousand views i was like my worst nightmare is not that i have to bake out with you it's that i've made out with you for the youtube content or nothing didn't go anywhere which is exactly what would happen if i try to you know oh this will definitely you know go viral and then it does it by the way there is a number for everything i don't know if a million subscribers is that number but subscriber ends in the word subscribers either i think nothing you have dollars instead of the but there is a number so if you're listening on through the podcast apps just go ahead and go to our youtube and subscribe the the comment section is pretty fun we read every comment the third story i've gotta tell you so i said the story a little bit i haven't given an update on it but about three years ago my mother who loves the so she previously a long a time ago like you said even so wedding dresses and things like that for friends but now there kids are grown and out of the house she starts sewing again she goes sam i think i wanna start a business online can you like can i drive to the airport and you can like tell me how like the internet works basically and i gave her they'll feel like free ride to the airport sweet yeah yeah and i gave her like the most high level like advice ever so i i can't even remotely take credit for this because it was basically like well there's this thing called shopify like that's basically what the advice was like there's a thing called funnel where you get like this many eyeballs at a percentage of them by whatever the most basic thing ever well three weeks after that she sends me this website and i'm like smith this website looks beautiful is the they named your company the same name that you were gonna name your company though what the hell and she goes that's my website and i'm was like what she's like yeah in fact i already got my first sale and i was i was i was blown away well fast forward three years ago she's done over a million dollars in revenue doing high six figures i think or she did high six figures in twenty three and what's the so it's a it's a pillow store what is the name of it smith pillows or something so her birth name and the name of the store is slightly different so her name is smith but she smells her spells the store's name smith with a y so the word smith with a y at the end and then home the word home and then coat c couture so c o u t u r e if you go to our etsy page that's where i think a lot of her sales come from you'll see on her etsy page i think it's like eight thousand or ten thousand sales so basically what she sells is like really high end throw pillows which is as a young man i was like throw pillows who the hell buys that well women love throw pillows you see well how does family sales because they're on the bed and you have to throw on the ground whenever you wanna use the bed that's what is the name for i don't really understand this but i do see but do you see that pillow you see that pillow you have behind you on that leather chair oh i gotta throw over here okay you have a throw that's not girl pillow they're decorative fancy pillows nine thousand six hundred eighty five sales so that's how many transactions she's had our remedy customer she's had check out so almost ten thousand star seller five star review very cool and then she so she's hand making these no yeah well she now she has a little warehouse in new jersey and she's got like four ladies like so it i just i just imagine her just like what what was that movie where the like my fingers hurt from sewing well now your basket could to hurt you just got landscaping duty yeah if she just has like these four like stay at home moms or i guess moms who aren't working anymore but like the sow and they have part time work so in these pillows and then she's got like the ups guy come to her office every day picking up these pillows she's got like legit small business and i'm always like fifty scale scale scale you spend more look at this the the store if you go there every pillow says two dollars under it and i'm like two dollars is incredible deal that you go and it's like two dollars is for the swatch sample if you want the pillow at seventy nine dollars so i think that's definitely bringing a lot of people in and i like it it brings a ton of people in and it they're great pillows i have all over my house and people love them it's really high quality stuff and so i'm like smith you gotta grow the same scale scale scale and she's like nope i'm really happy with how it's going and my my mother law have you ever seen a photo of her no have you seen to to my mother no that's just not a thing people do well i tweeted out pictures of her i tweeted out pictures of her and so she's like a very pretty woman she like i call her like the haitian martha stewart like she's always really well put together she just like dresses nice all the time so very charismatic like good energy type of person i tweeted out that story two days ago or maybe yesterday i tweet out that story the tweet got like viewed by like quarter million people but that guy marcus us from the profit what's his last name let love something lemon he's now he's on that tv show the profit i think he's the ceo and founder or ceo of camping world but there's like a multi billion dollar rv business and he's now on the board of directors at bed bath and beyond so i think that you just you sent that whole sentence so casually like yeah i tweeted this out and then that got marcus from the profit rep reply do you know marcus what do you what need the guy from the profit replied like how did this even happen no idea i have no idea who he is i mean i know him as a celebrity i know him as a celebrity but i don't like i've never spoken to this person in my life your random tweet about your mother law gets to him and he writes back dear smith so right the her her name yeah both bed bath and beyond and myself would like to invest in your business if these are your designs they are outstanding and the best part and believe me i know pillows and then the way that he originally communicated to me was he replied so he he tweeted that on his own like in front of his old audience of like six hundred thousand people he replied to my tweet and he goes contact me i would love to sell this in bed bath and beyond and i i go here's my email he emails me it goes straight to spam for some reason so i'm thinking like this might be what i don't know is this real you so anyway i connect them and now they're meeting and he shared it on his twitter that he wants to like meet her pretty wild right and so like i better be i i better get the fucking will for this one i i deserve something yeah you're gonna get like a loaf of pumpkin bread but it's still pretty good yeah son and love of the year sam par and i did not know that's what you're that was the new year's resolution good good job this is crazy that got picked up like that and good you know good for her this is such a cool story of you know how old is she right she's probably in her what like fifty years she's her fifties and basically her you know my wife is thirty one and then her other daughter's twenty seven and so she was just like my kids are grown i i've got time what what should i do and she loved us so she always had an entrepreneurial spirit her husband is a entrepreneur as well and she helped run their moving business and they are like let's you know my husband retired i've got free time i gotta figure out something and she'll she just starts so these pillows and she had the gum to go and get this website built for like three thousand dollars like she found a developer to make the website she gets on etsy and she i teach teacher her i when i say teacher i i don't actually teach her i was like yeah i think i bet i was like i bet you etsy has a way that you could run like a hundred bucks worth of ads she runs like a hundred dollars worth of ads and gets a handful of customers and from there she spent no money basically on marketing i'm like how much she's spending on marketing she's like three hundred bucks i'm like a day and she's like no no like over the past like two months and i was like scale that sucker up baby and she's like no nope i'm happy with the workload this is fine it's going good i like it and her customers are coming back and forth now what she does if she goes into all the door building or the in new york city there's fancy high rises with doorman and she goes to all those buildings and they're buying their her pillows to put in the lob of the she's got like these like contracts these that's what i gonna ask you because most annoying thing in the world for me is any business story that's like i had this idea and then it worked it's like emilio y what about the middle part that i'm gonna have to do of like getting it to work and what what did you do how did you actually get the initial sales so do you know was it just post on etsy and etsy brought some traffic or does she sounds like maybe she went door to door and kind of was showing her product to some people and well she did what she did want a lot of like she she she didn't do any like crazy hack she basically had like ten or twenty friends including me like buy her pillows at cost through etsy we'd left to review she started getting reviews she ran like i literally think it's a hundred dollars worth of ads the customers love the pillows and they started telling their friends about it and it was mostly all word mouth and then now she starts going to these dormant buildings to get more sales but it was a very word mouth business so like i'll be with her and like a customer's will call her and she'll just pick up a cell phone and just talk to them i mean it's it's like a small business where there's not really any hacks it's just been word mouth dude so many amazing things about the story i'll tell you three of the amazing things number one that you tweeted this and it got in touch with the guy who from ben bath beyond who's gonna now get her to bed bath number two your mother in her fifties decides to like just like start a business become an entrepreneur that's the second most most president that she took the action and actually did it how many people do you know that would love to do it but count themselves out she didn't count herself out i really respect that number three that she found her version of enough it's hard enough to win the even harder part is to actually enjoy the win and not let the win turn into a loss because you you start to stress out and try to keep up with the thing or trying to grow it try to keep going because you feel some stupid pressure to keep going so being able to say no no this is how i wanted my business to run on her terms even more respect for that and actually i got a fourth bonus one this guy saying and trust me i know pillows i am now gonna end every tweet with some version of that like if i'm like everyone's like this app and believe me i know a thing or two about apps like what what a gangster just style of speaking i love this time i'm totally doing this you're gonna see this my next ten tweets i'm gonna end like that it's like when trump used to end a tweet with like the emotion like instead of emojis he would be like you know the border is not safe sad this point even always end tweets like that well it's it's kinda smart to this guy this guy probably has no idea who you and i are and he doesn't give us a shit but he probably saw the engagement of the tweet and he's like well if i could like pounce on this and just get like a little bit of like interesting press like this could or not really impressed but get impressions like it could be worth it to them and who knows if i told smith i was like have your help low like who knows if this is gonna work out it's a huge company even though he's on the board or whatever he is like that doesn't mean anything's gonna happen i think you need to be given her advice anymore i think she needs to be giving you advice from now on y agree i agree with that but i was it was a little more therapist session although she doesn't need that but it was more like oh who knows you know i don't want you don't get your hopes up alright well sam makes the will congratulations dude yes congratulations to me i have a a bunch more interesting stuff do you do want me to dive in yeah give another one there's these ads i've been getting and it's by this company called mad muscle so you actually it might be easier if you just go to facebook ad library and type in mad muscle and they have these animations it's the it's a popular ad i see all the time words these cartoon looking guys one picture is like a guy with kind of a beer belly at twenty percent body fat and that a guy that's ripped at ten percent and like it's very eye catching ads that grab your attention and they i've got these other ads where it's like a guy doing a bi curl very catchy ads they're very catchy ads i get this ad like crazy and so i was curious who's behind it and i found it very interesting thing i do this with every ad that's catchy i go to the website i scroll all the way to the bottom where it says like trademark and then i'll say like the real name of the company and then i'll research the company so check this out there's these two guys in ukraine they started this company when they were twenty five their name is ivan and dmitry originally the company it was called well the whole holding company called aim so a am o but they've got three arms of the business and the first part of the business was aim publishing listen to these numbers so they kinda created like these these a little click bait like news websites and then again eventually they geared it toward moms and so they have headlines like elderly couple divorce after for fifty three years of marriage later man sees ex wife dating in a cafe and it's an article then they switch to facebook videos and they get crazy viral and so at this point they have fifty three million followers on facebook they have this thing called aim mama which does fourteen million they have aim nostalgia they have aim news it's almost sort of like i guess you could say like jerry where it's like a social first news company they get huge they get fifty three million followers from there they create this thing called aim pictures year or not years ago but a few months ago you mentioned these guys that have soap opera on youtube and that is exactly what ivan and dmitry pivoted to next so they created this youtube channel called drama me drama me has two point four million subscribers and five hundred million views so a lot and the average video is something like twenty or thirty minutes and these it's these actors like acting out a soap opera and you could you could tell that a lot of the stuff is dubbed so they film it one time and then they have drama me in different in different languages and so they have different pages for each for each language from there they started launching these apps and so their first big app that they launched it was to help women exercise on their periods which i guess when you're men i guess like you feel crappy and you don't wanna work out they created an app that helps you do that that's gotta be the hardest sale to make kids like y what kind of extra degree of difficulty did they take as an entrepreneur it's like we gonna help somebody do something they don't wanna do right at the time that they don't wanna do it wow yeah i don't know i you know i i honestly obviously i don't understand that that how that feels but i guess there is a need then they launch this thing called uni meal which is a healthy meal plan app that cost twenty dollars a week so clearly they must have high churn if they're charging twenty dollar or a week right off the bat and then from there they create mad muscles which is the thing that i saw so their website this website for mad muscles according to similar web is getting eleven million visits a month it's insane wow five hundred thousand followers on instagram and the app has thirty five thousand reviews and so these young guys they started this company when they were twenty five just like four or five years ago according to linkedin they now have close to four hundred employees in ukraine these young guys that nobody at least in america is talking about have this massive media empire in the middle of ukraine and may heard like the scrap people that i've ever seen because they're just like launching stuff and they're like oh that works let's do this spin off oh it looks like they all have a similar problem they want i guess to work out and we have we have a lot of middle aged women they wanna work out on their periods let's create this thing oh looks like workout apps is cool let's create one for men and they are like they this is an example of what we've talked about many times of these just like scrappy people who just they're i don't wanna say solace because that sounds negative but they just follow the numbers like crazy and they don't overthink it what what's that mean that you're talking about the other day it's called like the the mid wit meme which is like the in the middle it's like create a beautiful product study the market whatever yada yada the one on the left was is the the idiot it's like just launch it and just keep iterating and just do whatever the customers say and the you know the smart person also says that launch it and see what works yeah that's exactly what they're doing these guys it's are it's so fascinating how they're running their company this is a crazy fine get on you props sam with a sam park special finding this random app in the ukraine are this company i am impressed and confused i'm impressed because clearly these guys are awesome and they're smart and they're figuring stuff out and they've built a really cool set of products and well looks like a pretty cool company i'm confused because i'm like they are doing four separate hard things at the same time and i'm confused about that strategy but you know this is actually pretty common when it comes to startups ups in eastern europe i i've actually seen this several times which is because they don't have a lot of venture capital it's like bootstrap driven and so they make businesses that are working and one business like unlocks the next or they discover the next opportunity or maybe one taps out but it's still good enough to stay as a business and so they end up with this like conglomerate of like four different things and i've seen this like ten times now so i'm actually not surprised that this is what's happened here but to go from publishing to thin their pictures arm which is like you know they're their hollywood arm or whatever that's making movies and and shows or whatever to apps you know like those are not related really like you can kinda sq and be like oh we use the media to promote our apps okay cool what about these like youtube shows like or just in general like maybe just spend money on facebook ads and don't do all the other stuff so i am i'm simultaneously impressed and confused by this well first of all i was not able to find any news about them there was just like even in ukraine and russia there was very little information about them i'm like what is going on this app has thirty five thousand reviews i can't find anything about them i had a search to find the owner i eventually found their linkedin profiles but it was really really hard and whenever i that happens i'm like alright i'm interested i gotta figure this out you can tell how successful entrepreneur is like there's many ways let's say i said sam i'm gonna give you an hour locked in a room with this entrepreneur you have to figure out if they're gonna be successful or not or how successful they're gonna be and there's many questions you could ask them there's many you know like you know ways you could quiz them to try to see if they're good or bad but one signal that just really never fails if you go to their like videos their pictures section and you go look at some of the thumb the the titles and thumbnails for some of their things it's exactly what you talked about and people who do this these people never lose so here's the first one because they don't give a shit girl sent girl sent selfies to her boss and that she's looking like worried next one gender reveal went wrong question mark third one right like grandpa in the gym data dot nailed it and it's like these are things that human nature must click and must watch to find out how the payoff is and this is like universally broadly appealing content right people love to see the heartwarming thing or the gossip thing or the like you know the major screw up in some high stakes situation those are things that people have to watch and you know that if somebody is creating content like this it's just a matter of time until they create a product that goes mainstream because they understand what makes people tick and what's gonna get the click and what's gonna get the conversion and eventually they'll stop making silly videos or the stop writing you know funny tweets or posting on a meme instagram page and they'll work on a bigger product and i see this all the time i see this with younger people but just in general if you're running that that goofy you know like tiktok account that's going viral it makes no money but you figured out how to get people to watch your videos what makes people click eventually that's the same person that's gonna have that really successful d brand or create that app that goes you know to the top of the charts because they just get it when it comes to human nature well i remember when i first started the hustle we we got fifty thousand subscribers in a short amount of time and tim chen was the founder of nerd wall nerd wall it's now a publicly traded company they write like articles for the best credit card or whatever and he was like hey i wanna invest and i'm like you don't even i was like dude i don't even know like how we're gonna make money and he was like well look i know enough to know that if you're good at getting an audience making money off that is actually easier and i was like what what are you talking about like this this wasn't that hard to do he's like well it's hard for many people and nerd is kind of that that answer where it took them three years to get to like i think five million that or something like that in revenue but in year four they got to like thirty million in revenue because it took them three years to rank in google for people searching best credit cards it's one of the hardest terms to to rank for and now i as i've grown and i've understood this that if you can get an audience and you can get eyeballs as long as they're ideally that it's a math equation where it's like you want it's like a the equation would be like values equals the amount of influence you have over them times their spending power multiplied by the amount they're willing to spend if you can like do it maximize that equation you can build a big business and actually making the product oftentimes is easier than getting the audience hundred percent and people who understand how to get an audience they're gonna win it's the same way that when i meet people who are like elite at a video game like a like a a hard a worldwide video game it's just a matter of time till they're fatigued of that game and decide to play the next game called business and guess what the same you know willingness to grind ability to figure out the meta strategy ability to coordinate and collaborate with their team and communicate at very fast speed like that's all gonna work once they once they just pick a different game so it's like you know that or the the sneaker flipper the ebay flipper you know when we started this podcast is called my first million i was interviewing people how how'd you make your first million and one of the things i was asked like one of my favorite questions is if i had you know if i was filming a documentary interview you back when you were thirteen twelve thirteen do you think i would have known that maybe you would go on to do such interesting things like was there anything what i have seen at that time you were doing something unusual for a thirteen fourteen year old and at first the reaction are like no i was just a normal kid but then you ask you're like so what were you doing for fun and they're like well actually i was you know my neighbor had these extra golf clubs and so i actually realized that you could sell them on ebay and so i was i would go to old people's houses i'm knocked on the door ask if i could see their golf clubs i would buy their golf clubs go flip money ebay you're like okay it's just a matter of time until you elevate from flipping golf clubs to whatever it is saas software or whatever whatever the next the bigger game is but that's like such a high like likelihood of success are so highly correlated with with success for people who have that background alright let me can i go can i give you one more we're gonna do a more little small business one yeah let's it alright so go to this website it's dumped dumpster enterprises dot com alright so should i this is not safe for work okay here we go it's safe it's exactly what it sounds like so the guy joined hampton and i saw that his company was called dumpster enterprises and i was like dude what the hell is this tell me everything about this and so i was like we're on the record i'm i wanna talk about this in the pod so whatever you tell me is that okay he's yeah i i would love do i got his permission and so this guy named ian his background is basically that he he learned a little bit about seo and web design and he started making like just a handful of like how to make money websites and it was like this is all kind of only going okay and so he like randomly met this guy because he was trying to rent this guy ian was trying to rent a dumpster and he started like looking up the best like vendors to find in order to bring like a dumpster to his house we're talking like dumpster when you move like you want a little bit of a bigger dumb sort of that you keep for like two weeks and he meets this guy and he's like dude i don't know how to do any of this seo stuff but i know all these vendors that are similar to me and the guy's and like well can i have the vendors and maybe we can work out a deal where like pay you for like give me this vendor list and so he does that and so after two years he builds this website called dumpster enterprises dot com and if you scroll down to the our notes document this guy was pretty crazy he gave me his full p and l for two thousand twenty three and i was like can i can i read this he's was like yeah i don't care so he gave me his full p and l so in the year two of the business he did two point one million dollars in revenue and the way that the business works is he ranks a little bit on search and i would have to we could look through the p and l but we could probably figure this out it looks like he only spent twenty six thousand dollars in advertising and marketing so he's not spending that much money on ads but some money in ads and so he did two point one million in revenue and the way his business works is you type in which is area code or zip code you need a dumpster in and then he forwards that lead to a handful of vendors or dumpster providers that he has vetted they pay him let's say a hundred dollars for that lead he's able to profit fifty because that's how much it cost him to get the leads and he made about it looks like he paid himself but the business also made about two hundred and eighty thousand dollars in profit and he was like this is a business it didn't take me a long time to set up he goes i i work a few hours a day and i travel a lot and it's like it's a very it's kind of a a business that's been on cruise control a little bit but i saw this and i was like dude there's a freaking business built in every niche that i never even would have thought and so this there's like a little little example people in our youtube comments criticized us we're talking about like big companies billion dollar a hundred million dollar companies i want to give an example of an interesting small business we've done that twice smith the home couture and now dumpster rental enterprises this is super cool this is a a good blueprint by the way we've seen this now several times here as we've been doing the pod which is you take a industry that is well established and local like it could be dumpster rentals it could be you know road painting or parking lot painting it could be senior living facilities where they need customers but the typical owner of those businesses knows nothing about seo or sem and if you just say cool i'll create the website that just does the lead gen for whatever it is and you're like i'll bid on the google keywords i'll create the easy to use website i'll grab the customer contact info and then i will pass you the lead and you're gonna pay me some fixed amount per lead that's there's just a blueprint we've seen work over and over again and it works even better the hire the ticket right so like senior living for example the people who people will end up spending hundreds of thousands in rent over you know a three or four year time period of of you know renting a a bed in a in a facility or pool construction it's like a you know thirty thousand dollar project or something like that and so we had a friend you and i had a friend or i don't know if he knew him dave gross flat he had swimming pool quotes dot com and he was making two million dollars a year getting and it was basically like he only made his money four months out of the year and so the the other months he was just without having to do the swimming pool stuff he's not actually going at doing the thing right it's like the that quote you know like the biggest taxi company oh taxi company in the world owns no taxis he's the biggest hotel company in the world owns to hotels like airbnb or uber well the medium the medium size well the most medium sized a pool pool mo makes no pools builds no pools and so you know high ticket and then if that the how old school that industry is so how how much of it is mom and pop operators who don't know how to do google ads and don't know how to do seo that arbitrage right there is like such a formula for a five ten million dollar business that you can build by yourself working you know very it's a very good lifestyle business it's not hard work you don't need a big team you don't need a lot of funding you don't need any of that but sometimes they can be huge so i've been doing research in this industry for a long time because i was obsessed with trucking i i talked about a time i almost went to that business and there was a bunch of people who are doing it for trucking meaning the trucking right yeah so the trucking industry has a huge short there's a a shortage of people who have their commercial driver's license and so if you can get someone who has their commercial driver's license and send them to a trucking company they give you this massive finder fee but the biggest industry that i found that this works and is lawyers so i found there's like a site called like super lawyers dot com that's owned by thomas reuters it's a huge multi billion dollar tens of billions dollar company but there was like a lot of the early web one point o businesses that i looked up were affiliates or lead gen businesses for lawyers because if you look at what the most expensive and this is how you know it's to pick an industry you can just go to google keyword finder i forget what it's called now but it used to be called keyword finder you could type in the word lawyer and it will tell you how much you have to pay in order to get a click from google for the word lawyer now if you type in something even crazier like me lawyer it's like a thousand dollars a click meaning only five percent of those will close so this company is having to spend i i i can't do that math because i'm an idiot tens of thousands of dollars in order to acquire a client who wants to suit someone or whatever for me issues like that it has the highest cost per click i've seen is lawyer related and i i've seen multiple of these lead gen companies for lawyers that are doing hundreds of millions in revenue lead gen yeah incredible business blueprint that really if you just have one skill you just need to figure out the niche to apply it and the one skill being you know sem search engine marketing and how do you use that search engine marketing in a field where the people who run those businesses aren't great at and if you could just become great at it's it's a big winner there i gotta ask you do you have you seen this apple vision pro and what do you think about this i haven't tested it yet but i've seen it what do i think of it on one hand i am have i have the boomer mentality of like this is sad this sucks we're all gonna be in this but on the other hand i'm like it's pretty sick like they pushed the they pushed the envelope it's pretty cool i think i think it's kind of cool knowing that the current version is gonna be the worst version that ever comes about and that first version is pretty it seems pretty awesome pretty dope yeah yeah what do you think one to ten how bad do you want one i don't want to own one so not at all but nine out of ten i i wanna go to apple store and try one where were are you yeah i'm i didn't buy one and like the bar for me to buy something is pretty low like i'm a pretty impulse driven person like i'm just curious i'll just usually get something it's not an impulse impulse by per price it's not but like you know i i can't justify anything that's in you know trying new tech that that's kind of my it's kind of my job to do to do things like that yeah so you i don't do that but i've been i have three vr headsets already sitting in the corner of my room just staring at me like really bro you're gonna get another one of these and each one i tried them on was like wow this is so impressive alright again that's enough yeah i guess i'll put this down and never put it back on yeah and that's what's happening with every year headsets so i'm afraid that that's what's how gonna happen with this i did watch was bunch of the i use my oc for hours a day on the day that i bought it right yeah like that use it i use it for four hours it's just a time did you watch the casey neistat stat like reviews so good did you so good so good so he he goes he puts it on and he's like i'm so excited about this he walks around new york and he basically he goes on the subway and he goes to times square and then he goes to like a kris k and he's using it and he made a great video about it which is less like let me review the the features and be like how how good is the field of view is it hundred and ten degrees the right number he doesn't do all that he's just like i actually wanna just like use this for fun and go see like you know what it feels like and it seems like everybody's takeaways is kind of the same which is kind of a magical experience you feel like you got a glimpse of the future but it's only a glimpse this isn't the future yet and but you see like oh okay five years from now this thing is gonna be incredible because they're gonna solve all these annoying problems it's gonna become lighter weight they're gonna get rid of this cord that's a battery that i have to put in my pocket while i'm using it they're gonna make it so that i can see my phone while i'm using this if i want to it's gonna be as small as a pair of glasses exactly and so that's pretty exciting but it did remind me of something that i think is forget the apple vision pro for a second because you know whatever it's just a device there's an incredible blog post that this reminded me of and i think that this blog post is one of if i if i a mount rushmore of blog post that informed my way of thinking as an entrepreneur this is one of them and it's this post by paul b kite who is the creator of gmail and the blog post i think is called if you're if you're great you don't have to be good and what he's talking about was the ipad came out so the and he wrote this right the day after the ipad was announced or released and all of the reviews were crushing apple being like ipad what a what a flop right they're announcing this big deal but this thing it doesn't doesn't have a keyboard doesn't have a usb port you can't even do this with it you can't do this with it and he the guy who wrote the blog post makes a point he goes people said the same thing about gmail when we first came out and he's like we didn't have time to do certain so he's like for example a dress book he's like we didn't have time to build it and so we shipped it without it and people were just killing us like oh my god it doesn't even have an address book oh it doesn't even have this it doesn't have this and he's like we thought oh man we might fail because of this he's like but what saved us and the same thing that's gonna save the ipad is that when you like a hit product is not a hit product because it's good in every category it's a hit product because it's amazing it's great in one to three categories and he's like we he's like for google for gmail we were like cool we're gonna do i don't remember one of the way they were exactly but i think it was like unlimited storage or like just like ten x more storage than the previous email provider well the hotmail was given like hotmail was giving you twenty megabytes these guys were giving you like you know two gigabytes is like the second thing was super fast search so you could find any so he's was like even though we didn't have your address book if you just typed in somebody name you'd immediately find the last email from them and that you could just use that email you know to contact them again he's like the last thing was like threaded conversations he's like you know basically the ability for each email not to just be its own thing but like every reply in one email thread you could just see it together hey is like we just wanted to be great at those three things and we delivered to integrated those three things and it worked even though we were missing these things that the experts all told us we you know we would get slammed for he's like the ipad is the same way it goes the ipad does not have those ports it doesn't have the usb can't connect a keyboard you can't do all this right now he's like you know what it's amazing at it is great in that if you turn on your computer it takes like a minute and a half to get to like being able to use a computer like it has to boot up and has to go to the login he's like with an ipad you literally click the button and it's ready for you to use instantaneous he's like number two it's great for watching videos on your couch he's like you can't it's not super good for productivity right now but man isn't it amazing just to hold be able to walk around with the screens that you can watch videos on like ten better than the previous way and so i kinda when i looked at this apple brother was a bunch of people that were like oh it can't do this and i can't do that and what i've learned is don't discount something because of those like icon of those limitations like basically find does it have any extreme strengths because if it has a couple of extreme strengths it's actually gonna be a winner well does it there's this one ad that i think shows one of the extreme strengths watch that ad for a second yeah it's awesome so basically you see everyone else on their iphone on a small screen and then they on an airplane on an airplane cross the rose on an airplane and then you see a guy with the apple vision pro and it's at you you see what he's seeing and it's a movie theater he's watching a napoleon and it looks like he's the movie theater where everyone else is looking at a little three inch screen exactly he's so you think about what is the what is this thing great at because that's the signals of like it's just gonna work is this the future or is it not i think one that you can identify is the ability to like why would you ever go to a movie theater if you had one of these really because you can have a even better than movie theater experience at home it's a full screen like everything you can see is the screen and even better you can like actually like change the surroundings so you could be in the jungle with the theater or you could be on or you know in this case you could be sitting on an airplane and have the theater come to you are you imagining somebody in a jungle that was like you can change the scenery behind in the video right in this case it's where he's actually sitting his on an airplane we're like nobody else can see what he's seeing so it's private which is cool because i hate kind of on an airplane when like you're working or whatever you're type of emails in the person i actually could just read everything so it's it's private i sat next to we got an the airplane and he was an old guy and so his the text on his phone was huge yeah and i can see him talking to his assistant and i could see his name and i looked him up on wikipedia and it was a famous producer and i'm like oh it makes sense this producer lives at this city where i'm leaving from so like i understood i knew like all about this guy just from seeing his text messages is weird so i think private private video is one way that this is great i think the second way this rate is like the theater experience i think the third is like any sports or concert experience so being able to sit courts side and watch an nba game with this thing from home it's like you take a fifty thousand dollar experience that only the richest of the rich can have and now anybody's gonna be able to have it with this and that i think is super super cool and i think there's a bunch of reasons why this thing is not right yet but i think that is is amazing i'm such a neck beard that like sarah wanted to go to like grease or something to like see whatever the famous stuff they have there and i just looked it up on street view and i was like got it it's it's alright yeah you're that beautiful you have your camera take a picture like and this would make it so much better i'm just not gonna leave my house ever again no i think the i think it's gonna be cool i i just don't want i don't wanna i don't have a need to own one yet but the flight thing actually is pretty convincing yeah that and i was like what an example of an ad that one ad is like fifteen seconds there's no words there's no dialogue and it sells the thing for you right like it that was the most convincing ad i've seen about this whole thing more convincing than all the reviews and it was fifteen seconds with no no words do they crush it man apple crush it on those things alright let me give you a quick follow ups so this follow up is very well you'll see in a second but basically do you remember when we talked about you bio i feel like you talk about you them every four episode now what's going on with you bio them so you buy them they i talked about it in april of two thousand twenty one so it's been a few years so you buy them was launched i don't actually know when i think two thousand and fourteen or so they started out actually as a kickstarter and indie go thing and the whole thing was that you pay eighty bucks and you send them a piece of your poop and they look at your poop and they tell you all about your your gut which i guess you can find illnesses through your poop and it was started by these three people but two of them eventually started dating and got married well turns out they it was all well first of all they raised from injuries h they raised from yc from eight b so they raised in september two thousand eighteen they raised a hundred million dollars at a six hundred million dollar valuation from y comb as well from the best investors there are turns out it was all a scam and like their tests were nonsense and the way that it worked was basically they you would send them your poop they sent you back bullshit results shit results bad results so they like weren't legit yeah pun they they just completely made it up but then what they would do is they would bill your insurer three thousand dollars and so in doing this they made roughly thirty five million dollars from insurance company so it's insurance fraud because it was bull crap test and then they the the two husband and wife couples they sold twelve million dollars worth of their shares well fast forward a few years after they raised their funding their office gets raided by the fbi and turns out the whole company was a fraud it was one big fraud it was nonsense and i was curious as so what happened to the founders i was like man did they get sentence yet because i know that they definitely were guilty turns out they fled to germany and here's the update to this to the case in the story that we did twenty one they're still in the lamb they're their their international felons in germany they've never been caught totally worked crime does pay they did not get trouble that's the update to the story i was curious i was like i was like what happened to these guys where are they now they're just chilling in germany for some reason they got away with it and they're about to get like a netflix deal on top of it yeah they've completely got away with it nothing bad has happened to them they got the money they ran away and they're happily they're happily married and it worked even love living in europe free it's wasn't been running married they completely got away with it is that insane yeah that's crazy also i feel like germany is not like the place i think about what i'm like they ran away you know hid in some country got away with it it's like german i really germany should be able like you should meal to find not like you know some small island somewhere well i was reading their wikipedia and at the bottom of the intro it said like they currently are international fugitive living living in germany and it said they have no intention of coming back to america like yeah it duh duh and do you think how how do they know their living in germany still like wouldn't they just leave if there's it's not maybe they're i don't know i don't know but they know that they're in germany and they've completely gotten away with it so they raised a hundred million dollars they stole thirty five million from insurance companies so we're talking a hundred and fifty million dollars close to they they know they're in germany and there's this chilling they they've got away with it one of the most successful indie go projects of all time is it really yeah given the money marriage love me love fame bring european field lifestyle did you see that crypto documentary on netflix about remember the the what was the call what was ico scam that these like two brooklyn kids did in like two thousand and twenty you remember that i didn't watch the the i know what you're talking about i didn't watch that one what was it called or what was their scam called i have no idea i just saw the netflix like trailer that's all i saw i remember like crypto scam movies and i'm like i think i'm good on that category for a little while well we were making fun of them because we were like no i don't wanna give my i don't wanna invest in any person who says they've got some amazing technology and they've got perfect teeth a red ferrari in abs and we we were talking about this guy and obviously it was clearly a scam they paid floyd way may weather to endorse it they paid what's that guy dj college to endorse it it was like clearly a scam and if they and founder of u bio jessica richmond her background stanford oxford google and mckinsey it's crazy right by the way she lied about her age so on her like everyone was like dude you're not thirty you look fifty and her weight too no she completely lied about her age like there was like a known sig in silicon valley at the time that this woman because she was no and i know what it was she made forbes thirty under thirty and everything know was like dude you are not under thirty years old yeah that's that's hilarious to the forty three year old on the forbes thirty eight to thirty yeah i think completely lot everybody on their about us page on the indie diego each person has like their background like where they would to school and then some people like so for her she's got stanford oxford google mckenzie but for other people they don't have like four impressive things they just went to undergrad and then that was it so they just added like random tag lines under them so it's like jennifer from customer care cool under pressure yeah no shit take of savannah customer care appetite for knowledge another one hunger for fraud just absolutely no conscious yeah great at hiding and you could like look google her name and you could kinda see some pictures where she's not wearing makeup and she's just like a it's just like a normal photo that's not like a press photo at the time of a lot of these photos i think she was supposed to be twenty nine years old and if you look at some of these like youtube videos of her so there's a youtube video in two thousand sixteen of her and i think at this time she was supposed to be like twenty eight two forty shouldn't me even higher than forty it's obviously that this woman or it's obvious that this woman is not like i'm gonna soul people like no you're just old yeah yeah it's like you are old soul you're an old body too i mean everything you're not under thirty that's crazy yeah that's a real yes and yes you are at old soul and also so she married the c cofounder founder he had the guy with the beard they like fell in love and got married and and now they're it's like they're bonnie and clyde it's just crazy they got away from we hopefully have someone who's listening to this has worked there can actually give us insight but i looked for like any type of like update on this story that i could find and everyone just says yeah they're just hanging out in germany they're just i mean it sounds like they're living a normal life and they completely got away with it the haters all said it was a fraud and the haters are right shout out to the haters yeah it says listen to it says there's a headline says the poop testing startup founder who lied to get on the thirty under thirty list now officially a fugitive yeah and so like i guess everyone knew that she it was nonsense oh by the way here's her age she's forty seven she's forty seven years old and two years before that when she was forty five she was on forbes thirty under thirty that's a case the husband i mean he just gets wrecked in the statement it says defense lawyers have informed the government that richmond is suffering from a serious medical condition and apt is her caretaker here's gonna it's like you go to a party for the first time with your with your girlfriend and she's like oh god this is my this is my friend sean with friend and they're probably just and he's like yeah he's like he's like all fucked up man he's shitting all over himself he's in a wheelchair this guy's he's he's in a horrible spot you guys should see this mask he looks disgusting i think we should do a an annual update on these guys actually let's mark it down the calendar every or seventh we should just update still on the run crime still pays i guess it is it isn't insane did sam free you get sentence yet dude i don't know i feel like the last thing i heard was like oh they just like removed five counts like real quick just like on friday news dump when other stuff was going on it was kinda be yes yeah he's i think he's actually not gonna serve a lot of time and then a holmes elizabeth holmes how much time does she get with it nine well she kept having babies and was like i can't go to jail on pregnant and they're like ma'am you just keep like you just you can't keep does you can't have maternity leave from prison like you can't just keep flipping out of prison that way and so eventually she had to go by the way this is hilarious the wall street general reporter described the efforts by the newspaper to track them down believing to believing that they live somewhere in central berlin and it basically says they located a biz a building that was used for like the postal address for them and they were getting mail there however they were unable to find where they were actually living so i think it's the the building is in germany but that may not be where they're actually living which would that's feels more right that we don't know exactly where they are as they're on the run maybe maybe who knows but that's the update we're gonna come back to it in a year dude they should just crap they should do like a honey pot they're like okay how do we get it how do we get her we need her ego so it needs to be like we're having a contest for the like you know forty on a forty berlin yeah and it's like i they know she's gonna throw her hat the ring she just can't resist she just like i need the recognition dude i watch cops all the time that's my favorite show and one of the ways that they catch guys who have warrants is they mail them a thing that says you won free yankee keys tickets you have to come you have to come pick it up at this location it's like a famous way to get have you ever seen that no yeah they do this all the time kind of the same thing yeah and they'll get like yeah and they'll get like thirty of these guys that warrants in like a ballroom they go everyone alright we're gonna you guys are all the lucky winners of the yankee keys tickets congratulations here they are and then the police swarm in and arrest everyone and they do like it's like a big thing yeah that's what they need to do with her as a a thirty five or a thirty five and there's gonna get thirty four dummies to come into win this award and regular gonna honey pot this lady you shouldn't be allowed to lie like that though i mean shouldn't be allowed to lie about winning free tickets i i'm against that i'm all catching these guys you shouldn't be able to get someone's hopes up like that damn that's harsh you know that cops can lie about anything like for example if they're interrogating you and they're like alright we're gonna turn off the camera this is off the record it's never off the record they have got other like voice recorders in there they can lie police can lie about anything or they could say like we have your dna there they're allowed to say that you could say anything you want yes you can say anything you'd be like look here's this zip this bag we've got a pair of yours we found this at the crime scene yeah they could get you could say anything you want so they can like you can't lie to them they can lie to you correct and an officer is allowed to lie like it when you're when you're at when you're getting booked they one hundred percent can lie to you rough it's peripheral alright i don't know where to did but that's a pod alright that's a pod i feel like got rude where i know why i could be what i want to put at all in it like a days off on a road less travel never looking back but