MrBeast Shares His Best Business Advice

let's go so here we go i have it here this is the mister b secret i don't know if i should be concerned and i guess you faked go to college oh that that's a juicy one on your other video you wrote your stats i didn't do that i remember that it's not like at a hundred you were famous people will say it takes ten thousand hours from master or something i'm i'm like that's when you start but you know like nobody does right i don't understand why so we wanna do an exercise just see if i can come over with the viral idea but with the budget of a thousand dollar yeah exactly so we're gonna do a random word generator they're gonna think this is green alright so it gave us the word grandmother so what's a viral idea with the grandmother i mean bro if you actually want like a a mega bang i feel like kangaroo rude where to know why i could be what i want to from at all in and like a days off on a road less travel never what's how's it going what hey how are you doing let's go so it's been two years lots to update people on then i think your business is growing like ten x since then probably something like that yeah yeah it's wild to see in fact actually get this kinda where i wanna start because you walk in we're in your we're in your office this is like jimin actual office and it's easy to see the size and scale and now it looks like of course you know like this is all yeah this is all happening yeah but but i like to see that journey and i actually wanna play a clip for you i was gonna be so we're starting off with the origin story it sounds like we're you're gonna hate this this letter room you're gonna free let's this is from a video on on your youtube channel called quitting oh god i don't know if you remember this oh god you know what you're about to hear i remember uploading this video i cannot i do not remember every single thing i said in this video you guys make it really hard to to quit it's been a month since i uploaded to youtube and to be honest i was pretty sure i was done with youtube i kinda wanna start uploading like i feel like my youtube channel has so much potential i made over half a thousand dollars of money off of this channel i feel like those channel could grow like money aside just i could become famous which would be awesome in and of itself so i don't know i might start up with this is you dude i don't remember it saying any of that whoa loud is that dude oh my gosh i was making your five hundred dollars a month why would i quit and in the thing you're talking about your like you now i'm busy with sports and i just haven't been asking now it's and then what you said was you were like the comments have kept me going yeah you're like i logged in today and i i wasn't planning up but i saw twenty comments and you know what i think i might i might keep up uploading what gonna be yeah that was that was all around the time i got crohn's disease because i was really into baseball and i wanted to play baseball in college and so i was all in on baseball and it was constant tug and pool where it's like one day i'd wake up and i'd be like i wanna be trying to play m the mo which i the was time i never would have but know your delusional when you're a little kid and the next day i'd be like no i wanna be a youtuber and this is more realistic and i can make money and then i got crohn's and i went from two hundred pounds i was weight lifting every day down to one thirty nine on the verge of dying and i lost every ounce muscle i had i was like i just made this easier youtube that was probably like fourteen fifteen at the time and then yeah that's so that was was working for you yeah that was probably around that time there too so i probably going through crohn's during that and trying to figure out like am i doing youtube i'm doing baseball because i'm a very all in kinda guy wow and so i mean just a four dollars a month half thousand i'm that yeah i don't even heard that that's amazing i was richer that i thought back this i made no that was definitely captain i was just not five hundred dollars a month or maybe i had one month i made five hundred dollars and i was like okay maybe someone from a school might see this and wanted is flex as i was like when i graduated from high school i was making nothing i was i was not making six thousand and i was a year back then did you yeah this great quote you go started making videos when i was eleven no one watched when i eleven no one watched when i was twelve no one watched us fourteen thirteen fourteen is anyone ever gonna watch these things sixteen nobody's watching seventeen oh doctor graduated at high school still no one is watching my videos yep in eighteen nolan watched that i think it was around nineteen went where i started to really figure it out and i think so why are we doing this episode right our audience is not trying to be youtubers it's mostly business founder for you yeah yeah i i'm kind of a youtuber now you got me what i like about you is that your approach to whether it's youtube selling chocolate losing weight whatever it is yeah you have a certain mentality i think you wired differently i think in twenty years i'm gonna be able to look i'm gonna show my kids and be like yeah before jimmy was president you you came on my podcast i we sat this little table something honor it i always think you're wired differently and i wanna share those with audiences that anybody could use whether you wanna be a swim or you wanna be a youtuber or you want you wanna be a business person whatever i also called your assistant culture your thumbnail guy anyway tell me that why so here we go i have it here this is the mister b secrets and so i don't know if i should be concerned we're gonna go through these these are nine of what i consider to be your rules now you could tell me if if these are bullshit are you making this a game because it's a little bit front of me here you go so we're gonna play this game it's one of these is to me a rule of mister beast it's always it's something we've seen about the way you operate and i want you to kind of talk about this so this is number one okay burn the boats burn the so burn the boats your mom wanted you to go to college and i guess you faked go into college you pretend to what what is the story oh that that's a juicy one so well first of off we didn't have the kind of money to go to a real college so it's this like a free community college but yeah my mom because she grew up pretty traditionally the you know military worked her whole life but then two thousand eight she lost everything when the your real estate collapse and so lost of all her stating and stuff like we we went bankrupt and had to file for bankruptcy like so she's like very paranoid she just wants her her kid to like go get a job and like not fuck up and not do any anymore because she's very risk ave reversed and stuff that was a constant tug and pool because i'm like i'm gonna be a youtuber or homeless and she'd be like whether you could be homeless i'm like okay i mean it is what it is i don't care i'm gonna be a youtube youtuber and she it just never clicked in her head to her it's like if he doesn't get a college degree he's like my son's of failure i just wasted eighteen years like he's he's not gonna be able to provide so for her it was like either college or my life's ruined because that's just how her brain's wired and because she went through so much and so when i was like i don't wanna go she was just like been leave get out of the house like i can't i just can't be the side of my son just sitting around and in you know just boeing his life away and i didn't have enough money to move out so was like f and luckily the community college is so cheap it's not like she was wasting money on it so i was like okay i'll go to college and then i mean i just fled out lied to her like i was like i'll i'll do it but you know i had no intention of actually doing it and so i went just to see what it was like and i was like well maybe i'm like being a little dramatic and i went to class for like a week horrible it was so boring i mean swear the teacher was just reading out of the book i was like why why do i have i can just read the book like what are we doing you know and i would said that to some of the people around me and they're like yeah that's what education had stopped complaining and i'm like i just was my head hurt and so then i was like it is what it is like i have like a six month time clock but i have to make enough money where i can move out because once my mom knows i'm i'm screwed she's gonna kick the out of house honestly i would wanna leave the house because it's i know it's gonna make her depressed and and very bad and think you just didn't go after that yeah so i would go every day go and then i just didn't like this like at a really old like dodge duran that was super used a lot of miles and i was just sit in the dodge ring and like edit videos and i film at night and would you come back like school was great was just out yeah you know i let's see if like house college and i was like you know and then came on and i just wouldn't tell her that i'd stop going but you burn the boats you're like alright i got six months exactly i gotta either make it or i figured it out i don't even remember but we i had a month or i made twenty grand right before it was time like the the window was almost up and then i just told my mom it's like i haven't been going i'm failing i i found a place down the road it's seven hundred bucks a month sorry she's like alright hey real quick i'm trying to something this special for this episode let me know if you like it we're are talking to jimmy and before these episodes i do thirty forty hours of research and prep and i make detailed notes that for me make it super easy to remember all the key takeaways but for the first time i'm actually gonna give those notes to you so you can get them for free in the description below it's my notes the key takeaways from this episode go ahead and grab it it's down in the description below is this kind of a strategy for you where you're like i don't think it's a strategy just for my personality i'm a very obsessive person like i if you told me to like do a hundred things i would struggle that it but if you told me think on this one thing every second of the day for the next ten years like i can do that pretty easily so i like to just ob obsessed over something i like to dream about a wake up think about it think about it think it think about it think about more work on a work on a work on think about it think about a dream about it and just do that every single day like that for to me it comes very naturally so what was your options face we just went to walmart with jimmy did give me your we we haven't talked about this your audience probably as zero know i sell chocolate we have a feast since a child a company and reps sure will go into that at some point yeah first this episode is brought you by feast i took him to walmart just because it's my favorite thing to do it in my free time i go walk up and down chocolate i in different retailers and so i brought him along he was telling us everything about merchandising everything not just about feast bowls but about competitive chocolate companies he was showing us like talking numbers of sales dude i thought like influencers it's just like you get a product they're like oh this okay guys hey buy this you know the chocolate game inside and out he was in the piles like recon figuring the skus making everything straight i like landed in dc for a layover to them fly in north carolina and then i got off the plane to go to my collectively light and i like wait a minute and i just opened up like google maps and i searched walmart it sounds like i can just drive there and hit twenty five walmart on the way home and so then i it was like ten am and then i just skip my connecting i just rented a car and i drove from dc visited every walmart on the way to dark carolina i didn't get home to like nine pm and i just like it was like walked the ceo hershey's she's is pissed done i wonder probably not i wonder if he's do it and then the guy it's a problem your friend who was like if you gone to walmart with him they're like he's like yeah i don't know jimmy has like a badge like if something's out of stock he just goes in the back and rest fit himself yeah did they give you like do you have some way of like well it's it's a avengers license so a lot of people have vendors license like beverage like coca cola they so they have a direct sales network where you can fit like theoretically ten thousand a chocolate bars in a palette you can only fit five hundred coke so it's like a lot harder to store ten thousand cans of coke then as ten thousand chocolate bars so for that they have coke trucks at some walmart they go to every single day and they'll just take the product and goes put it in the back for the walmart places and then they'll go stock to shelves and everything so they're walmart pretty transparent about that which i was when i first got into the cp g game i was like no shy like they're just gonna let us do it but yeah if your products out out was starring in the shelf you of a avengers license you can go in the back scan it in and put it on the shelf smart yeah i mean you could argue it's not a good use of your time and i don't know why i do it's kinda therapeutic i just love going walmart and fixing the product and i like just observing it like what it looks like on the shelf seeing what the competition doing just seeing who's grabbing it and buying it it's like this memes like then won't go to therapy but they'll do this this is short thing organize gonna a a chocolate island target walmart right so let's do rule number two this one go ahead you can we can reveal this i think you know what this one is rule of a hundred i i gave it a name so this is i'm gonna quote you on this so this was some you know i'm sure you could ask us a million times okay how do i you know i what advice you have for me as a youtuber or how do i be successful on youtube and you said this thing that to me was like every creator should print this and put it on their wall okay this applies everything you go look your first video not gonna get views period you're taking a hundred videos improve something every time on the hundredth one then ask to me that's the rule of a hundred is before you come ask for advice it's like have you made a hundred videos and every time try to make one thing better and that that's like also very achievable to it's not like some insurmountable thing to do alright i'm gonna make main intro better i'm gonna make my editing better or whatever it is and that and the the beauty of what you said was i think the way you said it you're were like if you do that a hundred times and i say come talk to me after you've done the hundred people nine percent of people just don't do it and then the one percent of people who they don't need me after that yeah you figure it out which is which is more of a a metaphor mindset because that's the thing it's most people who like need advice is just go do it and learn to failure i'm a big fan of just trial by fire go do it fuck up a bunch of times and like get point one percent better and then do that for a couple of years i have a couple other pictures to show you so this is one this is one of your thumbnails oh god during your ride that's still on my channel so i went and i looked at your your your first hundred i was like alright let me he said the rule of a hundred let me go look at his person and i saw this in like today you're probably known as like one of the best thumbs artist thumbnail people in the world right black ops to shotgun gameplay with commentary ps four or xbox this i suck at making thumbnails which is honestly dope because most people if they feel like they're bad something they just don't do it yeah they fish shy away yeah and then you have this other one which is like your hundredth video on your hundred video you wrote your stats you go oh my subscribers i did do that i remember that seven hundred and thirty subscribers so on your rule of a hundred it's not like at a hundred you were rich reaching famous yeah right and honestly yeah probably a hundred and fifty of them or me asking people on xbox live to subscribe like when i playing call duty and like a game chat like y subscribe to my channel so what do you see people get wrong about the rule of a hundred most people just aren't of obsessed with improving things they get like pigeon holt in the box and they're like oh i just need to improve i mean applies to everything but i guess specifically content they'll be like i just need to write better jokes so i need to have better camera or this and then it's it's not it's just a mindset like every single it's every single thing can be improve there's no such thing as a perfect video you know from i mean you can go as low as you want to like the coloring to what you're wearing to you how you speak to how long the video is to i mean there's nothing that you can't improve and so like just having that mindset where you're always trying to get better then like applying that to everything across the board not just narrowing on on this one little thing but also with this honestly all the people are mentors they just wanna listen and so they either ask me her advice and like the ones who will listen they'll will take their revenue from like thirty k to four hundred a month or their goals subs whatever it is can show how to hit but a lot of times people ask for guys i'll say and they'll it'll be like in one ear and out the other and like so those are the worst i used this because i was studying seinfeld recently and i don't if you know seinfeld has this daily thick seinfeld now like seventy years old he's still like in the stand comedy he's the only stand up billionaire like ever so he's only comedian who's a billionaire it's pretty crazy so i was like alright well what can i learn from seinfeld and one of the things he did was he was like every day for like the last forty five years i wake up and my first two hours of the day i write he's like a write jokes because i guess what if you wanna get good at jokes you write jokes every day and he's like every day i just try to make it one bed in the other they talk about writer's block he's like that's nonsense he goes my rule is i sit down yeah i don't have to write i just can't do anything else and he's like and then that makes me right and i've been doing that he has this yellow legal pad of all the pages he ever did and he he literally laid him out on a road and he like paved the whole road it became like a yellow brick road basically that's incredible yeah how many hours that is two hours a day for forty five years third thirty thousand hours right yeah that's you know that's the thing people say it takes ten thousand hours and master or something i'm i'm like ten thousand hours that's that's when you start you know person percent like not like that's the mindset you need with like their role of hundred it's not because ten thousand hours what is it's only like eight hours a today hours four years yeah exactly it's not that that get crazy but to a lot of people you know that's the saying ten thousand hours in your master i think it should be a hundred thousand hours to be honest i think tends too easy so if seinfeld is like locking himself in a room in something i can't do anything but right jokes do you ever have to do that or is it just what i live for yeah so i mean i just i wake up by i walk in the studio and normally this whiteboard over here we erase i guess that wouldn't be leak but it have all the businesses all the piles all the bottlenecks anything i could do to push things forward and it's all listed out and there'd be probably three or four hundred things and then we'd go through at the start of each week and we just pick what needs to be done to what should we prioritize etcetera etcetera it'd i'd be like feast it's like you know ethical sourcing thing here's three things i need to be done here's all the major bottlenecks that if you stepped in and you could push it forward content toys lunch whatever so that's more how i structure my days it's like because we just have a lot going on and it's just like making sure what i'm working on is the a most efficient thing because if there's like ten people sitting around waiting on me to make a decision to go work that shouldn't be friday i think that should be a fucking monday at nine zero one am thing know what i so it's very even just just figure out what i need to accomplish in a week and then even the order of what we do is very important you wanna do this yeah you wanna what's bad boy you can make anything viral so in your can we talk about your leak yeah of course the document succeed on it so we wanna do an exercise exercise is it a challenge a challenge talent to see if i can come over with the viral idea yeah exactly so the problem here i'm i'm down for this the only the ironic thing is the only one here who will actually know if viral not is the yeah you're upgrading yourself here right now it's that meme obama's is putting the metal on himself exactly but because you guys could be like i don't think they'll get a hundred million views and i'll just go no but but here's the stipulation take a normal thing yeah make it an interesting viral idea but with a budget of a thousand dollars because it's easy dollars oh mister beast would just put a grind ten ten grand ten grand okay and you you said you used to use random word generate all the time so we gave you a random word generator if you hit i don't in other words you can pay and flip through a few until you find a work actual thing like give all context to your viewers the thing is like you could spend seven days this is something i've said on other podcasts i think this drives at home i spent seven days buried alive right that i got hundreds millions of use me laying and a coffin it's like holy shit put a coffin ten feet on a ground cover with twenty thousand pounds a dirt i'm literally in a coffin for a week that's that's cool that's viral that was seven days of meal laying out i theoretically it could've have instead of doing that laid and just a bathtub for seven days no one woulda gave a fuck like that be video when but in theory it's the same amount of time at least from a film fulfillment perspective logistically maybe not but in theory both for me just laying down for seven days but one is super fucking viral the other no one cares about and so that's like the power of ideas like oh an idea with the right idea you can do the exact same amount of work of as as a different idea but get fifty extra return so that's that's why i'm so adamant about generating good ideas alright so i just hit random create random words chocolate go chocolate they're gonna think this is get send chocolate this is a random words problem they're not gonna they're gonna think this whole good talk grandmother i gave us the word grandmother so what's a viral idea with the grandmother that could be done for ten thousand dollars i mean bro if you actually want like a meg or mango i would do i completing a hundred year olds bucket list oh so you meet a grandma yeah i'd find a grandma i mean if you really wanted so i wouldn't say i would do this but if you wanted like a viral viral i'd find a grandmother who's like terminally ellen i'd take her and her grandkids and come you know do everything in the bucket list for like brought cool idea like don't do this title but she will die in thirty days so i fulfill all her wishes that you've cleared so good hold on we gotta do another one that okay you passed you passed the test i've this is a lifestyle i i i can make things i like the magic trick you wanna to know yeah drawing okay the next one here was drawing i mean well so you wanted it for tang because the first thing i thought of is for drawing is drawing the world's largest picture but that would be more than ten grand actually weirdly enough a lot of videos go viral on youtube where people are just like customizing phones or things like that i depends is if if i'm like a really good artist i would do like tiktok go viral where they like find to like a guy a couple on a street and they like sketch them stop but but but they they sketch them like really ugly but they like stop really beautiful people and then they're they turn to work around they're like what the fuck and those those do really well like it'll be like a very handsome guy but they it they'll do with their face like really round and like with buck teeth and it's always those do really well in tiktok i've seen some get a hundred million views so that would be one way you could do drawing i mean even it's just if you're good enough artists like and if you're not just get good and study and be good i would like you could design like a hospital floor or something for like make witch kids and like do like cool our work or something if there's like some film you could put up over draw it like do a design that they just peel off a couple days later like that wouldn't be that expensive and that'd would be cool like i surprised make a wish kids with the you know their favorite characters or something yeah i mean the how many you want when you're brainstorming are you usually just kinda by yourself or you like what's your create like if i said gotta come up with something what would you do to set yourself up to come up a great idea yeah because in transparency i have teams now and so i don't i'm not as like i used to just solve myself now i pay a lot of people to do it and i just like work with them on the back ten percent but i mean yeah the the if you really wanna come with like great ideas you need to surround yourself with other very creative people i mean i not gonna say their names but i have at least five people that i if i really need to solve something i would call i'd fly them down it'd be boom boom boom me in the middle and we we we could solve anything like creatively in terms of viral or anything like that they're just like really really good like one's go with thumbnails once like the smartest guy i've ever met when it comes to titles another he's just a fucking freak and he says the craziest stuff but it's very like inspirational and so you need like that like shotgun they're just constantly shooting out stuff and then another guy we would describe him more as like a sniper like he's not gonna say much but when he says it you're like dang that's good so yeah i just have like my go to people who are like very creative and like yeah they just pulled the best out of me it's very important you have that like i think didn't steve jobs calling in like creativity inc like his think tank yeah and they have a thing where they we're like a pixar they have a book called creativity inc at creativity yeah and he said it's not people think oh we just come up with the best ideas right away he goes no it's because the creative process is taking some sucks and removing suck and so he's like yeah we sit there we watch the first version and it sucks and then we we trust each other enough to be like yeah that kinda sucks but here's what sucks about it go back try again try it try getting say by the end by the tenth thing sucks we just removed all the stock socket and all that's left is a good thing i yeah i was just buy that is that yeah i was just at pixar is at the steve jobs building and i was just with some of the employees so they're working and just seeing how they go about it and they they're doing daily reviews over there which is like you know every day like what they work on they're showing to like the director and stuff and getting like real time feedback and they're very like ego list and it was very cool to like see their culture and how they go about it like because they i mean in terms of animated films they're second to none right i remember a couple of years ago when we talked to you you said that coming up with ideas was still the thing that you felt like you had the most trouble handing off to anyone else it was like the thing that you still just like excel most that and could so many great people at that now okay yeah i mean i i have i enough ideas for the next five years so that's not a bottleneck neck at all like i have too many like i i would just start listing them while but then the promise everyone everyone's steal themselves yeah yeah okay great let's go to the next one alright so we have that's three of the rules number four i'll flip this one cl yes alright so the the backstory of this one is last year when were doing our camper event it's basically a room full of business people billionaires all whatever and you'd started describing how you run your company and you're you're twenty five years old at the time you're not now you're twenty six so these people double my agent twenty times the experience of me correct and so they're we're listening and we're like so who is this guy why this guy's been following you around all day who is this and how do run this how do you train people and you were like you described this process of cl and i swear i saw like five billionaires make a note to themselves can you describe what is your cl principle and what is that yeah well the thing is like as a founder because i assume a lot of your viewers run out like you're constantly having to put out fires you constantly have to do things and that's a flaw you're always gonna be putting like having to work on stuff but you should view any anytime you have to work on things as a flaw and it's like the how do you what's the fastest way to stop working on something every time you work on it have someone on your hip and have them learn how to do it essentially clone you to do that task and so anytime i i i don't ever work alone anymore because anytime i'm doing something that's a problem and like someone should be doing this in six months and so that's that's just like the cheat code to doing it and it's a cl not training why well we what's call now that i have hundreds of employees now i think we're probably closing on five hundred so it's a lot more training but cl like clones are more like the all in people who are gonna like run your company one day and make hi like and have the upside to like live with you and and you know because like who's making forty thousand dollars a you at the back of live with you and fall year around fifteen hours a day and right you know early on you had that you had people still have people like that but it's like that's that's just a small small set of it so yeah of the on the core team yeah one hundred percent it's just like the thing is the more you know about everything going on the better because a lot of what you do and one part of one vertical business in finance or and and this or that affects other parts and so the more you understand the whole business the more you understand the ripples you create across things the better efficiently and better you can do these kinds of things and so just having a clone who knows everything about the whole business as opposed to just one section just makes it where they can just make decisions so much faster it and they can cut through red tape and it just makes it so much easier for you to just like because like when you're in hyper growth scale you don't know like what the next fire is gonna be of the next things is to fix and so you just have a couple versions of yourself is just so nice because it's like oh this thing over here and editing is falling apart alright clone that you fall narrow the last two years you know what i would do just go fix it know what i mean so i don't have to go fix it every part of a company is not like it's not like you look at a thing you're like editing editing is its own thing no editing is people editing right everything is people and so what i liked about where the way you were doing it was i think on the outside people here this so like falling around all the time live with you that's crazy i you know that's that's harsh oh i met the people doing it and they were like this is the greatest opportunity is i came here for this i wanted i wanna be great he's given me the opportunity to be great not everybody wants you i really want this you can either go to college for like at night before so go to college for three years or you can follow sean around for three years and like just all day every day and the version of that follow sean around for three years we'll make way more money you'll be way more is way more valuable to him or you could just go to any one of his competitors and you'll make ten times more than if you guys ever heard warren buffett cl story no so warren buffett when he was young he wanted to learn investing right so he goes to the guy who wrote the book on investing benjamin graham and he's like mister graham i wanna i'm i'm warren buffett i i'm a big fan of your work i wanna work for you i will work harder than anyone you know and you know what i'm willing to work free for free because this i this matters so much i wanna learn from you and ben graham goes son your price is too high and he he was he born was like surprised and later he's like he was tote so right i got so much more out of working every day at ben graham hip than him getting my free labor yeah actually the value exchange was like completely he was correct yeah and i always stuck with me because it's so true like dude how do you if you wanna learn that's the best way you could possibly learn and as a founder you know ultimately you you want judgment to scale so it's like if people in your company can think what would jimmy do and get the right answer now you got two jimmy right you you have like for the most decision and then other times it should be like what would jimmy do okay jimmy not always right in this instance instance he's an idiot let's go call him out on it there what will he say when i tell him what i'm actually gonna do yeah and then they think even one step further which just like my like long term clones are great they'll be like okay well jimmy is gonna one data back he's not gonna care about an opinion so i'm gonna just go do all the research and grab the data and then they'll they'll ask me something and they'll say blah and there i knew you're gonna say that and they'll hear me things and available we'll worry about this in there i knew you were gonna say that and i'm like oh great by the way it's not just you even other there was like a guy he was also cl people he's like yeah i'm doing i'm the main guy for this part of the business so i need to be training people so this is how i'm doing zero to one is so difficult but then one to three you know like is it's so much easier so that's like the hard part is like training that for like downloading i'll pick her in anything like writing the videos right like obviously i used to write all the videos myself taking all that and getting where someone else could do it without while keeping the essence sense of like what makes a viral and what makes it good and not feeling too corporate and scripted because we're not scripted etcetera like going from zero to one that two like five years but then you know him training the next two people is great because i don't have to do it and he trains those two and those two train the next and so it's just like that first clone is so imperative and then they could do the rest that's great want me the next one alright sure possible is possible fuck yeah impossible as possible alright so this is i asked your my friends is rohan i think i wrench your tiktok yeah i go tell me the thing where you realize like this guy's built different this guy thinks differently than than a normal person would and i was like that's the story i want he goes he goes i don't know how to explain it this is the quote jimmy will give you an impossible mission but he'll say it in a way that makes seem totally possible and then he leaves the room and you're like god damn this is impossible he goes for example jimmy came to me and said i need ten million tiktok followers a month on hey goes and every month i told jimmy it's impossible like a hundred times and he told me do it five hundred times he told me to do it five hundred i think we had two months or he internally that's what he told me when and he goes he goes i i he goes i didn't do it most month but i did do it like you know two months we got way further than we ever would have got had he not laid down like kind of this impossible gauntlet so yeah that's one story i'm sure there's like a thousand of these like do you live by this i guess how would you how would you talk about that oh well i don't try to just give people kpis that i think aren't impossible just to torture them i just like i think most people do when you ask them to do something like very incredibly difficult like what i first did i wanna bury myself alive for a week like people's first inclination is just that's not possible and like technically almost anything is possible it's so it's just like so my first thing is just like why do you say that like let's go through the ga but and then they'll always be like well it's just not possible and then you just have to be like do the fucking research and then they'll come back and it's like is it too expensive because we can figure out ways is it too unstable we can navigate safety or whatever it is and so it's like i hate when people tell me something can't be done just tell me the cost and like what the problem bottleneck that yeah and then if like then let's look at those and objectively if if it's too expensive or something that's not worth best time into or what then that's fine and then i'll kill it but just tell me something because half the stuff i did if i just listened to you when they told me it wasn't pot like i wanted to eiffel tower for a video not possible why why think why is that possible don't get the fucking eye of the tower like until the head of the president of france tells you know it's possible like i don't when he says now ask his kids see if they have some swing well that's give while you're on the phone like we just filmed the video where we had the three pyramids of egypt and we were like you know spending like we were there for a hundred hours is crazy video we explored the pyramids like my favorite video ever same thing like you can't just have the three pyramids i'm like the the egypt tell you that like what do you mean don't make some phone calls see what i mean and it's just constantly even today but i'm now with my core group that i've trained very well it's just always like you can't do that or no or they'll go make a phone call or okay fine jimmy we'll go try to get the pyramids they'll go away they'll come back a day later you can't have the pyramids i'm like who'd you call this tour guy who like works at the pyramids and i'm like okay call the head of tourism like how do you get their number okay well that's different you didn't ask me how to get the head of tourism number you asked me you just told me it was not possible like so now like please don't do that again like we gotta figure out what the problems are let's figure it out and then we make calls and you figure it out the next thing you know it's and so it's just like that's a big thing that you have to like if you really in my opinion wanna innovate and do things that are you know i've never been done before and push boundaries you have to like a mindset of much of people that it's not nothing is impossible it's just how much does it cost how do you do it and then you just make an objective decision it seems to me like when you solve these impossible problems you have to think on like a lower level rather than a higher level have you hear the story of elon getting his rocket from texas to florida where they launch them no the so the normal way everyone gets their rockets to florida is on a barge right but it takes like three months and cost a bunch of they fly it there he drove it there i was like no we're gonna drive it instead and they're like well it's way too big like well first answer was it's impossible can't do yeah yeah and he said let's go and he has a great line which is physics are the only laws everything else is a suggestion yeah and it he's like is it physically impossible to get it to florida no okay we agree on that great now let's continue to figure out where the bottleneck is and he's like the boat too long to expensive at whatever and and so the you know oh well it's impossible to get it through overpass and so they he's like what would be the shortest way to get there without encountering a single over so they go yeah they do this like extremely route all on back roads and they're like but even if we do that they're still problem with power lines and telephone wires and so they have like some of the smartest people on earth driving in a van in front of these rockets with big poles and they just push up the telephone wires can go under and then they go to the next telephone and it's just like you just have to like approach it like a caveman almost to like beat the impossible do you find as the case lot yeah quite a bit and a lot of it is just a willingness it's just people who have to love what they do and and people who really love problems solving we'll we'll you know figure these things out and so it's just having the right person in the right seat at the right time who like actually wants to go deep and like people there are certain people where you give them something else seems a impossible and they will be getting in the week yeah i can't wait like i people like that where i could call and be like what's something they don't wake up until it's until it's hard well it's like i guess if i wanted a different world wonder i was like i want the taj mahal for a week right and they're like people are a company i called and said that like i promise you they would smile you're like okay like they didn't see that as a challenge they go to war to figure it out and then not in my company but just there are other people that you would say that and my god you know and so you just gotta get the right people who just deeply enjoy solving problems and like seed as a challenge and like like there there are people built that way and those are the people that really succeed that environment and even a different example that's not getting the taj mahal or the eiffel tower one of my favorite videos of yours where i the first time i was like alright respect who was before i met you okay i was like okay respect was ben was telling me about you and he goes he he made a video said i'm gonna cut through this table with a plastic knife oh my god i remember this weird very well i was sitting in high school and i just like i had a i don't know after a lunch i just had a i put the plastic knife in my pocket for some reason i don't remember why and then i just put my pockets a flashing night and then i just started like scraping against the desk and i was like oh i'm like kinda like i can cut this desk in half like just like your stupid little high school desk i just did this product like five minutes to like like the teachers like what the fuck are you doing stop and then i just was like look at the little and i was doing the calculation of my was like it take me like ten hours to cut through this according to my math i was like fuck it i think that would be like a video where people would be interested so i went to the store on the way home and i bought like a thousand plastic like the cheapest plastic knives i can find and then i just got this like twenty dollar fold out table and i just went in my room hip record in the camera and i just went it down because the plastic knives would get dull after like a minute and i just come through it and i think that think that took twelve hours to cut through the table of for us or something but that's what i'm saying it was no money it was no money it wasn't taj hall it was like creativity or bull first boredom boredom is the key it was like how einstein well and it's like so dumb just like like that how many leaks take to get to a center five how many plastic knives does take the cut table have that's like people like what a fucking good with one by the way or no there's like probably thousands gotcha that's insane by the way that's a spoiler i think that one we kind of copied number eight which is no no doesn't mean no way and there's a big difference between no as as as possible and no doesn't mean no exact same thing yeah and i like the clarification you had which was like you're not just like vast whole boss that's like i need this impossible thing done you know whatever that's it's more like hey i wanna do this impossible thing or i wanted this great thing no okay let's get curious before we just like make a decision here yeah why well and let's try to understand it and if it truly is no which it rarely is yeah but it's usually not and then the cool thing is if you do that in the company do it once people are like oh wow that was interesting do it twice by the third time you do it people are like alright like that's the way right page a certainty of time being you looks like a religion people start to believe when they when they see it right i think you're employees for me it tends to take a couple dozen times for keep pointing at i'm like guys remember what we said and then what happened let's like yeah listen again let's take that and wrap that's a rally cry for us now like we could do all these things right let's let's immortal that alright we got three more together we go consultants or good yeah and honestly because i wrote this they're referencing my thing i wrote a couple years ago i would update that just say like experienced people or cheat codes the right ones like because it doesn't because like my hand handbook i guess if that's what you would call it leaked on twitter and like yeah was your by a production bible so many people were like consultants and even consultants are like putting this on their website even mister being endorsed on linkedin yeah i know they're were like so many consultants tweets so like yes validated our industry and i'm like well i was specifically talking about mckinsey you know is this more like you know it was especially with us because we do so many random weird things i mean do what did i stay in here consultants are literally cheat coats needed to make the world's largest slice of cake start off by calling the person who has made the previous world's largest lol he's already done countless tests and can save you week's worth of work i really want to drill this point home because i'm a massive believer in consultants because i've spent almost a decade in my life hyper ob obsessed over youtube i can show a brand new creator how to go from a hundred subscribers to ten thousand in a month on their own it would take them years to do it consults are a gift from god please take advantage of them in every single free task assigned to you always always always ask yourself first if you can find a consultant to exactly because we do so many weird different things like oh we're gonna bury me alive paul david lane he buried himself alive you know what i mean like because that phone call go great they're usually like we don't have have lance phone number and then i'm like okay i'll dm o one instagram and i'm like here's this phone over call them figure out how he didn't die you know but you do these things like one night i was just hanging out my house you had a call north carolina number pick up oh yeah it's huge i go walks and then i just like i will literally just close my eyes like flipped through my contacts and i'll like stopped and you know when it's on s you'll be there and i'll was just feel just tavern a name and a big teach me something sometimes the calls are one minute other times are twenty and yes it's like you gotta always be learning i feel like you're saying that almost like it's a normal thing you know like nobody does right like that's like i don't understand why that's i kinda started to steal it because i was why not i'm also i i'm obsessed with learning yeah and oh something like maybe the mechanics of it i confused like so i call these people then i just say like hey he's yourself well yeah yeah hello teach me something what's what's funny is the more you do it the more people come to expect it too so like i'll call someone they won't answer and then they'll be like let me guess you're on a walk sorry i'm busy and then i'm i don't even have to respond just get it like you know because that's the story you'll you know you'll go on a walk and you'll call twenty people and you have conversations with ten because you know these high caliber people are always busy and then the other ten will call you throughout the next twenty four hours and it's like a nuisance sense because you have be like i just wear a walk i just wear a walk so but now the everyone just it protocol call yeah yeah they're just like call like what yeah so it's like so funny that i become known for that and like people will answer and like sometimes don't even say anything that like alright here's what i've learned it's like great because then i just like these are people who are you know some of them running companies are doing billions of dollars share in revenue and they're learning tons of things are always experimenting and then i just get this five minute a brain dump of everything they learn suck it out of them and then i'm like here's what i learned because i always a big part of this if you wanted to go well is you have to add as much value ideally more than what they're given to you so i try to help them in any way i can and then and then you hang up and gonna go to the next one another one that is in the kinda of consultants our cheat codes is we do these talks at our event so at our basketball event it's kinda like play ball all day till we're like dead tired yeah then at night it's was like we're hanging out and the first year we did it i remember because i i created the events i kind of the host i was like don't wanna be like forcing like a conference vibe i was like yeah really like tip toe around i was like i want this to be awkward it was actually more awkward because nobody knew who anyone else was yeah you do this great thing you like grab the chair you put in the middle of the room you're like hey sit on real quick yeah you go alright who are you what's your story and then they would like start to tell like a long winded story but what i liked was you would have questions so like we had a real estate guy and instead of being like alright teach me about real estate which the guy doesn't know how to start you were like if i had ten million dollars what would be the best way to turn it into a hundred for real estate yeah and then he talked for like five minutes cool god i just give somebody like you makes sense so like oh on the next and i was like i love the power of kind of like the right question the right person and honestly group settings like that another thing to too is just not being afraid to cut people off because some people are just so not aware that like there's twenty people and even rambling for thirty minutes and i'm like i feel they got another fifteen in them three of those people are on their phone those two are checked out those five are too nice to anything i'll be the one who like hey we get it alright i got the next one block out the noise okay block out you wanna be block out the noise sure so here's the quote when you're small people say you're too obsessed you're a weirdo get a life be realistic this is from you people will try to convince you that you're out of your mind for wanting to do this then when it works y your drive your ten that was great yep yeah everything you guys have of been flatter me with throughout this podcast or the exact same things i got loki bully for in high school it's like all hilarious that out these grown men are like y this is fucking awesome you're were like all in impossible it's not impossible no doesn't mean no and you're just like love this shit and like and in high school that's what a fucking nerd get a life like loser yeah that's why that's why you call a block out the noise right because the same things that people admire when you're successful are this are the things that people are gonna try and tell you to stop if you have listened you wouldn't be mister beast right wouldn't be here right everyone else then yeah just normal job but the thing is it's like it's the big takeaway is it's just me you're not around the right people right because like obviously i was around you guys when you were younger i'm sure you guys wouldn't have been like oh what a weird obsessed or do you and like oh this is stick let's grow together or we to you know maybe when we were eighteen we wanna have that much emotional intelligence but we would have like flocked together so it's it's also just finding the right people to be around and if you're having to block out a lot of noise then you're just like you have a sears problem it's a signal yeah like you really gotta change your art because that's really yeah i mean if you're the smartest person you're hanging around make you know the the one with the most ambition and everyone else is just bringing you down like you're literally just going through your entrepreneur entrepreneurial life with like a ten pound weight chapel to your leg yeah last one let's go into reinvest everything yes sir can i give you by my version of i think people know you reinvest a lot of money to almost a comic sense like we made a hundred grand last month great we're investing a hundred one this next month like jimmy where you get the extra i got the largest un scripted streaming deal in history and somehow lost the ton of money on it these yeah when we were here the first time somebody was like you know what do thinks his kinda like his edge i go his edge is that she takes all the money he make and then he reinvest it he takes all the hours he has and he reinvest it into the channel then he gets the best people and he like gets them to believe that they should reinvest it and he doesn't ever wanna quit i don't think this guy gonna like get rich and retire like every other youtuber i was like i that's like a ka level of commitment like i don't think that's used they call that ka like because how do you what do you do what do you do with somebody who's willing to just like plow it all back in like the yeah that's a that's not the person i would wanna compete against yeah so that's kind of i guess that's why somebody me of this is i mean you just described it perfectly i you have to say anything like yeah i i mean ideally you find the passion that you love and you're all in and it's you know you shouldn't have to like force yourself to go get up and write should just be what you love to do you know what's the cfo telling you as you at the beginning now now it's kinda known but at the beginning when you're were describing your approach see if it was like your mom at the beginning right yeah well i mean at the beginning it was me my mom and c are high school so she was ten jobs i was twenty jobs i mean now they just are i mean people kinda normalize to your weird craziness so they're more but that's now what at the beginning what was happening i mean i thought i was you know like why why do you like because i mean i everyone you know a big buddy youtube video used to be ten grand i was the first one ever spent a million dollars on a video in two million this is yeah this is probably the best example right like yeah i got a brand deal for ten thousand i've broke you keep saying cfo like i had a cfo back and like you know this was this was me and like paying a guy for i went to high school with like ten bucks an hour i would help me but i i am you going and mom what are taxes hell i didn't make money do i pay taxes and she's like yes i'm like fuck oh but yeah we i got a radio deal for ten thousand dollars and then i just went outside like this i used to live like two minutes the like the seven hundred dollar month apartment i was telling about or duplex was like literally two minutes down the road from this and so i just got the ten grand i was like why were the money they wired it would drew it and give it to almost got in century street were you not tempted to like have money for the first time five give five so i pocket five spend on a different video what else do what else do you do with the money it's like there's a story of z when he got offered a billion dollars for facebook early on and they were like mark we should talk about this and he's like oh if i got this money would just start a new social media a platform and i like the one i like the one i have so it's just like legendary yeah and that's it's the same thing here it's like i could pocket it but i just make different videos that i just wanna film this one i mean it's literally the same thing it reminds me a lot reading my walt disney this is what he was famous as for because his brother roll was podcast on thank you it was like the business go the wall yeah a roy would like pull his hair out of like walt can we please just like save some money and he had like a comp compulsive almost to take all the money he he like felt bad keeping any money he's like no it has to go into making better shows yeah do you feel that like does no yeah it has nothing to do with like wanting to keep money it really has nice do have money itself it's just i wanna make the best product possible and so it's like here's the product i wanna make i'm always having to settle because we can't spend ten billion dollars on a youtube video you know what i mean like like because they're i would love to go buy everything in every single store in this entire city and donate it all the charity you know even with every two hundred million dollars so i can but so it's just like it's more you know like this what i want make but i have to dial back and it's like well now we have little bit more so i just dialed back less there's not i don't really can't you know what i mean like so but the you just came up with that number yeah i was like he's done to match you look at this it cost a million dollars if everything in at walmart but yeah fifteen million mh have you have you done that is that one of the yeah nice i think that's a fucking bang i don't way to donate at all to charity so it's cool what what's your like ambition right so it's like ben in forty years is doing the pot say forty that's like ten forty too far you're gonna get okay what what's like the but it's like what's the dream dream right now i can't do forty because but but for the like next five the big thing i'm focused on the i was telling you guys about on the car is just feast why people will you explain about your business empire the like yeah we'll down specifically like chocolate might seem so random white large youtube in world in chocolate well right now seventy percent of the world's cocoa comes from west africa ko and ghana and majority of the people who work on those farms are actually kits or like child labor so it's like forty six percent of labor so i guess it's not majority so should correct this same forty six percent of labor is a illegal child yeah you to your this while you talk to so when i got into selling chocolate i just learned about that and i talked to like exact a big chocolate company as i was like so what i hear like this child labor thing like a is this just like we're just cool with this and they're like well just tells has always been and there's not really anything you can do about i'm like that's the way things have always been like i literally i said to someone i think i don't remember the exact and put a butcher of but i was like elon put it like gonna put people on mars and you're telling me we can't not have little kids forming me or chocolate like we can't just find people over the age of eighteen or whatever and they're like well it's not that simple i'm like what the fuck so that kinda like pissed me off and seventy four number eight yes seventy me down i'm like yeah what you mean to say is that would hurt the billions of dollars in free cash flow you're spinning off in your margins but anyways so i was like i went down that path like two years ago i was like okay well i know who actually went to west africa oh yeah we're on the farm before even that it's just like so then i was we're gonna start referencing a piece of behavior so then consultants or cheat codes so i was like what is the largest ethically store chocolate company in the world who's the ones doing it right have you heard tony chocolate yeah yeah yeah so they're they're great i it's it's a european brand but like a reporter used to call out chop big chocolate and be like there's a lot of child you guys aren't unethical and like they would just ignore them and so then he's was like fuck he started it yeah and he started a chocolate company and that's tony chocolate because he's like the lonely and it became like a two hundred million dollar yeah doing pretty well and so i was like let me get in contact with these people and i just started talking with to them i flew him here to greenville like the next week and i we were just like i was like teach me everything about child labor how we can remediate or what should we be doing on our forums etcetera and like i just had like phone calls with them every single day studied and and then the next five companies that are also doing ethical things i just absorbed everything they're all doing into my brain i was like cool alright i know what we need to do step one like the main reason why their child was just poverty like you like most these farmers are making a dollar less a day so like if you're getting paid a dollar how can you hire someone that's over the age of eighteen to working your farm so you end up just using kits is they're cheaper free so step is you you just have to pay them a living income so a hundred percent of our farmers are paid a a living income so i can go super deep i'm gonna keep this smile high because know not everyone is as passionate about the chocolate industry me but this is what i live and breathe but to so what is a living income right because obviously a living income in america is completely different than west africa so there's a living income reference price where they look at the cost of like bread and living and inflation and it's like you know if a former tells you like a metric tons of cocoa they need to make this for them to be able to live roughly and be able to so we pay a hundred percent of our farmers living income reference price so there could be an instance where you're a farmer you give us a shipping container of coco and you're like you know we want eleven hundred dollars i'm like no you want thirteen hundred it's thirteen hundred dollars now make sure there's no kids on your you know what i mean like or kids in illegal child labor everywhere and so that's i mean i'm overs simplifying everything none of it this is a very complex thing and there's these we're talking about tens of thousands of farms millions of farms there and this is not none of this is as simple as i'm portraying it but i'm just doing my best to generalize it all so you pay your farmers living income all our beans are fair trade certified and then we work with cl mrs which is the child labor abbreviation system and then they routinely audit at the farms interview the parents interview the kids see if the kids are going to school working on the farm etcetera and then if you know they identify case of child labor following up and getting the kid out of the child labor and stuff like that which all the and then we also just little things because it's since it's all root of poverty the more money help them make the easier it is for them to you know stop using a little child labor on the farm so you have coaches that will like represent two hundred farms and they'll help them get more yield and like educate them on things they could be doing to grow more for or have more trees or well you know occasionally give them wheelbarrow burrows or things like that so they can just i mean a little something i simple as in wheelbarrow i mean it's big difference between carrying ten kick pods theoretically again general everything or you know able to carry forty and a wheelbarrow like that's technically makes sure you four times more efficient is no again may up numbers yeah so like goal is just to make festivals the largest ethically sourced charlotte company of the world and you know if we can do a billion dollars year in chocolate sales ethically while being profitable then i can use as a model to you know on my videos talk about being chocolate and all the unethical things they're doing and just be like look it's possible to be profitable to not do it at scale there's no excuse besides they just don't care and then you know we'll see what happens i get to that point last year when i was here i asked i think you're you're right hand guy at that time i was like what's what's y'all focus for the year and most of people we don't have an answer at the tip of your tongue his his was like instantaneously he goes i think you had a number of the number of youtube videos twenty two or twenty six days make twenty six bang sell a lot of chocolate get jacked yep and he said it like that fast every day all you got in great shape from the last time can you i yeah i i was it was i so fat last year or was that for no it's first first year was i mean won't get fat but like you know fuck waller so that was two hundred and forty pounds yeah i'm right now in one ninety so i'm probably had started lifting of the last one we did and in this year you're like yeah have one i was two hundred and forty pounds a year to i was probably two hundred and fifteen two hundred and twenty pounds and now one hundred ninety so yeah i'm probably twenty five pounds lighter i can't wait the vault how did you what'd you what was your approach to get jacked or like how'd do you purchase i i'm very heavily influenced by the people around me like if i spent too much time with deal start speaking like you acting like he's thinking like you so i'm very cautious that so i just put a lot of jack people around me and then like my my metric of success was like how frequently a random people just handed me chicken breasts like you know something high in protein like you know because like they're you know all all this like my old friend group you know all the time they'd would be like oh we just ordered pizza or this or that and it's like it just makes a accomplishing michael goal so much harder and it's like the the ratio of people ordering pizza to the ratio of people ordering protein was just way off i mean this is just how i analyze my life because i i like i'm so old in on business like i don't think about this kind of stuff so i an environment that just makes being jacked very natural like think well way lifting thing's is pretty easy right you just go to the gym forty five minutes five days a week but it's the yes the food that that is a that's not a thing you turn on and off that's a thing that you have to be consistent on for a very long period if you wanna achieve result and like i just i can't think about like that every single day and i just and it's like there just times where i'm at low points and it's just a lot hard to be disciplined and i've just know if like you know i always have people who are just eating healthy it's just it it takes something that feels hard and kinda makes it fun like when you're doing it together and like like you know and it's just so just surround myself with other people trying same thing just like anything in life this is what i was living in australia and i literally bought a plane ticket with no plan one way to san francisco because i was i at this tony robbins event and he said proximity is power dang love it did you like hire anyone too to help you do you have like a trainer around or a coach or so he follows me around all day but he's a jack dude sitting downstairs you'll notice he's he someone who looks like he could be on a about stage yeah are usually in a tank top you somebody just sent me this you posted tiktok an hour ago yeah i just got out of a meeting with a bunch of billionaires tiktok we mean business this is my lawyer right here we have an offer ready for you we wanna buy the platform america deserves tiktok give me a seat at the table let me save this platform tiktok yeah sorry you're gonna buy tiktok i tweeted out yesterday that i was thinking about buying tiktok and honestly kind of as a joke and then i had even a lot of people coming to this event so so many billionaires text me i mean i'm probably up to like thirty five who have like ironically reached out like i wanna put money and i wanna do it and then like two separate groups that have like very serious bids together for it also are like you'll get involved in this and they're i'm like my phone just blew up ever since that tweet so then i made that tiktok because it's like yeah i was joking but now it's like oh okay it's like predicted right now this i think this is going happen because i think it should happen it'd be smart right any ownership group is doing this would be smart to have you your as long as tiktok willing to sell yeah everyone interested in buying it once they get us evolved yeah i don't know the political side like how what's how that's talking to be forced to dives this but if they are yeah that's they're they're it's gonna be bad if they don't it's just a question of like is tiktok a sell or not yeah what would you do okay bro we just we're grinding the podcast down and i you really want to start another five hour talk truthfully i would have to throw surround myself was like the ten greatest algorithms make people in the world and i'd have to spend like a week with them and just like absorb like i have no idea what i would do right now jimmy this a bit of pleasure five been doing it man i'm decided to do i that's camp five we'll do another one every two years what we do yeah we like the olympic cycles like every two years of elon musk jeff bezos then mark zuckerberg growing in the other room we got so you guy craig out this podcast let go ball with them our boys we did it alright great here fine excuse me boys i feel like i could rude world i know i could be what i want to put at all in it like a days off on a travel never looking back nine