Miracle Drugs, Sam's Secret Strategies, Good Storytelling, and More

yeah welcome back greatest podcast in the world decision to click play and now you're gonna learn things you're gonna laugh you might even get a little teary at the forty two minute mark that is true also that's prediction by the way because we haven't got there yet yeah but that's like the whole part of the podcast is like predicting things but your sweatshirt it looks great is that like that's kind of who you are you're that stupid dog who says is he stupid no easy a monk so my one of my business partner joe he's got that framed in a back on the on his wall because this is who i am i'm calm when there's fire you know what i'm out on by the way i am out on the graph that's like this is what you think progress looks like this what progress actually looks like and it's like it's squiggly line instead of the straight up and to the right line i'm out on that what does it look like on that what what's it look like no it's correct i'm just out on the graphic like we know we get like if you don't know that by now like if you're if you're over the age of twenty five you actually have to report that comment as spam when you see it on linkedin you you can't like it you have to say flag this as redundant i learned this fifteen years ago and it i got it the first time i saw it i got it never needed to see it again dude i haven't ran facebook ads in a couple years but when i did what when i ran it i think that if just one person clicked flag a spam that had a meaningful difference on the ad is that still the is that still the truth i don't know because that's hard to say it's hard it's like a black box now so it's really hard to know but dude you gotta just fire up the old ad manager once in a while take it for a spin what i used to do is any competitor i would always click flag a spam yeah i like there's only one reason you know that yeah i would do it i would do it constantly because when i was running the ads like i would have an ad set that got seen by like ten million people and i would notice like if two people clicked flag that would actually make a meaningful difference in the cpm and click through rate and so whenever i learn that i'm like oh every time i see someone i don't like flag flag flag it's it's honestly a miracle morning brew succeeded given that you are doing this more credit to them actually you created eight accounts just the flag that alright wait before we get in we do have to remind everyone about the gentleman's agreement so what you were saying about reporting things and clicking buttons it just did remind me of the gentleman's agreement and what is the agreement the agreement is think of it as an agreement think of it as as a firm handshake done digitally between two gentlemen and and and one gentleman says i will provide an unlimited free flowing all you can eat buffet of content for the low price of zero dollars as long as you go to youtube but you type in my first million and you click subscribe and i'm not just saying that so we get more subscribers i'm saying that so that you get more of the content that you need i'm just looking out for you and so that's just what one gentleman does for another we dedicate our lives to this podcast you spend fifteen seconds to click subscribe it's like that's the gentleman's agreement we can't go to your computer and check that you're doing this so if you watch more than one episode you owe it to us and that's just the agreement yeah it's more like a santa you know naughty or nice list there you just need to do it but just in case so please do that for us we work hard on this semi tie do you wanna talk about this i've been wanting to talk about this i'll be fairly open about semi tie i decided i will but i so you told me let's talk about semi tied and i feel a little bit vin because i have been telling you about this thing i this happens a lot i say i wanna say couple months ago do you think it was a couple months ago let's just say a couple months ago it was a little longer than that it was more like sam goes dude what i'm getting in is after the recording after the court sam usually unload like one or two just bombshell and he's like dude i'm getting an insane shape right now i'm taking these drugs and i was like what hey he's like yeah i took this stuff it's dude it's amazing i don't wanna eat any sugar hold on hold on we have to let me set a little bit of the stage here so i like testing new products and that oftentimes includes body stuff i'm just a f for testing stuff i love testing everything and i'm not opposed to injecting myself with stuff in order to test it just like i'm not opposed to buying a two thousand dollar thing to test it like i just i'm i love new technology there's clinical trials they go phase one phase two phase three phase sam that's actually how drugs get to market is after phase three it goes straight to sam funny dude i said earlier the podcast podcast if i drive a place it says it has the world's best coffee i'm testing it if i see this thing that says zero symptoms miracle drug i'm testing it so okay so tell me so we'll we'll explain what this is so there's there's a set of drugs actually i so i don't even really know the medical stuff here and i don't know how to pronounce anything so you correct me where wrong but well first just let let's let's preface this that like saying none this is one hundred percent bro science and we're like wikipedia article and like three podcasts deep at best so take everything what we're saying with the grain of salt yeah yeah yeah don't do anything we say okay continue on so basically the background of this is basically there was this drug that was created to help with diabetes and the way this works is sugar cravings basically come from like a blood sugar imbalance so like when you eat sweets or carbs or drink alcohol or something like that your body releases insulin and that like lowers your blood sugar to a lower level but like when your blood sugar goes up and down that makes you crave it more so if you've ever noticed that like you get off sugar or or like carb heavy stuff for thirty days or you're like by week two or three you're like great i don't actually crave it anymore but if you just taste it really you're like i need more i need more and so and so there's this series of drugs that have been created for diabetes and you inject a very small amount of liquid like i could say what that it is but you wouldn't even know but like enough to cover a quarter like a very small amount and you do it once a week and they did this trial about i forget how many years ago but they tested it with like three or four thousand people and they gave people this drug and originally it was used for diabetes but then they tested it for weight loss and they gave people this drug cover and they noticed that when they injected it in their body just once a week over the course of around a year they lost roughly fifteen percent of their body weight so what's that mean if you weighed three hundred pounds and this is for like obese people if you weighed three hundred pounds on day one by after one year you weighed what's that forty five you lost forty five pounds in one year and people were talking about this and they're like this is the craziest drug i've ever i've ever take because basically it the it's an early drug so we're not sure entirely of the side so this is like the big the big downside but like for the most part the side effects were like my stomach hurt i had some diarrhea but then after like two weeks that shit went away and so this drug what it does is when you eat bad food like a sugar or something like that or carb you can just eat a little bit of a and you feel full and you don't crave it anymore and that makes it really fascinating so ultimately what it does is it lowers your calorie intake from like you know eating three thousand calories a day is pretty easy for some people now it's like no i feel super full after two thousand i don't crave more food right and this drug is being taken the the the forms of this drug it comes as like oz or wig go v or there's like all these like kind of the the brand names of this same drug or it's class of drugs and it's being taken by tons of hollywood celebrities tech it kind of like tech people like eli elon makes it yeah elon musk said he was taking it who else there's a bunch of people that that have come kind of taking or like basically what's going on with this drug is people were using it for diabetes and then a couple really famous people including elon i think there's i think the kardashians said they took it and once that happened then like the the rest of the rich and famous started taking it and so like the woman from the office the indian lady mindy or something like yeah yeah there's a lot of people who think she's on just lost a ton of weight and then the new york times and the wall street journal separately each wrote article saying out in the hampton and out in la in hollywood everyone is on this drug and everyone automatically like it looks twenty pounds she thinner than they did six months prior and it's big causing a shortage for the people who need it for die diabetes yeah oat milk is out and oz is in that's right so okay so this is this is what's going on so you told me about this a few months ago and like most things i'm just like i don't know what sam's talking about sounds a little crazy i'm just gonna sit this one out and see what happens then i hear about it again then i heard about it through one of the brand names i didn't actually realize they were talking about the same thing you were talking about who was talking about it dude i i can't tell you how many random places i have heard this and then i'm on tiktok and there's a tiktok doctor talking about it and i click the comments and literally the comments are all people with diabetes who like this is why i can't get my drawings like what's going on so there's lots of ways there's ton of people with diabetes that are like experiencing because there's a shortage of access to to these drugs right now so they're trying to try to keep up so okay where do we wanna go with this so there's a couple things so basically you were ahead of the curve you told me about it a couple months before i start hearing about it it's still not fully out there i wanted to talk about it now because i think three to six months from now this is gonna be like household name a lot of people are gonna know this because it's gonna be on you know cnn and fox news group are gonna talk about it more celebrities is gonna come out about it there's gonna be controversies about it there's gonna be all sorts of things and so so we wanna like call our shot and be like we talked about it early yeah we should've have talked about it right when you said it and dude it was june by the way i we i started learning about it in june yeah six months ago oh man so you you've been way ahead of the curve okay so so you tell me about this miracle drug now i'm like either most people miracle drug you know i'm skeptical initially so can we talk about i guess like have you looked into the science and the side so i asked a doctor friend and he goes yeah these drugs they're super effective and he's like they work there's known he he's like i don't know of any kinda of known downsides to taking them right now but also they're so new so like you know we'll see ten years from now you know every everybody's small intestine is tripled up into like a little p and they what what what happened so well that's know that's the downside which is it now this particular drug i don't actually think it's that new like these type of things have existed for i i believe a couple decades but they the the it is like new like on a bigger scale i read like there's like this rich original study that they tested this on two or three thousand people and they found that like the side effects are like for some people you like you get muscle cramp or stomach cramp and like some things where you're just like uncomfortable for two or three weeks for me when i started toy around with it i got really cold i was like freezing all day and i wanted to like wear a coat and i thought that was just because i was just like nine percent body fat but i think it was partially the drug there's another thing where like they there's a chance it causes thyroid cancer but like they didn't that that doesn't seem like a statistically significant thing at least not to the point of like causing true concern i think the the biggest concern is i don't know yeah we just know that okay yeah fair fair to and we're not that's not our especially so let's not talk to too much about it let's talk about some of the i wanna talk about the business side and then i wanna talk about your other experiments that you've done oh wait hold on you know what what's interesting though about this why this is gonna be big i think dude i think i i think there's a world where this like cures obesity so there was one downside which is like the study that they everyone lost this weight on after they quit taking it the downside is if you were into obesity yeah no dude the downside was like people gained weight after they quit taking it like they gave back like two thirds of the way so like if you don't like actually use it to create habits and then you get off of it you're just gonna get fat again but the i think there's a world where it helps like get rid of obesity i also think there's a world i think there's a world where could help cure alcoholism dude there's been people posting like i like here the reason the way i find all find all this stuff as i go to forums which we could talk about in a second but people are like i'm an alcoholic and i started taking this i don't crave alcohol anymore like what's the name of a form like reddit it or you're talking about like deep forum them like body building dot com or something yeah yeah so like it could be a body i will go to body building dot com or there's a reddit called semi there's a reddit called oz and we go there's subreddit reddit for all of how many people are part of the reddit for semi let's look right now so there are fourteen thousand thousand not that many so that's low that's not like but that's cool that's enough people that like it gets pretty interesting and then there's another one for like each brand name was seven nineteen thousand so and then okay so here's some kind of crazy business stuff so to be i'm like wow there's a there's a miracle drug that helps you lose weight easily and almost guaranteed and to people like tons people and a bunch of celebrities are doing it this thing is gonna fly so sure enough the you know supply starts getting constrained because so too many people are try to get it have you heard of some of these brands that try to get it to you and how create how much they're doing right now so like nor the the european company and then like the like does that make maker of it so i was looking i was like how do i benefit from this financially how it was like i'm not taking this drug but how do i make some money that's that's a different drug and so i looked into the know the maker of at the stock and then i was like okay well how do who how are people getting this today so first search if you search as epic is a company called calibrate and calibrate has some crazy stats so calibrate let me just send you or let me go calibrate dot com yeah so calibrate basically you go to their landing page and it's like oz online weight loss prescription it's a safe doctor drive gl one thing you know see if you're eligible and then basically you get it's like telemedicine you get a call you get a prescription you get the weight loss drug they they're are currently valued at about forty four hundred fifty million this company in less than twenty four months they've basically scaled to about a fifty million dollar run rate no way really kinda crazy so june july twenty twenty it's a zero july twenty twenty one it's less than like you know it's you know it's tiny and then it's gone up i wanna say what is this how did you see this i can't really say but it's gone up you know ten x in a here so that's kinda crazy and they why project by the end of this year there'll be at sixty million and by then of next year they'll be at a hundred forty million so semi tied it costs like five hundred bucks a month and when you take it you're like this is dope i'm i don't wanna quit taking this right like hey turn off the heat or i got for oz well it's like you like what would you pay to like be ripped you know what i mean you'll pay lot yeah yeah you know what i what turns out i won't do is inject myself with you know kinda newest drug but you know i think i'm i'm in the minority here it looks like the majority of people are doing it so there's this company there's ne med obesity is a disease not a choice we will help correct your body chemistry with a with this drug okay that's pretty pretty strong pretty strong marketing okay cool so that's that's the first part is people are gonna google search this thing like crazy if you go to google trends right now and you search for like a oz zap research semi tied you just see it's like basically going up up up and then the the google trends like you know they do this forecast where it's like a dotted line and the dotted line is going straight up to a hundred is it really yeah like this thing is gotta fly and so like you know i i think there's there's gonna be a lot of people doing this i think that if you are creating content that is reviews reviews science like some summarizing the science around this stuff i think that you can make a killing right now if you can get in the top rank on seo or on youtube doing reviews and scientific summaries and faqs on this on on these drugs because you will then be able to affiliate link out that lead and if it's five hundred dollars a month and people are staying on this thing for multiple years you might be getting paid you know three thousand dollars a lead or ten thousand dollars a lead or something like that right like it could get kinda crazy depending on what the lifetime value is of these things and so i think that somebody who creates content for those google searches is gonna do really really well right like if i go search i haven't looked at all the so a lot of the tools for this but well a lot of the when i went i went and researched this like crazy i used youtube and i used a bunch of different stuff to like learn about it the majority of this content is mostly for women who are overweight you know it's it's a it's overweight women and i went and i was like okay but is this what does this drug do for like kind of fit man i was like what's going you know like that's like the niche that i'm curious about like okay cool if you're handsome some podcast yeah yeah yeah they're a niche for like like guy door like you know what i mean but i was like looking for like alright so if you're three hundred pounds this could make you two hundred pounds but like you know like i don't need to be less fat like i i just wanna you know how do i do i gotta be on his face at a bit plus body yeah we're like going like for this how can a missouri eight become like a new york seven that's just what i wanted to know that was the niche so i was trying to learn about it but there's like not that much content there's some content on about it on youtube with like joe rogan and more plates where dates talks about it hub is beginning to talk about it a little bit but there's not a significant amount right i also think that owning a facebook group of people who are trying these things out but we're even batch it by month like november you know oz bunnies and it's like you know here here we go we're all going in how's everyone doing oh my god it's amazing oh you're on the fence click this link and you can get in you know like here's here's how it works and so i think that there's a bunch of different ways to be an affiliate for stuff that so that i think is gonna do well plus obviously the companies that are selling this stuff directly and you don't wanna take this you're not you're not on board like i don't know i'm fine like i like i'm not like completely against the idea of taking it i just i play it safe when it comes to health stuff and i play it safe more more more than anything else and so if there's a lot of unknowns and it sounds a little too good to be true i just gotta wait and like you know i get shredded next year's is fine two years from half if i wait this out that'll be okay it's all i'm saying this really is gonna make it so that nobody gets fat anymore honestly being shredded ain't gonna mean shit anyways so not sure not sure how i feel about it you're just fighting the advances of of modern science at your own loss you know what i mean i'm like a flat earth or of the bottom well and and we should say like i do think that like being natural like i i think there's pros and cons where they're like people are like i wanna take drugs and i'm like well like would you keep would you take there and they imply that natural better and like i think that's actually a a stupid argument because like i can go eat some seed that's natural and i can kill me and also like if you're if you're sick do you do chemo of course you do and so where do you draw the line as to like what you will and will not do and i love testing drugs and testing all the like i new products because i'm like i actually wanna find out where my line is you know is your lot like you could be like well i'm not gonna drive a car that's not natural and it kills people but i'm like yeah but it's pretty pretty sick cars are cool like so like it kinda makes it worth it so i i i challenge people to ask themselves and for them they may say well i just don't to take anything and say i think that's great do what you want but i always think it's like an interesting argument when people say they're unwilling to take a certain drug and i'm like well but you're you drink this coca cola or if you take advil like where are we gonna draw the line yeah yeah we're gonna draw the line at things that i already thought were normal and do things stay out that's that's cool be i was like i'm i'm what you call dug in i've made my mind and i am not changing okay i have mental cl yeah in the ground right now alright where do we go from here let's move on so other things oh wait let's finish up with weird things that you've explored that are not signed well so dude this looks too good too so vape weed i was on that trade since two thousand and four and i used to so nowadays because i was like well what weed but i don't want like smoke and i was never like a weed guy but i like i was remember thinking about this and i'm like i don't don't really even like this drug but like the whole smoke thing seems weird and so years ago i bought a thing where i was like trying to research like crazy and like there's vaporize rise but and there's this thing called the volcano you know what that is no it's like a six hundred dollar vape thing that would like put vape in like this plastic bag and you would talk that and run the room and i was like that's stupid and so i like went and found this like wood maker who made like an oven with that you light on fire it's basically like a meth pipe for weed and it heats the weed to like a certain temperature and it turns into vape and i was like portable vape this is gonna be a thing and then like packs came out speaking you how far ahead of the curve are you on that so you started vaping two thousand four that's crazy when did vaping become popular i feel like that's like five years ago five years ago but i was all my babies the other vape that i thought was gonna be a thing and it never turned out i learned about vaping alcohol turns out that's not like there's not like that much science to it and butt chugging is actually the way to go but i was i was curious about like can you actually get drunk off the vape so i remember like the waiting we gotta put up the picture of you with the incredible hi tan versus you now this is the like oz echo info influential how did you feel about that that's pretty messed up right what's what's pretty messed up here you're before picture so basically i posted a before picture on twitter and my before picture it looks like i'm kid rocks nephew look four picture honestly looks like like somebody is staging before picture it's like alright how do we make this as crazy as possible like yeah least i turn the knob up all the way like yeah like somebody said it looks like you get that guy definitely has couch in his lawn style so that super good later that day i saw a guy get shot in his leg with an a k forty seven in a drive by i it was the most hectic part of my life i was like this guy definitely has like a a a loose you know hotdog dog it is pocket right now just looks like a hotdog dog yeah so you you know you you are a man of progress you're a symbol of progress so that that's amazing the other thing you said you're taking some like crazy wonder drug for your achilles right now you wanna talk about that or no i'm i'm i'm looking into this thing and i've and i've tested it out a little bit it's called bp p c one fifty seven so it's a it's a peptide which is it's hard to i i i'm not a doctor i'd even like explaining this stuff but it's basically like an amino acid and it okay we we have no public math maybe we should also have no public science well here here's why i started getting interested i started reading on reddit it on like the pet what it called the peptide reddit and this guy was like my shoulder has been hurting me for twenty years and i injected myself with this thing and like three days later i have zero pain and i've complained for like five years that my achilles and my calf i like it always i'm always in pain and so i was like screw it this one reddit guy i'm gonna try this out and so i did it my calf feels amazing i have zero pain dude and so that's my point so i think and this is kinda what i wanted to talk about i so like i think that you can find patterns in non quantitative places so facebook groups forums article comments comments on like when box are cnn in or whatever when they post their articles on on facebook looking at the comments and ninety percent of it is total nonsense but there's something interesting about like repeatedly seeing these things like here's a really like controversial o one that was controversial at first but now we're like maybe it's not bad it's like when you were when i i follow all political spectrum on facebook so i can see like what articles are the trends and i'm like wow fox keeps or bright park keeps posting about wuhan lab and like a virus coming out of it like what what no this that we didn't it this didn't come out this way but why do they keep saying this and so they're like it can't be true someone ate a bat in their soup and that was what happened yeah that's what i thought but like this is and this is just one example where nowadays we're like that's actually plausible maybe and so what i try to do is whenever i see these crazy things i try to say what's the repeated pattern and let me ask myself like what is the evidence not these people are crazy or this is stupid so like if i hear about a drug or a product my or my i used to say you're just nuts you're insane you don't know anything that you're talking about you're just be normal now i say well why are you saying that and like is there any evidence here's like for example here's one that was and i'm not a political guy just what happens if the political things are like way easier because there's way more of them i saw this like crazy instagram handle say that putin has cancer and he's like close to dying that could be total nonsense but i'm like that's really weird that someone would say that let me like go in research and then like i'm like research like oh wow he did cancel to like things recently so i understand why you could jump to that like conspiracy but like it's just like interesting to see like new ideas pop up and patterns that repeatedly happen and then to ask yourself why and that's typically how i find a lot of interesting trends another one is like do you remember keto being really popular yeah dude keto dead keto keto got like i i would bet i haven't looked at it but go to google trends right now and type in keto and i bet you it looks like a mountain like we're on the right side of the mountain where it's going down and like you just start seeing these trends where like people are like who does keto anymore or let you just start seeing these things and i find that so fascinating like to figure out where these sub cultures are in the internet and what do people who are considered freaks what are they believing and actually which one of their controversial opinions is gonna prove to be true in like you know a couple years you know i gotta give it to you when you first started saying that you saw guy on reddit say that his shoulder pain went away and then you injected yourself i thought to myself guy's an idiot but now i realized i mis you you're a bio hacker we just needed to change way we just we just deliver from mayonnaise to aioli ol and i love it that's all you need it we didn't you didn't be like yeah i just take random drugs from the recommended by strangers on the internet you need to say i'm part of the bio hacker community yeah it's like indiana fintech like indiana jones rebranding a a male purse like he nailed it that's what i need alright let's go to the next excellent okay i got something kinda interesting for you so speaking of indiana jones i saw a clip this is actually a good transition i saw a clip of the new indiana jones trailer don't know if you've seen this have you seen the new movie trailer for indiana jones no i i play sports and workout and stuff so if watch like wizard movies well carrie good just tom live wizard he so it's played by harrison ford right but you know indiana jones is like the remake but it's harrison ford again and there's in the trailer there's this one scene or harrison ford who you know he looks like you know like somebody calls him papa now like you know he's a he's he's his older he like rewind the clock and he looks like young harrison in ford in a scene and i was like do how they do that the the technical term by the way for people of that age is gray bush that's the preferred nomenclature nature show some respect i go my bad pronouns are grace slash bush so so i was like how do they do that thing where they like made him look young in that one scene like that was pretty pretty cool and i found out that the south park guys have a company around this have you seen this the guys who created south park have this company called deep voodoo and they raised a lot of money for it they raised twenty million dollars and what they're doing is they are creating deep fake technology for movies so they're like y visual effects expensive as hell what if we can do it using ai and deep fakes and the way this works is they actually were making a movie that required a lot of visual effects and so they were kind of building this technology in house for their own production and i think something happened covid happened they shut down the movie and so now the movie is not happening but they they're like well how do we turn this you know turn this lemonade to lemonade how do we turn this failure into you know something that could be successful and so they spun out the technology as its own company and they're like yeah we're gonna basically do the use this technology to make it easier to do visual effects and so then there's this i put a link in in our doc here oh no i didn't put the link in but there's a a music video by what's his name kendrick lamar it was amazing okay you've seen this video it was amazing yeah dude i was gonna i was i would been looking this i was you play sports your exercise and you also watch rap videos yeah damn i'm not a drama podcast i'm a cool podcast during the kendrick lamar music video is so good it is so good it's matt used this technology so what he's doing is he's i i describe it like you you know it better than that you i've only seen it it sounds like you actually in the wild basically if i'm it's it's just basically a close up of kendrick lamar and it's just him wrapping so it's kendrick lamar the heart part five it's him sit sitting in a chair yep it starts off it's him then at like the one minute forty five second mark all of a sudden his face just changes into the o j simpson and it looks like he's wearing the same shirt same hair it just just his facial features changed to identical to said but he keeps wrapping and it's not like you know sometimes you see these ai things where the mouth is like it's like not quite moving with the words and you would think that it'd be pretty hard to do with rap but they did it's like it looks perfect and he looks like o j then he changes it to will smith then he changes into kanye then he changes in into nip household he changes it and he just keeps morph and if you look at the bio it says deep fake from deep voodoo special thanks to matt stone trey parker and deep voodoo for the production of this video and so that is that's pretty cool and i think this is kind of amazing these guys these guys you know the south park guys that's kind of like a like some people look up to elon and they're like oh elon is the the he's that's the that's the best it can be career wise you know he's he's the michael jordan for me these guys are a little bit more like the michael joy agreement man the no creation of south park south park's is amazing the way they went about it the way they poured their heart soul into it if you ever watched that movie what is it seven days to air have you seen this movie yeah it's awesome man basically shows how they they produced south park in one week every episode is in one in seven days and they just followed them for like a monday tuesday wednesday thursday friday saturday and then it's like boom here's the the episode goes live and alright back to the meeting room tomorrow we gotta do another one and we do that for the whole season and that's how they stay super topical with their with their shows whereas other shows can't because they they film the whole thing over a longer period of time or they animated over a longer of time times so they can't do things that just happen so they did that they did book of mormons and now then they they crushed it at the play you know broadway play you know space now they're doing it with this product productive this technology company production company i think they just signed a nine hundred million dollar deal by the way with somebody so these guys are just like crushing what not what nine hundred million dollar deal i think with a via they signed a deal i think for south park or i don't know if south or where it's other shows too but it's that's crazy to dude and i bet i i wouldn't doubt if they're each worth something like four hundred million dollars these guys are like prolific and they've done it how long has south park been around i think like thirty years and there's sorry not thirty of just friends dude it's great yeah they're great man and like what's funny is these guys make like ro kid comedy and they've never had like a blemish like they've never really done anything wrong like the worst thing they've ever done is like gone to like the remember when they went to the award ceremony on lsd and they dressed up like jl lo no so so there was like that there was an mtv movie awards where jl wore this jennifer lawrence or lopez wore this like green dress that was like r and like was iconic whatever the next year they dressed wore that actually i do remember this yeah that dress is iconic so if they tell the story they're like yeah we just like took a bunch of lsd decided to do that and they're hilarious these guys are the best and they're super prolific man they're awesome our software is the worst have you heard of pub hubspot see most crm are a cobb together mess but hubspot is easy you to adopt and actually looks gorgeous hey i love our new crm our software is the best hubspot grow better so these guys i think they gotta be our ability to be million dollars isn't cool you know what it's cool a billion dollars so they signed a nine hundred million dollar deal with via comp cbs in august of twenty twenty one book of mormon their broadway play has grossed five hundred million in revenue and they just raised twenty million dollars for this new deep fake company and basically they say you know deep fakes have this wrap of being you know because there's gonna be fake news and there's gonna be misinformation but also it's gonna be really important for hollywood films so things like d aging the character like in hair in like here's supported indiana jones or the music video stuff that you saw their bet is that visual too expensive and that technology could make it much more cost effective to do creative work and yeah it's kinda crazy so they they basically the move they had a movie suspended due to covid they pivoted out the team and decided to provide deep fake tools to hollywood before that the thing they were making was a fourteen minute comedy featuring a a deep fake version of donald trump and so that's what was good can't did you just beyond during your own segment i've been doing a lot of talking here you know another good another good south park thing another good south park thing that i stole from them a long time ago was there's this video of them talking about storytelling we've seen this where they're like they're like we have one trick when it comes to towards the one rule when it comes to storytelling and they it's like they're teaching a class i think on storytelling and they go anywhere you can say and and then this happened he's like you know what when a kid tells a boring story like i came from school and then my mom said this and then she said i could have some candy and then she guy got the candy and then it's like this is the most boring story effort just you know kill me now and then you you know and then is that a keyword word where you're not providing any twist and turns that would make this an interesting story you're just layering on more shit more shit more shit and so they're like swap that with a but therefore so instead you would say i came home from school and asked my mom for candy but she wasn't home and she's always supposed to be home therefore i went outside and they started saying mom mom mama mom but the only person who was there was this know my neighbor who's always creepy blah and so but and therefore make for an interesting story whereas and then makes for a boring story so they can literally take a script and just cross out all the sort of like and then types of of of connector words and replace them with a button so or a button therefore with someone tweeted why do you like my first million and we got like hundreds of replies and the common thread was sean just ooze and drips charisma and his storytelling is so good and it's just addict and say him his anywhere one guy goes sean got such good stories and he's such a great storyteller sorry sam yeah i don't know what was going on there i think because i retweeted it and it was like you know people who like me i guess who were who were replying but yeah they were like you know the the experience of stories whatever i was like i feel like your experience stories and like crazy weirdness is what makes the podcast tick i really believe that i think oh here's another compliment i got for i was actually gonna start the pod with this i forgot i was when we were at that like you know weekend retreat or whatever i had asked somebody a question i was like because i'm trying to think about what i do in my right i'm like okay so sold milk road thinking about what's next and i was like okay i think life comes down to like picking the right thing to want so like picking what you want and then bending reality to make it happen yeah and picking the right thing to want in the first place is almost even harder than fit becoming a reality bender like at this point hard i believe i'm a reality vendor that was hard but that was the first fifteen years and now i realized oh shoot if i am a reality bender i better pick right and so i said so i asked somebody i go i go who i go man who do we know who who are examples of people that i feel like they pick the right things to to care about and to work on and like go like they pick the right goals basically and then they've been reality and make them happen and i was like who's like eight plus at both of those things and i thought i would have this like handful like just like a a basket full of examples that i could just be pulling out from for inspiration and what i found was that even the people who i think are super smart most of them were picking like dumb things to to think about care about work on right like they were not picking well and then a bunch of people who picked well weren't ever gonna been reality to their will it was like yeah i talked to him in five years ago still wanted that here we are five years five years later you no no real progress you know they're still just trucking along kind of like they don't really they really figured out how to make it happen like i'll give you some examples of what i mean by this so we have a buddy i'll kinda pick a i'll pick on but i won't say his name very successful probably worth i don't know hundred to two hundred million i feel like has just been batting a thousand like just had wins ever since the age of like you know twenty four like just kinda first thing worked in a small way next thing worked in a big way now they're doing a new thing you know that's you or in between they invested in a bunch of things good good investments now they're doing a new thing it's sure enough it's working and they make it look easy to the point where i was jealous i was like damn this person makes it look easy and i'm like but the problem is and i even told them this i go i feel like you beat the level of this video game and then instead of going on to the next level you just hit reset on your super nintendo and play that same level again and you're doing that thing where you're just almost like trying to speed that same level like perfect you know like people play mario and they're like i'm gonna perfect this level right as like i dude just go to the next level and have have a different adventure have it an improved adventure right like more challenging or more new and there were at first they were like when i told them this they i was like they were starting a new thing it was working everybody else was patti them on the back being like you done it again it's working i can't believe how easily you're able to make these things work and i was sort of like i feel that way but i also feel like you're playing the same level of course you're making this working good you already know how to do this they did a thing recently where they bought a company and they were super pumped that the company like and it's was a great buy they made a great buy they bought a company it's not like they had a background buying companies they just did it they bought the right thing it wasn't available on the market they found the person and they convinced them to sell it's making a few million dollars of profit a year they're they're gonna pay back their whole investment in you know fifteen months or something like that it's a fantastic buy by all accounts but why why are you doing that what what does that bring to your life you're already worth you know a hundred to two hundred million dollars this two million dollars a year of profit it's not doing anything except for distracting you from maybe what you should focus on which would be something else and it's kinda nit picking you know like a you know somebody who's you amazing i think at a game so i kinda of don't want it to be i don't mean it in a negative way i just made it in men it's really hard to find somebody who picks the right shit and knocks it out the park and what do i know as i'm brainstorming i'm like dude i think sam is that guy fuck because i i thought of a couple people but i just like last night when i think about it i was dude sam is the best example let me tell you why i remember when you were like you've done a bunch of things where you're like i'm gonna motorcycle across america it was like like not what everybody else was picking you weren't just following a period you then immediately went and did it so you've done a bunch of things that like i feel like you were choosing you didn't just do what everybody else was doing and each one added to your like lifetime value so it's like oh this trip across america right or this way to make a bunch of money you know because having a bunch of money gives me this like safety net and ability an ammo to go do cool stuff even after you so the newsletter was another one where it's like what the hell this guy doing but you figured it out you bent bet reality to your will you made it happen and you were completely right right i i was like oh you're gonna do a contact company and your answer is i'm gonna do better content and i was like where's the disruption where's the technology where's the new platform what's the what's the pitch and the pitch was like yeah like you ever read this stuff man try it's boring it doesn't even like it i was speak to us and i was like your plan is to be less boring that was the this is brand like it was literally your pitch down for the muscle i was like i called it the daily show effect yeah when it's gonna be like a little funny yeah i was like dude that is not a pitch i remember i'll trying to give you like help i'll was trying to help print i needed the help and it was so stupid it was so stupid i can't believe it worked i be honest like i was right in a way that it didn't become like a multi billion dollar company because you doing some like crazy crazy shit but like so it it may not have been the right investment so i maybe i was right there but but who cares because you were like dude i'm gonna own ninety percent of this and i'm gonna sell this i'm gonna have you know like whatever tens of millions of dollars in my bank account which will let me live and do whatever the hell i want by the time i'm thirty and then sure enough it's exactly what you did you feel reality to your will you picked the right goal you're like i'm gonna have this like huge financial war chest by doing the thing i know i'm gonna have fun build brand and meet a bunch of cool people along the way like you did with khan so you did that then you were like alright should i do this airbnb thing you started thinking about luxury airbnb bs and short term rentals and creating a portfolio there and i was like wow how does he think of it like what you again that's not where most people are going with the next step of their career and you started to and then you and then the thing you pick now which we don't talk about too much now but like i'll think eventually yeah i think is the perfect project for you and it's the perfect project for where you're at and i'm like damn he did it again i even texted you this i go your project selection was so perfect all i can do now is try to think of the second best project to pick for for my foot and what better reply to you did you remember you oh you dude you had this you you know you stopped right or something like that yeah yeah because i actually i really i don't wanna say too much because then it'll it'll kinda give it away but like yeah i had prototype the same idea liked it but i was like you know i didn't have it all kinda figured out and i wasn't really ready to go do a new thing and so i just kinda like i took like the quick win and i moved on and you were just like oh wait that's like you know that that's actually you figured out the right way to do it and you're doing it amazing and it's gonna work so dude i just wanna say i think you're that guy and i think this is a really important thing to figure out is who are the people that you think choose the right things to focus on and then are able to bend reality to their will because that's like the one two punch that is like most important in life and i think that well thank you for those compliments you got way one more one more it's not just about work right so it's like fitness right if we showed that before and after like you really like made it a point to get in phenomenal shape health wise that's and and not just like you're and not just like shape but like mobility strength athletic system like things that actually like are dea aging right like they're the reverse reversing aging rather than just how many friends do we have that just basically are like only focused on stock success and money and you meet them and you're just like dude like you're just going downhill right right like the aging is like it's going at double speed so yeah you're making more money but you're doubling your age rate by stress the lack of the bad lifestyle that you're living right like it's not good and so that's very common and i think you're uncommon that the last one is like let's say family your relationships that sort of thing to like how do you make it a point to be good at that right choose the right focus or i i wanna have this great family life and then ben reality to your role so i think i really respect that you know about you and i think that that's something that i'm looking for more models of that in my life because i now realize that that's the most important one two punch well thank you i think not to like out with you on this podcast but yeah if you want like you know by me dinner her first but i think you got you you we flattered you with this tweet so you got your ego i was i was like messaged shaun ago god he's gotta really hurt my feelings but i think the what i learned the reason why i'm able to do some of these things one i think it was guy ritchie he said something like you are the director of your own movie and whenever i heard that line i was like oh yeah like i don't like this game i'm playing but i also make up the rules so i'm gonna i'm gonna make the rules my game i'm like it's like i only have myself to blame if i'm not happy because i'm may i make the rules and so that kinda changed my perspective and another thing i was working with sofia marissa russo that she's the nasty gal this you know big company and then now she's got business classes new things she's her and i become great friends and she was like hey i need some help with my two thousand twenty three goal setting and i was like cool here's my framework for doing this let's sit down and sit for an hour and do it and i was like sophia how are you so successful and you've never like written down like what you're proud of the previous year what you regretted what would make you happy to accomplish this year what those numb like i'm like i was like alright so here's how much money how much money do you wanna make what would make you happy okay that number alright great let's work backwards i have a plan alright cool what about i always do family fitness fun finance so i'm like alright what about relationships what what would make you proud in one year to be alright let's do your body you know where do you wanna be physically let's write down a plan for that and like boom so we just set aside this time that was our worry time this was the time where we're gonna stress and we're gonna worry about what gonna make us happy and we're gonna make a guess that boom that's gonna make us happy then we're gonna stress on this plan have settled is the plan done the plan is done i'm not worrying about it anymore all i'm doing is executing this the worry time is done next quarter i'll give myself eight hours on a sunday then i can worry then between now and then there is no such thing as worry all that all all that there is is i'm executing the plan the worry time already happened and i've got scheduled worry time in the future and so what i think a lot of people don't do is they don't spend enough time sitting down and saying what do i want what are the rules of the game that i'm going to play and let's create those rules and literally write them down and for the next some period of time i'm gonna file those rules as best i can and then we're gonna reassess are those rules actually good and i don't think people do that systematically enough so you said something like you know i didn't like the way that the movie was going but then i realized i'm the director and i could switch it like what what was that point and what was the movie like before and then what what did you make a point to switch well you know when i was between the ages of like nineteen and like twenty three like i had some substance issues and i got trouble and everything and i remember this sounds like really lame but i remember watching a concert it was actually oasis which makes us even lame and they were singing a song and i remember like watching it yeah it was like really lame i remember i was like drunken bed like watching this youtube video and i remembered like the singer was outputting very little energy like and yet there was a hundred thousand people in the crowd singing back to them and i'm like wow that's leverage man this guy wrote this song in his bedroom and he's like because it's such a good song and he has such an interesting personality that he's got like a hundred thousand fans as well as forty million views repeating back to him the words even though he's exerting a little bit of energy that's leverage that's the ideal way to live your life is to have leverage and i'm wasting it and so i remember like changing it around after i saw that and i'm like that is i was like i think i'm special enough to do something like that i don't know how i'm going to do it but i know i have the ability to get there but i'm wasting it by i'm not leveraging myself and i can only truly have leverage if my focus on like what my goals are gonna be so i remember like going through that and like that is really what changed it and then moving to san francisco and meeting you meeting a couple other people and it normalized achieving goals and then i realized okay great i can bend the reality easily i know how to do that now i just gotta figure out on what do i want and then just figuring out like what's a holistic one so i met a couple people who it's like they weren't all focused on work and i would ask them why they're doing something and they're like because it's sick and i was like oh that's cool life can be fun like it doesn't does just have to be about money and yeah i remember changing when i lived in nashville when i was a loser i was like i'm a fucking loser right now but i know i haven't hit factor and when you you met people who whoever who had a holistic like a holistic want is that what you called it yeah like or i'll just like read about them so like layered hamilton you know lair hamilton yeah like he interests me or like rod du were these guys and i'm like you're just doing dumb shit just to do dumb shit and there's like you have but it's fun and i'm like oh my god you're so right that it it is fun i that i need to have more fun so like i remember like reading or talking about them on the pod and that like kinda has changed a little bit too yeah and you kind of seem to like these people that like the kind of chart their own path or they're like they just they do it somewhat like like rob dear you know it's like he's a skateboard order makes it kind of like a a show that's like a you know hanging out with his friends and this like the fantasy factory and like all this the stuff right like it's kind of like you're fun but it's like have fun on blast or have turn your fund into business in some way right is that is that kind of like a good description like why do you like those personalities more than you know whoever you know the the the traditional people that people look up to like don't think most people in and who are entrepreneurs when you say who do you think kinda got it figured out or who do who do did you look up to they're not like lair hamilton and rob their neck right it's like this unique thing to say so why is that because most people don't live life intensely enough and because they and they i think they don't live it intensely enough because they're afraid and i'm afraid too but then i see people do up so like for example like wouldn't it be cool if we owned like a farm and we just go out there and just like shoot guns and ride motorcycles and like have a blast like that would be fun like if you're just like sitting around you're like i wish i could do that it's like cool you could do that you're gonna make this much money you're gonna save it you're gonna go buy this farm then you're gonna go buy all the motorcycles and then you're gonna tell all your friends about it and like now you have this thing like you can do that like or like or some people are like man it'd be like i like cars i'm like i wish i just i had a warehouse full of cars and i just sit around my friends and just like tinker around the cars i'm like great you can do that like i i just think that you can make any rule you want and then like make it a reality so that's why i just like get off on that and i don't think people even when it comes to work fitness or fun that they dial up the the they're they're living at like a three when they it's very easy to turn into an eight so what would be let's say before your twenties your twenty two or whatever and now you're thirty what are you thirty one thirty two third i was born eighty nine what does that mean thirty okay thirty three thirty three okay so you're thirty three years old and i feel like you did a kind of like you dialed up the knob on fitness right we saw before and after photo i told you i i tweeted i think i texted you two years ago ago i'm become a fitness fluids through this year yeah i know this might not have been the right thing to want actually maybe i take thing it's not but like the point being i was like i'm gonna guilt myself into getting fit right the second thing is you turned up the knob on finances so you went from broke to never have to work again right like you broke to rich you went from you know single to you know married and and with somebody you love you went from i don't know if were having a lot of fun then but like i think now you have like you're you have a lot of fun where you can like go and shoot you know shoot guns motorcycles work out you know whatever you live in different places different times of the year right you're crafting that whatever lifestyle you're you're into right now alright so that's thirty three what's the next holistic want for you so that forty three is is it just more of the same like do the same thing do like enjoy this for the next ten years or is it there's another there's no there's another level you're you're looking to reach yeah financially if i'm not worth at least a hundred and fifty million dollars by the age of forty that would i would be considered that would be a miss on my goals now that's just the mean i'm not worth a hundred fifty million dollars you know i'm gay and my parents die yeah you know like i think that but like obviously that's gonna have no impact on happiness but that's just like the goal i have okay so that's that's it i think well i my way why would you do something that has no impact on happiness why would you wanna bench three hundred pounds it's just cut so that's well but like some people do like i i because i set goals and i hit them that's why because that's what i do that like you know like i i don't know i just i i thought that would be a cool goal and i think it's really fun the the journey of like achieving that is cool like i think it's like you'd respect yourself if you've pulled that off yeah because i'm afraid that i can't do it therefore that's my that's not my goal because yeah so i don't know like what do you wanna why you wanna why do you wanna be ripped like it's i don't know if it'll make you happy but it's like it's just a cool little thing and then i'll have kids so that will change a thing but what i really want is i wanna own more property that can i wanna own compounds that's really what that's that's kinda like a goal is to have compounds so you remember when we went to camp m and we're at the like basically a compound i want a bunch of sick ones of those and regardless if i'm there or not i'd be like yeah you guys go and use the compound you could have it that's really what i want i care about physical space like that i think that that would be something i'm looking forward to but no i don't really have that many goals other than those things i just wanna live a dope life don't be i'm good at that just just be a be a fucking man like i get i get pride out of being being a man and like well i just like look i i am fearful of everything that everyone else is fearful of and probably even more i i would say maybe i'm even more sensitive to that and so i think it's fun to be like i'm afraid to have this hard conversation therefore i must have this hard conversation with person and i feel like pride and like being a man and like honoring you know what i'm just honor i'm afraid to have this conversation therefore i must have this conversation yeah yeah yeah yeah you know what i mean like you you know what i'm saying like it feels good to like be like look i'm brave i can do it i just get i get off on those things yeah there's a part of me that's a lot like you and then there's a part of me that's not that way at all but it's really funny just to see that just dialed to ten and it's like yeah that's just how he lives and that's what's important to him like you said it's really like what do you say alex it's really important to be a fucking man yeah like for me to be a lucky man and i just found that hilarious so never i thought i have never had well you know like somewhere so different in that way someone told me they're like real men don't change their opinion based on every little like bit of a emotion or insight that they have and like i and i remember up to that i remember the hustle and you do you do this too and and i do this all the time where i'm running a company and something that happens and i'm like oh the company's ruined like our quarterly plans are shit everything go fire i've gotta fire everyone and then someone told me they're like men don't behave that way and i was like oh you're right like like i gotta be a man about those and i cannot let i cannot get emotional over this some of this stuff i have to like like no there's not been meaningful data yet to show that i should change my opinion and this is just normal like that you had like forty percent more jewelry twenty percent more tint on your glasses and eighty percent more of an accent you could be entertained you're just like a few tweaks away dude you're like a shit i'm like making this dish a test the sauce little umami a little bit little more soft little or romania yeah learn eastern european maybe need a little bit of that a little by the way a little more jewelry little man man jewelry you could be tape i called about as having he was the like a breakout year in twenty twenty two and then i read about what his about what he's accused of doing and like some of the evidence and then i saw like a video where he admitted it do you see the video where he admitted it no well admitted it he like talks about how he manipulate these girls into being on webcam and how he like he just says horrible shit i wanna say that that pick is sort of like time magazine making hitler the person of the year in nineteen thirty eight like to do that it's not a really yeah yeah yeah yeah yeah it was like two years before world war two hitler was times per the year are you serious i swear to god yeah i don't know what year it was time magazine saying hitler person of of year let's find out what year it was nineteen thirty eight yeah i was right nineteen thirty eight he was times person the year because he came in power and he like made a lot of change but like what i wanna see what a sick reference by you just now to draw that analogy and mail the year and talking about a magazine and work that was dude because like here's that was wonderful because yeah i'm getting by the way google you could see the picture there's like a picture of him on time magazine when he was person the year you can be breakout out of the year and also a piece of shit and i wanna say andrew tate breakout person of of the year huge piece of shit you gotta go and see what this guy says now also the thing about pieces of shit you could be ninety percent alright and ninety percent of the things that you say can be like oh yeah that's a really good point you've just inspired me to go work out and but ten percent of it could be horrible and because of that i dislike you and that's kinda what he does to me where like ninety percent i'm like yeah that's a great line you're right oh great let's empower men to exercise and have confidence oh but anytime you use the and then someone's race i'm out you know i actually don't know if you said but like i have here like the jews or the blacks i'm like yeah i'm out dude i'm not on board with that alright so this is officially the bro episode or the bro episode we did semi tied and the weight loss get shredded the part we did south park creators as billy of the as as billy of the week we did sam's you know therapy sessions slash me sucking up to sam where gassed him up we did be a fucking man as as sam's internal monologue and i think this is the bro episode the bro episode i hope by the way we said something the other day we were like you know to our four female fans thank you for coming we it's like at every indian wedding for some reason my mother law she has to give a speech where she thinks individually everybody who came from india because there's like just like she's like they came so far i have to say thank you this auntie for coming stand up please and then every time and then she says and this person came also from so far stand up please and it's like the worst speech you've ever seen that's how we are with our four female fans but we're like thank you ashley you are still here we so so so appreciate it sorry about the be a fucking man part earlier that probably boring and more offensive but thank you so much and so they they dm us after we made that joke on the last spot and they're like hey female fan here you know whatever i love it and so i hope we just didn't lose them after this weed did this was not the bro podcast everything we said that's good regardless of who you are be a fucking man traded to be a fucking woman you are right alright we're out of here before we get cancel let's get let's leave