Meet The Man Behind Conor McGregor’s +$650M Empire

what was reported i think was thirty to connor and a hundred to floyd was that what it was reported i think it was for certainly higher for connor that i know and and you know for floyd i would imagine it would be probably around there or ohio just depending on what he did again wow she really think that hundred million was true well i mean i i connor was un you know let's see just under a hundred right when it's all said and done so that's his parts so again he has a part we had a partner in u see so and i won't get into the specifics but yeah so from floyd side it's very reasonable to think that he could pulled in a hundred assuming that he he didn't take it all i feel like i could rule the world i know i could be what i want to all in like a days off audi i i i see all these interviews with you i see you on the u like buying the scenes stuff and you're always wearing slick suits and you're dressed nice right now but i just saw that you're drinking out of a stanley mug just to remind everyone at home that no matter how fancy someone is we all have a little basic fist inside of us you know i always say like you know it's business much like sports you have to you know you wear you uniform to play the game right but we're all human at the end of the day we all have our casual clothes or you know our our asshole i've only seen one interview you and i've watched a bunch of interviews there's only one interview that you weren't wearing a suit you're wearing like lulu lemon and i hat i the only time i to have to switch it up now man that's the you know i have to switch it up but it's pleasure to meet you guys man should zig and zag the other way because i think a lot of people in the like agents talent manager meant they are all like very slick looking you should go the other way right like you should go at at as your main thing because you were an athlete so i feel like you can pull that off and a lot of guys in that's space will all look like suits to you know i'm in comparison i'm gonna i'm gonna have to man and i'm gonna i have to to make people remember that i was actually one of them before i became a suit exactly there were well there there was some bum out there in san francisco go who is the first person to wear just like you know pajama bottoms and a t shirt instead of a suit you you just that that's that that's your burden now i guess i was some cali too so i gotta start just rocking flip flops you know what i mean just just with the flip flops in the shorts go in silicon valley it's like the opposite like i remember when i first moved here i went to like this nice kinda like club speak easy type thing and everybody's waiting line and a guy walks up with a hoodie and you know it just looks completely dish beveled and the bounce know like alright this guy's either homeless or a billionaire we don't know which one we gotta just air on the side of maybe this is like the next mark zuckerberg let him in let him in first go that way i i realize oh shit the status game is different here that's funny i heard a lot about that yeah certainly counter culture if you will to business the normal bit the new york and new york hustle all suit tie whereas the san francisco hu definitely flip flops and and holes in your t shirt you know so your introduction here is it's it's it's there's you've got a bunch of stuff so so you've started paradigm which is an you just called an agency a sports agency sports management company i'd say it's a sports management air entertainment platform it's what it is platform alright with the most famous guy being conor mcgregor but i also think you have is do you have one more champion on there i thought you had three so is he a former client of ours but definitely was an amazing client while he was with us michael biz michael the biz he wanna avoid thompson michael ben and page rick who past clients obviously like chris lei who's actually one of my first clients that's how i got into the sport but yeah very fortunate to work with some of the the greatest spiders of all time though yeah so just a bunch of baller but then you also c founded proper twelve which we're gonna ask you all about it but according to the headlines it was like a six hundred million dollar exit so you've had some maybe even more success there than the main thing what's cool is so you run a a a talent kind of like say well part your business is talent management talent agency and that's cool there's a bunch of our audience also owns agencies which i think is great but what i liked about you is that you have also kind of the venture side so you're like creating brands and business ventures off the talent and we've talked about these kind of creator brands in the past we had you know mister beast on here and he's got all these kind of like feast bowls he's got other you know corporate brands underneath it we had a instagram star danny austin come on and she's got d like a hair care brand that's doing you know way more money than she can get kind of just in in versus like influencer brand deals and so what i like is that you've got and rob die yeah rob beard you you've got both and that's been a theme that we've kinda of been been playing with so i think we'll we'll try to hop around a little bit but i i definitely bless you bless you i mean be remiss i didn't give you those two sorry oh wow we put a gentleman look at that john may edited it out and and then that goes not that is that's that's that's a character show right there but i'm like i'm talking if sam dying over there i'm gonna finish my point i don't care yeah yeah he's good he'll come back yeah exactly no no i appreciate the recognition look at i mean the we we certainly i feel we're one of the early you know platforms slash agencies if you will that really saw not only you know an opportunity but more so wanted to do more for our clients right and we wanted to disrupt our respective industry but also think of far beyond that and not just think transactional and for me in mixed martial arts it was an underserved mark we wanted to not only advocate for our clients but advocate for the sport really push fighter fighter not only earnings higher and higher which still have a long way to go but they've come a long way from when we first started and and back in two thousand and nine in in the sport we were very fortunate because we came in right before the first you know rights deal was was actually paid you know the who's is paying to be a spike prior to the fox deal and and as you know most people know that's the main economic driver of any professional sports organization whether it's the you know nfl nba and now obviously from from from a makes martial arts perspective the u they were paying spike to put themselves on tv that's a that's publicly no they were actually you know paying for that airtime so the the original ultimate fighter and then all all that was broadcast on spike back in the day yeah they they were not only funding their own production but they were paying for that airtime and and fox was that really first paid deal that the u garner you know and and which was a monumental milestone for the sport and and for the promotion and sport it mixed martial arts you know is is it would be or without the which is the catalyst but where the sport is today and now you have other promotions that are competing and promotion is very synonymous with leagues right so when you talk about leagues you know it's there there's certain terminology technologies within sports world but are very similar although there's a lot of differences as well right in terms of you know athletes in amazon nba being employees and then fighters being independent contractor so for us we saw an opportunity of of it not only being the fast this growing sport in an underserved market so they athletes leads but then also really thinking beyond just management how could we create you know more value for the clients and you know it it takes a special client and a special personality like conor mcgregor ourselves was very fortunate to sign him ten years ago and you know and and we had a vision and he was very very bullish about that vision as well let's rewind let's rewind that so you your story kind of i'll give you the the first part very fast so you're play football at ucla and getting injured you move into management side of things you got you got some kind of football players as your first clients and then you branch into mma and you discover conor mcgregor can you tell the story how did you you discover connor what was what was his situation like at that time and what was those kind of the the first meeting it takes back to those days yeah sure so i think taking it back to the first days the early days really working with guys like chris lei right getting into the business we're working with the guy that i got to work with him for one fight and he retired so then it was being able to sign michael bi which was at a massive opportunities for me and and someone that i'm so proud of not only as a as a client but as a friend as well who went on to be the first british champion first champion champion from from the uk and you know he's a pioneer of mixed martial arts for all the up and coming athletes within europe you know ireland included so i was very fortunate enough to start to work with michael and and other clients as well earlier in in my in my career in in in the and mix martial in particular and so what i signed connor was when he first came on to to the to the scene right he was fighting in the regional promotion in europe cage warriors which is still around and still a you know they let's call a mid major if you will and these are these are to some extent they're professional promotions but they're feeder programs and the larger promotions if you will and he had just signed to the and we were introduced interestingly enough like through facebook and you know at the time it was he was you know looking at signing with one of the agencies in the sport and i got an opportunity to pitch him and and coach his coach john kavanaugh as to why i felt that we would be the best fit for him so you gotta you know put put your best foot forward and and give it a shot and and hopefully win that business and i was fortunate enough that you know we got first opportunity actually to work with him heading into his you know a first bite we were saying okay well let's pause now let's talk after this first bite so he beats marcus b was that the fifth fifty g baby yep that's the famous life that bite and after that his second fight was his us debut actually gets maxed hollow and we started to work with with one another heading into that fight and so the rest of history but one of the things you know we recognize recognizes knowing his athletic ability but then he had special special knowledge talent in inside the octagon but you could tell he was very special and charismatic he had that hit factor that you know is is you know i think it's it's once in a it's once in a generation type of of an athlete as well not only least from a physical perspective but a qualitative perspective and so you know the sky was gonna be the the limit in terms of what we could do together and was that i mean i've i've seen all the the there's these older interviews where connor is acne he has no tattoos and he says like you know mark my words you will see me in the see you we'll see me as a champion one day and then coming up leading up to that marcus fight and then i think it was dennis silver in boston i remember correctly like in the early days you still see that he has some type of star power on camera but behind the scenes even at a young age in his early twenties did you notice that the confidence and the star was there just in your normal hanging out sessions yeah you could definitely see his charisma behind the scenes and you know he was like i said he very witty very very confident but also very engaging you know i think one of the things i always tell people you know majority of people in the world know who conor mcgregor is and i would argue that most of them never seen him bite they've actually seen more of his interviews and and and and him talking because you know when he talks you can't take your eyes off officer right he's just so fun and and whether you love them or hate him you're watching him you know and that's that's i think what makes him special but yeah you find connor it's kinda like we've had guys on podcast that are like yeah i discovered uber i was like the fifth investor and uber or you know like they're early investors in facebook or something like that right it's like a it's like an angel investment that goes on to become this this what we call it it's so about like a unicorn right it's like this billion dollar brand that you discover at that early age where where other people pitch pitching him for business at that time because i remember that first b fight there was like a hype around him like even his in entrance people were like really excited about it him and and i didn't know who he was at time so i don't even know how people were so excited about the guy at that time so i imagine that you know there were other agents trying to win that business at that time do you have any good fun anecdotes or stories of like your hustle at that time to get him or was it like no people it was kind of like like an ignored asset people didn't realize that this was gonna be that he was gonna be a big deal and it will it really what it didn't look like it was like this hot contested thing no i definitely think that people were were you know hot on him but i think everybody was pinching him on the same idea it was more transactional i think what were were i stood out shirley was because i i had a broader vision i had a broader vision of creating ip you know creating meeting content but also creating business ventures right and i really was bullish that idea right and i i remember believe when i first launched paradigm have two thousand nine my business plan was not only to be the best in class from a management perspective but build clients media ip where by building more brand equity so whatever and that a yield not only more ancillary revenues from a sponsorship perspective but increase their value from a from their playing contract or perspective athletic and also leads to to business ventures and you know i i was laughed at when i first had that business plan it's too busy focused on what you could do you know like and and i think that that's what stood out to him because he have that vision for himself as well and it was even if you think about what we did back in two thousand seventeen with the floyd fight i mean everybody thought we were crazy you know that that fight was never gonna happen and everybody doubted us everybody even some of those ended up doing the deal and partnering with us so ultimately you know we had to believe in ourselves and and more importantly go out and actually execute right because you could have dreams you could have visions you could start something but if you don't execute successfully it means nothing and now that trend is common those exhibitions now are commonplace you see everybody now taking place in these exhibitions and there's appetite from a consumer perspective for these unique matchup ups where people are are matched up from from different sports just to compete in combat sports and then we even launched our venture on the back of that we launched proper two thousand eighteen and so you know again at that time i think it was maybe george clooney and and maybe puff daddy at the time you know but i don't think anybody else now like spirits everybody has has some type of a of a a liquor brand that they're they're hopped in and and then ventures is just commonplace place as well so you know to me i'm proud of the fact that we had this vision that we were able to execute more importantly you know because it's very hard to do it's hand to hand combat every day entrepreneurship i i wanna ask you about the prep patrol stuff but before that so like i grew up watching entourage and so you see like ari emmanuel or ari gold dealing with like crazy young actors who have money and money and it's like you know drugs and sex and then baller it's like drugs and sex as well but the difference between you know baller what's an nfl but then there's the difference i imagine with u fighters where it's you're not an actor you're not a player you're gonna get out there and your underwear and fight to the death in front of millions of people can you like tell me a little bit about the difference between managing someone like connor or an is like these like because i imagine the are they crazy what's that mid mindset like on a daily basis in that mentality particularly when it comes to business are they have you found that you have to hold them back from being so aggressive sometimes or or what's that like with that type of athlete well sure of all i don't think they're crazy per s so it's not you know because of the profession or the sport that they're in that that they tend to be maybe a little bit you know crazy so to speak right i mean like when i say crazy i mean like high risk or what risk well i think look it means depending on the field you're in it's that's subjective what you think high risk and not most totally most people that come from let's say if you're a neuro surgeon you're gonna think the combat puts a high risk right but ultimately i think every human being is different there's certainly there's certainly when you're that competitive you're gonna be driven you're gonna be more aggressive and i think i see it even in business that's the same at the highest level there's there's that chip on the shoulder there's that edge that that every high level competitor has whether it's an athlete and different sports whether it's a business matter or woman in at the highest level or their respective field so obviously business acumen varies right so if you're talking about an institutional or investor versus the professional athlete everest but even within the sport you have athletes to have a very high level business acumen founders not trained from an institutional perspective you didn't go get his mba you doesn't have that that academic background as you will right but he's a very businessman what what's what's the story as an example of i mean the story is proper twelve i mean could easily take a check from a sponsorship perspective and been so short sighted as opposed to putting up our own capital initially finding the right operating partner finding the right strategic capital supply chain market going out and creating our own working without getting the sponsorship check for x amount of posts or why amount of appearances if you will for an ultimate windfall that changes lives and is generational well so that in itself is a great example do you guys did you guys have like james said we're like hey we wanna sponsor you and you were like dude fuck this connor let's see our own thing he's always had a desire to get into whiskey it's it's he's irish it's part of their dna right and his his grandfather was a was a whiskey man and we always had the idea when we were approached by a sponsor and and it was like do we go and pursue a sponsorship and take a check or do we just go and own our own business and when you study the category and you looked at the tam and you looked at the opportunity you're like we could this is right for disruption we actually could really come in and do something here right and so that that's a perfect example in his natural business sake right because it's hard to do that especially at that level he wasn't making you know yeah a a ton of money yet up until we got to the floyd flight which is by the way when we announced our entry into the market we announced our entry into the whiskey market in our post fired press conference yeah i remember that he's he's holding the glass we started though the process in two thousand fourteen and we were doing a lot of research and development and pivoting from different groups and and ultimately we we we found the right you know formula if you will on the right team etcetera right and and the rest of history and that to me takes a lot of lot of intelligence for an athlete to do that's not trained how does it have the experience of building a business and you know more moreover over the patience right to really bet on himself how much of your guys is capital did you put up to get it up the ground and do you remember what your first year sales what what what was well i'll tell you i can't disclose all the information just do just strict confidentiality provisions that exist with our partners and i acquire so i i gotta be safe but i could tell you that we put up probably a few hundred thousand of our own capital initially i could say that right and that's you know i mean that most of i went to lawyers if you will just before you can get started so but it's like strategically i think the way we set it up we have great partners you know one of our partners is and is an operating genius and as a wizard and spirits business ken so i gotta give him shout out because i yeah he had another company right i mean he did out own then he yeah proper with us he's done tara mara now he's named the la gen all he's at he's a he's a jeep like comes to students experience business you know and when you find people like that are you doing just like a like a thirty thirty thirty like you know you guys all split equity what i evenly i can't go into the details of the cap table i wish i could but again a strong confidentiality provisions in all agreement but it was a it's a fair deal and i think everybody's is happy in the end but moreover offer you bring on a black belt that knows what they're doing because at the end of the day go that's part of operating a business and being successful like you know what you don't know but essentially no matter what the cap table looks like you gotta make sure you bring on that the right expertise right from operational perspective have to have all the right ingredients to be able to execute successfully so even with something like that let's say just to put this in perspective so the decision to say well we could just take a straight sponsorship deal get a check make a few instagram posts and and you know catch that check versus we're gonna do the entrepreneurial work and actually build a brand the payoff difference i imagine you could tell me from i think it's probably a hundred to one would that be approximate so like you know if you just say okay over a few years we would have a a a kind of an alcohol sponsor and we're we're doing you know kind of these these scheduled posts with them or commercials with them or whatever it may be i think it's probably something like fifty to a hundred x bigger return by doing the work is that i would say it's why it's a multiple of that more a few hundred do how much would a sponsor should've have been i mean i mean back in that back at that time know when we first started the process it would have been like two two hundred and fifty thousand or something like that i would've have been a big by the time we launched she probably was in the seven bigger age yeah in terms was a sponsored sponsorship annually right that's like an annual deal annual deal right yeah you okay so a million some some millions per year order to per yeah a whiskey versus hundreds of millions i yeah exactly so i would say i would say like it was you know you could run any you know analysis unit and and an mtv and look at like how we won and one big you talked about the may weather mcgregor thing how that came to like how that nobody thought that that was gonna happen and then it it actually happened and it was kind of amazing i remember vividly where i was i remember i was on i was in australia and i had to get up at a certain time i was at a bar like five in the morning or something like that to watch that fight but i also remember the build up like there was the kinda back and forth almost flirting on on social media talking talking trash to each other to try to generate interest because i think both guys floyd and connor probably the two smartest businessman ever that come through combat sports and they kinda knew okay this is the right dance partner from for us to like execute something orders of magnitude bigger than what we could do and and i remember at this time it was seen as almost like the the elon musk mark zuckerberg thing today or it's like i'd be crazy if it happened but there's no way i mean just to get all these people to get them ever everyone to agree seemed possible can you take us back like you know like i see all these videos if you like hanging out at connor house or whatever and like you got you the behind the scenes stuff there had to have been just like a couch conversation where you guys are like okay could we do this how could we do this what what was the early days like before it came to fruition so i to your point i think you know you have two of the smarter and shabby businessmen in combat sports they're really understood you know the modern day fandom of both sports right and early days like he wants to do it and then it would be shot down by your c by by members of the media by whoever that just doubted that it would ever happen and i think that the the banter is really what allowed it to happen because once they started going back and forth and you could actually see the level of engagement and interest from a market perspective and from a consumer perspective it it was hard to deny it right it was hard to deny it because it was like this is real it's viable it it's a it's a win win scenario and a win for all parties who'd be involved why not right the fans want it the fighters want it and and moreover over the numbers were speaking for themselves from an analytics perspective so that allowed us to really use what the two fighters were intelligently doing on the variance instinct level right there wasn't planned that wasn't scripted it was very instinct but moreover i think what what my job is it's to look at the data and be like right there's something very viable here there's something that you know you have to be able to take and continue to to to advocate and push for your client because you could effectively have a successful business opportunity even for the u and so that i think it took them a while come around but eventually they did because they realized there was just such amazing and intense interest around this event that it it was real it wasn't a gimmick it was something that everybody wanted to see and so i think that was credits to them too because again it went against all their their their normal business practice they've never done something like that before and it took you know i think for them to see the substance of it all to then move forward with us and ultimately it was a huge success i mean over four million buys i mean i think there's probably there was a something that there was some report i remember receiving he had like hundreds of millions of illegal streams i mean like and we still did over four million buys you know what i mean like could you imagine if like it was the most boot lagged fight ever yeah anyway if we would've just been able to even just plug some of those holes and have many more buys we would had right but i mean it was such it commercial success i mean can i ask you a quick question about those buys yeah so you said you said four million buys i'm not i'm not attacking this strictly about this fight but when i see pay view numbers like what the headlines are i think most of them are complete bullshit i think that with a fighter says like for example i remember floyd has multiple times said he's earned nine figures so a hundred plus million off of one one fight and i'm i think i've seen connor say i i think he was just talking but he's like oh i'm making this much money off this cowboy so fight i think those are nonsense and the reason i think they're nonsense is it's almost like a rapper bragging about how much money they have this like part of the brain you're not he's part of your brands ads and also no one's incentivized like dana or showtime or hbo they're not incentivized to like tell the public that you yeah this dude's full of shit we gave him two million dollars he didn't earn twenty million dollars off this thing oh i no let me let me just it's not public that's a loaded because there's certain elements of that you know could be hypothetically true but for example compensation is not fully reported when you talk about state particularly on in may like so that's not fully reported what the person's will are at the highest level that yeah you know what i mean so so it's actually more it's even that true because it's just what's reported to the commission and assuming that they don't have let's call with their agreement so that's at your in terms of pay per view there's a speculation so for example may back in particular there was you know i think there was rumors that were starting to trickle in that it did over six million buys or something to that extent you know what i mean but it landed in like the four three four four range and that's at no that's actual right i mean ultimately you know that's those are not fudge numbers and so what you were hearing about what potentially connor made and potentially floyd made on our side i know it's more true on the floyd side i don't know if he d voltage who he splits it with there's you know what that what that looks like on his side so i can't comment on on his right but you'll see was our partner so i know what they're what what reporting for kinda was connor what was reported i think was thirty to counter and a hundred to floyd was that what was reported i don't think so but maybe i mean in terms of what you talking about reported to the the commission of the papers no a a no journalist ever actually like breaks that down you know what i mean so that's what i'm saying like these numbers are so high and i hear that and well i was higher i think for for i think it was for certainly higher for connor that i know and and you know for floyd i would imagine it would be probably around there or hire just depending on what he did again wow she really think that hundred million was true well i i i caught connor was un you know let's say just under a hundred right when it's all said and done so that's his parts they're gonna he has a a part we had a partner in on u so and i won't get into the specifics but yes so from floyd side it's very reasonable to think that he could have pulled in a hundred assuming that he he didn't take it all didn't have partners you said right your business guy so you see what floyd did in the boxing business where he basically became his own promoter runs his own runs his own ship so that he can take the lion's share of of the the revenue or they're the profits that come from an event where like in the past guys like mike tyson and others sort of got screwed because they're out there fighting generating all this man then they look at ten years later they're like where's all the money and the promoter is basically enriched themselves in that way and obviously the u sees is totally different like a league it works differently but a guy like connor is essentially as big of a brand as the usc like usc like you know the let's say it's debatable they're in the same like the the same like air and if conor mcgregor was to go do a fight on youtube paper view or whatever he wanted to do he could pull the same numbers as the u card without the u ifc promotion do you think like i guess when you see what floyd do you think anybody's ever gonna do that with the u or an mma where they're gonna become their own promoter and have their own shows i think to sport is still young and is still evolving right and while the is to some extent some synonymous of to lee as a promotion it's still structured to some extent you know like price fighting right there's still pay view and even though there's rankings sometimes you'll see the rankings are not stuff true merit talk because it's still prize fighting and entertainment to some extent right and and i think that they have come a long way but there's still a long way to go in terms of how much virus should could earn should earn but the end of the day too from a boxing perspective i think that's why boxing has been on the decline it's still fragmented right and there's the end of the day there's not a true promotion that's that's stood to test the time i know top ranks has been around forever right but who do they really have matching seems to be doing more obviously premier still around and still pb is still competing but you see it kind fragmented right can fight for match one one for for a couple of fights i fighting for pb for a site and and i and the difference is though i think in boxing promotions could fight each other and and so they have to agree on that right i think in mma it's gonna continue to evolve right you now have the ability to can connor do that of course i think connor is one of probably the only person who carry his on show it's very difficult to do right it's hard to go how many million paper view sellers are in either sport not a lot you know it's like it's it's not that easy to do so i think that from a seats from a u perspective they've always looked at it is like look we're we're building something that's sustainable and they are correct in that regard but i think that fighters definitely should have a a bigger piece of the revenues as this thing continues to grow which i think they've come a long way but they still have a long way to go right yeah i was gonna say you know the other group that's trying to do their own shows is the kind of jake paul logan paul style thing where they're doing these kind of like kind of celebrity batches high interest fights and getting people to buy paper views for that seems to honestly be working like you know like right i don't know what you think about those guys but i personally used to be like oh you know kinda wrote them off as just like kinda like they were like in the jackass ass crowd of like the the youtube generation of the vine generator and then they said they were gonna do this boxing thing i'll see who knows how seriously you're still they'll take but honestly like they've done a good job of actually like building up interest and pulling these events off and being like respectable showing up very respectively and winning several these fights you can't hate on them man you can't hate on the meeting there you're putting utah for actually pride dylan man is fine logan paul coming up that's right dylan davis is your client yeah so spot oh my god that is so fun are you the genius behind his current marketing strategy is that your did you sign up on that no no no that's all dylan i i thought you might have been his client there's a there's a famous video where nate diaz and dylan are getting into it and nate there was a beer on dylan and i saw you in the video trying to be like the the father in the whole like you're hey nate dill could you guys please walk away that's that good did didn't work out my kids didn't listen you know know but so but no i you know it you gotta give those guys credit i mean looking and i think they're they're they're putting in time in their craft they're they're going in there and and they're not only you know taking a shot risk it you know i could argue that they're not really doing it against real robots that's true you know i think they're being more strategic and but you know again credit has to go to connor right who created that trend who started that it was asked versus many whether and then now i mean even if floyd goes and fight someone else he doesn't get the same result without it being another two two si guys based each other and well i give all them credit too i don't think you've seen this blockbuster event that anybody's been hoping for so at the end of the day though there's a market though there's is an appetite from a consumer to go look at you know me and you sean i don't i think maybe we may get hundred people that tune in but nonetheless there's a market pair i who probably during even on youtube sam is gonna have to pay doesn't get you underestimate how many people wanna see if we get my ass time side white right i think you're right you're right so what are the they've been begging to get connor that that right i think that the that's the white way that that jake paul's chasing what is the percent chance that a fight between conor mcgregor and jake paul ever happens i mean right now connor spoke on michael chandler i'm saying adam ever i i can tell you floyd and floyd rem match is is there logan paul wants to fight him jake paul not as well possibilities not zero yes it's got zero it's just not top of mind right now right yeah so do you need to take up your sports shack you need to have a proper twelve you need to like i want the non pole politician manager there that you you you managers are so good i'd say the best in everything this is funny it's like wonder if i just wore freaking street wearing and and you know and and can't and dyed my hair and bleach my air like i used to what i was a young kid you know if everybody would really just hear what i'm saying the steve not bullshit of just telling you the truth like if he's gonna fight michael chandler next right it's not we're not thinking about that know what they mean but ultimately of course we know he wants the fire of course we know it's there and of course i think if everybody keeps doing their thing is gonna be a market for it right and so well look let's talk about the the biggest of these freak show fight right now is elon versus z and it was one of those things that like in our worlds like that's that's never happened in the kind of business and tech world and the day that comes out and kinda cert that he's like no they wanted to happen we're talking to we might make it happen which just he always does exactly it's dana white so you never know but you know it was interesting that it got a little bit more heat from that what's your take on that and again same question probably you probably guys i don't know if data would have gone on a limb if you hadn't really talked to both right i mean do they well i'm sure he talked to both but i don't i don't think that you would done that you know and and even duck training with freaking you know a bunch of different fighters is and bulk and and john jones and and then elon bringing in gs and and do you believe it'll happen and if so i believe stuck would be down yeah catch rate whatever it doesn't matter yeah it like i think z is down z is a is is is truly you know training and regardless of the spider or not he's in there does that mean you think elon might not be down because that's our theory here on this podcast is that elon wants to talk about it look from the outside looking in and all the information that i have which is probably less than what you have being in the tech world and you guys have some freaking secret telegram shit with who tall would you about dude for knowing you or like knowing when i think of you you for you're probably gonna be managing no like hey i'll i'll yeah i'm definitely gonna to pursue them you know for as long as we get the rights not just transaction we gotta build something he together you know but so but i i i think it's updated elon i i truly think it's up to elon you know and i don't know do you think you what it that dana came out and said if it happened they probably looked at the numbers though for both x and threads are like this is great yeah but z bo series like no don't talk about it i saw those text exchanges all that gonna stuff that kinda leaked and like i said z z z execs about it he they not he's not bullshit you know dana has said if it happens it would be the biggest fight ever he thinks it would surpass floyd pac out it would surpass floyd connor he thinks it would be that because it's just like you know the freak of all freak shows in that sense like it crosses over into so many different like fan bases or domains you could all combat poor people but you'd also get the business people to watch i think so i think so and i think would also be the satisfied ever yeah it'll also be really lame to watch but it was actually it was it was actually it was actually kinda fucked up the way was all about it and then all of a sudden like not gonna be the ups stage gonna be charity and like wait a sec you can't play along all this fucking time and then and then all of a sudden pull the rug you know what i mean like what did you see the video of him curling a forty or he had like a twenty pound or forty pound weight at his office and needed did a live twitter where he was he's like i'm curling to prepare it's like no dude they i swear to god if you think doing curls that your desk is how you prepare you're this is not gonna be sport not gonna fort man you know oh i didn't see that that's funny that's hilarious i wanna ask let me ask you about some other slick guys so basically a lot of people who don't watch they they don't know that so dana is the front guy you know he's doing a lot of the match setting and he does all the talking and and he he's like a wonderful businessman but the fort tina brothers interest me most because they were i think i think dana only owned like four or six percent of it when it's sold but for potato brothers owned most all of it besides some outside outside money because they were already wealthy but they seem like those guys they they don't do a lot of interviews and they're a little bit behind the scenes they seem like sharks have you learned anything interesting from the two brothers and dana about business well so obviously look the they sold their their business now right endeavor ended up on yeah you know william worse the time they they bought it but i i had the pleasure of being able to to you know deal across from lorenzo fort tito on particularly on a on a couple clients particularly connor obviously at that level and they're it's very savvy businessman very very composed you know i i it's not it's the the dynamic when i'm on the opposite side naturally it's ad adversary a lot of the time right and so you know at the end of the day i'm advocating for my client so it's it's i'm not their best friend right and it's not like they're gonna invite me over for christmas and and but but we do have we did have a respectful relationship and i really really enjoyed dealing with someone you know that that has been not only used to trust in our sport and a pioneer in it but was a super successful businessman in the casino business and and other businesses as well and so you learn you learn from the interactions and the dealings and the negotiations that you're you're you're doing like for example when when may with mcgregor happened and we we basically got what we were achieving or or we're striving for from a negotiation like connor and i really we had that moment when we walked out of lorenzo office we're like fucking did it you know it's like a moment right and so do you guys like keep a straight face until you get to the parking lot yeah you get like gi it's our hug it well in the meeting in in in the office you have the sm you know you don't get like print and then yeah when you get in into car yeah yeah you celebrate you know but yeah man i think it's the it's the human shit i think that's what people don't realize i mean it's like it's the same in all sectors all sports and even the most composed person that doesn't do any interviews i'm sure have i've had those moments in their own you know journeys as well right i read on a front office sports i think it's called it's like a sports publication that the final exit for proper twelve was six hundred million dollars and i think that was only four years after you started it is six hundred million dollars in the ballpark three years and i can tell you you listen if it's probably printed then you gotta go with that because i can't necessarily comment on the specific numbers but we're still involved too it's not you know at the end of the day it's it's we we're still you know part of the team we're still pushing it to grow the brand we just came out with a flavor our irish apple flavor which is amazing you know dangerously amazing too because i you know it just it it drinks it goes down so easy but yeah man i'm i'm super proud of that was that was that like a new level for you well wise and what i mean or were you able to make money a little bit along the way you know i think that was a whole another level right that was a whole another level where you're able to achieve you know your your your your you know your ultimate goals right but ultimately too you're you're you're proving your concept you know what i mean like ultimately like we're not having to go sell the platform we're creating liquidity events by creating up opportunities left and right and not just for clients now we're creating ventures that are you know acc to the platform we have a a smart basketball technology called who we have you know some other ventures in the pipeline they're coming out that are very very much focused some advocacy for the entire store and creating something where we're putting our own capital on these things to create opportunities for everybody else right and so and and there's other things that we're creating specifically for our clients right and so you know in lieu of of of of of you know having the opportunity to invest or you know an athlete not maybe not having the brand equity to go start the own venture how can we bring them along to ride with us you know for for for the next proper t if you if you will right i always like to ask people this because i remember you know you when you start out in business typically you have kinda nothing to your name and you've got this literally not credit card debt right exactly nothing so you start at zero or usually you go below zero you dip below zero for a period four below zero well then the funny thing is and this is what people would don't appreciate like my wife now she was my girlfriend and she had a job we were literally maxed credit cards and for the first seven years a paradigm i didn't take a paycheck i was paying team members and staff before i was paying myself and i think people lose die into that you know it's like but it but then when you have huge success you still try to do right take care of people but even that's sometimes no good deed goes on punished right but ultimately the it's a word of attrition you have to be able to withstand all of it and really believe in what you're doing and you know each shit sandwiches daily right underway there not admitting at you you eat these shit sandwiches in your case seven years in my case i remember like sort of eight or nine years straight of just like in my case it this just kinda of failure but like in your case at least you're building it up and then you finally have the moment where for it's kinda like validated realize a payday comes in and you get a windfall along the way and like financially sure that's exciting and and things change at a logical level but before it hits the logical level there's kinda of the emotional level of like what does that feel like what thoughts go through your head at that time we had a guy come on the potty he's like like dude i used to just every day for the next week i just drove to the bank and i would just go in the atm put my card in and say print receipt because i just wanted to see it and he's like like i didn't even james song he's like i didn't even have anything i wanted to spend it on he's like i was just a i was just amazing to look at that because i knew the seven year or whatever the the the years that go into not not being there not having that and we had other people that are like you know was this odd numb feeling i didn't feel anything and other people are like you know i had a conversation with myself i said alright now i'm here here's this pivotal conversation i had myself so i always like to ask people about that moment because i think it there's usually something interesting that happens it's not just like just another day so it's it's surreal to me because you know on on one end it happened there in covid so it was a real fuck it was a weird fucking time for all of us right and you know you you you you you get there and honestly it's like you're pinching yourself and you know because it's a new age you don't have to necessarily go to the bank account to print the receipt in your anyway you could just look at back i mean i surely did not if you times and like what you know but also like you have to make decisions like i we we hired more people we gave people raised and we gave people bonuses that have nothing to do with the with that part of the business and and we invested back in the business and so i was first thing i bought was my mom a pla my house in a car and so like you know i i was trying to really you know stay grounded you know what i mean and more importantly like try to do right you know as best as you can by for for those that are important to you both family and on your team right and and ultimately still like just enjoy the moment and because we were kinda everybody locked in at home it was you know every night it was for my wife and i was just surreal thrill and it's like you know then you start to think about okay well do you tell your kids do not how do you raise them right away and how do you make them them hungry and humble and you know what i mean it's not about that a lot of things change right because it's like you get there and you start to realize you gotta start planning thinking and and acting differently but then also other unintended issues start to come up you know like you know was got more money more problems this is is true you know at the end of the day what problems just a lot of different things i think gonna people want to people want shit una pre people think that they deserve shit una underappreciated people no matter what can give them you know they just unfortunately have self plate of view you know i think there's there's a whole list of issues that come up with it right that's the reality but it is you gotta can take the good the bad the ugly and just keep rolling bunches and level a up and level up and evolve that's what it did i thought what we're gonna say you had a red panty night i was i was waiting for it that was the we said it for me i did and and you had two bites to the apple right if remember correctly like i think you got did you guys sell a portion of the of the business early on i think you sold half of it and then yeah another i don't know if was a half or the rest or i know the big chunk yeah right yep was it a hard decision to sell or did you have six hundred million reasons i mean it it was let mean look any first of all was an amazing of time but always asked fact you're like and now we stop we we're still part of the business so we can still keep making a lot of money in in in into the next decade or and longer you know at the end of the day because it's always difficult to think about or what it should could right but you gotta be able to count you know the fortunes of it all you know and and be grounded and and and that positive reality it's not a negative thing you know it's very easy to always money money morning and quarterback something back oh we shouldn't have sold this now but you have those regrets which i think is normal by the way i think most people who not maybe most i think who they sell you you y'all if you sell it right you tend to sell early right i mean this is that tends to happen i think i think the way we structured the deal allows us to really nellie made a a ton of money but which it's continued to make a ton of money and and you know ultimately have i had those thoughts sure you always think about it because it's for me it's more so okay it's so execution right so not only do be executed but then how's how do the deal how is the terms how is this how is that you know so i'm kinda like constantly watching this film to make sure that i'm learning and growing as an entrepreneur because i'm not resting on my laurel either i'm not done right and so i'm i'm still playing the game while you play the game you gotta be able to not only delegate the victories or watched the tape back see where you could've have gotten better right that's the only way you're gonna be the best of what you do so i have a a partner who a business partner who basically he he was he was already successful before but his second company he was about to get a two hundred million dollar check for the sale and it was a like a one of those like clickbait baby websites on facebook that showed like top ten lists and then facebook changed the algorithm and the sale sale dropped from two hundred million to like thirty million and it was just a massive issue because a platform risk and there's a lot of fear of platform risk do you do you view connor as like your platform risk like if he really because he gets in troubles sometimes he gets accused of a lot of stuff sometimes maybe he actually did do it sometimes he didn't do it do you get nervous about platform risk with connor of like shit if he does something really bad i'm i'm fucked yeah well well he's been accused them a lot of things and he's never been the that's best of the the the facts right but obviously there's always risk and everything and i think when you look at you know such a you know connor kinda like an right and so there's certainly gonna be those that may be diverse and not wanna do anything but at the end of the day whoever gets to ball with us understands the regular brand right and understands inherent risk that potentially come with that but ultimately they also look at the track record and that is always gonna win the day right because you could make all these claims accusation whatever but ultimately with the facts of the facts and the results are the results and the data is the data so you i think when you look at all those bangs some of all parts is why we have a healthy relationship with all of our business partners and we continue to inc and launch other exciting business he's been around the kind brand for me the he's the biggest clients the he's he's also the top one one percent you know pop culture brand in the world so it's like unless i know inside the other people in that small bucket if you will he's hiring know he's gonna have you know that that let's call it you know proportionate risk value across my platform right but ultimately we're also you know much more than just one client and we're building something that for me it's into the future right tran you see what happened with bar so basically bars sports sold to a betting company pen pen yeah and i don't remember the final sale six hundred million plus dave made a killing think you got stock think right let us that yeah he he got a lot of stock i think he got some i think he was able to sell some i know i know that the the on wall street you could see that he did sell a little bit and he basically after three years pam was like shit you guys are insane like you're it's really hard for us to do like because we're regulated as like a casino it's really hard to let you do it what you wanna do without hurting us and espn wants to do this big deal with us but they won't do it for we're with barcelona you know what dave here look just have the company back and if you ever sell it again we get half of the profit cool and in exchange we're gonna do this espn deal which is gonna boost our stock we're good it was like the the greatest coup of all time of like you know dave getting dave selling it and then them just saying here actually we don't want this you know maybe we have a world where the buyer of of proper twelve is like hey this was cool and all but you know what you could just have it it's yours now you can have i think it was brilliant it's a great move for him i think he still has penn stock too so then the stock level he waited it again so good for him yeah that then that's a that's an interesting sector where we're getting ready to enter into well so makes that that's a i'm interested to see what they do with it now right boss and see what they end up what who they end up you know part of with try to get that off the ground you probably i i'm guessing you kinda studied other people who had talent like this like i don't know if you you're in a group chat like hoo braun and like you know gh he or some of these managing you know the the sort of the big stores at those same top one percent kind of like people who can move the needle john's of john's of john's a friend and don't know scooter them john's a friend who's john what's his last name the guy who manages an health boys now oh yeah and stuff yeah so he's is and he is probably a he is has he is like a dozen or so some of the top podcasts and personalities you know he's he's a he's a he's certainly a a entrepreneur respect and he and so you you kinda studied them a little bit if somebody was studying you and they see what you're doing with connor and how you built like i'm gonna name them off so you did whiskey brand proper twelve you have netflix documentaries and like entertainment that way you have road house which is like the new movie coming out you have the august mcgregor the the suit lines you have title which is like there's recovery spray you have the fast app which is like fitness like app plus and i think like jim's coming or whatever like you know something like that like a a fitness brand obviously fits yeah we have actually have a a event based competition coming with three call three k o so that's gonna be you know think of of spark race meats meats meets crossfit games you know very cool so you you have that you have i think it's like a mobile game that he's in you get you do like kind of the the the celebrity fight with may wear there's there's all these different things you've done around that person that brand and i'm sure some of them worked amazingly and some of them probably were too much work for what they were worth and you just you you learn as you go right you're not i doubt you you were the one entrepreneur who just magically had everything right from day one no no way right so if somebody was studying you or somebody had you know what was it was was with the next recruiter was it was another star creator would what would be your kinda like advice to that person how would you advise them based on your learnings over the last ten years of trying to figure this out yeah i mean first and foremost was i'm still learning right i'm still learning i'm still growing what i would say is you know you have to be ready to you know not only dream but act on those dreams right and come prepared from a research and preparation perspective building out a plan and deep fluid because it's not always gonna go to plan right but if you're prepared and you do have a plan you're you're likely more you know you're likely to execute even if you have to deviate a little bit because you have to stay fluid with what reality hits you with right you have to also have fixed skin men like at the end of the day to war of attrition you're gonna eat shit sandwiches daily for a long time and so you gotta be able to withstand that with a smile but be able to see through all the noise the pressure and more importantly have that ability to communicate with that with that client right because you guys got stay in sync in terms of what you're building i would say you know one of the things i wish that would done i've build a a team around you that's more experienced than you right because ultimately i think that that's what's gonna allow you to stellar your plan as opposed to bringing people and then having to do other with other things like those people turning on what one reason big the paradigm team it's still boutique so we're about fifteen on on the whole total level but then every brand c if you will has has don't inspect team right and what i would also say is you know don't don't stop innovating right don't stop trying to create new opportunities that after a line right with your client right organically but you gotta make sure you're able to clearly define that what what's your criteria like you've gone into these ten different categories how do you pick which category to go into what what is it just align organically right and they have to have a genuine interest because you can't sell something with fake i mean everybody thought and it's another thing everybody thought proper total is gonna be a gimmick until they tried it it's you obviously if you don't drink you don't drink but if you try it you're gonna be oh my god this is great make sure we created a substance into brand right it wasn't going to be just something that we just put a space on in and try to sell and that's important i know to him as well and that's why he believes me it's and and and deb ventures that that that the that he's involved with he's very passionate but it's there of substances as what they're quality so you have to understand the the market you have to understand the players in the market you have to understand how you fit in and how you can trump the market grab market share and you have to put a plan together that allows you to to have a higher probability of success with the black belts that are all gonna help you operate the business you know and then having all the other components that making sure that you could actually build a product or service or substance by the way did you ever consider just putting his name on it it's like you have like jameson or johnny walker or jack daniels is like mcgregor name is it's so famous it's decision that should take it's taken we did think about that victim of eventually there's a the mcgregor clan i think the scotch i'm not mistaken so that that was certainly considered we we also considered notorious irish whiskey yet at one point right and and you know again even early earlier date other names that we're floated around but no proper patrol is a good name proper twelve great name again what does it mean like the is it like the twelve districts of something double twelve so each let's call it yeah burrow or steady with a dublin is is a number and where each from is double twelve and so and proper i mean they was said that i was a proper night out you know like it's was proper good time and mh so it's you know proper number twelfth that just made sense for the brand and again after pivoting several groups and finding the the right partners you know we came up with the brand together and sean and i are big fans of of words you know like we'll hear someone say something and we're like man the language they use was beautiful that was really good language whether it's writing or just someone talking the cool thing about connor he he he's got a a beautiful vocabulary and beautiful timing and beautiful phrasing so he uses wonderful words and so like i remember when he was pho fighting jose all he would talk about like he know was like if this was another time i would storm your pa villa and then like talks about like what he would do to the and like he he like you know the whole red pants night like he just has like really funny catchy phrases i guess trump kinda did this too where he just like we're just really catchy stuff are you guys ever just shooting the shit and you're like oh that's the line we're gonna have we're gonna have to use that i'm pleased very natural going back to the acumen i mean that is stuff that it's not rehearsed it's very much stuff that he just comes up with but we'd be there and he facing some stuff like that was hilarious that's another that's another mac mcgregor you know i mean like you're like put that in the bank use that i have two fan service questions on are around that number one yeah well during the may may weather press tour which was just like i mean that was that was so much fun but it look like because all u press tours are the same you go you sit and they ask you questions and then you react whereas that one was like stand up and give a speech and almost look like connor was almost ambushed like oh i just gotta give a twenty minute improvised speech in front of millions of people right now because did was that an ambush i always wondered no idea what the format was going to be like and sam yes it was exhausting at the time but just thinking back to it and the time it kinda comes up from whether it's the three whatever it may be it was such a great experience man and then it was like once in a lifetime thing because you know sean it there was no format it's your point i don't know if you saw ambushed but certainly we're like oh what how is it for this one how is it for that one but the energy of all of them was out of this world and so i think that they've fed off that energy which gave them the ability to deliver these legendary lines answered back forth i remember watching it and it it's clear that he was like there's no fucking questions i just have to i just have to go okay i'm must i'm a comedian now or at bet and he said this line he goes you know they they tried everything they they didn't tell us the format my microphone doesn't work they're trying to put me in a uncomfortable situation but they don't know i thrive in uncomfortable situation i almost feel like he was giving himself a pep talk during the speech i i really love that line that was that was great but i always have another kind of fan service question on almost the other side of the coin so as you could tell me and sam both fans of you of the of connor like we we really it'll know take a lot of inspiration from some of you know it's it's just a bad thing to go out there and just fight and and put yourself on the line like that every single time there's something to be admired over that for sure and i think connor came in with a very like at the beginning how could you hate the guy like he was he was bold he came from nowhere he was like you know this guy who was like a you know apprentice plumber and then was like all of a sudden beating everybody exactly this way he said he would his fighting style was electric like there was nothing to dislike about the guy i thought on the on the come up i'm sure some people but like the majority of fans i think we're we're we're on the come up we're just like this guy's incredible and then there's sort of almost like a heel turn now where i know a lot of people who i watch fights with they're sort of feel like he's kinda jumped the shark like oh you know now he's this like first of all he's like super jacked now in this a huge way he's like more of a boxer he's he hasn't and fought in a long time you know he talks shrek maybe he's crossing the line too much or he's getting in trouble like there's all these things honestly like i know he's your client and he's your friend and probably never gonna say bad word about it but i think there are some fair criticisms that like know it's understandable why somebody who was a super fan might now feel like you know i i can't really you know get behind everything that i'm that i'm seeing here do you think about that at all and do you i guess like what's your reaction to that i don't really not phrase the question but i feel like you're one of the few people on earth who would have an an opinion about this that i would really care to hear i mean look it it's just like you are engaged with these conversations naturally i'm gonna hear everything right from people around me and you know it it or there's my friends or there's family and ultimately what i'll say is this like you know everybody's in entitled to their own opinion i know who the person is and obviously i i do have an intimate relationship with something that's more than transactions it's more than just decline a business partner someone that i i'm i'm little too been most mean so at the end of the day you know i know that history once it's done being written will be interpreted by everybody differently he's definitely not perfect he's definitely made mistakes but a lot of the criticism of two is subjective it's based on where where you stand on what you believe in or what you wanna see etcetera but never been legally all those accusations have not been legally found to be true right b it was a cleanest and most tested athlete before he got the saw pool and one he the fighting is gonna do it the right way and everything's gonna be legal so everybody can stay what they wanna say there's nothing that was done wrong right and so he's he's constantly being vi fide because ultimately the stuff that they loved them for he still does they'll loud outspoken they'll says what's on the top of his mind but maybe because he has the richest now and it's not the rags anymore sometimes we try to tear some people don't i don't know why i can't tell you right but ultimately i do know proof and the pudding he has to continue to go out there and show that he could continue to evolve be the best version of himself not just athletic as a human being as well and ultimately that's on him to do and i can't do that for you can't do that for him but criticism is gonna come and when you're when you're in the public eye you gotta be ready to to take it on and at the end of the day he the head that wears the crown you can't just want the good and not take the bed with it so ultimately that's something that we constantly talk about something that i i know he says i say to him we talk about he understands that but it doesn't make it easy it doesn't make it easy because ultimately least like or you know you know you talk about the a moment i don't know how many entrepreneurs you've had on this podcast but when they have that big moment it don't need to be seen by their everybody they're probably enjoying it with nobody watching them or if they go somewhere nobody really recognizing who they are right myself included so ultimately it's very different and that doesn't you know essentially abs absorb him of of the responsibility that he has to take upon himself in certain instances says but more more importantly it makes me understand the pressure is real not only to win and sixty succeed but another level to live your life still visibly for everybody to just critique every little thing in today's world man everybody as an opinion you know you you guys before you met me you thought i was a square because of how i appeared visibly to or visually to you well i ever talking to me before right so it's like very hazy and fast judgment based on whatever your belief system is how your raised your experience with some that look like me whatever it may be or your opinions of agents just because you watch under awesome some poll but i i i can't change that ultimately right and so when you live in today's world like that for everybody to critique man it's gonna come with not just to good but the bad and ugly as well and you gotta deal with it i like the fan questions you know this is it's fun we we've had ariel h hawaii on here you know we've become friendly we've been asked and i think we've talked to mike mike biz we've talked to a bunch of folks it's a you know sean and i are super fans so it's always fun to like get like the insider how many fights have you guys been to in person only been to three or four there's i i the the the in person event is definitely like the best in person sporting event but in my opinion if you're like a a like a a nerd and a true fan fan it's so much better to hear the commentary and to see it on and just like to see like the replay of the sean male knockout out on saturday like it was really awesome to be able to like see it close you challenge ips seat which is that the cage and the cameraman on every post of the cage does kinda screw up the viewing experience depending on where you're at like yeah i'm sure if you're comp right next to the right ring side it maybe you don't have that issue but like we went to one event at the the vegas place the one where mo need aspirin into like you know you know the next realm and and you know the guy i saw it but the guy next to me like literally couldn't even see the missed the moment because it was like a split that there was like in the first five seconds of the fight and secondly like you know just because of behaves like if you go to a football game or a basketball game it's open field it's you know it's very easy to see what's going on whereas as you're almost watching on the demo tron well it's interesting first of all i think look there are pros and cons to your both your points the energy of fights or something else it's electric i mean just the walk outs and the crowd and you feel it and then you hear the thud and you know it's like it's it's pretty pretty amazing i was at jorge and nate and it was like spectacular right but you it just it's just nice to be able to like you gotta go home and watch rebuild yeah yeah but then from a view perspective you to your point unless you're like the first few rows in the floor it's actually that the the the mid low rise which is the perfect view because you're looking into the octagon but you're still really fairly close and i think that's the best view live right but nonetheless no matter where your seats are i think for big big big events you they're they're electricity that place something else you know so what's gonna happen like i'm following this whole circus with dylan davis and logan i've i've never even seen dylan danish train i went watch this two bella fights but that was like years ago what's gonna happen like i i don't know i've never even seen spa or anything on like leading up videos what's gonna happen on that said august it's august fourteen logan is is obviously has a leg up i having you know boxed before right yeah that was the years ago i think he's bigger no listen listen i i i get it you know the fights actually scheduled october fourteenth but but oh october finland has made all the necessary necessary adjustments to his life to his preparation but this is his boxing debut so he has to go in there and really prove it right now i could tell you the bad two that's going back and forth i mean you know he's confident in his abilities and he's definitely putting in the work so ultimately you don't you don't make you know you don't take that position at the banter that he's doing if you're not going in there with the level of confidence in yourself right so and and i and i'm sure it's giving logan a little bit more train for it right because ultimately it's it's personal now i would imagine right oh yeah not even connor you know king of trash connor wouldn't even he never even went that far to talk about family i i don't like he's talking about family but i like it in the sense of like i'm gonna stare at it you know what i have a kid on the internet and i think it's funny too you know yeah yeah i like it's it's too far but at the same that i'm like but it's there yeah know what be the watch of that listen i think what's interesting is the you know love or hate the engagement for that is do the roof and you know it should help show the fight and more importantly like it's about now performing right because ultimately you could talk about one now you gotta go the somebody's made all the adjustments to his life personally professionally which which i'm very proud of him for doing that will give him that that that high chance of witnesses i think he's gonna and shock a lot of people people are not giving him enough credit and i think when he goes in there it's it's his time to shine now he's putting it he's gonna put he's gonna basically put his money where his mouth is because the mouth is getting it ready is gonna make people wanna watch them love ray well you're you're kind of implying you're like well it doesn't matter unless he loses and i kinda disagree i i think i think he's already won whether he loses or or or not like he he's already kinda like for where he was starting to where he is now like you know he's already got the he'll be okay he'll even if he gets knocked out right away he'll probably be better off than where he was oh this is a great opportunity for him no doubt no doubt thanks for doing this man where should people call if they wanna get more just my first and last name at audi tar twitter instagram threads and x sorry yeah sorry yeah at audio x at audio threads at audio instagram i think one of three still remain alright i'll be thanks for doing this understand sean sam thank you so much appreciate it and that's a pod i feel like i could rule word i know i could be what i want to put at all in it like a days off on a goal travel never looking back