Lessons From Billion $ Founders, The Nelk Boys, & More

the hospital software guy here's what he said you'll like this his was simpler he's like he said yeah like agree with all that stuff here's how we thought about it we need to have five hundred salespeople people that can sell a million dollars worth of product a year or two hundred fifty oh sorry five hundred i can sell half a million a year or two fifty that can sell a million dollar as their sales quota up per year so we just work backwards from that alright what features products and like people do we need to like let a sales like get five hundred salespeople that can sell half a million dollars a year of like sales code like first is that even possible can the can this market support that yes the market is very big hospital spend a lot of money in health care and in our category they spend more than you know much more than that alright we're live so look i you said sean that you didn't wanna like do an event because you don't wanna travel i decided to host one anyway it's just like a meetup but do you see they'll you saw the link that i posted with the event thing it's a big deal but you see it yeah you posted like an event in new york with you and a bunch of her like kind of tech buddy friend just just me style i just like i wanna out i was i wanna get out of the house i wanna do something you said no and dude a thousand people have rs and i have no idea where we're gonna host it i have no idea what we're gonna do i don't have a plan i know nothing i don't know it sounded like you had a plan you were like we're moving it to this other place and it sounded like something's in the world some guy dmv me on twitter i'll help you find a video venue and like i said great you're in charge i don't know his name but cool yuri no take thanks yeah hope it works and then i got nick gray the the small party guy to come and i was like dude just come and organize this and you could sell books there but i don't know what i'm gonna do would it be lame for just stand around and just say hi yeah kinda for what the fuck what am i supposed to do juggle i don't know shouldn't have thought of that before you post it bro like we did the live pod thing in austin miami and honestly i don't think it was very good i don't think listening to podcast live is that entertaining and the like like a a planned like comedy skit unless like we like planned like we had a bit you know what i mean a little like you scripted stage play yeah well no just like that's what comedian do right you know it's like scripted but they also kinda flow a little bit but yeah or you're just so big that people like simply the idea of seeing your life is that entertaining like i don't think we're there yet like i went to tim ferris did a live thing once and it was just him sitting on a chairs fireside side chat i've seen the guys who do what that political thing is like john fa or whatever they have like a political podcast pod pod saves america or something like that they do live shows if people just like geek got about meeting them and seeing them i don't think we're there yet and also just in general i'm a big energy guy and basically my idea of a good time is where the energy is like steady up and rising to the right and like you know my idea of any kind of bad time as a dip in energy like the same way people feel about awkward silence in a conversation i feel about energy dips like if i sense the energy go going room or hang out because that's what happens when you do hey we're two dudes from twitter or a podcast let's talk in front of you or let's say hi like it's just kinda lame isn't it well maybe the say the say hi that's i don't know what to do i gotta have these people coming i here's what i think it's gonna happen i think that they're not actually coming to see me i'm just the excuse for all these twitter do to see one another so i got an idea that i think would be dope that you could use for this or we could use for something else but basically i was like okay like i'll tell i went to this event in la just now that my buddy romaine through and it's like i would if there's a conference but the day before the conference there's like the dinner and now this was like a baller or dinner it was like at the home of an nba team my owners like on his rooftop looking at the beach it was like beautiful right but like even if it wasn't that baller of a of a surroundings like the the house wasn't that sick this still would've have been awesome because it's basically the table was full of like basically there was two tables each table had like one really famous person and they're like two kind of famous people and then the rest were interesting but not famous people and just simple like there was a couple one one which one of those were you i was the just interesting person got it okay i just trying to understand like the level of fame we're we're talking about no no i'm talking about like real fame like professional athlete actor that's that level of fame which actors were there i can't say the names of anybody that was there was more it was a it was a athlete event not not much actors but like a list people of of app of the athletes it was like former a list it's like a former b list let's say it's like i you know i you're not on the cover of the video game but like you know i remember your name i've seen you play i had right video because you know that gamers attributes yeah i i yeah exactly i could tell you exactly i have memories of you playing the game not like a warmer so anyways but the my point is these dinner tape like basically just like a table and whether that table is like you're playing poker or you're eating food or something like that just like a round table of like eight people where the expectation is that hey we're all here to get to know each other like we're all here to talk and then you kind of can rotate i think we could do one of those for the m mfa community where we take the like ten or fifteen like most baller guest so it's like andrew wilkinson has his table and you have your table i have my table and then steph smith has her table and ben has his table and like we just do this with like kind of like well known business people we take you know we get whoever you know our famous guests a rob deer or we get biology or whatever we get some of these people to show up and then we curate the rest of the guest list is you are interesting but you're not necessarily famous so maybe you got a really interesting business maybe you're really like knowledgeable about some science or domain or something like that you're just like a nerd in your own right but they're all fans and we basically just set up these tables it's like whatever this room of ten tables and whether it's food or poker or something there's some activity to do while you're there just casually while you're talking and and you get to hop so you get to rotate between i don't know three or four of these tables while you're there random draws and and like that's the event i think people have more fun with some something like that because they participate than sitting in and and watching other people talk that's my my personal guess so i would do that for an m m event bro great that's cool but i have a thousand people coming on a a can we have ten people and a hundred person tables as like a lot that's that's a lot of a lot you don't have to all that was a interest list that wasn't you're you're accepted in right i don't know i i made this was a toilet event i made it on my phone i was on toilet and i tweeted it out and it it work here's what i think you should do i think you should whatever you do something the sam way you're like alright everybody we're all meat in this junkyard order we're gonna look for cool scraps and like that'll filter out people you wanna hang out with it'll be a no headache event and then separately i will host this cool event that's well planned and you just show up to that you'd don't have to do any work whatever we'll see can i talk to you about one one thing really quick and i wanna hear about your event dude have you listened to the full send podcast like not regularly but i've definitely seen clips like when they had dana white or mark cuban i see a bunch of clips i don't exactly understand what full send is but i know they're incredibly popular like i it's i don't know if it's like a boy band where it's like four guys doing something or if it's just the two main guys and the rest are c host but it's basically a group of like yeah go ahead explain what what it is roughly so i'm also not an but it's space that the group is the nell boys that's like the main name of the group full sand is like their brand and one of their podcast podcasts and stuff like that but these guys are basically the way i think about it is they are like what jackass was when we were growing up that's what the ne boys are now so the so jackass back in the day was basically guys doing you know stunt prank you know punching each other the balls basically a group of guys who are kind of like they're willing to go all out for your entertainment and their own amusement they kind of they they they live a certain lifestyle and it's kinda like the like if you take a boys like fantasy you like crank it up to twelve it's like that's what these guys do then now boys are a little bit like that they make youtube videos they got big on youtube they also have a bunch of brands so they have one brand that's basically an equivalent of girls gone wild take a paid membership club that's like for photos or videos of something i don't know i'm medi know but that was such called that's called i don't know ben find the name of that one so that's one of their businesses that i think is really smart probably prints money they have merch that they drop and they've done merch drops they like show the live stream and they're like doing it obviously there's a little bit of hype but like whatever they're basically like the shopify drop shipper bro on steroids they'll do like two or three million dollars worth of sales in like five minutes when they do a drop so the new times well new york times said last year they did about eighty million in revenue which is pretty good but right twenty million in merchandise says i think yeah and then it said they're on track to do eight or maybe at seventy the next year and this article a year old and then they have this new stick going on in f they all types of crap but then if you go to that link that i sent you each guy has like a video page and one of these guys his name is steve and i think this is like a point where i realized out of touch he's just like giving away a million dollars in every video literally like mister beast playbook but he's like giving two he's like here i just gave this guy a hundred thousand dollar watch i just gave this family two million dollars and in all these videos he goes yeah i'm gonna go give this guy a car and then he was with dana and he goes i'm gonna dana i just got this four hundred thousand dollar van made it's yours on one of the videos they gave a guy two hundred and fifty thousand in cash or his birthday on another thing they're giving away two hundred thousand dollars just to her family in the like so whatever find videos but he's doing these multiple times a month these guys are gonna round of money right i have no idea how they give this much away or if they much it away it's actually just like you know you know like a like a stage thing or if there's some like caveats or whatever i have they do an apartment they show the guy's apartment and he's got his watch collection and i know a little bit of white watches it's literally three million dollars with the rolex and then it's like you know four million i believe that they could have dope stuff but get literally giving away a million dollars kinda crazy and if i look at his youtube channel he does do that sometimes but like he has other ones like here's my three million dollar man cave here's you know here's me you know whenever buying this car racing this car so that that's a little different than giving it away but i know like so did you watch when mister beast was doing this when he would go and he would basically give away thirty thousand fifty thousand dollars or he'd go into a twitch stream that has like two viewers it would just drop twenty grand in a donation and the person would freak out and that that clip would go viral like yeah did you see those and do know how he was doing those i i know i know they exist and i saw them i don't know like the anything about behind behind it one of the things that he was doing i don't know if this is the full store ben maybe you know your friends are mister maybe you you know you know he seems to consider you one of his top three closest friends that's fine you may know better but i remember meeting one guy who worked at this site called quid quid something like that quid i think it was and basically quid was like these like i don't know little collectible stickers and cards or something like that it was kinda like aimed at a teenage audience and what they did was they would go to mister beast and they would say hey we'll pay you fifty thousand dollars for sponsored video and the the genius of mister beast was he was like cool but here's what we're gonna do the that's not you paying me for a shout out midway through one of my videos let's make the video about using fifty thousand dollars in an interesting way how about that and so he would do these videos where he would be like i'm gonna go to this coffee shop and i'm gonna tip the barista fifteen thousand dollars and let's see her reaction and he would go and he would tip she would have this crazy we actually like thanks so much to our guys at chris quiz who made this possible you know go check them out they do this thing right that video would get like five million or ten million views and so for the for quid or whatever they were like dude this is great like we're getting way more bang for a book than any other influencer or shout we're doing so then they would up the ante they would do fifty thousand hundred thousand two hundred thousand because each video was getting like ten million views and it was this like perfectly like i forgot what it's called in biology where like the parasite actually helps you it like sucks out the toxins of the parasites getting food but you're also getting healed it was basically like a s relationship like that where the the brand was basically putting up loads of cash and he was using that to create huge amounts of views and subscribers to bank himself the biggest issue i don't think these guys have well that's cool i don't think these guys have sponsors well they must have it somewhere right like the the model must be that either it's the same thing the money comes in one one door then they reinvest it in stuff like this because they know that seems to be a pretty good formula i give away you know i give i'm gonna give this family in the hood a hundred thousand dollars you know let's see what happens and it's ham saying with like three you know three banks of people from of home depot that's literally the the second most recent video and it's got two point seven million views so clearly that works this video will monetize no on top of that that's that's their whole shift because they got banned they can't monetize their videos oh okay yeah i don't i don't know how it's sustainable maybe it's not sustainable but by the way and it's also explicit i don't think you could put ads on a an explicit channel but just like the economics behind what these guys are doing it's it's it's outrageous to me something is crazy i i i i don't think i'm though i i think when i see this and i predict that they're gonna go broke i don't think the crazy one yeah baby i i could see that i could also see these things being money printers so like in the same way that i think the jackass franchise ultimately was successful right you see like oh dude there's like a a mid in a song you know kicking this other guy in the balls you're like well this doesn't seem like good business but in actuality as long as they a good man as long as they have their chris jenner in the background that's like yeah go act the full like this is this is what drives ratings then this will work and like the new york times headline about them is what won't the ne boys do and it's says like how like that's a brand right that's a really powerful valuable brand to own is the question isn't what do they do it's what they what won't they do it's like they do prank parties crew humor they get in trouble but the backlash is the brand that's literally the the headline now would they go for i don't know i don't i don't know about them but you know i'm i'm actually fan of what they do i think they're pretty cool lot we should get them on the pod i wanna hear hear their business i agree i think one of the their manager asked to come on movie and talk to them i heard a story about a friend a a person i know who made sixty million dollars a handful of years ago living in living out of their car now i learned that this weekend what so i know person who made sixty million dollars like ten years ago and now they're homeless yeah dude that's crazy that's not even crazy that's normal bro like jack do sees like you know starts two multi billion dollar companies and then like actively tries to dress like you know a homeless guy like you know this that's the thing you do when you get rich you could then go on some journey to like find the meaning of life in fact i was telling somebody this the other day we were rem it's like dude at the i was dude i haven't seen you in so many years was like when was the last time i saw you i was like remember we were advising that kid on his company and we were both afterwards like yeah but that's never gonna work like you know yeah i a good kid but like you know he'll be maybe he'll be successful in like five years and then his company currently is like a multi billion dollar company and i was like now that motherfuckers is twenty five years old running around like with a huge beard trying to like figure out like basically trying to figure out the meaning of life like oh shit you're on a spiritual journey already damn it you're like you are so far ahead of us now after we kind of we're joke around about how you you know you you you don't have this thing figured out that is the part like the classic tech cliche is to like be like get i made all this money so that i'm gonna live like somebody who has no money that's like the stereotype i i wanna get to your event but really quick one more thing because this is the new cliche so i hate talking about these guys but elon in the wall street journal it came out yesterday that elon musk slept with sergey b the guy started google his wife right and sergei aren't friends at all elon tweeted two things that were hilarious the water he goes this isn't true i've had sex forever i'm an bunch yeah and then the next agencies sigh well you like like a girl and then the next thing that he tweeted was here's me and sergey hanging out right now on a boat and it's them like drinking and wine together like party did he post yes or yeah either he did or someone did it and he rep he replied to it said yeah that was us literally yesterday that's so funny yeah it's so funny so here's the what here's how i was feeling about this i was like alright i saw the saw the news break or whatever it was like scoop on the wall street journal scoop exclusive scoop elon musk sleeping with whatever blah blah blah and and i was like okay that's kinda interesting i guess like alright i got some tmz shit and i was like well pretty sad for like you know the wall street it was the wall street journal it feel pretty sad that's like the wall street journal thing but of course i get it if i had that story i'd i'd publish it too no no doubt then he tweets out like the like the thing like not true and have a sex and months sigh and i was like now another sad thing like first wall street journal disappointed me then elon elon must disappoint me like dude i want my doing there like being cool not like dude that was like my msn like a away message you know just to a cry for attention back in middle school or high school was like man wouldn't be nice to get a like i wonder what a kiss feels like you know some shit like that it's like dude lame and then and i was like well so did the officer turtles just make that up because because that's even lame so it was just like a lame sandwich that i was not into but i just thought it was hilarious how he he tweeted a picture of him in sergey just hanging out i enjoyed this drama i'm here for it i don't care about the cars i don't care about the solar stuff i just like this chap crap yeah somebody had this great tweet they were like elon musk is like you know looking on some pirate shit he's taken over companies like twitter he's trying to like conquer new lands like mars he's sleeping with his friend's girlfriends like he's he's on he's on that pirate shit and i was like oh yeah it's true that's cool if true but it sounds like you know maybe this one is not actually true what's this what's this event by the way we forgot to say on the nope toys they have like their beer which i think is also like a big thing they're happy dad like seltzer or beer or whatever the heck that is happy dad is like everywhere on instagram like it's like the main brand i've seen a lot of people drink it yeah see a ton of so i wanna tell you some things about this event and these are gonna be kind of rapid fire little nuggets you can choose to say the following you can either say that's stupid and i'll simply move on i won't defend it you'll say that's cool i have nothing to add and i simply move on or we could talk about any of these things alright so i go to this event in la my buddy rom who we run our fund together he hosts this event and it's basically like athletes and big shot investors so at this event were like three or four owners of like sports team teams so these are basically like billionaires or billionaire families like legacy families how did you get these people they just wanted to come guess i don't know just cold reach out that he's not paying anybody and it's a free event so there's not there's like no money to be made but this is just like in network then there's pro athletes mostly retired athletes but some active players like kind of like some guys for the lakers some guys from other other teams that are younger guys but then some older guys that are retired and they're like on the next phase of their their business life and they may are doing content now they got like a media brand or they doing real estate or whatever and so the idea was let's get together like fifty piece people from the world of sports and fifty people from the world like tech and business and let's see what happens so i went last year i went this year again and i have a couple of like little stories so the first is i'm gonna tell you the there there was one talk that was good there was there's like a bunch of talks on the day of the conference there was only one talk that i thought was good and the by the way that's shitting on myself too i i was i hosted a panel i didn't think was very good but the one was really it was basic lessons from billion dollar founders yeah so on stage was the ceo of carta so carta they do cap table management they're multi billion dollar company something called oh shoot what was it it's like a a therapy app of the name will come me it's basically like better health it's like a better help but it's not them it's like some of the complex base another one but basically they they basically do like therapy and mental health through telemedicine like online and and then was another the one that was like some hospital software and then there was this most interesting understanding they called relativity space and by the way you could basically tell you know i wouldn't say that the most interesting person at a conference is always the one who dresses differently but somebody who's dressed very differently is almost always very interesting at these conferences last year when i was there i told you i saw this kid who looked like a break dancer wearing in this like tie dye shirt with like a black stud earring it looked different than every other you know suit in the room and it was the founder of bolt who now has become a lot more famous because he like you know went on these twitter ti raids and bolt is a multi billion dollar company and all this stuff but i met him there and invested in his company because i was like this dude is just really interesting so that happened again this guy is the founder of relatively space he's competing with elon his two competitors are jeff bezos and elon musk i like you know no big deal i'm i'm competing with the world's richest man and like second rich basically tim ellis tim yeah and so i'm just gonna share with you two things one is the this dude's company is insane so relative space what they do is three d print rockets and then they send them into space so basically there's a huge huge demand for rocket tree so but the ability to take satellites up to space to do you know some scientific missions whatever and right now spacex is like the number one blue origin which is jeff bezos company is number two and relativity space is number three but they kinda have a a a a differentiator which is all those other companies like to build a rocket they need like whatever hundreds of parts like specialty parts and they might three d print individual parts but like the whole thing is like a very expensive complex structure that where a million things can go wrong whereas these guys basically three d print the entire rocket with only a couple extra parts and and so because of that they're like you know cheaper or whatever he said this line this throw away line he's like so he's explaining he's like you know our mission is to make humanity like humanity multi planetary through three d printing rockets we're one of only two companies in on earth that has a mission of making the human race like multi multi planetary the other is spacex he goes the launch market today is eight billion a year so eight billion gets spent launching things into space and is growing to thirty billion there's really only three companies that possibly can serve this right now and he's like you know we in the last three months we have we've sold over one point two billion in launch in launch sales i was like what dude and he start he started the company he was twenty five he's thirty two now so he used to work at jeff bezos company blew or as an his wikipedia says as an and he was trying to do three d printing there he was like hey i think this is like one of the ways we can dramatically reduce costs and complexity of rockets and it was like yeah nice r and d but like it wasn't the main way they were doing so he left he starts this thing he goes we have eight hundred fifty employees five hundred are x spacex i thought that was literally the funniest shit anybody could say i was what kind of absurd statement is that that's so amazing to me and he's like you know we have a launch site now that was like the big progress last year we have a launch site so we're gonna be doing our first big like like i don't know if our first big our next big launch there there are only four launch sites in the country none have been built since nineteen sixty and we now have exclusive rights to one for the next twenty five years it's like you know he's basically because in this talk he's like what makes a company worth so much because people will see okay i'm a young guy i'm a young guy company not that old and it's worth how many billions of dollars like that's crazy and he's like well here's what we did he's like we hopped into an emerging wave so we basically like there's surging demand for for going in missions in space for satellites and more there's not enough supply no there's basically like not much competition every sort of scared away so in actuality like just going into the space we're not competing with most companies the next one is you know we basically we're like def we have a launch site there's only four of these none have been built in like you know sixty years and and we have we have one them and so like you know we do wanna do this talk what's does that to do the billionaire there lessons well these are lessons what does it take to build a billion dollar company these are the core elements like def ability that's you know that's one of their mo the next one is like this like this extreme imbalance and supply and demand dude how late unless you feel if you're like a a software guy like carta like following this guy you know what i mean each had to say their thing so i'll tell you what each of them said so this is what this guy was saying alright the next guy the the telehealth guy or there's not telehealth health sorry the hospital software guy here's what he said you'll like this his was simpler he's like he said yeah like agree with all that stuff here's how we thought about it we need to have five hundred salespeople people that can sell a million dollars worth of product a year or two hundred fifty oh oh sorry five hundred i can sell half a million a year or two fifty that could sell a million dollar as their sales quota up per year so we just work backwards from that alright what features products and like people do we need to like let a sales like get five hundred salespeople that can sell half a million dollars year of like sales code like first is that even possible can the can this market support that yes the market is very big hospital spend a lot of money in health care and in our category they spent more than you know much more than that okay cool so it's possible then he's like all of our product team they know they work for sales and i thought that was very different than what most people say he's like mo silicon valley loves to preach that like product is king product is the god you just need a great product he was like rebuild great product if it's gonna help us sell better and like we build great customer support so that it helps us sell better everything is in service of sales so i really like that guys kinda of like one liner approach the carter guy basically was like you know we he's like here's how i think about it he's like you need you need to he basically he's like you wanna find a multi billion dollar wave if you're gonna be a billion dollar company he's like to find an emerging wave so for example the the telehealth guy his is that his was that mental health coverage was now required so like a bunch of i don't know if it's like insurance companies or companies they were now requiring that like mental health is part of a health care package he's like that change he goes second thing that change was mental health is getting des ties you're seeing all kinds of famous people talking about mental health it's not like this taboo subject like years ago it's only inflection so there's like regulatory inflection which is like alright now you could do telemedicine that's a new thing there's cultural inflection which is wow it's not weird we were to talk in front of your camera anymore and like make a video there's techno technology techno technological inflection which is like oh wow our phones all have gps so you wanna like look for different inflection right exact that's exactly what he was saying and the last one he mentioned was like the pandemic was another inflection because it forced everybody if they needed a doctor visit to do it to avert video one so it's like a everybody had to try it for this two year period and so video visits and telemedicine not now the hospitals know they need to have it doctors know they need to be willing to do this and patients have like tried it once alright the next thing he goes is he goes team he goes billion dollar companies are almost never bootstrap so you kind have to know that going in like if you're gonna build a billion dollar company you almost certainly are gonna raise money because you're gonna hire a plus players they need to have an a plus mission and secondly you need to have a high velocity customer acquisition model and i just thought that phrase is very good high velocity customer acquisition model is it's something you could just kinda ask yourself do i or don't i have a high velocity customer acquisition model every business wants one pretty much and you gotta say like okay what's our current velocity so at what rate are we currently adding customers how high would it need to be for us to get there and like what are we gonna do to make this this little wheel spin faster alright but let me i thought that was good those four guys those four people right for guys yeah yeah did were they a tired and exhausted looking and b do you think they're happy alright i we'll give you the scale the mental health guy honestly looked not tired and happy he was like fit he didn't have like crazy bags under his eyes he like spoke with energy and he was like sitting up upright that makes sense checks out carter a guy he looked calm like he didn't look like he was facing death but he looked like he like had been facing death for some extended period i he he has five months a hunch over yeah like you know i could tell he wasn't in bad shape at all but you know like didn't look like y he was spring around with energy necessarily right space guy that guy looked like he just walked you know it look like you just walked out of a room you know like those scenes in game of thrones were like oh shoot we're going to war and the guy that gets up and out of his bed scramble like four nude women and he's like oh okay yeah let me just go do my next thing that's how this guy left he had the swag of a guy in game of thrones who was just sleeping with four women four beautiful women he had the turn in lannister energy he and then that's when he was like yeah billion dollars in sales in the last three months and like you know we have five hundred x spacex employees yeah they leave elon to come he seemed like he was that's the energy he was carrying he looked happy damn well fuck that bad i was sitting i i was sitting with them at lunch and he was asking questions to everybody else and like that was one of the real most that was one of the coolest parts of this event i don't know how they did it but nobody had at ego like everybody who was there i don't know if they just filter people out he goes or they just like everybody got the vibe which is like everybody here is equally valuable be curious about others you're not just like the star and all these people used to being the star it's like yeah you're you own that in that that nba team you own that football team or like you're like this superstar like you know the guy on my panel with me i think he had like you know ninety million dollar hit had a i you just signed like a ninety million dollar contract because he's like one of the highest paid nfl players and the guy was like dude i'm just here to learn man i would love to you know subscribe to your newsletter and blah i'm like wow this is incredible you are gonna go so far in life because you are obviously skilled and successful but you're so humble it's crazy damn how many people were there about a hundred hundred twenty maybe rom organize this yeah so basically rom and then tribe which is like a vc fund tribe was one of the hosts and then t g which is like one of the biggest private equity companies in the world like is this guy manage like hundred and twenty billion dollar what why is this guy working with you bro i always have that terry energy regardless of what what my situation is holy crap this guy's amazing well that's badass ass that was in la i in la i'm a give you a couple of other things that i i took away from this ben so ben levy who's not producer ben my business partner of ben he has a superpower that we talk about now and have i told you about his superpower his superpower to me is people just tell him shit and he just smiles and laughs and then he uses it it against them if if lights to fucking trust magnet yeah i don't know what he does everybody trusts him like man i've known you for i don't know how long or like eight years we've spent time together we've forgot through ups and downs adversity we've i've seen each other whatever we know each other very well you might have met ben twice in your life but even he will be like if if there's something interesting or something going on you like text ben like my business doing awesome or something like that and he just has that pull with people everybody wants to talk to ben everyone wants to tell him what he's so enthusiastic i don't know what it is but i saw a super glass i'm tell you a little story here and i don't even know how much we can take away from this i'm just gonna kind of explain that it happened just so that just because i think it was amazing and because i think that if there is a way to learn this skill everybody should learn it i'm trying to learn it myself i'm talk out a loud about it so we go to this event at the event i get a text from ben ben sitting across the room we we split up at the events we don't always just sit together just only talk to each other because that's kinda of defeats the purpose so and he's like you know the dude next to you he's awesome and i go who he goes he goes that's chris johnson or that's the guy who he trains like some of the best nba players on the planet and i was like oh really like i'm a big nba fan i was like i i don't know this guy like he must follow him on instagram like ben's is like even deeper down the rabbit hole so i was like cool like i know what to do that information like i guess like if the opportunity kinda presents itself all i'll go introduce myself like and i have nothing to yeah i i don't know how to force my way and he seems busy right now but okay ben does something where i don't know i know what he did but he approached this guy ben approached this guy and he starts talking to him and i i think two things happen i think number one in a room full of the guys who are usually on screen this guy who himself is obviously like a heavy hit in his space a lot the average joe did not know who he was right like every tech nerd who was in there doesn't know who this guy is even people who like sports probably didn't know that this guy's like the you know the skills trainer for all these type guys and i'm talking about like this guy will train with dwayne wade and lebron james and like other guys like that like the top of the top and ben goes up to me i dude follow man i love your videos it gives them a compliment they start chatting a little bit i don't know what ben said but i think i'm gonna skip to the end i will fill in the middle the end is the vents over everybody's leave it and people go into the airport this guy comes up to me he i'm talking to ben we're we're figuring out if we're gonna get our uber he goes i knew i was coming to this event for a reason but i didn't know why this man was the reason he points out away and i go what and i was like what do you mean like what did he do he's like i don't even know man he goes this i am so happy i've met this guy ben i will always remember our conversation he goes he said something he goes like he goes he's like he's he's like bro brother anything you need anything you need i got you and i was like and he this is not the type of guy he's not sc this is not this is a guy where when words come out of his mouth they mean something and i'm just like i'm just in there i'm not even laughing i'm not even asking questions i'm speechless i get this look on my face like what the fuck did you do ben how did you do this again and ben still he's a smiling you don't even say anything back to this guy he's a smiling and i go i go what i go what did he i go what happened at why he goes i guess i don't even he goes i don't even know he doesn't even know the spelling he's under he goes i don't even know but he goes you know i'm a trainer man i work with athletes when they need something they call me when they're when they're slump they call me when they're trying to get better to call me when they want their contract they call me i hope these guys get paid i'm always helping i drive to this guy's house i drive here i fly there i do this i do that i'm always pouring into other people he goes ben you filled me up you pour to me man and i was like what does happened i was so amazed and the guy goes the guy goes when you flying out and ben like tomorrow he goes come train with us tomorrow ben goes with them the next morning to his facility and does a session the guy spends two hours correcting ben's form there's other nba players there he's locked in the bed ben sends me this video he's wearing like a fucking weighted vest he's got like glove on his hand because this guy like invented a shooting glove he made a experience out of it for ben and i i really appreciate like this guy didn't have to do that that was incredibly nice of this guy he was just very like i don't know it was very like you could see why this guy works to so many people because there's something magnetic about this guy's personality what's his name but two magnets met dude and but i don't i i don't know how i don't know what ben superpower is i don't know how he does this consistently these sorts of things happen where people are just very attracted to him in this way i don't know what it is but he's amazing it's you know who else is really good at that me i'm fucking good at that i'm good at that you are good at it can i tell that good but i'm good yeah this data is wrong every freaking time have you heard of hubspot hubspot is a crm platform where everything is fully integrated well i can see the client's whole history call support tickets emails and here's a test from three days ago i totally missed hotspot hubspot girl ahead him so yesterday we'll talk about a second but yesterday i did an interview with martin sc and and i wanted to go well i was like yeah okay you y i think people could be interested in this let me do a good job and i'm five minutes into the interview and i find myself doing the like bullshit socialize i'm like yeah i'm like smiling i'm laughing i'm like so that must have been hard for you to blah blah and what would you say i'm just like falling into some fucking like script like i don't know what i like became some character this like generic podcast character and literally the thought of my head was sam would never do this sam like he's he he said something he was was talking about like yeah how he like he's like yeah dude i i i got a contra band cell phone i was on the internet the whole time i was in prison and i was like and i was like i was sorry to and i was like dude if no you what like you know what i would ask right what what websites were used like what were you what were you saying you even like wait what how do you get in into do like get it like had to put it between your butt cheeks and you would've have said something like that to kinda disarm him to get him to share an interesting nugget and you would have just genuinely were like wait what the hell like hold on no and you would have just reacted like a normal person rather than like that's fascinating you know i'm curious to hear your thoughts on a bubble blah it's like dude that's podcast versus real person and so i i like literally switched into sam mode and i started being like i was like what you and then he shares us in hillary hilarious saying he's what he goes yeah dude and you you you would have been like how much was it i was like how much you get the phone for he's like dude he's crazy he's like you have to buy these things for like thousands at all he's saying i've been facing thousand for one phone and i thought shit this phone must be made out of gold because he's like but you have to do it because to get the phone in they gotta a grease you know one guy to get one guy to get another guy you got bribe five guys to get this in and so like you know you gotta pay that vic and he's like most guys i was what do you use it for exactly your question he goes he goes most guys just get use it's for porn he's like he's like me i'm i'm on github and like iconic academy and porn i did that too but like you know i love know the guys using this for like advanced math also you know under the covers listening to this and that little magic moment that came out yeah it was great that it doesn't happen that doesn't happen unless you kind of act the way that you act that ben acts where it's like yours a little different yours just like you get to like real talk really fast ben just kind of like seem so curious and earnest i think that people really like they like how genuinely interested he is in their life and how he how helpful he tries to be without like seeking anything or talking about himself have you read the book how to win friends it influence people i read like the first chapter where it was like the the people's favorite word english like their name name and i was like this is great and i that book that book like changed my life and in one of the chapters he talks about how there was a story of a man like sitting with the with a young guy and the young guy like wanted something like a job or something from the from the older guy but the young guy you know used dale carnegie practices and basically like he just listened to him the entire time and you know the older guy did all the talking and at the end of the the end of the conversation the older guy goes wow this is the best conversation i've ever had with anyone ever and the younger guy was like why i didn't say a word so but like that that's funny how that works and the older guy goes like you know you should we're friends now you should come in like apply at our company you know like things like that and that like changed my life when i learned when i learned that strategy and so when i wanna get stuff from people i usually amp them up so i'll do one of two things one i'll either insult them a little bit like if i know that their business is doing a hundred million in revenue be like that's that's a nice little business but you guys be like fifty million like and and then they're gonna like tell me the exact so like make them little or the thing that i'd do more often than that is i just encourage on like crazy like wow you did that you are so amazing you're my hero dude how did you do that you know and they'll like start like gosh and i'll just make them feel really good about themselves this sounds manipulative which i guess it is but i don't think it's a bad manipulative but yeah it works yeah the way i put it is like you go to these events to make connections with new people right that's the point we wouldn't go to an event if it wasn't for that but it's kinda hard to do that i find myself like feeling uncomfortable in a lot of those situations you know like okay i introduce myself to this person how do i quickly you know like are they interested me i them there's very much like like a dating component to that to this like a speed dating component to these events and you sort of see their eyes start to wander it's like they're clearly like looking for the next conversation you know the the bathroom or some excuse to get out of this sort of thing or you're like or you find yourself tuning out because you're like oh shoot i'm just kinda judging them like really quickly like everybody's got something off i just wanna i i should be in the mode of like finding out what that is rather than like looking at their badge and trying to figure out like are you you know valuable at this conference or not that's sort of stupid way to do it but like i am fascinated with ben and this guy chris they're their ability to connect was so strong like the way chris talked to me too i felt like a friend of his within two minutes and it's not because he was manipulating i mean no he's just like that's his energy he carries around so if i think about why has he been able to connect with these athletes to everybody wants to connect with them everybody wants to connect with lebron james everybody wants to connect with kevin and durant wants connect with duane how does this guy do it well obviously he's gonna be good at his job but that's not enough you also have to have the peoples skills he told me a story i think i could share this on here by the way he wants to come on the pot i'll tell him to come on but show he's only me the story so i know if you pay you probably don't pay attention to this but did any of the people he met listen oh yeah there were some people who listen to the pod got them yeah not a not not a ton i would say but like definitely a few one of the franchise owners listens which is kinda really and so or like he had listen i don't know if he's super regular but so so okay so he was so basically this guy was talking about the the trainer he was talking about like fear and so he so he was like he somehow we got on the topic of fear he's like yeah man i like i work with these guys in the gym they can hit like you know whatever eighty ninety ninety three pointers in a row like eighty ninety percent but in the game it's obviously lower and sure it's the speed is there the defense is a little tighter but like take free throws there's no defense there's no speed still the guys in the gym perform one way and in the game they form another and it's because there's a huge mental component to this he's like so i train their mental just as much as they're physical he's like you know lebron recently went to play at this thing called the drooling league i don't know if you've ever seen this but it's nice like it's a downtown la it's like in the hood basically truly lebron i don't think it's ever played and it's usually like kinda like former players or like fringe guys journey man guys who wanna make a league the very good at basketball but they're not like stars and lebron was like i'm think about going and dropping in and just playing and and this trainer was like that would be awesome man that would like mean a lot like i think it would mean a lot to the people i think you would you would find a legacy thing like just it's like one time kevin durant went to ru park and he played in ru park he dropped like fifty points or something like that and the crowd like mob and they just like ended the game because the crowd just rushed him because he was being so awesome and they just like hit three from from the half hour basically like he just gets mob by people he's like this very memorable thing and so the guy was like you should do it but like lebron has a lot to lose at something like this right lebron already one the best players in the world already one of the richest most famous athletes in the world he doesn't need the fame he's not gonna get any money he's not gonna get better like just by playing this one game with people who are worse than him like and there's plenty of things that could go wrong like he could get hurt he could get dunk on are embarrassed in somebody crossed over in some way like you know that sort of thing or he could just like missed shots and like man he went and it was like dude you couldn't even it like he weren't your in and all that like you know it wasn't like hype so he had something to lose and when he decided to go and then the the trainer was she he like pulls up his cell phone it's like the nba all star gave is his imessage like just one star after another he's like he clicks the text message with then me he he's like he told he's like i told him your victory is in your vulnerability like this you felt you were vulnerable that's why this was a win for you because he he went it was amazing everybody he loved me he played super drop forty points and like it was awesome and the k viral and instagram and people really respect him it he goes you've remember that your victory is in vulnerability and he looked around the circle he was just psych remember that and all of us were like nodding like yes sir i was like i will i what do i need to be i will take my close off right now and be more vulnerable if it helps me you like fun vi you know like but he was really inspiring telling these stories and so i love meeting people like this i love hearing stories like this and i love getting these golden nuggets these little things you can take away that like you can use in your own little your own life you know what my takeaway when i hear this shit is is dan these things guys are cool i wanna be fucking cool like like i wanna stick i fuck you had to be cool i just google at amazon how to be cool where's this book i need one of these books i don't want i want men to want me like well i by young man yeah how do you be cool dude where's that book i how to be cool i want that this guy read it i wanna read it too that's crazy one it's read that book too yeah i'm so en when i hear people like this i'm like damn they got a good stick i'm me tell you one other little nugget here do memorable things i wrote this down what does that mean i went to the conference last year i went this year in between i've like launched a business of you know the podcast is grown blah blah blah just with the number one thing people remembered before at the conference this year like e commerce stuff oh last year this year this year they're when they when they're like oh i remember you talked about x probably investing the michael jordan house thing that we talked about in the podcast wait really the idea of buying mj house so two things happen that went kind of semi viral and the sports and sports media sports agent oral people shared that clip like remember the twitter clip has like hundred thousand plus views yeah people shared that with like in people i think like the tiktok thing was like millions maybe here got share with a lot of people they were like oh i remember you were gonna buy michael jordan house but happened with that and they were like it's like dude do you remember that from over a year ago and like i'm done a bunch of other things way more seriously that was just one brainstorm with sam about this idea like that's crazy so that was the first thing people were remembering me for that then then we while we were there ben took a call to potentially invest in this company and and i'm like cool what's this guy's background and he the guy's done many things ben goes you remember the taco bell mexican pizza dish i was like kinda i guess like yeah i know it exists he goes they took it away off the menu and people like like it were outraged on social media and this guy got like a million people to sign the petition to bring it back and they brought it back and i was outside what he was known for and well that's what ben remembered like this guy done bunch interesting things and they again like three guy of three stories like that and once don't you have like three stories like that it's like alright i need to know this guy and i feel you do that really well too you have these little things where it's like the hotdog dog stand like calls you know sam's wiener as biggest as baby's arm or it's like you know the pawn star the pawn stars guy the pawn shop thing or like i feel you have these things that are like that these little nuggets are stories that are like they're memorable but not for the thing you actually spent years of your life building yeah but dude the problem is that i'm like trading on old stories i need to do some cooler shit now i'm like you know we gotta like do some stuff i gotta do something well i think that's the thing is like do more memorable shit because these punch above their weight know they don't take that long i that that hard to do but i was gonna do like the other day i thought maybe i would like spend three weeks riding around on a motorcycle i was like that's lame i already get that i gotta i think of some i gotta do something cool you know right i think i'll maybe i'll have kids next year i can do something i gotta go out with the i don't think you understand what i'm talking about let's do something cool man we gotta do something cool let's do shit yeah i think there's a bunch of things that would be cool to do but they don't make any sense and what i'm learning is that those things are makes sense just on a different timescale scale and you gotta in a in a different weird way and having the having that little collateral of like cool shit that you could talk about is worth it i thought about walking across the country and i was like that that'd be that'd be pretty sick and then i kinda like thought about like playing it out and i'm like pretty far it might take like six months well like i don't know like you just listen to audiobooks books all day like i don't know like i i you know what i mean i gotta think of some something like kinda economy or authentic right like extreme for extreme sake doesn't work because again you don't know if these are gonna pay off or when they're gonna pay off so you gotta do it where the the the the active doing it or talking about it or like that has to be itself enough for you i was like maybe just like use twitter and like see if i can hitch hike from like new york to california i don't i gotta figure out something i'll i'm gonna figure something out but this stupid podcast i gotta be or all twice a week to record it holds me back i thought about walking across and c country i gonna have like gotta carry on this lame ass mic for the stupid podcast but i gotta figure something out special hilarious yeah was doing another the topic you remember how he tweeted out that thing about his hassan how do you spell out pronounce i say min h yeah comedian yeah i tweeted out this thing that basically i like saw him walk by me and i and grabbed him goes what's up man and it wasn't him and it was really embarrassing you know i've never like really talked to with him did you give him my number yeah he like he texted me he he was like this is funny he's like i give you sam's number and i i'll text him and then i i send him your number so i'm getting dinner with him and it's gonna be the first time i i didn't get to meet them when you do that podcast but i thought that was also a cool example of just like these cool things just happen when you when you take all chance would you say that maybe your victory was in your vulnerability here by sharing some embarrassing story but sharing this a embarrassing story right it looked like a racist yeah yeah alright he was in your vulnerability baby and it was if you hooked it up so i appreciate that yeah it was i'm gonna i'm gonna go hang out with him you you guys are like homie right yeah i really like him we you better be funny dude i'm not it's that like you gotta go one way or the other if you're gonna hang out with the comedian you've either gotta be like funny or he like blatantly un funny is he funny when you're like just hanging out with him yeah he's a funny dude shit i'm not prepared at all i gotta go read a book this is why i need that guy book fucking try to be hot stand no i can't do that either you're closer are hot funny that's still a far i'm average at i'm i'm you know i'm average at best like it's are rich trying to be rich and started dude i'm still six out of ten on that too i'm just like this six across panic of meeting the panic of meeting famous people is so funny to be like i just think it's like a hilarious thing that happens when people people be refunded we people be famous all their instinct is like to just like throw all all good common sense out the window and start behaving like an idiot dude it just sucks being a seven at everything you what mean i'm just a seven at everything so always the bride fit every right always the seven a jack of all trades a master of nine i'm just as fucking seven neither like it just doesn't work out yeah you're you're a hard seven yeah i'm no i'm a hard seven alright that's the pod we'll talk to you y'all later