Is Time Out a Billion Dollar Business? - Plus Russian Stocks, Right-Wing Media Sites, and More

Date
Duration
18 min
so listen to this you don't get out of your house so this maybe won't mean anything to you but have you ever heard of buy no time out i know time out i've i've read time out so time started in the sixties you know that it's from the sixties it's like been around forever and it started as like basically a magazine and then a blog whereas like local markets but what they're most known for now have ever heard of the time market no what is that okay so they like restaurant stuff right is that yes so tell me what you know about time out so i lived in london and i think there i used to pick up time out and i lived in boulder colorado and it's like you know if you wanna see kinda like what new restaurants there are kinda like get reviews of restaurants it was like it's like your friend who's a foodie who will like tell you what's up like oh you gotta check this place out oh it's great this is a great plate for place for a date and it kind of and then they would release it at like i feel like it a lot like maybe every week or month or something it was like pretty frequently updated and i think it's use it for that yeah i was like free i was just like sitting around everywhere and i just i can visually see that red it's like it's like a red logo right time out yeah so it's a pretty timeless brand it's been around for a long time it started in england actually so if you lived in london it was probably most popular there but basically in two thousand and fourteen or maybe twenty eighteen they started doing this new concept call a time restaurant or time market so google time market and you'll see it but basically what they do is they went into i think the first one was in lisbon where i was this is i went to it and when i was in lisbon but i've gone to it in miami they have seven markets now but basically what they did was they went to like a touristy place and they found like the twenty most popular restaurants based off of their blogs and like what all the touristy stuff like oh you gotta go to portugal so you can taste the coffee from here a croissant from here and like some from here and they basically just created a food court like in the middle of the city and they gave twenty restaurants different stalls and so when you go to those different city i went to it in miami miami was cool because like you know miami they say you gotta get a coupon from this place you gotta try the cuban coffee from this it's like get get it in a cab just to go get the sandwich yes and so what they did was they set it up so you can go to this one food court and you could try all of the famous vendors and the famous restaurants and i went in lisbon i went in portugal and it was awesome and it was packed this place was packed in time out i like you remember time out being this like free thing and i'm like that's kinda neat like i don't have a brand affinity towards this but when i went this place was jammed packed with young people and like like young hip looking people and time out i didn't think as a young hip brand and i started researching this and so time out they're publicly traded and their market cap it has been obliterated in the last three years because a their digital media like went to ship because it was mostly restaurants advertising with them and b the way that they a lot of investors thought that they were gonna grow and get big was through these markets which also were basically closed down all of two thousand twenty but they're killing it right now this place was packed and so basically they have a hundred and sixty eight million dollar market cap in two thousand nineteen they did about seventy million pounds in revenue so what's that like is that times two for dollars is that like one thirty it was yeah i think i don't know if it's still that so somewhere north but in two thousand twenty one they only did forty million in revenue however point three x now one point three okay so that's they they they were doing the equivalent of over a hundred million dollars in do but check this out in two thousand nineteen pre pandemic their time out markets did twenty three million in revenue two thousand twenty only twelve million but they only have seven locations which means each one of these food courts does three million in revenue and the reason why so they have them in lisbon miami new york boss in chicago montreal dubai and they've got some coming up in prague at a couple other place the reason why this is interesting is a this is just awesome i think this is an amazing example of a company that has a digital media presence that's doing a really good job of diversifying two this is a really sick business because if they're only in seven markets and they're doing yeah you know twenty three million in revenue like there's easily a future where you could imagine fifty or eighty of these in you know a variety of like you know touristy city kinda cool right yeah this is one where the actual experience sounds fucking awesome and so i kinda want it to be a great business and i bet in actuality it's like a good business it's not a great one but it's also like something that of anybody could spin up as a side hustle you know like if you're in durham north carolina there's every city has like you know fifteen twenty spots that are like oh the ice cream over here and the you know the the sandwich over here and all you haven't tried the bond bonds over here whatever right like every place has that collection of stuff and then it becomes kind of prestigious to be picked and all you're doing is basically making a pop up tent that's like a food court instead of you know sa and ci you're putting in like cool hip places right in fact this place should actually just have a ci every four stalls because that's what people really want but you know besides that you know i feel like this is a great this is a great little side hustle that i think anybody who's a foodie could create i do pretty well with i thought it was so fun and when i went there i was like oh this is brilliant and so ended up going there when i was at portugal i wanted to go there was just like every day i'm like let's i'll just go like i'd rather just go here every day it tastes all like a little bit of food i'll spend ten dollars here i on this in miami like i would've have paid a hundred dollar all you could eat just to like walk through this and be able to grab stuff you know like at all you can eat past yes it it's it's awesome and i went to this and i realized how much fun i had i went to i did the in miami too i would i'll totally do the one in new york but i thought this was such an interesting basic simple concept and they pulled it off and it was really fun and i think that this is actually i think it's saying i don't know if they could be an amazing business i think that time out though they could be worth over a billion dollars in the next two years once they like open up right now they're only worth one sixty eight that's pound so it's like two hundred million stock tip i i feel we got a stock tip here no i'm not saying that sam flash the buy signal hard analyst sam projects time out i i want this to get aggregated by like some random reuters you know like you know motley fool is gonna like turn this into into a article here alright and then i forgot to tell you this but this is the most important thing i can't believe we didn't talk about this earlier to be honest with you because if you're listening to this and you like what you're hearing right now and you haven't gone and subscribed to the my first million podcast wherever ever get get your podcast that that's the thing you gotta do there's nothing more important than doing that right now and don't do it because i said to do it do because you wanna do do because that's who you are would you buy so would you buy any russian stocks right now they're getting crushed obviously no just because like i'm not i don't wanna make i don't wanna like try to make money off this opportunity i know that's okay last brand but you know i'm on board with that but i'm on board with that but like like let's say beyond that let's say like you act let's say you're russian and you're actually in favor of this war and you're just crazy and you're and do you think that would you have faith in the russian stock market well a lot of these were getting close to zero like you know like the like real businesses were like dropping you know fifty seventy eighty percent and so yeah you know you're getting tremendous value so if you're a citizen there and you're a believer and you know you don't wanna be in the local currency anyway so you need to you'd rather you just hold me you can either stay in the rub or you can take your rub and turn it into something else i'm gonna always take something else and there are options on something else got cut off like okay you can't get dollars you can't get crypto you can't get you can't get different things so what are you gonna buy and you know so because they were limited in many ways across the some like there was like you know they they stopped the amount of rub you could sell and so you know if you could get into stocks hey it's better than better than staying in in the the paper yeah it's interesting i i i wouldn't buy a russian company just for the same reasons that you said but we did the episode in the oli arts and that was like a once in a lifetime opportunity where russia was going from communists to someone what capitalists and in my head i'm like this might be another one of those opportunities where you could like buy like the equivalent of exxon in russia which hopefully likely won't go or i don't care about hopefully but it likely won't go away but you could get like a a huge discount alright i got a couple of things for you but first did you see this thing about the right wing site that went viral which one okay so check out this i i wrote this thing on the on our right wing side viral it's a link to a tweet so this guy jed leg which is just a john to be a fake name a judd leg he says a far right website launched thirty six days ago and it's already more popular on facebook than the washington post the dc inquire has executed an audacious scheme to manipulate facebook's algorithm and ad platform and meta is letting them get away with it and so basically the article talks about this publication that was created so let me it's called the dc inquire and they'll have articles that are like you know the you know like whatever the freedom con is on the verge of victory in canadian provinces right and they will get a bunch of people to post about it and what they showed was that and so they so they got like all these right wing pages that are like in impeach joe biden or i love america keep texas red save america and they were all posting the same thing and so that should be kind of like basically like a coordinated kinda like ad campaign or whatever and it started to get really really big so the page this scott brandon gill created the page and you know it has like i don't know over a million you know like a million followers or something like very quickly and it's all run under this like yeah it's basically like this this right wing thing they got popular there now you've told me about this before which is that cons extremely conservative or extremely liberal sites we'll get very popular very quickly especially on facebook but and i was pretty surprised to see this yeah there's a butt here liberal side like yeah obviously polarized on one side as well conservative does significantly better because this is a principle that is always true which is a group of people that feel down and like feel like they're underdog they band together and make it in an outrage does more for sharing and in america so there's like groups like minorities women a lot of like far right conservatives because media is typically left they think you know our voices is being stopped out and so they band together so if you go to hu poe and you go and look at the comment section and then go to bright bar and look at how many comments if you to ever been a b bar dot com yeah i've been there go to bright bar and just like click a random article and look how many comments sometimes it's twenty thousand comments it's crazy so i totally believe with this website and i'm by the way i'm looking up dc inquire i googled it i don't see a website is it literally just a so basically it looks like what he's done is basically created like a web of like accounts that are kind of all the same so so basically it's like there's the guy's personal accounts get brandon gil and his bio is like you know i'm the founder and editor of dc c inquire dot com so that's the that's the url dc inquire with a it's the e e n q and it's like his bio is patriot period proud west texas and period businessman finance rancher conservative christian dark myth husband it's like bingo you know you get you hit all the words congratulations by the way sam you are also rancher you're husband i like most all those things proud yeah did what's is he also a fan of fan of corn dogs because i just got like perfect it's like horn dog auto you've been best blood here something in the way yeah so so they like two talk two so then he's got like basically a whole bunch of other pages so i think red wave i love america all those pages that have mentioned i think those are his pages so they've all been built up like one's at a million one's at six hundred fifty thousand one's at two hundred thousand and he's running ads that were are like if you go look at brandon and gil ads in the ad library so if you've never done this by before by the way it's a made like one of the best tools available to any internet person is if you go to facebook dot com and then you are just good facebook ad library and then you could look up the ads of any brand what ads they're running so if you look at the brand's he's running it'll be like a picture of joe biden like talking at a rally like kind of confronting somebody and it says if you want joe biden removed from office tap the big thumbs up in the right corner and so it's like you know it's clearly like running political ads that are not marked as political ads basically so this guy's point was like oh they're he's getting away with it you know facebook you know you need to shut this down what i thought was interesting was did this would be an amazing little prank like if i mischief or i'm just like someone out there with like i shit head with too much time on their hands here's what i would do i basically do the same thing i'd make a extremely conservative site and i would put out some articles and i would get the traction and i would do this for like two months and then the third month i would just pull the rug on everybody and i would just switch to it extremely get a liberal lgbtq website with the same email list and i'll just switch everything overnight once i get all these people subscribed which just make sure would make the news there's yes and then and then that story of the prank pulled would create a new cycle of its own and then you could basically go get any job you want in any marketing apr or whatever agency because you can be yeah i just i did this like instead of sending your resume out and cover letter like do a stunt that knows your knowledge of how the internet works how media works how p works how marketing works and you know you'll impress a lot of people with your ability to like pull off a stunt like that that's actually how buzzfeed started too was john par would pulling stunt like this i think he did it with nike nike what was it again i don't remember exactly but he basically said he revealed like an a a fake easter egg so he said like i think it was like if you do something with this pair of shoes so something happens something like no no it was it was an email it was like a sweats okay so here's what it says oh so he goes to nike had this feature personalized id or you could like write your name i don't know if you did this i did i got my name on my shoes i thought it was so cool he goes so he writes an email you know from from jonah per eddy to nike id personalized at nike dot com he goes greetings my order was canceled because my personal nike id does not but my oh no my order was canceled but my nike id does not violate any of the outlined rules in your message so the personal id on my custom shoes was the word sweats shop sweats shop is not a name of another party's trademark then able an athlete blank or profanity i chose the idea because i wanted to remember the toil and labor of the children that made my shoes could you please ship them to me immediately thanks and happy new year jonah per and so then he sent that obviously that's not gonna go viral as an email but he screenshots that and started getting it and put it out there and then that got like kind of like a big news storm going and he was doing stunt like this before creating buzzfeed and kinda showed this guy knows how to make the internet you know how to tickle the internet and he he he he did it well one of my favorite things to watch on youtube as these videos where people will do one of two things they'll go it's usually always political stuff and they go to someone and they say isn't this outrageous this person said this thing and they'll read what a person said and go do you don't agree with that you and like no i don't agree with that at all like i'm a conservative i there's no way i and be like oh well this is what donald trump said or like you know like they'll do something like that well they'll like make you disagree with something that you whatever and then they'll or they'll do it and they'll say do you agree with this and they'll read out like a speech from hitler and they're like yeah i i totally agree with that and i'm like oh hitler says so it's not it's it's it's and it's actually not that fair to do that but well they hundred people and ninety six have like a normal reaction and then the four that fall for it it's like they stitched those together and it just makes it look like everybody at this trump rally feel is dumb and makes this mistake and it's like they kind of make new yorkers or rally you know participants or teens like are millennials on college campuses they'll make them look like idiots because they'll right all you gotta do is you talk to enough people you're gonna catch five people who fall for the the trick right it's like bo rat right like when he does these tricks are these stunt they do go viral and they do make you know the other party look bad but they don't show you all the people that didn't fall for it and don't believe that and didn't say something stupid in response

Episode Notes

Shaan Puri (@ShaanVP) and Sam Parr (@TheSamParr) discuss why Time Out is a surprising business that could be worth a billion dollars, whether it's worth buying Russian stocks, and what Shaan would do to build a large right-wing media property.

-----

Links:

* Time Out - https://www.timeout.com/

* DC Enquirer - https://dcenquirer.com/

* Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel.

* Want more insights like MFM? Check out Shaan's newsletter.

-----

Show Notes:

(01:30) - Time Out

(8:25) - Russian stocks

(11:30) - Right wing media sites

-----

Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.

-----

Additional episodes you might enjoy:

• #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits

• #209 Gary Vaynerchuk - Why NFTS Are the Future

• #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto

#169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett

• ​​​​#218 - Why You Should Take a Think Week Like Bill Gates

• Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More

• How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Get the My First Million Business Idea Database

300+ ideas from the hardest-hitting episodes.

Steal our Business Ideas