Is The Rock Going to Make $1B+ From Tequila? + Placebo Water, STR Update, and More

he text me he's like you know i just expanded the vision for for what i'm doing he goes this is eventually gonna be the next black rock bigger than black rock i think i can be a trillion in the next fifty years oh my gosh alright what's going on not too much dude we is the last episode the ryan holiday one yeah what did you think i wanted to debrief that real because i thought he was really great i think i said this maybe i don't know if it was on air if this is afterwards but he he felt to me like one of the happier more calm and peaceful people that we've ever had on the show he just had this vibe about him like he wasn't like a lot of people come on the show and they're trying to put on a show they are trying to perform or they're trying to kinda play up something they're doing trying to sell you on something they're trying to present themselves as bigger than they are and that's not just on the show is life and or you meet somebody in there kind of like you know they have the disease of more more and more and more and i know it because i i have it myself in many ways where i kind of want you know more success more whatever and i just felt like he was a guy who was curious about certain things like to do certain things but didn't have this like he didn't seem like a itchy person didn't there's all these issues all across his body that he's trying to scratch he seemed at ease and thought that was just like one thing that i don't if it comes across at a podcast because you're listening to it you see the guy you don't get necessarily pick that up but that was the one thing that stood out to me i think he's really like that i've i've been friendly with i wouldn't say we're like close friends but friendly for a couple years now but neville and noah are all really good friends with him and they said that like he pretty much just stays at home most of the time like if you wanna see them him you gotta drive out to his farm and like he's at home body and he like just knows what he likes and he and he does it yeah and i i thought it was interesting because his reputation at least for me in my head i the image i had in my head was this guy's is like this internet marketer growth hacker which is like usually one breed of person right like this like that comes with a certain certain package usually and then you know had this like kind of he's an author and then he has like but his books are all about like kind of interesting things right he it's he's not writing boring normal calm books he's writing like conspiracy and how the media has messed up and then like you know trust me i'm lying right like these provocative books and then he had the daily stoic and i was like oh okay reminded me a little bit of like you know like tim ferris i think is kinda like this where temporary started off you know selling brain supplements which is again like an internet marketer type of thing you know it comes with a certain package to to create a brain supplement company then second to that was like an author and then you know now is like extremely zen and like into mindfulness and detox diversification and digital detox and moving away from san francisco and you know was just trying to get away but like even peep usually when i find people who are g towards things like meditation and stoic and you know micro dosing psychedelics they feel like they're still on the search for that calm he felt like he found the calm and that was kind of the distinction i think i was en of him for two reasons the first was he said that he dropped out of college because he wanted to be a writer and he is a writer i was incredibly en that he had found what he loved and he found it very early and and he and he he actually with his wife he said he met his wife and his shoot he was twenty they've been dating since were twenty or something like that right it's got love early i was en of that and the second thing was he did a not maybe not en but the i learned was he did a really good job of basically you know you and i talk about ideas and all this stuff and we know a lot of successful people but at the end of the day once you get past a relatively low point it's about being happy and he did a really good job of putting that into perspective you know even the addiction i would say like yeah you know it's one thing to say it we all say it it's another thing to actually do it and you know it's like oh so okay you got this money made this money doing this know you made this money are you using that to par your fame and whatever into more and more just like no i like writing i keep writing right and it's like do okay you you know you what do you do with your investments are you crypto trying to hit the next big home run i bought a book shop like oh shit he's got extremely grounded so rob here made one line on our pod that always kinda stuck with me so he's like this happy guy but then i made a comment like yeah i think like i didn't know that you're gonna be this big and he goes yeah like i'm my way to becoming the billionaire like i deserve and i thought it was funny that he's like he definitely had a chip on his shoulder and he was like more and more and more and more and more which isn't bad that's very human but that was interesting and i almost felt like rin didn't necessarily have that we have a buddy who texted me yesterday i he's you you you don't know as well but i think could mention him i don't know maybe i shouldn't say his name because the funny funny cool well say it say it and then say same to bleep him okay text me and he goes you know i he text me like you know i just expanded the vision for for what i'm doing he goes this is eventually gonna be the next black rock bigger than black hawk i think i can be a trillion in the next fifty years oh my gosh and i was like he says with a straight face he's not like joking which is you know amazing and delusional and amazing again right that's like those that's my that's how my brain goes i'm like wow then i'm like wow that's delusional then i'm like well you know great you know good for you that's what gets to be capable is he capable pulling it off yeah like i i said this early on a minute when he was like nineteen or twenty and i said if of all the people i've ever met if i had to bet my life which one of these people who today is worth less than you know five million dollars will be a billionaire would've put my life on the line on him yeah because i was like he's singular focused on just that so it's like you know michael phelps woke up every day and swam like for fucking three hours and then eight eighteen thousand calories and then did that for like twelve years straight and didn't take a day off so it's like yeah when you devote your life singular to up pursuit whether it's swimming laps in a pool or it's becoming a billionaire you know that already cuts you away from ninety nine percent of the population that wants to be wealthy but also wants to be you know in a good relationship it also wants to be this and it also wants to have fun with their friends and go out on the weekends it's like he cuts out all that so you know i think it gives him the odds into on top of being a very smart capable guy right he's already amongst the like high iq people then within that he's got an obsession on money that very few people have let me let me play like devil's advocate or as my other favorite podcast calls it devil's avocado me play let me play devil's avocado here for a second it who says that so michael bi said it at his it goes devil's devil's avocado yeah so two things one i'm reading this book or i already read it called sport recently called sports jeans and they basically talk about genetics and they're just like look like the closer you live to the equator the longer your limbs are and the shorter your torso is and that just makes you like fifteen percent better runner and what that means is like if your legs are longer and your that just means that if if we all work the same and the best people front who don't have long legs in short term so some of them definitely can compete but like you have a fifteen percent edge and when you're talking about gold medals and being the best in the world that fifteen percent like world so seconds some things you know that helps yeah they're like that that's just it's like it's like it's like a draft versus the hip or you know something like that like that that just matters and so one becoming like a billionaire which is an outlier like i actually think that like you can kinda sweat your way to like maybe five or ten million in a lifetime but becoming a billionaire and this huge outlier i think it takes like a particular type of skill like you just genetically predisposed to have it in your favor and i think that matters here you're i'm not just saying this kid does or does not have it but i think that it's more important than just like training for twelve hours a day i think that just it being get gifted genetically is more important than hard work to be the best that you need both second you you know like i all i definitely believe like the whole pull yourself up by your bootstrap thing but in order to be like let's just call the threshold a billion i mean reality it's probably like two hundred million a hundred million like there's so much luck that needs to be involved on a macro level it's like which country are you born but on a micro level it could be just like well like did you just meet happen to do do resume remain in college you know yeah or are you able to stay healthy did you not fall in love and meet someone like right you know what i mean like there's all these tiny like luck things that really matter like jeff bezos so i was like did his mom i think wasn't he adopted yeah he's adapted so like that is like a it's a big decision but it's like a relatively small like decision a yes or no decision that changed everything totally or did you decide to go to princeton versus stanford like it's and those would have been successful no matter what but there's a difference between this guy made ten or thirty billion dollars in his lifetime versus became at one point the richest man on earth or the richest man ever to walk the earth or whatever you know like there was a the variance so to me success is very success has success itself the yes or no has very little to do with luck the magnitude of success yeah has a lot to do with luck but that's why i was saying you know i'm i'm creating a a a funny hypothetical which is of people who already are not already in a good position to financially like under five million net worth let's say they they're not they don't have some edge there where they're just gonna invest the way to success of those people who haven't already made it who would i bet is most likely to make it well i agree with you that if it was the field versus him i'd take the field but what am i gonna bet on like for example i think you could say like our buddy jack smith i think you could say you know jack is a quirky curious guy who's actually not obsessed with money in owl all but just like really into what he's into and it's usually off the beaten path that's gonna usually win in a any he's super smart also right like they're still in the top one percent iq or whatever that's gonna have a good outcome i believe that but but you're kinda betting that this guy's luck this his magnitude of of a success gonna he's gonna have more luck than this guy and i think you could kinda tell who's gonna get lucky who's not but it's really hard to pay play like who would you bet if i if i told you that same situation i don't know if you have a name but before somebody had a bunch of money who in your life did you run into that you're like alright if i had to say he was gonna become a billionaire in my life this is who i would pick i mean when i met moe ali he didn't he had sold a company and he probably was worth less than five million dollars and immediately took a few days of meeting him like oh your a shark and what what what was it yeah shark is a good word what what was a shark he was had a singular focus i mean he was customer focus but singular focus he's like in really high intensity very high intensity singular folks is folks uncomfortable intensity i'm uncomfortable talk to him yeah uncomfortable and also he like he was a lawyer from harvard so like top of the top of the top yeah and then his brother is uber successful so i'm like there's no reason why you should screw this up and so when him that i thought was hilarious he has he's great one liners he always said something that was like you you know i know some people were put you see you saying bolt and you say that i was put on earth to run you see this person they were put michael phelps you see his body he was put on earth to swim him i was put on earth to do one thing increase earnings per share he always he he like what time he told me he goes you only my worst the worst phrase i hate on earth is would i hear it it it makes cringe and i run the out run the other way blue chip stocks he goes do you wanna talk about words that i love what did you call it distressed assets distressed asset and that's what he said he goes he goes the two most beautiful words of the english language distressed assets and he said i was like oh my god then i what time i was i heard amazing one liners what time i heard him what time we met with this person who has this vitamin company that's doing really well and he was being really cordial and nice and everything and just saying hi and then this person walked out the room and he looks at me and he goes that person's business is one google search away from me ruining it it's like that's what google search away for me copying their company because he's like the formula is nothing and he that was like that was the first line that he said he he is really he's he's a poet alright i've got an idea so andrew wilkinson texted me because he's in my s str group sdr str stands for short term rentals my latest obsession we'll see if it sticks but very interested in it and i need to re brand that by the way way to like sd std you know like does anybody know what a str is no why don't why i just say like only do you know my like real estate or airbnb you know or whatever vacation rental scream dude here's the truth i made this group when i was going to the bathroom and i just tweeted it out and you'll notice the picture just a boot that's just because i just like googled as like i googled something get like this is a shoe yeah this is a shoe i don't remember but that was that make picture was available which goes back to your your point you did a long time ago that people got really upset with you where were like don't think about a name i don't buy a domain a good domain or something you said something like that that people got really busy about and you were basically saying don't let that don't let figuring out the branding and the name hold you back from the the thing which is like getting it out there yeah yeah so that's what i did i like did it like well literally when was going to the bathroom this is like a a literally a two minute thing and it just is what's it called sam's s str crew i no i i keep wanting to say s std so twelve hundred or fifty hundred people you know what i think i could do i'm not sure if i'm gonna do be know what i think i can do i think i could turn this into a newsletter business and i think it could be like a really good business and i'm gonna explain why have you ever heard of oc davis the head on dan daniel oc no okay so look daniel oc i think he's like probably worth eight or ten billion dollars so oc davis is like a famous hedge fund this guy like if i think that i'm almost positive that when elon musk got shorted this guy was one of the guys and he sent them like a pair of shorts if i remember correctly and so this says billion dollar multi billion dollar maybe be forty billion dollar hedge fund anyway it got started because the davis was this guy named z davis who started or sorry his name was bill z who started z davis publishing company i've heard a z davis no okay so if davis was basically at this point it's still around it has a five billion dollar market cap it does over a billion dollars in revenue it's been around since probably the sixties it's got it it got its start because it owned magazines and a ton of different super specific but high end industry so for example they owned the most popular magazines on popular popular of electronics sailing flying they own this thing called mac week they eventually started ces which or they started was called one thing and then it now is has become ces masa serves ces yes no masa son bought it from z davis okay and so he like it it was all niche publications and it's still a business and i think i could do something like that for str where you create an empire base on like things that aren't exactly side hustle but have like serious money going into them for example this industry probably isn't big enough but i've been a bunch of people that have like they've bought like ten cars just for like toro and right and all that kind of thing and i've also and so that's kind of intriguing to me like i just think that like something can be done here there's was this company called the penny hoard which was sold for like a hundred plus million dollars and they basically wrote blog posts on this and they drove drove traffic to it made money but anyway i thought that was interesting and let me tell you one last thing have you heard of this website called speed test speed test like the internet speed test yes yeah of course i go to that alright that's owned by z davis interesting oh no way so check this out on similar way it gets a hundred million visits a month in there if you scroll all the way to the bottom and you click a button that says advertise that's what you always wanna click for these types of websites and it tells you all about their traffic according to their website it says they get ten million visits a day but the way the tricks of the trade here on how you of these numbers i am and so it it it says they get ten it says get i think it says forty or fifty million monthly unique but ten million total visits right now go back to that homepage ben well i've i always have ad block on so this is my first time seeing with ads due to like so there's a button that says go like touch speed and this is oh it's like it's like it's like an army is it's like you're surrounded there's nowhere to go you are gonna look at these ads there's a mailchimp add up top and on the right and on the bottom and on the left there's a u so look at this that's one two three four five ads right there i don't know what like the current cpm is on google but let's just say that all of those because this is like a relatively high end potentially market let's say that's fifteen dollars per cpm it could be ten but i bet you between ten and fifteen on ten million visits a today that's fifty million dollars a year just on on this these ads plus go to the top right end and click where it says developers they also sell all these solutions so you can like test the internet speed of i actually don't know like why anyone would use this there's a world where like this is a two or three maybe two hundred million dollar of your business just from this simple ass webpage page that's wild and then there's also i think who who came out with a competitor i think netflix did or somebody speed dot com or that yeah yeah yeah somebody came out with that as well but i think this one's like pretty entrenched it's it it this would i i looked up if you like there's some websites that they're called i forget what they're call but ben google speed test dot net or revenue url and then the word revenue there's all these websites that tell you how much your traffic is worth and like they're not really that interesting but they kind of are this one it says a billion dollars it says they're this url is worth one billion dollars but the anyway like a mobile version of speed test like is there an app that just you open it up and just tells you how fast your internet is right now and ios widget you can just leave that open all the time great question so i in order to get all this information i went and read a lot of z to zip davis annual reports and they just acquired a company that they wanna integrate into this company that does that for mobile your so they're working on it but clearly there's opportunity here yeah that's funny yeah the thing with speed test is is like any it like they get free customers because anytime somebody like if you call your comcast or whatever they're like hey can you go run a speed test go to speed test and they like send you the link and so it's like it's like every troubleshooting it person like sends you this link so they they aren't like paying for customers they get it for free that way which is an interesting which is interesting speed you kinda said two things so you're the so it's z is interesting but then you were saying what can i do with str so there's kinda like let's say three paths there's default do nothing there's path two which is okay i keep this facebook group but and i just actually do the short term rental which would be like the equivalent of the alex from mo guy or whatever doing like building out more gyms right so it's like well you can actually make a lot of money if you just do the short term rentals and just use that information put your energy there or you could put your energy towards building the community and the content around people who are interest in short rentals and there's clearly appetite your things that like a thousand members and there's like super valuable interesting content being shared there so clearly there's value in either a paid community or a paid news newsletter plus prepaid prepared community or something like that how do you think about which one is like a good thing to do well i might do the first one which is do nothing i didn't create this to build the business i did it just because people were reaching out to me i wanna talk to everyone i needed a way just to like communicate but if and maybe if i want to but also maybe if i never want to i think the way that you go about this is you do like a i i would do one of two things i would create either a weekly or a bi weekly newsletter that explains the news that impacts this business and regulations followed by i would do what you do which is take like the five most interesting tweets from the week of str r's and i explain my opinion of them i would do that and then i would also create a a paid tool so i would create the best sheet so like whenever you like look at these properties you create like a sheet that like you put your inputs in yeah yeah and and then and then it would say like look like a lot of people write our current what we've noticed is that currently people are are getting twenty percent cash from cash returns so if above you know do that if below don't do it and here's like how your math should look so i think you could create something like that and and and sell it for maybe three to five hundred dollars a year and then if you wanted to you do a higher end thing like ten thousand dollars for people who already have three or four airbnb bs and it just you talk to all the experts who have scaled this up successfully to like ten and twenty units and done it relatively hands off and i think you'd could charge two to five thousand dollars for that yeah yeah i think there's a ton of options so yeah i think you you've stumbled into a very a very cool niche that you're genuinely interested in so i think you know it'll play out how it plays out and don't it's cool right it's very cool yeah it's one of one of the more interesting little things that that i've kinda seen one of our friends doing recently yeah i think it's intriguing i have two silly ideas for you so silly idea number one so i was looking at so remember the guy from liquid death came on and he was came on i don't know when that was maybe like a year ago or less than year now i think it was like much two years ago and and because i i i was we've been doing this thing two years while you're right but i still had an office and and we closed the office a while ago but he and we were i thought we were late he had raised like twenty or thirty million dollars i think the other day he raised like a hundred or like something crazy so it's it's just continued to do super well and and i've just seen a bunch of like kind of like different water water beverage companies by the way did you see this this funny thing that have this kind of tangent did you see this so austin reef tweeted out the guy that guy from morning brew he tweeted out you know hey you know the rock is gonna become a billionaire off of his tequila did you see this tweet yeah and then the rock replied so i'll explain yeah so he goes ro become a billionaire from from this tequila and he goes you know ryan oh who was i don't george clooney george clooney casa goes was sold for one point two billion and was doing like a hundred seventy thousand cases the rock is already doing like whatever i don't know if it was like three and a half times that so you know the rocks doing whatever no public math x x more cases he's gonna become a billionaire off this business and the rock replies which is kind of amazing because the rock is one of the most famous people on social media period like in the world to pull pull ben pull that tweet up by the way this ben screen sharing thing in the words of sam park can you say game changer so make that a little bigger and we think we need a name you know like powerful young jamie we need a you know like powerful mormon band we need like some some killer nickname for you could you just make the font bigger i can see it alright there we go so you so dwayne johnson replies and says the following let's scroll that down my for okay cheers austin emoji of a tequila glass i don't know about that first line lol but i can speak to part to the parts too i can speak to the other parts of this tweet blushing smiley face like the rock is flirting with him and he goes our projections to one million cases is pretty mind boggling and ex ex which i just like when he said ex thought i was so funny i was yeah right got a left field and goes big excite big comment exciting terra on announcement coming next week stay tuned man picture emoji of the earth and then emoji of a fence proud which don't is that the symbol of tara i don't know that's a weird but they show weird but that's cool so funny to me like i lost it wait what but what were you even talk about in the first place wait so i'm talking about bull wait let me tell you really quick yeah austin texted me and he goes hey some kid that we just hired at the morning brute said you listened to your podcast and he said because austin asked this new guy like alright now who else should we hire and the kid goes why listen in their employee onboarding they they say we just hired you who else should we hire which is like a guy raises yeah and this kid raises his hand and he goes i listened to this podcast with this guy named sam i don't know what he does for work we should hire him feel like he's he goes the he seems like a pretty good podcast hook podcast host maybe we should hire him yeah and just the other day sean got an offer to be or like it asked to interview for the head of digital for playboy enterprises and i'm getting offers that morning brew like to be a staff writer yeah to be a they want me to be a junior associate writer at morning brew or i could become hedge digital at playboy enterprises comes out on top what's your reaction to the to the job off what do you think about that you know like i i'll have to talk to my family we'll have to talk to my family in office see what we can excited to announce my next chapter that's so funny but by the way at one point i remember when i was running my startup this was one of my like i thought this was fair game all fair and love and business but but i think other people would think this is like completely unethical i told people on my team i was like yeah you should go interview or maybe just fuck go work at one of these companies like you know while we're building this thing for the next three months like go just find out some information about these other companies that like are like they're not like our direct competitors but like if i knew information it would be quite valuable to me and i remember to me i literally i literally didn't even think twice about it which is like you know maybe where my moral compass is broken but i remember and and like half of my team was like oh great idea and the one person was like you know i know if that's the best idea i was like what why what did i say and then i like realized i was like oh yeah i guess i could be seen as kinda like you know dirty i guess so you know i was like whoops my bad never nevermind if yeah if i asked you to do anything that considered bad cancel cancel the ball the other tactic is you just try to recruit the other people's team not intending to hire them for a particular role and you say like super high valerie yeah yeah and they're like well why would you consider leaving this company oh you don't like how it's run what what don't you like about it right i definitely worked to x employees so i've done this twice i found somebody who worked at a place before i'll call them up and usually like somebody who's like you know left the company they don't really mind sharing they're not sharing like confidential information but like they'll tell you like you know we thought initially we thought about things this way but then we learned this like i i saved i remember once i just pivoted my business because we were gonna do this one thing and then i talked to this guy and actually it's funny because it this actually played out i was building a thing that was getting really popular amongst teens doing group facetime so this before the iphone let you do groups and and so it was like we kinda started to grow really fast amongst teenagers and i was like how has nobody thought this before there's not like a new idea just like oh it's at a phrase time group facetime and so i went back and i talked to friend forgot who was like there's some app that like had blown up seven years before that before house so we did this and house party was just starting to do the same thing and i went talk to somebody from like v or i forgot there's call there was like some app like that that like done this before and they had gotten pretty far like they had raised like tens of millions of dollars they had millions of users they were like sponsoring concerts that like teens were going to and be like oh download our app ended group face home yeah group face all when you go home and like it was like the thing and i didn't work so i asked the guy i was like hey i'm kind of building group facetime now like what went wrong for you guys and he's like buddy let me tell you here here's how your future is gonna play out and he basically described kinda like word for word a bunch things and i was i was like and so my head i'm thinking just good input good feedback or a good like real world data do i in my mind do i have a compelling counter argument to why my fate is gonna be different than this person's fate and i did not and so i was like yeah i think the things he's saying i have really no like i think basically his like main thing was it'll grow but it won't stick and you'll never make money and it won't which was like the whole whole point of the club house thing yeah which is very similar to what ended up happened at club ass before club house house party so the guys who created mee cat they pivoted the house party house party blew up vcs are funding at tens of millions of dollars doing group facetime and i remember telling one of the vcs who did it i go hey here's why we pivoted away from this like just a couple months ago even though we kinda had similar like pretty explosive growth was i saw some problems with churn i couldn't think of what i would do to mitigate it and then the i talked to this guy and he was like yeah here's the problem they'll come home from school he's like he's like there's a there's a sweet spot in age where they have friends but they don't have a car and so they come home and they're like trapped so they just wanna group they'll just like go home go to the room and they just call their friend six hour straight he's like let me guess dude so in your data you're seeing six hour sessions i was like yeah we are and he's like yeah cool you that's normal and i was like i thought we were special he's like no that's that's exactly how they use this and then they go to car and then they'll go to college when they go to college they're freshman year they'll use this ton with their friends from high school and then they'll never use it again because they don't they stop talking to the friends from high school and then in college their friends are all around them they don't need group facetime and then they become an adult they never need group facetime he's like so why why did these get funded then because you see the chart you see growth like we were saying you see six hour sessions and you say is this the next week's social network maybe this is the next snapchat next tiktok and say you bet and like sure enough house party sold for not a lot to to fortnite basically in the end as like a team and technology acquisition and that never saw the line a day and like it didn't work out but you know i i think other people should do what i did which was talk to the past competitors and they're always gonna have like there was gonna be jade so you know they're never gonna say this work because their shit didn't work and they think they're smart but when you hear their argument for what went wrong you say does that match my data and experiences and then secondly do i think anything has changed as the why now any different and in my case it was not damn that's crazy man we gotta we gotta like when i see somebody these think invested i also get getting intoxicated into them as well i'm like oh wait this is not gonna work yeah just so hard it's still a fine bet like somebody was saying this one when i did that club house thing and a bunch of people were like i think that's true that i think that's how it's gonna play out a couple smart people pointed out like look these guys invested i think they invested like a hundred million dollar thing i think invested a hundred million dollars at a four billion dollar valuation for club house at its peak and like since then the chart to shows it going down down down but they're like you know their fund is this big so this is like it's not it's not a it's not a like majority it's not like they're betting the house on this they're betting like their normal sized bet it's just a big number to you secondly it's a pretty binary option like this is either gonna go big and this is gonna this price is gonna look cheaper it's gonna go to zero and if it goes to even if it goes down they're gonna be able to sell this for something and they have preference so they're gonna make that you know if this thing sells for fifty million dollars eventually to twitter or whoever you know they're gonna get the whole fifty because they have like so they get the money first so they'll make back their money first and so like you know like all the it's not that bad of a bet even if it doesn't work out and if it does work out you know you're a genius and great you're you know everything worked out great so so yeah i just whatever okay i was gonna tell you good idea yeah well you're ideas are on a beverage company okay so i thinking about i was damn everybody's done every variation of this that's like bottled water boxed water liquid death there's water in hand that looks like a beer paul has one there's vitamin water there's non vitamin water there's flavored water there's sparkling water and then there's like ten of each of these right i was like what what happened people done what's the and so i came up with this brand and this is free for anybody to run with just catch up what's it like hotdog dog boys in catch your boys in if you do this i'm calling it felix delicious which is i don't know if you ever read harry potter but it's basically this potion that harry gets he wins this thing and the professor gives him this potion it's like you get one drop of this and it's it's gonna give you great like good luck for one day twenty four hours you're gonna have everything's gonna go your way and the potion was called felix felicia delicious or something like that or f felicia i don't how you say it but like in my head when i was reading it i called it delicious so we're gonna go with that so basically it's it's good luck water felix delicious and it's like you're one lucky cat i don't know i i've bet i bet i'm just butchering the pronunciation and i don't know what it is but what a great slogan that you just came up with as we build this brand in public here and that's what it's just you're one lucky cat and and the you know the brand it's in the the basically it's water that's infused with things that give you good luck i don't know what that is it might just be good vibes it might be like some crystal like you know that gold s liquor like there's like some flakes at the bottom that are your little good luck charms this comes from you know the himalayas you know that it comes from whatever the luck place on earth is i don't know what that is we'll find out that's the idea it's just placebo water and it's openly placebo water but you know what i'd like when i feel like i had a little good luck charm at the start of my day i like the idea that hey you know i got that big test today i'm what am i gonna go grab vitamin water or lucky water i'm gonna go out and can get rid around of the lucky water if i got the test just in case just in case i've heard a lot of ideas on this podcast and that is definitely one of them that's that's what i would say about that okay my second my second silly idea is again another great name it's called gal what's alimony you asked alimony is alimony for your girlfriend so here's the deal let's say you're a girl you're you're dating a guy who's super into crypto right you're who keeps talking about a ethereum and bitcoin and z cash and the next big thing he keeps telling you that web three is the future and you know smart contracts and the dollar gonna crash and he never needs to talk to a lawyer again because of smart contracts you say oh that's cool actually i have a great smart contract idea for us and she he's like i'm so glad you're finally getting into web three this is the future you're like yeah it's the future for sure hey why don't you just use your meta mass to log to alimony and what you do is you put up one eth and if we break up i get half and it's it's basically a divorce for non married couples where the boyfriend is obsessed with web three and you're the girlfriend and you're like how do we i profit off of this guy's annoying sessions right let's actually go alimony that's pretty good smart contract that would go viral and you just both lock up your you both lock up your earth or maybe he locks up your eat he locks up the eat and it's actually actually here's okay let me make it better let me just r with myself here this is a warm man brainstorm okay he puts in the eth the eth is never at risk because you know maybe he's like why why would i take this deal you say the eth is never at risk my friend if we break up you'll always get your eat back but while we're dating this is gonna be automatically yield farming interest and i get to keep the interest on this thing because i'm putting in this time dating your sc ass who's obsessed with web three so put a little collateral up it's gonna be farming we get to have a web three experience this is the future am i right that's what i would be doing if i was dating three so so how does she get paid she like took the buttons as we the smart track actually maybe it's tied to like your instagram account i don't know maybe maybe both sides have to confirm that you're broken up but why would i ever confirm that because then you start dating the next girl i'm just gonna send her this link that says he signed in with a crypto graphics signature that only he could do with his private keys saying we are not broken up and so you know you kinda need that proof of proof of relationship to be accurate otherwise you're leaving a little liability out there by saying with the utmost truth truth that you are in a relationship so he's gonna have to he's gonna have to be true have you heard young kids what they say now is the receipt yeah these are seats yeah like show me the receipt and that's what we're talking here i i just learned now on that tv show that you just discovered to for everyone else called cheer yeah you know i'm just like you know such a i'm basically like at like these indie festivals just finding these hidden jams like cheer yeah so alimony i'm on board with i think that's cool that is a viral idea ben young powerful mormon ben can you come out here and tell us give me your rankings one to ten ten being i'm quitting my job i'm going starting this one being i can't believe you just said that idea give me felix felicia where you're at i'm honestly at like a nine or ten bless you thank you you threw throughout the term though you just kind of threw away like placebo water which i also think is like a cyber brand maybe for like science nerds but like same in the tagline line is like at least we admit we're shit no no it's it no it's it's actually placebo water is actually part of the category i'm a category creator in addition to a entrepreneur designer in fashion so the category here it's like plant based but it'll just be called placebo based beverages and these are placebo based beverages of which we are you know we launched the first one okay and what about i'm on onboard and alimony that one not quite there not not quite to the level of felix i'm gonna say that's more like a six like there's something there but you need to develop it a little bit more okay and anything less than an eight is a zero by the way feedback is a gift so i i thank you for the gift bet can i tell you about one thing really quick that i just discovered so have you heard of the twitter handle elon jet elon jet now what is that dude there's this young kid who created it's just basically he elon jet is that the again who just tracks elon jet and so as of now he's near where our friend jack lives in hawaii thanks and so basically when you have a dollars does this have eighty three thousand and so it's a twenty minutes like poor guy who's like trying to produce high quality content tent every day is grinding to like twelve thousand followers and then elon jet just zips to eighty three thousand followers overnight it says something like alright took off from kinda kai hawaii now going to austin texas arriving in six hours and seventeen minutes landed in austin texas approximate time six hours and twenty one minutes it's pretty pretty wild today this you're not a big sports guy like a a mainstream sports guy but this became a big deal every year for nba free agency so basically you know leonard becomes a free he just won the finals he's the finals mvp he's like the hottest free agent and nobody knows where he's gonna where he's gonna sign and all the reporters were trying to like work their sources but like their sources are basically like teams leaking information that makes them look good and the agent leaking information that just like is a negotiation in public against other teams and reddit actually solve the case there like hey we can just track ka kauai jet oh look he's going to la at bet signs of the clippers and sure i've signed to the clippers like wait how jet he have like why so i i i how does jet registration work so they could so they could track basically any private private flight has to go through air traffic control that's how you guys do all the stuff so they they have that so what they do they just figure out once what they don't you don't know who's the passenger but you figure out whose jet is it so for example this is elon jet what they were tracking for reddit i think was the owners jet so they knew they knew which owners which teams were going to pitch him so if be like oh a flight from miami to toronto just like that's that's the miami heat owners jet so that's them going and pitching their case oh they got a second meeting so that means they're doing better than the next didn't get a second meeting and they were tracking that and then i forgot how i think what it was was like the someone had basically like they they know who the be they know who the billionaires jets are and you can't like shake that once that's tagged it's tagged and so from there they knew and somebody was like letting him user day it wasn't collide yet but like something like that was going on where a rich guy was letting kauai users jet for this purposes to they knew before the professional journalists knew where he was gonna sign this is badass i've never heard about this this is awesome i knew that like jet tracking was was like that but i didn't realize it was that good that you could like for basketball trades right it's really scary it's kind of like you shouldn't be able to do this dude what's crazy is like my head automatically goes like crazy stuff like jfk shit like yeah i'm like oh i could go kill elon yeah some i'm kid map or i'm like yeah like like just with with a with a good enough shot you know i got this right he needs ever harrison ford flying with them him air force one style if we're gonna put elon on a jet keeping on my plane yeah exactly that was pretty good wow i'm impressed alright we're at the top of they are i think you got a jet so i gotta we'll track where you go i'll jump yeah right yeah can someone make one of these for us and just let like one for southwest yeah just i'll send you my southwest anytime flight details i'll just give it to you and you could dispose it yeah this hurts car rental like light they put an air tag in my ford taurus yeah sean still in the be he went to still there hasn't like oh chick f a oh my god it's so stupid alright we're done