How to plan an epic 2025, without setting goals | Jesse Itzler

Date
Duration
58 min
alright it's the end of the year and forget to year's resolutions we have something much better so in the next hour jesse it's is coming on and he has a entire process for planning a monster twenty twenty five i don't wanna play catch up i wanna attack like now taking control and i'm dominating at other people taking it away from me jesse is a incredibly successful guy he started z coconut water he started a private jet company he sold a warren buffett buffet he's an emmy award winning rapper got more kids he's an ultra marathon or he live with david go if you don't wanna learn from this guy something's wrong with you're broken inside if everybody does the three things that we're gonna talk about in twenty twenty five and does everything else the same at the end of the year they seen me in an airport they're gonna bear hug i saw sean running like i like take notes these are my golden nuggets from this episode these are you know my pen dive halfway through and now you added twenty winning habits if jason bourne he's born jesse's amazing he tells us this process that he's been doing for the past twenty five thirty years i'm pretty pumped about it and i think he will be too i feel like i could rule word i know i could be what i want to from at all in it like a days off on a road less travel i'm glad to be back man i love your show i love that you got me back as a repeat as a repeat defender so let me just start by saying that you know i love december i think december and january is our critical months for the eleven or twelve months that follow them and as we head into the new year you know the first thing that i do like any business in america when we get to the end of the year they close out the year they have review sessions what worked what didn't work you know what was successful what wasn't successful they give themself a grade etcetera and i found that a lot of people don't do that and their own personalized so i like to take a little inventory in december and just kinda have a little review process around how the year went and and and take inventory on my own personal year but like no one taught me how to set up my life you know like no one taught me how to like deal with my emails and no one taught me how to schedule properly i never like i didn't take a class in school that like hey you're gonna have four kids you're gonna get bombarded with emails from from the school with all kinds of appointments and zoom calls that we didn't have back then and you know like your calendar is gonna fill up with other people's request for your time like how do you wanna deal with that so you you've have enough time to do things that you wanna do and achieve the goals that you wanna do within work and outside of work no one taught me that and then layer in children and laying a wife that works in a business as an entrepreneur and like how do you do that so you know like i'm a product of trial and error i tried a lot of stuff i didn't grow up with a phone i was scheduling everything on a paper calendar for literally forty five years of my life you know and and i had to figure out like what as my life evolved how to grow with it so i have a pretty cool system i'm happy to share it with you guys it's worked really well it's allowed me to to balance a lot of things and get a lot of things done and i think it's pretty simple and i i will preface it by saying that you know as you get older how old are you guys thirty five and thirty six right yeah thirty six alright so you got another maybe decade before this hits but it will hit and it's inevitable as you get older creating newness becomes really hard because you live in routine you know and like it gets very comfortable to be to live in routine and really i found that the only way to really guarantee that you create newness and newness is important it's important to relationships it's important to your momentum and your enthusiasm and your success and your excitement towards thing and your growth the only way to fit creating newness i found is the planet and or leave room to be spontaneous so i become a really aggressive planner and and i feel like a lot of us played life on defense our calendars fill up with other people's requests for time like i mentioned zoom calls weddings appointment in school stuff and at the end of the year like you don't have a lot to show for it one of the categories i do family fitness finance fun do you have like your own like cute acronym for your categories well i do my own individual personal audits for business with my teams but then from my personal thing it adventures a category for me i try to look through like what kind of adventures did i have like i said and we'll get into this in a minute you know you wanna have something to show for all your hard work at the end of the year not your zoom calls i'm not like yes in october i lit it up on zoom i'm not doing that i'm like oh i just just took a one on one trip with my daughter to new york city i just got back so stuff like that i'm like really taking inventory on how much time did i spend with my kids you know like what did i do well what i do what up to work on in my world like i really really do do that and then i try to close out the year i and i have a system for closing out the year i'll share with you guys really quickly but the first thing that i wanna do is and like the overall theme of closing out a year and i think everyone should take a couple of hours to do this i think it builds momentum and i think it gives you a little closure around the year where you had a great year of badger year it gives you a fresh start for twenty twenty five which i think is is really really important and the theme is i wanna come into the new year light i wanna feel light and i wanna get rid of all the email baggage all the to do lists all this i don't wanna have a lot of carry over going into the new year i wanna kinda clean my hands to just be light and this might sound ridiculous it starts in my closet i go through my closet i look at all the stuff that's been hanging there for twelve months that i've never worn you know and i donate it i get a big bag if it if anything is a fifty fifty do i wanna keep it or don't wanna keep it i just say someone needs this more than me it goes in the donate eight box and i start to organize my closets don't when i walk in i don't have a ton of decisions you might see me wearing very shirts very similar to this because i don't have a lot of options you know i keep it what i like i get rid of what i don't like and i get super clean my desk i get rid of all the clutter on my desk i want i don't wanna walk in and i got stacks of things i gotta go through and bills and stuff i get super clean on my desk my emails i'm a big hit delete and explode them all at the end of the year guy but before i do that i put things in files i respond to the things that i owe an answer to i delete the stuff that i don't need everything else goes into a folder and i try to go in net zero into twenty twenty five that's really important i don't wanna come back from vacation january one and be sitting with an inbox with seven hundred emails and just like you know just feel like i had to play catch up the first thirty days of the year i don't wanna pay catch up i wanna attack i wanna to attack so i come in i come in naked on my emails i unsubscribe i go through all the stuff that i have subscriptions to i unsubscribe i i delete all the apps that i think use again just trying to get light you know i get rid of all clear out all the apps i clear out my cars make sure that you know i a no clutter in there and i create files for twenty twenty five where you know maybe i i'm still a paper guy so i keep records of my medical files i know people have them on digitally but i keep a paper file i still get my bills paper i put them in files so but again i i have a system so i'm not like playing catch up and so i can't i get super light on all that stuff and then i can't recommend this enough i write handwritten letters to the twenty to thirty people that really impacted me or helped me even you guys man having me on you know you might get a thank you no thank there's eight billion people in the world guys thank you too for having me on your podcast like you thought of me thank you i write i write in you know a handwritten letter to my suppliers my contractors maybe a teacher my son's coaches for football i wanna thank them this year you know with no purpose other than really giving like a thank you i've been doing this that for thirty years when i was twenty three years old and i had no money and i was sleeping on eighteen different couches my entire marketing strategy was i wrote ten handwritten written letters a day and i mailed are owe three thousand letters i'm not even kidding it and i still to this day do that because it breaks through the clutter people remember it people lead their mail they might not read their dms tech fl and all that stuff but they read their letters that come in the mail and there's a different intention i took the time i wrote it i lick the envelope i went to the mailbox i put a stamp on it i put it in there like it comes with a lot of love man is a lot different than hitting send on an email are you still doing are you still doing all that or shame my i'm not gonna talk about anything i don't do no what i meant is i've like wanted to send email letters to a lot of people and then i'll be like but is there a service where i can just type it out and they mail it out for me yeah doesn't work that way he's like are you listening no i i audio coming through i do it by the way i send letters as well but then like have a stack i have like a few years ago i got some stationary and it like it feels good to like write letters to people but everyone's i'm like i don't feel like writing this is there a service and then i'm like what the hell am i doing and so i wasn't sure what you're doing yeah you can't outsource it you can't outsource it you know as a business owner like i realized that you can't outsource soul you know in the dna of a business is the soul of the business the heartbeat of a business you can't outsource that and customers feel soul and your friends feel soul and when you start outsourcing things that you know for hundreds of years humans have been doing themselves it loses a little bit and i found that that two hour investment how about this let's do an experiment for your listeners take ten envelopes ten take ten pieces of paper and take twenty minutes and write a thank you note or to your parents to your kids teachers whoever saying hey this year i just wanna thank you for investing so much time with my kids or whatever you wanna write lick the stamp put in an envelope and watch the return on investment watch the return on investment and i found that there's nothing like quite like it now that might sound ridiculous h but i've been doing for thirty years and people still thank me no one gets a letter from you like that and doesn't remember or hit you back there was a guy who came on by the way and he held up he was he does the same thing this guy guy spear he's value investor and he held up he goes i do this but i like why did i start because i went to the berkshire hathaway summit and i went to this event and then he goes afterwards here's what i got them out it was a letter warren buffett had written him a letter it was two seconds it was guy thank you for coming really appreciate you being there sign warren and he goes if warren buffett is doing this i can do this too i get one from coach can i know you're a duke guy get one from coach k every year check this out look at this i'll show you guys something this all of these letters all of these letters and there's i have boxes of these all of these letters check this out these are all letters that i got this year i've read them all i keep them all in this box and at the end of the year it's going in a thing and then i'm starting a new box that's gonna say twenty twenty five because i've been talking about this for a long time and you know i'm in a really unique spot i'm in a business where people write me letters you wanna talk about finding your mission imagine waking up going to your mailbox and and and to to letters of people thanking you for you know sharing best practices or you know helping whatever it is what what a gift right what a freaking gift if if everybody does the three things that we're gonna talk about in the next twenty minutes in twenty twenty five and does everything else the same that they did in twenty twenty four at the end of the year they see me in an airport they're gonna bear hug me because they're gonna be like that was so easy and i can't believe how much better my life just got that's where we're gonna cover so the first thing is is closing out the year getting light doing all those things you know to get light writing handwritten letters and then the the other thing that i do is i i try to identify like what i wanna fix going into next year because you know like everybody wants to be a ten out of a ten no one signed up to be an eight at of ten the eighty you know a b minus everybody wants to be as close to the a ten at of ten but if you have certain things that are broken even if you make a brazilian dollars and your business goes up fifty percent and your crazy growth you're never gonna be a ten out of ten if like the marriage is broken you know something's wrong whatever so what i always tell people to do is imagine you guys had it and you guys can do this right now imagine you had a big blender and in the blender you put all the buckets sam that you were just talking about all the buckets in your life into the blender your finances your health your weight your relationships where you live like everything going on in your life put it in a blender shake it out and then on a one to ten with ten being like the ultimate in happiness and one being rock bottom like again what's your number your weight your relationships your work your finances you put it all in you shake out your seven are you a five you have to tell me are you an eight are you like what are you now what i love about that exercise is immediately your brain goes to a ten and then the two or three things that are bothering you pop your head like crystal clear and take that number down maybe it was like oh my finances aren't there or like i hate my job or things aren't great my whatever came into your head those are things you gotta work on they're not gonna magically get better hey you don't just like oh you know like my my relationship stinks it just like magically get better you gotta work on it and did anything pop into your guys head right away yeah so i i put it all in the blender i got to an eight a half and right away you're you're right i started at a ten because i'm i'm happy right and i said well i do the weights gotta come down a little bit alright the way it's gotta come down a little bit that's that's a point off you're not wanna have healthy habits that i'm proud of and then the second one was you know i i think i'm really good at this content thing i love making content but i'm still spending way too much of my time in my businesses and i i really wanna make that shift from operator to creator and i've may i've made i've made good progress but i'm not all the way where i wanna be there i had a six i had a daughter and i'm loving being a father and she's fantastic that's a ten finances i did really well that's a ten but i'm bombarded with inbound messages and i don't have a a system to where i'm saying no to ten minutes at of a time the ten minute time request and context switching is ruining my life and it feels like i can't get in the flow so i'm gonna give my give it a six okay a six overall yeah because the context switching it like i get so much joy being in the flow of something and i both a combination of lack of system and addiction to social media and text and all that shit it's brought me down a a whole bunch you know two thoughts one when you're doing the exercise there's no comparison against anybody else so like you know if you are comfortable with the money you're making or whatever you're not comparing yourself the buffet it's like you know i'm comfortable where i am you're never gonna win the comparison game because there's always gonna be someone so that's one thing just to think about and then you know not to knock you at all sam i think i was super honest of you but like for anybody out there that was a six of like of mike's sun comes home with a sixty on a test it's an half yeah no but i'm agreeing with you like it it it brought me down a lot but the good thing is it's all fixable and you have to identify it and i'm like look i'm not here to be a therapist or preach all i'm saying is knowing what those things that are that need a little bit of help and if it's your weight you know then just in twenty twenty be like you know what man everything's clicking i'm gonna address this i'm just gonna be a little bit that's all you know so but but you have to my point is for the listeners like you gotta to identify it because if you don't it just keeps compounding and and then your plan it's just harder to like catch up when it's compounding so you close out the year you get light you clean the closet clean the desks clean the cars you email bankruptcy you get the files you write the handwritten letters you give thanks you do the blender exercise you identify the two or three shifts i'm trying to make that's is that close is that how you close out the year or is there anything else today it's like a personal review and just to make it super practical are you like writing this down are you just thinking about it do you say it out loud do you do this with somebody else do you look at your calendar how do you even go back to your can could you just give us like if i wanted to sit down an hour after this because i'm so pumped after this episode i'm i wanted go do this can you just give me there like kind of the a little more detailed instruction on how i would do it well i get really excited about getting light like you know so i don't to right anything down to clean up cleveland my closet and my desk and my emails like that's all just something that like you know you feel accomplished when you do that and we're doing all the other stuff anyway we're we're we have businesses we're doing all this but you just feel really good about yourself as far as like handwritten letters i do make a list i keep it every year of like kinda just man i just think about like what podcast were i for me was i on who really went above and beyond for me this year or my kids and my family you know i had a i went on a trip to africa with had a great tour guide i had a gentleman in kenya that ran with me every day to to like chaperone me through the jungle i'm gonna understand him like just that kind of stuff and i don't want anything for it just make some me feel good and i know probably makes them feel good so i do all of that and then i and then like again you just took that exercise took thirty seconds to identify what we gotta work on and then i just make a a mental note about it like you know i wanna get better at it this whole process we're talking about it's like super fast alright so that's the first thing the second thing i do is i have a planning system that i've been using that i i swear by its there's three steps and this is what i was talking about if you do these three things you're gonna bear hug me very simple so the first thing that i do is there's an old japanese ritual called the mis so and we took we took liberty to tweak the exact definition of it but but the way we look at it is that the the concept around miss is every year you do one big year defining thing so again at the end of the the year even though you're busy with all this stuff you have one year defining thing that to really show for your time over the three hundred sixty by day so for example like two years ago and this is big i rode by bike across america last year i did rim to rim to rim with some friends in twenty fifteen i launched a book living with a cl twenty seventeen i launched a company called twenty nine or twenty nine like every year going back literally like you know twenty years ago i can name like the one thing that i did that was really really year to find so at the beginning of the year i just i might not have that idea and i could be like i'm gonna launch a podcast i'm gonna quit smoking i'm gonna run my first marathon you know but like what is that one thing that you're gonna look back to someone said say i was years i was unbelievable man i rode my freaking bike across the country i ran the new york marathon this year you know i think that's really really important now a it's important because like you wanna have something to show for it but d i find when you have something on the calendar a goal something like that you're something that you're working towards that's challenging you you show up at work and at home completely different you show up completely different a if i'm running new york marathon sam i now have to say no to the things that that i don't have the time to get people because i gotta train i'm adding you know hours of training it so not now you have a vehicle to say no to things but based you know if something that you're looking forward to one of the books that i read this last year i think it was michael something easter maybe the comfort crisis and he talked about the musk i had one it was a fifty mile race and the the the musk was yeah you have a fifty percent chance of failing us i ended up hurting my achilles really badly and i was like fuck so i i failed and it was awesome those tabs so they look forward i'm picking a new one now yeah but you didn't fail sam you just didn't finish yeah yeah yeah yeah it but but it was hard ass work and it was awesome it's felt great to have that on the calendar yeah but what you did was amazing you're you're saying i'm gonna go double the longest run i've ever done in my life okay i'm gonna do an ultra marathon on top of everything i i have going on i'm gonna challenge myself it may or may not work that that's not it an f i mean that's an a in adventure you just didn't finish it i mean not everything we do is gonna work i had businesses that have failed races that i have d but i love that you put it on your calendar well my kids have four kids fifteen ten ten and nine alright you know what they're talking about right now they're talking about that we're going to skiing in two weeks so they're going to school and i'm like guys two more weeks of school than we're going skiing because that's on their calendar it's helping them go through school focused locking because they know they're gonna get this reward winter vacation coming up adults are the same way like i'm willing to go work really hard if i know i have a vacation coming up or race that i'm gonna do or something that i'm excited about so having one big year defining thing really important do you know what yours is gonna be for twenty five i don't i don't and that's okay but i know that i'm gonna have one and what it does is it also like opens up my mind to adventure which miss do you look back out on most fondly if you look back you know ten years or so i did a race called ultra man which is a six point two mile open water swim two hundred and seventy five mile bike and a fifty two mile run and i i i was insanely i was going to defer to the following year two weeks before the race because i didn't i didn't swam at all i i didn't i didn't have a wet suit and the order was fifty seven degrees so i called but my friend was a coach and i'm like you know listen i haven't been training at all zero and there's no i don't think i can do this and i'm thinking about deferring thinking he's gonna be like of course defer train so you don't get hurt and he was like absolutely not the challenge is gonna be you know if you train for a year you're gonna be able to do it you have no idea if you're gonna do it to to six a six mile swim alone would take like three and a half hours right or if you're a bad swim like me five but yeah and also like fifty seven degree of waters is i i did a a a marathon fifty seven degree it was horrible or triathlon it was awful sam i showed up at the event and i jumped into the water the day before and my i i i literally like my face hit the water and it was like you're like i'm out out i'm done it's like it's like it's like getting punched in the nose like with the first time when you wanna box if be like this sucks dude i don't i don't wanna do this but i finished it i finished it and you know when i was going through this event those the those kind of challenges it's really important to break things into digestible bikes if you're starting a business you wanna put things into digestible bites so when i started marquee jet if they would have said you need faa approval department of transportation approval build the sales team raised my i'm like was a kidd pool attended for you what are you talking about i mean what would did you say the first thing i need was faa approval well there's gotta be a lawyer that does that specializes now let me get got that guy got what was the second thing we need like so was the same thing here i gotta a swim temp six miles impossible can i swim to that to the next to the b yes can i swim b to bowie yes so let me just break this down into forty b to b swims because i can let me break the i can run for seven minutes forever so let me run for seven minutes walk for three and just repeat that cycle and that i sort of how i attacked it in any event we pick a a so alright so i don't know what mine is yeah trump for next year but i know i'm gonna have one and just for the listeners you know just the notion of like yeah you know what i wanna have something on my calendar now you're like you've like reprogram your brain to just be aware of adventure and that's already a step in the right direction if you're head down and work the second thing i do is something that i've named after my friend kevin i call it kevin's rule kevin and i were took our our children his daughter and my son my son was eight at the time i think his daughter was nine to mount washington in the winter it was it was like minus thirty with the windshield and we've have a minus forty sleeping bag we're sleeping in the snow it's insane and we're camping out overnight and i'm like kevin he's a police officer in new york i'm like there's eight billion people in the world we're the only four people in the middle of melt washington there this is amazing i'm like you know how often do you do stuff like this and he lights up he's like oh he's like every other month i do something one day or one weekend that i normally wouldn't have done i'm like what are you talking about he's like instead of like watching the georgia football game i'll take my kids fishing i'll come to him out when i was go visit my college friends i'm like well why he goes well if i can't take one day every eight weeks to do something like my work life is is at is at a balance but if i do that i'll have six little mini adventures a year i'm like yeah he's like well how how how old do you well if you're thirty five sean you look to be let's say you leave to be eighty five that's fifty years if you do those two things i just said you'll have fifty year defining things and three hundred many adventures that's an insane life oh that's an insane life at the end of the day by a fifty ultra man kind of things and three hundred mini adventures just because i managed my clock right like i won life do your mini adventures in your like do they stack to where it's like well i already did the alt man what's like the ultra ultra like are you trying to one up them each time not at all i'm just looking for things that that excite me so this actually this year i do have a it it's not challenging enough for me to consider it like a musk but i'm going on a a a tour of the world's best son in finland with twelve friends so we're going for ten days we're hitting thirty thirty plus sauna over the course of twelve days in ends in finland and you know so that is my a big or for twenty twenty five hey real quick if you're liking this episode with jesse you gotta listen to the first one we did with him it's a story of how he built his fortune his first business how he failed and then ultimately a mentor stepped in and gave him some some tough love of let's say and turned his life around he tells a story about how he started a private jet company ended ended up selling that to warren buffett there's a matt damon cameo in it crazy stories from this guy he also brainstorm business ideas of what he would do if he was young and needed to build a fortune from scratch again so go check that out episode number five zero four you can either google or in the show notes below we're gonna put a link to it and also at the end of this episode we are giving away a few thousand dollars of his big ass calendar the one that he uses to plan as twenty twenty five we say the code at the end of this episode so listen to that and then you can go ahead and get one of those for free alright back to the episode so if i'm getting this right the miss is more of a challenge something that excites you something that it's a big adventure it's you're defining and you have the you'll get the fun progress along the way as you make progress you'll get the anticipation and then you'll get the year defining a sense of accomplishment whether you win or just you did it and then the adventures are more about is that just more about non routine so just kind of making sure you are not just every saturday we go here every sunday we do this with my kids and just shaking up the routine with something fun it doesn't have to be super challenging but is that the right way to think about those absolutely it's it's non routine it's planning adventure planning newness it's prioritizing yourself and it's not let it's it's playing life on offense it's not letting your calendar fill up you know look if we just sit back it's gonna be weddings meetings conferences appointments ends of like what do we do what do we doing how many of those things are jesse and by himself or with buddies or jesse like the family i love to i love to do things with with my friends and i love to do things with my family i treat my family stuff differently so i also plan family trips but you know i have the luxury of time you know people talk about rich and and the first thing that comes into your head is like money obviously and that is important and clearly that's an important part of being rich but there's so many buckets of rich are you spiritually rich are you time rich i'm insanely time rich right now which i think is the most important thing especially in your fifties i'm insanely time rich so i can i have the luxury of doing things spontaneously when i want etcetera i'm spiritually rich i'm socially rich if we did a little sidebar here because the three of us are all lucky to be in a position where we don't have to work a week at all we could just spend all year training for you know an mma finance mma or whatever it is but i think a lot of people who listen to that you know may not be at that you know they still have the job they still have whatever the the you know the day to day responsibilities so could you take you know thirty seconds sort speak to like how you would maybe is there any difference in how you would approach it you know the beginnings of the adventures if somebody's not like you know financially free where their their calendar is theirs to do whatever they want with listen i have been doing this since my journey was insane it was crazy my twenties was were spent on couches friends apartments you know just trying to like figure it out pay my rent you know all that stuff but i was still so rich with adventure every year i would go to the coney island polar plunge on new year's in order to cost a subway token subway in order to cost to do the trip to mount washington do my my kids eighteen dollars to park we live in a country that offers the most insane rivers mountains national parks oceans hikes strings i mean conferences like you can fill up your life with adventure i should write a book filling up your life on adventure you know for under four hundred dollars a year because you can do it now so you know i i understand that obviously mike can be bigger and it's easier for me and that's true but you know i've been doing these things for for a long time i just took my son to the polar plunge at lake lan here in georgia you know there's just so much stuff that you could do that again is outside of the norm right you know people think like you don't have to climb mount everest to feel like you've accomplished something you have to just get out there and do something that makes you proud of you you know there's a there's a great story do you do you know burnt b brown so she she has this great story she tells about like her daughter going to like a swim beat and she was scared to do like the swim swim she was like i'm not gonna do well and and know i'm scared i'm scared to even just swim blah blah blah and she she talks about how you know her daughter after the swim you know she lost the race she maybe got liking it whatever she wasn't didn't do it so well she got out she's feeling kinda bummed and brit rounds quote is like you know winning isn't a winning isn't always about getting first place sometimes winning is just getting off the block and getting wet and like you know you jumped off the blocks and you got wet like that's a huge win you you you have become a more brave person by having done that and i think there's there's something to that because know when i hear about the ultra ultra man races and stuff like that i'm like oh yeah that's a so far from where i am but at the same time when i heard this bernie brown quote about sometimes winning is just getting off the block and getting wet that changed my perspective i started doing a lot more stuff because i changed what winning meant also sean i'd like i think a lot of people listened to this stuff and they're like oh jesse into fitness shit and you know i'm also into i like weight lifting things like that and i think they like say like well i need to go and do a marathon or a long race that's not true i think that you can do things that fit your interest significantly more because like he's got a hat that says all day running running your passion like i don't think you have to necessarily do something that falls into that endurance category or whatever is popular i wanted this year sam i wanna go to one of those silent retreats where you sit in a dark room for two or three days but listen we're going into a new year alright and i'm giving suggestions and i recognize that everyone is in a different has a different dynamic time is different finances are different but i what what i'd love to get out of this call is i just wanna fire people up for the opportunity that we all have to have an incredible twenty twenty five you know go master something go learn a language you know go learn a certain skill go volunteer you know do something that makes you proud of yourself at the end of twenty twenty five do something that makes you feel accomplished and proud of yourself at twenty twenty five now i'm not saying go ride your bike across america just because i did that no not at all but do something that you look back on the year and be like this was this was amazing you know and i'm just saying that there's a lot of things that don't cost money if you're intentional if you schedule it which we'll get to in a second and you play a little bit of offense so mass kevin's rule the third thing that i do is very simple you know i found this works a lot better for me than new year's resolutions and maybe maybe different for other people but rather than doing all these goals and stuff which i never accomplished i very simply every quarter i had a winning habit to my life first for example like i don't drink enough water i'm gonna drink a hundred ounces of water you know as a new habit i'm never gonna be late to a meeting i'm gonna add a ten minute a day meditation practice you know i i i don't know but like my habits did you add last quarter this is crazy but like i'm so inflexible and i found something on youtube that was basically inflexible feel like i can't in touch my knees you know so i found something that's like five exercises you should do before you have a cup of coffee like first thing you do when you wake up so i've been doing these five stretches it takes six minutes pretty much every day and i can send you guys the link that they're really easy so that what but my point is we we are a product of winning habits winning routines and a winning mindset that's what we all want we wanna have winning routines winning habits and a winning mindset and by layering in imagine if you did that let's let's just say we took a five year look on life my life gonna radically change in five years i have a fifteen year old son he'll be a college my my kit my little boys now they're gonna be in high school like i like to look at things in five year windows because you know like if your parents are in or are elderly they might not be here in five years like mine mine were five years ago mine aren't now like your life changes freaking like this gotta think about this stuff and imagine in five years you just do the three things that i said you had five insane experiences you added thirty mini adventures that you wanted that had by taking you know six days of three hundred and sixty five a year i mean come on man and now you added you know you added twenty winning habits you're fucking jason bourne they're decent boar and like this is not difficult well so all this stuff i'm like this is badass ass okay tell me how you plan it and how you actually put it in practice you're saying like you're a you're a product of your habits and things like that what's the habit of planning and like thinking of these things and actually getting them on the calendar or whatever so i don't know you know people listening this audio or video but this is my entire twenty twenty five if you're not on youtube he's holding up the big ass calendar so so i as soon as i know i have something for me i put it on my on my calendar on paper i write it down now there's a lot of research around writing it down versus putting in your phone goals that are written down versus you know there's a ton of research around that but as soon as i have any of these trips i put it down i put all my big events for the year down immediately last day of school first day of school if you have kids first day camp if they go to camp last day account fam spring break trips date nights with my wife every i take a a quarterly stay vacation or trip with my wife all wife and i have our own little system we have a date night once a week wednesdays and then every quarter we try to plan something together could be like we're going to new york next week but it could be just we're gonna have an overnight vacation here but we try to make sure we have four year date nights as much as we can family dinners and then the rest is just family trips did you travel a lot i travel a lot but i put it on my calendar because once it's in my calendar now i have permission to staying out i wish i could go dinner with you guys but i'm actually i'm camping out with my kids that weekend like now i'm taking control and i'm dominating year at other people taking it away from me right you can laugh about it but i'm dead serious i think it's cool you know that experiment where they take a jar and they're like alright you have these rocks in these sand phil put them in put as much as you can in the jar and basically if you put the sand in first you can't put any of the rocks in right because all the little meetings and appointments and zoom calls and everything else takes up all the space versus if you put the rocks in first and then you could pour as much sand will fit all the way around it that's basically kind of like the the model of what you're doing you're basically saying i'm gonna put all the shit i really wanna be intentional about the life experiences i'm gonna remember what the people i care about i'm gonna put those on the calendar first and then i'll let all the little k knack appointments fill in around that where there's still space and if i do it the other way like most people do where you say yeah yeah like when i have time then i'm gonna do something great and then they never have time nothing never happens the rocks never get in exactly and the reason why guys i like to have this on one big visual like look at all three hundred sixty by days on one page the reason why i like to do that is a on visual like i need to see it you know we're all we all kind of think in pictures and we think visually but now two two things one i can see where my gaps are i can see where my gaps are where i have more time available and not two i can track towards my goals so much better then versus like if they live you know in my phone and i use my phone for my appointment zoom calls and all that stuff but i don't like scrolling through it to be like oh my marathon and i'm scrolling all the way to november i like to see it like oh i have this many days it's like the road map is visual so for you know to have it all on one big calendar is is really helpful and i'm super spontaneous you know i know that look if you don't plan it it probably won't happen so knowing that after being on earth for five and a half decades what do i do i wanna plan as much as i can i wanna get in front of it so i sit with my wife we sync up all of our stuff you know in twenty twenty five we're going to like i said i'm going to finland we have a trip to japan we're going to greece you know we we have put all this down on our cap my twenty twenty five is already mapped out and it's insane all i have to do is follow the script now yours might not be as as you know wildest is mine but the point is you control it and you can map out this incredible year do you but do are you picking those quarterly habits as well as those mini adventures i'm not i'm not because i'm open i'm i'm always listening to people and and when i was when i had marquee jet which is a company that i had i started with my partner when i was i don't know twenty nine thirty years old my dad on the plumbing supply house i had no relationship with money we never talked about it i had no business experience i don't know shit and all a sudden i had this private jet company we're flying three thousand of the who's who of pop culture ceos top ceos athletes entertainer and i'm getting access to these people and i'm really curious i'm thirty years old and anytime i had a minute with anybody at the airport i was visiting a customer client i would say to them like i wanna know how they lived rich like you mentioned people here might not be well they might be one day who's gonna tell them how to do where do you vacation what do you do with your money what time do you go to bed how many newspapers do you read i wanna know it all i wanna know the best habits and routines and mindset from the best people on the planet and i became a sponge and i remember asking this guy i'm sitting now with this guy i'm not gonna his first name as james he was insanely wealthy i'm thirty i've like nothing and i i asked him i said james how do you live rich and he's like he sent to me i read and he you walk me through his through his day and wearing vacations and what he does with his money and how much gold he has buried in his backyard and all this shit never forgot it one thing that he said to me one thing he said to me he goes and i take three hours a day from myself and i'm like i can never do that those know it's cumulative i'm like where does that look like few james he said like i might i take up thirty minutes son in the morning i might take a little time at lunch to read go for a walk work workout dah dah the end of the day it's about three hours a day for myself and i i i was like since then i'm like and i was like why and he was like well you know if you check the u box you show up as a parent husband ceo boss employee so much better you don't resent your wife or your husband or your partner for taking wait time of the things you wanna do all this stuff long story short i started taking two or three hours a day right after that me i if they've works for him i'm not gonna wait till i have a brazilian dollars i'm gonna do it now so time rich something that we talked about earlier doesn't it mean you have to be rich to be time rich you have to be organized scheduled and allocated to prioritize you and that's all i'm saying for twenty twenty five you might say jesse this is h poke fine but all i'm telling you is carve out time for you to give you adventure make you feel cup works always gonna be there it's always gonna be there on a week to week basis do do do you make a list of your do's for the week before yeah so i look at my week on sunday night i take it from my calendar and from my phone and i put it on paper i use a planner but you can also just write a piece of paper and i write down my day it's like i can move things around and then i can prepare better i know it's i like to have a week at a glance view of everything and then and then the last thing i would say this just like like a little bonus thought for people is remember when you were kid and i don't know if your parents gave you vitamins do they give you vitamins when you were a kid like four school vitamins for sure yeah flint stones right i flint vitamins is as a kid there's a cow like anti flint vitamins but that's that's that'll be podcast number three the the the the vitamins were like you know you take one vitamin and it had like yeah so five hundred percent of everything you needed in every category and like one little pill and i'll that's unbelievable them but you know you took your daily vitamins and a checked all the boxes sign my own version of this that i do sam and sean that that works really well so like if you made a list imagine it all the time in the world you could do whatever you wanted to do every day well how would you spend your day well i know exactly what i would wanna do i love sauna i love cold plunge i love running biking swimming and exercise i love doing breath work i love taking walks with my wife i love playing with my kids like i'm very clear on what it by the way know what where i say do i say i love buying art but i don't those are the things i love to do they're very simple i inherited that from a very simple man my dad the let's say i have ten of those things on my list okay those are my vitamins those are the things that make me strong that i need every day i try to do two take two or three of those vitamins i can't do them all but i i try to do two or three so today it's we're recording this now it's one o'clock but i've already gone for an hour run and i've taken an hour so of the three hours i allocate for myself i've already done that two of them so like my day is good and i've taken two of my vitamins so now when i show up for you guys i'm all in i'm not outsourcing like we talked about i'm all in you know because i've checked me i'm showing up so much better that is so freaking important and that's every day from me this is amazing this is awesome is there before i ask you my my kind of i have one burning question before i ask you my burning question is there anything else in the planning how to make a kick ass defining twenty twenty five is there anything else we missed before we do that do that or were those are the big ones i think at like a high level trying to get people to rethink how they approach the new year i think that you know just get started on those things i mean you might not have it all laid out i don't have it all laid out yet but put the stuff you wanna do down first on a calendar or wherever you wanna put it and build a year that you're super proud of because let me let me just say this sean we don't get a lot of years we don't get a lot of years and we don't know how many years we're to get so shame on you if you waste twenty twenty five because you wanna like oh i'll just do it nick the following year don't like time doesn't work like that you don't know the luxury of like that you don't dictate the pace sometimes the pace dictates you and circumstances change and like you know everyone thinks like i guarantee you everybody here knows they're gonna die that's listening to this but i guarantee less than one percent of our listeners have their graveyard plot picked out because they don't think they're gonna die anytime soon they don't think that like your life could change like that my life's has been turned upside down i have people that my friends are getting diagnosed with shit you know like it changes man you can go outside and someone could be texting and you get smack it just it can go like that you don't know so you know i'm fifty six years old the average american is to be seventy eight i don't know i'm not really good in math but that's twenty two years if i'm average and you know i was on a late this summer i didn't see a lot of seventy eight year old guys weight boarding like the the years that you have to do an ultra man what do they say i was just listening to something they said what sixty three is the shelf life of like healthy years or something you know like it's insane so you didn't and it's also insane that you plan these you like well i'll get to it when i'm older there but then when you're older there it's like i don't wanna fucking do this you know what i mean like you know i've always criticized actually warren buffett where everybody talks about like delayed gratification and things like this and i'm like dude you you've been the man for years like you enjoy it enjoy that shit now like sometimes patience is actually time rich man you don't have to be rich to be time rich that book that went kind of viral this this year last year die with zero talks about some of these principles but he has a great story about one of them that he's talking about when he was in his twenties and he was on his career ladder climb and he was at some investment bank and his buddy who we worked with them him there kind of both twenty three years old or whatever was like hey dude what if we just go to europe backpack backing for like you know six weeks he's like how are you gonna get six weeks off he's like i'm not i gotta quit and like i hope i'll able to get the job and i come back but like i'm gonna do this trip and he was like dude do your crazy that's like irresponsible i'm gonna do the responsible thing and he didn't do that and he's he told himself he would do it you know maybe next year or the year after that maybe some some reason he'd be able to do in the future so you know he's like as soon as he shit came back after six weeks he didn't have the job back but he he met up with the guys he's like from the glow on this dude's face i realized then i made a mistake he talks about how when he was thirty three then ten years later he finally like took a career break and he's like went to europe he's like it's not so cool sleeping in a hostel when you're thirty three you know it's a different he's like i learned that something's he can even just not even was just doing them later as worse he's like it's just not the same thing like that's a twenty three year old trip i didn't do it when i was twenty three i did it when i was thirty three or thirty four and i had to have a whole different experience say there was no going back to that i think it's really important to say yes to adventure and it's never the right time you know like it's never gonna be like oh i eight days that are clean you have to make it you have to create that you know i think that's a really important message like it's never the right time you're always gonna i'm gonna miss the basketball game you you know there there's always a sacrifice but if you don't do it just you you know yeah have regret you just regretting you just don't get it back well you said yes to an adventure you're coming to our basketball camp with mister beast so we'll be seeing you in january for one of those jesse thanks for coming on and if you're listening to you made it to the end you're fired up like i am we're giving away a few thousand dollars of these calendar so go to jesse what's the site where people buy the calendar i have the code here but it's just jesse slid dot com i think you get on i'm my on my website so go to jesse dot com and then use the code win twenty twenty five so win two zero two five first hundred people that go through go there from this podcast we'll we'll get a free big ass calendar but if you didn't just buy the damn thing and start planning your year if you're not convinced at this point something's wrong with you i had so much fun on the first go around you know sam gave me a little put me put me under the the microscope a little bit i love it i love his job and i get it and you guys are awesome man like i always get a lot of dms about our our first episode so to get an invitation back was meant lot to me man so so you'll get a handwritten written letter for me i think people don't realize because i mean we host a lot of these and i think people forget this but like i saw sean writing like i like take notes like i like just these are my golden nuggets from this episode these are you know my pen died halfway through we appreciate you doing this thank you very much until round three jesse thank you thank you i feel like i could rule to world i know i could be what i want to put at all in it like a day's off on a road less travel never looking back

Episode Notes

Get our Business Monetization Playbook: https://clickhubspot.com/monetization


Episode 659: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Jesse Itzler ( https://x.com/JesseItzler ) about how to live an epic life. 

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Show Notes: 

(0:00) Come into the new year light

(7:56) Hand written letters

(14:03) Identify your B minuses

(20:15) Pick your Misogi

(27:28) 6 mini adventures

(37:38) Add a winning habit

(39:55) Write it down

(49:50) Don't f*cking waste 2025



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Links:

• Jesse Itzler - https://jesseitzler.com/ 

• Jesse's on MFM episode - https://www.youtube.com/watch?v=ff1z3GUcfO8


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Check Out Shaan's Stuff:

Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd


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Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com

• Hampton Wealth Survey - https://joinhampton.com/wealth

• Sam’s List - http://samslist.co/


My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

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