How to hijack attention: Lessons from jingles, candy crush, and betting sites

alright i've got a thing i wanna fill you in on and this is something i've been thinking about lately and i think that you actually you're gonna bring more application to this topic than i am and so it's my theory but i wanna hear how you would apply this idea that i have alright hey me so did you see that blonde haired woman she had that song and that was like looking for a man in finance six four or whatever yeah what was it what was it bla for week six five bro six five is tri dance trust pod six five yeah thought blue eyes or whatever dude have i seen that has there been ten minutes of my house where either me or my daughter is not singing that song my formula matter by the way it's very different when your daughter says it my dad hormones kicked in i was like you ain't looking for what are you looking for looking for your barbie your toys get you're looking for legos is what you're looking for i feel like i could rude where i know i could be what i want to from at all in in like a days off roll there was really funny follow ups where people like let's do the math on that by the way how many men are are six five it's like point one percent how many people live in new york city how many you had to have a trust fund and it was like you know and they're single it was like there was like people left yeah yeah it's pretty funny but that got me thinking and before i tell you exactly what it is i have to ask you a question do you know your mother's or father's cell phone number by heart i do not so for the life of me i couldn't tell you my wife's phone number i can tell you the the area code but i couldn't tell you her number which is like a big deal however how many commercials from the nineties do you remember i want my baby back baby back baby i want my baby back yeah or hot pocket like you remember some of these songs five dollar five dollar we know what we know what it comes up to after that i don't even have to have no you right you could be a complete stranger but if i'm like five dollar five dollar the guy's gonna say foot long at the end of that so i got really interested in jingle because i don't remember my wife's phone number you don't remember your parents phone numbers but i can cite all these jingle in fact i follow instagram accounts where it's like commercials from the nineties the nineties out because that's one we your kids for in for a lot of listeners that was the heyday of these jingle and commercials and in my opinion we need to bring that back and i wanna tell you i'll give you a little little bit a short history of of jingle so in the nineties something like fifteen percent of commercials had jingle now it's closer to one percent so in the twenties this company called general mills came out this thing called weed weed cereal and it wasn't that big of a hit early on and so they were like let's write a song about it and we're gonna create a commercial on the radio for weed and it's the first time that there was ever a dedicated commercial for a product and the weed wasn't really doing that well for the first three or four years that song comes out in year five or so it takes off and now weed is like a huge brand that we all know and i just i i think that we need to do more of that in the nineties it kinda kicked to ass because when we your kids there is what like fifty or sixty channels so there is less channels and the key to a jingle sticking and like something remember is you need to hear tons and tons of times so when the weed commercial came out band ended up playing this song something like three hundred times a day on a variety of radio stations and and back then there weren't actually that many radio stations and so repetition is important however once youtube facebook whatever it came out we have so many different channels however when you run facebook ads you can increase the repetition the frequency i think they call it right you can increase frequency and so you could see like am i hitting the same person twenty thirty fifty times a lot of times with ads it's just a photo right it's usually a photo for like there's little silly trends like for a long time it was pointing an arrow at something or zoom in on someone's face there's like little silly trends that you'll see one successful brand to do everyone copies them yeah one we had was we would write the ad in the notes app on iphone take a screenshot out of that so it looks like someone was sharing a screenshot from notes but it was actually just an ad yes and i remember reading or seeing this short video it was launched sundance it's actually it was like a feature at in two thousand sixteen maybe you saw this but it was about people who have alzheimer's and they were like really bad you know they're elderly of alzheimer's and they they were just out of it all the time and so these these doctors played music that the the people would have listened to when they were in their twenties and thirties and all of a sudden it clicks and they start singing the song and they're like oh i remember this song i was in the army doing this or whatever and that's when i met my wife and then and then may like have the next three four five minutes they're like speaking normal and it kinda like maybe realize music is really important for that reason but particularly for advertising brands and products and i've been trying to think about what does a jingle have that makes it work and so i have it down to a few things and this is a little bit for the modern day jingle what it needs the first thing that i think it needs is it needs a little bit of cri i think with ads we be like this needs to be cool like it needs to be a little bit overly cringe that's the second thing that you have to have is it has to be incredibly repetitive for example do you remember that song don't chew wanna fan fan yeah don't chew wanna like you need to say the brand many many many times like chi shakira banana yeah so the chi akita banana ad is actually interesting so that ad it was like a sexy banana dressed up as like a cuban lady dancer and she was like singing and dancing and it was all and it was all about when do you know a banana is ready to eat right and so she was singing about like you can you should peel me back when you see a little bit of brown like whatever it it it was kinda like sexual in awesome and that ad would play hundreds of times a day it was awesome i love what people sexual stuff by the way my friend neville had a had an ad for why you should buy this set of font from him and he was like when i whisper rwanda does it make you weaken in the knees if so this is for you and so i love when they do that and then the last thing you need is a call to action so do you remember this song where it's like call j g wet eight seven type of cash now do you remember that song yeah you can remember full phone numbers when it comes to a jingle right was you can't where you you started this by saying i can't remember your your wife or your mom's number but we can remember some company's phone number one eight hundred whatever if they put it in a jingle and so this whole kinda rant is i think we need to bring them back now the problem is is that i don't exactly have like a consumer brand to do this on you do and you work a little bit more consumer stuff why can't you do this for hampton by the way i could and i should so that was a bullshit excuse yeah thank you do you see this working with your stuff in consumer well i would say in theory i'm all there with you as in a jingle work is a is a non debatable statement wood jingle work for my brand well why not jingle work so we're back to square one do jingle still work yeah i'm pretty sure it still works i think you might have to tweak the form factor maybe making a little shorter or whatever you know like a mcdonald's like what they do now is they have their whole commercial and then it's butt up i'm loving it right just they just hit that at the end as like a little five second hook at the end which was shorter than maybe how how jingle used to be where it was much more of the whole commercial i think there's maybe some tweaks that people are doing to them but they they for sure still works i'm with you and i'm also with you that i'm surprised that they've declined because the brain has not changed in fact there's a thing i think people called the pho loop or something like the phonetic loop but don't forgot that how they probably but it's like the the people who study the brain and the ear and there's like neurologists there's even somebody called like a music neurologist they're basically tried to figure out why is it that when we teach kids that they learn easier through nursery rhymes yeah there's like a nursery rhyme to like learn your your home address like if you're ever seeing those dude i could tell you cara venezuela lima peru where i could tell like the capitals of south america i haven't thought about in thirty years but when i was six years old some teacher taught us the song right or all of the states right they i could teach my daughter the states much faster than i could teach teacher numbers because i could turn it into a song and so there's something in this right and i they call it ear worms it's basically the what they call it when the a small repetitive snippet of a song or a slogan or a jingle just gets stuck in your ear right and and it that's called it an ear worm and so using this to improve recall improve memory and even make your brand associated with something that's kinda fun or upbeat or positive definitely has value now the question is why why don't i or you or any of us kind of modern marketers use this and i think really most people would say well it doesn't work anymore the form form factor change people got over it level i don't think anything's any that's true i think it's just like fashion i think it's marketing fashion trends i think it's out of out of v right now and as soon as somebody brings it back in it will become a thing again remember dat pi that was where like mix tapes were it was like wrappers yeah so the this was it was like a little wayne would put out like a rapid day on dat pi and he would just turn these suckers out i think you need a certain creative type of person to be able to do this but we can definitely churn these out in a relatively fast way and see what works which is different than a commercial but one of the reasons why i think it went ways so the things that you and i liked when we were nine or eight years old by the time we're fifteen to twenty five that's like that's laying and that's an a alarm cool but then get in our thirties and we're like oh i remember that that was awesome you know that was so cool like kinda like the feeling that you get when you see a surge like a surge drink like a soda you're like oh i remember that that was so i remember that i was a kid and you get like this nostalgia and so i think what we can do is look at all of the past things that worked well with the brands that we'd like when we were younger i really think you can replicate them within like the the law and actually not copy and the reason i think that is because the five dollar foot long song and mcdonald songs they're coming back and so they're reusing a lot of these songs now because once your customer base is a bit older you can reuse same stuff and it becomes cool again because it's not i'm subscribed to my million on youtube there we go cool we can workshop that if you want your as to be memorable which we all do then using one of the most sticky things which is like a a jingle it's it compresses several things together right a feeling a positioning right five dollar foot long nationwide is on your side right like compresses a position plus a a feeling into four seconds five seconds seven seconds and in a package that is now easily trans mis right you can sing it you can home you could self tell us to another person as well as sticks with you so like of course that's a that's a good thing if you can do it i got something that's kind of interesting totally different angle but i think you'll like it are you familiar with poly market is it is it gambling for crypto well that's when we've looking at it it's a prediction market which is yeah yeah sort of an aioli band situation with gambling and you know ref reframe gambling but it actually is a way to go bet on a prediction that you believe will happen so if i go to poly market right now i will see the top bet two two hundred thirty seven million dollars has been bet on who will be the winner of the twenty twenty four presidential race and right now trump is a sixty one percent bet joe biden nineteen percent in odds kamala is ten percent etcetera and so you could see for any idea you have that there's there there could be a betting market for it so like you know you can go to sports and right now the i think the euro soccer cup is happening right now and spain is the top top favorite bet with thirty four percent or you can bet on wimbledon right now but you can also bet in like scientific things like there's a bet right now what will be the june twenty twenty four temperature increase and it's like you know more than one point o nine less than point o nine you know you could bet on well this hurricane hit the united states yes or no and right now that bet has played out where like if you click it you could see that when it started it only had a eighteen percent chance of yes right now it's a ninety nine percent chance which means it's about to hit or almost certainly hit that bet is played out or playing out right now and you could see the top better so there's like a i named revenge tour nineteen eighty four who's bet two point three million dollars this week no i don't i don't know if it's that week i think it's is says top volume this week okay maybe maybe it is his if you go to his profile so he's the top better on the platform right now so he's got one point six nine million one point six six million in bets placed basically his positions that are out there he's got a p and l where where his profit and loss is he's up about a million dollar so far on poly market and he's traded a hundred sixty nine million dollars worth of of bets so like right now for example he's got a bet out will j vance win the twenty twenty four republican vp nomination he bet it when it was at six cents it's currently at thirty one cents he could just sell that position today and bank the profit even though it hasn't happened yet so you can win even if your thing doesn't win as long as the odds go up so a couple years ago i got on poly market and i got really addicted to this thing every day i was going and i basically had like a ten thousand dollars slash fund that i was just betting on poly market and i think i five or six grand and then i cashed out because now you can't do it in the united states they like ruled against it basically so all of this volume this they're doing about fifty million a month in volume which is huge probably the most popular crypto app right now is poly market and so they've done four hundred million this year and betting volume so they're on pace for almost a billion dollars of betting volume this year what did you bet on i used to bet on all kinds of so i would bet on like tech stuff so you could bet like will tesla stock be above this price in until on july thirty first like easier than buying the stock was just to go and bet do you think it'll be here or will they announce this at this time i was betting on sports stuff so i would bet just like a game there's a game on a tuesday night and i just bet here easier than i could bet you know at a sports book because the way this thing worked was you would just sign in with your meta mask wallet you didn't have to do ky so you didn't have to do a bunch of things who makes the odds there's no there's no odds maker so this is like a let's called a automated market maker so basically the the bet gets created and then it's based on the betting volume so if more people start betting no then the odds of no go down because that's a more popular bet if everybody thinks yes then buying yes will have less upside for you most of these don't work like an order book there's not a buyer and seller it's a it's the same way that a lot of the the decks work or the n t platforms work where it's it's a am a lot of the bets are weird so will taylor swift be pregnant in two thousand twenty four yeah thirty thirty percent chance right or something like that twenty one percent chance will andrew tate be found guilty of human trafficking in twenty twenty four but then there's weird things like will trump say the word mo in two thousand twenty four i don't know what that word is mo g but can't he just say that then and win the bet and so that's the one of the controversies of bedding markets is that okay the easy example is oh wow if i'm trump i could theoretically go place a big bet and then just say the word but there's a couple problems with that one the more like let's say something like that it probably has very thin volume so for example twenty four thousand dollars yeah twenty four thousand dollars so if he went and tried to bet a hundred thousand dollars he would swing the odds himself to yes the point where wouldn't really be worth it there's not much action on the other side so the basically the yes is when the money from the no and the no when the money from the yes is depending on how the back plays out right there's no there's no third party that's involved so you would have to do it in one of these that has like really big volume if you wanted to make a lot of money it says well travis kelsey go over for ring number four and get engaged this year yeah exactly there's you know elon tweets how many tweets will we have this month there's we'll we'll tiktok get banned in the us in twenty twenty four right now only eight percent chance so if you thought that tiktok was gonna get banned if you're a pelosi you could go and start betting yes but that bet only has twenty nine thousand of volume so you can't bet too much you can't make too much of a profit on something like that the controversy the thing that people have always said about prediction markets is that prediction markets become assassination markets meaning if there was a bet that like will this person when or will this person live and let's say there was hundreds of millions of dollars on the line you've inadvertently created a giant bounty to go and assassinate somebody and this is the one of the one of the controversies around prediction markets is that it could become you know problematic in that way but these are not new like crypto is a new way of doing it but these have been around for a long time like historically people felt that prediction markets were more accurate than polls right so let's say you wanted to say you know who's gonna win the election they would go to a poll you have very small sample size people might say one thing than do another which is like what happened with when trump won i think twenty sixteen was he was polling far less than than what actually happened when people went to the ballot because they didn't wanna admit where the where they stood whereas prediction markets because you're putting money on the line it's just more predicted it's more accurate versus just general polling and so this used to be a really popular thing there was in fact even like on the stock market you could go and bet this way wall street was like a hub for for prediction bets but then after world war two there was kind of a social stigma around it news newspaper stopped quoting it and they they shifted to poles but i think the i think it's swinging back where we're gonna go away from poles and back to prediction markets and so my prediction this whole thing is that poly market is gonna be massive that in this presidential election it's gonna have just like a huge run up this year because already you can see that when when anybody is writing about the odds of something about let's say the election they're referencing poly market and they're embedding poly market in their articles they're doing so now or you think it's already happening it's already happening is it's why it's got this huge surge i think a couple months ago they had over a hundred million embedding volume and it was because it's made for tv it's made to be embedded in articles and in fact i think they should take this further and make their little their little betting widget much easier to share and much easier to embed inside of articles inside of news new things so because they're gonna need to quote what the predictions are around interest rates around presidential stuff it's just gonna continue to grow that way and so i think poly market is actually sort of a immediate company a a decentralized media company where it has really interesting data that every other media company gonna want a reference and that's gonna just drive this surge and they've also had just really viral bets so right now one of the the viral bets is obviously the presidential election stuff but when remember when the idiots went down to the titanic and the sub that was one of the most viral bets i think they had like sixty million dollars bet on that one thing of like what's gonna happen with the sub so you know they they can go viral like just yesterday it had five million in volume and so business booming for poly market who started it and when did it start this guy shane shane ko i think is his name and he started in twenty twenty so this is not a very old business this you know pretty pretty recent three four years it's been out and he i think it's like his first thing he he's linkedin when i was honored earlier was like he was an intern at rap genius he was an intern at some other place and then he created poly market and he's been doing that for four years now did they raise money yeah they just raised big round so it was pretty it was pretty under the radar and actually sort of you know seem sort of sketchy before like when i was betting on it people i remember till like we're telling me like what are you doing dude you you put real money onto this thing and i was it's awesome and they're like who runs this is this legal and i was like i don't really know you know i'm not sure it just it looked like a very thin thin app at the time but they just raised seventy five million dollars from founders fund and joe ga and metallic and a whole bunch of other heavy hit and so it's obviously become a lot more legit i hate talking about gambling because i'm like i don't wanna sound like my farts don't smell a type of guy or what like i'm better but i am because i hate gambling like i don't i don't like gambling and i don't particularly love products that make it more popular which is weird because i have vice like i love nicotine shit like that so i would be bummed if no one made that stuff but i feel weird making this more popular you know what i mean i understand i don't know obviously i enjoy betting i've bet on many things i have a bit of a betting problem i would say it's the honest it's it it's like porn we consume it but we're like you know that's disgusting that you would do this for a living that's disgusting yeah quite garrett so but but i i i think there is actually a lot of value in this so i think that the wisdom of the crowds has always been a phenomenon i've been interested in and i think it's just a more pure form of information like i think that it is very easy for the news to tell you one thing or random polls to be quoted and claimed like i like things that are more ground truth and i i i don't know like more ground truth is a actual betting market on something that is what people actually believe and the wisdom of the crowd it is very hard to beat the the wisdom of the crowds when it comes to betting i don't i don't know if i buy that yet mostly because i'm ignorant to these predictive markets in two thousand and sixteen what did whatever existed before poly market what did it say about the election it wasn't as popular back then so they there's been like au and a couple other crypto prediction markets but they were never mature enough they didn't have enough volume or the people that consumed the were only crypto degenerate and so only crypto degenerate skewed one way it's almost more like a poll in that case so i'm not sure what they said then all i know is that all of the polls wrong five thirty eight was wrong all of this sort of like data science around polling was so wrong during that and i know that also that the other unrelated data point is that one of the things that help f t x take off back then was sam bacon fried was one of the first to put political bets on his platform i think in twenty twenty and was a big acc for f t was letting people bet on election election information back then and people around the world wanted to bet and so it was a way to attract a lot of liquidity to f t at the time what was his like philosophy sbs philosophy it was like what was it called alt yeah effective alt alteration but doesn't him having betting on his website go against that no not at all effective alt doesn't mean no no cent no vice effective alt basically means make as much money as you the the highest impact way to give and contribute to the world is to first like do something that's gonna accumulate a huge amount of capital so you can real reevaluate it to getting them as date like addicted to things that spend other they've freed right you're more you are more value like you you have two choices you could go work for a nonprofit or go volunteer in a soup kitchen and poor poor soup every day but that's a pretty low leverage way to give to contribute versus if you become a billionaire and you give give away a billion dollars you have done more good that way and so effective of alt is basically working for the purpose of accumulating as much capital to give away as possible now in his case he turned out to be you know a liar at a fraud on many accounts right so it's not i think he sort of tanked the brand effective alt which probably is a little unfair he also tanked the brand of crypto which is a little unfair people are like oh crypto is a scam was like no this dude scammed crypto he tricked he lied to the crypto community basically he was taking money and not you know somebody would go try to buy bitcoin on his platform and instead of buying bitcoin he would just tell them it but he bought bitcoin take the money and do something else with it altogether he was he was d is very different than than saying crypto was d sequel the new york times had this podcast say the day about this woman who got addicted to draft kings or fan do what i i think they're the same thing and what she told this story about how she was like a hundred and fifty thousand dollar year earn her and she got addicted to it and the one of the reasons why she got addicted to it was hey she just is is an attic whatever but b if they assign a an account manager to you just like you do when you wanna upsell software and they're like hey i see you're spending on this we've got this new game called this this and this i'm willing to give you like a five hundred dollar credit in order to get your you could wait your whistle a little bit and and try this out and she was like telling the story and i i'm listening to i'm like hey that's the same tactics we we did to like get people to buy ads like you like say like hey you know you're a new customer we'll hook you up this time and hopefully you get it addicted to us and they wanna give us more money but they are doing that with this woman when she was in she eventually gotten to three hundred fifty thousand dollars of debt and she so she got divorced it was like a whole issue and she was like they're still like i i they're still sending me emails was trying to get me to like try these new games and i wanna try him so bad like they sound so awesome oh okay and so it kinda the whole online gambling thing kinda left the bad taste of my mouth particularly because now you watch i seen is the only same thing happens in like you know bunch of different fields but also just the entire mobile gaming market things that look very harmless candy be crush these all these game all the mobile gaming companies work the same way they're all hunting for whales the whole business is you go try to acquire a hundred thousand users and you're looking for the few users that are gonna spend a hundred thousand dollars inside your app and are people doing that with games where let's spend a hundred grand of course yeah this i mean candy crush and the entire like casual mobile gaming thing that looks like these silly inn free to play games they're based on there's you know women in the midwest who are gonna dump tens of thousands of dollars into each game that they get hooked on and those are what they work for they work for whales they're trying to find whales whales are obviously the most profitable customer and in that you can't even win anything right it's not even like gambling where there's nothing to there's no there's money there's no money to be made in it it's just money to be spent you had friends at the gaming the industry or or early least if you know better than my friends who work in the gaming the industry how many times did they say they had a customer that would spend fifty or a hundred thousand dollars on a game we'd be having time i that's like this i guess like i guess how how big is the scale of of people willing to spend that much it's very large this is i mean this is how they make these games make like a billion dollars in revenue right so i don't was like everyone buying like a twenty dollar a month thing not no it's most players spend nothing right vast majority of players will spend nothing then there's a segment of people that are gonna spend a small amount and there's a very small segment of people that are gonna spend a huge amount and the total thing blends together where you're like our arp our average revenue per customers seven dollars or ten dollars but it's not every customer spends seven to ten dollars it's at most spend zero a fuel will spend twenty three dollars on average and then a fuel will spend twenty three thousand dollars right that's more of how it how it looks when you look at the distribution of these things that's insane ben used to work at fan abdul and he was like yeah dude part of the program i had i think he was like employee thirty or forty at at fan he's was like you know i basically oversaw this program or he was like associate with some program that was like the whale vip white glove service it's like oh if you're betting and losing this much money or winning or even winning you it's just you'll eventually lose it so if you're betting a certain volume guess what we it's the super bowl we wanna fly you out you're gonna you're gonna come visit hey we're in new york wanna invite you this private dinner and there's a whole vip program white white glove program where hey we got you tickets to this game and they're gonna make you feel like a rockstar star is degenerate sitting around the dinner table like hey what you wanna bet that the meal is gonna be chicken yeah and these are willing participants these are adults now i i i would say obviously some people ruin themselves they get addicted to gambling just like people get addicted to everything social media and drugs and vape and you know there's a ton of things that people get addicted to and it's not good for them i i definitely agree with that that is that is for sure thing and you will always see news about that because a it's happening and b it's makes for good news big company ruined this person's life right that's always gonna be a thing but guess what robinhood hood is designed the same way robinhood is literally designed like a mobile game to get you addicted to trade gets you to try to trade as much as you can they make money every time you make a trade they don't make money by you buying a low cost index fund and holding it for twenty years they make money by getting you to buy robinhood gold to trade options and be day trading and so robinhood which is this like name of like the we're gonna steal from the rich and give to the poor was doing the exact opposite space steal from the dumb and give to themselves and and that's that's what robinhood is so i'm gonna place a bet on this i'm gonna that's what i'm saying i'm gonna bet that justin bieber is gonna be having a baby boy you're the us you're not gonna be able to make a bet you and how do they how do they how do they track that i think it's just like your ip address right now i don't know what else they do god this is horrible and awesome i like this well i can't believe this exists that's pretty wild alright let's take a quick break i wanna tell you about wander so it's summer planning summer vacations and if you're gonna try to get away one of the best ways to get away is through wander they have amazing luxury homes that you can stay and it's sort of like staying in a five star hotel but it's a home so you get kind of the best of the home vibe and the luxury amenities and turnkey experience of a hotel all in one so check out wander they have so many cool locations i'm taking one trip on wander in a about a month or so to tahoe they have a really cool property there but go to wander dot com slash m m and just browse you could just see like really amazing places to stay that make for great family trips or even like corporate off sites are great because these locations are so baller so check this out and if you go to one dot com slash m m you can enter in to get a free trip giveaway so they're they're giving away a trip to one listener as well as you download the app you get three hundred dollars of free travel credit so that's pretty awesome check it out one dot com slash m f m alright what do you wanna do one more thing what do you got okay i wanna do one thing you said something earlier about jingle catchy things and i was sitting in a meeting and i was sitting in a meeting and there was somebody who was prolific like if a kendrick lamar wore a suit and sold b b software that was this guy this guy had lyrics he was lyric with his corporate slang and it got me thinking about epic corporate slang and some of my favorite greatest hits of corporate and i started thinking you know we need some more and so i wanted to play a little game with you so i'd like to play a game i texted you this i said i want you to think of this think of corporate slang that doesn't exist but it should because we're innovators here on the podcast and i wanna come up with some sling i think it would be a fun claim to fame if we could just make something stick with corpus slang so i i say we go back and forth like a rap battle with this is corporate slang that doesn't exist but it should alright you have more than me i didn't i i i came with about four or five you you have a bunch of them this is right in your wheelhouse so let's see what we can do though alright let me get my phone alright so the first one is gonna be is the first one one man's thanksgiving is another man's thursday and this is for any situation where you are when somebody's really excited about something that you to you is just normal or even lame but hey it's there thanksgiving it might just be thursday to you but it's their thanksgiving so it's kind of a way to throw shade in our corporate setting when somebody is overly excited about something that's actually just normal or average and you just say hey man one man thanksgiving us another man's thursday and you just plant that seed and you just leave it with them and they'll realize later that they just they just had jay thrown at them and that's a phrase that you need to use and when someone is like wait what and you're like what you don't know what that means you know what i know yeah like just one of those things they say yeah like when i was a kid i thought it was go out there and break an egg matt go out there and break a leg you know what i mean so we'll make that a phrase or instead a cat like reflex i thought it was cadillac reflex not thought even corporates like these are just like stu that you had yeah yeah so i used to say for you is like you know go out there have fun break an egg so we that's how you need to use this phrase alright i have got one alright we're gonna call it bubble wrap as in you win someone like do you have any employees that are overly sensitive and when you bring news to them you have to be like how are we gonna phrase this so so it's like we gotta like we gotta bubble wrap this yeah like alright we have to we have to tell this guy about this thing but we gotta bubble wrap his ass and we gotta bubble wrap is phrasing and we gotta figure out how we can deliver this so it doesn't like totally crush him instead of just saying hey we're not doing that anymore your idea is sucked we gotta bubble wrap it so we gotta bubble wrap it so it's actually like a it's like i like what you're saying you're right but we're gonna need to bubble wrap that before it goes out yeah yeah yeah yeah yeah so you have to say it in a more sensitive way not to freak a particular person out because that person when you talk to them you gotta a bubble wrap before you talk to him so we're gonna call bubble wrap like i like that that's that's strong alright i got one a aloha more so making email intros sucks i hate doing it it's like oh can you introduce this person i gotta say hey bob meet me sean he's he's this guy he's this guy i'm i'm shortening to get to one word we're using a harry potter word aloha for the spell that just is like unlocking doors so that's what i'm gonna do i'm gonna go to an email thread i'm just gonna say sam bob a little more but boys a little more fellas i've unlock the doors here go on through and that's it i'm shortening it to one thing what but what's that word from harry potter it's a it's the spell he uses to unlock any door oh my god alright that one's extra nerdy alright i've got another one alright so you know how on the google calendar the default is typically thirty minutes mh i hate that so we're gonna call this or we're gonna say so we're gonna use this word when it's like hey puts something then on my calendar and let's sync storm it we're just gonna sync storm it so it's by default it's a five minute meeting so let's just sync storm and you know it's people say like let's let's sync up and it's always either default thirty or sixty minutes not fuck that we're gonna sync storm this and we're gonna hit done in just about four or five minutes so hey well just put something down my calendar put a little sync storm on my calendar and we're gonna bang this out i love it because the other person is gonna have no idea what you mean by that but it sounds like they're supposed to know so yeah no problem love love sing storm just despite one of my favorite things to do and they're gonna walk away like what the hell i supposed to do well we gotta sing storm the some bitch don't it's also nice because it's a way they're like it's it's the equivalent of dating a first day and be like they're like hey hell let's grab dinner and you're like let's do drinks yeah yeah it's actually that yeah you gotta same store man alright what do you have alright we gotta crash the boards here so this a sports one that's that's gonna be used in the corporate setting so it's when you're emailing people but you're not following up hard enough so you're you're you're email a prospect you're trying to do a sale and you notice there's just no follow ups there's no follow up email so either you could just use it like you know when you're following up people be like hey i'm just crashing the boards here or you could tell your sales team like hey we really gotta crash the boards here your fellas and they know oh that means we gotta really just follow ups strong i used to use the word blitz sc when referring to that and then i realized that referencing world war one war war two germany and their military tactics probably was wasn't it the the the best thing it's a very little blonde hair blue i had to be using that yeah yeah we had a bubble we have the bubble bubble wrap blitz screen and use crash the boards that's pretty good you got yeah so let's do alright so you know how when you have a meeting and oftentimes even if it's a good idea you still it turns into a vote a lot of times where it's like look not everyone thinks that's a good idea so we're not gonna go with it even though a lot of times the non popular choice is the good one and so what you do is you try to like be political and get people on your side before the meeting and so like they vote for your idea whatever we're gonna call that landslide look we're gonna have a meeting but we gotta a landslide this in advance and we gotta get everyone to vote for our side and we got a landslide this meeting this idea needs to get landslide so we're gonna call it landslide that's powerful i like that alright this is when you got an employee who it's sink or swim you got somebody new and you need to really figure out what they're made of it's are we boiling eggs or potatoes here and it's a way to ask about somebody what they're really made because when you like a potato starts out really hard but if you boil it gets soft but an egg starts out soft but if you apply some heat it gets hard and you want you want eggs you don't want potatoes in your company and so that's that's where you put that out there and it's when times are getting tough and people are are wilt they're they're folding under the pressure under the heat you just gotta ask or would boiling on eggs extra potatoes here that's a good one i think that's an old phrase from the south haven't i heard like grandpa say that have you ever heard that i have not but maybe i got i've been told i have an old soul so maybe that's that's where that's a good one alright this is the last one that i have we're gonna call alright so you know you were just in a meeting where a guy was saying a lot of jargon or oftentimes you'll be in a meeting and like people are lying they'll be like well what we're doing great and it's like well we're not really doing that great and so for that we're gonna use the phrase bullshit bingo it's like hey are we having a meeting about what we're gonna do or are we just playing bullshit bingo and winning right now we're this is this meeting is just a game of bullshit bingo and we're killing it and so yeah it's like sean look you're telling me all this nonsense it's nonsense i think your board is full for bullshit bingo this is just nonsense and so what call it bullshit bingo i like that one it's a way to call someone out but because it's an all iteration it just saw it just bubble wrapped it just enough yeah yeah don't happens is the real winner here it sounds like i like got one last one this is similar to situation where somebody we're trying really hard but we're working on the wrong things feels like we're just massage elbows here it's when you're working on a problem and you're working really hard but you're working on something that doesn't really matter there's not enough meat on the bone there and so you're just massage elbows it's the wrong place to be applying the effort i like that one i like that one but you have one more that i think you should you should fit finalize with the one about a tree so this one came from diego because i was very sorry with him and he goes it's when you have an employee okay so the phrase is i think we're trying to teach a fish how to climb a tree and it's if you have an employee and you put them in a position that's not really their core strength they're great as a fish but they need to be in water and you put them in a position maybe it's a a a technical person you got them on sales calls and it's we're trying to put a fit we're trying to teach a fish how to climb tree here and he'd just be better off putting in their natural environment and letting them succeed there than really just working against you know the laws of nature have you used any of these phrases yet i'll i'm gonna start this this was this was a brains this was a sync storm and so now i'm ready to start nice there was this tiktok i saw where it was this teacher and he goes my new favorite thing is to talk to my gen z or whatever students and to say phrases and then gas like them that they don't know what they are he's like i just make up phrases and i think one of them was pebbles he was like pebbles is like the opposite of a mountain or the opposite of a boulder so it's like hey why are you trying over this problem this is a small problem it's pebbles baby like you don't have to figure out about this and he would just like throw these phrases actually pebbles is a good one and i think another one was he he was like parked so it was it was when the day is going really slow or something's not moving so for example man it's we it's only lunchtime now like this day is so parked and like it's going so slow it's so he would use and this tiktok is like i use these phrases and i just end they look at me and they're like what does that mean and i'm like you don't know what that means like nerd you know that's what we have to do with the bubble wrapped or teach it out to climb tree we're like how do you not know what that means we've had we have the act like it's normal and so when we have had potential i i first of all parked and pebbles i think are elite i don't know i i think bubble wrap is pretty elite to be honest but in the youtube comments let us know which one was which which one you're gonna actually adopt which one was was ready to go we have to have some like buttoned up billionaire guess or something on on and just like we just using them we just start using them it would we'll use them so many times and just like for example do you remember that movie super troopers where their cops and they're like hey you wanna play the meow game and so instead of saying now they use the like give me your license right meow and they're like let's see if we can play let's let's see who we could say me put in here yeah that's what we have to do with our next guest is like so like da did you like like were you able to give it to him blunt or did you have to bubble wrap it you know what i mean i just seem to they react or do they try to roll with it yeah are we gonna wrap up beer is is that it are we are we gonna was this podcast as a sixth storm yeah i think we got i think we gotta edit it there alright that's a pod i feel like i could rule where to know i could be what i want to from at all in it like a day's off on a roll less travel never looking back