so christmas street thing is kinda crazy the story is this article that i read incurred basically it's talking about the brutal mafia style business of christmas tree sales in new york i feel like i could rule world i know i could be what i want to put at all in in like a days off on a roll i'm just gonna read you a paragraph here that this captures it it goes christmas trees are a big business in new york a lot of people see the quaint little shack that appear on the side of the road just before thanksgiving with a bunch of trees and you think oh these are probably independently owned maybe by jolly families of lumber jacks looking to make a few holiday bucks that's what i thought anyways in reality a few eccentric obsessed and sometimes ruthless ty cocoon controlled the sale of almost every tree in the city they call themselves tree men and they spend eleven months you're preparing for christmas time which to them is a thirty day sprint to grab as much cash as they can i'm in they're in right yeah yeah this needs to be a netflix show right yeah and is this the one about this guy named scott well there's a bunch of guys so he talks about like the different guys because they basically carved up the territory like you got harlem this one guy gets manhattan this other guy's got the east side and they all have different territories and they all have crazy names so it's like george nash and kevin ham and it's like oh yeah nash got harlem he's a smooth talking hippie from from vermont hammers is a brooklyn born cy he was a powerful force in the business he the one who shaped it hammers rumored to own half the tree stands in manhattan bringing in more than a million dollars every december the lord is hammer lives on a yacht somewhere in the atlantic and he visits new york only at christmas time where he holds up in a midtown hotel room with a pile of cash on the bed and a pit bull squat on either side of him like is this even real what about reading that sounds great dude if you sell a million dollars of trees in one month like with all your expenses like that's like a like a like a like a hundred and fifty two hundred thousand dollar year salary yeah yeah you like way more more yeah you might have a pickle but it there gonna be piles of cash or a yacht but you're not like fifty percent i could see there's a world where this is like fifty percent margin all then would you ain't owning yachts in manhattan when if it's on five hundred grand a year within like twenty years this is an old article so i think yeah it's pretty crazy so that it talks about like basically one interesting thing is it talks about the history of the christmas tree so it says it two hundred years ago the idea of putting a tree inside your apartment would it be a bizarre decision didn't make any sense is supposed to be shelter from the outside why would you bring a tree in and it talks about how like christmas trees that our trees themselves weren't even really associated with christmas time and then it says this started change in eighteen fifty one there was a dutch named mark car who was like i think i can do this what's doing this like selling trees to people to for the spirit of christmas and so he goes he's considered the father of manhattan and christmas free business and we don't know much about him but basically the way it describes him is he was out of work and he was he realized that he could chop up a tree from the forest bring it into the city and try to sell it to the people in the city to have like a piece of like you know nature with them and he goes he tells his wife she's like that idea sucks this a great story of every entrepreneur tell your wife and an idea she said the sucks and to do it anyways i think that's the real american dream and so he comes in and he basically tries to associate these trees with christmas spirit with the jolly time and he goes and he's he bought a got a permit for one dollar to sell it inside washington market the which was like their wholesale bizarre and he starts to explain to people there that these are trees that you could stand upright in your house and it signifies christmas and he sold about a day and that kinda started the the trend of indoor christmas trees again assuming this article is not fake completely in the onion my parents is to do this for a living they owned a fruit stand you're just sitting on that fact for five minutes while i'm making up shit out of the christmas trees no so to this day i've told you my father's is a produce broker so basically these are made up numbers but hypothetically he'll buy a million dollars of onions from a farmer and then organize a truck to go pick them up and then sell that load of onions to walmart for one point one million dollars and hopefully make a hundred thousand dollars of profit which fifty goes to the truck or whatever you know made up numbers but the way he got into that was my mom and dad owned a fruit stand like on the side of the road and that fruit stand made a lot of money every october by selling pumpkins and every christmas selling christmas trees and my mom would tell stories about like getting up at five am in the morning getting in order to like flip the pumpkins because i guess they can't rest on one side for too long otherwise they get lopsided right and they would package up these trees and they would just sell a shit load christmas trees and that would like make their q four i am fascinated by these kinda of once a year businesses like michael gi came in the podcast he's talking about his fireworks business where ninety nine percent of the revenue happens the day before july fourth right like this is like july third is ninety nine percent of the revenue and it's like what a make or break what like high stress but also you know kinda peak season versus off season style of business and those kinda fa me we've talked about before like i think one of the great side hustle is going around the neighborhood and basically saying hey like want us to put christmas lights up for you we'll put christmas lights up like i think you can make you know tens of thousands of dollars in a six month sprint if you just wanted to go knock on doors and and ask you know the same question over and over again and i think that like there's a guy in our neighborhood who basically does that you know he hits up he gets like fifty houses to say yes to this thing each one of us pays you know i think i paid like seventeen hundred bucks for like a basic christmas lights thing that took him you know and then and and the guy who was knocking on the door i wasn't even the guy who put the lights up so i even know if he was just like a lead gen guy i don't know who he was but you know i respect the hustle what's this health startups that have wild traction so there's a couple of health stars that just caught my eye as normally there's a bunch of these ideas that sound really great and then they just never work and a lot of them are like and they're all the things that it'll know basically a rich smart san francisco la new york type of person does or wants in their life and they think that everybody doesn't wants that and that it could be accessible to all them but actually it's too expensive and too hard to do and too bespoke and all this stuff ideas that fall into this category were like music discovery and then there's like let me give you a good example this was a headline of business header billionaires plan to launch a media brand around the zeitgeist of brooklyn exactly a billionaire a media company about how is where it's at that's the worst that that i'll take how to lose fifty billion dollars for a hundred dollars alex you know the instagram cofounder after instagram their like revenge company was this news reading app so they basically they they got they they quit facebook and they were like facebook is kinda of bastard instagram they're just copying snapchat and like all this shit they were kind of like making these low key like passive aggressive remarks and then they were like we're doing it again and they they've did this photos shoot of them and they're like you know like in their vacation home where they get away when they wanna be creative and they say they're gonna like try to change the way that we consume news and make news you know less biased and more like easy to consume and all this stuff and like of course you know two years later they shut it down because that's again this kind of like smart wealthy well meaning person trying to solve a a problem that they have but that not a lot of it's not if this is not junk food like people want junk food people want cheetos and they want the cheetos dust on their fingers and anybody who's like i'm gonna take the t to us off their fingers they just don't find a lot of demand typically okay so this is like what i there's like one model of the world i have and then there's but then you always pay attention to what's gonna break your frame where am i two biased where have i locked in and and maybe the world is changing underneath me and so there's two health startups and so daniel ec who is the founder of spotify who is awesome guy but he checks a bunch of the boxes right billionaire who's you know coming off of a you know huge you know life altering you know win of a company and he's bit rich since he was twenty one been rich for a long time obviously he's at that a human phase where he's like you know what i need to like take care of my health i need to get a protocol and like i'm gonna start taking these like you know i'm gonna start taking drugs that nobody could pronounce and like i'm gonna do all these things right and that's like a normal thing that you know buying and like like protocol phase of life like yeah exactly so he's in his protocol phase and so he he launches this thing called nec health and is and even had like the other kinda like oh warning signs where it's like he's not really running it he's like a part of it but he's like wait you're running spotify so how are you gonna do like there's like a team that's running it okay so maybe this operator model who knows we'll see what happens so you know there were some warning signs instead there's this post that came up so he posts on linkedin and daniel post over sixty thousand sign ups in just twelve weeks it's been only three months since we launched nec health in london the responsive to nothing short of incredible over sixty thousand people have signed up for a scan which reflects a growing shift towards preventative health care and early detection and i think it's sort of like you know maybe p es do that by the way i think that's bullshit getting sixty thousand email subscribers i i don't think that's particularly maybe because like if you go to the website like it's the craziest awesome thing you could imagine it's a two hundred fifty dollar stance scan right so let's just say you know the full value of this is fifteen million dollar pipeline in in three months now you're saying okay some of you will just look lose sure of course so not all these people are gonna convert okay fine even if it's one fifteenth of that if they booked a million dollars in bookings for this thing in twelve weeks for a single geographic location in london that's kind of interesting to me that's not nothing right that's not like this pie in the sky thing what's to do i think what they're trying to do is they're basically they're in a scan body they're gonna look for mole and they're gonna look for look at your arteries and your cholesterol levels and all the stuff and they're gonna be it's like a better health check okay so and it's preventative it's not like normally you know normal health care system is you have symptoms we sort of tell you to take two advil you come back you're like hey i still got the symptoms and they're like okay well let's check some basic things here in the office and then you're like dude i really think something's wrong you're like alright go get a scan right so when you're broken you get scanned and the idea where health is going is like you get scanned before you're broken to tell you where you might break or what's starting to break so that we could fix it earlier right obviously like anybody can agree with that idea but actually doing it and making it work both technically and building the brand around it and getting consumers excited about it and getting enough funding or getting enough revenue in the door for this to be a real business it's pretty impressive to me okay so so that was the first thing that happened that that little post the second thing was i'm an investor in this thing called power have you are you investor in this i think you told me about it and it looks amazing so super power dot com so it says a new era of personal health the world's most advanced digital clinic to help you live longer prevent disease and feel your best okay ignore all that ignore all that all it is is a ten times better version of an annual physical okay i like that okay you're getting an annual physical anyway if you're if you've if you're bought into the idea of if i should get an annual physical here is a better of annual physical and they're like okay what's a ten experience of the annual physical and by the way i love that idea the simplicity of that pitch of that of that of that mission i think is really really powerful and the thing costs like don't know like four hundred or five hundred bucks so it's like i would be willing easily to page you're on their homepage right below mark zuckerberg sister and right next to the wake boss twins oh hold on mark zuckerberg sister well good well still pretty good cool mike excitement went up and down you're right next to mark zuckerberg sister shout out to wasn't an aerial yeah cool actually i met i at her a party she was she was actually very cool okay so let me just tell you little about that so they sent this investor update i think i'm allowed to share this so jacob one of the founders she sends us investor update and i invested in this thing like a little while back didn't kinda hear about it they were like working on it i honestly was like alright we'll see when this thing comes out and here's what they said they go the best doctors in the world already offer this today but having a concierge doctor who does this type of type of work for you can cost like a hundred k plus it's right it's only for rich people so how our job is to make that available to everybody okay so then by the way i'm going to mike concierge doctor tomorrow for my checkup up and it's not a hundred thousand dollars what would it you pay twenty k a year no maybe five thousand a year that's it yeah yeah yeah yeah yeah i don't want the girl but not yeah yeah i followed up with the yellow pages no i don't want friend who has peter is doc and i think it's a quarter million dollars a year so there's a range and you're on one side of that range you're not the more the good news i'm definitely up one end of that bell curve dude not a good one they wrote these stats and they were like we had three million hits to our site during launch week wow i was like what and they said our wait has grown to over a hundred thousand people what i i was like what is going on and so i emailed them and and their the product is the first product of the membership is ten x better version of the annual physical and so basically it's like is that the language they use in their in their documentation or are you just saying this is just ten x better this this is what they said to me in an email got it and they're like you know basically you're gonna get a hundred plus lab test a full body report an hour long consult with your doctor a limited qa with your doctor throughout the year additional health consoles and and whatever at insider enterprises for four hundred and ninety nine bucks okay like i kinda buy this value prop right like i think that's gonna work and so i was like dude that's pretty crazy like like how do you even offer this for five hundred bucks secondly did you say you had three million visits during launch week and a hundred thousand person wait list like how would did you do that because yeah i tweeted your thing out but like you know as much as i love to pat stuff on the i think i could i could help anywhere near that type of those type of numbers and they're were yeah like basically it in the first three or four months a hundred thousand a hundred thousand people signed up for this thing so super power dot com their site is beautiful but the wait to you you can click joint to do you say thank you yeah yeah that's my thing that is i'm just i'm slipping in and thank you using your welcome people are not trying to give me compliments it's great or would your point one percent of the of the reason why it looks good you know like you you we doing we have a hundred thousand person gain list yeah do is it in person so like is the checklist done or sorry is the check up done in person no so how do they like like you know like do the thing where i like cough you i i i i don't know because i i haven't been a customer yet i'm on the wait list still but i assumed it's like those other like all telemedicine where basically let's say they they send you to a diagnostic like you know a quest type of thing to do the blood draw got it the order your labs and then there's a doctor remote who's analyzing your labs who does the call with you does the consult talk to you all that stuff understood okay person anyways i thought those was pretty crazy traction because i was like dude if i was like let's just take the total potential value of the pipeline you're saying you during the launch week or during this like kind of first couple months after you just announced the company you have forty nine million dollars of potential revenue in the in the list which of course only a fraction of a fraction is that is a gonna convert but i mean it's still was just like really impressive these so a lot of these health startups that i thought were kind of like wish thinking i think something is shifted in the culture where health startups are no longer wish thinking and people are legit willing to pay you see this with content you see this with hub with peter with brian johnson i think you just i think there's a shift happening where health is cool health is in and whatever that next layer of like the market you know the next segment of the bell curve that's interest in this but it's a big like sizable chunk i feels like another part of the bell curve has gotten unlocked of people who are willing to spent what's the early adopter phase is it like like it's like freaks and then it's like early adopters and then it's like everyone else like what is it what's like the we should rename all the segments yeah yeah like like fucking quite weirdo like we you hate to talk to yeah like you know innovators that's the one you're talking about yeah alright so the freaks geek and then there's early adopters which are wannabe be that's us yeah so we're with we we keep an eye what the freaks and geek are doing and we start to you know half ass copy them and then there's the early majority and the early majority is kind of like you know the smart reasonable person and then you get to late majority in and then the lag which is like you know your your mom who still has a newspaper subscription and you know whatever else aol email address my mom does actually and i so i i i would say i'm early adopters sometimes i'm the innovator for some of these things and i think what's gonna happen based off of my pattern is i think a lot of these things are one off stuff so i have tested so many different blood work companies just because they're the latest and greatest and it's exciting to try something new in general i have not had a huge amount of repeat purchase for many of them for some of them i've like for for example you remember forward health mh like i've like something like that i was like oh i'm actually in or you remember one medical which is you know like popular now we've been pay i've been a paying customer of theirs for like five years so some of them might become like recurring customers but i love trying new stuff what i think is gonna happen is now it's shifting to now the one past the early adopters they are now open to trying this stuff and so i think getting a waitlist list i actually think it's less challenging than it appears but making it so you come back every year is really really hard and it's gonna be interesting to see who can pull that off because i've done the pro i've done in you know inside tracker have you or yeah like i've done everything and they're awesome it's just a matter of like which ones do i rely on every quarter or every year as opposed to i just found some new drug and i wanna my body this one time just to see what's up and i'll like go never touch it ever again there's a lot of people like me who do that by the way yeah yeah you're in the on the fitness and health side i would say you're in the freaks and geek right you were telling me about like you look dude i injected this stuff in my butt and i don't have cravings anymore and vince were talking about oz zen before oz had like a brand name you're like i read about it on a forum and it's amazing i don't eat candy anymore this is gonna change the world i think i told you about that and twenty one i think it was summer i think it was summer of twenty one and or something like that maybe twenty two and i remember telling you when i was like when i put this stuff in my body it feels like people who have alcohol and addiction issues i think that's gonna go away and then actually last week my friend jason went to a conference and the ceo of eli lilly i think it is the got the maker of one of the sema oz up competitors he announced that it has been officially approved for alcoholic so like i do put weird shit my body just to see what's up and i actually texted you eight months ago i think and i said this new one i forget what i called it it was like it's over the tea and i was like this one this is the gonna be the one what was that i remember thinking i should buy lilly stock when you told me that because i was like who makes this and i'm i mean i learned my lesson the first time ignore like kinda writing off your weird health experiments and i was like okay i'll just blindly follow this but eli lilly lee's already a seven hundred fifty billion dollar company so i like okay i don't know how much like upside is left on that like even if it came a two trillion dollar companies like i like what am i road am i really thinking is gonna happen here this thing so you know i think i missed that but if you look at like a five year span eli lilly is up you know ten x almost in the five year span eight x do you do any health stuff today that you think doesn't it show but thank you this the sentence was not ending do you do any health stuff do you do any health stuff today that you've trying to die two too anything else up today that you think is considered a freak and will one day be the norm yeah i do two things i don't think there's usually like in the freak i i guess they are i guess if if i took a population of a thousand people and i said how many people are doing this i think the number would probably be zero even if i went to a crossfit type of like health community thousand people and i said who's doing what i'm doing i think the number is zero you i think have done one of these things but there's basically two things i do on a daily basis and have been doing now for probably two years the first is breath work every morning yeah that's awesome so i do breath work every morning it only takes me six to ten minutes i use the other ship app it's the best breath work app i think you might have invested that i invested to but this is not a show i don't even think the app is their product anymore like the app is like their side thing they have like physical locations in new york and stuff but their app is so good for breath work so i do that the second thing i do is i work out but i don't do what most people do when they work out so you know i would say conventional workouts are either cardio or weight lifting and then some people will do like a yoga pilates something that's flexibility playa based and my trainer got really into something and i'm into whatever he's into because he's my trainer for life and he got really into something called functional patterns especially a a style of training that i think the way to describe it would be like it helps you pick up a baby when you're old right where it's like yeah it's like so it's based around core movement so like like if you like sport this will make a lot of sense to you right if you don't like sport if you're just used to go into the gym and trying to get a pump then this might not make a lot of sense you but like if you play any sport baseball tennis basketball or whatever it is like the core movement in all of the sports is like let's a throwing it's a it's a twist motion of your body yeah it's not like a squat or a bench press where it's a linear lift weight up it's yeah i understand i love the pronunciation of linear there that was awesome that was sounds was like european yeah was like i also call personal finance yeah exactly so the clue of this are alright so yeah so if you go to a gym everything is usually static it's rigid or even if it's like a dynamic movement it very really involves like torque and if you do that wrong obviously you can get really hurt but doing it right matter so functional patterns is based around moving in like the four kinda core movements so so run or sprint throw which is a twisting motion jump and then i don't know i think it's just like walk like your gate and so like i will literally like my workout when i go downstairs is not to like i go to my gym and it's not like some like berries boot camp music blasting like go go go push push push it'll literally be like alright let's practice our gate and it's like are you putting the right amount of weight on your big toe how's your weight shift let's look at your ankle mobility here let's try to get strong in this position it's like things that don't even look like you're doing a workout it looks like you're rehab from an injury but it's an injury you never had is like to prevent all your injuries and so like i do it my mom does it he trains like nba players with this like it's it's that type of training where it's very much fork sport and it's or yeah it's it's to prevent like disease and like breakage in your body so it's a weird it's a weird style of training but that's something that i do you know four times a week basically my men i think that in fifteen years we're gonna look at whole foods sort of like a discount grocer where it's like you know however we look at like k safe wherever your regional like norm brand is that's what whole foods is gonna be i think that people are gonna be like they're gonna think it's nonsense and they're gonna instead they're gonna wanna buy their meat locally so i is that because it's marketing spoken mirrors or it's just not the top of the top either there is there's no more levels above that which one is it that it's not what they say it is it's kind of like it's just a marketing stick or there's there's even better it's not what they say it is and also because they were the first popular health food store we still hold them at with high prestige but in reality i don't think they're that high prestige i think maybe it's a lot more expensive than other alternatives but i'm not convinced that it's actually significantly different than anything else and i what makes you say that because if you go and look at the ingredients of that hot food bar if you go to the hot food bar and look at the ingredients it's shit it's not good like it they got all types of crap in the in those ingredients and that like to me is like a signal that's a canary and a coal mine type of vibe gotcha and i also when you look at the meat when you look at the meat so i tend to buy during the summertime i have a farmer's market across the street from my house so i tend to buy my meat there and the chickens are like bright yellow i've ever seen like a like a like a chicken from a farm that you get so it's like no lot certain eggs eggs look different but they look way different they look way different they look way different it's like a bright yellow honestly it's kinda gross if you're not used of seeing it and so all the foods have way more color in them and you go to whole foods and it it's kinda weird to think that company as big as amazon can somehow get lots and lots and lots of fresh healthy stuff it's this fucking insane how in connecticut in december i can still get a strawberry like that's ridiculous when you think about that like supply chain and there's no way that you could do that in my opinion in some type of like safe way like it's better to do like local in season type of thing and i think local meat in particular is gonna be a a huge trend in the next fifteen years you're seeing it a little bit like there's a lot of people in austin who i know that were like yu types not like redneck x or farmers and they would buy whole cows and you'd store it in your freezer and i think that will be more common soon do you agree or disagree i do agree with that because you're right when i think about the freaks and geek in my life a lot of them already to do that it's like they have a favorite ranch yeah where you get your meat and i was like the store what are you talking about like you i have a i don't like to have farms on speed dial i don't have like a personal relationship with a ranch but they do and they have like they'll open up their freezer and there's all these like kinda like frozen steaks basically that they you like spend a thousand dollars and you get like a year's worth of beef right so like i don't know and understand that i also i don't know if this is true or this was just a one off thing but like aren't farmers markets like i i've read something that farmers markets gotten trouble because the they looked into where they were getting the stuff and it wasn't like from a farm it was like they were taking this the safely rejects and like stuff that i was about to expire and just selling it at the farmers market like oh like this is this is you know straight farm to table or whatever so i don't know how much i trust like you know even my local farmers market that's a problem with all foods yeah and i agree with that what do you trust you know yeah my sister one time went to ghana for some trip but she came back with the souvenir that she bought from some kids on the street thinking they've made it and it had made china on the back and so that's basically what like this little lady selling chicken at my farmers market might be doing so yeah that definitely could be a thing i think another thing is that in the future i think a lot of people are gonna have plants in their homes way more than they do now i think plants are gonna be a lot more popular because it keeps the air clean and i think one of the things in twenty thirty years we're gonna look back and be like you had dirty ass air in your house all the time that's probably why you sick all the time i think that here's one natural fiber clothes that's gonna make a big comeback so there's one company called the r r y k e r i don't know these guys are think it's cool they make all cotton workout gear work workout gear in particular oftentimes you want like some type of sweat absorbing stretchy material typically that's not natural fibers and so a lot of people are wearing shorts and shirts and underwear that has plastic in it and has forever chemicals in it and i think that natural fiber clothing is gonna be a lot more in fashion in the next ten to twenty years because of what we're gonna learn about forever chemicals and plastic and foods and then the last one is one use plastics i think we'll make a decrease so i think that it's weird how much bottled water we drink and so those are some of my predictions but the the the cotton clothing i would bet a lot that that will be a very popular trend in the next twenty years a health trend is there like a trade off like quality price like what's the trade off here yeah like look the reason why lulu lemon is dope is because when you put on a lulu lemon pair of shorts and it has that nice stretchy feel and when you stretch it it goes right back to how it's supposed to be that is man made material so like it's good in that sense it's probably cheaper as well like natural fibers i think are probably more expensive and they like have you ever had a sweater that you wear a bunch and it starts losing shape like that doesn't happen with like a little what i call a a sw material what's like the rain water resistant like material for like a range like that should done happen with that right so that there is a trade off is that like somebody's of these man made stuff are definitely more convenient or a better performing that's why they call like like form wear or whatever performance wear yeah it's because it is like better performance right and so there is yeah there is a trade off but i do think it's gonna be more popular r is actually the only company i found that is making somewhat interesting non toxic workout gear but that's like an interesting it's an interesting angle for a company like that to get started in right right okay fascinating do we wanna wrap it there i feel inspired to be a healthier better local local eating machine dude local eating is great man it's great i got i got a nice little russian lady he makes great cheese you need you need some cheese i got a lady it's fancy fantastic i have a i kinda wanna have a guy or a gal for every food that i eat it's took go i have like a hummus lady i got a chicken guy that seems like my future to have that dude i'm down alright that's it that's a pod i feel like i could rule to world i know i could be what i want to from at all in it like a days off on a goal travel never look kim bag kim