Half-Baked TV Show Ideas, Miss Excel Making Millions, The Adventure Challenge, and More

i have just straight fire and we we might need to split it up into multiple segments or multiple episodes because i just got too much fire for for one day and so alright we got a bunch of ideas today if you like ideas this is this is gonna be one of the podcast podcasts you like i promise you i didn't bring any any frameworks or life advice we just went straight business cool businesses and ideas you you probably never heard of at the end we just brainstorm tv show ideas ideas that that could be baked into tv shows so i think you like this episode it's a classic it's a it's a sandwich on classic brainstorm alright enjoy welcome everybody to the show i hope we have the new intro music by the time this airs but we may not i don't know about you but i've been jamming out to the new intro song pretty excessively and it's it's good it's good the guy who made it has a wonderful name yeah today's name young spielberg that's just that's a good name i really like that you but young without no why n g alright we have to mention the clip contest so we're doing this contest i think if people wanna learn about it i think they so if they go to m f m pod dot com they'll see it if you go to m m pod dot com slash clips you'll for sure to see m pod and you'll see like a link did you see so these kids it's mostly like younger like kids that are making videos where basically the condos by the way you chop up these videos so just go to our youtube page and like download the videos and chop it up and put it on tiktok instagram twitter or whatever and if you use a certain hashtag m clips you're we'll find you and we're gonna get five grand to some of our favorite clips yeah based already some amazing things so i saw a few tiktok that were already passed i think a hundred thousand views it's crazy so their tiktok are are their taking account is blown up just by taking our contact and just chopping it up and then the guy who did the like south park looking cartoon thing that was amazing amazing this it's a young guy named corey he's i i followed his account and he's got like hundreds of thousands of views on a handful of videos and he launched the videos and like within a day or two he had all these views it's wild and then the guy who does the cartoon thing i think he's launching a business and we are his first right right because i filed his twitter county at zero it was like zero zero yeah so that's anyways five grand go go take our content turn it into clips let it go viral and yeah every everybody wins alright i've got a few interesting things you've got many interesting things you should go first i have just straight fire and we we might need to split it up into multiple segments our multiple episodes because i just got too much fire for for one day myself i know what the first one is and i think we should start with that okay so i wanted to bring this up there's we had talked about this in the past but this is a a story about miss excel so her name she called herself miss excel and i don't know if you've ever seen it i don't think you're a big tiktok guy but i am i had seen a person going viral on tiktok and basically it's a woman who puts out like microsoft excel tips and tricks like little hacks like oh you know how your things are always like poorly formatted just put pushed like you know command g when you're whole hovering over the call and look at auto formats everything perfectly or like do you what a v lookup is you do this this and this and boom you could find anything so she basically puts out these little clips on tiktok but it's not just the content like the way she does it it's like what works on tiktok it's like cute cute girls dancing humor like these are things that like work on tiktok and so she does that she's like she'll put a song like that's like a trending song on tiktok she'll dress up she'll be she'll have the screen share behind her and she's kind of overlaid on top of it and then she's showing something funny that's like something that's happening she's explaining it quickly and in an entertaining way so she's she's here's her story she's a consultant kinda boring job she was a consultant and she decided and you know there's a lot of consultants and bankers that if you watched them music excel they won't touch a mouse like they just use a keyboard like a wizard and like they could just do everything just by hitting like shortcuts and macros on their on their keyboard in excel there's actually a lot of people that could do this my who who used to work at bc g basically they had a mouse with like a wired mouse that was clearly cut the cord was cut and they like it was like in a frame on the wall and they're like that's what you're gonna do here the mouse that's what this need look like you don't use the mouse exactly and i don't know how many this works but i've definitely seen a bunch of friends who can do they it's kind of amazing when they're doing it so she basically took that idea i started turning into interesting clips so she starts off and she tells a story where she's like you know i wanted to like try making some content and you know tiktok felt embarrassed because like isn't tiktok like for kids and like it's just like the silly thing to do shouldn't i shouldn't make a take account i'm a consultant and then her gut was like you should do a tiktok and so she listens to her gut she makes a tiktok and pretty quickly i think like within the first week or so she goes viral with one or two clips and she gets over like a hundred thousand views and she's like holy shit this is awesome and so she does it again and she does it again and then she starts she's like buys the little ring light and gets a green screen so that it looks a little bit better she does it again she gets a video that gets a million views and it's like wow this is amazing and so she starts branding herself amazing branding by the way miss excel like she is the she is the excel woman and and so i thought that was great and so she she starts doing this and she she's getting popular but she's not making any money and she reaches or who who what happened morning b reaches they're gonna do a feature story on her and they're like we wanna you and at the same time a business coach reached out to her and it i was like hey i saw you have this like really great following i think your your content is super unique you know and she was like yeah it's great i'm gonna be featured in morning bruce they're like awesome i'm like what do you have to sell she's said like i sell anything it's all free content and they're like if you're gonna get featured you should have something to sell and she's like okay challenge except dave you're right i'm gonna make a course and so she decides to make a course she'd never done it before and i think she had like something like two weeks or something to like pull this whole thing off and she rushes to do it now let's fast forward to today she is making courses and she's is making six figures a month off this next she's making single digit millions a year she has a few days of the year where she's made six feet over a hundred thousand dollars on a day in core sales that's kinda like her black friday or black friday special or whatever where she where she sold her course and so she's doing millions of dollars a year and she's working towards million a million dollar month that's like her goal i wanna hit a million dollars a month as miss excel and she is like microsoft loves her they're like pumping her up you know she's featured in business insiders she's featured in like buzzfeed she's featured in all much places this this great story she's featured on this podcast right now and so she is doing amazing what i love about this is she quits her job as a consultant she now works fifteen hours a week unless she's making a course like but just like her normal thing she's she's do fifty hours a week she has one employee which is an overseas virtual assistant her cost structure is that overseas virtual assistant which i'm guessing is making something like six to ten dollars an hour so you know probably paying them like five hundred dollars a month broad ballpark plus she pays ninety seven dollars for think if it which is the course platform and she pays a video editor to to edit the videos for the course so like all in all her expenses are probably like sub fifteen hundred dollars maybe sub two thousand dollars at the time and she's making six figures a month so she's profiting you know at least a hundred thousand dollars a month doing this thing and there was a whole bunch of like different little nuggets in there that i liked but that's the the overall story quick quick reaction to that amazing i don't think it's gonna maybe it will last maybe that was that was my initial instinct i was like but taking grab awesome but like you know who knows if this is here or two years from now and then i changed my mind when i kinda i read her read a little bit more about here's what i like okay so we had talked about excel way back maybe a year ago when i when we were talking about i was gonna create a course and we had done a deep dive of what are the best courses it's always excel it microsoft excel is always in the top if you go to teachable top courses eu top courses learning to master excel is always in the top like ten earning courses and i you think know it's hard to be the one but it's a topic people will pay for anchor from teachable he's gotta he's a good twitter follow he tweets out some of the biggest earners he won't explicitly say who they are but he'll say one earn we just paid their you know we they just crossed twenty million in in revenue or in like earnings and then he'll also say like the top course is this excel thing so you can kinda like triangulate exactly and and on u me i think i was able to do this as well i was able to search and sort for the top best selling courses and excel was in the top as well that's amazing and so i think excel has real demand then the question is who's gonna be the best brand in the excel space and she's the horse i would pick so why do i think that first is her content is fundamentally better she took the most she has the best top of funnel so what's her top of funnel strategy it's highly exciting quick hitting snack sized tiktok videos tiktok itself is like the crack cocaine of content right like ten seconds video with music overlaid that is crack cocaine for content and she's using that for excel when all the other excel creators are like bloggers and shit like that the like of stale old thing then her branded her personality miss excel good looking woman who understands how to do content and and she i know he she understands the content she so she's a little bit when i was researching her she is really into some of the shit i'm into that's really like kind of like off the beaten path so she was like yeah she's like most people when they think of content strategy like especially for for for this space b to type of content she's like it's always like strategic intellectual trying to figure it out she goes i spend most of my time just getting into a certain state of mind i just she's like i just get into a she goes she goes she this is her exact quote she goes the way i run my structure for my business is through energetic most of people i don't even know what the fuck that means as she goes i get my energy to a place where my presence is truly magnetic i get a vision of what's gonna go viral then i run to my computer and i create that and sure enough it goes viral she goes because most content people people don't understand content is just energy transmission yeah i'm having a great time i'm excited about this topic and so i'm gonna push that through the phone into you and sure enough you're gonna learn something but you're also gonna smile while you're watching my shit you're also gonna laugh while you're watching my thing and nobody else is doing that and i've read that and i go she gets it she gets like one of the most important things about business in life which is like maybe able to manage your own energy but the second part is she gets the content strategy in the way that i don't think anybody else gonna really get in this in this space did you second thing is go ahead go ahead she now has scale so at first i was like okay but she's just like individual creator on tiktok and like who knows maybe tiktok algorithm changes no so here's what she's doing she basically is like i'm gonna scale in two ways first she's expanding it to the whole microsoft suite so it's not just excel she's doing powerpoint and word and my outlook and like everything that like you know a billion people on earth have to use professionally and so and microsoft is helping her and every time they're releasing a new thing she's getting first look at it and she gets to come out right away with the content that's gonna highlight this new function or this new feature that you get to be able to use so that expansion gives it more legs than just excel the second thing is she now hired a performance marketing agency and she's like yeah get my brand to grow and she's like the beautiful thing is i don't sell my course i just put what my most viral thing and i put ad spend behind it and people love it like they love that content and so they like it they comment on it so facebook's algorithm promotes it and i was like oh that's kind of an unstoppable like flywheel she's gonna keep creating this like juicy like quick life hack type content then she's promoting it that's already inherently viral then she's putting a paid ads spend behind it she's growing her following on instagram now plus tiktok plus youtube plus all these different places and she's like oh yeah reels came out so then i just like jumped on rails and i became like one of the most viral real creators on instagram and so i'm like okay now she's diversifying the audience and she's got the courses behind it and she's going into more more parts of the suite i like that formula i was wrong she's gonna the cheek she's precious i think she's gonna get to my bold prediction she's gonna get to a hundred million dollars in sales and that sounds outrageous i was like to say hundred million i think she could i think you could do i think a hundred million a year or lifetime a year yeah i actually agree with you i think that's bold i think likely she'll get to like twenty five million dollars a year in revenue and could probably actually do that for many years right so i'm hoping think it's crazy so i loved i loved her thing i there's was also these other little nuggets so she basically she's working fifteen hours a week so then she's like cool quit my job i'm gonna be a digital no something you kinda did this last year she's like every month me and my boyfriend we just moved to a different state and we just wanna experience it so they'll just move to a different state in america and just like hang out there for the month and then they hop around and the other thing that she's the other nuggets i like i like was she does these like webinars because she understands there's like a top of funnel so top of funnel if you don't know is basically like how you get new customers to even like get in touch with you get in get into your more cases it's just going viral on tiktok going viral and tiktok or instagram or are youtube great then she has the middle of funnel which is literally where a lot of people fall out which is okay you've touched base with me once you're not ready to buy something just yet but how do i actually get you to participate in a deeper way to invest in a deeper way and for hershey she runs these webinars and she calls them high energy excel parties and so she she invites people both to these and what happens is it's of course it's like someone from bc g and then they go and they're like oh this is amazing then they're like hey we'd like to buy like fifteen hundred seats for our for your course for our company you know like hey i work for target corporate training and you we have twenty five thousand employees that we think would be benefit from this how do could you create something custom for us and it's gonna be like yeah here's the same thing but now i say the word target at the beginning and i charge you you know five million dollars for i have a buddy who's doing this which basically is like his top he he does top of funnel newsletters then he does these like webinars and workshops and podcast podcasts that go deeper and at the bottom is somebody from you know pro and gamble will reach out and just be like hey cool like yeah we got fifty thousand global employees we would love to have you come speak at our headquarters once a month and like you know we'll pay you basically like a hundred thousand dollar retainer per month how's that hey and he's like whoa okay that's like way easier than like try he teach so he teaches basically i don't wanna give away too much because i can't say the numbers then but he teaches like a version of like growth growth mindset are you familiar with that so so he he's like kind of one of the thought leaders in growth mindset and so big company like sports teams like have him on retainer as well as you know big companies like whoever you know coca cola or whatever will we'll pay him and they they're just like look we think your stuff is great and we have fifty thousand employees how do we just like package this up for all those employees and then like guess what we wanna do this every year and so that turned out to be a very big business for him and he's just trying to figure out like what do you charge a company like this and he'll just name a number and you know sure enough they'll pay it and he's like man my i should've to set a higher number i thought that was a crazy high number but i guess for them and it was like they didn't even blink they just like said yes so shit did you see this weekend the world excel financial modeling championships happened no but that is amazing i love that it went viral ben looked this up it's like look up like financial modeling world championship relationship it why did i think of that idea that's such a me idea to think of it went viral and there is like and you see these guys it's like all you know no disrespect is all nerds doing it obviously and you see pictures of them and you see means like this is what peak mail performance looks like and funny okay what what do they actually do what is the competition so they're all like you can it was they didn't it like twitch so like you could like they like were streaming their screens and they're were asked to do certain things and then they had to like in real time like make this model and i i don't actually know how they judged it i didn't pay attention i just paid attention to the memes i think seth smith tweeted something funny like this is a gift from god it like she showed a picture of them on there it's amazing it was hilarious and all my indian friends were sharing it this weekend and like making indian jokes and it was awesome it was so funny but who who owns that who do you see it's probably like you know deloitte but anyway so that was amazing aboard with this that that's awesome i love mix miss excel when this article in the verge i think it was went live i had so many people dm and say you guys gotta cover this so i was gonna do it and so i'm happy you did baller i think that i've talked to a couple friends that have course businesses and my friend neville my best friend neville he had a course called copywriting course it honestly changed my life and he made this one course like twelve years ago maybe and it's been paying his bills every single year since then he and he does other stuff like i took it as well he like updates it and now he has like i a membership thing but this one thing that he filmed years ago it's like it it's that's been his career by the way in terms of transferring energy neville is exactly like that if you watch in the course he does he's like like most courses are like here's an hour long session about x his is like it's almost like a blog post and it's like one minute or he's teaching one concept and he'll like the camera will be on and then he'll pop out from under of the table he'd be like no and then he'll like stay the thing and then the next one he's got a guitar and he's like he's like if i'm writing an email and i wanna get a reply and he's like singing a song and he's like he he makes it entertaining and you could just there's something that makes you smile and it keeps you engaged it keeps you involved with it and you know people will forget the content but they won't forget how they felt taking your course and so they'll still recommend it and refer it and and and be happy with their purchase i i'm i'm gonna tell you about one or two really quick things and i think we just been mostly of the episode on your stuff because it's actually pretty good this venture booking thing looks amazing one very quick thing monthly dot com do you know what that is yeah you see they have explain so it's just like think it's pretty under of the radar it's pretty much the exact same thing as masterclass class but only for creators it's kinda cool i just signed up for my first one casey neistat which one is launching a youtube and storytelling class i do you see it amazing yeah so i signed up for it so that's like a cool find so it's dude how was he not at the fucking top of this screen right now i'm he's likes just in the middle of this long list what doing it's monthly you founders a monthly i think i've talked to them before they're were they were cool they were like they were cool and they knew they were cool that's alright i was like hey this is awesome they're like yeah awesome i was like i'd love to invest yeah a lot of people wanna invest that's right i i appreciate that so i do respect i just signed up for that i'm so excited to to do it i like i bought it full price and everything i'm pumped the second thing another cool product that i've been fooling around with well we'll do it actually three the the second one is des script have you seen des script yeah we've talked about it so des script is kinda like editing software for like you you record something audio or video and then it like transcribe it automatically and then if you if you delete a piece of text from the temp transcription it deletes that part of the video which is like magic amazing i've been playing with this for my youtube stuff what do you do with it alright so you film a video let's say i film a ten minute video it uploads the video and automatically transcribe it and so i edit the video by editing the transcription like a google doc and so i could copy and paste and moves up around and that edits the video it's amazing it's it's it's almost trans transformative because it chain when i think about what i'm gonna film i think about like the the narrative like my story is just a long narrative and it's harder to think in video clips it's much easier to think in transcript and and text it's super cool and so i actually think this company they raised money recently at a two hundred million dollar valuation i actually think this is a company that's gonna be significantly larger than it is now and it well like it's gonna be pretty epic the guy who started it also started to group on yeah it was him andrew mason mason he's dope also the best part about andrew basin that i respect is he he starts group on group on goes on this crazy run where it's like at at that point in time i was like the hottest to start up at the world copied by like every fucking you know every joe moe was copied group on group on like raises all this money it ends up going public then kind of like you know then the world turns against group on it's like this is not not a good business it's not gonna work people pull them out it's it's still i think like a billion dollar company but like you know it lost it's it's shine and he was in chicago i think and then he quits or whatever he gets fired he wrote i think he he got fired i think he wrote something really hilarious hilarious write something really funny the way out he wrote like an email he pulled that up he goes today it i'm para he's like today is my last day i've been fired you probably know why like it it yeah and you know the the video i've made making fun of that ceo who botched the yeah the the layoffs this was the opposite this is the ceo who like who got it who gets it and so he yeah he wrote this like letter i was fired today then he takes a year off and he creates an album of music album like a rap album of him just and he's not good but it's hilarious we should pull up one of the one of the the videos of his his like rap album or whatever yeah and he releases that and then he like came back with des script and it started off as this like walking tour things which was amazing by the way editor the walking tours were amazing i bought a lot of it was really cool but like not that good of a business because i mean i was a super fan but like most people you're never gonna do and if you do you're gonna do one in your life but yeah exactly like that by the way it what a great lesson the walking tour was like what people should do and like makes them like be be more active and like learn things in the world and then d is like hey it's like products that make make you make it easier to be lazy it's like hey you know i videos hard let's make it easier for you so des script i've been playing with it i think it's called des script i've been calling it des unless it's des script so sorry awesome under the radar cool and then the last thing i'm gonna tell you about that's kind of interesting so story worth so sean or ben go to story worth dot com this is a crazy fascinating thing very simple product i actually knew the guy nick he started it i shared an office with him and it he's still i believe the only employee and it's kinda cool it's very simple when i logged in or when i used it years ago all it was is you pay like a hundred dollars a year or two hundred dollars a year and it sends emails to family members that you sign up and it asked them about certain memories and it asked them so much over the course of a year that at the end of the year if a lot of your family members have answered some of your prompts you now have a book describing their childhood so it'll be like my i sent it to my aunt deb and she was like it a question i i don't remember all the questions but it was something like what's the best memory of your father before you were attend and she was like you know on halloween we did this thing and and it's like oh my gosh i'm learning about my family and at the end i printed out this book super fascinating and it's super fascinating because it's a one person business it's just him and right and it's really simple it's very easy and i love that ancestry stuff so much like i'm a big fan of that anyway that's all i yeah that's that's really cool i i've never used something like this so isn't it kind of a lot of work for the other person to like write an answer like i like people don't like to do stuff like that yeah but if you get what you get one a week and you spend like ten minutes journal yeah it's work but i like told my aunt i was like hey this is important to me and shoot after a while was like i kinda like doing this i'm i'm remembering a bunch of stuff it's a little work we had done a version of this or there's a version of this that's like i think a little easier which was i don't if you remember i when i i had my mom over she feels like a podcast with her and i recorded a podcast with her and the podcast was so much easier because really all they had to come into it is like one time hey sit down and talk and you get this hour long thing with their voice and they don't have to like people will get pretty intimidated having to write something there's this pressure internally to like doing good writing i think school like trauma the shit out of people and this podcast thing worked great i did i had an amazing podcast with my mom i recommend anybody you don't need to be a podcast by the way like this i don't publish this anywhere but it's just a memory i'll always have and it was a conversation that i wouldn't have otherwise had more importantly like i even know if ever go back and listen to this maybe she'll give it to your daughter on that really horrible day yeah like you know when she she passes away like i'll i'll be happy to i have this but more importantly it was like so much of life is so surface level and like we're just talking a like we're just talking about me and my life all the time b like i'm talking to her it's about like what we're doing today or whatever i realized i knew very very little about like her and her family and her what made her her and like her upbringing because you know i don't know that was just shit in the past and so and even she forgot a lot of these things and in the conversation it all was coming flooding back to her i recommend everybody do that with their parents like just sit down and record one hour thing and i can share like the questions i asked or whatever but it really doesn't matter to be honest with you have you done ancestry or twenty three in me i've never done it no they're awesome so twenty three me is awesome ancestry i think cooler because i've spent hours on it like billy up my family tree twenty three me i've thought about getting it for i have it and i've thought about buying it this christmas for my family members the reason that i can knock i may not do it have you heard of the thing called ged match no what's that have you heard of the golden state killer no okay so in the nineteen seventies there a big you yeah that was my nick nickname high school golden stick killer and then in the nineteen sixties seventies and i think eighties there was his guy who basically like raped like fifty women and then he murdered eventually like twenty of like he was a serial killer and he got away with it for years no one knew who it was and patton oswald wife patton os the comedian his wife who recently died right before she died published her like master work her life's work and it was about the golden state killer and how he's never got been caught and it renewed interest and then the fbi got all into it because all the press and they eventually use this website called ge it's public looks like anyone can use it it's like an open source website and it analyzes all of the information from twenty three in me ancestry and e like all that stuff all the database stuff and they found they put his dna the golden killer dna which they had into this ged match thing and they realized that the daughter of the killer or like they were like well this is so aligned it must be like the daughter or the granddaughter of the killer recently signed up for twenty three me and so they stake out this guy's house they through is garbage they find they go boom got them and that's how they arrested them and they arrested him when he's like navy and die and if you google golden dick killer you'll see like these pictures of this old man and they got them because he got away with it for so long but eventually they brought them to justice and now they've caught many dozens maybe even hundreds of killers or rap this this way which is good but it's kinda scary and so you so i was gonna say so you're you're worried about this why why is this wearing i'm because it's being used for get grandpa on trouble it's being used for good now but like you could see like do i wanna be in this do i wanna be in this database and so this is one thing i'm a bit worried about so you can go to ged match and you could upload your results and it could tell you all of stuff about your results you could see a lot of interesting stuff and you could like if you can somehow get the dna from an fbi case which i believe in some cases you can you can like upload it and there's like thousands of like these internet detectives using this database to solve crimes it's kind of fascinating it's kind of interesting and it's definitely a little scary wow is it like a subreddit for these you know like sort of like public crime solve yes there is and it's very very interesting and most of the time they're wrong so like if you remember when the boston like the boston marathon bombing they like named like these like three guys and they they kinda fucked with these guys lives they they they didn't end up doing it but everyone was on that subreddit and they're uploading pictures and then go this guy works at this place it wasn't them they were wrong no one guessed it that it was the two actual guys but this is a little bit different because it's dna but dna isn't perfect so it's like there's a it'll say like there's a this person is five percent related to this person so it's like alright let's see what that is that could be like a distant cousin and so you like track way down to that and you build these family trees to figure out oh you know it's kinda weird that like this matches this person and they're they also live in the same area and so it's not perfect but it's like pretty good so anyway i thought that's why i may not get twenty three in me yeah i also know people who have gotten it and realized like their dad is not their real dad and i think that that happened to a family member i think that's a you know you know side effect to be aware of sometimes ignorance is booked family member of mine a family member of mine found out that their parent had a they their parent cheated on the spouse and had a a kid and so they logged on and they go oh man i've got a second brother yeah you know like a step brother or would it half brother and it changes i was gonna say without getting too personal that that that has like that they went public with it or they just kinda kept that information to themselves no no no they did not go public with it but it like was very it was i don't know may haven't talked about it with me too much but it was it seems like it was like a somewhat earth chatter yeah there's a there's a thing that i've heard that goes on which is people who people who use sperm banks so like a sperm donor will take the or sorry people who didn't realize that their parent had to used a sperm donor or whatever they will get the sequencing done or whatever and they'll find out like oh my god i have forty two like half brothers or sisters out there it's like oh this yeah this was a person who you know this is a person who donated a bunch and then so yeah you actually do do genetically share with all these different people like wow that's really crazy so there's all kinds of like interesting stuff and i think twenty three in me their business model is to sell your data right like i think that is the core business model as they sell a pharmaceutical local companies for you know like the research or whatever like i don't know if it's fucked up or if it's like this is for the good of science but i don't think you really know or opt it's not clear that hey like it's not clear yeah it's it's probably it's definitely the terms you know but nobody's reading the terms and so that's the problem it's like it's like a ben vanilla dictator it's like it's cool when they're making the trains run on time it's not cool when they start killing people you know what i mean yeah it's like it's good when it's good and then but it could go bad really easy yeah alright well what else we got do adventure book alright so this is another so to me the missing excel thing was one this other thing i think is really interesting so the adventure let me tell you about this story have you heard do you know what this is this product the adventure book no idea what it is ben have you ever heard of this thing okay alright so you guys are also not on tiktok enough this is like the number one add on tiktok that i see i i don't know if i'm in their market or they just run a shit ton of ads but i've been seeing it for like a year so basically it's a it's kinda it's a book you buy and it's like a high quality big book and what it is is like there's a bunch of imagine like a scratch off like a lottery so there's a bunch of things you a bunch of that you could scratch off so you open the book to a random adventure you scratch it off and it reveals a thing you're gonna go do like it might be like i don't know i i never bought the book so like you know bad example but like you know you're gonna go into a store today and you're gave out ten compliments to people in the store or you're gonna go streak around your neighborhood or whatever like an adventure a thing you can go do and so this idea and and and they pair with it like a camera so you you're supposed to take a polaroid of you doing it so it becomes a scrapbook so on one side it triggers you to go do something that you've never done or that's like you know get you out of your comfort zone and then it gives you the ability to capture it and paste the you you glue the photo in and it becomes this memory book of all your adventures like cool kind of novel idea so hadn't seen this and i was like that's a cute idea it's novel idea what i didn't realize is that this a hundred million dollar business that was created in the last like two years so how do i know this you know what like for the podcast i don't know if you get these emails what i definitely do there's a bunch of people that have booking agents and we get all these emails which is like hey sean love my first million have you thought about having you know just joe joe on and they're like you know it's like first they're they're complimenting me so i like open it and i'm like it's like i don't wanna be a a member of any club that will have me you so it's like that's how i feel about the guessing thing so normally i write all these off but this one caught my eye which was they said would you like to have brian ellis on he is a high school dropout now owns was a hundred million dollar business call called the adventure challenge and i was like like that that adventure book thing and he and so i replied i go hundred million dollars no way that sounds high and she goes yeah like it's bit incredible they've grown blah blah and i said hundred i just to clarify if i'm like hundred million cumulative revenue annual revenue what are you saying here and and so she goes yeah like the the that they'll do eighty five million in revenue this year and they have a few big bigger partnerships that distribution partnerships that will get them over a hundred like in the next year and you know so about business valued over a hundred million dollars with eighty five million of revenue and i was like what the fuck and so i go and i started researching this and so here's the story so this guy bryant he's i so i couldn't confirm the high school drop i don't know if that was just like some post fax shit like like to make this sound better but like let's just assume is true so high school dropout out i think his job was he had some job which was like he was a skyscraper inspector so he's like you know some low man on the tote pole doing a job he didn't love and he's like alright i'm doing this for the money he wanted to make a business he just he's like my whole life i just always been always have ideas and and you know i wanted to come create a product he's like so doing this job and i had this idea to do to do this like adventure box so his original idea was take a machine create a box like a machine and you push a button and it's like like prints out a receipt the receipt is like the adventure you're gonna go on so you get like a random adventure that comes out cool idea right and and so that was the original idea and he's like just tells a couple of people about it and they're like oh since that's cool and he's like great but he's just doing his job and he hasn't really you know figured out exactly how to do it or whatever and he's like he's like okay what he he's he's he everything's like on hold until he gets fired from his job he like he he makes a mistake they think he'd committed fraud on his boss like no no honest mistake but either way he gets fired he's like alright shit what do i wanna do so he's decides i wanna go to acting school so he's like i'm gonna go to acting school but i need to pay for life so he's like i need to create a side hustle that's gonna make me two thousand dollars a month that's my goal and he's like he's like what about that adventure box challenge thing and he's like the idea over the course of a few months had had like evolved and he's like alright what if it was actually like a book that you could scratch off the adventure and so he tells a couple of people about it and they're like that's actually a really cool idea you should do it and so he goes to hobby lobby and he buys some paper some of the scratch off material and he and he's like buys he goes to a different story he buys a camera and he's like starts coming up with this idea he basically spends six to eight months prototyping this idea because nobody had really done a like kind of like an inventor adventure style scratch off book before so he's like creating an actual physical product and so he's like he has this idea and he he just keeps telling people about it and so he he gets to the point where he's prototype the idea several times and there's videos i found online of like he's creating a vlog while he's doing he's like alright it's eleven pm april first i just cut this really cool material for the scratch off i really like this one but i'm having trouble with the binding you know and he's like so maybe i'll try this other thing tomorrow and then like he has the next video you know a week later he's like okay i figured out the binding part and now i need to figure out this other thing i love seeing the the start the early stages of these ideas so he creates like a kickstarter he's like i'm gonna do a kick kickstarter it's gonna be great i wanna raise ten thousand dollars for this book and kickstarter goes live he makes thirteen hundred dollars the first day and he's like fuck yeah i'm the man he you know goes to a coffee shop he's both str and he's like i made thirteen hundred dollars today i don't about you guys i'll take you know your best give me your finest coffee and he's said alright we're you know we're already thirteen percent of the way of the goal let's keep going but day two four hundred dollars day three zero dollars i was like the kick kickstarter like runs out of steam and he's like shit i was kinda just banking on this going viral and now it's not viral so what now and so he's like alright basically he's gonna throw in the towel because he's like for for only seventeen hundred dollars i can't even get the quality of book bay that i want maybe i'll just quit so he's like i need to get a job to pay for life you know like i'm out of money and so he's like he's like maybe i'll contact my buddy i don't forgot name but ben my my buddy ben to to get a sales job he he's like this company i can do sales so he calls him he gets a sales he's like i wanna do a sales job i wanna do it for one year and i'm just saving up money so i can go back out there and build a product and the guy's like alright cool that's fine like you're upfront about it like i'm down with that let's do it so he gets a sales job and while he's there he's telling people i work this idea he can't shut up about the idea and and the guy there was like you know have you tried ads he's like dude nobody clicks ads like ads like our ads like ads or scams basically like this his mentality at the time and the guy's like no like that's how we grow our business like you know you just try so he puts a little money to ads he's like i don't know if it worked or not but like you i got this like ten x ro and the guy's like what like no way and he's like yeah like people really like the the ad or whatever and so the guy he partners with his buddy the guy who hired him and he i'm fast forwarding some parts of the story but basically ends up leaving that guy partners with them that guy like look we're gonna grow this thing through ads and and they basically run a shit ton of tiktok ads facebook ads whatever and they've grown this thing to now eighty five if this is true eighty five million dollars in sales they've sold about two million copies of this book it's like a forty dollar book which is like you know something seventy something million dollars in sales if you do the math and and yeah what an adventure and now they have like a couples book so you're like fifty fun adventures to go on with your date they have a a family book here's some things to do your family a friend's book and then by yourself book and yeah it's kind of amazing i am into these notebooks i told you i use one of these best self code right yeah but that's different that that doesn't have like a difference to go do things in the real world it does it does the the one i use i use like a relationship we use like a marriage one and so i'm into this this is the guy's amazing how old is he it seems very young so i don't know how old he is it looks like it might be twenty feet amazing max i don't know i think these boxes things are cool we talked about one that was doing like a hundred million in revenue and it was remember it was that like catch a catch a criminal box you remember that oh what was that that what is that one that's a is it a true amazing it was it was a true crime thing it was thirty dollars a month and they sent you a box and you saw a crime with your friends it's so good it was so fun and this is in that same world i think it's cool did like oh it feels special to me to order something into like see a physical get a physical thing and i'm into it i think this is badass ass i like off true cr one better than this because that's a repeat that's like a recurring one where it'll have more repeat than this it's so fun and i do one i i buy this thing called kiwi for my niece which is it sends her like kind of like a science fair project basically it's like here's a kit you're gonna build a like a little like mini tractors it's sort of like legos or whatever but it's not like one specific thing or sorry it is one specific thing it's like here's you'll learn about electricity through this little like box every month and it's not great but it's good enough and like she loves it so now if i cancel i have the guilt of like her not getting the toy she wants and something like god i'm gonna just keep this twenty dollar subscription forever i i guess i'm on board with this i think this is awesome i think by the way whoever's is making clips this should be the clip that you make this guy's stories is like i was ent this is amazing wow alright what else we what else you wanna do i have keep going okay i have a segment not even it a full segment it's just the start of a segment i think this one might be bad but let's try it i basically pretend i'm drunk and then this will be like pretty good for a drunk guy i have a bunch of half baked tv show idea do do you even drink i'll drink you know if the occasion calls for i'll drink but not regularly no okay but i want to pretend i was drunk when i came up with this list because it's kind of just like a random mass list of weird ideas so these are half baked tv show ideas okay this is for the you know the producer who listens to the show the netflix guy who listens to the show you're welcome in advance i'm wanna get your reaction to my concept okay i'm gonna pitch you three ideas i don't know if you have any any new tv show ideas i wanna pitch you three okay okay good the first one is called f you i love i don't know if you've seen the football one that's all i my got what's it called there's like a a football one called something on netflix it's like one of their original shows that basically follows a a junior college football team around and it's like here's the coach here's the players and it like picks six players and it's like you kinda get emotionally invested in their story there's a formula one show that's just like this it's like here's these six drivers you get invested in their yeah it's a their their story there's a cheer leading version of this that i watched i think it's called cheer i don't know what it's called exactly but it's like here's just the the best cheer called you know that that was like you know that that was like the most popular show showing it's not like something you discovered i'm i'm a pretty you know good curator here sell you so i don't know a lot of people have been watching the show because it's like why when i watch a chevy heard to this thing called squid games so i signed up for the service called netflix it's pretty great alright so this same model i think it'll be applied to a whole bunch more topics the one i'm surprised at is why is there not a reality show just inside one of the craziest f in america because you know that they would basically go all out sell out to make the show entertaining because they want the fame well meant i think it's a faux pot have you ever talked to like an eighteen year old man they're woke no dude they that's are they just like the that's like the eighteen year old who's like talking to old people like us most eighteen year olds don't interact with people like us and they're like very normal and just trying to have a good time in college they're not like our f our f popping everything i would think they are going down dude like saying are super popular because it's a bubble like when you go to a college it's like in such a little bubble it's not really affected by like the way the world is changing you don't have to you're not you're not you're not convincing me i understand the value but i i didn't need i just thought that like with everything going on that it was like a faux pas not doing mean if you go to arizona state are you go to like you know wherever you know georgia do you think they give a shit about like you know woke and they're dis banning the f hell no they are have you seen doubling they're there's these there's these girls on tiktok that do this challenge or not this challenge but i forget what it's called if you're a tiktok guy you probably know but sarah showed it to me it's these girls who are like pledging i think is that what what's it's called yeah i i wasn't part of that where you i don't know what you do like you it's like a try out and they always talk about what they're wearing i'm a i'm a i'm an old man and i was a a do i was a part of a friend but they like talk about the clothes that they're wearing to their their like pledge ceremony things like that and it's gone very viral video what's watches wearing i don't know but it's just funny it's just hilarious because like don't you know how like in the south and like at old miss and stuff like that the the so do these like yeah they like i went to a southern yeah for sure like like they all like it's all like the boys girls they all like exactly like and they dress exactly like and that's like the joke is they like show like what they're wearing i duke you weren't even allowed to throw a party if you weren't a f or already they literally were like you better join this shit or you don't get to have a social life dude it's it's weird it's so weird to me that's so weird also whenever i go to one of these friends and like this is disgusting i don't wanna live with like a bunch of dudes or alcoholic like and there's like eighty of them in this crappy house and there's beer shit like now tape on the wall how about you and you're like getting drunk all the time even back then but even the back then i'm like this is bill put again the fill i don't want in place what i just don't wanna be around a bunch of like degenerate all the time oh okay well you're alone in that i would love to go back and experience college again i think it was a great time and living in one of these houses was yes messy but fun anyways point is you go to a party school you go to ole you go to georgia you go to you know santa a barbara or whatever and it's f you and you basically just follow around with the king alpha f you go inside the house and you pick the five characters who are the you know they got they're gonna have all the elements of a great tv they're gonna have relationship drama they're gonna have in fighting they're gonna have cam with the boys they're gonna have a h and and a a a pledge process that's gonna be controversial and get them to do all kinds of outrageous stunt it's all baked in the show basically right writes he's gonna have like like one guy questioning is sexual exactly it comes out he's who he's around he accept him but they accept him there's the the person who gets canceled for doing something racist or room sexist or something like that it's got all the elements and then you could just hop from school to school and the schools will be excited oh shit fat you is coming we gotta represent because you know georgia looked like they had a good time so now all of a sudden cl is like oh you think georgia was hardcore look how we party look how we do our thing i think this is a no brainer franchise that somebody needs to create and you could put me down as executive producer alright next back okay basic basic to bother okay what is this i recently met somebody i'm gonna have to do a separate episode of but i recently met somebody who was completely like middle class or a little lower middle class i didn't have any money all their all their tastes were that of a basic person right they they didn't shop at whole foods they shopped at k right they didn't they didn't eat like fancy stuff they you know like mcdonald's and stuff like that they they didn't drive a fancy car they drove like a camry and like okay so that was their like taste buds so that what if you had a show where you just give a really basic person fuck you money and they get to go ball out and you get to see their reaction because already shows where people ball out like like you know whether it's like kind of like a million dollar listing or it's like selling sunset or it's like kardashians it's like it's nice to see the lifestyles of the rich and famous people like that but those people also there's that genre of lifestyles of the rich and famous from people who are already rich and famous as sort of like you know sn and and materialistic okay that already exists what about summit what if you transformed somebody you gave them the cinderella treatment they went from the you know the bottom to the top suddenly and they're now just discovering all these things for the first time clarity and susan okay that's my second let me make it let me put a twist on it i actually think that you could do this or someone listening could actually do this immediately via a youtube series so in two thousand five there was a documentary called reversal of fortune it was on showtime it was amazing and the question was what would a homeless person do if they were given a hundred thousand dollars and so they found this homeless guy they gave him a hundred thousand dollars and they show him going to like a hotel for the first time in sleeping in a bed for first time and he's like i don't like this and he sleeps on the floor of the hotel because he's like he's not comfortable sleeping on this bed and they give him a hundred thousand dollars and it ends not good so he spends all of his money on women he buys a thirty five thousand dollar truck and this is like thirty five thousand of the hundred grand and basically blows through all the money and he does get a job but he like all the money is gone on basically partying and at the end of the movie he's only got five grand left and he's sleeping at his sister's house but i actually that great for him dude but it sounds like great tv to me it was great tv i was watching it the whole time so i think what could be it what what what you should do is just get a hundred thousand dollars and do a youtube series on this you i think you can make your money back and add revenue that's i think i think if you did it with a homeless person you might gets a blow back now so you know yeah now with the homeless person but like you know like what what would happen if like you know a a someone who's in need or doesn't have much is given a given a home and i think it kinda needs to be temporary like you know so you know with like pi my ride you know exhibit shows up at the door and then like your life sort of changes overnight or like you know wife swap or whatever where it's a very short period of it's like a month or something like that i think you need to let them ball out and then let them return back to reality and and you see that that sort of the yoyo of emotions between them okay so that's my second one okay third one very easy show i just need to show that's background noise are you a background noise kind of guy do you just have something on because it just feels better to have something on in our when we had a physical office we had a we had white noise machines throughout the office and i enjoyed that babies sleep it was so you could have like hard comp like if you wanted to have a conversation in the conference room and for it not to bleed through the walls right and it was like newsletter conversations yes or like when you have like an open office plan you put it in like pods of desks so then like the people eat and lunch jump bother of you now i keep the fan on well you're also like a music video i i remember we at your house you were just throwing up like on apple tv like a bunch of music videos i have music videos playing throughout it yeah okay that's a behavior i'm talking about i think that netflix does not does anyone else do that you don't do that you don't have i person do that but my wife she'll always put like friends on i'm like dude you watch friends and she's like i'm like i'm not watching like what do have it on i kinda kinda turned off no no i like i like having it on and it's like yeah she doesn't like if there's like kind like an empty home feeling and also it's comfort safety blanket where it's like i already seen all the episodes and at that this why the office and friends are such valuable catalogs because people just put them on and they can only pay ten percent or twenty percent attention to it and eighty percent can be on the thing they're trying to do and they can just glance up and you know see certain parts but then they just don't it's a low maintenance show and when you go on netflix today so much of it is high maintenance attention it's like oh here's this intense story about this bank heist and that's great when you want like a friday night intense drama but i think they're under serving the background noise and i also learned this at twitch because when i was at twitch we'd looked at some of the data about the usage data and somebody was pointing out like oh yeah like x i can't say the exact percent but like a significant percent of the viewing time is when it's not the tab that's in the forefront on people's computer and i was oh so we should just like throw that out right like they're not even watching they like accidentally left it open and i was why is this such a high percentage do we have some bug that like it stays open in the background in some weird way they're like no is actually the used it by like all the developers like what are talking about the developers who actually like use twitch all the time they're like this is how i use twitch all the time like i'm coding i just have it on in the back i'm just listening to it you're listening to somebody play video games like if there's one thing weirder than watching somebody play video games it's listening to somebody play video games i just like it as like a ongoing background stream it's kind of my favorite streamer and i don't really need to pay attention it but i'll hop in if something if i hear something cool happening i was like holy shit so there's this big genre of background entertainment that i think you if you specifically try to make and make background entertainment you could create some really successful franchises so and i can i can i tell you something that validates this so you know chi jive dot com i think it's just like a news website or something i really know much about it a little bit it's like basically bar stool but a a slightly different demographic but mostly the same and they created this thing called chi tv and so what they did was they would in they're the base in austin they basically gave a little amazon fire stick to a bunch of bars in austin and they said you could have this stick for free and on this stick is basically we're gonna put loads and loads of different clips basically like america's funny home videos basically guys getting hit the balls and like funny bar stuff that you act don't actually need any sound to understand or to get like pleasure from and so it was like silly stunt guys jumping off skyscrapers and like skydiving and stuff and they eventually spun this off and they created this business called atmosphere and this was making tens of millions of dollars in revenue pre pandemic i believe they raised tens of millions of dollars at like a two hundred million dollar valuation and they would give these these these fire sticks to like loads of different people and then eventually you could just download this app and they would fulfill the put content in the pipe and then put ads on it and that's how they made all their money and they go look advertisers you're reaching all of these bars right yeah yeah that's bars is a great one right that's like perfect background background entertainment alright so those are my three tv show pitch ideas half baked ideas do you have any ideas is there a show that you think could exist or would exist or should exist i know i'm putting you on the spot here no but la bolt so one that has caught my eye youtube on youtube cnbc is doing something that i think it's actually amazing it's called millennial money stupid name and the branding is really dumb but what they do is they no the cut the guy the idea is cool though my friend steve was on it at the other of day they convince these people and they say like and the titles are like here's how we live on a million dollars a year in silicon valley here's how we live on forty thousand dollars here's how we live on hundred thousand dollars and i've also seen kevin o'leary reacts to them have you seen this that's what they and that's awesome i think it's a great series i think they're missing the mark though but even though they're missing the market it's still quite good and so i've always thought that for the different stuff i was like you what you what you should do is get you could do it in one of two ways i've always thought what you could do is you could maybe have a podcast or get actors and they like i bet you if i sent out a survey and i've done this before we did this at the hustle we sent out a survey we posted on hacker news and we got like three thousand people to tell us how much money they have in their checking account how much they have in invest assets how much they spend at each month and then just like a common box and they like leave comments and if you search like the hustle founder bank account it likes we we did an article on it and people would give us all their information and it was all anonymous though and it and and and it was pretty great and i always thought it would be interesting to where we can do a podcast where i just ask these people questions and then a hire voice actor just to read them right right right right i like that i also really like that survey kind of idea because if people people are very willing to share because they've no no cost them it's an it's you know it's something being publicly shared that it's their their information but people really benefit from seeing what the aggregate is doing so we talked about this with salaries with levels dot f fyi as well as somebody heard the thing for levels and then they made it for do you do you know about the story someone heard our acquired levels they made it for doctors doctors and then they got acquired by levels so they would now work at oh it got i already got acquired they got maybe it's a better way to phrase it like those guys now are like you know like doing their thing at levels he's like dude thanks for like that idea it led me to like a it got me off the path that i was on i'm built something cool i got to learn from that and then i got a sweet opportunity at levels through that so but but there's another one that's going viral right now that's like i think a hundred and seventy five thousand tech workers have put their stuff into this spreadsheet yeah i've seen that what's that called it's literally just a google google it's like it's broken because it has too many rows now like nobody can like use it they like they they're like asking for excel experts to like help them you know like format this so that they they don't lose the data but like people can still put their stuff in i saw that they're basically doing it because they wanna end like like maybe if you're a minority or something at facebook you're like i know if i'm getting fucked here can everyone please enter their salary anonymously so i know like is this fair not fair yeah and that's how it got started so people were like rallying behind it and and it went viral i saw it that was pretty cool yeah alright that's all i got for today i got a couple other ideas i'm gonna save alright i think that was a good one benjamin what do you what do you think of this one get give it a grade this was an a this was an a minus okay i'll get through that was it was an it was an a because it was good top to bottom like all of it was good and then i decided to add the minus at the end because it was missing like a hose water sam mo like it i didn't have anything that i was like rolling on the floor laughing or anything like that so i i docked it to a minus dude it's because my freaking camera screwing up it it knocks me off my flow so much i can't stand it apparently so i didn't so i some people say we're funny which shocks me and like the other day no was like you have to take notes about reading a book and i'm like dude i just read a book about like the navy seals like what you am i supposed to take notes about how like bin laden was shot head and like apparently people wrote in the comments they like when we say dumb stuff like that and that shocks me you know when people say they listen i'm like i'm like really so i don't know if you're just doing where it's like fake fake humble like gosh i didn't know that guy like because no i think it's like funny like i think it's funny you're funny i think you're funny as a group i would say we're like mildly funny but i wouldn't say funny is an attribute that i would like give this i think it's funny of and i think you're way funnier also i i haven't even texted you this because you would you had sent me something that was so funny and i was like dude you're funny no you that a left handed compliment you're like i don't think a lot of people in understand this but you're pretty funny like i made a joke there other day someone posted a picture with them with their arm or it was just like a head shot of them with apollo anton uno the ice skater and i was like i don't know who that is it's says that's apollo anton i'm oh sorry didn't recognize him without a skate yeah yeah just like little i was like that and no one laughed at it i was like guys that's hilarious that was funny i was funny i i should've given you a laugh because that was that was a good one and yeah so i think we're funny you have a your blunt which just that's funny in itself right you just you just say something and you don't hedge which is like makes it even funnier because every everybody fucking hedges nowadays so you don't hedge or apologize which is hilarious and and then you have some good like kinda of phrases or one liner instead of bad hit wow i'll take it so ben a minus but we'll try to get some hose water stuff but people are still come people tweet it and call me hose water alright we're out of here