Greatest Hits of 2021 (Vol. 1)

what is up my friends and welcome to my first millions greatest hits volume one i don't know it's been a minute since we tell one of these but for those of you who don't know who this is my name is jonathan bar shop i work behind the scenes here with sam sean bin and in this episode we compiled five of the best moments of twenty twenty one and are gonna be assert that to you in just a bit first i just wanna give you all a huge shout out for helping us grow the pod this year from a hundred thousand downloads in january to over two million monthly downloads this past month so just insane growth and that's all because the reviews a movie on apple podcasts on spotify and all the clips that y'all been creating so we ran a clip contest this past month and a few y'all all have gone like crazy viral getting millions of views on tiktok so just nuts so i wanted to give you all a quick shout out say thank you but that's not why you're here you're here for the goods so further ado let's dive into a few best moments from twenty twenty one so this first clip is from episode one fifty eight i still think this idea has a ton of legs but the idea is to buy michael jordan's home and turn it into museum let's give it a listen sean put something on here that i actually think i was telling a friend as i was researching i actually think that this is one of the better ideas that we and and you you've ever come up with the michael jordan thing alright you want wanna yeah you want me explain it okay so i've been looking at this house for a long time michael jordan's house has been for sale for like a decade and it hasn't sold and this is his house kind of like you know in illinois near chicago where you know michael jordan was on the bulls and he had this fifty six thousand square foot home in highland park and so this thing originally he put it up for sale and like i don't know nine years ago for thirty million dollars twenty nine million dollars and now it's you know the price has been cut in half and the thing is still not selling and if you look at the photos you could just go it's like on zillow so you can go look at the photos he's got like an indoor basketball court you know the gate leading up to the driveway has his big twenty three number like in boston it he's got you know everything you would want like huge you know closets because he's got you know all his air jordans or whatever and so his house is it's pretty unbelievable right there's there's all kinds of epic shit here but it's not selling and it's not selling for i think a couple reasons it's like you know it's very custom to michael jordan like it it's just it's like it was custom made and and and in many senses so you know the other rich people don't necessarily wanna live in house that's like made for another dude it's also you know it's very expensive for the area the property taxes are really expensive and all that stuff but i was thinking okay the price is now cut in half now it's now it's a thirteen million dollar house or twelve that you know thirteen million dollar home that you could buy thirteen fourteen and now it's in range where maybe there's something fun you could do with it now you might be getting a value buy so i was thinking alright there's a bunch of people obviously that our basketball fans that love michael jordan there's a bunch of you know new ways to crowd fund that we've been talking about n t's or kickstarter or different different crowdfunding funding platforms so the question is should we buy michael jordan's house should we start a crowd funding campaign and by michael jordan's house so if you can get five thousand people to each put in twenty five hundred dollars then you could own a fractional share of michael jordan's house you could you you could own a piece of of this history and we could just buy it out take it off the market and we could own this thing and then the question is like what do you do with it and so i wanted to brainstorm with you a should we buy michael jordan's house and b what could we do with it if we did buy it what do you think so the whole n thing i wouldn't do that i think that i think you've had two ideas here one is to buy his house and twos is to end do the n thing one of those ideas is great i think the other one is over complicating it i would want hundred percent by and the reason why i i think it's such a great idea is immediately after you seeing you write this my thought right away went to grace you know what grace signed is no that's funny that you don't know what that is it's because it it's such a big deal in my family or elvis is at least so grace is elvis presley release house it's in memphis it's in downtown memphis it's actually in a pretty crappy neighborhood now or the neighborhood is not nice and it's like kinda gross but it's just like a cute thing to do if you visit memphis and i went and did research on it and so around six hundred thousand people a year go to grace which brings in something like where i have the numbers here okay so grace just in attendance just in ticket sales brings in twenty one million dollars so it's yeah pretty wild just on tickets and then six hundred thousand visitors a year thirty six dollars a ticket right yes and i got interested in this so i thought one of the most visited homes in america so i came up with a few and i wanna fill you in on so the white house doesn't count because you can just you i think you can get a tour but you could also just walk outside of it but grace six hundred thousand the second one i'm you guys are gonna make fun of me i don't how to pronounce this what is it monte monticello i think so okay monte monticello that's thomas jefferson house and so the interesting thing about this place as well as a few other i'm gonna mention is that their non profits which means all of their numbers are public and so the revenue for monticello which includes a ton of investment revenue was around two hundred million dollars in two thousand and ten but around eight million seven million came just from ticket sales so eight million a year in ticket sales which is crazy and they have around five hundred thousand people another most visited home is never like homes that people drive by land ranch people don't go there but the other another great one is mount vernon which is i think what's our first president george washington's house and they do in in in food sales alone this is crazy just in food seventeen million dollars a year wow is that crazy they the whole insane the whole operations and then they do fifteen million dollars a year in admission sales and in total they do about fifty one million dollars a year in total income which includes ten million dollars from contributions is that crazy no that's absolutely insane so let me ask you these okay so this all of a sudden this starts to get really interesting right because i think michael jordan is on par with elvis and you know tom jefferson michael jordan got t j beat by a long shot so you know mj over tj j i think is is part of the the the slogan we have when we when we buy this thing but if they're doing this much in traffic i i gotta know is there something else meaning like are these in really like popular areas where there's already just a lot of tourists or something like that and this is just a pit stop because you know michael jordan tu in a neighborhood you'd have not only be going to go to this place i looked up michael jordan address guess how far away it is from chicago airport one of the most popular airports in the world i'm gonna guess forty five minutes twenty minutes it's twenty minutes away okay so it's at like have you been a memphis memphis like there's not that much going on in memphis and all these people are going to memphis people are chicago what the fifth most populous city in america or maybe third something like that something good is interesting here so what i would do is i wouldn't do the n thing i would raise two or three million dollars from much of rich people or i would try to use my own money if i had two or three million dollars that i wanted to spend on this and i would buy it and then it would probably cost a fair bit of money to get it set up it would probably cost a lot of money another many more millions but then you'd have to convince collectors to lend you the stuff and you create a michael jordan museum yes and that's how you do this and the companies that we've just mentioned grace mat monticello and mount vernon so those obviously those folks lived in the seventeen hundreds or probably died in the eighteen hundreds so they've been around those properties have been around as tourist destinations for a hundred plus years but they've done fifty million revenue which is shit ton but even if you've just on two or three million dollars in revenue and you could do that and adjust for inflation for fifty plus years kinda like grace has done it for sixty years that's incredibly fascinating right yeah i i'm with you so i so i think you you know you're shooting on the n thing a little bit but it's not about n what i'm saying is crowdfunding funding so i think that there's a benefit to crowdfunding funding which is that crowdfunding funding is a way to make the story more viral it is a it's a more p worthy story that you know people from the internet people from reddit whoever got together and bought michael jordan's home off the market for for fifteen million dollars they they raised fifteen million dollars and bought the house versus a rich guy went to his rich friends raise money the second thing is those become you know the your your evangelist to spread the word and to come make the the pilgrimage to go see michael jordan's house and i think you could do two or three things with it i think you could make it a museum that's like a modern museum that we've been talking about like the museum of ice cream or something like that where the tour is very heavy photo based and so you're you know you're going through and it's all these different photo exhibits of you know you in michael jordan's bed and you wearing you know a pair of his air jordan or standing in a pair of giant air jordan or something like that and you make it like a museum of ice cream where you're gonna walk out with you know ten photos that are instagram worthy at the end of it i also think get give give people background on on ice cream museum yeah brit you can pull the latest numbers but i think these guys raised at like a hundred million dollar plus valuation and if you if you ever go to one they're pretty cool it's you know it's not the most amazing thing i honestly i a little bit disappointed but the photos do turn out cool it's a museum that you walk through so it's like a guided path and you go through maybe like thirteen different rooms and every room is something cool and you get a little you know you get an ice cream cone of some flavor and then you can take photos next to some like exhibit that they've set up and the idea is not for you to look at the art like a traditional museum but for you to like take a photo in the art and post it on instagram and that's their marketing and that's the free marketing that they get and so museum advice stream oh yeah here everybody has it they raised forty million dollar they raised a forty million dollar series a at a two hundred million dollar valuation last year and and i think this could be bigger i think this could be much much bigger as a brand the other thing the other thing that you could do is sports cards or having this incredible boom right now and i think what you could do is you could have certain collectors put their collection in in the house the house could be basically the vault to store some of the most rare memorabilia in the sports world sign basketball shoes and sports cards and that could be part of the museum and you you basically store it and you you store it for some of these collectors so i think i think there's a bunch of stuff you could do to make this work but the idea is like can you buy this thing for thirteen million put another four or five million into you know getting it all set up and then could you make five million dollars a year could you make ten million dollars a year like you're saying these other guys do as a pilgrimage for you know tourists going to chicago and basketball junkie i think the answer is definitely yes and i think it's so interesting i found a i found another example of one and it's called the it's called the national trust for historic preservation and it's a nonprofit and all they do is by nash historical buildings and they store i looked through their numbers they've been doing like fifty or sixty million in revenue for years and i'm still trying to figure out how to entirely read non profit statements but they have a buy a a line item that's revenue less expenses which i guess that just means i mean i don't know how they define yeah it's i don't know how they define either of those but it was twenty six million and it's been doing that for years is that nuts so i like this idea i like this idea a lot and i kinda wanna dig a little further into how these homes home museums work because i think this is pretty interesting alright this next clip is from episode one seventy eight and the fellas down how a retired ny cop is making millions through guy tours a retired ny officer well guy my black through new york and it's a guided and crime walk i'm like wait brought this for so long this is so cool so it here's the description i'm just gonna read it word for it first let me say that most gangster tours in new york are total bs this experience comes right from the horse's mouth no tour guide no filter get real stores while visiting notorious gang locations as we walk from east village to literally italy experiencing what it was like to associate to be an associate of new york's famous mafia families you'll hear firsthand accounts of the new new city mafia and crimes in new york and taste local cuisine so i i i saw this i was like this is a such a good idea i i think i saw that this crime up was making a lot of money so i it was very successful which is not a surprise to me i i would do this if i was you know new york i this is this is great but a couple things kinda here's the business idea first this is cool you quickly reaction actually that i have an idea well on okay so this first of all i just sent this to my wife because we're moving to new york for a little while i said we're doing this second he charges around one twenty to one thirty depending on the date per person and in the description he says that he's has had eight thousand guests so a hundred and twenty three dollars times eight thousand is a million bucks exactly so a i think that's what i that's what it originally caught my attention was here's who has built an experience i think that was my kind of curiosity who's built an airbnb experience that had made a million bucks right because this is a big platform certainly somebody's doing well and so so this is kind of how a caught eye okay so what's the idea the idea is i think this is a cool thing for a retired cop to do also could be applied to retired kind of anything anybody who has a cool job like whether you're a swat officer you know military veteran firefighter whatever it is i think there's a lot of people who there a lot of people who are like me were like little weak that spend all of our days behind a desk and we want this like safe way to taste you know an adventure and and like what the real tough world looks like and so that's why like spartan race and stuff that's why they do well and similarly i think that these like kind of crime walks would be would be cool so then i took it a little bit further well why don't people do this with more things so why don't you take every physical venue where something interesting is happening breweries do this right breweries say hey we got this brewery but we also have the side business of people come through they get a tour of brewery they get to see how it's made they get to taste the beers they get to take some photos they get to buy our shit on the way out and they've turned brewery tours as a like additional income stream for breweries so why doesn't this happen for more things like when i visited you know the warehouse for my wife's you know e commerce business i was fascinated this like this eighty thousand square foot place you get to see all these forklift clips coming around and how it how it works how the fulfillment works when an order comes in does it get put in mailer how does it get taken it out of here and so i think that for everything factories warehouses police stations firefighters stations i think they should all have this as a business i'll tell you another version of this that's cool are you a basketball fan do you know who coach k is yeah duke guys i i i know i'm i'm i i'm not an idiot but i'm not a fan so coach k who is the duke basketball coach she's the most famous college basketball coach probably of whole time eric was the men's olympic coach for the dream the the the the latest dream teams of redeem teams like lebron and kobe and all these guys so it's pretty popular guy and he does a thing every year called coach case fantasy camp so here's how this works coach case fantasy you can't you pay ten thousand dollars and you good to go who are these people they are you know duke students who like you know there there's a bunch of duke students who are like kind of investors now ceos of companies and they were big batch small fans now they got a bunch of money they're kind of in their forties or you know fifties and they pay to go to this thing what is it you go for the for i think like five day program or something like that you go back to duke campus and you live like a player so you stay in the dorms i think or you you know you stay kind of on campus or right next to campus there's like a a bus that basically brings you on to campus and you you come into cameron indoor stadium which is the duke basketball stadium it's like the hall ground and coach k takes you through a camp where you you're you know you're on the court you're shooting and you're doing the drills that the players do you get the motivational talk that coach k games he brings in old players to come oh that's carlos boo all that's jj j red they play the sounds when you come out and like you know you've got your dad bond like your fat coming out the side of the jersey that's and problems comes here comes duke and you get to run out and there's like no fans there because it's not real again anyways this thing's is awesome he must make a ton of money off this thing and i wonder how many more people do this or could do this because it's a very interesting that you do it for every sport and and i'm so into this i don't know what i don't know what i could do it with but i i here's here's a version of this if you're a hustle okay so so if you're a hustle here's what you do i don't think you could do this with lebron james necessarily but i think you could do this with a college football coach because college football coach is like you know at at every program don't make tons of money or a really famous high school coach yeah exactly or it could be a ceo of a company or you know whatever and you basically create the same sort of fantasy camp mindset or the four d tours and it's like hey i will run this whole thing for you i just want twenty percent of profits okay so here's what i'm gonna ask of you when i bring people over at this time every week or once a year or whatever it is you come out you kiss babies and shake hands and let me do this and so it's a way to attach yourself to an influential program institutional person and create this business line you know from scratch because really you're just offering this to their their fans alright shifting gears here a bit this next clip is from one of our most popular episodes of the year with longtime time friend end of the show andrew wilkinson he comes on the show and talks about how a thirty day dopamine detox completely changed his life you're successful in terms of career and traditional sense of successful you're a good friend you normally come on a lot but you just tweeted how you kinda like took off for all of august and you kinda bailed because you're kinda having a a meltdown in which we all have had before like a digital overload meltdown and you could just bailed right totally it was it was really it was bad i mean it's interesting to think about like i think this happened to everyone over covid like their life just shifted in a weird way and my life just became crappy over covid which is weird because at had this amazing year like we took a business public we raised a big fund we got to work with all these interesting people we bought some great businesses i didn't die of covid like all these great things happened and yet i was totally miserable and when i look at it when i kinda zoom out my old day i don't know if you guys you guys know but i live in victoria canada and i didn't even have an office so i actually like just working out of cafes i would just go to the same cafe every day and i'd sit there with headphones on three or four of my friends would always work there so it's was kinda like cheers there's always like interesting people to talk to and my day was just broken up into a bunch of chunks so any given day i wouldn't really be on the computer or in one place for more than an hour or two and my day went from that to sitting in a house on my computer all day on zoom and doing email and it just kinda made me miserable so so anyway just i was totally bummed and i started you know going on twitter a lot because i was craving socializing i and i i went from like twenty thousand followers to a hundred and seventy thousand followers so i got totally hooked into that and on top of that i'm you know email you know checking stats stocks if i went to the bathroom without my phone i'd feel like i was gonna freak out constantly listening to audiobooks constantly listening to pod podcast podcasts no silence so i just like hit this weird breaking point august first where i woke up and i was like i'm not stoked to get out of bed i'm not depressed objectively everything is fine i'm like i'm just like i have like and done like i'm just not excited about anything so i just said fuck it i'm just gonna what what what's that word you just said that was a good don it means like an inability to feel pleasure right like nothing would get me pumped nothing would give me a hit like you know you know when you like you're always you got netflix you're like scrolling endlessly for the perfect thing you just can't find it that's how my life felt and so i basically you know as the middle of august i live in british columbia it's super beautiful and so i just said to my wife you know what i'm out for the next month let's just go off to our cabin we'll you know we'll go on some trips and i'm just gonna totally check out and i said a couple rules for myself i was like no phone no email no computer no podcasts no phone calls no social media no news i couldn't even read non fiction business books right it so it's pretty extreme and i put on my apple watch which has you know cellular so i was like okay if there's an emergency i can get a phone call and i put my phone in a drawer and i just disappeared i went up to my cabin and hung with my kids and honestly for the first like three or four days it felt like there was like a bug in my brain like i was just like so you like like something i i itch i couldn't scratch like just so irritable as being a huge asshole i was like slapping my pocket every five seconds to check stuff i'd be sitting on the beach with my kids and i constantly be like oh i need to text this to a friend i gotta i gotta take a photo of this right so it's really weird horrible withdrawal but then after like three or four days i was like holy crap like this is really interesting i started reading fiction books and just sitting for hours you know enjoying a sunset taking a silent drive doing all this stuff and i think it's kind of like if you eat junk food all the time like you're drinking coke and having burgers and stuff all the time and then you eat broccoli it doesn't taste that good your brain is primed for like these extreme flavors and then if you switch to broccoli you know you don't give those things for a month then you eat broccoli broccoli is like orgasm it's amazing and so anyway i did this for four weeks and i was feeling really good and i came back to life like i kind of reintroduced myself in into society and started going out and working and stuff and it was really bizarre like i you know would listen to a song that was playing in a cafe and it'd be like the greatest song i've ever heard i'd read some random article and it would be like fascinating and i'd just be completely like just you know engage with it and then problems i had to solve that would've have pissed me off like seemed like no problem when i was excited to solve them and i was kinda going like man why why did that work like what was it about that and at the same time like around then i started listening to podcast again and i listened to this podcast by andrew hub and hub in lab which i'm sure you guys have listened to he's amazing yeah he's he's coming on the podcast oh amazing that's that's awesome so he did this deep dive on addiction and he did it with this woman an le who's a stanford addiction doctor and i was like oh this will be interesting it'll be about like heroin addiction or something and how they treat alcoholism and i realized you know basically like she said you know something along the lines of if you eat chocolate cake once a month it tastes amazing and you don't really crave it that much you don't really think about it that much it's very pleasurable if you eat it once a week you know it's still enjoyable but it sounds good and you start having cravings you start wanting chocolate cake if you eat it every day your brain literally crave it and you're in pain until you eat it and when you eat it it's not even that enjoyable it just makes the pain go away for a little bit and she compares that to like heroin addiction or anything and so you know here we all are we're stimulating ourselves with social media twenty four seven we're constantly taking these hits and the hits become less and less enjoyable and she talked about you know she's at stanford so she's treating students and she talked about these kids that would come in and they're addicted to social media and video games and they have no motivation and so she said look i basically recommend a dopamine fast for four weeks they can't do any of that stuff they gotta go walk in silence drive in silence have quiet moments not avoid those things and i realized that you know i basically done that for myself and that's why i felt better and i you know i was an addict it's crazy alright so this fourth clip here is from episode one seventy nine and sean talks about how he approaches goal setting in self talk i have two kind of routines that are like this that i've probably never told anybody about alright so like like most people write goals like what they want to achieve what they wanna have wanna have a mansion or i wanna hit this dollar amount i wanna get promoted and for me i have a of thing that's called i wrote on it who am i becoming and i the i do it is because i think about myself like every year like a software update right what's version i'm thirty i turned thirty three what's version thirty three of sean look like right and i i literally write this out before beforehand i write out the like the notes like oh i used to have this bug where i got jealous about people that's fixed you know like hey i added this new feature now i can play the guitar or whatever right i treat myself like a whole new version upgrades anyway so the all those little bug fixes and features they all add up to something what am i trying to become and it is like kind of like a root philosophy which is life is not about what you achieve or what you have it's about who you become and so i alright well what do i wanna become and i sort of wrote these four things out right i said i wanna become a person who is who's fit through healthy habits i wanna become a teacher you know the favorite teacher of millions of people i wanna be you know a a a great family man who lives in a house full of love and i have like a last one right one more after that so anyways i have these four things that are like the things i wanna become and i do this thing in the morning when i like do my kind of morning routine which is like my reminder for the day before i go in start just doing a bunch of work in a bunch of tasks and dealing with all the emails and shit that comes my way i just walk in a circle in my office which is a tiny tiny office i have like a i don't know eight by eight foot office and i just walk in a circle and every circle is i'm basically con i'm basically talking like i'm you know talking to myself are i'm my own coach about those about those four things so i'll say like you know i'm a great dad you know even when things are going off the rails i'm patient that's when i get even more patient i'm poised i'm a great dad i'm always there for them they know i got there back a great dad yes you just sound like muhammad lee exactly you know said i the greatest before i am and so so i do that i've been doing that now for like i don't know probably like a year and i love it it's just kinda fun for me so that's the first kind of self talk i do the second kind of self talk i do is what i call revision which is i fall off the horse a lot like most people right like i'm i'm trying to get healthy and then like fuck in the middle of the day there's a bag of chips was there and i i hate the bag of chips or like you know i i say i'm gonna be a patient dad but then like oh like i i just lost it when you know she wouldn't let me change your diaper and then blah blah and so like obviously not perfect and so there so the the other self talk i do is revision at the end of the night i just imagine that same scenario that happened it only takes me thirty seconds i just think back to that moment that i'm not proud of and i reimagine it in a way that i'm me acting in a way that i'm proud of and that's it i don't like i don't like decide i'm gonna do things differently i don't like write it down i don't like pledge to myself i'll never do this again i just imagine it going the right way and then i just go to sleep and that act of rei imagining things the way you want to see it is a form of self talk in my mind it's just like rose saying i'm the best and imagining herself you know knocking out there the girl that's kind of what i do for you know i'm not a fighter i just do it in in my day my daily life so this fifth in final clip is from episode two thirty one with ariel hill ariel is one of the most recognized faces in mixed martial arts and in this clip he talks about how he decided to bet on himself and jump into a super french sport at the time and how it's paid massive dividends ten years down the road you had quote unquote good jobs at each of these stops and then you said look this isn't it i'm gonna bet on myself and i'm gonna go into pen i'm gonna do my thing so you have a a strong dose of bed on yourself you us another one that sam sam coin which is niches get riches which is that i know you're your basketball fan but you didn't go into the more established field that one that had a career track that you could tell your mom look there's other people who have made it in this field i could be the next whatever in basketball you went for mma which is today fringe let alone back in you know two two thousand and six or whatever like nobody was really there was no blueprint or there was no like success stories doing what you were doing i don't think at that time like you are the kind of the success story of that niche and so i wanna hear kind of how you decided to bet on that even though you have other interests you have other sports that you're interested in as well and then the last one is there's this great phrase which is you know you wanna do the work that feels like that looks like work to others but it feels like play to you so like if i was gonna interview somebody four hours a day i would be exhausted and i think you get your pickup steam by energy by by year hour three you're like you just hitting your groove and it gives you energy so i think that's another example of where you you kinda live one principles that we talk about but tell me about the niche thing oh the better spoke to my heart that spoke to my heart that's a great line niches get because i couldn't agree with you more when i got to syracuse cues for the first time my life like when i went to syracuse cues i wanted to be the costa mar albert basketball baseball football traditional guy hello welcome to abc b abc's sports i'm mario h hawaii world series super bowl and for the first time my life i realized wow there's a lot of people in this world who are my age who have the exact same dream as me who are a little more polished who have nicer hair who don't have as big of a nose and maybe don't have such a foreign name their name is john smith and they just kind of fit that bob costa mold and i never i never like to follow you know the pack and so i remember telling my parents in september of two thousand one there's the sport called mixed martial arts there's this organization called the u at this point it's not even eight years old and i think it's going to be mainstream and i think in ten years there's gonna be some executive in some office some older guy who's like what is this crazy cage fighting sport i know nothing about it but apparently it's very popular who's the guy who's the voice who's the howard c sell of mma and i wanna be that guy and amazingly literally ten years later august of two thousand and eleven i was hired by fox and that was like my first big you know mainstream gig and so we kind of worked out in that regard but i i i say this to young people all the time when they reach out to me and they send me you know oh i wanna do this i wanna do that i wanna be you know steven a smith and all this stuff in this day and age you don't want to be a generalist you you you you you you're a fan of the new york knicks you're fan of the new york lockers i'm not gonna go tune an in to the radio esp espn radio now i'm not gonna go in my car tune in and say oh i hope you guys talk about the knicks celtic game last night i'm gonna go on my podcast app and i'm going to go to the new york knicks podcast as niche as it gets to hear an hour breakdown of last night's game if i'm a big pro wrestling fan i'm going to go to my pro wrestling podcast and listen mma podcast listen at business podcast the days of sitting in your car and hoping that they talk about something or listening to people just talk about god knows what those days are over and so it is actually a lot better in my opinion to go into a niche to be the niche guys opposed to be in the generalist yeah there's a couple guys who make it steven a and those guys but for the most part in my world it's way better to be the niche guy and i try to explain that and and within the niche have your own niche as well so like my thing interviews i told the people like find your thing there was a young guy i always bring up mike bond he works for mma junkie and he's a lot younger than i am his niche that he used to get in the door were stats and facto toys so he would have all these stats but all the fighters great these days maybe it's betting bedding is super hot right now use that as your niche to get in the door so yes i i couldn't agree more with that mindset and and i would urge anyone in this day this day and age of a la carte you know everything's is out la carte right podcasts streaming all that the more niche the better you'll have way more success rather than being just some guy like those days fifty years ago when you were a calm for a newspaper those days are over alright that is a wrap hope y'all all enjoy those clips if you want links to any of the full episodes you can go check out the show notes we got all of the links there and let us know on social what you thought about this you want more less do you like this short form content been cranking out a lot of these style clips actually on the youtube channel so check that out if you want more of this but anyways just wanna say thank you all again it's been an incredible year you got a lot of exciting things in twenty twenty two which will be announcing very soon but in the meantime i hope you have a great rest of your day and see y'all soon