so we've talked about one chart businesses before and this is the idea that you could be the mid wit in the mid wit meme where you gotta explain and analyze and give you ten reasons why this might be gonna do the pros and the cons and you're over analyzing it or you could just be the badass at the badass the jedi he just puts the one chart up and says this is why i'm doing what i'm doing i feel like i could rule wear to know i could be what i want to from at all in and like a days off on a back back just sam and sean back the bands back together for the first time in a long time you have a bunch of topics but i wanna kick us off can i kick us off okay go have you ever read the book forty eight laws of power i've never actually read it but i've read some of the laws it it's a wonderful book it's cool and there's one law where it's law number twenty five and it says you know something like be able to reinvent yourself and the author says recreate yourself with a powerful new image that stands out and draws attention rather than letting others define you then change your appearance and emotions to suit the occasion or stage riveting dramas as backdrop for your actions and i love this book and that's that's that's a law of number twenty five for you talks about changing your image there's a person who i've recently discovered that has done this excellent and i think that you and i can learn a lot about him and so there's a rumor about this guy they say that if you arranged seats like a boardroom he magically appears so this guy listen to his listen to his background so he graduated from stanford then he went on to join google at the age of twenty two where he was the lead product manager and he helped create google maps after that he started the social networking site called friend feed which he sold to facebook and facebook incorporated it and one of the big things that facebook equipment was they actually created the like button because of it he sold that for about fifty million dollars few years later he becomes the cto of facebook after after that he finds a company that i can best describe as a note taking company but for enterprises he sells that to salesforce for seven hundred fifty million dollars after a couple years he becomes c ceo of salesforce which i think what do they worth a hundred billion dollars more i i don't even know hundreds of you know one of the biggest companies in the world then he becomes chairman of the board at twitter he's chairman of another really large publicly traded company that many of people haven't heard of they make security cameras he's also on the board at shopify and last night he was named chairman of the board of open ai this guy is amazing he's only forty three years old you know what i'm talking about one an only brett taylor that's right do you have you ever like spoke or hung out with this guy i had a dinner once he was there and but we were on opposite ends of the table so he was at the foreign end on of the head of the table that way i was at the far end of the head of the table the other way it was like a slope of like success like most successful person on that side of the table and least successful person over here i was like the bottom of the puddle at the bottom of the slide there so it was he's a good dude though he yeah he good energy good jokes yeah it seemed like a good time but he also seemed like the guy that could flip to switch it be incredibly serious if he wanted to so the this guy is so fascinating and and i'll explain why but that's funny that you're at a dinner with him because he credits that as being one of his reasons why he is where he is and so starting at stanford and then at facebook he started at attending these dinners and he said that like marissa mayer when she was early in her career would go to these dinners he said that sheryl sand was there he he like mark ben or not mark ben on file the guy started z was there he said that like all these amazing people go there and that's actually how he got to know mark ben off from salesforce was that these dinners and i was doing research on this guy and there's very on brett and there's very little stuff about them there's not too much stuff them for given how impactful he is and i found this old video about fifteen or ten years ago with him and mark zuckerberg they're sitting at a table and they're it's almost like the like a post u fight press conference where they're just like sitting there and there's like reporters is like really a press conference announcing the acquisition of facebook or a friend feed to facebook and he's wearing like a sc t shirt like he doesn't look good his hair is messy whatever he looks exactly like you would think an early facebook engineer looks that's so i watch his video and then i see another video on youtube words with him and the fig founder at a conference and he's wearing something like what not what i'm wearing which is like he looks like a corporate guy but he's still got charisma and the founder of fig dylan he asked him like what's been your biggest learning of your career and b well you know i remember being at facebook and i was like it it just wasn't working out for some reason and sheryl sand said something to me that like changed my perspective and the next day i said to myself instead of getting the company to change to me i'm gonna change to do whatever the company or job that i'm at needs to have whether that means how i dress how i act and what you what you notice is a shift in his demeanor all the way from how he dresses so we starts wearing different clothing sometimes when he's supposed to be this like tech nerd and someone wants to come up to him with engineering advice you see him just dressed like an engineer then he becomes salesforce ceo you see him start dressing different he's wearing the classic plaid shirt suit with brown shoes the classic sales look and it's really fascinating to see this guy's demeanor change and later on in some these videos within these interviews the guys just like screams poised you know like when you think of the salesforce ceo you think of like one of these guys gonna be chair of a of an important board like twitter he just like screamed like he's definitely has charisma he's got po he's not vulgar at all he's he's he doesn't seem crazy emotional but he smiles at the right times and he dresses like the part and i thought it's really fascinating to see the guy's evolution and for him to say that at a conference and i thought it was exactly what robert greene talked about where he talked about reinventing yourself and a lot of times guys like you and me or people listening they think clothes don't matter they think you know i'm just gonna curse and people are gonna think that i'm real and all this stuff i've grown to think that's complete nonsense that like you know we act like we shouldn't play this bureaucratic political game but i think the more we deny it the the the more we actually need to embrace that and brett taylor is a really fascinating person u because that's one of the examples that i've noticed you're takeaway away from this whole fake you tell this beautiful story you have these amazing points but the big one that stood out to you was you gotta dress better that was the whole thing no my point is is that appearance and demeanor matter and dress is one attribute of that my point is is that when i look at them like out first of all the guy's in genius so when there's these stories about him when he launched google maps there like the code sucked and over the weekend he rewrote it and it was awesome and by the way the guy who tells that story is paul b the guy who created gmail built gmail inside of google and was one of the cofounder founders of y comb and so for paul b to go and say he said in that thing he goes brent taylor is not just a a great engineer he's not a ten x engineer he might be a hundred or thousand x engineer he's that good to get a compliment like that i mean it's like picasso saying you know this guy's handy with the brush right it's like okay that means something depending on who it comes from somebody who actually works by side with i think they c find front feet together also yeah so he's a genius so like he has like that part so there's no doubt about that he's got that's ninety percent of this or eighty percent of this i mean he's brilliant but and he and he does a really good job of making big shots like him and so there's like an example where mark ben off was like yeah you to attend these dinners with them him and he did a great job of asking good questions and then he would like follow advice if i could see that it was working and he just did a really good job of learning so those real are those dinners are hosted by michael birch so michael birch is hosts this like ceo dinner ben often it brent taylor in it that's how i got to go to it i think we did an episode on this on a a long time ago i like called up i went to a billionaire dinner or something like that and it was i got to go as a guest like each time they host there's like the mains stays which is like reid hoffman and whoever and then there's mers buyers in there and then it's the that the host can invite young bucks guests like new new people fresh blood into the into the mix and so i was a one of the fresh blood i guess that time was it awesome yeah it was awesome i mean it was it was amazing you know this is amazing to be at that table i guess the interesting thing was like i think i've said this before which is if you wanna stop making money the priority hang out with people with a lot of money because the conversation was not about business and money making and you know the markets are investing or hot deals because these guys are like post economic they're past that so it's not that they don't do those things it's that that's like it's like if somebody brought to do list to dinner it's like oh come on man like we're we're here to have a good what are you doing here and so all the conversation at dinner was about things that were you know non financial it's like you're you got your status by having non financially related things to say that makes sense yeah yeah yeah money was lower low on their hierarchy of needs you were low you were only addressing like the low thing that's super satisfied by them but if you had a really unique experience or you're like oh dude did i take this drug it's this i you know you lick the back of a horn toad and you trip out for four hours everyone's like tell me more and it's like wow you guys really wanna talk about tripping balls it's like yeah that's what they wanna talk about or it'll be there was a neuroscientist there who was talking about you know that all of his his lab where he studies the brain and the effects of both these drugs but also like a whole bunch of other interesting like psych studies essentially and everybody's is fascinated by the brain doc it's like you know if hub bin was at the dinner it's like everybody wanted to hear hub bin not they didn't wanna hear about you know this great private equity deal that you did you know and you're how you're getting you know a you know forty five percent cash on cash return that just doesn't matter at that table and so it was a to me actually that was the biggest takeaway was like at these things like you know humor matter stories matter different things matter but like it's pretty interesting to hang out with people who have achieved all the things you want because they no longer care about all these things and it's a good reminder that you know don't get too totally wrapped up in just the the kind of the business only like i am a business nerd i do like that stuff but you know the people who have sort of or the high have played this game at the highest level they you know their their game is now about this variety of experiences and and totally un un non financially related things that they talk about yeah by the way sorry one last one on that if you if we hang out in a group of like our peers how many times is the conversation about who knows like you know content and followers or investment or deals that they're doing or like do businesses that they're bootstrapping or creating and it's like it's just the the contrast between you know our group is kinda like early thirties age and then these guys were all probably like you know closer to fifty and so you know that in that twenty years i think you know what changes is if you're talking about like you know how this piece of content went viral and popped off and you got all these followers like you're literally a loser if you're talking about that at that table and so it's like at each table what's the discussion like and in the minimum net worth at that table was probably five hundred million dollars well i was there so no the minimum was lower than that but the median was probably that yes well i when you were there so here here's one of the reasons why i'm fascinated with this person is because with brett is because smart people referred to him and when i think that when i when i think of i'm i'm not in the league where i even not totally understand chairman of the board and how it interacts with the ceo of a large company but i imagine that it's like part therapist where you don't really need the answer but you're good at asking the right questions and in order to be a good therapist you have to have this image well in a reputation and track record of like this guy somehow gets to helps me get to the right answer or somehow like he's at that sensei vibe and i don't know if he's particularly smarter than anyone else at that table i i imagine they were all just the best of the best was there something about his energy that stood out or were they was everyone quite good at that he was very poised he had a booming laugh and at about two hours into the dinner he was like that's all for me boys jacket on left and like and the dinner like dragged on for like you know another hour and people trickled out from there but he was sort of like i've had a great dinner i also have things to do and i own my time in my schedule i'm out of here and i thought that i was like a very obvious like it's like a very obvious moment where he was like cool i you know eighty percent of the meat is off the bone now fantastic you know i got kids i got i got a board would go go beyond on or whatever it'll be bounced it was just gonna that part but again i was the other side dave i didn't talk to him directly too much i will say a couple things so i think your reinvent yourself is actually the right takeaway i think this guy's had a prolific career as a pm at google then a startup up founder that cto of facebook they started founder her again man out b b enterprise and then sold that to to salesforce and you know they they kind of mark ben off was basically grooming him to like to you take it over even the twitter thing he's not just a board member like he was the board member that basically forced elon to stick to his offer he stood up to elon and and basically forced elon to buy and got an amazing deal for the twitter shareholders whereas you know elon is applying a lot of pressure at that time to and and brett stood up to him and away and he's just a trusted neutral third party like in crypto this happened where there was this one guy who was just like meme poster but the whole community just trusted this guy because he had been in it for a long time he had because he been it for a long time he'd already gotten rich and crypto so it didn't seem like he was trying to get rich off anybody or make a buck off anybody he had a podcast of people heard him talk is that kobe and he had a podcast of people heard him talk all the time and so whenever somebody needed to make a deal and crypto like a bet like a ten million dollar bet they would just wire the ten million dollars to kobe as a trusted neutral third party and i sent that kind of amazing like this guy there's no contract there's no nothing it's just a social social reputation and i think that's the brett taylor like they brought him into this open ai thing because he has a social reputation people find him when they need somebody who's gonna be a you know a voice of reason a stable third party a trusted neutral voice and that's that's just a interesting job to be done so so yeah i think this guy's is very fascinating my point is is to do the right thing it is actually not terribly challenging like to be this kobe guy where you're trusted it's like well you just gotta follow through no matter what to carefully craft a reputation i think takes a lot of discipline and i find that to be challenging and i'm really fascinated by these guys who are able to do that you have to have a lot of discipline you can't like everything matters whether it's your dress your website all just are into dressing well right now and you're looking for examples you're like see that justifies my enthusiasm around this right now let me give you another example so josh kushner oh hold on true or false you had decided you wanted to level up your style before you had this epiphany about brett taylor correct like every recently the last few months somewhat i want to figure out how to become i wanna level up my life and dress is one way one way to do that what did dion sanders say he said dress good look good feel good play good that bye bye okay fair enough fair i another example is josh kushner so a lot of people know the kushner because jared kushner was i don't even know what his role was on the trump administration but josh kushner is another guy who's really fascinating he does he has a similar vibe where he was twenty four or twenty five he started thrive capital he rate i mean he came from wealth so it's not like coming from nothing but he raised money from i think benchmark or general general catalyst i think in order to create this venture fund invested in instagram a few years later he starts oscar which went on to become a multi billion dollar health tech i think health insurance business he started what was the other one it's not compass it's another it's a real estate investment platform that is a a fairly large company and then throughout this open drama as well as other stuff he's been in the mix and he's done a really good job of building up reputation if you go to thrive i think it's thrive capital dot com their website it says nothing it literally just says thrive capital like you can't like you the guy like but here's the thing is he does zero flexing which in itself is the flex and in itself is like the reputation building do you know what i mean i and and i find it fascinating to figure out how are people shaping their image and are they being how deliberate are they being both of these guys examples i think they're very deliberate even if they even if they try to give the image of they're not trying that in itself is trying you know what i mean let me give you a different example so a different guy very successful who has reinvented himself and in my opinion this is like doing money the right way this is like what i want all my rich people to go do not all if you're if you're just wired like a psycho path you gotta go creep keep creating your elon musk you gotta go keep creating the next big thing alright fair enough but here's here's something i do like so traditional money path is in our world you start a company you grind it out for seven eight years ten years you sell it you're rich you take a year off you travel you get interested health you go out a health kick for a little bit you you spend time with your kids and then was just like okay this is cool but i kinda like this in small doses alright i guess i'll now start investing i'm a vc i think i start your the best materialize on top of your chest magically and you're you you're like should i be on the board of this company am my brett taylor you you're on boards you're you're writing important checks and important groundbreaking companies and that's your life and then you just do that life for a while and then you you say things like my founders or one of our founders is doing that yeah you start using the royal we as if you're involved those companies you know you're your five year old you're paying eighty two thousand dollars a year to send to kindergarten in san francisco and you you made a donation and they there's a bench in the library with your name on it although they kinda promise that the whole library we named after you but it's just a bench and you're a little bit pissed off about that but do you don't wanna say anything let's not doesn't it seem and so you you know this is your life and here's an alternative okay you are tj j parker you know who tj j parker is no who's this tj parker was the founder of pill pack and tj parker looked like he might be going down this path he he starts pill pack you know to get fucking democrat dim pills or something i don't know what the tagline was but he starts pill pack and it's some sort of like you know i don't know pharmaceutical farm online pharmacy type thing sells it to amazon for a billion dollars okay stage one complete becomes a vc immediately stage two complete but then starts doing dope shit so if you go to t parker website you can see some of the dope he's doing what first caught my attention i put this link in here and he looks and he looks cool looks cool first of all looks more like wim hof than he does jamie dive you already know this guy's going in the health kick you know the right direction he's out in nature he's barefoot foot sometimes like he's doing that kind of thing so check out this thing called the warehouse do you see this link that i put in there and we'll show this on youtube and if you're not on youtube put pause the podcast i just question your life and then go to youtube type my first million to start watching us alright because first of all everything thinks sam and everything sam is me they think the the guy talking right now this guy i'm the brown guy not the white guy i sound like the white guy but i'm the brown guy sam sounds like the nerdy brown guy but he's the white guy so that's the the difference go watch us anyways so the the warehouse is a the warehouse is a community driven storage club with world class facilities and programming if you're one of these people who's into dope cars which i'm not but but you know you you kind of are into these like cool you know old fashioned cars and stuff like that you boys you need a place to store and a lot of people do the jay len thing and they get like an elevator in their garage and they try to stack four cars in their garage or eight cars in their garage is gets tough so instead they built a beautiful warehouse to park and store your beautiful cars if you could share it with other people but they're like cool guess what you guys will all probably get along to it this is not just storage so first they were like we're not just gonna store cars you might have some wine guess what twenty five hundred wine seller temperature controlled humidity controlled beautiful wine cellar here too so store your wine store your cars and come hang out come hang out we got a cigar bar we got art displays we'll watch the games together and it's a car social club so it's basically soho house for dudes with a little grease on their hands and i love this idea this is a brilliant idea and the photos make it look so badass ass i don't even like cars and i saw these pictures and i was just like i guess like hey drag i here clear my calendar i gotta go learn how an axle works like i i wanna be a part of this just on seeing the photos and so i think there's a brilliant idea i think this could franchise and be across the country i think you could have you know locations all all across the country for this i think guys need community friendships mail bonding and but they don't wanna you know it's like guys will start a podcast podcast instead of do therapy guys will join us get a car hobby and drop you know three hundred thousand dollars on cars and join a car club rather than you know go to go to go to a men's group and they will function as such and so i think this is a brilliant idea that has national no wait international consequences if they wanna roll it out where is this it looks so they don't say the location exactly it's in utah because that's where this guy is also a classic move picking utah then here's some of the other projects that are he's working on if you go to just teacher parker dot com backslash hyphen projects alright so here's what he's got going he's producing a documentary dope love that he's on cars oh yeah he's got a company that just makes like really dope quality bags and gear for people who are like owed outdoors and he's like look just we're gonna hold the quality bar so he's got this company called lazy son he's got a twelve acre farm that he owns he's like yeah farming i do that shit too a gentleman farmer and then i mean this guy's doing it even better he does he has a business like goes to children's hospitals and transforms them into like dope art galleries for the day so that the kids have something awesome to to see and he's like you know we'll we can he can heal kids through through art you know like capture their imagination distract them from you know the the sort of the monday mundane like you know if you ever been in a hospital environment it's like one of the worst environments like yeah does not pass the vibe check and the fact that he's like yeah we're gonna these pop up art exhibits inside children's museums to to shift the vibe i fuck with that and so these are this is a guy who is successful but then use the money and the time to craft a dope life around the hobbies that he loves he went the joe rogan path versus the elon musk i need to work ninety five hours a week and just bigger better more money more fame more power more prestige more everything more more suffering and i just fuck with the teacher parker path more well by the way i'm not saying necessarily that i think the the brett taylor path is i i just i i guess what i'm saying is i appreciate paths i appreciate people who are who who do the day of fig you know like i could get as much inspiration from an artist as i can a billionaire you know just people who just put their stake in the ground and say this is what i am and i'm doing it yeah yeah how much do you think this guy so they raised a hundred million dollars they sold for a billion was he the only founder i think those was two guys wow okay six guy right this is amazing by the way one one of the root things that both of us really like to do that i don't think we've really put a name on it which is i am fascinated by and if i could say what is the number one thing i am looking for in life it's like what are you looking for you looking for a partner or project or a a way to make a buck or way to get famous no no i am searching long and hard for people who i think are playing the right game the right way so i'm interested in different blueprints of like what are people doing with their time and their talent now brian johnson said i'm gonna fucking donate my body to science while i'm alive and he's trying to reverse age which is like just a bad science experiment mixed with a badass like health kick and investment in himself mixed with just like you know picking a project that was not another business and i think that's cool but it's not for me and i think what you described either of the brett taylor where you you start multiple companies and you become a board member and you become this respected lu of silicon valley and you're the ceo of a publicly traded company cool game definitely not for me and you know you see some guys who are like i'm gonna tweet every day and i'm gonna be super consistent and i'm gonna do this not for me but if you and i just look around and i see i'm i'm looking for people who are playing a beautiful game and the sad thing is is for me it's very hard to point to somebody and i i can't give you i'm looking hard for this and i can't name more than like two or three people whose game i really respect and i think oh they're they're doing they have a great blueprint for what they're doing in life and i think that's the most important thing because once you have that blue blue blueprint for you for you for myself yeah like you know oh i really like how this person has architect their life i like what they're working on they seem to be really happy they have a great mix of kind of like family and fun and challenge and whatever else and they're you know doing good in the world in their own way and you know like i like i wanna see examples of people doing that really well so i think when you'd bring up brett taylor you we bring up parker these are part of that that search that i have that quest that i have the thing i am most interested in right now and i think that anybody once you once you get past the kind of like your needs are fulfilled stage like you know instead of striving for fuck money you should strive for like what is the right game to be playing what is a great way to use this you know this thing called life and and and get inspiration from a bunch of people then sort of craft your own version of that that's what i'm trying to do at least no and that's that's exactly the point i was trying to make which is whoever we talk about i don't i don't necessarily want to emulate that but i emulate the people who are making the life that they that they have chosen to make and i consider that to be success one thing that i've learned from hanging out with some of these people admire is even though it looks amazing on the outside everyone still has similar issues whether it's family issues or pressure on this or that and so i always like getting to know these people like rob die i i i've i've loved having him in on and i've been able to talk him once or twice afterwards it's like everyone shits still thinks once in a while though and that always has given me a ton of confidence and actually made me happier you know what i'm saying right right right what do you wanna do alright i'm a do a quick one so this is called the doctor dr question and this is a question that is useful when you were hiring so i was watching this old last tim ferris episode where he interviewed this guy that i never even heard of calf fu you know this guy is he a journalist he was kind of like a journalist or he's like a writer but basically he's like a man very interesting life like he boxed food know chavez and like he did like a bunch of interesting things during his life and so anyways old episode ferris actually it's a very good episode and one of the things he talks about is so here's his things like you know the art of asking questions and you know one thing i like to study people's lives another thing is i like to up a collector of questions a great question is like very valuable to me so i was interested in this episode and during it they say there's a part rating saying okay you you've you talked about asking some questions what's you know who who have you helped you know who's come to do you for help with asking questions he describes a a a set of founders and they said said you know we have this problem with our company we are super passionate about our business but what we're hiring we don't know what to add we're we're kind of hiring the wrong people because we just can't seem to find people that are passionate about our business as we are and like on one hand we could say maybe just nobody's gonna be as passion about our own business as we are but we just want people at least close to it like people just have a lot of passion we don't know how to filter for because if you ask somebody to your passionate they say yes so what do we do and he goes he goes oh that's easy just ask them the doctor dr question and he goes he goes here's the story he goes was interviewing doctor ray when he was like a journalist and he's like i said to him what's hey dr doc what's the longest that you've gone what's the longest that you've gone on on project without sleeping hey he goes oh man when i'm really into something i care about i'm in the zone i don't even think about sleep i forget to sleep i'll just keep going until it's done until you pass thought it could be twenty seventy two hours and he goes so i thought i took that idea of seventy two hours he goes just ask that ask a person this what's the longest you've ever gone on a project you were passionate about without sleep and their answer will tell you a lot either they'll struggle to even come up with the number because they don't they've ever actually had an obsession a apparently they're so passionate about that they kind of became a to degenerate they let other parts of their life go like sleeping and eating and talking to people and answering the phone and they just gotten completely lost in it either they'll that will be unfamiliar to them or it'll be familiar to them and you'll be able to tell that right away that's a fork in the road and goes and then it'll tell you a lot about the person they say you know what i get eight hours sleep every night because that's a function best when i'm like that and i'm fully charged and you'll know okay you might not be the right person for this you might be right you know that's what i want my cfo but it might not be who i want as my you know head of product right hand man during you we're all we're figuring out this project from scratch and so a doctor dr question i thought is a wonderful little thing i'm stealing a question i've collected in terms of being able to find the people that have that same streak of obsession and d that is like if you have that it's a very high likelihood that we can work together or we get what's your answer what's your answer forty eight hours would be would be mine i've never done seventy two not even close but forty eight hours for sure multiple times and the funny thing is it's on really stupid stuff like i basically did that with that all in video the other day like i was all night basically editing it and then because i was like i just wanna ship this i'm wanna finish this and i also don't wanna work on this for more than like i gave myself a day to do this so i'm just gonna work nonstop for twenty four hours on this and i was like that day i was bad dad i was bad husband i was bad at fitness i was bad at sleep i was bad at eating but i was fucking amazing at that video and like that's happened to be many times in my life avid when i was like when we were doing our first startup i remember many times me and my buddy trevor we would stay up and trevor would keep going trevor answer would be more like seventy two hours but like we would stay up we'd be like we would see a cool commercial be like can we recreate that it's like i don't know down don't know download adobe let's find a cracked version of adobe on naps and like you know download this shit and then we'd be like okay adobe fireworks is a way that you can animate something and we would sit there and try to learn it watching tutorials and we would just try to get better at it and then like i would pass out and go to sleep by after the storytelling part was done and trevor would stay up and he would learn like he taught himself photoshop and after effects and all these things but he didn't teach himself in years he taught himself on like four projects that were just like these like seventy two hour binge benches and then he just knew how to do those tools after that and like now his old career is like that but at the time it was unnecessary at the time we weren't getting paid for it at the time the things we made weren't even that good they were still like you know kinda jan but it doesn't matter is seventy to two hours three nights is that three nights i think you to i would count seventy two hours as you you basically you wake up you work you skip that first night of sleep you work through the next day you basically skip the next night or you gonna a couple hours the next night and you wake up and you and you finish the next day that's insane i mean i've i've done overnight stuff a bunch of times all night right yeah an all night and then all day that next day but like usually it's like i've i've been at the office and i'll sleep on the couch in the office for like from like four to eight or something like that right so it's really hard to go it's hard to do overnight and then keep going the next day that's that's challenging maybe it'll be like three hours i've done overnight stuff a bunch of time but it's hard to go more than that let's say you had like a new year's eve party it was gonna get a little crazy you have this friend you're like okay i hope this not too crazy for my friend and if you just ask them the the version of the doctor direct question is it's like hey have you have you ever blacked out when you drink and if they're like no or one time it's like you should probably hang back from this party but if they're like oh like dude embarrassing number of times the i can't count the number of times what be talking about like you know it's it happens like you know there was a phase of my life it happened a lot and now it happens less it's like okay you should come to this party you'll have a good time right like there's a version of the doctor great question for like partying there's a version of the doctor question for you know like for parenting there's a version of the doctor drake request like i know a version of the question for parenting it's like what's the gross thing your kids ever done and if they're like oh where where do i start when they lick the uri when they you know at the airport decided to like roll around on the ground you know this like a constant stream of like fiasco that i'm oh when they pooped in my bare hand you know because i couldn't find the diaper in time like yeah these things this is like i'm a i'm a seasoned parent i've been through the wars of parenting you know like that you could tell like kind of a first time parent versus second time parent based on the number of stories they have in college when i was a degenerate my friends and nice to say what's the best way to to get through a blackout and manage it effectively practice we would practice all the time who's the most experienced alright we wanna do another one yeah yeah i got another one okay so we've talked about one chart businesses before and this is the idea that like you could be the mid wit in the mid wit meme where you gotta explain and analyze and then give you ten reasons why this might be good idea the pros and the cons and you're over analyzing it or you could just be the badass at the badass the jedi it just puts the one chart up and says this is why i'm doing what i'm doing the first example we gave of this was what's you called when you don't get buried you cremation cremation it was like a chart of percentage of funerals that are cr people being cr choosing to be cr and it went from ten percent to over fifty percent and the guy sent us the the pitch deck was like yeah we made cremation easy but like this one chart is the reason for our business in existence this is our business plan we are gonna ride this wave you've talked about how jeff bezos did that about the internet yeah i'm why do you quit the internet finance start internet company because the internet was growing twenty three thousand percent a year or something like that he's like nothing grows that fast except for at a petri dish so i'm gonna go surf that way yeah i mean there's the internet there's there's mobile phones you know like there's those big ones but cremation was a smaller one that wasn't as obvious and what are you saying is the other one so there's a new one chart i saw i saw yesterday that is not as strong as those but is is legit and it's the it's the growth in homeschooling and so we kinda knew when covid happened that there was like a bunch of you know people created like little home schools or whatever did you you needed to teach your kids the schools were closed what are you gonna do but it's actually sustained so if it's now the twenty twenty three data is out and homeschooling has grown i think like forty or fifty percent a year year over year for three straight years like that's pretty aggressive and like public schooling is like growing at like you know whatever no percent three percent private schooling is like seven percent and then homeschooling schooling is forty to fifty percent every year compounded for three years and like i don't know if that's gonna continue or not but let's assume that that it than it is or that it might be that being said a whole bunch of businesses that were like not really that viable we're like tu niche are now perfectly niche and so there's like you know this trend of of of like micro school so out school i think is like grown like crazy yeah it's is a micro school considered homeschooling so there's homeschooling school traditional homeschooling like jet jenny is at home i'm just gonna teach her myself we're gonna print out worksheets and she's gonna do them and whatever i'm i'm the teacher then there's micro schools which was like for a variety of reasons i don't want my kid to go to school for some people that was covid for some people school shootings for some people it's they don't like the quality of the instruction for some people it's the social they're worried about like social peer pressure and like you know kid bullying and things like that whole bunch of reasons why people want wanna like take take the kid out of traditional schools and so a micro school is you hire six k six families get together and they basically say hey for the cost of private school we can actually just have like a literal private school we can have our own pod here like a a higher teacher a higher gun teacher that teacher makes double what they make in a public school so like oh it's instead of making whatever fifty thousand dollars year you're make a hundred thousand dollars here so we'll get the we'll get a great teacher will pay them extremely well they only have six kids to worry about they can get super them the teacher student ratio is gonna be really really good instead of one teacher to twenty five kids in a class there's gonna be one teacher to six they're gonna make they're gonna have friends and socialize so it's not like homeschooling like they still get the socializing aspect of it and there's a same age so they're they're like kind of like in a yeah it's usually maybe like a little broader range like it it might be like a year and a half window or something like that two years window baby and there'll also be kind of an indoor outdoor component so like sometimes they have a dedicated facility sometimes it's like our backyard or they rotate through the parents backyard or whatever sometimes it's a mix of indoor and then they go for like a long walk or a hike or playground or whatever like the teacher takes them indoor and outdoors they get better mix than like sitting in a desk whole day and this makes all the sense of the world to me like i i'm actually super interested in doing this i think this is actually a pretty pretty dope idea and then there's a business called primer that ryan del started you're you're familiar with ryan del primer yeah ryan ryan cool i like ryan a lot but i his company that they started pre covid it this was that company right it was so home school i think they pivoted they started with more of that traditional home like what do you do if you're if you're actually at home and then now it's pivoted last year to i i think it's pivoted to my these micro schools and it's basically like an operating system it's like hey if you're a teacher push this button it's like stripe atlas like you could spin up your micro school it'll be compliant with your state's regulations you'll be able to accept all the school's choice vouchers so that's the other one chart in this is that the number of like i don't know this space very well so i might get this slightly wrong but apparently there's like a school's choice angle where like as a parent you get like a ten thousand dollar voucher and you get to go shop around and figure out what school is the most worthy of getting your tuition so this the government instead of just paying the public tool pays the family the family shops around with that voucher it picks the school that's doing the best or that sells themselves the best in order to send their kid there and so the schools have to kinda earn all the federal funding or state funding that they're getting from from the government makes a lot of sense so now that thing is on the rise like the number of states that do this voucher program it's gone up and up and up like crazy and there's now thousands of you know whatever you know these vouchers that are very high ticket vouchers so if you build a successful school you can attract these vouchers you could basically get a bunch of revenue that the government has given the families to pay you and so what primer does is they're like alright spin up a school be compliant accept vouchers and have like your website have all that shit done for you your back end parents here's a parent portal students here a student portal we are the operating system for micro schools i think they have like three micro schools now they're trying to get to like six and then they're gonna get like eighteen and you know each of these micro schools basically generates like i don't know seventy five k profit for the the owner right now or could become a hundred k of profit for the micro school owner after you pay the teacher so let's say you you might if you're the teacher and you do this you might be able to make seventy five to a hundred k onto the teacher wage plus another seventy five to k for your little franchise school you're the the little chipotle that you built here and so i think this is kind of a cool trend and i'm i don't know if their company is gonna be the the winner or like what's the right wedge to taxpayer here like i would invest in this gonna ask is this the team is too legit the price is gonna be too high they've already raised a bunch of money because they've been going at this for years and he's very like well connected silicon valley i don't even know the price but i already know it's too high for me but i think this idea is actually really great and highly invest because of where the the puck is going would you are you gonna your your kids are gonna be close to school age are you gonna consider this yeah i definitely wanna consider this i wanna either make my own pod or find a a a school or a pod that's around here like my daughter's is about to go to to school and or she goes to like a preschool school right now a couple you you know two days a week for three hours or just to like get acclimated and you know it's kind of under overwhelming when you go because you're like oh this is like you like you know you can pick up the toy be like this is from nineteen eighty four like is a new stuff anywhere here like you know sheet that one teacher supposed to manage all of them like that's tough right you know like ten to one teacher student teacher ratio that sounds really high i guess i could go shop around and try to figure this out but i don't know i i'm i'm willing to be sold by a service like this i i'm ready and i think a lot of people will be yeah i'm i'm well so i went to private school almost my whole life and saint louis you go to private school and private school sounds a lot fancier than i'm describing but my grade school was like eight hundred dollars a year and then i think my high school when i it was like ten grand a year nowadays i met like for a lot of private high schools are like fifty thousand which was crazy mine was nothing like that but what i my favorite part about it was that the teachers could do things to me that public school teachers couldn't whoa yes sounds that sounds that sounds weird when but when i was they would touch me in a great way meaning when i was being an asshole i remember one teacher i was in the hallway and i i was being rude and he kinda pushed me against the locker and he's like what the fuck is your problem any like rallied by the collar and i had a little bit of fear and i remember thinking alright you're i if i i gotta act up otherwise there's gonna be consequences whereas my mother was was a public school and she mostly worked with handicapped kids and there'd be times for like the kids would like literally shit themselves and she's like i can't go to the bathroom with you yeah i'm not allowed and i remember like the difference in in how much they could like care and like where that line was and it and it made a big difference to me so with the private school that was allowed or this teacher just crossed the line and it happened because it sounds like that would allowed to like grab by the collar shove in the locker and be like hey get shit together the way that i'm describing it's a little bit serious and actually was but it was just like i remember i was doing something stupid in locker in the in the hallway and and the teachers got in my face and kinda just like not like aggressively just kinda push me and it's like what the hell your problem right like that type of thing and like there was other times where like i got in trouble at home and like i had a like i had to go to the the teacher in private school and tell them what what was up and they're like alright we'll help you out like i just i remembered the the line was different as to what and i also by the way in high school went to an all boy school which i freaking love all boy schools are awesome because there's like i remember being in ninth grade and like the captain of the football team could also be in a play and like i remember like right when kids came out as being gay like at first you're like oh we're gonna tease and then it's like no we are not here to impress a girl like we can all be homie he's and buddies like there was there wasn't as much of a cool kid club anyway i loved all boys but i remember in the private school they could just do things that my public teacher mother couldn't do even though i felt it was incredibly necessary and this the rules are different and i really appreciate that that private school environment so we're debating at our home even though we've got plenty of time of what we're gonna do with our kids i'm a private school or i would totally absolutely do one of these micro schools i think this is awesome the the only downside is like are you are you gonna be a weirdo you know what i mean that is like my biggest fear which is are you gonna be the are you gonna be the wrong type of weirdo at least they're with other kids right like it might not be you know because i i remember a lot of the source of social anxiety when i was a kid was the fact that i mean i just felt like i was like you know if you ever watched like finding ne where he's like you know he's looking around and although other fisher are swimming really fast and nowhere to go and it's like that's how felt most of school i just felt like everybody else knew where to go knew what to say knew what to do and i was just sort of like lost i guess or and i don't think i was actually that much more lost than anybody else but it i certainly felt that way and there was like because it's so big it's easy to be lost it's easy to be lost in the shuffle it's easy to just be quiet and you know the teachers are it's just a quiet kid that's it get you know you sort of give up on them you just sort of label them that's who they are i don't have time to go rescue every quiet kid and try to get them out of their shell whereas i think if you're in a school of like six to eight kids even if you're on the quieter side i think the teacher and and and just the dynamics would allow you to come out of your own shell a little bit more because you could be more of a big fish and a small pond and i think that's really good when you're almost like trying to get your your straight your legs under you and try to get your your social legs under you yeah i think for a lot of personalities that could be beneficial we you and i have a friend whose kid went to an alternative style school where there was like no homework and like no teachers they were guides and all this thing and like he was like man he's just like lacking structure so he sends them to like a a catholic school where it's like you you're there at eight school owns at three you have homework and they could needed the structure he needed the discipline and he started thriving in it and so i get nervous because a lot of people they just need to learn how to in order to be successful in life they gotta figure out how to file rules how to work within the rules and not be free roaming all the time and they need to figure out how to master grade school so they can get into a good high school they gotta master high school just so they can get a good college and to do good in college just so they can get a job with a high ping sorry with a high starting salary and then they're gonna do that until fifty five or sixty five but they're gonna retire and they're gonna have grandkids like for a lot of people i think that that linear route of discipline is the right decision and i get nervous with some of these these schools that that would happen of course you and i are always gonna say our kids are gonna be different or we're in a different situation and we're gonna figure it out maybe that's true maybe that's not true but that's what i get nervous about some of these schools yeah yeah i think it's definitely but but you also wonder how much of it's self fulfilling meaning like how much of it is nature of versus nurture and and and like if you had that environment or if you were if that was the expectation or the norm for you that you were not expected to go down that that linear path just described did you'd be like well i guess that's what i'm doing like you know my wife she grew up and in her family everybody did business so for her even when she had a job in her head she's like oh this is the temporary part before i have my own business and sure enough now she has her own business like you know like that happened whereas for me i grew up every single family member aunts uncles cousins parents everybody it was what you describe good school get a good college good college get do a good job get a good salary get to a better salary over time work your way up become a good manager right what whatever it was i knew zero people that did their own business now i'm lucky that i got off that track and i was able to to go to the world business through other influences but it would but that was not the default and in fact i think if i played my life out you know eight times out of ten i would've have been on the the job side just because that's all i knew that's what normal was and you know i think if there's any like takeaway there it's you you know if you want something if you have an inkling that you want something out of your life you gotta go where that's normal that's why i like to move to silicon valley it was very normal here for people to be starting a company with a half bank idea and but that was what the smart capable people were doing it's not what the like you know fringe weirdo were doing whereas everywhere else i lived anybody who's was like i quit my job i'm gonna go work on this app for checking into restaurants people would have been like us guys just weird and he's off the he's off track and so you know in silicon valley if you're like hey i took this job at this you know working at jpmorgan it's like bro you better have a side hustle if you're trying to like get any respect around here like you know you're that is not what's the respected path it's a literally just moving my body moved me in the direction of who i wanted to be because i just move my body into a place where the norm and the default and the expected was you're gonna go create a company right that's what we do here and so i kinda think it's the same thing with schooling like if you're around if you're in a school environment that expects you to be creative or dynamic or like work on projects and not just be like you know sit down and take tests like i think that that's it's gonna be self fulfilling in a way did i remember being in san francisco and i would meet people who worked at jpmorgan morgan or just had like a normal job but they would introduce himself so it's like the founder of this thing and like what is this thing and like oh it's just a pro you you know it's just a project i'm working on but i and i used to make fun of that back then i kinda like it though i kinda like it like like their spy hustle or their main their main work at their at jpmorgan no like the well well i'm gonna get this this app off the ground but as a side hustle i works nine to five at jpmorgan mortgage yeah don't know they they turn into cheating judgments they're like i'm working jpmorgan but it's not what it looks like okay it's this is just a it's just temporary this is this not an emotional connection to it i swear i just had to do it you know like i just two years that's all then i'm gonna do it i'm gonna do i love that you wanna wrap up talking about poop yeah and let's talk about it thanksgiving i'm around a lot of family members there's a lot of thirteen fourteen people in my house right now a lot of bathroom time going on fiber everywhere dude i think if fiber supplements i think are a little opportunity so you know people a lot of people aged thirty six it up are are taken fiber regularly and when i look at these supplements you know meta mu ben fiber like these brands just sat they literally sound like poop which maybe is intentional but i think there's an opportunity to make a a fiber supplement that is you know just you know you know what's going through that right now what what's going through that right now is cr teen do you know what cr team is bro don't make my flex of course i don't know what cr is cr teams like i believe it's the most studied supplement of all time but basically it's proven like constantly where it just makes you stronger and build more muscle mass i don't know by what percent it's like one or two percent but historically cr was powder form and it doesn't necessarily have a bad taste but mostly it's neutral if there's this guy it tastes fine it's mostly neutral but you still like when you drink it it's kinda chalk but it's a big deal but i take eighteen all the time i love creating eighteen and cr teen when we were kids when we were in high school that was just like with the jack football players was it it was like i was order muscles right it it was like is this bad for you it's gonna mess up your kidney and or liver or something like that i was like i guess i stay away from creature i'm not that i don't need i don't need to be a body builder right like yeah and it's and that's mostly nonsense creating it's it's just like it's probably some health guy might yell help me if for saying this but it's basically just like consuming more protein you know like it's just like it should be almost part of a of a daily routine like it's a very stable thing you're not particularly gonna get sick whatever is it just gonna make you stronger and build muscle but what's pack what's the what's the mccormick guys first name he started a a cr team company that they basically made it a like a flint they made a flint stone vitamin but for cr team and he shares all of his revenue online and like six months after starting the business i think it's doing like eight hundred thousand dollars a month in sales and i actually really appreciate that this guy's doing this because he's taking an old supplement that is wonderful but people are afraid of and it's not really that easy to consume so with his stuff he made it into like a a flint stone gummy bear like style supplement where you could take because you can't really take cr in your bathroom unless you have a cup there because you have to mix it with water he does it's a chew that tastes kinda good and i think it's really amazing what he's doing with cr eighteen so his name it's been very fast his name is dan mc mccormick i'm gonna pull up whatever his last update is so three million in all time revenue so basically it looks like he's gonna do about three million in the first year but i remember he posted some of his margins and they weren't they were not very good oh here we okay so here's his revenues we could put this chart up so december when he started at twenty one k january sixty four k and then it basically goes up hundred twenty eight hundred seventy two two forty four and then the last two august september were five hundred and fifty k you yeah so and what he's doing is he's taking cr he's kinda making it popular and and making it easier to consume there's another drug or a vitamin that i like it's called ash you know what that is yes so ash a lot of people use it for anxiety so there's ash and then there's ka so c i remember drinking it in fiji it looks like a mud like it's like a powder and you mix it with water and in fiji they'll sit around a a a fire and drink ka and it kinda makes you a little bit high but if you take it in small doses like you can get you can buy ka at the store and it's and it calms you and ash uganda is another one like that and so i like these ideas of taking a fiber and ash uganda a something that has decades or centuries of like proven usage but it doesn't it's not packaged in a way that seems very approachable i think that's a very fascinating way to go about this so people years ago did it with melatonin melatonin wasn't quite popular now it's incredibly popular it's very accessible thing i love when people do that with certain supplements dude i have a supplement story that's gonna blow your mind and i'm not gonna tell you now i'm gonna tell you like a year from now because it's playing out right now i am a very small part in this but it is wild to see what a successful supplement company can look like and it's too good right now i can't say anything about it but can you say what the or what the admin is i not say anything that's how you know it's good because i gotta just shut up about it you're invest in i'm not gonna say anything you're do from now i will tell the story and it's gonna be unbelievable oh alright i'm very eager i i'm very eager you know at once we had derek from more plates more dates daytona on and he talked about his supplement business i thought that that was it was pretty amazing i wonder if it's derek blink twice i'm not saying anything i'm i'm saving this from you too because i wanna see your reaction when it all plays out i'm not gonna give you any hints either before then would you go into the supplement business yes yeah but i think my sound for versus the bezos hell yes that's that's how i feel that's how i'm doing about about the supplement industry yeah so i i have nothing to do with any supplement business and from an outside perspective it just seems like an overcrowded space that's really think it but i know it it's very saturated i don't think it's very i don't think it's necessarily like you know anybody can play but if you're good it's the right type of e commerce business to be in you know i'm in the wrong type of e commerce to be in the hard s commerce type of business to be in if you're good like you know it's somewhat binary i would say in the supplement side like it's you know the the it's not easy to win but once you get it going if you have the right supplement and the right branding and the right go to market and the right right advertising if you could stack those blocks together in the right formation it's a beautiful business why supplements super high margin supplements are repeat purchase consumables supplements get bought by you know bigger companies all the time so the exit market is fantastic the multiples are good supplements can you and into retail really well the inventory is very simple you only have like a limited number of skus that you need to deal with usually they're made in the united states so your cycle time is very low which means that you don't have a bunch of money tied up in inventory any a given time you might even have negative cash conversion so there's all these benefits of the supplement category if you could be in it it's a clear problem solution so it's easy to market and it's expensive i probably spend a hundred bucks a month on on protein powder and create teens and a few other things it's it's expensive yeah for sure hundreds probably i mean like more like a hundred i get it bag from whole foods it's like eighty bucks i so by my sister in law's in town this is the funny story my sister laws town i was telling her about this supplement and she is i i remember because at previous thanksgiving she was like telling me about she's like oh leaky gut oh you i was i was like i was like yeah what is that i've kind of heard that what the hell is that and she's like it's brilliant branding she's like oh my god you don't want leaky got badge and like a leaky gut like it's just like you know like imagine your sewer has a hole limit it right your sewer lines like you don't want that kid never everywhere no and she's like it's toxic it's bad and i was like do i know i have it she's like you probably have it everybody's everybody has it i'm like my god my gut health i've just been totally exciting my gut help over here what am i doing who's sleeping on my gut health my microbiome is system fucking mess right now and i was like and so i'm and so i i was like hey are you still into leaky gut she's like i was scale one to ted how into leaky gun that was last year she goes five hundred i don't stop thinking about my gut and i was like so tell me and i literally recorded it i have a voice memo of her describing all of the things she's like oh fiber yeah you gotta have the see this fiber is bad because look has all these extra ingredients natural flavors you don't want that you want this other one it's super clean a garden of life it's got the three different source of fiber because that you get the blend and when you get the blend the three fibers and she's like join these diagrams and then she's like and then she's like yeah and like know you just wanna have living water i was like whoa what's that what's living water i don't know what that is have you heard of living water no and so she's describing living water and she's just tell me about that and then she's tell me about this other thing and i was laughing so hard and i was just like you are like if i could take my facebook pixel and i could just show my facebook pixel your face i'd be like only advertised this type of woman like you know rich woman who's like believes in all of these things is like the best market she's is spending gotta be spending hundreds of dollars every month five hundred dollars a month on just like for her for kids for her husband she can consume all of it or this she's like she's like yeah i she's like i wish she's like i'm even taking all the stuff i should be taking yeah i wish i was more tough but i'm so busy with life so that's why it just to to supplement for it then i do my water fast and they're doing my three day water mask because the detox and i was like you do all the things and that's really what you want is like if you're gonna build a product like this you are advertising to these women in in the a women across america who are like there's this demographic of women that will will buy all of these products and they will do the fast that they want to a their body and i'm not even saying that this is all bs like maybe it's all true maybe it's all false i have no idea like in but they believe it's true and as an entrepreneur that's all that matters is that there are people that that are all bought in like they are bought fully into a lifestyle and in that lifestyle you could then tack on other angles so like you know who knew that water could be dead or alive i didn't that's a position it's a product positioning play right you know who knew that you could sell you know collagen and like all of these different angles to to to doing you know to improving the quality of somebody's health in their body and it's just can you tell a story if you could tell a story because she told me all the stories she basically played back to me you know add facebook ads that she's read you know and and then gone down the rabbit hole of reading about and if you could tell the right story that's fantastic like when craig clement was on and he talked about probiotics and how he basically created the probiotics revolution did you listen to that episode do you know that part no i didn't hear that part you've you've heard of probiotics probiotics were like a semi big deal have ever heard of pre probiotics that's great five minute abs craig credit taught the world about pre probiotics yesterday when she was talking she's telling about and i'm like you know my friend literally like created that word like there was like maybe it existed but nobody knew about it and i don't know if you've seen this but craig has this video that he created this this one ad that you you talked about on the pod so i can share it here he created one ad called the american parasite have you ever heard of this and like joe rogan tweeted it out and you're can goes see y'all this video freaking me out this is back then it's fifteen years ago now the video is like hard to even find online i i found it but like there's a this ad called the a direct marketer video no this one looks a little different this looks like a ted talk where you know like have you ever seen the draw during a ted talk like there's a ted talk voice but the ham is drawing on a whiteboard like what the guy saying it's kinda like keeps your attention so it's oh i see i have it up and it's been viewed a lot and so he and craig describes this on the podcast he's like basically this went this this video went insanely viral and i've heard him share on other podcast podcasts so they they started with a with a long form sales letter and and they were selling these and they did like ten k the first day they spent ten k and they are they they spent four five k they made fifty k he's said holy shit they did that again did that again and they sold out within like a week so then they made a big bet they ordered they ordered a million dollars of inventory for for the because they believe that this thing would sell when it comes time and when they did it they relaunch it when they got inventory back in stock first day they did five hundred k in sales second day they did six hundred k sale one point one million in sales in two days when this came back and it created this video sales this video ad it's a thirty minute basically documentary talking about how our food supply is fucked up how it creates a bad you know like micro you know microbiome on your gut and how that that's like the he calls up the great american parasite that is you know eating way you know it's ruining your health it's the reason you can't control your cravings just the reason you're gaining weight it's the reason for all your problems it's not you it's this parasite in your stomach and isn't that a convenient explanation that somebody wants to wrap their their arms around and so he took that and basically that thing was viewed like hundreds of millions of times people were sharing this like crazy but this was back when there wasn't a lot of ads and so the and people were a lot more willing to share on social media when they found an interesting video and so this thing went crazy to the point where he said that coke changed their formula for diet coke they took ascertain out on the because this video was causing so much like public you know like awareness and an uproar or over these like fake sugars that people were putting in things he's like and then over six months like coke sales went down because coke that aspirin it doesn't taste as good and then they put it back in like six to nine months later what was the name of craig antibiotics was the name of this company back then and it how much did it make a lot of money oh my god and so he kind of popularized or created the pre the market in the united states for that's insane yeah i'm looking at it now have you heard of them do you know ancient nutrition yeah that's the liver cake guy no it's a different guy card company company yeah well no a different one ancient nutrition he they've raised a hundred million dollars so i have to imagine they're doing hundreds of millions in revenue and it started because this guy named josh axe doctor axe is what his name was or his name is and got a of course it is of course his name is doctor axe it's doctor axe smelled like an axe and he had a blog and the majority of the blog at the time it talked about leaky gut and he would sell info products on how to fix the leaky gut and then eventually they were like alright let's actually make stuff and that's how ancient nutrition started and it's like a huge huge business but a lot of his whole thing was leaky gut and he helped to popular leaky gut the the branding of leaky gut is like brilliant brilliant it's it's kinda like it's kinda like when people talk about doing a cleanse and they act like their blood is like a pipe and like doing a cleanse is like putting a pipe cleaner through it you know it's like it's like i don't know if arteries work that way but how afraid image that now i automate yeah like i don't even know if that's true it probably even isn't but for some reason you've made me believe that that's how it same with leaky gut you're like so like first of all i don't even know what a gut is is that your colon so like this organ that has poop in it it's just leaking to the rest of my body is that what you're saying of course that's a huge deal i don't want poison in my body and i i don't even know i have no idea if that's how it works if it doesn't work but they do a great job of making believe it by it because of that phrase leaky gut right right yes scott adams i forgot what he called it like he had these two words he said he said that he had one that was called a linguistic kill shot and he had another one that was about visuals so what did he say i forgot what he called it but like let's call it a visual kill shot like i think that idea of the pipe cleaner or the leaky gut these are visual kill shots it's words that make you see things and there are things you can't un unseen once you've seen them right and it's like that's and and and you know he's he's scott adams you say trump did this he he called j bush when j bush was the front runner in the republican debates because he's you know he's a bush and you know he's a whatever he was the governor of florida or whatever the hell he was and there and then he goes low energy j entire gem and basically every time you look at j bush from then or not you're like he does look fucking low energy and it just like yeah sleepy joe yeah sleepy joe right crooked hillary right like she does not just like immoral hillary or like you know whatever crooked it's a visual word right the wall it's gonna be a big beautiful wall right like he he wasn't saying better border control policy he said we're gonna build a big wall beautiful wall biggest wall you've ever seen right like you have a visual the border being stronger and protected and so like trump was kind of a master at this shit and scott adams he's he's pretty interesting the way he he described you know what what trump was able to do with these visual kill shots okay well in one year we're gonna play the clip of you saying i'm not gonna tell you now but we'll tell you in the year because i'm very eager now you've gotten me on the hook you've used you've used you've gotten me you've gotten me hooked i'm and i'm so eager to know who it is i'm i'm eager to know everything about it so i guess we'll end there and you gotta come back in a year and tell me alright that's the pod i feel like i could rule where i know i could be what i want to from at all in and like a day's on on a travel never looking back