amongst this group of very successful people it was very clear that jimmy is an outlier he's an outlier because of his mindset because of his ambition because of his level of of obsession because of his work i think because of his absolute disregard for social norms so i me just tell you something that's stood out i feel like i could rule word i know i could be what i want to from at all then in like a days on what i'm saying for a back i'm back from camp m you know camp because it even called a camp m m if only one of us went i don't know we have to debate that but i'm back i have so much good stuff to share i have this is this it's a crazy event obviously it's kind of a batch crazy event i'll give it a batch crazy it is so interesting what happened here i have so many notes i'm gonna share with you but first i saw something completely unrelated that i gotta tell you about so by the way before we even get to all of that we have to explain that you hosted this big event now you're gonna tell me some amazing thinking that you just saw we do all of this for free and all we are asking for our dear viewer here if you're on youtube hit that subscribe button for us that's all we asked for and people say that all the time but you wanna know what sean what i wanna make sure that our listeners our viewers know it takes him literally a second but it means so much to us and actually changes our lives if everyone does it so hopefully people will see the dedication that we have in this content and pay us back by just giving us a subscribe so that's all i want life just change a life today with one simple tap alright so before i tell you all about camp of him i gotta tell you about this amazing evil genius affiliate marketing play that i saw somebody share on twitter so i don't know if you saw this it involves twenty three in me so okay so basically this guy points to out goes check this out this is the most evil g just thing i've ever seen and he points out this tweet that a user her name is stella posted and she says hey my friend elizabeth is looking for an un unbalanced sperm donor sam you're halfway there she said i've looking for somebody who's blue eyes white which i which half like i'm i'm vaccinated but i now you to convince me to give my sp or like you're eligible alright so blue eyed white five eleven or tall or bubble blah so it has this set of requirements big go yeah but yeah big go but then there's there's some things in here that are like a little bit interesting makes you raise one eyebrow so the first one she says follows a healthy meat focused diet specific but okay second no jewish or african ancestry slightly racist but okay then it says must speed natural ins elimination she will not do ivf dm me okay so she doesn't want to do the normal sperm donation process wants natural ins five ten white guy who's un back so basically anyone who lives in missouri she wants to have sex with yeah got it so okay you see that first thing then she tweets again says hey that last week got so many so much about i just wanna add some detail so she recreate it again reiterate the criteria but then she adds some photos of the girl too she says as you could see she is beautiful pure blooded european oh okay code work intelligent has has a child bearing body which i've always dreamed of having myself and your off offspring will extremely well and they post a bunch of pictures of her and it's like this kind of hot model looking girl so this guy points out he's like this tweet got like almost three million views and if you do it if you dm the person then they send you a link and they're like hey cool you're interested awesome you know she would love to have you know naturally conceived with you random five foot eleven white guy who's on va you just gotta make sure you have the that you satisfy all the criteria you take this twenty three and me and submit your results and then that'll say that you're eligible but it's like an affiliate code for in a twenty agree in me it's it's girls so probably this i say this girl there's probably no girl what actually is this fat guy in this basement is tricking tons of guys were like maybe i'll imp this this hot european model i just gotta say this twenty three in me and basically even if you get paid the the normal twenty three in me like referral bonus is twenty bucks per person who does it so if you just do the math on this funnel three million people see this tweet let's say that one tenth of one percent are gonna actually go do this that's three thousand people that went and did this at minimum that's sixty k revenue off this tweet about revenue is it this crazy that next week twenty three of me sitting down they're like at their marketing if they're in their marketing meeting and they're like alright we have to like let's do some let's look at the data and see who our target demographic is wow like i apparently this marketing company just told us they did some research our new users love shorts so we like we have a bunch of white guys named todd who wear like jean shorts in our commercials like well like that's is that our new target demographic then just like everything skewed now where they're just like that all this one type of person totally totally they're like oh i guess twitter's is our best channel and stella appears to be our best retailer who stella shall we be advertising on twitch is this is this evil or is it evil genius because it's a fine line between evil and evil genius i i think it's evil genius so let's go on to the next part camp my fm alright so let's start with the following was it good was it great was it life changing i'm gonna go with life changing i'm gonna go with life changing that's how i was everyone i spoke with who went it range between the worst was great the highest was life changing so you had a good that that's a good highest yes let me just explain what we did so we basically took twenty people to greenville north carolina which is middle of nowhere we basically stayed at mister beast house there so last year we we did this thing once and we realized oh this is really cool if we bring a bunch of interesting people that we know in the business world and then a few entertainer and some people that mister beast knows in his world this can become a very interesting event we did it again this year we had twenty people and i got some highlights i got some low lights but where do you wanna start how should i how should i do this what what i actually wanna to ask you about was the evolution of jimmy a to mister beast because my perception of him last year so i went hung out i i went to the one last year i couldn't go this year but last year how old does he was he twenty four last year only five now okay so he's super young and and and so here's my perception of him when i'm out him last year he had he clearly had this factor of like i hadn't met anyone like him but when we talk about like a steve jobs or or in elon musk these conqueror like he had that it factor it was very clear that this guy was crazy focus and he was insane in mostly all the right ways but he still had some aspects of a normal twenty four year old he felt a little impatient about certain things he felt like he was still trying to like he had he had great conversations but then there's other times where it's like oh you're just a normal twenty four year old where you maybe our or you said something rude or something like that and then this year i heard from someone who went from the year before they go dude jimmy has evolved so much he said he's still only twenty five but which is insane he's only twenty five but he now has like is morph into this proper visionary where he i believe that he's gonna take over the world was that true a lot of that is true you could definitely see the evolution which is kinda crazy so he so if people who don't know jimmy is basically one of the most famous people on planet earth it's kind of like bizarre when you look at the numbers like he is the biggest creator on the biggest app in the world or he's he's the number one most followed creator on youtube he's almost the number one channel on youtube there's only like one channel that's bigger which is like this indian music channel he's the fastest growing he's the biggest he's the biggest on youtube he's the biggest on tiktok so the two biggest entertainment apps in the world youtube at tiktok he's the basically the number one creator on both we're are the stats like one out of five what was it was it maybe like one out of ten people on earth see his videos once a month there's something like some stupid stat like that dude you can look at this a hundred ways and it's insane it's like more people watch his content and watch the super bowl every month it's like okay well what are we doing here what what is this what does this even mean i think like his average video gets eighty million views usually it's hard to even like fathom that and then you go outside with him and you know wherever you are it's like a michael jackson level of fame right was it really i mean we didn't go anywhere last year but you guys like basically they go anywhere this but you could still see it and it still happens so so kind of insane so that's the first thing he's just hard to even wrap your head around that level of of fame and success at this age he's running a billion dollar company so he's his company worth well over a billion dollars which is the combination of his channel is he the running it yeah tim that's his the whole ship is him right like but did he have a ceo or is he also the he has is like a ceo but like ceo reports to him he's the owner wow so right like the owner's number number one okay so he's got basically what what changed from last year let's start with that first the guy lost thirty pounds so after last year's camp he wants the video of himself playing basketball was like oh my i got so slow it out of shape at this and you could see that like you know the type of person who can become the number one creator on youtube you know by ob accessing and focusing for ten years guess what that guy i can transform his body in a year too right so he's like on an extreme like body builder workout program he's got like his body builder meals he's got his trainer who follows him around and he they built a gym right outside of his studio that we went and hung out and it's like this is where he works out it he's big he's like i only have three goals this year grow the channel get big and sell chocolate those are the three things he's doing and like that's another interesting thing last year when we talk to him i don't know you didn't go to his studio last year but we did and he had like ten things he was doing it was like oh i wanna you know do this mobile gaming thing and i'm doing this over i'm doing this do this and because why not he could do any of those things right like you and me find it hard to say no to opportunities texted ben hundred times more ben was so every night me and ben bet ben ben so ben levy he is my business partner he helped organize the whole event during the event we're basically not talking because we're just working different parts of the room and you know we and ben talked twenty four seven anyway so we don't need to talk at this event but at end of the night he would text me like y like alright brain up like we were just text random words we don't need to explain them to each like we'll talk about this later here's some takeaways here's some insights here's some learnings here's some ways we could help somebody in this room like whatever and one of the things i text them i go it's embarrassing man jimmy has one literally at least one thousand times more opportunities than us like this podcast creates a lot of opportunities and you know where we are in the tech world to create some opportunities but he literally has at least a thousand more opportunities and he does less he says yes to less stuff than we did we have like we're doing for four things he's doing too and like that's insane like that's that just shows like how poorly we are are are are staying focused and committed to what actually matters and and being smart about saying yes and no to things i said if this guy could say no to literally a thousand or maybe ten thousand better opportunities than what we're saying no to like we that's something to learn from so okay what change he lost a bunch of weight his channel has basically like doubled in the last year that we've we talked to him he's like i added like i don't know a hundred million more subscribers his chocolate business has taken off so i really underestimated this chocolate business feast when i had a chance to invest in this thing like if the earlier rounds and i was like chocolate company like that's i don't know why why chocolate like i get it your audience is young but like chocolates kinda like low priced it's like you know yeah i mean how often do people how often do people buy this thing like shouldn't he be building like you know a mobile game or something like that that's kinda what i was thinking about and last year when we were with them i think the results were like it's okay or it's it it might it might be okay like it was kinda like number three he was like oh i got bees burger it's says burger chain virtual restaurant that's doing i think it was doing like a hundred million gross or something at the time they just sent shut that down and then or or he like doesn't work on that anymore they had like a couple of things in the pipe just like translation service thing for like youtubers whatever they had all this stuff chocolate was like number three maybe last year and now it's like day everyday wake up and think how do i sell more chocolate right it is like that level of like hyper obsession and you know gonna do hundreds of millions in chocolate sales this year with a clear path to how this could become like he's like basically he's like there's five chocolate companies that matter they're valued in the billions up to you know thirty billion dollars we are eating share like crazy you know these guys can't touch us when it comes to marketing and so you know we are just blowing through the like retail door basically it's like yeah like get into walmart walmart is the main thing and guess what i can drive more people to walmart than these guys can and so he is just like really blown that business up which is pretty impressive you know now it's pretty obvious that that's gonna be a a billion dollar plus business i would bet that he's gonna sell that chocolate brand for six billion dollars that's my guess i think that's what's gonna i think if you fast forward the news three years from now you know mister b sells the majority stake or in the chocolate business for at a six billion dollar valuation that's insane and what about his mindset so you said he focused more what else changed well oh so joe rogan has a thing he says about david go where he goes he's uncommon amongst uncommon men so this room was really interesting because i don't know the average network you know even take out joe who's like you know worth like seven to ten billion dollars or something you know when we were doing the intros i was like you know between me and joe we're worth almost ten billion dollars nostalgia joe the so so basically even if you take him out of it you know this is a room of very very successful people average would probably like i don't know a hundred million dollars network worth or something like that amongst this group of very successful people it was very clear that jimmy is an outlier he's an outlier because of his mindset because of his ambition because of his level of of obsession because of his work i think because of his absolute disregard for social norms so let me just tell you something things that stood out so basically he's he was very humble he's like you know he's like i he's like i've made every mistake you can make trying to run this business he's like i've i've hired and fired like six ceos i thought we hire the disney guy surely he'll thanks he doesn't know shit about youtube that's not gonna work we hire this person over here and then they build the whole thing out and i realized oh my god they built this we gotta get rid of all that he's like so i made all these mistakes he's like so i wanna learn from you guys because i've i'm only twenty five i've only been doing this for a couple years now you guys might been doing this for twenty more years than me right like there's people in the room we're fifty years old right so it's like it's a different different like level of experience he's like he's like i'm just making things up i'm sitting here in north carolina just making things i don't even have access to people like you most days to even ask questions so he'd be like i'll take you some example so he's like we were like so what worked for you how have you scaled this thing up he goes oh i just create clones and we're like what he's like yeah i just wanted to clone myself because i was like god i know i could do this but i don't have the time so i need to clone somebody he's like what do you what do he's like so i literally have somebody essentially move in with me and i just duck take them duct tape them to my hip he's like you're gonna follow me everywhere to everything and for this first six months all you're gonna do is just shadow me and just learn exactly how i think and what i want and what i do and why i do it and then in six months you start getting your you start doing those things and he's like i basically now clone myself several times and now i have and then they clone themselves he's like that's what we do and we're like so you literally have the guy live with you he's like yeah what that it would be better than if he didn't right i yeah i was like what about is like family and stuff he's was like yeah i mean i just you you wanna do this or not and so like like one of the guys one of the guys who's like his right hand man now last year when we went he was a guy just like you know he does these challenge like live in this circle for a hundred days and you get like half a million dollars this was the guy living in the circle he was just like a random contestant but he had a background in video production and he had some experience it's so they actually recruited him after that experiment to work with him and now he's like he's right hand man does everything him he's with him twenty four i was like dude you kinda like kids this is like a saturday are you supposed to be working he's like yeah i work every day i work all day every day and we're he's like i made a deal with my family i was like i'm coming out here at a once in a lifetime experience you're not gonna see me for like the next nine months hopefully after nine months i will have like set up a system where i'll be back you know home a little bit more but like this is an a this is an adventure and i wanna go on this is like the pinnacle of my career it's a once in a lifetime opportunity to work with this guy on this type of stuff so i'm gonna go all in and this all in mentality was just so for pervasive i'll give you another other simple example the guy who's currently his assistant we were like how how'd you get the job as a assistant and he's like oh we're like did you interview for this how do he you like pick you is he not an interview he's like they really wanted to play this board game but you know amazon prime was gonna take two days and so one of his guys hit me up because he knew i had the game and he's like fly here right now and we want this game now we wanna play it now we don't wanna wait two days for amazon prime we want to play this game tonight he's i just got on a flight and a came and i handed them the board game and they were like cool if you're willing to do that you can like you can make it here do you want do you want a job you're extreme enough and he's like he was described so i was asking this guy was how do you filter for this because they were they were trying to pick up like how do we keep this culture as we scale of people who are just all in and he's like he's like now when i interview people we do like the psycho geographic like test to get figure out your personality profile but he's like then i'm gonna talk you he's like i'm gonna spend an hour convincing you how hard this is gonna be and how much you're gonna have to sacrifice to be here and i can just see in that do they flinch did they start asking me about vacation policies or do they get excited about like kind of like going on this mission like this mission to mars and our or their version of the mission to mars i thought that was fascinating that he's basically breeding this insane work culture the team has leveled up so much the quality of people he has around him from last year to this year has leveled up so much and he just breaks all the social norms like just being like yeah he's like one guy he's like i talked to his main like one of his like main content guys he's like editor thumbnail guy like this guy's job title is like master of thumbnails basically this does thumbnails and i was like how did this he's like well i had my own channel that was doing well i how do you convince you this he's like well his channel was taken off he's like we were always talking about like strategies and ideas every day and like our little mastermind and we just sit in discord all day and talk about what like what's working what's up studying the platform and he's like i just knew this guy's like hyper he's gonna make it and he offered me the he's like first i started helping him and he wasn't paying me or whatever i was helping him out whenever i could he's like then he told me like hey i need you know i need a thumbnail for this like tonight he's like dude sorry i'm a wedding and like by the way i don't work for you so you know it's not gonna work he's like so he wired me ten grand and he's like he's like can he make the thumbnail please it's like so i told my girlfriend was like i left the wedding and i made the thumbnail and i've never looked back since and since my role has grown and you know it's he's made it all worth my while to be here to shut down my own channel to go all in and i just thought it was fascinating the level of like disregard for like convention partly because he doesn't know it and partly because he's like well we need this so what's the best way like can't we just theoretically couldn't we just find a guy with the game and tell him to book a flight and he'll be here in a few hours cool we're not limited by amazon's shipping like ninety nine people out of a hundred would not try to bypass amazon's fastest shipping as like the way to get something i remember years ago ten plus years ago my wife to facebook and she was telling her father about working at facebook and i think my wife worked there starting when there was six or nine thousand people i forget and my father was like why do you need nine thousand people to run a website like why do you need nine thousand people for like a web page what do you what all those people do and that's what i i someone had said that jimmy has mister reese has hundreds of employees working for him and at first i was like how did you need hundreds of employees and then i had a re i had to rethink it like well no he's actually he's a movie studio it just instead of theaters it's on it's on your phone or on your tv i was like this guy is he has just built like the new the new paramount or whatever the studios are the warner brothers and that's exactly what he's doing and it's crazy fascinating because you know i did this a little bit with newsletters but not with nearly that intensity where it was like let's just take a small thing or at something people think is small and try to blow it up and at a time it was email people thought it was just like a something you disregard i'm like no we can get like five million subscribers and turned into a business and of course it was only a fraction of what he did but that's basically what he has done with youtube but at a with a much better result where he's like what's this one this one small thing that people are dismissing and he's about the whole studio around it it's pretty amazing and the other thing you know if you talk to me like he's like it's impossible to do what i'm doing better than me he's like because i'm gonna spend you know ten times more than anyone i use every waking hour of my day to think about this i hire all the best people in the world i reinvest all of my profits back into this and i'm gonna do this i and i think in decades not not years so how could you beat that and if you just abstract this away like forget about the fact that he's doing that for youtube channels like there's something to be inspired by and learn from that from that right like if you are willing to work and thinking in decades not years work every hour every every thought in your brain is consumed by how do i do this better you reinvest all your money and say i will spend as much as i can to make the best product possible to get this into as many people's hands as possible like can you lose like what is there to fear what how could you possibly lose with that equation and i think that that is just like a very fascinating mindset to see practice a lot of people could say that shit very few people can actually do it and i know that he says he invest everything and and we had read on the pod and he had kinda ins that like sometimes what they do is it's a mess like because they move so fast so like we just miss some stuff but that's okay do you think that jimmy is cash poor then like is he just like everything is tied up and into his business i don't know i don't wanna speculate like too much on that but i think you know the reality is he raised he he's a he is a venture backed startup he raised venture capital and he is doing what you know what an airbnb did or what a facebook was like i'm gonna lose a ton of money now every year building up all of this market share so that then i can make back you know i could become a ten billion or hundred billion dollar company that's literally what he's doing he raised like fifty million plus and invest all of that into content to build this enormous following of being the most followed creator on tiktok and youtube and you know hundreds of millions of of fans and then he used that to launch a chocolate business that's gonna be worth billions of dollars plus his back catalog is worth a lot of money plus his sponsorships and and ad revenue will make a lot of money plus any other business he launches will make a lot of right so he he just did the he he is a movie movie production studio in terms of his operations but he's like a venture he's more like a venture backed startup than he is like a creator can you talk to when i hear about the way that he lives part i'm i'm definitely inspired but i'm only inspired because i'm not gonna change the way i do things so much like him because that's just not my personality and i don't think that's what i enjoy is to be that all in of like you know i'm i'm more well balanced which means i'm gonna be less successful and i'm okay with that but there are you had other guys there so joe gabriel i don't know what his intensity levels like i've only spent three minutes with them and i've read about them that's about it but then you also had sci so sai thirty two sci has businesses he was on our podcast he's got businesses that no one will talk about because it's not really that popular but i imagine he's in the realm of being a billionaire and then he had joe gu who is multi billionaire and his company is one of the biggest best in the world how did did you learn different perspectives on how to crush it base off of being around like those three examples jimmy sci and joe yeah hundred percent i'll give you a couple of quick observations so one observation is but the by the way there was probably like two or three more people that were like you know billionaires at this event so if you get to see like a range of like oh how do people black how do people think how do people operate and it's like yes i he's like small team simple business un sexy not gonna be famous don't wanna be famous don't want people knowing my name i wanna be able to walk around he travels the world with his son you know for two weeks out of every month that's what he wants in his lifestyle you talked to mister beast about kids and he's like a shame people have kids man they go soft right he's just he's just like he's like damn he he literally like i don't i wanna put words in mouth but the the general feeling is like it sucks that people start off really ambitious trying to do big cool cool awesome shit and then like just get tired or they they either get tired or worn out or disillusioned or they just shift their focus to family and like he's just like that's not gonna be me and so you have don't totally different perspectives on these things and you know no judgment there's many ways to win each person should choose the game they wanna play but i will share a couple of observations number one this is probably just a good observation for me in general in life the smartest and most successful people in that room were the quiet they were the ones doing the most listening the least bragging the least kind of like you know you know word vomit of storytelling or trying to interject themselves oh you did that i did something similar too let me tell you about me meet meet me and it was the people who were the least successful and the least you know sharp in terms of like had the most wisdom or or intelligence on a on a topic that we're talking the most and i'm guilty of that i'm in the talk the most camp so i was like damn that's a real like takeaway for me from this was watch how those people operate do you wanna be them you have to watch how they operate and you know they definitely do that the this sort of the ratio of two two years for everyone mouth right like double the amount of listening as talking if not more and that was just so obvious to me at this event they had the lead and it is also the people who were actually the most successful had the least kind of like i would say the whole group was pretty good about like not trying to brag or one up you know we're trying to like assert themselves but the people were the most successful had to had that had that in in the least quantity which i thought was very very interesting the second thing i thought that was that was interesting was just back into inter there was like always these the people who were very very successful in one area more often than not if i asked them about some random side quest hobby they were also like world class at that thing like we were talking about you joe was super successful what airbnb he's also like you know extremely fit not just like kind of he's extremely fit jimmy or mister beast you know the day after our event he's like oh i'm what was like what are you doing tomorrow he's like oh i flew i'm flying in all he's like i play this one board game that's super niche called dune he's like and i there's no tournament for dune so i created it and i'm flying in the the french champion the british champion the german champion like the best players in the world to come compete with me at this game he's like i did this last year and i won he's like my play you know these guys play ten thousand hours a year or whatever a hundred thousand hours a year or something crazy like i don't have that time but i like you know when i do play i binge this thing you know that's my way of unwinding is to become world class at this random niche strategy board game and like we've heard these stories about how you know peter t is also a grand master chest champion or travis ka was ranked number three and we tennis we tennis globally right and it's like yeah yeah jimmy literally won the competition against the other best champions in the world at this board game and they're they were so bad they're like we gotta run this it great let's run it back let's do it again this year and like you know he put up a twenty grand price but there's like no prize for this thing because it's like such a niche game and i thought that's also kinda interesting which is once you develop kind this laser beam that can come out of your eyes and you honed that laser beam on your main thing if you ever shift your focus to something else you're like home and you just can just burn a laser through whatever that next thing is because you have practiced the art of you know up obsession focus excellence you know breaking something down into its core parts and building it back up again that was the other thing where i was like dude how do you describe yourself are you like do you just are you an entertainer are you like a chocolate guy now or you your business are your a businessman because you're in a room with business people like how do are you a youtuber what do you call yourself you what he said get take a guess what he said i don't know a business builder he's like a data junkie no way he's like yeah i basically just studied the algorithm studied the platform and i figured out what's gonna work and i decided i'm gonna study this more than anyone studies anything and he's like then i've basically figured out what type of content gonna work and then through my experimentation i figured out what's gonna work like when they you know when we put up a thumbnail for our youtube channel we put up one thumbnail now and it sometimes we're like you know what i don't know if that's a go and then we're like screw will ab b test our youtube team is gonna hear this i'm gonna be freaking out i think they put up a lot more than that no no they don't day a b test if there's a and b that's it you know what he does he'll put it like they will test like hundreds of thumbnails like wrap and rapid succession during the when they first release a video they will cycle through hundreds of thumbnails programmatic to try to find the winning one during that and then they're also like well our loyal fans our hard reviews come first they're gonna want to see jimmy face but after that after you know basically the twenty four hour period it's gonna be more fans that are from the platform just people browsing youtube they don't know jimmy they don't wanna see his face so let's just put this you know this bathtub full of steaks or whatever the the challenge was make that the thumbnail and told me about that and i go jack is he doing that because he's so big or is he so big because he did that and he said the second one he's so big because he did that yes yeah yeah i'm like but he's successful because of that he doesn't do that now because he's successful another random nerdy takeaway i had but and i actually i'll just leave it as this last one so the random nerdy takeaway he is making the the biggest he is he is attacking the biggest tam on youtube so like tam is this idea of a total addressable market and i can think of a viral idea maybe an idea that's that's kinda juicy but like his ideas are like you know a eight year old in the philippines or a twenty five year old in the united states or a forty year old woman in in the uk would all be interested in his video why because is it is video is a like it's a video you don't even need words to explain you could literally just with the thumbnail or like a hi you explain this it's like man trapped in room one hundred days alright i'm interested what is that right or like you know you know two people you know first to leave the circle loses i like okay i get it and a million dollars first to leave the circle loses or he'll do a video that's like million dollars if this if this like you know fbi agent can catch me right this is like very very simple premises that appeal to a really really broad amount of people and i just that was something i hadn't really appreciated it before i thought he was making kinda like viral eighty type of stuff what i didn't factor in was he will only pick ideas that can literally appeal to like one billion people and that's just different than what most people do on the platform most people would don't like our channel for example stuff we talk about it's not meant to do guys it's meant to appeal to a narrow niche of people in a deep way he plays a different game appeal to the entire world in a small way what did you think of hanging out with like guys like jack smith and val that so that's the first so we had val or i had one day you weren't in here so i had val on the pod val was a guy who has like four different companies with like three or two of them in the hundred million dollar a year range what did you think of hanging out with a guy like bow he's core really had interesting things to share can i tell you the little lights because i don't wanna just say all the good things can tell you the bad things yeah for the big the worst thing was not getting to invite everyone so we only invited twenty people this we invited less people than last year because last year was kind of a lot to manage like we had like thirty people last year this year we targeted fifteen so we tried to cut it in half it ended up being twenty at the end but that was the worst part because you know it's really really hard to say no to people or like not invite people who your friends with you just didn't want you know this is you're trying to create an event where there's new people there and so therefore just can't do it that the that was shitty also another thing i hate hosting these things i know it's good meaning there's so much value in hosting this people feel so a lot of work it's a lot of work and it's honestly i'm okay with work it's just socially like i feel drained you know something you say it's about the podcast and like dude i feel drained after these and i'm like dude i could go all day at the end of the night everyone these i'm like i am so over social out i am i'm i'm i'm an introvert actually it turns out you're performing as well and i want everybody to have a good time and it's like dude you can't control of people having a good time yeah you're working basically and so it was socially i felt so exhausted socially exhausted is the right word the last one or so a couple of ones basketball kinda mediocre it was pretty sloppy because the overlap of people who are you know super successful and interesting that also are good pickup basketball players surprisingly low all people lie we're like y do you play they're like yeah love to they show up on my you don't play people well next year do fighting do fight camp that so we agreed to do a fight camp i talked to michael bi before michael bi guy and youtuber he would be interesting because if he would everyone would wanna be jim here or michael bi would be cool i bet i mean you know some guys have listen to us and dm us that would be fun i wanna this is what i wanna do i wanna take any of like the kind of the hobbies and then mix basically integrate them right rather than like work life balance where it's like there's the things i like to do and then there's work and then they're separate they're always trading off time against each no integrate them and so take something i love to do which would be like you know like boxing or or spa in some way or basketball and integrate it with like you know a networking event basically you lost ten you lost so last year last year was crazy because this is when i saw that jimmy was insane we are all just hang out this bass basketball court and he like didn't even make a an deal of it he was goes hey sean if you can make this half court shot i'll give you ten thousand dollars and he didn't even say like if you don't make it i get this or you only have three shots to make it like there was no i was like what the fuck jimmy why would you make this bet and he was just insane and he did it and you did it in like number five or three or something and he gave me ten grand and i heard this year you lost ten grand doing the same thing as someone another low light i lost the have shot this year i lost ten grand to joe and it's one thing to lose ten thousand dollars it's another thing to lose ten thousand dollars to a multi billionaire error i think it's i like oh damn this is this is a is a little extra kick to it it's so yeah you paid for all fifteen minutes fifteen minutes fly time on his jet exactly exactly and actually we because we lost the game we had to go and do the like ice plunge in the like freezing cold lake thing so that was also you know part of the penalty of of losing the final championship game so that kinda sucked yeah so those are some of the the some of the low lights someone who went mentioned to me i they didn't say that you guys discussed this but i assumed because he kept bringing it up about prime and apparent so this is pretty mind boggling so the mister b stuff is mind boggling that has a chocolate company that makes hundreds of millions of dollars i looked up prime so prime was served by logan paul and k publicly they said that the business and the second year business did one point two billion dollars in revenue and i imagine that prime must have come up in your conversations and i someone said that the two guys who founded it alongside logan and k were like young kids almost like they implied like they are nobody like they had no business in getting into this industry and it has just crushed it and i guess my mind is like a billion dollars in sales that's worth you're prime that's worth like a really high multiple because of how fast is growing that's worth billions of dollars so you basically have created billions and billions of dollars in value off of a creator it's mind boggling did you learn anything interesting about prime yeah so i i think some of that's accurate in some of it's not so they did do over a billion dollars by one point three one point five billion and what's kind of like it's first full year you know it it launched in twenty twenty two so the twenty twenty three numbers are the first full year of of you know full calendar year business so that's that's bonkers right obviously that's bonkers no what what business does over a billion dollars of revenue in is first year that's be crazy they're not kids so i think they're in their twenties but they're not kids they are also not like never done this before remember we talked about those like status signals of like the the green flags of when you're young white video game player hacker of of popular thing another you know running your own minecraft servers that's another one one other one is sneaker flipper so these guys were sneaker flipper that's how they kind of like that was their road into business was selling you know sneakers then they created this kind of like they did a couple of things but then they they ended up creating something called milani new which i don't know if you're heard about this but like kind of this like posh drink that like i was started with this instagram creator she's not anywhere near the level of like a logan paul or whatever but they started this thing they've done partnerships with kim kardashian and others like they made kim aid like the kim kardashian flavor thing a knew they did before prime like an energy drink in a pre workout sub yeah it's like for women and it's like high end it's like the you know e or whatever got it and it's a does over a hundred billion dollars of profit per year so it's a it that itself is a almost billion dollar revenue revenue generating things that's that is that itself is probably a multi billion dollar company that they built before prime per year so these guys did that they have this this hold code called congo brands they don't want people to know about them you go to linkedin great picture you go to congo brands not much story if anybody asks who owns prime they say logan paul and ksi in reality these guys own sixty percent of that company right logan and k own you know the sort of like thirty to forty percent of that company and so that brand prime is gonna be my guess is that that that ends up being like a twenty billion dollar brand it's crazy insane and you know that is gonna make logan paul a multi billionaire off of off of prime so you know celsius you know that energy drink yeah celsius has just sold eight percent to pepsi for five hundred fifty million so celsius has valued at six billion prime is bigger than celsius it's gonna be bigger celsius already as bigger than celsius and so what an insane story and that guy trey you know mister b jimmy he was like i call him like he's like a call the guy every day he's like that guy is so helpful to me with feast he's like i'm calling i got all the time he is so smart he's like he is so smart so much smarter than everybody else in this space it's insane and he's like i i am just getting so much learning from that guy and he's like that's why i like to meet people that i can learn from because i've seen how how much fat you know he's like same thing for me like if i wanted to if you took my channel away i could rebuild right back to where i am in three years he's like that's how trey is with cp g hey he's like i'm just trying to find who that person is for all the different fields he's like i wanna meet them yeah what's crazy is if you google trey like his name like you barely get anything there's no yeah i i try it's tried hard to find you know some him on youtube or an interview with him nothing that's insane last question alright so you did this thing you know we call that lasagna i know it tell him tell him why we call as a lasagna sam it what is it you move in silence it literally move in silence like lasagna alright so you did this thing at worst it was fun at best it was life changing if it is life changing how are you going to change laser focus my friend in fact during the thing you shouldn't have just listened to me four years ago should listen to you then but the thing is you don't really have the same level of inspiration and motivation to mister b this is true and not merely as successful as them if i had a few if i had a few zeros behind my bank account or my my instagram account maybe you would have listened but it just it just sucks you couldn't have listened then i'm it's laser focus on content specifically because you know one realization you gotta know who you are and you gotta know what you're into for me i think i'm probably like a b plus entrepreneur but i think i could be a plus in the content game i think i it it would be impossible really for me to be a plus as an entrepreneur who i don't think i'm it's not where i'm naturally as talented plus i don't enjoy enough to go that hard as hard as you would want to to be at that top tier but i do feel that way about making content and so that's what i'm gonna do i'm gonna try to build the largest content brand or audience around entrepreneurship so around people who who are into the same ship we're into right m m has been awesome and it's like the it's kinda shown that that can be true but it's never been something i'm laser focused on and i don't think podcast podcasts is the right vehicle to do that so i'm gonna do it off of podcasting because podcasting is not viral which is like what you what you want is to be able to spread your gospel to as many people as possible problem with podcasting is podcasting is like bottom of funnel it's like where people you know form a deep relationship it's not where they meet you do you get and so like when i thought about i've thought about that as well i'm not into content creation as much as yours so that's not gonna be the path for me but i have used it as you know like a miniature logan paul prime thing very very much very many miniature compared to them do you think that so for entrepreneurship that sort of means that you're gonna be a b to b like you know sean to you're gonna sell something that businesses might buy or something that like we'll call it like the pros consumer so like not like a drink but maybe someone who buy something for their job do you think that there's as many opportunities in that space as there is creating a drink or a makeup kit or whatever other expensive consumer rules i and also i'm not even worried about that like that will exist and it'll be what it'll be doesn't really matter but yeah it does like you know i don't think tim ferris when he started you know for our workweek or even his podcast podcasts would have been like yeah and then what i'm gonna do is invest in uber and make a hundred million dollars but that's what happened but it's not what you would have predicted but of course how does he get into that deal because he's tim ferris because that's what who people wanna rope into things and so you know getting into shopify and at uber early on is how you made all the money you couldn't really connect those dots at the beginning right it's only something that later after the fact you can see how that all connected together and are you prepared to be a thirty eight year old youtuber hanging out with a bunch of twenty two years olds all the time while you're aware didn't sound good moody's i didn't say gonna to youtube ella my good friend noah okay good he you know he rides a really successful business that's worth hundreds of million sellers so he's successful but he has like a youtube channel and i always make big fun of them like dude your a forty two old youtuber you fucking do like you hanging out with all like twenty two year old who like y y still like what do you like grow up peter pan and so that's what i'll be big for the view about so you could go and like do all those dude we had you and i had to do a a photo shoot recently because m m they wanted to upload the title or the the picture and in that photo shoot we had to stand there and do like ten emotions they're like alright yeah thumbnail faces act like your someone just said something stupid and you think they're full of it and like inevitably every picture is just this like you're you're shocked and like we had to do these things first of all i hated that i hated that it was horrible dude there was one where you had your head like this like you're gonna smack someone yeah they're they're like you're angry and then i did a bit slap hand thing and i was like exactly i was like what is like doing yeah yeah and and then not they had like i just had a hold of five for three so they can like use my hands for different numbers i hated that i hated doing that so we're gonna be seeing that but i can't like that's just not my dna but that that's gonna be you now congratulations congratulations hard for me to be a little bitch but i hope you enjoy it yeah no it was just like you know like you know a lot of the youtubers and this is a good thing they're they're actors they're their performers they're entertainer we sorta of started this just like to hanging out when we go to places and people were like oh my gosh i need your autograph oh i take a picture i'll be like this is sam and i'll introduce you too okay so don't worry well it was it's well you have a little bit more than acting dna but they they like you like performing a a little bit but they these guys are like hard they're their youtube i mean youtubers are actors and so it's it's youtube i didn't say how money do youtube necessarily i know you didn't say that but i'm i'm still gonna make fun of you for doing that don't let r reality get in the way of what i'm gonna mock you for can i tell you okay so one of the things we did at this camp by the way is i'm not gonna tell you what was in it but i'll tell you what we did so last year i was too afraid to like structure it meaning last year i was like yeah we're just gonna hanks to be cool to be casual it's gonna be great it's gonna be awesome just heading in no problem just super cool because i was like i don't wanna be the second grade teacher but be like alright everybody sit down you know give me your like your bunny ears and like let's dude it in reality needed that you needed we needed that and we needed that and and one of the best things i shared was when somebody finally impromptu too was like hey so do you guys wanna do like some intros or like a ice break like who are you guys and what do you do can we learn something from each other so this year i arranged it where i was like we're gonna do these things called tiny talks that i was like at night we're gonna have people do kinda like a flash you know five to ten minute talk on their thing because everybody in this room is world class at something although otherwise you wouldn't be in this room so tell us what your world class at and how you do it so that we can kinda learn from it so there's was like you know mister beast does his youtube master class he's like here here's my channel here's the analytics he's like you just logs in he's screen sharing he's like so here's how we think about this here's what i did here's what it worked here's what didn't work here's this trick we do on our thumbnails that makes this work better i mean like you couldn't pay for this right so he did that joe did one on his first start up before airbnb and the kinda like the lessons you learned there read read the title and only give a one sentence summary of the takeaway that you had how i went from zero to one point three billion in real estate in ten years the one sentence summary is this guy has an unfair advantage that lets him play the game differently and i should just give him my money to invest and that's what i'm doing okay so like yeah unfair advantages do exist and when you have them just part they know press push your but push your chips into the tape alright next one why i bought twenty three gas stations and was it a good idea so last year at the camp somebody shared about why how they own a cut you know ten gas stations or something so one of the guys went bought twenty three gas stations after that and funny story and actually it probably was a good idea for him because yeah you know he had sold his business and he needed something that would give him a lot of depreciation in year one a lot of bonus depreciation and gas just do that so in that sense it was a smart move but now he holds all these assets that like it's gonna have to figure out if they were the right thing on in the long term i think there's different thing another guy did a presentation on why avenger venture capital mostly sucks and why people play the game totally wrong and he is a vc so i thought that was a great talk at the end of it he did this thing called the mount rushmore of death i thought that was interesting he's like we were like dude how did you even think of investing in this one company that that took off it sold for like three billion dollars and he goes well he's like i first was taking like a thousand meetings a year like most vcs do and they're just like so inundated with data that they actually like lose the way to think six so then i step back and i was like okay i'm not gonna do just like constant inbound meetings just worried about missing the next big thing instead i'm gonna figure out where would the next big thing live and i'm gonna go find it so he do this thing called the mount rushmore of death which is like these four things cause death more than anything else combined right like these make up eighty percent of all the reasons for death peter he's the four horsemen but they he did this guy did mount rushmore it's like heart disease diabetes cancer and dementia and yeah like dementia alzheimer's so like your you're cognitive degeneration and he's like so then i just went look for what's the best company and biotech that attacks one of those four in a way that i think is plausible to to work and then he ended up finding a big winner in that space i thought that was kind of interesting another guy he goes mike talks about the three d's of biz of buying businesses death divorce and distressed he's like you know the the best opportunities come if you can buy a business from somebody who died and the kids don't wanna inherit the business from somebody who's going through a divorce and they have to you know sell their business or distressed you know somebody took on too much risk and you can basically go buy it for less than the intrinsic value of the business it's so one guy there he had bought a business he was looking at buying this business he would have had to pay like you know fifteen twenty million dollars for it on top of the inventory that they had and instead he ended up own now he owns the business for the cost of the inventory that they own like he's like literally like i just paid for the inventory and i now own the whole business and he's like you know and that was one of my suppliers so it cut my cogs in half so it's just like these great you yeah what are what does a great deal look like and you really start to learn what does a great deal look like so those talks i thought were badass ass alright let's wrap up and let me make one suggestion don't turn this into a business this is perfect as it is don't fucking business camp m this is awesome course not this is perfect don't fuck this up number two do it again and number three keep it at whatever size twenty i i would be bad at picking because i would want everyone to come that is so stressful but hopefully you don't ruin this because this is definitely a gem i'm we need the list of people we would want to come the list was a hundred and forty two you go from a hundred forty two to inviting fifteen it was terrible i was i had i'm i don't regret my decision i you know i i had to put family time in but i had immense i'm amount from all of that you didn't regret your decision no i don't regret it i don't regret it but but i i i i have massive fo i wish i was in a position that it would have been that i could have made it but i i'm i i had huge amount of fo because ramon and jack were giving me updates in ba and ben and nick and i was just text people like how's it going is it fun and they would send me pictures so i sort of got like one percent of you know ongoing updates it sounded awesome everybody at the thing was just they were just calling it sean's bachelor party i happened to be sean's bachelor party which just hilarious because i didn't have a bachelor party but if i did this is exactly what i would have wanted to do it's basically a group of guys were all a lot of fun tons of jokes play basketball play poker talk business that's like the ideal bachelor party so i think maybe you should just rebranded it to that my annual batch party well no keep it camp f fm so i buy by default always get an invite that dude you blew off this year you know how it is you would've have done the same thing and if it's were like where's sam and i was like oh you know he just had a baby they're like wasn't that like three months ago and i was like yeah and they're like it was in it was two and a half months ago it was two and a half months ago and i made the commitment that the first three i'm i'm at home and i gotta it i focus on that baby i like it i appreciate that we you know i was i actually got i was getting i was laying with her and i was like shirtless and she was just in her diaper and was changing her diaper and she shit all over me somehow as i was getting a text from like ramon being like yeah dude now we're lifting weights and doing all this stuff i was like oh cool like let me wipe this poop off of me real quick because she just the poop just ran down my belly any tips how to get diarrhea love giving it dude talk about that she literally p on my face this week i was like holding it her up by shoulder she threw up and i got p all over my face and i was like reading these texts and like seeing nick cooper do like a dex scan and joe gave a jump at a lake and was like oh that's yeah we had he has a dexter in his gym and we put nick on it we played a game where everybody had to guess his body fat percentage and then i was like yeah this would get everybody canceled nowadays or this is like you know fat shaming i pretty sure this is the definition of fat shaming but but he loved it that's great yeah that's that's baller i i definitely wish i could have been there alright that was a good episode that was a good recap alright that's fun i feel like i rude where i know why i could be what i want to from at all in it like a days off on a goal less travel never looking back but