Doug DeMuro: How A YouTube Car Reviewer Sold His Company For $40M

well how it feel to be wealthy male after after grinding adds to this for so long it's better than before it is it is definitely i feel like i could rule world i know i could be what i want to for at all in in like a day so done i wanna give you an intro because i've been a fan of yours forever and i in two thousand and nineteen or two thousand twenty when our podcast was much smaller i told sean about you i go this guy doug is very fascinating i think he should launch like some type of like car website i'm not sure then you did and then we talked about it and i'm like i'm pretty sure this is gonna be huge and so i wanna take a little bit i wanna take like one percent you know i helped you succeed i get a little bit of credit because i i picked you you're my you're my horse and i been no there's something real i'm sure we'll discuss this but there's something real about that like i tell all my friends now in this space like you need to start businesses like this will not last forever you need to start businesses and i think smart people who look learn in the business world kinda realize that and you are my you are my guy so for the audience who who don't know so doug has a it started as a you're were just a youtube youtuber i guess i mean you're originally a journalist for a bunch of different websites where you would write these funny quirky blogs then you part that into a youtube channel that i think now has like four million subscribers but the reason why you're huge and lovable is for a few different reasons one you dress really funny so like you'll wear like khaki shorts like from the early two thousands with like a red polo shirt and then your white under shirt will be longer than the sleeves of your polo shirt so it's like hanging out with those sleeves and like you just dressed like horribly even though your videos each get like two or three million views like you're on a jay len pod or you're on jay len youtube like a few days ago and you're wearing su like running shoes i'm like what do you doing dude well jamie jay is not like jay's dressing it up you know so i i feel like i i there's not a high bar there anyway you're you're just like you're very likable because of the way you dress you're very funny you're very quirky because that's one of your things as you talk about the quirks of it cars you're very quirky you're very relatable and so you've grown this youtube channel like four million subscribers you launched this company called cars and biz which is like almost like ebay but for different types of cars cars enthusiasts so cars from the eighties nineties and early two thousands and then recently you sold the majority of the business to churning group for around forty million dollars i believe when it was only like two or three years old yeah i've i've bought cars from the website so anyway i'm a big fan well thank you i appreciate that thank you for having me i have i just listened to so i just bought a car a couple months ago three or three or four months and it was your youtube video that put me over the edge so i bought a cadillac i bought bought an escalated and i was looking for a review your review has one point seven million views i was like okay this has gotta be the best one like sam said i was surprised because i'm not a car guy at all and also i had never seen your stuff i only heard sam talking about you on the podcast i actually didn't put two two together that oh that's the same guy that i was talking about i really i watched the video i was like i don't know why i trust the guy what's the what's the key to to being the sort of likable trustworthy guys is that just who you are did you did did you play anything up in your youtube videos is there is there any strategy here or is it all just that's just who you were no that's a good question and it the answer is there is remarkably little strategy i just in fact if you go and watch the videos from before i had a lot of subscribers they're pretty much the same so it's not like you know it's not like i knew what the hell i was doing when i had two hundred thousand subscribers it's not like i knew where this was gonna go but i really think i think one of the reasons though that i kinda did it this way is that a lot of people come to me and they're like i'm gonna make the best car videos with four k drones and high quality sound and music and all this stuff and i just wanted to like kinda show people like you actually can do this as long as the content is good you can just do this like you can just do it in your garage you're just using an iphone right basically the shots where i'm like in them there's like it's a cam it's a sony four k cam quarter which isn't cheap but it's also not like a crazy camera and then the iphone is yeah has the video is done on life iphone and like you're editing if i remember correctly up until recently like until the start cars and bids you're editing them and like they're not like good editing but in a way that makes it awesome you what i mean like it's a very it's it's really funny it's it's it's quirky i simple my goal was just always to like overload people with info and like cool stuff about the cars and they could decide if they decided that hey this this quality is not good enough then they could go find somebody else but like i always felt that i had the most info like the most like it like that when you bought that escalate like seeing how all that stuff works how it's how it's gonna fit together sitting inside it so many other people focus so much on like driving experience they're they do forty five per forty like like twenty minute video and and and eighteen of the minutes are oh and here's how it goes through the corners and i was just like you know like let's show people the little ins and outs of the car they are actually gonna buy and i think that that's like proved to be quite useful and you also have this thing at the end i don't know if you saw the sean but like i watch every every single one of his videos and he has this thing at the end called the doug score and if and doug you kinda like by the way it seems like i'm like insulting you constantly but in reality i would like love with you but i'm like just it's just don't i get what you're saying like yeah the the quality was never the goal the goal was always like the quality of content you know well what i'm saying are with you you have this thing called the doug score which like i base my buying decisions off of like i've bought a bunch of cars probably three or four cars off your like you've driven you know hundreds of thousands of dollars of value like whoever where i bought my car from and you have this thing called the doug score at the end of every video and i went and googled and try to find it and you could barely find it it's like on a google sheet and you have to click file make a copy so i could sort it because i'm trying to sort it i'm like you know what i mean i'm i want because you have two categories you have the weekend category which is right you know like a dad who wants to have fun it's like mc cla and shit like that and then you have a family or a daily category which is just like what's good for daily whatever in some days i'm like you know maybe i'm in the mood to buy like a a a fast car like let's go let's sort by speed in the category right weekend yeah and but i gotta like go to excel and i've be able like do like a like a like a like a row freeze and it's so complicated why don't you make this more like robust it's a really the this database could be a business in itself i know i agree i should do more with it to be fair the doug score came out in like mid seventeen and for the first two years it wasn't really all that valuable because it didn't really have that many cars in it and so like late nineteen it starts to become pretty valuable and now there's gotta be like a thousand data points in there but what happened was i launched cars and bids i just priorities had to kind of take shape and yeah i probably should do more with that because i think it's valuable also and i think the really valuable thing would be able to be to sort by like type of car like if you wanna fast wagon put up all the fast wagon and then you can just have that but that's something that you that you could do at home i decided i've decided i'm gonna just do the videos and spec i'm a big fan of specialization and so i decided i'm gonna do the videos and we're gonna let other people and sometimes people even me they're like i just did this great data in project with all the doug four data here it is and i look at it and it's really cool and it's like i should be doing that but i'm not at what point did you so the the show i mean your channel has it been growing very steadily and was it making enough income to live off of throughout his existence yeah so i launched the channel late thirteen but the really big kinda turning point for the channel was in late sixteen i flipped to two videos a week and i don't know that necessarily that is the turning point anymore for a youtube channel but in sixteen it had a big effect and and almost right away after doing that yes it became enough one to on that i i did that i made that switch in august of sixteen and in december of sixteen i made twenty grand and i was like oh my god like this is a hey i did not what i didn't know was christmas the ad revenue is way higher at christmas time and so in january i made like eight grand and i was like oh well i guess maybe this isn't a thing i got know what's going on but that was one of the things i learned throughout and so yeah like pretty quickly it it it kinda grew at that point to become something i could live on and so you when you were made that switch you're like i gonna start doing two videos a week is it because you had heard of the algorithm likes that or you just happen to do it saw bump what was the what was the reason because i was wondering with people who get started with content like in retrospect and hindsight it always makes sense it's like oh of course people are gonna wanna see a car before they kinda buy it or just like sit from the comfort of their home like get to see a review of a car if that makes sense youtube's biggest because video platform so whoever it does it on youtube youtube's is gonna benefit there's gonna be lots of search volume they'll probably get views just by a search by the search of the name of the car and right yeah that video is probably gonna charge a premium or or be worth a premium or maybe make money an affiliate or something i don't know exactly what it is but i i could see i don't make money it all makes sense at hindsight at the time in twenty thirteen when you start doing this did you think there's a business here and how did you get those initial views how did you get the initial momentum was it because of your following as a writer or was it separate yeah that's exactly what happened and i actually got really lucky you know i i i never ever tell people to like work for like promotional value like a lot of times businesses will be like oh instead of paying you in money i'll pay you in you know like exposure and i think that's bs s but it actually for me i i wrote for ja which at the time was a docker blog and was an incredibly popular one it was the most popular carb blog on the internet by far and i started inserting my videos into those articles and that drove the articles drove people the videos which then started to put me in the algorithm then started to get me subscribers and it was saying me i sort of got twenty five dollars an article which was not real money but like the value was in the number of people coming over to my youtube i didn't know that at the time but in the years in the later years as as two thousand thirteen became two thousand fifteen it became clear to me like i think i'm actually a youtuber and not a writer anymore which i think this is a reality map and so when i decided to move to to two a week what happened was i left to start a blog with auto trader with cox automotive and auto trader and in order to promote that blog i decided i would be shooting more videos and within eight weeks i was i the video content was suddenly earning getting way more views and way more revenue than the than the writing content and thankfully the video channel was your own right the video channel was your own even though these were guest blogs and other people's platforms yeah the agreement with auto trader was that i would you know promote on my youtube channel these this blog that we had started and so i didn't realize that you've been doing this since two thousand thirteen i thought that i'd was like an og by like watching since like seventeen like see i mean you've been grinding at this first yeah but you watch are because initially i i made videos with my my own cars and those just never got as much traction and what the big switch in seventeen was i switched to doing reviews of cars and suddenly it was a lot less war because i didn't have to buy cars and then take on that personal financial risk i would just like show up at a dudes house film car and then peace out and that was a video and there was like no that didn't cost me anything except like the gas to get there and so that was that was a big change it also allowed me to do more videos because you can just do more videos that way as opposed to your own cars you have to kinda think up a new topic every week which isn't always easy and so in seventeen i think that's when things really started to like really take off when i started to do like car reviews and especially new car reviews that's what i realized like okay that's where the money is and that's where the audience is but you make jokes sometimes where you're like like for example i watched your i i'm i'm i'm thinking about buying a defender started a new one and i like watch your video on it and you might make little jokes you're like one day when i'm able to afford blank i'll get it and i'm like seeing your videos i'm like man i think you could i bet you're making like you know at least low digit millions per year without cars and bids i have to imagine this was significantly more lucrative than you like the vibe that you would joke about four of but on the videos but the thing that's i think important for people to understand there's there's there's two components number one is you never know when it's gonna end and so like i yeah i was making a lot of money but you never know when suddenly a comp competitor shows up and it can happen in a couple of months and suddenly you're now third fourth fifth in search and things are slowing down and so you never really know like what that day is and so unlike maybe an attorney or a doctor where you had this job you make a lot of money less than i was but you have a lot more job security over for long term for me it was like yeah i have a lot of money but i saved so much of it because i was always just terrified that you know i never knew exactly what was gonna what was gonna happen what about a money did you feel like you kind of like you made it or you looked at the number and you were like i can't believe this is mine i have this where where was the milestone for you that it was kind of like your holy shit moment not until we close the deal with the with churn blue i i i i just never earning on on an annual or a monthly or weekly basis like it's just never to me like that's just there's always up some some fear in that you know like you're always just a little worried that the tap is gonna turn off and so there was never a moment where i felt comfortable like spending or sp on something which sam goes back to your point like yeah there were times when i said if i could afford this i would buy it but like i probably could have afforded it but could i have afforded it and then my business and then youtube slows down and then i have to deal with the depreciation of it like a new lamb would be cool right but if that loses two hundred grand in the first two years i couldn't mentally justify that same with a new amg wagon i've always wanted one that they were a hundred and fifty thousand dollars when they were new well was i comfortable losing fifty grand in a year mentally no because i was always afraid the tap might turn off you know at the youtube channel did you and wouldn't originally when you launched cars and bids i was a big fan of bring a trailer bring a trailer is similar to you different different audience but i think i heard rumors at when they sold it was like three hundred million dollars and when you go to bring a trailer dot com it looks just like a blog like it's a very like it it doesn't look like a sophisticated business it when in reality it it is and when you launched i was like yeah this is awesome but of course well a lot of like critics were like well but it this this thing already exists and so like what insight did you have to go down this path and also who did you partner with early on because i don't think that you're a tech person right no no not at all as you can see from my video editing and and you have a usage of imovie no yeah bring a trailer is it does exist and they're huge and they were huge then and they're even huge now and that was the hurdle what insight did we have none what were we thinking in retrospect i honestly wonder like what what was going through a mines thing and we could compete with them the only insight we had was that we had heard i love bring a trailer and i think they run a great business and they have some great cars and i have sold cars on there and whatever but i we had heard from that there was some dissatisfaction i think at the end of the day bring a trailer had gotten so massive that like stuff was taking a long time to get listed there were like you said the quality of the the it's a wordpress blog ultimately it had call it caused people some issues y and in sellers and buyers and and the functionality of it everything and we kind thought to ourselves hey we can do this in our minds better and we can make it moderate and so one of the big things that was our focus was doing cars just from the nineteen eighties and up like more modern era cars we we thought hey if we come with a modern website and of focus on a modern audience maybe we can kind of exist in a sort of a different space than bring a trailer where it's like more millennial the younger people focused on these types of cars and i think that that has largely teased out although now we're starting to kind of eat some of the bring in trailer cars we just posted a lamborghini on the site today like we're going down that road a little bit more and who who did you partner with earlier on i mean when i was doing research for the original pod i remember i went the person's linkedin i was gotta figure out who he's working with like so yeah what was that relationship and we know how did it come about you know it's an interesting thing i get i had my email addresses isn't in all my videos it's like a yahoo it's just it's out tomorrow yeah yahoo yahoo right and to be clear like my personal email address is not on yahoo but that's the email address for all the people who gonna send me emails because as you can imagine i get when you post your email address that publicly you get some weird stuff going on you yeah people think they know you what's it called people you know we get that sean and i get all the time what's it called the para social relationship right that's exactly people email me and be like hey man i'm making eighty four grand a year i got two kids one of them in private school thinking about leaving my wife what car you think i should get and i'm like what is that's right but so i got so i get random emails and so a a viewer emailed me named blake and he said hey i know i know we live close by in san diego i have this car you ever you if ever wanna get dinner and this is before i had a a kid and i i would i would meet up with random re i did this many many times probably a hundred times i met up with just random people on the internet just it was how i made friends when we were moved to new cities and so i met up with him and i learned that he did something in tech which is how non tech people view all tech people you know it's so and so it hit me that i kinda wanted to do this only a couple of months after a meeting and i called him and i was like hey i know you do something in tech can we do this and what do you think of this and he had actually just sold the car and bring a trailer and kind of recognized some of the deficiencies and he said yeah this is a great idea and so we used some seed money from his company to kind of just get get off the ground and get started and then we launched and and right away we weren't quickly earning revenue and quickly profitable was any of the what was the split so i always wanted this about creator kind of businesses where it's like are you just promotion or do you have to do anything with operations are you do you have to put in money what's the equity split how did you guys decide kinda roles and then the the ownership split it was tough to decide and there was a lot of back and forth and it kinda almost killed the thing but i ended up with with sort of a substantial majority because i was even though they had put down the money i was coming with the audience and one of the interesting things i think about these businesses you'd mentioned bring a trailer in how could you compete with it you would be shocked at how many other auction sites have shown up and failed since we launched mo most of them never even make it on anybody's radar or of course we watch them like a hawk because it's like our business but you'd be stunned at how many of these have shown up and we learned that like you can make a great product and that's important and we did that but like having an audience showing up with an audience is so crucial for the success of this and that's what caused all the other ones to fail and so the as a result of that i think they understood that the a large portion of the value at least initially was me and so even though there was sort of a a tang in it i ended up with with the majority and yes i ended up doing an enormous amount of operations work like i was personally the first few weeks i was approving or denying all the cars that got submitted wait we didn't know it would blow up so much right away is what did you a thought i think you got a thousand in one day right it was like the craziest day of my life we got thousand and you like a you give like a three sentence description of each car i yeah that was another thing what the that hell was i was thinking marrying myself to that idea but what happened was when we first launched we had this we had this idea that in order to attract sellers we would offer a thousand dollars for the first fifty cars on the site and five hundred dollars for the next fifty cars on the site it was a brilliant idea it was it was spending whatever that works out to be seventy five grand or whatever but it was the greatest seventy five grand we ever spent because we got so many submissions right away however then we had to deal with them and boy was that oh the day and it was all me doing it basic it's a nightmare and what's the what's the business model the business model is you probably if i i i don't remember exactly but is it that buyers buyers of cars have to give you like three or four percent or five percent of the total purchase price that's right sellers pay nothing buyers pay four and a half percent and now we've got a few other kind of drivers of revenue as well there's a shipping component we just launched in inspections which is really cool sellers can get their cars inspected which we have already seen increases the number of bids and the numb the sale price and everything so that's i think gonna be a big benefit going forward but mainly it's that yes that the we get this buyer's fee and then of course we've now rolled up the businesses into one business that the youtube channel and the auction side and so obviously my content revenue is a is a part of the business to you and and you did i i believe in two thousand twenty one you did like something like seventy five million in gross sales yeah that feels right i should it's the numbers but yeah it looks like the first month so you get this immediate surge of of of listings but you know getting a marketplace off the ground could be hard but i i i suspect with your audience and i kind of just took off probably fairly quickly what what do you remember anything about that first month what what were the numbers oh yeah the never car was your car right the first car was my car that's right the first car was my car and i've sent sold four or five although i haven't bought yet i gotta do that the first month was chaos i mean it's like you hear from any startup founder that who's successful right which is that that that it was absolute chaos we had we had the good problem of not having planned for what would come the success that came but the bad problem of then having to do it on the fly and we were hiring people like talking to them on we didn't even have an office it was covid and we launched in june of twenty there were no offices we did this we launched the whole business from med back patio and so we're like talking to people in the pool i mean this was the whole situation was a complete disaster and that month was definitely the most chaotic and most ridiculous of my entire like the first two months really and we started to build more of an infrastructure and more of a team and that kind of started to make things easier but i was still like in the ground on the trip in the on the ground in the trenches is doing everything until the churn investment came and we got a little more cash and we could finally start like putting people in their roles and i could go back to my biggest asset to the business which is of course you know doing talk a little bit about the sale how'd that come about how that's a high stakes negotiation probably the biggest hand of poker you've ever played tell us some fun stories about the the process and then the say the ultimate sale what what went down you know i was really lucky that i had blake who who has been in the kind of the business world to startup up world before and sort of held my hand through the process because i was just a clueless i mean at the end of the i make youtube videos for a living like i shouldn't be involved in any sort of high eight figure private equity deal like that's not where i live you know i hate people so they came to us and and and by the way we hear your fidget spinner or whatever you got there on the mic a there you go you're your gee this is this is a toyota mega cruiser we they came to us and you know we had got as you can imagine we had a lot of people reach out to us because we had kinda grown and it became clear quickly and then the car market started to blow up and all these pe type firms were like we gotta get it of this we gotta on this today and here's this business is actually succeeding doing it and bring a trailer had just sold to hears and so all these other companies were like are we missing something we gotta go and then you know what's what's out there we could start in ourselves are this we are getting a lot of reach outs but we viewed it as like kind of bs s we were like we're too small to make this make sense to anybody and so we kind of ignored them all but the cher group was really persistent and finally they kind of got interest to us through a friend and i thought to myself i can't say no to this call that came through a friend i'll just take it every ten minutes and i'll hang up i took it in the car and but they told me the most interesting thing i wasn't familiar with the churning group but they told me that they specifically worked with creator led businesses and that was a huge like light bulb moment for me because my big fear of working with eddie pe or vc companies they're gonna come in and they're gonna say we gotta change this this and this on your youtube channel and it's gonna look like this now and this is how it's gonna work and even if it was a big payday for me i feel like i didn't wanna have to explain to someone how youtube works you know like i just wanted i felt like i could do it better myself but these guys knew already how it worked and they were gonna be like your your audience it's already working this isn't how we don't wanna screw anything and that was a big moment hearing that they like specialize in this and so going forward that it that just sort of began the conversation and one thing led to another they kinda went through here's how we might do it you know we kinda of gave them some vape basics they gave us a term shade and it it it came to fruition were you able to take money off the table or did to go to the go to the business yeah no i took i took money off i bought that per gt and and so it was a nice it was a nice situation sure to be able to do that especially after a lot a lot of hard work and actually in the end i feel like this is the best time because i got enough money that i can kinda show a little bit and i swear there's something nice about that in terms of running and operating a business like this you make way more money when you have that like when you could chill a little bit you know like the less you want it the more you get it i feel like that's true like i feel like i'm i'm more relaxed i i focusing on like myself a little bit more and then i'm in a better mental state to like make better decisions and do more things and in the end it's actually been beneficial even though you would think it would be the opposite if you're chasing money you'd you'd work harder and maybe i did work harder but i think i'm working better now have you ever heard the phrase trade a mean keep keen so like i remember what i was when i was like sixteen i was like i was telling someone was like i wanna meet i i was telling my a a friend a girlfriend who was like this really pretty girl i was like man i wanna meet more girls that she goes you gotta treat them me to keep him keen you know the less you want it the more you gotta get it and i was like oh thank you like so i tried way less hard and i got labor girls the same was true with money i treat them i treat it mean and i keep it keen you know that the money comes to be the more than want that sounds like something an aunt would say the no fourteen year old is is hit me with that quote when you say i wanna meet more girls yeah she was like a like a someone like like a neighbor and you know she was like alec like at the time and yeah and i was like man i'm trying to try meet these girls i'm i'm i read the book the game i'm doing all this stuff i'm trying to i'm trying hard and she was like you gotta treat me to keep the team she's like he's got care less you don't do nothing we're still using that phrase all these issues like it's still relevant it's alright right how does this work though like if i'm i this maybe a question for for mike and those guys that turn but like you buy a creator led business critter wants to go chill on the beach now you give them give millions of millions of dollars but you need their face still what's tied to their face is they're like a long transition plan where you you it's like blip where they just changed out the guy a different guy came in and i started wearing the stuff on youtube and everyone in the comments is like hey that's not blip what's the point you know i've been on i've done a a few podcasts and interviews and all sorts of things with after this deal is closed and you're i think about your question constantly and you're the first person on one of these who's actually asked it to me because yeah i think they're nuts i i truly think they're crazy like if you're really like a best answer if you really think about it like like the whole it's a great idea when it works and for them it's worked wonderfully and i suspect that relates to the diligence they do on the creator like they they know that i'm not gonna do that right because they know me they got to know me through this process it took like six eight months and we really got to know each other and they realized i wasn't about to just bail and ghost sit on the beach or do something insane like start saying crazy stuff on twitter and get canceled whatever they knew that but like i could like i still if i were them i'd be terrified like they're making massive investments into businesses that have dudes like me who could just go off the rails one day and i think that is a crazy business model but they would torque by saying hey we do the diligence but also like this is how businesses are gonna be like creators have these audiences this is where people want to get their stuff whatever it is kitchen products cars doesn't matter they wanna get it from people who they love and who they care about mister bi and all that stuff and so if you're gonna do it you gotta take that risk and but the benefit is you don't have to spend a lot in like paid marketing because the audience is there and they want to be there and so there's like a huge benefit to that but also a very scary potential product we've we've had we've had mister beast on the pod we recently did an episode with danny austin who who created a a hair hair hair care brand basically a scalp brand also doing really really well what creator brands are awesome to you that you you think they've done a good job in and is there anything that stand out or you took inspiration from that's a good question you know when we when we launched this when we kill with the idea and launched this in the summer of nineteen it wasn't as common like kids having a creator kind of pivot into a brand was like less of a thing a lot of guys were doing a lot of guys say guys because i was car people but just generally people were doing merge that was a big thing and some of them even had lines of products whatever but they the pivoting of doing this has become more of a thing since then and so i wouldn't say any of them were necessarily in inspiration it was more that i was just terrified that i had this giant audience and if i didn't do something with them they were gonna start to go away eventually and i had to do something and so that it was more based out of fear and anxiety then like than like being inspired by myself which is great but obviously since then a lot of others have come and i give this advice to everybody i know everybody in this space all of my card creator friends i tell them like start a business start a business start a business you never know when your audience is gonna go away please like take your audience right now and start a business do something and they they look at me like i'm not some of the time because they're like what do mean i'm already traveling five days a week filming and doing all this stuff at editing late at night doing i you know writing scripts how can i start a business on top of that and my answer is like i don't know what you gotta you gotta figure it out because that's the that's the next way to take what you're doing have you seen that i wanna ask you about two ideas have you seen have you guys seen what's it called exotic car hacks i think it's called no dude it's just the the guy i i think that he's like playing a douche on tv i think he's like trying to be an asshole like this his so his all he's definitely this guy's is like a a total jerk but he he's got this course i think it's a course i don't know if it's a community or it's a course but you pay a little bit of money and he teaches you how to hack exotic cars which i have not taken it i think what it means is like you buy a car that's like four or five years old usually around the twenty thousand dollar or twenty thousand mile range and then you drive it for one year and you could sell it and you have hopefully only you know you you've mostly broke even i think he also has a thing where you can like become a licensed dealer which i don't understand how that works but i heard a rumor that he sold the course to pe is that true or totally made up i don't know i i haven't heard that have you seen that sean you look at it as a guy now but his his youtube banner is like tim as a grand theft dollar character so that's that's solid to start and then i think you're rights it's basically like how says learn how to buy sell and trade exotic cars for refund and profit which is honestly it's a good good niche in fact my only criticism of this skies is he doesn't look douche gucci enough like once you go into the video he's just like a guy wearing like a v neck he doesn't look like yeah he's just kinda like like no dude he's like i watched it be done he's like ten times more jewelry than then he's wearing like this guy like he needs to piss me off but also make me want him right like that's the trick well he was driving a land rover defender and he goes see the problem with the land rover defender is my watch is worth five times this defender so audio he's a verbal dude he goes even though it looks cool i can't decide if i'm poor because five of these still wouldn't equal the price to my watch well i think more people should do this i so so doug r one of the companies that i built we got bought by twitch when i was at twitch you know you spent a bunch of time on twitch and you see what people are doing and it was like everybody's kinda doing a very similar thing it's like you know there's like two classes of people there's like you know really good at the game or a three classes name really good at the game that people watch them because they're so awesome at the game and they guys they have no personality people just like them because their aim is good and then you have people that are super cute right hot girls they do well too and then you have like the third group which is like super likable like kind of the group you're in i would i would say where it's like they're not they're not like the most technically good at the game but they're likable they're fun they play a they're called a variety stream they they stream a bunch of different games to keep an interesting good good fan of interaction and then there was one guy that just took it in a whole different direction this guy doctor disrespect have you seen him yeah i've heard of him so he created a whole character he comes on and he he himself was like a college basketball first he's like six eight so he's this huge guy but he wears this like mu wig he wears like a bullet bulletproof vest like a red bullet bulletproof he looks like a character from the eighties and he created his day he he created his thing doctor dis disrespect and he has his like he's catch phrases he was basically a wrestling character so he basically was like the rock where he would he had this persona and he had these catch phrases and then his life became a character his wife became a character like if you would come on the screen like you would never see her only her hand and she would feed him while he was playing like feeding him grapes basically and he would do everything ridiculous and then to add to that he would like go sit courts side at an nba game but trust fully as doctor disrespect and that investment of like that five thousand dollar courts side seat was actually really valuable to building this persona this brand of like and he always called himself in the nineteen ninety four nineteen ninety five two time blockbuster nba jam whatever like champion like he's got these like phrase that he would always go to just purposely trying to be hate yeah just try to be like exactly he created a a whole character and he just stayed when state you're floyd when floyd may weather became money may weather exactly like i'm i'm going full heel exactly but even more like it was more like wrestling because he's got a costume also like on top of the whole thing and i actually think that for content creators it's surprising you don't see more of this like yeah that's such a good point there are these archetypes i can wrestling you have the the the faces the good guys you got the heels the guys that are intentionally bad guys that are gonna get a big following because you'll love to hate him floyd may whether they did this in boxing he was not making any money and he he became floyd money made whether this obnoxious arrogant you know money in your face guy that he started getting really really popular because people wanted to see him lose and that's there's the guy that you seen that did the same thing he he's basically about to get cut the told him you're too boring we're gonna cut you and so that night he went on and he just started saying all this offensive stuff on the microphone against brazilians and the this one fighter and whatever and they were like well now we gotta keep him to fight that guy because he just created a feud and he's like this guy just took it to the like to you know to level ten of being this heel i i'm surprised there's not more of this on youtube you know the best car guy who's doing that right now is this guy w diesel have you ever seen his whistler diesel i heard that he's a sweetheart by the way there is no car content creator who i like more than whistler diesel i've never met tell tell sean tel sean does dude it's the it's like mister beast but like for cars and he any he just does things that make people hate him so he buys a ferrari to destroy it and he put it you know you you you can buy those as an example you know you can buy those garage bubbles like like boomers have you know they put their old corvette venom inside their garage it's like a it's like a an inflatable bubble that make sure nobody ever touches the car he bought one of those for his ferrari and just started throwing stuff at it ladders and shovel and and sled shaver sled hammers saw just see if it weren't it would off road the ferrari he put giant twenty foot tall wagon wheels on his tesla i mean all sorts of just dumb stuff and i just am obsessed with it i'm like this is the kind of content i wish i was making how does he how does this guy afford it i assume i assume he's doing the same thing that mister beast is doing where he's taking basically all of the money that he's pulling in from revenue and from you know placement ad placements and just putting it right back into doing board dumb crap like keep we dropped the g wagon into a house when he was in the g i mean everything it's just incredible it's incredible content there's what are some of the titles using thirty five thousand dollar nike air airbags as work boots so he bought extremely rare extremely expensive shoes just great lying around in the mud with them doing work there's extreme school bus off road it takes a bus and he's just like flying around but it's also number one so i i guess that's a series i guess there's gonna be a lot more of those to come driving a tesla upside down parenthesis ten foot tall wheels okay i don't know what that is that's that's amazing each of these has like five to ten million views so very incredible it's incredible content and he's just this kid from like indiana or like rural pennsylvania he just if he wasn't doing this he'd be like driving a truck you know but instead like decided to become hateful on don youtube and he's killing it am i love yeah he's love to see people hate it there is nothing more fun than than these people i that guy so you're irresponsible and it's like hell that's big fun it's youtube yeah you're supposed to be irresponsible it's supposed to be little like like a two hundred and fifty thousand dollar g wagon and which is like everyone says it's an off road vehicle but like no one drives a g wagon off road and he like you know destroys it like something point where smoking and he just annihilate this g wagon how much revenue do you think that this guy's channel makes so i wanna know if he is if he is putting all of it back into the videos i wanna know how much that budget is he's getting twenty million views a month so i suspect he's probably pulling in you know yeah one to two million a month and then he does add placements and they must get tons of money because his views get so his videos get so many views wait at twenty million views a month do you think he's making let me let me reframe a million it's in i don't know in in his in his world i don't know because his audience is get as i suspect very different from mine my audience doing car reviews is really high dollar content because you're in market car shoppers and that is a very desirable demographic for advertisers whistle diesel probably there's a probably a lot of kids there's probably more foreign audience than mine so probably doesn't make as much but he's priced by doing alright and plus he lives in the middle of nowhere in like world pennsylvania so his cost of living is like if he's good what are stories he's damaging what would a good cpm be from adsense for your youtube video that's a good question i don't remember anymore i actually calculated cpm in this completely different way because i never understood why it was views like dollars per thousand views it never really made sense to me so i started calculating the number of views i had to get to earn a dollar and so good for me was a video that broke a hundred with the hundred marks so less than a hundred views to earn a dollar and there were there were a lot of videos especially in december when ad rates were strong that we're that we're pulling in that that's so funny of it that's how you calculated that makes actually makes a lot of sense but that makes sense to me yeah like i feel like everything you've told me so far is like you just a guy like sort of using his intuition like like you you're just like well like like i had a friend that was like i had a friend that would do this he'd be like you know it like he would keep like his money like instead of like you go to a bank selling a bank account and like oh you should invest it he's like no i have three shoe boxes and like shoe box one is spend money and the shoe box two is save money and she he like credit his own bank account in my dorm room and he was just like yeah like you know but you if you're gonna move one to this box you gotta put two in the other box he just like i'm like dude i think you're actually just using the normal like personal finance rules but you just are but you but him backed into the you backed into them like a guy like you know a caveman like just sort of discovering fire here that's probably true for me but i i will say like in my in my view that's kinda how youtube was it from like thirteen to nineteen the before like a lot of big businesses started showing up and really maximizing the hell out of everything i think it was a lot of people just kind of randomly using intuition to like make decisions and it was like okay that video did well so i'm gonna try this video instead of like really thinking through okay the thumbnail should say this that this pixel and all that which is how we a lot of creators do it now it was a lot of just like let's give this a shot and for some people that worked out and those the people that you end up talking to and for some people it didn't and those are the ones who sizzle out did did you and do you now have a video team i read somewhere that you were editing up you're editing them up until cars and bids and of now you just have an editor but like is that true or do you have like a booker because i know you're on the road or at least you said one annual wrap up you're like i traveled like you know most weeks yeah well when i lived in philly i was traveling a ton because the weather but now i'm in california it's gotten a lot easier yeah so it was just me so i launched the channel in thirteen we went to two videos week in sixteen it was just me up until we launch the royal the royal you're say we yeah we we i my family i i think of my wife as part of this because boy has that been a journey for her but god so so i launched the channel in thirteen and there always been kind of people around friends who helped shoot things that kind of thing so there's a week component to that too but mostly it was just me and then in march of twenty when we all launched cars and bids i realized like that week that i was never gonna be able to edit another video again and so i called a guy who had emailed me like a year before like hey didn't editor and i always kind of ignore those emails and i was like are you still available and can you start today and his answer was yeah and he's still my editor it's been enough over three years you just had a baby and but now we have more people also because we're gonna start doing more content and so we hired like a big video kind of content manager who's gonna oversee i think it's gonna be multiple channels mine like carson and bids channel and then like new creators come in and stuff and i just don't have to wherewithal the bandwidth especially because i wanna continue doing what i'm doing and i just don't really have the ability to like also manage a whole thing in a you guys heard of a more plates more dates have you know who that is to alright so his name is derek he's probably maybe as famous as you but in like the fitness genre he's like on joe rogan stuff whatever yeah and he's has a great video but his video a you don't know his last name you just know it's derek at more plates more dates and b his videos it's just him like on a camera kinda like are right now but it's just a plain white background like it looks like you're just at like like he's in like a college dorm or he's just like in his house just goof around but his videos get millions of millions of views and i heard a rumor that now his businesses are making many many tens of millions a the year in revenue but the room that he originally started this youtube video or this youtube channel it was just like a like a shitty old apartment when he didn't have a lot of money and they took the wall out of the apartment and he has since moved to a significantly larger very nice home but they tried to transpose it so it looks exactly like the old one and that's kinda like what you have to do and so like they don't want people to think like oh derek is like killing now he's unbelievable and that's sort of like i imagine you've kind of locked in into this situation where it's like oh the my whole stick is that like i'm quirky in the videos aren't well edited therefore i can keep getting bigger and bigger and bigger without like doing anything that sophisticated there is a component of that also that it's worked so like in a sense i don't really wanna change it that much because as much as that is kinda like that that's this the stick it's like also aren't been successful but yeah it's one i one drawback of this and i think about jury seinfeld a lot when i think about this seinfeld humor is all based on a normal guy doing stuff he's no longer and hasn't been for decades a normal guy and i bet it's gotten harder for him to make jokes like hey you ever get to the fbi the private plane and you know when it's late and you're like damn like you can't i so how do you do that and so for me i'm like it's it it hasn't gotten harder but i do feel sad that like i'm no longer like your neighbor who's like here's how you should think of this car because here's how i think of this car now i'm a guy who's got you know a career gt or we'll forward and it's like okay well maybe he's not quite as you know when he talks about super cars being slow it's like we'll screw this guy email because it's a little bit less relatable but i still like to think that i'm you know chris in chris rock most recent comedy special he says i i'm rich but i identify as poor and i kinda like feel that way at to an extent because like this didn't i didn't start this way like i still rem i still wear these stupid clothes because like that's when i wear it's not like i've like sean i'm not like wearing like high end stuff and then when the camera turns off like that's just who i am and so i think to an extent it's still it's still pretty genuine by the way sean a career gt it's like a one point something million dollar car it's like a the car enthusiasts love it it's like a lot of people stream car doug but you're the type of guy who like i imagine shows up at million and a half dollar car wearing in cargo shorts yeah yeah a white t shirt that's dirty and old due balance he's got like you've gotta be the only guy of over three and a half pockets per per per per like is exactly where i drive every everywhere i go i wear my stupid shorts and t shirt i'd like you can think what you want i'm driving career t shirt yeah and i don't know if you've seen this sean but on his videos the true fans they'll put stuff at the top of video like doug the type of guy who lick his finger before he turns the page on his ipad like like he he's got he's got think of like this geek like cautious person which is probably accurate to be honest i just love at the end of the day people are like the quirks and interesting what a great idea like this wasn't an idea i really just love like seeing how buttons work in cards like that is genuinely and you know what's funny like i shoot all these videos now for the site you know we're selling cars on the site and they're new cars that i have gonna have big audiences and like i show up to film and i'd like still have this feeling in me every single time shooting an acura ns x right after this i still this feeling like i'm really excited to see the quirks of this car like it's still in my mind after all these years and so i feel like i'm probably doing the right the right job does it well how does it feel to be wealthy now after after grinding that to this for so long it's better than before it is it is definitely nice aside from that car i didn't like splurge on anything i kinda like live a certain life and that's sort of how it's gonna be but but it is nice to have a little i think i am a little bit more anxious about money than a lot of people and it's nice to not have any of that anxiety anymore and i'll tell you it came at the perfect time because i just had a boy and like it's amazing to be able to like detached and just like be with him without having to worry about like grinding for the next video every little dollar or know but i placed this thing perfectly in this video it's a it's like in an an amazing sequence of about do you think how big is this business gonna get i mean i think i i by the way sean have you seen bigger trailer it's basically like yeah a blog i think it is actually in fact wordpress i was by the way i will time we've been doing this interview i've also just been shopping cars and bids so i'm like currently like my finger is hovering over this nineteen ninety four toyota to hiatus a super custom wagon this i can buy this van for five thousand dollars and i'm very very tempted to do this this is pretty sweet look van i don't know why i want this but i really really want it it's awesome this sites awesome i'm looking at you have this like three wheeler a van hall because i was looking at a more a morgan three wheeler or do i need to close this tab it's is buy or close the tab those are my two options right right exactly that's kind of the fun of it well you you bigger trailer which was before you guys it was basically just a blog i don't know if you know the sean but the guy who started his name was one guy's name is randy but the other partner was gen underwood who started mailbox yeah that's that company that's sold i think for a hundred million dollars pre launch to dropbox and i emailed him because do used to have throttle yard which was that for motorcycles it they it had all the stuff and i was like tell me about this business bring a trailer and he says it's the hardest log like it was the hardest thing ever to get going it took years and years and years and then i heard a rumor that it sold for many hundreds of millions of dollars do you know what it sold for doug i have an idea but i don't i'm not gonna speculate on randy business wasn't too private equity or who bought it hears first media bought like half of that is our understanding am i off in saying that i that like it's probably valuation was in the hundreds of millions but i don't i i don't know exactly how much anybody ended up with or whatever but but that did well randy killed it they're killing it now the the the sale was was but by the car business standards the sale was relatively early in the sense that they sold kinda right before things went crazy in twenty one and they've ramped they and us i mean as a function of this market that's been so crazy have ramped like crazy since then so i think the business is worth quite a lot more now i suspect what do you think is gonna happen with you guys i mean do you think like are you thinking you know this is a a a multi billion dollar opportunity i don't know i honestly true i never thought i'd get here don't you have to make it that now if you if you i i think you sold half i don't know what you sold you sold it's just said majority majority for forty million which i i you know that puts the valuation in the sixty to eighty million range i imagine i mean you need like a i imagine they're looking for like a five hundred million plus outcome then i think think we'd don't be happy at five hundred million yeah i don't i but and i think that there's a pathway to get there and frankly that i think bring a trailer show on that and i think that also the reality of this space is that this is how it's going like the internet made it easier to buy and sell cars obviously it used to be in the newspaper and that was kind of a disaster with low information on both sides and everything and now the internet shows up craigslist shows up that's one thing and now people are starting to realize that there is significant value in these auction sites because sellers can amplify they can get you know to a much larger audience than they code on their own website or an auto trader and buyers can get a larger selection frankly then having to visit every single dealer website and every single whatever or or go to physical auctions like me and those are you know what are you gonna show up there you know like that's not realistic for a lot of people this is kind of becoming the new wave so i honestly don't know i think if you had asked randy eight years ago he never would have thought his business would have gotten this big and but this is the market is growing along with these businesses another interesting person in your space who i think that you have a feud with but i don't know why but when sean bought his car i think he d he watched your video and then he dm this guy named car dealer guy is that what it's called car dealership guy car dealership guy so basically the story behind this is sean and i have been obsessed with so sean and i are both popular on twitter we've been obsessed with this idea of like look there's gonna be a billionaire youtuber mister b sent lisa is getting there might be around that there we've seen that happen on facebook we've seen billion dollar companies start on facebook we've seen that on instagram no one said it on twitter but it will happen and in particular we're are interested in these like there's like these guys called like the guys so there's like the strip mall guy yeah talks about investing in strip malls there's yep the watch guy who talks about old watches and we're like what's gonna happen with these quote guys like what are they what are they gonna do and then there's the anonymous car dealer guy and i think sean like dm him asking like which car should i buy and he told him to get the cadillac and then you watched your review and then he just wired some guy money and got the cadillac what do you think first of all i don't know what i need i said i said i wanna buy this car i'm looking for this car can you find it for me and buy it for me and get it to my hands and i don't wanna do any work and he did he did exactly that okay here's here's the they'll i'll tell you the genesis of the feud and then i'll i'll tell you what i think of that the the here's the thing about success on twitter for for one of those guys and i love all those guide tweet twitter i think they're all really interesting including dealership guy but the problem is in order to be successful on twitter and i have a suspicion that this is even more true in the new age of twitter you gotta be really controversial and you gotta be pretty like i wouldn't say bla but you gotta be like out there with like your takes and your opinions because that amplifies more and i think facebook found out years ago that like they can do that but that doesn't necessarily lead to a great community and a lot of times there was resolve this election misinformation and all this fear monitoring and so they like dial back some of that and it sounds to me like twitter right now is actually magnifying it like it seems every crazy take is at the top with all these engagements and that's what they're trying to maximize for and the problem that i have with cardio dealership guy is that like his if you read his post some of them are just like the most insane through my stuff you'll ever read like the reason we got into the feud was i he posted like ford has done this crazy thing they're gonna go out of business it's gonna be the worst thing in the world and i'm like this is this is so insane and i went into the data of what he was talking about and ford had to do some big write down on some investment this year and so their profits were low and he didn't mention that he only mentioned that the profits were off eighty percent compared to last year and it was like maybe a little bit say like he'll say like lease lease i forgot what's it's called when you can't pair lease but link least deli is like at this time which is the highest it's ever been which means in four months something like everything is gonna blow up and yeah and i think the problem i have with all of those guy accounts is precisely and so i i called them out on this ford bang and we got into a little a little tiff and unfortunately for him everyone who was replying agreed with me once they saw the data and so he blocked me and so and then but and then i realized though i'm not the only person he has blocked he a lot of my card journalists friends who i suspect also tried to add context at various times he has locked them also and so what i suspect happens is he's like kind of tried to create a little bit of an chamber around himself because that's what makes you popular on twitter now if you go into somebody's tweets and you see that they have a lot of like woah that's amazing types of replies they're gonna continue to get magnified and get blown out and i think that people who have a lot of descent it starts to become a little bit cloud and but if you see somebody as like a real icon where everybody's agreeing with him then it continues to make and seem more and more like elevated and i i suspect he's block people and and so i i in an in an idea i like the idea of that twitter account but i think in order to be popular i don't i even dislike him i just dislike the concept of in order to be popular on twitter you kind of why have to just keep going controversial and these crazy takes and that's really the only way to like make it work and i think that that's less true on the other platforms yeah i i think true we have a friend named nick who owns or part owns an agency that outsource a lot of like assistant like executive assistant work to the philippines and he'll do these tweets where he brag about paying his workers five dollars an hour and how that empowers them and and everything like that which like is or is not true i i imagine it is true but he says it in such a way where he knows people are gonna get angry and share it and at at the bottom of the tweet you'd be like by the way if this actually interests you you could like sign up here and so he'll like tweet something that gets like it'll go it goes viral every time like it'll get like you know fifty thousand likes and like you know three or four or five hundred quotes of like people saying this guy is such a douche can you believe how tone def is whatever and then he'll like text us he goes made fifty grand a day exactly that's a that's the problem i have with twitter at least right now i think it's definitely going to more of a controversy sells this kind of thing you can't just be like a nice dude and do well on twitter right now you have to have like takes that are controversial and kind of ridiculous in order to get anywhere and i'm just know it's so shame i wanna ask you one one last inside baseball question which was sean you probably don't this probably doesn't entirely interest you but maybe i think it would for doug have you noticed that a lot of car museums are profits so for example there's like the barber museum and i think alabama alabama yeah where so it's a non nonprofit you can go on and like see their financials and everything and i have a feeling and this is like an interesting tax hack but i don't know if it's true i have a feeling what they do is they sell a business sort of like we've all done and what you've recently done doug and they put their money i think in some type of like donor advised fund which is like you can give away a certain amount of money to certified nonprofit and then reduce your tax burden and i have a feeling what they're doing is they're setting up their car museum as a nonprofit and like the barber guy i believe he set up the barber museum after he's sold i think like a dairy company for like a billion dollars he had like a milk and dairy business i have a feeling what they do is they make a big sale a big equity sale on their business and they put a certain amount of proceeds into a donor advice fund of which they been put into a non profit that they own and that's where they go and buy all their cars and they let people come and see their cars and whatever i have a feeling that's what's happening i don't i don't know i've just been like looking around this i think that's what's happening there's another guy who i think you had on he's his youtube channel like here's my twenty million dollar car collection he's a young guy that has a tire store and he keeps saying in his youtube videos i buy these cars so everyone can enjoy it and i have a feel like he's doing the same thing as well as talking about who i think who garage i i can't remember he's in san diego he has a tire store it's an interesting idea it's an interesting idea i think i need a larger exit before i can make that happen but that is a great place to to a great way to justify a vehicle collection well i i think it's not that you donate the money i think you have to donate the asset or your shares to the da first but if you but if you control it and you work in the museum is yours is what do you think just asked i asked bard the new google ai said explain how rich people use nonprofit museums to avoid paying taxes here's what it says it says that a a way that rich people use non nonprofit museum to avoid paying taxes to create a donor advice fund da a da is a charitable giving an account it allows the donors to make a one time or recurring distribution of cash or appreciated assets and receive an immediate tax deduction but so basically the donor donate art too like for example donor donate art to museum they receive an immediate tax deduction for the full app appraisal value of the art however the museum does not have to sell the art and they it can instead display it as their own collection they can avoid paying capital gain on the on the appreciation of the art and so i i think i've seen this where people basically have like a quote unquote public museum like in their backyard your hard it's like and i wonder how who what who dictates yeah is monitoring the the price but also like how how many hours does the museum have to be open to justify actively it's forty one checking on yeah forty five minutes a year like like could you say that like because this is doug porsche it is now worth an additional twenty percent increase you know what i mean like i wonder i wonder like what the appraisal values is but i had a feeling that's what's happening which seems like a wonderful hack for gardeners because you can now totally i would that mean that your your purchase price is effectively like thirty seven percent or however whatever your your taxes is fifty percent what i've been to that barber museum and it is quite an operation and so if that's true there's probably such a massive spend at the beginning to get if you think it was it was fifty million i believe i went and looked up his all his numbers i think he seed funded it with forty or something million and it makes around fifty million a year and ma'am it's crazy nonprofit to can go and look up all the information yeah there's like i think there's the peterson museum in la there's a few other ones and you could actually go and look at all the you can look at their financials and you could figure out because i that was my dream was i was like if i get you know a five hundred million dollar exit i like it would be off is what i'm do is this playground but yeah i've already done all the math and like looked into all of this that's what we gotta do that's an interesting thing never considered it but will in the future well doug we appreciate you coming on i hopefully you realize i'm i'm legitimately a huge fan so yeah i appreciate that thank you talk to you and maybe sean's is not exactly a car guy but maybe he will be coming i appreciate that i legitimately have only watched one of your videos but it did lead you to buy a car so you know good enjoy that escalate it's gonna be great oh well it's only got a sixty six on the doug score now i'm thinking that's good be maybe i should be good the the best car ever got like a seventy three this six car is higher than it and so i'm like am i the kind of guy who just buys the seventh best call but fall for like luxury suvs i bet it's at the ver it it is probably my favorite if you're gonna go down that route it's a that's a that's a bit of a risky car a driver on the bay or where everybody else is in electric cars you're getting like twelve miles per gallon you know oh yeah i love it it's but it i asked him doug i go so do you have like the self driving stuff was like i don't know do i and i was like that's like the whole point of that the whole point that's the whole point i escalated is that i like drive for you isn't that in the bay that's what you want the point the point of it is that it fits multiple car seats and as huge amount of trunk space that's that's the point actually by one you didn't even know i'm not trying to self driving car might about cadillac the system you have in that car is the best system of all of all it's better than tesla self driving how is that possible absolutely sure un because tesla cruise the cadillac system lets you be totally hands off tesla system is not even an i would say in the top four anymore but cadillac system is especially good it lets you be fully hands off as long as you want provided that you're looking ahead you can be hands off and and you have to be on a map road but that's like every highway if you're if you're on a map road which like the five and you're looking ahead you can just sit there and yeah but like i won't give you ideas about stuff you can but you don't have to be right on you're the car guy guys so let me just do but i have the tech guy i just don't understand how cadillac could possibly have better self driving car software they bought cruz they brought your buddy's company cruz you remember remember that siemens they they bought cruz gm bought cruz gm owns cadillac but cruz is not cruz was not the top of the top right like that that wasn't they they are some up i mean you'll see cruises in san francisco now you can rent a cruise from seen those cruises the intersection they don't know what the hell to do at any intersection have you said driven around san francisco i wouldn't trust it right that's the thing about it the the the the cadillac super cruise system works best on and mostly only on freeway i don't even use because i have a pretty good system i have a numerous mercedes that has a great system too and i don't use it once i get off the freeway i to driving myself and that's true of the tesla also they say full self driving but we've seen all those seen those videos where like correct yeah all the people i wouldn't trust it off freeway we're still in a kind of a wild we you didn't look at the defender sean you weren't you weren't you weren't a defender guys is that marvel movie what do you i know what you're talking about the defenders what what are we talking about here that's the level we're right here with sean i dm the guy and told him to buy me car that's the level of research i did i picked it in lot rap videos dude like that was my research what about a minivan did you consider minivan at all i wanted the minivan my preference was a minivan my wife veto towed it because she was like because i'm just like car cars stressed me out nice cars stressed me out so i just wanted something i wouldn't be stressed about that was super functional like what if we just go the other way but if we just zag here whenever he's zig and we we go get like the most functional most spacious ugliest minivan that i'm not gonna worry about anywhere i could park it anywhere i'm just not gonna care what happens to this car and it's just gonna be this like transport closet for me and my kids mess and that's what i was interested in but my wife was like cool we're not doing that i recommend minivan fans to everybody now everybody with multiple kids i get a has three kids and i was just like you need a van he's like one suv can get i was like you need a van he was like i could get three car seats in my car there's what's a good minivan for me the the sienna is the one he won the one everybody gets right now that's at the toyota sienna that's the one you want slow and it is lame but it is if you have if especially three it up children three numbers three each kids or more you you just have to getting car seats into an suv like it's i just want like the cross virgin car yeah that is exactly bad but cro are cool yeah i'm betting that the that the minivan will make the make a cro like come no you made the right choice with the escalated that's like a hundred thirty thousand dollar suv which kinda defeats the purpose of not worrying about it yeah i okay gave i got over road but i i got veto towed by my wife and had to buy a good car that i do have to worry about a little bit and what what do you own right now doug i didn't know you owned a i another mercedes you have the d my main normal car i have a e class station wagon so an amg no just an e four fifty p dude we had this exit we had this giant exit gallons one you and i went out and bought a used non amg e class station wagon that is who i am at heart you know the real reason i did that is because i love the amg wagon but ultimately i know have a four gt a career gt and then two crazy convertible suvs and my view was i don't need to be getting seven miles per gallon and doing zero to sixty and three seconds in my daily driver it's just not it's i i'm good i've got cars that can do all that and so i just bought a regular one also the regular ones are just as fast now as the a amg ones were only a few years ago so i'm it's it's fine comfortable and this dishes if it's so nice do you still drop i mean i i'm i'm watched one of your things and you're like i drove this car cross country six times in the last like two years why are you driving cross country versus flying oh when the summer we live in massachusetts and so i drive all the way across the country every summer and all the way across at the beginning of the fall every single year i've done this now three times this will be my fourth i'm living in thirty days from today and i we just it's a whole summer so you need a car you need your dog we have a lot of stuff and it's just the easiest way to get everything there until and unless i can afford to buy fly private which i cannot this is that when so by the way i do the same thing i i spent my summers in new york and my wife flies and me and my dog drive there go i've i found another i found another person judge what when will you be wealthy enough to fly private you think when you're gonna feel never you know a cost let me tell you a story this is probably thirty grand from la to csf nsf or la so this is the thing i i we go to second so i so that's like the i'm i'm meant like the polls of the country san diego goes the extreme southwest second is basically the extreme northeast so i i generally fly first class now that is one of the splurge that i do and so a a first plastic across countries thousand bucks or whatever and i'm like thousand bucks is great and i thought myself fun flying first class for a thousand bucks i bet i can fly private for like you know three four thousand i bet that's what i cost this was me of of of naive doug thinking hey it's probably only a few grand more you know what how much more could it be and the answer is i looked it up fifty five thousand dollars direct from san diego to na tucker and so the answer to your question when will i able to fight private never my dog and i will always pile into the car and end up refuel at these sketchy gas stations in new mexico in oklahoma that will be our lives how often are are people recognizing you on these road trips at gas stations all the time imagine no it's rare on the trips and i'm and i'm like i'm like obsessive about getting their like i just go i don't ever stop and like look at people or chat but in life like yeah the time obviously and it's it's always nice it's always good interactions with people well dude this is awesome we appreciate man you wanna shout anything out where people should find you or where to reach you or whatever cars and bids no we've talked about every people can people will figure it out well dude thanks for doing this man yeah we'll we'll we'll pi out your twitter the youtube channel cars and bids and you're the best man i've been a fan for years awesome harley oh i appreciate it thank you for having me and congrats on the all the success even though you've been out of for you know i've never seen a sam like this he is just pho he can't stop he's just like listen man if you want a carp pool cross country sometime time i i've love our dogs can sit in the back we could sit in the front it'll be amazing yeah you need a friend i got a friend i'll be a friend if you need glad to have you other the pod thought they were friends now right would that be fair to say would that be a reach show would that be okay yeah see i i at legitimately i'm thrilled to find someone else who does this drive and we'll we should be in contact about that at the very least i have become like a student of day yeah yeah let we get start there i'm happy to start there we could do that the funniest thing by the way doug we just did a live show in austin and like sam is is sam is like the opposite of this when someone's a big fan of sam they know everything about them they've been a fan for years been following they've they kinda of fallen over them huge turn off to sam oh wait when it's somebody that he he does the exact same thing to other people this is hilarious to me you know i had this i had this happen to me i i meant jerry seinfeld belt yeah i like a year ago and jerry tells me that he watches all my videos and over the at this point i've had people coming up to me on the street for a year like i've had some of the interaction go great some of them don't and i know exactly what to say what what i'm expecting someone to say to have it go great you know and i meet jerry he's like i watch all your videos and i'm like do do you like more i got no say i'm like i can't believe i've screwed this up after having so well by the way i know we keep like we tried wrapping this up and then we kept going so like i just acknowledge that because i actually do kinda wanna to hear about this jay len i don't know if you know about the sean but jay was like car guy yeah part doesn't he have like four or five airplane hangers is that what was it like oh it's i've been there now three or four times it is incredible yeah he's got like four yeah one of them might be an airplane hangar but it's mostly just like buildings it's like in an office park it's next to an airport but they're if they're not but anyway they're giant buildings yeah i would say maybe six of them one is just like a machine shop it's incredible i mean this collection is truly unbelievable one of the what say oh yes hundreds of millions do you think so well he's got a mc clear f one that in itself is probably of forty maybe fifty at this point what i'm mc clear one is worth forty or fifty million now wow yeah it's pretty crazy yeah at his he's it's like his is like a one owner one or car that at twenty five years he told me he paid eight hundred for it or six seven hundred that's the insane to me yeah is yeah isn't the car elon had that he crashed have you seen a sean do you know weather tech is it's like it's like you buy a car and you like get like the mats which is like one of those businesses like yeti where you're like there's no way of cooler company is gonna be big and it turns out this thing's just massive and the reason you know it's massive is i think it's privately owned but they sponsor all this stuff which you have to have a big budget for but the owner bought a ferrari two fifty which the gt yep for eighty million dollars which is like i think the most expensive car sale ever yep and that's how you know this company is killing it that the owner of the privately health company has enough cash just been on an eighty million dollar car that's just gonna sit you know it it's it's ridiculous i mean it's like a crazy thing and so jay has one that's worth forty or fifty that's gotta be in the top ten of like most valuable cars yeah yeah for sure and by far the most valuable like modern car and he told me the most unbelievable story about this car that he bought it he paid six hundred and he told me he's driving through la there's only sixty four of them he's driving through la and he sees another what they driving it this was when we when had bought it and he's driving through la and he sees another one so this is ninety seven ninety eight he sees another one just street parked in front of a house and he's like what and so he goes up and rings the doorbell and meets the guy and he says hi to the guy they baked exchange info we both got clear f1 in la and he told me that the guy calls him a year later and says jay you'll never believe it i sold mine and i made i got eight hundred thousand dollars i made two hundred brand and jay's like i think i'm gonna hang on to mine a little longer and now it's worth forty and that's a lesson in who who's gonna buy a forty million dollars car i mean how many people in the world do you think would do that are there only thousand people i reviewed jays and and i asked him and i had to cut this out of the video because it was quite an interesting segment but like i asked him i was like what do you think of the other owners of this car our and he thought for a long time and gave a very measured response and i thought to myself like what reading between lines what he was trying to say is there are a bunch of shirts who have money they're not car enthusiasts like if that car has become the type of thing you buy if you just want like a trophy rather than if you actually care about cars whereas when it was six hundred eight hundred grand there were enough car people who could afford it maybe they'd get into the mechanics and do the work themselves which jay values very heavily but now it's just a bunch of rich guys who wanna brag and and that's why he doesn't own ferrari because in order to buy the fancy ferrari you have to buy a entry level ferrari and you get on a wait list and they like release it like a like a rolex almost and he's like not fuck that even though i'm a rich guy i'm i'm i'm a man with the people i'm not getting on a waitlist list by a million dollar car there's gotta be seventy five cars and that maybe a hundred cars in that collection and not one for our so that's insane how many people can afford it forty million dollar f one or mc nobody and the ones who can servicing it as a nightmare it's done on some like ms dos based i mean the whole thing is like a total mess that's but it's the coolest thing in the world you know and if you're a rich guy and you have all the rich guy cars like the cr gt and the f forty you're not a really rich guy unless you got a clear one then you then you don't even need the other phone you're just like yeah i win keep your how much is your monthly insurance for a million dollar porsche not as much as you think i think it's only a thousand a month to insure that car but you can drive it do you drive on a deal like on a friday night or once now i take it to cars and coffee once a week basically but other than that my like my wife still hasn't even ridden in it like it's just it's not something i i i've ridden at a thousand miles since i bought it four months ago which is actually pretty good but like it's a terrifying thing to drive a car that's worth a million dollar like anybody could hit you and then it's like okay well this is not gonna be good for anybody like that person bankrupt now because their insurance limit is way below this and my insurance is gonna sue them and like the whole thing is just it's just a scary it's i love driving it i truly is the greatest rate we have you own that car it sounds like might be not so fun down that car no no i i when when i take it out which is very rare but when i take it out on early mornings before people are up when it's still cool and i can take it into the mountains and like really enjoy it which i've done now three or four times then it is so rewarding and so incredible and i truly truly believe that it is and i've driven them all the greatest driving car i if it has ever been made and so like to that extent it's worth it for sure okay and that's actually the end of the podcast now alright that's it sam sam you he's not he's not gonna be your best eat that gonna be your best friend yeah yeah give it time bro give it time it takes time we'll build a relationship i've already to get this planned out was gonna happen to be in your town next week oh hey just in town just i was hoping we can hang flew out here for this oh you're not now later you and seeing diego get there tomorrow tomorrow too thanks doug we appreciate it yeah thanks guys yeah i feel like i could rule to where i know i could be what i want to from at all in it like a day's off on a road travel never looking back