Connor Price

Date
Duration
81 min
on average a million streams is around four thousand dollars usd on spotify on spotify and we're averaging like sixty million streams a month right now across our things are just pretty crazy and i don't think most people know that there's that potential because in music you hear there's no money in streaming but i'm like that's because labels own eighty percent of your songs but if you own your songs there's a shit ton of money in streaming yeah i feel like i could rule world i know i could be what i want to all in like a days on the okay welcome first so i don't know what the real intro of this is gonna be but i i wanted to introduce this to you guys sam had put this on the calendar like hey we're recording with connor and brianna and i think he those you guys in person or real life or whatever and he kinda loosely said i was he said something like oh i was like is that the rapper kind of music person and then when i was doing the prep for this i was like oh it's these these people oh my god i love i love your stuff i am so excited for this as you could probably tell because i'm screaming but i'm so excited for this because i think what you do is literally amazing i think it is so smart and i think it is so impressive what you've done you know we've had the chance to talk to mister be podcast and we've talked to hu min h in the comedy world we've talked to some cody c on the youtube side who you kinda look like i think you you know that but i do i gotta say i think you are playing tiktok like a fiddle i think you have figured out like the thing every platform that comes out there's like there's like the people that like kind of come from the old world onto and just kinda try to do the same thing but maybe shorter or faster or video or whatever and then there's people who figure out that medium for what it is and i think you figured out how to do music on tiktok like nobody else i don't know if you're a marketing genius or if you fell into that but either way if working and therefore i am so excited to have this conversation because last night you could tell i'm kinda tired because i was binge binging your content that was just so inspired i was so inspired i don't do anything in the music world i i bet ninety nine percent of the listeners don't do anything in the music world but i was so inspired just by what you were doing so that's my intro of just fan boy because i can't believe how good you guys are what you do that was in intro over well thank you so much yeah no as far as the marketing stuff goes that's all brianna which is why it's so fun to be able to do this conversation with her because we we do everything together but so so many of my ideas that have gone viral are or her idea so let's give people a little context and we could either explain it or i do think it would be better to literally just show it so i'm gonna i love the show so i have a bunch that i liked dude you know how much i like this i was last night i'll do this on my laptop and i'm not logged in to tiktok and i kept hitting the like button and like the you know i was like trying to like it and it's like create an account and i almost created a second account just to give you the like because i was so i felt like you guys deserve it like oh thank you you don't when you feel someone earned it that's that's how i thought i love it play a video play one of the videos y y what is he doing oh yeah so he was telling me that if you if you cut a carrot it a certain way you can play it like a flute he really thinks it's gonna work apparently is a thing just it going ready yeah do me favor pull up that pull up that one session with yeah look they said that i couldn't do it so i wouldn't did it w only you not winning top of the world at globe spinning spinning if you know you know i've been on a what mesh all okay let's get it got a little time on my hands like a wrist watch i don't got time for the brakes and the pissed stop breaks to the grid lock taken like chris drive right to the chin still win have you your metals slight slip not got they're driving i got tunnel vision i just hit my stride weigh up on the business i've been making paper like i'm done miss see that game i got one vision look i don't have bother way to critic hit him with a chronic so you create these these little like opening skit and you'd you don't hit them like okay traditional way of doing things somebody wants to be a musician they're gonna fire up tiktok and they're gonna just play their song maybe they play the song with a music video already baked in and if me if it's me and i'm just hearing the opening of a song it's usually pretty slow there's a little bit of a build up you know just like the just a little bit of instrumental playing at the beginning or they might say hey i'm sean this my new track give it a listen right kinda of boring sort of begging for attention whereas you have these little opening skit that get you curious of what gonna happen you're playing all these characters like you know eddie murphy in whatever that movie was you're you're tyler perry you're playing all the characters and then then you hit him with a track that's actually like surprisingly good what's for how simple the intro is i don't know how how to explain it but this is how you got famous for doing this stuff on tiktok sure yeah no so i make music specifically in the kinda hip hop wrap world a little bit of pop sometimes but yeah so with the the whole goal with these videos is to not make it seem like you're selling someone especially on tiktok the moment you feel like someone's like hey check out my song and you're you're gonna swipe away so you you have to provide entertainment first and we have found the best way to do that is through sc as it was really easy because connor been acting since he was six years old so it was the perfect way to kinda merge those two worlds and it it worked yeah i saw you were in a bunch of like a good luck chuck i a bunch of yeah a bunch of movies i started acting when i was six in toronto where i grew up i started with commercials when i was ten i did a movie called cinderella i played the son of russell crowe in that film and that was kind of the first huge project that was ever a part of first time i went to la for the premier signed with the a us agent and so from a kid i've just been doing tv and film my whole life and and then when covid hit and production shut down i was like what do we do i was working at alpha paul at the time the pet company i left that job and then i was like okay connor really good at rap he's he's loved hip hop for so many years why don't we try marketing that and he didn't want to because he thought tiktok was kind of lame like it was in the era where people just did those little dances so yeah i took some youtube videos he had filmed turned them into vertical pieces of content he's like i'm a ph i'm not gonna be on tiktok i have an actor i've i i was films my biggest regret is not starting sooner on like social media specifically i'd always been anti that once he saw a video go viral and then it translates to streams the next day he's like okay maybe we can do changed everything yet every every time of yeah let's pause for a sec yeah we gotta send the background here because people said alpha paul so basically i i'm friends with ramon who then me sean ramon are all buddies ramon is on episode two or three or four sean talks to him he had a pet yeah episode two he had a a soap opera a company and then a pet company i remember ramon bought this pet business that seemed out outlandish at the time turned into a successful business i went to vegas to hang out with them i think i was there regardless and i just went to hang out to the office bran was his right hand woman running marketing and everything else at the company i go to this brand new office that he has and ramon like connor is bran his wife she he's actually just gonna help us move he's trying to make it the way being or you trying to make it that you showed up like hi on drugs because you were afraid to flying so you're like you're like dope i hated flying and i took up i took too much medicine and i got to like i was still figuring out the dosage and i got the office like i gotta go to sleep i was like messed up i was like sorry guys i like a intoxicated but i met i i remember meeting was moving yeah yeah he was moving boxes like you were because you were an actor and you're in between shit and you're were just moving and then like months later so he ramon was like hey remember brianna his wife or husband she he's like trying to actually become a rapper and he's actually good and i'm like the guy moving what really i don't buy it i i don't buy it and then you had like some traditional rap music videos and i'm like okay he actually is quite good then ram ramon was like hey brianna has actually left alpha paul and she and she's gonna take over his shit and then i start seeing a tiktok and i'm like oh my god this guy's the best and then you blew up and now it looks like you have like eight million monthly listens on your spotify yeah he ramon telling me that you guys are independent yep so you like own all the music and he's like saying like dude their numbers for revenue are outlandish you can say it if you want or not yeah but like they're making a really good living now connor is going on tour he's with hoodie allen he's in europe he's selling out shows in europe and now you're like legit famous it looks like your top song spin has a hundred and five million downloads the other one is seventy four million like you guys are killing and i knew you just as this nice guy who was moving boxes and this was only i think this was three years ago this wasn't long ago maybe you don't you know what the first time we met was at a comedy show five years ago in twenty eighteen do you remember that it was like a show and then yeah you came to the office i think he and i were like butting heads that day and then ramon was like he's just on drugs i'm like okay that makes sense yeah what ramon toby yeah voice message to me last night like yeah same same came to the office but he was like you know a little bit like dope up from the the the flight and goes you know sam normally asked like pretty direct questions like add drugs oh sam was getting the time everyone's laptops like what do you do you out i'm like don't remember that's don't remember that sorry making my team nervous as hell and brianna you don't know this but i also saw your work before we ever met because you were behind a lot of the ads so alpha paul scaled like crazy so ramon bought this business that's a dog ramp business initially so it was literally like it was called sausage dog sausage dog that's right wow which is also what they used to call my dorm in college but but then so a well played so then it's like little dogs use the ramp to get up on the bed or on a couch down from the couch i have four of them my house because i got a little dog and i also know her so you sent me four four free ramps the so there was so the this rapid rate but i was like how do you sell these like looking for these he's like no most people i don't even realize they want it so we gotta like make ads that teach them but they want it and i was just getting into e comm i had i was ramon the reason i started an e com brand because i was sitting at his house hearing the shopify ching ching on this phone i was like dude it's like i want that noise in my life how do you do that so i decided to start one and need to help me he goes he's like here i added you to my ads account which is like basically like adding you as a cosign signer on a bank account basically nobody gives their facebook ad account to somebody else but that's very to known is that kinda guy that kind of front and so i'm in the ad account and i'm looking at all your ads that you created because you had all these video ads that we're working to sell pads and ramps and all this stuff and i was like damn i need somebody who's good at creating ads and i think was is it right that you were just kinda like at that warehouse or you were just like come up with the concept yourself and figure out like test them is that kinda where you got this like quick video you and your sis it was mainly myself and catherine do you remember catherine catherine and i ran the marketing and then my little sister would help me but basically we would just try and like either pull at someone's heart strings like we would start a video with maybe an injured dog and then instantly a person that has an injured dog can relate to that and they're like oh like and then we show the solution and then a cute little dog we literally bought a chihuahua she's upstairs just to use like for marketing ads and we would show her trying to jump up on the couch and instantly everyone that has chihuahua is like oh my dog does the same thing boom here's a solution and it just freaking worked it was wild like i've i couldn't believe it we went from an office as big as a bathroom to like a twenty thousand square foot warehouse within a year yeah i was i was doing a lot of moving connor was moving a lot connor would help film he would help edit the ads yeah it was a family production and then all the high performing ads we filmed in either our living room or chloe's living room yeah in our house and then when i was like okay i really wanna do my own thing we wanna start a family i need to leave this pet company it broke my hearts mom's my best friend but i had to ultimately leave and i was trying to start other companies i'm like what can i start i started like a coffee brand a like a christian brand and then our friend cliff wei he's the ceo of speech of oh we don't believe you know i love cliff he was he says hello i was talking to him this morning i said i was gonna be on you wants to cliff was over for dinner and i was just venting my frustrations of product boredom and he's like brie stop like this is your product he's like chris jenner the shit out of him so the next day i stopped i had a huge order an inventory of coffee and i let it go to waste and i'm like we're going all in on this and i pretty much just used the same mindset i used to sell the dog ramps to sell his music it's like how can we hook someone in and how can we tell a story around this song because a lot of music these days is just like a really cool beat and like some generic lyrics right but i'm like there's a lack of storytelling and i think that's what music online is missing and we did it so and we're doing it independently so so i you can see it because i as i was doing my my binge i i can't even call it research i was just enjoying myself going down did the tour d france down your your profile the first video actually on your youtube channel is pretty dope i don't know sam have you seen the very first video that they the first song that he posted that is that the one where you wrap about how you have a letter yeah yeah s yeah yeah what is called the s word or what what did you say would you call it's just s just the letter s yeah so you wrap about how you used to have a stu and then in yeah in the song you're basically every like a bunch of the words start with s and by the way you sent me down a a w rabbit hole too last night like we love huge huge inspiration for that i've never heard of him he's dope so anyways the that's the first song and it's like okay this person clearly has talent but also it's like i don't know that's different yeah it's never been easier to go on i don't know fruit loops to make a beat and and and then and then try to try to wrap and like do fifteen seconds of a good rep like that's i guess never been easier would you say like it's kinda of more competitive than ever to do that part totally totally i mean there's what sixty thousand songs uploaded be more i think the data is closer to a hundred now but roughly i'd say as we saved sixty thousand songs uploaded every day yeah they the the the ease of being able to make music now especially in the hip hop space with with totally programs like fruity loops were place where you can shorten samples royalty free samples yeah it's yeah a lot of people are making music way more efficiently than every i can see like kind of the progression like okay you're getting some views we're putting out some good tracks but like there was all i could almost draw a line i'd i'm be like then they figured out how to create like hooks for these videos yeah it was the presentation everything was different out on to that and is that when you join percent like is that kinda when you jenner the shit out of them yeah that's when i really stopped trying to do a million things and focus just on him and the biggest moment for us was creating a series that's when we started to spin the globe series where he would spin a globe and land on a country in collab with an artist that took us from like here to like yeah that took off like crazy that that's that first video that we did where we landed on zambia and found the zambia artist that that video has seventy two million views on tiktok and seventy two million views on youtube shorts so explain that video yes yeah so it it was an idea where i had this song with this artist named killer who's this independent artist from zambia when we first worked with him he had less than a thousand monthly listener had a hundred and eighty nine monthly list now he's over a million because that song which is incredible wow and it's like changed changed his life but essentially we were like alright how can we market this and i was like alright we need a strong hook in the first two to three seconds want you break it down sure no please do yeah yeah alright i'm gonna spend his globe and wherever my finger lands i'm gonna find an artist from that country to elaborate with can on song and see what happens zambia alright well let's find out more about zambia i started researching some up and incoming artists and one guy really stood out to me his name is k he's a rapper from osaka which is the capital of zambia i felt like style and his voice would sound perfect on the song i'm working on so i reached out to him i sent him the beat and then a few days later he sent me back for i know a lot of people praying for a downfall four but the only thing that i'll be down four is being top five but like down four down to earth like the ground so long i ask people but what's the ground for man i'm only headed up see volcanic testify fire i erupt her the basket bounty because they haven't had enough you know i'm running the city you're just running out of luck yes and with my chest so that whole thing well five seconds there like mh the speed that you hit them with that initial hook of like you're already started you're like mid word you're like alright i'm gonna spend this globe now that you're doing something interesting visually and and then you set up the the premise the stakes of like wherever my finger lands i'm gonna find an artist doesn't do a song with them which okay i've never heard of that before so where does this idea come from and like how much time did you put into that first getting that first five seconds to be good i was literally at the gym with connor mom i thought of it and i texted him i said i'm start i'm stopping at target we're grabbing a globe here's the idea and his mom parked the car i ran and got it was like nineteen bucks and to be honest at the time we didn't realize it would blow up and we posted on a sunday and and i got three million views the same day i'm like oh shit okay this is a series we have to do this again and instantly i went on my phone and i'm like what country is next and i searched hashtag dutch rap because i really wanted a dutch artist i think that language is so beautiful and i found this guy named ben's then we did episode two two weeks later and boom that's spinning and it that's the song that now has over a hundred million streams on spotify less than nine months that's so insane that's it is insane yeah wow so that first one that that that you were just playing it really was just like okay how do we make content around song what's the content moment and what something visual what's something visual we can do right so for spinning like the the other one you played with the carrot flute it it was that idea of like alright this flu is such a strong element of the song i remember watching video back in the day where someone made on an christian our brother was making a carrot food at christmas and i'm like you're an idiot what are you doing and it actually ended up working and i'm like what if we bring that into the video right and then that's what made the song now people like call like the carrot flu guy i'm like what so for this one the contents moment for us was like alright we have this artist myself from canada we have this other artist from zambia a country that most people don't even know where it is on the map so you you you actually you actually knew the artist you have the artist idea first and you're like do we tell the story of that almost in you've reverse engineer the story correct for this one we had the song first for every other one we were like we had no idea this was gonna blow up all our content that it performed well at this point was skit since every time we posted a non skit it never did as well so we really were just like let's see what happens i was very much inspired by like content creators like mister beast as you can tell from like the whole editing style and i i edit all my tiktok and so like the one word at a time i love how in videos it it starts the first frame you here alright guys today we're gonna blah blah he just gets into it right away and so i was inspired by that hence this intro yeah the first one we had the relationship with the zambia artist first but after the first episode it was very organic and we found the artists like literally two days before the song was recorded and why do you think this video popped off like that i think the hook is really strong i'm gonna spin this globe wherever my finger lands like alright where what's about to happen is he gonna go there you're you're trying find an artist immediately you're interested where he's gonna land right and it's it's it's visual you see a spinning globe now now you're gonna stick around a cr alright let's see where it lands i land on a country like zambia something most people haven't heard of and i say i'm gonna collaborate with an artist now there's another hook of oh what's this guy gonna look like what's he gonna sound like what's the song gonna sound like and then they stick around to gonna be good right totally and how many times did you have to spin that globe to land on gosh i couldn't even tell you way too many times yeah that's another good tiktok like to behind the every every couple seconds like every four to five seconds there's just something new there's like a new like if you're thinking of leaving you're like okay wait maybe i'll stay i'm thinking of leaving oh wait i wanna see him oh he's about to start i'll stay like there's even with the carrot food video you'll notice every time there's like a dull moment we have a of the drill it's like oh i'm staying like the weird brother pops in and like surprised if it's like kind five seconds two or three seconds almost like the attention is enough lapse open up a new curiosity even we even do that with the music creation so if connor writing a verse and the flow is the same for too long i'll be like that's not content i need you to switch your flow up faster so that there can be a new moment where the beat drops and the producer goes yeah like yeah when once we started seeing how well the content was doing for the music i started approaching my my creative process with writing the music thinking about what the content would be and a lot of times the content would come first so i would think you know that whole carrot video did so well and then we started thinking what other weird instruments could we use and then we would think of a weird instrument like a x and then we made a x beat oh or one we wanted to do on where the fire alarm goes off mid recording session but he's like wait stay that sounds sick and then they bring out the keypad pad and make the fire alarm yeah yeah so a lot a lot of times we would think of the content first and then make the song was there like a revenue number in mind that you guys need to have in order to make this a whole time my my dream was like i wanna make ten thousand dollars a month from this i'm like if we can make ten thousand dollars a month they'll be like the happiest person in the world and i don't know if i don't know if you guys know how it works but it's roughly there's a lot of variables but on average a million streams is around four thousand dollars usd on spotify on spotify and we're averaging like sixty million streams a month right now across our are just pretty crazy and i don't think most people know that there's that potential because in music you hear there's no money in streaming but i'm like that's because labels own eighty percent of your songs but if you own your songs there's a shit ton of money and streaming and i kinda wanna just bring awareness to that yeah well what was like the alright so you guys were just doing your thing and then there was that that pop moment i what was the first month of sales on the pop like when it when it when the when the first video really worked out there's a three month delay in accounting so whatever you get from like january february march you get it in april and i remember that pop moment got us our first six figure month yeah and we lost our minds what were you making per month before that like was it like kind of under attempt that under a thousand dollars to over a hundred thousand yeah yeah yeah know that globe series really like if i showed you the chart of my spotify artist you see my daily streams were here and then it just explodes like way up what's really cool is that a lot of people have a big moment and then they slow down they get comfortable but the second we had that big moment i'm like we're pulling all night we're going harder than we've ever gone so you can see the chart it goes up and it stays up which is like the beauty vix we didn't stop like i literally remember our baby was sleeping he was four months old during the globe series and we would take turns pulling all night connor would be editing the videos go in give them a bottle keep editing it was crazy we were on track i don't think we would i don't know how we did but last night when i was watching all the videos i thought connor is a genius and then now i realized that brianna is a genius actually and and actually got you could just little bit of drink of water i just have a thousand questions for this is so amazing so you really did chris said i'm i'm curious just for relationship point of view when did how did y'all me and when did you meet and like at the time was it like i'm gonna be a rapper and you're like you got it honey keep go for it no we were ten and eleven years old we lived in the same apartment complex yeah when when i was telling you earlier when i did that movie cinderella man the so the the first time i went to la for that premier after that i started staying in la for a few months every year for audition and stuff like that and we would stay at this this apartment complex called the oak apartment which was kinda infamous for having like a lot of child actors stay there and brianna little sister chloe used to act and so her family and my family lived at that apartment complex at the same time and i was ten and she was eleven and that's that's when we first met yeah and we stayed friends we swapped ai addresses nice and and then like it it's just a cool story because you were supporting him i imagine i'm i don't know what what the life of an actor is like but you're were yeah you you were you were supporting him and then you know now you guys are a team it's like flip flopped because his acting was much more lucrative than you think like when we first got married he was on a series called x company he did three seasons of that and he was a lead on that and it does pay quite well i don't know if i'm like contractually been a allowed to say so i won't but at time he was more supporting me and then i was working and i did i was a nanny at the time so i wasn't like bringing in like huge amounts of money and then i did the pet company stuff and during that time he wasn't working so then i was supporting him yeah and now we've come to this like even ground we're working together and supporting each other and our family my sister my brother my little brother everyone quit their jobs and they're all working on our team so it really just is a family operation we go to coffee shops every day they help us edit they help us like manage the house they're watching our baby right now so we could do this my brother and christian mixes and masters all the music he produces a lot of it that whole carrot flute he play that on the recorder so yeah we we we keep it on the family we all swap who support too and i knew i'm like one day there's gonna be a point where we can all just support each other with this like big thing but i don't know what's it's gonna be i wasn't expecting it to be connor rapid music we had a guy on the pod a long time ago you you might know him his name's mike brown and it's one of the earlier episodes and i forgot what he was doing exactly if some like minerals oil exploration things so he would go it would basically knock on people's houses and be like hey did you know there's like some minerals under the ground that you live in and if you sign this paper that says like cool you have the rights to like get that get those minerals out dig those minerals out or whatever mind them you can get paid this amount of money today upfront you can get this amount of money today and if he got like if there's a hundred houses he needed all one hundred to sign and if he got that then he can sell that that bundle of of letter saying yep you have the rights to a company that actually does the money he was making millions of dollars doing this in texas and he was like yeah i was doing this and i was that doesn't sound like it takes a lot of people he's like no it it's just me and then my he's like i i brought on my two brothers and i was like oh what's that like working with family because like you know hear are different things this is before i started a business with my wife i was like you know what's that like and he's like he just looked at me like was stupid and he was like what do you mean so it's the best and i go oh i mean like i i guess you guys can get along it works out he's like no of course you know it's not all perfect but he's like my theory of life is you find the people that you love and then you do life with them and that just like has been ringing in my ears for like three years now it's like find people you love and then do life with them find excuses to do things with them whether it's work vacation or learning something together or joining us you know learning a sport together or whatever it is would you say that's accurate for for you guys or do you guys have anything that maybe ring in my ears for another three years about this i'd say i'd say it's accurate but there definitely are like we have to plan date nights or else we will never spend time together as a married couple we turn into just business partners for a while and that's it or like for example we'll get in an argument as married couples do but then we have a podcast interview the next morning or a video to shoot so we have to put aside our pride of like who's right or wrong to make the work come first for my siblings if they get in a fight i just had to talk with them last week i'm like you guys are messing up my ecosystem we have like a family ecosystem right now if you fight with you then now connor can't mix his music with him and then if he's so everyone freaking get along so sometimes i have to like that person that's like stop fighting because business customers j yeah literally and then i'm like there's a point where we're gonna sell everything make a ton of money and then we can all live on a farm and fight all we want but for now freaking can get along and you just did a so like the way that this is transferring to like actual wealth and money and everything is the spotify you get paid off that i don't know if you can get paid off tiktok or not but you just did a tour as well so you you and hoodie allen did like a i what did you say two or three weeks it was three weeks in europe yeah i was opening for him actually wrote down our revenue streams just because i didn't wanna forget i'd say the top go for it yeah yeah it's like sam gonna ask about revenue streams i were be prepped we have streaming as the number one by far we have youtube money youtube actually pays quite well in in regards to social media platforms youtube is like the platform yeah i'll just say this really quick because this is kinda cool so i found out that in them so i i was pretty late to youtube shorts i watched and mister these podcast podcasts where he was talking about you know youtube shorts being the future data i was like alright let me just try this and what i did was i took all my popular tiktok and because i edit them i have them all my computer saved and i just repurpose them on shorts and you know without the tiktok watermark or anything i took the original you know and just repo and youtube emailed us and they're like you were the most subscribed to artist in november yeah and all artist and the month of november yeah they said i was most reply damn right send i said is there like a plaque for that or something yeah so i i got eight hundred thousand subscribers in one month just just from posting every day for a full month all my popular videos including the doors i heard something funny by the way i don't if this is true or not it might be conspiracy theory but somebody was saying like obviously the this part was i think showed to be true which is if you just re upload your tiktok with the watermark like instagram and youtube i think were d prioritize i don't like it but so the original file is good but actually they also scrape the metadata the name that's file name i don't know if you guys are is this true or or are you guys wear this if if you have the same like m p four file name underneath they also are trying to match that to just see like oh shit we should start changing you know if i could or not it could it could be possible why i didn't care like that globe video we didn't change any which is kinda weird that they both they both have exactly seventy two million views on both platforms and and i i posted them months apart because like i said i was late to shorts so now because of youtube that's an extra five figure com that's i brought that up was which which one grows faster youtube shorts or tiktok are you ready do who which horse do you see winning it's tough because the tiktok algorithm changes so much but i think right now we're more excited about youtube because youtube lets you pin a comment and a link to stream the song but tiktok doesn't they removed the pinned comment feature so it's harder to convert tiktok used to streams right now i had a call with tiktok and i said bring that back so hopefully they bring it back and even more interestingly enough on tiktok there so would be my manager take right this is amazing youtube is much more creator friendly as far as you know when you wanna promote something like that that video the that first globe video that i posted on youtube i was able to make the pin comment the streaming link for the song yeah and that comment has like forty thousand up uploads and so it it definitely allow people to get to the streaming way easier than tiktok tiktok at this point too even if you try to write the word link bio or even spotify they'll hide the comment and we've tested this i've written that i posted that comment under my own video logged into a different account to go there and the comments gone and so they don't want to encourage anybody off the app obviously so business but finish this out yeah so it's spotify youtube then brand deals recently like the last couple you can negotiate like six figures high six figures depending on the ask i'm sure we could get even higher but like in our current state current followers it's like six figure deals syncs which is like getting your songs and commercials or tv video games video games all that stuff publishing can you explain publishing real quick like two sentences that's hard to explain two sentences but yeah pretty much like a song has two parts to it there's like the master which is also called the sound recording which is what the streams are yeah what the streaming royalties are and then there's the publishing side which is like the writers the song writers and so the publishing you get paid for like performance rights so if it gets played on the radio if someone wants to cover your song and use your lyrics so so it's sort of like a different part of the pie that's so pub and then merch and then live shows so those are like our one two three four five six like seven streams of revenue and people don't know this like are you negotiating all this i i mean that's very impressive if you're the one also doing the the the publishing stuff and commercials and things like that i mean that's up until like three months ago for the syncs i still am like if he needs to get his stuff in a tv show or movie or a game i'm still doing that but for brand deals we brought on a brand agent team because i just don't have the bandwidth i was like losing my mind because being a mom comes first and if judah is sick or having a tough day and things are due i'm like i need someone else to take this so we do have a brand agent negotiating the brand deals but everything else is us and so you you have these revenue tubes most of the time i've heard that touring is like number one for a lot of artists you put it at the bottom we were just talking about this on a walk last night i'm like how are we gonna talk about touring because it's just not i don't like to speak confidently on anything we've never done ourselves yeah of course if you're at like drake taylor swift level ball you're bringing in hundreds and millions of dollars but just for context we opened on the european tour and i had a chart of the money i'm pretty sure we just broke even on that one just because you have to like rent a bus you have to pay a tour manager you have to pay for everyone's travel your dj merch well the like the think about that because it's obviously a lot of effort you got a little baby at home yeah you could you probably reduce your output on tiktok because you're touring because it takes so much time you're breaking even but there's the fan love and you're like okay this means something and like that matters and you know i think most artists give you the politically correctly oh i do everything my fans blah but like there's a reality yours just trade offs to everything being and sam experienced this and i'm a super small level with the podcast where we did a couple live shows they're fun but they're are a lot of work you don't make any money off of it and from it's kinda like well that was just one episode like we could've have just done so much more in that same amount of time so we kind of and we both both sam like to travel and i got a little babies at so i'm not i'm not looking to travel either so we kind of don't do it that much how do you guys measure that think about that trade off of like the live fan experience which is create super fans but you lose all this other stuff we found a really good medium for this we met in the middle connor booking agent i totally forgot to mention her earlier which is ridiculous because she's iconic connor booking agent her name is carol lewis she also rep like eminem and m and a bunch of other really awesome artist and i've talked she likes yeah oh my god yeah young gravy who she's got she she had travis got point she's got ice spice right now as she she's she's literally the best there's an article about it like and it's called like the most terrifying woman in music i'm like i want that to be me like that's me next anyways so we've come to a conclusion with her that right now while jude is in these early stages of life one and we're really just trying to build build build we'll do pop up shows so for example we're doing a pop up show in chicago in november and then we're gonna do a pop up show in toronto his hometown a few days later and then he'll accept like festivals like like a month ago he went to calgary for a rodeo and he did festival where they offer you a certain amount of money and you play for forty five minutes i'm like easy right he's gone for two nights so we're gonna do that and then just keep doing pop up shows to have fan love and like connect with the audience because it is really magical to hear people sing his songs back to him in person yeah but then tiktok experience is good too though because the i thing about digital stuff is i see it and even though i see a hundred thousand likes or tens of millions of views on it i'm like i i don't know who else knows this and then i saw the video of you in europe and you do really cool tic tiktok of view like before the show and then during the show and i'm like well holy shit this guy this is a movement you know this is actually it's it's it's sort of like when casper and all these companies that like when digital companies started advertising and buying billboards in the subways and shit like that you're like oh it's actually adds value just see it in real life as opposed to just on my phone even as a digital viewer yeah you know what i mean totally that's a great comparison yeah yeah so for us right now shows aren't like live shows like a festival is a money it is a revenue stream because he gets paid for like forty five minutes but the concept of touring for us it wouldn't be lucrative enough at this stage for us to invest the time energy funds blah blah blah into it but when he does do shows it's purely fans i know a lot of artists will like charge for vip meeting greet like why am i charging a fan to say hi to you they're the reason we have a career no like he'll stand outside and talk to absolutely everybody there for free they'll go to the merch table sign merch the venues will try and even like fee us for that they're like if he's at the merch table there's gonna be a fee like that's so silly but anyways when we do live shows it's gonna be completely just for the fans and not a a revenue stream how big of a venue can you sell out right now you think we've honestly never tested that because we've never done a head solo show but i'll get back to you in a few weeks when we what your guess you can guess our our hope is somewhere between nine hundred and a thousand those are like the california the you're cross looking it well hey you know it's like the thing so i mean technically you like who knows you could sell out a five thousand done you tell like you never know but in the touring world you have to like build a proof of purchase first so like you can't just go from zero to booking a massive venue you have to start at this venue and then your booking agent can negotiate this venue and then this because you have to like show them hey he sold x mini tickets here so now your venue should take them because you have to negotiate with like the the promote the promoter and the club owners and so it's hard to say like touring is a tough topic because one we're not versed in it enough and two it's too complicated of a business to be like i can go from here to here you have to build it's not as much like tiktok where we can go viral overnight and your life changes yeah it's true sorry if that's a lame answer but it's just so mike pos went to my high my college when i was there and then we were like the who this is a guy in the other building that's trying to become a rapper like what what is he talking about and debbie did so that was kind of amazing and one of the things he did when he kinda came back so like had his high like the traditional way and then he kinda hit a low where like he wasn't making hits anymore like his first album was like whatever big and then like he kinda dipped a little bit and then he like reinvented himself and he's like i'm gonna walk across america so he started doing things that i thought were interesting because to add new layers to him new dimensions new content kinda like ideas he wasn't doing it for that reason but it worked well also and that he would do these pop up shows just in a park or he would just be like i'm just gonna start playing in this park and see what happens but like and like it kinda didn't matter what happened live like some people got a magical experience that came or were there most people weren't there but he he's like what does it matter if like okay let's say there's fifty people here they're having like a hundred out of ten experience because like something over the top cool just happened and okay i don't have nine hundred other people here but this video looks so interesting and it makes me more interesting than the how traditional artist does it so the content would always pop off and his brand would be kind of like the people champion in a way that he would just do these free shows in the park rather than rather than like how you know an artist would few things so i think you know there's something to flipping touring on its head and be like i am gonna do these fan things on my own terms but i'm actually gonna do them optimized for content and not filling venues because content my game anyways if i just keep building that out right that's what mister beast does he's like i building this mountain on it always it like everything in this business it's like what's your goal like if your goal is to be a mega superstar and perform in arenas then yeah sign with a label and do those things and dedicate your life to building your touring resume so you can get there but that's just not our goal at least right now so we're just focusing on making as much music as possible because i i forgot who said i think it was this artist named mike stud he compared songs to real estate he's like if you can buy a piece of real estate every two weeks why wouldn't you some of them will remain shaq on the beach but some of them will be mansions in laguna so that's our mindset right now i'm like we're investing in as much real goal what's like your what's like do you guys have like a like do you wanna do this for thirty years are you trying to you just get super rich i mean what's like what are you write on the whiteboard or on the fridge business business like he loves the art and we love to make good music but ultimately the goal would be to scale this like we would scale a business and then potentially sell the catalog someday because it can be evaluated similar to a what number what number excites you fifty million at what age three or four years from now yeah okay i'll be your adviser no charge just add a zero to that number okay because that you're like you guys fifty is you guys you're already finger fingertips over away sean how's a hundred million no out of at of five hundred is the number how what did what did bruce springs can get dude i think bruce brings steve got three hundred you know i wanna say something here that's a little bit so i i definitely this is probably the most i've ever like you know compliment any guest on this podcast before usually even if i like them i no i'm hard to get a little bit sam's usually just like sam usually fan girls pretty easily he's like he's like so you're hot and i just love people that are hot and like you know you're fit so like you know you're awesome and you i usually keep it you know a little close to the but but you guys are you're you're the creative version of hot and i think that's amazing and you're hot yeah thank you yeah yeah that's too it'll take the physical as well the thing that i would say that's kind of an insult is when i watched you on youtube i didn't have the same fun as i did on tiktok so like i watched the full songs and i was like these are good songs but i didn't like you know i wasn't like hooked and i wasn't like i wasn't as like i felt like the things you guys are doing on tiktok i've kinda never really seen before it felt so original and it almost felt like a different thing than like music which is like a thing i understand and there's a bunch of like pre established music options that i can go to i'm curious do you guys feel this eighty feel the same way and b like is there any part of your ego that's like no i like i wanna be a traditional take me serious rapper versus like no this kinda like these tick tiktok quick hooks almost like half songs that's my thing and i'm actually creating a new lane over here how do you think about it the goals are different on those platforms on tiktok our goal is to reach new listeners and youtube is more to nurture the listeners we already have and to nurture the platform because it does pay well so more views on youtube is more money in our pocket from the adsense and stuff like that but yeah with youtube we're not approaching those long form videos with the goal of reaching new people if that makes sense it's kind of hard to explain and then also sometimes if the videos are a bit more polished like for example he did a song with baby no money and that was a very polished music video but like that's like baby's team right they were like alright if we're gonna do a song with connor connor gotta jump into our world into a music video i'm like great then you gotta jump in our world and do a skit so yeah well the thing about your skit is like first of all like i i see a tiktok video and then i listen to you guys when i work out like i i associate it it it goes video first then i listen to a long exercising that's our goal but i when i see the video like you do this you have this amazing thing where you basically you're clearly actor you have three characters you have the producer then you have you the rapper and then you've got your nerdy brother or cousin or whoever you supposed to be it the guy who yeah like the guy who wears the turtleneck and i get to know the characters and you do such a good job i was telling sean i was like i forget you forget that it's you it's connor you you do even obviously it's you you know dressed up or anything just the same person you do such a good job that like i'm getting to know the characters it's very much like you the doctor dol little or whoever it was well you know tyler perry where they play the it's the same actor doing multiple character but you're don't even dressed up i get to know the characters and i like see the the weird brother coming in and i'm like it's about to do something funny and i get to know the the personality of the producer version of you it's so good you do such a good job of like adding characters that when i listen to the songs i am like i'm remembering that video and that's what makes me like it right if it was just the songs they are good but i the the the skit add so much meaning to it i'm like is the carrot one you know what i mean so cool and the funny is so like like music like if you listen to on an album they all they've always done these like skit type things and like back when i used to have cds like kanye you know college dropout album there would be these little gets kits but they weren't that good and like they they were they weren't that funny they were kinda long and like so that that that concept been around how did you guys come up with this idea to have these characters how did you come up with the idea for the characters like what what was the info behind characters was really just like we don't have anyone else like we're really like don't really hang out with many people we couldn't think of anyone who could play these characters as well i'm like connor just freaking put on glasses and just be yeah it was just it really was just the most efficient way to do it and i i had control over the whole process because i was i film it all myself i set up my iphone some them late at night when the bay it's was like you can't coordinate that with other people like hey con can you come over at eleven pm for tiktok like no one's gonna do that so we just do a good job of getting like you have this other video i forget i don't even know who the rappers are like eventually i figure out oh this that's pretty allen but in the video i'm just like oh it's the skit is like it's a late night thing the jan has to fill in yeah and i just know the actor as the jan are not even the rapper that you see them rapid and yeah it's really good this is like really creative stuff we would love to our dream would be to like almost make a not a parody but of like the office but call it the studio where we can kind of extend these characters a bit more and like go a bit deeper into them and maybe bring on a few like if we have a episode of the studio where connor all these characters and then the guest is like idris elbow comes in and he acts on it and then we get courtney cox to come in on the next episode and we use these connections connor has from acting to now elevate his tiktok sketch yeah that'd be fun and then i have another dream of like pitching spin the globe to netflix i'm like how cool would that be if it's a forty five minute episode of connor spending the globe lands on a country then he actually flies there and we meet the artist and we see their culture and we see the music scene there like for example zambia we have to go there because it would blow your mind he couldn't send us his video because he only had twelve hours of electricity allotted like per day and he said until we get a heavy rain the government will not increase our electricity so i can't send you my video clips so we were waiting to post this episode because you don't have electricity and zambia to send these videos so i'm like i wanna go there and see this and like bring awareness to it and i think i'd be so cool because you have food shows on netflix you have like zach ef front changing the world everybody feeds filled everybody or somebody if you'd feel yet i'm like connor should go there and do that but for music i think that'd be so sick well you there's a few there's a few like paths here i think and there's a few examples one example which i'm not relating it as an insult but weird a yank mh like i bet you i don't know this for sure but i would bet you that weird a probably out earned most every artist from the nineties i bet you he crushed it in terms of obviously it was in the city era where it was twenty two dollars for city that costs fifty cents to make but i bet you a weird a crush and then the other guy and again i'm not saying this it's just because he's another white rapper but lil dick you know he's got that awesome show dave he's done a really good job of par laying this thing into more than just music and wrapping what i wish dave did though which i was so disappointed in the songs on the track were so good and he's just now releasing them i'm like those songs should have been out because i almost screamed it so not only are you making money from your show but you're also making money because your spotify is about to go up so that's another thing if were to spin the globe all the songs would be out we watch the episode and then you can instantly stream it yeah yeah that's another part of our rollout is is we we don't promote the song until it's out some people promote the song months in advance they do appreciate campaigns stuff like that what we're gonna say about that sam what what i was gonna say was you weird allen and dave are like i actually think is even more talented than dave but they're both like this like kit cute type of thing i actually don't view you that way i view you as like significantly more serious like you like you're not like i i'm laughing with you never at you whereas with dave it's usually at you know what i mean but he's still done a really good job of taking these over the top music videos and turning them into a thing but i actually think that you have more potential than him for sure because with you you're relatable but at the same time aspirational and like you're still serious but at the same time funny i don't know i just it's a nice compliment but it's so hard to respond to because that this that's just hard to respond to i don't know if the word but we like and he's blow dick so good and i'm just i just admire you guys i just i think that you like you're you're gonna you're just you you both have the it factor and it's so evident and i think the recent sean said add zero to it was because we don't know anything about music but we've hung out with a whole bunch of rich people a lot of billionaires and shit and like you see like some patterns and certain things and it's like oh well this is yeah that like we don't know how big this is gonna be it's already big but it's gonna be significantly larger than the way it is now if you have a little bit longer of a time horizon just keep like doing pretty good how long does it take you to create to create a video or a video with a song so what is the creative timeline for for you know one of these that you make it could be like at songs made or the song isn't made yet yeah i guess either way or like for example this the the top video right now in your tiktok is this collab the branded collab that you did yes with ruffles and kfc yep so you did that i assume you basically had to you've made something specific for that it wasn't something you already had made right correct so how long does it a process like that take you when you're running create something from scratch or is it just some days it's one day some days it's three months it's hard to say like you do you have a kind of a consistent for a formula for creation for song some days it can be three hours and some days it can be weeks because he stuck on something sure yeah but for videos i'll script something in like twenty thirty minutes and then he'll film himself for a few hours and then he'll edit for a few hours yeah on average i'm probably filming for one or two hours and then editing for one to three hours and do they all have to be full songs or do you just do like i make you know three versus and that's for this tiktok video but i'm not turning it into a full song you ever do that no from now we only will invest time in a tiktok if it can convert to streams or else that's just not lucrative for us i was my brain fart but yeah for ruffles they only requested a thirty second demo so for that one specifically he only had to write thirty seconds of a song boom done easy but normally it's a full song needs to be done or we won't post it because tiktok doesn't pay you for views yeah but it doesn't directly because let's say something goes viral now your fan base grows the next video you put out with a song you know it's gonna gonna pay like totally you one but if the song is out we can show you the charts it'll like so much different if the songs out yeah but i hear what you're saying but like you for i i admire people who kind of like there's a temptation anytime you're doing something new because new stuff is so unproven there's a tendency and temptation to like take the energy and the momentum from the new thing but shift into the proven game so for example i did a comparison once of joe rogan podcast which is like an interview talk show type type of thing and i compared it to the top like the tonight show and i was like okay you know just i forgot who's the host or which show i did like let's say jimmy fallon was the the host of the show and it's basically like if you just compare across every key metric so it's like audience size joe blows joe's podcast blows away jimmy found and actually has for years and years and years like once joe got the spotify deal that it was like it got kinda like legit but way before that joe was making a ton of money in a huge audience it's like five years before that but people didn't think of it like a business because they just didn't have a headline of a hundred million dollars a year to spotify that to like latch on to so audience sized joe is bigger production it's joe's a podcast i think is joe jamie and like maybe one other person i like three or four people total pull off that show the tonight show has like fifty people behind the scenes just to like run one show like episodes per year he has like more output with fewer people bigger reach and the only thing that was missing was like it wasn't didn't have like a category that it fit into really it was like it's a podcast okay get podcast like is that a business i don't really know like it seems like there's a bunch of those but joe stuck with it and like he had a lot of offers to do other things but he just stuck with it let it bill bill bill bill build so that then by the time you know it got really really big he could promote whether it's his own product like on it or some other you know athletic greens or whatever some product that pays him and start making ludicrous chris money and mister beast kinda does the same thing where like he flirt with this idea of like i could go create an netflix show but the reality is if you talk to him and you've seen him do what he's been doing over the last few years is it's just like build audience build audience through this like what he's like why would i leave youtube i can reach more people the super bowl and you're like yeah but it's different but he's kinda not wrong like he he is right it seemed like this frivolous thing and then now people see mister bi is like kind of a business entrepreneur guy but like it's because of like it's because he committed to this new lane like many years ago and i guess what i would say for you guys is it seems like you guys have a new lane of this kind of like what i'm it's almost like fast fashion but for music which is like these tiktok that are h and and catchy and skip based and like they can get millions of views and build you a huge fan base and i actually think if you just stay with that and you don't try to be a traditional musician you're gonna end up way bigger than all their traditional musicians it's the problem is it's just like a little bit unproven where that goes exactly or like and it's very tempting to like take offers from legitimate brands and and legitimate like paths that you heard them but the good news is you're you're making millions of dollars along the way you're making millions now so at least it's at least you're you're ain't broke and we've talked to every major label it's it's not like i our friend nick said that he's like we're independent by choice not by default because you'll see in the comments like why hasn't anyone sign this kit had someone signed connor and i'm like they've tried we will not because that's not our goal our goal is to like do this ourselves do things the way we wanna do it and honestly like prove to other people that you can do it because i had no idea that this was possible and i'd love for other people that are making music to know it too how are you guys i'm twenty nine and connor twenty eight wow and early on i remember you had this cool video at courtney cox and then you had another one with what's his name address address yourself those are cool have you had any other like heroes or celebrities reach out that you that forward you there's one guy i really look up to his name is russ he he's a russ yeah he's a huge independent artist he really kinda wrote the blueprint that i've baller is wanna talk to end someone about independent touring it would be russ because i know russ does it and he sells out massive like if you wanna talk about the financial part the business part of touring and he'd be the one to talk you i i i his his song civil war gets me pumped up great son yeah he's he's amazing paul but yeah russ russ reached out yeah so he he like dm and showed love which is just really cool because he's sort of been my north star as far as just like how to do this into he wrote like unsolicited advice stay independent you'll be making m's like clockwork and i'm like that's all i needed in year but like things r us but that was that was really cool for me he only talks and wraps too that's amazing he's his dms are it's so hard because that the the dms are so like ce reached out oh seam see yeah yeah yeah he he's amazing i yeah i can't i'm like you know when people ask you a question on the spot and you're like name a song and you're like i don't know what these songs yeah they'll there'll be random things where like i'll notice on tiktok like oh logan paul liked the video or keep pain like the video like you know there'll be little things like that that's quote as far as like directly talking to someone the the big one that comes to mind is is rushed just because he's someone who i'm trying to emulate as far as the business goes i know you're in vegas is it translating into off the screen stuff you know are you walking around downtown vegas and people are coming up to you has has that been happening us that's been the weirdest part because like i said we stay in our bubble and we hadn't been leaving the house much especially during covid and then we went on a trip to salt lake city because we love utah it's so random but we went there and it was a ton and especially at the airport like the tsa agents are always like oh my god wait they'll like look at his id and then like the music guy like we love your stuff and i'm like that's crazy but the best is when little kids come up and they have their little are you a youtuber they're so cute and it's like hey yeah what's up we had like a five year old super fan come to calgary to meet him at the rodeo and connor took him to tim hortons for donuts but yeah that that's that's really cool because you get to see it translate in real life and especially when it's kids and you're like oh that could have been like a core memory for that kid that's really cool yeah now that you are winning in one lane and what i found is that when when people are are let's say winning and let's say that right now you're winning in like this content music game you'll often see it's like kind of like neo in the matrix you sort of see the game a little differently you sort of see opportunities that you know like oh i feel like other people could be doing this in this other lane or we could do this but you know you know we think that would work but you know we just have our hands full so we're not gonna do it but like do you have you seen any what i call adjacent opportunities for either content creators or in the business side like have have you you you've come from a business brain right so like do you see other i'm just had one each other days this guy kevin he has this account on instagram called icon brick and he makes lego animations and i've seen a couple big wrappers and labels hire him to make lego animations for their songs long story short he's an incredible song writer and i was telling him the other day dude put out your own music and use this platform you're building to promote your own music like yeah every like ten to twelve videos you're doing like other rappers but then stride in one of your own videos in there with your song wow this is sick i'm watching one of these videos now oh they're incredible actually really we're releasing a song with him in a he only has a hundred twenty seven thousand followers you you've you're buying early on this guy yeah dude he's in he's insane i'm like that's a double revenue stream you'll be making money from labels paying you to make lego animations of their songs meanwhile you'll be pocket spotify revenue for your own songs so that's like a perfect example that just one happened that one happened recently so i can think of it i can't think of any others that are super recent you know what's crazy as is with tiktok like it's just crazy how sound bites are becoming songs so you know like there's that one on tiktok where where it's that lady going i wanna thank my man thank you for my man thank i saw that the other day it was just a so she said that at auto like yeah she she just said that at a at a award show and that to a clip and then yeah it was just it was her saying it and i don't know if she did or someone else turned into a thing and then there's this other one where the there's this guy he's got a thirty second video rick talks about his his booth thing but it it it it's literally a thirty second clip of him wrapping and i'm googling for this guy and he's got it has a million likes on instagram on unreal and i'm googling to i'm like i wanna see the whole song it's not even a song there is no whole song it is just like at his thirty second clip and it's it's pretty amazing how like things are happening with music where like it's just a a clip of a thing it's not even i guess the best example of that is the corn kit i remember that kid that was like i love corn and it became this viral song on tiktok for like six months yeah it's amazing to something we've clocked and we wanted to be careful of because sometimes people have their song go viral the sound but people don't connect that sound to the artist yeah so there were a couple like viral sounds if you asked me who the artist was i'd have no idea so i was like we need to be very cognizant of that and like make sure that we attach you to the songs as much as possible which is why we're so like long form skit focused rather than like let's make a sound pop off because it's great it could be like a moment and a spike for a song but long term the goal is to attach connor to his music more do you on your way up like kind of like when you were moving boxes at the alpha paul warehouse and you're you know in between acting gigs you maybe trying to make it in the music game and it's it's not obvious you're like now you're winning and winning feels great but you probably spent many years losing this how i folks in the world of entrepreneurship i yeah from the ages of twenty one to twenty nine i was only doing startups that failed that's like i don't know eight years straight of just getting my ass kicked did you like dread going to family events because we dreaded it because it's just like the hey how are things going how how's the little music i am yeah no people would be like what's what's the new one because they're so used to me every year having a new story about the new thing that's gonna be the big thing i was oh damn the right always a new one fuck like i wish just one of these was the one and i you know like that that was it so was there any i guess like moments you remember from the kind of the bottoms that like you know either a decision you made a a talk you had with yourself some advice you got that like sticks with you or helped you during that time on it was just it was brie it was like you know i i i don't have a a bunch of friends which that sounds strange i'm i'm i'm a very social person and i get along with everybody but my my core circle is very small and i spend ninety percent of my time with brie whether that's us working together or we go on walks every night and we just talk about stuff and yeah there was definitely a period especially when covid hit and production completely halted so i had already a year before that been struggling to get acting work and then now there weren't even audition and i was definitely at a low point and it was like what do i do and brie brie with somebody who very early on i had shown my music to and this was prior to me show like i i used to just record at home by myself i didn't show anybody it was just a hobby i had because i loved hip hop but i was afraid to put it out into the world because i was afraid of the judgment i would get even had an alter ego called like the kid kill me yeah yeah no no i called unidentified on unidentified i use like a fake name and i would up i used to upload music on youtube anonymously just because i wanted to see what people would think about it i was like that's stupid right without like attaching me to it and i was afraid what my friends would think like oh of course like the actor wants to be the rapper now and i i was like frozen with judgement judgment fear yeah exactly and and brie has always from the very start just been such like like my my number one supporter and has given me the confidence and so when i was in that low point and and music was something that i was sort of playing with she was like go all in on this trust me try it like try tiktok like what's the worst is gonna happen like nothing's going on anyways you know and so she she was the one that instilled that confidence to like go for it and ramon instilled that confidence in me i got hired at the pet company as a social media assistant and i met ramon and then after that like a month later he's like yeah no you're my creative director a hundred percent and anything i ever wanted to start he's like i'd be your first investor i'd be your first investor and he believed in connor so much so i was taking that confidence from ramon who was my mentor and i instilled it in him and ramon told me he was like i'm i'm i'm whatever they're doing i'm in and i'm like you're an idiot man there's no there's no money in music like what's their to invest there's nothing to invest in and he was like i don't know but and there's whatever that there's something here what well i'm in you were i home he was school or he told me i was homeschool school you still high school i went to public high school but prior to that i was homeschool school yeah and do you think that that like did that help you in any way in terms of know what i think so because when i was homeschool school i used to like start businesses i showed ramon my business card it was like brian peters it was like violin pianist vocalist dog walker pet sitter babysitter hire me for anything like i would i just had so much time on my hands and also creatively i would write children's stories i would i have old videos from the apartment complex i wanted to be a director so i would go around filming all the kids like documenting their lives so being homeschool gave me a lot of time on my hands and i think it gave me like a need for creativity that most kids didn't have because when you're in school you're constantly entertain by other kids but i just had my siblings and i saw i had to come up with ways to entertain ourselves so we would remake spy kids we would remake disney movies like we would film them ourselves edit them like so all my family jokes so like you've been doing this since you were like four yeah you've you've always been making content yeah so no one's asked the home question before and i never really thought of it till now that i guess homeschooling really did correlate because it like forced me to be creative well the we we have like a large male most of our listeners are men the takeaway here is like get yourself a strong woman for your partner here i mean like like like this is this is like a good this is a really great marriage it seems like you gotta get yourself a strong woman help make this all happen i'm a huge fan of a alex and leila h i think that they're a super power couple you know what they live in vegas i think so i'm like gonna try and run into them at they'll bar one night so they never skipped dessert whatever they say but they're a huge spell for the husband and wife business relationship because there's really nothing cooler like we get to work together be parents together most people actually it's horrible you guys make it work because you're you you are both emotionally stable you have similar values it seems you have similar goals i think in most cases it's not it's not awesome i think working with family in most cases is horrible well thank no i i mean and we have our moments i don't wanna make seem like it's always just so so easy because like brie had kinda alluded to earlier it's really easy to fall into this like we work together we're c workers mentality whenever every so often it's important to remember that we our husband and wife and we need to find that balance so coworkers workers who kiss what's the big what's that the exactly yeah no big do we all do it yeah been tell her you we'll leave it this sam's about to be a dad you guys recently had your first baby any any if i by the way that sam you heard it there's their song about about their song this cute there's a line in there he's like was it it's like you got my eyes and i got your back i was like oh that's it yeah it's a good line dude like i remember watching that video and i was getting emotional and and that's why i was like i think you're better than weird out and vicky and all these people i mentioned before is because like i see your stuff and like they don't inspire me i like them you inspired me i won't take any more a little dick sla on the podcast for the record i feel like you y i let the first one slide the second one you know i just cool my half hotter stuff and i'm like oh like little dick is like oh you haven't lose good enough dude i play i'm going out of this conversation you guys i i don't wanna get this stomach seriously here i love them but he like his character of like this jewish guy of like always complaining like i i don't think i wanna be you or like i wanna learn from you in terms of the day to day life it's more so your career is amazing and i respect it and i like your music but with connor like when i saw that song i'm like dude the values that you're talking about the songs like i'm on board with like i've been love better i love hearing this from sam and i'll i know we have to wrap this up but i'll just to jump on this point so many artists have come to us and they're like connor needs more of a brand i'm like what do you mean like he's not he's too normal like he looks like every other guy on your street blah and i'm like i'm pretty sure that's why people really like him because and you're way hotter than guy let's be real it's sam what's up with you and like agnes oh don't give me wait the wait you should show me your cab if you got a cab on no over that's that's my one thing i to bring it care bring it all in your caps i'm showing in my cats in six months i'll show my cat they're they're just like he's got private instagram account for just calf work always been always been working on it for years wait not my only cats they're not great but we're working on the working on the cats but yeah no just that's really cool to hear because the real has always been something that i've had a gut instinct to stick with so it's cool to like hear that confirmation from you this is the first time that sean has fan girl out a little bit that's so me sean so it's so nice finally meet you and thank you thank you for the support and for watching and listening genuinely me sean asked about baby advice yeah any data number one bay the number one advice we have is like and it's so cliche but just be so present in those newborn days because they flew by genuinely we look back at old photos like a baby photo of jude will make me just cry instantly because i'm like i wasn't i wasn't like shit oh no i was like i was so focused on business like too much so i wasn't like i would like hold him and wait for him to nap just so i could go work more but i wish at the time i was like enjoying it more so that so that you don't end up crying on a podcast one day here we are no the anytime we get crying we know our views are gonna go up so thank you and don't go on tour for three and a half weeks because it was fun but he missed a he missed a lot i think you're doing it right i think even if maybe there were some moments where i mean we you were you maybe think you weren't present i have a feeling just watching you on social media i have a feeling you're doing things wonderfully and the things you've said in the pod about the family business and everything i i i think you got i think you're crushing it in life in business you're crushing it in life you're probably crushing it even harder so and i i know what you mean i photos and i literally don't even remember i'm like i don't remember her looking like this right it's it's like obviously i remember when i see it but i'm like oh man that just feels like two different times and kids are this funny thing we're like for me at least all day i'm like oh my god i can't wait for you to go to sleep or like we get a moment of free time and then as soon as we have free time that's all me and my wife talk about is it's like okay wait what do we want all this free time for all we're gonna do is talk about the kids anyways like the funny things that they did today so it's like it's this cup that like you know you can never really fill up enough of but at the same time you're like i don't know it's like this weird dueling thing i don't have like the words of the wisdom to like articulate it but i definitely feel it where it's you can never spend it's like an infinite amount of time you could spend it's really not about the like you know the duration of the time it's kinda like did you kinda sink in and appreciate it versus yeah just like being there because i've had many days where i spent hours and hours hours but i didn't really like i didn't really let it sink in you know i was kinda passing the hours which is a little bit different so yeah i and know something once where it's like as soon as your kid is annoying you put your phone down because if you're present in the moment that kid isn't annoying but if you're trying a multi trying to be something lines and that that's that's when it becomes annoying so we've done a really good job at like as soon as the babysitter leaves at three like we didn't we're just fully present we're not but when he was a newborn we weren't doing that as much so you're gonna have more i don't know if i wanna go through the whole pregnancy thing again it was really tough on me especially mentally after i'm already a very anxious person so i think having a newborn to care for while recovering from giving birth at home was pretty intense for me i know if i would want to do it again but we'll see i know we want to adopt i've been looking at adoption websites i literally lay in bed and like cry looking at them because i just want to adopt all of them but i think we got to see our son we gotta see what our dna would look like combined he's so funny he's he's amazing he's a little connor but moving forward i'm like i don't know if i need that urge again i think i would just like to adopt a little vietnamese baby from where my grandma is from and honor her in that way you you gotta make sure they can wrap too yeah if they can't wrap we're not i'll be part of those and with the application i'm like they can't use three syllable words by twelve months they're out yeah if they can't play three different characters in this it yeah yeah they hesitant yeah we we definitely want for a versatile child to adopt yeah we need some head shots we get well we appreciate you guys coming on you're amazing oh my god appreciate you guys having us yeah this is this is an honor thank you i feel inspired talking to you i have imagine sean i imagine sean does too and a producer john jonathan was texting me and he goes i'm loving this they're so damn likable and i feel jonathan that was my biggest fear not being like because i never really come on camera and do stuff like this but i knew sam so i was like okay i know sam i wanna do this but normally i'm very fearful of criticism i've always been pushing i think you need to start like like your own personal brand like your you're so knowledgeable in the music space it like and and you're always behind the scenes no no one knows who are no one knows how impactful you are and what i do and i think i think you need to start putting yourself out there very nice for sure well totally i mean if you look at them the their marriage end well so that's not the great example but the rock wife i forget her name again what is her name danielle yell they did that's but they still work together that they have an interesting dynamic oh yeah they still work together and she's known as being a pip like she is like feared in the industry she's sharp and i think she has more talent underneath her now but that's like an interesting example other than the divorce thing of of the business going well besides that besides that we'll we'll work out our our next analogy for you lab on that work well and people people hate on trish jenner but in my opinion love chris jenner i think i know she seems like she still has a pretty healthy maybe i don't agree with all the tactics but her kids and her have a great relationship and it seems like it's worked really well and everyone's provided for i was interviewing a nanny that na for them and i was like i was like i was probably i could hire her but i did like five interviews just to dig for information about what they're like and she was like i think by the third interview she picked up that i only wanted to ask your questions about what it was like there and and i was like yeah i'm super curious can you just tell me some things and she was like not really i was like okay i respect for that that's that's fair we like the kardashians i'm with once made conor binge watch a whole season with me i i didn't get you to feel it first and then afterwards i'm like oh i get they're all just killers like they it's they're all killers yeah like and you know you don't have to agree with all the something trying to do famous but they seem like they have a great day well they have amazing job yeah they all stick together lad the loyalty that family seems strong well thank you all for doing this this is awesome thanks for having thank you so much everybody go tiktok is at the first place you want people able to follow you sure yeah i mean just well honestly i think instagram is safest i was gonna say streaming services just like going to your favorite streaming service typing my name of it typing my name connor price you'll see all my songs there but yeah tiktok instagram oh you know what can i plug one thing sure any streamers or video gamers that watching this all of connor music is dmc safe so you know that it in your videos without copyright yeah i created a playlist on spotify under my channel that's called like dmc safe copyright free words all of my songs that are copyright for free because i have a few songs that i did with other artists and they have their labels get involved so you can't use them but i have a list of all of the songs that you could use on your youtube videos or intros for your podcast whatever you want unlimited use because i don't do youtube d i think the long term value of having creators use your music is way more than like trying to get a few dollars every month because somebody use your song in a vlog so yeah if you're a creator and you are looking for copyright for music i have a bunch of that that i want people to use and brie you're on twitter but you don't have any follow or you're like you're do i have a twitter i don't even know oh i found it wasn't was i was gonna say you should promote that because i bet a lot of people gonna don't wanna dm you oh i signed up on threads i have threads okay hit her up on threads but presence doesn't have dms you're gonna get a lot of opportunities from this you you just got the brianna price handle got my brianna price handle on instagram yeah just search up on instagram because act them someday i want to and i just got this instagram handle i've been dying to get it's called home studio because i want to start newsletter for independent artist and then eventually your newsletter it's really horribly named by the way you need to change that name no i stopped that the independent one yes i stopped it that's done the idea was good thank you belly was the i know i got i got it that's done don't worry so i'm switching i wanna do home studio because i wanna build a newsletter for independent artist and then also then turn that into a potential we sell like home studio kits where everyone's like what mic do you use i'm like just buy connor kit it comes with the mic headphone interface smart everything you can use to make money from home and i'll record all my songs using that kit so it's it sells itself amazing you guys are awesome thanks for coming on i have a feeling that the next time you guys come on you'll be ten times bigger because you have the talent for it and i think you've stumbled into something really really amazing and i think if you just keep going it's gonna it's gonna get really big so thanks for coming on and thanks that's the episode that's the pot awesome that's pod thank you thank you yeah i feel like i could rule world i know i could be what i want to from at all in it like a day's off on a goal travel never looking bag

Episode Notes

Episode 486: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) interview Connor & Breanna Price (https://www.tiktok.com/@connorprice__) about how they went from packing boxes in a warehouse to making +$200k / mo on Spotify.


Want to see more MFM? Subscribe to the MFM YouTube channel here.

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Check Out Shaan's Stuff:

• Try Shepherd Out - https://www.supportshepherd.com/

• Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant

• Power Writing Course - https://maven.com/generalist/writing

• Small Boy Newsletter: https://smallboy.co/

• Daily Newsletter - https://www.shaanpuri.com/


Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com/

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Show Notes:

(0:00) Intro

(3:00) Connor & Breanna’s background

(15:00) Break out moment: Spinning The Globe series

(19:30) Breaking down their viral video w/ +140M views

(21:30) $0 to +$200k / mo from Spotify streams

(25:15) Maintaining relationships as a family business

(28:35) ​​Revenue streams

(33:40) Is touring worth it?

(41:00) Selling their catalog for +$50M in 3-4 years

(43:00) Creative & marketing process

(51:00) Decoding virality and creating your own lane

(56:00) Getting recognition from celebs like T-Pain & Russ

(59:00) Underrated creator: IconBrick

(1:02:40) The struggle before the fame

(1:05:10) How homeschooling benefited Breanna

(1:10:00) Baby advice for Sam

(1:16:30) Socials + Connor’s Copyright Free Playlist

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Links:

• Connor's Spotify - https://tinyurl.com/3y9dp8na

• Connor's IG - https://www.instagram.com/connorprice/

• Connor’s TikTok - https://www.tiktok.com/@connorprice__?lang=en 

• Breanna's IG - https://www.instagram.com/breannaprice/

• Connor's Copyright Free Playlist - https://tinyurl.com/mwjdyup3

• IconBrick - https://www.instagram.com/iconbrick/?hl=en 


• Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel.

—

Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.

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Other episodes you might enjoy:

• #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits

• #209 Gary Vaynerchuk - Why NFTS Are the Future

• #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto

• #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett

• ​​​​#218 - Why You Should Take a Think Week Like Bill Gates

• Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More

• How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

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