sam am this the secret to my success right here a plain great t shirt free shout up ko these is this is the ko super soft tea i wear a new shirt basically every day which feels phenomenal you remember the tv show crib where master would only wear a pair of air force ones one time what do you think my last name stands for i am master myself i feel like i could rule to world to i know i could be what i want to from at all in it like a days off on a road less traveler i have a an idea for you so would you like to hear billion dollar health idea actually health care is the wrong word health care actually when people tell me health care ideas i just kind of tune out run i'm like isn't that like super complicated hard and impossible let me just let me just ignore this to completely but i think you'll like this one so have you ever done an executive health checkup not yet but nick hub convincing me that i should do it okay so these things are pretty interesting have you done one i've never done one i've i've tried of that basically gone through the process of booking and then and there was like that's kind of the point they didn't have a lot of availability yeah so they have a long wait list oh i got travel to arizona to do this like jeez like if this was just here in the bay area i would done it yesterday but it's not well that's the idea let's open one of these up in the bay area in in new york okay so what are these so an executive health checkup is basically something that ceos high net worth individuals will do with ac pay somewhere between five and ten thousand dollars usually to go for a one or two day visit to a medical center and you do a battery of tests and just think of it like the four seasons made a doctor's checkup up and so you go and it's kind of this executive vip treatment where you go and they just put you through a bunch of tests all in one day which normally if you try to do in your traditional thing like first of all your normal doctor's gonna be like why do you need this test you don't have it do you are you having hard issues it's like no i just wanna like proactively measure my like heart health every year and like make sure i'm on top of that and so you most doctors won't recommend these to you know normally secondly if you even if you did you wouldn't get all your appointments done in a day just like one day knock it all out like months if you spread out to take forever and each one you're like kind of wait in line you don't have the you know the tsa you know pre check to be able to just go through and and do this so this is or actually better now just actually lying private and a lot of times they wouldn't talk to each other right not comprehensive yeah okay so why is this an interesting business idea so the mayo clinic which is probably the leader in doing this is estimated to do over a hundred million dollars a year on just their executive health checkup up service right so that's basically seventeen thousand the last number they publicly released was seventeen thousand patients did hit in twenty fifteen and you basically gotta fly there four locations or arizona jacksonville minnesota or london so like not in you know hotspots spots but like that's where they have their their big hospitals and so mayo was doing this the cleveland clinic does this and then there's a bunch of private practices that will do this too so my idea is that somebody needs to create this or s f la a new york it's the soho house for medicine and you know just charge a ten to twenty thousand a year membership fee and it's an annual checkup up for you or your spouse even and if you can get basically five thousand members across you know in in any of those geo you're doing fifty million a year of recurring revenue that's only that's like a hundred patients a week right so like it's not insane it something like this especially with the like longevity brian johnson like hub man like there is a very very big trend in this direction and i don't really think that genie is going back in the bottle like i don't think that people are five years from now are gonna be like god i don't care about health anymore like i just don't think it's going that way i think people will get disillusioned with some of the things that are happening but i think on the whole more people are becoming you know health conscious than before and as that kinda high net worth class it becomes a high status thing to do to be you know health optimized i think that this is gonna get bigger and bigger and bigger when we started this pod i i think i said one of the big things that i'm bullish on it for the next like ten twenty thirty years is i always thought it's insane that you can have like a cancer in your body and like the conversation of well had we just known about the sooner we could have fixed this but we don't we are we didn't so you're dead and like that's kind of crazy to think that like had you just walked through the doors and gotten this test you would have been this was could've been ins sol a hundred years from now it's gonna be insane that you didn't know how your body was doing yeah i agree maybe fifty years now i don't i don't know what the number is but like for sure by a hundred years like the idea that you could it's like dude my grandpa used to walk around and he had no fucking clue what his like glucose levels where he didn't know if he had cancer people just had cancer died it's like you know when we talk about like smallpox and polio just killing people or like you know like i don't know like how'd did you get around without google maps like oh you just like you just keep stopping at gas stations and then you'd unfold this map you'd trace your finger and then you'd ask your guy he'd tell you like when you see a blue thing turn left and like that's how you got across the country it's like going to a restaurant and saying you what smoking or non smoking sections it's like wait that was a thing you you could go to a smoking section of a restaurant you know like i that was one of the things that was a lie for i remember as a kids it's like saying you only have smoking available fine we'll do that you do you know what else that's similar to starting a newsletter today and not using me if that's what it's similar to that's the thrill of the shield today i would tell you guys about bi i easiest way to start a newsletter spin it up start your newsletter it has all the growth tools built in it's got an ad network so you can start making money on your newsletter even if you have a small newsletter i see people every week on twitter posting that they're making a thousand dollars a month or three thousand dollars a month on their newsletters and they didn't have that big of a newsletter it's pretty crazy putting your thoughts out there aside from the money is i would say the most underrated thing that a smart person can do if you're a dumb person you don't need to do this but if you're a smart person putting your thoughts out there and creating a magnet that will attract like minded people create a little landing area for luck in your life where people can reach out to you because they heard something you said or they agreed with something you said or they offer you a job or they wanna work with you or partner with you that's what happens when you when you publish and so highly encourage people do it and if you're gonna do it use bee h it's spelled be e h i i v dot com weird name b h but it's a good great service and tyler's awesome you guys do think people should check it out tyler's one of the most interesting entrepreneurs that we've come across by way actually the best thing about tyler is his playlist on spotify so if you go and spotify you need music for while you work he has a playlist called big desk energy is it actually good it's awesome to dude i listed it all the time when i work big desk energy great name and it's a great place and he keeps it updated it so he keeps t it as he goes and i've told him i was dude i you know bee h is great but the playlist is legendary and the flight was just so good but you invested in bee hive so that's the one that needs to work out so yeah i did invest hive also so i invested once i use the newsletter twice a week and i use the playlist seven days a week alright b h b h dot com by the way the companies that are like kinda testing this out you did one of these write these like a seat or or or they mris that you can go to it's like five hundred dollars and just walk off the street and get an mri and it tells you if you you've got cancer or something like you could do a full body mri at places so i didn't did one but i you know the reason i didn't talk a ton about it afterwards was i just don't know the science behind some of these things and so it might be great i know several people that have said oh i did a candidate and we found something blah blah i've talked to doctor friends who are like this is bs and i'm always like you know there's like a there's like a the six sense in my body where i'm like just be careful before you endorse something that you don't understand the science of that's making a very bold claim that doesn't mean that they're doing something wrong or that anything is up with it i'm just saying i have no idea if these things work i do know that the stuff like the executive check where they're doing like more tried and trust trusted like tests are you know a bit more more safe right this like the l right they've been around for a longer period of time more widely accepted in the community more testing has been done they've made it through that gauntlet whereas the new stuff the full body mri it might be awesome it might be overkill i'm not sure i can't say dude we have a lady so we do like for hampton we have like perks so you get discounts to different services and we partnered with one of these mri companies and this member and her boyfriend or her husband went and got one together and he had cancer they caught cancer and he got surgery and he's good and she was telling me the story and i was like that's insane that is absolutely insane so there's one positive story i i think they said like when i was there again i don't wanna repeat these claims i don't know what what's true but i they were like a one out of twenty one out of thirty people come in find something that's insane it's so funny when you go do these by the way you're just like no news is good news so you're like i'm gonna go voluntarily check this thing give myself a very high anxiety day and then really what i want is this anti cli like yeah you're fine dude thirty five what are you doing you're normal you do you feel bad no oh okay cool then that's that's the best case scenario at the end of the these things sam did you see this thing that this guy tweeted at as the ai m m's theme song the rap song the rap song yeah ari can you play listen listen to the dual to return their dreams in the bus sam paul has also muscle sealed deal on the cusp millions they say thirty of your figure lust trust sean spinning narratives to stories prep birthday clutch five cats five in my first million staring the by sean a baller shop calling no small boy stuff he's got both sage and a slack of productivity unlocked saying six pack dreams aesthetics they cannot be stopped and fed hosts with the most sharing that wealth brain from six to the rim of the game they still went out restraint how did he do this so he goes here's here's my prompt a rap about sam and sean the host of my first million sean sam previously sold this company called the hustle for an undisclosed amount but everybody thinks it's thirty million sean is a storytelling master the la most productive person who loves basketball and says no small voice sam loves big muscles and six packs and then it generated that's all it says that i've got six pack dreams hi guys six spectrum dreams yeah it's so good it was like actually very good for a ai saw and the second one cracked me up this is this is me coming into today's podcast recording let's put the gif up on the screen if you're on audio go to youtube so you can watch this dude did you see this thing i believe it's called as it called son where you can make songs s u n o dot a i it is freaking awesome it is so cool it is awesome and like you can make it sound like frank sin is singing any song that you want them to sing and so you could use it for theme songs for background music of different things it is awesome it's one of the few ai things that i've seen and i'm like this is wonderful this works there's a perfect use case for this it's really good dude my un creative ass doesn't know how to use these i'll be like make it journey singing don't stop believing it's actual song was like i guess i just wanted to hear this song you're like go i listen to it yeah you're like a a journey song about a boxer and phil philadelphia kia and he's trying to beat the ussr and what he got and it's high of the tiger dude the there is a cool version of these though you see that drake tweeted out a song that he made using ai like ai two puck and ai biggie on his track yeah it's awesome i love these things dude let me tell you the story so i had to do some camera i had to set up this camera at my house and i don't know how to do it and a friend of a friend connected me with these three kids they're twenty years old and they they have like a marketing agency but i guess on the side they like help people like me set up their camera or whatever they've come out here they help me out and after about four hours of them in my house doing work i'm like alright so what's your guys of stories like i can tell that you're like being polite and like you're trying to ask a little bit about me and like let's talk well let's let's hang out so it sees three kids that are twenty years old they drop out of college just start a marketing agency and to give business they go to what's it called is it called a better business bureau like where like your local small town communities have these like business bureaus they go there and start committing all these small businesses to make promotional videos for their website so they start making videos for their website and then they're like well what i do with this video now so they go to their clients and they go well you should run google ads we'll do that for you and we'll make a website and they're like alright i got this website and how do i get leads and like well we'll run the ads and then we'll just get leads to you and i go well pretty cool how what software are you guys use it and they go we just use like our iphones and they go in matter of fact my phone's ringing right now and did it looks like someone's calling for this particular landscaping company so they put their phone on speaker and they go hi this is x y z landscaping services how can i help you and they go hi this is rosemary i live here and i'm trying to inquire about seeing if you guys can common and like build this like small project at my house and she goes oh yes ma'am i'm not the owner of the business but i'll put you in touch with her right now and so they you have their iphone out they click hold they call their client right there and this is that like nine o'clock on a saturday i they go hey linda i've got rosemary on the phone right now she wants this this and i'm gonna merge you to right now and she goes alright sounds good he clicks merge and he goes hey rosemary this is anna the odor she i feel they're all in about what you want and i'll let you guys take it from here and then he clicks mute and just puts the phone in this pocket and he goes that's that's four hundred dollars right there and they're doing fifteen thousand dollars a month this way these three kids they're like yeah we like but granted at this for like twelve months so that we're finally at like fifteen thousand we're able to pay ourselves we've been each door in our free time in order to make bills pay our bills because we live on our own and i just think to myself you've got it great stories begin exactly like this you guys there asked me for advice i guys you're it's gonna work out just keep doing this for five years dude the best part of the story by far is that's four hundred dollars right there but phone i'm good saying that every time i unlock my phone i'm with my wife i'm just gonna be like another three hundred dollars it just it was awesome what these kids were doing and i i just respect to hell of that type of stuff and it it just showed me beat these guys have what it takes and this is how like great stories begin is these little like it's not complicated stuff it's really simple it's not sexy but it's awesome dude my brother i was asking over the weekend i go yeah what's what's your favorite job you've ever had and he it goes oh easy smoothie king in high school i was like smoothie king in high school you've had a hole he's forty he's like forty three or something i was like your greatest job was your first job twenty three years ago or throw twenty six years ago he's like yeah no doubt i was like why did you like it so much like reese movies or something he goes no my boss was so funny he's like my boss was this character he's like you know that thing i say every time i answer the phone i go yeah he goes i stole that from my boss and the thing he says on the phone is the thing his boss said so one day he was in smoothie king and the phone rings like the smoothie king like landline rings and his boss is basically like you know if my brother last seventeen this is like a nineteen year old you normal dude he's a manager of smoothie king kind of an overweight guy i he goes must be jordan about that summer league and he think fuck and my brother looked brother was still funny that he just came over with that on the fly like it must be michael jordan calling about summer league and for literally twenty six years my brother every time the phone rings i must be jordan about that summer league and i could tell it's just put somebody in a good food every single well another new one is when you're were hanging one dollars you wanna do one what he got alright i got another thing think that's funny well it's funny and not funny but the funny thing about funny things is that if you take a really not funny thing like war and you multiply it times a funny thing together they become funny that's the beauty that's the beauty of of humor bold statement let's see let's see how you together the pizza meter do you know what the pizza meter is i don't know what the pizza meter is okay so the pizza meter is a way that people on the internet knew that the iran strikes were happening before the news reported and you might be wondering how could just random people on the internet know this before mainstream media and the answer is the pizza meter and so the pizza meter is basically a a signal that people watch for which is basically they study the they they watch the pizza shops that are around the white house the pentagon places like that and they look that if there's a sudden spike and if you know for example if you go on google and it says busier than usual and you'll see like wow ten pm it's like spiked way higher than normal that you know that something's going down that's the only reason that the closest pizza shop to depending on the closest pizza shop to the white house would have spiked like that is that there's something going down that has the staff they're late at night ordering pizzas and so they know and it's basically been a signal for like the the invasion of kuwait the iraq war most recently when iran launches those missiles at at israel and so people knew that this was coming because of the pizza and the the funding the story behind this is pretty funny i don't know if you i guess if you never heard it you probably don't know that the backstory either but he got popular because there was a guy named frank and frank owned sixty franchises of like pizza shops around dc and he actually went and told the la times he was like the news media doesn't know about something big gonna happened there in bed sleeping but my guys my guys are out there on the front frontlines doing deliveries and we know when something's going down because we'll get a spike of deliveries to the pentagon at you know eleven pm at at midnight at one am and that never happens and so this happened and then the government basically had to shift their they send out a memo they're like hey guys you can't be doing this and so now they send staff out to try to pick up pizzas and do all this other stuff to kinda like smooth it out the curb where it's not so obvious that some shit's going down isn't that hilarious dude that's is brilliant there there's a phrase for this and i can't remember what it was but it's basically where you do all of this work to protect something and just the smallest dumbest thing that you forget about that you don't even realize is the key to you know unraveling the entire thing this is awesome this is so cool and i'm i'm reading the wikipedia right now it started in nineteen eighty three with the invasion of granada then again in nineteen eighty nine the invasion of panama what they notice with that domino's pizza deliveries increased dramatically right before the invasion of by twenty five percent like so this has been going on for decades this is this is the password one two three of wars it's like the easy to guess password that like you didn't they didn't realize actually the true origin story was this of this was apparently during the cold war the soviet intelligence agency was using indicators like this so not just the pizza thing but other things like this to try to alert them of a potential global crisis and they called it peasant at like pizza and then intelligence peasant and so that's how that's like how it started and then frank kinda of put put a spotlight on it and there's other ones too so like recently so this happened before the iran thing people were like u pizza meter spiking right now and then sure enough within twenty four hours the news came out about the iran thing the other signals people were like hey wait it's not just pizzas because they realized that the second best signal is that gay bars in the area see a like a big drop off in foot traffic when the government like is when they're busy basically and so people were looking at gay bars there was a guy who was like hey guys i can confirm because the the politicians would normally be going to the gay bars yeah exactly so there's a guy who tweeted out he's like hey guys i don't know what this means but i'm at uproar right now and there's way less government guys there than usual tonight and normally like i know whatever thursday and night this displace is popping there's nobody here and so now there's the the dc bear index which is basically trying to measure you know like the the gay bar foot traffic as well so this is up there on my mount rushmore of silly indexes there's there's some other great ones that you might not know about do you know about the big mac index i think you probably know that one is that just the price of a biz big mac or it's like a better indicator of like inflation or what they call ppe piece a purchasing power parity so basically how much is a dollar versus a euro versus a frank versus a yen and the most common denominator between all of those countries is what's the price of a big mac and so you can go see that man a big mac relatively is now more expensive in one place than the other that basically indicates that that currency got weaker it's a more true indicator of the currency strength or weakness than like what the government will tell you so that's that's what the big knicks is supposed to be and by the way all of these are you know they're not they're not bulletproof so there's people who are like the pizza thing doesn't work anymore blah blah who knows i i you know i can't say that these are like you perfect science or anything but they're they're funny the other one that's great is the waffle house index you know this one for hurricanes yeah for storms basically they there's a three color a three color system so waffle house which is open twenty four seven three sixty five so it's like how do you know how bad a storm is it's basically green as waffle house is still open an operational full menu yellow is it's open partial menu and red is it's closed if waffle house is closed the guy like the director of fema came out basically it was like you know it's bad when the waffle house is closed and so it became a whole thing the waffle house index a mount rushmore of indexes is awesome that is a hilarious bit i i i thoroughly enjoy this one and by the way have you ever noticed if if waffle houses are supposed to be open all the time why do they even have locks on the doors do they maybe they don't they do because i went and one to one recently and i was like guys are open all the time why why do even why do even lock the place up i'm sure they enjoyed that conversation like look dude you while waffles were not like scrambled or why what do you want it didn't work out that's pretty good where do you why why did this interest you there's this general trend which is like whenever there's like a murder that happens or like a crime or there's like the boston bombing do you remember like reddit was basically solving it almost in real time or like the other but they got like they got it all wrong yeah but there is like yes that that seems work but it is pretty fun to follow along and just see like what the open source intelligence community can do and like they do get things wrong but there's you know there there's several examples of this are like you know but if you go look at the root call the root the root you know discovery of maybe some conspiracy or some some some ex expose it's usually like some guy in a message board notices something and that's like often like how things get figured out and so you know that's how they caught the you know the silk road for example you know they went looked at message board posting for example but you know i just think that's cool that like there's a there is like the official agencies they're sort of like this open source community of internet s and you know i don't think they're they're not necessarily better but i think it's a cool in addition to what what it it exists out there let me show you something that i saw recently that is actually related to indexes so i got curious about i was looking at like i saw an article about some of the most profitable companies in the world and now let me list a few that are very obvious so visa of course visa is gonna be one the more profitable companies something like forty percent income compared to their revenue nvidia berkshire hathaway halfway very obvious ones two less obvious ones public storage i think we've talked about public storage you know they make something like fifty percent profit on each dollar that they they taken on revenue another one is relics we talked about relics they own the academic publishing industry and it's like a very controversial thing because it's kind of a pay to play model and it's a little it's a little weird but there's two that stuck that stood out to me the first one i'll tell you because you may not know but it's called the intercontinental exchange do you know what the intercontinental exchange is no well the second one that stood out is nasdaq so the inter intercontinental exchange owns the new york stock exchange and so these two stock exchanges are some of the most profitable public companies in the country something like i think in two thousand and eighteen the inter intercontinental intercontinental exchange i think it's i think they call it ice i see sixty percent profit for every dollar that it took in and this company is worth something like i think today worth thirty five or forty billion dollars one of the most profitable companies out there and it makes i think ten billion in revenue so it's just like printing cash and it kinda got me interested that these stock market exchanges might be the world's greatest business models because when you think about a stock market exchange what's a stock once a company list on an exchange they're basically never going to go away and a hopefully a great company like a ford or something like that can last for a hundred years it's incredibly challenging to build a new stock exchange there's actually only i think fifteen of them in the world like fifteen like legit big ones and the barriers to entry are super big but it got me interested do you know who started a stock exchange recently have you heard about this it's called the long term stock exchange reese eric reese from the the book the lean startup up one of the most famous start books of all time so i think he started this in two thousand and ten or two thousand and twelve a while ago it's taken a while to get going and the reason he started it was at the end of the lean startup up and like the the epi log he lists like a bunch of ideas that are interesting to him and he said to on this talk he goes all these ideas have been started my readers have messaged me saying i've started this this and this after this book he goes the one thing that no one started was a long term stock exchange so i decided to do it and one of the reasons he decided to do it was because so the large index funds are the or a lot of the large traders do you know how long they hold a stock for on average no i have no idea ten minutes that's how long on average it's i'm super bullish on this stock for the next ten minutes yeah and he's like playing at home with all my ideas yeah it's for ten minutes as the average whole time and he was like i think that's insane because nothing has changed with that company and it really bothered him another thing that bothered him is there's this chart you like one chart businesses there's this chart that shows the average number of public companies and it's been going just straight down so i think twenty years ago there was something like ten thousand i think today there's like four thousand public companies so people just don't wanna take their company public for a variety of reasons one of those reasons being is that it's kind of a short term like what does warren buffett say in the short term it's a it's a what does he say it's like a measuring stick but in the long american contest long term it's a weighing machine yeah that's right and he's like that has a lot people don't like that they don't wanna take their companies public because of that so basically in twenty eleven he proposed this idea of a this thing called a long term stock exchange where you get more votes for how long you've held the stock so if he held the stock for longer than someone who who just recently bought it you get more votes into how the company run theoretically and he actually raised something like a hundred million dollars to start this i think injuries in h weights funded it and a and a bunch wasn't the only thing right i think there was like a mandatory one year hold time right wasn't there like a if you buy you had you can't sell within a certain period of time wasn't that the rule yes and there's and there's a few other rules where the companies in order to get listed on the stock exchange you have to do what you just said you also have to like have a plan as to how your company is going to be great for the next many decades and so they like it's all about long term stuff and so yeah there are a whole bunch of rules about this now the story isn't exactly going well because i think there's only like two or three or four companies listed on who's exchange so far i think it's yeah twilio i think twilio asana and up i think those are like i don't think there's that many companies listed there and those companies are also listed on the nasdaq so i don't know why you would use eric reeves as long term stock exchange however i thought this idea i didn't understand it when i was younger i'm like why do you why do you need to do that now i'm kind of growing to understand like that is pretty bad ass and this is an epic idea that has not played out yet but i was researching these exchanges and they're so fascinating at how they work it's this weird it's a little bit cro capitalism because they're bed with the sec so they're bed with the government and there's a lot of regulation around this whole thing but it's so fascinating and eric rei reese was talking about starting it he was like in order to start it you have to file paperwork and it's called scc zero zero zero one so when you file paperwork with with the sec even for a startup up it's it's all his paperwork this is literally paperwork number one it's the first like it's their first document and he like has and you feel out all this paperwork and now he's finally kinda starting to get a little bit traction but i found this to be so fascinating these these stock changes and how they're probably one of the best business models i could think of alright i have a bunch of short stories related to this number one i met the ceo of i think either the nasdaq or ny he came to my office once and i didn't he came to meet michael birch who was our like main investor that were hanging out and he's like come in here and join it and so i'm sitting there and i'm like i didn't even know the exchange was a business i was like what like why would it have a ceo it's a business and he's like oh it's not only a business it's a phenomenal business and he's like basically we have the exchange and the exchange of the us obviously is the big one but what they do is it's a software company actually so what they do is they power the stock exchanges of like whole bunch of different countries so it's like oh i mean finland needs a stock exchange they're not gonna build their own thing they'll just take the us's like battle tested super you know military grade exchange and they'll just be a customer of it and so that was the first like line of businesses basically that countries will use their software to run their own exchanges the next is that they basically fight for ipo so he's like yeah big deal is basically how do we versus the nasdaq compete to get you know facebook's you know ipo how do we get the next big tech ipo so that's why he was in silicon valley meeting people was like these are long term relationships and like when the time comes they're good deciding which exchange to list on like that's a big deal for us and it's a network effect right the more great companies you have on exchange the more valuable your exchanges but it's like a network effect married with enterprise you know like super enterprise contracts married with like complete def like nobody like literally like regulatory def def so you get the def defense of network effects and of regulations and then you get the business model of enterprise you know enterprise sales and so pretty phenomenal business actually it's also a marketplace right because they could take fees on all the different transactions that exist so pretty phenomenal business you're absolutely right and i was surprised to even learn that this was a business it's just another reminder that like everything you see around you it didn't just show up it's there because somebody somewhere has a motive and a and a profit in order to generate that product to that service of that thing that exists and once you see that you can't like un it that's my first story second story is about eric reese so i'm a i i love eric reese like his blog was one of the key blogs that like you know shifted my like entrepreneurial journey like i i was like oh this makes a lot of sense like that's why we failed we should have been doing this shit and i got to meet eric i went to his house in san francisco nicest guy nice guy but also wasn't just like pleasant trees he was nice but he was so helpful like i was like oh we're planning on doing this it's and he's like okay that's interesting idea i like we're doing as big launch oh blah he's like don't do the big launch and i was like but i just told you i i told i like talked for five minutes about my big launch plan he's like not a believer in big launches here's why hey like basically here's what you're gonna do you're gonna take the worst version of the product that you've ever made and will ever make that you have no idea if there's demand for and you're gonna completely blow your wand telling everybody how great this thing is and you have this site you're gonna put all this energy to that and it's gonna completely like the odds of you just getting it right and your initial product being good enough is so low that you're actually like lowering your odds of success by doing that and that now it's like pretty common this like fallacy of the big launch this is like ten plus years ago and at that time like big launches were still kind of a thing that people tried to do and he talked me off that ledge and then also was like i came to him and i was like you know we have this idea it's not really working so i'm thinking about pivoting to this he's like okay here's he's like how you planning to pivot i was oh i think we're gonna make these like change his features start to test this and blah blah he's like cool here's what you need to do he's like you need to take your old idea he need to bring it to town square you need to shoot it in the head was like what what and he's like your team is gonna be so confused unless you explicitly tell them that hey all the shit have been saying for two years it's changing like the old assumptions turned out to be wrong we learn this by doing this and now we know that's not the path we now know that this is a more viable path that this is a better path to be trying that old idea is done that old assumption we had is done and he's like you need to take it in the middle of everybody and you need to real do a public execution of the assumptions and the ideas that you no longer are married to because nine out of ten ceos are too afraid to to sort of admit that they were wrong or to like be really explicit they're like no we that was a dead end we need to go back and we need to try something new is that you try to like blend it together and just kinda like keep iterating in the shadows basically you like kind of like your team is always like half confused and they don't really know what they're supposed to be doing is that the thing we've been saying or this new thing or do we just bolt this new thing onto the old thing and then that doesn't really work either is he's like you know when instagram pivoted and they became instagram they basically were like look this other thing bourbon this idea of location based check ins we're not doing that shit anymore location suck we used to say location means everything location now means nothing it's photos with filters okay and we may have a new app with a new name and its photos with filters and they're like but the old app had photos with filters in it he's yeah but the old app was about the old shit and this this is not about that anymore this is now about this new thing and that was very very valuable advice that i don't know nobody else had ever told me and i bet nobody else would ever tell me and i'm saying it here on the pod because you know there's probably a hundred people out there that need to pivot and like this was good advice it really helped me that's such a good metaphor too that's a very that that's a very that's a very sharp metaphor yeah exactly i needed to be punched of the face because like most founders we ask for advice and really what we're asking for is can you please affirm the things i want and anything you said that i don't want even though it's important i'm gonna like ignore to my own detriment and then three years later two years later when it's all failed i'll be like maybe there was some like wisdom and that i only i had listened and i thought it was really good that he just like punched me in the nose so that i couldn't ignore the advice and most people that that's actually very generous most people won't put themselves out there to do that most people don't need it doesn't didn't help him you know i i went to us that changed my life he'd never heard for me again right like i've never bumped into him again and so you know i i paid back nothing for that but he he kinda went out on a limb and was like look i'm gonna be direct with bro and i really appreciate direct miss because that's actually what i what i wanted do you think his new company is gonna work well it's his old company because it's ten years it's like ten plus years old now dude yeah i i don't i mean as much as i love the guy just seems like this idea has not coming to fruition there's you said twilio ass asana throwing up twilio d listed voluntarily now there's asana right they have two companies listed on the exchange so like in terms of objectively it's not working unless there's some other you know momentum i know that for a long time they really couldn't do anything they needed like regulatory approvals and that was like a multi year thing so i it does seem like they've crossed that but you know it doesn't seem like they have a lot of traction at the moment i wish they did i think it's a great idea i wish they did too i wish they did too in the words of what's the name gary hal never has more money been lost and trying to convince the market what they should do versus what they want to do maybe long term is what you want the market you think the market should do and not necessarily what it wants to do maybe that's not companies or investors want i think when i was thinking about this i'm like how do make this work and i'm like well i think the biggest way to make it work but this has to do with the sec is to get rid of quarterly earnings calls i think quarterly earnings calls should probably go away i think that this is actually something that i think trump proposed this but many other the people have proposed i think he's i want never yeah anything he that i think i think that's something you proposed but i think earnings is ridiculous every three months is kinda crazy but that's beyond i think long term stock changes like purview like i think that's like some sec bullshit but anyway i thought it was interesting i doesn't sound like it's getting the traction that i wish it would get but i still don't think it's intriguing the coolest innovation in this space was actually from crypto crypto basically yeah when they had the tokens t no no like like crypto tokens that it it wasn't this they didn't include this for re regulatory wise but the the idea was actually really good which is that a app should be able to issue tokens to the users or members of its community that are helping build it we've all been a part of things early on where without that user contributing without them being a part of it without them to them actually participate whether it's airbnb or it's the drivers on uber like for them to not get anything or like you know reddit it for example read it after like twenty years was like we're going public we made billions of dollars and the mods who you know have made this place what it is and who actually created these communities and run them are they're like you we're gonna go we're gonna do the thing no company does we're gonna let you buy the stock at the at the price twenty years later when in reality like the the proper way to do this is what crypto was trying to do which was let any app create an incentive mechanism that will that will reward early participation of people who bring value to the network so that if the network actually becomes valuable you by being there and putting in work that was like the equivalent of an investment you're able to invest energy what if you do that it actually gives you a chance to spin up new networks or new things now of course all these things have the other side of the coin which is you might attract the wrong person the person that's just there to get the early coins right it's like the the worst customer is the one who's like the coupon clipper who's just you know there to just redeem their early early thing and then then quickly cash it out and bounce so there there's all kinds of things you have to get right to make this work but a lot of them are evangelist yeah like you know the the the idea that you could allow your early adopters early evangelist and early early contributors to own a piece of the upside in something i thought was a really good idea and a big step forward that just simply doesn't exist in the traditional system today alright well that's my bit on stock use changes i'm gonna be paying attention i i think i this will make it to eric eric you gotta reach out to sean man and let him let him thank you face to face what do you got alright this is my hustle of the week so we kinda have we got the blue collar side hustle we got the billy of the week that's for the billionaire of the week i don't know what we call this lady she's the the hustle of the week which is just something to just make a shit happen her name is daniel ba which i thought was the same name as the tiger king lady but maybe it's not here's her story so i saw that this lady is doing a fruit swag company go to branded fruit dot com basically imagine you're a company and you're hosting some conference your hubspot hosting inbound and you wanna have something cool something unique for like in know ten thousand attendees days they got enough t shirts how many ko can one have oh great a pen how thoughtful of you and so what she does is she's like i got it put your name on fruit baby let's do a salesforce avocado let's do a lift banana let's do a mailchimp a pineapple or whatever it is i guess should have a bit a mailchimp chip banana but basically she prints corporate names onto to fruits and charges five bucks per fruit to the companies and companies pay for this further conferences and she's made a bunch of money doing this i think it's awesome and i what i liked about her was i looked her up and she's like this like kind of this opinionated artist and she's done a bunch of these random businesses so she she was like bike helmets are ugly so she painted her own bike helmet and then she kept getting stopped at places for for her bike helmet and so she's like okay and then she created a bike helmet company that just does like cool look at bike helmets and and then that was like first business and so she was doing that she like made us she's like i don't know anything about tech but like she went on like i don't know squarespace and then like got like a you know put stripe on there paypal on there and started taking a payment so that started to work and then she she's alright we always sell these helmets so says she bought a vintage tricycle that has a wagon attached to it like a three wheeler with a wagon and she just piled up all the helmets into the wagon and made like a cool little stand and the people like y i love your stand and she's like alright i'll start selling these stands and so now she sells the helmets and this she built the stand for the helmets and then their people would loved her help her stand so much that she started doing she started selling sands i think the fruit thing started the same way she was like oh yeah just to be funny i created this this fruit thing and then people are like hey can you do that from my brand and it was just a great example of this this awesome quote from the founder of geek squad he said marketing is the tax that you pay for for an un unreasonable product and this lady has such a remarkable products she just builds remarkable products products worth remark on that she never does needs to do marketing and she actually just spins up new businesses because she'll do she'll make something for herself and then ten people will talk about it and she's like okay that's business that's a thing and she'll make it she has another thing called mask like where you upload a picture of your face and it makes like a covid mask but the bottom half of your face on the mask and on her branded fruit website she needs some her copies is funky she needs to move this part up is actually good this should be the tagline go bananas and it says how they work with local local farms to source produce and then they put these like stickers on the produce it's pretty cool this is pretty cool if we do a m mfa meetup up we need to have this at at one of them i don't know what our fruit would be but like i'm a i'm a beat guy i like beet big big fan of beet seven you eat beet how do you eat how do you eat a beet dude i think i told you this my buddy sam solely from college one day sent me a powerpoint deck he's like oh i was listening to a podcast i haven't talked to guy in years and he's like oh i heard the podcast you're talking about health here's my beats presentation i was like what and he just says this slide deck of all white slide though design and it just says beats wanna have a longer life next slide beats wanna have better sex next slide beats wanna feel good every morning beats and he's just like everything you want is on the other side of just a few beats and he's like you need to buy rob beats and need put them in a smoothie here's my recipe beats are amazing for you how do you eat them but i just blend him up in a smoothie like what's that mean what part of blended up in a smoothies unclear what do you mean that that's say incredibly unclear do you literally take a bunch of beats and put them in a smoothie and like you juice it get become make smoothie and one of the ingredients is beet so that's what i was asking you just said you but you what you said was you just put beats in a blender and make it into something so what do you put what is your beet smoothie recipe his recipe his recipe will be spinach beet water think like a splash of o j he puts like olive oil salt he puts like a different stuff that i never put in smoothies like olive of i never would've have thought of hemp seeds he wakes like a killer like super healthy smoothie and i'll try to publish the recipe of i gotta go find the exact recipe but haven't done it in a couple years but for like a year and a half i was all on the beats train and now did it make you feel better yeah it feels great well mostly because his presentation was very convincing and so like i got placebo about pretty hard there but the hard part is that all beats are the worst for cleanup like you have to peel them and then there and then everything is red your hands are pure red the cutting board is red your c kitchen is red not like these things are like just pure ink and so that's the only reason i stopped was for a period of i was like i'm just tired of like having red hands for the all day you know so i need to figure out a way to do this i need some gloves this the answer dude what do i love this guy yeah you made a face like it's gross but this is everything you stand for in life doing weird overkill stuff for health i'm not that overkill but beats are like that you're running right now how long does that your on two miles what are you doing you're not that over the how long is it about fifty of them about fifty of the miles oh okay so like a marathon wasn't enough if you needed too but you're not overkill for sure alright well congratulations congratulations congratulations to danielle how'd you find her i honestly have no idea are we like the you're like the christopher columbus where it's like you discovered america it did not exist before you before you it was it was not a thing you came across it now it is a thing yeah and by the way she to me is like the female peter levels in real life so you know how he's like the indie hacker it spins up cool ass projects online makes much money feel like she's the female real life peter level so that's that's how i think about her i also have a couple of her ideas that she's had that she's has been tinkering with so vas has been tinkering with other applications for this idea for example what if company sponsored produce that's at the store so you could buy discounted fruits or vegetables if it came with the brand's logo on it what if taco bell sponsors some tomatoes or avocados for instance and then you could think about the brand as you make your super bowl guacamole these are the thoughts going to the mind of daniel ba did she has a whole website full of like crazy things so she's done drone sweaters sweater sweaters and clothing for cold drones she's got the helmets thing she she's oh my god she she has an an escape room for your baby and your womb womb escape game is an escape room kit for newborns complete with a tiny we escaped sign for baby's first photos the host funerals for expired domains oh my this woman is and she is something she has touch base collectible and rare trading cards of venture capitalists including stats a foil pack and a stick of gum she has s f sci a sign making company doing painted and printed signage for local businesses in new york and san francisco she's got the trello box of phone mounted compatible with irregular handlebars for your for bike share companies this is funny she has a stained glass window for airplanes a removable window d detail that transforms your flight into a place of prayer this woman is really good yeah if you got some of those under fitness club a service that will print or pitch deck onto a yoga mat so if there's an investor at the yoga mat you at the yoga club they will be attracted last chance tours immersive scanning service that will that will tour a place that's about to be demolished that you can later revisit in vr she has blue check homes which is assist service that offers verified like a twitter verified blue chest crest that goes on to your home if you're a public figure she this she literally has more on here than we have time to say pretty impressive she's awesome is it is this is this stuff like making a living surely it is right i mean do you have twenty them yeah i'd like to believe that that that's true she must be doing well you can't be this talented to not do well yeah i'm a fan danielle you're awesome is that it is that the pod that's it that's the pod yeah alright that's the pod i feel like got could rude of wear and know hold on we had to come back on sam found daniel ba best best one of all it's called moonlight moonlight dot world what tagline did you just say sean it's sas for witches all those switches out there who've been needing some sas tools to let them do their taro card readings she made it finally for transformative social rituals experience interactive and deep eliminating taro card sessions right from your browser sas for witches beautiful i'm all about it danielle you're awesome i feel like i could rule world i know i could be what i want to put at all in it like a days off on a goal travel never looking back