Buying A $50M Egg Carton Biz For $0 Down + How Much Obama And Oprah Make From A Speaking Gig

how much you think obama charges i would have guessed two hundred fifty to three hundred fifty k that's my guess for like a a speaking engagement but honestly it could be more it could be like double that dude so i think it's i heard rumors it's in like the one two one point two million range and that makes waste wow obama is not gonna get out of bed for less than a million alright what's going on i have been bursting at the seams to tell you a story you sent me the teaser you go i got the best story i was like alright let's hear it here you're like on the podcast not here i was like okay well give me like a clue can't say anything on the podcast so i'm here now two days of a teaser later let's hear it alright so there was this guy who you had in the podcast the comedian has hassan what's his last name mano mina yeah how his is it with an h yeah so i was out to eat with my friend jason jason yan from block works on saturday night and we were sitting outside in new york city just having dinner and i see hassan walk by i forgot his last name but it was his hassan and his i was like shit i can't remember his last name so i don't wanna scream him his last name but you know i know it's a son by the way he keep for pronounce say hassan jeff but let's keep going hassan sorry yeah and i see him walk by and i go oh jason there's the that guy that he he was on our pod i wasn't there but he there should i should i go say what's up to him and jason's was like yeah just go to it it's like alright fine he's already made it down the block but that's okay i'm gonna run so i get up from dinner and i kinda like chase him down i was like man i'm gonna look like a weirdo but whatever he'll know and i go hey hey ed like people like look at like see be like they wakes something's up like no i'm gonna just gonna grab him and i crossed the street and i finally grabbed him a go hassan what's going on man and he turns around i go what's up dude sorry i didn't mean to bother you he was with he with his girlfriend or someone a girl and i was like hey man it's me sam par i think we chatted once or twice on twitter but you're close with sean and you were on the podcast i wasn't there but i just wanted to say hey i love your work and he goes what i go yeah i'm just like you know i'm sam i'm from my first million and he goes dude i've never been on a podcast before and i was like what you mean you were just on it he goes what do you think i am i go your hassan does the comedian the comedian right and he goes no that's not me and then i was like oh my god i am so embarrassed i am i was like surely you get that a lot right he goes yeah like sometimes but like that sounds tall i'm sure and i was like well i it was for a podcast and i only saw it was like reports so and like why am i even explaining this like this doesn't even make so i i turn around and i walk away and he it and he goes hey man and he and then he chases me down and he goes what what podcast did you say i was like i told him originally m i go it's my first million and he goes are you sam par i go yeah what's going on and he goes check this out and he holds up his phone and he had my first million up on his spotify and he was like you know previously listed and he totally knew what was up and his girlfriends started laughing and it went for big like the most embarrassing thing i'd done all year to it kinda worked out f after a while it was horrendous like i'm getting chills just discussing i i i was so embarrassed i'm so thankful he didn't say like what do you think all any you guys look like but yeah it was quite bad that's hilarious he so the whole time when you were first talking him he didn't like be like oh by the way like he waited to realize like this podcast he was listening to that you were him yeah he was like wait are you and then he he it was just like a it was the whole interaction was incredibly acceptable yeah it was it was a very weird interaction but like it went from being like i was i was like like i made this face like i made it a cringe face to him i'm like oh my god i can't believe this is gonna go on the internet like this is gonna be known as like this guy thinks we all look alike and it it it worked out okay dude i have like i don't have real nightmares like scary stuff happening to me my nightmares are situations like this like i'll have like a nightmare where it's like i'm at of dinner and i'm just i'm like trying like butter up like this person i'm trying to like you know be friends with this person and and talk to him and make jokes with them and the whole time i'm calling the guy ross and like at the end somebody's like why are you calling him ross his name is rick and i'm like i've be calling a ross for one hour like or like like micro cringe moments or like when someone nice or someone who you wanna impress like i remember i had this guy i was trying to work at their company and i was interviewing and he's like what's going on and you reply with good it's the worst have a good goodbye you too yes so great no you weren't here never mind i'm sorry that i said that up yes it's one of those things i alright let me let me actual horrible print i can tell you the actual horrible this is not even funny this is more like a confession for me you're like you know forgive me father i've sinned type of thing i was at a holiday party once and some some woman came up to to like our table and she like knew the person i was talking to i didn't really know but i think i had met her once before was so vague in my head and i was like oh like when's the little one do or when's little one coming and she had just had the baby and i was like my and i'm i was a twenty four year old dude and in that moment i was like like it took me a second to even understand what i had done and how bad it was and i was just sitting there with a stupid look on my face and i didn't know what to say i like too much time passed even for like like two beats had passed now i couldn't even apologize she had tried to like move on to like spare me the cringe and i knew she's feeling bad and i'm feeling equally bad and i literally this is ten years ago and like i still feel it the same way i did in that moment because there's i've never recovered like it's been the same feeling for ten years straight yeah that's embarrassing it makes me feel horrible yeah i guess just don't say anything dude don't talk to anyone that's like the only motto is do a podcast with your friend and speak to nobody else that's the only which i mean that mistake you made like that's i think that's a mistake that many people make one time and one time only then you just never offering pregnancy you just never the most awkward thing is sometimes if they asked you if you wanna touch their belly i don't ever do that i don't ask you nobody asked that dude i whatever remember like my belly well like you like well like you know there's like kids like when you're younger it's like hey you wanna feel the baby cake you're like four i remember like someone asked me that right when i crossed that threshold of when it's like no i don't wanna touch a a woman stomach and like i i just distinctly remember that around like fourteen years old or twelve years old i was like i think i'm i think i past that point this we we went to the point where like i don't want my parents to see me naked anymore like whenever that right whenever that age ages that you know what i mean when i was fifteen or stop showering with my mcdonald's yeah that's what it's just like there's like a distinct it's like it's hard to say what it is but you know it's before and after yeah life is actually like people say what's the meaning of life and life the meaning of life is to just avoid those exact moments that we're talking about that's really the only purpose of life is to try to just avoid these horrendous seconds that that will come up dude can we brag about being the number one podcast and that be like a thing alright yeah so this weekend we were number one in the business category we were number one in entrepreneurship we were number forty i think in all of america what are we right now did it stay the same yeah i don't i didn't check my just that screenshot was incredible i mean like you see tim ferris his podcast like dude i remember like i've been listening to that and a been a fan of him for a long time and even though i know these charts are they're not like that doesn't mean we're bigger than their pockets it just means like the velocity like the does that rolling we grew fast and so it moved us up higher that week or whatever there's some like secret formula but even still that secret formula the fact that whatever the secret formula is if we can be in that conversation on any secret formula that's kind of a that's kind of a cool moment and i don't know if it's because we had some pretty dope episodes with da and then peter levels and maybe some of the growth stuff that jonathan is doing i i don't know exactly what it's all the above kind of i think it's all the above i know that they're like spending money to grow and they're doing some promotions i don't exactly know what and then da mesh was popular and whenever da comes on afterwards i always see him doing stuff like emailing it out to his email list and doing things like that so he's always promoting it and then peter promoted his episode of time so i think that's why it happened but yeah we were like you know we like we're beating like legitimately famous people like like if you scroll through the top fifty podcast in america you're like oh that person like i saw them out ask for a picture and we're like ahead of a lot of these people right i that's type of person i they're embarrassed if i said good and when they asked what what's up my the my favorite this is tweet from this guy bengal underscore eighty seven that this is the tweet guys best business slash entrepreneurship podcast out there big money that is no small boy stuff i'm with same sean i was like doing if that's not the new motto of the podcast no small boy stuff big money big money stuff no big money that is no small boy stuff i had just incredible when i was talking around new york this week i had a couple people throughout the day come up to me and say they're they're listeners and a few of them said i'm your dog you know because that guy we had an episode with a where what do you what did you say he's like hey i wanna work with me i'm gonna be a dog dog d i'm dylan the dog i'm you're a dog alright let me ask you something that's a good shit yeah you get paid to speak sometimes right sometimes i say no most of the time because yeah so most time but i've done a couple times and it's kinda crazy to like it's kinda crazy when you say the number you're like alright yeah okay i'll come talk but it's gonna be ten grand and they're like okay great and you're just like wow ten grand just a talk like you know so i just fridge like you know i i like not that i would do this for but it just seems like something you shouldn't have like it seems like something that's so weird to pay for and i know i get it i get the logic it's like you have an event you kinda need like someone to give an appearance if that a person matters to your community that's cool if you think they're gonna add some value great but it is just wild like isn't there part of you that's just like still remembers being like totally broke and you're just like what the hell is happening you could just i can do this one zoom call for twelve grand that's insane well i've never done a zoom call like that but so hubspot they have their conference coming me are you gonna speak at the conference we're supposed to speak are you gonna fly out or no tb only if they're pay me fifty grand yeah you'll have to take that up with them but it obama is gonna talk obama is talking and then like a couple years ago they have oprah overt talking and i did some research how much do you think if you're obama and oprah i would put them in similar categories maybe obama a little bit above in terms of influence but not like terribly above how much you think and and i didn't ask them i just researched it and i like try to find contracts how much you think obama charges i would guess something between i would have guessed two hundred fifty to three hundred fifty k that's my guess for like a a speaking engagement but honestly it could be more it could be like double that dude so i think it's i heard rumors it's in like the one two one point two million range and that makes waste wow obama is not gonna get out of bed for less than a million and i hear oprah is around the one million dollars small boy stuff for obama too no definitely not and so here's why so i i've heard like rumors and i talked to people that have had them before and that's kinda how it came with that number but let me give you some insider numbers so i only had one paid speaker ever at hustle so at hu con collectively we probably had two hundred or three hundred speakers over a couple years handful years casey neistat was the only speaker that we had who we paid and i was supposed to know not supposed to talk about how much you pay but like this was like years ago so i i can do it this was i think at the height of his popularity i only paid him twenty five thousand dollars plus a private flight from la to san san francisco for six thousand dollars orders from san francisco to la i forget but one way it was only six grand plus twenty five thousand dollars that's nothing right twenty five other of cheap compared to what because he he was at the peak of his powers at that time too right it's not like yeah yeah for sure he not like not like some c list you know person who used to be famous it's like no guys he's nice was a big deal with then a big deal amount too so i tried to get gary vaynerchuk to come speak at an event once and he offered his asking price was a hundred thousand dollars or i think he said that you would have to buy a hundred thousand dollars worth of books a and that somehow like pushes them up the charts or something like that and so gary van vaynerchuk was a hundred grand and i got to speak i i i spoke somewhat recently and i asked i got paid twenty five to twenty twenty to twenty five thousand dollars or maybe it was twenty grand plus flights and then i think that we had ashton k couture spoke at an event that i was at and the the organizers like kind of like implied like they paid them around a hundred and fifty grand our software is the worst have you heard of hubspot see most crm are a cobb together mess but hubspot is easy to adopt and actually looks gorgeous i think i our new crm our software is the best hubspot grow better this has always been the playbook like i met a guy once who was writing a book and i was like nice like you know what's your goals is for the book and like he's kind of answering me but i got the sense like i feel like you know you ever hear a story and you're like i feel like you're leaving out the one important detail that makes all of this makes sense like you're not saying the wrong thing but i feel like you're just not saying whatever the right thing is and sure enough like twenty minutes and he's like yeah basically you write book so that you can get paid speaking gigs like it doesn't matter who reads your book or if you just need to be a guy who write to book and then you like do a thing you like pay a certain amount to get like up in the charts so you could say new york times best seller or like you know amazon best seller and and then that just increases your paid speaking rate by like fifteen k and then that's like you know how you make your money back for this whole like book process and i was like oh okay that makes way more sense like now i understand and i i was like so this pain speaking gig like how does this work and he kind of broke it down for me kind of step by step and i remember being intrigued but also you know the cost of like you know they basically like the idea of like oh yeah what do you do is you fly like you basically have to go you're never home now you're flying around all the time so he was at that point trying to figure out alright the next step after this you know and and i sort of started thinking about okay what is the move straight to the end version of this and i was like oh okay i think i know what i do is like i would do this is how like i was thinking about the podcast at this time like i was about creating one i was like i think i would do a podcast that i could just record right here whenever i want maybe in batches and as long as the conversation is fun i i don't think i would care about making any money off that and i feel like if i could do that i could get like know what if like a million people were fans of their podcast i feel like that would just jump me where all these guys are trying to go where they're like ultimately i think what a lot of you want is like they have a topic that they're really curious about that they like to research the like do experiments and and they're just trying to figure out a way to get paid to be professionally curious about that thing i think like that's like the generous version of of like how to think about this there's like the skeptical version of which is like oh dude you're just like some motivational speaker like sort of scam guru guy who wants to go around and blah but i think the re the earnest people i think they just wanna be professionally curious it's like how do i get to spend ninety percent of my time just like digging in on this topic i'm a nerd about and then like somehow translate the other ten percent of my time into enough money to fund me to do that in a in a cool way and so i think that you know that's how i think about this stuff what i've been doing for speaking is i actually haven't asked to be paid lately but i do tell them i need two first class flights and i want you to pay entirely for the hotel for a week and i will only say yes if it's so my wife and i basically it's so we can go to a cool place so i only say yes but let me tell you something interesting so robert d he so the wall street journal did this thing ram our friend ram shared it listen to robert so here's what robert den o'neil got paid so he did a movie called savage salvation in september two two thousand twenty he got paid eleven million dollars so he was gonna be there for eight days he asked for a round trip private air transportation on a gulf stream five is that a or six i don't know how roman numerals work but a gulf stream jet he got to keep all of the costumes wig and prosthetics all the stuff that he wore on this on the plane or all all all the stuff he wore in the movie he got to keep all of it he wanted an additional fee for his personal trainer he had to come and be flown there and he had to be put up at the r carlton in addition to the the ten days that he had or the eight days he had to be there for production he wanted a seven day all expenses paid vacation to the r carlton followed by a vacation in puerto rico where you also had to pay for his jet and it had to take his whole family to and from and then finally he wanted one round trip jet one round trip private flight jet between new york and la and la for a five day day anytime within twelve months those are all of his ass in his contract for all for eight days of work that's not bad this cool it means it's like i a hostage negotiation it's like i need a brief briefcase with the cash and i need a a jet that's fueled with the engine on and i'm gonna get on it dude check out this website i just sent you w s b dot com so i had once heard that like you know like coach k who's who's the coat the a basketball coach at duke i remember back in the day he kinda had like a salary of like wanna call it like but not back of today but like he's the number one college basketball coach most winning is coach of all time what's curious how much does he make s chef is a his last name it's like spelled a k and then a bunch of yeah yeah okay so so he's now like seventy five he's like at the top was gonna be just retired so he was making twelve and a half million in a year to coach college basketball at the time and i think that like but i remember when i was in school because i went to duke i remember reading at that time his salary was like maybe half that it was closer to like four or five million and he had gotten offered a contract with the lakers that was gonna pay him over ten million and he turned it down and i remember just thinking wow was like guy like ten million a year was like think guy i turned down like basically an extra fifty million dollars to go do this deal like that's pretty impressive like why you know why did he do that and i started looking into like how he makes his money and basically he makes more money i believe or at the time he was making more money through his endorsements speaking fees books tours things like that than he was his like actual day job and so if you go to the site w s b dot com he's listed on there and it says you could see a bunch of speakers and you could see how much they charge so bob ig the chairman of disney it's like says like you know you gotta contact for fees for coach k his says like seventy thousand plus is his speaking fee and so you wanna go get this guy it's seventy thousand plus and so there's these businesses that are basically these booking agencies for well known speakers and i feel like this is like a really interesting little niche business to be these like middle man agencies that just aggregate demand for this like you know roster of of speakers that they can book out so you know how basically like maybe eight years ago we kinda laughed at youtubers it's like there's they're not real celebrities they're just internet celebrities or they're not can't they're not gonna be real business people but now you know like there's a a world where some of them are gonna be billionaires and then yeah like it had a vibe that was like oh you make videos that's cute yes it says yes like a a a kinda condescending type of vibe they and now that there's we had the guy i forget his name but he was on the pod and he he's the founder of the management company that manages mister beast what was his name you know i'm talking about reed reed yes reid and maria okay and like there it's like this like potentially gonna be a pretty large business do you think that these type of speaker bureaus and these some of these agencies what are the twitter boys gonna get them love you think like is like is there gonna be like a like you know weed been boys is there gonna be a is there gonna be a twitter agency for saw hill bloom and and sean prairie anytime soon well there should be right you said you're getting paid to speak style gets paid to speak i get paid to speak so obviously there's is demand we already are doing the behavior we just haven't gotten rolled up like these got you know we're are we don't have enough you know sort of gray hair on her chest to go get on to one of these like ro of like you know whatever washington speaker bureau but why not right like i i i do think so and i think cameo kind of shows the demand for this sort of thing because people are willing to pay you know a hundred bucks a pop for these like fifteen to thirty second videos from like a you know tier two two or three two four celebrity you know just saying happy birthday or whatever and i think tammy was trying to go upstream where they're like yeah you could do meet and greet you could do corporate appearances is you're trying look i think cam was trying to move into that space but yeah i think definitely somebody could create a little bit of a you know one of these like speaker speaker businesses that like basically books out corporate podcast youtubers twitter boys like you know tiktok stars to go and talk at you know corporate events and and marketing events stuff like that guess how much revenue this company washington speaker bureaus does oh got it okay i'm my guess thirty million a year so they were acquired in the year two thousand the year they acquired they doing fifteen million there bought by this company that i forget it's one of the ad agencies that sounds like the covid name is it omni k i forget what it was like one of the like there's one there's like basically they're like five ad agencies that owns like everything i forget which one it this and when they acquired they doing fifteen million but that was in nineteen ninety nine in two thousand and seventeen they did a hundred and fifty million in revenue fucking crazy right yeah speak by while right you wanna know a homie move help me move whenever somebody asks you to guess something always guess low no bigger shit on you feeling than you guess they're trying to impress you with some fun fact about how cool this thing is and you guess too high they're like well no i mean it's not it's not it's not that good and then it sort just takes all the wind out of it so the the homie move is always whatever you think it is cut it in half so that they can have the win of being like no it's even more you're like what that's crazy right like that's how you do it that's good what do you wanna do now oh there more i'm scrolling this thing dude tear terry bradshaw forty k we can go get terry bradshaw but this guy's got four super bowl rings that's good old terry you can get him for forty k i don't care about that much but i i yeah i wish should get some more people i heard a rumor another rumor that we could've have gotten an arnold sw on our podcast for a hundred k i don't know if that was like a one off thing but there was like some consideration i'd had heard about it and i i i mean arnold's pretty cool what i don't think i would spend hundred thousand i don't think he could give us a i think he would give the podcast as a hundred a hundred thousand dollars worth of promotion right people have asked me this before what do you think is the what would be your dream guest if we just had one if there's this a hundred thousand dollar budget that was gonna go to somebody guarantee that they come on the pod who would be your your person that you had put on there i mean it's gotta be like someone really famous so definitely like an elon or like an obama or a trump like a president like who would be the most famous person that you could ask some question is that because you're thinking what drives the most like clicks or is it more like that's the person i would want to have a pot yeah no i don't think i don't know if i would enjoy a conversation with elon like i think that would be an uncomfortable situation i think i don't think that would be particularly enjoyable to you i i hundred percent agree with you i think it would be honestly sort of uncomfortable in a giant like it's almost an automatic let down it's like you're going to have such high hopes and expectations and wanted to go so well it's gonna be kind of a difficult conversation gonna like fly by really quickly there's gonna be fifteen minutes like shit we've been talking about this for fifteen minutes like oh no i need to like switch course here he's not gonna know the vibe he's not gonna like he's not gonna come like ready to do what we do well which is like it's you know shoot the shit and kinda brainstorm and tell stories so i'm not sure that that would be i would i would go for somebody if i was gonna pull one one like that i would just be like who is the best person that would actually love the type of conversation that would have that'd be great at it i think that's a little bit hard i think that you know i think you'd have to take this archetype of like who is the kind of like an idea machine but also has like name and reputation as done stuff and i think peter till give a shit i think peter t might be interesting but he's not that famous so i don't know how much traffic he would drive oh i think he i think he drives a good about much especially like in our niche i think i think people because he doesn't do a lot of content right like you can go get like on the site you can go get damon john from shark tank and it's like but if it's forty k but he's everywhere dude like first of all come on i mean fu was cool but like yeah i mean is what we want and secondly like you know i i don't think he and he does appearances everywhere so you need somebody who people are sort of starved for content from maybe it's like a naval all or peter deal somebody somebody who intentionally limits their number of experiences so that you know you're like of high search demand and not a lot of like hits coming up yeah i don't know i i wouldn't want it to be him i would wanna i don't i don't care about that guy i can't think of any other examples though i don't fucking know i would be uncomfortable with anyone anyone who's like intimidating good i would be uncomfortable being around like i if i made a joke to elon he wouldn't laugh i don't think he would laugh i think obama would definitely laugh at everything even if he you it's one of those type of guys you would say something and he would giggle and it's like wait what did i say like i don't know i just i the the the tony of your voice i was i i was supposed to laugh so i did right no i i'm so trained on socializing that i don't actually need to be here this i could just autopilot mimic all of the things i need to do socially for this to be a positive experience for you right i don't know who i'd want for a hundred grand k alright so we have someone here but before we get to that person tell me about sarah moore i did this yeah can i do this more update okay this is kind of incredible in fact this should probably move to the beginning of the episode it's probably the most interesting bit so a while back maybe a month ago i came on here and i was like dude there's this business have you heard of this business called egg cartons dot com and you're like no what what does end well that's exactly what it sounds like you go to egg cartons dot com and it's a place where you could buy the packaging the carton for eggs and like but also packaging for a bunch of different varieties of eggs like huge shipment small ones eco friendly not eco friendly but also just like in general like other packaging materials as well so i was like yeah fascinating than business right like you go there it's to old school looking website you know it's like dial one eight hundred eggs dot com know whatever like take to call us to place an order and i was like this is fascinating so i dug in i was like who's behind this and i basically found that it used to be owned by this guy he ran it for twenty four years i was like okay this sounds about right and his linkedin picture was him like with a you know like a phone with a cord in it and he's like got it up to his neck and he's like he's sitting at a messy desk and i was like this looks like the guy who started at card dot com twenty five years ago but now i was i noticed oh it says like he ended his ownership one year ago so who who's behind this and i saw that there was this woman named sarah moore who's like not what you would expect to be like like oh this person should be like the ceo of limit or something like that why is she getting into egg cartons of all is like was beautiful harvard graduate yeah like you looks like a celebrity little and so i tried to reach out to her i couldn't get a hold of her and so but i couldn't so i came on the pod and i told the story was like yes so basically it looks like she purchased this business she did like one tiny interview about it and all up but i had done one thing that i didn't tell you about i don't think that day which is i've been experimenting with a format that i wish people use more on me like when people reach out to me they're like oh i'd love to talk to you sometime like if you have a question just send me the question in fact if you have a bunch of questions like just send me a google doc i'm gonna look at it and if i wanna answer answer if i don't i don't and so that's what i did to her i go i sent her an email i said ed cartons like with five exclamation points i go that's hilarious like what a hilarious niche i we got this podcast i'd love to feature you on it i have five questions for you on this google doc if you answer them with bullet points i'll tell your story on the podcast we get twenty million dollars a year it'll be great for business i go this is me on twitter by the way whatever i sent it no reply for twenty days then she goes she emails me out the blue she goes i couldn't paid someone to make me sound as cool as you un sand on the podcast last week thank you so much i filled out your google doc i think they'll answer your questions i would have responded earlier if i didn't think this was spam blah blah blah send me send me your address i'll send you some world class egg cards alright so i wanna read you what she what what i what her with what she replied but did you want any what are you're gonna are you gonna accept those cartons very nice yeah very nice worry very nice of sarah but thank you but no thank you thank no dude everything in the house can turn into like a toys storage container you you have toys for of all shapes sizes alright so alright what does this so i basically said here's my question i you go you bought egg cartons dot com did you buy it alone as was part of a p firm him she goes alone ish i started a pee from alone to buy a business but it wasn't your typical p firm my office my quote office was just a library at school there was no fund like no money i had a lot of help i had over fifty unpaid interns come from craigslist and i had them sift through over four hundred thousand private companies for a year and a half before i found egg cartons dot com what yeah i know then i go i so that was my first question the second question i how the heck did you buy it or no why the heck did you buy it what about the business made you wanna buy was it the name the customer my retention what drove you to it she goes my goal was to buy a business with all debt so i could have a hundred percent ownership i had no collateral though except for my two thousand twelve ra four so i was trying to find something that was already stable enough that i could pitch a bank that the business itself was the collateral instead of my ra four that so i needed historical cash flows this business fit because it had been profitable since it started two thousand one had a high barrier to entry given the domain name and a hundred plus other similar domain names that they own like egg car tin like misspelled egg kart dot com blah blah this she says the founder has strategically purchased all these domains over the years to protect their like their demo demoted it was simple enough it was also a simple enough business that somebody with zero operational experience me an average intelligence me could operate if they tried it hard enough i was like wow this is incredible then i saw i said i live in silicon valley people here are obsessed with crypto ai blah blah they would underestimate egg cards dot can you give us a sense of the scale of the business that's a really good way to frame that ten rodeo that's a that's a beautiful way to frame that question because you make her like you said something little rude you're like yeah you know it's probably not that big but maybe it is you know like impress me right i would think this is small but you know yeah i'd love to be surprised yeah know would you say that this is more than this and less than this and so anyway she came back with i'm in the middle of of something that prevents me from sharing the numbers publicly all i can say is that a revenue is less than fifty million i was like okay okay but that you not less than twenty if it was less than twenty feel like you would said less than twenty i feel like that that would be the case i said how how'd you negotiate the deals she's like out a bunch of contacts here she goes in summary i harassed the owner until he replied then we hit it off we came up with valuation together then i contacted over a hundred banks most of which told me to f off one of them threw me a bone and agreed to an under un collateral loan the final deal was seventy five percent bank debt and twenty five percent the sellers notes so she bought this with no money down like the bank financing and the seller financing she said before buying the business i had i over pay an accountant to check my work and do an audit to the business because frankly i had no idea what i was doing his fees got rolled into the deal itself so she used an accountant to cover her ass but also paid him out of the deal itself this is amazing any other fun tidbits or anecdotes i i could share she here's what she says this is where it gets great she goes while searching for their business i participated in several research studies just to make money like while i was doing my search i went from i went legally blind from a deodorant steady for a bit so i had to take a break from working from working until like a read again she goes my response rate was awful i started doing borderline and saying things to get a reply at one point i took a photo of myself wearing a sweatshirt that said i wanna buy your business with a massive grand and i fax it out to thousands of businesses a day to this day i run into owners who recognize recognized me from those fax one of those owners is actually my neighbor then she says the library we worked out of required a school id to enter most of my interns didn't go to the school so we had to get fake ids for all the interns to get into library every time we hired someone there's a lag because we would need to get more ids during c before covid i used to fly to china and i needed to examine the egg cartons on my first trip to i got held by indian customs and interrogation for hours because they didn't believe that i was coming to india alone they did not believe that i was coming to investigate egg cartons related to india i almost got killed there i rejected a shipment from an indian vendor that his health family lived there he was furious started chasing after me the hotel put me into incognito video mode for my safety my driver luckily was at the door that i ran out of otherwise i'd probably still be there buried underground she goes when i bought the business i considered an egg company but now i think of it at as a specialty packaging forty percent of our business comes from things uni entirely unrelated to eggs you'd be very surprised by our customer base you know think big brands like boeing spacex disney madison square garden cray etcetera anything that requires protection and separation is fair game ariel this is one one more i should say but dude what's the other one is sarah moore not my hero is she my hero or she not my hero this woman's wonderful why is she why didn't she talk about this publicly more often this is like is i feel like there was tons and tons of stories there dude you know people who there's some people who were so in the game that they're like they're like oh yeah i'm gonna go stop and chat about the game like i in the fucking game right like that's the feeling i get from her i've met some people that i like this that they sort of like it's a combination of they kinda don't realize how story worthy their story is until like quite a bit later and the second thing they're sort of like you know either they did prefer privacy or they're like yeah i don't really know why i need to do that so why would do it's gonna be kinda brag and kinda weird and what's the benefit and maybe i just rather be be personal so i think that like i know a handful of people that i'm like dude i wish i could tell their story on the podcast because they're epic but they just don't see value in this and they're also not consumers of it that's the other thing i've noticed most of those people don't listen to a bunch of podcast podcasts or take inspiration it so it's kind of a foreign idea to them they're like they're like people will care it's like yeah of course people will care about this this is awesome so anyways i was totally inspired by the story and she is kind of amazing she is one of us she no small boy stuff for sarah moore so i think she's when you if you google her you you basically can't find anything i mean there's next to nothing on her there's like one or two pictures there's very little i found one article where it says that she's twenty eight and she it says she answered a question what inspired you to start buying companies she says freedom what is your mantra don't take counsel from your fears like that's pretty much all she like she answered nothing this one was amazing why can't we find anything about her there there's a lot there's a lack on with her we need to we commit her to come on there's a thirty percent chance she's a fat guy named craig so like you know we we could be getting catfish here i wouldn't put it past her but i'm gonna go with the with what i see i think i think in basics