Buffett’s Money Wisdom, Galloway’s $100M Advice & Why Newsletters Suck

and that's how we grew and that's why i tell people i say to blog i don't actually mean blog but i meant create bang text based bang on a consistent basis and get people to love your free content enough to subscribe tb baby text based bang that's been our strategy right like i feel like i could rule to where i know i could be what i want to put at all in it like a day's off gonna go alright we're live can i tell you about a few interesting pieces of content i've consumed lately and i wanna hear what you've consumed yeah let's do the info diet section the info diet section yeah let me tell you the first one so i have been on a scott gallo kick scott gallo way has a podcast and i think that's what he's more famous for than anything but he he started a few companies but he's got this like one of his companies l two i think it's sold for like two hundred million it it was like nine figures he dude he did this podcast called scott's personal finance i founded it on youtube where he talks about like money in and and like how much money he has and what he spent spends it on and he like he's like this is all gonna sound douche du shit but i'll tell you he's like basically i'm worth at least a hundred million dollars he goes he goes i made it into the nine figures recently he said i'm still incredibly anxious about money it stems from childhood he's like were just poor and i'm super anxious about it but benny goes he does something cool he says two things that are interesting one he goes i'm spending between two hundred thousand and four hundred thousand dollars a months and i moved to europe and the guy was like why would you move europe he goes well america's is the best place to make money and europe's the best place to spend it love that that's great yeah it was awesome he goes he goes look what i've realized is that i'm i'm getting older i don't have a lot of time to live maybe i have forty more years or something like that to live i'm gonna spend it and i'm gonna enjoy the hell out of it he goes it feels incredibly masculine for me to be able to provide these experiences for my family and i'm doing it he says i spend about a hundred to two hundred thousand dollars a month now on travel we fly private we went to the world cup i brought my i brought another couple in their family just because i wanted to and we pay for the whole thing and he goes to this like really like detailed thing about spending his money and another interesting thing he said and i wanna ask this about you so he has had i think three companies of which one was like a very big success and that it probably made them fifty million dollars but he said i've made more money being on board on the boards of companies and the equity that they've given me than actual actually building companies and what i'm surprised about is what he said is that i've made more money doing not my main thing or at least what i thought was going to be my main thing of doing these like ancillary things has that proven to be true in your career yet hundred percent i wouldn't say more yet but i've definitely seen examples of that so i'll i'll give you a very simple example in my life i'll tell you one that was from a recent episode so in my life i've i started an e commerce company maybe ecommerce brand three years ago roughly i can't tell you how many hours i've spent on this e ecommerce thing like it takes a lot of time to build a real company that actually has you know real revenues real profits that are significant and there's a physical product tons of energy good goes into it i have pulled out zero dollars and zero cents from this business now the business makes a lot of money right we're tens of millions of dollars in revenue but i pull out zero dollars and all gets reinvest and all my time gets invested into this thing and it is very labor intensive so i haven't made much money from this but one thing that did happen was along the way i was like such a like i'm always on my phone you know like often if you messaged me be like yeah send to you when i'm back at my computer i like i'm not just like at my computer a lot and i wanted to be able to check on my my my store from my phone and the shopify app doesn't really make that very easy like you can get in you can maybe see your revenue but you don't know how your ads are doing you don't know how your amazon stores is doing you don't know how your google accounts to it you don't know how your cl emails are working and so meet these two you know two to jewish guys who were like hey we made this thing that's like a mobile mobile way to manage your storefront for any e commerce brand like we have an e com brand we've built this thing for us and i use it that and i'm like this is great and i'm like i like to invest and they're like oh cool like you know i think i maybe the first investor maybe second something like that very cheap like five million dollar valuation or something like that do you remember what you put in seventy five thousand dollars to a company called triple well was that all your money no this all my investments have to go through the fund unless it's like something that like wouldn't be eligible for the that but this would because otherwise this it's like a bias thing so put it in from the fund so put this money in and i'm like great i hope this does well but i'm not sure it's seems like you know maybe just an analytics widget i don't it might not be the biggest thing in the world but i i think it's really useful for me i think other store owners will find it useful start telling other owners about it blah blah blah this company is now worth hundreds of millions of dollars so you know on a five million dollar valuation of entry point seems you know we're up forty x or something like that you know thirty forty fifty x somewhere in that range so you know set takes seventy five thousand dollars and multiply by by let's just take forty x for a second three million three million bucks now of course is the funds so you my carry on that twenty percent you know but it's also not done this is just like you know couple years in if this becomes a two billion dollar company you know i i there's a it's easy to see that i will have made more and and by the way i invested in six other e commerce saas tools it's like oh sales tax is a pain in the ass cool let me use numeral for that this is like a new startup that's doing making it easy for e ecommerce owners a sales tax oh i need bookkeeping accounting let's use final loop instead of quickbooks because it's like i started investing in a bunch of these whatever i thought was the best tool after i did the research was like i'm just gonna be a user i'm also gonna to be an investor and i just did that across the board and a lot of these are are huge now post script for for text message met like what rhonda said is using for his text messaging i don't know what he's using but probably should be using post script because it's the like the best way to send sms marketing and you just invest in these because you're a user but like i've made more money investing in e commerce saas tools than i've made from my store and the store took all of my time and these other ones took one hour of emails to back and forth to just do the investment and that's like you know not what i would have expected going in however had i not done the e commerce thing i would have never understood the value of these tools or been able to see them early or been able to be like hey let me in and i'll introduce you to hundred other people that have stores because i'm in that network now and so you made money in this like not what you plan to make money you made money in this other weird way same way scott gallo didn't make you know he makes some money in his company but then his reputation is where he gets paid to be on boards way easier and more money especially we count dollars per hour i'll give you another example we just did a podcast with same from colin and sami and in that he talks about like they got there start doing something that like nobody would look at it but like this is good business plan he was like we're gonna basically i think there were fans of la lacrosse or look they were lacrosse players or something and they created like a lac lacrosse sports commentary network on youtube it's like niche of a niche of a niche and they did this pretty early on youtube and honestly it didn't work that well but it did two things it's taught them about youtube and making videos and now their youtube channel is like million subscribers it's a you know it's a multi million dollar brand easily so that taught them that but also when they were doing that when they were following the lac lacrosse scene they saw this one guy he was the best lac lacrosse player in the country and he's like wanted to go pro but there's like no prose for lac lacrosse you get paid nothing and so he's like dude if i go pro i make thirty five thousand dollars a year this sucks he's like screw i'm gonna make my own lac cross league and this guy created on the cross link we'll guess who became the first investor and the la cross league severe because anyway he's i don't have a lot of money i put in whatever i don't know what it was let's pretend his ten grand but like that lacrosse league is now worth hundreds of millions of dollars and he got out in a while at the beginning so like in this weird way he's gonna make he'll probably made more have made more from that one investment than all of the youtube action he was trying to do along the way but it only would have happened by being in the game and getting giving yourself that opportunity to get like i think it's called the arena it's being in the arena sorry were for brown guys like me to say the arena i don't wanna get get caught in that fire you could say that he's in the arena that's good and and by the way that podcast was great the second thing that i've consumed lately i'm i've been reading like crazy so you knew and andrew kinda like got me turn on this i hey i really love love investing but i wanted to learn more about it and so i read warren buffett biography not the one snowball bulk because that's too long it's like a thousand pages this one's called making of the making of an american capitalist have you ever read anything about buffett i back of the day i like ten years ago i read a buffett book but i don't really remember it to be honest man i didn't know anything about didn't really know anything about him but there's a few traits about him that are crazy the one like he's got like this all shu demeanor like i'm from the midwest like what do i know you know i just super charismatic he could be present yeah yeah well it's mostly kind of bullshit in a sense like the guy a genius like he's like the one percent the one percent in terms of iq in terms of horsepower and the there's this crazy d this crazy story where he's like helping to buy i think it's solomon brothers or no sorry it's abc b so he's buying abc for multi billions of dollars and he's sitting at his desk and they're like alright let's work out the deal he goes no let's just work it out right now like and he's like well what about your analyst where are they he goes i'm the computer it's all here and he doesn't have a calculator he doesn't have anything like that he's like let's just we're gonna do the deal right now and i could just do it in my head and he just memorized all these their annual reports and all their numbers and then he like does the math in their head he's like mike lauren goes if i can't do the math in my head and then i i don't understand this deal and i probably shouldn't do it so his iq is crazy the second thing is that his discipline is super strong so before he had berkshire hathaway he had a fund with like i think it started with like a hundred grand or something not substantial but it was growing thirty percent a year and he did that for like ten years in in the sixties he just shut it down and they're like why are you shutting this down he's like well i just don't see any good opportunities right now you know i like i said i'm i'm looking for good opportunities i don't see any right now so i'm gonna shut this down and so he just doesn't quit investing and had a little mini retirement he's incredibly disciplined and then the last thing is that he has super high integrity so like he's only sued someone one time and that time was when he gave a guy a a charity twenty five thousand dollars and the guy robbed him of the and he didn't actually provide the charitable work that's the only time he sued someone and there was another time where he was being investigated by the senate they thought that he was insider trading because he did a few things that were like smart and he just made the right calls and after investigating him for two or three years so they're like hey do you wanna like join this committee on like fraud because you're really smart and you're like the most honest guy we've met and he joined the committee there's another time where he wants to he's like in this country club and he's like hey why don't we let jewish people in this country club this is pretty ridiculous and he's like and the guys were like look the jews have their own thing they have their own country club it's one hundred percent jewish let the jewish go there so instead of putting up a fuss about it he goes and joins the jewish country club he goes hey they integrate and they let non jews into their thing i think we should do that to our thing and that's like how he goes about doing stuff he's like not confrontational but he's like pretty slick and then the last thing i guess is he basically for the first like forty years of his career he only read annual reports and that's how he got his information so people are like how are you so good and he's like dude i just read like five annual reports a day and all the information that i'm using he's like i even have a computer i don't have a terminal all the information that i use anyone of you out there can go to a library and get that same information so super unique guy so i've been very fascinated with him but he's got one downside do you know what is you know he's like a a a shit family man right right yeah he he a very weird a strange family dynamic so yeah he got divorced yeah but then he didn't get divorced so his wife susie they she was like a hippie and for some reason he was into that and they were married and he loved her and everything but she was one day she goes you know warren i just wanna go off san francisco and i wanna do my own thing but we're not gonna get a divorce and he's like alright cool and she goes also i have my friend named astrid she's gonna come over and take care of you i thought was her sister it's not her sister it's just a friend it was it it was a like someone who was friendly with okay and so within a week of astrid taking care of buffett of warren they are like lovers and like she moves it they like date however like they're all friends with each other and so susie like hey ashford i think you should red decorate the house from when i did it's getting a little old like she gives her tip on taking care of him and then like when buffet has to go to like these big like presidential public meetings where he's meeting with senate or whatever susie comes when he when she wants when he wants to go and do like some local stuff or like some some stuff doesn't require a lot of press astrid comes and they take turns and every once in a while it's like a really big thing they're both go and they'll team up and they'll support him it's very interesting and it's a very strange but he's not a very present father and he's super fucking cheap with this kid so there was a time when his daughter was living in a really crappy apartment and she had just had a baby and this one of buffett friends goes to check on her and the daughter can barely see the tv because it's a little small black and white tv and the friend goes born you should buy our big screen tv man just had a baby she's just sitting in the shitty apartment just buy her fucking tv and he wouldn't do it he didn't wanna buy her a tv and that like it's took convincing to he's like i don't wanna spoil them and so he's really cheap and like it didn't seem like the best father i like that there's one thing i always remember about buffet that or like two things that i really like about buffet i have a whole doc that i keep called buffet ism and because he has a skill of telling like these sick tiny stories these little parable that are both funny and interesting and then make his point for him and i just feel like he's got an arsenal of these and so i've been i i i don't read a lot of his books and i watch a lot of his talks and i watch a lot of their like annual shareholder meetings to try to find these little little phrases he uses that i have like oh this guy is so charming but also he's he's does a great job of making his point using that another one another thing i like about buffet is he said one thing once i really stuck with me he goes the stock market like people like why don't more people get rich goes because they don't really understand how the game works he goes the best rule of this entire game in the of the stock market is that you don't have to play he's like most people's problem is that they just do too many things they make too many investments they buy and sell too many things and they feel constantly compelled to like come to an answer on should they or shouldn't they do x and he's like you really just have to sit and wait for the fat pitch you just don't have to do you don't have to swing that's so you got your fat pitch thing yeah exactly there are no called strikes in in investing like you could sit there all day and just watch pitches go by and just wait for the fat pitch the problem is people second waiting and that really stood out to me because i'm somebody who historically is very bad at waiting i'm a very impulsive impatient person it serves you well as an entrepreneur to be very impatient you take a bunch of action as an investor imp and impulsive ness is a terrible trait so as i've shifted my career to go from entrepreneur entrepreneurial investor i had to ask myself you know what do i need to relearn what do i need to un learn what served me as an entrepreneur that's not gonna serve me as an investor and let me make that that conscious switch and that was one of the the key switches that i realized i had to make and i just and and i agree that's a that's a a really good lesson and i think he stole that from teddy williams like a famous baseball player who hit lots of home runs and he like teddy williams made this like graph he just he was a strike zone it was just a strike zone and he's like look my batting average if i hit a pitch picture this bottom corner is pretty low i might make connection with them with the pitch it might be a strike but my batting average is lost i really shouldn't even swing at that pitch even though it's a strike he's like i'm looking for stuff in the sweet spot because here i'm over four hundred right so he has ted williams has the greatest batting average ever and one of the reasons why was he was more disciplined than others in what pitches he would swing at and he would really wait for those fat pictures whereas most batter get quite impatient and start to hacking at everything but my issue with warren advice on that stuff was alright well what's a good pitch look like and so i ordered this book that's gonna it's like they didn't make a lot of copies of it but so i to find out on amazon and it's gonna say take like two or three weeks to come but it's like hey you just said amazon like it's like some niche bookstore you went to like it's hard to tomorrow had to go to amazon dot com to find it it's this little book this little mom and pop boutique but they they analyze all of his deals and they write out what he saw in them because i'm trying to figure out okay you're telling me what a bad one looks like what's a good one look like and so that's some of the content that i've been consuming it's been good i've been reading like a book or two a week it's because ty you read on kindle ever yeah yeah that's all i read on pretty much i'll i sorry i start on kindle and then if i like the book i'll order the hard cover so that i have it around the house to just remember it pick it up whenever i want but i start on kindle they had this like percentage bar at the bottom where it says what percentage of the book that you've read and i'm like i'm gonna get through twenty percent every night and it's been awesome so shout out a kindle you got yeah you nailed it you ga your ass well okay so let me let me tell you two things that are interesting one the content i consumed so i listened to this podcast by our friend david sen i don't know if that that well i hung out with a one time and he's he's a total nut in the best way like he's a thousand miles a minute but i wanna share with you he did a pod the other did i thought it was really good cold think was called the greatest interview ever and it was basically some was patrick o's interviewing him they're like what did you notice about a lot you've studied all these great men in history right you you read these biographies and what are some common things that you see he goes the story of the sun the story of the sun is begins at the end of the story of the father so basically like embedded in the story of the son is the story of the father and say this is very very common whether the father was great in all these ways often you'll see the son take a totally different approach or if the father was limiting our hard ass or really brutal in one way the son takes that trauma and basically uses it in in what they do i thought that was pretty cool second thing you said about reading that i really liked he goes they go do you re reread books and he goes yeah of course i love reread books read reread books all the time and you know i think a common thing would be like isn't that kind of a waste to like read what you've already read it's like you know you've already read that the same thing why wanna not read something new and he said it really well he goes i read books like several years apart often and he goes the words are the same but i've changed he's like you know i'm a different guy than i was when i first read that book the second time i read it i've had years of life experience i've read a hundred other books i've had all these these things that i've done in my life and now the same words mean something totally different to me or i have elevated understanding or member memory or a different thing stands out to me i thought that was a really great insight on reread because i'm a big fan or reread like i'd rather find a great thing and soak in it versus trying to just move on to the next count the number of books i can read in a year and i thought the re that that point he brought up this one that i i really never never heard i also thought that he did an amazing job of almost like building his like personal story so he said it really well why did you start doing this like why did you start this this whole thing you're reading all these books and you do this podcast like how did you even have the the inspiration for that he goes look man my my childhood was not the best like i grew up and my parents did their best but they weren't necessarily the best he goes you know i'm the only person my family to ever graduate from high school and he's like i wanted to be successful but everywhere i looked around me all i saw was the wrong answer all i saw was what not to do i didn't read just to as a hobby for fun i read because i was looking for the answers i wanted to know what what to do because all i saw in my life was not not to do that's what led me to reading biographies the greatest people goes i've spent the last you know whenever ten years of my life having one way conversations with the greatest people ever to live on this earth and because that's what i think about reading he goes i think reading is having a one way conversation with the greatest people on earth and he goes and he goes and the you know the podcast to people are like why you start podcast i don't know man i didn't even start it he goes this is just an obsession i'm just studying these people i needed a way to put put my thoughts down he he goes this is an obsession disguised as a podcast and i loved it i was like wow dude he's good the user he's lyric little one line he's very lyric with it and so i'm very impressed by david center i think he's doing a great group and yeah there's there's was was a was a fun fun thing to to consume i i joked with them i was like you know like david there i got turned off on reading a lot of these books for a while because i would listen to him on audible and i had my favorite narrator and i would go like i love this guy's voice what else did he read this na and this guy has read like a thousand narrated a thousand bucks and i'm like how the fuck is this guy still a narrator what do you think it'd be read all these business books he would be way more successful that's that's kind of what a bring up here like i love the way he phrases things i think it's really compelling i actually don't agree with them that like you're not actually having one way conversations with the greatest people on earth it's not like you needed to do all of that to be successful actually you should probably just get out there and do some things right like i actually could argue a bunch of the other sides but what's the point the fact that he believes that is gonna lead him to a really great and successful place i don't subscribe to all his thoughts but i am a fan of his level of intensity and conviction in himself and what he's doing in california like i think in the nineties they banned weight lifting in the prisons because they're like holy shit we're built super criminals these guys are getting y they're like too big and they're like they're they're surrounded by other criminals they can like talk about like the best way to do stuff and elder and now they're fucking bench pressing five hundred pilots these are super criminals we gotta get rid of a david is like becoming a super criminal a little bit he's like one of the guys who's like reading it at least younger such just crazy out way he's plotting david's pot dude there's a i feel like i could be like hey david he's sitting there reading a book i'm like david you like that book like i love this book you are you joking me and i'm like david in this room right over here heidi clue standing they're naked she's surrounded by all the best desserts you could ever eat michelin star desserts the the music it's the greatest music you've ever heard all of the un released drake albums are are in here they the the you know it's the best music it's the best party there's no other guys in here just all naked supermodel and david the best part is when you walk in you become a billionaire and i think he'd be like he wouldn't have even heard anything he'd just be turning the page to the next next phase this guy didn't wanna leave anything else they would have lick his figures it just look packed out it's i just shared the page the silence jump i'm reading and that's the best compliment and the best insult i can give him at the same time like i think it is amazing that he is that way that he's he really feels like this is the best thing that anyone could possibly do he can't believe nobody else is doing this he doesn't it's like this is the the the the peak of the peak of life experience i'm inspired by him anything else that you've consumed that you like not a consumer but i have a different so in the way that i'm like i by the way i hope he doesn't take a offense i'm joking about some of these things but like like yeah i'm a huge fan of his stuff and i think he does an amazing job and i have no vested interest in his success except for i think he's really cool and i think it does a great job i appreciate his craft and he's one of the few pods that i like listen to on a regular basis it's quite good yeah that was like a genuine endorsement it's called founders by the way the pod is called founders we'll give him a we'll give him some love the other thing that so i'm so the other interesting experience i had was i recognize i'm drawn to people like him people who are slightly extreme who are obsessed who have a independent minded ness they're deciding how they wanna live life and they their rubric of success is different than others right that's what i just described about him that i like ben had a meeting with somebody he comes out he called me oh do you whatever by this guy he's great he's doing this thing and then he just kept saying like said two or three times he's like really great guy and i was like i was i was like man why is he such a great guy like you're only there for forty five minutes like you know what what do you mean by that why did you you he kept saying i really liked him i really liked it i i really like what he's doing i do you really like what he's doing or are you really like him i guess i think i really like him i go let me guess was he high energy when he talked a nice guy like simple not didn't intimidate you by kind of being a hard ass about anything and did he teach you one or two interesting things during the conversation he goes bingo i i know ben because that's your archetype of what you really like that's why you really like me i'm a high energy guy i'm i'm a nice guy i don't like you know i don't like kind push people into a place that they feel uncomfortable and i'll usually if you talk for before an hour you're gonna learn one or two things that's why we get along and i said you know one thing we should do as again how do you become a how do you shift from operator to maybe spending spending more time investing is i think we gotta investigate what are our bias and our blind spots so basically we made a little list of what's the personality archetype i am irrational drawn towards for me it's the david send types it's the slightly extreme uncomfortable ambition around their thing independent minded ness obsession with their craft i am drawn to that i will make mistakes you know it's like a girl who's like you know he's a six but he's wearing in a leather jacket and it's like i it just does something to me i gotta go for them like that's what i'm drawn to and i was like on the other side what what can't i stand somebody who's just dry if you have no sense of humor if you're dry like you could be the smartest guy in the world sitting on a gold mine of a business if you're boring like within five minutes i'm like this guy sucks i'm out and you know i'm just like who's an example of that like a famous person well dude i'm not trying to make a you know i'm trying to get famous like a like a or like a a someone who you've read about let's a public person i don't know if off the top my head do you have one who's just dry i mean there's like a bunch of like famous investors and shit who like i've read about and i'm like this is snooze fest like yeah there's like just like some i don't know enterprise saas these people who are like yeah we just make the best we're like you know we just provide a solid procurement services to others right like i don't know i don't have a lot of hobbies like do you love that oh like no but i we we service a need and it's like cool like so like what are some of the cool growth hacks you've been doing they're like we don't really need growth actually we grow seventy percent year over year it's like we just really need to do solid operations it's like okay i i just i need to get out of this conversation right now like i'm i feel itchy like i gotta get out of here whenever i read about like hedge fund guys i'm like this is a news fest dude you're just like this like like when they do like a lot of like fast trading unless they're kinda like a criminal and kinda doing drugs that i'm in yeah i'm always down with like i love a good crime story unless you're driving your your successful life off a cliff i'm out yeah yeah i i need some drama but like whenever i read about like hedge fund guys i'm like dude this you're just play on excel a day i don't find that enjoyable to hear about but i think i think it is useful so you it was a useful exercise for us to do which was what do you irrational drawn towards that you should probably like dial it down discount be able to apply a discount after the fact when you're when when when know you're out of heat and then what do you have an irrational dis taste for where you're gonna under price or underestimate somebody and actually you shouldn't be people have been talking about like bias and like the stuff like but like it'll they always came at it from like a diversity and inclusion point of view for me i you know like sure that's fine but i've never been like drawn to like you know i've never been drawn to spending a bunch of time thinking about that however for this i immediately saw for myself oh yeah i could see myself making mistakes being overly generous towards a certain personality type you say the certain certain three key phrases and i'm all in and i'm i'm i'm kind of repelled from these things even though i really shouldn't be it's actually like i don't need to be your friend i just like if i'm investing into you i don't need to think you're cool and wanna hang with you i just need to be able to to understand what you're doing and invest in it do you do you feel like you had the same thing do you have a a thing you're drawn to like i feel like one of yours i'll just say out loud is i feel like you're drawn to people who are very meticulous and orderly and the way they operate like if somebody's got like a system and like they're a stick for the details i feel like in your like there go up hundred points in your book whereas for me that doesn't really do it that does it for me because i envy be that because that that's not my natural you know like my wife is like that like i'm drawn to people who are like orderly and systematic and discipline like people who wake up at five am every morning that's not me and so like i'm really fascinated by people who are like grind really hard and are systematic and our operational and things like that i've i've i get a lot of joy being around those people because i'm not like that can i tell you real quick about a cool thing because i feel like we did a bunch of fluffy stuff today okay yeah i gotta get a rant off my chest people are really drawn to things that are highly tactical or or or highly like specific versus and complex versus things that are simple but might be a little bit airy let me give you an example when i was in la we did a bunch of those dinners with founders and i think i said this in my debrief but i'll i'll i'll point out again people the the conversation when inevitably go like you have a bunch of people who've all sold their company everybody's in the in the thing is you know successful by traditional measures and the conversation would always gravitate towards two subjects like kinda of health and longevity or just like kind of like being happy being a happier person some sort of like life quality of life improvement rich guy problems rich got shit because like oh i've already made it but yeah it's i feel like i'm not as happy as i thought it would be with someone what you know like and the longevity health things gives them a new like the character to chase and they kinda feel like they neglected today while running their company and the life quality every everybody actually just wants a high quality of life they just don't know how to ask the questions around it and what you would see was two things somebody would say something like that was just like simple and useful they'd be like yeah you know i just like i'm you know before bed i don't really use my phone i just actually kind of review the and think about like you know how i did and what you know just in general like my interaction interactions the day what i might have done differently and like and i'm like oh i do that too it's i have this thing called revision and it's like i just kinda see the day events of my day and i'd just go back and just play them out a little differently in my head it's really useful and people are like the reaction to something like that if you just kinda tell people like hey you know here's a simple thing you could do imagine what you want and what it would feel like to have it or think about how your day went to just be kind of mindful and thoughtful about like you know versus just always on the next thing and the reaction i would get would be like cool and the cool is kinda like cool good for you like i ain't doing that shit like you don't tell me to be alone with my thoughts and then somebody would be like yeah you know i really i was feeling kinda you know i've just be feeling like i'm a fun and so i started taking you know six milligrams of low no trucks alone and then people are like what what what what is it let's go they're like getting their every literally everyone gets a phone out they start what does it call how do you spell that i'm like are you just gonna take this random drug this person steve you've never met and they be like how many milligrams is that five is five what they say when do you get it can i order it right now before i leave this dinner and i'm like y'all motherfuckers are crazy why are people so attractive to the pill the the the complex thing you can't even pronounce that just might do it for you verse or you know they'd be like yeah i i hired this you know this functional cognitive to the coach and then be like what did he take more clients i here's the money you're like i'm like bro have you tried like fucking writing down like you know your thoughts for a second like nobody wants a simple thing like nobody wants john like this thing i just bump it up i just i just i just lump my bed and it worked yeah i was like hey here's what i do you know when i go into a situation instead of just reacting like oh it's kinda cold out here so i'm uncomfortable now i feel bad i'm a and know i'm a little bit bothered by that i just decide before i go in like you know what i wanna have a i wanna have a like a like a playful experience i wanna have a laughing experience right now and then i'll just like i was like i decide that then i go in and i and i have that i look for those moments and i create that experience which up was pretty amazing you could just do this you could just decide what experience you want and then go have it and they're like is the okay can the next person say like a pill that i could take like so non nut that's gonna help me like they're like oh yeah alright s but i put that in my body intravenous like is it come deals or do i buy them i'm y'all are insane you're insane or this guy's like he's like you i i i really wanna like what's that you know this equipment oh i bought all this exercise equipment i'm like this do you walk and if do you even have like thirty minutes a day he's like no i don't exercise i don't have time but i built building out this home gym and i'm building it out and like like you know you could just do push ups on the floor right you don't have to first by ten thousand dollars of equipment before you could work out like there's there's no gates to it's to pass you just you could literally just do ten thing ten percent right now in fact let's do that right now and people are not ready for simple action that doesn't require like a magic bullet solution and it always the hell out of me i'm like are you guys in is everybody around me insane that's how i feel well like when people say magic pill i definitely automatically get interested because like i would like that like why don't want that they say shortcuts like it's a bad thing but it's like yeah i mean if i can get to my destination shorter and a faster i'm in that's fine they're not even shortcuts literally this shit i was talking about this low dose fucking whatever it's called no no no dr alone i not no dr i know what it was because guess what thing i don't care don't mean it but i was like i was like so does this work like if you felt like an amazing difference the first was like no you have to take it for six months first for your body i'm like you're getting who's i okay honestly i don't know what this drug does maybe it's useful maybe it's a specific thing i'm kinda of jokes aside but i for that person who you know got it prescribed maybe they needed it for the other eight bastards in the at the dinner who were like immediately trying to order and i was like y'all don't need this like you don't need that right now that is not the answer to whatever you're whatever hole you're trying to fill right now like there is no chance if that is the correct first step you should be taking well i think we talked about like the different types of procrastination like the there's actually good types of procrastination which is like like the forgetful scientist who like forgets to like shower or like put on the right pair of socks was like yeah that's alright he's doing the big things right that's okay and then there's like the bad type which is like making plans that don't need to be planned or like bind domain names or like going back and butler coding it afterwards like dudes it's okay like yeah or like in in this case it's like buying pills when it's like just ten thousand steps a day we'll we'll do the trick as well but that really funny that's a good story i i yeah i would have liked to have seen you in that room yeah i was i was just like you guys were nuts but okay now too sad i like this stuff i like this stuff by the way i like this stuff which love just me most because tactics change strategies don't you know what i'm saying like i like talking about strategies sometimes dude if you been following the presidential debates and campaign stuff that's going on did you watch the republican debate i watched the the clip the so everyone is it seems like the vi is wow there there's two ways to say his named that and one is the right one one with the wrong one and you just came with a third vi colleague so it's v i v e k right vi vic is is is the way you say so some people say vi and you went you went i don't even know where you just that's like correcting me if i say it like lady gaga so are you a big lady gaga fan i mean come on he was like the he was like the star of the debate because he's just look at the guys like a debate champion i i was like what this guy's trained to do but he's still polling like you know i don't know ten percent or something like that so i think it's all i mean i think donald trump's gonna win but i did wanna tell you funny thing that i remembered when i watched that debate you watched it oh i love watching i don't care about politics but i love watching fights i would not have thought that i love the debates i love the strategy of the debates i love watching it's like it's content creation it i just love watching the strategy that these guys take into it i couldn't care less about who gets picked couldn't care less about their policies because they don't care about the policies as far as i'm concerned to me it's a popularity contest and i like to see who markets themselves better i think there's a lot to learn from that but one of the things that's i remembered was back in the day i was working at monkey inferno and i used to work for guy named michael birch and michael birch is a very interesting guy he has built and sold multiple companies so he sold bib famously for eight hundred fifty million dollars he of which him and his wife owned it so they got they own follow the thing yeah so it was a huge exit for husband and wife couple before that he had built another social networks sold for a few you know single digit millions of dollars so he kinda made one sold for few million bucks then as soon as a not gonna be ended he created it again he's like now i know what i should have done the first time and that became the eight hundred and fifty million dollars but you also created birthday alarm which is a a company that had millions of dollars in cash flow every year so see he had had multiple wins very interesting guy but ever since the big be acquisition he created this ideal lab but he kinda transitioned to a different phase of life almost he was like you know i'm not like you know what do i care it is sort of like yeah i angel invest but like you know does really matter like i could kind of already won the money game in a way right he wouldn't say that but it could just tell it it's not like his heart was in that let's he a billionaire at this point you think even that he's like i'm not really billionaire but who cares you know like yeah i got you know like he's he's at that five ten five eleven range and like you know those guys wanna be six foot he was just like that's pretty much six right now which shoes so he's like you know he's said eight hundred million or nine hundred million or something like that he's like i don't i don't really keep track it doesn't doesn't really matter he seems seems like overkill to care about something like that that's a nice billionaire response he did two interesting things one he built a private member's club in san francisco so he bought a old candy factory that was sixty thousand square feet that was abandoned because it needed tons of like seismic retrofit fitting nobody wanted to put in that millions of dollars it would take to retrofit this place he didn't it and he built a member's club so if you go to san francisco you can go to this place called the battery and it's like soho house but for san francisco built that thing into real juggernaut like it actually like totally came to fruition this idea that seemed kinda crazy and he had no experience and it never done hospitality never done any of that stuff one time i went there and i saw a booth of three people and it was a ball like imagine a monk wearing like the the dal lam like orange outfit like he was bald headed and sandals with like a black guy that looked like a rapper like you had like gold chains on in like six shoes and then this blonde haired lady and they're were all leading in having a conversation and i was like this is just the funniest place i've ever been to yeah that's like the start of a joke a monk of rapper and a and sheryl sand walking to a bar feel like no but that's what happened i mean i saw leonardo to cap there you know tons of famous for elon musk a bunch of famous people go there anyways so he that was one thing they did but he always had these like random ideas i once in a while who would just be like sean i'd like to i have an idea for you and he would pitch me this idea and one of the ideas he had was around the presidential debate he goes you know trump got elected in i think what twenty sixteen he's he was thinking about it for twenty twenty he was like you know i think there's a good chance that trump gets reelected again and he's like you know if you think about why a lot of people at silicon valley don't really fully you know they're like they take these like you know strong stance on what it means what you know is it because part of america feels repressed and they're reacting to the to the liberal neo they they start making up all these words he's like i don't know if it's that as much as it is that donald trump was the more charismatic candidate and he's like if you go back and you look throughout time he's like in every debate or start every race if you go back to the last like twelve elections which is like you know fifty years or something like that the more charismatic candidate tends to win not always but tends to win and they're usually like tall not ugly people he's just like the more charismatic candidate wins so it's as simple as that right like maybe you're a charismatic because you're really good looking and you're you know maybe it's that maybe it's that you got the gift of ga and you're like you know maybe an obama or reagan or something supply like that you know clinton you know hit somebody who is is just seen as very very charming people people always felt that about bill clinton so he's like you know the more charismatic candidate tends to win even though you know there are other reasons why you might pick you know why i pick john kerry over george bush actually george bush is the more charismatic candidate versus a john kerry or i'll go or whatever it is and so he's like you know i think that given that that's the case he's i don't think that should be the case but i think it is i don't think you could be able to change that he goes i feel like what the democrats should do is they need to put forward the most charismatic candidate they can and and i would say he turned out to be wrong and that they put joe biden who's one of the least charismatic candidates it and he won almost because the vote was basically donald trump or not donald trump so i actually think it was a bit of an anomaly i actually think he was correct and you're seeing this right now des has more experience had the machine behind him had the track record but he's just not charismatic he doesn't have that that zoo he doesn't have that sauce and so a guy like vic can come out and he's a better talker he's more he's got more energy he's got better one liners z he's willing to take stands that we'll draw attention to him and he's the more charismatic medi candidate he's he's driving up so michael's idea was let's create a tv show he's like you know just like the way we did a american idol and we did you know the apprentice why don't what is isn't their show called the president and we literally just cast people who want to be the president but we give them an avenue like because right now the candidates all come from the machine it's like you know the party is gonna kinda push their favorite candidates forward and this is based on some you know how controllable they are how likable they are how much time they put in into the party he's like i don't think that's necessarily putting the strongest candidate forward especially if you looked at this most charismatic candidate so he's like why don't you create he's like why don't we create a show that's going to take twelve hopeful and it tells their story the show works almost like a survivor or apprentice every week they go to a new city maybe they go to some coal mining place in wherever west virginia and they're gonna talk to the coal miners that they're sort of a challenge like they have to prepare a speech or or or talking points for what they would do for to help those people and then those people kind of vote off the weakest candidate and at the end you're left with the most charismatic candidate and he's like that would be a a challenger to whoever the democratic party's is naturally gonna put up i love this idea i was like this is a crazy idea this and he's like yeah my friend mark burnett who created survivor like he could be the producer of this and a we could put this together this way and you know even if it doesn't work like you know i think it would just be like a worthwhile attempt in a in a entertaining way to do this versus like if i really wanna get involved in politics the reason i don't is that's a sort of a very like it's not a you know it it's a labor and sort painful endeavor this was be almost a fun version of like a way to to try to just you know bring some influence to it what do you think of this idea that that i just remembered go anywhere or is he just goof our own he old so he wrote a memo a it was a very well written my is that the rich guy version to buying the domain name yeah he wrote a wrote a memo he showed it to me and i'm like yeah this is great and i think he was like okay if i'm gonna do this this is gonna take some real kind of like social capital to do and i think he kind of was like maybe not maybe my life is amazing as is and that's his version of like when the remote it's just a little bit too far with your laid down and you're like i sleep at the tv on yeah but i've love this idea and i'm saying it because hey i think that more business people should apply their kind of creative and entrepreneurial talents outside of just creating yet another business so i like that he was taking his creative and entrepreneurial spirit to be like oh how could i what if i did a tv show that would influence politics i thought that was cool and i think more people should do that the second reason it is i kinda wish this idea existed and i totally think this would work if somebody created it so what's funny is like because you and i've i've i've i've complimented you with this but this is actually a criticism at this point for this particular point this compliment fan part special i don't even know what that meant so i prepare myself for complimentary insult just tell me that the the compliment was that you're worry free in like you're pretty optimistic you always like things want like oh that person they're not trying to do anything bad the pitch up but in this case when i hear this i'm like but i want like my president to like know what they're doing and not just be able to like be a good speech give it's it's so like dude that's what we have now you think doing think joe biden knows what he's doing the guy's not even alive well i'm not saying what i know works and what i know doesn't work i'm just saying that like my romantic view is like well that would be it would be also nice if they knew what they were talking about rather than just good at talking yeah your take on this is like wouldn't it be cool if if we just let the most charismatic person run away with it well you know i think you could design the challenges to actually get them force them to think on the spot or perform in terms of figuring out solutions to real problems or like putting forth what their solutions would be in a way that's not just prepared by handlers who have talking points and they're gonna avoid the issue or false promises or whatever like these people that would be in this you could design the weekly challenge to bring out whatever it is that you want obviously people fall in love with the characters that's how all reality tv works you fall in love with the characters however you could fall in love with them as they're trying to do certain things in the same way that the apprentice would test you for can you figure out how to sell can you figure out how to organize a project or manage a plan i think you could put people through a battery of weekly challenges that are not just are you good at kissing babies and shake hands but like you know that's part of it but the there could be other parts of it that you know the show decides is like you know what are the attributes that a president needs or the qualities or what do we wish we could see them doing to be able to assess like their abilities i think the cynical person would say well we should look at their track record serving in government yeah cool but that doesn't happen that's not really what that's not really what happens it's not really what works if that worked you know trump would never have beaten hillary she had spent her whole life in politics he had just by far on paper the more qualified candidate but america didn't get to see that they didn't get to appreciate that all they saw was what gets put forward today which is debates and campaigning on social media or on tv there's this funny story about jfk when do you remember like what the cold war was you know was in the sixties where like we thought that soviet union in america we're gonna like bomb each other yeah there's a story where jfk k john kennedy goes to soviet union and he meets with the president or the leader of soviet union and at the end of the meeting this the the leader was like you know you're you're a really nice person you kinda remind me of my son i guess like we could be we could be cool like you know you seem you seem kind and i read that story and i was like oh i guess like charisma really does matter a whole lot when it comes to like diplomatic stuff like just being likable and being like hey let's just calm down key friends it it definitely any robbins tells the story don't know if this is real or not but who was the you know who who was the president during the cold war that shouldn't ring kennedy kennedy for the cold war was a long period but kennedy was like when we thought that we were literally gonna bomb each other okay there was i don't i feel like it was wasn't kennedy he was talking about but tony robbins tells the story he goes i was i had a chance to talk to former president whoever let's just pretend i know what care about presidential history sure and he's like the cold war was happening and he went to go see i think it was cold war people who actually know about this are gonna you you have full permission to beat me up in the comments so he goes to see go and they have a meeting and the meeting is not going well the hope was we could dee escalate but actually the meeting was sort of like tension and like neither side wanted to give and they were sort of getting more dug in and more stubborn in their stance and this is this would be reagan ronald reagan reagan all my married man out there know when this happens you you your you think you're going into dee but actually both sides are what sand park doug again and the tension is escalating he doesn't know really what to do and he goes he goes how did you do it how did he's like something happened in that meeting that worked what was it he goes well we hit that point and i said this is not gonna work and i got up and i walked out of the room fast stormed out of the room and right before i got to the door i hit him went a little three sixty turned back big smile on my face said let's start over smile say shook his hand and said yeah i'm ronald and you know i really appreciate these things about you what i he like turned he just basically like you know broke the frame for a second and right used a little bit of charisma a little bit of playful in order to reduce tension and then they had a conversation now i have no idea if the story is true tony robbins has told me this i believed it in the moment because it's a great story and who why let the truth get in the way of good story if it is true that's unbelievable if it's partially true that's really cool if it's totally made up whatever you know it's okay still the story still serves as purpose it is a very useful technique to be able to do this to be able to use a little bit of care charisma and playful in order to diffuse a situation or to to break through any like deadlock deadlines that that exist whether it's in business or in personal life so either vi back is just not charismatic or i'm an idiot let me tell you a really quick story i have so i've turned down two presidential candidates to either come on this pod or speak at my events the first one was andrew was his name yang the guy the the math guy so he emailed me i think in two thousand and fifteen being like hey i wanna come speak at your event and i don't know if the podcast existed them but he's like you guys wanna write about being the newsletter i'd love me an interview you know i i run this study test prep company it did okay and i'm running for president and i was like oh you're insane you're you're like you're gonna make me look like a fool just this nobody guy who run a mediocre business running for president i can't interview you like that that hurt my my credibility well turns out he was a serious candidate or at least he made it in the top and or the second time this happened was vi vi vic the vic lady gaga it's out it's out is it now called vagina it's fuji but he does so vi dm to me on twitter like a year ago and he was like hey would you guys want me to come on the pod and i stepped on him hard i thought this was because he had a really his twitter picture was him in a suit with a nice smile if it nerd you're not coming on the podcast well and i think like i was like researching martin sk and i was like oh this and and his bio said he was in bio like pharmaceutical industry or something that and i like oh this guy's a char like he's so good looking he's got a nice smile this is like a crypto guy with abs in a ferrari like i can't take this guy seriously and i just said what do you wanna talk about like and i tried to like stiff on arm them him to like make him prove himself and he replied and i ignored him turns out you know a year and a half two years later he's actually a threat so this is the second presidential candidate that i've had bad judgment on of whether they're gonna be serious and not asking them to come on the pod yeah yeah totally totally you by the way for high entertainment do you subscribe to ron des is sms program no no so you wanna learn about marketing or you wanna learn how the presidential race really works go subscribe to all the candidates marketing emails and text messages warning it's fucking annoying okay so that's the first problem if i wanted somebody to text me every day i'd have a girlfriend and this guy text you all the time and they text the dumbest stuff so like here i'm just gonna read you the last five text if you think this guy's like some super serious politician who's really making it in a substance of raised about the issues here's what he's saying and was it like five in one day text yesterday yeah exactly yeah yesterday four twenty one pm new shirts shirt emoji new ko new cups new buttons new stickers new hats if you haven't seen in our storefront go get the hottest limited edition campaign merch here okay let's see yesterday okay cool let's go back friend it's ron des santos this is now the day before two two zero eight pm frank it's ron des i want you to know that as president i will not let the government weaponized federal agencies against americans who dare to disagree i'm disgusted by the fbi's disc disgraceful act labeling catholics as extremist i it's time to fire the fbi director and defend liberty religious liberty for all can i have a donation to have your support okay so that's that's the excellent here we go again let me find a particularly he just text me at seven nineteen am it's too early for a text ron enough with the talk americans need action and that's what ron des is all about i'm the leader you need this the time to act is now this can't wait rush your support in link to his donation camp link to his donation then another one hey like this like this credential and he puts a picture of a click a credit card that just says des on it he goes you could have your own all caps donation with forty seven or more to join my investor team if you're an investor in this campaign you'll have everything you need to show it off grab your membership card today it just continues every single day hey enter this giveaway to come to the next debate you just have to donate and you can win a vip experience it just keeps going like and it it'll just be like hey friend i'm out here draining the swamp right now and it's like dude just stop like yeah well what are you talking about well they're building like a billion dollar company in like eighteen months they're like a moving company you ever noticed how moving companies like don't get a fuck about the service because like you're only gonna use it once and they're like let me just get you a boris gotcha bitch and then there's like throw your shit there they're like dude we don't give it like renewal are to think here i don't care you know what i mean i i hired the service that was like it was called like muscle head movers or something like that and all on imagery all of the imagery was just a huge like buff guys it was like hey we make it easy we'll move that couch we'll move that fridge no problem just another day at the gym for us so i'm like hell yeah i almost like movers three tiny vietnamese guys showed up and i was like and those the truck said muscle had movers i was like the got them i'm looking at adam them and i'm just are you gonna say anything are you gonna address this friend and they didn't and i didn't because i was like what am i supposed to say here i was like what a bunch of grease punk whole and they did the job like they could move everything because they just use dolly and i was like oh if i want dolly movers i would've you know like it's different it's a different experience that i signed up for catfish stupid there's there's one cool thing i do to tell you about alright what is it does a guy named seth bannon who tweeted this out he goes two million scientific papers are published each year that's over five thousand a day even if you're working ten hours a day no breaks you'd have to read one paper every seven seconds just to keep up so we built paper scraper just like basically programmatic read every paper that comes out but not just every single paper we prioritize and wait any paper that's being shared by top scientists on social media so he basically built a thing that makes it easier to keep up with science and he's the second person i've seen do this and i'm actually at pretty convinced it's actually just a good product idea so what's the what's the url you know because it's so new it doesn't show up there's not a website for you yeah he's like oh like we built this for ourselves but like i'll let some people in beta if you fill out this type for you know like that sort of thing like soft launch i would love to see our buddy lee who does alpha signal so his guy built like a you know like a ai news newsletter thing but his ai newsletter is has one key difference which is instead of just telling jab bernie is like what the new chat gp feature is it's basically a ai news newsletter that's for technical people so if you're a researcher you're a machine learning engineer you're a a phd type person alpha signal is a news that for those people which i actually think is a very smart way to approach business because that's a very high value reader and customer and for them he provides a very simple service so he also built a thing like this internally so what he did was he goes alright every paper has you know a list of scientists that are like the researchers that were involved and actually the there's there's a naming convention just like in movies the credits like the the stars go first and the people at the back were looking on the end credits in research papers kinda of same thing the people at the top did all the work the last person is like the the names person who reviewed it edited at the end but or stamped you know their seal of approval on it or the lab they're associated with so he kinda of first created a a a a page rank of researchers and scientists that's awesome then he's like cool now when a paper comes out that has one of them in the name or those people on social media share a paper i immediately know this is probably an interesting paper the so that first creates a hit list he he gets alerted like alert top scientists share page page rank is what google invented it's how they know what to show up on the top of google page drink is categorized like there's a bunch of different measurements the biggest measurement or they don't even tell people but it's theorized or maybe they even said this though but which is how many people link back to your website yeah how many other reputable websites linked to yours so every every website has authority so let's say new york times has a high authority compared to sean p dot com right and so if new york times links to some other website that tells google that that other website might be and also a high authority site it increases its authority if sean links to it increases in a teeny tiny tiny amount and so that's how google basically figured out what's the right you know what is the right web page to show when i when you search a question who's who has the most authority to to give you the answer so this guide for alpha signal lee or did this for for scientific papers so he's like who are the top scientists what are they sharing what are they linking to if they're linking to something that's an important paper or an interesting paper they take the industry paper feed it through his l and it i gets summarized down into four bullet points like what was the what are the what was the finding what was the methodology who are the scientists and what's the kind of like key takeaways from from this alpha signal is only for like ai topics correct but i'm like got it this is a generalized product that's actually just really interesting like you're i was like your method to create this newsletter is more interesting to me than the newsletter itself yeah yeah yeah and paper scraper is the same idea just from a different guy approaching it from a slightly different angle which was same thing like basically trying to figure out what are the important papers that are coming out so of the of the two million pay papers or of the five thousand that are published every day which three should i care about which five should i care about and then of the five that i care about what did they actually mean and what are they they're really hard to read they're so hard to read so i think this is a really really cool product idea and then he also built like a thing called spin out gp which was basically like you can it's like chat gp you can ask it questions about things that might like you know could we commercial this and or like would this work in cell culture or tissue and then it'll go look into paper and find did they do it in cell culture or it'll answer to you that way so it's almost like being able to talk to research papers or talk to talk to a very smart person that read all of the research papers and it's like oh i see where this is going like you know the hustle milk road these were like the horse carriages right like yeah yeah we have random humans trying to keep up with what's going on maybe they set up some google alerts so they check reddit and twitter and every day they make a list then we talk about it and then they read and summarize and they summarize it as good as they can and then like you know the pitch was like it's like your smart friend explaining what happened in crypto that day our yours was it's like your smart friend explaining what happened in business news that day and this is like this is like your fucking genius friend that read every scientific paper ever that you can ask it any question in any variation and it will answer you're like oh this seems is pretty powerful like yeah if we're on our horseback and this look at i just blew it whoa what the hell is that but what about my friend greg he yeah no i by the way i'm happy we i i would not wanna be in the newsletter business right now it's which is so everybody's follower us into the newsletter business now like now he's like peak hype on newsletters and also the way that people are acquiring users like i just subscribe to seth and subs and like right after i subscribed it said do you want to subscribe to these eighteen other newsletters and it's auto checked and i almost accidentally click like yes it's like and they're all like whoa look at my news newsletter are growth it's insane and it's like dude anyone on subs sec talking about your news newsletter growth you full of shit is my my answer to you like you are absolutely full of shit it's like people think they're filling out a capture and they're actually subscribing to nineteen newsletters like at a time it's insane that's why you know what i like bee behave has a good feature they did a feature like that that's actually legit which is their thing was you can you have to manually would be like who do want wanna endorse but also they have this thing pretty called like sparks or some shit like that but it's like you can pay to acquire newsletter subscribers like all of us know the best news that are subscriber you can get is somebody who already subscribe to other newsletters that are similar but that's really hard to get historically because you you have to advertise in like a a hundred different newsletters so they created a little mini ad network inside inside bee hive of all the bee hub newsletters but what's cool about it was you only pay for somebody who's a retained reader and i was like oh okay that's actually legit so instead of just like this like auto check vanity metric where it's like i got more subscribers but it's like are they actually an engaged reader or you have no idea but you're you you're excited about that anyways what i like the be was you only pay it's like you know cpa versus cpm or cp it's like cpa is like you only pay for a reader you actually acquired who's still reading from you and and so it it it enforces quality because that's the only way you're get rewarded in that network so i was like that's smart first of all this seth bannon thing is awesome i just the tweet that sean's referring to is from june twelfth so if you google seth bannon and go to this thing it was on june twelfth that's awesome he filmed the video in like an amazing place like it it looks like a ted talk almost but like with like an an imax style screen explaining his concept i don't know if that would be a good business i'm i'm nervous about people building businesses right now on top of open ai because i'm like they're just gonna crush everyone and just do it themselves but this is awesome and second yeah to to reiterate i'm happy i'm not doing a newsletter at as my main thing right now it seems really really hard and like i remember at the hustle we had one daily newsletter and then morning brew strategy was to launch more but my thing was like fuck but if we have more our main thing was gonna go down like they're not gonna open two they're not gonna open three now people if the numbers are true are subscribing to dozens and i wanna know is the engagement even remotely the same it seems really really really hard it seems way harder yeah i think it's a lot like podcasts like how many podcasts do you actually have in a regular rotation at any given time yeah it seems hard i mean with newsletters it's easier because it only takes three minutes to skim it but it seems really hard to get people's attention with the newsletter right now it's so funny when we so i got the idea for a newsletter because i had my friend noah my friend noah cake they were like they had one foot into the startup up world one foot into like the internet marketing world and i was like this internet marketing world they love email and they use it in sometimes shady ways but let's just see if we can do it a legit way and people are like laughing at that now it's so cool but also that that people think it seriously but i'm so happy i'm not doing it it seems way more challenging at the moment i it it seems really hard yeah i think the best will still win because you know the best tends to win and everything like you know so i said it's not that the door is actually closed but it's definitely much harder than when you started you know when did you start twenty fifteen twenty sixteen yeah it'll i got the idea of doing a newsletter and i started it in twenty fourteen but it became what did it was in on may nineteenth thousand sixteen a great day in history well i always remember that because it's the day before four twenty so it always it was always easy to remember but yeah and it like i remember like at for originally started it as a a conference and if i had five if i had two thousand subscribers to my conference newsletter i think i made fifty thousand dollars in conference ticket sales and then when i had ten thousand i think we did a hundred and fifty thousand in ticket sales something like that and like the engagement was quite high and then i remember people back then saying i think gary van vaynerchuk i talked to him what time he was like dude my newsletter we had a ninety nine percent open rate because no one else was doing newsletters yours is only forty percent it's so much harder and i was like oh man i wish it was easier now i i don't know what those numbers would be like but i think it would be hard to make that amount of money with as few subscribers today as it what it was easier then you know the other thing that's funny is or i guess the other thing that kind of variety of is you're i wish people would see kind of your early blog posts or you should we should do kind of like a trip down memory lane of some of our projects because you're incredibly good at creating content and writing we like when i see what you did versus what i see a lot of people doing now i'm like oh there are like many rung on the ladder above is where where where you were with creating content back then like i remember your early blog posts that were just regularly going viral we're getting millions of hits to the site because they were that good like which ones like when you were doing the you like first you had the right concepts so you were kind of like a youtuber before youtube actually you really should have been a youtuber like that would have been your calling i i believe we got we got asked to do like we were thinking about doing it but as was a hustle i was saying sam as a youtuber would have been i believe like you would have been one of the most successful youtubers on the platform let me give you an example that's awesome you're like for example i remember some of your early hustle blog posts surviving thirty days on soy lent only guess what that sounds like every ryan trey hand video every mister b's video like this is this is the current meta of youtube you were doing this eight years ago you know like it was you were what you did micro dosing lsd you did an interview with a anonymous entrepreneur who who drives books yeah who yeah you did the the the you the thing where you were like amazon best sellers are bullshit i'm gonna approve it by making an amazon best seller spending only like a thousand dollars guess what yeah that's a youtube video these are youtube videos they would these videos would still work but the thing is you have to do them with style you you actually did the thing with style now you you your problem was you were locked into this blog world because those are the people you admired at the time but the reason you had to write you know like writing was my saying i wasn't i don't know if i could have maybe i could have had to visual aesthetic too like you're good on camera you like lived in a freaking you like lived on a motorcycle or something i don't know you're sleeping on a motorcycle you the patient it's like you had the dog and you had the look and you had the the humor on camera and you were willing you you liked jackass and those sorts of things and i feel like you would have kinda torture yourself for people's entertainment as soon as you got that hit of feedback you would have gone all the way and yeah i just wish you had kinda gone down that route in fact i still think you should go down that route like for example i think i can be successful in fact i'm going to be successful on short form video but it's not gonna be the way you could have been because you're kind of like those like you know whoever this is danny duncan and and and ryan tran and and and you know mister mitsubishi you're a lot like them in the the way that you are as a character and what you're willing to do and what you were willing to do and how long you were kinda like i'm single and don't give a fuck and like i don't need comfort and like you oh like this fire cracker is gonna go in my ass alright let's roll like you look at it lights action right like i think that you had all of that and so anyways i don't know what my i wish i would've have found that route by the way i don't i i think i think i i think i probably could have done it i think that that's a hard life i think it's hard like i like danny duncan a lot but i'm like can you do that at forty i guess it just has to change it has to evolve or like mister beast and what's he gonna do at forty he's gonna be so wealthy it doesn't really matter but muted done the same yeah but yeah like our early blog posts were good and there was a period where i was writing like five a day i would write so many of them not all of them were bang but like we would write a ton and that's how we grew and that's why i tell people i say to blog i don't actually mean blog but i meant create bang text based bang on a consistent basis and get people to love your free content enough to subscribe tb baby text based bang that's been our strategy right like how did you like for me when we wanted to grow on twitter it was like all the advice you gotta be consistent well guess what i'm like the least consistent human being on earth like if you weren't super consistent and a real hard ass about like we're gonna record this every monday every wednesday at nine am every single every single week without fail no matter what there's no way i would keep up the schedule right like i only do that because your my friend i don't wanna let you down the when i'm on my own i'm inconsistent and when i wanted to grow on twitter i was like look like all of the conventional wisdom you gotta tweet every day multiple times a day find the right time of the day be consistent beyond brand have a single message do a call to action i'm like dude i ain't try to do all that that sounds like hard sounds like the lame version of success and i agree it's probably right but like i didn't wanna do it that way and my way was tech based bang it's like i basically had like six viral tweets that grew me to like almost four hundred thousand followers so just it was a literally just six tweets basically that very crazy the bulk of the girls like the club house one the med one this one about elon musk this other one it it's just like that's all it was that that got me like kind of all the growth and then i'm just like several weeks in between posts i'm completely inconsistent well what i tell people was like my team and like myself when i was starting in the hospital i was like you know everyone says it's a marathon not a sprint but you're kind of just telling me that you just don't wanna work that hard and if you look at the world class marathon that's gonna feel like a sprint to most people so that's just kinda like how we're gonna live our life which is like it is a marathon and it's run so fast it's gonna feel like a sprint to most people so marathon not a sprint but we're kenyan and don't wanna find a mile yeah yeah my last minute at my tenure this yeah your last name is kip c you know you're gonna be a kid yeah you could be kelly you're the eat ethiopian but you know like we're east african here baby we're gonna run fast and yeah i think but i actually i prefer writing i think that it's more fun to be in a quiet zone late at night and just bang it out and it feels a little bit more art it felt like i was in my zone of genius a little bit whereas with a video it feels like sometimes you have to perform and i felt that writing was a different type of performance that is more enjoyable to create for me yeah sure dude price surprised man likes his choices and defends them by the way look at my person thinks that what they did was the correct thing shank i i did live left life look at me when i was a fat and selling hot dogs man i was about i was about i was at youtube life it just you know out the camera i was telling sarah i was like i'm nervous about going to west port or like connecticut or like if we're gonna move to the suburbs and she's like why was like well one of my favorite things to do is like so every day i like to go to this gas station near my house and get a die pepper and lo like i just like this yeah i get a slip gym in a detector pepper and i'll like dab it up with like the clerk and then i'll just sit and see the regulars like what's up man right now what's good how are you like i just like to lo her like hood ratchet shit yeah and i was like connecticut doesn't have like hood rats or like gas yeah like what am i gonna do like where like i wanna watch people buy a lottery tickets and scratch offs and like like spoke like a mile like where am i gonna hang out with like i i need the smell like the woods to call it you know like the the blunt and where am i gonna do that you know like that's how you get like good ideas and you like see interesting people so yeah you thinking about how many incredible podcast there are that just don't podcast but they just chop it up sitting on steps like all day it's just or for that come comply like you imagine those people would be if we just put a bike in of them they just don't know like they just they're just like you know it's like there's like kids who were like incredible basketball player somewhere in africa that we just don't know we haven't found them yet like just imagine the dudes that just stood on the steps all day just shooting the shit that like j rogan is lucky those guys don't have a microphone and they just like sit outside of a gas station like reading newspapers that always be funny i always thought it'd be funny if you like walk up and you over here their conversation and they're were like dogg you better a diverse about your bonds man like the dow down like just i mean like the most academic conversations ever because they read newspapers all day alright alright we've i think we crossed cross the threshold the slab happy face is initiated alright that's the pod yeah i feel like i could rule to where i know i could be what i want to put at all in it like a days all on a less travel never looking bad