Brainstorming The Best Business Ideas To Start In 2022 with Noah Kagan

so last year we had our highest day black friday was our highest day almost two million dollars in that one day are we ready to roll and we roll bro you gotta take that hat off though i can't see you alright i was just trying to i wanted to wear a costume of swoop i see like that been more spice yeah you're good like that i couldn't see your eyes do i do you have a ice bath yeah i have a cold have you not jumping in our cold so is it called cold plunge yeah the cold plunge that i have one too and what is your opinion of it so far i like it i like it i use it about twice a i use it monday morning for coffee is basically in my wake up thing and then i'll use it wednesdays after workout what's interesting though there's a book i think called endurance yeah i love it and love book there's a and i think what they said was that scientifically it doesn't do anything yes and so that's why i have like a problem with cold plunge which is the actual product is amazing like if you wanna be cold that it's a good one it stays like thirty nine degrees all the time but it doesn't i'm almost certain that it doesn't do anything and some people say it impacts your brain if it does anything but like they're still even conflicting research on that i think the big thing that i like about it is that it makes me feel tough yeah it makes me feel it makes me feel good about myself i'm like noah you're not tough man you're weak and i don't know i don't really have that self talking about head but i into this thing and i was like to go do ten and then when i'm about to get to ten i'm like you could do fifteen and then i i just feel proud of how you sit and then i get out and i'm like it varies maybe like a minute two minutes i did five minutes at thirty nine degrees and it was incredibly painful that's what it said online to do so i did it and i was just like i was legitimately in pain like like a like more pain than i've ever felt just through exercise how'd do you feel about yourself i felt tough i felt i felt tough yeah so like i understand why it works but i'm still looking for like peer reviewed research it shows that it works and i've not found it and so that's why i was asking how you thought about your cold plunge because i i heard you had the same way i gotta jump in here because i'm a cold punch spokesman they're the one sponsor for my podcast so i gotta wow for their honor here so the thing dude take the cold punch product we're we're both i have it too here's the thing here's where you're wrong though the the thing that you're right about is there's no research that it shows that it is good for recovery and that's what everyone says they use it for recovery and that's just like not accurate that it it's it's actually better to use heat therapy for recovery than cold but like some of the brain stuff there is like more research there as well as like some of the other benefits around like mood and like like have you heard this brown fat self storage stuff like that yeah but it yeah i hear you i think it kind of works i'm still i still need to be convinced i it's like it's like a the way to think about it is like it's a workout for your nervous system like it improves a lot of stuff that way but it's just not good for recovery i guess i would actually pitch the opposite sam and ben where lately i've been really into bass that's just like been my go to so like i have i throw i got these bath bombs got little cbd in it a light of candle and then i'll either put on a podcast or i'll read but that lately i mean men especially men because women have gotten they knew about this they just didn't wanna tell us but like i literally just came from a pedicure if men are not pam themselves look if you're working hard i'm saying if you're like putting in the work you're working out you're doing the stuff at the job like take a little time for that r and r man go jump in a bit pedicure about it not relaxing at all for like i don't want someone digging it in my nails rose can you see that red white oh my i did the i did the american flag that's awesome it's it's honestly it's fun we're living once on this planet have a good time alright let's talk about you came on last time i personally thought the episode was only gonna do okay i'm telling you i got tons of people that dion made ben says that people thought it was pretty good i thought people thought it was great but for this one awesome you have a list of one two they're like eight eight bullet points but there's a ton of ideas here oh and we and also people criticized me because i didn't introduce you so this is noah ka noah runs this company he's founded it in is now the ceo of app sumo it's like group hunt for nerds it's quite large i think last time you said eighty ish million in revenue mitchell just said you guys now have a hundred and sixty five employees that's amazing and you also do a a content so you you have a sick called okay do which i've read for like ten years and you have your youtube which now has two hundred and fifty thousand subscribers i think right almost three hundred thousand men it's it's unbelievable youtube dot com slash it's unbelievable it's unbelievable that's sick and i remember you're doing it years ago just like on your phone and it was kinda lame it wasn't lame it just like you weren't trying and then like you started trying two years ago i think right yeah that was it it was an interesting journey when covid hit two years ago i was just shirtless at home with my iphone and i was like i just felt good about what was going on and i felt like i could help and so i just started recording on my phone and uploading it and so you know and all the people that are listening your show i wanna start businesses is like just do now not how you know something mitch mitchell i talk about which is just get going so just uploaded that from there now there's a team of i don't know maybe six people will spend about half a million dollars on just the team this year at you know from just means doing shirtless in my house talking about how to get your business going and your confidence but the and so the reason why you're able to spend why why you're able to lose money is because you are somehow it drives traffic and awareness to apps ts which is like your main thing but does the add does the ad sense or the youtube ad at all cover the cost actually it just started so what was fascinating and by the way a lot of people know me because i at facebook i worked at mint dot com so that's a little bit of what people heard him about me so this year let me just pull up our stats right now so the first last year we spent i mean i think around four hundred k i can look how much we've made so getting it go early just getting it's an investment it's like a lot of these things fortunately we had apps as our our bank roller last year on adsense we made a hundred and twenty one thousand dollars eight hundred and forty year one in our year first hardcore year of having a team around i that's really good it's surprising this year is actually but here's the thing this is gonna blow your mind and i think this is a really kinda good put good lesson for business we put out eight hundred and i think forty nine videos three of them basically generated all this money which ones and that kinda one that's sad either a we suck at making videos or b you know a lot of businesses you keep going and keep going and keep going and keep going don't aren't all the channels like this though i think it's a lot of business like a power lot distribution it's like a few things do a lot of the significance so the three videos that made all of the money the first one was i went and knocked on doors in austin we just released that millionaires we just released it but that came out towards the end of the year and drove a lot of our money asking crypto millionaires how to invest five thousand bucks and then asking n millionaires how to invest a thousand more or less those three videos made us the year but and that was after a hundred and almost fifty minutes crazy do you do you so do you think you're all surpass five hundred thousand you think you'll break even on adsense this year yeah our goal is not that our goal is around a subscriber growth but this year i think we'll lose the budget wise it looks like we'll lose around two hundred thousand dollars just depends how ads do but i'm basically not not really optimizing around that that's crazy i i did a call with this lady who has a bunch of youtube channels and she was telling me it's her and a six person team i can't say her name but she said that they're doing a million dollars a month in profit from youtube just youtube yeah it's crazy just youtube are you guys i think i think with youtube youtube is slept on same i mean tiktok is another one it's a different type of audience but you guys have upped your your youtube game yourselves i feel like almost every business out there or if you were broke and you're in any country in the world and you have nothing to do this is the easiest frees business anyway so i just signed up to monthly dot com has this course with casey neistat did you see that so casey neistat has a course where every day he gives you a lesson on youtube videos and i bought it for like three hundred dollars and i'm loving it it is really really cool what if what are some of the takeaway so it's only three days in and so but like in the first or second lesson he just walked around his office he goes i'm gonna show you how i find cool stories and he's just walking around and he goes oh that's a cool idea you guys hear that beeping that's a truck backing up and that ruins like it makes it really hard for me to record throughout the day i'm just gonna make a video on that or he'll walk by a guy selling fake louis vuitton purses and he goes oh that's a cool idea let's create a video on how to buy a fake purse in new york city and so he's just like walking down the street coming up with ideas and you're like look i'm gonna great these are just small silly ideas but i'm gonna execute them really well so in the next series he's gonna show us how he's actually gonna execute these small ideas that is awesome kinda cool right i love that you're still learning well i mean i i i think people assume that once you get to certain sizes like you i would assume you don't but i love that you're still curious and you're exploring how to improve your crap yeah i well i don't know anything about video i've been making videos for my own youtube just for fun but i'm trying to learn so anyway it's a cool it's a cool course it was only like three hundred dollars yeah i mean it it is kind of crazy when you think about the things we spend on and the potential value upside you can get out of it like the downside you lost three hundred the upside i mean how much does this make you or and also from an enjoyment level and i was like i can use the stuff that i'm learning just in the podcast i think how much like what have you noticed or observed in in your own youtube channel i know for my first million you definitely you guys have been looking to grow it it seems like a few things are i what i've learned is that like things that like don't seem like big ideas but that can be kind of boring can do really well so for example i bought the house the lot next to me and i just like film a video i'm like here's just here's a video of the house and i'm just walking out my iphone here's why i think it's it could be a good investment here's why it might be a bad investment and i just posted that on my personal channel and i i didn't have any subscribers oh i sent you that video and it it got like three four five thousand views but like a lot of comments and i was just amazed that people cared it was my first video i was amazed that people care about little things that are small that are part of your daily life that you don't really think about and so i think what i'm learning with casey when i'm learning with my stuff is that small stuff that you think about throughout the day more likely than not a lot of other people think about that and they'll find it interesting enough to to watch you know what i mean yeah yeah i've always i always think about that with the restaurants where they sell their cookbook like people wanna see what happens in the kitchen and you'll be surprised what people wanna yeah so anyway it's a cool course you wanna talk about mud water i do in a second one other thing i'm curious is what have you noticed because i think know i don't curious about as well what have you noticed about the youtube channel versus your tiktok channel in terms of the audience and the growth and the oh so let me tell you about the tiktok thing so i have a tiktok but i don't actually like post on it mean i did once or twice but like it has no views so we did this thing i was texting you about this we did this thing we're on the podcast like three weeks ago we said we're gonna get five thousand dollars to maybe at least one up to three people and it's gonna be a combination of if we like your videos and how many views they have and we told people to go to our youtube chop up the videos and post it so far the hashtag that we asked people to use has gotten thirty million views in three weeks yeah thirty million views sounds too easy go on so these kids it's mostly like these like nineteen and twenty year olds like one kid college at michigan he is one of the guys i'm gonna start talking to him and they create he created a handle called like m mfa minis and he started posting our videos and he like would animate them and he has gotten multiple videos over a million views and you know fat fire yeah i made a podcast where i talked about how much i love fat fire the subreddit which i found to you and he made a video about that and it got so many views that fat fire made an announcement on their subreddit that said we've been overwhelmed with new applicant or new subreddit people and we got thirty thousand people in one day all from the tiktok video where where me sam par is talking about fat fire man last while man so do you think most people business used to try to do this tiktok stuff or i don't i not most but definitely some right now of everything that i've seen it's the fastest way to grow an audience for sure without a doubt and i guess i've i've been hesitant because the quality of the audience in terms of young engagement yeah well not even just the young right the young is the future to some extent but it's like youtube i feel like the quality the people that are like really into it and they're available during your newsletter they wanna comment and i feel like tiktok is just kind of consumption i think that youtube is a much higher quality i all i think podcast podcasts like for a long time even though we like my whole life was podcasting i was like i would shit on it i'm like this is not that cool and now i've changed because i'll see i get recognized now like three or four times a week and it's because they like listen to my voice for forty five minutes they like think that they know you and so they built they people get kind of intimate with you so it's do you get recognized from youtube i got recognized yeah it was cool yeah sometimes i love it man i mean the whole part of the journey is that like i this weekend i went to a squash tournament the houston watch was hilarious and it was because this guy watches you know apps dot com he's watched some of the videos and i was i was during the pedicure day is one one of the guys from our company and i was like man that's why i do social media to some extent like it really provides a cool magnet and window i don't if it's the window but a way to just like connect with real interesting people yeah i think it's awesome like even if it's ad not money if like a great thing yeah i think it's badass so i'm gonna continue to do it can i you so basically noah has the sheet that he sent me and it's got a a list of a ton of things can i just read off and ask questions i actually wanna ask you about chrome extensions because they're like i'm like nerd out on chrome extensions right now have you ever even made one i've bought one so we have one right you have one so on here so i tweeted out so this is a mutual friend of ours by the way but i can't say who it is they were considering buying a company and it was a chrome extension and it was two people who are doing twenty five million dollars a year in sales with their chrome extension it's pretty crazy and then grammar you know grammar yeah grammar i think is like a twenty billion dollar company at this point grammar does like eight hundred million in revenue that is what i like these sleeper ones that people kinda just like don't grammar the best man it started by this guy and named max who's i think he's from like the ukraine and he's a lives in canada and he's a he's hardcore engineer and i asked him at hustle kind in the backstage like the the they not they bootstrap it and they raised our funding are they raised a hundred million dollars at a billion dollar valuation and i and i was with them backstage and i was like dude that's amazing so you're like almost a billionaire now he goes yeah it's pretty cool like the business is way bigger than than than no anything like be like sm but he was real low keys like yeah it's cool the business is way bigger than most people realize like it's gonna be huge and it was awesome so grammar is a good business what what's your chrome extension leo dot io o what to do so it's kinda similar to that momentum one i think is pretty popular it's the main one when you open up a tab it has like a nice background i think that taking a step back on these chrome extensions i think what's interesting about your tweet which was like this c make twenty five million are these is what are things that not everyone else is is paying attention to that you can acquire for not a market rate like i think ultimately that's how you can have lot of success in business but that's specifically for for marketing a lot of what i look for so when we launched sum dot com i actually bought probably about five million installs i think give or take five hundred installs of wordpress plugins ins so i bought like some of the most popular wordpress plugins ins around way which ones i mean have pull up our list now but the biggest one was google analytics so was like a person thought yeah so is google and a educator we bought wp p fonts we bought construction page so basically what i use used a bunch of those yeah so we scraped the the thing that it's not just copying this because it now people are more aware of it but what you're looking for is like one can you get structured data so we went to the wordpress directory and you could get all their rankings so i got all the rankings and then i sorted it by ones that were not updated recently i said which ones had the most installs that no one's taken care of and i would just email them and say hey you haven't taken care of it i'll pay you for it and because there's not a market for it you can get a cheaper price and then i just sent a blast email to a lot of these people and picked up millions of installs and that drove a significant amount of sum dot com you even pay more than six figures for any of them for the google analytics one they had a million so i paid a hundred k wow that's crazy isn't it that was the most expensive one i i i could pull up my price could that could that google so for the people if sending wordpress if you don't use work i mean wordpress is used by like three fourth of the internet or half a half of like the top ten thousand websites and they have this like crazy database of all types of apps that you could plug use for or plugins ins it's amazing and sumo was a email capture plugin yeah i found our list we had a lot of i bought all one fa con just a bunch of random ones and then we would re rebranding them and then cross promo sum dot com within wordpress and i was thinking i would do the same and the thing was is there there's not like these websites where people are buying and selling them and a lot of these guys weren't monetizing it was just hobbies and so i think in marketing and business you gotta look for something that's a problem that other people haven't identified and that's also why about the chrome extension i bought it for i think twenty i bought it for twenty five thousand for forty thousand installs active installs on chrome but with that one we could not monetize it at all we tried like paid features we tried ads to it we tried to grow it and we were not as successful so i that pretty much lost almost all the money on that how what's the cpm on ads for chrome plug do you know i don't remember what it was but it was ab biz and it wasn't something that we were able to grow dramatically like i thought we could like the wordpress stuff was really cheap we were getting that stuff super cheap backing that's crazy there's a guy like i think was this guy who i bet you who do you definitely know i think the same site what's the same sci is last name starts with the b side and he owns this thing called awesome what's it called this it's called awesome corp or something he owns wp p beginner he's like the wordpress underground mafia he owns a lot of wordpress blog let me explain the story the story that i know it as so basically he's only he's young he's i think he's from pakistan and he's only like twenty eight or something or twenty nine and he started this thing called wp p beginner which is a wordpress a site on wordpress so if you like how to install blank on wordpress he'll show up number one it gets like five or ten million unique a month a ton a ton of unique a month and using his blogs he would see which plugins would get the most install so he would say like here are all the best like forms for wordpress so here's all the best like font plug plugins ins for wordpress he would just see which are the best he would buy the best ones and then just promote them extra hard on wp beginner and at this point i bet you he makes fifty million dollars a year and all of his wordpress stuff i i wouldn't be surprised i mean i love these industries that like everyone's sleeping on like i think the that wordpress stuff is really interesting it probably is still a decent category what's fascinating though is the other side of the sam so i actually try to do the same strategy in shopify apps so i went over to shopify and we were launching sum dot com on shopify and i was like man i'll just go buy all these people over there what was interesting was that a lot of the people on shopify were a little bit more savvy and they had recurring revenue so they were like we want ten x the price where like ten price of their revenue where the wordpress plug they weren't really making money so i was like hey i'll pay one cent for every of install you have so i was getting them for very very cheap but the shopify i one's like i couldn't i literally couldn't buy almost our friend andrew wilkinson bought a couple of them and he rolled them up and eventually took it public and it currently it's in it's public on the canadian stock exchange right now probably for six hundred million dollar market cap it's called we commerce and they do like i think thirty million dollars a year in revenue just off shopify apps the shopify ecosystem was interesting i mean it's interesting if you can create something really easily and other people can copy you really easily and then you don't control the payments it's a it was a whole wild experience there to shopify controls all the money you don't you have to wait for your your grandpa to give you your nickel and they control the whole the whole thing so we're were like let's get the hell out of this world but yeah we commerce looks like five hundred and thirty five canadian which is what like a hundred million american on not that bad yeah it's like well it's the conversion of mop monopoly money to usd no i think it's i think it's almost one to one what it's so are you bullish you're into chrome shit chrome plugins i've pull no i'm not as excited about that i think what's what's interesting is like what are the areas that are either super early on that like savvy people haven't gotten into so like for example one of the older stories for me was facebook news feed ads so look for these ad channels or places that not a lot of people are like kind of all paying attention to you account no one one's doing it and we went bonkers on it and that was a huge driver at for a lot of our growth because it was just so much cheaper because not everyone if you're paying if you're playing in the market you're gonna pay market rate and that's not how you're gonna what did you use to get clicks for on facebook oh man let me pull it up pennies or yeah i mean i wouldn't say it's pennies but it's definitely like dollar email subscribers and then like low ten figures for paying customers and now i think i absolutely i have to pull up our our dashboard but i mean i we're paying like sixty dollars for paying customer now it's so expensive when we start so we got to like two hundred thousand subscribers just through blogging and then we start doing paid marketing and i think we paid a dollar fifty when we sold it might have been like four dollars and if i had a guess now i wouldn't be surprised if it's six dollars to eight dollars yeah i still think there's opportunity i mean the opportunities are always there it's just that you have to be creating you have to look so like for me i was thinking about this recently like if i trying to grow a newsletter i probably would go try to sponsor like super micro people on tiktok and youtube like these guys that are guys and girls that are like sub ten thousand subs like like if your your channel has like nine hundred and sixty six subscribers like you'd be a perfect person because you have like an engaged audience or super smaller you don't know how much money you're supposed be making and the fact that i'm giving you attention it's kinda like what i at mint dot com we've done this with that sumo mitchell and our team is doing it with that currently i think that's still a really affordable way let me ask you an a creative way to to get a lot of noise emails about so mint you were like the one of the first hires there right yeah number four and mint eventually at the time it sold for like a hundred and twenty million dollars or two hundred million dollars or something like that right yeah one second and at the time that was considered massive it's still a lot of money but like particularly then it was like it might as well have been a billion and i loved admit it sucks now though like i don't like me totally why what would you do differently if you were running the show now oh wow i mean aaron was running the show to be clear and he was really impressive i gotta give him props when he started it and i wanna talk about this because i think your audience i don't know i've been thinking about this i think it resonates to your audience aaron worked alone in his room by himself for six months building a prototype and then came out and convinced the world to come check out this product and i just have a lot of admiration respect for people like him like we have an intern george he's living in my guy i he works didn't he he's working move from miami or sorry from hawaii to live in he was living in another room his his desk was an amazon box right now his desk is my washer and dryer that's awesome right and he's like the i mean the the point is i think with aaron pat as well as you know these people as well as myself i was living on floors the demands basement there's something to be said for like the sacrifice and the the dream and i i have a lot of respect for aaron and george and you know even back in the day with with where i was at getting all this stuff started with mint i think i mean look at how big some of these these finance look at plaid right so we used another company before plaid was ever a thing and plaid is now tender i think some of the stupidest companies that are big that i i don't get as like brexit or ramp they're like credit card branded companies that are like ten billion dollars why don't you understand that it's pretty simple they just convince you to sign it for the credit card and they split the one percent fee at mastercard and all you're spending i know but the fact that that's a ten billion dollar industry i mean it just kinda doesn't seem like there's a lot of value add but it it's almost similar to the mint thing which is they took a product that existed which was this bank information and they they printed it up so i think mint could have been a much larger role the vcs were definitely disappointed when mint sold out i thought mint was gonna sell for that price that's why i left early why why did you think was gonna sell for that price i thought the vision for it's always interesting to think about people's visions like mark's vision at facebook was always this big and it's interesting to see different people and like how big they're thinking and aaron thought but it was like hey we're gonna sell credit cards and we're gonna sell people turbo tax and i was like okay this at best scenario is gonna sell for half a billion just in terms of how big that that company could actually be and i just did the math to think about why own one percent so max i'll get five million dollars pre tax which post tax means you'll get two million and i was like i think you know in in four years do i do i think i can generate two million dollars for myself and so i was willing to take that bet did that's that's kind of interesting because i don't i don't think that i think that big i mean i would say like most people would think one five hundred million dollars is a pretty big exit what would what could you have done differently to think bigger i mean what what would a bigger example be and so limit let me be clear i don't care like i don't care what people's visions are per s and everyone should have whatever dream they want like if your dream is to make thousand a month or five hundred a month or hunt i'm not hating on anybody's dream it was just i think there's look at how many how big fintech space is today right like plaid alone just almost got bought by visa for seven billion you have robinhood which is whatever fifteen billion so what mint did which was really interesting was it acquired a lot of customers really cheap i think if they didn't sell it to intuit it as early there would have been a lot of different avenues that they could have par laid this audience of young people who are interested in personal finance into a lot of different avenues at the same time they'll do if someone came to you and you're you know you did take it that you did take it which is a good thing too like was the wealthy you can make no how old i mean he was definitely educated but he had a chance to cash out i think he cashed out thirty to fifty million bucks and and i also i think he he like moved to some like remote area in new zealand and he's just living there now yeah well he started like a am ambulance company like a software for ambulances or something like that but like aaron he's a creative guy he actually tried to start a a an a sky subway system that's crazy so like in cities like in austin instead of like having an underground subway it would be an an air based subway i was like he's just crazy creative like look like i think everyone's gonna figure out what it is they want their own life to be like there's no bad we're selling out stuff i guess lately i've been just thinking about like with this one period of time we have here on earth like how interesting do we each wanna make it yes but i will to play devil's advocate it's also how hard do you wanna grind so like do you wanna like because i think that in order to make in order to make cool shit i can't decide how i feel at the moment actually for the longest time i was like dude in order to make something huge and something amazing you gotta just lock yourself in a room for like three years like you just have to grind now my thinking is i think you actually only need to do that early on and then you can somewhat let up so where's your opinion on that do you have to grind like all the time in order to make something happen or do you think that you can you could have a little bit more balanced because if you have to grind all the time that's just exhausting i only have that so many times in my life yeah i mean i don't know i guess i'm just trying to think at different examples like for me if you would would've have told me when i started up assuming like hey no you'll be a millionaire but it's gonna take ten years i probably wouldn't have started sure and most of the people that i've seen like one of my buddies is now making eight figures as an investor it took him probably about ten to fifteen years to get to that place and so the reality i've i was thinking about today like there's one of our guys who we got pedicure today he's he's on the sales team and i was like look you can be as big of of a life in a career as you want it to be it's just like what path do you wanna take that on and are you willing to to put in the work but i honestly i think i kinda think the opposite sam i don't i think of like what i'm doing with apps sumo and youtube it doesn't feel like a grind like i'm actually it like your podcast what you're doing now does this feel like a grind most of the time no but it it doesn't feel great all the time like some days i'm like oh i don't feel like being happy like i'm gonna like here's an example sean my c hosts who's out with covid he's late every single time he's five minutes late every single time every once in a while it'll put me in such a bad mood that i don't wanna record and are those days i'm like i fucking hate this i don't wanna do this i gotta like snap out of this mood and mean good so anyway it's not always fun i i i mean i think about my buddy adam gilbert it's like the times that you don't wanna show up is when it counts like i think about that a lot of times when i'm like it's the things you're doing when no one else is watching that matters and that's like going into the gym when no one wants to do it or like last night at seven thirty i didn't feel like i a podcast but i'm you know it was like okay it need to get done and i think that you know that'll help you separate whether you wanna get some of the things in life you want or not like are you willing to sacrifice and for how long and i i think i don't know obviously thinking about this equation like i wonder if there's a time time sacrifice equal success equation plus a little bit of unhappiness and if you could do that for some period of time you'll get success i think it's it's the way that i the question i ask myself is what am i willing to pay in order to achieve blank so like to me that as like what am i what what's what price am i gonna pay in order to get to to this particular goal and i ask myself am i willing to pay that price and sometimes i am sometimes i'm not so like at the current at my current stage in life it's do i wanna grind for a long time on a software company in order to achieve x amount of money and i'm like no i wanna pay that price at the moment maybe like in the future i would and for sure when i was younger i would but not at the current point in my life i think with all this stuff it's better be not to be naive and just get going well just find the things that you're curious about like if it's you know you your your audio or ben and be like look i like making these audio shows i'm just gonna go for it or lately you know like i've been really enjoying apps zoom work or doing the youtube stuff and it's better just not almost not think about it because i think you'll psych yourself out one of the stories we were talking about on the sheet was like this mud water guy yeah what when this guy just had like a dude this a crazy yeah i mean it's just stupid it's basically indian chai tea you heard at the indian and chi dude it's delicious i love yeah you have a really good video of i watched the video of you testing it out and i bought it because of that oh oh yeah cool and i wasn't sponsored it wasn't an affiliate or anything it was just this guy with one product which i always find really fascinating i think a lot of us get so excited to have like eighteen business ideas but apple mud water a lot of other people are making a significant amount of money just with one thing and so he was having i he was at an agency just a regular day job and i i think everyone should get a day job or get some basic income and then he i i think what's fascinating was what's the problem you have and what's a big ass category and like coffee is one of the biggest categories in the world and so i i love that he kind of said alright well what's the angle against them and he created his own version literally i think buying products off amazon and just mixing himself together how's it going he's not like some coffee what's that i think he's i mean last we heard it was a sixty million dollar revenue which revenues always different than profit as i'm sure you you know but it's just fascinating that he found one product line and did great branding and just really went hard on sixty million dollars just so much money it makes sixty it does sixty million in sales that's crazy i wouldn't be surprised if it's more i i think what you know when you're thinking about business ideas number one what's the problems that we have ourselves that's always just like the easiest way that i try to solve it for me like one problem i had recently it was like i'm trying to be a doom day prep same and i want like a doom state i wanna a doom day prep in a box same like i just do we had a terrible episode all that clearly you read tucker ba article we had a tow i did see his i did see his article this is i this is a little bit before because we had our snow pocket same and i'm looking at generators already because i know it's i'm afraid and like yeah i just got mine what did what how much do you spend like a thousand dollar generator it was a thousand thinking like getting to dude those generators are not that strong they only charge like four things it's like i can only use like five things at time i'm just gonna basically have a generator to a tent and then when the doom day comes just like come knocking on my tent door dude i would love a doom say in the box i'm so on board the problem is is that a lot of the doom day stuff they assume that you live in like the country and i'm like no i need like the urban version of this so like tell me like how do i store water how do i like like should i have a gun should i not have a gun what type of generator what do you use the generator for all that type of stuff yeah i mean i think coming back to what we're talking about is like with mud water and you know business ideas it's just like one just go to the things that you need help with right and then just start thinking alright well how you know how do i do that today right so you if for this doom day idea to go hit up you i hit up neville i hit other friends in austin it's hey i'm starting to put together a thing do you want something like this and see if i get anyone to buy into it before i start and then from there if that works then maybe launch a shopify site or just start doing youtube content around yeah you just wire cutter for the end of the world honestly that it's a huge category especially like nowadays like all the stores are out think people a little bit more aware that can we have this friend named ryan dice and ryan dice started digital marketer which is like a pretty sizable business that does all types of stuff and then he owned a conference that he's hold for a lot of money but pre pandemic like two years for the pandemic he owned a website called like survival something oh yeah it was i forget what it was called and had he who would have known but had he held onto it tutorials like covid times it would've have been sold for so much more because it's now it's so much more popular but he had this website and it it talked all about like article it was basically articles and affiliates on like which flashlight to buy like for the end of the world and i'm almost positive that he sold it for around the eight figure range that's remember that site what was the i guess i don't remember the exact thing survival something so i remember seen it i'm like yeah that's shady me too i thought was just it wasn't how i want it yeah it wasn't shady or just i didn't understand i think sometimes i'll i'll dismiss people or dismiss businesses about that i i think i'm back to like business ideas and like one person businesses is like i was thinking about the crypto space as well and or just all this stuff it's like you don't have money and you can't buy it you can always just document it just go review it like you said like your idea of be the wire cut of these different categories be the tiktok or youtuber or whatever that is what's the best selling product ever for apps go on a digital sign dude i'll also tell you another business idea i would love for someone to start i'm gonna pull up our forever list hold on i'm literally just i'm pulling up our back end the top product of all time and this is a shocker probably yes if you had or stickers okay ben do you have a thought i have no guess no nothing maybe fine let me it's something about photos photos or fonts maybe there it is so our top sell ever so last year we had our highest day black friday was our high day almost two million dollars in that one day on black friday which we paid out half of that at least half of that to creators which is fucking wild the top product oh this is interesting todd product was a video editor so a lot of video content so if you wanna get a video editing and the second one was photos what i'm just looking at what are some other interesting trends like oh have you guys do you ever invest in companies just because you're able to look at the apps in stats so that's something we've gone back and forth here's another well taking a step back i know a lot of your people want you know to make their first million and beyond here's another product category tools for agencies but if you think about what that really is so the i can't say the product because it's his private numbers but basically stuff to help agencies manage their project management but the real thing we'll more think say this what's the tangent general bit what's the another example that you so like so like like basically asana for agencies yeah like click up like something like a click up like a click alternative we have a lot of that on app zoom but andy was the point that's interesting about that is and this is this actually surprised me when i came back to work at is what are things that you can sell that help people make money well our friend neville has says slightly different he says well because neville has a course and he's like well i sell this course and people like it but like really what i'm learning is like when someone gives you money for a course i'm just putting them to work and if you really wanted to make a lot of money i would just do the work for them and charge them and that's how we explained it which is similar but so what are some of the other top ones on apps yeah i'm looking them up so dude the so one photos stock photos is a sleeper i i'm shocked at how many people want like stock audio stock photos stock video secondly is video editing which if you're not technical that's probably harder to do this is this is the area that like this blew up a lot last year and it's still going which is all this gp three auto content stuff so auto ads auto writing so like copy dot ai i'll turn investor cox so we've promoted writer happy scribe i'm looking up the other major ones around that those are just some of the the ones that i'm just like shocked at how well they've done but i mean i think cool part of about sumo and like people should check it out it's like there's a lot of new products that honestly you can just check out what's getting popular and then make some type of alternative or make training around those types would you ever invest in stuff based off the absolute data oh you know i've actually invested differently so we've talked about this over the eleven years of the company like hey they're doing well instead of us taking a a split of the sales what if we took equity instead and i would have liked i mean dude think about this we've promoted hop they're are eight billion dollars we've promoted u me mix panel optimize mailchimp fresh i mean if we took some splits it would have it'd be a different trajectory for our company but it's just not something we've done i do it differently i invest in the companies that we use in our company sure like so like lately likewise at atlas i went and invested it so when we were building shopify apps five years ago i was like i don't know if our shopify apps are gonna work but i'll put ten thousand dollars in shopify stock when it just started so if our apps suck i think the shopify thing will probably work and that shopify stock now is like sixty k but at atlas hubspot i bought a lot of hubspot stock once we started transitioning a lot of our team to hubspot but i i think where i just think about it is like where do i have an advantage or understanding that other people may honor yeah i how many products have you guys promoted on ips absolute like hundreds or thousands of thousands yeah i mean we've been in eleven years i think right now on absolutely we have eleven thousand products yeah it's definitely gone a little wild as we become a software marketplace that's crazy but ten thousand four hundred ninety three product so when we like years ago or a couple years ago we had zoom was one of our advertisers and this was before they went public and the ad crushed it it was so good and we were like damn dude people love this product they love zoom and we i ended buying stock right before or right at ipo and it like knocked it out the park i think there is like interesting stuff where you can where you could see like in you could see interesting information because you're like wp p beginner because you're like apps absolute because you're the hustle and you could see inside of this stuff yeah it's like for everyone out there it's like where do you have an advantage like where you maybe you're in discord days so you know what n nxt are gonna be popping maybe it's gonna be out there on twitter world so you know like the different stocks or different people that are talking about different things think it's just finding some advantage or like area that you can get you know an unfair competitive advantage what other ideas interest to i'm trying to think of about just like the stuff lately i mean that's interesting me is basically like three or four areas one i mean i still think software is gigantic what specifically there's just so many what's specifically i mean for me content creation is definitely the area that i've spent a lot of time in so like i would love software on like how do you figure out which topics are gonna be popular like we spend i don't know how many people hours probably like ten hours a week just to figure out which video to make each week and so there's gotta be more optimized way to do that i think with apps it's the same kind of an idea like we have a team of i think around four people that full time just tri software all across the internet what their only job yeah they're they're called like l r's like i don't didn't know what their titles are anymore they don't tell me but their little job is like go to product hunt go to google go to twitter go to all these like beta list go all these different sites try the different software all across the internet and then see which ones are worthy to get you know blasted on apps dot com and so that that that feels like that should actually be a software solution i think a lot of it is just like one of the things we're doing manually that we could automate so for me topics is big finding product apps sumo is big i'm super excited about you know i think a lot of people are crypto space so one the thing that i'm looking for is like how do you scrape twitter and reddit and find the new next thing before it one else so kinda like a google trends or like a discovery thing for these crypto n t how you do that now i don't got it i mean it's just too hard manually right now what i do is that i text my friend who basically just spends sixteen hours a day doing i'm like which one are you buying so like a few days ago i bought a hip did work can i tell you about i bought i bought a five thousand dollar was it how much was it i'm much i spend on i think i no it's only almost two thousand dollar hip but it's part of a casino so if you as the casino makes money if you own one of the n t's you get a cut of the casino rake so sean it feels like a scam to john created a an email us the other day and he called it the milk road and i don't know i don't know if it's daily or if it's weekly but sarah has been getting it and loves it and it's all about crypto and he tries to talk about like the latest and greatest from a trustworthy point of view and it's it's pretty great the milk road is awesome that's a great idea the milk road what is he recommending i haven't read it yet because i don't like crypto but sarah has been reading it and like he'll just say like people are tweeting out like so the weird thing about crypto and n t's is like it's on twitter it's like in groups that like you have to be like on the inside to know what's legit and so there's like these like stupid discourse groups just discord groups and like these weird tweet twitter folks where you gotta like know who to follow and he'll be like blank is tweeting about blank that's interesting because of and then he'll explain and so it's kind of interesting i think what i think i was interesting about a lot of these side hustle ideas and we we put together like top ones are on crypto if you're poor meaning like if you wanna be in a crypto but you have enough you know money like there are a lot of ways to do it and one of them is just documenting a lot of this stuff right like you could start a newsletter just like researching and putting out like hey here's things that are interesting that i'm seeing about it and eventually that's how you do become an extra these different area how many the other go ahead no how many coaches do have in your life oh right now not as much so i have a ceo coach so there's a guy i've been working with named ken coleman out of the bay area what's what's the women's does what is is that torch or is it he's just independent so ken's like old school like he's not tweeting he's not on youtube he's just been around silicon valley in a lot of these different kind of companies and a lot of his stuff is very like it's like really obvious eu like leaders noah leaders lead basically look at that i'm like like yeah he's great man he's great fun coaches of video do and then i like a ceo adviser so he's getting raj who works at indeed he's phenomenal he's a little bit more operational so i go to him with different people that were like y here's things that i'm seeing today what do you think i should be doing about it and so him i have a hebrew coach right now i'm looking for a squash coach i've been really getting into squash it's actually that's kind of been a harder coach to find so i you like you've always been into coaches and you've always done less lessons and so like you've always you've always had like flight lessons or like oh yeah i think you used to do boxing and so after we started boxing on friday so so i talked to you i started hiring coaches and coaches are pretty sick so i've got a bunch of them now and they are badass is absolutely up all my most all my coaches are fitness related but like if i do wanna learn something i always hire our coach now it's one hundred percent the way to go dude look i'm glad that's cool to hear that man so you have you have finished coach well for your boss have like a boxing yeah and like we we'll like and so he's because i'm per i'm like trying to fight and like prepare for a real match and so he's like helping me and then i have a fitness coach as well and then for a little while i did my body tutor but i have a different nutrition now so yeah i like i'm all about coaches i i think we're for people especially if done on money to to do something like that it's it's more also like how do you get someone to hold you accountable right at the of the day like one of the things i i found well just having accountability buddy so if you're trying to start a hustle if you're trying to be healthy if you can't afford a coach like that's an easy way to find someone just help you make sure that you you're going on your portal do you use like maybe it's in your the hustle facebook group what do you use to track all your all your stuff that you going on like like you have two three or four coaches at any point you've got your work you've always got shit going on do you have some weird way that you track all this track all it i think the i mean i just have most of my stuff is just automatic so i don't really have to track it meaning that like every friday like my calendar is is pretty much as automatic as possible and i think i've talked about this in past like it's color coded right so every friday at ten am is boxing so that's just automatic and then generally flying is gonna be every other week and that's yellow so that's one of my learning and then hebrews on thursdays therapies is wednesday every other wednesday at eleven that's yellow so yellow is my learning category i do sq steam where we place squash and go to the steam room that's not really with a coach but i i think if you can have more things on autopilot so you not to think about it then you don't have the track it the only thing i i think i actively aggressive not aggressively but i've tracked for fifteen years is my personal finance what do you we use every single i use a spreadsheet if you go to i think on yeah i okay door dot com where's my money it's literally just like what's my assets what's my liabilities and then what are some action items i wanna take in the next thirty days do you when when you're tracking any of that do you count privately held stock as anything and then we can talk about sumo kpis because there some interesting stuff how we track there and then the youtube tracking so more business related stuff in my network sheet i only track the cost basis well but so i don't track like how do you have a valuation no no so i'd literally just track how much i invested in so i invested in like circle invested in buffer invest an element t hu berry i only invest in companies i use i don't invest in anything i don't use and so i just track that like i put ten thousand dollars in and that's just what it is i don't track like the appreciation on that at all buffers an interesting company so buffer when i was when so a lot of people who listen to the show are young when i was like younger when i was younger when i was twenty four twenty five buffer was the most badass company because they did this thing where they revealed all of the revenue and at the time that was like revolutionary like some small time bloggers were doing it but buffer started doing it but their company has totally stalled hasn't it like their revenue that's a tough one million dollars every single year for like the last three years yeah i invested them because i i love leo love joel there i mean they're very innovative at time i think what people don't give like zuckerberg and some of these people credit for is how do you stay relevant and consistent same with tim ferris like how do you stay relevant for fifteen years it's very easy to come out hot but to actually kinda have that stuff how does that do it you know for anyone out there i think for anyone is just like you have to stay consistent with it and you have to kinda keep staying on that edge over a little bit uncomfortable i think with buffer there's they basically my my guess is that they hit a market saturation of how valuable that is for people to pay for their tweets well yeah i'm looking at the not valuable it's gone down since two thousand nineteen yeah i mean i think they have but here's the interesting thing they've gone down but canvas is a forty billion dollar company and it's pretty much the exact same thing canvas if canvas is the same thing as buffer are you in drugs what are you talking about canvas is amazing canvas it's the same thing it's how do i create content that i can then share or post in other places but i think where they evolved past buffer which buffer was like i'm gonna help you make your content for twitter twitter or facebook which really didn't make a difference and then cam was like well what if we can help you make these templates that you can just use in social media but as well through a lot of other categories and so i think that's kinda like market size is where they i think iterate better than but not iterate reiterated but it picked the better market same assuming we got lucky with this canvas is gonna be software just is gonna be one of the most valuable publicly traded companies i think in the world and they go public dude have you seen their numbers they've just crossed a billion in revenue and it's like doubling really canvas is killing it man they've raised money at a forty billion dollar valuation because they grew the revenue from five hundred million to a billion in a year and it's on a tear man cam is amazing that is bonkers man crazy the the what's crazy is the founders our husband and wives and they bootstrap it for a long time and so the husband and wife trio or a couple is worth like a fifteen or twenty billion dollars right now be good for them it's not good for the camera is a crazy story we're gonna have to cover canvas last time because they they're almost a week i have no idea how they'd grow so fast the one one thing i do wanna come back on sam i was talking to mitchell on the back end one thing i do in tracking that when i i've told people i always find it pretty interesting is like i do monthly life and reviews i talking you about this every month yeah it's actually been i mean it's kinda dude so every month and this i've done this now for about seven years and it's basically an email i sent to tiny in nick gray and my buddy jimmy and leo and you basically just review your past month and you i actually started sending it to like my brother my buddy johnny and a lot of a few other close friends but it's pretty fascinating to track what's happened in a month and it's been fun to go back super like years ago to see what was happening in my life but it's also interesting to be like okay look at all the photos from the month what happened in the month can i understand about myself and then what do i wanna have upcoming in this in for me january what do you but i think that's been one it's so what i'll what i'll do reveal that email i'm gonna copy that so you you have so i'll just tell you so i don't share my photos but basically what i'll do is i'll pull up my photos from december look through december to the end and i'm like damn a lot of hap lot of stuff happened versus what i think happened i'll start the so let me just start the december one i put december was a fucking month six out of ten it may not be my greatest but maybe it was actually better than i think and then i'll start the email with what are the things i said i was gonna do december and how did i do against them so a few of them was like at peace with my drinking and my i was not at piece with my drinking i said i'd go to a nine game which i did lock in my twenty twenty two bucket list which i did and then i'll just try to do like little bit more of a string of consciousness reviewing of how the month actually went about themes work travel family i've tried it with categories and i've tried also just free flowing there's not whatever works for you i think the important thing here is having like a group of people that you can send it to that don't even have to give you feedback like they don't you don't need their opinion but it's just like here's my life how's your life and if you want opinions you can ask would you ever make that pen and also this is way too raw to make public it's like such good kinda like i would love to like the reason this i mean i'll send you i'll send you the december one just don't share it but it's just like well i'm just saying like i'm i'm thinking like what i do that as a blog it's pretty cool the end of your reviews for a lot of people the reason why i started thinking about sci recently the guy the we're be wp beginner guy because he has this end of year review and i always love reading his end of year review i didn't really see look him up some of this stuff has like we did this like wild therapy out in mexico on the beach which was just like psychedelics a and this so most of is just really sensitive yeah but i don't know if i wanna make a public i'll let me ask about that really quick and then we'll wrap up but did that stuff make a difference do just don't do in psychedelic therapy which i don't i told the story about how almost did it one time but i got kicked out of the group did it take get it down this lady used to work at le brothers she was like worked at the banks that like helped destroy america at one point and she got mad at us for talking about money too much and like she was saying how like her medicine needs to be free for the world but was making me pay two thousand dollars and i was like lady you realize how like con or how like hip critical you are like you're talking about like how capitalism ruins everything but you're like you worked at le brothers and like you're making me pay you two grand to do drugs with you like come on like don't act like your shit don't stink and she kicked me out of the group so i didn't get the i didn't get to actually do it with her you couldn't have yourself improvement yeah i didn't she didn't let me do drugs with her i do wanna add mitchell mitchell messaging me he's like y you gotta do your favorite purchases or website but tell me really quick did the therapy work so i've done a lot of different therapy like i've done ayahuasca which i put i put that article out that went viral and if you read that are yeah if i remember correctly the takeaway was like it was cool like it made somewhat of a difference but like it wasn't that great no it's definitely impactful it's just intense i mean i think what you know there's a lot of different ways to eat a reese's peanut butter cup why i always think the it was lsd therapy and i think the main theme that i took away from that specific experience well a theme in general for me is like how much should we have life be super predetermined like i wanna go make this much money or i wanna go on this vacation versus how much should we just let the day like unfold and i think that's where that was definitely a theme i trying to just understand i think the big theme from that specific experience was like how do i more joy in my life right like my word of year is smile like i i yeah i like to have an intent or something the year and for me smile just like y enjoy it right we're all gonna die someday day just like enjoy the grind and enjoy getting to chat with you today which yeah i was this is probably the highlight of my day i have buddy coming in at six thirty but i was like i really wanna talk to sam today like i'm looking forward to it can so that was the main theme for from that experience i think there's a lot of ways to learn about ourselves think you know md or lsd therapy radiotherapy journal there's a lot different ways you know whatever is calling people at the right time what are your alright mitchell was telling telling he also told me this or he wrote in the thing about best stuff to buy for under a hundred dollars you and i are the same and that we buy lots of crap just because like we're we're both obsessed with badger by the way you sent me over so i told him i was gonna go camping and he sent me over this massive tu container with like all these gadgets there was candy in there that expired in like two thousand and twelve like i went camping any of the gadgets in there jeez i went yeah i went camping and i used your lantern and i used like one of the flashlight lights and a head lamp and i saw i i found some swedish fish or something like that but it like expired like years ago i'm more of a sour patch kid guy that's what it was sorry it was sour patch kids it was it was like it was it was that type of candy yeah different purchase i don't know trying to pull up some of the different things that i've bought that and i'm like man i like these and i use them a lot let's take a cold punch though the cold punch i didn't buy it i was gifted it it was expensive as shit it was like five grand but in my opinion if you wanna be cold it it was it's a pretty cool gadget i like it i just i guess the question is that at like i think retail is five k i so this i think you'll appreciate this i hit them up and i said hey i'm a social media influencer which i find i wrong my i i i i say it as a mock i didn't actually say that i was like i i mentioned your product can i actually just pay cost and then i'll promote it because i figured like i wanna support them as a business so i think for people out there that wanna get free crap like just pay cost you get it a lot cheaper and you can promote it if you like it that's good i like it but i don't know is it worth three k i'm probably not i like my i've using the bathtub in the hot tub a lot more often yeah have i know you get a hot come over i come do work out oh dude here's the thing that i think people are sleeping on but some people are using it have you used apple air tags i just got one they're pretty great dude they're like secretly amazing like i throw it to my luggage and in my backpack so if it ever gets lost in like travel or someone ever jacks my backpack there's like a little secret tag in there dude i've been using tiles for years but the tiles are only okay the air tags are with a difference i never use those just the interface and how loud the beep is oh that's it yeah i just the just those two things they're pretty dude you can actually i haven't messed with three d printers too much but tie in he puts out a dude tie gear list if you don't check out titan dot com's gear list definitely one of the top gear list ever like that the t y n a n dot com so his gear list is awesome he has like a lot of usb stuff and like what's the smallest charger to be using but he what you can do which is crazy on etsy this is a really neat hack you can buy a a three d printed thing where you can put an apple air tag and then secretly attach it to any of your bikes so if you're a biker for like fifteen bucks you can buy a secret thing that it attaches to your water bottle and no well notes there so you have a tracker on any of your expensive bike oh that's sick but does the air tag so the air tag only works so if it's in within bluetooth of an iphone of any iphone that i think that's where there's a little bit of like con controversy but it's any apple device that's the how internet alright i think in there's an connection or bluetooth mesh i think i that bluetooth which is kinda like fucked up if you think about it bonkers right good well i mean there's these stories where like someone put it on someone's car and they're tracking them home i think that's obviously like that's messed up but i think just the technically like it's just a fun tool to start playing with and just start experimenting with alright so else have you gotten dude do you know what i've gotten really into tea why i'm like i don't know man i've been ended like chinese tea so i bought a snow peak bottle it's called snow peak as the brand it's like super good for like travel and stuff and then i'd buy it's called a guy wan i don't can't believe i'm talking about this publicly i don't know just so nerdy it's like what creepy white dudes do i mean you want these guy ones you have like little chinese tea ceremony and it's really inexpensive if you can go to ali express buy for like ten bucks and i bought a a travel one actually so i have one for home which you can buy and alex express for like literally ten bucks or from keith titanium you can buy a guy one that's for camping that's like two hundred bucks so when i travel i'll bring tea around and i get it from this place in the bear it called old w tea is well yeah old w t dot com that has definitely been something i'm way more hyped on and i've definitely been drinking a a crap ton more tea this year a a good thing that i bought recently which i'm almost positive you have as well what brand charity do you have i think this is an autonomous same we have the exact same one so so basically these chairs that i was looking at they're like fifteen hundred dollars like a fancy chair like i think really in air i think it's called it's like twelve hundred to two g's they're really expensive and so autonomous is a new startup that's it's making chairs and dust supplies and it's basically as good i think as a really fancy one but like three hundred and fifty bucks yeah these are definitely affordable one thing i'm one thought i've had sam is like what if you bought in your life that you're like man this is luxurious i was trying to think of things that i'm like like i bought this levi levi's jacket because getting cold in austin it's got the little fur it wasn't an eighty nine dollars and i probably look for a coupon and i'm like y this is like i look like a cowboy like a real power this is obviously kind of a joke and so i was just trying to think like what are other items in my life where i'm like man i can't believe how rich even though it's not that expensive definitely that jacket is an example dude oh you have these amazon basic mo i got those because of you actually yeah that's stick dude those are twenty bucks i'm like i walk around my house and i'm like who's a king who's the king i love that one thing that we do at my house is we do costco socks and we'll buy like fifty pairs and just never match socks again and then at the end of a at the end of like half of the year or so we just throw away all the the socks and get new ones because like if they wear out or if because i i hate matching socks and so right i hate you know like it's just stupid why do i gotta like spend all this time like putting them in a ball together like just give me like a huge bin where they're all the same and i'll just grab two it's stupid magic socks is stupid i'm i i i take a stand against that and so anyway i just don't match socks anymore and so that's my splurge is i i spend like two hundred dollars a year and i just get fancy new socks also another thing that i do that's pretty amazing is i do the same that same thing but with x efficient out underwear so like you know like what i do you know when you put underwear on and there's like a pair that's always like the last to be used because like the band is all stretched out or you just like don't like it or it's like stained or it looks ugly like you're just done about it so i just threw all those away and i only bought one style one color but like thirty pairs and i spent like five hundred dollars to do it because extra fishing out underwear is like twenty to twenty five dollars a piece do i only wear sac underwear i think it's the same kind of same kind of thing but it's got the whole little ball holder stuff yeah i like those too i like sa they're a good brand and they don't stretch out as as fast but they still do wear out a little bit definitely feel pretty luxurious them do you ever mess with lulu lemon socks yeah i'm all about anything lulu lemon dude lulu lemon socks like these no show socks because they always all know always get holes in them i'm gonna just like frustrated about that but the lulu lemon ones what other stuff you bought like y this is and i wanna spend at least five minutes and now we're gonna end here wanna spend five minutes like how do we grow your podcast podcasts it's like brainstorm like i know that's something you're you're aiming to do so let's do one or two of these items and like i don't let let me let's do that now let me tell you the numbers now so in december we did right about two million views i think or two million downloads of which like i think six hundred thousand was on youtube and the rest so one point four million was just people going on to itunes or spotify okay so what's are those are what's your current goal you give a goal year around the the the audience or podcast yeah i think three three million consistently getting at least three million downloads a month would put us in like the top like five business in the in the country what what's been the biggest thing that's helped you grow it this is like the way i just trying brainstorm with you what's what's helped you get the biggest delta new subscribers so one of the shitty parts about podcasting is that i've done a lot of growth stuff it's been crazy hard to grow it and so the biggest thing that's done well is we've just invested more time and more energy into good content so sean and i like prepare we research a ton our our chemistry has gotten better so that's just like one big category of just like improved content the second thing that we've done that's starting to work really well is we're buying ads on other people's podcasts and so we've learned this strategy from jordan harbinger jordan harbinger has fifteen million downloads a month of course he's in like a big category just like culture i think is the category he's and he basically spent nine hundred thousand dollars in his first year buying ads on other people's podcast and that's how we got big okay you should sponsor okay my my podcast i'll just put you i mean you're on next week for free well here's a question yeah i mean how many downloads guess do you get now i think it's about ten thousand in episode dude so like we're i we're a little bit bigger than that now but like just getting to ten thousand is really hard podcast do you agree our podcast the hardest thing these ever try to grow i that's why i backed out of it so i went to youtube dude it's so hard but it's super sticky like every podcast that we launch is gonna get at least fifty thousand every episode will get at least fifty thousand views i think alright here's like a one simple thing that i'm i i don't know why you don't do on your i i think one of the ways to think about one it's always easy to get people to come from medium to medium so podcast monitoring means they come from one show to the other super easier how can you don't promote your podcast or newsletter on youtube well not like i want you the newsletter but do you mean the podcast podcasts well no so think about it as like a gateway drug so someone on another podcast is highly likely to go to a different podcast because you already know that their behavior wise so sponsoring podcast is a great one getting on other people's shows is a great one but you're getting like you had a video recently where you got how retired over twenty million by thirty one had a has a hundred forty thousand views but in the description there's nothing that says check out my newsletter of my podcast yeah that's stupid we should do you're right that's low hanging fruit that we should have solved for i would think that's a pretty easy one and then on your about page on youtube you don't link to the podcast really are you sure yeah it says website what's his website where does that go yeah i mean i guess that's it's says website twitter instagram facebook i might wanna actually just put the link for podcast i would also consider i mean this might be more of a stretch but i would consider do you strategically try to really intentionally grow youtube and or tiktok pick one of those probably youtube and then really think of that as a way to get people in your newsletter which is like the first step to getting them onto your podcast no it's been the other way around like lately we've been go over it my first million has become like almost its own brand i think yeah here's what i think is gonna happen i think in the future like in within one to three years me and sean and hubspot i think what we're gonna do is sell the podcast or do some type of licensing deal there's like no reason for me to think this other than just just like a crazy prediction i think that we're gonna do some type of crazy light i there's a world where we would do a crazy licensing deal i'm how does that's a public company so i'm not actually just so everyone knows i'm just fucking guessing like i'm not this is not based on anything hubspot maybe would do a thing where in three or five years we do some type of licensing deal with like spotify whatever you know kinda like to call her daddy podcast that you know what that podcast is call her daddy yeah so they did a licensing deal for sixty million dollars over three years and i think there's a world where we would do that with like spotify or one of the other big platforms and i think that's i like that as a creative at home hold on why did you say getting people to come on to your to to like grow the youtube channel tiktok is not worth it or not is it important you were like yeah it's not good like what do you mean there i what what we found is that i think it's better to grow to send people straight to the podcast because if they click if they click subscribe than they're notified whenever there's a four minute they're they're notified whenever there's a new episode you know what i mean no yeah but don't you think like like the amount of people available on the youtube that are hey i wanna hear more about this then come i mean think about how much like joe rogan got found because of youtube well and the second answer to that is i mean we're trying it's fucking hard if we're trying i'm like the the efforts if you look at our youtube page look at our videos like the efforts there like they just don't get that many views all the time it just is taking a long time i mean how many views look at our youtube how do you think it's going it might opinion recommendation do on recommendations yeah i would say it's going okay at best okay so i think what you what you're doing is you're uploading podcast to youtube you're not actually creating content that people watch on youtube right so if you look at it at our channel like youtube okay work the content is like made for youtube so the two things that i would i would tell your team here's what i would recommend you to do over the next like three months look at your ct like the click to rate of all these different videos and that'll basically show you if you're picking the right topics and then i as well your thumbnail baseline if you can hit a five percent ct you're you're doing very well you're doing very very well so like would you say three to five is decent i mean three is decent i think if you wanna get to five you wanna be like hitting a really high number so like our recent like awesome videos are hitting five so i would eight i would basically just start tracking your ct you click the rate on these things the second thing you wanna this is just the the start with this stuff is i think this is a way of expanding the pie that people find out about it and then i'm like oh in your description about page go to the newsletter go to the podcast which i would just update your top ten videos here you don't need do all of them but do them moving forward the second thing is your your average view duration so the the hassan one had it's a two hour video there's a reason it got twenty six thousand views it's because it's long as hell and i'm guessing your average duration was like twenty minutes how many does that have twenty thousand twenty six thousand wow where you know if the serial killer got busted through twenty three me one i don't know how that's relevant to people making a million it's not put that on your own channel bro come come on could don't blame me for all this stuff you're if it was in charge i don't know anymore we well anyways i think the second thing is just look at your average duration do the same thing just look at a align graph so like how are we trending and and don't worry about super optimizing just where like each month or so can we try to get both those numbers moving in a in a upward direction any other thing i think you were able to do that was that anything else we should do i mean your your thumbnails aren't really how but i'm pretty sure we're using your thumbnail guy yeah it might be the thumbnail guy but you're like how much are you actually spending to make a great thumbnail so like every one of our thumbnails now we go do custom photos so at four thirty i'm literally it's the third time going out with a photographer to take a thumbnail for the same video dude that's so much work isn't it isn't that crazy there's so much work to make it like a a youtube video i just dismiss it as like oh you're just fucking around it's so much more work than i thought yeah to be good i mean i don't know i i'm not gonna say some cliche shit anything great is worth working do you feel like an idiot though on the side of the street doing this phase where you're like hands on your head i do like freaking it out about the two thousand twenty two stock market now it's gonna go down well i think i mean the other thing with no it's honestly enjoyable and i find it kind of like a science it's like a game we're like it's a game oriented you like how do i win this game and doing that it gives me an advantage so you hell you out i wanna do it and i find it enjoyable i think you know topics you should also just kinda consider the topics you're putting out on youtube like how much do authors make it's not something that i people you are really like gonna immediately stop and drop everything to watch but like billionaires right now crypto and n and stuff like that and how to get rich is is always popular on youtube but do think specific content we're just like whenever we talk we're just gonna chop we just chop shit up so like it what we could do is like have prep planned topics that we think would go get popular on youtube it's just a little bit harder to do that naturally in a conversation but i think we can do it but yeah our goal like i'm predicting in the future we're gonna get like the three million range by the end of the year and once there i i think we're gonna be end up being like one of the big i think we'll be like in the dave ramsey tim ferris category inside the next year and a half here's it yeah we we can end it one thing i find fasting is there's people who are huge on youtube that no one knows but a lot of people know who tim ferris is kinda something i've just been reflecting on what does that mean well he's been in the game forever and he also what entered the game when the world was smaller so like in the niche like tech and startups there and and this whole like make money online thing there weren't that many people on it and there weren't that many people who are famous for it and he was definitely one of the first that was famous for it do you know what i mean yeah i mean yeah that's a it's the world spear it's also getting known your niche like i have a friend who's is popular in the spear fishing category how powerful i think what's that just got like few hundred thousand followers on tiktok he's got a full time business now it's called sick casts casts it's called ru pot for nerds i wanna be a spear influencer this guy is coolest is shit man if you ever wanna go spear fishing but i i think with fasting to me about him is like he's on tiktok he just does you know you talked about this in the beginning where you documented your house he likes it's spear phishing and he likes fishing and so he just started video it put it on tiktok got like i think he's how many followers do you haven't tiktok in youtube i think he's got like two hundred thousand cast spirit two hundred and eighty nine two eighty five thousand followers he texted him me yesterday i wanna say his revenue but he's got a you know not a seven figure but a pretty healthy business selling spear phishing gear now hold on i think instead of getting big at tim where maybe people are fine i wanna be known or an expert i got impostor i'm just like do the thing you're already excited about document that and i think he'll be shocked that he can make a lot of money doing it like my brother he has insurance claims for hospitals tell about this no so when you go to the hospital you get a bill and the hospital has to fight with the insurance company about how much to pay yeah so he reviews the bill to optimize to make sure that the the insurance money pays the full amount okay so you can be like no they need to do this procedure they need do this and now he's ex so i think one of the things is what do you have in your day job that you can make a business out of and so he's exploring how to help individuals optimize well not optimized but reduce their medical bills so if you got a medical bill and it's like five thousand or one thousand or ten thousand he'll review it for free and then maybe take a cut if he's able to reduce the amount emily money that that's actually a great idea there's this company called buyer dot c and our my friend started it and it was called negotiating as a service and they would negotiate anything on your behalf and take a percentage of the savings and the company sold to ramp so if you go to buyer dot c it redirects to that the the company you said you don't like ramp and it's not i hate them there's something and buyer if the the guy who started is like i sold that too early but i didn't have any money and it was like a cool way to make money but he was like this could actually be great i would do like negotiating negotiating as a service and have my health bill be one of the big ones another great company called do not pay and they're doing this but for a variety of different things oh yeah so then i like do not pay yeah did you not pay the the baller alert there's also like vendor dot com vendors like a similar one you give your bills and negotiate and they just take a cut whatever they say dude i love those services i love no brands wins wins win win no one's down like quickbooks or not quick in turbo tech mint yeah turbo turbo a little it's like oh it's free it's free it's free guess what if you really wanted it's paid like but they don't take money from you they just take a percentage of your re refund yes which i like yeah that's fair so i i do wanna say though dude honestly for your show because other people out there they're trying to do it i think obviously you said go on other people's shows podcasts i think optimize these lower other these other platforms we're going hard on the tiktok thing the tech tiktok thing definitely has worked but has it driven people i think ultimately it sees is it helping me with my goal is it driving people to the podcast unfortunately i have no idea that's another shitty part about podcast is it's hard to know what works because i can look at my charts and see how many downloads we have it won't tell me how they heard about us it's not like google analytics where i can see like the person who bought this came from google because they searched blank on this type of phone have you done url genius no we've done chart is that the same thing well url genes is i think we use this on our show sometimes it's app dot url g dot us it's deep linking so it'll link deeply into the podcast on spotify i don't know it does itunes as well and then you could track i think those clicks are actually looking so you can put that on tiktok or put that out on the the youtube world i didn't know about that i'll look into that alright samuel we're gonna wrap up seeing here dude thanks for doing this you look good thanks for having me did how many people reach out from the last one it got ben messaged me he said it got sixty five thousand or seventy thousand views really yeah dude you guys are man i told you the first time ever came on your show i had like an x this girl i went a day with was like i can't believe you you're on the show yeah he messaged me he said it got sixty five thousand views or dun i think this thank you for having me man this is excellent alright we're talk a little bit talk soon