did is a great idea this is why we started this podcast for somebody to come on and say yeah i just built a hundred million dollar media company but guys smoking meats is where it's at i feel like i could rule where to know i could be what i want to from at all in in like a days off no we got the three ami of newsletters a short story of austin is out of college create morning brew sold it for i think i i've read seventy five million so i don't you have to correct me if from wrong but seventy five million bucks you still run it hundreds of employees amazing you have a doc here of a bunch of topics yeah someone sent me this deck like last week and i i was like gonna sam about this i'm like you let me wait for the pod to talk to you guys about this this is a i feel i got my first million specials so i've been super excited about a bunch of these post covid get out of your house do exciting things that's not go to bar and just drink i think that's pretty boring and there a bunch of these new york i don't know how if they have where you guys live but they have ping pong bars and pool bars and they get more and more out there and i was tweeting about this and some guy sent me a deck he goes i got something interesting for you so if if you have your computer look bingo lo right this guy sends me this this deck for bingo i'm like what what the hell is this right bingo lo it's basically a club meets bingo right so boo bingo performers confetti showers the the whole thing this looks like a ts concert or something going on what is this i didn't know people played bingo off of cruise ships like i thought bingo was either for old people or cruise ships he sends me i don't wanna to disclose their numbers but he goes check out one of our competitors bongo bingo usa now like there's been there's no way there's a whole industry for for bingo rave for bingo parties dude the websites are exactly the same did they they just copy each other it looks like they say i i i again he just sent me a deck apparently people in the industry so these bongo bingo guys apparently pre covid we're doing twenty million a year in revenue no way explain this model do they own the place or they're just going in like doing a pop up bingo night at some place no i think they go all it's actually really smart right because what they do is i believe they go for pretty off nights for certain places right so you so nights wear a club or whatever or wherever they had these wouldn't be that popular but they still bring that environment right they still use a lot of the infrastructure that these these venues have and they bring it seems like the whole show the confetti showers the performers everything and what i think it's interesting is they keep you there with the bingo right so there's there's a shuffle boarding place in brooklyn right they keep you there because you play shuffle board for you know hours and hours and you're just buying drinks and that that's like the the shit that's the hook to get you in and this the same that game of bingo i'm sure they have performers mid game they keep you there for seven hours you just buy a bunch of drinks right i thought this one was awesome tickets are fifty three dollars right now wow and they sell these out i i guess that that they must be making money off the boots right i was i was trying to do more research not that it different from i never heard of it but they must be making their money off of the boost well look at this ads so i went to their ad library people of minneapolis a bingo rave is coming to gran granada theater march fifteenth which a couple months out it says after sing of sold out shows across america big o lo it has minneapolis at its sites and then it's got like this tiktok video which literally looks like you're at like a rave and you go there and then that's the you know thirty dollar ticket and then there's like a you know what what is this basically there's a host there's music there's confetti there's you know dance offs links lip sync battles there's a you know there's drinks basically there's alcohol it this is like a the sound final panel panel panel it's like that on a website that's the business plan open it up open up a deck and it just plays that i've got four words for you investors final panel panel panel i'm sure margins and this are crazy their costs are some some brand performers and and in bingo again i i i i'd played bingo one time on a cruise ship and these guys are making what seems like twenty million bucks a year off off bingo i gotta we gotta figure out what we can do this next for when so you make a lot of money morning brew doing digital stuff and you just hit send on a little email that's easy kind of kind of easy why on earth do you care about physical stuff it seems way more challenging yeah i don't know if i ever start something in this space but it's just so fun to go see to go see the way people you know i would never think this would work in a million years i would never think bingo oli steroids bingo performers would work but i think it's so interesting i love going to these things around the city just try to see how people get people hooked on these things it's so easy to hook people in a newsletter right it's it's content every day it's very difficult to come back to to play shuffle board or bingo so i i love these i have an idea for one can i pitch you guys one alright so i'm you know as soon as you set this bingo thing my brain starts the wheel start turning and sam you appreciate it you like the u so you i don't know if you remember when conor mcgregor was on his come up he was knocked people out he was knocking gonna people i was the best and this guy everyone's was like what can't this guy do because everybody thought whoever the next guy fighting i think that guy gonna neutralize him with this this knocks him out and i remember watching one you know ex usc fighter he's doing like an analysis and he's like i'm watching connor he does all this spinning shit and he does this he does this he's like i think it's all smoke and mirrors he goes i think everything is just a distraction because he's trying to land the left hand and he's like you know that's every all this stuff he's throwing he doesn't care what happens with it he's just trying to hit you with the left hand to me this is the same business model like the bingo it's he's like oh do you hear about that bingo business no no you hear about that alcohol business that uses bingo to get you to the bar so similarly we gotta figure out what's gonna get people to the bar and get him drinking and so here's my idea i've always wanted to enter one of those eating contests i don't know if you guys have ever done i've never actually done it but like those places where it's like if you can eat this pizza it's free and like i'm always wanted to actually go do it but there's always like this problem where it's like it's like you have to pay seventy five dollars like buy the huge pizza it might be free but you you know whatever i would love if somebody turned this like you know if i was in college i would've have been all over this if it was like it's it's the contest is who can eat the biggest you know who can eat the most hotdog dogs or the biggest pizza who can finish at the fastest and you can go enter and you have to bring friends to be kinda your cheering section they're all rowdy and drinking and sharing you on it's free to play because the pizza is not that expensive but you're gonna fill up the bar with like you know whatever hundreds of people who are in the mood to kind of like binge and go extreme because that's kind of the theme of the night in a way it's like sports meets binge eating what's the best thing that goes with both those things binge drinking who's with me the only thing you to add is a little bit of gambling you need to add people gamble because this is like gamble or if it's the gambling right it's vegas meets a party so not full beautiful yes and there awesome i don't know if you've been doing some improv but that was a beautiful yes and i really appreciate that one good r i followed this guy in youtube he's called beer meats food and looks like he has three point six million subscribers have you guys seen this guy he just goes to small restaurants in england that they have like you know you get this free if you eat it he eats roughly ten thousand calories in each of the challenges and he nails all of them like one time he ate like i think it was five pounds of chocolate have you seen this sean this guy's channel it's the craziest channel i've ever seen and i watch all of his videos it's one of the few youtube channels i subscribe to this guy needs to lot launch your food challenge gambling business and there's actually a bunch of these in instagram that you could do this with so you know there's that guy who eats the raw meat i think he's called ram meat experiment rita bio rita bio sean is bio great i so hundred forty two thousand followers he goes eating raw meat every day until i die from bacteria then it says lime two saying if i live for five days or five hundred years and literally it just chunky ground beef they just sits outside of the whole foods he buys the ground beef he just eats it raw or just get a chicken breasts un cooked it'll just chew it like it's a you know i don't know like a slim jim or something like that and i feel like these there's so many instagram food mu bang like different variations of this like there's a lot of youtubers at that do this where they order just an insane amount of food watch me eat and it is entertaining to do i could feel like you could get them to host be like kinda guest i promotional to to do these pop ups i used to when i worked when i moved to san francisco i didn't have a lot and i would part time i had like a part time job and i worked for this guy joe garvey he had a company called clash it's stood for california league of adventure scavenger hunt or something like that it was called clash s and he was making seven figures a year and we would host these city wide scavenger hunts and they were the best it was so fun and i got to see some of the like economics of like some of these in person stuff and i was actually pretty shocked at how great some of these could be there was a lot of work and then we have another friend nick gray did you know sean that nick gray had a business called museum hack and he eventually sold it and it was doing many many millions in revenue and the way the business worked where it was he eventually or at first it was just like gorilla where he was he would like go to i think it was met the the met in new york it's a free museum and people would pay fifty dollars and he would give them a tour of the museum and he would explain the the art and then eventually he hired lots of theater kits to lead these tours and he adam set up in a variety of museums throughout the country eventually he had partnership after they like keep them out a bunch of times and he said that business was awesome dude i i love the way he described it to too he uses the phrase renegade museum tours i just thought that was just a great way to pitch it music said yeah my first business i hosted renegade museum tours it doesn't really explain what it is but you try to put it all together and the word renegade i feel like is under underutilized under hype word i think i'm gonna try to try to bring that back into my my everyday of vocabulary i think they made him i think chai a made him the number one thing to do in new york i think that's what blew him up right he blew up and then and of course he went b2b to b because that's where the money and all this stuff is right selling in you sold a consumer fifty bucks you sell a morning brew for twenty grand and our hr team just sides often and approves it austin last time you were here i think we we talked about like the creator economy and i'm almost certain all three of us were like this is gonna fizz out and has your opinion changed and i know like some things have happened in like the news or the media world that has got you excited tell me about that yeah i think last time we spoke i remember we were all talking and we're like what what's the next milk road for right milk road for x we're all talking about that and really like oh ai is popping off let's let's someone once you launch the milk road for ai milk road for x that just got sean all all but he's all hot man you're you're you're you're speaking to him perfectly awesome got on the call colby be skinny and now he said mil road for hex x instead of morning brewer hustle for x and i am this guy's a charm i love it just try to hide you up sean i mean look but there is ten dollars i mean there's bee grown off the backs of of milk growth for ai right i think the the problem with these business are they their content is not very good they've all grown with these these crazy growth hacks which is great for the you know newsletter ecosystem as a whole but it's not sustainable i think there's there's nowhere more alpha in the the newsletter game everyone talks about everything and i think bee behind did for newsletters what shopify did for e commerce right e commerce store started and people got super pumped they're like you know investors invested it away and then all these businesses because they're like oh shopify makes it so easy to start an e commerce store and that's awesome the problem is they made it too easy to start an e com store where everyone started e com stores where you have to be either the absolute best or you just can't raise a bunch of money have to be okay with it being like a fine business but everyone's just pouring it and again not a ton of money but a ton of people just think oh if i can just create the the mill road for marketing the mill road for ai i'm gonna have a a milk road like exit i just i don't know what you guys think but i just don't think these newsletters have it on a value let me ask you a different question you spent a bunch of time in media now i long you've been doing this like seven eight years something like that coming up on ten oh my god wow in a third of your life you've spent in the media business i hope you don't spend the next two thirds of your life on meet the media business too if you were gonna do something different where would you go let's say media was off the table what would you do next yeah so i think there are two types of businesses i love i think one is you know b i think yep we've all built businesses where the lt tvs are like fifteen bucks that's pretty tough i love you know selling significant enterprise products the other one is building into passion audiences that's i think where i'd actually go so you know we went to camp my first million last year and we met that guy i think it was a who's building for filters a yeah i think yeah he does hundreds of millions of revenue so i think i wanna wanna find a a niche there figure out you what is a weird niche issue so the one i've been spending a lot i researching i almost did something here i ended up not doing it is meat smoking i am obsessed with my t right i how do you use a t you live in an apartment in new york like on your balcony yeah on the i live in the first floor so i i i have access to the common space so i don't i don't meet what what even is meat spoken can you just give me that but first i'm not pain in the ass it is such pain grilling or it's different than grilling but you you need it like two hundred degrees for like ten twelve hours it's like barb but ten hours and no fire and they use smoking and stuff but i all of my jewish friends are into this because you guys grew up eating brisket you gotta wait ten hours to eat and you've gotta buy like special like wood chips for it's a fucking pain in the ass i've got friends that will wake up at four in the morning to like get their brisket started okay but i'm a believer or anything that's a huge pain in the ass that people do there's like a shit ton of money there exactly right and so there's a couple big brands in smoking there's trigger right str don't one i have and the thing is to sam's point you don't just like it's not electricity i just like turn it on and it goes you have to it's it's wood pellets right you literally smoke wood pellets and these pellets t gets you to buy the thousand fifteen hundred dollar smoker but then also you're spending fifty dollars every time you smoke meats because you're just burning these pellets and there's a lot of meat smokers influencers out there these locked in nashville guys in texas and literally it's like how to smoke a rib eye how to smoke a brisket it and they have tens of millions of use and they're all like kind sophisticated they have these rubs that you put in your meats but none of them are taking big swings right none of them are built or building the t competitor i wouldn't build the t or the green egg competitor sell the fifteen hundred dollar product sell the fifty dollar a month hundred dollar a month pellets and build the next trigger which i think is a multi you know billion dollar brand dude i'm i'm fired up i'm i'm smoked up right now that was a good pitch i and you you seem pretty lit up about that why did you not do this this sounds awesome i taught just some some meat smoking influencers but i'll i'm working on it the the the the meat smoking boys that's what we'll call and what i like about these guys are they're just so much more down to earth than these new york city influencers you know it's not like that the the tiktok twenty two year olds these are people who just love life they just wanna smoke meats and if they can sell a grill even better there's there's this guy you heard this guy jonathan moses cats you're this guy no who's that so he's a he's a woodworking creator right and he's done kinda what i'm saying but in the wood woodworking niche so this guy is done he was a big word wood woodworking creator and he built some tools or and it's cool because obviously he's a wood worker so he can build them himself as all dude his his psych is so much traffic this guy kills it i bet crush it right and so i spoke this guy one time times i don't i don't have you know any insider information but he crushed it and what he started to do is he started to partner with every other woodworking creator and said hey look i'm doing you know crushing it for myself selling a bunch of whatever widgets to my audience let me make you your own custom little thing you're you've been your woodworking niche and i'm gonna help you all sell them as well and then we can build a collective store of all our all our products and and sean if you sell one on behalf of sam you'll kick him an affiliate this is a big business i've street that's fifty million a year on so it's called k tools i think right k yeah k tools i bet you this does in the fifty million range yeah i i wouldn't be surprised you this more dude this is a great idea this is why we started this podcast for somebody to come on and say yeah i just built a hundred million dollar media company but guys smoking meats is where it's at this is a niche you never really thinking about there's an opportunity here here's the here's the distribution model we're gonna use i'm a partner with these influencers and then do this kind of affiliate network and build this competitor this is awesome we're gonna call it the meat smoking jerky boys and we're gonna this this one this this way it allows us a little bit of lateral expansion into the beef jerky space but we're gonna call it the meat smoking jerky boys do you know that you know that that cigarette brand that we we love the branding and the packaging of oklahoma smokes yeah i feel like you kinda got do a oklahoma smokes are like a a nashville nashville smokes club or something like that brought to you by the jerky boys and and you know i think it's all these to come together into one mega brand i have watching this branding this is awesome oklahoma with smokes were stealing this we're buying the company just to steal the brand dude they're so good google like some of the most popular towns in louisiana and just pick one name that like stands out you know like too below meats or something i'm just i'm just hoping a big meat smoking influencer creator listen to this podcast then dms me on twitter it goes i'm ready to ride the baton rouge smoke company god there's just so many possibilities here austin i know when we started this conversation i didn't even know what smoking meat was but i'm in and hold a little check space for me on this company because i love to be a part of this you know i'm the opposite of an expert adviser here i'm actually gonna be your your in house beginner and that's how i'm gonna adds value to you dude even z into it remember remember the whole the the z meme about smoking meat right or whatever yeah he love smoking meats and you're you're into this i know that for a minute austin you're talking about how you're like wanna partner with traders because i because like once you can attach with some of these folks you just you kill it is that what you would do i mean for for this yeah i think that is still it ever it very popular these days to partner with creators i still think that's the future i still think we're we're scratching the surface the there's feast and prime and and we everyone talks about those and it's definitely been played out in terms of talking about but i still think ultimately you're gonna walk into a liquor store you're gonna walk in the target and every brand is gonna have a face association because why wouldn't it right if if there's a brand that could have nobody attached to it or a brand that could have someone attached to it why wouldn't that brand have the built in distribution of you guys or someone you know more more widely well known or or just somewhat like i just don't see how how that doesn't play out and so you know it's it's been done with the the biggest creators i think the real opportunities in the niches dude i wonder how big sean how big do you think first of all we don't really have that many like cool interest that you could have like an m product in target like what what are we gonna fuck sell red solo cups like i don't even know like what what what is it like tu like i i don't know like what we could possibly sell dumbest thing that would be associated with yeah like like a a notebook i don't i have no idea but and i'm baby let's go how popular like what's like so bar stool has like the bar stool razor they're in stores so in their a boy bigger brand than they have frozen pizza they have like they a bunch of stuff how famous do we have to be do you think in order to make a dent into like getting sales at target so i don't think that famous if you pick the right product i actually think we're past the point already become more famous to get more famous because your shit's in target like oh my god they're actually in target i think we're past the point we're just famous is gonna drive right i think that works for for a few people but i think you actually need to have a great product i think have them on the pod you know danny austin and her husband jordan yeah danny's big but danny is not as big as some of these other creators but her brand is worth way more than almost every brand out there because it's actually a product that has a need it's not hey we're gonna rip off you know one of the biggest brands in the planet it was a true it's a great product oh sam we could've have done him like the t subscriptions right would have bed hips that would've been of our move have you ever taken it i know is it good i've never taken it either i i've never tried it austin of you you're younger than we are have you done yeah i have not alright guys we know what we're doing next time we hang out yeah i am doing a podcast we're gonna be played swords so i think it's gonna be like the new newsletter thing i think that people looked at feast they looked at prime and they looked at skim and they're like create a brand and every creators like i need to do a create a brand and every like former drop shippers like i just need a creator and then we win and they're all gonna go do this and then they're all gonna wash out there's obviously gonna be a few winners because the difference right like well logan paul did with prime is so different than what most creators do with their product like that guy a had like actually like a humongous audience took it everywhere built the brand sort of like brick by brick oh he's at wrestle guess what he's gonna fucking hit the guy over the head with a giant bottle of prime or like you know there's one and there was him and ksi right so they got two huge creators two big markets to pair together to go into this industry like you know mister beast is like i'm gonna do feasible but he's not just like hey go go buy with chocolate he's like i rebuilt willy won chocolate factory for three million dollars and that's home i'm gonna launch this thing i'm gonna make the product the content the content is the product there's no line between the two and you know so you know he those work because the creators really were like actual entrepreneurs and partnered with world class operators to pull them off right like we talked about the guys behind prime those guys are monsters yeah right those guys are in their twenties and mega billionaires for a reason have built multiple beverage brands for a reason the guy who built conor mcgregor whiskey brand was also the guy who did like whatever two other alcohol brands that were multi billion dollar dollar brands and they they partnered with him to do proper twelve so and same thing connor is like mega mega famous and went all the way with the promotion versus other people may not i think the danny austin story is good because it was like her real story was like postpartum i was losing hair i was ashamed of it i bought wig for the last year i've been wearing wig while i've been an influencer but instead i really wanted to find a product that would work and here's the product here's my before and after and it's like that's like the perfect combination of things you have high margin product you have repeat purchase because people are gonna have to have to keep applying the thing you have a visual before and after and you have a true story around the creators like actual need versus just like a a nice to have and you know that is like the you know that's the the yacht see of of putting these these together most people are not gonna be able to do that yeah but austin you could do it you you you've got that operator gene you could be one of these nerds well the thing is we're we're all doing it in the b2b space right so what we're doing is not is like okay we have one one hundred the audience of a mister beast or a logan paul cool so we need to sell a product that's a hundred times more expensive than a bottle of prime right he's he sells his for four bucks or whatever we're trying to sell products that cost four thousand or forty thousand or four hundred thousand dollars a year by doing b to b software right that's why hubspot did it with us and i think this is the other thing like austin you did a thread that was like this is the new thing but it's like do people been doing celebrity endorsements forever the difference is that now the celebrities own equity i'm like oh yeah people can do this wait a minute we did it that's awesome yes exactly if that's good for their brand right like to to help them sell a product that's worth thousands of dollars right it would be smart of us to do that not the the m nfl whatever for like target brand male clippers yeah like exactly i don't legos those yeah yeah and say i i think really that that is you hampton like you really are i mean it's i what eight thousand dollar product like i think that is the perfect example you may not be tony robbins right you may not be gary v right maybe they're the equivalent of like the logan paul and b to b but you found a great product and it makes a lot of sense for your brand and your audience and so idea i think it's a it's a whole run yeah keeps showing speaking of tony robbins austin you know you're this episode is gonna come out right after the episode with tony robbins so yeah which is good for austin i think that's good for you no i mean maybe but i i meant to start with this actually so maybe we'll cut this and put at the beginning but you know when when you when you start not to s hampton again i hate to do this but when we start a i hampton session with your your group you you air grievances right everyone's just can you be honest with everyone can you really have a good dialogue in discussion or is there anything you need to get out in the open well clearly we could because i didn't say this but but i i i do need to tell everyone that monday you and i were supposed to talk like one o'clock s like i'm gonna i'm gonna call you austin i'm me give you a call one o'clock comes by no call two o'clock come by no call so i text him like sean what's going on you're like oh i'm prepping for the biggest it texted to be thanks for the call that better and so i'm like sean what the hex going i'm i'm prepping for the big guest i'm like oh sean's hyphen me up like ten minutes later by the way that was actually tony robbins not you yeah so basically like he reached out or someone and his team reached out i had a think plan and also sean is like a the biggest fan so sean it was awesome that you got to like just hang out with a guy you admired how was it it was intense is the way i would explain it i mean when i tell you i prepared for this not only did i basically spend every waking moment for two days just like preparing for this thing which i never do for podcast podcasts i've also kind of been preparing for ten years because i follow the guy and i'm a big fan of he's i've been to three of his seminars like i i know a lot and there's there's kind of a curse that knowing too much going in and so like meet and your heroes type of thing yeah it's like you wanted it to go well so bad it's almost like you squeeze this like don't don't squeeze the bar soap too hard it just squirt out like if you if you wanted to go so well it's gonna play out i'll tell you guys the the funny part so like interesting analogy interesting analogy it's not the bar soap analogy you thought i was gonna do you know i took the road less traveled there so so we're getting rid of the pod and ari were sitting there and his team's like you know his team is like swarming the computer set up they're like tony will be here shortly you know just everything's okay and i'm like alright sweet i never get here early you know i'm chronically late or for this one twenty minutes early so i'm sitting there for like ten minutes and i could just feel myself getting cold i'm like oh no i can't just sit here and i was like i gotta use the shit tony teaches you you gotta be in state you wanna have a peak performer you gotta be in a peak state of course right athletes do that well guess what what's one step down from an athlete a musician what's twenty five steps down from that a podcast and so i got up and i start doing my like tony robbins power move where i'm like i'm basically doing this like really do to like mid back stretch to like you know unlock my fucking chakra or something like that try to get some energy flowing and then i just hear hello and it's tony robbins are like rush back to my desk yeah sorry you're just staring at my chair there as i was doing like you know tony robbins stretches in the corner trying to get hyped for this he just hears like off screen sean's saying like i'm the man who's the man i'm the man i'm the man even better i'm visualizing thanks tony i had a good time too thanks want my number let me get it for you i've gone working backwards from the desired end state just like you me but it here's it off and and it went well i mean i'm not gonna give away too much but let me just say this tears were shed and they weren't mine and if there's one mark of a successful tony like life accomplishment i wouldn't say he cried wouldn't say what but he you know tear up and so you know i thought that that was a you know a a good thing but it's really hard to interview somebody who is a stage performer like sam you must feel like this sometimes when i'm just mono you monologue you mono like right now he's on he's like a next level at that and it's all good stuff but it's like you know it's like you poke the thing and an avalanche comes out were you ever like alright tony shots fuck let me ask my next question so this guy like alamo forty five minutes they were like look yeah forty five minutes with tony and i was like forty five minutes jeez this guy does nine hour a day seminars for four days straight like what am gonna do in forty five minutes and then and then i'm like hey you know actually it might be better for you do this in person i'm i will fly to you tomorrow and i'll be there and his team was like no thanks we'll do you stay over there we'll do this way it's instead but it was it was good i enjoyed it i do think i'm gonna just make a prediction awesome sorry to the big dog with the tony robbins but i'll give you this compliment i think people are gonna like this episode more because the rapport and also just like the style the stuff we talk about is so like you know on point for for what the podcast is can i ask you a different story though about a big name yeah go ahead a couple years ago you texted us that you were going to dinner with spf and at the time sb spf was the next mark zuckerberg sb spf was multi billionaire of the fastest growing private startup up boy genius from mit who wore like cargo jo and we were like dude tell us more and you were like i can't put away my phone right now like you know you know see later suckers i'm gonna go ahead and dinner with spf can you now two years later can you tell us the story what was it like going to dinner with spf yeah he's not gonna do anything now right i he's in jail for a long time i think so maybe one day get out to listen to this episode i i don't think i've told this story publicly so i'll i'll tell it but i have a friend investor at a big vc invested in f t x and yeah this is probably about a twenty twenty one so sb spf was s spf right this is pre him i'm obviously getting caught as being fraud but he's at the height of his power he was whatever the stat was the top richest per you know the richest person under thirty five in the world oh the one liner for anyone who doesn't know who spf is sam beck freed he was like the bernie made off of crypto thirty one year old worth twenty billion dollars and it all came crashing down now he's in prison for fraud okay go ahead great thanks for the background so it's gonna make it look really good so i didn't know that much about him though like i didn't do any research i'd heard him talk a couple times but i know any of the stories and so my friend like break trip to bahamas i'm like i'm in it's for his birthdays so we show up and i've been to nice place right i've stayed the r carlton and i stayed all these nice places is and so i thought i knew where the rich and famous live i was wrong this place it's called the albany in the bahamas this is where the rich and famous live like this place was there are two hundred and fifty foot yachts everywhere i mean this is i i think tiger woods owns it justin bieber i actually met the next day lives there will smith lives there like this is where the rich and famous lip it was nuts and so i get there i'm like oh shit like yeah we're in for it so we show up we actually stayed someone else at f house they put you in the guest boat which was a pretty pretty nice guest house though no i was not a boat but it a house and so we show up and we get there here's the first thing i observe right it's like the penthouse two hundred twenty five million dollar apartment i had no idea was walking into i walk in and there are fifty pairs of shoes lying everywhere like crappy nike i'm like this dude's worth thirty billion and they're all these weird nike laying around and my friends like yeah i forgot to tell you like the entire exec team lives together in this one apartment and i'm like oh boy what or you yeah what is going on and so obviously now we know in hindsight like you know there articles who knows if it's true they were having org gs and all all type of of weird shit so we i knew all this like i knew some weird stuff was going on because fifty did you get the org g vibe did you get like did could you smell ill yeah help but there was a weird alpha attitude that people had towards sam like he was clearly the alpha in the room even though he's super nerdy super tech but he just had this weird thing where people anyone who said anything looked to sam to make sure they approve like it was clear he was in charge he was the man and so again first thing's shoes second thing you looked to the left and sam is in the kitchen cooking food which i was like probably the chef cook dinner no sam is there cooking us food he does not turn his back his face to us so he's his back is to us and he starts having a full conversation with us without ever contact my contacts he goes the first thing he ever says to me and my friend is so what do you think about indian crypto exchanges what and i'm like what is going certainly because he hasn't turned around yet doesn't really time i don't know so so in my friends you know you do you have an answer to that i probably said four words the entire dinner they they they they were speaking a different a different language you know all all all crypto those stuff so i show up in the kitchen and sam's cooking as dinner i put dinner in quotes everyone got one beyond sausage and two russell sprouts that was the meal for everyone so i think the vegan stuff's true because he cooked this all of beyond sausage right so that was pretty weird we sit down so again twenty million dollar apartment but there's hardware everywhere cables everywhere it was like post apocalyptic right but it was super super weird being this twenty million dollar apartment but there's like ps s three he's in xbox says like everywhere who a complete mess of an apartment and so we sit down and i think the craziest thing about the dinner was sam was a genius when it came to the things he had to know for f t x in crypto so for example tom brady was a like sponsored by f t right sam could have told you every single thing about tom brady coulda have told you a stat line everything about him but i don't think sam knew what a first down was i don't think he knew a single thing about football but if it benefited crypto he was the smartest person on the planet same thing with politicians he could go every single senator every supreme court justice he could tell you their exact stance on crypto i don't think it could tell you a single other thing about them it was incredible dude sean you and i i don't wanna i don't wanna say their name because i don't want the speed insult but you and i hung out with someone who is the best in the whole world at what they do and what fuck it i'll say it was mister beast you he was the best at whatever this non install i guess it was mister beast you know he's the best in the world and i remember i think he was either you or me or me and someone else and i we were just shooting the shit about like a tv show that i i thought everyone knew about and he had he he had no idea and i was like i was just like curious about this so i had some more pop culture stuff didn't know anything about like this normal stuff he's like sorry i just paid attention to youtube like i that's all i he had the exact same thing but he didn't know anything about anything outside of his expertise there's a funny interview with conor mcgregor on bbc it's like you know usually you see gets covered by small niche outlets but one time like he got on the main bbc they were like they were shooting the shit before they interviewed were like oh how about the game you know whoever i i'm saw game like name a soccer game he's like he just laughs he's like he's like yeah it's great he goes yeah he goes yeah it's great here they go you don't watch soccer do you goes no i have no idea what you're talking about and goes he goes he goes i don't know what's happening in the news i don't know what's happening in the world it goes i've lost my mind to the game and i only know about my shit i don't give a damn about anything else and i think that's like actually kinda common for people who get like top point o one one one percent of like what they're trying to trying to become it's like when they asked trump what his favorite like versed in the bible was did he goes so you know what i love all of them i i love all of them yeah too hard to pick i love them all that's like connor greg was like i love all this works what you're danielle of of lebron he's on instagram live and people are like oh who are your favorite soccer players and lebron like because he's like i love soccer who don't they asked him about the team he owns they were like who your favorite psg players or whatever and he's like he owns the team and he's like he name's one and he's like you know such as such as i mean you know so and so forth there are so many it's like etcetera etcetera such as you only use the the the middle words of a sentence you say the subject did you get fraud vibes when you were there or were you also tricked i mean i was totally enamored i i because the perception at the albany like there was buzz we took a cab to bald and they i was like oh you're going to you know like the old way that's where they that's where f t x is head headquartered like oh yeah we're like we're gonna see sam and was like oh my god everyone's like y know we one of the security guards said you know here you know you think the celebrities are famous the famous people they wanna meet sam sam doesn't wanna meet the people they wanna go meet sam like this guy he just had this aura around him everyone wanted to meet him now in hindsight i feel like a complete moron because there were so many red flags every you the the whole effective alt thing he he heard you guys know about that yeah make as much money as can to give it away yes what i heard about this never everyone's like yeah you know sam lives a really low key lifestyle i'm like guys he lives in a twenty five or twenty million dollar apartment it's a nice partner ever been in and they're all like no that he only lives there because the most convenient to the f t yeah yeah he lives in an org compound and he that he lives a low life we we just wrote by the f t x office there were seventy five you know neighborhoods in between near in the office like that doesn't add up one is going on because these videos came out that was like sam still drives his ninety three corolla and he's was just like shrug like why do i need to get a better car and was like yeah damn this guy's full shit they're like wow he's really like a full olympic sized swimming pool on his on his balcony but he he's an ea he's not spending his money there was a there was a rumor that he was that they were high on some type of like you know adderall all type of medicine that was like a patch did you see me of that shit laying around no i wish again like hindsight twenty twenty i wish i was looking for this stuff because i was just so enamored by this guy and how well he knew crypto but i just wished i started like digging and looking through more stuff i'm sure there was crazy shit everywhere dude you also i don't know if you probably can't say this but you went and hung out with kid rock as well which is like a crazy story you hung out with some cool people you've had some diverse experiences yeah the kid rock thing i think i i might spoke about that last time the kid rock thing was awesome he is he's obviously super interesting i he told us he is the only person to play at both president obama and president trump's inauguration and he knows both of them he's the only one that could heal this country he's the only one that could bring us together he he lives on this this call he actually own his compound which it is a compounds he has like a full bar and it'll mean like the the physical bar i mean like a whole pub at on his compound he also lives and i it was being constructed but he lives in a house it is a replica of the white house i'll show you guys pictures it he modeled it after the white house so you walk up like oh my god like it actually looks exactly like the white house look like it's nuts alright everyone really quick this sam i'm gonna do a thrill of the chill so basically i've gotten asked everyone out there i just launched this new podcast it's called money wise it's a personal finance podcast for high net worth people you can find it by looking up wise on spotify and itunes or else to get your podcast but here's the deal this podcast is a ton of work and i'm only hosting the first handful of f episodes i need someone to be the host of this podcast i have a feeling it's gonna be pretty big and it's gonna be great for whoever hosts it but i need help hosting it i don't wanna do all the work our first episode you can find it on whatever all those platforms it's pretty great i think it's with the guy who sold this company for two hundred million dollars and we get to hear like how he breaks out this net worth how much he spends each month all this transparent money up is it's pretty interesting and so if you wanna host it i'm actually not gonna give out my contact information you've gotta figure out how contact me because that's what you're gonna have to do you got to find guests so contact me and let me know if you wanna be the host of this and send me something that is impressive that shows that you have what it takes alright back to the show awesome did you ever hear the story cody code told on our pod about when he went to elon musk's house for a party no so funny it's a very short story but i find it hilarious even though it's not meant to be a funny story he's just telling what happened but the the idea is so funny to be so he goes he's like yeah i was hanging out with so cody he's like you know la youtuber cool guy also makes some music so i think they were hanging out with post malone so he's he's that a thing with post malone and he's was like oh elon asked us to you know come over for a party he shows him his phones if you wanna go and he's like of course okay let's go so they go to elon musk house i was like what's it like he's like first thing no furniture in the entire place like an empty house and he was like does anybody live here like what is this he's like no elon house to cross street this is like his party he hosts people here he lives over there i was like oh naturally okay this stupid question by me dumb alright right i won't ask you a question he's like so we're to sitting there and he's like like a fire and they're just kind of like eating you know like eating marshall or whatever like and he's like he's like you know got kinda late people are doing nothing thing and he's like you know alright i'm just gonna go i just gonna kinda dip out of here this is like you know it's it's late this was weird he's like so he he's trying to leave he doesn't always his way out of the house so he's like trying to get out he turns to the corner and he's just elon making out with grimes and and so he just turns and he opens his door and he's like he's like he's like dude i thought he get open the door and there's just a rocket and they're like get in there's no time he's so guys all leave so bad you guys read the the elon book i'm didn't read it i i'm kinda over elon sean and i are both over him hardcore but i don't wanna read that book because it sounds so stressful yeah i i just finished it i read it over the holidays and it definitely gives you a different lens into elon musk you really see the full spectrum of of who he is as a person and i think people try to draw inspiration from elon and i think you can in little bits and pieces but to me my big takeaway from the whole book was like elon is hardcore like that is the one word he uses and like that is who he is he's hardcore he's extreme i don't think you can be like seventy percent elon and be successful like he just has no regard for any person he works he's basically fired everyone he works with right he he you know he treats his family like shit he stars from issues with his dad and my big takeaway it was like elon this unique one you know one in a billion one in ten billion people and all these people who are inspired that's great but don't try to copy him because this guy is is to the extreme and i i don't think almost anyone can can be as extreme in every facet of life he doesn't sleep he doesn't vacation he has crazy relationships i mean obviously that's all public with with all you know he has so many kids but it's all everything's extreme every single thing he does is to the as extreme as you can possibly do it it's incredible you're you should read the book dude i just don't want my blood pressure rise reading that like just hearing you talk about this because on one hand i'm like when i hear about i'm like oh i'm soft i should step it up and then on the other hand i'm like his life sucks i do not want that and so there is that whole you can't be you can't be like him to be said and be seventy percent i've told you my david go point i think that's what applies here which what you only wanna be david go for one hour a day and this this that's the whole trick with david go you you you can't be you don't wanna be out on all of david go because he's inspiring and he's so tough so like mentally strong that there's something to learn there you also don't wanna subscribe to the david go lifestyle or even like try to emulate you know half of what he's doing you would just want for one hour a day when you're working out to just shift into david go gear for that one hour and then never never touch it again like i don't know if you saw this post that was david go is engaged and his fiancee fucking insane it sounds like an onion article i was gonna say there's this video of her fall i even know he was engaged i don't know how he's in a relationship first of all but i here's here's what i actually saw we would put this on the youtube but just like gets youtube delete our i they like just got from dinner or something first there's a picture of his toes which is just like i don't know if you ever seen an ex athletes toes but they're like oh nasty as hell this guy i don't even know what's going on it he's literally just ripping off his big toe because he's like don't need this shit anymore like and claus is like no david please don't and like whatever he's like why his feet subject jacked up because he's running hundred miles out a time and so she posts this she's like yeah a lot of people think that david only turns it on for the camera i just wanna show you this he j he's two week two months out of you know know two weeks off of surgery for his leg where they like broke his leg and fixed it for whatever reason and he just came home and was like i wanna run a hundred miles tonight and so she's following him in the car she's been with them in the car for like eight hours she's falling behind that at like five thousand an hour or whatever and he's just running he's he's on you know three seven yeah hour seven it's like you know three am and he's almost done with a hundred miles i think said like i think it said like should we got home from dinner and david just looks at me and goes i've gotta go run a hundred miles now or like i gotta run let's what are they called trucks or something like that i gotta go go do a truck tonight i forgot what they're called but like a rock so if we're going for a rock tonight and i don't i'm at this out of shape i don't know what a rock is little running with the it's running or walking with the backpack on that has weight in it okay so he's doing a hundred mile waited run and you know then you see that you're like well this is fucking stupid this is not the way to lose i'm right that's like the only the only intelligent their response to that is that and so the trick david guy is gonna be david ag for one hour a day the trick with you elon musk is you only wanna be elon musk like fifteen percent of the time in your company right when you're establishing the vision of like thinking big about what you're doing he's amazing you wanna channel your inner elon when you are you know telling a story about your product the way he demos you know tesla every time and sells hundreds of thousands of cars before they're even ready people pay money just to pre to wait for the car right that's when you wanna you wanna reserve your thing or like when he came to twitter was like i'm gonna do this really hard thing hardcore i'm gonna do a sprint i'm gonna sleep in the office and like i'm gonna make sure everybody knows if you're in this you're in this in a hardcore way versus like dude i don't how you run your company but i was always on egg shells with my employees like like hey we got you know we gotta do this tomorrow but if that's too much tuesdays it's okay right like yeah is that okay with you i don't i just don't know what the boundaries are versus like mister beast or or david go or elon these guys have like kinda no sense of boundaries they just they're on their mission and you're either all in or you're out and i think that's pretty cool and that's the part to steal yeah i think so i i think the the thing to steal in particular is that vision right elon starts with the vision and then build the business build the business model that's really impressive i think the way he treats people the way he some of the things he says back at that could be in the eighty five percent of stuff you leave out right right and actually spf is kinda the same way the the spf book kinda highlighted a bunch of things that happened my friend read the spf book and he was like i think i'm supposed to hate spf you know because of everything that happened but reading this book maybe like him more and it wasn't because of the spin he's like actually i found a few things i really respect about what he did he's like let's take away the fact that he was taking customer funds to do these things but like let's just say he was using the company's money or own money or whatever right which he was also doing just over extended and use company the customer funds too but they were like the fact that he was like okay if i have a hundred million dollars he didn't like feel any fear towards losing it nor did he feel any attachment to it he's like great let's use a hundred million to pay off steph curry you know tom brady whoever because we're gonna build the brand that way and he's like could go and absurd deals in order to pull these things off or like there's that email that leaked of him and the guy in la or the guy he's like i to this dinner with this guy in la he's the most connected person i've ever seen at this dinner was whoever like you know nancy pelosi leonardo d cap and like whatever twelve other people he's like we need to give this guy two hundred million dollars to invest in his fund and i think he'll open all the doors for us after that wire him the money out please and like just the ability to throw your weight around is actually pretty badass ass and if you take away the fraud stuff i i know other successful people in our life that do this andrew wilkinson does this he throws his weight around when he wants something or he like sets his target on someone a relationship or a a business he wants to buy or whatever he really throws his weight around in a way that i definitely don't right like sam but he wanted to buy the hustle dude he's right gloomy me private up to it he's like oh you he's like i wanna buy this company let's talk and you're like cool we can talk to the he's like no let's meet in person you're like i don't like to fly and canada's far away he's like my jet will be there tomorrow let's go and you know the froze his way around in a way that i think i am like often either too cheap or too afraid or or just don't even think about those options and i'm learning to steal that part of my my game have you guys thought about that or do you guys think how you're gonna use that i'm the same way you i appreciate it and i'm fearful of it it's it's a very scary thing and but i when i see it i get inspired yeah i think it's a for me it's a it's a conviction play right i i'm more inspired by like i read the the warren buffett book for example right and he's more cerebral in the way he does it but it's the same thing it's like he sees an opportunity and he's not dipping his toe in the water he's not a a diversification guy it's like oh bank of america going under i'm gonna buy a ton of preferred debt this is a can't lose bet and by the way i'm sitting on however many billions of dollars on my balance sheet so i'm gonna own whatever ten percent of bank of america and so i love when people have conviction and they say you know what this is it i'm taking all the ships all the social capital everything i've made and i'm doubling down on this dude your chips on the table moment right now is just praying bill act doesn't crush your company because morning bruce tips been running away hiding on the table actually speaking of throwing your weight right that's what he's doing right now he's tried to throw his weight around in a way i think i wanna through it's owned by business insider which is owned by axel spring and bill act is at war with bi and axel spring also now i'd like to hear your response to this yep what's your official response you just gotta message bill act to be like bill same team same team like well i'm alright yeah i'll save my response for the private group jet i think that the i i i think you don't wanna be excited to to just like plow chips into something because you're you're you're naturally gonna just kind of make make it impulsive wrong decision but i do think there's a good question which is am i throwing my weight around right like am i you know how hard how how much gas versus how much breaks am i applying to the things that i want in my life that's one of my themes i think for this year that i'm gonna i'm gonna focus on ram sat has this good thing where he talks about spending and he was like in hope message me privately he's like what interest you and i'm like well i've got this cleaning lady that comes every two weeks i i wish they would come every day almost and he's like i'm gonna challenge you to figure out what makes you happy and i want you to spend ten times the amount that you're spending now and so like for him it's like travel and he goes when i travel i will spend fifty thousand dollars on the trip and that's a ton of money but that i know that's what makes me happy and i'm gonna a ten times spend what i used to spend because that's what i love and that's what he was saying to me about services like cleaning ladies things like that he goes i challenge you to spend ten times more and that's like a miniature version of what you're talking about also what about you you've made a bunch of money selling morning group you use it in any way that was interesting and like improve the quality of your life meaningfully yeah the big thing for me is i love travel i love staying a nice hotels on vacation and so i when i when i travel that that is my money dial is travel i think we're meat since is too actually you were talking about this ama oman hotel what what's the deal do i need to know about this what what is it have you heard of it it's just like supposed to be the fanciest hotel ever i've heard about it like two times this year and i don't know if i started hanging out with different for people or it's new is this i'm guessing this has been around for like for like a while we're growing a lot but essentially man i i think is the standard for customer service for any business right you now we're talking about that the mill pro for x i think the oh do the way to think about a business is what's the oman rack so a lot is just the absolute top customer service i mean i think the cheapest on there's maybe sixty or seventy of them the cheapest one is maybe fifteen hundred bucks a night i think they're regularly twenty five hundred there's one out west somewhere or i think it's i'm on gui arizona yeah that's what people love it's like six grand a night and people go there and they're like it was worth it what do they do why is it how would that be worth it well it's beautiful for one but it's sort of like remember sean the bear that episode like like better body for six grand a night but yeah but you remember like you i like i remember the there's like season two episode six or something where the guy goes and learns how to like wash the silverware perfectly it's like that and i think that that that type of excellence helped make it popular where people are like oh i respect this craftsmanship but have you been austin i've never been so i've never stayed at one i'm that's i'm planning my honeymoon now and that's that's our goal to stay at a bunch of ama oman but i've been to a bunch when i travels my i travel i always trying to get like a drink or go to them they're also interesting because they're typically not in the heart of a city they typically on the outskirts a little bit they actually and i think this is really cool i think fitness news intentionally they make you travel there a little bit right it's not accessible and that's part of the alert is it's like a destination you have to really wanna go to a an ama oman to be at amount now they've grown and they have one in new york city so maybe that's not quite as true but they really want you to to like be in the oman essence when they're there and it's just again it's it's the pinnacle of customer service well give me an example what what are they doing that such good customer service yeah like i went to a motel eight with a slip inside do they have that i sleep that the highest quality food the best quality bed bedding the mattress every little thing right when we get the toilet paper has folded the right direction every detail is perfect and if if if nice hotels is not your money dial you're gonna be like i just wasted five grand a night but if it's luxury and having everything you need teeter towards if that's sign that you get joy out of you're gonna go and you're gonna love it i get why you like it on no slip fly yeah is there mini fridge though or not yeah i just need like kit kat and animal crackers at midnight and i'm gravy like life cheese just give me that and and we could austin thanks for coming on man this is good yes it's fine man alright that's the fun i feel like i could rude world i know i could be what i want to put at all in it like a days off on a road travel never looking back