Billy of the Week: Alex Hormozi

alright i have to tell you about something interesting ben cue the music million dollars isn't cool you know what it's cool a billion dollar alright billy in the week this person is not a billy but they're incredibly fascinating for me so i've been getting just targeted on youtube like crazy not from ads but for like things you also should watch because my first million there's this guy named alex her have you seen this person yes dude this guy's all over my tiktok feed i see this buff motherfucker in every tiktok every other swipe is this guy so who is his guy what's his story i will tell you he looks like an eighties cop had a baby with arnold choice and naked he's like mustache great mustache and just huge jacked like he looks like a good looking dude and very fascinating look he like right when you see him he stands out ben's pulling up a picture of him yeah i mean he's yolk and i've been getting these youtube videos from him everywhere like learn from me a guy who has a business that's doing nearly a hundred million dollars a year in revenue and i'm like what this guy looks like he's thirty years old and i think he's thirty one so let me tell you about this guy and let me preface this by saying i think that guy's is legit but it's so it's almost too good to be true and so i'm like i wonder what the truth is right so and alright so his name's is alex so basically he started out when he was like twenty two twenty three he opened up a gym he scaled that gym to three gyms still wasn't that good of a business met some folks at click funnels click funnels is a little bit multi level marketing cr it's an incredibly just internet marketing i i wouldn't say multi level it probably a trip but it's it's it's it's it's the cousin of it you know they all go to the same family thanksgiving together yeah they're all they're all they all go to the same mormon church up in utah i would guarantee you that they they let's just say they all know how to run a call center and so anyway he like learns about that guy learns about copy and then he meets one of the guys at the company and he says wait a minute you're opening gyms that's a horrible idea don't open gyms he goes like your gym good he goes yeah they're really successful but like the best gym isn't that successful and and they said to him to teach people how to open up a gym so he creates thing called gym launch and gym launch is basically like a course that costs around twenty k i i saw somewhere that it was sixteen k then i heard somewhere else that it was twenty k so let's just say sixteen to twenty thousand dollars and it's like a course but they like hold your hand you meet with them like a mastermind it's a course that teaches gym owners how to improve their gym and well on top of according to the website it's financial freedom okay sorry it's financial it's financial freedom and he's running these great ads and he's got really good copywriting and he's getting these people to he he's getting his people to improve their gym whatever hold okay could you go up to that founder section on the website what does that say we slept on the floor what does that say i wanna read this that's what he says this story is he was like i was living in the gym because i didn't have any money gotcha okay gotcha so you know i was a former gym owner who slept on the floor of his gym when it when it was full i couldn't acquire a serve retain enough customers over the next three years i became a spun or he became a sponge she experimented at blah blog became great now he has launch okay go ahead okay and then from gym launch he launched another company called prestige lab so once he could see gym owners coming to him he says hey like buy these supplements too like you should sell supplements at at your at your gym not we did all the work and we know which ones sell best and we're making them you can just go ahead and buy it from us then he starts this third company it says alright what two smart moves yeah then he starts a third company it says okay you've got a gym one of the things that i told you was that you need more leads i'm gonna create a lead company which i don't entirely understand what that means but it's kind of like a marketing company and somehow they send they maybe they set up your yelp and set up your google adsense sense things like they just they what they do is you search you know jim santa like jim near me san jose and then they're gonna they know that the gym owner is not buying that top click on google and they're gonna buy that they're gonna create a search engine are they're gonna let you say put in your zip code we'll find a jim near you what's your email and then they'll pass the gym owner your email or your phone number and say you know pay us per per person who's interested in a gym near you and so collectively these businesses these three things that i said are doing in the world of according to his videos and my research seventy to eighty million dollars a year in fact he just sold one of the businesses the gym launch and supplement business combined he sold sixty six percent of it for forty six million dollars and in one of his talks he said over the last five years both through the sale of the company as well as dividends i've paid myself seventy two million dollars and i thought that is nuts that is crazy that is crazy volume yeah and this like kinda blew my mind but there's another business so his wife has a business right or him and his wife they have another business like i don't know man this is one of those guys that's just like prolific he's got a book on amazon he's done all those he's like steve bartlett who were you talking about just like has his hands so much shit i don't know how something called acquisition dot com i was at this the other day because i saw a video on tiktok and i was like what's up with this is this real i was literally like it's so funny you you did the research on this because and john this down as like dig in find out and so what acquisition dot com is basically like it says do you wanna scale your business you know i will three x the business i'll three extra profits of a of one hundred businesses that are doing between one and ten million dollars eb per year that are service based businesses over the next five years if you want help scaling your company without giving up a majority interest click the purple button below and and then yeah it basically says the same kind of story that you were saying before and it's like how do you wanna do you wanna learn from us here's my course here's my book here's my podcast here's my here's my like you know my like to join my accelerator or whatever like this i i don't know if he's selling a course on acquisition dot com or if he's just trying to get leads on small businesses he could buy because he bought one business and that's a photography business and i listed the name of it it's called like a something fair i'll find it but oh here it is scroll down to the bottom enchanted see fairies yeah enchanted fares f a i and fairies sorry enchanted fairies that's like a photography business he bought is that crazy though i mean so this is like a pretty wild enterprise yeah and he he actually has some pretty good stuff like i sent because i sent to my team like i send like i don't know twenty tiktok out a day but to three people it's like this is the okay so like i have my friend who i'm like i can send offensive funny things and actually you're in this bucket too or you're all a few people that like i can send something that's like cancel worthy if you think this is funny i can send it to you and i send it to my brother on and that's what i i send it tip to both of those people like i'll tell you what it's bad but it was like there's twitter cat i follow that's like a like a meme account like two hundred thousand followers and he tweeted out he goes men's mental health is not important follow up tweet he goes he goes just get more that this tweet i'm like i know i shouldn't like a fart joke because it's like i shouldn't think this is funny but it cracks me up because it's so anti my silicon valley timeline which is just like so super progressive everything matters everything is justice for everybody like it's nice to just hear like brown from and houston like i went to like a pretty like ghetto school growing up and like the sense of humor that is like from that is just like hits home for me potty potty jokes yeah just like you know it's just like it's like you don't bring you don't bring your pronouns to the hood type of thing and so there's just like a hood humor that i just find really funny anyway so says so you and this guy that's like my inappropriate jokes and there's like you know i'll send my wife for my sister just like kind of like oh that's funny kids stuff mom stuff whatever and then there's like little business or marketing hack tactics that like i i think are actually producing so this guy alex to me one of the reasons i suspected he's legit is because his advice is actually pretty legit yeah and he's not just saying general like motivational quotes so for example you say it's something like he's like little sales thing that helps and these are tiktok right there's are ten seconds you don't have to like invest much in it it's like he's like little sales trick that kinda helps me getting somebody to say yes is hard it's like a commitment so if i'm like so would you like to to sign up it's like let me think about it me get back to you that's like aunt like what you'll get frequently he's like i'll ask a no commitment so i'll say you know if we're able to work out the detail would you be opposed to actually sign it up with us and they're like i'm not opposed to that like no i'm against it and actually this is something that when i heard her i was like oh actually i've kind of like accidentally done this a couple times and you know that's a good point there's something there in the psychology cool noted and like i'll pick up these little things from him and like five other people that are like you know in this copywriting sales persuasion world that i just think those are interesting to me so i actually think this guys legit for that reason even though like people look down on like lead gen they've looked down on course businesses like there's a stigma around course businesses which is like oh you probably couldn't it that's why you're selling courses let me change let let me clarify how i feel i think he's legit and he seems like a decent guy and it's for sure seems like a smart i don't know him that i don't know him well but you seem like a really nice guy but he's in a shady industry not a shady he's in an industry with a lot of shady people not that he's shady but supplements and like selling this type of stuff his courses yeah yeah not of he i don't know if he's shady i'm saying there are shady people and also it's a twenty thousand dollar course and i frankly don't think i've got the hoo spot to sell that to someone on the phone yeah like it's that's really bold and frankly i find it to be challenging so i wouldn't say that i think he's shady i'm just saying that like that world has a lot of players who are yeah yeah yeah i with yeah i don't think you said anything think megan i think we're actually quite complimentary towards him but okay i like that