Billion $ TV Empires, Dating Business Ideas, And More Elon

there's tv show got canceled but met but discovery gives them a whole network discovery is like yeah we're gonna make the magnolia network all around you guys and you guys are gonna create like hundreds of hours of of like tv that's fixer rubber content cooking content gardening content like all the house shit right and now they've built this empire the the kind of the the bottom line of the whole the the the headline of the story is this couple in a in a span of about ten years has built a billion dollar brand around themselves so it's that big it's that big alright what sounds keep in what just happened this so before we hit return it's like five four three two one and say on three takes out a drink out of nowhere at three seconds left and just chug it like tilt up not only just tilt it up squeezes the bottle like it's a it's a ko aid or like a capri sun or something and just chuck some carbonated to drink and then it it goes to one and then he puts up the one sip simple like hold on looks to the side burp flexes centers himself and is ready for the podcast that was elite that was an elite prep for a podcast dude i'm on top of it i drink so many beverages and we had this fast company article written about the hampton launch and the reporter in like the first paragraph called out how i left the interview to grab a root beer and i came back yeah he skimmed the foam off the root beer like it was a guinness i can then finish it held the put up the one second sign to my lips tell me to shu as he as he drained his during the interview you know how men drink like ipa the crap and then they look at the class after they take a drink and try to analyze it that's basically when i do at with my coke zero did you should you gotta have more weird quirks because i you can't really be a billionaire founder if you're not super weird so you know you gotta start picking up some things like you know all he only wears you know open toe sandals with socks and like you know he wears shorts with you know em protection on his pockets because he's worried about radiation and and what what are the other weird things that you can do well i had a i had carbonated water on tap for a while that was pretty awesome like i i like only drink carbonated water no normal water during full moons do you have a you don't have any eccentric do you no that's why i'm broke dude i need i need some of these before you know otherwise how can i be how can i be the weird rich billionaire i'm trying to be we have sean and i have these friends i won't name who they are but they're they're young guys and the minute that they got like a mild amount of success like maybe five hundred thousand in revenue they clearly had read like nova book on like charging by time or something like that and then they sent all of their clients that client services business saying we don't do meetings anymore and that they were leading into the eccentric thing and i wanted to tell them you guys are doing great but you're not there yeah and customer dropped them yeah i was like oh yeah well we kinda needed to meet to talk about the i get okay well i guess we'll just find another vendor yeah what it's on like it's it's great i also be attitude you know it's showed up to meetings with the shirt off and those was like well that's cool it's one way it's one way to wear your shirt that that that's that's not the way of that particular client was willing to do it so that's no longer their client but that is a right that is definitely i do have a nipple policy and unfortunately yeah they're not on border with the free the nip campaign unfortunately yeah oh we forgot to shout out we're doing a live pod april twenty ninth that's a saturday if you live in austin or if you wanna fly in sean and i along with m guest andrew wilkinson are doing a live pod so if you go to m f m pod dot com you'll see the details and you'll see tickets we're gonna do a live pod we did send vancouver a couple months ago it's sold out this one's gonna sell as well so if you're interested in hanging out with sean me andrew wilson as well as five six hundred other guests and fans of m m we're gonna be there so check it out m m pod dot com and you'll see the the banner up top where you can check out tickets dude we have a bunch of stuff you have chip and joanna gaines on there today and i went to waco this weekend where they are from oh no way i'm like saw some of their houses yeah that's crazy okay so you might know more about this and i do okay so let me tee it up and then you tell me what you know about these people so here's my my trail of events and i'll put the disclaimer out there right now if you actually know about them that this is gonna all sound very elementary this is gonna sound very very beginner because i was a complete beginner about like who are these people i'm also the target but their listener though sean doesn't know like i i told him what cold play was last week like he didn't know he thought that was like baseball in the wintertime he didn't know anything about like pop culture so this is you learning out loud yeah exactly like i i still use a flip phone so i i i left my house i go to target and inside target there's this one section that my wife always goes into and it's the only section in target that looks like this where there's a giant picture of this happy white couple and it's their names like it's like oh here's i one two three four five chip and joanna gaines six seven eight nine so why do i have their own section so i noticed that first and i thought that's interesting are these youtubers what what is the who are these people do they this the owner of target what is this and so i noticed that and filed that away then i was talking to a who came on the pod or we talked about on the pod who runs missouri star quilt company the big quilt company a huge quilt company and he did this thing where he started buying up a section of a tally but basically bought a town and started to build it out and he wanted to make it like you know quilt heaven so basically a mecca for where quilt would go as like a as a pilgrimage to go just like really indulge in their hobby and he disney the world for grandma disney world for yeah for y auntie so so he was like alright well he goes i go does anybody else do this and he goes well there's there's chip joanna a gaines thing in waco and i go there they are again who are these people and you know fool me once shame on me and fool me to shame on me finally i'll look you up and i looked him up and they got an incredible story it sounds like you're pretty familiar with them but he had told me one thing that like hotline attention he goes it's it shocks me by the way you don't know about these people i mean like in the midwest and amongst like moms like he you are so california you don't know about this they've been in the game for like ten years but i don't know too much about them yeah it's you know it's it's quaint but i i i i looked them up they the youtube video are amazing by the if you if you watched youtube videos so they own a part of town in waco that they've just branded as their own they bought these two abandoned i think silos like grain silos and so they call it like whatever silo or whatever and they have the silo celebration at the end of the year where it's just like this a huge party for themselves so their brand magnolia is the like everywhere in this little area so they have the magnolia market where you go buy your stuff and then they have their magnolia table restaurant which is served by the vegetables from joanna garden and then there's the magnolia other thing and then there's magnolia other thing and it's just all them and they get about two million visitors a year just coming and making the pilgrimage to waco texas which is really the middle of nowhere for texas i lived in texas and i never went to waco like it was not even in my tough ten places to go in texas and so they have made waco a destination they literally have raised the housing prices in that area by like twenty four percent because they have made it in an attraction and their story is kind of interesting i don't know if you know their their back do you know do know pretty much i don't so they the story goes something like this and again i'm a beginner so i'm doing the thing where you read the press release and you're like oh that's how they met how how fortunate or you know like when you hear about somebody saying like how'd do you think of the idea it's like i saw a single mother struggling and i just decided that that would be my mission it's like no dude you read a report that said this market was growing and that's why you you you know you started this business but like here's the p r version of their story they live in waco texas chip the guy goes into this car repair shop that her dad owns sees a picture over her on the wall and decides i'm gonna marry that girl suspicious but okay keeps going back to the car repair show yes that that that story it could it could go a different route and this totally it's like it's like when you whisper someone's a the ear like i see you versus like write it on their mirror when they're in the shower you know what mean like it context matters here the other of the story really makes it makes it day but it could go either the way doesn't end up at a freezer so yeah so he keeps going back and he eventually bumps into her ass out on a day they got a date whatever they end up getting together this back in like two thousand and three ish and so he was doing house flipping and she was kinda like i guess like working with the doing like commercials for her dad's carb car repair place or whatever and they get together and they decide they they don't have anything to their name but they decide to try to try to make something of this house flipping thing she's like oh i could use my design sense your contractor and let's us say they move into like eight hundred square foot house and they renovate it while they live there end up flipping one flipping two flipping three then they they start to you know success flips some houses in waco but still no big deal then a tv show from hgtv tv starts casting and they read about the this husband and wife house flipper in in waco texas they said well wake we're were kinda hoping for somebody in la or on new york or maybe atlanta or something like that but like okay whatever let's go down to wake go and meet him and and he's got this like kind of big personality he's he's real outgoing and she's really good looking and so it like plays well for tv so they get their show on hgtv tv called fixer upper and basically the show like from day one is a hit and so they go from kinda husband and wife small time house flipper like very small houses that they're flipping it in waco to now on tv and they they're doing this and they do five or six seasons they become very famous on on hgtv tv show gets canceled but what they did was they had built this this following they had built they had this branded mind that they had called magnolia like they had opened up a retail store back in the day they closed it because it wasn't really going so well but they had this idea for the store called magnolia so when the show ends they do two things they reopen magnolia as a beautiful place in waco and then secondly they go to the the just the channel discovery channel and they go and there's tv show got canceled but but discover gives them a whole network discovery is like yeah we're gonna make the magnolia network all around you guys and you guys are gonna create like hundreds of hours of of like tv that's fixer wrapper content cooking content gardening content like all the like house shit right and now they've built this empire the the kind of the the bottom line of the whole the the the headline of the story is this couple in a in a span of about ten years has built a billion dollar brand around themselves so it's that big it's that big so that there's no real numbers that like have come out so like if you go look for their net worth or their revenue super hush hush would you know just makes these little hairs on my arm start to tingle a little bit i know yeah i know when it's that hush hush that that means it's a lot bigger than you think especially because you see it like target partnered with them to develop that line of goods in their store so like when target it's not even like they got their brand into target it's like target came to them as was like let's make a brand that's like a big deal they have killers move in silence killers move in silence and you hear yeah so if you don't hear about it if you don't hear about tech crunch you know it's doing i thought you were gonna hit them with a g's and lasagna type of line type of no no not you know i i i think i've i've milk that one dry dude it's like my mom when she was on the phone with like a customer service person and you're you're like a as an apple b as in bob whatever she goes k as a knife just lost it i i don't have if you understand how that works yeah it's like lyrics the k and they they operate like k is a knife i grew up on this street called simpson and i would be like i'd be like you all my addresses is this is this simpson like o j simpson and it works anyway anyways they're their app that has their tv show network has like tens of thousands of reviews on it that means that that app is doing pretty well and that's a pay that's like their own version of netflix right like that's like kinda stunning you never really see an influencer that has their own whole subscription network and so they have the cookbook journals retail stores brand paint brand furniture brand they have their tv show network they got everything and this idea and they have their own town which gets two million visitors a year like if your website gets two million visitors a you're you're doing pretty okay you're right here you're out there let alone two million people making the pilgrimage to your small town and waco to come buy shit from your stores that's kind of impressive i guarantee you that these people will end up billionaires off of this magnolia brand this magnolia has to be worth high hundreds of millions if not over a billion dollars already have you been to waco ever no dude so i went to waco this weekend because and i'll tell a quick story and then we'll get back to this but basically last year i i randomly came across this guy who had this new airbnb it was basically a piece of land that he built a lake on and puts and he built seven airbnb i was so curious i couldn't find him on social media india i call him built i get him on the foot yeah he built a lake like it was like a like a plot of land and they built and not a huge like more more a pond is a better is a better way to describe it but but it's it's a lake i guess but i call them up and i go tell me your story goes well i had a part i i was a an accountant i had my own small business for counting i just built this airbnb thing i think it's gonna be really successful but i really describe myself as an artist i love to paint and play music and right right away i'm like i'm in do you wanna hang out start hanging out with them he's part of this thing i mentioned it called homestead heritage it's this religion slash community they it's like all different parts of christianity in it and they believe in like sustainability and and the weird part is they believe in craftsmanship so the way that they like fine god is by like doing things with their hand and doing doing it well so anyway this weekend i went and celebrated easter at his church and like they like had all singing thing i say this around for a long time or did this it was like created okay basically the story is is that one of the the main guy which is his wife's grandpa i believe her the wife's isaac wife's grandfather lived in new york was atheist found god somehow and felt like the best way to like show that i love god is to like just be excellent to everything i do and be kind to people among other things but that was basically it for some reason they moved to waco they get five hundred acres and they build a whole community on there and then this guy isaac now has built this airbnb a few miles away and he tweeted out his profits and in his first year business he did a million in profit and so i went and i became friends with and i went and hung out there and i drove through all alta waco and basically in waco waco sorry waco up people it's not nice it it's not the it's not it's it's like objectively like a a fairly rundown place as if maybe it was like an oil town it feels like there was once something there and then now it's not and when you drive through that area you see like not nice house not nice house nice house and i told him that and he goes oh yeah that's the chip joanna house like they like started here remodeling homes and you could distinctly tell which one is their brand and it's and and so like it's like basically like isaac french who like brings in all these people and chip joanne like you know way above him but that's like my my understanding of a awake at the moment yeah there's these like these these like kind of simplicity based communities or religions or or or cultures where it's like like i'm on their homepage right now and it says homestead heritage is an agrarian craft based intentional christian community it stresses simplicity sustainability self sufficiency service and quality craftsmanship and then there's literally like a video of cow eating leaves and then like a boys stitching a baseball himself which yeah say i never did well i was like isaac showed me around he goes here let me show you the orchard i planted last week you know and it's like it has two hundred apple trees he's like we did this for the community anyone can come pick an apple will be ready in like five years and that's what he does instead of watching tv so if i like i'll be like hey if you seen this movie he's like no i don't really watch movies and i'm planting trees not not a whole lot of buy for smelling podcast listeners out there probably they were a few i think there a few but you know they're more fans of like johnny apple than sean prairie yeah i don't think yeah you know what i mean like they're they're not like johnny apples like posters of their room yeah but in dude when i so i saw the story many times i used to work for mike wolf from american picker and that was where i first learned about like entertainment and business and things like that but mike wolf was american pictures at the time was like a second most popular show on tv when i worked there number one was pawn stars and like number four was david letterman like to give you an idea and and we no for real that's the that was the real rankings and then i would be at the store in some days we would sell thirty thousand dollars of t shirts at the store and he's like were not nice t shirts they were just normal like with the logo on it we would sell like ten grand worth the mugs and so like these shows kill it and what mike did was he would film himself basically the show is he would drive to barnes find old stuff to tell you the history about it buy it and then sell it and he would he spent like four years driving around with the video camera filming this trying to pitch it and then when he finally did pitch it he got the production rights or i guess he kinda like what rob d did and i think that's where the money is and it sounds like that's what magnolia did too yeah exactly the the i mean the the breadth of this empire is is kinda stunning to me right it's like whether it's home goods it's the restaurant it's coffee books it's the the it's the bakery it's the tv show network it's the target line and it's like and and their brand is like they're this relatable you know blue collar you know salt to the earth people it's like yeah like they are but they also have some part of them that's rupert murdoch and they're right they are flexing that rupert murdoch over the last like you know ten years i wonder if they have like a manager or if they're just doing this all themselves like rupert murdoch in wrangler jeans you know like it's we're relatable but we'll gut your heart out if we had to right if succession was in denim yeah no i dig these i dig these people the worst thing that would happen to them is a johnny k plus a remember johnny k plus eight of course how can i forget there there were some of the first guys to get popular like in the reality tv world of tlc and then they get divorce and it ends horribly just like honey boo boo man honey boo boo same thing it always ends horribly so hopefully it doesn't end that way i remember like synced if if your stick is just how many kids you could have that is not gonna have a sustainable good it's like sometimes you see these youtubers and they come out real hot because it's like i'm buried alive with tarantulas ten million clicks you're like y but where two from here sun where are you gonna go with this like this is not a sustainable path for you yeah i but i like these people i mean they seem like pretty like i don't know wholesome but we'll see how how money impacts things well you have braun here and i think that chip joanna gaines there and other people like them like be brown they're kind of filling this oprah gap like oprah left some big shoes to fill i feel and i i've been amazed by by the do you do you follow b brown very much yeah my wife is ray all stuff and like she's kinda killing it amongst like the empathy crowd the vulnerability crowd yeah yeah like it's those offense we're all about authenticity yeah the capital e editing entity well like if i hear one one more person say the n word nuance then like that's like that's that's the thing man it's nuance it's empathy but over i didn't know where you're going with that for that joke i was like sam don't end it here man we've had a good run but don't end it here nuance so have you seen her netflix special no no i i like her but that's not my speed you it's a it's a gotta watch it's that good is that good so go watch her first netflix special it's some you gotta watch it just because you've never seen anything like it it's basically tony robbins oprah and a stand up comedian at the same time like she comes out on stage like a stand up comedian and she's funny without telling too many like jokes like it's not like set up punch but she's funny but then she starts talking about vulnerability and herself and then people in the crowd are crying and you're just like what is that what kind of event is this you it's like you know twister with my emotions like i don't i don't know what's going on i got right leg on sad and i got you know let left hand on empower i didn't know what was happening it's kind of an incredible little live show that she's created and i could at first i was like why would netflix give a special to this person i even understand what that could be it's actually pretty pretty well done for what it is and you i could see why she's so likable why she is so like relatable to people you quickly went from like wow wow yeah exactly no i'll i'll i'll watch her do you do what you can i tell you little about oprah so we we we we're gonna talk about oprah last time we didn't really know what we're talking about so i dug in a little bit i guess the theme of this episode then is you know one of the tv empires or female tv empires or something like that i don't know let's get let's let's see if what we're tv empires that everyone knows about that you and i are just discovering twenty years after the fact empires with empathy that the boys discovery yeah seven years after for they they're off air but capitalized both those ease alright i'll tell you a little bit about oprah so she started at seventeen by doing beauty pageant she won miss black tennessee at age nineteen she had a first job at cbs station in nashville a few years later she moved to maryland and then back to nashville and eventually she was the first african american news anchor on tv and that was in nashville she basically had an issue where she struggled to show objectivity because she couldn't really report the news because she was showing too much empathy and she was pretty casual and at the time like this was like hey oprah you gotta like you know keep it straight you can't like express remorse or like show too too much emotion you like well let's let's take this a different way so she traded a show called people are talking and that aired originally nineteen seventy seven and she would improvise and she was casual kinda like you and i one point could say yeah she was like the m of the seventies and by the end of the decade so after like three or four years she was beating phil don in the local ratings of phil don was god so he was like the man in charge so eventually she keeps doing that for a little while longer but in nineteen eighty six so about ten years after starting that she gets her own show it's called the oprah winfrey show and she along with a a a couple outside investors establish her own production companies called harp productions harp oprah spelled backwards and at thirty two years old she became the first black woman to have a nationally syndicated show and she still owns eighty percent of that production company and all along the the way she started like innovative innovating so in nineteen ninety six she created the her her book club which made a hundred and thirty million in sales in the year one and arguably set the groundwork for this like massive influencer industry that we have then in ninety eight she c founded the oxygen media group which has programming towards all types of shows mostly towards women she launched oprah magazine she had a radio show in two thousand ten the oprah show ended after twenty four years and she had you know all the best guests leading up till then two thousand eleven she launched own oprah winfrey network and then all long has been doing all type of stuff so for example in two thousand fifteen she bought ten percent stake in weight watchers and then the stock six acts like within a year or two of that happening in two thousand eight she sold most of her stake to of own to discovery and she's done a ton of interesting stuff between now and then but listened to her empire so she has the oprah win winfrey show which had over twenty twenty eight thousand guests giving away five hundred seventy cars had five presidents on she got twenty thousand fan letters the finale had sixteen point four million views she also owns harp still to this day they've collectively it's done two billion dollars in profits it made a couple movies as well including the color purple beloved and selma they have two hundred employees in chicago the own so the her network oprah one winfrey network it started with a hundred million dollars in funding eventually she sold most of the state but she's still ceo of that she has oprah magazine which in the first year did a hundred and forty million in revenue just from subscriptions and then she has oprah and friends which is a x m radio contract or or or show where she got fifty five million dollars in the first three years she's invested in weight watchers true food kitchens which is basically a restaurant that has forty two locations she helped start a food science startup up backed by oprah katy perry and a few others that has a billion dollar valuation and she also is a big investor in oat then and was this finally she has a forty five million dollar of state in california a fourteen million dollar one in washington in colorado she has sixty acres for fourteen million in hawaii she has over a thousand acres and she has basically her net worth grew from at age thirty two she got her first million at forty one three forty million ninety seven at the age of forty three five hundred fifty million and at the age of forty eight shu became a billionaire so that's oprah story super fascinating i mean she's been in the game forever everett it seems and i think she's what sixty something now and still killing it i didn't realize she was the ceo and like active in all this i thought she was more so like a face but i think she's actually not you know not just a face but it seems like she's like actually like a like a mo a ty right you know what's one one thing that stands out when we talk about these is that there is this like flywheel that happens once you become a certain level of famous it's almost like you know that that graph that's like going viral the the fuck around and find out graph it's basically like fuck fuck trying to find out what the positive version so you could kinda like if oprah was like here's oprah maple syrup here's oprah you know like new line of spoons here's oprah you know new board game like what does it really matter at this point it'd be like her board game does fifty million in sales her syrup is the number one syrup in the in the country right now like it's kinda at that point you just choose and because so much trust and distribution has been built up and i have a friend who this week i can't say the details but they went to a very famous person they went to a very famous person and they said they they had a business idea they said hey my our friend has a has a a background in a certain industry and said hey famous person you should be doing something in that industry let me walk to you show up put your door not get your door and say here's a full business plan of exactly how you would dominate in this category so they go they fly out knock on the door first i don't meet the famous person famous person sends a a manager to them sen a but by the way are they are they like a list famous they're super famous yes super super famous got it okay a list famous and so they go to them and at first they get hit with the manager and they say they're trying to like look over the manager's head be like hey famous i just wanted to talk to just hoping many to get a word in with the famous person can you get out of the way and they're like no no you have to get through this wall first they talk to the manager first they say hey look here's my background a but bit super successful in this industry i think you guys could crush it in this industry why don't can i meet the famous person now and tell them the idea this no tell me the idea i'm in charge this i okay here here's the idea and then the person says manager just says that's a good idea okay cool and then they get the meeting with the the face and but and the poll time they were told hey you fly in on monday you'll meet with the famous person sometime this week just hang out on the hotel just be here which is a pretty big time move to try to try to pull on somebody to not give you a time but say hey we'll we'll hold this walkie talkie when you hear me put your pants on get ready where the meetings happening but i i can't tell you when like they've got a special calendar in google everything ends in ish but it's you know monday ish you know like it's all ish right you're given it a window and you better be prepared it during that window to to strike okay so end up getting the meeting with the with the famous person famous person comes in explain the whole idea famous person likes the idea but also has a bunch of their own ideas of course as famous people do and so i asked my friend later i said so what happened and the response was this they go well i'm pretty sure we convince famous person that they should do this and do this with us and i'm pretty sure they convinced me that i should not do this with them those not hilarious takeaway and i just like okay well why they said well yeah they have all their own ideas they go honestly everything they're trying to do in this space probably won't work like i think they're going about it the whole wrong way but they'll probably end up being successful anyways that's the crazy thing about this like their margin for error is so large and that they can kind of do anything and still have it work because their brand their celebrity their distribution their trust and loyalty in their audience it's so large that you can kinda mess up eight out of ten things and still get it get it to work eventually and whereas most startups most businesses don't have that margin for for error and so i don't know what the big takeaway is it's kind of a no dub but it's if you're mega mega famous it's not hard at that point to to do the empire thing because it's like what was his name of the got noise from native how he he when he was selling his company and they're like you sell just deodorant you know what you're asking for this big valuation he goes yeah because do you know how to write the word native on a bottle of shampoo do you know how to write the word native on a on a bottle of toothpaste cool that's your expansion plan like i left a lot of room for this to grow if you could still write the word native on something it will work and that's that's how i feel about these mega celebrity brands which is like if you if you pull my face on something it's gonna work so let's let's put this in in a very realistic context so you and i have that minus or know divided by a hundred so we're oprah divided by a thousand whatever it is but we we have a very small taste of it and we also have friends you know like the tim ferris of the world and and whoever else who have it you know times ten or twenty for us and are in this like potentially billion dollar space there's been three things i think that i've narrowed it down to that make this empire strategy that whole hold me back and and i imagine someone like tim who's a perfection or someone like that holds them back number one is reputation risk so putting your name on crap products and then how on earth can you actually like track it all to make sure that you're not you're not putting your name on bad on bad products that you actually stand by and so because of that it's almost like you have to pick and choose but then there's other people like richard branson that put you know version on everything and it kinda has seems like it worked out so that's like the big thing number two is finding people who you can trust when you have five or ten or thirty different things going on you need really trustworthy people and even if it's your family even if it's your brother and your cousin people could screw you and like you have to really stay on top of it and you have to find a partner who's good enough to like really have your back like even my accountant or i imagine if like your lawyer or your accountant and every once in a while you're like is this person actually thinking of me or how are they incentivized here and who's actually making the right decision that's actually exhausting and i think in in and quite hard and then the final thing is like do they want the headache of that so like a joe rogan he's just like no f this like i'm on my island here i have what i need i don't wanna put my name on anything screw that i'm i i don't need anything and i wanna keep things small and tight and so those are kind of the three things i think prevent like empires from being built like this yeah i think that's true so say say that say the the first one again what was the first one do you remember reputation risk having people that can trust and then just like not wanting more headache and here's the calendar each okay reputation of risk putting your your name on crap products do you have you drank prime once i tried it it's fine it's fine it's also the fastest growing drink in the country right now and it's fine and i think that that's the the counter to that is yes you can't put it on a crap product or do something that would you know hurt people or do something like that you know something nothing nothing on the sort of terrible into the register but there's a lot of leeway between the best product in the market and it's fine and you just gotta fall somewhere there right it's like a it's like you're playing golf and the fairway is so wide you're really gotta screw it up if to hit to hit it out of bounds and that's how i feel with these products like is kylie lip product the best product on the market ab no idea is you know for most of these products i can't tell you that conor mcgregor whiskey or the rocks tequila is is anything better than fine they might just be you're saying their hedge there's gotta be a threshold there's a threshold or the threshold pretty goddamn low so i think the reputation risk is is a little bit less than than what i what i think a a lot of people would worry about the rest is true it can become a headache and you do have to find competent people to to run them the good thing is when you have that brand it's like prime the you know prime didn't start by logan paul and and k saying let's create a drink let's go to the flavor house and and create a formulation there were some entrepreneurs who approached them that said we do this we've done this at you know medium scale with you guys we could go super scaled we will take care of everything do you guys take the cut you guys help us with the promotion but like look we come with this track record and i think that's what happens for most of these these celebrities is their approach by people with track records like even the example i was just giving somebody with a track record came and so i know this industry i've done this before with your brand and your distribution we could do this again in a big way and i think those opportunities come knocking at your door so it's not even like where do i go find somebody great it's like can i filter can i just like recognize great when it shows shows up at my door is really the the question for most of these people do you think you would enjoy that type of fame like chip and joanna no not only would i not as enjoy it from a like oh i don't wanna get bothered when i'm out and about with my kids and stuff like that but also i more than that is i don't enjoy what it takes to get there and that's actually what goes like that's actually the most important question of business i was telling them to ben leave you about this day other the day we're talking about business id idea earlier earlier i asked you this so i'll ago and you go there's a price to pay i willing to pay it yeah exactly know the price and then decide if you're if you're gonna pay it when we we were talking about business ideas is it was like oh do we like this idea or this idea and the easy thing to do i think everybody gets us wrong is like i love basketball so i wanna do a basketball based idea or i love i'm really passionate about like helping people so i'm gonna do this health care startup whatever it may be and they think that their enjoyment of the of the thing is gonna be based on the product or category that they're in but in reality most of the time you spend when you're an entrepreneur is trying to grow or sell just trying to get more customers and grow grow the actual business and so you're not playing basketball your day to day experience is bit actually about selling and trying to grow and what ends up happening is that some ways are more enjoyable or suit you better than others so for some people they love facebook ads or they love seo and for some people they love phone calls and for some people they love high level business deals enterprise sales where you're nurturing a long relationship for a long period of time and the big mistake people make is they think oh i'm creating a basketball related startup with realize is that the only way for that business to grow is through enterprise sales and they hate enterprise sales or they're unwilling to go and sell to these facility managers of nba stadiums or they're unwilling to sell to blah blah and they think they're in the basketball business but they're in the enterprise sales business because ninety percent of their day to day work and they're they're the challenge that they're faced within the the the stuff they have to do the whether they're selling basketball or ping pong balls or books it doesn't matter it's the the sales channel the sales process is where you're gonna spend most of your time so you gotta figure out which sales process do i like the most or at least tolerate the best and then find a business that uses that sales process right i think that is like a i wish somebody had told me that earlier because i got tripped up with this for many many years and when i look back i'm like oh i just really like growing things through facebook ads it's like to me it's way better than these other ones and so like so i have a a list i'm like my favorite sales channel is just mention it on the podcast there couldn't be anything easier than that like if i could just tell people what i think about this product and then they go buy it because they already trust me and they like me and a we have enough listeners to this product to this podcast that is the number one easiest sales channel most pleasurable so if i can think of a business that works in that fantastic number two for me is facebook ads why because i got i don't to talk to anybody i sit behind a computer i set up the budget and when it works i just scale it up with the push of a button i don't have to hire more salespeople i don't have to like go do something new you can take one image that works or one video one ten second video that works in facebook ads and put millions of dollars of spend behind it and make multiple millions more off that ad i love that i love them all i like that i can look at the dashboard see a number and know what to do i yes that's like my number two and my number three is cold emails because i'm good at cold emailing and it's kind of a pain in the ass but i've done it before i can train people to do that of had a cold email in order to generate customers those are my three favorites everything else i don't like as much and so when i think of an idea it's gotta fall in that top three have you so we had i guess technically the hustle kinda was enterprise sales i mean we had six maybe once or twice we had seven figure deals and that's like a long process i wasn't allowed to go to those meetings because like i remember like i had to go and buy like brown shoes and like tight jeans and like took my shirt in and like a certain way i was like dude like i'm todd nice to meet you like it wasn't me not all the details wrong just a tank top tucked in some khaki which are tucked into some around shoes yeah yeah you tunnel you created with tuck right for the meeting they're like sam the buttons are supposed to be in the front like was a breakaway yeah so i was like was learning guys i as i went what as the owner of a company that had enterprise sales it is awesome because what i didn't realize there's this amazing thing that i learned which is that sales teams can create demand so even if your product our product was great but even if your product is okay if you have a good sales team you can truly create demand and i didn't understand that until like year two or three of like having a team like this i'm like oh my god this is how the world works because most big companies they just have a certain amount of budget they have to spend it on something and if you just get in with them and you wine and dine them and you they like you half the time the product doesn't even matter they just have to spend it otherwise next year they won't have the same budget and they don't have the same budget they don't have a job so and you can like that or you can like it frankly i don't love that that that's like the truth but if you can make it work it's pretty amazing and i like learn that the hard way while running a company like this and if you don't know which one you like your best bet is to go get exposure to a bunch of them so go go try your hand it do like a a six month rotation where you're basically like okay how do i do this enterprise sales thing how do i do cold calling how do i do google ads how do i do these different things and figure out which one of these appeals to you because once you do that then then you could kind of pick a pictures i i know most most people and i i think you you would find this to be true most successful people we know they don't really hop around sales channels that much it's like no if they're good at find one thing and and you and you kill yeah they you're good at seo they just do seo four different times or four different flavors oh you're good at facebook ads you do at facebook ads for one business than another business than another business if you're good at enterprise sales you just figure out you know which business is to plug into that over time and they kinda make a career out of really understanding one growth process because being a master at any growth thing is is super super valuable do you want to talk about hustle gp gp three or do you wanna go to another topic which let's do some quicker so feel like we did a long long a long winded so i have i have a couple quick ones tell me okay so i'm gonna give you my two bad dating ideas and by the way i'd like to put another trunk ideas on the books to to just put that out there this would have been in my trunk ideas think but we we don't have it scheduled so i'm just gonna do it sober so too bad dating ideas number one to do you watch the tv show love is blind sarah does so it's on my tv all the time okay good so you know the and my wife have like the exact same tv stuff like for the listener sean and there are texting about bachelor bachelor whatever whatever call yeah or no what do you guys talk about the challenge challenge but also these are shows so so lo blind is this like sensation show on netflix which is basically like you get a bunch of single people together they're in these rooms they can't see each other so you kinda speed date you date you date other people but you never get to see so you're only supposed to to fall over their personality and then after you choose who you like the best on their personality then you get to see him and you get see what happens okay so and don't you like get married at the end yeah well of course to to like any great story you need steaks and so they raised the steaks by saying you don't just get this picture say oh i like sam the best i wanna see him now it's like in order to see him you must get engaged blind and get married four weeks later so they like you know that's how they make a tv show but some people walk walk on the altar yeah you decide that well a lot of people when they see the other person they're like oh hey so good to see you like they just like oh man like i imagine something different and now i'm stuck you guys now i look like an asshole because i fell in love with their personality and i fell out of love with your face but they can't say that so they have to find some other excuse one guy on the show was like trying to get an idea of how how they looked and they go so i'm pretty the guy was like i only weigh a hundred and fifty pounds yeah could i give you a piggy background right goes i goes anything it was so smooth the way you didn't and vice versa being terrible he goes i love to go to music festivals she's like me too here's i'm music festivals you know i i usually put my girlfriend up on my shoulders do you think i'd be able to do that with he's like did didn't catch it yeah she was like like no that's my worst nightmare is a guy like struggling to lift my body weight and oh it's so she was just like what the hell but like and then what size robot do we need on this on this season there's one guy she's they they they fell in love and then they meet and he's just he's not he's not bad looking or whatever but he's does really intense eye contact like the guy doesn't blink and she's like you're gonna never known this from behind the wall and so she's like like how can they not looking away and he's like what what do you mean i am blinking and she's like no like dude please look away it's like so uncomfortable to watch so anyways great show i think somebody should take this show on the road literally i think somebody should do a i think the show but if not the show then somebody should spin this off do a love blind tour where you go city to city and people pay to be a part of the experiment so people pay to actually like do the show themselves i also think you should do a podcast version should of love is blind because podcast is audio only so it's already no visual so you could have two people talking and you could sort of edit and cut this together and make a a pod version of love is blind so i think people could take this concept of this dating show or it could be other dating shows too but make a make a tour out of it make a show out of it where it's going from city to city and people get to participate almost like american ninja warrior some people get to participate and other people get to watch the the show going down and i think that these things are generate a lot of money ticket wise because netflix has done the hard work of educating the market and so once you get that education in the market now somebody should go to them and get the license like we talked about this with kids cartoons like or they can just call it like love with poor eyesight or fuzzy love yeah i forgot my glasses love so so like people did this with a cartoon that was a that was a three out it's okay i gave you a a laugh to try to like you know smooth it over well like kids hearts like blip or coco mel there's these companies that go and they license the rights to create the coco live tour or the b live tour and i've gone to these and these i did a segment on the pod about these these things make millions dollars a year yeah well the every parent loves is like we're you can't really there's not many places you could take a tiny kid that's like kid friendly but this is perfect because they already love these cartoons on youtube and so i'm willing to pay fifty bucks a ticket times four so i pay two hundred bucks then i buy the merch then i buy the the snacks because of course my kids want snacks and you know we go there we've dropped four hundred five hundred dollars by the by the end of it or you know something like that so these these shows can make a lot of money and so i think somebody could do this with other television shows including the dating shows that's not a bad idea at all well that's that's a great idea you'll skilled pitch on something worse yeah you should seen an average person trying explain that idea you're you would laughed about room okay here's my second love is blind on tour even that sounds alright so my second bad dating idea okay so you've heard about this like dating app ra you know about this app it's basically a dating app originally for famous people but now it's like dating apps for people with like verified on instagram or something yeah i don't even really understand it i think somebody needs to come over the top on ra and make the even more elite dating app so i'm calling it daddy here's what daddy is so daddy daddy or daddy you know we're we're debating it internally so daddy is an app where for a guy to be on daddy or actually let me first start with the girl side okay for a woman to be on daddy she's got a basically audition or apply and we're only accepting the top one percent of eligible women so this is beautiful but not just beautiful smart but not just smart you gotta be living in in a in a town a big city so that you know you're available to be to be to be you know reached to be dated so beautiful smart top one percent maybe even point one percent of applicants to get in more more elite than harvard and then on the guy side you gotta pay twenty five thousand dollars a year to be on the app so that's the idea five thousand men if you can get five thousand men who have the money to drop twenty five gs on their dating app they get access to this elite pool of women who want access to this rich group of men and it is what it is that's our slogan it is what it is is it right no but it is what it is okay and so it is what it is it's rich guys with beautiful smart women and the business model is if we can get five thousand guys to pay us this amount that's a hundred million dollars a your business does that sound something you might be interested in so when i was studying like for hampton the lunch hampton i was like curious about communities and there's a bunch of a lot of people are like you should charge like a hundred in the year and the reason being is there's a bunch of communities out there where the whole thing of making it elite and community is just can you pay the money yes and i was thinking about that and i'm like first like the audacity in second if you can get my first question is how dare you are who are you and the but if you can get past that how amazing is that where your whole business is just if you could pay it you're probably good so we'll just we'll we'll be well we're happy to be that middle man and check it out and so there's this app called the league if you know what the league is it's a dating app it's here in san francisco by this woman my named of amanda bra who i'm friends with here in austin she sold it recently to what's the big the big company ia who owns like match and bum and or not bum tinder yeah and what amanda was getting started she was or the the the league kinda took off and so i don't you probably don't know it was even another but was the premise right it was like only was like an ivy league but then one day she was like how hard can i push this and so right now the league costs i believe it's either four ninety nine or nine hundred ninety nine dollars so it's either four hundred ninety nine dollars or nine hundred ninety nine it's one of those two and the reason being is that's the highest price per month that you can charge on apple's yeah on the apple store three hundred ninety nine per month ugg sorry yeah three hundred ninety nine dollars per month so yeah it's it's the highest that you can possibly charge and she goes screw it that's what it is gonna cost to get premium features and people like at ers i think her team was like this is crazy we can't do this no one will do this and it crushed it and ia came to her and they're like we wanna buy you because how on earth are you able to charge this and i imagine in her head she was like well it was actually pretty easy i just added an extra nine at the end of i said you're nine it was nine that the highest year is called investor was member two ninety nine owner three ninety nine investor nine hundred and ninety nine dollars and ninety nine seven yeah yeah it's like it's like there's like an episode soft park but they come up with this like new nba and they're like look i don't make up the rules i just think them up and write them down you can't argue with me to up the rules and it's like well how'd would you increase pricing so much well i just clicked to that button nine and we added we made it instead of nine hundred ninety nine we made it at nine hundred or instead of ninety nine point nine nine it was nine hundred ninety nine so anyway it's killed it and so i actually think that there are a lot of interesting opportunities in the market where you can just charge way more and it feels very weird that's the business model and actually now i think about it twenty five thousand dollars year that was complete small boy stuff and i apologize to the entire audience this needs to be a hundred grand a year this this has to be a hundred grand a year and guess what we only need a thousand members now well only need a thousand guys who we're willing to drop a hundred grand in order to get access to the most and in fact you know what we're gonna do we're gonna take a portion of that money and we're gonna pay some women to be on this app we're gonna say look you are so great you were casted onto this and you are gonna be paid to be a part of this network because we wanna blur the lines between prostitution and legal bait oh my god it is what it is as we say god bless you maybe this will work but yeah but i think there's there needs to be more apps that do this that they go over the top with it like i agree basically find the theoretical max of of of of what what the market will bear or what what people actually wanna do right like what what what is the actual behavior people want and what are they willing to do and it's usually more than you think or or more than you know sounds sounds reasonable like what what if you just took an unreasonable approach to the same thing what would you do differently is is a question you can ask about really any business like there's these guys they created this thing called the unreasonable institute back in the day and i loved it that real yeah it was great it was a great idea it called the unreasonable institute and it was for i just loved the name because i i love the entire premise which was what good has been come from just taking a reasonable approach to something if you're trying to make any big shit happening if trying i do anything change the way anything works you know like create a new system or improve something or innovate you know in a way by definition you're gonna do something slightly unreasonable and so is this called the unreasonable group yeah it was cold the unreasonable institute then they had the unreasonable like toward where they like they like got a cruise ship and went into international waters and then they did a bunch of these now probably called this is like ten plus years ago so yeah that's so funny it's probably well there's a thing called unreasonable group and it's the unreasonable collective is an international community of sophisticated investors we pool we pull capital as a community and c invest in world class but then there's the unreasonable institute which is a fast track program to give altruistic entrepreneurs skills and funding to affect a large scale change yeah i think that's the one one sounds maybe a little yeah the first one maybe sounds cooler though but that's cool i like that name speaking of unreasonable you wanna wrap this up by talking one thing elon musk okay did you see what he did so do you see the twitter thing well which which twitter thing i feel every there's elon musk twitter thing yeah that's where he blurred out the w oh yeah oh okay this is news i saw i this is to explain this is dumb there's this there there's this thing in the u c call if you win so basically the u in all bot fighting it has weight divisions and every once a while someone like conor mcgregor someone else comes along and they achieved greatness and they earn what's called the champ status meaning they have a champ they're the champion and one weight division and then while having that belt they also gain a few pounds and go up and win another belt unheard in my opinion elon is the champ champ he has amazing products he's one of the best entrepreneurs out there he's the champion he's also the most trend he's the champ champ right now he doesn't whatever the fuck he wants that's what do and recently like last night he tweeted out that there was a dispute with the landlord saying you can't like alter the sign or something like that so he took like a piece of white sheet or paper or something any he blurred out the w so now twitter the sign it's a huge sign when he live in san francisco i lived a black from it it says tit and it's the most cringe thing i've ever seen why on earth would he do that i love a good troll but that's not like funny it just makes like people like look i like trolling i love punching up but this is like this is punching yourself in the face i like making people uncomfortable this is the bad type of uncomfortable go to his twitter right now do you see what his name is on twitter right now because you thought that was the cringey thing he's done in the last forty eight hours well he's one upped himself oh my god what an idiot god it's what is his name right now is hairy balls he spells balls b o l z but it's harry balls that is his name on twitter right now oh elon you're so you're so reverend yeah dude oh it's these billionaire of humor like just like us i would love him to see what elon thinks the like other people's reaction is he must pipe these in and just sit back and just sm just have a sm look on his face just imagine oh man the internet's gonna love this i i'm super rich but i don't take myself too seriously look at this yeah next week it's gonna be like like elon baller sixty nine like it's just like but this is the lame thing ever man i don't know how i mean i guess like look when it with extreme personalities comes extreme success but they don't tell you there's another end of that bell curve and that's extreme that's dream cr yeah and that and we're experiencing that a little bit right now i know a lot of billionaires not a lot i know a a couple billionaires and i i know a lot of wildly successful people and they do every once in a while like you're like oh hey man you don't know how to hold the conversation appropriately let me help you out here this is kinda what's happening with him it just so happens that it's in front of a hundred twenty twenty five million followers he like the cringe version of tour like dude just stop you can't he can't stop just blur up these cri things yeah it it's it's ridiculous he's he's i i actually think that he's kinda ruining his legacy for sure here twenty like maybe five years ago he was the man and he still is the man frankly like his accomplishments are amazing but he's a little less of the man at this point there was a funny just a little only back and forth he somebody tweeted out a a graph all the billion dollar or chart of all the billion dollar companies and what industries they're in yeah it's all that and paul retweeted and he says oh you know what's interesting here is like we're clearly like over indexed on like software and like you know of real world things like hardware or manufacturing and there's only like a few companies in that bucket but don't let that hold you back still do it i think there's a lot of opportunity there and elon replied and was like yeah like a complete waste you know it says something like it was like a a big waste of of resources or brain power or talent that that was the case and then and the the the response was the biggest own and i've seen it in a week it was it was a really good reply paul graham goes yeah can you think of anybody right now who's really talented and and it could be doing those things but is wasting their time on a software project and it's so good because obviously talk by elon and yeah it's like a a perfect self cell phone really by elon yeah it was pretty good too good it was good that was good i'm a big fan of him of paul graham i i'm still an elon guy i think i might get myself tesla but i don't like this it makes it hard to wanna wear like a tesla t shirt that's for sure not that he cares but it it makes it challenging to like root for him publicly when he makes these stupid comments people people in our comments hate when i make fun of elon or or dis elon or cha of these guys because they're like fans of them which is totally fair it could be fans of whoever you want but i just wanted for the record i'm out on elon early because guess what more and more you're gonna gonna be out on this guy over time and i just wanna plant the flag i'm out on them early because his cringe will eventually wash away all these people or he's gonna get canceled for something i'm telling you it's it's gonna happen and i i i would like the record to show that i was out early dude these these people in our comments are crazy to me because why can't someone do a lot of really good stuff and also some bad stuff like why can't like someone kick ass at a at a at a ton of different things and make a huge amount of mistakes totally because whenever we talk about this those we say yeah he's he's the best at a bunch of different things he's the greatest entrepreneur he's of of i don't know the last thirty years fifty years that is true also true he's pretty cringe and corny yeah and dis genuine about some of some things right that's also true yeah it's like i can love michael jackson's music and also not love what he did you know like both like both can exist i can like chick f a chicken and also not stand by what they right what they stand for you know both can be true and i and i can't stand that with the with the commoners on our on our stuff but what's we're gonna get a reaction on this i'm eager to see what it is but anyway that's an action packed product thing