Are the Olympics a Waste of Time?, The Tinder Swindler, Paper Cut Companies, Money Therapy, and More

yeah we have the big spectacle we have the screens we have the thing when we hit our donation goal there's gonna be the big like fireworks or whatever for doing the that's the moment so the difference between us and everybody else is that we also care about the moments between the moments alright sean do me a favor go to our document and look at the video that i posted to the instagram to the instagram link so i found this this weekend i was sitting in the bath watch this i right before the pun i watch this yeah does that okay so i was sitting in the bath just chilling and watching instagram have you ever sitting in the bath you other like bath sundays and just kinda sit for a few minutes i have kids dude my bath is very different than yours now well that's true so i just it was sunday bath just chilling going through instagram and i got this video of this lady it's a woman from germany i think she she's german and a guy and they're running together on a two hundred meter race at the para olympics she's blind and he's the guide runner and they win the race and they start hugging and she's all crying is that the coolest video you've seen today or what this i didn't actually understand what was happening it just looks like they're racing against each other i even known what this was if you hadn't said anything so she's blind and she's must not be fully blind and what they do in the para olympics is she's like if you're if you're non fault on yeah they put a blind on everyone because some people might be legally blind and they could still kinda see a little bit and so what they do is they put this blind full on everyone and then these women are are like really fast women so like another woman can't be their guide because there's just you know faster men who could keep up and so it's they're all teamed up with a guy who helps their foot into the blocks and puts their hand in the right place and then has to run alongside them stride for stride and they'll say like alright you're in second now or like you're first like alright we we're on the straightaway away like pretty cool stuff and it seems really rewarding i'm gonna do this so i've contacted so a track coat you saw this video you got emotional you know the bath bomb started hitting and i started getting misty and you just decided this is what i'm born to do i'm gonna be a guide runner or you want somebody to guide you which one you trying to do so here's the deal i am now i'm still fast enough that i am as fast as some of these blind women i'm not as fast as the blind men but i can keep up with the web a little bit and i i probably have five more years where i can keep up with them and so i can't i'm not good enough to go to the olympics i never was particularly now is as i get older i'm not good enough this is my shot this is my way to get into the olympics is to be a guide runner for the for a blind lady this somebody called you out out twitter for this they go he did it the perfect sam backhand ended compliment because you were like backhand like myself yeah i cut it yourself out don't the the the whole sport because you were like i'm i'm not as fast as i used to be get i'm still fast enough with this to keep up with an elite blind woman no no wasn't my boy i'm just said like it just a hacked there like this lady she read twenty three sockets i can run twenty three right now i'm not there's always there's not even this is stretching no and and and this isn't even like the but this is like awesome i think it's awesome i think it'd be way more fun i'm not like making fun of the youtube people you have to be a good person to do this at the para you're not a good enough person dude we we we were too rough around the edges mean you're gonna get canceled before the race you're gonna say like fifty percent when i go to eat i'm a great guy yeah that's what you gotta ask yourself where's that coming what what are you trying to cover up with these fifty percent tips i'm a good dude man i i'm glad you could do this i've i'm glad you brought up the olympics so probably don't even know this the winter olympics are going on right now i have to people learned that like yesterday they're going on right now the ratings are like the lowest it's ever been alright and then i forgot to tell you this but this is the most important thing i can't believe we can talk about this earlier to be honest with you because if you're listening to this and you like what you're hearing right now and you haven't gone and subscribed to the my first family podcast wherever ever get get your podcast that that's the thing you've gotta do there's nothing more important than doing that right now and don't do it because i said to do it do because you wanna do to do because that's for you all winter olympics in general are like you know less popular than the the normal olympics some people are super it my buddy trevor he's my roommate he loves the olympics like the olympics would come around he's like clear the schedule twenty four seven i'm just watching whatever's is on and like i kinda got into it with him i i do that too by the way winter for the summer not no no summer winter real exactly exactly so you should say that when you're in the winter olympics guide if bobs led team just be like can't wait to do this for a real sport so i was so i i was watching the super bowl then like after the super it's just like immediately auto cut to the winter olympics and and i was watching somebody do like the tab bog and i just thought of a very controversial take this take was too spicy for twitter i didn't even dare put it on twitter because i was like i'm gonna get so much heat for this the top bargain is the person who lays on the sled i thought that was a lose okay maybe i maybe was a bob said maybe it was lose maybe it's a was it what was it like one person it was one person they were running different that yeah the difference is is that one they go face first and one they go like on their bat on their back on their butt legs first so completely irrelevant to what i'm saying the yes one of those was happening and then i thought i so so our buddy nick tweeted this out during the super bowl because nick likes to just like stir the pot on twitter that's like his character on twitter and he was like watching sports are complete waste of time you know what i'm doing right now working on my business that's how you get ahead when everybody's zig use zag and he's doing something like that and then the way earlier that day he was texting us photos of him partying so yeah dude he's parties all the time like this guy's not like nick lives like the the the most charmed life he's like oh you know i'm tired of playing golf so i'm gonna now relax right like guys got like i guess self storage it's pretty hands off business so you know yeah a lot of time on the hands but he likes to tweet subject syrup pop and it's so people started you know fighting about it here's my take that's kinda like that that i just didn't wanna get into on twitter the olympics are an example of how to waste your life so here here's here's the spicy take so i i'll explain i i understand that says harsh but i but here's the here's the take i once was listen to an interview with the sky max lyft max left gen created paypal which is pretty important like internet invention ability to send money to each other on the internet so he creates paypal paypal becomes a huge success and for his next act do you remember the company that he started next it was called slide i think slide and describe what slide for the people it was advertising technology or games i forget but didn't know i was like well many many little mini apps on top of myspace and facebook so it'd be like that's right it's slide shame yeah like you wanna put up a slideshow of like photos with some music on it you slide do you wanna throw sheep at your friend use slide slide makes ali's these apps that are like you know poke your friend oh we created a app called double poke it's better than it they made money through ads i think it was so it was ultimately to me almost like it was just like a way to get lots of impressions and then ads ultimately the whole thing lost money they didn't make any money they they ended up selling to google mostly because of max i think i think it was google i bought them yep so they whatever it didn't it didn't end up working but the point was they think oh max you did paypal then you had slide which which had like explosive growth on top of these really fast growing social networks but ultimately kinda fizz out you know like what have you learned he said one thing that like has stuck with me it stuck with me which means i'm i must have been guilty of it many times for this to stick with me this this hard he goes well here's what i learned it with slide you can spend be careful because you could spend your whole life optimizing for nothing and and he's like you could optimize anything to the to the infinity degree he's like so we come out with super poke or whatever their apps were at the time like you know super poke it's like better than a poke and then all of a sudden i have these brilliant engineers from stanford and whoever else and their job every day was to increase the poke per user ratio by this much to get clicks up to get you know to get earn an extra three cents per click and ultimately we spent years just optimizing the viral coefficient of how i can get super right across my space it's like and his his message was be careful because it doesn't matter how smart you are anything can be optimized to like infinity so pick wisely like you know the the same brain power and energy went into building paypal this went into building these silly apps on slide and i've been like you know this been my thing my my my sort of mountain to die on which is like project as everything but you are still wrong when but this is the olympics this is the olympics this person who's who's running and then diving into this to bargain they basically to me they got tricked by society society basically told them hey you know what dev devote your whole life give up everything basically to train everything day to become the best in the world at this arbitrary thing that we've made make fun of if you're not are you gonna make a lot of money from it no are you going to you know develop these like you know amazing other aspects of your personality in your life no you're gonna go super single minded that turn yourself into a human weapon of doing this one random thing sliding your body in a tube down this shoot for forty seconds and your job is to get it from forty seconds to you know to thirty nine point nine eight seconds that is your life and then hey when it's over good luck just go figure out the rest of the life now that you're you're you've peaked at age twenty six and then you know go and go ahead and figure the rest of life out so i think the olympics are an example of optimizing your life on the dumbest shit okay go alright i'm gonna make an argument to say why you're entirely incorrect and i've got wonderful examples the correct top of oh i thought you tell incorrect your an idiot and here's why sports represents so much more there's only basically two things that transcend language religion and culture it's basically art and sports i think those are the only two things maybe family but that's about it and so what sports represents is so much more than just optimizing the the seconds not only is it about like the being disciplined in all that and how those are good qualities but it's it's it's about culture so think about this and the nineteenth i think it was thirty three olympics thirty two olympics in berlin it was in it was in berlin and and hitler was in into stands doing a zeke hall and they were still getting there at that point they just started like you know messing around with the jews and getting rid of them jesse owens wins the long jump in hundred meter dash when hitler saying like well the aria race is the best race and anything you know outside of that is inferior and jesse owens sticks it to him another example is this woman named katherine sw you probably don't know who she is but have you ever seen this famous picture of this woman running a marathon and there's a priest pushing her out of the road so okay so her name katherine sw look it up so look up marathon woman push and you'll see this famous picture so for a long time women were not allowed to run marathon so there was no such thing as first of all women weren't even in the olympics and they thought that like oh women are just too weak to run and this woman came along and i don't remember what year it was i think it was the seventies and she starts running this marathon and there's this famous picture of this guy pushing out the street and that like signals to all women like no f this you could do it alright you got this and then you got guys like this guy who you can't see all the way his name steep pre font steve pre font he ran in the nineteen sixty nineteen seventy two olympics i believe in munich munich and what happened at that olympics was basically a bunch of terrorists took over and they killed a bunch of israeli athletes have you ever heard about this they took over this helicopter they kidnapped these israeli athletes these wrestlers they threw them in the helicopter the israeli army tried to like capture them and it blew up in it and and it ruined the whole epics olympics and you know what they said the next day say they go at this we gotta go compete this is what we have to gotta we're gonna bring this together and see pre maintained this guy who's on my wall he was at the olympics and he said these amazing quotes like to give anything less than your best as a sacrifice the gift he eventually inspired this guy phil knight and bill bower to go start a company that they called nike it's steve p font was their first athlete this is all because of the and this is all because of sport and the olympics happen just every four years that it's one way to they're like bring a beginning in an end to the last trailing four years of training and preparing a discipline and it accumulates in this thing this is incredibly essential it represents race relations women's rights fuck go look at the every year at the olympics they do the the the procession where your country comes in they've got this thing called i forget what they call it but it's for people who are going through war and who don't have a country so for example i believe in london i think it was like sudan or or the congo republic i forget one of those countries was not considered a country by like they're going through civil war and so they just said hey we're just gonna create a refugee country you now have your own country or when taiwan or in hong kong are going through their issues it's a huge deal that for the olympics that they announced or they can have their own country or are they not or recently a kenyan swim was in the first ever summer olympic swimming this is beyond sports this is a really big deal that's my plea that's why i think this is actually awesome tell me how you really feel that was good right sounds good just tell me one thing who's the who's the who's the greatest lose competitor of all time you just name him everything that i just said was only for these summer olympics to lick olympics are fake if if you didn't judge under sport it's probably not that real of a sport that's why track and feel swimming and all those like races that's why they're like real sports yeah so everything i said no no that that that it's only every four years i'm mostly just messing around also i like i like watching the olympics in general i think it's cool obviously i think it's cool if people bike excel things that the that's awesome my point is i think that there's like you know like for example if my kid was like had the if you told me right now hey your kid has the potential to be the greatest you know like at whatever the greatest third person in the bobs led in in the country but here's what you have to do every day every weekend for the you know the the the next twenty years of their life is gonna go into optimizing their body and mind to be able to do this which essentially is what goes into like becoming an olympia right you're trying to become the best in the world at an arbitrary game that was made up and you have to sacrifice a huge amount of your life and focus and attention and energy and talents you decide to invest into this and the thing you get out is character building life lessons and other get down the boys scouts you know potentially a moment of fame when if you want if you actually did achieve the thing and you have the you know sort of the the the knowing inside your heart that that this was this was good so like you know would i'd rather be you know steve pre font this you know this good looking mustache runner guy or would rather been phil knight i'd rather be phil knight i think actually he's the perfect example what for dame get out of you know nike nothing and so he actually we're he now right he he he died three years into pho the company from a drinking and driving accident so yeah easier right okay so that's funny down he didn't work out wait so he was actually a c founder of nike or he was just inspired them he he he was over he was in their crew and he was their first sponsored athlete and like their fifth or tenth employee or something like that and if you ask phil knight who you know what's who's nike met mentor or sorry who's nike mascot they'll say it's pre fun yeah so anyways my point is i think that there's a lot of things that are fun and they're best done as hobbies versus trying to become the best in the world at it right i can play you know call of duty and have a bunch of fun with my friends i can even play you know the competitive side of things just because i like to scratch that itch and i played a couple hours week but once i try to become the best in the world at it the level of sort of sacrifice and over indexing on that thing and hey you could do it you could over index on anything you can try to become the fastest diaper in the world you could try to become the best photographer of brown leafs in the world and you know like you could do all those things so choose carefully choose which one you want what what you really wanna go into it's like people who dedicate their lives to be an average d three basketball player it's like it could work you could you could you could go to the nba but like odds are the papers or the writings on the on the wall like it it's probably not gonna happen so maybe you should actually like study a real major instead of basket weaving or communications right and if you enjoy it fantastic if you're enjoying every step of the way fantastic but a lot of things in my experience are most enjoyable when done as hobbies versus when done with the competitive pursuit of becoming the absolute best in the world at it are the guy used to work out of his his dojo he used to tell me that i was like oh yeah i really like this so i might start a business around it he goes oh yeah the the dave gross he goes easiest way to fuck up a hobby turned it into a job and i remember hear that be like that's interesting actually never really thought about that yeah actually there are some things that are really fun as hobbies that become really un fun as jobs right it's like working at a ci right it's like oh yeah love eating ci working at a ci smelling a ci eating free on anytime you want now it's not so that's how i feel about business sometimes so like whenever i i go to my friend nick gray always host these meet up these meet ups and i'm his friends so like oh and he's like say your name and what you do for work and i'm like don't wanna say what i do i'm sick of talking about work it's all i ever talk about his business like i don't wanna talk about that shit ever again right so i feel you alright let's do some other stuff okay i out don't know where we wanna go can go ideas or we can just two we have i think well i have a couple i didn't i actually put him on this list yet but okay so i'll give you a quick idea i was in a pitch bait so this founder was pitching me his company and he was just like screen sharing he's showing me a product demo and it was like a it's like a data analytics tool and he was like yeah so like check this out if i go to excel and then he like he just opens up the browser i never see this before he goes he's opened the browser he goes sheets dot new he enter and then he opened up a google sheet like a blank spreadsheet and i go i go well whoa what's just what was that and he goes yeah i'll you he goes i'll show you later because he was because i was he was so annoyed with me just going on tangent about every random thing he was doing like you wanted to be shelby me his product not the fact that you could type sheets dot new and save myself like i fucking google i google google drive then i get to drive then i click new then i go down the menu then i find spreadsheet then i click new spreadsheet then i get to a sheet it's like this like i know only thing i do six times a day and and so just seeing this was like well that's awesome and it reminded me that there's a whole company out there called gold links have you ever heard of go links no what is that so so i saw this in a or when i was working at twitch the kinda like whoever the i don't even know dropped out like vp of everything the the kind of that number two guy at twitch my boss has got dan he was like he's like we have so many documents in this company and now i just have bookmarks and tabs just with like all these docs open at all times in this company he's like and if ever wanna look up like oh the annual plan it takes me like five minutes every time i wanna find it because i know why we don't just use go someone i'm what go links us is it lets you set up a thing that's like go dot annual plan or like you know you could just basically type in like a human readable link and you could anchor it to any doc and so let's say you know you that's anchored to the twenty twenty one doc oh now it's twenty twenty two cool we just swap the link out we sorry we we like we could still always type go slash you know annual plan or go slash plan and ghost slash panel will now take us to the twenty twenty two doc and i saw this and i like wow this actually so useful to just be able to quickly find and like revoke access properly to to different documents so and so so i really like this most people haven't heard of this and i think it's a very expensive tool i think it's like a pretty like enterprise tool i see at the top here they raised a twenty seven million twenty seven million dollar series a okay so doing pretty well obviously so i think somebody could build this is like a very simple product i think somebody could build a go links for like the startup level world mo bro andy hack i just invested in one oh really what is it yes so i not that too i swear i i told you about it it's called n and i'm in this too i'm in this too oh i i so that's the same thing right so so this is this is slightly different i don't think they do the the shortcuts to the links maybe this is a feature they should add what they're doing what n is doing is we all companies have all these docs and then people get fired or they move teams or whatever but people still have access it's like yeah still got this link it just opens up the like the numbers for the for the company or like yeah this contractor we hired still has access to all of our files but like who the heck can go audit and keep up and scrub the access for this thing that's like a very big problem like your company's most sensitive data is all in the cloud and then the cloud like access has shared it amongst like so many people and there's no central place to see who sees what and so n building that they're building the who has access to what yeah but i think the link thing is a feature maybe yeah maybe it is a feature i'm saying i think it's a feature that can be standalone alone because adopting something like mir like something that's gonna go through my like you know chief security officer type of thing like this is gonna go through our cio or cs whereas this go links thing is something that like you know me and my one person who i work with like we're both just irritated with these super long ugly goo google doc docs links that like you know like we can't find anything it takes forever to find it they they they have a free plan near does no go links oh go says yeah yes i think yeah i don't know what at what point they they do but i don't know why this is not more popular this is like a like a real problem and then this also just got me thinking like what else is like this what what are the other problems that are like these like i call them paper cut companies so you know death by a thousand paper cut so like what's a thing that's irritating but you do it so often that is just a constant paper cut that's just annoys you screenshots is another one that like sharing screenshots was one that was a big paper cut i invest in company called bubbles that tries to make that better loom is it working better i remember bubbles is it working i don't know haven't i caught up put them in a little while i know it was working initially they raised much money from that but i feel like it hasn't taken over like you know the loom market yet but maybe it's going into a different market i'm not do the the the screenshot one's a good idea also the copy and paste the copy and paste i've been thinking for years how can i optimize a copy clipboard yes a better clipboard i've been thinking about that for a long time it's been that's always an interesting thing to me is is the clipboard the that's really intriguing but the the the problem with these types of products is you have to truly be invent i don't particularly have that muscle to like be that creative so people who invent things like this or like even like what's that guy named howie who's got the huge company air table air table creating something like air table which is basically kind of like excel but different and better or even creating like a notion i don't like these people kind of our geniuses who can like come up with like these weird products features and like they just know that like if you hover your mouse over this it needs like that they're so complicated they're so complicated it's pretty amazing yeah they they're big on details and i'll tell you the the best thing i heard about details like this i'm i'm not detail oriented like if if this camera showed my desk you would see like yeah i'm i'm obviously not organized or detail oriented like everything is sloppy even my camera right now is actually slightly crooked but i just don't care i just don't care about details and pretty much anything i do that's like you're talking like your neck a little bit why i have to do this i and every everybody guys with the cri but you know like i'm not a sweat a details person but i remember the first time i used slack i use slack really early on it was like a beta i should have invested in it i just wasn't an investor back then i didn't think about it that way but i used it and i remember the first thing one thing i did was i i was telling our designer hey yeah here's the color for like our logo or whatever or they sent it to me and they just sent the hex code to like you know heck you know like pound cf f f or you know three seven three and it just create it turned it into a small tiny color swatch and i remember thinking why the fuck did they do that like what level of care went into caring that the hex code would just auto format with a little swatch next to it that's what i mean nobody would do that unless you were like a real product designer who sweat the details who used this product all the time and just dedicated yourself to like anytime you could just scratch your own niche and irritated like remove one paper cut from your own user experience you're gonna do it and so this is why also working on your own products working on products that you wanna be the user of helps because you'll get so at annoyed at the paper cuts you'll just get rid of them yourself alright let me give you an example of another one so i'm only bringing this up because of colors so i've told you about this company called w gs they make ninety million dollars a year and they tell it's a bolt it's like a info product all about colors i don't wanna talk about that but so ben go to so it's called coolers dot c c o o l like cool o r s dot c coolers dot c so basically whenever i'm creating a new product or a new website you have to pick like a good color scheme and like great this is badass dude it's so good so basically let's say that like for me mostly i'm just like a black and white guy i want the text to be black i want the background to be white but then you still need like some gradient of gray and then you want the links to be some like gradient of red goes good with that what goes good with this color of blue and so what you could do is look at the very bottom where it says when you see the lock button when you see so basically it shows you five colors you can randomly select one or you could tell it which one you want and let's say you like the blue you click lock on that and then it shows you four more of that fit that then you click lock on the next one and it shows you three more of that fit that is this golden is this website amazing or what that's amazing that is so good and i love when i i've been going this for years and years and years at first it started out just like this tiny little project now it gets like five million monthly unique according to similar web and it's got a pro version it's got all these amazing so look yeah it's five million monthly monthly unique it's got a fig plugin a chrome extension it's got all this amazing stuff and they have a pro version that i actually don't know what you get with the pro version but how neat is this this is a paper cut problem that actually i bet has turned into a business that makes many many many millions of dollars a year and this is the type of company that you could own for like thirty years and it probably would make pretty consistent seven figure profit every single year yeah how does this wanna make money does it charge for me so they do a couple things if you look on the top you'll notice that they have a squarespace ads so they have it has ads and then they they have a pro version so it's only it's billed thirty six dollars a year which is stupid and you get lots of different features but i would charge like way more because you already know that the this company has like like a basically what you would do is you if i own this i log on i look at all the email addresses i've ever collect i do like a control fine uber adobe whatever like companies that have bought it and i go and upsell them on some like crazy high thing right can i tell you the philosophy again i'm not detail oriented but here's a philosophy i heard that i was like oh this explains why some things when i once i'm from some products i'm experiencing some hotels when i go into them i'm like this just feels good what's going on here i can't even put my finger on what feels good about it i was talking to scott harrison he's the founder of charity water and charity water puts on dope events everything they do is dope so like i think when he was starting it he heard some quote that was like isn't it sad that charity is marketed with less less like less design and style than you know the the seventy third brand of toothpaste as like yeah it's like true it's like you know like a crest or like you know whatever right aqua aqua whatever it's called aqua fresh you know like the they they put more design and marketing and energy into like how that looks and feels into colors and the the type face and all that than a charity that's saving children would put into their brand so he decided earlier on our i'm i'm gonna build an epic charity brand because i think it's gonna matter i think people are gonna donate more if we come across if we do better marketing like we can't just like say that that's only for rich companies and where this poor nonprofit that always has to look crappy and so he does he he is a starbucks takes epic photos they put on epic events so at their events if you ever go to one of their events it just flows it's just nice like every everything just close photo right he was a former club promoter so he gets it and he goes my he i go i go dude what is it about your offense i was like because you have the big spectacle like at any event like every time he doesn't have interest to up it from the year before so there's always like just like spectacle where it's like there's ten thousand screens and on every screen is one person from one village that we are gonna fund tonight it's like okay that's the spectacle and that's always cool but i like dude it's the other stuff that like i don't know why it just feels different what is it he goes my wife victoria she's the brains behind she has a phrase for this she goes all the magic is in the moments between the moments i owe what she goes it's the moments between the moments and i was like was that mean he goes yeah we have the big spectacle we have the screens we have the thing when we hit our donation goal there's gonna be the big like fireworks or whatever for doing the that's the moment so the difference between us and everybody else is that we also care about the moments between the moments what's it gonna be like in between those moments everybody also only puts energy into those we focus on the moments between the moments and i just started i was like i still don't really understand how to use this but it became this like i kind of mantra anytime i really wanna pull something off like today's valentine's day trying to pull something off it's like alright what are the moments between the moments that i could just level up here because that's where to the other person they're like oh you didn't have to do that like this took extra care to like to think about you know there the walkway between the two rooms and not just what's in the two rooms now that i'm a hotel here i'm reading the biography of the guy who started the four seasons and he talks about he started in the sixties and he was like before then like people didn't necessarily have like the fanciest mattresses so we went and just got the best mattresses that money could buy or like you couldn't get your shoes cleaned at a hotel and so we just hired a guy to clean shoes or right the showers weren't necessarily good so our showers were just almost as good as every other shower but we just got the best shower heads and he was like oh i we just focused on all these really tiny things and it added up and made it amazing right who do do you have you read this the the main guy for hospital there's like the shake shack guy i think he's written meyer his books called setting the table yeah i read it it's exhausting and then there's that guy chip you know this guy chip have you heard this guy chip conley yeah he get had a hotel business is it called hotel z i think so it's a boutique what i think that's one of his hotel that's like this specific hotel his group is called something else he has a couple like a bunch of boutique hotels you guess he's just conley yeah and he was working airbnb for a long time right that's right i think he was like the adviser key adviser special adviser to like the founders of airbnb beep so in in masters of scale did you ever listen to the master scale episode about airbnb the about the five star experience thing oh yeah go ahead tell so so you should do this for your airbnb so i i do this for i do this for all my startups i'll do this at one point in time for everybody it's it's amazing framework so founder of airbnb brian jesse he goes on and they're were talking about like okay what makes air what made airbnb special he goes okay what we do this exercise i think he calls at the twelve star experience so he goes alright he sat down with the team he goes okay a guest is gonna stay at an airbnb right that's our product our product is actually not the website where you book the thing it's the experience you have when you go to the place we all agree on that everyone's yeah all agree on that okay cool so what's a one star experience with the airbnb it's like oh i i booked the place and my card gets charged twice for no reason now i gotta go contact support and then i never get a message from the guy so i'm uncertain when i get there about how i'm gonna get in and then i get there and it looks nothing like the photos and there's cockroaches everywhere and the bed is you know the sheets are dirty whenever that's a one star experience okay cool what's a three star experience so they they they define a three star experience like all those little moments but they're a little bit better and he's like alright what's the five star experience and this is where the team the first time they do this essentially actually the team like alright five star experience is like you know super easy to book on the website you get there and the keys are in the lock box and it just opens up and you know it looks just like the photos and you're feeling good and the the host leaves you kinda like a bottle of wine on the table or like you know some some mint a chocolate on your pillow let's put it that way he's like okay great that's a five star experience if i was yeah that's fire stars they're ready to like leave the meeting great we want need to find it because cool what's a six star experience and they're like off fuck lauren what what do you want us to say like okay instead of mint you know chocolate on on your pillow there's a bottle of wine is aaron alright what's a seven star experience and they're like alright seven star experience you know they pick me up from the airport there's they're standing there with a name on my name on the sign and they i don't have to go figure out the uber in the city they drive me home and then they you know on the way out they hand me you know a little cheat sheet of cool stuff in the neighborhood that i can go check out hey like keep pushing the envelope he's like what's a twelve star experience and he forces them to think through what the most magical experience could be using their product hey and he's like okay cool now we know what's possible now we know in the extreme scenario like we took the ceiling from here and we blew the roof off and now we can go here right we took the knob we turned it to ten and then we said no we want the volume to go higher and now we can take the volume up to fifteen and sure we're not gonna be able to deliver that every time if we hadn't even thought about it like we couldn't ever dream of translating any element of that into our into our experience and at the company there was a time pre covid when when they didn't have you know what the when covid happened like things change and like we gotta survive just like most businesses but prior to that for a long time brian had been tinkering with building an airline and the reason being is the twelve star experience is basically well like what if we flew you there and you know the moment you booked we picked you up and you're were on our flight and we you know a a perfect twelve star would be like it's your own plane this and that yeah and they were even tinkering with either opening an airline or offering flights right and that and that's an example that that that that example didn't come to fruition because a bunch of stuff but that's an example like man i actually could have been reality from that exercise but other things did so for example airbnb what what's call experiences whatever is where okay you get to the city now what well my stay is not just the house i'm in what i do outside of the house what cool would it be awesome if we could take you on a wine tasting thing and that could just be part of what was already booked for you it just turned out to be amazing it's like a local person guiding you through this thing not just this corporate you know you know tour bus but like somebody who really actually like works at the winery who had just does this in their spare time wouldn't that be an amazing experience and that actually became a part of the product and you know what if the photos weren't so crummy right so like all these things they they they like put effort into doing them to me that's how you translate the moments between the moments thing into real so whenever i do this with our companies it's like cool so what would be a great experience all you get the product and it works okay what's a what's a six star experience well the packaging actually our packaging kind of weird it's like hard to open it'd be also if this just was easy to open i didn't have to go get the scissors and fumble with this oh yeah okay what else well it'd be cool if in inside every package they also was this other little thing that would be awesome right and then like what if the founder followed up with like you know like hey how was it two days later and they you know they actually care what i thought okay what what else and so this like this exercise of take your team through one star three star five star seven star and nice our twelve star experience is like it it works in any business not just hospitality damn yeah i i i remember hearing the story years ago i think this he did this in like two thousand fourteen or fifteen and it's always stuck with me yeah let me just tell you about a company that i think i think i could i could start one of these and i think i could i could knock it out the park so there's this company that i i've always talked about well actually no i'm gonna tell you about that in a second i wanna tell you about one other thing there's this guy named sam ovens do you know sam ovens sam ovens is the very like slick back hair guy yeah what's his thing consulting dot com so he talked so his guy named is sam evans he rode me the wrong way for a long time and looking back i think i was actually wrong and he seemed like an alright guy so he had this website called consulting dot com which if i had to put it at its worst it was basically a course that was like two thousand to ten thousand dollars that to taught you how to start a business at best it's like it like it's a accelerator and the reality is it just like as a way to it's like a community and a course on starting a company and he scaled it like thirty million in revenue and it was just him and he hired all these people and built this office in new york and he was posting on social that they're doing fifty or sixty million in revenue and then he he vanished and he had a youtube video come out today that says and he and he just says i'm back he's like for the past two years i hated life we scaled too quickly and so we were spending like fifty k day on facebook ads and we weren't even making that much profit so i decided to change everything and over the last two years we've crushed it he goes for example in january this course he goes we got rid of like there was three courses down we only sell two or one and last month at january we made eight hundred thousand dollars in revenue and our expenses which includes payroll and buttons paid ads was sixty thousand dollars and so basically this guy and and then he launched this new company called school which is basically like a facebook group's alternative because when he was on courses he was like these stink so that is a different story that's actually cool but this course business this guy has now basically let's just times it by ten so eight million dollars in revenue with six hundred thousand dollars in expenses is that nutty or what is that crazy but it depends is that sustainable and also is that gonna grow so for example i know i don't think it's gonna grow but i think it's gonna be sustainable when i did the like all access pass was like i was making whatever fifty k a month off of the newsletter i paid newsletter making fifty k a month what were my expenses it was like you know three hundred dollars a month for convertkit you know like a va for five hundred dollars a month whatever that look nutty but like that's because i had an audience so i just sell into i wanted to grow it i would have had to like you know my expenses would have had to gone way up right you know like it depends we're yeah maybe his ad spend is really low now is that because his ads are ultra efficient or it's because he had a lot a big list that you know they said that they don't they don't spend ads anymore but previously they had spent millions and tens of millions of dollars of ads so or the website jeff already has yeah traffic traffic yeah so yes it's not like i talked to somebody who worked there pretty early on so i was like this kinda legit they go he's legit he's good they're like he it lived in new zealand or something like that it's additional digital marketer they has consulting dot com which is basically like a they had of course they had a consulting accelerator and they're basically teaching people how to start their own business their own consulting business and they said they told me at the time that there was like ten million dollars of free free cash flow a year and they said that there it was about thirty million or something in revenue and i said like half of that so like fifteen sixteen million was coming from one product which was a two or three thousand dollar course about how to start your own consulting business and then from there they up upsell you into the five thousand dollar course about how to create a course and then once you get to five hundred thousand dollars in consulting revenue then you get to join a mastermind that will help you get two million dollars plus and that'll cost you twenty five or fifty grand or something like that and so that was their you know that was their model but you know half of it was coming from that kind of like entry level two to three thousand dollar course where they like kind of sell you close you on the phone to like get you to buy the course which is yeah i went through the funnel till like so i got him to sell me online or to to do the phone call and i was i wanna figure this out i man it's pretty good man and i gave the guy a hard time because he's just kinda weird he just comes off serial kill he kinda patrick bat he's kinda like the patrick bat of our of our friend jack smith like the american psycho version of our friend jack smith and so he's like just like a little off but that's actually really incorrect me to say because i don't i think he is just an odd ball which is totally don't guy well yeah i don't know him and i think that my judgment is just totally wrong i think he's an alright guy yeah yeah i think it's wrong because it's all based on his haircut no i watched a lot of this guy's videos and i was like something is off here and i he was he was aggressively he was is it was a type of guy where you're selling like a private jet like a video on a private jet right so that's not wrong but it it's it's it's you know your cousins with the wrong and so i think that that it was just kind of odd but i thought that was i you get a kick out of that alright but the second thing so go to boardroom google boardroom insiders k so this company was just bought the other day for twenty five million dollars and it was bought by this company called gu money and so basically what it does is boardroom insiders provides executives with help on it it helps them with their sales marketing and recruiting teams if your audience is a c suite executive basically it's just a database that lists all the executives you can think of and for a bunch of big powerful ones it has in profiles on them and it helps you map out who they know and you can like follow an executive and it could like tell you like oh this person recently changed shops and they claim that none of their information comes from scraping i don't buy that but it could be true and they also they say that they post so so let's just assume that's not true and then we'll assume if it is true in a second but assuming that's not true that means they get all of their data from basically these editors who are just scraping the web not scraping but like monitoring the web and manually creating this database of tens of thousands of executives and then selling it for tens of thousands of dollars and i think that's pretty amazing and i think that's interesting because there's this company called pitch book that did something similar to this and what pitch book did they pitch book is owned by publicly traded company they do like two hundred million dollars in revenue which means they're probably worth well over a billion at this point and what they did was they hired these huge teams of people in the philippines and it would basically call vcs and asked them if they invested in this particular company and then they would create a list of like alright here's we we triangulate this to this company raised raise this much money at this valuation from these five people these five people also interested in these things these things these things these eighteen companies are growing at this rate base off their head count growth on linkedin these fascinating databases is this is this interesting yeah i always like kind of i kind of admire a product like this i put this into beautiful businesses category why because what's the product the product is data you sell it digitally you collect it through either automated scraping or outsourced you know kind of phone phone sales scripts you get every every bit of data you add in make your whole data set more valuable and and you could sell this thing for a very high price because the people who need it right like order insiders for example who needs it it's who who needs access to the profiles of executives at companies it's like you know executive recruiters they are willing to pay because they make a ton of money when they place a cmo at a company it's executive sales or executive marketing and so it's like people who are who have big budgets who spend a lot of money and they they don't have the time to like go figure this out themselves though they'd rather click a button and get the get the list and so so yeah well i don't think these are the most fun and exciting business to build or like not like that good for the world you know i don't like admire them for the can be if you if you cared about it i think if i think there's a the and there's not like i am fairly passionate about the pitch book version crunch base is also a cool version that i'm oh i was actually pretty sick i think there's a world where it could be cooler yeah yeah maybe it doesn't look like they have kind of like a lot of stuff on the person so it's like you know i'm i'm on one so this is doug hu he's the head of retail business they have like sample profiles on their site he's the head of retail business at amazon okay personal interests are golf and greek letter organizations bratz i don't know don't know what that's about and that's like here's the summary he did this before that he was working on this before that he was working on this it's like a recipe legs golf and goofy let's go higher him and then was like hey he was born in south korea grew up a kentucky it's like yeah you want if you wanna build rapport real quick it's like here's his wife's name you know hey how's the wife how's i was young young n you i like how's you know what here's what he's focused on or he he's bullish on retail business because on the q three earnings call they said we're bullish on retail business let's like okay yeah some of this is kind of like yeah who's typing this in here but some of this could be useful i i can see by this have you seen on the office michael takes notes on all of his clients and he's trying to get trying to teach green when do it yeah and he goes and do dwight i gets the and goes hello mister smith how is greg fourteen year old homosexual son is your gay son and yeah he's like was written in he's like it was on green he's like and michael it comes like green means go i said do not go there that's reminds me up oh my god that's great yeah so alright so this is this cool little website that's it can i tell you something interesting i saw so the the point o one percent rule so nathan barry came on the pod and he was cool so he's the the founder of convertkit he came on he was telling us about some blog posts that either he's written or the others are written that he liked so i went back and i read one of them and i saw this thing called the point o one percent rule have you seen this no okay so pretty amazing i'm gonna pull up this where's the blog point o one percent rule wealth let me see if i could pull it up here okay i'm not gonna be able find it real quick but i'll put the link ben if you could find it or or search nathan barry wealth ladder point o one percent so basically the way the guy's think he he's like he's like you know he's like he talks about price sensitivity and he's sort of like you know as you get more rich you you know the way you think about money's change right this is like when i came to your house and you had like cvs receipts and the glove compartment department i guess because you're like saving them for like the three dollar thing and you're like hell yeah i was like dude you just sold your company for like many many millions of dollars what are you doing with these cvs you're like i just like to do i a habit it and so this guy talks about like at the richer you get you should sort he's like he's like this works for when you sell something to somebody or yourself as you get to that level basically below point o one percent of your net worth so that's you take your net worth and you multiply by point o o o whatever you know one so it's like point o one percent of your net worth so let's say you're worth let's do a hundred million so a hundred million what is it times what use five million right use a little bit more of a approachable number here so so that would be five hundred dollars for if you have five million dollars a net worth five hundred dollars at the threshold below which you don't really feel it you don't really care or feel it you become a little bit price insensitive below that point so that might be like you know opting for the you know the nicer hotel or like you just really don't give a shit you you can just ball out at a restaurant you really don't care and so he draws this little curve and he's like at at the first level of wealth it's like you calls it like double level zero level one of wealth where it's like you know your point o one is like a hundred dollars or or less than a hundred dollars at that point a million dollars yeah a million dollars would be a hundred bucks yeah so he's like you know at that point like you know if you're at the grocery store something cost an extra dollar like you care you don't wanna buy the eggs that cost a dollar ninety nine more you care he's like then the next the next jump up is you're like well i don't care at like you know it's he the the way he draws the charts it's like what are restaurant prices then the next one was like what are vacation prices is like you don't even really care about how much of vacations cost the next one is like you you know you could fly first class and then the final one is like you know you are the next one is like you can buy a crazy house so you you know you don't really get you're not really feeling house prices as much and then the final one is like you know what are prices anyways like you know this when you're worth over a hundred million dollars like at that point most things don't cost anything to you and you're pretty insensitive to the cost of it so i'm sort of summarizing the idea the the exact you know you can qui about what you should or shouldn't care about but i thought this it's kinda of interesting number and the reason i bring it up is very few people that i know are like properly price sensitive so there's a lot of people know like my dad who no matter how wealthy they've got like these sort of like the trauma of not having money is so deeply ingrained in his body that like you know starbucks he's just like he's like pissed off when they charge even if he buys the coffee and like he's angry at the price and he's like oh my god four ninety nine like i could bake this for so much less and they're like sir you're welcome to do that he's like like what's going on and you know he's anchored prices from like the eighties when like you know that's like like he thought movie tickets should cost x and also you know it just like hurts him to spend more than some amount regardless of what's in his bank account so he's kind of on one side of the spectrum too cheap and then there's other side spectrum which is we're more where i am where it's like dude you should really kinda like pay attention to this you're you're kind spending like pretty crazy and you completely price insensitive is on the other side and then there's like whatever the sweet spot is and then school that don't really teach you how to how to like gauge that what what those kind of like what even should be a good number for this what should i spend on things so you you you don't get nervous like i i'm i freak out a little because that's an entrepreneur like some years i just like knock it out the park and make so much money other years i make nothing i mean hopefully i don't think nothing will happen again but like there's times you don't get nervous about running out no actually like two months ago i was like oh my god i have like no cash left no cash on hand left i was just i was investing in everything i saw i was putting money into startups into crypto into stuff i was then i was spending a bunch like my payroll expanded and i was like oh my god i have like so little cash in the i didn't thought that way too it was yeah i had sixty grand of cash and i was like i feel low yeah i think it was like thirty eight thousand was in my like whatever wells fargo checking account i was like where did all the money go this was like well and i was like yeah i guess and i looked at the like out outgoing thing and i was like it's not that my spending it going up i was really just investing a lot of money but i was like wow i should i didn't manage cash for most of the time for me it's like i to send my invoices for like things you you're like well i was like alright i'm gonna teach a course and i'm gonna invoice you know for the podcast and i'm gonna like do the things that bring in like cash today versus most of the things i'd invest my money into are like long term ill liquid things or my my own businesses right like maybe i should take a withdrawal out of my business and like put money in my banking account and so so you it's just like a reminder of that but no i i don't really get too worried about that and maybe you know again i think i'm too far on the dial of like willing to spend on whatever ram safety this is pretty much what his entire not course but his entire image and content is about which is like he's got this podcast where two people couples argue like we have we're worth three million dollars and we got into a fight with me because i spent eighty dollars on this silly thing and repeats all about that it's i have i'm more like your father than i am like you like and i think it's just rooted it's it's rooted and like trauma like just fear i've got the same thing where it's just like a it's like it bothers me so much like for example commentary coffee i they sent me some for free it's so good but it's a dollar fifty per cup and compare that to like you're bean coffee i'm like a dollar fifty something that i even drink the whole thing and so like i've been really struggling with like is that worth it is this worth it or the back splash on my sink in my kitchen we need to replace it and it's eight hundred dollars and i've been fret over it for over a year now i'm like ugh eight hundred dollars to replace that i can't so even though it will add value to the home and also make me happier i understand why your dead thinks that way it's really it's real i think it's challenging when you're it's like it's like you know it's proper trauma i think of like you felt one way for years and now you suddenly like things are different yeah maybe we actually need money therapy money therapy specifically i think that actually a a good idea here so therapies is broad thing that has like a bunch of associations with it and mostly is like stigma and blah blah blah i think somebody needs to spin off and ram remit it sounds like he's kinda doing this which is smart is a great idea financial therapy and it's like yeah i have a money coach or you know you probably need to switching therapy to coach is the is the hack to like oh i'm i'm focusing on performance and not like you know fixing a a a broken part of me but i in reality it's that i tried finding people like this and when i met them i was like look we just getting know a financial adviser different thing i know i i i i go to therapy for a lot and i would and i would go when i i whenever i trying out a new therapist i'd be like so i'm not gonna like i'm not trying to sound like a douche or big headed but like i'm hyped high achieve like i wanna like conquer the world they're like do cool shit and so i'm not wanna talk it like this is this is the the the place that i'm coming from like i'm i'm high octane baby can can we can we make this happen do you have the tools necessary or no or do you like specialized just in like you know like traditional what what were you really trying to tell you were trying to tell her that my problems are not like i'm not broken i'm trying to like just achieve a higher level of success or were you trying to tell what i'm an you player therapist or is that what you were trying to ask her what were you trying to ask him no the blunt way to explain it is i've got rich i'm i'm complaining about some rich people problems okay got and like i'm just like mostly just insecure about certain things and i wanna like use that to like conquer the world i'm very got to twitter yeah and like i'm gonna complain about stuff that sounds super weak because like i'm outside like everything's going great but i need you to like empathize that like i'm trying to like go places and i don't need you to tell me that like well you made a million dollar day last year isn't that good enough like no dog not like i need you to understand like mobile like what what's that stake here you know what i mean and instead what is that stake here that's like you're that i'm gonna i'm gonna be i'm gonna be your money therapist but you know what i mean like totally and so like i would be people and i'm like oh you've only worked like a certain type of person you have like i don't think you under understand i don't think you'll be able to help me yeah yeah exactly i i know what you mean it's the reason tony robbins gets paid a million dollars plus per client because it's like his clients are serena williams and rey and you know or whoever you he's rich yeah and he himself is successful and his other clients are you know objectively very successful but everybody everybody you know can improve the you know the little voice in their head dude while we're on the random random random topics did you watch the tinder sw no but i saw your picture with it so what's the what's the like the the okay so you guys don't so here's here's what happened it's it's kind of an amazing thing there's a guy so the document it's a documentary about this guy who goes on tinder and his tinder profile looks like you know he's kinda like a normal ish looking guy but he's like clearly living a cool lifestyle like lots of travel in different climates kind of it wearing very nice clothes that's his profile alright so girls swipe right on him and start chat with him and he he basically what he ended up doing was he was ended up calling women out of money and it was like a po scheme so what he would do is he would meet a woman on tinder take her out on a date kind of wine and diner make it look like he's this baller of a guy and he you know was just like like a prince out of a fairy tale he just loves her the average looking girl who was average job just from an average city and then all of a sudden like come on my private jet and come do this with me and they go together and there she's like oh my god it's all happening i am that princess that he picked and he cares for and so he he starts talking him and his backstory is that he his dad owns a diamond company and he's a son of a billionaire and if you google you see that this guy a son of a billionaire so he kind of like it created this profile around that and and then you know sure enough a month in he's like hey you know like he he's he's like oh you know he sends a picture of his body got he's always with the bodyguard he's like my bodyguard got attacked oh my god and she's like oh my god is he okay he's like yeah but you know they're telling me i can't use my credit cards anymore because they're tracking my location you know like these are enemies for our company the diamond business is a ruthless business and he's like can i borrow your credit card for the time being while i you know because i can't use mine yet and she's like oh okay and he's like cool just make sure you get your limits raised because like i have business meetings and all this stuff so these women end up going like a hundred fifty two hundred thousand dollars in debt as he racks up credit card debt then he's like hey go get a quick loan and send me the money i need it because you know my enemies are after me and he's like my enemies are after me and so you the documentaries is the first half the documentaries he's woman talking about how they fell in love and the second half is like the how they got con basically and he's like a po scheme so he's well he'd fall over the one woman or he he'd get them to fall in love with him get them to start giving him money at credit cards he'd be using that to wine and dying the next woman and then he would be doing this with multiple women at once telling them all the same things and then he was living this like extravagant lifestyle on all these women's dime and and then you know so that's that's the core of the movie quick reaction to that then i'm gonna tell you some other stuff well what happened to him so how does this head it ends with he gets exposed so the woman are like oh my god you know they they go to the credit card company they're like look i have to be honest like my kind of boyfriend you know or i don't know what's going on this is the guy he's tricking me and like they he's there can we see a picture of the guy and he she shows a picture on her phone and then the two like agents from like am and whatever i just look at each other like it's him and then she's like what it's like we've been after this sky for years he does this with tons of women like there's other women he's doing this too and so it's like they feel cheated on plus con and and so he but technically what happens is it's he breaking the law he's not breaking the law they are giving him money they're sending him money willingly and they are you know they're giving him their credit card and they're calling the credit card company and saying no it's me can you please raise my limits yes i'm traveling i'm in i'm in i'm in a ibiza right now and so they're like you know you're in a kind of a sticky spot you can't really say he stole it you clearly gave it to him in fact you kinda committed fraud but like well whatever we'll leave that aside but like yeah you do owe this money like this is not this is not you know a stolen in credit card and so anyways how much did get he ends up getting a fifteen month sentence for not even for this it's for like something else that he did like associated with this he serves five months he gets off free he's out there living and he's got a new model girlfriend he lives somewhere else the girls kind of like exposed him in the press because they were like okay look law enforcement is not doing anything or where it's gonna take too long he's gonna keep doing this in the meantime so take them up they go to the norwegian press where they're from and they they they kind of like expose it the netflix turns into a documentary and and so the guy still out there and one of the things in the movie is as he goes to a plastic surgeon and he's like i want my eyes cheekbones chin mouth all restructured the and this guy like i'm not gonna do this only a criminal would want this surgery so and so he's like trying to change his face so he could keep it going but he can't change his face and now he's like you know kinda like public enemy number one but a lot of people who watch us are like dude these girls are stupid you yeah you were just with him for the money and then he can't do for the money you you got what you deserves so they're the girls are getting ton of slack for it not sure that crazy that's that's that's dumb but i'm just thinking ways of talent by this guy yeah like that's pretty amazing all like and it's like a it's like a you know what's funny is like leonardo d cap played the same character and catch me if you can and it was awesome yeah he's began like a when i see this guy i wanna punch him in the face yeah exactly he that was the problem it was a documentary instead of a movie about the con man itself you sort falling over with this smooth guy yeah if if a different if a if if like a a lovable if like if like matt damon played him i would be all about it yeah but pretty you gotta watch the thing it's super punch face this guy yeah and the memes are just amazing around well i saw the meme with you with your face on it yeah yeah yeah i had somebody i was like hey up my head onto onto this photo where it looks like i'm with the guy and i just tweeted it out like with my sister's new boyfriend like is the american no this guy's is israeli dude screw this guy man i i i'm happy they made a documentary about them how did he get all the and so he's in a private chat and a bunch of these pictures how did he get that because he's using the previous woman's money to fund his his lifestyle so he would fly private yeah yeah so he's actually flying private and i don't know if all the time but at least some of the time and it was just really wild in fact a lot of the numbers don't make sense like he must have been running this on like tons of women at wants to fund this lifestyle because these like the jets and the stuff that he's was doing like okay he called this woman out of eighty grand but eighty grand and funds like one month of this lifestyle you know like that's not very long so he must have had a lot of people at the same time or the doc documentaries is little inaccurate i don't know but how much money did he get they said that he had con women out of millions of dollars over over time they didn't say exactly how much they don't know know how much of it what was there but but i i just feel like you did this all wrong like if you're gonna do all this effort you gotta be more intelligent right like okay what could he have done could've have just married rich could've just seemed rich married rich divorced took half right like that that would have worked way wait you know put more wood behind fewer arrows here and he could've have just gone one very wealthy person if he really wanted to do this that's my first critique of of him my second critique of him is bro all this money to just party partying is exhausting like he just wanted to fly private and go to these clubs and do table service like you know you couldn't pay me to do that i don't problem we gotta diversify your assets dog yeah you should you should own own some crypto like buy something buy buy a home do do see something with this money you you just blew all the money on overpriced you know like bottle service at the club like wow alright ask critique number two number three go b to b bro corporate sw would worked way better so you know he could've have been like you you heard about the guy who just started sending invoices to microsoft and apple and stuff that just got paid like millions of dollars just it he was just sending an invoice to accounts payable or whatever and and then they would just pay some of the invoices he was but he just do like like eight p at microsoft dot com yeah and he was like he's like hey you know this is for the blah blah blah and like and then they went back and they're like what the hell is this who is this vendor that we've paid one point one million dollars do this year like nobody knows who this is seattle i don't think that's illegal either i think it is because he was like you know what whatever they were going back after him you know these companies a lot of money so that's the downside of going b b i feel like there could be a b b way of doing this should have actually just started a diamond company could've have made a lot more money if you're this good at getting women's emotions tied up in your your lifestyle just actually sell the diamonds it would have worked use their money to fund a diamond company that actually could have worked this guy needs to be needs to be in the facebook ad manager instead of tinder yeah and i'm must my team guy i'm looking at him now the all those these women who he scammed it like a lot of them look like models like he was killing it also like you forgot the other option which is like just marry one of these ladies if they're rich enough to like if they're these beautiful women who could wire them two hundred k like i don't know man rob maybe got a keeper well the in this case he's like he was telling him like go take like a kind of like a a collateral loan or a payday loan and like super high just don't he's like i'm gonna worry your money back in four days i thought he would like not wire them back and then they be hey did you why the he's like oh sorry they are like the bank was closed okay then he would like show them a statement he'd be like i i sent it should arrive in a couple days she's like hey it hasn't arrived yet what's going on like their interest is building up on this like flash loan you had me take he's like oh my god let me call the another two days ago go by he's like call the bank they said this thing got frozen i gotta i gotta deal with this i'm so sorry here you know i'm gonna send you one of my watches in the meantime you could just sell it this watches is worth a hundred thousand dollars send him a fake watch and would just buy time doing that it's like these woman didn't have the money but like i think he could he could have totally gone for a richer woman and then been like you know what baby like i love you i'm not gonna make you sign a pre up you know me i'm a billionaire from this lineage but i'm not my dad says cy i'm not gonna do it and then she would feel a little bit of pressured be like okay i guess i just can't really ask him for a peanut up anyways this guy's richer than me alright i i guess i also won't that would have been a a more effective con if this guy were in jail do you think he he'd be popular or hated i think popular sadly you think popular i think i think popular i could see this going either way bad i could see is i could see is going either way i think like there's the sw in prison would he like alright so bernie made off i heard in prison was like a god which i get i get that you know like you could teach people about like corner like the chocolate chip or the chocolate hot chocolate market like in prison like you could like you know or you could like you know dominate the commentary and you could like teach you about markets i get that and also there it wasn't a violent crime so no children or women would hurt like this guy is he i would see this guy being unpopular i don't know that's a he's he's got kind of like a douche bag or to him so that's the problem that's that's where he's gonna get in trouble but both the sw the sw would do well in prison a i guess watch it how many episodes was he's not prison he's out and about he's he's living a nice life right now i'll screw this guy man but and he sold a couple million dollars yeah i think i i think about i think this documentary is good punishment though that's fair i'm okay you're not ser time and you have this documentary aren't you our buddy jack what's your point something and i was like oh wait a minute that's true he's like yeah netflix is gonna make a lot of money off this documentary pay off these women's debts they have like a go fund me going it's like you netflix you need to pay off this woman's two hundred thousand dollar debt that's true you you did well on this documentary so that's the that's the real call out here netflix cancel netflix if they don't pay off these women's debts that's the no brainer you don't think they're going to the well nobody said anything these women are do interviews everywhere there's a go fund me out there like i feel like i feel like they could've said or they're just you know sw people good thing you know we didn't make a lot of money off but netflix actually generously did agree to pay off the debt you know blah blah i feel like that story should've come out if they did it if they didn't then fire your either fire your p person netflix or pay off this pay these debts you have two choices that's actually a great point how many likes did that tweak it that jack said probably not that many because now everyone's just looking at jack for like nfc oh my god alright that's a good episode